5 festival guide - Indiana State Festivals Association

Transcription

5
FESTIVAL GUIDE
Membership and Advertising
Opportunities
2014 Important
ISFA Dates
Saturday, April 12 - 8:30 a.m.
ISFA Spring Workshop in Bedford
(free to ISFA members)
Saturday, April 26 - 8:30 a.m.
ISFA Spring Workshop in Frankfort
(free to ISFA members)
Monday, June 30 - Midnight
Early Bird Contest Deadline
Thursday, July 31 - Midnight
2015 Membership Deadline
Tuesday, September 30 - Midnight
Last Day to participate in the 2015
Indiana Festival Guide
Friday-Sunday, November 14-16
ISFA Fall Convention at Wyndham
West Hotel in Indianapolis
Saturday, November 15 - 7 p.m.
ISFA Scholarship Pageant at
Wyndham West Hotel in Indianapolis
Actual cover at actual size
Welcome!
4
Festiv
al Gu
ide
Indian
aFesti
vals.o
rg
Thank you for your interest in the 2015 Indiana Festival Guide.
This annual publication, with an impressive, statewide distribution of 500,000 guides at
over 645 Indiana locations, lists over 525 festivals throughout the state in a handy
5.25” x 8.25” booklet. The Indiana Festival Guide is one of Indiana’s most requested
travel guidebooks because attending festivals is a favorite activity of Hoosiers and
visitors to Indiana.
Participation in the 2015 Indiana Festival Guide is available to Indiana State Festivals
Association festival members and associate members through membership listings
and display ads. Non-members are also invited to purchase display advertising.
Blueberry
Hank
MArSHA
BLuEBErr LL County
y FEStIVA
August
29–
L
Labor Da
Septem
y Weeke
All festival listings appearing in the Indiana Festival Guide will also appear, for no
additional fee, on IndianaFestivals.org in 2015.
nd
ber 1
ISFA’s website for travelers, IndianaFestivals.org, has received over 200,000 total visits since its debut in April
2012. To date, visitors have viewed almost 900,000 pages of the website. The website displays each member festival in a
searchable format, including a festival date selector. Each visit to IndianaFestivals.org is five minutes long on average because
travelers browse the various festival listings, IndianaFestivals.org is formatted to display and function well on handheld devices.
2015 INDIANA FESTIVAL GUIDE DISTRIBUTION
CONTENTS
Membership Benefits��3
Festival Memberships��4
Associate Memberships��5
Display Advertising��6
Added Value Opportunities��6
Display Advertising Requirements��7
Regional Account Executives��8
Regional/County Map��8
The 2015 Indiana Festival Guide will be distributed as follows.
Visit IndianaFestivals.org to see the 645 distribution locations across Indiana.
Requests generated by Indiana Travel Guide and VisitIndiana.com�� 24,000
Direct mail to subscribers of VisitIndiana.com�� 43,200
Hoosier Energy Offices�� 45,000
Indiana Farm Bureau Insurance Offices�� 26,800
INDIANA
Welcome Centers and Rest Stops�� 91,400
Convention and Visitor Bureaus and Visitor Centers�� 89,000
Legislators�� 30,000
Chambers of Commerce�� 22,200
State Festivals Association Member Festivals�� 15,600
Libraries�� 15,000
State Parks, Historic Sites and Inns�� 11,200
State Fair attendees�� 10,000
Museums and Attractions�� 8,200
Cities and Towns�� 7,800
Banks, Realtors, Schools, Restaurants, Car Dealerships, AAA Offices,
Lodging Facilities, Insurance Offices�� 60,600
TOTAL DISTRIBUTION 500,000
Be an Early Bird! Win a Free Ad in the 2015 Festival Guide.
Deadline: Monday, June 30, 2014 • Early Bird Contest
Deadline to reserve space, submit application(s), submit ad
materials and pay 2015 membership fees in full is...
Join or renew your 2015 ISFA membership with
full payment by June 30 to enter to win a free ad.
July 31, 2014
2
Go to www.IndianaFestivals.net
to become a member.
BENEFITS OF
MEMBERSHIP
The Indiana State Festivals Association (ISFA) is a non-profit organization created to “Empower
Indiana Festivals, Events and Organizations through education, networking and leadership.”
