White Pages™ Entry Policy

Transcription

White Pages®
Entry Policy & Rules
Issued March 2014 for 2014/15 campaigns for White Pages® Print directories, White
Pages® Online, White Pages® Mobile and Whereis®.
Replaces White Pages® Entry Policy & Rules issued June 2013.
COPYRIGHT
NO PART OF THIS PUBLICATION MAY BE REPRODUCED IN ANY FORM.
THIS DOCUMENT WILL ALWAYS REMAIN THE PROPERTY OF SENSIS PTY LTD.
THESE ADVERTISING RULES FORM PART OF THE PRODUCT CONTRACT TERMS.
Produced by
Headings, Rules and Standards
Locked Bag 2910
Melbourne VIC 3001
® & ™ Registered trade mark and trade mark of Sensis Pty Ltd (ABN 30 007 423 912).
© Sensis Pty Ltd
White Pages® Entry Policy & Rules – Issued March 2014
CONTENTS
ENTRY POLICY ..................................................................................................................................... 5
INTRODUCTION ........................................................................................................................................ 5
ENTRY CRITERIA...................................................................................................................................... 5
RIGHTS AND OBLIGATIONS .................................................................................................................... 6
DIRECTORY SIZING AND FORMAT .......................................................................................................... 6
SUMMARY OF ENTRY REQUIREMENTS .................................................................................................... 7
COMPONENTS........................................................................................................................................... 7
RESIDENTIAL ENTRIES .................................................................................................................. 8
RESIDENTIAL NAMES .............................................................................................................................. 8
SINGLE USERS (RESIDENTIAL) ............................................................................................................. 8
SHARED USERS (RESIDENTIAL) ............................................................................................................ 9
ALIASES OR NICKNAMES ...................................................................................................................... 10
COURTESY TITLES ................................................................................................................................. 11
OTHER TITLES ....................................................................................................................................... 12
ADDITIONAL RESIDENTIAL ENTRY (STERES)* ................................................................................ 13
C-CODED CUSTOMERS.......................................................................................................................... 13
RESIDENTIAL FOREIGN ENTRIES ......................................................................................................... 14
TELEPHONE TYPEWRITER (TTY) ENTRIES ........................................................................ 15
BUSINESS & GOVERNMENT ENTRIES ................................................................................... 16
BUSINESS & GOVERNMENT NAMES ..................................................................................................... 16
ADDITIONAL BLACK TYPE ENTRY (BUSINESS) (STE)* .................................................................... 18
SERVICE INSTRUCTION (SI)................................................................................................................ 19
ALPHANUMERIC PHONE NUMBERS ....................................................................................................... 19
BRACED (GROUP ENTRIES) ................................................................................................................. 20
FOREIGN ENTRIES (STE)* .................................................................................................................. 21
OVERSEAS BUSINESS ENTRIES ........................................................................................................... 22
BOGUS BRANCHES ................................................................................................................................ 22
BRAND NAMES ....................................................................................................................................... 23
PHONETICALLY SPELT NAMES .............................................................................................................. 23
ACRONYMS ............................................................................................................................................. 23
POSSESSIVE SENSE .............................................................................................................................. 24
LISTINGS COMMENCING WITH “THE” .................................................................................................. 24
PROFESSIONAL ASSOCIATION REGULATIONS & GUIDELINES .......................................................... 25
COMMUNITY/CHARITY ORGANISATIONS ............................................................................................. 25
EMERGENCY ‘000’ NUMBERS (24 HOUR ACCESS) IN-COLUMN ...................................................... 26
OCCUPATION IN LISTINGS ........................................................................................................ 27
INTRODUCTION ...................................................................................................................................... 27
ADDRESSES ......................................................................................................................................... 28
DEFINITION............................................................................................................................................ 28
UNITS OF ADDRESS INFORMATION ..................................................................................................... 28
CORNER ADDRESSES ............................................................................................................................ 30
POST OFFICE BOX ADDRESSES ........................................................................................................... 30
ADDRESS ABBREVIATIONS ................................................................................................................... 31
SUPPRESSED ADDRESS ENTRY (SA) .................................................................................................. 32
SUPPRESSED ADDRESS ENTRY IN A CAPTION LISTING ..................................................................... 34
EMAIL & INTERNET ADDRESSES ............................................................................................. 35
ENTRY ENTITLEMENTS........................................................................................................................... 35
PLACEMENT ............................................................................................................................................ 35
PRODUCTS & CHARGES ................................................................................................................ 37
EXTRA INFORMATION/DESCRIPTIVE TEXT (EI)* .............................................................................. 37
CAPTION TEXT LINE (WCAPTN) ........................................................................................................ 39
CAPTION SPACE LINE (CAPSP) .......................................................................................................... 42
LISTING ENHANCEMENTS ..................................................................................................................... 43
Bold Black Name (BFE)* ........................................................................................................... 43
Bold Black Number (BFEN)* .................................................................................................... 43
Bold Black Extra Information/Descriptive Text (BEI)* .................................................. 43
2
Superbold Black Name (SBFE)* ............................................................................................. 45
Superbold Black Number (SBFESB)* ................................................................................... 45
Light Faced Capitals (LF)* ........................................................................................................ 45
Colour Enhancements - Red / Blue / Green ....................................................................... 46
Bold Name Colours (RFE), (LFE), (GFE) .............................................................................. 46
Bold Number Colours (RFER), (LFEL), (GFEG).................................................................. 46
Bold Colour Extra Information/Descriptive Text (REI), (LEI), (GEI) ........................ 47
Bold Colour Localities (RLOC), (LLOC), (GLOC) ............................................................... 47
Bold Colour Caption Text Line (WCAPTR), (WCAPTL), (WCAPTG) ............................ 48
Superbold Name Colours (SRFE, SLFE, SGFE) ................................................................. 48
Superbold Number Colours (SRFESR), (SLFESL), (SGFESG) ...................................... 48
Business Logos.............................................................................................................................. 50
SCREEN HIGHLIGHT .............................................................................................................................. 53
WHITE PAGES® NETWORK DISPLAY PRODUCT ............................................................. 55
Note: When repurposing content from the Print Display entries into DAS, there is
no limitation on number of Caption Text Lines allowed. .................................................. 58
WHITE PAGES® ONLINE DIGITAL DISPLAY .................................................................... 59
LOGO ...................................................................................................................................................... 59
BRAND HEADER ..................................................................................................................................... 59
TABS ....................................................................................................................................................... 59
Find Us Tab .................................................................................................................................... 60
CATEGORIES .......................................................................................................................................... 61
ADDITIONAL DIGITAL-ONLY CONTENT ................................................................................................. 61
SEARCH RESULTS .................................................................................................................................. 62
BRAND COLOURS .................................................................................................................................. 62
LINKS ..................................................................................................................................................... 62
PRIMARY CONTACT BOX-DIGITAL DISPLAY ....................................................................................... 62
ADDITIONAL INFORMATION .................................................................................................................. 62
CROSS REFERENCES ....................................................................................................................... 63
REFERENCING WITHIN THE SAME DIRECTORY ................................................................................... 63
OTHER SERVICES ............................................................................................................................. 65
TELEPHONE NUMBER PRESENTATION .................................................................................................. 65
PREMIUM SMS SERVICES IN-COLUMN ............................................................................................... 66
MOBILE CODES...................................................................................................................................... 67
MOBILE TELEPHONE .............................................................................................................................. 69
190 SERVICES IN-COLUMN ALPHABETICAL ....................................................................................... 70
18 FREECALL SERVICES ....................................................................................................................... 71
13 SERVICES ......................................................................................................................................... 72
SMS TELEPHONE SERVICES ................................................................................................................ 72
PAGING, MESSAGE/ANSWERING SERVICE ......................................................................................... 73
SERVICED OFFICES ............................................................................................................................... 73
TELEPHONE NUMBERS LOCATED AT THE EXCHANGE .......................................................................... 73
DIVERTED TELEPHONE NUMBERS ........................................................................................................ 74
VOIP TELEPHONE SERVICES ................................................................................................................ 74
GENERAL ............................................................................................................................................... 75
COPY MATTER ........................................................................................................................................ 75
COSMETIC SURGERY ............................................................................................................................. 75
COUPONS ............................................................................................................................................... 75
ASSOCIATION GUIDELINES AND GOVERNMENT REGULATIONS ........................................................ 76
Financial Services Reform Act 2001 (Cth) (FSRA) .......................................................... 76
ASSOCIATION GUIDELINES .................................................................................................................. 76
GOVERNMENT REGULATIONS ............................................................................................................... 76
DRUGS.................................................................................................................................................... 76
MEDICINE, DRUGS AND THERAPIES .................................................................................................... 76
THERAPEUTIC GOODS ADMINISTRATION (TGA) ............................................................................... 76
NOTICE TO ADVERTISERS .................................................................................................................... 76
PRICES, TARIFFS AND GST ................................................................................................................. 77
TOBACCO ADVERTISING ............................................................................................................... 77
FOREIGN LANGUAGE ............................................................................................................................. 77
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NO LISTING LINES (NL) ...................................................................................................................... 78
SILENT LINES ........................................................................................................................................ 78
STANDARDS & SENSITIVE WORDS ..................................................................................................... 78
REFERENCING ........................................................................................................................................ 78
UPPER & LOWER CASE ......................................................................................................................... 78
POSTCODES ........................................................................................................................................... 78
WAGERING, LOTTERIES AND CASINOS ............................................................................................... 79
ALPHABETICAL SEQUENCE ......................................................................................................... 80
FINDING NAME ...................................................................................................................................... 80
FINDING WORD AND SUBSEQUENT WORD......................................................................................... 80
SYMBOLS AND SPECIAL CHARACTERS ................................................................................................. 81
SPECIAL CHARACTERS TABLE .............................................................................................................. 81
DOLLAR SYMBOL $ ................................................................................................................................ 82
HYPHENATED NAMES ............................................................................................................................ 82
MC AND MAC ......................................................................................................................................... 83
MT AND MOUNT ..................................................................................................................................... 83
ST AND SAINT ....................................................................................................................................... 83
MR AND MISTER .................................................................................................................................... 83
NUMBERS IN NAMES ............................................................................................................................. 84
ALPHANUMERIC...................................................................................................................................... 84
ROMAN NUMERALS ................................................................................................................................ 84
STREET SUFFIXES ................................................................................................................................. 84
STATE NAMES ........................................................................................................................................ 85
ACCENTED CHARACTERS ...................................................................................................................... 85
INFORMATION PAGES ................................................................................................................... 86
AWARENESS PRODUCTS .............................................................................................................. 86
DEFINITIONS ..................................................................................................................................... 87
UDAC TRANSLATIONS ................................................................................................................... 90
APPLICATION FOR CHANGES .................................................................................................... 98
INDEX ..................................................................................................................................................... 99
4
ENTRY POLICY
INTRODUCTION
This document applies to all entries and sets out the basis of their acceptance into the
White Pages® directory. The intent of these rules is to meet the following objectives:
•
•
•
•
To preserve the quality and integrity of directories and associated products /
services for the benefit of the user,
To allow national uniformity in the content and presentation of directories,
To promote conformity with Federal and State Laws, with ethical standards for
listings in line with conventional standards of good taste, and
To provide customers with consistent, equal and fair treatment.
ENTRY CRITERIA
Each customer of a carrier will be listed in the White Pages® directory covering
the area in which the customer leases a telephone service (except where a
Silent Line listing has been approved).
These listings are divided into what constitutes either a complimentary First Entry (FE)
or an entry that includes additional features that incur charges.
The first appearance of a telephone number (including a mobile telephone
number or Telephone Typewriter (TTY) number) qualifies for a complimentary
First Entry and will be listed alphabetically at no charge in the general section
of the White Pages® directory covering the area in which the service is
situated. Second and subsequent appearances of a number incur an additional
entry charge.
To make the White Pages® directory more relevant to users, the FE cannot be listed
underneath a heading. If a customer wishes to include their listing underneath a
heading they will incur additional entry charges.
Note:
•
•
•
A telephone number is defined as an access number associated with any voice
communications service,
A business may appear in a White Pages® product without appearing in a Yellow
Pages® product,
Some White Pages® directories are now produced featuring a Business &
Government / Residential split of the alphabetical listings for enhanced clarity and
ease of use. (See further details in the ‘Residential Entries’ and ‘Business &
Government Entries’ sections of this document.)
Sensis reserves the right to refuse to include a listing which, in its opinion, may
offend or insult members of the public or members of any section of the public.
The content of a valid entry in the White Pages® directories may be reproduced on
White Pages® Mobile at no additional charge. However, due to technical limitations, the
presentation of the content on White Pages® Mobile may not reflect the presentation in
the White Pages® directories.
5
RIGHTS AND OBLIGATIONS
Listings are accepted for publication on the condition that the CUSTOMER and/or
AGENT warrants to SENSIS PTY LTD that the matter within the listing in no way
contravenes any State or Federal legislation, copyright or trademark laws or any
statute, regulation or law whatsoever and contains nothing obscene, indecent, libellous
and is not false or misleading and is not likely to deceive or mislead in any way
whatsoever; and that the CUSTOMER and/or THEIR AGENT jointly and severally
indemnify SENSIS PTY LTD and their respective officers, employees or agents against
all claims, demands, damages, costs, penalties, suits and liabilities of any nature
however caused, whether by negligence or otherwise incurred by SENSIS PTY LTD or
their respective officers, employees or agents arising out of the publication of the
listing.
Acceptance of any listing for publication shall be understood to be in consideration of
the granting of this indemnity which shall be implied in the submission and acceptance
of each listing for publication without the necessity for the execution of any other
document.
Customers must indemnify Sensis their employees, agents and Advertising and Printing
Contractors against any action arising out of any advertising material published.
Neither Sensis nor the Printing Contractors endorse any claims made by customers in a
directory or accept any responsibility as to their qualifications. The inclusion of an
occupation with a customer’s listing does not necessarily indicate that they are legally
entitled or professionally qualified to carry on a particular trade, business or profession.
The onus is on the customer to provide accurate information.
Businesses which elect not to appear in the White Pages® directory may not be
accessible via Directory Assistance.
Sensis reserves the right to accept, delete or amend any entry, or the position in which
it appears, in any Sensis directory product.
The right to determine specific rules for particular situations is reserved, and these will
be published as a supplement to this document as necessary. In dealing with entries,
Sensis uses its reasonable endeavours to comply with all laws applicable to it.
DIRECTORY SIZING AND FORMAT
Note: From 7th April 2013 books were resized to the Ideal Book (190mm (w) x 255mm
(h)). Metro books (excluding Hobart) will change from the compact size to the Ideal
Book size. Regional Books (including Hobart) will decrease from the current 100% size
to the Ideal Book size. The new layout is 4-columns wide.
6
SUMMARY OF ENTRY REQUIREMENTS
White Pages® listings are available in the White Pages® directories, White Pages®
OnLine, White Pages® Mobile and Telstra Directory Assistance.
Standard Residential listings contain:
•
The name of the Residential customer, address and telephone number.
Standard Business & Government listings contain:
•
A registered business/trading name or registered company name or a government
department name that the customer has the legal right to use as part of their
White Pages finding name, plus their address and telephone number.
Note: There are White Pages Online only products which stand alone and therefore do
not require a mandatory address & phone number. Refer to White Pages Online
Advertising Rules & supplementary product rules for further information.
All listings must:
•
Comply with all relevant Federal and State Laws.
•
Be true and not misleading.
•
Not make unverifiable claims.
•
Not disparage competitors or competing products and/or services.
•
Meet the standards specified in these rules.
•
Reflect current standards of good taste.
•
Conform to the current rules document, which supersedes previous issues.
COMPONENTS
The complimentary First Entry (FE) consists of the following three components only
in light face upper & lower case type:
1.
The name of the Residential customer, sole trader, partnership, registered
business/trading name or registered company name or government department
name,
2.
The physical address of where the service is located,
3.
The telephone number allocated to the service.
For FEs the standard address details appear in the following order:
•
Street Number,
•
Street Name, and
•
Suburb or Town.
Example:
Burke R A & M 18CrewelMtGrvat. . . . . . . . . . . . . . . . .9111 2222
(FE)
Fred’s Shoes Pty Ltd 98RyansRdBrkdle . . . . . . . . . . . . 9111 3333
(FE)
Power Dr Robert
“Redwood” 73AchillesStBardn . . . . . . . . . . . . . . . . .9111 4444
(FE)
Beaver & Otto Enterprise
 9111 5555
18WhiteStBwnHls . . . . . . . . . . . . . . . . . . . . . . . . .  9111 6666
 9111 7777
(FE)
(FE)
(FE)
A customer may enhance the listing and include additional information, subject to
payment of the appropriate charges.
Note: Listing options not taken up may not be traded or exchanged with other listing
components.
7
RESIDENTIAL ENTRIES
RESIDENTIAL NAMES
The complimentary First Entry (FE) entitlement for Residential listings is:
•
•
One (1) surname plus a maximum of three (3) initials, or
One (1) surname plus one (1) given name or nickname or Alias and a maximum of
two (2) initials.
SINGLE USERS (RESIDENTIAL)
If one person wishes to have their name appear in the directory their
complimentary Residential listing includes their surname/family name plus up
to
three
initials
or their surname/family name plus one given
name/nickname/Alias and up to two initials.
All of the following alternatives for listing a customer’s name in White Pages®
directories are acceptable and free of charge:
Complimentary First Entry (FE) Name Examples
Hartley R
Hartley R A
Hartley R A P
(FE)
(FE)
(FE)
Hartley Ronald
Hartley Ronald A
Hartley Ronald A P
(FE)
(FE)
(FE)
A customer may wish to include additional information as part of their name. This is
acceptable and incurs a charge.
For example, the information in bold underlined in the following would be chargeable as
Extra Information/Descriptive Text (EI):
Chargeable Name Examples (EI)
Hartley
Hartley
Hartley
Hartley
RAPB
Ronald A P B
Ronald Alfred
Ronald Alfred Pete
(FE/EI)
(FE/EI)
(FE/EI)
(FE/EI)
8
SHARED USERS (RESIDENTIAL)
In the case of two persons wishing to be included in the one listing, each name
may be included, appearing once under the chosen Finding Name, as the
complimentary First Entry. Only one given name per person may be included in
a Residential listing.
Appearance of names of shared users is subject to the same provisions as detailed
under the heading ‘Residential Names’ in this document. Therefore, the following
listings would be permitted free of charge in Residential entries.
Complimentary First Entry (FE) Name Examples
Hartley
Hartley
Hartley
Hartley
Hartley
Hartley
Smith
Smith
Smith
Smith
Smith
Smith
R&M
RA&MK
RAP&MKS
Ronald & Margaret
Ronald A & Margaret K
Ronald A P & Margaret K S
(FE)
(FE)
(FE)
(FE)
(FE)
(FE)
B & White A
B D & White A T
B D F & White A T N
Brian & White Angela
Brian D & White Angela T
Brian D F & White Angela T N
(FE)
(FE)
(FE)
(FE)
(FE)
(FE)
A customer may wish to include more information as part of the name.
This is
For example, the information in bold underlined in the following would be chargeable
as Extra Information/Descriptive Text (EI):
Chargeable Name Examples (EI)
Hartley
Hartley
Hartley
Hartley
RAPB&MKS
Ronald Alfred & Margaret
Ronald A & Margaret Kelly
Ronald A P & Margaret Kelly Sarah
Smith B D F G & White A T N
Smith Brian D F G & White A T
Smith Brian Dennis & White Angela Trish
9
(FE/EI)
(FE/EI)
(FE/EI)
(FE/EI/EI)
(FE/EI)
(FE/EI)
(FE/EI/EI)
ALIASES OR NICKNAMES
Customers are entitled to list one surname/family name plus one given name
/nickname/Alias and a maximum of two initials in their complimentary First
Entry (FE).
Sensis reserves the right to refuse to publish any listing in any White Pages® directory.
Without limiting the scope of this right, Sensis may, in its sole discretion, refuse to
publish a listing, which it believes:
•
•
•
•
•
•
Is likely to mislead or deceive customers who use the directory;
May infringe the legal rights of any other person or organisation;
Is contrary to law;
Is not in the best interest of the directory or directory users;
May offend or insult members of the public, members of any section of the public
or directory users; or
Has intention to defraud telecommunications carriers.
A customer may not include a name in a listing, which is capable of suggesting or
implying:
•
•
•
•
•
That Royal patronage has been received or a connection with the Royal Family
exists;
A connection with the Crown, the Government of Australia or a State or Territory
or any other part of the Queen’s dominions, possessions or territories;
A connection with the Government of a foreign country;
A connection with a department, authority or instrumentality of the Australian
Government or a State or Territory or with a municipal or other local authority; or
Diplomatic or consular capacity in relation to another country, unless such
suggestion or implication is true and can be established to the satisfaction of
Sensis.
Complimentary First Entry (FE) Examples
McGrath (Snow) J
MacDermid P C (Mac)
(FE)
(FE)
A customer may wish to include more information as part of the name.
This is
Chargeable Examples (EI)
Walters K J P (Kev)
Cooke C A Basil (Cookie)
(FE/EI)
(FE/EI)
10
COURTESY TITLES
Customers are entitled to list one (1) Courtesy Title in their complimentary
First Entry (FE). The Courtesy Tile appears between the customer’s surname
and initials or given name.
Courtesy Titles include the following:
•
•
•
•
•
Ecclesiastical titles (e.g. Rev, Pastor);
Knights of the Realm and their female equivalents (e.g. Dame, Lord, Sir);
Officers of the Australian Military Forces (e.g. Capt, Maj, Sqdn-Ldr.);
Mr - in the case of a surgeon; and
Dr for Doctors associated with the medical profession and holders of academic
doctorates. Doctors not associated with the medical profession are encouraged to
include a description of their doctorate e.g. Dr (PhD). This qualification will be
included free of charge.
The complimentary Courtesy Titles are bold underlined for illustrative purposes only.
Maxwell Lieut-Col Robert 13RifleRdMrgte. . . . . . . . . . 9111 6666
(FE)
Smart Dr A G 99AgentCrtStffd . . . . . . . . . . . . . . . . . . 9111 7777
(FE)
Stewart Rev Gordon 4BedfordTceMlyW. . . . . . . . . . . . .9111 8888
(FE)
A customer may wish to include more than one Courtesy Title as part of the name. This
is acceptable and incurs a charge.
Maxwell Lieut-Col Sir Robert 13RifleRdMrgte . . . . . .. . . . . . 9111 6666
(EI/FE)
Smart Dr Lord A G 99AgentCrtStffd. . . . . . . . . . . . . . . . . . 9111 7777
(EI/FE)
Stewart Rev Dr Gordon 4BedfordTceMlyW. . . . . . . . . . . . . . 9111 8888
(EI/FE)
11
OTHER TITLES
Customers are entitled to list one (1) Other Title in their complimentary First
Entry (FE). If a customer chooses to list more than one Other Title it is
chargeable. Other Titles appear in brackets after the customer’s name.
Other Titles include the following:
•
•
•
•
•
Titles for Members of Parliament (MHR, MLA, Sen, Rt Hon, MP);
Order of Australia titles (OA, OC, OAM or AM);
Title “JP” for Justice of the Peace;
Titles “Esq” for Esquire, “Jnr” for Junior and “Snr” for Senior; and
Educational Qualifications (BVSc, Dr PhD, MA, PhD).
The complimentary titles are bold underlined for illustrative purposes only.
Edmans J K (MP) 12SmartStWlhra. . . . . . . . . .. . . . . . . . 9111 4444
(FE)
Moorfield T J R (Dr PhD) 70SouthCrtDonv. . . . . . . . . . . . 9111 2222
(FE)
Boore S A P (Sen) 6NorthRdAsply. . . . . . . . . . . . . . . . . . 9111 3333
(FE)
A customer may wish to include more than one Other Title as part of the name. This is
Edmans J K (MP PhD) 12SmartStWlhra . . . . . . . . . . . . .. . 9111 4444
(EI/FE)
Boore S A P (Sen BVSc) 6NorthRdAsply . . . . . . . . . . . . . . 9111 3333
(EI/FE)
12
ADDITIONAL RESIDENTIAL ENTRY (STERES)*
Each additional appearance of the same Residential listing number incurs an Additional
Residential Entry charge (STERES).
