Print Experience Manager

Say hello to print!
Sitecore Print Experience Manager lets you integrate
print into digital customer conversations
White paper // Say hello to print with Sitecore PXM
Table of contents
Print is still powerful: and now better than ever�������������������������������������������������������������������������������������������������������������������� 3
Sitecore Print Experience Manager (PXM): personalized print, customized control��������������������������������������������� 5
Dynamic brochuring: connecting print into the customer conversation������������������������������������������������������������������ 6
Dynamic cataloging: packaging the right information, beautifully������������������������������������������������������������������������������� 7
Streamlined catalog production: a designer’s dream���������������������������������������������������������������������������������������������������������� 8
The beauty is in the details: price sign generator����������������������������������������������������������������������������������������������������������������� 9
Ensuring consistency: the multilanguage, multichannel challenge���������������������������������������������������������������������������� 10
The price is right: minute-by-minute, across all channels������������������������������������������������������������������������������������������������� 11
Marketers: Everything gets better with Sitecore PXM������������������������������������������������������������������������������������������������������ 12
Designers: Focus on design, not busywork, with Sitecore PXM����������������������������������������������������������������������������������� 13
About Sitecore������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������ 14
Copyright © 2014 Sitecore. All Rights Reserved. This document may not, in whole or in part, be photocopied, reproduced, translated, or reduced to any electronic medium or machine readable form without
prior consent, in writing, from Sitecore. Information in this document is subject to change without notice and does not represent a commitment on the part of Sitecore. Sitecore is a registered trademark of
Sitecore. All other company and product names are trademarks of their respective owners.
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White paper // Say hello to print with Sitecore PXM
Print is still powerful: and now better
than ever
It’s been over 35 years since people first started talking about
“the paperless office.”1 Surprise—paper still plays a huge role
in all aspects of business, for a simple reason: customers still
want it.
Despite a seismic shift to digital communications, the
printed medium is alive and well, even though it’s inefficient
and expensive.
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30% of marketing budgets are spent on the creation
of printed sales and marketing materials by
advertising agencies
The creative design process of these printed
materials comprises about 40% of the actual
production time
Approximately 60% of production time is spent
correcting and reviewing documents
30% of this time is wasted on searching and
re-generating communication materials
90% of all printed communication materials are used
only once.2
Wow.
Finally! Personalized, customized print: Sitecore Print
Experience Manager (PXM) breathes new life into printed
marketing materials, giving everything—from brochures and
product sheets, to catalogs and store signage—a customized
touch, personalized specifically to the recipient.
For the first time, Sitecore integrates print into the customer
journey, creating a cohesive experience as customers
hopscotch between online and offline channels that include
websites, e-commerce, email, social and mobile, print
collateral, in-person meetings, and call center interactions.
1. “The Office of the Future,” BusinessWeek, June 30, 1975
2. Source: “Marketing Communications Demand Creation: Marketing Executive Study”,
Barbara A. Pellow, et. al., Rochester Institute of Technology and keyorganization.com
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White paper // Say hello to print with Sitecore PXM
Leverage your Sitecore investment
How Sitecore PXM works
As a potent complement to the Sitecore Experience
PlatformTM , Sitecore PXM adds exponential value to your
existing Sitecore investment, bringing the power of web
content management to the world of print.
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This white paper will show you:
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How Sitecore PXM works to integrate a company’s
existing knowledge of a customer, from past purchase
history to in-the-moment activity on a website, to
deliver personalized print communication.
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How it can be used to give prospects customized print
media based on their on- and offline behavior.
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How marketers and designers can benefit from this
game-changing solution.
Sitecore CMS serves as the central hub for digital
and print content, as well as print template layouts
created in Adobe InDesign.™
For print content creation, Sitecore PXM has
connectors to Adobe InDesign and Adobe InCopy.™
This allows information like product details and
images to populate not just web content, but also
brochures, catalogs, and other print pieces that can
be dynamically created to meet individual needs.
The result? Printed marketing materials that are
as personalized and engaging as each prospect’s
online experience, nurturing them forward in their
customer journey.
Sitecore PXM
3rd party systems
e.g. ERP, CRM
Designers
Manages: users, content,
workflow, security
and multilingual versions
PXM InDesign
Connector
PXM InCopy
Connector
PXM
InDesign
engine
InDesign
server
Copy filters
Sitecore is based on a simple concept: it brings the structure, flexibility and economies of scale of a
web content management system to personalize the world of print.
