NNFA Today - July 2004 c3 - Natural Products Association
Transcription
NNFA Today - July 2004 c3 - Natural Products Association
Volume 18, No. 7 / July 2004 TODAY Timely Communications from the National Nutritional Foods Association INSIDE Legislative News: DSHEA Attacked on Hill Page 5 Science News: Soy Fights Endometrial Cancer Page 7 Food & Nutrition News: Longevity of Low-Carb Page 8 NNFA would like to thank this year’s participating show sponsors! This issue of NNFA Today is sponsored by the following company: Conference Highlights Industry professionals attend NNFA’s annual natural products convention and trade show for high-quality educational opportunities. A wide variety of in-depth seminars and technical, informational workshops are all part of the educational offerings at NNFA 2004 to help you improve and expand your business. Rep.Chris Cannon Rep. Frank Pallone, Jr. Reps. Chris Cannon and Frank Pallone, Jr. Keynote Address: The View from Capitol Hill Saturday, July 17 These Washington veterans will offer the inside perspective on current and potential legislation that will affect the natural products industry and business. Michael T. Murray, N.D. Opening Keynote: Syndrome X— The Link to Cardiovascular Disease, Obesity and Diabetes Friday, July 16 Dr. Murray, widely regarded as one of the world’s leading authorities on natural medicine, will address the health implications of Syndrome X and what can be done to prevent or reverse it. Fred Pescatore, M.D. Closing Keynote: Low-Carb “Done Right” is Based on Science, Not Hype Sunday, July 18 Pescatore, former associate medical director at the famed Atkins Center, will offer ideas to improve quality and legitimacy of low-carb products and put them in a sensible nutritional context. Featured Speakers We’ve gathered a prestigious group of industry professionals and experts to help you build your business awareness, tackle your marketing challenges, and understand scientific advancements, health trends and regulatory and legislative developments. Ethan M. Balk, M.D., M.P.H.: Omega-3 Fatty Acids and Cardiovascular Disease Matthew J. Budoff, M.D., F.A.C.C.: 21st Century—Cardiovascular Risk Reduction T. Colin Campbell, Ph.D.: Nutrition and Health: What Does the Future Hold? Jery Cochern: True Holism: how to Improve Your Customers’ Health and Protect Your Own Bottom Line Steven French: Consumer Trends in Today’s Natural Products Marketplace Frances Hume, S.P.H.R.: What You don’t Know Can Hurt You…and Your Business: Federal Employment Laws All Employers Should Know About and Follow Jay Jacobowitz and Rekesh Amin, Esq.: What Can You Say About the Products You Sell Kat James: The Truth About Beauty Linda Page, N.D., Ph.D.: Foods That Flatter Carol Simontacchi, C.C.N.: The Holistic Heart: Healing the Heart of a Woman (and Her Husband Too) and Too Tired to Tango Sands Expo and Convention Center Las Vegas, Nevada Get a Healthy Perspective on Your Business The Show with a Healthy Perspective Register now to attend the industry’s longest running trade show. Visit www.nnfa.org/tradeshow or call (800) 966-6632, ext. 246 for more information. Conference: Friday–Sunday, July 16–18 Trade Show: Saturday–Sunday, July 17–18 Volume 18, No. 7 / July 2004 TODAY Timely Communications from the National Nutritional Foods Association INSIDE Legislative News: DSHEA Attacked on Hill Page 5 Science News: Soy Fights Endometrial Cancer Page 7 Food & Nutrition News: Longevity of Low-Carb Page 8 NNFA Members Saved More Than $750,000 Using FedEx A Save Our Supplements Web Site Launched A s part of a major effort to educate consumers across the United States to take action to ensure the Dietary Supplement Health and Education Act (DSHEA) is not overturned, a new Web site has been launched: www.saveoursupplements.org. The Save Our Supplements Web portal will allow consumers to express their opinions to Congress and the media about the need to maintain access to safe, affordable and effective dietary supplements. The new Web site is sponsored by the Coalition to Preserve DSHEA, a non-profit organization comprised of major suppliers of dietary supplement products and services as well as leading industry trade associations, including NNFA. The Coalition was created early this year to enhance the industry’s presence and influence in achieving favorable public policies on Capitol Hill. “More than seven out of 10 consumers use dietary supplements,” said David Seckman, who heads NNFA as well as the Coalition. “If even a fraction of consumers who use these products speaks out for DSHEA, we can make a powerful grassroots impact.” Seckman cited the fact that when DSHEA was making its way through Congress in the early 90s, grassroots support for this bill generated more mail and phone calls to legislators than any other topic since the Vietnam War. Visitors to the Save Our Supplements Web site will be encouraged join an “Action (Continued on page 4) mong the many benefits of membership with NNFA is a special discounted shipping program with the world’s premier freight carrier FedEx. Member suppliers, manufacturers, and retailers can save up to 32 percent by using FedEx Express, FedEx International and FedEx Ground. Last year, NNFA members saved more than $750,000 in shipping expenses by using their FedEx NNFA member benefit! “NNFA members really appreciate this partnership with FedEx,” said Adam Finney, NNFA’s membership director. “With the volume of products this industry moves everyday, it was only fitting to align with the world’s premier air and ground delivery company and offer a way for members to receive significant discounts on the shipping services they frequently use. In many cases, our members are saving more on their shipping than they pay in annual dues to the association, proving that it literally does pay to belong to NNFA.” For more information about the benefits of NNFA membership including discounted shipping with FedEx, contact Adam Finney at (800) 966-6632, ext. 230, or e-mail [email protected]. ❦ Among the many benefits of NNFA membership is a special discounted shipping program with the world’s premier freight carrier FedEx REGULATORY & LEGISLATIVE NEWS FDA Publishes Final Rule on Detention of Suspect Food T The rule applies to food for which the agency has credible evidence that it presents a threat to humans or animals he Food and Drug Administration announced in May 2004 the final rule establishing procedures for administrative detention of food under the authority of the Public Health Security and Bioterrorism Preparedness and Response Act of 2002 (Bioterrorism Act). This new authority applies to food for which the agency has