Where a customer pays an Additional Residential Entry charge, that charge provides for
the listing of a standard name, address and telephone number.
For Example:
Rhodes B 79ArkTceMrsdn . . . . . . . . . . . . . . . . . . . . . 9111 2222
(FE)
Smith C 79ArkTceMrsdn . . . . . . . . . . . . . . . . . . . . . . 9111 2222
(STERES)
The customer is permitted to include extra details in an additional listing, but these will always
incur a charge.
C-coded customers (as defined below) wishing to include an additional entry for Residential
purposes incur an Additional Residential Entry charge (STERES).
C-CODED CUSTOMERS
C-coded customers are specially coded listings, which identify customers who use their telephone
service for both residential and business purposes.
The intention of the C-code is to provide efficiencies when the listing is requested through the
White Pages® OnLine site or Directory Assistance as the C-coded listing can be found under
either a business or residential search.
Examples of these may include people who work from home or itinerant workers who use their
home phone for business and residential purposes.
For a Business & Government / Residential split directory C-coded customers are by default
placed in the Business & Government section of the directory. They may choose to be
residentially listed, in which case they forego their C-coded status and become an R-coded
(Residential) status, or alternatively they may choose to purchase an additional listing placed in
the Residential section for the price of an Additional Residential Entry (STERES).
For Example:
An entry in the Melbourne Business & Government directory would appear as:
C D Knights & Coy 32ByronCrtHwthn . . . . . . . . . . . . . . . . . 9111 1111
(FE)
An additional entry for the same number in the Melbourne Residential directory incurs an
additional charge (STERES) and would appear as;
C D Knights & Coy 32ByronCrtHwthn . . . . . . . . . . . . . . . . . 9111 1111
(STERES)
* This is the base UDAC for this product. If a customer further enhances a listing, other UDAC’s may apply.
13
RESIDENTIAL FOREIGN ENTRIES
A Residential Foreign Entry permits the customer to list their Residential entry in a
Foreign Directory. However, the number must first be listed in the customer’s Home
Directory.
For Example:
An entry in the Sydney White Pages® directory (i.e. the customer’s Home Directory) would
appear as:
Winters C 16NelsonTcePdgtn . . . . . . . . . . . . . . . . . . . . 9786 6241
(FE)
The same entry in the Melbourne White Pages® directory (i.e. the customer’s Foreign
Directory) appears as:
Winters C 16NelsonTcePdgtn . . . . . . . . . . . . . . . . . . . .(02) 9786 6241
(STERES)
Note: Where the area code of the Home Directory has the same area code as the
Foreign Directory, the area code will not be displayed (e.g. a Hobart ‘home’
number listed in a Melbourne Foreign Directory).
14
TELEPHONE TYPEWRITER (TTY) ENTRIES
Customers with a TTY service can request either a standard TTY or a standard TTY FREECALL™
descriptor in their listing at no charge. These descriptors are complimentary for the first entry
and all subsequent entries regardless of the directory involved.
Note: The descriptors will only be included at the customer’s request and the appropriate charge
over-ride is ‘Free Extra Information/Descriptive Text (FEI)’.
For Example:
Great Hearing 25NewlandAveMrsdn
TTY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 2222
TTY FREECALL . . . . . . . . . . . . . . . . . . . . . . . .1800 333 444
(FEI/FE)
(FEI/FE)
OR
Great Hearing 4 SmithAveRchmnd
TTY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9111 2222
TTY FREECALL . . . . . . . . . . . . . . . . . . . . . . . . 1800 333 444
(FEI/STE)
(FEI/STE)
In the above example the customer incurs an Additional Entry (STE) charge for the additional
entry of the number but is not charged for the additional TTY descriptors.
Any further enhancements, additional information or additional text for a TTY listing will incur the
appropriate charges (ie Bold, Superbold, Colour, Business Logos, Extra Information/Descriptive
Text, Caption Text etc.).
For Example:
Great Hearing 4 SmithAveRchmnd
TTY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 2222
TTY FREECALL . . . . . . . . . . . . . . . . . . . . . . . 1800 333 444
(BEI/FE)
(BEI/FE)
In the above example the customer incurs two Bold Extra Information (BEI) charges for the
bold enhancement of both TTY descriptors. Only standard TTY descriptors are complimentary.
OR
TTY/Voice ………………………………………………………… 9111 8888
TTY/Fax ……………………………………………………………… 9222 5555
TTY FREECALL Australia……………………………………… 1800 555 666
(BEI/FE)
(EI/FE)
(EI/FE)
In the above example the customer incurs a Bold Extra Information (BEI) charge for adding
‘Voice’ and bold font to the text. They also incur two Extra Information (EI) charges for adding
‘Fax’ and ‘Australia.
Deaf & Hearing Impaired customers can also request the inclusion of one complimentary SMS
descriptor in their listing at no charge. Second and subsequent appearances of the SMS descriptor
incur Extra Information (EI) charges.
For Example:
SMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0438 222 111
SMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0438 444 777
SMS Mobile Only . . . . . . . . . . . . . . . . . . . . . . 0438 444 777
(FEI/FE)
(EI/FE)
(EI/STE)
In the above example the second listing incurs an Extra Information (EI) charge for a second
appearance of the ‘SMS’ descriptor. The third listing incurs an Extra Information (EI) charge for
the text ‘SMS Mobile Only’.
15
BUSINESS & GOVERNMENT ENTRIES
BUSINESS & GOVERNMENT NAMES
The name used in all Business & Government entries and advertisements must be
registered in accordance with relevant State Legislation unless it is that of a sole trader
trading in their own name or a partnership trading in the names of the partners. Proof
rests with the customer.
1. Sole Traders
Sole traders may trade using their own name and no registration is required.
Only one (1) presentation of a sole trader name, as chosen by the customer, is acceptable for a
complimentary First Entry (FE).
One (1) surname/family name and up to three initials or one (1) given name/nickname/Alias and
up to two initials without additional charge. Registration of the trading name is only required
where the Finding Name contains details in addition to the sole trader’s name.
For Example (Finding Name Only):
Ken Brown
(FE)
No Registration required
Ken Brown Electrical Contractors
(FE)
Registration required
2. Partnerships
Partnerships may trade using the names of all partners and no registration is required.
(FE)
Robert Ryan, Barry Smith & David Young
No Registration required
Registration of the trading name is only required where details contain more than the names of
partners.
Robert Ryan, Barry Smith & David Young Solicitors
(FE)
Registration required
Only one (1) presentation of the partnership name, as chosen by the customer, is acceptable for
a complimentary First Entry (FE) and the presentation of more than one (1) variation of the
names of partners is chargeable.
For Example:
Robert Ryan, Barry Smith & David Young
79ArkTceMrsdn. . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 2222
(FE)
Barry Smith, David Young & Robert Ryan
79ArkTceMrsdn. . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 2222
(STE)
16
3. Business/Trading Names
May only be used by the registered owner of the business name or by the person permitted by
law to use it, and only in the state for which registration is held. Registration details must be
made available on request.
4. Company Names
Company names are registered nationally through the Australian Securities and Investment
Commission.
5. Government Names
Government names include Local, State or Federal entities.
For all Business & Government entries the name must be a registered business/trading name
or registered company name, or government department name that the customer has
the legal right to use as part of their White Pages finding name.
Notwithstanding the fact that the names of sole traders, partnerships, registered business,
government departments or company names must be shown in all entries, Sensis reserves the
right to refuse any entry that is considered to exceed that necessary to identify the customer.
Proof of the business name may be required. A copy of the certificate of registration issued by the
State Corporate Affairs Office or the Australian Securities and Investment Commission, letterhead
or legal document, is acceptable.
Note: Policy for Government Listings: In addition to the listing name requirements set out
above, Sensis may, in its absolute discretion, permit exceptions to government listings where
Sensis considers that the exception is in the interests of consumers.
17
ADDITIONAL BLACK TYPE ENTRY (BUSINESS) (STE)*
Each additional appearance of the same business number incurs an Additional
Black Type Entry charge (STE).
Where a customer pays an Additional Black Type Entry charge, that charge
provides for the listing name, address and telephone number.
The customer is permitted to enhance their additional listing or include extra details but
these always incur a charge.
Example 1:
EYE SPY CENTRE
Head Office 62ErinStRich . . . . . . . . . . . . . . . . . . . . . 9111 2222
Fax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 3333
Bundoora 97PlentyRd . . . . . . . . . . . . . . . . . . . . . . . . 9222 4444
Noble Park2BeckCrt . . . . . . . . . . . . . . . . . . . . . . . . . 9333 5555
General Inquiries . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 2222
(BTH)
(EI/FE)
(EI/FE)
(FE)
(FE)
(EI/STE)
For the example above ‘Head Office’, ‘Fax’ and ‘General Inquiries’ are charged as EI’s.
The second occurrence of the telephone number 9111 2222 is charged as an STE.
Example 2:
WESTPARK SHOPPING CENTRES
100KingStNwTwn Administration . . . . . . . . . . . . . . . . . 9888 2111
Fax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9888 2112
ShopMart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9888 2222
My Earner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9888 3333
ABCD Shop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9888 4444
CLS Supermarket . . . . . . . . . . . . . . . . . . . . . . . . . . 9888 5555
(BTH)
(EI/FE)
(EI/FE)
(EI/STE)
(EI/STE)
(EI/STE)
(EI/STE)
For the example above ‘Administration’ and ‘Fax’ are charged as EI’s as are the four
business names. As the four businesses already have a complimentary listing elsewhere
within the book, the second occurrences of the four business telephone numbers are
charged as STE’s.
Note:
•
•
•
Where a customer’s listing details are within a caption entry, the main listing
name/Standard Type Header (STH) becomes the Additional Entry listing name
component. Where a business name is included below the (STH) to describe the
phone number that component is chargeable as Extra Information (EI).
Where an additional listing is being established for residential purposes, it is
charged an Additional Residential Entry (STERES) rate, which in a Business &
Government / Residential split directory will appear in the Residential section.
‘C’ coded customers wishing to have an additional entry for business purposes will
be charged an Additional Black Type Entry (Business) (STE) rate (see ‘C’-coded
customers in the Residential section of this policy).
To assist in verifying business names, please access the Australian Securities and
Investment Commission web site as follows:
www.asic.gov.au
18
SERVICE INSTRUCTION (SI)
A Listing that directs callers to a Residential telephone number when the main telephone service
is not staffed or in use is known as a Service Instruction.
The Service Instruction must include text that describes the purpose of the Service Instruction
number. An (EI) charge applies for the description and the subsequent appearance of the
Residential telephone number is charged an (SI) rate.
A Service Instruction line entry also cannot be listed on its own, and must be listed under a Main
Listing with a Main Listed Number.
i.e. The following is not permitted:
ABC Pty Ltd
After Hours……… 9426 1212
Note:
Where the ‘After Hours’ telephone is a business or government number the additional
listing incurs an Additional Black Type Entry charge (STE).
The appropriate text and the type of telephone number that may appear in a Service Instruction
include:
•
•
The home of a person, e.g. After Hours
A message service, e.g. After Hours or If Unanswered Call
Addresses are not permitted with “After Hours” or “If Unanswered Call” descriptors in Service
Instructions.
The inclusion of a “name” allows for a first initial and surname.
For Example:
Larry Smith & Co
72MallieAveChtswd. . . . . . . . . . . . . . . . . . . . . . 9111 2222
After Hours. . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 3333
(STH)
(FE)
(EI/SI) #
# This customer also has a complimentary Residential listing elsewhere in the book for this number.
ALPHANUMERIC PHONE NUMBERS
Alphanumeric listings are used to assist with remembering a number. They are made up of part
numbers and part letters that form a word or a part word, commonly known as Phonewords (or
Keywords). Any type of numbers can be used for alphanumeric listings, but those most
commonly used are with the prefixes 1300, 1800, 190, 13, and 1802-1809.
Listings containing Phonewords must always include the underlying telephone number, however,
there is no restriction on how the number is presented as long as it is readable. An (STE) charge
applies for each occurrence of the Phoneword in the listing but the underlying telephone number
does not need to be repeated each time.
For Example:
13
DUCK
3825
The Phoneword listing may be longer than the standard length of the number underlying it.
Consumers may experience difficulties when dialing overdial numbers from certain equipment &
networks, however generally:
From GSM mobile phones excess digits are ignored so the caller will be connected to the
correct destination (at least 3 extra digits can be dialed for 1300/1800 numbers and one
extra digit for 13 numbers; and
19
-
From fixed line telephones the call connects after the tenth digit for 1300/1800 numbers,
and after the sixth digit for 13 numbers.
For Example:
The Chicken Bar. . . . . . . . . . . . . . . . . . . . . . . . . . 1800 CHICKENBAR
. . . . . . . . . . . . . . . . . . . . . . . . . .1800 244 253
Note:
(FE)
(STE)
14 digit length
10 digit length
The numeric presentation is limited to the actual digits of the telephone service and must not contain
'dummy digits'.
Further examples of Alphanumberic Phone Numbers allowed:
ABC Pty Ltd
Freecall…….. 1800 ABC2CALL
Freecall…….. 1800 222 222
ABC Pty Ltd
Freecall…….. 1800 222 347
Freecall…….. 1800 ABC DIRECT
BRACED (GROUP ENTRIES)
Other types of business listings, which incur Additional Entry charges, are those in braced groups.
Braces are brackets, which are used to group entries where there are more telephone numbers
than listings lines or more listing lines than telephone numbers.
When a brace is used in an entry that has more listing lines than telephone numbers, it assumes
all listings have the same number, irrespective of the type of telephone equipment the customer
may have. This is how the Additional Entry charge is derived. The product code is (STE).
In the following example, the customer incurs two (EI/STE) charges. The brace implies that the
telephone number appears a second and third time. Note that if a Suppressed Address (SA) is
requested by the customer, then the SA charge will also be applicable.
ABC Publishers Pty Ltd
22JonesvilleRdFtscy
Car Magazine
Foxy Magazine . . . . . . . . . . . . . . . . . . . . . . . . . .

.13 2378

(BSTH)
(FE)
(EI/STE)
(EI/STE)
If the entry is created without the braces, it appears as:
ABC Publishers Pty Ltd
22JonesvilleRdFtscy . . . . . . . . . . . . . . . . . . . . .. . . 13 2378
Car Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 2378
Foxy Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 2378
(STH)
(FE)
(EI/STE)
(EI/STE)
If the entry has the same address and three telephone numbers, it would appear like this:
MJ Express
 9211 2222
89UnderwoodRdAsh . . . . . . . . . . . . . . . . . . . . . . .  9211 3333
 9211 4444
(STH)
(FE)
(FE)
(FE)
If the entry has the same Descriptive Text/Extra Information with three telephone numbers, it
would appear like this:
MJ Express
89UnderwoodRdAsh
Customer Service . . . . . . . . . . . . . . . . . . . . . . .
 9211 2222
 9211 3333
 9211 4444
(STH)
(FE/EI)
(FE)
(FE)
NOTE: Listing enhancements within Braced Entries will be charged per item of information if it is
not duplicate information.
20
FOREIGN ENTRIES (STE)*
A Foreign Entry permits Business & Government directory customers to list their numbers in a
‘foreign’ directory.
The applicable charge is an (STE) relative to the directory in which the Foreign Entry appears.
The example below shows a Melbourne ‘home’ entry listed in a Brisbane ‘foreign’ directory (the
state abbreviation and ‘foreign’ area code is non-chargeable system generated text):
For Example:
An entry appearing in the Melbourne ‘home’ directory would appear as:
Gregory’s Trucks 31UnionStSuns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9311 4565
(FE)
The same entry appearing in the Brisbane ‘foreign’ directory would appear as:
Gregory’s Trucks 31UnionStSunshineVIC . . . . . . . . . . . . . . . . . . . . . . . . (03) 9311 4565 (STE)
↑
↑
(System generates state abbreviation and ‘foreign’ area code).
Note: Where the area code of the ‘home’ directory has the same area code as the ‘foreign’
directory, the state abbreviation and area code will not be displayed in the ‘foreign’
directory (e.g. a Melbourne ‘home’ entry listed in a Hobart ‘foreign’ directory will not
display the state abbreviation or area code).
* This is the base UDAC for this product. If a customer further enhances a listing, other
UDAC’s may apply.
21
OVERSEAS BUSINESS ENTRIES
Listings for businesses outside Australia are permitted subject to payment of the appropriate
Additional Entry rates for the directory in which the entry is to be listed. The listed business
name must be registered in Australia and must display full International Direct Dialling
Instructions.
The listing may be charged to an Australian telephone service number or be paid for in advance if
the first option is not available. The applicable charge is an (STE) relative to the directory in
which the entry appears.
Overseas address details must include;
the
the
the
the
•
•
•
•
street address in full,
City/Town name in full,
State name (if applicable) in full,
Country name (Abbreviated in accordance with IDD guidelines)
Where the overseas address details contain more than four (4) ‘Units of Information’, the
additional ‘Units of Information’ are chargeable as Extra Information (EI) (see Non-Standard Units
of Address Information).
The inclusion of these address details is mandatory.
For Example:
Reynolds Co Ltd 27CustomsStAucklandNewZealand . . . . . . . (0011 649) 73 5533
Note:
(STE)
These overseas listings do not replicate to the White Pages® OnLine site.
BOGUS BRANCHES
The inclusion of telephone numbers linked to localities or areas must be a true reflection of where
the business is located. Listings which contain locality and/or telephone number details that give
the impression that the business has a greater presence or wider coverage than it does, are not
permitted in any directory, regardless of whether the business may service an area or provide a
mobile service to an area.
It is acceptable to include one phone number with multiple locations if the business has a physical
presence in each of the listed locations.
Note: The additional appearance of the same business listing number incurs an Additional Black
Type Entry charge (STE).
For Example:
The business ‘Bob’s Storage Company’ has a physical location in Hawthorn, Carlton and Richmond.
However, the Hawthorn office answers all incoming calls for the Richmond office as they do not have a
receptionist. As Bob’s Storage Company has a physical location in Richmond, the customer can use the
same phone number but an Additional Black Type Entry (STE) charge will apply, viz,
Bob’s Storage Company
Hawthorn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 2222
Carlton . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9222 3333
Richmond. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 2222
(STH)
(SA)
(SA)
(SA/STE)
Bob is also charged three (3) Suppressed Address (SA) charges as he has suppressed the street address
details for Hawthorn, Melbourne and Richmond.
If Bob’s Storage Company does NOT have a physical location in Richmond then this would be considered
a ‘Bogus Branch’ and therefore not allowed.
It is the customer’s responsibility to ensure the correct information has been supplied for
inclusion into any White Pages® directory.
22
BRAND NAMES
Brand Names are often used within registered trading names or registered business names.
Provided the customer has the approval & legal right to use the Brand Name it may be listed.
Onus of proof rests with the customer.
For Example:
Pieonear is a well-known Brand Name.
A business entity specialising in the servicing and repair of Pieonear electronic equipment has
registered the business name ‘Pieonear Electronics Authorised Service Centre’.
The parent company of Pieonear has given the owner of ‘Pioneer Electronics Authorised
Service Centre’ the legal right to use the ‘Pieonear’ Brand Name in promoting their servicing
and repair business, so the listing reads:
PIEONEAR ELECTRONICS
AUTHORISED SERVICE CENTRE
Service & Repairs
88 MatildaAveAvoca …………………………………………………… 9111 2222
(BTH)
(WCAPTN)
(FE)
Another example, using the Brand Name “Furd”:
TOFFEE FURD
New & Used Cars
23BovaDrvDand ………………………………………………………… 9111 2222
(BTH)
(WCAPTN)
(FE)
PHONETICALLY SPELT NAMES
Customers who have registered business names/trading names, which are spelt phonetically, for
example, ‘Kwik Kopy’, ‘Foto First’ or ‘Kar Gas’, should be advised that their listings will appear
spelt in exactly that way.
The names ‘Quick Copy’, ‘Photo First’ or ‘Car Gas’ will not appear in a directory listing, unless
these names have also been registered as business/trading names.
The spelling of company names on Certificates of Registration is the only spelling that will appear
in directory listings. For example, a company registered as ‘Sommerville Holdings Pty Ltd’ will
not be listed as ‘Summerville Holdings Pty Ltd’.
ACRONYMS
Some business & government listings contain acronyms or capital letters in their names.
Acronyms are words made from a series of initial letters or parts of words (e.g. ATO for Australian
Taxation Office).
The entry will be alphabetically sorted to appear as per the designated acronym. For example, in
the following list of alphabetically sorted names ATO is highlighted:
ATO
Atougerliner R
Atrium Garden Shop
Another example is QANATS Airways Ltd. Its alphabetical position in the directory will be
determined firstly by the word, “QANATS”, and subsequently by the following words “Airways
Ltd”.
Qama D & D
QANASTRUCT Pty Ltd
QANATS Airways Ltd
QANATWOOD R & W
Qantem Audio
Note: Names containing acronyms are only acceptable if they are a registered business/trading
or company name, or government department name that the customer has the right to
use in their White Pages finding name.
23
POSSESSIVE SENSE
Business names registered in the possessive sense, such as ‘Freddy Fender’s Guitars’ or ‘Donald’s
Children’s Clothing’ or those which include two or more surnames, such as ‘Sullivan & Nash’ or
‘Rein & Horse’, are not entitled to list any entry with an alternative arrangement of the names
(e.g. ‘Nash & Sullivan’) unless that alternate appearance is a registered business name.
For Example:
In the example below both variations of the name are registered business names.
The company pays an STE charge for the second listing.
Sullivan & Nash 2SmithStRchmnd……………………………………
Nash & Sullivan 2SmithStRchmnd……………………………………
9999 8888
9999 8888
(FE)
(STE)
LISTINGS COMMENCING WITH “THE”
It is recommended to customers, whose business names or government department names
commence with the word “The”, not to include “The” as the first word in the company’s listed
name. For example, “The Cork Shop” would be listed as “Cork Shop The”, moving “The” to the
end of the name.
This maximises the company’s listing exposure in the directory. Not all directory users realise
companies have “The” in their name and generally look in the alphabetical section containing the
second word in the name. If the business chooses to include “The” as the first word, then the
listing will appear in the alphabetical section under “T”.
For Example:
The following is an example using a company named, “The Board Factory”
Listed under “The”
Listed under “Board”
The Board Cutters
The Board Factory
The Body Crystal
The Boody Store
Board E I
Board Factory The
Board G E & P
Board of Architects
If a customer prefers, the complimentary First Entry (FE) may be included using “The” as the first
word in the Finding Name where the name is registered as such.
An Additional Black Type Entry (STE) may be purchased and included in the alphabetical section
sequenced using the second word of the business name or government department name.
For Example:
Listed under “The”
Listed under “Monks”
The Monks Café (FE)
Monks Café, The (STE)
24
PROFESSIONAL ASSOCIATION REGULATIONS &
GUIDELINES
Some members of professional occupations have their duties administered and controlled by
Regulatory Boards. Some may also be governed by State Acts, Regulations or by-laws which may
vary from state to state.
In addition, many business, professional or trade associations, societies or similar bodies adopt
advertising guidelines for their members. There are occasional requests for Sensis to enforce
such Acts, Regulations and Guidelines.
Sensis does not have the authority, capacity or
information for effective enforcement and all such requests are declined.
Examples of professions/associations include:
Accountants & Auditors
Medical Practitioners
Architects
Optometrists
Chiropractors
Physiotherapists
Civil Marriage Celebrants
Psychologists
Dentists
Surveyors
COMMUNITY/CHARITY ORGANISATIONS
Organisations whose primary purpose is serving the community and who aim to only make
sufficient income to cover operating expenses are classed as non-business or charity
organisations.
