Connecting product and service suppliers with

Transcription

Connecting product and service suppliers
with pharmacy decision-makers.
The annual buyer’s guide
A quarterly publication focused
An online pharmacy
Direct email campaigns promoting
for pharmacy managers.
on improving patient care or cost
trade show exhibiting industry
product announcements, career
Distributed in print and
containment. Distributed in print
leaders and their offerings
opportunities, and continuing
electronic formats.
and electronic formats.
throughout 130 aisles.
education activities.
RXinsider • 1300 Division Road, Suite 103, West Warwick, RI 02893 • 800.972.2083 • [email protected] • RXinsider.com
Building Block of Success
RXinsider’s 93% client retention rate is directly attributed to
the attentive customer service and quality results we provide.
Producing quality and measurable results is the objective of
our successful marketing strategy. RXinsider’s proprietary asset
portfolio, leveraged by major media venues, delivers unique
ownership opportunity in the dynamic multimedia Pharmacy
B2B ECOSYSTEM.
2
RXinsider • 800.972.2083 • [email protected]
Multimedia Marketing Packages
Economy
Standard
Aggressive
Virtual Trade Show Booth
1 Aisle
1 Aisle
2 Aisles
Pharmacy Platinum Pages
Quarter Page Profile
Quarter Page Profile
2 Quarter Page Profiles
Quarter Page Ad
Quarter Page Ad
Full Page Ad
1 Video
2 Videos
3 Videos
1 Inclusion
1 Inclusion
2 Inclusions
Multiple Mentions
Multiple Mentions
Multiple Mentions
20Ways Profile
-
1 WAY Profile
1 WAY Profile
20Ways Premium Ad
-
-
1 Premium Ad
$8,900
$14,800
$24,700
(save $2,400)
(save $8,000)
(save $12,200)
Multimedia Animation Video
National ECOSYSTEM Email Blast
Social Media
ANNUAL INVESTMENT
3
Virtual Trade Show
Features
• Virtual Trade Show booth (2,500 words, 10 images, and a logo)
• Quarter page company profile in the Pharmacy Platinum Pages
• Real-time lead transmission
• GeoTracker data capture and export (sales leads)
• Rotating logo in aisle header
• Booth rotation (every hour)
• Administrative control panel (lead management)
• Customizable auto-reporting (daily and weekly)
• Attentive and knowledgeable customer service
Benefits
• Continuous brand exposure
• Continuous sales lead generation
• Measurable results/ROI
• Hands-off maintenance
Marketing Reach
Pharmacy’s Leading Product
and Service Providers in
One Convenient Location
The Virtual Trade Show is pharmacy’s one-stop resource destination to
research and connect with leading providers of products and services
throughout every segment of pharmacy. Due to its accessibility, relevancy,
and focus, more than 250,000 annual visitors depend on the Virtual Trade
Media
Venue
Internet
Search Engine Marketing
Print
Platinum Pages and 20Ways
Email
250,000 Healthcare Professionals
Internet
Social Networking
Live Trade Shows
20+ Shows Attended Annually
Internet
Asset Cross-promotion
Show to conduct preliminary and advanced research on industry leaders.
Annual Booth
BB3001 Virtual Trade Show Booth
8% LTC
250,000+
Visitors
500,000+ Viewings
Visitor Attraction
42%
Community/
Retail
30%
Health System
4% Infusion
Description
Investment
1 Aisle/Year
$6,900
BB3002 Virtual Trade Show Booths 2 Aisles/Year
$9,900
$12,900
$15,900
BB3005 Virtual Trade Show Booths Custom Pkg
Contact Us
4% Nuclear
Imaging
12% Other
Practice Settings
4
Virtual Trade Show | Specifications
1
2
Logo
Tips
Your company logo appears in the top left corner of the booth.
Graphics
Product logos appear in the graphics column down the right hand
• Start the graphics column with an image of the product.
side of the booth.
• Include multiple images of the product.
• For consistency, create a single vertical graphic with
Booth Copy
your companies branding.