credible evidence or information that it presents a threat of serious adverse health consequences or death to humans or animals. “Identifying and removing contaminated food from the food supply is an essential part of responding to terrorist acts,” said Dr. Lester M. Crawford, acting FDA commissioner. “This rule describes how the FDA can hold food in place while it initiates legal action in court to seize it and permanently remove it from commerce. Alternately, our experts can determine that the food is safe, and the detention order may be terminated. Either way, consumers are protected.” Under the final rule, FDA may detain an article of food on the strength of credible evidence or information resulting from an inspection, examination, or investigation. A copy of a detention order, approved by the FDA district director of the district where the article of food is located, would be given to the owner, operator, and/or agent in charge of the place where the article of food is located and to the owner of the food provided the owner’s identity can be determined readily. Detained articles of food would then be held in secure locations, as determined by FDA and may not be transferred from that location without FDA approval. A detention may not exceed 30 days, and violation of a detention order is a prohibited act. The new rule implements one of four key provisions of the Bioterrorism Act. Two provisions were issued by FDA in October 2003, which require that all domestic and foreign facilities that manufacture, process, pack or hold food that will be consumed in the U.S. to register with the FDA, and that the agency receive a prior notification of all food imported or offered for import into the U.S. regardless of whether it will be consumed in the U.S. FDA plans to issue the fourth final rule shortly, which will cover the establishment and maintenance of records that identify the immediate previous sources and immediate subsequent recipients of food to help FDA track food implicated in future emergencies. For more details on the rule, visit www.fda.gov/bbs/topics/news/ 2004/NEW01073.html ❦ Ephedra Still Legal as Conventional Food? Editor’s note: Due to recent inquiries regarding the use of ephedra in conventional food form, NNFA general counsel Sidley Austin Brown & Wood prepared the following clarification on this issue. T he Food and Drug Administration’s (FDA) April 12, 2004 rule only barred the sale of ephedra in dietary supplement form. That rule does not bar conventional foods from the market. However, there are significant hurdles that would need to be overcome to legally market ephedra in conventional food form. Any ingredient contained in a conventional food must either be approved as a food additive, or must be “generally recognized as safe” (GRAS) in the publicly available scientific literature at the intended dosage. Ingredients marketed in conventional foods that are not approved food additives or GRAS risk FDA enforcement action. In discussion documents outlining the ephedra rule, FDA has stated that “Ephedra is not Generally Recognized as Safe for food 2 www.nnfa.org and not approved for use as a food additive.” A company could try to convince FDA to change its position, but that would require strong safety data, which would likely be the subject of intense FDA scrutiny. Should ephedra-containing products remain in retail stores, FDA has a variety of enforcement tools that it can use, including warning letters, seizure of the product, injunction against the manufacturers and distributors of such products, and criminal prosecution of violators. It should be noted that food products containing ephedra can be subject to the same range of enforcement actions because FDA takes the position that the ingredient is not GRAS and is therefore “adulterated.” States have also been active in pulling ephedra-containing products from the shelves, and do so without regard to whether the products are positioned as dietary supplements or conventional foods. ❦ NNFA Today, Volume 18, No. 7 / July 2004 REGULATORY & LEGISLATIVE NEWS By Sidley Austin Brown & Wood, NNFA General Counsel Q Low-Carb Food Claims What is the status of “low-carb” claims for foods? Until recently, the Food and Drug Administration (FDA) had taken the position that “low-carb” claims are impermissible as Nutrient Content Claims because they are not authorized by the Food, Drug and Cosmetic Act or by any FDA regulations. However, it appears that the agency may be forced to change its position. Q What is FDA proposing to do? Citizen Petitions have recently been filed by the Grocery Manufacturers of America (GMA), Kraft Foods and ConAgra Foods asking FDA to change its position on carbohydrate claims by establishing Nutrient Content Claims for “Carbohydrate Free,” “Low Carbohydrate,” “Excellent/Good Source of Carbohydrate,” as well as relative claims for carbohydrate levels (for example, “Less Carbohydrates than ...”). In addition, Nestle Prepared Foods Company has filed a Citizen Petition asking that the Nutrient Content Claim for “lean” be expanded to apply to a broader array of products. In March, FDA issued a “Fact Sheet” stating that it intends to initiate rulemaking proceedings for Nutrient Content Claims for carbohydrates. Q Will FDA address “net-carbs”? In its Fact Sheet, FDA said that it intended to provide “guidance” to food manufacturers on the use of the term “net” in relation to the carbohydrate content of food. However, ConAgra’s Citizen Petition pushes the agency to do more than this and to issue a rule that would require a full disclosure of the meaning of “net-carb” statements on food labels. FDA will have to address this request in its rule on carbohydrate claims. Q What is the difference between a rule and a guidance? A rule, or regulation, must be followed and is enforceable by law through warning letters, injunctions, seizures, or even criminal prosecutions. A guidance, in contrast, simply offers FDA’s view of how something should be done. Industry tends to use guidances as insight on the agency’s views. In addition, the time involved for each process differs. A rulemaking is quite lengthy and involves the solicitation of public comment at each stage. A guidance may simply be published by FDA in final form. In March 2004, FDA stated that it intends to initiate rulemaking proceedings for Nutrient Content Claims for carbohydrates Q When will FDA take action? FDA has stated that it intends to act on the carbohydrate issue this summer. ❦ Low-Carb? Net-Carb? Carb-Free? NNFA Today, Volume 18, No. 7 / July 2004 www.nnfa.org 3 REGULATORY & LEGISLATIVE NEWS Save Our Supplements Web Site