These include community service organisations and other recognised non-profit organisations e.g.
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Religious organisations (e.g. Salvation Army, Catholic and Anglican Churches) and their
related organisations.
Animal welfare societies such as the RSPCA,
Community aid & counselling organisations such as The Brotherhood of Saint Laurence,
Drug rehabilitation centres such as Odyssey House,
Clubs & associations such as Apex, Rotary, Lions, Toastmasters,
Refuges such as women’s shelters for victims of domestic violence,
Health & community centres conducted by Local Government bodies,
Meals on wheels services,
Sitting and opposition members of State or Federal Parliaments,
Electoral offices,
Child Welfare Institutions,
Royal Flying Doctor Service,
Sheltered workshops,
Societies for the disabled,
Voluntary community emergency organisations such as State Emergency Service,
Youth groups and similar institutions.
The first occurrence of a telephone number qualifies for a complimentary First Entry (FE) (see
Entry Criteria). Second and subsequent appearances of the number incur a charge, and are
charged as an Additional Residential Entry (STERES). This also applies to the enhancements of
the second and any subsequent appearance of that number e.g. SREN.
25
EMERGENCY ‘000’ NUMBERS (24 HOUR ACCESS)
IN-COLUMN
Emergency Service customers are deemed to be those with service numbers that may be contacted
by dialling the ‘000’ number e.g. Police, Ambulance and Fire.
The first and subsequent standard appearances of Emergency ‘000’ numbers are complimentary
as the service is unique and is supportive to community needs.
For Example:
The standard appearance of an in-column Emergency ‘000’ number would appear as:
Fire Brigade …………………………………………………………………… 000
(FE)
All repeat or enhanced occurrences of the ‘000’ number in Emergency ‘000’ listings will be
complimentary and charges will be over-ridden.
All other enhancements, additional information or additional text for an Emergency ‘000’ listing
(not including the ‘000’ number) will incur the appropriate charges (ie Bold, Superbold, Colour,
Business Logos, Extra Information/Descriptive Text, Caption Text etc.).
For Example:
The following enhanced Emergency ‘000’ listing would incur charges as indicated below:
FIRE BRIGADE
HEAD OFFICE…………………………………………………………… 000
PO Box 29 Hawthorn Vic 3122
(SBTH)
(BEI/FEN)
(CAPSP)
(WCAPTN)
Note: The bold number charge (FEN) for the ‘000’ number will be over-ridden.
For information relating to Emergency numbers listed at the front of White Pages® or Yellow
Pages® directories refer to the separate document titled ‘Yellow Pages® and White Pages® Information Pages – Supplementary Entry Policy & Rules’.
26
OCCUPATION IN LISTINGS
INTRODUCTION
The occupation feature in White Pages® directories is available for all listings in both Simple
Entries and Compound Entries and appropriate charges apply.
A customer may choose to abbreviate their occupation to keep within fixed character limits but
this is not recommended.
Occupations listed in full or abbreviated incur appropriate charges.
Extra Information/Descriptive Text (EI)
The following is an example of a listing that includes an occupation and incurs an (EI) charge:
Cheetham Colin
Landscaper 23VistaCrtChelt ……………………………………… 9111 2222
(EI/FE)
The maximum number of characters that can appear on a single line in an (EI) entry is 30
characters.
The customer’s occupation may only appear in the ‘(EI)’ field and may not appear in the ‘Finding
Name’ field unless the occupation is part of the registered business/trading name or government
name.
Caption Text Line (WCAPTN)
When the number of characters in the listing exceeds 30 characters or information is requested
to appear on a separate line the occupation will appear on its own stand-alone line indented
underneath the customer’s name and will incur a (WCAPTN) charge.
The following is an example of a listing that includes an occupation which incurs a (WCAPTN)
charge:
Lowland Incorporated
Exterminators
45KingsburyStNrbeen …………………………………………………
(STH)
(WCAPTN)
9111 2222
(FE)
Caption Text Lines (WCAPTN) exceeding 40 characters will incur an additional charge.
The customer’s occupation may only appear in the ‘(WCAPTN)’ field and may not appear in the
‘Finding Name’ field unless the occupation is part of the registered business/trading name or
government name.
27
ADDRESSES
DEFINITION
Any text that describes the customer’s physical location, up to and including
four ‘Units of Address Information’, may be included at no charge. Address
information in excess of four ‘Units of Information’ may be listed, but incurs a
charge at the appropriate rate.
UNITS OF ADDRESS INFORMATION
Each separate piece of information that defines the address in more detail is
treated as a ‘Unit of Address Information’ and comprises ‘Standard’ and ‘NonStandard’ Units of Information.
Standard Units of Address Information:
•
•
•
Street number;
Street name (including abbreviations such as St, Rd, Ave, etc where appropriate);
Suburb or town.
Note: The above components must be included unless Address Suppression criteria
have been met. Where the system does suppress the locality it is still counted as
one Unit of Information and cannot be traded or exchanged with other listing
components.
Note: from 2011/12 issue directories the Suburb/locality area indicator will also appear
within the metropolitan CBD listings:
i.e. 222_Lonsdale_St_ Melb
9123 4567
Note for non Metro directories the listing address appearance will appear together as a
continuous string of address information
i.e.
Smith J K
25NewlandAveGeel. . . . . . . . . . . . . . . . .5210 1111
Where is in Metropolitan directories there is a gap between each unit of address
information
Sensis Pty Ltd
222 Lonsdale St Melb._. . . . . . . . . . . . . . . . 8653 5000
28
Non-Standard Units of Address Information:
•
•
•
•
•
Flat, Unit, Floor or any other description which further identifies an address
(this includes “1/” in front of a street number);
Property name (including Shopping Centre name);
Rear;
Corner address (e.g. cnr Smith Rd); and
RMB (Roadside Mail Box).
Note: The above components may be included but only when specifically requested by
a customer.
The following are examples of addresses containing up to four (4) ‘Units of Address
Information’, which are included at no charge:
1
2
3
4
“Alice Downs”
Surat
23 – 25
Walker Wy
Suns
“Shady Downs”
Western Hwy
Roma
Flt 1/
29
Cromwell St
Dcstr
9
Norman
(cnr BrooksRd)
Acacia Rdg
5
Non-Standard Units of Address Information (Cont):
The following are examples of addresses containing more than four (4) ‘Units of
Information’. The ‘Units of Information’ in excess of four (4), are chargeable as Extra
Information (EI):
1
2
3
4
5
Shp 14
QV Square
267
Queen St
Bris
Lvl2
Westfield Plaza
387
MoggilRd
Indply
2ndFlr
Forest Towers
76
KentCrt
Bardn
Unit3
9
NormanSt
(cnr Brooks Rd)
Acacia Rdg
The following address types incur a charge and may not be included as part of the four
‘Units of Information’:
•
•
•
Any text that describes the purpose or use of the telephone;
Registered business/trading name or government department name; and
Post Office Boxes, Locked Bag, Private Bags.
29
CORNER ADDRESSES
Customers can include a Corner Address reference as part of the listing but it can only be entered
in the following format whereby a street number (optional), street name, street type and locality
is listed in full for online mapping purpose:
Brown’s Consulting Services
23VistaCrt (Cnr SmithSt)Chelt._. . . . . . . . . . . . . . . . 9111 2222 (FE)
Where the corner street address reference is provided, it must be stated in the same format as
the address of the business listing, example:
23VistaSt (cnr SmithSt)Chelt._. . . . . . . . . . . . . . . . 9111 2222
(FE)
“Street type” needs to be included.
POST OFFICE BOX ADDRESSES
A Post Office Box address may only be included in White Pages® directories if it is
accompanied by a street address (or a suburb in the case of a Suppressed Address
entry). Under no circumstances may a Post Office Box address be included by itself in
place of an address. The inclusion of a Post Office Box address in any listing incurs a
Caption Text Line (WCAPTN) charge.
For Example:
✔ The standard appearance of a Post Office Box Address with a complete street address
would appear as:
23VistaCrtChelt._. . . . . . . .
. . . . . . . . . . . . . . . .9111 2222
(STH)
(WCAPTN)
(FE)
✔ The same customer with suppressed address details would incur a (SA) charge and appear
as:
Chelt ._. . . . . . . . . . . . .
. . . ._. . . . . . . . . . . 9111 2222
(STH)
(WCAPTN)
(SA)
✗ The following example without address details is not permitted:
. . . . . . . . . . . ._. . . . . . . . . . . . . . . . . . . . . . . .9111 2222
30
(STH)
(WCAPTN)
(FE)
ADDRESS ABBREVIATIONS
All listings should have the address information abbreviated unless the customer has
specified to have the address “unit” appearing in full.
For Example:
WORD IN FULL
ABBREVIATION
Apartment
Building
Caravan Park
Corner
Factory
Flat
Floor
Level
Mall
Office
Rear
Room
Shop
Shopping Centre
Shopping Town
Site
Suite
Unit
Aprt
Bldg
Caravn Pk
Cnr
Fcty
Flt
Flr
Lvl
Mall
Offce
Rear
Rm
Shp
Shopng Cntr
Shopngtwn
Site
Ste
U
31
SUPPRESSED ADDRESS ENTRY (SA)
Suppressed Address for Residential or Non-Business listings is provided by the
customer’s carrier. Please refer customers to their carrier for such listings.
A Suppressed Address Entry (SA) listing is a feature whereby, for recognised privacy risks or
security reasons, the street name and number of the address details in a Business & Government
listing are withheld from publication in White Pages® directories and do not appear in any other
product, including the White Pages® OnLine site.
Suppressed Address Entry listings are chargeable and comprise:
•
•
•
A registered business/trading name, company name, or government department name that
the customer has the legal right to use as part of their White Pages finding name,
Locality (City, Town or Suburb),
Telephone number
For Example:
Opal Traders Australia
Cbr Pdy ._. . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . 8670 0000
(SA)
Business & Government customers who wish to withhold their address details may only do so if
there is a security risk to that business or department, and/or the services offered in the business
is also in the same premises where the business owner lives/resides e.g.;
•
•
•
•
•
Jewellers (working from home), Private Investigators, Security Firms, Computer suppliers
working from home or businesses whose activities indicate that valuable equipment, stock
or dangerous goods are on the premises,
Where there is a security risk to the personnel of the business. e.g. Escort Services,
Where there is a risk to the neighbours of the business caused by unsuccessful attempts to
locate the premises. e.g. Escort Services - Social/Escort Agencies,
To discourage inappropriate behaviour which could result from awareness of particular
activities or from the role the business plays in the community, or to aid with the protection
of customers at certain establishments including Refuges, Shelters, Pregnancy Termination
Clinics, Support Agencies and Groups,
Where products and services are not provided at the address where the advertiser’s
business is operated from and the business operates only as a ‘come to business’ where
the advertiser visits White Pages® consumer’s households and/or businesses to provide
the products and services.
Suppressed Address listings relate to a particular public number and must be requested for each
number the customer chooses to apply this feature to unless the address is already appearing in
the listing caption.
Example 1:
A customer has a listing in the Melbourne directory:
Chelt ._. . . . . . . . . . . . . . . .
Salis ._. . . . . . . . . . . . . . . .
...........
9111 2222
. . . . . . . . . . . . 9111 4444
(STH)
(SA)
(SA)
If the customer chose to include this listing in the Geelong directory then the charges would be
as follows:
Chelt ._. . . . . . . . . . . . . . . . ._. . . . . . . . . . . 9111 2222
Salis ._. . . . . . . . . . . . . . . . ._. . . . . . . . . . . . 9111 4444
(STH)
(ASB)
(ASB)
Note: The customer incurs two (2) Additional Suppressed Business (ASB) charges as it is the
second appearance of both numbers. The customer does not incur another two (2) SA
charges as the address was suppressed as part of the original listing.
32
Example 2:
A customer has a listing in the Melbourne Residential directory with a Suppressed
Address:
Brown S Chelt.
. . . . . . . . . . . . . . . . ._. . . . . . . . . 9111 2222
(SA)
If the customer chose to include this listing in the Melbourne Business directory then the
following charges would apply:
Chelt ._. . . . . . . . . .
. . . . . . ._. . . . . . . . . . . .9111 2222
(STH)
(ASB)
Note: The customer incurs one (1) ASB charge as it is the second appearance of the number.
The customer does not incur another SA charge as the address was suppressed as part of
the original listing.
Example 3:
A customer has a standard listing in the Melbourne Residential directory but also wishes to
include the listing in the Melbourne Business directory but with a Suppressed Address in the
Business directory.
The customer would need to place the listing in the Business directory first where a
Suppressed Address (SA) charge applies as follows:
Chelt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9111 2222
(SA/FE)
The customer incurs a Suppressed Address Entry (SA) charge for the suppressed address and
there is no charge (FE) for listing the number.
The customer would then include the second listing in the Residential directory where an
Additional Residential Entry (STERES) charge would apply for listing the number again:
Brown S 2SmithStChelt
. . . . . . . . . . . . . . . . . ._. . . . .9111 2222 (STERES)
Note: The customer incurs one (1) STERES charge as it is the second appearance of the
number.
Note: Fully Suppressed Address Entry listings are not supported in White Pages®
directories
Note: Where a customer requests additional listings of a number, the customer must
have Suppressed Address for all other occurrences of the number.
Note: Suppressed Address Entry charges do not apply to 13 or 18 services where the
service is a nationally operated number or a number that is not restricted to one
location. If the 13 or 18 number is secondary and customer wants the address
suppressed on the primary number (FE), then a Suppressed Address charge is
applicable. Refer to example below:
Vic trucks Pty Ltd
Richmond…….. 9426 1234
Freecall…….
1800 012 012
Vic trucks Pty Ltd
Freecall…….. 1800 012012
Richmond…….. 9426 1234
BTH
SSAN
FE/EI
BTH
FEN
SA/EI
Where the first appearance of a PSTN number requires a Suppressed Address
(SA), then a SA charge will be applicable.
33
Almighty Garden Bags
Melb…………..….1300 123 123
Mobile Service…..0412 123 123
STH
FE
FE
Where a mobile number is hanging off a 13 or 18 number, there is no
Suppressed Address charge for that mobile number.
Note: Where the White Pages Online “Digital Contact Points” product has been
purchased the address can be suppressed. Refer to White Pages Online Digital
Contact Points Entry Policy & Rules document for further information.
Note: Where a customer does not have three (3) address elements in their print
listing, then their map may not show on White Pages® digital properties. I.e.
Street Number, Street Name and locality. Street number may not be necessary,
but the location indicator on the map will be in an arbitrary position on the
street.
SUPPRESSED ADDRESS ENTRY IN A CAPTION LISTING
Where a customer has a caption listing that lists a telephone number and an address and there
are further telephone numbers within the listing at that same location, the additional appearances
of the same address can be suppressed at no charge as the address already appears within the
listing.
Example: No Suppressed Address Entry charges as the main number has the address listed.
White Star Distributors
100QueenStMelb
...................
 9111 1111
 9111 2222
 9111 3333
(STH)
(FE)
(FE)
(FE)
Where a customer has a caption listing and lists a number of telephone numbers that are all
located at the same address and the addresses are all to be suppressed, only one Suppressed
Address Entry (SA) charge will apply. Any additional text will be charged as Extra Information
(EI).
Example: One Suppressed Address charge as the main number does not have the address
listed
Carnegie . . . . . . . . . .
Design Service. . . . . .
Laboratory . . . . . . . .
. . . . . . . . . . . . . . . . .9222 4444
. . . . . . . . . . . . . . . . . 9222 5555
. . . . . . . . . . . . . . . . . .9222 6666
(STH)
(SA)
(EI/FE)
(EI/FE)
Where a customer has a caption listing and lists a number of telephone numbers that are all
located at different addresses and suppressed addresses are required, charges will apply for each
individual address.
Example: Suppressed Address charges apply as all numbers have different locations.
Property Maintenance Group
Abbotsford . . . . . . . . . . . . . . . . . . . . . . . . . 9333 7777
Collingwood . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9444 8888
Hawthorn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9555 9999
34
(STH)
(SA)
(SA)
(SA)
EMAIL & INTERNET ADDRESSES
ENTRY ENTITLEMENTS
Email address details are acceptable in all listings irrespective of the service provider.
Internet details must direct users to the specific Internet address approved for use by the
business.
Any customer who has a telephone number listed in a White Pages® directory may add their
Email Address and/or Internet Address to their telephone listing.
The inclusion of an Email Business Listing incurs an (EML) charge and an Internet Business Listing
incurs a (WEB) charge.
The inclusion of an Email Residential Listing incurs an (EMN) charge and an Internet Residential
Listing incurs a (WEN) charge, as applicable to the White Pages® directory in which the listing
appears.
Email and Internet Addresses are accepted for publication in all metropolitan and regional
directories.
Note: Customers with a Silent Line listing are not eligible to list Email or Internet
Addresses in White Pages® directories.
Special Characters:
Aside from the upper and lower case alphabet and 0-9 numerals, the characters listed below are
supported for Email and Internet Addresses:
:
_
;
+
.
,
‘’
“”
$
?
%
&
*
@
`
#
^
=
<
>
~
!
(
)
[
]
{
}
/
-
Note: Enhancements – Caption Text Line, Bold, Superbold, Spot Colours Red, Blue,
Green etc., are not available for Email & Internet Addresses.
All Business Email and Internet addresses will automatically appear in spot colour blue bold.
PLACEMENT
Email and/or Internet Addresses appear under the name, address and telephone details. Where
specifically requested, Email and/or Internet Addresses may appear under the name and before
the address and telephone details.
Where a fax entry or other lines of information appear in a listing, Email and/or Internet
Addresses may appear as the customer prefers, after the standard contact details of name,
address and telephone number.
Email and Internet Addresses that require more than one line will ‘wrap’ around to the next line
at no additional charge and will appear ‘right justified’.
35
White Pages® print directory
The following is an example of a listing containing Email and Internet addresses in a
White Pages® print directory:
Australian Comedy Theatres Inc
3SmithStSvl. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9123 4567
Fax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 3333
VISIT US AT:
[email protected]
www.austcom.com.au
(STH)
(FE)
(EI/FE)
(WCAPTN)
(EML)
(WEB)
The customer has also included additional relevant text and incurs a Caption Text Charge (WCAPTN)
The White Pages® OnLine site
The following is an example of a listing containing Email and Internet addresses (returned via a
search) on the White Pages® OnLine site:
Australian Comedy Theatres Inc
3SmithStSeville 2000 . . . . . . . . . . . . . . . . . . . . . . .(02) 9123 4567
Fax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (02) 9111 3333
[email protected]
www.austcom.com.au
The listings shown are examples only and not intended to be an exact representation of how a
listing will appear.
Email and Internet addresses can also be included as part of the White Pages Online Digital
Contact Point product – refer to White Pages Online Digital Contact Points Entry Policy & Rules
document for specific rules.
CONSTRAINTS
Email and Internet Addresses are not retrievable by Directory Assistance..
Email and Internet Addresses may not be entered as Caption Text Lines (WCAPTN).
36
PRODUCTS & CHARGES
The following are some of the main products for which charges apply. Any additional information
included in a customer’s entry that does not conform to the complimentary free entry policy
incurs a charge. This information is described in the pages that follow (see also - Residential
Entries and Business & Government Entries):
EXTRA INFORMATION/DESCRIPTIVE TEXT (EI)*
A customer may, subject to the payment of the appropriate charge, provide additional
descriptive information within their listing. Extra Information on the same line as a
telephone number (maximum of 30 characters including spaces) incurs an Extra
Information/Descriptive Text (EI) charge. All Extra Information will be presented with
the first letter of each word in upper case and then the remaining text in lower case.
Extra Information/Descriptive Text consists of any additional listing information other than that
described in the First Entry entitlement.
Additional address information or qualifying text incurs an (EI) charge. The Extra Information
forms part of the listing and cannot be requested as a separate stand-alone line.
Common examples of Extra Information/Descriptive Text include; ‘Fax’, ‘After Hours’, etc. If a
number is specifically used for “After Hours”, “Fax”, “Customer Service”, then this number will
incur a Extra Information/Descriptive Text (EI) charge.
Note: Subsequent appearances of a telephone number will incur a Service Instruction charge
(SI), which is charged at the Additional Residential Entry rate.
Note: The White Pages® directory database automatically generates Extra Information
/Descriptive Text when listings are created for certain telephone types. These include
Mobile Services listing as part of a compound listing and FREECALL™ numbers i.e. 1800
numbers. This systems generated text is included in the listing free of charge.
Note: Extra Information/Descriptive Text must be relevant to the phone service and both must
be on the same line.
Example 1:
Each line after the address line contains additional text which is charged at the (EI) rate. There
are four Extra Information/Descriptive Text (EI) charges for this entry.
Waverley Municipal Council
22 WadsworthAveNobPk . . . . . . . . . . . . . . . . . . . . 9111 2222
PO Box 29, BondiJunction 2022
Fax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 3333
Works Depot . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 4444
Garbage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 5555
(STH)
(FE)
(WCAPTN)
(EI/FE)
(EI/FE)
(EI/FE)
Example 2:
The word “Res” is Extra Information/Descriptive Text and is charged at an (EI) rate.
John Turner Electrical
6EvansRdFrfld . . . . . . . . . . . . . . . . . . . . . . . . . . . .9111 2222
Res 19KatielNwtn . . . . . . . . . . . . . . . . . . . . . . . . . 9111 3333
(STH)
(FE)
(EI/FE)
Example 3:
In this example, the listing contains two (EI) items:
Norrisima T M Rev Sir Lvl2 SmartStChtswd (All Hours) . . . . . . . 9111 2222
Note:
(EI/EI/FE)
Arrows indicate that the entry incurs two (EI) charges.
37
Example 4:
ABC Company
Delivery+
Department…….. 9426 1212

ABC Company
Delivery Department
+…………………. 9426 1212
X
In this example the Landline Numbers are required to be attached to an Address, or
Information or Descriptive Text.
38
CAPTION TEXT LINE (WCAPTN)
A customer may, at additional expense, include additional information in their listing.
Additional lines of information (maximum of 40 characters including spaces) attract a
Caption Text Line (WCAPTN) charge. Any Caption Text Line exceeding 40 characters
will incur an additional charge.
Example:
Bill’s Transport Equipment
Manufacturers of Semi Trailers, Used
Trailers & Rentals
289MelroseDrvTulmrne . . . . . . . . . . . . . . . . . . . . . . . . .9111 2222
(STH)
(WCAPTN)
(WCAPTN)
(FE)
This listing incurs two (2) (WCAPTN) charges because the first Caption Text Line exceeds 40
characters in length including spaces.
Caption Text Lines consist of additional text on a separate line within a listing.
Blank lines appearing within listings are also charged at a (CAPSP) rate.
section titled Caption Space Line (CAPSP).
Please refer to the
Caption Text Lines may contain additional listing information that represents details about a
business, government department or organisation including work (i.e. occupation), service,
brand, hours and a corporate slogan.
A locality or address may only appear on a separate (WCAPTN) line if it is a P.O Box address and
provided the customer has specifically requested it to appear that way (i.e. not as an EI) and is
aware of the charges that apply. WCAPTN is not allowed to be used for the customer’s address as
there is no mapping function provided on their White Pages® Online and White Pages Mobile
listings.
Where an address is listed in a WCAPTN, any future downgrades for the entry (e.g. if the WCAPTN
is taken out) there is a risk that the addresses may not show at all (due to the Omit Address
factor) after the downgrade takes place.
The customer must have the legal right to use the brand name or logo. Proof rests with the
customer.
There is a maximum of 6 consecutive lines of information for an individual listing. This is because
it is important to protect the presentation of the customer’s listing in the White Pages print books
and online to allow for optimal representation.