Limited to: 1,000 words
Copy
• Create a compelling tag-line.
Supported Formatting
• Four to five paragraphs of copy are preferred.
• Bulleted lists, italics, and bold copy.
• Small, medium, and large font sizes.
General Information
• The booth is designed to be a high level overview of your
Non-Supported Formatting
company and/or products.
• Colored copy, hyperlinks, embedded images,
and forced line breaks.
• Booths with less text are more appealing.
Acceptable File Formats
• Booth numbers are assigned randomly and are specific to
• DOC, DOCX, TXT, RTF
the aisle that the booth is on.
3
Submission
Booth Graphics
• Submit your Virtual Trade Show booth content via email to
your business development representative.
Limited to: 5 per booth
Dimensions of Graphic Area
1
• 225 pixels (w) x 1,000 pixels (h)
• JPG, GIF, PNG, PDF, TIFF
2
ew
3
Expan
4a
V
ded
i
20Ways
Publication Marketing Reach
Issue Focus: Retail/Community, Specialty and LTC
Issue Frequency: Spring, Fall, and Winter
Circulation Per Issue: 35,300+
Print Distribution
18,000+
Pharmacy Owners (Independents)
3,500+
Long Term Care Pharmacies
2,500+
Retail Chain Executives
2,500+
Industry Executives
5,000+
College Preceptors
1,800+
College Faculty
2,000+
Trade Show Handouts
APhA, Cardinal RBC, NACDS, McKesson ideaShare,
ASCP, NCPA, IACP, Asembia, ECRM, etc.
Issue Focus: Health System and Infusion
Issue Frequency: Summer and Winter
Circulation Per Issue: 19,000+
Print Distribution
20 Unique Ways to Improve
Your Pharmacy
The 20Ways mission is to educate pharmacy managers on products and
6,500+
Hospital Pharmacy Directors
2,200+
Clinical Consultants
2,500+
Industry Executives
5,000+
College Preceptors
1,800+
College Faculty
1,000+
Trade Show Handouts
ASHP, ECRM, CSHP, FSHP, etc.
services that serve to improve patient care or to improve a pharmacy’s
financial bottom line. This relevant information is presented via twenty
unique product-profiles. 20Ways is published on a quarterly basis and
subscriptions are free for pharmacy management.
Quarterly Editions
IMPROVING
PAT I E N T C A R E
& PHARMACY
P R O F I TA B I L I T Y
Spring 2014
Community • Specialty • LTC
20 Unique
Products
& Services
Discover 20 products and
services that will help your
pharmacy improve patient care
or increase profitability.
8 Preceptors
Recognized
8 preceptors recognized by 7 colleges
including UNE, MCPHS, Campbell,
UCONN, SIUE . . . page 24
Trade Show Calendar
page 40
I M P R O V I N G
PATIENT CARE
&
PHARMACY COST
C O N TA I N M E N T
Summer 2014
Health System
•
Infusion
IMPROVING
PAT I E N T C A R E
& PHARMACY
P R O F I TA B I L I T Y
Fall 2014
20 Unique
Products
& Services
20 Unique
Products
& Services
pharmacy improve patient
care or contain costs.
8 Preceptors
11 Preceptors
Recognized
PATIENT CARE
&
PHARMACY COST
20
C OUnique
N TA I N M E N T
Products
& Services
Winter 2014
Pharmacist Jobs
page 54
Trade Show Calendar
page 38
•
20 Unique
Products
7 Preceptors
& Services
Recognized
20 products and
Seven Preceptors Recognized byDiscover
Seven
Colleges Including Wingate, services
MCPHS, that will help your
improve patient
page 30
Campbell, UCONN, and Morepharmacy
care or contain costs.