ISFA is devoted to promoting and enhancing festivals and events throughout the state.
As an ISFA member, you are associated with one of the nation’s largest festival organizations,
connected to over 480 Indiana festivals and events and linked to various other organizations in
Indiana, including the Indiana Office of Tourism Development.
ISFA offers workshops and conventions to members, awards scholarships and creates partnerships to maximize
visitation to Indiana through festivals and events. Each year, ISFA produces the very popular Indiana Festival Guide
as well as the state’s official festival website for visitors, IndianaFestivals.org.
AS A MEMBER,YOUR MEMBERSHIP BENEFITS INCLUDE:
• A listing in the Indiana Festival Guide
• A listing on IndianaFestivals.org
• Vendor and sponsorship links
• Up-to-date information on grants, volunteers and
marketing opportunities at IndianaFestivals.net
• Annual Scholarship Pageant for your festival queen
• Lower rates and discounts from participating sponsors
and partnerships
• Spring Workshop in April featuring educational sessions,
networking and panel discussions (free)
• Annual Fall Convention held in November at Wyndham West
Hotel in Indianapolis featuring Festival Queen Scholarship
Pageant, entertainment showcase, expo, educational sessions,
networking and panel discussions (The cost to attend is $75
per ISFA memer. The cost drops to $50 per ISFA member if
4 or more attendees from same organization register.)
HOW YOUR FESTIVAL OR ORGANIZATION CAN BECOME AN ISFA MEMBER
As a FESTIVAL, you can become a member and enjoy membership benefits by purchasing one of four Festival Memberships
outlined on page 4.
Organizations that are NON-FESTIVALS who would like to become an ISFA member, and thereby position your company in front
of a targeted, 575+ member organization, are invited to purchase one of two Associate Memberships outlined on page 5.
July 31, 2014
3
to become a member.
FESTIVAL MEMBERSHIPS
STANDARD FESTIVAL MEMBERSHIP
• Listing in the 2015 Indiana Festival Guide (festival dates, city/county/region, festival/event name,
location, 20-word description, phone number and website address)
• A listing on IndianaFestivals.org in 2015.
Festival Membership (festival budget less than $25,000)��$195
Festival Membership (festival budget greater than $25,000)��$225
Sample
Sep. 4-6
Grabill (Allen Co., East Reg.)
Grabill Country Fair
Downtown. Buggy rides, handmade crafts, food vendors.
Sat. morning parade, children’s games and contests.
Entertainment and merchants tent. No adm. chg.
260-627-5227; grabillcountryfair.com 
2015 Festival Dates: Sep. 10-12
Rates increase to $300 if membership is purchased after July 31 deadline and must
be submitted online at www.IndianaFestivals.net and paid by paypal.
HIGHLIGHTED FESTIVAL MEMBERSHIP
location, 20-word description, phone number and website address) with a shaded background.
Highlighted Festival Membership (festival budget less than $25,000)��$295
Highlighted Festival Membership (festival budget greater than $25,000)��$325
SUPER FESTIVAL MEMBERSHIP
location, 40-word description, phone number and website address) with a shaded background and a
thick dark outline with larger/bolder text.
Super Festival Membership��$425
Sample
May 24-25
Vincennes (Knox Co., South Central Reg.)
Spirit of Vincennes Rendezvous
French Commons and George Rogers Clark
NHP. American Revolutionary War reenactment
featuring soldiers, craftsmen, traders and merchants. Live
entertainment and demonstrations for all ages. Adm. chg.
800-886-6443; spiritofvincennes.org 
Sample
Nov. 8-Dec. 31
Shipshewana (LaGrange Co., North Reg.)
Christmas in Shipshewana
Townwide. Experience a living Norman Rockwell painting
when you enjoy Christmas in Shipshewana! Light parade
and tree lighting ceremony Nov. 8; Chocolate Day Nov.
15; Kids’ Day and Santa visit Dec. 6; and the Christmas
Tree Shimmer Walk Nov. 8-Jan. 2. Fun for the whole
family! Visit us online for a complete listing of events. No
adm. chg. 866-631-9675; shipshewana.com 
Sample
August 1-17
NEW! MONSTER FESTIVAL MEMBERSHIP
• Listing in the 2015 Indiana Festival Guide (festival dates, city/county/region, event name, location,
40-word description, phone and website address) in a large box (approx. 2.125” x 2.25”) with a
special border and format.