Repurposed display products (DAS listings) are excluded.
Exceptions may be approved by the product manager in some circumstances. E.g. listing
multiple doctors in a medical clinic.
Cross References must use the Cross Reference product and cannot be keyed as WCAPTN listings.
Note: Sensis reserves at absolute discretion the right to reject content that is deemed to be
inappropriate Assessment of allowable caption text listings.
39
Examples of information that can be included:
Factual information about a business, government department or organisation including:
Slogans that are synonymous
with the company
e.g. Moyota – ‘Oh What a Feeling’,
e.g
Davis – ‘We Try Harder’
e.g Hardware Warehouse – ‘Lowest prices are Just the Beginning’
Occupation
e.g. Accountant, Plumber, Electrician
Contact information such as
branch locations or areas of
inquiry
e.g. Northern Suburb Branches, Head Office, Warehouse, Berwick
Office, Sales inquiries, Visit us at (website)
Location information
e.g. Parking at Rear, UBD Map References
Opening Hours
e.g. Open 7 am – 9 pm, 7 days a week
Services
e.g. Roof Restoration, Financial Planning, Tax Returns, Free Quotes,
Free Delivery, Guaranteed Workmanship
Qualifications & Experience
e.g. Established since…, Specialising in…, Certified Holden Dealer
Payment Terms
e.g. All credit cards accepted, Lay-by Available, No Deposit & No
Interest
Awards
e.g. 2008 Home Loan Lender of the Year awarded by…
Long Term Offers
e.g
Airefare Centre, low fair type offer/guarantee where offer must
include all applicable conditions
Awards must include the year, award name and ‘awarded by’ details.
Note: The substantiation of claims rests with the customer and Sensis reserves at absolute
discretion the right to reject content that is deemed to be inappropriate.
What information can’t be included?
•
Must not include any specific prices, discounts, or special time bound offers for example:
15% Discount , ‘20% off for first 50 callers’.
•
Must not include accommodation star ratings as they do not meet STAR Rating Trademark Guidelines
required by AAA Tourism (i.e. the STAR rating graphics can not be replicated in a text line entry).
•
Must not be used as a cross reference to another listing within or outside of the White Pages®
directory (i.e. It can not say “Refer to our advertisement under the ‘Plumbers & Gasfitters’ heading”).
Details of subsidiary companies may also be included. The onus of proving that the company is a
subsidiary rests with the customer.
40
A customer may also choose to list text underneath a listing that has one number associated with
it. The appearance of each line of text is chargeable.
Example 1:
Drummond’s Golf
Warehouses
22KyliePlChelt . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 2222
After Hours
J C Nicholas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 3333
(STH)
(WCAPTN)
(FE)
(EI)
(FE)
Example 2:
MARKEY & CO AIR CONDITIONING
Sales & Service
MOORABBIN 445WarrigalRd . . . . . . . . . . . . . . . . 9111 4444
PO Box 79 Moorabbin VIC 3189
Carrier Showroom Sales
Home Air Conditioning & Heating
ASCOT VALE 436MountAlexanderRd. . . . . . . . . . . .9111 5555
SEAFORD 72BardiaAve . . . . . . . . . . . . . . . . . . . . 9111 6666
WERRIBEE 4bWattonSt . . . . . . . . . . . . . . . . . . . . .9111 7777
(BTH)
(WCAPTN)
(LFLOC/FE)
(WCAPTN)
(WCAPTN)
(WCAPTN)
(LFLOC/FE)
(LFLOC/FE)
(LFLOC/FE)
Example 3:
FLYBYNIGHT AIRLINES
General Enquiries. . . . . . . . . . . . . . . . . . . . . . . . . . 13 1111
289MelroseDrvTulmrne . . . . . . . . . . . . . . . . . . . . 9111 8888
Administration
433BoundaryRdFrkstn . . . . . . . . . . . . . . . . . . . . . 9111 9999
Hardware Warehouse
If you happen to find a cheaper price
on any stocked item we’ll beat it by 10%
22KyliePlChelt . . . . . . . . . . . . . . . . . . . . . . . . . 9111 2222 (FE)
(BTH)
(EI/FE)
(FE)
(WCAPTN)
(FE)
(WCAPTN)
(WCAPTN)
CONSTRAINTS
References to page numbers must not be included as part of the content of a Caption Text Line.
A Caption Text Line must not be used to list Email and Internet Addresses.
41
CAPTION SPACE LINE (CAPSP)
A customer may, at additional expense, include blank lines within a listing which attract
a Caption Space Line (CAPSP) charge.
The customer may choose to purchase the extra line of space without having any text
appear in it, provided the listing is a compound listing, where more than one telephone
number is in the one listing.
Customers are permitted to have more than one consecutive blank line (CAPSP) in a
listing.
Example:
FLYBYNIGHT AIRLINES
General Enquiries. . . . . . . . . . . . . . . . . . . . . . . . . . 13 1111
289MelroseDrvTulmrne . . . . . . . . . . . . . . . . . . . . 9111 2222
Administration
433BoundaryRdFrkstn. . . . . . . . . . . . . . . . . . . . . 9111 3333
(BTH)
(EI/FE)
(FE)
(CAPSP)
(CAPSP)
(WCAPTN)
(FE)
The Caption Space Line charges in this listing apply for the blank lines (CAPSP) which appear
between the first listing address line and prior to the word ‘Administration’.
Blank lines can only be placed at the bottom of Superbold listings.
Example:
TROY’S FRAMING
459 LawsonStFrfld . . . . . . . . . . . . . . . . . . . . . . . . . 9111 2222
BRANCHES
CROWS NEST . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 3333
ST LEONARDS . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 4444
(SBTH)
(FE)
(CAPSP)
(WCAPTLF)
(CAPSP)
(LFLOC/FE)
(LFLOC/FE)
(CAPSP)
CONSTRAINTS
Caption Space Lines can not appear at the top of a listing above the Finding Name.
42
LISTING ENHANCEMENTS
Introduction
Limitations apply to the inclusion of certain enhancements for certain directories. Not
all enhancements may be used within the same listing. All enhanced alphabetical text is
available in upper case only for White Pages printed directories, but will appear in
ordinary type with each word commencing with a capital letter (upper case), followed
by letters in lower case on White Pages Online and White Pages Mobile.
BOLD BLACK NAME (BFE)*
A Bold Black Name enhancement allows the customer’s full name to be highlighted in upper case
letters in Bold Black type and is used for names only.
For Example:
HILL A&F PTY LTD
114 StonesRdBrnia . . . . . . . . . . . . . . . . . . . . . . . 9111 2222
(BFE)
BOLD BLACK NUMBER (BFEN)*
A Bold Black Number enhancement allows the customer’s phone number to be highlighted in
upper case Bold Black type. It is recommended that a Bold Black Number is only included within a
listing where it is accompanied by an enhanced name. (Bold Black Numbers can also be included
with Bold Number Colours but the Bold Number Colour must be the same colour as the Name
Colour enhancement i.e. same as the Bold Name Colour or Superbold Name Colour).
For Example:
HILL A&F PTY LTD
114 StonesRdBrnia . . . . . . . . . . . . . . . . . . . . . . .9111 2222
(BFEN)
A Bold Black Number enhancement may be included in an entry without a Bold Black Name
enhancement but is not encouraged as the primary information that should stand out is the
customer’s name.
For Example:
Hill A&F Pty Ltd
114 StonesRdBrnia . . . . . . . . . . . . . . . . . . . . . . 9111 2222
(FEN)
BOLD BLACK EXTRA INFORMATION/DESCRIPTIVE TEXT (BEI)*
Specific segments of a listing can be highlighted with a Bold enhancement even if the customer’s
full name and/or telephone number is not enhanced.
Example:
ABC Company
CUSTOMER SERVICE
222 Smith St Collingwood…….. 9427 8855
(STH)
(BEI)
(FE)
When applied to alphabetical text, all characters must be in upper case. The Bold enhancement
may be used for Extra Information/Descriptive Text (EI), Caption Text Line (WCAPTN) text and
for a locality, when the locality details appear before the address details.
Note: Not available for Email and Internet addresses
43
For Example:
The arrows  indicate five (5) bold enhancements
HYNES T & G PTY LTD
145 GeelongRdFtscy . . . . . . . . . . . . . . . . .  9111 2222
 AFTER HOURS
W Williams . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 3333
R Sheridan . . . . . . . . . . . . . . . . . . . . . . . . . .9111 4444
 SERVICE . . . . . . . . . . . . . . . . . . . . . . . .9111 5555
 SALES . . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 6666
(BTH)
(FEN)
(WCAPTB)
(EI/FE)
(EI/FE)
(BEI/FEN)
(BEI/FE)
A Bold enhancement is charged per item of information. For braced entries, refer to section under
Braced (Group Entries).
44
SUPERBOLD BLACK NAME (SBFE)*
Superbold Black Name is the most prominent text type style available and is available
in a listing to enhance the customer’s name and a charge applies. It is approximately
twice as large as Standard Type and all characters appear in Superbold upper case.
With a Superbold Black Name enhancement, a ruled line precedes and follows the entire
listing.
For Example:
TROY’S FRAMING
459 LawsonStFrfld . . . . . . . . . . . . . . . . .9111 2222
(SBFE)
Note: A Superbold Black Name may be included in a listing without any other
enhancement.
SUPERBOLD BLACK NUMBER (SBFESB)*
Superbold Number is the same larger size type as used for the Superbold Name.
For Example:
TROY’S FRAMING
459 LawsonStFrfld . . . . . . . . . . . . .
9111 2222
(SBFESB)
Note: Superbold Number is only permissible when accompanied by a Superbold Name.
LIGHT FACED CAPITALS (LF)*
Light Faced Capitals are used to enhance specific text in a listing without using a bold
print style. All characters appear in upper case. Light Faced Capitals can be applied to
any text except to the Finding Name, street number and street name.
If appearing as part of a caption and listed before the address, the locality can be listed
in Light Faced Capitals.
For Example:
Troy’s Framing
459 LawsonStFrfld . . . . . . . . . . . . . . . . . . . .9111 2222
BRANCHES
CROWS NEST . . . . . . . . . . . . . . . . . . . . . . . . 9111 3333
ST LEONARDS . . . . . . . . . . . . . . . . . . . . . . . .9111 4444
(STH)
(FE)
(WCAPTLF)
(LFLOC/SA)
(LFLOC/SA)
In simple entries, Light Faced Capitals can only be applied to text appearing in the Extra
Information/Descriptive Text (EI) field
For Example:
The word “FACTORY” is Extra Information/Descriptive Text and is charged at an (LFEI) rate.
John Turner Electrical
FACTORY 19KatielNwtn . . . . . . . . . . . . . . . . . . . . . 9111 3333
(LFEI/FE)
45
COLOUR ENHANCEMENTS - RED / BLUE / GREEN
Introduction
Spot colour enhancements Red / Blue / Green are available in all White Pages®
directories, but are not available in the Residential section of a Business & Government
/ Residential split directory or separate single volume Residential directories. Please see
the ‘White Pages® directories Price Guide’ for full details.
Spot colours Red / Blue / Green are not permitted as enhancements to any other
product, other than those listed below (i.e. not available in Extra
Information/Descriptive Text (EI), localities or Light Faced Capitals etc.).
BOLD NAME COLOURS (RFE), (LFE), (GFE)
Bold Name Colours are an enhancement to a customer’s name.
This allows a
customer’s full name to be highlighted in upper case letters in Bold Colour Red, Blue or
Green and may be used for all names, including Courtesy Titles and/or other titles.
Each appearance incurs one Bold Name Colour charge.
Note: A Bold Name Colour may be included in a listing without any other enhancement.
BOLD NUMBER COLOURS (RFER), (LFEL), (GFEG)
Bold Number Colours allow the enhancement of telephone number details in Bold Colour
Red, Blue or Green. Each appearance incurs one Bold Number Colour charge.
A Bold Number Colour is only permissible when accompanied by a Bold Name Colour or
Superbold Name Colour of the same colour (i.e. Red, Blue or Green). More than one
Bold Number Colour may be included in a customer’s total listing but the colour for all
Bold Number Colours must be the same. (Bold Black Numbers can also be included with
Bold Number Colours).
46
BOLD COLOUR EXTRA INFORMATION/DESCRIPTIVE TEXT (REI), (LEI), (GEI)
Extra Information Text of a listing can be displayed with a Bold Colour (Red, Blue or
Green) enhancement where a Bold Name Colour or Superbold Name Colour
enhancement has been purchased for that listing. Each line of Bold Colour
Information/Descriptive Text incurs one Bold Colour Information/Descriptive Text
charge. When applied to alphabetical text, all characters appear in upper case.
Note: Bold Colour (Red, Blue or Green) Extra Information/Descriptive Text within a
listing must be the same colour as the Bold Name Colour or Superbold Name
Colour enhancement purchased for the listing name.
For Example:
The arrow “” indicates a Red Bold Colour Extra Information/Descriptive Text
enhancement (REI)
GOOD LIFE REAL ESTATE
Real Estate Agents
Camberwell
1/1SampleSt . . . . . . . . . . . . . . . . . . . . . . . 9999 9999
 FAX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9999 9999
(RTH)
(WCAPTN)
(WCAPTN)
(FE)
(REI/FE)
For details relating to content that may be used in an Extra Information/Descriptive
Text entry, please refer to the section titled Extra Information/Descriptive Text.
BOLD COLOUR LOCALITIES (RLOC), (LLOC), (GLOC)
Localities that appear at the beginning of an address in a listing can be displayed with a
Bold Colour (Red, Blue or Green) enhancement where a Bold Name Colour or Superbold
Name Colour enhancement has been purchased for that listing. Each Bold Colour
Localities listing incurs one Bold Colour Localities listing charge. All characters in the
locality appear in upper case.
Note: Bold Colour (Red, Blue or Green) Localities within a listing must be the same
colour as the Bold Name Colour or Superbold Name Colour enhancement
purchased for the listing name.
For Example:
The arrow “” indicates a Red Bold Colour Locality enhancement (RLOC)
GOOD LIFE REAL ESTATE
Real Estate Agents
 CAMBERWELL
1/1SampleSt . . . . . . . . . . . . . . . . . . . . . . . 9999 9999
Fax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9999 9999
47
(RTH)
(WCAPTN)
(RLOC)
(FE)
(EI/FE)
BOLD COLOUR CAPTION TEXT LINE (WCAPTR), (WCAPTL), (WCAPTG)
Caption Text Lines of a listing can be displayed with a Bold Colour (Red, Blue or Green)
enhancement where a Bold Name Colour or Superbold Name Colour enhancement has
been purchased. When applied to alphabetical text, all characters appear in upper case.
Note: Bold Colour (Red, Blue or Green) Caption Text Lines within a listing must be the
same colour as the Bold Name Colour or Superbold Name Colour enhancement
purchased for the listing name.
For Example:
The arrow “” indicates a Green Bold Colour Caption Text Line enhancement (WCAPTG)
HYNES T & G PTY LTD
145 GeelongRdFtscy. . . . . . . . . . . . . . . . . . . . . 9111 2222
 AFTER HOURS
W Williams . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 3333
R Sheridan. . . . . . . . . . . . . . . . . . . . . . . . . . . 9111 4444
SERVICE . . . . . . . . . . . . . . . . . . . . . . . . . . . .9111 5555
(GTH)
(FEG)
(WCAPTG)
(EI/FE)
(EI/FE)
(BEI/FEG)
For details relating to content that may be used in a Caption Text Line, please refer to
the section titled Caption Text Line.
SUPERBOLD NAME COLOURS (SRFE, SLFE, SGFE)
Superbold Name Colours are the most prominent
characters appear in upper case and a black ruled
listing. For sequential Superbold listings, a ruled
The entire name appears in the same type size and
text styles available in Colour. All
line precedes and follows the entire
line is shared between the listings.
style.
Each appearance of a Superbold Name Colour incurs a charge.
Note: A Superbold Name Colour may be included in a listing without any other
enhancement.
SUPERBOLD NUMBER COLOURS (SRFESR), (SLFESL), (SGFESG)
Superbold Number Colours feature the same size type as that used for the Superbold
Name. More than one Superbold Number Colour may be included in a customer’s
listing.
Each appearance of a Superbold Number Colour incurs a charge.
Note: A Superbold Number Colour is only permissible when accompanied by a
Superbold Name Colour.
Only one colour may be used per listing for Name/Number Bold/Superbold colour
enhancements. Black is not considered a colour – i.e. you can have a Bold Red
Name Colour and Bold Black Number but you can not have a Bold Red Name
Colour and Bold Green Number Colour.
The table below details the Colour / Black and Bold / Superbold enhancements that are
permitted:
48
SUMMARY OF LISTING ENHANCEMENTS:
Name
Number / Extra Information / Localities / Caption
Bold Name (Black)
•
•
•
•
Bold
Bold
Bold
Bold
Number (Black)
Extra Information/Descriptive Text (Black)
Locality (Black)
Caption Text Line (Black)
Bold Name (Red, Blue, Green)
•
•
•
•
Bold
Bold
Bold
Bold
Number (Black, Red, Blue, Green)#
Extra Information/Descriptive Text (Black, Red, Blue, Green)#
Colour Localities (Black, Red, Blue, Green)#
Caption Text Line (Black, Red, Blue, Green)#
Superbold Name (Black)
•
•
•
•
•
Bold Number (Black)
Superbold Number (Black)
Bold Extra Information/Descriptive Text (Black)
Bold Locality (Black)
Bold Caption Text Line (Black)
Superbold Name (Red, Blue,
Green)
•
•
•
•
•
Superbold Number (Black, Red, Blue, Green)#
Bold Number (Black, Red, Blue, Green)#
Bold Extra Information/Descriptive Text (Black, Red, Blue, Green) #
Bold Colour Localities (Black, Red, Blue, Green)#
Bold Caption Text Line (Black, Red, Blue, Green)#
#
The colour enhancement must be the same as the Name Colour except for Black
BILLING
White Pages® charges are associated with a fixed phone service, and will appear on
customers’ Telstra bills in the ‘Directory Charges’ or ‘White Pages’ section.
Alternatively, customers may choose to set up a Telstra account just for these
expenses.
When a Telstra customer authorises agreements with their Account Executive, they will
be entitled to choose which phone number they want the charges applied to, and
whether they would rather pay one annual amount or instalments based on the
frequency of their phone bill.
49
BUSINESS LOGOS
Customers may include a Business Logo in their Business & Government directory listing,
provided they have an accompanying Superbold Name in Black, Red, Blue or Green.
The Business Logo must be the registered or unregistered logo, trademark or design of the
business and the customer must be either the owner or the authorised user of the logo,
trademark or design. The onus of proof rests with the customer.
The White Pages® Business Logos product provides an appearance in the customer’s
White Pages® print directory that will also be rendered on the White Pages® OnLine site.
Business Logos cannot be purchased as a print only or an online only enhancement.
Colour
Business Logos may appear in Black, Red, Blue and Green or Full Process Colour or a combination
of Black with spot colours as follows:
Red & Black, Blue & Black, Green & Black
If a customer wishes to incorporate two or more spot colours, (Red / Blue / Green), or a variation
to the standard spot colours Red / Blue / Green, in a Logo this is to be treated as a Full Process
Colour equivalent and must be charged as such.
It is important to note that colour appearance may vary in the directory, due to the use of
different paper, inks and printing processes. Exact colour matches cannot be guaranteed and
colour alignment may differ between the print and online appearance.
Content- Logo
A White Pages® Business Logo must have a clear relationship with the Finding Name and may
include:
•
•
A trade mark, symbol, picture or stylised type,
Letters, words, name, signature, numeral, device, brand, heading, label, aspect of
packaging or shape.
A customer may display a Business Logo more than once with different business names, provided
it fits within the entry criteria i.e.
Mobile dealers/retailers who deal with Telstra products may not be permitted to use the
Telstra logo with their listing name, even if they have the permission to utilise them for other
advertising purposes. This is because there is not a clear relationship between the listing name
and the logo. A Telstra Shop, however, may be permitted to do so, if there is a clear
relationship between the listing name and the Business Logo.
Content-Photo and Pictures
The White Pages® Business Logo can also include a photo or picture/image but must still have a
clear relationship with the Finding Name or the relevant goods or services provided by the
advertiser.
In addition to the general Business Logo rules set out above and the warranties provided by the
customer in the Sensis Product Contract Terms, the content of photo or picture must also comply
with the following requirements. The onus of proof rests with the customer:
•
•
•
all identifiable persons depicted in the photo or picture must have consented consent to
being included in the customer’s listing specifically or the advertiser's advertising generally;
Photos or pictures of people must be limited to head and shoulders; and
No offensive photos can be used.
Sensis reserves the right to reject or remove the photo or picture at its discretion, if Sensis
considers it to be offensive or inappropriate.
50
Slogan
A company ‘slogan’ may be included anywhere within a logo, provided it fits within the area
provided for the logo.
The slogan may appear in Black, Red, Blue, Green or Full Process Colour.
If the customer opts for a Business Logo featuring Black plus Red, Black plus Blue or Black plus
Green – the charge for a Black/Colour Business Logo applies.
Note: The logo space must not be used to include additional text, other than the company
slogan.
The company slogan must be part of the registered or unregistered logo and:
•
•
•
•
Must not include any prices or reference to pricing.
e.g. 6 months interest free, 10% discount etc.
Must not make any unsubstantiated claims.
e.g. ‘The biggest and best’, ‘Most reliable in Australia’, etc.
Must not include any commercial promotion or advertising matter.
e.g. ‘Money back guarantee’ or other text relating to special offers or discounts.
Must be synonymous with the company.
e.g. ‘Oh What a Feeling’ (Toyota).
Presentation
The permissible space for a logo is 1.7 cm high by 4.02 cm column width. Business Logos may be
left justified, centered or right justified in the space allocated i.e.
1.6 cm
4.02 cm
Business Logos are positioned 2 mm below the black Superbold Header line and 2 mm above the
customer’s Superbold Name.
For Example:
A customer may include a composite Business Logo within the defined space, however, this
option may not be advisable in some cases, as due to the size restriction, the logos may become
illegible.
51
White Pages® OnLine site
Business Logos are positioned left justified above the Superbold Name. The logo online
appearance uses the same logo that is provided for the print White Pages® directory listing and
is sized to 58 pixels high and 117 pixels wide.
For Example:
52
SCREEN HIGHLIGHT
Description
The ‘Screen Highlight’ product involves the application of Yellow, Red, Blue or Green background
to highlight the details contained in In-column ‘Superbold’ or ‘Business Logo’ listings to give the
advertiser additional stand out on the directory page.
Entry Criteria
The ‘Screen Highlight’ product is available in all White Pages® print directories for the
enhancement of ‘Superbold’ or ‘Business Logo’ listings. (The ‘Screen Highlight’ product is not
available for basic listings or bold listings).
Charges
‘Screen Highlight’ listings are chargeable as per UDAC’s detailed in the White Pages® Rate Card.
Where a Superbold or Business Logo listing featuring the ‘Screen Highlight’ product exceeds 120
lines (approx one full column) in length the applicable UDAC will be applied for every occurrence
where 120 lines (approx one column) has been exceeded.
For Example:
If the ‘Screen Highlight’ (the actual coloured screen) extends beyond 120 lines (approx one
full column) and up to but not exceeding 240 lines (approx two full columns) the advertiser
will be charged for two (2) ‘Screen Highlight’ listings.
If the ‘Screen Highlight’ extends beyond 360 lines (approx three full columns) and up to but
not exceeding 480 lines (approx four full columns) the advertiser will be charged for four (4)
‘Screen Highlights’, and so on.
Note: In all cases where the ‘Screen Highlight’ extends beyond 120 lines, the additional UDAC
charge for the screen highlight will need to be manually billed.