Launched (Continued from page 1) List” to receive notification about pending legislative actions and other updates. NNFA will work closely with the site’s organizers on an outreach program to involve NNFA retailers in helping to disseminate information to their customers about the campaign. NNFA and the site’s organizers will be working Tell Congress to Save Our Supplements: E-mail a prepared message to your legislators urging them not to support changes to DSHEA, which would limit people’s access to products that help keep them healthy. “NNFA recognizes the pivotal role retailers can play in getting the word out to their customers that DSHEA is in jeopardy,” said Seckman. “We plan to work closely with the Save Our Supplement campaign organizers to provide our member health food stores with the tools they need to help us build our consumer army of activists.” ❦ Become a Voice for Supplement Choice: Stay abreast of legislation that affects your access to dietary supplements by signing up to receive updates and action alerts. on an outreach program to involve NNFA retailers in helping to disseminate information to their customers Alert the Press: Get the word out to media about the importance of understanding the truth about DSHEA. You can search for local media by ZIP code, find the contact information of a particular editor or reporter you want to write to, or search a database of media outlets by name or state. Send an SOS to Your Friends: Encourage your friends to participate by sending them an “SOS,” a message alerting them to take action against the efforts by some legislators to create roadblocks to supplement access. The Coalition to Preserve DSHEA is a non-profit organization comprised of major suppliers of dietary supplement products and services as well as leading industry trade associations and other supporters. Its activities, which are funded through donations, include personal meetings with members of Congress and their staff to educate them about the important role DSHEA plays in keeping America healthy. 4 www.nnfa.org NNFA Today, Volume 18, No. 7 / July 2004 REGULATORY & LEGISLATIVE NEWS Legislative Update Critics of DSHEA Sound-Off at Capitol Hill Events H ouse and Senate events on June 8 delivered a one-two punch to the industry and the Dietary Supplement Health and Education Act (DSHEA). First, Reps. Henry Waxman (D-Calif.) and Susan Davis (D-Calif.) hosted an event designed to educate Capitol Hill staffers about the “hidden dangers” of dietary supplements and why current law, DSHEA, should be changed. As has previously been reported, Waxman and Davis are cosponsors of a bill, H.R. 3377, that would amend the law to subject dietary supplements to Food and Drug Administration (FDA) oversight similar to prescription and over-the-counter drugs. Those in attendance heard representatives from long-time DSHEA critics Consumers Union (publisher of Consumer Reports Magazine) and the Center for Science in the Public Interest voice their support for H.R. 3377 and their concern that DSHEA does not adequately protect consumers. Grassroots campaigns to pass and protect DSHEA—both in 1993 and NNFA’s current campaign—were cited as examples of the industry’s ability to influence congressional policy-making. Attendees were warned that health food stores have been very effective in spurring consumers to action and that congressional offices can expect to hear from them and their customers. Senate Hearing Offers Retrospective on DSHEA Following the House briefing, the oversight subcommittee of the U.S. Senate’s Committee on Governmental Affairs held a hearing titled the “Dietary Supplement Safety Act: How is FDA Doing 10 Years Later?” The purpose of the hearing was to determine what is needed to make the FDA more effective. Although Sen. Richard Durbin (D-Ill.) is the ranking member of this subcommittee and not its chair, the agenda was clearly his. In fact, the hearing itself was titled after Durbin’s bill, S. 722, which NNFA Today, Volume 18, No. 7 / July 2004 NNFA and others in the industry have strongly opposed. Although S. 722 mandates pre-market testing of stimulants, Durbin questioned panelists about other ingredients that could potentially be unsafe, even those “grandfathered” under DSHEA. Although panelists from the industry and even FDA presented evidence that DSHEA both safeguards consumers while promoting access and education, Durbin was not swayed, saying “It’s clear DSHEA is an experiment that has failed the American people.” He also expressed dismay that FDA did not convey greater dissatisfaction with DSHEA and reiterated his commitment to see the law changed. Sen. Durbin expressed dismay that FDA did not Victory for DHEA in House Also in June, H.R. 3866, the Anabolic Steroid Control Act, was unanimously passed by the U.S. House of Representatives with an exemption for the safe and beneficial dietary supplement DHEA intact. NNFAis grateful to all who sent messages and made phone calls to key members in the House urging them to keep the exemption for DHEA and not classify it as a controlled substance. Victories such as the DHEA exemption indicate that legislators do listen to their constituents. A companion bill in the U.S. Senate, S. 2195, is currently being considered. To expedite passage and enactment of this bill, the Senate can adopt the same provisions of the House bill, including the exemption for DHEA. If the Senate decides to pass a bill with provisions that are different from the House bill, these bills will need to be reconciled in a conference committee. NNFA will be monitoring the progress of the S. 2195 to ensure DHEA continues to receive the protection it deserves in the Senate. ❦ www.nnfa.org convey greater dissatisfaction with DSHEA and reiterated his commitment to see the law changed 5 SCIENCE NEWS Traditional Herb Use for Arrhythmias This literature summary is part of the HerbClip, an educational mailing service of the American Botanical Council Editor’s Note: The authors of this article caution that only highly-trained clinicians should attempt therapy in patients with serious heart conditions and clinicians with little experience should refer patients to a cardiologist. Simple sedative herbs such as motherwort and skullcap are recommended for mild arrhythmias not related to heart disease 6 C linicians frequently encounter patients with cardiac arrhythmias (irregular heartbeats). Antiarrhythmia drugs can have adverse side effects, and patients and clinicians often seek out botanical options. This article reviews herbs that can regulate heart rhythm and their clinical uses. Motherwort (Leonurus cardiaca) is used for minor arrhythmias