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Presenting Partner:
Organiser
Host Partner:
SPONSORS Verlags GmbH
Theodorstr. 42–90 (Building 11)
22761 Hamburg, Germany
Tel.: +49 (0) 40 / 41 33 00 8-0
Fax: +49 (0) 40 / 41 33 00 8-49
Email: [email protected]
Internet: www.sponsors.de
SPONSORS is the leading German-language producer and provider of information in the sports business industry. Besides supplying unique, comprehensive
information, SPONSORS also makes the leading platforms available to enable
market participants to interact with one another. The portfolio ranges from
media coverage (print, online, TV) to conferences and corporate events.
Premium Partners:
The monthly SPONSORS magazine supplies in-depth analyses and extensive
journalistic coverage of background information. SPONSORS online provides
exclusive news on a daily basis and is considered an indispensable news platform for the industry. Moreover, SPONSORS is the publisher of reports and studies on topics of special interest.
The annual SPONSORS conferences cover all aspects of relevance to the industry and, with a total of 300 speakers and 3,000 participants, are the top events
in Europe for their field. SPONSORS conferences offer a knowledge transfer at
the highest level, and are the leading platforms for professional networking in
the sports business industry. Moreover, SPONSORS is the host of a number of
corporate events.
www.sponsors.de
Lounge Partners:
3–4
February 2014
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CCD Congress Cente
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Leading names, controversial discussions, entertainment,
coverage of all relevant topics, and the perfect opportunity
to meet with the most important decision-makers in the
sports business industry – all in one place. With over 1,600
participants, the SpoBiS has been Europe’s leading sports
business meet for many years now.
www.spobis.com
Partners
Presenting Partner
Repucom
Repucom as the Presenting Partner for the SpoBiS – a partnership that is now entering its second year. Repucom, the global leader in sports sponsoring research, and
the SpoBiS, Europe’s largest sports business conference, are united by one common
aim: to further professionalise the sports business market on an international level
together in the coming years. Repucom conducts market research, performs media
evaluations, and advises clients on the facts and background for their sponsoring
success. 1,400 employees in 18 countries ensure local expertise in sports marketing
coupled with global data and expertise. The best brains, state-of-the-art technology
and an international network make Repucom the leading global research and consultancy provider in the sports sponsoring industry, and the ideal partner for the
SpoBiS. In spring 2013, Repucom combined its sports marketing research brands
Sport+Markt and IFM Sports to create a uniform global presence. Repucom thus
brings together 25 years of experience in the sports business industry.
Host Partner
As the central link in Düsseldorf’s network for sporting events, the sportAgentur
Düsseldorf is a competent point of contact and source of ideas for event organisers, sports associations, sponsors and the general public. It markets its varied
range of events against this backdrop, conveying the dynamic and cosmopolitan
image of Düsseldorf as a sports city far beyond the city and state boundaries.
Key tasks include the mediation of and support for sporting events in addition
to aspects such as financing, planning, organisation, communication and event
realisation. The sportAgentur Düsseldorf is also the point of contact for support in
elite sports and for the funding of talented young athletes. Partners
04
Photo: SPONSORS/picture alliance
sportAgentur Düsseldorf
05
Insights
Digital, social, emotional:
sponsorship and its many facets
T
Photo: picture alliance
he fact that sponsorship is a suitable tool to boost awareness of a company or
enhance a brand’s image is meanwhile common knowledge. Sponsorship can achieve
even more though: in recent years, the communication form has developed constantly,
and is today implemented in a variety of formats. Thus SPONSORS devotes a number of
special interest forums at SpoBiS 2014 to this core topic within the industry. The subject of
“employer branding” will be among those considered for the first time, for every company
seeks qualified workers and managers. So why not activate the company’s sponsorship
to make it stand out from the competition as a strong employer brand? New and social media are also increasingly important in sponsorship, as is the use of moving images
and creative storytelling. Companies such as Adidas, Coca-Cola, Commerzbank, Deutsche
Telekom, HypoVereinsbank, Mercedes-Benz and Randstad will explain at the SpoBiS 2014
just how digital sponsoring, editorial content marketing, and the skilful, creative activation
of advertising commitments can be used effectively. Moreover, one forum will be devoted
entirely to the 2014 FIFA Football World Cup, allowing advertising companies to present
their activation concepts on the road to Brazil and experts to discuss the particularities of
the South American market.
