Annual Report 2014 - Invest in Mecklenburg
Transcription
Annual Report 2014 - Invest in Mecklenburg
Annual Report 2014 The State Economic Development Agency of Mecklenburg-Vorpommern Annual Report 2014 The State Economic Development Agency of Mecklenburg-Vorpommern 2 3 Best Advertising for the Location: Berendsohn Expanding in Brüsewitz Construction Begins in Dassow: New Pharmaceutical Plant for AqVida News from Neustadt-Glewe: AcryliCon GmbH Opens Production Facility New Investment in MEGA-Park Valluhn-Gallin: Groundbreaking Ceremony for Schur Pack Germany Production Facility Annual Report 2014 45 Trade Fairs & Events 2014 07 Our Team Supports Your Goals Discover the Opportunities – Invest with Strong Partners New Team Member – Doreen Hanke 13 Priority Countries 2014 More Opportunities Through Increased Marketing ERDF – Priority Region Benelux Benvenuto – Mecklenburg-Vorpommern Presented in Northern Italy Hoş geldiniz – Business Contacts between the Bosporus and the Baltic Dobro pozhalovat' – Russia Day in Rostock-Warnemünde Grüezi – Lead Generation in Switzerland 2014 Herzlich willkommen! – Festive Reception in Vienna Irasshaimase – Project “Japan 2014” 31 Best Addresses in the North Success is Snowballing for the Industriepark Schwerin – A Magnet for Companies Coffee Metropolis: Nestlé Opens Its Largest European Factory in Schwerin New in Schwerin: Hamburg-Based Polyethylene Recycler FVH Plans to Build at the Industriepark The Sky’s the Limit: FLAMMAEROTEC Expanding Plastics Specialist Coming to Mecklenburg-Vorpommern: Topping-Out Ceremony at PROCAP The Future in the Northeast – Developments in Vorpommern Well-Connected: TEUFELBERGER Locating to Stralsund Exceeding Expectations: IDT Biologika Building Research Center in Riems Sensational Motivation: Prolupin Researchers Win 2014 Deutscher Zukunftspreis Kick-Start: Deutsche Ölwerke Lubmin Expanding Capacities First Time in Mecklenburg-Vorpommern: Topping-Out Ceremony for Lenzen-MillTech in Grevesmühlen National Business Dinner in Hamburg BioCon Valley Meets Medical Valley Energy Storage Technology as a Location Factor / EXPO REAL / BIOFACH International SIAL / Seafood Expo Global Health Ingredients Europe / JEC Composites Europe Invest in MV on the Road – Overview of Activities 55 Events Garden Chat: Summer Reception of the State Economic Development Agency Invest in MV Captains of Industry Drop Anchor at “Business Meets Hanse Sail” 61 Networking Door Openers for Companies – Meeting of the State Economic Development Agencies in Rostock Exchange of Experience in Dömitz – The Economic Development Agencies of Mecklenburg-Vorpommern New Cooperation in the State for Promoting Professional Training – The Food Academy 65 An Inside Look at Invest in MV Economic Development – Facts and Figures Projects – New and Expanding Businesses 2014 Showrooms – Invest in MV Proudly Presents Mecklenburg-Vorpommern Spot On – Media Focus 2014 75 Outlook 2015 Meeting of Global Market Leaders in Germany Visit to EWEA OFFSHORE in Denmark More Marketing in Switzerland Visit to the Ferrari Town, Maranello Lead Generation in Denmark 80 Imprint 4 5 MV Experiencing Strong Growth Dear Friends, Mecklenburg-Vorpommern is on a steady growth path. In 2014, the gross domestic product in Mecklenburg-Vorpommern increased by 1.6 percent in real terms. I am particularly pleased that the gross value added rose by an impressive 8.1 percent in the manufacturing sector and by 2.4 percent in the construction industry. The manufacturing sector saw its share of the state’s total economic output grow from 10.1 percent in 2013 to 11.8 percent in 2014. The labor market in Mecklenburg-Vorpommern is also developing well. Over the past 10 years, our unemployment has dropped by more than half. The jobless rate was 21.6 percent in April 2005 and only 10.6 percent in April 2015. Furthermore, the number of employees paying mandatory social security contributions in Mecklenburg-Vorpommern has risen steadily: from approx. 503,000 in 2005 to approx. 550,000 in 2014. This positive economic development can be seen in almost all sectors: from the manufacturing, healthcare, and service industries to the skilled trades. For the tourism industry in Mecklenburg-Vorpommern, 2014 was the most successful year to date, with 28.7 million overnight stays and 7.3 million guest arrivals. The goods-producing industry, particularly the manufacturing sector and the skilled trades, has been a powerful engine for growth. The economic upswing has also reached the service sectors. This shows: Our state’s economy is on firm footing. More jobs, companies with a strong willingness to invest, a record-breaking number of overnight stays in the tourism sector – these facts make me optimistic about the future. That being said, now is not the time to rest on our laurels – we must continue to work hard for this success every day. Many