that are not caused by underlying heart disease. This herb has a sedative effect and may reduce anxiety. It has been recommended for patients whose heart palpitations are caused by hyperthyroidism. Although the active constituents of motherwort have not been characterized, there are no known contraindications or safety issues. Motherwort is typically administered as a tea made from fresh leaves and flowers and consumed three times a day. Valerian (Valeriana officinalis), skullcap (Scutellaria lateriflora), passionflower (Passiflora incarnata), jujube (Ziziphus jujuba), and kava (Piper methysticum) are other choices for treating minor arrhythmias. These herbs are less specific than motherwort, but can help normalize abnormal heart rhythms caused by anxiety, stress, or other minor conditions. Most have long histories of safe use and adverse effects are generally not reported in clinical trials. The authors express the opinion that the evidence linking kava consumption to liver damage is very limited and weak and that kava is a beneficial herb that can and should be used safely. Night-blooming cereus (Selenicereus grandiflorus) is traditionally used in patients with general arrhythmias. It is believed to be therapeutic for palpitations related to menopause and anxiety, and it may be helpful for patients with congestive heart failure. Little is known about the active constituents, and there are no published clinical trials. A fresh plant tincture of the stem and flower is typically taken three times a day. Rauwolfia (a.k.a. Indian snakeroot; Rauvolfia serpentina) is a potent and specific antiarrhythmic herb. It contains a combination of alkaloids that prevent several types of arrhythmia. Side effects of rauwolfia include nasal stuffiness and constipation, and the herb is reported to have many drug interactions and con- www.nnfa.org traindications. A tincture made from the whole plant is taken three times a day. Lily-of-the-valley (Convallaria majalis) is another strong herb for treating more serious arrhythmias. Its active constituents include glycosides and flavonoids. Patients taking lily-ofthe-valley should be advised to increase their consumption of potassium-rich fruits and vegetables to guard against potassium loss. This herb should not be taken with potassium-wasting drugs. Lily-of-the-valley is typically taken three times a day as a fresh plant tincture. Patients should not exceed the dosage recommended by a qualified health care practitioner. Hawthorn (Cratageus laevigata) is the best-known herb for heart ailments. It is recommended as a chronic therapy for nearly all types of arrhythmias. In clinical trials, hawthorn reduced tachycardiac (rapid heartbeat) arrhythmias in patients with congestive heart failure. There are no known adverse effects or contraindications for hawthorn. The leaves, flowers, and berries of the plant are used and the herb can be taken three times a day as a tea, tincture, or standardized extract. In summary, hawthorn is recommended as a gentle tonic for all arrhythmias. Simple sedative herbs such as motherwort and skullcap are recommended for mild arrhythmias not related to heart disease. Night-blooming cereus, rauwolfia, and lily-of-thevalley offer more potent, but potentially more toxic, options and require careful dosing and monitoring. ❦ —Heather S. Oliff, Ph.D. The American Botanical Council provides this summary and the above article as an educational service. ABC does not warrant that the data is accurate and correct, nor does distribution of the enclosed article constitute any endorsement of the information contained or of the views of the authors. To join ABC, call Debbie Jones at (512) 926-4900, ext. 106. Or call for a free catalog of herbal education material. NNFA Today, Volume 18, No. 7 / July 2004 SCIENCE NEWS Science Briefs Soy Fights Endometrial Cancer Eating soy foods regularly may help reduce the risk of endometrial cancer, according to research published in the British Medical Journal (2004, vol.328: 1285). Researchers compared levels of soy food (measured as amounts of either soy protein or soy isoflavones) in the diets of nearly 1,700 Chinese women with their risk of endometrial cancer. Of the total, 832 women had already been diagnosed with endometrial cancer and 846 were randomly chosen as controls. Specifically, researchers calculated the adjusted odds ratio between endometrial cancer incidence and soy intake over a five-year period. They found that women who consumed the least amount of soy had an 85 percent risk of contracting the disease, while those with the highest intake had a 67 percent risk. Women who Lack of Fiber, Minerals May Lead to Birth Defects contracting the Pregnant women whose diets lack nutrients such as fiber, iron, magnesium, niacin, and plant proteins may be up to five times more likely to give birth to a baby with spina bifida. In a study published in the Journal of Nutrition (2004, vol.134: 1516-1522), a research team from the Netherlands used a food frequency questionnaire to compare data of nutrient intakes from 106 mothers who had given birth roughly two years prior to babies with spina bifida. The mothers were compared to 181 control mothers. Results indicated that mothers with spina bifida babies had significantly lower intakes of fiber (seven percent), plant proteins (seven percent), iron (six percent), magnesium (six percent), niacin (four percent), and polysaccharides (four percent) than control mothers. Zinc Hastens Pneumonia Recovery in Children The addition of zinc to standard antimicrobial treatment may help speed up recovery from pneumonia in children, according to a study consumed the least amount of soy had an 85 percent risk of disease while those with the highest intake had a 67 percent risk published in The Lancet (2004, vol.363: 1683-1688). A team of researchers randomly assigned 270 children, age two months to 23 months to receive either 20 milligrams of elemental zinc or placebo, in addition to the regular antimicrobial treatment until discharge. Children who received zinc recovered from severe pneumonia an average of one day earlier and were discharged from the hospital an average of one day earlier. ❦ New NNFA Backgrounders L-theanine, Lutein, and Lycopene NNFA’s department of science and quality assurance together with the Committee on Product and Label Integrity (ComPLI) develop positions, referred to as “backgrounders,” on key scientific topics. The complete list of backgrounders is available at www.nnfa.org/ services/science/background.htm NNFA Today, Volume 18, No. 7 / July 2004 www.nnfa.org 7 FOOD & NUTRITION NEWS Low-Carb Diet Will Last… If Its Promises