Sixty partners
for the first time
(New) media – and
how to use them correctly
F
F
S
ootball sets the tone not only in the sports business
industry but also at the SpoBiS 2014 in Düsseldorf.
International marketing of the football Bundesliga, the
Financial Fair Play (FFP) scheme, women’s football and
the 2014 FIFA Football World Cup in Brazil will all be
covered. Participants can additionally look forward to
a compelling discussion on “commercialism versus the
romanticism of football”. Carsten Cramer (Borussia Dortmund), Martin Kind (Hannover 96), and actor and Schalke
04 fan Peter Lohmeyer will discuss the “thin line between
maximising turnover and catering to fan interests”. Participants can also look forward to programme items on
basketball, boxing, golf, handball, cycling, the Special
Olympics, tennis, table tennis and winter sports.
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or the first time in its 18-year history, there will be
over 60 partners at the SpoBiS. The sports city of
Düsseldorf will play host to the conference for what will
be the fourth time, and Repucom will once again assume
the role of Presenting Partner. The Women’s Tennis Association (WTA), the umbrella organisation for women’s
tennis, is a new Lounge Partner. Social Commerce AG investment agency will also be present at the conference
as a Premium Partner for the first time. Other Premium
Partners include the pan-European channel Eurosport,
broadcaster Mediatec, pay TV station Sky Germany, and
Europäische Sponsoring-Börse (ESB), which will confer
the Sports Marketing Award at the SpoBiS 2014 for what
will be the eleventh time.
The “beautiful game”,
boxing, tennis and more
econd screen, augmented reality and social commerce have long since arrived in sports business.
However, for many sports managers, use of these new
and social media still holds challenges. For a lot of sports
rights holders, the digitalisation process is still very much
in its infancy. Thus, it is all the more important to learn
from the experiences of others. Examples of best practices and recommendations for action will therefore be
offered in a number of different special interest forums at
the SpoBiS 2014 – presented both by experts from outside
of the field and sports managers. What’s more, pointers
will be provided on how sporting disciplines can access
the media and best present themselves, and what sport
can learn from the music industry and other industries.
07
Speakers
Higher and cheekier: from Rummenigge to Valcke
Günthardt, Markus | Porsche Tennis GP
Versicherungscup
Albrecht, Sven | Special Olympics
Gutendorf, Rudi | Football trainer
Roest, Steve | Viagogo
Althoff, Stephan | S20 / Deutsche Telekom
Heidemann, Britta | Olympic champion
Röttgermann, Thomas | VfL Wolfsburg
Ammermann, Martin | Düsseldorf Congress
Hellmann, Uwe | Commerzbank
Schade, Michael | Bayer 04 Leverkusen
Antonitsch, Alex | Bet-at-home Cup
Heyder, Wolfgang | Brose Baskets
Schalberger, Thomas | Peugeot
Kitzbühel
Huefnagels, Dirk | HypoVereinsbank
Schenk, Franziska | ARD
Arp, Hans-Jörn | CDU
Jaksche, Jörg | Former professional cyclist
Schenk, Sylvia | Transparency International
Bauer, Bernhard | DHB
Jung, Andreas | VSA / FC Bayern Munich
Schindler, Martin | Adidas
Beckers-Schwarz, Moritz | FC Schalke 04
Kind, Martin | Hannover 96
Schmidt, Carsten | Sky
Bender, Tom | DFL Digital Sports
Kishi, Hiro | Deutsche Telekom
Schmidt, Christoph | Oddset
Bentlage, Karsten | Akzio!