tasks and challenges still lie ahead. We will continue to work on the improvement of economic conditions for our small and medium-sized companies and on the creation of attractive and secure jobs and training opportunities. Above all, we must reduce the seasonal fluctuations in employment. Thanks to the new EU-funding programs for 2014 to 2020, we are still able to offer an attractive portfolio of support opportunities. Grants for research and development are aimed at strengthening cooperation between the state’s innovative companies and universities. The state economic development agency Invest in MV plays an important role in the recruitment of new businesses to our state. This year, Mecklenburg-Vorpommern will celebrate its 25th anniversary of statehood. This is a perfect opportunity for us to look back with pride on our many achievements. The state economic development agency was created shortly after Mecklenburg-Vorpommern was founded and, since then, has made a sustainable contribution to its economic development through business-recruitment activities. Many companies that have set up operations here over the past decades are now well established and set on a course of expansion. And “course” is a good buzzword for us. We need more new businesses, and Invest in MV will help us attract them. I would like to thank the entire staff of Invest in MV for their great work. Special thanks also go to YOU, the business leaders who have invested – and are still investing – in our beautiful state. You have recognized and embraced the opportunities available in Mecklenburg-Vorpommern. We are happy to support you in the implementation of your plans. Harry Glawe Minister of Economics, Construction, and Tourism Mecklenburg-Vorpommern 6 Invest in MV – Jahresbericht 2014 Die Landeswirtschaftsförderung von Mecklenburg-Vorpommern 7 Invest in MV – Jahresbericht 2014 Die Landeswirtschaftsförderung von Mecklenburg-Vorpommern Our Team Supports Your Goals Invest in Mecklenburg-Vorpommern GmbH The year 2014 was marked by the creation of new opportunities. In addition to tried-and-tested locationmarketing activities, more than 100 other individual initiatives were carried out. In the context of roughly 90 trade fairs and events, approx. 46,000 business representatives were approached and 133 new projects generated for the state. This success has laid the foundation for the recruitment of further businesses and for new economic opportunities in Mecklenburg-Vorpommern. 8 Invest in MV – Annual Report 2014 Our Team Supports Your Goals Invest in MV – Annual Report 2014 Our Team Supports Your Goals Discover the Opportunities Invest with Strong Partners Invest in Mecklenburg-Vorpommern GmbH is the economic development agency for the state of Mecklenburg-Vorpommern. As a “one-stop agency,” we are a partner for companies interested in expanding to Mecklenburg-Vorpommern. Our Services • Location consulting: identification of suitable sites in the state • Support in negotiations with the relevant authorities and institutions • Guidance (contact information) for the recruitment of qualified personnel • Assistance with applications for funding from Mecklenburg-Vorpommern & the EU • Identification of potential business partners and networks Trust in Our Services – Supporting You Since 1991 Mecklenburg-Vorpommern offers ideal conditions for your investment. The excellent investment climate, effective resources for recruiting skilled workers and management personnel, cutting-edge research institutes, and active networks offer outstanding opportunities for new and expanding businesses, as well as exceptional prospects for development. We support national and international investors, providing guidance on all relevant matters. To this end, our experts offer project-management and support services, ranging from site evaluation to the implementation of the investment project. All inquiries are treated confidentially, and our services are free of charge. For Invest in MV GmbH, 2014 was an especially active year. The additional ERDF marketing activities initiated by the Ministry of Economics in 2012 have created new opportunities in location marketing that otherwise would not have been possible. With the support of three additional staff members, our agency was able to carry out more than one hundred initiatives over and above its normal activities. Most importantly, our location-marketing campaigns were complemented by targeted initiatives, such as mailings and promotional films for the respective industries. In the context of roughly 90 trade fairs and events, our agency was able to generate approx. 