are Kept, Says Recent Report by Mintel T hrough the 1990s, low fat diets failed to prevent weight gain, opening the door for low carbohydrate diets, originally frowned upon by the medical establishment, to earn adherents and gain credibility. Within this context, Americans have embraced the promise of the low-carb lifestyle. A May 2004 report on low-carb foods from Mintel, a consumer intelligence supplier, finds that over 50 percent of Americans have tried the diet in the past, are currently on the diet or are cutting back carbs, or would try it in the future. Following are highlights from Mintel’s exclusive consumer research. Low-Carb Attracts Weight-Conscious Americans Despite government efforts to promote a balanced diet through the Food Guide Pyramid and numerous best-selling diet books, commercial diet programs, and fitness options, the population as a whole is still eating an unbalanced, high-calorie diet that has led to weight gain and its associated health problems. Americans do not easily abandon their high-calorie, high-carbohydrate counterparts or follow recommended practices. They do not exercise or cut calories in the proportions one would expect given the percentage of people who need to lose or maintain weight. This represents a significant opportunity for a low-carb lifestyle, which claims to address both weight and health concerns among the public. With constant news regarding Americans’ struggle with obesity, low-carb diets appeal by including high fat products that before were considered taboo. According to Mintel’s research, seven percent of adult respondents report that they are currently on a low-carb diet. An 8 www.nnfa.org additional 33 percent are carb-aware—they are not officially on a low-carb diet but have cut down on their sugar and carbohydrate intake. When projected to the U.S. adult population as a whole, an estimated 83.6 million adults are either on a low-carb diet or have reduced their carb intake, a significant potential market for manufacturers to consider in creating low-carb products. Whether the perception of low-carb foods as healthier is a fad or becomes a generally accepted principle will primarily be due to whether low-carb foods continue to meet consumers’ needs in terms of diet, taste, and price. Another determining factor will be whether a low-carb diet is supported or supplanted by new medical research. Consumers Buying Patterns Starting to Change Mintel’s research shows that eating habits and perceptions of carbohydrates have begun to change. Consumers report that they are eating less pasta and potatoes and consuming more meat, seafood, and poultry. However, unit sales data has shifted by only a few percentage points for many high-carb products. It remains to be seen whether consumers have fundamentally changed their eating habits for the long run or will abandon low-carb products in favor of the next best diet to come along. However, there is ample evidence to encourage food manufacturers, retailers and restaurateurs to include low-carb products in their product portfolios. Low-Carbers are ‘Lifers’ Low-carb dieters are interested in losing weight and think it is also a healthier and more natural way to eat. While many respondents NNFA Today, Volume 18, No. 7 / July 2004 FOOD & NUTRITION NEWS For a limited time, Mintel is offering the full report to NNFA members for an exclusive 15 percent discount. Call Caroline Sack at Mintel at (312) 943-5250 for more information or to order a copy of the report. Only 13 percent of lowcarbers report that they initially lost weight on a believe the low-carb diet is a fad, low-carbers are generally pleased with the results of their carb cutting. The majority say that they have not regained weight and report that cutting carbs will remain a part of their routine for life. Some 42 percent of low-carbers have been limiting their carb intake for more than 6 months even though more than 40 percent of them also report that it is hard to stay on a low-carb diet for more than a few months at a time. Only 13 percent of low-carbers report that they initially lost weight on a low-carb diet but have since gained it back—an encouraging success story. In general, low-carb dieters and those who are carb-aware exhibit similar consumption behavior with one major exception— low-carb dieters are much more likely to report that they have “totally stopped” eating a particular high carb food (such as pasta or boxed foods). Low-carb dieters and carb-aware consumers were also likely to report that they wished their supermarkets carried more low-carb products and indicated a likelihood of being willing to pay a premium price for these offerings. Outlook is Bright From Mintel’s consumer research, as well as trade articles, sales data and new product introductions covered in this report, it appears that the low-carb trend will have traction in the market. The key questions to be addressed are whether the low-carb diet can live up to its promises of helping Americans lose weight and slow the rise in diabetes and other maladies without causing consumers too much pain in maintaining the diet or in being able to afford the premiumpriced low-carb products that are increasingly entering the market. NNFA Today, Volume 18, No. 7 / July 2004 Manufacturers, retailers, and restaurateurs can capitalize on the market demand for low-carb foods but need not charge too high a premium or lose sight of the importance of having high quality, good tasting products. The U.S. government and public policy organizations interested in these topics will work even harder to stem the tide of obesity, diabetes and other health concerns that can be mitigated by diet and exercise. These efforts will most likely encourage consumers to eat a diet lower in carbohydrates and to exercise. One sign of success is the amount of attention paid to a topic. As more and more media stories appeared in 2003 about low-carb foods and books as well as the obesity epidemic, there was bound to be a backlash. Television news programs, magazines, newspapers and others have begun to question the health claims of the low-carb adherents and recommend that consumers stick to a more balanced diet. If there is credible medical research that discredits the diet or if another diet begins to steal its thunder, then product sales could be damaged. Manufacturers and marketers will need to be cognizant of overexposure and keep abreast of the medical research and media coverage on the low-carb lifestyle, official diets, and competing dietary recommendations. ❦ low-carb diet but have since gained it back ABOUT MINTEL Established in 1972, Mintel incorporates Mintel