Presentation
Partial ‘Screen Highlight’ (Business Logos only):
If an advertiser has a Business Logo they can choose to apply a partial ‘Screen Highlight’ which
leaves the area behind the logo white. The system will automatically generate a yellow, red, blue
or green screen commencing at and including the Superbold Name and ending at the Superbold
footer line.
Artwork for the logo component of the listing will be manually created as per standard procedure
and the graphic artist should be instructed to leave the background area white.
For Example:
YOUR BUSINESS NAME
509SampleHwyMalvE……. 9123 5678
ENQUIRIES……………….13 4567
SALES……………………..13 9876
[email protected]








The manually created logo artwork leaves white space
behind the logo.
The Editor instructs the system to generate a yellow (30%)
screen which applies from and including the Superbold
Name to the Superbold footer line.
53
Full ‘Screen Highlight’ (Business Logo):
When an advertiser chooses a ‘Screen Highlight’ product that is to apply to the entire listing, a
yellow screen will be manually created as per existing logo artwork processes to apply from the
Superbold header line to the start of the Superbold Name.
The system will also automatically generate a yellow , red, blue or green screen to the remainder
of the listing commencing at and including the Superbold Name and ending at the Superbold
footer line.
For Example (Business Logo):





YOUR BUSINESS NAME
509SampleHwyMalvE……. 9123 5678
ENQUIRIES……………….13 4567
SALES……………………..13 9876
[email protected]
The manually created yellow (30%) screen has been
applied to the logo area from the Superbold header line to
the Superbold Name.



The Editor instructs the system to generate a yellow (30%)
screen which applies from and including the Superbold
Name to the Superbold footer line.
For Example (Superbold listing):





The Editor instructs the system to generate a yellow, red,
blue or green screen which is applied to the listing from the
Superbold header line to the Superbold footer line
providing a ‘Screen Highlight’ to the whole listing.
Examples of colour screen appearance:
Full ‘Screen Highlight’ (Superbold listing):
When an advertiser chooses a ‘Screen Highlight’ product for a Superbold listing, a yellow screen
will be manually created as per existing logo artwork processes to apply from the Superbold
header line to the start of the Superbold Name.
For Example (Superbold listing):
54
White Pages® Network Display Product
White Pages® Display products provide the strongest customer presence of any White
Pages® Network product, and allow for a fully customised solution across Print and
Online.
See following sections on the White Pages® Digital Display policy and its components.
FULL, HALF, QUARTER AND EIGHTH PAGE DISPLAY ENTRIES
Any business, government department, company, recorded information supplier or community
organisation may purchase a Full, Half, Quarter or Eighth Page Display Entry. The White Pages
Display Entry forms part of the White Pages Network Display product which includes a White
Pages® Print entry, presence on White Pages® Mobile site and mobile applications and the
Digital Display page on White Pages Online.
Copy Matter (Content)
The Display Entry is to be used as an alternative to in-column entries for displaying or enhancing
a customer’s contact information in a White Pages® directory.
The Display Entry header name must be a registered business/trading name, government
department or registered company name.
The customer may retain an in-column entry in addition to the Display Entries.
charged at the normal White Pages® directory in-column rates, where applicable.
This will be
Advertisements may contain copy matter which is not horizontal.
Copy may be placed at angles up to and including vertically, providing the overall impression
created by the advertisement is horizontal. Upside-down copy is only acceptable where mirror
reverse presentation is used.
Business name, addresses, main phone numbers must be consistent across the White Pages®
Print entry, DAS listing (for presentation on Mobile and Voice Services) and White Pages® Online
page presences. Note additional White Pages® Online page detail may be added as part of the
network presence offering. This additional content is outlined under the heading ‘White Pages®
Online Digital Display’ in this document.
55
What information can be included in a Print Display Entry?
Factual information about a business, government department or organisation including:
Slogans that are synonymous
with the company
e.g. Moyota – ‘Oh What a Feeling’,
e.g
Davis – ‘We Try Harder’
e.g Hardware Warehouse – ‘Lowest prices are Just the
Beginning’
Occupation
e.g. Accountant, Plumber, Electrician
Contact information such as
branch locations or areas of
inquiry
e.g. Northern Suburb Branches, Head Office, Warehouse,
Berwick Office, Sales inquiries, Visit us at (website)
Location information
e.g. Parking at Rear, UBD Map References
Opening Hours
e.g. Open 7 am – 9 pm, 7 days a week
Services
e.g. Roof Restoration, Financial Planning, Tax Returns, Free
Quotes, Free Delivery, Guaranteed Workmanship
Qualifications & Experience
e.g. Established since…, Specialising in…, Certified Holden
Dealer
Payment Terms
e.g. All credit cards accepted, Lay-by Available, No Deposit &
No Interest
Awards
e.g. 2008 Home Loan Lender of the Year awarded by…
Long Term Offers
e.g
Airefare Centre, low fair type offer/guarantee where offer
must include all applicable conditions
Any logo included must be either a registered or unregistered trademark or design. The
customer must warrant that they have and will continue to have, the legal right to use any name,
artwork, pictorial representation including photographs of well known people or look-a-likes trade
mark, logo brand name or any like device that forms part of its listing. Proof rests with the
customer.
Awards must include the year, award name and awarded by details.
Accommodation STAR ratings can be included provided they comply with the STAR Rating
Trademark Guidelines provided by AAA Tourism at: www.aaatourism.com.au
Note: The substantiation of claims rests with the customer and Sensis reserves at absolute
discretion the right to reject content that is deemed to be inappropriate.
What information can’t be included?
•
Must not include any specific prices, discounts, or special time bound offers for example:
15% Discount, ‘20% off for first 50 callers’.
56
Presentation
Full Page Display Entries may appear in Black (20UD), Red (20R), Blue (20L), Green (20G) or Full
Process Colour (20F) on the closest left or right hand page to the correct alphabetical position.
Half Page Display entries may appear in Black (10UD), Red (10R), Blue (10L), Green (10G) or Full
Process Colour (10F) on the lower half page of the closest left or right hand page to the correct
alphabetical position.
Quarter Page Display entries may appear in Black (5UD), Red (5R), Blue (5L), Green (5G) or Full
Process Colour (5F) at the base of the closest left or right hand page to the correct alphabetical
position.
Eighth Page Display entries may appear in Black (2UD), Red (2R), Blue (2L), Green (2G) or Full
Process Colour (2F) at the bottom of the page and will be ordered alphabetically from left to
right.
If a customer wishes to incorporate two or more Spot Colours, (Red / Blue / Green) or a variation
to the standard spot colours in a Display Entry this is to be treated as a Full Process Colour
equivalent and must be charged as such.
It is important to note that colour appearance may vary in the directory, due to the use of
different paper, inks and printing processes. Exact colour matches cannot be guaranteed and
colour alignment may differ.
For the best possible reproduction, customers should submit artwork of the highest quality.
Negatives are not acceptable. The size of the original artwork supplied will determine the final
quality if enlargement is required.
Please refer to the following link for details on submitting Electronic Artwork:
www.whitepages.com.au/wp/helpfulInfo.do?category=printDirInfo&item=howToSupplyArt
The customer must have the right to use all photographs, artwork, representations, logos,
emblems, etc. that will be portrayed in their display entry.
Captions need not be in strict alphabetical order within the Display page. It is at the customer’s
discretion to list information in the order of importance, appropriate to them.
The customer is provided with a complimentary Bold Black Anchor Reference (WBTR) directing
users to their Display Entry. This is included in the Display Entry tariff.
For Example:
ELK REAL ESTATE
- See Listing On Page 585
(WBTR)
ELK REAL ESTATE
- See Listing At Bottom of Page
(WBTR)
The Bold Black Anchor Reference appears in the alphabetical position of the customer’s in-column
line entry. The Anchor Reference may be further enhanced with Superbold Black or Spot Colour
options but charges apply.
The customer may retain an in-column entry in addition to the Display entry. This will be tariffed
at the normal White Pages® directory in-column rates, where applicable.
57
Borders
•
•
•
•
All Display Entries must have an easily recognisable external border as per production
specifications. Logos, illustrations or copy matter may be used to form borders, provided
the advertisement remains encased.
Borders do not have to conform to the maximum dimensions of the advertisement.
Minimum border thickness is one (1) point for black and two (2) points for colour.
Borders in white are not permitted.
Appearance
All Display Entries are sorted alphabetically regardless of size and will appear in the next available
space following the alphabetical In-column listing and pursuant to the Presentation rules
previously stated.
Where more than one Display Entry is sold to the same customer in the same directory, the Sales
Consultant is required to specify the order in which the Display Entries are to appear via the
following link:
http://cw-w2k-sme1/Prod_Support/Touchpoint/Publishing_main_menu.asp
Note: There are no guarantees that these Multi Page Spread requests can be accommodated.
Sensis cannot guarantee that the appearance of the advertiser’s Anchor Reference will be on the
same page as their Display Entry.
It is acceptable for Display Entries to appear on consecutive pages.
DAS & ONLINE DISPLAY ENTRIES
All White Pages® listings automatically receive a corresponding Directory Assistance Service
(DAS) and customisable White Pages Online page which enables consumers to search for
telephone numbers that appear within White Pages® directories either Online, on a mobile device
or by calling the Telstra Voice services.
The content (such as name, location and telephone number) of a DAS must be exactly the same
as the content of the currently approved print Display Entry to enable accurate information
retrieval on Directory Assistance Services and on White Pages® Online.
The size of the Print Display Entry purchased will determine the design and content allowed in the
customised Digital Display page on White Pages® Online.
Content must not be added to the DAS Display listing unless the content appears in the currently
approved print Display Entry.
Business name, addresses and main phone numbers must be consistent across the White Pages®
Print entry, DAS listing and White Pages® Online page presences. Note additional White Pages®
Online page detail may be added as part of the network presence offering.
Approval is required for exception to the policy rules for unique situations where an exact
replication may not always be possible.
Note: When repurposing content from the Print Display entries into DAS, there
is no limitation on number of Caption Text Lines allowed.
CONSTRAINTS
References to page numbers must not be included as part of the content of Display
Entries.
58
White Pages® Online Digital Display
As part of the White Pages Display® Entry, customers are also provided with a White Pages®
Online Digital Display presence. Digital Display business pages are a standalone page, with a
unique URL, offering an enhanced representation of customer contact information and content in
a clear and easy-to-navigate format. Digital Display pages allow strong branding, incorporating
logos, and imagery and brand colours. Location-specific information can also be included to
promote business information to White Pages® users.
The following provides detailed information associated with Digital Display pages.
LOGO
The customer’s main logo is displayed in the Search Results on White Pages® Online.
The logo must be in the following format;
Dimensions: 156px x 80px
The logo must be on a white background, or if contained in a colour block, it must be centred.
BRAND HEADER
A full colour brand header appears on all Digital Display pages, and can either be provided by the
customer, or can be custom-created by Sensis.
If provided by customer, the brand header must fit the following specifications;
• 240px (height) x 2008px (width) 72dpi
TABS
Tabs appear horizontally across the Digital Display page, below the Brand Header.
Tabs can appear in two formats. A ‘Contacts’ tab can house contact information and text, and
‘Find Us’ tabs house maps.
A Find Us tab is automatically generated and is available to all customers with a minimum of 1
correctly formatted address.
The amount of ‘Contacts’ tabs available to a customer is dependent on the size of the White
Pages® Print Display Entry purchased.
The following are indicators of the type of tabs provided for each of the White Pages ® Print
Display Entry types:
•
•
•
•
Eighth Page - 1 contacts tab + 1 find us tab
Quarter Page - 1 contacts tab + 1 find us tab
Half Page - 2 contacts tabs + 1 find us tab
Full Page & Multi Page - maximum tabs + 1 find us tab
Tabs are labeled with a short text label – the default Contacts and Find Us labels are provided
as part of the initial Display Entry set up.
Half Page and Full Pages/Multi Page customers may tailor available additional tabs using up to 30
characters, to ensure that tab labels are not too long. Tab labels do not “wrap”. For Full Page
Display customers the tab label size determines how many tabs can fit across the page.
•
Note: Tab labels must not be keyed in Capital Case. Only lowercase font will be allowed.
59
FIND US TAB
The label of the map tab must be "Find Us" to provide a consistent user experience across White
Pages ® Online.
A map page is available for all Display customers with a minimum of 1 correctly formatted
address.
An address must include a street number, street name and type, suburb, state and postcode in
order to be rendered correctly on a map. All correctly formatted addresses will appear on the
Find Us Tab for the book region searched.
Addresses that are incomplete cannot be mapped by White Pages and will not appear on the Find
Us Tab.
All mappable locations for the book region will appear in a list which runs vertically down the lefthand-side of the Find Us page.
The following content can appear for each location, if relevant to that address:
•
•
•
•
•
•
•
Display address;
Phone number;
Subsequent phone numbers;
Primary Label;
Secondary Label;
Extra Info; &/or
Email Address
If purchased against that specific location, Web addresses, More Info Products & DCP’s will also
appear with the location on the left-hand-side of the Find Us tab.
Note: A location will be assigned to a “location set” to enable an address to be labelled in the
Find Us tab.
The following content can appear in the POI (Point of Interest) box within the map;
•
•
•
•
Display Address
First Phone Number
Primary Label
Secondary Label
Note: When the POI is opened, ‘Get Directions’ and ‘Share via SMS’ are also available for each
location.
60
CATEGORIES
Categories are available for use on Contacts Tabs to assist in user navigation.
Categories appear vertically down the left-hand-side in a Contacts Tab.
Category labels must not exceed 2 lines to meet usability and layout requirements.
There is no limit to how many categories a listing can include, however a large list reduces easeof-navigation for consumers and should be avoided. A category should always include more than
one contact for this same reason.
Note:
• The use of category blocks is not mandatory. Categories will not appear on the page if not
created and populated.
• Some Display products (such as Eighth Page) may not house enough content to need
category blocks.
• Category labels must not be keyed in Capital Case. Only lowercase font will be allowed.
Approval of content on Digital Display entries including the number of categories acceptable is at
the sole discretion of Sensis.
ADDITIONAL DIGITAL-ONLY CONTENT
A Digital Display page can include additional content, only where the additional content is specific
to a location.
The additional information can only be published Online if it describes a specific location that is
listed in the White Pages Network – ie. Included in the Print advertisement, DAS and Online
entries.
For example;
•
email addresses;
•
opening hours;
•
fax numbers; and
•
short text description of facilities or services to provide context to the location
The additional digital-only content above must not be published with each individual address if it
is generic to all locations as it may populate the page with unnecessary content. As such generic
content should be entered only once on to the Digital Display page.
Additional digital-only content can be added if it is specific and individual to a location to give
context to that particular location, eg:\. Wheelchair Access or Distribution Centre.
Information that is general to a business/organisation must be part of the Print listing in order to
be included on the Digital Display page, eg. General email address, business website.
For an address or phone number to be included on White Pages® Online , it must also be added
to the DAS & White Pages® Print listings to ensure consistency of data across the White Pages
Network.
61
SEARCH RESULTS
Display listings will appear with a logo on the Search Results Page to assist with brand recognition
by White Pages® consumers.
Digital Display customer’s Tab and first three Category labels on the first tab will appear within
the Search Results page to improve navigation to specific content within the customer’s listing.
BRAND COLOURS
Brand Colours are used to colour tabs and category blocks within the Digital Display page.
Specific brand “Hex” values will be required from the customer to ensure accuracy of brand
colours. Alternatively, Sensis will source an appropriate colour from the customer’s website or
logo.
LINKS
The following requirements relate to links from customers’ Digital Display page(s):
•
Vanity text on links
•
Vanity text cannot be used on email addresses and the full email address must be
published;
•
Vanity text cannot be used on websites and the full website must be published i.e.
Sensis will not publish links that have paths to certain pages such as
www.website.com/page/page/onlineshop; and
•
Digital Contact Points (DCP) can be purchased for customers requiring
vanity text for specific email or weblinks within their page.
PRIMARY CONTACT BOX-DIGITAL DISPLAY
The Primary Contact Box must state the preferred method of contact for the customer i.e.
General Enquiries phone number, website and slogan. If there is only one telephone number
listed, the telephone number must be in the first category, not in the Primary Contacts box.
A Primary Contact box must not have more than 4 lines of content; additional information such as
More Info & DCPs must not be included in the Primary Contact box.
A Primary Contact box is preferred, but not mandatory, and will not appear if empty.
Note: Some Display products (i.e. Eighth Page) may not have enough content to require Category
blocks.
ADDITIONAL INFORMATION
1. Listings with a disclaimer * included can be keyed as “Extra Information” and published on the
same White Pages Online page where the * appears.
2. In the instance where a customer does not wish to supply assets such as brand colours or
headers to be used in the Digital Display, Sensis may create them using the customer’s website
as a primary source. Sensis will not be responsible for, and the customer must regularly check
and keep current and accurate, the content for the Digital Display (whether provided by the
customer or collected by Sensis).
3. The following information may also be visible to relevant search engines for indexing (where
applicable):
•
•
•
•
•
Business Name
The complete Tab and Category structure of the Digital Display
The content of the Primary Contact box
All content on the Find Us tab
All content in the first category of the first tab
62
CROSS REFERENCES
REFERENCING WITHIN THE SAME DIRECTORY
A Cross Reference may be sold to any organisation which has undergone a name or ownership
change or wishes to refer customers from one Finding Name or Brand Name to another where
both are registered or the customer has the legal right to use e.g. Telecom, (see Telstra), subject
to the following pre-conditions:
Reference Names and Cross Referenced Names must be either registered business/trading
names or registered company names, or government department names, or brand names that
the organisation is the legal owner of and has the legal right to use as part of their White
Pages cross reference name.
The onus of proof rests with the organisation. All registered business names must comply with
the ‘Business & Government’ rules.
Note: The use of generic terminology (i.e. Analysts) as Cross Reference Names is not permitted.
Presentation of Cross References on the White Pages® OnLine site shows the Cross
Reference Name which is hyperlinked to the relevant main listing.
Referencing to other business entities under the same ownership is permitted and the
onus of proof rests with the customer.
A Standard Cross Reference contains the following elements:
•
•
•
a Reference Name appearing in Light Face Capitals, unless enhanced,
a Cross Reference Name appearing in standard type text in brackets beginning with the
word ‘see’,
an entry preceded and followed by ruled lines
Examples of acceptable Cross References are as follows:
CORPORATE AFFAIRS DEPT OF (see Fair Trading Ministry Of)
(LFCR)
LUCY’S FLOWER SHOP (see Felicity’s Garden Design)
(BCR)
BUILDING RESEARCH P/L (see Construction Data P/L)
(SBCR)
↑
Reference Name
↑
Cross Reference Name
↑
Charge Type
The Cross Reference remains in White Pages® directories until the customer requests deletion of
the entry.
Cross Reference is also allowed where a government agency has several Cross References going to
several separate listings for example:
Suicide Counselling (see Child Protection, Department for)
(BCR)
Men’s Domestic Violence Helpline (24 Hour Service) (see Child Protection, Department
for)
(BCR)
63
Cross Referenced entries in White Pages® directories are charged at the appropriate rate and are
available as follows:
•
•
•
•
•
Light Faced Caps Cross Reference
(LFCR)
Bold Black Cross Reference
(BCR)
Bold Colour Cross Reference
(RCR, LCR, GCR)
Superbold Black Cross Reference
(SBCR)
Superbold Colour Cross Reference
(SRCR, SLCR, SGCR)
CONSTRAINTS
1. References to page numbers must not be included as part of a Cross Reference
listing.
Note: Cross References cannot be included as Caption Line Text (WCAPTN) in listings.
2. References to a side business owned by a customer is also not allowed as part of a
Cross Reference policy as its objective is to provide end-user/consumer clarification to
business name changes.
64
OTHER SERVICES
TELEPHONE NUMBER PRESENTATION
Number formats that are acceptable in the mandatory area for listings in White Pages®
directories appear below:
Service
Length
(Including Prefix)
Format
Geographic
10
XX XXXX XXXX
Satellite
10
014X XXX XXX
Paging
9
Mobile
10
016 XXX XXX
04XX XXX XXX
Community
4
6
4
1100
110 XXX
119X
Universal Personal Access
5
18 5XX
Call Card
5
189XX
Premium Rate
10
190X XXX XXX
Freephone
10
7
180X XXX XXX
180X XXX
Local Rate
10
6
130X XXX XXX
13 XXXX
Premium SMS
7
7
6
8
65
180 XXXX
188 XXXX
19X XXX
19XX XXXX
PREMIUM SMS SERVICES IN-COLUMN
White Pages® directories offer In-column listings for various recorded and live Premium SMS
Services which are listed alphabetically in Metropolitan and Regional White Pages® directories.
A Premium SMS Service is a service that allows eligible customers to pay for content purchased
from third parties via their mobile service provider. The content may include data, information,
images, text, audio-visual material and voting.
Call Charge details must be included and are chargeable.
Additional information describing the type of service available may also be included and is
chargeable.
Enhancements are permitted and are chargeable.
Presentation
In-column Premium SMS Service listings comprise:
•
the name of the Content Provider or the name of the Content Service Provider (unless the
provider’s name is included as part of the Premium SMS Service name, in which case, the
name of that service may be included instead of the provider’s name) up to 40 characters
in length - First Entry does not incur a charge,
•
the Call Rate inclusive of GST (mandatory) - Caption Text (WCAPTN) charges apply,
•
one (1) Premium SMS Service number (mandatory) - First Entry does not incur a charge
Non-standard number presentations are not acceptable.
Additional lines of information describing the Premium SMS Service (up to 40 characters in
length), may be included and will incur a Caption Text Line (WCAPTN) charge for each additional
line added to the listing.
The Premium SMS Service, additional information, call charges and service number will appear in
standard type unless they are enhanced.
Example:
Content Provider or Content Service Provider Name
or Premium SMS Service Name
Additional Information required by customer
Call Rate $4.95 per min Pay/Mob extra
SMS ………………………………………………………………………… 19XX XXX XXX
Call Rate
(STH)
(WCAPTN)
(WCAPTN)
(FE)
Premium SMS Service Number
(Example only, size and font is not an exact representation of how a Premium SMS Service listing will appear,
and pricing information is not a representation of the required pricing information, which may vary for each
advertiser.)
Note: Premium SMS Service number prefixes are 191, 193, 194, 195, 196, 197 or 199.
Additional Entry charges together with Caption Text charges apply to any additional appearances
of the same Premium SMS Service in any other section of the directory or in any other directory.
Conditions
Premium SMS Service listings are not acceptable if they contain material which;
•
•
describes, depicts, expresses or otherwise deals with matters of sex, drug misuse or
addiction, crime, cruelty, violence or revolting or abhorrent phenomena in such a way that it
is likely to cause offence to reasonable adults or is unsuitable for a minor to see or read, or
promotes, incites or instructs in matters of crime or violence
Acceptance of a Premium SMS Service listing is at the sole discretion of Sensis.
Sensis reserves the right to reject or remove any Premium SMS Service listing that is in the view
of Sensis inappropriate, offensive, misleading or deceptive, defamatory, incorrect or in any other
way in breach of any legislative or third party rights.
66
MOBILE CODES
Description
A Mobile Code is a unique two dimensional barcode graphic designed to be used with a compatible
mobile phone. By scanning a Mobile Code in a White Pages® Print Display Entry with the camera on a
compatible mobile phone, customers can access information such as mobile websites and other
content.
Entry Criteria
If a Mobile Code scans to a website, to help ensure the best user experience it is recommended that a
Mobile Code is linked to a mobile website. This is because mobile websites are specifically designed for
mobile handset screen sizes. Linking to an online PC website can result in the user having to scroll
around the online PC website to find the information they are looking for.
Only one Mobile Code is permitted to be included in each Display Entry.