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White paper // Say hello to print with Sitecore PXM
Sitecore Print Experience Manager:
personalized print, customized control
Sitecore PXM is based on a simple concept: it brings the
structure, flexibility, and economies of scale of a web content
management system to personalize the world of print.
Before Sitecore PXM
Get control and consistency
Just as Sitecore puts marketing in the driver’s seat of the
website, Sitecore PXM gives marketers new control of webto-print. Instead of sending inconsistent information the old
way, with print materials that are out of date the moment
they come off the press, Sitecore PXM helps ensure that
prospects receive the freshest content through any channel
they interact with in your company.
Sitecore PXM doesn’t just benefit marketers. Designers
remain in control, too—they can still do their work in Adobe
InDesign and Adobe InCopy, creating print templates that
deliver an on-brand, beautiful user experience. Non-designers,
too, can easily make minor edits.
A “single version of the truth”
As illustrated below, Sitecore solves a problem that plagues
marketing organizations everywhere—multiple information
silos that are impossible to synchronize.
By making Sitecore the keeper of all marketing information,
your company will finally have a “single version of the truth”—
and an incredibly effective way to save time and money.
Direct mail
PR
Advertising
In-store materials
Brochure
Website
Customer CMS
Campaign flyer
Quote template
Pricelist
Word files
Excel files
InDesign files
Multiple information silos are impossible to synchronize.
After Sitecore PXM
Direct mail
In-store materials
PR
Advertising
Campaign flyer
Brochure
Quote template
Website
Pricelist
Sitecore Experience PXM
Sitecore Experience CMS serves as the central hub for digital and print content.
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White paper // Say hello to print with Sitecore PXM
Dynamic brochuring: connecting
print into the customer conversation
Your prospect has looked at products on your Nicam3
camera website, and clicked through from an email campaign.
Now that he’s back on the Nicam site, he wants a product
brochure. How can you keep the conversation going as he
shifts from digital channels to print?
Targeted content, just in time
Sitecore PXM is the answer. Based on unique visitor
information and behavior data that’s been collected by the
Sitecore system, Sitecore PXM dynamically targets and serves
up a high-quality brochure that’s right for his needs.
For this prospect, a professional photographer who’s looking
for a new camera, Sitecore dynamically creates a brochure to
motivate his next purchase. This brochure can be based on
any combination of this visitor’s unique information,
including his:
First, the prospect, John Johnson, fills out a short registration on the site that captures basic
information including name, address, budget, and photography interests.
Next, he requests a personalized brochure.
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Explicit behavior on the website, including his
self-selection as a professional photographer
Implicit behavior on the website, like the products
he’s looked at
Response to an email campaign
Purchase history, if he has one, pulling in data
from the external product registration system.
The result? A personalized, customized, printable product
brochure that the prospect can study, using it as an important
tool as he considers his next camera purchase.
Bonus! These same principles can apply in business-tobusiness professional sales environments. After a salesperson
is finished meeting with a prospect, a personalized brochure
can be dynamically created, recapping the products and
information they discussed.
The brochure is created automatically, including Mr. Johnson’s name, a recommended camera
model for his interests, special features, and a QR code that can be scanned to create a
personalized offer that can be applied online or at a Nicam retail store. He can print off the
brochure to study the camera’s features and capabilities, and take it with him to the retail
store to help him remember the camera make and model number.
3. Nicam is a fictional entity, for illustrative purposes only.
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White paper // Say hello to print with Sitecore PXM
Dynamic cataloging: packaging
the right information, beautifully
It’s great to offer customers a lot of choices—but presenting
them all at the same time can be overwhelming. For
companies that offer many products, and/or globally,
Sitecore PXM brings the same focused experience to print
that a prospect enjoys online, creating a printable catalog
that’s just right.
Putting prospects on the path to purchase
With 60 companies located in Europe, the Americas, Asia,
Australia, and Africa, AVK Group specializes in supplying a
wide range of industrial valves for water and gas, sewage
treatment, fire protection, industrial water, and oil and gas.
First, the engineer goes to www.avkvalves.com, which lists
AVK’s six main market segments. She selects Water Supply.
Here, the engineer enters her specifications and other
criteria into the Product Finder’s detailed solution
configurator.
To make its formidable product offering easier to navigate,
AVK uses Sitecore to manage its family of websites, which
are produced in multiple languages. AVK also uses Sitecore
PXM to let prospects dynamically create product catalogs of
products they’re interested in.
Here, an engineer who wants to find an AVK valve for a
specific water supply application can quickly locate the right
product. She is researching ways to control the water level in
a reservoir.
She could browse AVK’s extensive offerings in Water
Distribution, Water Plan Work and Water Transmission, but
to save time she goes straight to the Product Finder.