Reports, Global New Products Database (www.gnpd.com), and Mintel Consultancy. Mintel is a leading global market research firm with offices in Chicago, London, and Sydney. For more information on Mintel, please visit www.mintel.com. www.nnfa.org 9 TRADE SHOW NEWS Get a Healthy Perspective on the Hottest Natural Products from NNFA 2004’s Exhibitors (Exhibiting companies and corresponding booth numbers as of June 4, 2004; show sponsors are indicated with boldface type) AAC Consulting Group 107 Advanced Nutritional Innovations, Inc. 939 Allerpet 631 Aloe Jaumave 349 Aloe Life International, Inc. 736 Aloecorp 1316 Alpha Packaging 208 Alta Health Products, Inc. 618 Alternative Medicine Magazine 640 Amazing Grass 756 American Biosciences, Inc. 841 American Health/ Home Health 1038 American Herbal Products Association 653 Americare Health 753 Andean Natural Products 1055 ANEW International 750 Anipron, A.C. 348 AOAC International 101 Aquagen International Inc. 548 Archon Vitamin Corporation 1016 Arizona Nutritional Supplements 1029 Ark Naturals Products for Pets 1257 Asher’s Chocolates 1439 At Last Naturals, Inc./ Lucky Tiger 947 Atkins Nutritionals, Inc. 811 Aubrey Organics, Inc. 1144 Avalon Natural Products 744 Ave Maria Laboratories 117 Ayurceutics 1031 Baja Bob’s Low-Carb Beverages 1529 Bar Charts, Inc. 223 Barlean’s Organic Oils 828 Basic Media Group, Inc. 406 Bass Brushes 544 Better Nutrition Magazine 1208 Betty Lou’s Inc. 1430 Big Train, Inc. 1258 Bio International Inc./ Organic Food Bar Inc. 1014 Bio Nutraceuticals 739 Biocalth Int’l, Inc. 635 Biochem Sports & Fitness 400 Biotech Corporation 1421 Bluebonnet Nutrition Corporation 805 BNG Enterprises 1319 Bodyonics, Ltd. 425 Boulder Bar 231 Brevail 728 Brighter Life Products 420 BrookLine Herbs 220 CAG Functional Foods 112 California Association of Naturopathic Physicians1154 10 www.nnfa.org Cancer Control Society 121 Capsugel, A Division of Pfizer, Inc. 200 Carb Answer 1038 Carb Fit 1347 Carbolite Foods, Inc. 415 Carbsense Foods, Inc. 1444 Carlson Laboratories, Inc. 600 CC Pollen Co 1322 Century Systems 718 Champion Nutrition 327 Cherry Marketing Institute (CMI) 347 Chicago Importing Co. 1140 539 CHLORENERGY® Christophers Original FormulasNature’s Systems Inc. 433 Citra-Solv, LLC 1331 Clayton College of Natural Health 1323 Collective Wellbeing 848 Consultants Association for the Natural Products Industry (CANI) 649 Coral, Inc. 1619 Cortislim 119 Country Life Vitamins 400 CRC Insurance Services 344 Crystal Star Herbs 535 Cytodyne, LLC 425 Daskalides Low Carb Belgian Chocolates 1335 The Deborah Ray Show 1054 Deerland Enzymes 102 Delicious Living Magazine 546 Deliciously Slim Natural Foods, LLC 1331 Dendy’s 329 Dependable Merchandise 1155 Desert Essence 400 Designing Health Inc. 528 Diva International, Inc. 747 doc’s Guide, Inc./Wellcore 210 Dr. Smoothie 1256 Eagle Research 124 Earth 944 Earth Power 445 Earth Science 1148 Earth’s Bounty 550 ECR Software Corporation 1117 Emerita 1044 Ener-G Foods Inc. 1233 Energy Times Magazine 322 Enzymatic Therapy 421 Enzymedica, Inc. 1122 EPI/Moducare 831 Essential Formulas Incorporated 1026 Essiac From Rene M. Caisse RN 1025 Ethical Nutrients 330 Exousa Nutrition Products 1621 Fantastic Foods 1142 Far-Infrared Saunas 1036 FedEx 852 Fischer & Wieser Specialty Foods, Inc. 1234 Fit Fruit & Vegetable Wash1428 Flora, Inc. 314 Food For Life Baking Co. 1136 Foods By George 1447 Fountain Of Youth Technologies, Inc. 1205 French Meadow Bakery 1449 Fresh Wave 844 Frey Vineyards 1250 FTH Nutraceuticals 648 Gaboa 350 Garden Of Life 837 GCI Nutrients 311 Gematria Products, Inc. 621 George’s Aloe/ Warren Laboratories 214 GFR Pharma Ltd. 735 Ginseng Science Inc. 933 Give Life 448 GLC Direct LLC 430 GliSODen 438 GoForLife Labs 219 Good L Corp./ Big Basket Co. 1056 Gram’s Gourmet 1453 Greenbison, Inc. 1229 Greenvalley LLC 639 The Hain Celestial Group, Inc. 1425 Hair No More.Com 1152 Hallelujah Acres 733 Harmony Cone Ear Candles950 Hawaiian Herbal Blessings, Inc. 647 Health From The Sun/ Arkopharma 1121 Health King Enterprise & Balanceuticals Group, Inc. 1053 Health Plus, Inc. 928 Health Products Business 1249 Heaven Sent Naturals 221 Herbal Sanitary Pad Manufacturer 557 Herbayu ™ 437 Heritage Family Specialty Foods 1244 High Energy LabsFountain of Youth 1620 Highland Laboratories 1220 Himalaya USA 723 Homeopathy & Herbal Labs450 H-P Distributors 1333 HVL, Inc./Qmelt 742 ICON Health & Fitness 225 Idea Sphere Inc. 952 IFP Custom Processing Group 105 Incubation 1138 Independence Distributors1036 Innovative Health Products Inc. 537 Innovative Natural Products 1018 InstaFiber/Pharmavite 842 Instant Gourmet 1338 Inverness Medical, Inc. 126 IPT Corp 111 Iron-Tek 400 Irwin Naturals/ Nature’s Secret 609 ISS Research 431 1003 Jarrow Formulas, Inc.® Jean Enterprises 1146 Juvo Inc. 1422 Kane’s Gourmet Products1339 Kashi Company 1227 Kay’s Naturals 1337 KGK Synergize Inc. 113 Konjac Foods 1156 Kyowa Hakko USA 1248 Labrada Nutrition 1441 Laid in Montana Emu Products/ MERC (Montana Emu Ranch Company) 650 Lakewood Organic & Premium Juice Company 1139 Lane Labs 730 Lewey’s Eco-Blends, Inc. 652 Liberty Richter 1125 Licata Enterprises 814 LifeTime®/Nutritional Specialties, Inc. 808 Lifexpand 839 Lily of the Desert 1221 Littleford Day Inc. 100 Living Naturally 1617 Lizard Lips, LLC 850 Long Life Beverages 400 Longevity Plus 345 Longjiang River Health Products 645 Lotus S.W., Inc. 1057 Low Carb Creations 1341 Low Carb Enchantments 1457 Low Carb Foods Distribution 1530 Low Carb Lifestyle Distributors 1435 LowCarb Success 1629 LTX Digital Label 114 MACA MAGICHerbs America 521 Maca Power™ Navitas Naturals 1519 MacNut Oil, LP 1128 Maitake Products, Inc. 116 Mangoxan-Mangosteen Supplements 128 Martha Olson’s Great Foods, Inc. 1320 Masada Marketing Corp. 1045 MD Labs/Wellements 325 Medallion Laboratories 1446 Mia Rose Products, Inc. 1052 NNFA Today, Volume 18, No. 7 / July 2004 TRADE SHOW NEWS Michael’s Naturopathic Programs 1107 Micro Touch, Inc. 752 Midwest Low Carb Distributors 1448 MillCreek Botanicals 1050 MLO/Genisoy 1133 Modern Products/ Fearn Natural Foods 1127 Morningstar Minerals 1058 MPT Korea 125 MuscleTech Research & Development 428 MyChelle Dermaceuticals 748 Nasaline 948 National Enzyme Company 622 National Nutritional Foods Association (NNFA) 823 Native American Botanics 519 Natren Inc. 531 Natrol, Inc. 304 Natural Balance 605 Natural Factors 1000 Natural High 745 The Natural Marketing Institute 218 Natural Path/Silver Wings 619 NaturalCare Products 930 Naturally Clear, Inc. 949 Naturally Vitamins 1119 Nature’s Answer 628 Natures Benefit, Inc. 536 Nature’s Best 737 Nature’s Dream 741 Nature’s Formulary 1116 Nature’s Health Co. 436 Nature’s Secret/ Irwin Naturals 609 Nature’s Way 409 New Chapter Inc. 1027 Next Proteins 725 NHK Laboratories, Inc. 1200 Noble Harvest Food Company 1451 No-Miss Healthy Alternative Cosmetics 1020 Nordic Naturals, Inc. 840 North American Pharmacal, Inc. 412 NOW Foods 308 NPIcenter 435 NSF International 211 NuLiv Science USA, Inc. 638 Nutraceuticals World 222 Nutri Sport Pharmacal 106 Nutri-Books Corp. 612 Nutrica 1218 Nutricology 1219 Nutrition 21, Inc. 122 Nutrition Now, Inc. 542 Nutritox 1237 O’Donnell Formulas, Inc. 131 Office of Dietary Supplements, National Institutes of Health 118 Oleomed America, Inc. 1149 Omega Products, Inc. 720 Once Again Nut Butter 1348 OptiPure™ & Soft Gel Technologies, Inc.