CHALKYDIGITS WINTER 2011

CHALKYDIGITS WINTER 2011
Brrr...
The seasonal wheel is really turning; winter is nipping at our heels and
creeping in through the cracks. Finally we can happily make way for crispy
mornings up the mountains and cosy nights in by the fire…yuss!
Now that we are all grown up (at the
ripe old age of ten) we really feel
we have come of age - the online
age, that is, so we have prepared a
special birthday pressie for lovers of
chalkydigits;
The great thing about this is that the
choice is yours; after all, freedom of
expression is the reason we craft the
gear in the first place!
You can now purchase your
fave pieces from our website and
have them delivered to your door,
cool aye?
Inspired by the story of our fragile
kakapo and the rugged beauty of its
forest home, this season‘s offerings
are all about getting back to basics;
being stimulated by the outdoors and
the beauty of our natural world, its
history and conservation, after all, it’s
where the wild things are!
Of course, you can also still head
to your friendly local stockist to get
your fix the traditional way, that is,
by trying and buying instore.
Speaking of our gear, here’s the
lowdown on our freshest range…
Here’s our Winter 11 range in all its native glory.
We hope you too are enticed by the...
So, we have meltingly good merino,
warm woollies, heavy-duty pants,
super stylish skirts and exciting
accessories. Our graphics include
native short-tailed bats, the fragrant
Easter orchid and our distinctive
night sky, so even if you can’t find
a wild place this winter, wearing
chalkydigits will take you there!
To kick start your winter wardrobe,
we have $1000 worth of winter
gear up for grabs so keep in the
loop on our facebook page and at
www.chalkydigits.co.nz.
Our winter range is inspired by
Codfish Island/Whenua Hou,
meaning new land, the home
to half the remaining kakapo
population. It is here, while on
a volunteer mission to monitor
these precious parrots, that I was
filled with so much inspiration
and peacefulness I wanted it to
last forever.
What better way to stretch
out the bliss than to share and
express that inspiration in the
next chalkydigits range? I hoped
to create a collection in which all
NZers could see the beauty of
our land; the exquisite and lush
flora, its textures and details,
and also our precious kakapo; its
beauty, its character, our hope
for its future and its interesting
and tragic history.
Liz Collins/Chalkydigits founder
A QUINTESSENTIALLY
KIWI COMPANY
Shared Values
Chalkydigits is a true pioneer in the field of producing quirky,
high-quality lifestyle wear in New Zealand.
Creative Expression:
We love to tell our stories of what it
means to be a kiwi living in paradise.
We do this by designing original,
high quality wearable art that is
inspired by and reflective of our
unique culture and land.
At ten years strong, we are so proud of how far we have come, and we can’t
wait to see what creative juiciness the next decade brings! From our lofty
birthplace in the mountainous region of Wanaka, chalkydigits is now firmly
established in the hearts and minds of those who love our gear and admire
our values. Based in the Garden City of Christchurch, our reach extends the
whole length of the country and even to a few hotspots in the land of Oz.
From this winter we will also be within arms reach of those that occupy
the more remote regions of NZ – and the rest of the world - as we launch
ourselves as an online store.
This is something you repeatedly asked for and now you can have it – we aim
to please you, our friendly chalkydigits community. You’ll have to get in quick,
though, as our styles are all still very limited to keep things fresh and original.
Shop online at www.chalkydigits.co.nz.
Our values are the glue that binds chalkydigits and
our extended community together:
NZ Made and Proud of it:
By keeping it local we ensure
that opportunities and skills are
always available for the people of
our nation. Our carbon footprint
is smaller too, and our range gets
an extra infusion of kiwi-ness. As
conscious and caring folk, we know
you understand how important this is
for our future.
Sustainable Practises and Materials:
We use ethical, traceable and organic
fibres and source material close to
home as much as possible. We aim
to be conscious of our environment
at work, and conscious of our work
in the environment!
Looking After Our Land:
We wholeheartedly support the
preservation of biodiversity on our
planet, which is why we love to
help protect our native species. We
have successfully restored the South
Island robin to Chalky Island and
now, with your help, we want to
initiate more conservation projects.
Stay tuned on our facebook page
and by signing up for our newsletter
at www.chalkydigits.co.nz
We feel so privileged to live, work
and play in this lovely land and
giving something back is important
to us – the best bit is that you can all
jump on board too!