• A listing on IndianaFestivals.org in 2015
Monster Festival Membership ��$525
Indianapolis (Marion Co., Central Reg.)
Indiana State Fair
Indiana State Fairgrounds. The Indiana State
Fair continues to exemplify the very best
in Indiana from our grand 4-H competition
to the beautiful draft horse shows to daily
concerts on stages throughout the grounds.
Come join us this summer – A time to
celebrate! Adm. chg. 
317-927-7500
indianastatefair.com
To renew or purchase an ISFA membership go to the ISFA website: IndianaFestivals.net.
Accepted forms of payment: Check or Pay Pal (online payment service).To contact your Regional Account Executive, see page 8 for info.
July 31, 2014
4
to become a member.
ASSOCIATE MEMBERSHIPS
Sample
STANDARD ASSOCIATE MEMBERSHIP
Associate Members will be listed under a separate section in the 2015 Indiana Festival Guide specially
designed for destination marketing organizations, travel destinations, festival suppliers, entertainment
and lodging.
• Listing in the 2015 Indiana Festival Guide (organization name, 20-word description, phone number
and website address)
Associate Membership��$225
French Lick (Orange Co., South Reg.)
Visit French Lick West Baden
History, luxury and the great outdoors. Enjoy familyfriendly attractions, world-class golf and award-winning
spas. There is something for everyone! 812-936-3418;
visitfrenchlickwestbaden.com
SUPER ASSOCIATE MEMBERSHIP
Associate Members will be listed under a separate section in the 2015 Indiana Festival Guide specially
designed for destination marketing organizations, travel destinations, festival suppliers, entertainment
and lodging.
• Listing in the 2015 Indiana Festival Guide (organization name, 40-word description, phone number
and website address) with a shaded background and a thick dark outline with larger/bolder text.
Super Associate Membership��$425
Sample
Indiana Farm Bureau Insurance
Indiana Farm Bureau Insurance has served Hoosiers for
nearly 80 years. The company has grown to include insurance
products for auto, life, home, business and farm. Banking
and other financial services and products are also available
through its local offices. 800-723-3276;
infarmbureau.com
ADDED VALUE OPPORTUNITIES
All non-festival organizations are eligible for added value opportunities that enhance participation in the
2015 Indiana Festival Guide.
• Each organization that purchases a total of $3,000 or more of presence in the 2015 Indiana Festival Guide will receive one free Associate Membership and will
appear on the Associate Member page.
• Each organization that purchases a total of $5,000 or more will also receive one free Festival Membership that will appear as a festival listing in the Festival
Guide. In addition, a purchased Standard Associate Listing will be upgraded to a Super Associate Listing.
• Each organization that purchases a total of $9,000 or more will also receive two free Festival Memberships and will appear as a festival listing.
Special Added Value for Destination Marketing Organizations*
• Each DMO who purchases an Associate Membership will also receive a special designation on the
listing on the Local Visitor Information page in the 2015 Indiana Festival Guide. The DMO will be
designated as an Associate Member and the listing will be shaded and boxed.
• For each DMO who purchases a total of $2,200 or more of presence in the 2015 Indiana Festival
Guide, the sentence, “See ad on pg. XX.” will be added to the end of the listing on the Local Visitor
Information page. The DMO will also be designated as a Partner and the listing will be boxed.
Samples
Wabash County
Convention & Visitors Bureau 
260.563.7171
visitwabashcounty.com
Jay County
Visitor & Tourism Bureau
260.726.3366 • 877.726.4481
visitjaycounty.com
* A DMO is defined as a convention and visitors bureau, chamber of commerce or local tourism office.
To renew or purchase an ISFA membership go to the ISFA website: IndianaFestivals.net.
Accepted forms of payment: Check or Pay Pal (online payment service).To contact your Regional Account Executive, see page 8 for info.
July 31, 2014
5
to become a member.