Availability
Mobile Codes can be included in the following White Pages® Print directory products at no additional
charge:
•
Metropolitan & Regional directories
Full, Half, Quarter & Eighth page Display Entries
Placement
For White Pages® Print directories, Mobile Codes are to be placed where possible in Display Entries as
follows:
•
For Full and Half page Display Entries the Mobile Code is to be placed in the bottom third of the
Display Entry in either the right hand or the left hand corner; and
•
For Quarter page & Eighth page Display Entries the Mobile Code is to be placed on either the
right hand side or the left hand side.
For Example:
A Quarter page Display Entry with the Mobile Code on the right hand side
67
Supplying Content for Mobile Codes
Advertisers have the option of supplying a Mobile Code graphic for inclusion in their White Pages® Print
Display Entry and are responsible for ensuring that the Mobile Code is of a quality suitable for
publication and otherwise meets the technological publication requirements of Sensis.
• Advertisers must provide a disclaimer which discloses any applicable charges e.g ‘Data
charges may apply’. This disclaimer is to be located below the Mobile Code.
• It is recommended advertisers provide a description of the desired call-to-action e.g. ‘Scan
for more information’, ‘Scan for special offer’, ‘Scan to download video’, ‘Scan for map &
directions’, ‘Scan for contact details’. It is recommended that the ‘call-to-action’ is located
directly below the Mobile Code.
Specifications
Advertisers must ensure that Mobile Codes supplied for inclusion in White Pages® Print Display Entries
are single-ink black (not process black) on a full white background to help achieve maximum print
clarity.
Each module within a Mobile Code must also be 1mm or greater and a white space of no less than four
times the size of the smallest module must surround the perimeter of the Mobile Code e.g. if the
smallest module within in a Mobile Code is .75mm then a white space of 3mm must surround the code.
In addition, it is recommended that the Mobile Code is not surrounded by a border. No text is to be
included in this white space.
Mobile Codes that do not meet these specifications may not scan correctly when printed.
.75mm Module
3mm of white space
Mobile Code graphics may not be altered to include additional content such as brand logos.
Disclaimer
It is the responsibility of the advertiser to ensure that any website to which a user is directed from a
Mobile Code and any SMS or content sent to the user as a result of scanning a Mobile Code directly
relates to the Mobile Code and complies with all relevant laws and regulations.
Advertisers should be aware that the functionality of Mobile Codes may be affected by factors beyond
the control of Sensis including but not limited to printing processes; mobile handset capability; paper
quality; smears; discoloration; lighting conditions; curves and wrinkles.
Mobile Codes in White Pages® Display Entries will not be rendered on the White Pages® Online site.
Constraints
Mobile Codes are not permitted in White Pages® in-column listings.
68
MOBILE TELEPHONE
Customers who have mobile telephone services are entitled to a complimentary First Entry in
White Pages® products and will be listed upon request by the customer. Customers with mobile
telephone numbers may elect to publish their mobile number and contact details on the White
Pages® OnLine site or associated voice based contact products without appearing within the
White Pages® print directory.
The listing may consist of the following components:
1.
2.
3.
The customer’s name, (registered business/trading name or government department
name)
The customer’s physical address (location where the customer can be physically contacted)
The telephone number allocated to the service
The mobile telephone service must include an address in a simple entry or pay a suppressed
address charge (see criteria for Suppressed Address). Second and subsequent appearances of
the mobile number will attract an additional entry charge applicable to the print directory
concerned.
Note: Suppressed Address is not available when a customer selects the online product only as
they must appear in the print directory first. The customer’s address must be suppressed
in the White Pages® print directory to enable their online listing address to be suppressed
online and they must fall within the ‘Suppressed Address’ criteria.
The descriptor “Mobile Service” is included at no charge and appears as automatic text with single
or braced mobile telephone numbers. Any additional text listed with “Mobile Service”, such as a
name, incurs an Extra Information/Descriptive Text charge (EI).
Examples of listings:
Mobile number requested to appear in the White Pages® print directory.
Note listing details will appear in all White Pages® products including the White Pages®
OnLine site.
Smith J K
25NewlandAveMrsdn . . . . . . . . . . . . . . . . . . . . 9111 2222
Mobile Service. . . . . . . . . . . . . . . . . . . . . . . . 0418 999 222
(STH)
(FE)
(FE)
Jones H
324KlineRdTrmt. . . . . . . . . . . . . . . . . . . . . . . . 9111 3333
Helen Mobile Service. . . . . . . . . . . . . . . . . . . . 0418 999 333
(The EI charge is for the name ‘Helen’)
(STH)
(FE)
(EI/FE)
Raj & Raj Carpets
24HarrisStLbrdr. . . . . . . . . . . . . . . . . . . . . . . . .9111 4444
Mobile Service . . . . . . . . . . . . . . . . . . . . . .  0418 999 444
 0418 999 555
(STH)
(FE)
(FE)
(FE)
Mobile number not requested to appear in the White Pages® print directory.
Customer’s main telephone number listing details appear.
Smith J K
25NewlandAveMrsdn. . . . . . . . . . . . . . . . . . . . . .9111 2222
69
(FE)
The White Pages® OnLine site
Customer requests their mobile listing to appear on the White Pages® OnLine site in addition
to their primary telephone number details.
Smith J K
25 Newland Ave Marsden 4132 . . . . . . . . . . . . . . . . .(07) 9111 2222
Mobile Service . . . . . . . . . . . . . . . . . . . . . . . . . . . 0418 999 222
(STH)
(FE)
(DO)
Customer requests a mobile listing to appear on the White Pages® OnLine site which does not
have a link to a main telephone number. (i.e. a valid link has the same name and address
details).
(STH)
Jones R W
38 Watton St Werribee 3030
Mobile Service . . . . . . . . . . . . . . . . . . . . . . . . . . . 0417 999 333
(DO)
190 SERVICES IN-COLUMN ALPHABETICAL
White Pages® directories offer In-column listings for various recorded and live 190 Services
which are listed alphabetically in Metropolitan and Regional White Pages® directories.
Call Rate details must be included and are chargeable.
Additional information describing the type of service available may also be included and is
chargeable.
Enhancements are permitted and are chargeable.
Presentation
In-column 190 Service listings comprise;
•
the title of the 190 Service up to 40 characters in length (mandatory)
- First Entry does not incur a charge,
•
the Call Rate inclusive of GST (mandatory)
- Extra Information/Descriptive Text (EI) charges apply,
•
one (1) 190 Service number (mandatory)
- First Entry does not incur a charge
Non-standard number presentations are not acceptable.
Additional lines of information describing the 190 Service (up to 40 characters in length), may be
included and will incur a Caption Text Line (WCAPTN) charge for each additional line added to the
listing.
The 190 Service title, additional information, call rate, and service number will appear in standard
type.
Example:
190 Service Name
Additional Information required by customer
Call Rate $4.95 per min Pay/Mob extra

1900 xxx xxx
 (STH)
 (WCAPTN)
 (EI/FE)

Call Rate (EI)
190 Service Number (FE)
(Example only - Size and font is not an exact representation of how a 190 Service listing will appear and pricing
information is not a representation of the required pricing information which may vary for each advertiser.)
Additional Entry charges together with Extra Information/Descriptive Text charges apply to any
additional appearances of the same 190 Service in any other section of the directory.
70
Conditions
190 Service listings are not acceptable if they contain material which;
describes, depicts, expresses or otherwise deals with matters of sex, drug misuse or
addiction, crime, cruelty, violence or revolting or abhorrent phenomena in such a way that
it is likely to cause offence to reasonable adults or is unsuitable for a minor to see or read,
or
promotes, incites or instructs in matters of crime or violence
•
•
Acceptance of a 190 Service listing is at the sole discretion of Sensis.
Sensis reserves the right to reject or remove any 190 Service listing that is in the view of Sensis
inappropriate, offensive, misleading or deceptive, defamatory, incorrect or in any other way in
breach of any legislative or third party rights.
18 FREECALL SERVICES
Customers with 18 telephone services are entitled to one complimentary First Entry (FE) in the
directory of their choice.
18 telephone services do not require an address when the service is a nationally operated number
or a number that is not restricted to one location.
FREECALL text is automatically generated and appears in Light Faced Capitals free of charge.
If a customer chooses to include text i.e. ‘National’ or ‘Statewide’ an Extra Information/
Descriptive Text (EI) charge applies.
Second and subsequent appearances of 18 telephone numbers incur Additional Black Type Entry
(STE) charges applicable to the directory concerned.
For Example:
Jamin’s Golf School 1 TigerRdSyd
FREECALL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 180 1111
(FE)
Tranquille College
FREECALL (National). . . . . . . . . . . . . . . . . . . . . . . . . . . 1800 111 222
(EI/FE)
↑
Text is automatically generated and appears in Light Face Capitals, free of charge. Additional
text such as ‘National’ incurs an Extra Information (EI) charge.
71
13 SERVICES
Customers with 13 telephone services are entitled to one complimentary First Entry in the
directory of their choice.
13 telephone services do not require an address to be listed when the service is a nationally
operated number or a number that is not restricted to one location.
If a customer chooses to include text i.e.
Information/Descriptive Text (EI) charge also applies.
“National”
or
“Statewide”,
an
Extra
For Example:
Emma’s Coaching Services
234AuburnRdHwthn (Statewide) . . . . . . . . . . . . . . . . . . . . . . . . 1300 999 999
(EI/FE)
Second and subsequent appearances of a 13 telephone number incur an Additional Black Type
Entry (STE) charge applicable to the directory concerned and may be listed without Extra
Information (EI) text.
For Example:
Australian Comedy Theatres Inc.
(STH)
(FE)
(STE) #
(STE) #
3SmithStSvl. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9123 4567
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1300 999 888
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1300 999 777
# These customers also have a complimentary listing elsewhere in the book.
SMS TELEPHONE SERVICES
Customers with SMS telephone services may have the SMS descriptor included in their listings
and will incur the appropriate Extra Information/Descriptive Text (EI) charges.
For Example:
234AuburnRdHwthn (SMS) . . . . . . . . . . . . . . . . . . 0408 999 999
(EI/FE)
Second and subsequent appearances of SMS telephone numbers incur an Extra Information
/Descriptive Text (EI) charge for the SMS descriptor and an Additional Black Type Entry (STE)
charge for the additional appearance of the telephone number applicable to the directory
concerned.
For Example:
234AuburnRdHwthn (SMS) . . . . . . . . . . . . . . . . . . . 0408 999 999
(EI/STE) #
# This customer also has a complimentary listing elsewhere in the book.
72
PAGING, MESSAGE/ANSWERING SERVICE
Upon request, customers with a Paging, Message or Answering service are entitled to one
complimentary First Entry in the directory where the service is situated and are entitled to the
free components of a listing. Second and subsequent appearances of the number incur additional
entry charges. The address may be the customer’s principal place of business or residential
address.
For Example:
Colins Capers 234AuburnRdHwthn
Pager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0417 111 222
(EI/FE)
Colins Capers
234AuburnRdHwthn . . . . . . . . . . . . . . . . 9111 2222
Message Service . . . . . . . . . . . . . . . . . 0417 111 333
(STH)
(FE)
(EI/FE)
Colins Capers 234AuburnRdHwthn
Answering Service . . . . . . . . . . . . . . . . . .9111 4444
(EI/FE)
SERVICED OFFICES
Customers operating their business via a Serviced Office are entitled to one complimentary
First Entry in the directory where the Serviced Office is situated and are entitled to the free
components of a listing.
Customers have the following options with regard to presentation;
•
Where a customer occupies an office/work area in the premises of the Serviced Office then
the customer should promote the Serviced Office address and the allocated telephone
number.
•
Where a customer conducts a business through a virtual Serviced Office e.g. a Serviced
Office with a receptionist answering calls, but does not occupy that office/work area, then
the customer must include their physical address in association with the Serviced Office
telephone number.
Note: In cases where customers operate through a Serviced Office facility it is the responsibility
of the customer to ensure their information is updated appropriately. In these cases
Sensis cannot guarantee that the customer will receive information relating to the
telephone service as the Serviced Office management maintains control over the
telephone line.
TELEPHONE NUMBERS LOCATED AT THE EXCHANGE
Telephone numbers located at the Exchange (ISDN numbers) may be listed in the White Pages®
Directory at the customer’s request. However, if a listing is required for a telephone number
located at the Exchange, the customer must display the physical address where the telephone is
being answered. The Exchange address is not acceptable.
For Example:
A customer with an ISDN line requests the number to be listed. The customer may list this
number but must display where the phone is physically being answered.
A Company
1KingStMelb . . . . . . . . . . . . . . . . . . . . . . . . . . . 9302 1111
(FE)
↑
↑
Phone answered here
Number located at the Exchange
73
DIVERTED TELEPHONE NUMBERS
Telephone numbers diverted from a particular address may be listed in the White Pages®
Directory at the customer’s request. However, if a listing is required for a telephone number
diverted to another address, the customer must display the physical address where the telephone
is being answered. The address where the telephone is diverted from is not acceptable.
For Example:
A customer requests their business number, which is diverting to their residence, to be listed.
The customer may list the business number, however, they must display their residential
address.
A Business
2QueensRdIvnho . . . . . . . . . . . . . . . . . . . . . .9302 2222
(FE)
↑
↑
Diverted to Residential address
Diverted from Business address
Note:
If the customer meets the criteria, a Suppressed Address may be purchased
VOIP TELEPHONE SERVICES
Customers who have a VoIP (Voice over Internet Protocol) telephone service that can be dialled
from the Public Switched Telephone Network (PSTN) and is diverted from an Internet Provider
address qualify for a complimentary First Entry (FE) and will be listed at no charge in the
White Pages® directory.
VoIP telephone numbers that are diverted to another address must display the physical address
where the telephone is being answered. The address where the VoIP telephone is diverted from
(Internet Provider) is not acceptable.
Second and subsequent appearances of the number incur additional entry charges.
VoIP telephone services require the State/Territory abbreviation and area code details to be
included in the listing when the service is listed in any ‘foreign’ directory. The VoIP service must
first be listed in the White Pages® ‘home’ directory covering the area where the telephone is
being answered.
Listings for a VoIP telephone service MUST include the locality of where the telephone is being
answered (see also Bogus Branches).
For Example:
A customer requests their VoIP number, which is diverting to their business address, to be
listed. The customer may list the VoIP number, however, they must display their business
address.
A VoIP entry appearing in the Melbourne ‘home’ directory would appear as:
Gregory’s Trucks 31UnionStSuns . . . . . . . . . . . . . . . . . .9311 4565
↑
↑
Diverted to Business address
(FE)
Diverted from Internet Provider address
The same VoIP entry in the Brisbane ‘foreign’ directory would appear as:
Gregory’s Trucks 31UnionStSunshineVIC . . . . . . . . . .(03) 9311 4565
(STE)
↑
↑
(State/Territory abbreviation and area code details must be included).
Note:
Where the area code of the ‘home’ directory has the same area code as the ‘foreign’ directory, the
State/Territory abbreviation and area code will not be displayed in the ‘foreign’ directory (e.g. a
Melbourne ‘home’ entry listed in a Hobart ‘foreign’ directory will not display the state abbreviation or
area code for Hobart).
74
GENERAL
COPY MATTER
The content of Business & Government listings in White Pages® directories may be enhanced by
the inclusion of additional information supporting the business or department and its identity but
must not contain any commercial promotion or advertising matter (e.g. ‘money back guarantee’,
‘special offers or discounts’, or other ‘competitive matter’).
Any logo included must be either a registered or unregistered trademark or design of the
business or government department. The customer must warrant that they have and will
continue to have, the legal right to use any name, artwork, pictorial representation including
photographs of well known people or look-a-likes, trademarks, logos brand names or any like
device that forms part of its listing.
Using a graphic component from another customer’s entry without permission is unacceptable.
The onus of proof rests with the customer. - See also ‘Business Logos’
The customer must have the right to use all photographs, artwork, representations, logos,
emblems, etc. that will be portrayed in their display entry.
The Finding Name must be a registered business/trading name, government department, or
registered company name or a registered or common law trademark.
Using a graphic component from another customer’s entry without permission is unacceptable.
Proof rests with the customer. See also ‘Caption Text Line’; ‘Business Logos’ and ‘Display Entries’
Please refer also to the Sensis ‘Copyright Guidelines’.
For specific rules on content for White Pages online products refer to White Pages Online
Advertising Rules document.
COSMETIC SURGERY
Cosmetic surgery is not a recognised medical specialty area. Accordingly, advertisements for
cosmetic surgery or cosmetic surgeons must not state (either expressly or implied) that cosmetic
surgery is a specialty field, or that practitioners are specialists in cosmetic surgery, or other
words to that effect.
It is the advertiser’s responsibility to ensure that their Advertisement complies with all relevant
legislation and that they have sufficient experience and qualifications to offer cosmetic surgery
services.
COUPONS
Coupon-style advertisements or other ‘cut-out’
promotional offers are not permitted, as they could
result in the
defacing or tearing of the directory, for example, the
use of dotted-line borders that include scissors symbols.
If there are no text or scissors symbols recommending
the removal of the advertisement from the directory,
then dotted lines are permitted.
75
ASSOCIATION GUIDELINES AND GOVERNMENT REGULATIONS
FINANCIAL SERVICES REFORM ACT 2001 (CTH) (FSRA)
Under the FSRA, a financial services provider, or a person who carries on the business of
providing financial services, is required to hold an Australian Financial Services (AFS) licence
covering the provision of financial services. AFS Licensees must include their AFS Licence number
in all advertisements relating to their financial services.
Any person who carries on a financial services business or provides financial services on their own
behalf or on behalf of another person, must not use the following restricted words, or words of
like meaning (whether in English or not) in their advertisement, unless either exempted under the
Corporations Act 2001 (Cth) or authorised by their AFS Licence conditions:
• Independent, Impartial, Unbiased, Stockbroker, Sharebroker, Futures Broker, Insurance Broker,
Insurance Broking, General Insurance Broker, Life Insurance Broker.
ASSOCIATION GUIDELINES
Many business, professional or trade associations, societies or similar bodies adopt advertising
guidelines for their members. There are occasional requests for Sensis Pty Ltd to enforce such
guidelines. Sensis Pty Ltd does not have the authority, capacity or information for effective
enforcement and all such requests are declined.
GOVERNMENT REGULATIONS
Many businesses, professions or trades operate under various pieces of legislation and
regulations. Sensis Pty Ltd is not qualified to enforce the provisions of such legislation or to
ensure the advertising conforms to relevant state or federal legislation. Individual instances
raised by the regulating authorities with Sensis Pty Ltd will be referred to the relevant advertiser
for resolution in future directory issues.
DRUGS
Advertising for items commonly known as drug paraphernalia, which are prohibited by law and
may be defined to include, but not limited to, any product or item intended for use in the
ingestion of marijuana, hashish , cocaine , or any other drug or narcotic whose use is prohibited
by law, is not acceptable.
MEDICINE, DRUGS AND THERAPIES
Advertisers should be aware that Codes of Conduct exist for certain areas of advertising. For
example, advertisements which contain or offer the following are unacceptable:
•
Guarantee of cures;
•
Offers of free treatment;
•
Products containing drugs that may endanger life, or health, or that are habit forming;
•
Medication for the purposes of flesh reduction, hair growing, etc;
•
Any method of face lifting by other than a recognised physician, surgeon or qualified
medical practitioner.
THERAPEUTIC GOODS ADMINISTRATION (TGA)
The Therapeutic Goods Act 1989 (Cth) and the Therapeutic Goods Regulations 1990 (Cth) aims to
ensure the quality, safety and efficacy of therapeutic goods.
Under section 6(1)(e) of the Regulations, it is prohibited to publish an advertisement about goods
for therapeutic use, if the advertisement refers to goods, or substances containing goods, which
are listed in schedule 3, 4 or 8 of the 'Standard for the uniform Scheduling of Drugs and Poisons'.
Accordingly, Sensis will not accept advertising that contains any reference to the following
'keywords' that are listed as poisonous substances under Schedule 4 of the 'Standard for the
uniform Scheduling of Drugs and Poisons':
•
Botox; Dermalive; Hylaform; Restylane; Newfill; Collagen Injections; Botulium Toxin; or
Hyaluronic Acid.
Suggested alternative terms to the above 'keywords' may include:
•
Cosmetic Injections; Anti-wrinkle Injections; or Injections for Lips.
NOTICE TO ADVERTISERS
Advertisers have an obligation to ensure that all entries and advertisements conform to relevant
76
sections of the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010
(Cth)), any Federal, State or Territory Laws and any Industry Standards or Codes of Conduct or
Practice.
The Australian Consumer Law imposes an obligation not to engage in conduct that is ‘misleading
or deceptive’. Amongst other things it is an offence for any individual or corporation to do any of
the following:
•
Falsely represent that goods or services are of a particular standard, quality or grade, or
that goods are of a particular style, model, history or previous use;
•
Falsely represent that goods are new;
•
Represent that the corporation, individuals or its goods or services have sponsorship,
approval, performance characteristics, accessories, uses or benefits that they do not have;
•
Make a false or misleading representation concerning the place of origin of goods;
•
Make false or misleading statements concerning the existence or effect of any warranty or
guarantee.
PRICES, TARIFFS AND GST
Any references to price in advertising must be the GST inclusive price. It is the responsibility of
the advertiser to ensure that statements regarding pricing are not misleading or deceptive and
comply with any other applicable laws.
Note: Advertisers requiring specific advice about GST and/or its presentation in advertising
should seek independent advice.
TOBACCO ADVERTISING
Advertising promoting tobacco products is prohibited by Federal and State legislation.
Advertising in Sensis directory products shall not include any reference, through words or images,
to any of the following:
•
Tobacco, cigarettes, cigars or any other product containing tobacco (‘tobacco product’);or
•
Smoking paraphernalia, including pipes and cigarette papers; or
•
Any trademark or brand name or part of a trademark or brand name, of a tobacco product.
Business names or trading names listed in Sensis’ directory products may include words relating
to tobacco or tobacco products (e.g. “tobacco, cigarettes, tobacconists or cigars”) in a descriptive
sense. However, business or trading names must not include positive statements promoting or
encouraging smoking or the purchase or use of tobacco products (e.g. “Smoke More Cigars Pty
Ltd” or “Smoking is Great Pty Ltd”) or references to any trademark or brand name of a tobacco
product. In addition, business or trading names must not include any references to the price of
tobacco or tobacco products (e.g. “Jim’s Discount Cigarettes” or “Cheap and Cheerful Smoke”).
For Sensis directory products, only basic listing information for a tobacco related business is
permitted, i.e. Name (standard or bold type), address and contact details, which may include
Email and/or Web addresses but no additional items of an advertising nature.
FOREIGN LANGUAGE
Names which do not have A to Z alphabetical characters are not permitted to appear in
White Pages® directories as part or all of a listing eg. Chinese characters and foreign languages
are only permitted using the Roman alphabet, provided the name is a registered business/trading
name, government department or a registered customer name.
For Example:
Le Croissant Des Halles 233LornMelb . . . . . . . . .9213 4567
77
(FE)
NO LISTING LINES (NL)
A No Listing telephone line is one which is not listed in the White Pages® directory, Directory
Assistance or other White Pages® related products, but is installed in the same premises at which
another telephone service is already provided for the same customer who either displays a
directory listing or has a Silent Line. No Listing Lines are not to be substituted for Silent Listings
when a customer does not wish to pay for the security offered by a Silent Listing.
SILENT LINES
Refer customers to their carrier for ‘Silent Line’ policy information.
Note: ‘No Listing Lines’ are not to be substituted for Silent Listings when a customer does not
wish to pay for the security offered by a Silent Listing.
STANDARDS & SENSITIVE WORDS
For information on White Pages Standards and use of sensitive words and approval requirements
please refer to Sensis Product Standards document.
REFERENCING
Referencing may only occur within and/or between Metropolitan and Regional White Pages® and
Yellow Pages® directories. Referencing to Yellow Pages® directory headings is unacceptable.
Referencing to directories other than those listed above is not permitted.
Referencing to other business entities under the same ownership is permitted and the onus of
proof rests with the customer.