Come…join our community
and share the fun!
Womenswear
Free the wild-woman within this
winter with our quirky, original gear,
designed for your kiwi lifestyle…
Circle Of Life Merino Singlet
Zque Merino 190gm
Black
Wild Posy Merino Loosefit Top
Zque Merino 190gm
Passion, Black
Wintersweet Merino Top
Zque Merino 190gm
Black, Passion
mmm... magic Merino
This winter we have vamped up our merino styles to keep you looking hot and feeling warm!
We’ve printed edgy metallic graphics in coppery tones and silver hues to dramatic effect.
Our luscious merino has also been crafted into some stunning new styles; check out these
perfect layering pieces for our four seasons in one day!
We love this wonder-fibre for its unique performance properties, it’s snugly softness and it’s natural, homegrown
goodness – it really has the feel-good factor. Remember, our merino wool is zque certified, which ensures its
production is sustainable, ethical and traceable. We wouldn’t have it any other way.
Wrap yourself up in NZ’s own wonder-fibre – winter’s never been so stylish!
Native Reflection Scoop Neck Merino
Zque Merino 190gm
Nikau, Black, Ruby
Feathers Falling Scoop Neck Merino
Zque Merino 190gm
Black, Passion
Silhouette Scoop Neck Top
Viscose Knit
Orchid, Black
Parrot Perfection Scoop Neck Top
Viscose Knit
Pesto, Hebe, Ruby
Made Here
Our designs totally reflect who we are and where we have come from; we’re
born and bred kiwi’s that love our land, so it just makes sense that our gear is
wholly manufactured in our hometown.
Manufacturing here has so many benefits for us, our community, the planet
and of course, you! We keep jobs and skills here, can deliver on our promise
of high quality, limited edition styles, our carbon footprint is kept to a minimum
and we feel proud as punch for staying loyal to our roots!
Thanks for supporting NZ made – you rock!
On Whenua Hou, the variety of
ferns and the lush green cushionlike beds they form are amazing.
The kidney ferns are particularly
luminescent green with veins
running through them.
They shrivel when they dry out,
Landscape V-Neck Merino
Zque Merino 190gm
Black/Lochness, Nikau/Coffee, Coffee/Ruby
Kakapo Couple V-Neck Merino
Zque Merino 190gm
Lochness, Black, Ruby
Forest Fern V-Neck Merino
Zque Merino 190gm
Passion, Coffee
but open up again when it rains.
They are delicately beautiful.
Canopy Merino Top
Zque Merino 190gm
Coffee, Black
batwing beauties
An innovative new style in
chalkydigits tops; cut from one
piece of fabric with wide sleeves
that fall into a loose wing-like
pattern; it’s an excellent example
of art imitating nature.
Pocket Posy Long-Sleeve Top
Polyviscose Knit
Rata, Nightfall, Saffron
Night Wanderer Merino Top (back)
Zque Merino 190gm
Black, Ruby
Lost Paradise
Though Whenua Hou (Codfish Island) was the inspiration for
this range we knew we couldn’t photograph our catalogue
there so we had to look closer to home.
Manaia Native Habitat in the Little River Campground is a stunning sanctuary
basically right on our doorstep. With the clear, bubbling brook and so-cute
collection of retro baches set in amongst the lush native forest we felt like we
were in a lost paradise. A pair of tui (very rare in these parts) even turned up
to check us out. What bliss! This is surely testament to the great restoration
work happening at Manaia.
Winter Wind Overlay (back)
Felted Wool Blend
Ruby/Coffee, Avocado/Coffee
Wild Orchid Overlay
Wool Polyester Blend
Charcoal
Paradise Merino Top
Zque Merino 190gm
Black, Coffee, Ruby
Forest Flower High Neck Top
Zque Merino 190gm
Nikau, Black, Ruby
If you feel inspired to help conserve our precious species or environment, then
check out local conservation projects going on in your area and lend a hand.
Every little bit we do helps and like us, you could find yourself in a nearby and
secret pocket of paradise-most-perfect too!