DISPLAY ADVERTISING
Display ads capture the attention of persons actively seeking festivals to attend and enjoy. They are an effective complement to a
festival listing ensuring greater awareness and consideration for your festival(s) or event(s). Every effort is made to place your ad
in the Festival Guide in the month of your choosing. All festival names included in a display ad are also included in the index. Please
contact your Regional Account Executive (see page 8) for more information and to participate.
COVER 4-COLOR ADS (CMYK)
Inside front cover ............................................................$7,400
Inside back cover .............................................................$5,500
INTERIOR BLACK OR 2-COLOR ADS (black + red 485u)
Page 1 - full-page ad..............................................................................$2,500
Last page - full-page ad.........................................................................$2,500
Full-page ad.............................................................................................$2,200
1/2-page horizontal ad.........................................................................$1,500
1/2-page vertical ad...............................................................................$1,100
1/4-page vertical ad.................................................................................$ 800
NEW! Mini Ads...................................................................................... $100
INTERIOR 4-COLOR ADS (CMYK)
Center spread (crosses gutter).....................................$9,000
Full-page (2 possible ad spaces).....................................$5,000
1/2-page horizontal (4 possible ad spaces)..................$3,000
A 1/2” Mini Ad is now available to festival Super and Monster Members. This ad does not
require artwork. Instead, the ad will only feature your festival name, date, city and website
address. A Mini Ad will be placed at the end of the month prior to your festival date.
Multiple Mini Ads can be purchased for presence in muliple months.
Samples
Was
te &
Recycling Servic
es
FESTIVAL SERVICES
For more Information:
800-354-1830
jasper
Sleep inn
bedford
Comfort inn
jeffersonville
Comfort SuiteS
bloomington
Comfort inn
kokomo
Comfort inn
Quality inn
lafayette
Comfort SuiteS
“I want more of
IndIana for less!”
lawrenceburg
Comfort inn
columbus
Comfort inn & SuiteS
Quality inn & SuiteS
Sleep inn & SuiteS
lebanon
Comfort inn
crawfordsville
Comfort inn
marion
Comfort SuiteS
elkhart
Comfort SuiteS
michigan city
Comfort inn
mishawaka
ferdinand
Comfort inn
fort wayne
Comfort SuiteS north
north vernon
Comfort inn
plainfield
Comfort inn
hammond
Quality inn
hobart
Comfort inn
huntingburg
Quality inn
indianapolis
Comfort inn
& SuiteS airport WeSt
or call 888-228-5050 and get our
Best available rate.
Comfort inn eaSt
rushville
Comfort inn
schererville
Comfort inn
scottsburg
Quality inn
seymour
Quality inn
Comfort SuiteS City
Centre
Comfort SuiteS
Quality inn
& SuiteS airport
Quality inn eaSt
Quality inn
(Duotone Image
option)
rochester
Comfort inn
sellersburg
Comfort inn
1/2-page vertical
richmond
Comfort inn
Comfort SuiteS
Advance reservations required. Advance Purchase
rate offer only available online and cannot be
combined with any other discount or offer. Subject
to availability at participating hotels throughout
Indiana. ©2011 Choice Hotels International. All
rights reserved.
portage
Comfort inn
Comfort inn South
north at the pyramidS
Not available
in 4-color
noblesville
Sleep inn & SuiteS
save up to 20%
nashville
Comfort inn
Comfort SuiteS
greenfield
Comfort inn
Book early at choicehotels.com/
indiana-festival and
carmel
Comfort SuiteS
Sleep inn
You asked.
We listened.
1/4-page
vertical
2.125 x 3.5
Clarion hotel
& ConferenCe Center
batesville
Comfort inn
brownsburg
Comfort SuiteS
Trash removal • Portable restrooms
Hand washing stations
Customized waste program based
on your needs with competitive pricing.
auburn
Comfort SuiteS
Sleep inn airport WeSt
shelbyville
Comfort inn
southbend
Comfort SuiteS
1/2-page horizontal
4.5 x 3.5
Available in 2-color and 4-color
Comfort SuiteS
Quality inn univerSity
terre haute
Comfort SuiteS
warren
Comfort inn
warsaw
Clarion inn
& SuiteS northWeSt
Full-page
4.5 x 7.3125
Riley Festival
Oct. 2-5 • Greenfield
rileyfestival.com
Available in 2-color and 4-color
Mini Ad
2.125 x .5
2.125 x 7.3125
Not available in 4-color
Available in Black or 2-color
Display ad payments are due in full by January 7, 2015.