Kürten, Stefan | EBU
Schröder, Stephan | Repucom
Bohmann, Frank | DKB HBL
Lehmann, Jan | DFL
Schulz-Hanßen, Eicko | GC St. Leon-Rot
Büchs, Matthias | RTL Interactive
Lina, Michael | AS&S
Sedlaczek, Esther | Sky
Christoffel, Matthias | Bitburger
Lopez, Manuel | Perform
Sonneveld, Maurice | 1. FC Köln
Cording, Sebastian | CMS Hasche Sigle
Lösch, Jochen | Traffic Sports
Uphoff, Christine | Randstad
Cramer, Carsten | Borussia Dortmund
Mackerodt, Frank | Smart Beach-Tour
von Hassell, Julian | Social Commerce
Curtius, Friedrich | DFB
Mahr, Hans | Mahrmedia
von Lobenstein, Hubertus | Aimaq von
Daubenmerkl, Bernd | Eurosport Media
Mortsiefer, Lars | NADA
Lobenstein
Daubitzer, Jörg | DFL Sports Enterprises
Mronz, Michael | MMP
Wacker, Jörg | FC Bayern Munich
de Grahl, Julian | CTS Eventim
Mühlenbeck, Sven | Fortuna Düsseldorf
Wagner, Martin | Team Marketing
Dorn, Christian | PSD Bank Köln
Ness, Frederick | Sauerland Event
Wolfarth, Philip | ServusTV
Felsing, Stefan | German Tennis Federation
Pommer, Jan | Beko BBL
Wontorra, Laura | Sport1
Feyh, Annette | Hyundai Motor Deutschland
Reckwitz, Lars | Hamburger SV
Zitzmann, Armin | Nürnberger
Grunwald, Heike | Sauber F1 Team
Reichel, Sandra | Nürnberger
Versicherungsgruppe
08
Harald Schmidt | Entertainer
and presenter, Sky
Peter Lohmeyer | Actor and
Schalke fan
Britta Steffen | World swimming champion and Olympic
medalist
Jérôme Valcke | Secretary
General, FIFA
Christian Seifert | Chairman
of the Management Board,
German Football League DFL
Claude Ruibal | Global Head
of Sports Content, YouTube/
Google
Dr. Joachim Schmidt |
Member of the Management
Board, Mercedes-Benz Cars
Steffi Jones | Director for
Women’s and Girls’ Football,
German Football Association
Nick Robinson | Marketing
Director, Coca-Cola
Timo Boll | Professional
table tennis player
Adami, Jörg | Deutsche Sporthilfe
Karl-Heinz Rummenigge |
Chairman, FC Bayern Munich
Selection of speakers:
Clemens Tönnies | Chairman
of the Supervisory Board, FC
Schalke 04
2014 FIFA Football World Cup, will also make his debut at
the event. Conference participants can additionally look
forward to hearing from the chairman of Schalke’s supervisory board Clemens Tönnies, actor and Schalke fan Peter
Lohmeyer, and Karl-Heinz Rummenigge. The chairman
of FC Bayern Munich will answer questions on the treble
champion and talk about the difficulties of implementing
the Financial Fair Play scheme.
he programme for the SpoBiS 2014 has now been set:
120 speakers will take to the stage at the CCD Congress
Center Düsseldorf for the eighteenth edition of Europe’s
largest sports business conference. Organiser SPONSORS
is pleased to confirm that it has successfully won entertainer and Sky presenter Harald Schmidt for the event for
the first time. FIFA Secretary General Jérôme Valcke, who
will answer questions on the state of preparations for the
T
09
Programme | 1st and 2nd conference
Rubrik
days
Programme | 1st and 2nd conference days
The conference days at a glance
1st conference day
9:30 - 12:00 |Forums
Sponsoring goes digital
Page 12
Ticket (resale) market
Page 15
Sport location marketing
Page 15
Growth prospects in sport
Page 16
Content strategies in sport
Page 19
11:30 - 13:00 |Break
13:00 - 13:30
|Speed networking
13:00 - 15:30
|Forums
Page 19
Pay TV
Page 20
Sport and politics
Page 23
More efficient moving image communication
Page 25
Sponsorship activation at 2014 World Cup
Page 25
Sport and law: doping
Page 27
15:30 - 16:00
|Break
16:00 - 18:20
|Main stage
Page 28
From 18:30
| Get-together and Speed networking
Page 28
2nd conference day
10:30 - 13:00 |Forums
10
The football Bundesliga
Page 31
Employer branding
Page 32
Digital innovations
Page 35
Broadcasting sport on TV
Page 36
Women’s tennis
Page 36
12:30 - 14:00
|Break
14:00 - 16:30
|Main stage
Page 39
From 16:30
| After-work party
Page 39
Full details at
www.spobis.com
11
Programme | 1st conference day
Sponsoring goes digital
In cooperation with
3 Feb. | 9:30 – 11:30
9:30
The digital playing field:
Sponsorship extension and brand reinforcement through social effects CS
Christian Henne | General Manager HenneDigital
9:50
Staying in touch with the fans: social media strategy on and off the race course CS
Heike Grunwald | Sponsoring Acquisition Manager, Sauber F1 Team
10:15
Social, digital, congenial: How Adidas makes its partnership with the DFB into an experience CS