Zigzag Merino Tunic
Merino Wool 170gm
Coffee, Blueberry
Feathered Nest Merino Tunic
Zque Merino 190gm
Lochness, Black, Passion
Paradise Merino Dress
Zque Merino 190gm
Passion, Black, Nikau
The Pocket Dress
Zque Merino 190gm
Black, Nikau, Ruby
hand crafted
halters
A new twist on a firm fave,
these are perfect layering pieces.
wraparound style
For ultimate ease of
wearing, this classy merino
dress is an essential winter
wardrobe piece.
Mini Marshmallow Jumper
Wool Polyester Blend
Iris
Button Weave Halter
Felted Wool Blend
Black
Night Flight Halter
Felted Wool Blend
Ruby, Black, Avocado
Evergreen Wrap Dress
Zque Merino 190gm
Black, Ruby
It’s A Wrap
Wool Polyester Blend
Charcoal
Snuggle Up
To ward off those arctic blasts
this winter, we have warm, woolly
women’s gear to keep you snug as
a bug! And beautiful graphics too…
Rainforest V-Neck Jumper
Wool Nylon Blend
Stone, Pinot
Snuggle Up Jumper
Wool Nylon Blend
Pinot, Avocado, Ruby
Toasted Marshmallow Tunic
Wool Polyester Blend
Iris
Pitch Pocket Cardy
Wool Nylon Blend
Black, Pinot
Cosy Cover Up
Wool Viscose Blend
Charcoal
Manuka Merino Cardy
Zque Merino 190gm
Black, Ruby
The prevailing winds shape the
trees and bush lines through
constant force, sometimes you
can see an obvious swoosh
in the shape of the trees
from where the wind travels
and wraps around a valley or
Luxury Lounger Hoody
Zque Merino 190gm
Black, Ruby
protruding rock.
Folklore Jacket
Polyviscose Knit
Black, Passion
Bright Sky Hooded Coat
Felted Wool Blend
Black
Jigsaw Jacket
Wool Viscose Blend
Charcoal
THIS ONE’S
reversible!
‘shy handkerchief’
or
‘saucy
hanky-‐panky’?
With beautiful 100% silk
lining and feather print.
This is 2 skirts in 1!
Merino Swing Skirt
Zque Merino 190gm
Black, Coffee
Soaring High Waist Skirt
Wool Viscose Blend
Charcoal
Flora or Fauna Reversible Skirt
100% Wool /100% Silk
Orchid, Pesto (Black Lining)
Straight Up Skirt
Polyviscose Stretch Knit
Black
We have brief or lengthy
versions of this skirt, that’s the
long and short of it.
Hanky Panky / Hankerchief Skirt
Cotton Viscose Blend
Mulberry
Treeline Woollen Skirt
Felted Wool Blend
Avocado, Black, Kingfisher, Ruby
Heaven Sent Woollen Shorts
100% Wool
Grey, Charcoal
Womens Crank N
Climb Pant
Viscose Nylon Blend
Tarseal, Black
Heaven Sent
Woollen Pant
100% Wool
Charcoal, Grey
Altitude Pant
Stretch Polycotton
Black, Chocolate
Stretch Merino
Yoga Pant
Zque Merino Lycra
Black
Tractor Skirt
Polycotton Drill
Black, Chocolate, Military
Activist Pant
Polyviscose Stretch Knit
Black/Chocolate, Black
Teenie Beanie
Wool Nylon Blend
Avocado, Ruby, Nightfall
Spare Ribbed Beanie
Wool Nylon Blend
Pinot, Black, Charcoal
Super Striped Scarf
Merino 170gm
Blueberry, Coffee
Windwhistle Scarf
Polyviscose Knit
Saffron, Black, Rata
Super Striped Cuffs
Polyviscose Knit
Rata, Saffron
Parrot Perfection Cuffs
Zque Merino 190gm
Nikau, Ruby, Passion, Black
accessorise
Wrap yourself up in
these goodies to keep
you warm as pie.
Lucky Leggings Zque Merino Lycra Ruby, Black
KING OF THE FOREST
At chalkydigits, we have developed quite a crush on one very cheeky but endearing
creature. The story of New Zealand’s precious parrot, the kakapo, is really warming
the cockles of our heart this winter and we want to share that joy with you - that’s why
we have created our entire winter range around them. These birds really are a national
treasure; we hope that after learning more about them, you think so too.