A late fee of $100 will be assessed for payments post marked after January 7, 2015.
July 31, 2014
6
to become a member.
DISPLAY ADVERTISING REQUIREMENTS
ARTWORK SPECIFICATIONS
Black or 2-color ad sizes (width x height in inches)
black and red 485u
• Full-page, 4.5 x 7.3125
• 1/2-page horizontal, 4.5 x 3.5
• 1/2-page vertical, 2.125 x 7.3125
• 1/4-page, 2.125 x 3.5
ARTWORK REQUIREMENTS
Print-ready artwork to be provided by advertiser.
Acceptable formats:
• Acrobat PDF (8.0 or higher), exported as 2-color (not RGB,
see correct pdf export below), compression is at least 300 or
none.
(Note: If possible, please check that ads are 2-color and not 4-color
or RGB in the full version of Adobe Acrobat.)
4-color ad sizes (width x height in inches)
• Center Spread - 9.75 x 7.3125 (ad will cross gutter)
• Full-page, 4.5 x 7.3125
• 1/2-page horizontal, 4.5 x 3.5
Correct pdf export
4-color cover ad sizes (width x height in inches)
Inside front and back covers
• BLEED - 5.5 x 8.5
• TRIM - 5.25 x 8.25
(Note: Live matter is to be kept at least .3125” in from all
trim edges.)
REVISE YOUR 2014 AD FOR FREE!
If you ran an ad in the 2014 Indiana Festival Guide, the
text of your ad can be revised for you at no cost. Instead
of submitting new artwork, communicate your text
changes to your Regional Account Executive.
DISPLAY AD MATERIAL CHECKLIST
1. E mail acceptable formatted file to your
Regional Account Executive.
• Adobe InDesign (CS4 or higher), with all fonts and images
packaged.
• Adobe Illustrator EPS (CS4 or higher), convert text to
outlines and include all images.
- Remove all extra spot colors from ad.
• Photoshop files, resolution must be 300 dpi minimum for
grayscale or CMYK images. For 2-color ads, use spot channels
or create a duotone.
(Note: If creating the entire 2-color ad in Photoshop you must save
the file as an .eps or a .psd. Savinag as a jpg will not preserve the 2
colors but will convert it to either CMYK or RGB.)
- Duotone Tip: when creating a duotone image in
Photoshop, adjust the curves of each of the two colors
instead of using 100% of each which makes the images
appear “muddy.” (See page 6 for Duotone sample)
2. Email completed insertion order.
Display ad payments are due in full by
January 7, 2015. A late fee of $100 will be
assessed for payments post marked after
January 7, 2015.
Unacceptable formats:
• PageMaker • Publisher • Word • Quark • Corel Draw
July 31, 2014
7
to become a member.
CONTACT YOUR REGIONAL
ACCOUNT EXECUTIVE TO
PARTICIPATE.
NORTH
NORTH
TERRI GRABILL
Northern Indiana Tourism
Development Commission
PO Box 588
110 West Waterford St.
Wakarusa, IN 46573
p: 574.862.6162
[email protected]
EAST
CENTRAL
and EAST
KATY CAVALERI
Magnify Marketing
PO Box 124
Whiteland, IN 46184
p: 317.535.4291
[email protected]
WEST,
SOUTH CENTRAL
and SOUTH
DARLA S. BLAZEY
1220 N Sapphire Dr.
Jasper, IN 47546
p: 812.630.1311
[email protected]
WEST
CENTRAL
SOUTH CENTRAL
ALL CORPORATE
ADVERTISERS
BRYAN APOLSKIS
Sequence Event
Management
p: 317.490.4640
[email protected]
SOUTH
ISFA is Open to
Partnerships!
Amenity Insurance
Exclusive benefit
insurance
program for ISFA
members
855-649-4222
In recognition of Hoosier Energy
as a proud sponsor of the
Indiana Festival Guide since 1972
8
Contact ISFA Coordinators
Doug and Mary Helen
Weisheit
[email protected]
765-569-3650

5 festival guide - Indiana State Festivals Association

Transcription

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