Referencing within and/or between the range of print, voice, and electronic directory products
offered by Sensis Pty Ltd is acceptable e.g. for an advertisement in the White Pages® Print
directory the following is acceptable as a WCAPTN within a listing:
‘See our advertisement in the Yellow Pages® print book’
Reference to any non-Sensis directories - print, voice or electronic - is not acceptable.
UPPER & LOWER CASE
The appearance of directory listings is governed by principles that relate to the use of Upper and
Lower Case. Standard customers’ listings appear in ordinary type with each word commencing
with a capital letter (upper case), followed by letters in lower case, except for the following items:
•
•
•
•
Street names appear as nominated by the local Council/Shire
Street number alphabetical suffixes appear in lower case (e.g. 2a Black Rd)
Other address descriptions such as “cnr”, “rear”, “lower” and “upper” will appear in lower
case e.g. rear 112 Sycamore Pde (cnr Warren St) Eagleby.
Acronyms and initials of business name as appeared in the registration and/or trading
name format of that business e.g. “cVac”, or “SmartWeb”.
POSTCODES
Postcodes are not listed, as part of a directory listing, in printed White Pages® directories or on
Directory Assistance, unless accompanying a Post Office Box address (see also the section titled
– ‘Post Office Box Addresses’). Postcodes do appear on the White Pages® OnLine site.
78
WAGERING, LOTTERIES AND CASINOS
The following table represents acceptable positioning within the directory & acceptable content for
any business representing wagering, lotteries & casinos. All content must be approved by
Headings, Rules & Standards.
Level
Acceptable Positioning
Acceptable content
LEVEL 1
Sporting and
Social Events
Natural headings
This level includes Promotion of Sporting Events
- such as Spring/Autumn Racing Carnivals.
LEVEL 2
Wagering,
Public
Lotteries and
Casinos
Natural headings
All awareness products
(including covers)
Awareness products
excluding covers (Front
Cover Billboard, Spine,
Outside Back Cover, Tab)
Possible content:
•
Promotion of Australian sporting events such
as racing carnivals and other main stream
sporting events
•
The entertainment, dining and shopping
facilities of Australian casinos &
entertainment complexes
This level includes Australian based licensed
wagering businesses, public lotteries and
licensed casinos.
Any business that does not fall within either of these levels is not permitted to advertise in Yellow
Pages® & White Pages® printed directories. This includes (but not limited to) businesses that
promote online interactive gambling, advertising promoting the use of Gaming Machines, and
content creative including pictures of cards, roulette tables, gaming machines, currency or the
words “you have won”.
Subject to compliance with these advertising rules, the final acceptance of advertising rests with
the Headings, Rules & Standards team within Sensis Pty Ltd.
General rules applicable to both Levels:
In addition to the warranties provided under the Sensis Product Contract Terms, when placing an
advertisement within either of these levels, the advertiser warrants to Sensis that:
a) the gambling operator is licensed to conduct the gambling operations being
advertised;
b) the gambling operator is permitted by legislation to advertise in the jurisdictions in
which the publication will be distributed;
c) all premises being advertised as places where gambling can take place are
appropriately licensed ; and
d) the advertisement complies with all legislative and regulatory requirements including
any applicable codes of conduct applying to advertising by gambling operators.
•
•
•
Businesses within this category of website or business must be operating within Australia’s
territorial boundaries
Sensis reserves the right to review all advertisements and whether they are appropriate in
the view of Sensis.
Existing Brand Awareness Product Advertising Rules apply
79
ALPHABETICAL SEQUENCE
FINDING NAME
The customer name listed in White Pages® directories is called the Finding Name. It is divided
into two parts - Finding word and Subsequent word. These two parts are separated by a semicolon that the database automatically inserts when a new listing is created.
A total of four elements of a listing determine its alphabetical positioning, they are as follows;
•
•
•
•
Finding word
Subsequent word
Locality
Telephone number
FINDING WORD AND SUBSEQUENT WORD
The Finding word is usually the first word of the finding name and determines where the listing
will appear.
The Subsequent word is the balance of the Finding Name (initials or given name/s for residential
entries or the balance of registered titles of business/trading names or government department
names) and determines the order in which the listing will appear should there be other listings
with the same Finding word.
For Example:
Finding Name
Finding Word
Subsequent Word
Designer Tile
Designer
Tile
Designhaus Pty Ltd
Designhaus
Pty Ltd
Designs of Old
Designs
of Old
Designwise
Designwise
Design World of Furniture
Design
80
World of Furniture
SYMBOLS AND SPECIAL CHARACTERS
As listings are sorted by name, apostrophes, commas, hyphens etc. are ignored and do not affect
the alphabetisation of the listing. Business names or government departments that contain a
symbol as part of the name will be treated as if the symbol were represented in the word form as
shown in the following examples;
Note: Each symbol and character will be assessed when requested to confirm if
acceptance for publication is appropriate.
SPECIAL CHARACTERS TABLE
Special characters that are acceptable in White Pages® directories appear below:
Character
Name
Acute
Ampersand
Apostrophe
Asterisk
At
Circumflex
Colon
Comma
Copyright
Dash − Em
Dollar
Exclamation Mark
Fractions
Full Stop
Grave
Hash
Hyphen
Parenthesis Left
Parenthesis Right
Percentage
Pipe
Plus Sign
Question Mark
Quote - Double
Quote - Single
Registration
Semi Colon
Slash - Backward
Slash - Forward
Tilde
Trademark
Umlaut
Underline
Underscore
Character
Symbol
′
&
’
*
@
^
:
,
©
−
$
!
¼
.
`
#
(
)
%
|
+
?
"
'
®
;
\
/
~
™
ä
_
_
81
Allowed in
Copy Matter
Allowed in
Finding Name
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✗
✓
✗
✓
✓
✓
✗
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✗
✓
✓
✓
✗
✓
✓
✓
✓
✓
✗
✓
✓
✓
✓
✓
✓
✓
✗
✓
✗
✓
✓
✓
✗
✓
✗
DOLLAR SYMBOL $
A listing containing the $ symbol will have this symbol treated as if it were represented in the
word form ‘Dollar’. The same rule applies if the listing contains both the dollar symbol and a
numeric value.
For Example:
Finding Name
Automatically sorted as
$ Value Books
Dollar Value Books
HYPHENATED NAMES
FOR NON-SPLIT ‘BUSINESS & GOVERNMENT / RESIDENTIAL’ DIRECTORIES
Names which contain a hyphen are treated as two words and are sorted according to the first
name. The second name is treated as initials. This does not apply to names which begin with a
prefix.
For Example:
Finding Name
Bradley-Smythe & Co
Bradley Smythe & Co
FOR SPLIT ‘BUSINESS & GOVERNMENT / RESIDENTIAL’ DIRECTORIES
For Business & Government / Residential split directories, hyphenated names are treated
differently in each section:
Business & Government Section
Names that contain a hyphen are treated as two words and are sorted according to the first
name. The second name is treated as initials. This does not apply to names that begin with a
prefix.
For Example:
Finding Name
Bradley-Smythe & Co
Bradley Smythe & Co
Residential Section
Surnames that contain a hyphen are treated as the one finding word, and are sorted according to
the complete surname. This also applies to hyphenated surnames that begin with a prefix.
For Example:
Finding Name
Wardan
Wardan
Ward-Davies
WardDavies
Wardell
Wardell
82
MC AND MAC
Names beginning with Mc are sorted as if they were spelt Mac. All Mc and Mac names are sorted
in the MAC alphabetical group. In these cases the third letter for ‘Mc’ names and the fourth
letter for ‘Mac’ names determine the position.
For Example:
McDonald Carriers
MacDonald G & Co
Mace Hiring Ltd
Macey P R
McFarlane Kennels
MT AND MOUNT
Names beginning with “Mt” are treated as though spelt “Mount”. Names such as “Mount” appear
first, followed by names that have “Mt” or ”Mount” as the first part of the name.
For Example:
Mount A F
Mt Abercrombie Rest Home
Mountain S
Mountford G M
Mt Hutt Ski Resort
Mount Macedon Lodge
ST AND SAINT
Names beginning with “St” are treated as though spelt “Saint”. Names such as “Saint” appear
first, followed by names that have “St” or ”Saint” as the first part of the name.
For Example:
Saint A M
St Elana’s Hostel
Saintford L R
Saint John Council
St Paul’s School
Sainty A
MR AND MISTER
Listings which include the abbreviation Mr - such as Mr Muffler, are always sorted as Mr not
Mister. When a business name is titled Mr or Mister, the name will be alphabetically sequenced
as it is registered.
For Example:
Finding Name
Mr Minute
Mr Minute
Mister Transistor
Mister Transistor
83
NUMBERS IN NAMES
Numbers are replaced by their alphabetic equivalent for sorting purposes. In a situation where
there is a multiple appearance of the same number, the listing is to be sequenced as it is
registered, unless the customer has specifically requested otherwise. This principle applies
particularly to listings for radio stations where the listing may appear as 3TT FM or Three Double
T FM.
For Example:
Finding Name
Finding Word
Subsequent Word
4x4 Australian Magazine
Four
By Four Australian Magazine
420 Somerville Road Storage
Four
Hundred Twenty Somerville…
4 Kids
Four
Kids
2 Day FM
Two
Day FM
0 Force
Zero
Force
ALPHANUMERIC
Finding names beginning with a letter followed by a number are sorted by the alphabetical letter
as the finding word, then the numeral as the subsequent word. This rule applies whether the
numeral is left a numeral or spelt out in the word form.
For Example:
A 1 Machine Parts
A One Mower Repairs
ROMAN NUMERALS
For listings with Roman Numerals, the numerals will assume their alphabetic equivalent. If
Roman Numerals appear as the first part of a listing, this will be treated and sorted as the
Finding word.
For Example:
Finding Name
Finding Word
Subsequent Word
IV French Hens
Four
French Hens
STREET SUFFIXES
Street Suffixes such as St, Rd, and Ave are to be alphabetically sequenced as the name is
registered.
For Example:
Finding Name
Finding Word
Subsequent Word
Burke Rd Deli
Burke
Rd Deli
Smith Street Antiques
Smith
Street Antiques
84
STATE NAMES
Names commencing with State names in initialised or abbreviated format are sequenced as
shown below. The State abbreviation is regarded as the Finding Word.
For Example:
Finding Name
Finding Word
Subsequent Word
NSW Investments
NSW
Investments
Qld Hotel Resorts
Qld
Hotel Resorts
Names commencing with the complete State name are sequenced as shown below:
Finding Name
Finding Word
Subsequent Word
New South Wales Investments
New
South Wales Investments
Queensland Hotel Resorts
Queensland
Hotel Resorts
ACCENTED CHARACTERS
Letters that appear with accents, i.e. have an acute (á), circumflex (â), grave (à), umlaut (ä),
cedilla (ç), etc., are sequenced without the accent.
For Example:
Finding Name
Finding Word
Subsequent Word
Café Royal
Cafe
Royal
Stüker Arts Ärnström
Stuker
Arts Arnstrom
85
INFORMATION PAGES
The Information Pages may be located at the front or back of White Pages® stand-alone or cobound directories. They may feature a variety of information including:
•
•
Numbers You Need
o
Advice & Assistance
o
Public Hospitals
Useful Numbers
o
Australia & Country Direct Codes
o
International Telephone Codes
•
Your Community
•
Your Government
•
Terms and Conditions
o
Sensis Contact Terms
•
Postcodes
•
Place Names and Abbreviations
Refer to the separate document titled ‘Yellow Pages® and White Pages® – Information Pages –
Supplementary Entry Policy & Rules’.
AWARENESS PRODUCTS
The Awareness Products are located in various positions in White Pages® directories and include
a variety of advertising options, e.g. Cover Advertising, Billboard Advertising and Sponsored
Pages.
The following Awareness Products may be offered in all White Pages® directories:
•
•
•
•
Cover Advertising
Front of Book Billboard Advertising
Sponsored Pages
Government Theme Page
Refer to the separate document titled ‘Yellow Pages® and White Pages® – Brand Awareness
Products – Advertising Rules’.
86
DEFINITIONS
A
ACRONYM
Word made from a series of initial letters or parts of words eg
ATO (Australian Taxation Office).
ADDRESS
Place where one lives or an organisation is situated
AGENT
A person or other entity authorised by another to act on their
behalf to the extent specified by the first person or entity
ALIAS
An assumed name.
AREA CODE
A prefix code which designates a particular calling area.
BOLD
Bold enhancement applied to a typeface.
BRAND NAME
A name by which a product or service is known and an
identifiable trademark
BUSINESS NAME
A name registered under the relevant Business Name Act.
BUSINESS
A trade, occupation or activity carried out for the purpose of
making a profit.
B
C
CAPTION ENTRY
A listing with more than one telephone number or an additional
line of text
‘C’ CODED
Specially coded services that are used for both Business and
Residential purposes
CHARACTER
Any letter, character or figure in printed matter (this includes
spaces and punctuation marks).
CHARACTER COUNT
The average number of characters that comprise a line of copy
matter.
COMPANY NAME
A name registered with the Australian Securities & Investments
Commission
COMPOUND ENTRY
A listing with more than one telephone number
CUSTOMER
The entity with whom Sensis Pty Ltd enters into an agreement to
include listings in the Yellow Pages® and/or White Pages®
directories or other product offerings of Sensis.
CUSTOMER.
D
DAS
Directory Assistance Service
DO
DAS Only and White Pages® OnLine
87
E
EI
Extra Information / Descriptive Text
EML
Email Business Listing
EMN
Email Non-Business Listing
ENTITY
A natural person, business
established under legislation.
name,
company,
or
body
F
FINDING NAME
The trading / brand name or surname at the commencement
of any listing.
FOREIGN DIRECTORY
A White Pages® directory that is not the customer’s Home
Directory.
G
GOVERNMENT ENTRY
A listing that appears under a government department in a
Business & Government / Residential split directory.
H
HOME DIRECTORY
The White Pages® print directory covering the area in which
the customer leases a telephone service.
I
IN-COLUMN
An entry listed alphabetically within the column.
L
LOCALITY
A suburb or town
LOWER CASE
Letters not printed in capitals.
P
PSTN
Public Switched Telephone Network
PUFFERY
Self evident, exaggerated language used to promote products
and services in a manner which is neither intended nor
expected to be taken seriously.
88
S
SIMPLE ENTRY
A listing consisting of only one telephone number
SLOGAN
A distinctive phrase used by customers
SMS
Short Message Service
SUBSEQUENT WORD
The remainder of the name
SUBSIDIARY COMPANY
Is a company controlled by another entity
SUPERBOLD
A larger than ‘Bold’ enhancement applied to a typeface
SYMBOL
Mark or sign such as $, /, #, & (non-alphanumeric characters)
T
TARIFF
A rate or charge
TRADING NAME
A name under which a business trades – must be registered as
a business name
TTY
Telephone Typewriter service
U
UDAC
Universal Directory Advertising Code
V
VOCATION
Employment, trade or profession
W
WARRANTY
Undertaking as to the ownership or quality of a thing sold etc.,
often accepting responsibility.
89
UDAC TRANSLATIONS
UDAC Name
10F
10G
10L
10R
10UD
20F
20G
20L
20R
20UD
5F
5G
5L
5R
5UD
ADO
ADOG
ADOL
ADON
ADOR
ADOSB
ADOSG
ADOSL
ADOSR
ASB
ASR
BAB
BABG
BABN
BABR
BABSB
BADL
BADN
BADR
BADSB
BADSL
BADSR
BAR
BARN
BCR
BCRT
BDO
BDOL
BDON
BDOR
BDOSB
BDOSL
BDOSR
BEI
UDAC Description
Half Page Full Colour
Half Page Green
Half Page Blue
Half Page Red
Half Page
Full Page Full Colour
Full Page Green
Full Page Blue
Full Page Red
Full Page
Quarter Page Full Colour
Quarter Page Green
Quarter Page Blue
Quarter Page Red
Quarter Page
Additional DAS Only Entry
Additional DAS Only Entry & Bold Green Number
Additional DAS Only Entry & Bold Blue Number
Additional DAS Only Entry & Bold Black Number
Additional DAS Only Entry & Bold Red Number
Additional DAS Only Entry & Superbold Black Number
Additional DAS Only Entry & Superbold Green Number
Additional DAS Only Entry & Superbold Blue Number
Additional DAS Only Entry & Superbold Red Number
Suppress Address Additional Type Entry
Suppress Address Additional Res Entry
Bold Black Suppress Address Additional Type Entry
Bold Black Indent Text Suppress Address Additional Type Entry & Bold Green
Number
Bold Black Suppress Address Additional Type Entry & Bold Black Number
Bold Black Indent Text Suppress Address Additional Type Entry & Bold Red Number
Bold Black Indent Text Suppress Address Additional Type Entry & Superbold Black
Number
Bold Black Indent Text Additional DAS Only Entry & Bold Blue Number
Bold Black Additional DAS Only Entry & Bold Black Number
Bold Black Indent Text Additional DAS Only Entry & Bold Red Number
Bold Black Indent Text Additional DAS Only & Superbold Black Number
Bold Black Indent Text Additional DAS Only Entry & Superbold Blue Number
Bold Black Indent Text Additional DAS Only Entry & Superbold Red Number
Bold Black Suppress Address Additional Res Entry
Bold Black Suppress Address Additional Res Entry & Bold Black Number
Bold Black Cross Reference
Bold Black - Courtesy Title
Bold Black DAS Only First Entry
Bold Black Indent Text DAS Only First Entry & Blue Bold Number
Bold Black DAS Only First Entry & Bold Black Number
Bold Black Indent Text DAS Only First Entry & Bold Red Number
Bold Black Indent Text DAS Only & Superbold Black Number
Bold Black Indent Text DAS Only & Superbold Blue Number
Bold Black Indent Text DAS Only & Superbold Red Number
Bold Black Extra Information/Descriptive Text
90
BELI
BFE
BFEN
BFER
BFESB
BFESG
BFESL
BFESR
BINADN
BINADO
BINARN
BINDO
BINDON
BINFE
BINFEN
BINRE
BINREN
BINSAN
BINTE
BINTEN
BLOC
BOCC
BOTHT
BPOAD
BRE
BREN
BSA
BSAL
BSAN
BSAR
BSI
BSIN
BTE
BTEL
BTEN
BTESB
BTESG
BTESR
BTH
CAPSP
CRT
DO
DOG
DOL
DON
DOR
DOSB
DOSG
DOSL
DOSR
EI
ELI
EML
EMN
FCAPTB
Bold Black Extra Line Info
Bold Black First Entry
Bold Black First Entry & Bold Black Number
Bold Black Indent Text First Entry & Bold Red Number
Bold Black Indent Text First Entry & Superbold Black Number
Bold Black Indent Text First Entry & Superbold Green Number
Bold Black Indent Text First Entry & Superbold Blue Number
Bold Black Indent Text First Entry & Superbold Red Number
Bold Black Indent Text Additional DAS Only Entry & Bold Black Number
Bold Black Indent Text Additional DAS Only Entry
Bold Black Indent Text Suppress Address Additional Res Entry & Bold Black Number
Bold Black Indent Text DAS Only First Entry
Bold Black Indent Text DAS Only First Entry & Bold Black Number
Bold Black Indent Text First Entry
Bold Black Indent Text First Entry & Bold Black Number
Bold Black Indent Text Additional Res Entry
Bold Black Indent Text Additional Res Entry & Bold Black Number
Bold Black Indent Text Suppress Address Entry & Bold Black Number
Bold Black Indent Text Additional Type Entry
Bold Black Indent Text Additional Type Entry & Bold Black Number
Bold Black - Locality
Bold Black - Occupation
Bold Black - Other Title
Bold Black - Postal address
Bold Black Additional Res Entry
Bold Black Additional Res Entry & Bold Black Number
Bold Black Suppress Address Entry
Bold Black Indent Text Suppress Address Entry & Bold Blue Number
Bold Black Suppress Address Entry & Bold Black Number
Bold Black Indent Text Suppress Address Entry & Bold Red Number
Bold Black Service Instruction
Bold Black Service Instruction & Bold Black Number
Bold Black Additional Type Entry
Bold Black Indent Text Additional Type Entry & Bold Blue Number
Bold Black Additional Type Entry & Bold Black Number
Bold Black Indent Text Additional Type Entry & Superbold Black Number
Bold Black Indent Text Additional Type Entry & Superbold Green Number
Bold Black Indent Text Additional Type Entry & Superbold Red Number
Bold Black Type Header
Caption Space
Regular - Courtesy Title
DAS Only First Entry
DAS Only First Entry & Bold Green Number
DAS Only First Entry & Bold Blue Number
DAS Only First Entry & Bold Black Number
DAS Only First Entry & Bold Red Number
DAS Only First Entry & Superbold Black Number
DAS Only First Entry & Superbold Green Number
DAS Only First Entry & Superbold Blue Number
DAS Only First Entry & Superbold Red Number
Extra Information/Descriptive Text
Extra Line Info Standard Black
Email Business Listing
Email Non-Business Listing
Free Caption Text Line (ELI), Chargeable Bold
91
FCAPTLF
FCAPTN
FE
FEG
FEI
FEL
FEN
FER
FESB
FESG
FESL
FESR
FSTE
GAB
GABG
GABN
GCR
GEI
GFE
GFEG
GFEN
GLOC
GREG
GSA
GSAG
GSAN
GTE
GTEG
GTEN
GTH
LAB
LABL
LABN
LCR
LDOL
LEI
LFAD
LFADL
LFADN
LFADR
LFADSB
LFADSG
LFADSR
LFCR
LFCRT
LFDO
LFDOL
LFDON
LFDOR
LFDOSB
LFDOSG
LFE
LFEI
LFEL
LFELI
LFEN
Free
Free
First
First
Free
First
First
First
First
First
First
First
First
Bold
Bold
Bold
Bold
Caption Text Line (ELI), Chargeable Light Faced
Caption Text Line
Entry
Entry & Bold Green Number
EI
Entry & Bold Blue Number
Entry & Bold Black Number
Entry & Bold Red Number
Entry & Superbold Black Number
Entry & Superbold Green Number
Entry & Superbold Blue Number
Entry & Superbold Red Number
Free Additional Type Entry
Green Suppress Address Additional Type Entry
Green Suppress Address Additional Type Entry & Bold Green Number
Green Suppress Address Additional Type Entry & Bold Black Number
Green Cross Reference
Bold Green First Entry
Bold Green First Entry & Bold Green Number
Bold Green First Entry & Bold Black Number
Bold
Bold
Bold
Bold
Bold
Bold
Bold
Bold
Bold
Bold
Bold
Bold
Bold
Green Additional Res Entry & Bold Green Number
Green Suppress Address Entry
Green Suppress Address Entry & Bold Green Number
Green Suppress Address Entry & Bold Black Number
Green Additional Type Entry
Green Additional Type Entry & Bold Green Number
Green Additional Type Entry & Bold Black Number
Green Type Header
Blue Suppress Address Additional Type Entry
Blue Suppress Address Additional Type Entry & Bold Blue Number
Blue Suppress Address Additional Type Entry & Bold Black Number
Blue Cross Reference
Blue DAS Only First Entry & Bold Blue Number
Light Faced Caps Indent Text Additional DAS Only Entry
Light Faced Caps Indent Text Additional DAS Only & Bold Blue Number
Light Faced Caps Indent Text Additional DAS Only & Bold Black Number
Light Faced Caps Indent Text Additional DAS Only & Bold Red Number
Light Faced Caps Indent Text Additional DAS Only & Superbold Black Number
Light Faced Caps Indent Text Additional DAS Only & Superbold Green Number
Light Faced Caps Indent Text Additional DAS Only & Superbold Red Number
Light Faced Caps Cross Reference
Light Faced Caps - Courtesy Title
Light Faced Caps Indent Text DAS Only First Entry
Light Faced Caps Indent Text DAS Only & Bold Blue Number
Light Faced Caps Indent Text DAS Only & Bold Black Number
Light Faced Caps Indent Text DAS Only & Bold Red Number
Light Faced Caps Indent Text DAS Only & Superbold Black Number
Light Faced Caps Indent Text DAS Only & Superbold Green Number
Bold Blue First Entry
Light Faced Caps Extra Information/Descriptive Text
Bold Blue First Entry & Bold Blue Number
Light Faced Black Extra Line Info
Bold Blue First Entry & Bold Black Number
92
LFFE
LFFEN
LFFESB
LFFESR
LFLOC
LFOCC
LFRE
LFREN
LFSI
LFTE
LFTEL
LFTEN
LFTESB
LFTH
LLOC
LOC
LSA
LSAL
LSAN
LTE
LTEL
LTEN
LTH
NL
OCC
OTHT
POAD
RAB
RABN
RABR
RCR
RCRT
REI
RFE
RFEN
RFER
RFESR
RLOC
ROTHT
RSA
RSAN
RSAR
RTE
RTEN
RTER
RTH
SA
SABG
SABL
SABN
SABR
SABSB
SABSG
SABSL
SABSR
SARES
Light
Light
Light
Light
Light
Light
Light
Light
Light
Light
Light
Light
Light
Light
Faced
Faced
Faced
Faced
Faced
Faced
Faced
Faced
Faced
Faced
Faced
Faced
Faced
Faced
Caps
Caps
Caps
Caps
Caps
Caps
Caps
Caps
Caps
Caps
Caps
Caps
Caps
Caps
Indent Text First Entry
Indent Text First Entry & Bold Black Number
Indent Text First Entry & Superbold Black Number
Indent Text First Entry & Superbold Red Number
- Locality
- Occupation
Indent Text Additional Res Entry
Indent Text Additional Res Entry & Bold Black Number
Service Instruction
Indent Text Additional Type Entry
Indent Text Additional Type Entry & Bold Blue Number
Indent Text Additional Type Entry & Bold Black Number
Indent Text Additional Type Entry & Superbold Black Number
Type Header
Regular - Locality
Bold Blue Suppress Address Entry
Bold Blue Suppress Address Entry & Bold Blue Number
Bold Blue Suppress Address Entry & Bold Black Number
Bold Blue Additional Type Entry
Bold Blue Additional Type Entry & Bold Blue Number
Bold Blue Additional Type Entry & Bold Black Number
Bold Blue Type Header
North Brisbane Zone
Regular - Occupation
Regular - Other Title
Regular - Postal Address
Bold Red Suppress Address Additional Type Entry
Bold Red Suppress Address Additional Type Entry & Bold Black Number