Midnight Rambler
Kakapo means night parrot and is a
very befitting name for this midnight
rambler, the only nocturnal parrot
in the world. Our kakapo is a bird
of many other unique traits too; the
heaviest parrot, the only flightless
parrot and possibly also the longest
living bird in the world – they really
are a star on the world stage! Some
of the kakapo’s curious traits have
contributed to its decline too, such
as it’s peculiar habit of freezing,
hoping no one will notice it, when
threatened – with their perfectly
camouflaged feathers, this would
have been an effective defence
against their original predator, the
Haast Eagle, but is sadly no match
for the ones we have introduced.
It’s All About The BOOM, Baby!
Not meaning to gossip, but
these vegetarians have quite a
remarkable love life; in fact, their
breeding performance is really
something to see. The male
kakapo sits in a special bowl he has
scraped out of the earth, fills his
chest pouch with air and emits an
almighty BOOM! This carries up
to five km’s and attracts girlfriends
from all over the land. The Shebirds wander on over and check
out his noisy display, deciding if he
is a good match for them. It really
is all about the BOOM for these
blokes, hehe. (There is, of course,
THAT video from the BBC’s “Last
Chance To See” doing the rounds on
youtube at the moment. Hope the
kakapo are receiving royalties, is all
we can say…)
Solo Parenting….
Unfortunately for this species, the
papa of new chicks is not much help
on the home front. In fact, all the
domestic chick-raising duties fall to
mama-bird, and so while she is out
sourcing snacks in the wee small
hours, her brood is left home alone
and very vulnerable. This is why
breeding these birds on predatorfree islands such as Whenua Hou is
so vital to ensuring the continuation
of this amazing species.
Will The Real Richard Henry Please
Stand Up?
The original Richard Henry was a
hard-working pioneer in the field
of New Zealand conservation over
100 years ago. His concern about
the rapid decline of our native birds
due to predation saw him set up
an isolated home in the remote
Southwest fiords, where his days
were spent capturing kakapo
and kiwi from the mainland and
transferring them to the (pest-free)
safety of outlying islands. Amazingly,
he managed to transfer hundreds
of kakapo in a few short years, but
by 1900, the dreaded stoats were
arriving on the islands and wiping
out the vulnerable birds. So sadly,
Richard Henry’s hard work was all
in vain.
Richard Henry the Second –
Another Great Pioneer
His legacy does live on, however,
in the name of the somewhat ‘elder
statesman’ of the kakapo tribe;
meet Richard Henry, a male kakapo
captured in Fiordland in 1975 and
the only remaining member of
the species originating from the
South Island. His distinct genes
play an important part in the future
conservation of kakapo, and he
already has shared his ‘talents’ with
the rest of the exclusive kakapo
clan: he fathered three of it’s newest
members in ‘98. Since the dismal
lows of the ‘90’s there have been
several highly successful breeding
seasons, greatly boosting their
chances of survival. While these
charming creatures are not yet out
of the woods, so to speak, there is
hope now that they will be around to
meet our great-grandchildren yet.
R.I.P.
Before going to print, there
was an unhappy development
in the kakapo kingdom; our
nearest and dearest, Richard
Henry ll, sadly passed away over
the summer. He will be sorely
missed by those who knew
and loved him, and those that
hold out high hopes for these
critically endangered parrots. If
you feel moved to assist their
cause, please make a donation
at www.kakaporecovery.org.nz
menswear
There were about ten species
of moa; the largest, Dinornis
Giganteus, at nearly four metres
Our men’s range has all your bases
covered for the chilly season; warm,
woolly jumpers, choice merino tops and
heavy-duty pants. Also groundbreaking
graphics for the adventuring pioneers
among you – GO WILD!
tall is the biggest bird that ever
lived and would have made
a feast of plenty; drumsticks
alone the size of a leg of beef!