® 108 OrderDog, Inc. 615 Organic by Nature 216 Organic Fiji 1110 Organix-Neem 1046 P.C. Teas Co. Inc. 1358 Palko Distributing Co., Inc.1010 Para Labs/Queen Helene 1047 Paragon Laboratories 318 Peter Gilliam’s Natural Vitality 1040 PetGuard, Inc. 1028 Pharmessen, Inc. 441 PhytoCeutical Formulations 523 Phyto-Plus, Inc. 520 PINNACLE 425 Planetary Formulas 1222 Polyerga Plus 120 Poly-MVA 758 Productos Armonia 450 Productos Perlis 348 Protec Laboratory 129 Pure & Basic Products 847 Pure De-lite Products, Inc.1349 Pure Essence Labs 800 Pure Planet Products 216 Pure Solutions 630 Quality Of Life Labs, Inc. 942 Queen Bee Gardens 1615 R. Donnelly & Associates, Inc. 103 Rainbow Acres 1328 Rainbow Light Nutritional Systems, Inc. 1033 Ra-Zen Relief Inc. 538 RealSalt 1129 Reliance Private Label Supplements 1111 Renew Life 533 Retail Insights 655 Rice Expressions 1526 RidgeCrest Herbals, Inc. 1201 Rosie’s Gold, Gringo Billy, R. Kyle & Max 1336 Sabinsa Corporation 110 Sabre Sciences, Inc. 620 Sahm Yook Foods 1527 Salada Green Tea 755 Sanjiu-Vitahut International Products, LLC 204 Scientific Bio-logics The Professional’s Distributor 1247 Scooter Snacks, LLC 1455 Sedona Laboratories, Inc. 549 Seelect Tea Inc. 1625 Select Nutrition Distributors 830 Serenity 2000 It’s Magnetic!351 Shari Lieberman’s Metabolic Management 633 SierraSil 227 Simply Coconut 1626 Skylar Haley 1228 SoftGel Technologies & OptiPure Ingredients 108 Solgar Vitamin & Herbs 937 Solstice Medicine Company 320 Sorbee International Limited 1340 Source Naturals 1222 The Source 1216 NNFA Today, Volume 18, No. 7 / July 2004 2004 The Show with a Healthy Perspective Sovereign Silver by Natural-Immunogenics 319 Spectrum Organic Products, Inc. 1423 Steel’s Gourmet Foods 1439 Stevita Co. Inc. 1236 Sun Chlorella USA 1623 SunGold Foods 1242 SunLabel/Complete Earth Products, LLC 1456 Superior Trading Company 104 Tahiti Trader 1523 Taste For Life Publications1628 Tea Body’s 1147 Tea Tree Therapy, Inc. 1048 TeaTech, Inc. 1130 Tecnobotanica 449 The Campaign to Label Genetically Engineered Foods 754 The SoyNut Butter Company 1525 Threshold Enterprises 1222 Tishcon Corp. 522 Tofutti Brands Inc. 1627 Total Shaving Solution 1049 Trace Minerals Research1021 Tradimex Equipment & Supply Inc. 104 TRC Nutritional Laboratories 316 Tree of Life 816 Tribest Corp/Green Power International 1325 TrimSpa 529 Trinity College of Natural Health 1520 Tropical Oasis, Inc. 228 Tropical Traditions 1041 TruWell Health & Wellness Products 230 Tummy Honey & Stretch Out Stretch Mark Solutions 746 Tundra Trading, Inc. 1318 TwinHealth Juicer 447 Twinlab 952 U.S. Mills, Inc. 1225 UAS Laboratories 607 United Natural Brands 1416 United Natural Foods, Inc.1416 Universal Taste 1452 UV Natural Sunscreen 849 Valen Labs, Inc. 346 Valerie Saxion’s Silver Creek Labs 637 Vaxa International 641 Virgo Publishing 212 Virox 1616 Vitamer Labs 312 Vitamin Research Products 633 Vitamin Retailer Magazine, Inc. 540 Vitanica 1203 VitaTech International, Inc. 721 VIVO 439 Wakunaga of America 1007 Wally’s Natural Products 115 White Egret Ear Candles 1021 Whole Foods Magazine 1202 Wild Flavors, Inc. 1141 Wilke Resources Inc. 419 Wisdom Natural Brands 1330 Wobenzym USA 1119 World Organic Corp. 814 Xenadrine 425 Xlear, Inc. 1419 Youthful Essentials by Sun Country Naturals 749 ZAND, Herbs for Kids, NatraBio, bioAllers 1618 Zero Carbarita 1458 www.nnfa.org 11 INTERNATIONAL NEWS Understanding Codex Alimentarius Editor’s Note: To help members better understand the complexities of the Codex Alimentarius Commission, NNFA publishes articles from time to time regarding the organization and its activities. What is Codex Alimentarius? Codex guidelines are not enforceable Codex Alimentarius (Codex) is a joint venture between the World Health Organization (WHO) and the Food and Agriculture Organization (FAO) that works toward establishing food standards. The membership of Codex consists of over 160 countries. International non-governmental organizations, such as consumer, academic or industry bodies, may attend Codex meetings as observers. as law in any Does Codex set standards for dietary country unless expressly adopted by supplements? Yes. Codex’s Committee on Nutrition and Foods for Special Dietary Uses (CCNFSDU) focuses on dietary supplements. Among other issues, CCNFSDU has been considering appropriate minimum and maximum amounts of vitamins and/or minerals in a supplement. that country Are Codex standards binding on companies selling dietary supplements in the United States? Codex guidelines are not enforceable as law in any country unless expressly adopted by that country. In the United States, the Dietary 12 www.nnfa.org Supplement Health and Education Act of 1994 (DSHEA) governs the sale of dietary supplements sold domestically. DSHEA will continue to do so regardless of Codex activities unless Congress decides to adopt the Codex standards. For this reason, it is important to remain vigilant about Codex activities. What recent actions has Codex taken on dietary supplements? At the last meeting of the CCNFSDU, Codex agreed to drop its proposed 100 percent RDI upper limit for vitamin and mineral ingredients in dietary supplements. In addition, CCNFSDU abandoned a proposed standard that would have required all dietary supplements to carry a statement that the products should only be taken on the advice of a nutritionist, dietitian or doctor. Are there other recent actions by foreign bodies that could impact NNFA members? Yes. On June 10, 2002, the European Union (EU) adopted Directive 2002/46/EC of the European Parliament and of the Council on the approximation of the laws of the Member States relating to food supplements. The Directive established harmonized rules for the labeling of food supplements and introduced specific rules on vitamins and minerals in food supplements. In contrast to DSHEA, the Directive relies on a positive list of vitamins and minerals