Social Media Portfolio

Social Media Portfolio
Putting The Soul In Social Media
I could give you a list on what makes me so accomplished, but in
our digital driven world, I’ve learned to use white space correctly
and the power of being concise. When it comes to social media
strategy and management, my number one rule for success?
Tell a story.
The only way your brand will truly connect and become engaged
with its audience, is by sharing what makes your brand unique
through carefully curated content. My name is Melissa Kimble
and I am a Chicago-based social media manager, content creator
and writer with over seven years of combined experienced in the
Communications industry as a writer, publicist, and engagement
strategist. I am customer service oriented (yes, even in the digital
space that still matters) and believe in audience engagement as
the driving force for any social media strategy.
I am a graduate of the University of Tennessee at Martin and a
member of Delta Sigma Theta Sorority Inc. and I also serve as
the Communications Manager of the Chicago chapter for The
ColorComm Network: Women In Color of Communications.
Currently, I am currently working as a Freelance Social Media
Community Manager for Golin, on behalf of McDonald’s on the ‘Our
Food, Your Questions’ campaign. I recently served as the Social Media
Manager for Surprise Ride Inc., a monthly box of surprise activities for
kids ages 6 - 11. I curated content, created and implemented strategy
with social media calendars, while managing all of its social media
channels. I create social media campaigns and features that foster
customer loyalty for the brand, aid in boosting posts, and increase
sales. During my time, the company neared almost 1 million in sales.
As a member of the OFYQ Rapid Response team, I have been
responsible for contributing to over 20k responses share about
McDonald’s food and have raised customer perception by 43% since
October 2014.
Live Social Media Coordinator for the American Family
Insurance Dreams Protected Tour in Atlanta hosted by Extra’s
AJ Calloway featuring Kevin Hart, Soledad O’Brien, and
ESSENCE Magazine’s Cori Murray, fostered and managed
almost 10,000 impressions during event
Guest Social Media Expert for Intern Bridge’s Using ‘New
Media’ to Recruit College Students and Entry Talent’ webinar
workshop
Live Social Media Coordinator for 100 Life Goals Event
featuring Deepak Chopra, Jeff Goins, Hill Harper, Pastor Carl
Lentz, Myleik Teele and more
Featured 2nd quarter (2013) blogger for The BOSS Network, a
Forbes Top 10 Career and Entrepreneurial Website
On behalf of my blog My Creative Connection, I
was, named one of the Top 14 Empowering +
Inspiring Black Women to Follow Online by
Regal Realness.
Former Community Manager for Blerdology, a
social enterprise for minorities in tech
Guest Social Media Expert for Inclusive Dev: The
Virtual Conference For All, an online tech
conference to help underrepresented groups in
tech become successful in the industry
[April 30 - May 2] Selected as a Lead Social
Media Volunteer for the 2015 NFL Draft with
Choose Chicago
Social Media Manager for Surprise Ride Inc.,
Managed Live Social Media coverage for ABC’s Shark
Tank TV Appearance elevating their weekly reach to
5,300 impressions.
Across Twitter and Facebook, we received 16,930
Interactions by 11,809 unique users with over 10
Million impressions for 2014.
Highlights:
-
-
Grew Facebook fan page from a starting
number of 427 fans to over 6.8k fans
between October 2013 - December 2014
Generated 619.9k organic impressions for
2014
Created #WonderfulWednesday, a Social
Media feature that highlights Mom + Parent
bloggers; allows client to connect on a
personable level with brand influencers
www.surpriseride.com
-
Created social media outreach for Bros, a
pilot presentation for a family comedy that
centers around three brothers and their trials
in love
-
Established a brand awareness across all
channels (Facebook, Twitter, and Instagram)
and assisted with event promotion
-
Secured a digital focus group for the brand to
act as official brand ambassadors
-
Social media efforts drove the presentation to
reach 10k views in 2 months and helped to
securing the show a development deal with
HBO
InclusiveDev was born in 2014 and launched with
a partnership between BlackStarMedia, a brain
trust and resource hub providing strategies for
wealth building in communities of color through
research, tool development and culturally specific
entrepreneurial curriculum, and Dev Bootcamp
Chicago to support local technologists of color.
The one day virtual conference, InclusiveDev
brought some of the most brilliant and thoughtful
entrepreneurs and leaders together and with a
series of keynote speakers, virtual interactive
workshops and lightning talks and answered the
question:
What does is it REALLY take to be a successful
tech entrepreneur from an underrepresented
group??
Served as a guest speaker and conference moderator while live-tweeting the
conference
Highlights:
-
569,302 IMPRESSIONS during the week of the conference with 90+ new
followers
250,045 IMPRESSIONS during the actual conference with 57+ new
followers
Live Social Media Coordinator for 100 Life Goals Online Event
featuring Deepak Chopra, Hill Harper, Jeff Goins, John Acuff,
Myleik Teele, Carl Lentz and more
Highlight:
- Over 20,000 unique people from over 55 countries joined in
on this live webinar.
I recapped this special event on my blog for Creatives:
http://bit.ly/1HQO8rT
Live Social Media Coordinator for The Dreams Protected Tour
Presented by American Family Insurance
Highlight:
Earned 4,913 impressions during event and fostered a 94%
positive sentiment for the event
Client Testimonial:
Melissa was hired to manage our social media efforts, focusing mainly on a Q&A
session in which she was proactive by selecting great questions and presented the
questions in front of a live audience with great pose. She has an amazing understanding,
instinct, and talent for Social Media marketing. I can say with full confidence that
the Social Media integrations at the Dreams Protected Tour presented by American
Family Insurance would not be the same without Melissa’s contributions.”
- Angela Guidry, Account Director – Sage of Live Events, Vital Worldwide
Publicist + Social Media Manager for The Hanif J. Williams Show
Highlights:
Secured Political Journalist Jeff Johnson for client radio show and
acted alive social media coordinator during the show with a
social media reach of 382,944
Client Testimonial:
“Every brand needs a Melissa Kimble. Not only is she a qualified
publicist, but she extends herself to reach areas for her clients
that many publicist may not be willing to do. Personally, Melissa
is a blessing to me and is responsible for my rapid growth.”
- Hanif J. Williams
Founding Editor of My Creative Connection, a platform for young
professionals of color, creating numerous amounts of digital experiences
for the brand
Highlights:
Grown traffic to over 53,000 page views since its inception
Created + Facilitated #BlackCoffee chat to celebrate the major motion
picture release of Black Coffee featuring Lamman Rucker, Gabrielle
Dennis, + Mark Harris (director)
Created + Facilitated #blkcreatives Twitter Chat Series - featuring
actress Andrea Lewis; hashtag was used over 1.7k times in less than two
hours