Star Tiki Tee
Organic Cotton Lycra
Relish, Black
Walk The Line Top
Organic Cotton Lycra
Black
Moreish Moa Merino Crew
Zque Merino 190gm
Nikau, Thunder
Cook’s Tour Tee
Organic Cotton Lycra
Earth, Black
Crew Cut Top
Merino Wool 170gm
Coffee
Mapped Out Merino Crew
Zque Merino 190gm
Coffee, Black
Territory Merino Crew
Zque Merino 190gm
Black, Coffee
Tiki Tour Merino Crew
Zque Merino 190gm
Sahara, Nightfall, Nikau, Black
James Cook’s arrival in Aotearoa
Deep down south the night sky is
in 1770 carried with it a truly
truly amazing; it’s mind-blowing
disastrous cargo; an infestation
how many stars and constellations
of Norway rats that found their
we can see. Kakapo head out
way ashore wherever the ship
on night duties; missioning from
attached itself to land by rope
one side of the island to another
or gangplank. These cunning
in search of food, adventure or
carnivores were loosened and
a mate. Capt Cook navigated by
devastation was wreaked upon
these very same stars: tough job
the native bird species.
looking at those all night!
Baseline Wool Vest
Wool Blend
Nightfall, Black, Avocado
Universal V-Neck Merino
Zque Merino 190gm
Nikau, Black
Landlines Hoody
Polyviscose Knit
Black Stripe
Wildside Zip-Up Hoody
Brushed Polycotton
Black, Grey Marle
Base Jumper
Wool Blend
Avocado, Nightfall, Black,
South Ridge Wool Jumper
Wool Blend
Chocolate, Nightfall
Backwoods Wool Hoody
Wool Blend
Moss, Black, Nightfall
Best Defense Jacket
Technical Polyester Blend
Black
Double Duty Pant
Polycotton Drill
Black, Chocolate,
Military
Accelerate
Straight Pant
Stretch Cotton Canvas
Black
Thrash ‘em,
beat ‘em,
we’ll back
‘em.
Helipilot Pant
Polycotton Drill
Chocolate, Black
OUR PANTS ARE
BUILT TO LAST.
Crank N Climb Pant
Viscose Nylon Blend
Black, Tarseal
Groundswell Pant
Stretch Cotton Canvas
Dark Brown, Black
JOIN THE CHALKYDIGITS COMMUNITY!
Stockists
ONLINE SHOPS
SOUTH ISLAND
www.chalkydigits.co.nz
www.bivouac.co.nz
www.hikoi.co.nz
www.greencoast.co.nz
www.racersedge.co.nz
www.wandaharland.co.nz
www.kiwioutdoors.co.nz
www.mooble.com.au
NORTH ISLAND
Kerikeri
Tutukaka
Whangarei
Dargaville
Matakana
Helensville
Auckland
Mt Maunganui
Hamilton
Cambridge
Whakatane
Rotorua
Gisborne
Taupo
Taumarunui
New Plymouth
Napier
Taihape
Masterton
Wellington
Cocoon Clothing - Shop 1, 88 Kerikeri Rd - 09 401 6353
Tutukaka Surf Shop Shop 2 - Oceans Resort, Marina Rd - 09 434 4135
Outdoor Connection - Cnr James & Robert St’s - 09 438 2828
Matich Jon Surfwear - 97 Victoria St - 09 439 8380
The Cream Of Matakana - 30 Matakana Valley Rd - 09 423 0274
The Paua Room - 6 Commercial Rd - 09 420 9898
Dalston - 481 Richmond Rd, Grey Lynn - 09 378 0578
Bivouac Outdoor - 302 Broadway Newmarket - 09 529 2298
Bivouac Outdoor - Don McKinnon Drive - Albany - 09 448 5603
Bivouac Outdoor - 210 Queen St - 09 366 1966
Green Coast - 114 Kitchener Rd, Milford - 09 489 4242
Hikoi - 195A Maunganui Rd - 07 574 3492
The Look - Alexandra St - 07 838 0162
Hikoi - 47B Victoria St - 07 827 7310
Whakatane Great Outdoors - 256 The Strand - 07 307 0500
Outdoorsman Headquarters - 6 Tarawera Rd - 07 345 9333
Gisborne Hunting And Fishing - 6 Crawford Rd - 06 863 3914
Hikoi - 44 Heu Heu St - 07 378 8311
Gorjis - 47C Hakiaha St - 07 895 8406
Hikoi - 38 Devon St East - 06 769 6690
Kiwi Outdoors - 46 Hastings St - 06 835 8605
High Country Clothing - Hautapu St - 06 388 0486
Wairarapa Hunting And Fishing - 99-101 Queen St - 06 378 8723
Bivouac Outdoor - 39 Mercer St - 04 473 2587
Wanda Harland - 148 Jackson St, Petone - 04 920 1782
Wanda Harland - 24 Elizabeth St, Mt Victoria - 04 920 1782