which may be used in the manufacture of food supplements. Member States were required to comply with the Directive by July 31, 2003. On July 16, 2003 the Commission adopted a proposal for a regulation on the use of nutrition and health claims made on foods (Proposal No. COM (2003) 424). The legislation would further define nutrient claims for food, and would require authorization by the European Food Safety Authority for health claims made on food products. The legislation is still in the process of being reviewed and debated by the European Parliament and the Council of Ministers. On November 10, 2003, the European Commission proposed a Regulation setting out common rules for the voluntary addition of vitamins, minerals and other substances such as herbal extracts to foods (Proposal No. COM (2003) 671). The proposed legislation would harmonize the different rules in Member States and allow the free movement of foods with added nutrients throughout the EU. It would also create a list of approved vitamins, minerals and other substances, establish minimum and maximum levels for adding different nutrients to foods, and require labeling indicating which nutrients have been added to each product. The legislation is still in the process of being reviewed and debated by the European Parliament and the Council of Ministers. ❦ NNFA Today, Volume 18, No. 7 / July 2004 GENERAL NEWS NNFA Board of Directors Executive Committee: Paul Bennett, President Harvest Moon Natural Foods, Olathe, KS R. Mark Stowe, Past President Nutrition Cottage, Delray Beach, FL Jim Hopper, Treasurer Tree of Life, St. Augustine, FL Gary Hume, Chair, Supply Council Nutraceutical Corp., Park City, UT David Taylor, Chair, Retail Council Nature’s Harvest Market & Deli, Tampa, FL Board of Directors: Gary Barrows Bluebonnet Nutrition Corp., Sugar Land, TX Howard Chasser Jandi’s Nature Way, Oceanside, NY Randy Dennin Capsugel, Greenwood, SC Ryan Drexler Country Life/Desert Essence, Hauppauge, NY David Heilman General Nutrition Corp., Pittsburg, PA Harvey Kamil NBTY, Inc., Long Island, NY Exclusive Report Coming Soon to NNFA Members N NFA members will get invaluable insight on consumer demands with the upcoming report, Consumer Trends in Today’s Natural Products Marketplace. This report, a joint project of NNFA and the Natural Marketing Institute (NMI), a leading consulting, market research, and business development firm specializing in health and wellness, will help retailers and suppliers learn how to capitalize on multiple market trends for a broad spectrum of nutritional foods and supplements and other related goods and services. Attendees at NNFA 2004 in July, the association’s annual convention and trade show, will get special advance copies of the report. All NNFA members will receive a mailed copy in the August issue of NNFA Today. ❦ 2004 Capitalizing on Opportunities in Today’s Natural Products Marketplace An Exclusive National Nutritional Foods Association Research Report Published by The Natural Marketing Institute This report is a joint project of the National Nutritional Foods Association (NNFA), the nation’s oldest and largest trade organization for natural products, and the Natural Marketing Institute (NMI), a leading consulting, market research, and business development firm specializing in health and wellness. The report was specifically designed to identify consumer trends and opportunities in the natural products marketplace for retailers. Soodi Kick Nuts ’N Berries, Atlanta, GA Richard League Mothers Cupboard Natural Foods, Spokane, WA Jim Lemsky Hain Celestial Group, Uniondale, NY Jim Lewis Sunseed Natural Foods, Inc., Juneau, WI Richard Merriam GCI Nutrients, Burlingame, GA Marianne Morgan Health Habit, San Andreas, CA Matt Murray Green Acres Natural Foods Market, Wichita, KS Scott Presnall Advantage Sales & Marketing, Irvine, CA Debra Short Debra’s…Naturally, Shawnee, OK Jim Smith Apple-A-Day Health World, Gadsden, AL Carrol Wells Honey Bee Natural Foods, Brownwood TX NNFA Today, Volume 18, No. 7 / July 2004 Mission Statement NNFA Today is the official publication of the National Nutritional Foods Association (NNFA). It serves as a comprehensive, authoritative source for practical information that natural food retailers and suppliers need to succeed in the marketplace. It provides thought-provoking, timely information on all aspects of the natural products industry and NNFA encourages dialogue among members on professional concerns and views. The views and opinions presented by contributors to NNFA Today are their own and not necessarily those of NNFA. Further, NNFA makes no warranty or representation as to the accuracy or sufficiency of the information contributed by outside sources,and assumes no responsibility or liability regarding the use of such information. Editorial Director: Tracy Taylor Executive Editor: George Sun Editor: Amanda Thomason Graphic Designer: Kimberly Carter Printing: Network Printing, San Dimas, CA Send inquiries to NNFA at: 3931 MacArthur Blvd., Suite 101, Newport Beach, CA 92660 (800) 966-6632 Fax: (949) 622-6266 e-mail: [email protected] www.nnfa.org 13 NNFA delivers again: up to 32% off select FedEx shipping. ® Because you belong to NNFA, you’re entitled to save up to 32% on select FedEx Express and FedEx Ground shipments. It’s the FedEx Association Advantage — another great advantage for members of NNFA. Simply call 800.966.6632, ext. 236. ® ® ® Your NNFA Member Discounts Up to 32% off Select FedEx Express Shipments Up to 18% off Select FedEx Express International Shipments Up to 21% off Select FedEx Ground Shipments Up to 10% off Select FedEx Home Delivery® Shipments Discounts are off published rates and cannot be combined with other offers or discounts. Discounts are exclusive of any FedEx surcharges, premiums, or special handling fees and are not available to package consolidators. Eligibility for discounts subject to FedEx credit approval. See the terms and conditions in the FedEx Service Guide for more details. Program may be discontinued at any time, and rates are subject to change. Varying discounts apply per service. FedEx First Overnight®, FedEx SameDay®, FedEx® International Next Flight, FedEx International First®, FedEx International Priority DirectDistribution®, FedEx® 10kg Box, FedEx® 25kg Box, FedEx International Priority Plus®, and FedEx International MailServiceSM not included. Eligible services subject to change. © 2004 FedEx. All rights reserved. TODAY 3931 MacArthur Blvd. Ste 101 Newport Beach CA 92660 MEMBERSHIP NO. PRE-SORTED STD U.S. POSTAGE PAID SANTA ANA, CA PERMIT NO. 3
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