Marc Oltmann | Football Communications Manager, Adidas
10:40
With FC Bayern into the Champions League:
How Unicredit is activating its sponsorship in the digital era C
Dirk Huefnagels | Global Head Marketing Retail, HypoVereinsbank
11:00
Measurable sponsorship activation: Digital media measurement and valuation P, D
Paul Smith | CEO, Repucom
Luca Benini | Vice President Sales EMEA, Socialbakers
12
D Discussion
K Keynote
C 1:1 chat
P Presentation
eng
English
CS Case Study
eng
13
Ticket (resale) market
In cooperation with
3 Feb. | 9:30 – 11:30
9:30
The customer is king: Using CRM tools to create targeted added value P
Julian de Grahl | Managing Director, CTS Eventim
9:55
Service, not the black market: How to leverage tickets as a marketing tool CS
Sven Mühlenbeck | Board Member for Stadium Management, Fortuna Düsseldorf
10:15
Farewell black market: The road to an internal club exchange market CS
Dirk Bertram | Project Manager – Ticket Exchange Introduction, VfL Wolfsburg
Philipp Deipenbrock | Head of Ticketing, Bayer 04 Marketing
11:00
Viagogo: Friend or foe? D
Stefan Merx | Freelance journalist and football fan
Steve Roest | Head of Business Development, Viagogo
Sport location marketing
In cooperation with
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3 Feb. | 9:45 – 11:25
9:45
Vice champion, sports ambassador, testimonial: Timo Boll, more than just an athlete C
Timo Boll | Professional table tennis player, Borussia Düsseldorf
10:05
4,500 athletes, 12 sports venues, an “inclusive city”:
Insights into organisation of the 2014 Special Olympics CS
Sven Albrecht | National Manager, Special Olympics Germany
10:30
Viktoria, FC, Podolski: PSD Bank’s sponsorship strategy in the Rhineland CS
Christian Dorn | Head of Marketing, PSD Bank Cologne
10:55
The challenge of city events: How much city can sport take – and vice versa? D
Frank Mackerodt | Organiser, Smart Beach Tour 2013
Martin Ammermann | Managing Director, DüsseldorfCongress Sport & Event
Christian Reif | European long jump champion
CS Case Study
D Discussion
K Keynote
C 1:1 chat
P Presentation
eng
English
15
Growth prospects in sport
In cooperation with
10:00
New TV partner, rising budgets: The impact of the national team’s success on the Bundesliga D
Steffi Jones | Director for Women’s and Girls’ Football, German Football Association (DFB)
Heike Ullrich | Head of Women’s Football, German Football Association (DFB)
10:30
Between location marketing and elite sport:
Why VfL Wolfsburg is investing millions in women’s football CS
Thomas Röttgermann | Managing Director, VfL Wolfsburg
10:50
Events and platforms: How tennis is being developed today P
Alex Antonitsch | Publisher, tennisnet.com and Tournament Director, bet-at-home Cup Kitzbühel
11:10
Mronz replaces Steeb: The new marketing concept for the BMW Open CS
Michael Mronz | Managing Director, MMP Veranstaltungs- und Vermarktungs GmbH
11:30
How the FIA WTCC is gaining speed worldwide with new manufacturers C
Bernd Daubenmerkl | Managing Director, Eurosport Media
CS Case Study
16
D Discussion
K Keynote
C 1:1 chat
P Presentation
eng
English
3 Feb. | 10:00 – 12:00
17
Content strategies in sport
In cooperation with
3 Feb. | 10:00 – 12:00
10:00
The (basket)ball belongs in the net: How the Brose Baskets are boosting their appeal CS
Wolfgang Heyder | Managing Director, Brose Baskets Bamberg
10:25
Relaunch, second screen, self-productions: The HBL’s new moving images strategy CS
Mark Schober | Member of the Management Board, DKB Handball Bundesliga (HBL)
10:50
Ultra-HD in practice: More vivid than reality – and also better? P
Allessandro Reitano | Director of Sports Production, Sky Germany
11:15
The future is now: What comes after club TVb-TV P
Norman Schlomka | CEO Vitec Germany
11:35
Complex data compilation: Live video production and analyses in sailing CS
Marcus Baur | Director, Sailing Team Germany Academy
FAST
DIRECT
EFFICIENT
Speed networking
3 Feb. | 13:00–13:30
The new form of networking
18
To offer participants in the SpoBiS further added value, a speed networking session will be held at the
event for the first time. Those wishing to meet countless new industry players in the shortest of times
should definitely take advantage of this opportunity on the first conference day. If you are interested in
participating in the speed networking session, please sign up directly by emailing [email protected].
