Michael Scholze
Transcription
Michael Scholze
Michael Scholze Art Direction Interactive + Print 2008 mini works MICHAEL SCHOLZE [email protected] 314.608.5820 Having a background in illustration, an eye for detail and a passion for creativity, I have planned and executed projects ranging from elaborate multimedia experiences to traditional media solutions. As a strategic art director with a robust style, I strive to push the envelope with every project. I am currently working as a Senior Art Director for NSI (The National System Inc.), a marketing services company in downtown St. Louis. I am a thirty four year old father of two and husband of one with a passion for creative and an addiction to technology. In my spare time I turn wrenches on a modified 1991 mustang and apply the ideas of hot rod modification to my other disciplines. HISTORY The National System, Inc (1919). ~ Senior Art Director 05.15.1998 to 06.16.2000 and 06.19.2001 to Present • Define the scope of the work and execute from blank paper to keylines. • Lead in interactive, web marketing, viral and front-end design/creative projects, as well as mentor and providing design direction for. • Build working relationships of mutual respect with clients and coworkers. • Maintain knowledge of current trends relevant to all design disciplines. • Contribute to team and individual development. Influence:: LLC. ~ Web Designer 06.19.2000 to 06.19.2001 These passions are the inspiration for my self identity, WIDEOPEN full throttle creative and the “WO” piston logo. KNOWLEDGE Illustrator ~ Photoshop ~ QuarkXPress ~ Freehand ~ Streamline ~ Corel Draw ~ ImageReady ~ Fireworks ~ Dreamweaver ~ GoLive ~ BBEdit ~ Flash ~ LiveMotion ~ HTML ~ XML ~ JavaScript ~ Acrobat ~ Flash ~ SoundEdit 16 ~ LightWave 3D ~ Swift 3D ~ Adobe Dimensions ~ Mac OS 7 - X ~ Norton Utilities ~ FTP Protocol ~ Word ~ Excel ~ PowerPoint ~ Windows 95 - 2000 ~ HomeSite • • • • • Define the scope of the work and execute from blank paper to keylines. Work with team of multimedia designers, lead in Flash application design Build working relationships of mutual respect with clients and coworkers. Maintain knowledge of current trends relevant to all design disciplines. Responsible for digital media design, usability design and interface design solutions. Priority One ~ Art Director 04.05.1996 to 05.10.1998 ADDITIONAL SKILLS Flash ActionScripting ~ Illustration ~ Animation • • • • Design T-shirt for various applications. Manual illustration. Separate files for simulated process printing on dark garments. Provide direction and supervision for staff. ACCOLADES 2002 Golden Web Award (International Association of Web Masters & Designers.) - wideopen.ws v.1 2004 Silver TAM Award - Anheuser-Busch Game Room Catalog 2004 Bronze TAM Award - Mercedes Benz Launch Kit 2005 Gold TAM Award - LandRover Way Event Intranet Website. 2006 Gold TAM Award - NSI Identity and Website 2006 Gold TAM Award - NSI Digital Marketing Booth 2006 Gold TAM Award - Mazda Pair-A-Dice Trade Promotion 2006 Best in Class TAM Award - Here’s to Beer Marketing Website Quickpoint ~ Production / Retouching 02.08.1995 to 03.21.1996 • Retouch art and render CRA films. • Prepare films for litho printing. • Build working relationships of mutual respect with clients and coworkers. Freelance Web Design 04.05.1994 to Present Budshop.com CHALLENGE Anheuser-Busch wanted to re-design their e-commerce site and improve on search engine ranking's while employing and 21 gate log-in screen. SOLUTION We delivered a look that was not brand specific while implementing features that made the experience easier to shop. Current 21 gate log-in screens were causing problems with search engine spiders crawling recent content. By using a Modal window we were able to put the 21 gate log-in inline, making the page content readable by search engines. Flash buckets were embedded with Javascript while alternate content mirrored these buckets. This also provided a solution to indexing the flash content. getasam.com CHALLENGE SAM wanted a site that stood out from the competition while making the brand seem more friendly. SOLUTION We focused the brands name and pushed the human factor with the name “sam”. A layered color scheme makes the site easy to scan while cheeky language focused on the human element. An interactive container gives the user an opportunity to perform a “mini” tour showing of some of the benefits and communicates in the first person. eMZee CHALLENGE Mazda wanted to appeal to younger drivers SOLUTION We came up with an underground Battle of the Bands viral campaign where users voted on local bands . Here’s to Beer Marketing HTBMarketing.com is a marketing resource for Beer Wholesalers. This site is a resource for wholesalers of any brand giving them the tools to promote beer consumption offer distilled spirits. HTBMarketing won a 2006 best in class TAM award. apogee Identity for NSI’s proprietary asset management application suite. CUSTOMIZER ePLANNER FEATURE ITEM LIST MANAGER/RELATIONSHIP SURVEY CREATIVE LIBRARY Budweiser Bar Set Packaging concepts for Anheuser-Busch’s “Brewmasters Club” bar set. Icelandic Glacial H2O P.O.S concepts for Anheuser-Busch’s Icelandic Glacial H2O. Delicious Promotional concepts for Anheuser-Busch’s Heres to Beer campaign