21 Preceptors
Spring
Summer
Health System/Infusion
page 46
Recognized
Pharmacist Jobs
Pharmacy Job Opportunities
page 58
Trade Show Calendar
page 42
Fall
Community/Specialty/LTC
BB5501 WAY Profile Spread
2 Pages*
1X
$7,900
BB5502 Full Page Ad
PREMIUM Positioning
1X
$6,900
BB5503 COMBO
1X
WAY PROFILE SPREAD & PREMIUM Full Page Ad
$11,900
BB5504 Quarter Page Ad
HELP WANTED/JOBS
1X
$1,900
PRECEPTOR RECOGNITION***
2 Issues
$1,900
TRADE SHOW CALENDAR**
1 Issue
$3,900
BB5507 Text Listing
TRADE SHOW CALENDAR/5 Lines of Text
5 Issues
$625
21 Preceptors Recognized by 14
Colleges Including Belmont, UCONN,
MCPHS, Rutgers and More page 26
page 38
Investment
Infusion
Trade Show Calendar
11 Preceptors recognized by 8 colleges
including UNC, Husson, Belmont,
UCONN, SIUE and more. page 24
Trade Show Calendar
Health System
Recognized
8 Preceptors recognized by 7 colleges
including Campbell University, URI,
MCPHS, Rutgers and more. page 24
Pharmacy Job Opportunities
IMPROVING
PAT I E N T C A R E
& PHARMACY
M P R O V I N G
P R O F II TA
BILITY
Winter 2015
Insertion
Frequency
Description
Winter
Health System/Infusion &
5
*
**
***
Included in the 20Ways Website - Review Module
Includes an Online Booth in the Virtual Pharmacy Trade Show (90 days)
Included in the Pinterest Website – Preceptor Recognitions
20Ways | Specifications
Issue
Close Date
Artwork Due Date
Fall 2016
July 29
August 5
Winter 2016
October 14
October 21
Spring 2017
February 17
February 24
Summer 2017
April 14
April 21
Fall 2017
July 28
August 4
Winter 2017
October 13
October 20
Ad Artwork Requirements
• A high resolution press-ready PDF/X1a is
preferred for ad submissions.
• A ¼" bleed is required for full page ads.
• Minimum required resolution for all artwork
is 300dpi.
• All live type must be kept ¾" away from the
Copy (Required for WAY Profile)
gutter on all sides.
• All files must be created and submitted in
Your business development representative will provide a 20Ways template. This Word
CMYK color mode. Ads submitted in RGB
document contains detailed information as well as character and word counts.
• All copy must be submitted in the 20Ways Word doc template we provide to you.
• To avoid redundancy WAY Profiles in consecutive issues must profile different products.
• One image is allowed on the left side of the WAY Profile in the side bubble.
or Pantone colors will be converted to CMYK.*
• Native files are accepted, but must be
properly collected with fonts and links.
• All fonts and images must be embedded.
Only graphs/charts of reasonable size may be placed outside the bubble.
• Email artwork to your business
1 Header: Product and Company Name
development representative or directly to
2 Value Statement: One or two brief sentences about your product or service.
[email protected].
*RXinsider will not be responsible for color reproduction or for
artwork submitted under 300dpi.
3 Company Logo and Vitals: Company logo, contact information, and statistics; see
template for more information.
4 Company Background and History
Ad Sizes & Requirements
1
2
Bleed size 11.375"
Ad size 10.875"
6 Additional Options: See 20Ways template for additional options.
3
Keep live type at
least ¾" away from
edge of page
on all sides.
FULL PAGE
A ¼" bleed is required
for full page ads.
Size with bleed
9" x 11.375"
Ad size 8.5"
Bleed size 9"
½ PAGE
HORIZONTAL
(No Bleed)
4.625"
5 Product Overview
7.25"
½ PAGE
VERTICAL
(No Bleed)
¼ PAGE
(No Bleed)
6
3.5"
5a
3.5"
4.625"
5
9.5"
4
Benefits
• Instant brand exposure
• Long-term brand development
• Continuous sales lead generation
• Exposure throughout multiple practice settings
Publication Marketing Reach
Focus: Management Throughout All Practice Settings
Frequency: Annual
Circulation: 39,800 Hard Copies
Print Distribution
The Buyer’s Guide for
Pharmacy Management
39,800
Total Print Distribution
6,500
Hospital Pharmacy Directors
18,000
Pharmacy Owners (Independents)
2,500
Retail Chain Executives
3,000
Industry Executives
3,500
Long Term Care Pharmacies
1,800
College Faculty
3,000
Trade Show Handouts
APhA, Cardinal RBC, ASCP, McKesson ideaShare,
Armada, NCPA, ASHP, IACP, etc.