CS Case Study
D Discussion
K Keynote
C 1:1 chat
P Presentation
eng
English
19
Pay TV
In cooperation with
13.00
Young and digital: The marketing plans for the 2015 Solheim Cup C
Eicko Schulz-Hanßen | Managing Director, Golf Club St. Leon-Rot
13.20
WWE – a global and unique IP: strategic positioning on the German-speaking market C
Stefan Kastenmüller | General Manager WWE Germany
13.50
New usage behaviour: coverage and quota measurement in the 21st century V
Martin Michel | Managing Director, Sky Media Network
14.10
“Change the view“: A new, innovative form of advertising with the HTC Fan Photographer C
Simon Roth | Marketing Manager DACH, HTC Germany
Karsten Bentlage | General Manager, Akzio!
14.30
So much for “Schalke 05”: How women are asserting themselves in sports media D
Esther Sedlaczek | Presenter, Sky
Laura Wontorra | Presenter, Sport1
Franziska Schenk | Presenter, ARD
Ulrike von der Groeben | Presenter, RTL
CS Case Study
20
D Discussion
K Keynote
C 1:1 chat
P Presentation
eng
English
3 Feb. | 13:00 – 15:00
21
Sport and politics
In cooperation with
22
3 Feb. | 13:00 – 15:00
13:00
A new start for German handball: How league and association are working together D
Bernhard Bauer | President, German Handball Federation (DHB)
Frank Bohmann | Managing Director, DKB Handball-Bundesliga (HBL)
13:25
Untapped potential: The significance of the betting industry for sponsorship in Europe P
Stephan Schröder | Managing Director (DACH), Repucom
13:40
Still no licences: The correct strategy for an uncertain market D
Christoph Schmidt | Managing Director, ODS Oddset Deutschland Sportwetten
Hans-Jörn Arp | Vice President for the CDU faction, Schleswig-Holstein state parliament
Dr. Holger Blask | Director Public Affairs & International Relations, German Football League DFL
Stefan Meurer | General Manager, Maxcat
14:15
Compliance in sport: Shortcomings and how to achieve integrity P
Sylvia Schenk | Senior Advisor for Sport, Transparency International
14:30
Invitations with no catches: How transparent should the sports business industry be? D
Dr. Friedrich Curtius | Office Manager General Secretariat, German Football Association (DFB)
Stephan Althoff | Chairman, S20 and Head of Group Sponsoring, Deutsche Telekom
Jan Pommer | Managing Director, Beko Basketball Bundesliga (BBL)
CS Case Study
D Discussion
K Keynote
C 1:1 chat
P Presentation
eng
English
23
More efficient moving
image communication
In cooperation with
3 Feb. | 13:15 – 14:55
13:15
Violin virtuoso or busker? Successful storytelling in the digital age P
Hubertus von Lobenstein | Chief Executive Officer, Aimaq von Lobenstein
13:40
“The dream team TV show:
How Telekom implements content marketing with popular sports and Hans Sarpei CS
Hiro Kishi | Vice President Sports Sponsoring, Deutsche Telekom
14:05
Millions of views: Branded content in the sport and family region of Serfaus-Fiss-Ladis CS
Josef Schirgi | Managing Director, Serfaus-Fiss-Ladis Marketing
14:25
German football ambassador and patron, Rudi Gutendorf: Awareness for a good cause C
Roland Bischof | Founder, German Football Ambassadors initiative
Rudi Gutendorf | Football trainer and patron, German Football Ambassadors initiative
Sponsorship activation
at the 2014 World Cup in Brazil
In cooperation with
13:30
Beaches, carnival, football – and what sponsors should know about Brazil P
Dr. Jochen Lösch | President International Business, Traffic Sports
14:20
Hyundai Go! Brazil – fans in football fever:
Interaction with the consumers through social media and online CS
Frank Thomas Dietz | Direktor Marketing, Hyundai Motor Germany
14:45
Exclusive platform – also used correctly?