Yes! There is a valve that meets her needs! She clicks on the
link to find out more about the Float Valve.
Now the engineer can add specific models of the Float
Valve to her Personal Area on the AVK site and print out a
consolidated product catalog.
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White paper // Say hello to print with Sitecore PXM
Streamlined catalog production:
a designer’s dream
Reducing effort, and errors, in catalog production
Unlike an individual driving his unique web experience at
BoConcept.com, more than 40 people are involved in the
production of the BoConcept catalog, which creates the
potential for errors. Project managers, merchandisers,
graphic designers, and stylists work together to create the
perfect look and feel, but mistakes can still happen in the
myriad details.
BoConcept projects a very precise look and feel in every
channel that touches customers, including its stores, website,
catalog, email, and social media. The arrival of its print catalog
is a special event for BoConcept customers. Now, BoConcept
streamlines catalog design and production with Sitecore PXM,
assuring consistency across all channels—including print.
By using Sitecore PXM to populate the catalog with product
descriptions, color and materials choices, SKUs, and other
details pulled in from a constellation of enterprise systems,
the team can instead focus on creating a beautifully
designed print catalog—and not worry about small, but
important, details.
With a mission “to make modern design furniture available to
the urban-minded customer,” BoConcept is one of the world’s
most accessible high-style brands. And a global one, too;
the Denmark-based retail furniture chain has more than 300
stores in over 50 countries around the world.
“The number of people and hours are the same as last year, before we introduced InDesign Server.
But it really has reduced the number of mistakes and errors.”
—Bettina Praestholm,
Graphic Designer, BoConcept
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White paper // Say hello to print with Sitecore PXM
The beauty is in the details:
Price Sign Generator
Any designer can tell you that not every day is filled
with big ideas and grand projects. Administrative
tasks can take up much of any workday.
The right look, feel, and price—globally
At BoConcept, managing price signs at its 300 stores
around the world used to consume a lot of staff time.
But thanks to a solution based on Sitecore PXM,
the time spent on price signs has decreased by 85%.
BoConcept’s Price Sign Generator streamlines an
important, yet mundane, everyday process, freeing
up designers to work on higher-value projects.
First, a BoConcept merchandising manager logs into the Price Sign
Generator application at any in-store computer.
Step 1: Select a category
Step 2: Choose a template
Step 3: Select a product
“This solution has been a bigger success
than we could ever imagine.”
—Mikkel Lautrup, New Media Coordinator, BoConcept
Receive PDF of signs via email—print and post
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White paper // Say hello to print with Sitecore PXM
Ensuring consistency: the multilanguage, multichannel challenge
It used to be that print materials were written first in a
company’s native language and manually translated into
others. The shift to e-commerce, the web, and translation
programs, changed all that. Or did it? It’s still a challenge
for companies to ensure that information is simultaneously
consistent across all channels, especially with fast-changing
products and offers.
Sitecore: An ideal product information repository
MASCOT International A/S is known worldwide for its highquality workwear and safety footwear for craftsmen and
industry. With thousands of SKUs for clothing and footwear
manufactured in multiple colors and sizes, it used to be a big
challenge to update MASCOT’s multiple web sites and print
collateral at the same time.
“We have achieved our goal on reduction
of errors, eradicated double processes
by moving the workload to the correct
people and, at the same time, released
resources for more creative tasks.”
—Carsten Jul Christensen,
International Marketing Manager,
MASCOT International A/S
Not any more. Sitecore solved MASCOT’s challenge of
keeping product information synchronized. MASCOT now
uses Sitecore as its structured content repository, creating a
“library” in which information items can be stored in multiple
languages. Changes to an item automatically populate out to
the website, as well as everything from a personalized email
to a catalog page.
MASCOT’s structured content repository allows product information to be stored in Sitecore
as Library items in multiple languages.
MASCOT uses Sitecore to maintain strong information and brand consistency between its
website, consumer print catalog and dealer print catalog.
Information from the Sitecore library, through Sitecore PXM, populates MASCOT’s
print catalog….
… and its online store, ensuring that product details and availability information are
synchronized across all customer interaction channels.
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White paper // Say hello to print with Sitecore PXM
The price is right: minute-by-minute,
across all channels
De Jong Intra Tours is one of Europe’s largest tour operators,
offering travelers an ever-changing choice of exciting
excursions. One of the reasons De Jong has been a popular
choice for over 30 years is its discount pricing, which can
change overnight.
Sitecore provides a single source of “pricing truth”
De Jong Intra Tours has a strong internet presence, but also
relies heavily on print circulars to promote its travel offerings.