1,500
Others
Electronic Distribution
445,000
Total Delivery Projection
Known as the “Yellow Pages of Pharmacy,” the Pharmacy Platinum
250,000
Virtual Trade Show Visitors
Pages is published annually and serves the profession as a high-quality
195,000
Two Nationwide 411 Email Alert Campaigns
and relevant buyer’s guide. Celebrating its 11th anniversary, the 2016
Pharmacy Platinum Pages features more than 400 company profiles
and display ads.
Description
6
Insertion
Investment
BB5100 Two-Page Spread Ad
1x
$10,900
BB5101 Full Page Ad
PREMIUM Positioning
1X
$9,900
BB5102 Full Page Ad
1X
$7,900
BB5103 Half Page Ad
Horizontal or Vertical
1X
$5,900
1X
$4,400
BB5105 Quarter Page Profile
No Video
1X
$3,400
Pharmacy Platinum Pages | Specifications
Issue
Close Date
Artwork Due Date
2017 Platinum Pages
January 20, 2017
January 27, 2017
Ad Artwork Requirements
• A high resolution press-ready PDF/X1a is
preferred for ad submissions.
Standard Quarter Page Company Profile Copy
• Please supply all copy in the Word document template provided by your business
• A ¼" bleed is required for full page ads.
development representative.
• Notify your representative if you wish to reuse the same company profile from the
previous year.
is 300dpi.
• See Image below for an example of a profile. All profiles follow the same format and
layout, no exceptions.
1
Company Name: Limited to 35 characters
2
Company Tagline: Limited to 60 characters
3 Logo: A vector EPS is preferred, but a print resolution, 300dpi or higher TIFF, EPS, PDF,
or JPG is accepted.
• Your logo will be proportionally re-sized to fit a max size of: 1.18" (w) by .5" (h)
4 Body Copy: Is in paragraph format. Only one paragraph, limited to 1,400 characters,
(which includes spaces) describing your company, products, and services.
Non-Supported Formatting:
[email protected].
• Multiple fonts
• Italic copy
• Bulleted lists
• Varying point sizes
• Bold copy
• Multiple paragraphs
• Colored copy
5 Contact Information: Is listed in order by company name, address, phone, fax, email
address, and website. Can be broken down by department (sales, employment,
Ad Sizes & Requirements
customer service, etc.). Limited to a width of 24 characters and 22 lines of copy.
Robotic Pharmacy Workflow Automation Solutions
3
CONTACT INFORMATION:
RxSafe, LLC
800 N. Twin Oaks Valley Road
Suite 101
San Marcos, CA 92069
TOLL FREE: 877-797-2332
PHONE: 760-593-7161
[email protected]
www.rxsafe.com
CUSTOMER/TECH SUPPORT:
TOLL FREE: 877-797-2332
Size with bleed
9" x 11.375"
Ad size 8.5"
Bleed size 9"
5
9.5"
4
RxSafe has one goal in mind—streamlining retail
pharmacy workflow and inventory management.
Our cutting-edge technology leads the industry by
providing space-saving, cost-effective solutions
with increased accuracy and the highest security
for all your automation needs. Engineered by
RxSafe in the USA, our solutions include
high-density secure med storage and dispensing
systems, and scalable pouch packaging for
any size pharmacy or volume. You’ll need
less people to do the same work with an
RxSafe system … there’s less on hand inventory
and increased profitability. Flexibility is built into
our RxASP pouch packagers making unit dose or
multi-dose adherence a breeze. With RxEnsure™,
a patient’s medication needs are contained in a
multi-dose pouch for a given pass time, allowing
retail and outpatient pharmacies to facilitate
compliance for a month’s worth of meds.
