Why ActiVia? The STRATACACHE Difference Lottery Digital

Lottery Digital Signage
Use Case At-A-Glance
Challenge
One nationally recognized convenience store chain prides
itself on offering customers high-quality products combined
with exceptional service. With a top-notch staff and an
array of merchandise, the c-store chain wanted to up the
ante. Throughout seven high-volume stores in active metropolitan areas, the chain noticed a gradual increase in lottery
ticket sales and began investigating ways to maximize these
transactions and further uplift sales.
Solution
Reflecting the chain’s dedication to its customers, facility
management wanted to enhance consumer communication,
create an enduring relationship with lottery ticket patrons,
and ultimately drive lottery sales. The chain incorporated
digital signage at ticket counters to entice customers to purchase lottery tickets, communicate jackpot totals, promote
winning lottery numbers, and cross-sell/up-sell lottery and
store merchandise.
Result
Each of the seven c-store locations mounted 19-inch highdefinition displays at lottery checkout counters appropriately
positioned in front of a captive audience. By optimizing the
lottery checkout with more eye-catching displays, all seven
locations have increased lottery ticket sales and strengthened marketing and sales initiatives. The stores also experienced incremental increases in ticket sales among repeat
and first-time lottery customers. Additionally, store associates spend less time conducting transactions with customers, thus decreasing wait-time.
STRATACACHE Headquarters
2 Riverplace, Suite 200
Dayton, OH 45405
800.244.8915
937.224.0485
[email protected]
www.stratacache.com
Why ActiVia?
Often enterprises overlook the challenges associated with distributing large
media files to hundreds or thousands of
edge locations. Yet at the core of any
digital signage network is the enabling
technology’s content distribution engine
and device management capabilities.
This is where the rubber meets the road.
This is also where ActiVia outperforms!
With roots in content distribution, the
solution’s robust distribution engine has
proven to perform exceptionally within
the most highly distributed network
environments. This patented content
delivery platform coupled with state-of-the-art digital media
technology can reach target audiences anytime, anywhere with
customized content.
ActiVia can easily grow to thousands of locations powering multiple digital displays. The magnitude of the network does not affect
performance or change the core system. ActiVia is highly scalable,
reliably distributing and delivering content while dependably managing and reporting on external devices within the network.
The STRATACACHE Difference
Reliability, efficiency, and superior quality are the foundation on
which STRATACACHE builds its products and services. When you
purchase ActiVia for Media digital signage software, you not only
receive a product that outperforms consistently, but you also receive unconditional service and support from a team of seasoned
professionals.
STRATACACHE provides scalable, reliable content distribution
and device management technology all in one award-winning
solution—ActiVia for Media. While some providers broaden their
service and product offerings to cover all aspects of digital media,
STRATACACHE focuses on the enabling technology with dedicated
development resources, providing users with an advanced solution
that has been continually tested and proven to be the best end-toend solution for highly distributed enterprise environments.
©2010 STRATACACHE. All Rights Reserved.
P
owerful
Remarkable
&
Effective
Drive Lottery Sales with Digital Signage
Maximize the Lottery Experience
Award-Winning Digital Signage Software
Each year, lotteries contribute millions of dollars to worthy causes
such as education funding and key government programs. Yet, tremendous opportunity still exists for lotteries to grow sales by implementing digital signage to optimize lottery checkpoints and make
point-of-sale displays much more appealing. In-store digital signage
networks have proven to deliver great impact in retail environments.
Lottery merchants can advertise jackpot totals, winning numbers,
new games and much more. In an industry where jackpot levels are
a key selling tool, increased awareness optimizes participation levels
and boosts ticket sales at the point of purchase where spontaneous
purchase decisions are made. By leveraging in-store digital signage,
retailers will benefit from maintaining current customers, as well as
attracting new ones.
As technology continues to evolve, digital signage plays an integral
role in creating a unique, unforgettable lottery player experience. A
lottery digital signage network:
STRATACACHE’s award-winning ActiVia for
Media is a highly optimized, web-accessible
solution for powerful digital marketing that
combines a patented content delivery engine
with state-of-the-art digital media technology. ActiVia for Media manages the digital
signage lifecycle for playlist creation, distribution, and monitoring of
digital signage networks containing up to 250,000 concurrent devices. With ActiVia for Media, lottery operators can centrally deliver
real-time targeted lottery messages to specific locations.
In addition, costs associated with printing static signage are eliminated, perceived wait-time is minimized, and the customer experience is dramatically improved. Offering interactive, dynamic content
creates interest and is the most powerful way to inform lottery
customers and attract new ones. By providing a more convenient,
efficient communications platform, digital signage improves the
speed and accuracy of targeted marketing and merchandising messages. Digital signage content can be confidently distributed—not to
mention customized—to every display within the network.
•
Delivers dynamic, targeted messages at the point of sale
•
Provides the ability to cross-sell/up-sell products
•
Attracts new customers
•
Increases sales of new lottery games
•
Ensures centrally managed, compliant messages
•
Communicates with customers, keeping them informed
•
Builds awareness, increases participation levels
•
Reduces perceived wait-time
•
Enhances the in-store customer experience
•
Eliminates costs associated with printed, static POS signage
•
Decreases the associates’ time spent with lottery customers
•
Improves public perception of the lottery and educates
consumers on specific lottery-funded projects and programs
ActiVia for Media Features
• Simple drag-and-drop tools for multi-layered playlist creation
•
Advanced multi-zone display layout for integration with crawls, RSS feeds and ticker updates
•
Content creation templates and scheduling tools for customized messaging
• Integration with touchscreen displays for customer interaction
Building Playlists
Scheduling Media
Several retailers in New Mexico implemented
digital signage at lottery checkout points that
advertised jackpot sizes and other enticing
elements of their Pick 5 Roadrunner Cash
game. From this simple addition, sales
increased more than 70%.
Source: “U.S. Lotteries: Achieving Strong Results in a Weak
Economy,” Frost & Sullivan
Monitoring Devices
Managing Content
•
Sophisticated audience measurement module for
comprehensive viewer data analysis and reporting
•
Simple, elegant interface for ease of use
•
Instant or pre-scheduled content distribution for reliable delivery to any single player, group of players, or all players simultaneously
•
Ability to select players for distribution by player properties or geographical location
•
Global display status and health for powerful visual status reporting
•
Remote management of players and devices for operational accuracy
•
Powerful, role-based access control system for multiple concurrent users and administrators
•
Multi-user, multi-channel, multi-tenant system capabilities for flexible administration
•
Platform/hardware agnostic for flexibility and seam-
less implementation