Discrepancies in pricing can lead to consumer confusion
and, at worst, lost revenues.
To make sure that prices on its website are consistent with
those advertised in print circulars, De Jong Intra Tours
connects Sitecore to its ERP system, which contains tour
pricing and availability information. This also ensures that all
information presented to travelers is extremely up-to-date
and accurate.
Sitecore publishes tour information and prices to the website, while the circulars and all
other print collateral are produced using Sitecore PXM. The result? A single source of “pricing
truth” ensures the right price, at the right time, all the time.
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White paper // Say hello to print with Sitecore PXM
Marketers: everything gets better
with Sitecore PXM
Whether you’re in charge of digital or print channels, or
both, Sitecore PXM is going to make your life easier. Just
as Sitecore puts marketing in control of website content,
Sitecore PXM takes it to the next level, enabling fast, efficient
multichannel publishing.
Bring the power of print to the digital world
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Putting the power into marketers’ hands
Sitecore PXM gives you a tool that lets you modify existing
layouts and content—text, images, and video—without
requiring a design professional to do the work. You can
make changes using the Print Experience Manager’s Online
Desktop, and create brochures from predesigned templates.
What’s more, Sitecore makes production less harried,
since any number of contributors can be working at the
same time, without confusion. That’s because Sitecore PXM
also maintains version control, assuring brand and
message consistency.
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Take behavior and user information analysis from
Sitecore and create customized collateral
Use e-commerce product catalog content to
create customized PDF catalogs with customerspecific pricing
Email custom price quotations and personalized
brochures to resellers and distributors
Link back to your campaigns using QR codes
that dynamically create custom offers, to further
engage consumers in their customer journey and
relationship with your brand.
Start saving time and money, today, with Sitecore Print
Experience Manager. You’ll quickly see how much better the
customer journey gets, now that print is in the picture.
Integrating print into the customer journey
In conjunction with the Sitecore Experience Platform,
you can use Sitecore PXM to add print to the digital
customer conversations. 4
4. Sitecore Print Experience Manager is a standalone solution that requires the Sitecore Experience
Platform, which comprises the Sitecore Content Management System (CMS) and the Sitecore Digital
Marketing System (DMS). Sitecore DMS allows marketers to better understand campaign and site
performance, as well as individual visitors’ online behaviors.
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White paper // Say hello to print with Sitecore PXM
Designers: focus on design,
not busywork, with Sitecore PXM
Let’s face it, it’s not much fun to be constantly changing
bits of text in an Adobe InDesign file. Designers want to
design, not cut-and-paste.
Sitecore makes it easy for designers to design while
marketers, writers, and editors write content—at the
same time. Instead of confusion, Sitecore PXM enables
collaboration, with powerful version control and
workflow capabilities.
Offload mundane tasks with Sitecore PXM
Sitecore PXM makes it easy to allow designers to focus on
high-value projects, instead of cut-and-paste busywork. Nondesigners can change text, image, and video content through
the Print Experience Manager’s Online Desktop or Sitecore
Experience Platform,5 while maintaining design integrity.
Stop doing busywork, and start streamlining multichannel
design and publishing. You can do it today with Sitecore Print
Experience Manager.
Sitecore PXM simplifies design management
InCopy Connector plugs directly into Sitecore
Experience Platform
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Enables quick and easy copy fitting
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Lets designers see exactly how copy looks on the page
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Allows designers to make sure all content fits
the layout
Uses InCopy to adjust content until it fits the
reserved frames
“With Print Experience Manager we can now manage the entire Web and print process for our annual
product catalog in less time and with fewer resources. Product managers can update the catalog
daily and get it into review cycles weeks prior to print production, proving a significant time and cost
savings. In fact, we are looking at cutting down catalog production time from more than two hundred
days to less than twenty days. It’s changing the way we do business.”
—Don Costello, Manager of eCommerce, Uponor
5. Available on Sitecore Experience Platform.
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White paper // Say hello to print with Sitecore PXM
About Sitecore
Sitecore is the global leader in customer experience
management. The company delivers highly relevant
content and personalized digital experiences that delight
audiences, build loyalty, and drive revenue. With the
Sitecore® Experience Platform™, marketers can own
the experience of every customer that engages with
their brand, across every channel. More than 4,000 of
the world’s leading brands—including American Express,
Carnival Cruise Lines, easyJet, Heineken, and L’Oréal—
trust Sitecore to help them deliver the meaningful
interactions that win customers for life.
For more information about Sitecore, visit sitecore.net
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