For decades, RxSafe engineers have been
designing pharmacy technology. Our customers
receive expert installation and training, as well as
top-tier customer service and support.
FULL PAGE
for full page ads.
½ PAGE
HORIZONTAL
(No Bleed)
7.5"
½ PAGE
VERTICAL
(No Bleed)
¼ PAGE
(No Bleed)
3.625"
6a
4.75"
RxSafe
2
Keep live type at
least ¾" away from
edge of page on
all sides.
3.625"
4.75"
1
Bleed size 11.375"
Ad size 10.875"
Automation & Robotics
Multimedia Videos
Features
• 50-70 second HD video
• One-year of hosting
• Professional voice-over
• Detailed viewing analytics
• Code for embedding video into your website
• Hosted within the VimeoPro platform
• Continuous promotion through RXinsider’s Pharmacy
B2B Ecosystem
Benefits
• Improved audience experience
• Increased audience engagement
• Improved message retention
• Hands-off maintenance - no effort from your design team
… we handle everything!
Maximize Audience Engagement
Through Video
Investment
• Video production included with every 20Ways and Pharmacy
Platinum Pages display ad
Video is the most powerful digital marketing tool available. Whether your
• $5,000 per video (if independent of a display ad)
audience is in the office (desktop), or on the go (mobile), video delivers
• Edits incur a $500 rendering fee
engaging, persuasive, and credible marketing content. Maximize your
communication and audience engagement with multimedia animation
videos from RXinsider.
7
Multimedia Videos | Specifications
Video Promotion (5 Steps)
As a hosting platform, Vimeo provides all of the tools necessary to share your video with
your audience. The following suggestions are FIVE simple, free, and effective ways to
promote your video.
https://vimeo.com/123235377
1
Embed Your Video Into Multiple Pages of Your Website
• E mbedding your video into web pages is very simple. Supply your
webmaster with a link to the video, and they can do the rest. HTML code
for embedding is supplied by Vimeo.
2
Email Campaigns and Newsletters
• S end a dedicated email blast out to your audience promoting
your video.
•C
reate a thumbnail image that can be linked to your video, and include it
as a standard component in every newsletter.
3
Social Network Mentions
•M
ention your video consistently (once every few months), throughout
your social channels.
Your Network
• Share the video throughout your Facebook, Twitter, LinkedIn, and
Pinterest accounts.
• Be sure to share your video within appropriate LinkedIn Groups.
Media Partners and Trade Associations
• Personally ask your media partners and trade association contacts
to share your video throughout their social networks.
Employees
• If appropriate, ask employees to share your video throughout their
personal social networks.
4
QR Codes Within Your Print Collateral
•G
enerate a QR code for your video, and incorporate it into your
print material.
5
Email Signature
• Add a link to your video in the base of your email signature.
7a
Thought Leader Video Series
Deliverables
• One interview session at a national trade show
• One full-length interview video (approx. 15 minutes)
• 12 videos (approx. 90 sec each)
• One video portfolio
• One quarter-page display ad in a 20Ways publication
• Continuous promotion throughout RXinsider’s
B2B Ecosystem
Benefits
• Shot, produced, and published by RXinsider
• Improved audience experience
• Increased audience engagement
• Improved message retention
Investment
• $12,900 per video series
Educate Your Audience
Through Video
Video is the most powerful digital marketing tool available. Whether your
audience is in the office (desktop), or on the go (mobile), video delivers
engaging, persuasive, and credible marketing content. Maximize audience
engagement and education with a Thought Leader Video Series
from RXinsider.
8
Thought Leader Video Series | Specifications
Video Promotion (5 Steps)
As a hosting platform, Vimeo provides all of the tools necessary to share your video with
your audience. The following suggestions are FIVE simple, free, and effective ways to
promote your video.
1
Embed Your Video Into Multiple Pages of Your Website
• E mbedding your video into web pages is very simple. Supply your
webmaster with a link to the video, and they can do the rest. HTML code
for embedding is supplied by Vimeo.