Bold Red Suppress Address Additional Type Entry & Bold Red Number
Bold Red Cross Reference
Bold Red - Courtesy Title
Bold
Bold
Bold
Bold
Red
Red
Red
Red
First
First
First
First
Entry
Entry & Bold Black Number
Entry & Bold Red Number
Entry & Superbold Red Number
Bold Red - Other Title
Bold Red Suppress Address Entry
Bold Red Suppress Address Entry & Bold Black Number
Bold Red Suppress Address Entry & Bold Red Number
Bold Red Additional Type Entry
Bold Red Additional Type Entry & Bold Black Number
Bold Red Additional Type Entry & Bold Red Number
Bold Red Type Header
Suppress Address Entry
Suppress Address Additional Type Entry & Bold Green Number
Suppress Address Additional Type Entry & Bold Blue Number
Suppress Address Additional Type Entry & Bold Black Number
Suppress Address Additional Type Entry & Bold Red Number
Suppress Address Additional Type Entry & Superbold Black Number
Suppress Address Additional Type Entry & Superbold Green Number
Suppress Address Additional Type Entry & Superbold Blue Number
Suppress Address Additional Type Entry & Superbold Red Number
Suppress Address Residential
93
SARN
SARR
SARSB
SARSR
SBAB
SBABN
SBABSB
SBCR
SBCRT
SBFE
SBFEN
SBFESB
SBLGB
SBLLB
SBLOB
SBLOBY
SBLOF
SBLOFY
SBLOG
SBLOGY
SBLOL
SBLOLY
SBLOR
SBLORY
SBLRB
SBLRBY
SBOTHT
SBRE
SBRESB
SBSA
SBSAN
SBSASB
SBTE
SBTEN
SBTESB
SBTH
SBTHY
SGAB
SGABG
SGABN
SGCR
SGFE
SGFEG
SGFEN
SGFESG
SGLGB
SGLGBY
SGLOB
SGLOBY
SGLOF
SGLOFY
SGLOG
SGLOGY
SGLOL
SGLOLY
SGLOR
Suppress Address Additional Res Entry & Bold Black Number
Suppress Address Additional Res Entry & Bold Red Number
Suppress Address Additional Res Entry & Superbold Black Number
Suppress Address Additional Res Entry & Superbold Red Number
Superbold Black Suppress Address Additional Type Entry
Superbold Black Suppress Address Additional Type Entry & Bold Black Number
Superbold Black Suppress Address Additional Type Entry & Superbold Black Number
Superbold Black Cross Reference
Superbold Black - Courtesy Title
Superbold Black First Entry
Superbold Black First Entry & Bold Black Number
Superbold Black First Entry & Superbold Black Number
Superbold Black Name & Green/Black LOGo
Superbold Black Name & Blue/Black LOGo
Superbold Black Name & Black LOGo
Superbold Black Name & Black Logo Yellow Highlight
Superbold Black Name & Full Colour LOGo
Superbold Black Name & Full Colour Logo Yellow Highlight
Superbold Black Name & Green LOGo
Superbold Black Name & Green Logo Yellow Highlight
Superbold Black Name & Blue LOGo
Superbold Black Name & Blue Logo Yellow Highlight
Superbold Black Name & Red LOGo
Superbold Black Name & Red Logo Yellow Highlight
Superbold Black Name & Red/Black LOGo
Superbold Black Name & Red/Black Logo Yellow Highlight
Superbold Black - Other Title
Superbold Black Additional Res Entry
Superbold Black Additional Res Entry & Superbold Black Number
Superbold Black Suppress Address Entry
Superbold Black Suppress Address Entry & Bold Black Number
Superbold Black Suppress Address Entry & Superbold Black Number
Superbold Black Additional Type Entry
Superbold Black Additional Type Entry & Bold Black Number
Superbold Black Additional Type Entry & Superbold Black Number
Superbold Black Type Header
Superbold Black Type Header Yellow Screen
Superbold Green Suppress Address Additional Type Entry
Superbold Green Suppress Address Additional Type Entry & Bold Green Number
Superbold Green Suppress Address Additional Type Entry & Bold Black Number
Superbold Green Cross Reference
Superbold Green First Entry
Superbold Green First Entry & Bold Green Number
Superbold Green First Entry & Bold Black Number
Superbold Green First Entry & Superbold Green Number
Superbold Green Name & Green/Black LOGo
Superbold Green Name & Green/Black Logo Yellow Highlight
Superbold Green Name & Black LOGo
Superbold Green Name & Black Logo Yellow Highlight
Superbold Green Name & Full Colour LOGo
Superbold Green Name & Full Colour Logo Yellow Highlight
Superbold Green Name & Green LOGo
Superbold Green Name & Green Logo Yellow Highlight
Superbold Green Name & Blue LOGo
Superbold Green Name & Blue Logo Yellow Highlight
Superbold Green Name & Red LOGo
94
SGLORY
SGSA
SGSAG
SGSAN
SGTE
SGTESG
SGTH
SGTHY
SI
SIG
SIL
SIN
SIR
SISB
SISG
SISR
SLAB
SLABL
SLABN
SLCR
SLFE
SLFEL
SLFESB
SLFESL
SLLLB
SLLLBY
SLLOB
SLLOBY
SLLOF
SLLOFY
SLLOG
SLLOGY
SLLOL
SLLOLY
SLLOR
SLLORY
SLSA
SLSAL
SLSAN
SLTE
SLTESL
SLTH
SLTHY
SRAB
SRABN
SRABR
SRCR
SRCRT
SREL
SREN
SRER
SRESB
SRESL
SRESR
SRFE
SRFEN
Superbold Green Name & Red Logo Yellow Highlight
Superbold Green Suppress Address Entry
Superbold Green Suppress Address Entry & Bold Green Number
Superbold Green Suppress Address Entry & Bold Black Number
Superbold Green Additional Type Entry
Superbold Green Additional Type Entry & Superbold Green Number
Superbold Green Type Header
Superbold Green Type Header Yellow Screen
Service Instruction
Service Instruction & Bold Green Number
Service Instruction & Bold Blue Number
Service Instruction & Bold Black Number
Service Instruction & Bold Red Number
Service Instruction & Superbold Black Number
Service Instruction & Superbold Green Number
Service Instruction & Superbold Red Number
Superbold Blue Suppress Address Additional Type Entry
Superbold Blue Suppress Address Additional Type Entry & Bold Blue Number
Superbold Blue Suppress Address Additional Type Entry & Bold Black Number
Superbold Blue Cross Reference
Superbold Blue First Entry
Superbold Blue First Entry & Bold Blue Number
Superbold Blue First Entry & Superbold Black Number
Superbold Blue First Entry & Superbold Blue Number
Superbold Blue Name & Blue/Black LOGo
Superbold Blue Name & Blue/Black Logo Yellow Highlight
Superbold Blue Name & Black LOGo
Superbold Blue Name & Black Logo Yellow Highlight
Superbold Blue Name & Full Colour LOGo
Superbold Blue Name & Full Colour Logo Yellow Highlight
Superbold Blue Name & Green LOGo
Superbold Blue Name & Green Logo Yellow Highlight
Superbold Blue Name & Blue LOGo
Superbold Blue Name & Blue Logo Yellow Highlight
Superbold Blue Name & Red LOGo
Superbold Blue Name & Red Logo Yellow Highlight
Superbold Blue Suppress Address Entry
Superbold Blue Suppress Address Entry & Bold Blue Number
Superbold Blue Suppress Address Entry & Bold Black Number
Superbold Blue Additional Type Entry
Superbold Blue Additional Type Entry & Superbold Blue Number
Superbold Blue Type Header
Superbold Blue Type Header Yellow Screen
Superbold Red Suppress Address Additional Type Entry
Superbold Red Suppress Address Additional Type Entry & Bold Black Number
Superbold Red Suppress Address Additional Type Entry & Bold Red Number
Superbold Red Cross Reference
Superbold Red - Courtesy Title
Additional Res Entry & Bold Blue Number
Additional Res Entry & Bold Black Number
Additional Res Entry & Bold Red Number
Additional Res Entry & Superbold Black Number
Additional Res Entry & Superbold Blue Number
Additional Res Entry & Superbold Red Number
Superbold Red First Entry
Superbold Red First Entry & Bold Black Number
95
SRFER
SRFESB
SRFESR
SRLOB
SRLOBY
SRLOF
SRLOFY
SRLOG
SRLOGY
SRLOL
SRLOLY
SRLOR
SRLORY
SRLRB
SRLRBY
SROTHT
SRSA
SRSAN
SRSAR
SRTE
SRTEN
SRTER
SRTESR
SRTH
SRTHY
SSAG
SSAL
SSAN
SSAR
SSASB
SSASG
SSASL
SSASR
STE
STEG
STEL
STEN
STER
STERES
STESB
STESG
STESL
STESR
STH
WBTR
WCAPTB
WCAPTG
WCAPTL
WCAPTLF
WCAPTN
WCAPTR
WEB
WEN
WGTR
WLFTR
WLTR
Superbold Red First Entry & Bold Red Number
Superbold Red First Entry & Superbold Black Number
Superbold Red First Entry & Superbold Red Number
Superbold Red Name & Black LOGo
Superbold Red Name & Black Logo Yellow Highlight
Superbold Red Name & Full Colour LOGo
Superbold Red Name & Full Colour Logo Yellow Highlight
Superbold Red Name & Green LOGo
Superbold Red Name & Green Logo Yellow Highlight
Superbold Red Name & Blue LOGo
Superbold Red Name & Blue Logo Yellow Highlight
Superbold Red Name & Red LOGo
Superbold Red Name & Red Logo Yellow Highlight
Superbold Red Name & Red/Black LOGo
Superbold Red Name & Red/Black Logo Yellow Highlight
Superbold Red - Other Title
Superbold Red Suppress Address Entry
Superbold Red Suppress Address Entry & Bold Black Number
Superbold Red Suppress Address Entry & Bold Red Number
Superbold Red Additional Type Entry
Superbold Red Additional Type Entry & Bold Black Number
Superbold Red Additional Type Entry & Bold Red Number
Superbold Red Additional Type Entry & Superbold Red Number
Superbold Red Type Header
Superbold Red Type Header Yellow Screen
Suppress Address Entry & Bold Green Number
Suppress Address Entry & Bold Blue Number
Suppress Address Entry & Bold Black Number
Suppress Address Entry & Bold Red Number
Suppress Address Entry & Superbold Black Number
Suppress Address Entry & Superbold Green Number
Suppress Address Entry & Superbold Blue Number
Suppress Address Entry & Superbold Red Number
Additional Black Type Entry
Additional Type Entry & Bold Green Number
Additional Type Entry & Bold Blue Number
Standard Black Additional Type Entry & Bold Black Number
Additional Type Entry & Bold Red Number
Additional Res Entry
Additional Type Entry & Superbold Black Number
Additional Type Entry & Superbold Green Number
Additional Type Entry & Superbold Blue Number
Additional Type Entry & Superbold Red Number
Std Type Header
Bold Black Type Anchor Reference
Caption Text Line Bold Black
Caption Text Line Bold Green
Caption Text Line Bold Blue.
Caption Text Line Light Faced Caps
Caption Text Line
Caption Text Line Bold Red
Internet Business Listing
Internet Non-Business Listing
Bold Green Anchor Reference
Light Faced Caps Anchor Reference
Bold Blue Anchor Reference
96
WRTR
WSBTR
WSGTR
WSLTR
WSRTR
WSTR
BABNX
BEIX
BFENX
BSANX
BTENX
CAPSPX
EIX
FENX
LFEIX
SSANX
WCAPTBX
WCAPTGX
WCAPTLX
WCAPTNX
WCAPTRX
DAA
DAB
DAC
FCBB
FCBU
FCBR
FOBB
GTP
LE
LSPN
LSPNB
LSPNR
SSPNB
SSPNR
PIBC
PIBCB
PIBCR
PIFC
PIFCB
PIFCR
POBC
POBCB
POBCR
SPP
TABDV1
TABDV2
Bold Red Anchor Reference
Superbold Black Anchor Reference
Superbold Green Anchor Reference
Superbold Blue Anchor Reference
Superbold Red Anchor Reference
Standard Type Anchor Reference
Bold Black Suppress Address Additional Type Entry & Bold Black Number Bonus
Bonus - Bold Black Extra Information/Descriptive Text
Bonus Bold Black First Entry & Bold Black Number
Bold Black Suppress Address Entry & Bold Black Number Bonus
Bold Black Additional Type Entry & Bold Black Number Bonus
Caption Space Bonus
Extra Information/Descriptive Text Bonus
First Entry & Bold Black Number Bonus
Bonus - Light Faced Caps Extra Information/Descriptive Text
Suppress Address Entry & Bold Black Number Bonus
Caption Text Line Bold Black Bonus
Caption Text Line Bold Green Bonus
Caption Text Line Bold Blue Bonus
Caption Text Line Bonus
Caption Text Line Bold Red Bonus
190 DISPLAY AD SIZE A
190 DISPLAY AD SIZE B
190 DISPLAY AD SIZE C
FRONT COVER BILLBOARD
FRONT COVER BILLBOARD BUSINESS
FRONT COVER BILLBOARD RESIDENTIAL
FRONT OF BOOK BILLBOARD
GOVERNMENT THEME PAGES
LINE ENTRY
SPINE LARGE WHITE PAGES
SPINE LARGE WHITE PAGES BUSINESS
SPINE LARGE WHITE PAGES RESIDENTIAL
SPINE SMALL WHITE PAGES BUSINESS
SPINE SMALL WHITE PAGES RESIDENTIAL
INSIDE BACK CVR A-Z
INSIDE BACK COVER BUSINESS
INSIDE BACK CVR RESIDENTIAL
INSIDE FRONT COVER A-Z YP DIRECTORY
INSIDE FRONT COVER BUSINESS
INSIDE FRONT COVER RESIDENTIAL
OUTSIDE BACK COVER A-Z DIRECTORY
OUTSIDE BACK COVER BUSINESS
OUTSIDE BACK COVER RESIDENTIAL
SPONSORED PAGE
TAB DIVIDER
TAB DIVIDER
97
APPLICATION FOR CHANGES
Requests for changes to White Pages® directories Entry Policy & Rules may be made in cases
where;
•
•
•
An existing rule does not adequately cover all areas,
New products are introduced,
Specific legislation requirements affect White Pages® directory listings.
New and/or revised Entry Policy & Rules for use in White Pages® directories is determined by the
White Pages® directories Entry Policy & Rules committee. Each request will be considered but
not all requests are approved. Some requests may be delayed while research is undertaken.
How to make a Request
1. Fill out Rules Application Form (available on Insite or email below).
2. Send Application to
Email: [email protected]
Fax: (03) 8653 3834
Contact: Liz Short (03) 8653 6844
98
INDEX
1
13 Services.............................................................................. 67
18 Freecall Services .................................................................. 66
190 Services In-column Alphabetical ........................................... 65
A
Accented Characters ................................................................. 80
Acronyms ................................................................................ 23
Additional Black Type Entry (Business) (STE) ............................... 18
Additional Residential Entry (STERES) ......................................... 13
Address Abbreviations ............................................................... 31
ADDRESSES............................................................................... 28
Aliases or Nicknames ................................................................ 10
ALPHABETICAL SEQUENCE ............................................................ 75
Alphanumeric ........................................................................... 79
Alphanumeric Phone Numbers .................................................... 19
Association Guidelines ............................................................... 71
Associations ............................................................................. 25
AWARENESS PRODUCTS ............................................................... 81
B
Bogus Branches ....................................................................... 22
Bold Black Extra Information/Descriptive Text .............................. 43
Bold Black Name ...................................................................... 43
Bold Black Number ................................................................... 43
Bold Colour /Caption Text Line ................................................... 48
Bold Colour Extra Information/Descriptive Text ............................ 47
Bold Colour Localities ................................................................ 47
Bold Name Colours ................................................................... 46
Bold Number Colours ................................................................ 46
Braced (Group Entries).............................................................. 20
Brand Names ........................................................................... 23
Business & Government / Residential split ..................................... 5
BUSINESS & GOVERNMENT ENTRIES ............................................... 16
Business & Government Names .................................................. 16
Business Logos......................................................................... 50
C
Caption Listing ......................................................................... 34
Caption Space Line (CAPSP) ....................................................... 42
Caption Text Line (WCAPTN) ...................................................... 39
C-coded Customers .................................................................. 13
Colour Enhancements ............................................................... 46
Community/Charity Organisations .............................................. 25
company names ....................................................................... 17
Complimentary First Entry (FE) .................................................... 5
Components .............................................................................. 7
Content – see Copy Matter ........................................................ 70
Copy Matter ............................................................................. 70
Corner Addresses ..................................................................... 30
Cosmetic Surgery ..................................................................... 70
Coupons .................................................................................. 70
Courtesy Titles ......................................................................... 11
CROSS REFERENCES .................................................................... 58
D
DAS Display Entries .................................................................. 57
DEFINITIONS ............................................................................ 82
Descriptive Entry – see Extra Information .................................... 37
Directory sizing and format .......................................................... 6
Display Entries ......................................................................... 55
Diverted Telephone Numbers ..................................................... 69
Dollar Symbol $........................................................................ 77
Drugs...................................................................................... 71
E
EMAIL & INTERNET ADDRESSES ..................................................... 35
Emergency ‘000’ Numbers (24 Hour Access) In-column ................. 26
Entry Criteria ............................................................................. 5
ENTRY POLICY ............................................................................. 5
Extra Information/Descriptive Text (EI) ....................................... 37
Extra Lines of Information – see Caption Text Line ....................... 39
F
Fax ......................................................................................... 37
Financial Services Providers ....................................................... 71
Finding Name ........................................................................... 75
Finding Word and Subsequent Word............................................ 75
First Entry (FE) ........................................................................ 5
Foreign Entries (STE) ................................................................ 21
Foreign Entry Residential ........................................................... 14
Foreign Language ..................................................................... 72
Full Screen Highlight ................................................................. 54
Full, Half and Quarter Page Display Entries .................................. 55
G
Government Departments ......................................................... 17
Government Listings ................................................................. 81
Government Regulations ........................................................... 71
H
Hyphenated Names................................................................... 77
I
INFORMATION PAGES .................................................................. 81
International Direct Dialling ....................................................... 22
Internet Address ...................................................................... 35
K
Keywords ................................................................................ 19
L
Light Faced Capitals .................................................................. 45
Listing Enhancements ............................................................... 43
Listings commencing with .......................................................... 24
Logos ...................................................................................... 50
M
Mc and Mac.............................................................................. 78
Medicine, Drugs and Therapies ................................................... 71
Mobile Codes ........................................................................... 62
Mobile Telephone...................................................................... 64
Mr, Mister ................................................................................ 78
Mt and Mount ........................................................................... 78
N
No Listing Lines (NL) ................................................................. 73
Notice to Customers ................................................................. 72
Numbers in Names ................................................................... 79
O
OCCUPATION IN LISTINGS ............................................................ 27
Online Display Entries ............................................................... 57
OTHER SERVICES ....................................................................... 60
Other Titles.............................................................................. 12
Overseas Business Entries ......................................................... 22
P
Paging, Message/Answering Service ............................................ 68
Partial Screen Highlight ............................................................. 53
Phonetically Spelt Names........................................................... 23
Phonewords ............................................................................. 19
Possessive Sense...................................................................... 24
Post Office Box Addresses.......................................................... 30
Postcodes ................................................................................ 73
Premium SMS Services .............................................................. 61
Prices, Tariffs and GST .............................................................. 72
PRODUCTS & CHARGES ................................................................ 37
Professional Association Regulations & Guidelines ......................... 25
R
Referencing ............................................................................. 73
Referencing Within the Same Directory ....................................... 58
Regulatory Boards .................................................................... 25
RESIDENTIAL ENTRIES .................................................................. 8
Residential Foreign Entries ......................................................... 14
Residential Names ...................................................................... 8
Rights and Obligations................................................................. 6
Roman Numerals ...................................................................... 79
S
Screen Highlight ....................................................................... 53
Service Instruction (SI) ............................................................. 19
Serviced Offices ....................................................................... 68
Shared Users (Residential)........................................................... 9
Silent Lines .............................................................................. 73
Single Users (Residential) ............................................................ 8
SMS Telephone Services ............................................................ 67
Special Characters Table ........................................................... 76
St and Saint ............................................................................. 78
Standards & Sensitive Words ..................................................... 73
State Names ............................................................................ 80
Street Suffixes ......................................................................... 79
Summary of Entry Requirements .................................................. 7
Superbold Black Name .............................................................. 45
Superbold Name Colours ........................................................... 48
Superbold Number .................................................................... 45
Superbold Number Colours (SR, SL, SG) ..................................... 48
Suppressed Address.................................................................. 32
Symbols and Special Characters ................................................. 76
T
Telephone Number Presentation ................................................. 60
Telephone Numbers located at the Exchange ............................... 68
TELEPHONE TYPEWRITER (TTY) ENTRIES ........................................ 15
Therapeutic Goods Administration (TGA) ..................................... 71
titles ....................................................................................... 11
Tobacco Advertising .................................................................. 72
U
Units of Address Information ...................................................... 28
Upper & Lower Case ................................................................. 73
V
VoIP Telephone Services ........................................................... 69

White Pages™ Entry Policy

Transcription

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