The Village Rose - 22 Ganges Road, Khandallah - 04 479 1360
Nelson
Blenheim
Hokitika
Rangiora
Christchurch
Ashburton
Lake Tekapo
Timaru
Wanaka
Queenstown
Waimate
Oamaru
Alexandra
Te Anau
Dunedin
Winton
Riverton
Invercargill
Bluff
R+R Sport - Cnr Rutherford & Bridge Sts - 03 548 4999
Coastal Merchant - 63 Bridge St - 03 545 6960
Live Like Lola - 14 Wynen St - 03 577 6017
Red Streetwear - 27 Weld St - 03 755 8317
Union Clothing - 166 High St - 03 313 9212
Bivouac Outdoor - 661 Colombo St - 03 366 3197
Bivouac Outdoor - Clarence St, Tower Junction - 03 341 8062
Lavish Clothing Gallery - 16 Colombo St - 03 332 0003
Flock - 43 Nayland St, Sumner Village - 03 326 6841
Havoc - Ashburton Central - Tancred St - 03 307 7540
Run 77 - Sh 8 - 03 680 6900
Camerons Clothing - 176-178 Stafford St - 03 688 4036
Racers Edge - 99 Ardmore St - 03 443 7882
Structure - 14 Dunmore St - 03 443 5854
Decode - Office Precinct - 13 Camp St - 03 441 3094
Element - Remarkables Park Shopping Centre - 03 442 2445
Camerons Clothing - 65 Queens St - 03 689 7551
Camerons Clothing - 137 Thames St - 03 434 8357
Nu Dax - 2 Limerick St - 03 448 9060
Kiwi House - Town Centre - 03 249 7020
Inspire - 1 The Lane - 03 249 4288
Bivouac Outdoor - 171 George St - 03 477 3679
R+R Sport - 70 Stuart St - 03 474 1211
Fern - 67 Princess St - 03 477 7292
Port Chalmers Design Store - 15 George St - 03 472 8701
Impress - 217 Great North Rd - 03 236 1206
Square Pegs – 130 Palmerston St – 03 234 9153
Stashh - Shop 2/ 38 Windsor St - 03 217 8274
Fredericks Menswear - 113 Dee St - 03 218 6092
Soul Chick - 64 Gore St - 03 212 7335
AUSTRALIA
Canberra
Victoria
Tasmania
Mooble - Baileys Corner, 143 London Circuit - +61 2 6162 4985
Dalcheri - 47 Ford St, Beechworth - +61 3 5728 2711
Passion8 - 119 Elizabeth St, Hobart - +61 03 6231 0882
This way we can chat easily about the things that matter most to us,
like the benefits of supporting local producers and NZ conservation. Of
course, you’ll also be first to hear about any choice new releases we have
too. Really, we just want to know that we are not alone in our mission to
produce high quality creative clothing right here. We love to share our
stories, experiences and this whole crazy journey with you - so please let
us know you care by becoming one of our crew: visit our facebook page
and sign up for our newsletter at www.chalkydigits.co.nz today. You could
win yourself a wicked winter wardrobe worth $1000.
THANK you
To everyone that helped with this catalogue and our Winter 11 range – we
couldn’t do it without you! Big ups to Lee @ Kaptured Photography; assistant
Jennifer; models Sam, Rocio and Alex; Hannah for superb design; the dedicated
Kakapo recovery team who are all so passionate and knowledgeable, for their
hard work and for giving all NZers the opportunity to relish and appreciate our
unique land, please support the great work they do www.kakaporecovery.org.nz.
Also Megan and Marcus from Little River Camping Ground / Manaia Native
Habitat, for sharing paradise. Most of all, thanks to you, for buying NZ made
and making our work possible. We salute you!
www.chalkydigits.co.nz
Chalkydigits is a registered trademark. All designs and images are © Chalkydigits. All rights reserved.
This catalogue is printed on 9lives Coated stick containing 55% recycled fibre with the balance being virgin fibre
that is chain of custody certified. The manufacturing process operates under an Environment Management System
that is Certified by ISO 14001 and is Elemental Chlorine Free (ECF).