2
Email Campaigns and Newsletters
• S end a dedicated email blast out to your audience promoting
your video.
•C
reate a thumbnail image that can be linked to your video, and include it
as a standard component in every newsletter.
3
Social Network Mentions
•M
ention your video consistently (once every few months), throughout
your social channels.
Your Network
• Share the video throughout your Facebook, Twitter, LinkedIn, and
Pinterest accounts.
• Be sure to share your video within appropriate LinkedIn Groups.
Media Partners and Trade Associations
• Personally ask your media partners and trade association contacts
to share your video throughout their social networks.
Employees
• If appropriate, ask employees to share your video throughout their
personal social networks.
4
QR Codes Within Your Print Collateral
•G
enerate a QR code for your video, and incorporate it into your
print material.
5
Email Signature
• Add a link to your video in the base of your email signature.
8a
Case Study Promo
Benefits
CASE STUDY
• Instantly reach a broad audience
• A fraction of the price of printing and mailing
Prevention of Hazardous Drug
Cross-Contamination During
Unit Dose Packaging
• Hosted across multiple media platforms, including:
Unit Dose
Done Right
Doylestown Health implements Medi-Dose as a secondary packaging option to prevent
cross-contamination with their existing tabletop unit dose strip packaging technology.
Pharmacy Operations Manager
~ Doylestown Health
CASE STUDY
PRIMARY INTENDED OUTCOME(s)
• Video
Our goal was to prevent cross-contamination of NIOSH hazardous drug
classes with our existing strip packaging automation by implementingTHE
anRESULT
S
The Medi-Dose System
alternative/secondary unit dose packaging system.
accommodated our
unit dose
to
• Ebook
CASE STUDY
Nancy Donahue
Pharmacy Purchasing Specialist
~ Doylestown Health
serve as the perfect
repackaging needs
alternative to our
and continues
strip packager. Medi-Do
of our “special handling
se can accommodate
” categories of medicati
all
on.
The MILT 4 label software
has proved to be very
flexible and practical.
with the MILT 4 software
Labeling flexibility
helped to greatly
improve
staff
commun
regarding
Medi-Dose Promo Video
ication with the nursing
the special handling
of certain drug classes.
the MILT 4 software
The reporting capabiliti
are robust and meet
es of
our needs.
In addition to the
repackaging of hazardou
THE CHALLENGE
s drugs, the Medi-Do
additional benefits
se System presente
in the following situation
d
s:
Due to the hazardou
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Lots
ation issues with certain
many medications
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with repackaging
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• Tamper-Evident
We1,are
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hospit• als
Allergic
have
strip packager,•but
Cold
cross-sensitivity drugstechnology, downtime
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filled
on has been down.
the gap
12-mon
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• Manufacturer Changes
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altern• ate
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, it is
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THE DECISION ons.
than to configure to Fit Your Meds and
.
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RobertedBraverman
We determin
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cold seal SION
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MILT 4 software was
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~ Medi-Dose
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that finds itself in
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We wanted a flexible
—
Chantel
nursing staff.
labeling solution that Farrello, RPh
could be also used
the packaging of hazardou
in situations beyond
s drugs (labeling of
syringes, vials, etc.).
• Secure Packagin
g: We required blister
packaging that provided
tamper-evidence,
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e, and beyond use
dating.
• Space Requirem
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so we wanted a solution
minimal space.
that required
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We required strong
customer service and
support.
• Cost Containment:
www.medidose.comWe wanted a solution with
reasonable start-up
costs, as well
as manageable long-term
and maintenance
cost of supplies. The
can be implemented
full Medi-Dose System
for less than $2,000.
• Robust Reportin
g: We required detailed
reporting on the packagin
when, who, how many,
g process (what,
etc.).
• Web
“
Kim Leahy, CPhT
Asst. Pharmacy Purchasing Specialist
~ Doylestown Health
Special Handling Categorie
s
1.
2.
3.
NIOSH hazardous
drugs (groups 1, 2,
& 3)
Allergic crosssensitivity drugs
(penicillin, sulfa, etc.)