Sponsorship activation for the 2014 FIFA Football World Cup D
Matthias Christoffel | Director Brand Management, Bitburger
Michael Lina | Head of Sports Marketing, ARD Sales & Services
Markus Jaisle | Director Sport, MediaCom
CS Case Study
24
D Discussion
K Keynote
C 1:1 chat
P Presentation
eng
English
3 Feb. | 13:30 – 15:15
25
Sport and law: doping
In cooperation with
26
3 Feb. | 13:30 – 15:30
13:30
The tour of a lifetime: Jörg Jaksche and his career after the doping scandal C
Jörg Jaksche | Former professional cyclist
13:50
Nightmare ending or a nightmare with no end?
Lessons learned from crisis management in professional cycling P
Hans-Michael Holczer | Former team manager, Team Gerolsteiner
14:15
Doping prevention from a sponsor’s perspective P
Dr. Sebastian Cording | Partner, CMS Hasche Sigle
14:35
When all hell breaks loose: Sports scandals in the media – and how to handle them P
Christian Scherg | Managing Director, Revolvermänner
David Ziegelmayer | Lawyer, CMS Hasche Sigle
15:00
Million-euros business vs. combatting doping:
The special role of football in the anti-doping offensive C
Dr. Lars Mortsiefer | Chairman, National Anti-Doping Agency Germany
CS Case Study
D Discussion
K Keynote
C 1:1 chat
P Presentation
eng
English
27
Main Stage
3 Feb. | 16:00 – 18:20
16:00
Greeting
16:10
Harald Schmidt: “Guardiola and I” C
Harald Schmidt | Presenter and entertainer, Sky Germany
16:45
From DFB to VfB: The Mercedes star as the symbol of sport C
Dr. Joachim Schmidt | Member of the Management Board, Mercedes-Benz Cars
and Chairman of the Supervisory Board, VfB Stuttgart
17:15
Break
17:25
Commercialism versus the romanticism of football:
The thin line between maximising turnover and catering to fan interests D
Carsten Cramer | Director Sales & Marketing, Borussia Dortmund | Martin Kind | President,
Hannover 96 | Peter Lohmeyer | Actor and Schalke 04 fan | Philipp Markhardt | Spokesperson
ProFans
18:00
Sports Marketing Award
Laudatory speech: Hans-Willy Brockes | Managing Director, ESB Europäische Sponsoring-Börse
Get-together and speed networking
INCLUDING
SPEED
NETWORK
3 Feb. | 18:30
Networking opportunities aplenty
CS Case Study
28
D Discussion
K Keynote
C 1:1 chat
P Presentation
eng
English
The SpoBiS is offering participants get-togethers on both days, once the programme has come to an
end. Those who did not have time to participate in the speed networking in the morning should most
certainly do so in the evening. Fascinating conversations and new business cards are guaranteed.