“No Crush” PO drugs
(estrogens
)
4.
5.
Heat sensitive meds
(existing auto strip
packager runs at
110°F)
Controlled substance
s
www.medidose.com
Marketing Reach
“
Chantel Farrello, RPh
• Print
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Experts pply
!
• Placement in one 20Ways issue
Simple. Reliab
le.
800.523.8966
• Placement in one 20Ways ebook
MediDose.com
• Ebook development and two-year hosting (four pages)
• One 50-70 second HD video and two-year hosting, including:
• Professional voice-over
www.medidose.com
• Detailed viewing analytics
• Code for embedding into websites
Get the Most Out of
Your Case Studies
• Hosted on the VimeoPro platform
Deliverables
• Authorship: researched, written, produced (if applicable)
You have invested in the development of a case study, don’t fall short on
promoting it. RXinsider can help promote your case study to targeted
practice settings throughout the pharmacy market via print, video, ebook,
and web. Contact your RXinsider representative to learn more about our
• Published in one 20Ways seasonal issue (hard copy, digital
ebook, and mobile app)
• Creation and hosting of a four-page digital ebook
• One custom video (90 sec): full case study
Case Study Promotional services.
• One custom video (30 sec): display ad
• 100 complimentary reprints
• Promoted in your Virtual Trade Show Booth (if applicable)
• Hosted in RXinsider’s Case Studies Archive
• Promoted throughout the RXinsider ECOSYSTEM (one year)
• Hosted PDF file by RXinsider
Description
9
Investment
Four-Page Case Study
$12,900
Four-Page Case Study (RXinsider Authored)
$14,900
Case Study Promo | Specifications
Issue
Close Date
Artwork Due Date
Fall 2016
July 29
August 5
Winter 2016
October 14
October 21
Spring 2017
February 17
February 24
Summer 2017
April 14
April 21
Fall 2017
July 28
August 4
Winter 2017
October 13
October 20
Case Study Artwork Requirements
• A high resolution press-ready PDF/X1a
is preferred.
• A ¼" bleed is required.
is 300dpi.
Case Study Page Size Requirements
Bleed size 11.375"
Ad size 10.875"
Keep live type at
least ¾" away from
edge of page
on all sides.
[email protected].
FULL PAGE
for full page ads.
Size with bleed
9" x 11.375"
Ad size 8.5"
Bleed size 9"
9a
Banner Ads
Features
• GeoTracker data capture (city, state, IP address)
• Control panel for real-time ROI/statistical analysis
• Continuous brand exposure 24/7
• Large format for maximum exposure (140 x 280)
• Rotational positioning with every page refresh
• Link to your desired web destination
• Banner design by the RXinsider design team is available
upon request
Benefits
• Pay for performance - pay per viewing/impression
• National and regional brand exposure (views)
• Inquiry and sales lead generation (clicks)
• ROI/performance reports (viewings, clicks, GeoTracker data)
Description
Brand Awareness Through
Banner Advertising
Investment
BB4001 Banner Advertising
$1,200/30,000 Viewings
BB4002 Banner Advertising
Custom Package
Availability
RXinsider offers banner advertising opportunities to fit individual client
branding needs and budgets. We offer banner ad placement across
Banner advertising is available within the following assets:
multiple web assets, including: Virtual Job EXPO, Virtual Trade Show,
Healthcare Staffing Pages, and CE Search Engine.
250,000+
Visitors
500,000+
Viewings*
140,000+
Visitors
310,000+
Viewings*
*Annual Viewings
10
Banner Ad | Specifications
Submission
• Please submit the completed graphic and the destination URL to your Business
Development Representative.
• If RXinsider is designing the banner, submit copy, graphics, and destination URL to your
Business Development Representative.