29
Programme | 2nd conference day
The football Bundesliga
In cooperation with
30
4 Feb. | 10:30–12:30
10:30
Global reach: The Bundesliga in the digital media P
Dr. Jan Lehmann | Director Strategic Marketing & Product Management, DFL
10:50
Bundesliga in the net: What content will impress social media users? P
Tom Bender | Managing Director, DFL Digital Sports
11:10
Global prospects: How the Bundesliga wishes to double its overseas revenue P
Jörg Daubitzer | Managing Director, DFL Sports Enterprises
11:50
Flight now boarding: How clubs wish to cash in on the Bundesliga’s global reach D
Thomas Röttgermann | Managing Director, VfL Wolfsburg
Michael Schade | Management Spokesman, Bayer 04 Leverkusen
Jörg Wacker | Board Member for Internationalisation & Strategy, FC Bayern Munich
CS Case Study
D Discussion
K Keynote
C 1:1 chat
P Presentation
eng
English
31
Employer branding
In cooperation with
10:30
The career after the career: The relevance of further training for pro athletes C
Britta Steffen | World swimming champion and Olympic medalist
10:50
The “war for talent” – sponsorship as a recruitment tool P
Karsten Bentlage | Managing Director, Akzio!
11:10
The DFB Junior Coach powered by Commerzbank: A different take on employer marketing CS
Uwe Hellmann | Head of Brand Management, Commerzbank
11:30
The F1 job exchange: How to recruit personnel at the race course CS
Christine Uphoff | Global F1 Sponsoring Manager, Randstad
11:50
Elite sport and a career: Solutions and opportunities for companies D
Jörg Adami | Board Member, Stiftung Deutsche Sporthilfe
Britta Heidemann | Olympic medallist and world champion in fencing
Oliver Michels | Managing Director, Ajoint Communication
Kristof Wilke | Olympic Champion and member of Germany‘s men‘s eight
CS Case Study
32
D Discussion
K Keynote
C 1:1 chat
P Presentation
eng
English
4 Feb. | 10:30 – 12:30
33
Digital innovations
In cooperation with
34
4 Feb. | 10:45 – 12:45
10:45
Digital transformation: Understand social, mobile media and wearable technology to succeed P
Prof. Klemens Skibicki | Co-founder German Institute for Communication and Legal
Matters on the Internet (DIKRI)
11:05
The match-free period: A nightmare for fans, or opportunity for digital media? P
Maurice Sonneveld | Manager New Media, 1. FC Köln
11:25
Augmented reality: How to monetarise the stadium through hot spots P
Moritz Beckers-Schwarz | Managing Director, FC Schalke 04 Arena Management
11:45
3D printing: Merchandising and monetarisation to the power of three P
Christian Daudert | Managing Director, Staramba
12:05
The digital age: What has changed for rights holders? K, D
Julian von Hassell | Entrepreneur and President of the Board of Directors, Social Commerce K
Manuel Lopez | CEO, Perform Media Germany
Martin Wagner | Delegate of the Board, Team Marketing
Lars Reckwitz | Head of New Media, Hamburger SV
CS Case Study
D Discussion
K Keynote
C 1:1 chat
P Presentation
eng
English
35
Broadcasting sport on TV
In cooperation with
4 Feb. | 10:45 – 12:45
10:45
Just one screen is no longer enough: The growing importance of second screen P
Matthias Büchs | Member of the Management Board, RTL Interactive
11:10
The new TV gold: Sport and sports rights in the digital era P
Hans Mahr | Founder Mahrmedia
11:30
150 million TV viewers must mean something:
What sport can learn from the Eurovision Song Contest p
Stefan Kürten | Director Sports & Business, EBU | Bettina Brinkmann | Head of TV, EBU
11:55
From cable guys to spider cams: How Servus TV brings the DEL to life CS
Philip Wolfarth | Manager, ServusTV Hockey Night
12:20
The glamour, the action, the nerves: How boxing became a quota guarantee P
Frederick Ness | Managing Director, Sauerland Event
Women’s tennis
In cooperation with
4 Feb. | 11:00 – 13:00
11.00
The glamour of Women‘s tennis: marketing strategies and future markets of the WTA P
Stacey Allaster | Chairman and CEO WTA
11:25
The most popular tournament of the WTA:
How the Porsche Tennis Grand Prix sets the standard worldwide C
Markus Günthardt | Tournament Director, Porsche Tennis Grand Prix
11:45
Sabine Lisicki testimonial: How Peugeot taps emotion to sell cars CS
Thomas Schalberger | Director of Marketing and Communication, Peugeot Germany
12.10
Technical progress in Women‘s Tennis: the support of SAP for the WTA Tour CS
Jenni Lewis | Solutions Architect, Sponsorship Technology, Global Sponsorships SAP
12:30
A new tennis boom in Germany: Why business and media should invest in tennis again D
Stefan Felsing | Vice-President, German Tennis Federation (DTB) | Dr. Armin Zitzmann |
Chairman, Nürnberger Versicherungsgruppe | Werner Starz | Director Marketing & Channel
Development, Eurosport Media | Sandra Reichel | Tournament Director, Nürnberger Versicherungscup
36
D Discussion
K Keynote
C 1:1 chat
P Presentation
eng
English
CS Case Study
eng
37
Main Stage
4 Feb. | 14:00 – 16:30
14:00
Financial Fair Play: Why European football must find its way back to rationality C
Karl-Heinz Rummenigge | Chairman, FC Bayern Munich
14:30
Connect and Interact: How sports rights holders find fans on YouTube P eng
Claude Ruibal | Global head of sports content YouTube/Google
15:00
Between meat processing and the football business:
It’s always crunch time for Clemens TönniesC
Clemens Tönnies | Chairman of the Supervisory Board, FC Schalke 04
15:30
Sponsorship in 2025: A debate on the future of football D
Christian Seifert | Chairman of the Management Board, German Football League DFL
Carsten Schmidt | Head of Sport, Advertising Sales & Internet, Sky Germany
Alfred Draxler | Deputy Editor-in-Chief and Head of Sports, Bild
16:00
Four months to the Fifa World Cup 2014: Are you ready, Mr Valcke? C eng
Jérôme Valcke | Secretary General, FIFA
AFTERWORK
PARTY
After-work party
4 Feb. | 16:30
Bring the SpoBiS to a pleasant close together
38
The official conference programme has come to an end, yet the SpoBiS is by no means over. The evening of the second conference day allows participants ample time and space to discuss new topics in
greater depth, develop business relations, and establish contacts – and to draw the SpoBiS to a pleasant
close together whilst enjoying a cool beverage.
CS Case Study
D Discussion
K Keynote
C 1:1 chat
P Presentation
eng
English
39
Partners
Thank you!
SPONSORS is delighted to be able to count on the support of a strong network of
partners again this year. As the organiser, we would like to thank the many supporters of the 18th SpoBiS for their commitment and the excellent cooperation.
Host Partner:
Lounge Partner:
Presenting Partner:
Premium Partners:
Forum Partners:
Continued overleaf
40
»»»
41
Partners
Continued overleaf
»»»
Suppliers:
Exhibition Partners:
network
42
Medien Partners:
43
At a glance
REGISTER
NOW!
Venue
Imprint
CCD Congress Center Düsseldorf
Stadthalle entrance
The contents of this conference programme
have been prepared by experts in the fields
within the SPONSORS editorial team in cooperation with the SpoBiS partners.
Enter the following in your satnav:
Rotterdamer Str. 144
40474 Düsseldorf, Germany
Executive Editor-in-Chief and Co-Publisher
Marco Klewenhagen
Ticket prices
1-day ticket: € 580*
2-day ticket: € 990*
Travel partner and
Conference hotel
44
Photo: iStock © Oliver Hoffmann
All information about the reduced terms of
our travel partners Lufthansa as well as the
congress hotels Inside Düsseldorf Hafen,
Renaissance Düsseldorf und Courtyard by
Marriot Düsseldorf Seestern can be found on
www.spobis.com/travel
*Plus VAT
Member of the Management Team
Philipp Klotz
Head of the Editorial Team
Florian Oediger
Editorial Team
Holger Rehm (Editorial Team Manager – Conferences), Henning Eberhardt (Editorial Team
Manager – Digital), Peter Bock, Kathrin Hartmann, Matthias Kettenburg, Nils Lehnebach,
Frieder Schilling, Silke Hemminger (PR & Communication)
All information and
registration at:
www.spobis.com
45

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