Tower
Maximum File Size
30 kb
Size
140 x 280 pixels
JPG, GIF
Tower Ad
140 x 280
280 pixels
Banner Ad
140 pixels
10a
411 Email Alert Campaigns
Features
• Designed and launched by the RXinsider design team
• 24 to 48 hour turnaround time from design to launch
• Attentive and knowledgeable customer service
• High retention rates by recipients, lengthening your
campaign life-cycle
• Multiple forwards by recipients broadening your
campaign reach
• More cost effective than direct mail
Benefits
• Immediate brand exposure
• Reach a passive vs. active audience (jobs)
• Targeted messaging
• Inquiry and lead/contact generation
• Measurable results (opens and clicks)
Product & Service, Job, and
Continuing Education Alerts
411 Email Alert Campaigns
Investment
JC2001 1 Email Blast/Tier 1 State
$599
JC2002 1 Email Blast/Tier 2 State
$799
JC2003 1 Email Blast/3 - 5 States
15% discount
off list price
25% discount
off list price
$5,500
campaigns. Our proprietary email database is updated daily and contains
JC2006 1 Email Blast/Nationwide
$8,500
more than 250,000 healthcare professionals.
JC2009 Nationwide (Pharmacy Directors)
$2,300
JC2012 Custom Package
Contact Us
For pharmacy employers and service providers, 411 Email Alerts are
the fastest and most efficient way to reach your targeted audience.
Since 2003, RXinsider has been the established leader in the development
and launching of brand-building and lead-generating email blast
411 Campaigns (Bulk Point Packages)
4% Infusion
3% Nuclear/Imaging
12% Other
8%
LTC
30%
Health
System
2,150 Directors
18,000
Others
43%
Community/
Retail
Practice Settings
38,000
Technicians
Investment
JC2021 10 Point Package
$5,500
$10,900
$14,900
JC2024 Custom Package
Contact Us
94,000 Pharmacists
Pharmacy Professionals
11
411 Email Alert Campaign | Specifications
Template Development
The RXinsider design team can develop an email blast template
which includes:
1
• A banner graphic*
• Layout and formatting of the body copy*
NOTE: All email blast campaigns must include RXinsider’s standard
header, footer, and opt-out copy.
* Additional custom work may incur a design fee (ask your Business
Development Representative for details)
1
2
Graphics
We have two eblast template sizes, standard and extended
Banner Dimensions
• Standard: 600 pixels (w) | Extended: 800 pixels (w)
• 150 pixels (h) is recommended
If Providing a Single Image as the Entire Email
Tips
• Standard: 600 pixels (w) | Extended: 800 pixels (w)
• No height limit
Graphics
Acceptable file formats
• We recommend not sending the email as a single graphic
• HTML, JPG, GIF, EPS, PNG, PDF, PSD, AI, TIFF
2
due to spam issues.
Copy
Copy
• Create a compelling and specific email subject line.
Email Subject Line: Limited to 35 characters
• We recommend starting the email with a compelling title
and a brief paragraph about your company. Followed by
Body Copy: Should be brief and to the point
information about the subject of the email and your
Supported Formatting
contact information.
• Bulleted lists, line breaks, italic and bold copy
• Recipients typically scan rather then read content word
• Small, medium, and large point sizes
for word. Try to incorporate paragraphs and bulleted lists.
• Colored copy and hyperlinks
Contact your business development representative for examples
Acceptable file formats
and consultation.
• HTML, DOC, DOCX, TXT, RTF
Custom/Bulk Program Details
Submission
Tier 1 States (requires one point each)
• Please submit your email campaign content via email to your
AR AK CT DE DC HI ID IN IA KS KY LA ME MN MS MT
business development representative.
NE NV NH NM ND OK OR RI SC SD UT VT WV WI WY
• If creating the eblast please include a text document with
Tier 2 States (requires two points each)
your submission.
AL AZ CA CO FL GA IL MA MD MI
MO NC NJ NY OH PA TN TX VA WA
Multi-state Packages (four multi-state email blasts per year)
• RXinsider will launch a total of four multi-state blasts per year
with a maximum of 10 states per blast.
11a
101216
RXinsider • 1300 Division Road, Suite 103, West Warwick, RI 02893 • 800.972.2083 • [email protected] • RXinsider.com

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