46,000 contacts to business representatives and 133 new projects for the state. As experience has shown, the more projects we attract and support, the more new businesses set up operations in the state. In 2014, Invest in MV also succeeded in securing additional federal funds for strengthening its business-recruitment activities in Japan. The federal project “Japan” was mainly focused on electrical engineering companies and projects. For the implementation of this project, we recruited Doreen Hanke as a new project manager for our team. This means that we can plan for the year 2015 with additional staff and budget resources. The new businesses that have been recruited through projects supported by the European Regional Development Fund (ERDF) are a great testimony to the success of our work. In this area, our efforts are always focused on the creation of more and higher-quality jobs in the manufacturing industry. The projects that were successfully completed in 2014 are proof that we have taken important steps in this direction. Examples include the company AqVida, a producer of oncology medicines, Aero Coating, a manufacturer of coatings for the aerospace industry, and Lenzen-MillTech, which is building a recycling facility for the recovery of copper in Grevesmühlen. We would like to thank our partners from industry and politics for the outstanding support they have provided and hope you all enjoy this Annual Report. Michael Sturm Managing Director of Invest in MV GmbH 9 10 11 Invest in MV – Annual Report 2014 Our Team Supports Your Goals New Team Member Doreen Hanke Born in 1987, native of Schwerin Studies: BBA Marketing & MBA International Business at Texas A&M International University “Invest in MV means the promotion of Mecklenburg-Vorpommern internationally. This fact became clear to me when I started my job as project manager for the implementation of the Japan project. My responsibilities included, above all, the generation of new contacts through visits to Japanese trade fairs and events. Through this work, I am able to apply the theoretical principles that I learned during my studies. At Invest in MV, I experience firsthand what “International Business” means. I look forward to the new and exciting areas of responsibility awaiting me in Team 1. I am looking forward to the new business year and the upcoming projects in our state. In addition to these new roles, I will still serve as the main contact person for Japanese investors. As a native of Mecklenburg-Vorpommern, I am proud to support the state in its continued economic development.” Ulf Riedel Ursula Goldacker “Team 1 focuses on the sectors of the manufacturing industry that fit to Mecklenburg-Vorpommern. These include the classic mechanical engineering and special-machinery manufacturing, the maritime sector, renewable energies, aviation, and the chemical and plastics industries. We also initiate and actively support projects in the automotive industry. As in the past, we will continue to focus our outreach efforts on Turkey, Benelux, and Japan.” “Team 2 focuses on highly innovative sectors like life sciences and medical technology, as well as the high-revenue food industry and related segments, including food technology and packaging. Outreach efforts in 2014 were mainly aimed at Benelux, Italy, the Baltic region, Austria, and Switzerland. In 2015, initiatives will be added in Scandinavia and Switzerland.” Leader, Industry Team 1 Michael Sturm Waldemar Hoppe Managing Director Deputy Managing Director Service Astrid Martens Office Management Sabine Küntopf Office Management Leader, Industry Team 2 Doreen Hanke Consultant Japan ERDF Reinhild Heesch Controlling/Bookkeeping/Procurement Claudia Neufert Consultant PR & Marketing Doreen Weigelt Support Team 1 Jörg Mecker Support Team 2 Dr. Elena Malieva Claudia Hertel Juliane Ploen Sabine Tennstedt Dorothee Wagner Consultant until May 31, 2015 Automotive/Aviation/Logistics/ Ports Consultant Renewable Energies Senior Consultant Mechanical/Electrical Engineering ERDF Uta Piehl Maciej Monkosa Senior Consultant BPO/Service Center/Russian Federation Consultant Food Industry/Fisheries Consultant Life Sciences Senior Consultant BPO/Service Center/Tourism ERDF 12 Invest in MV – Annual Report 2014 Priority Countries 2014 13 Invest in MV – Annual Report 2014 Priority Countries 2014 Priority Countries 2014 Benelux / Italy / Turkey / Russia / Switzerland / Austria / Japan There is no substitute for the direct and face-to-face exchange of experiences and information. This is why Invest in MV visited companies in several countries, organized investor conferences, and established business contacts with European partners. These activities received significant funding from the “European Regional Development Fund” (ERDF). In addition, a new federal project focused on Japan was launched in 2014 with the aim of expanding business recruitment in Asia. 14 15 Invest in MV – Annual Report 2014 Priority Countries 2014 Project Source Europe-wide in 2014 82 projects More Opportunities Currently 43 ongoing projects This project was funded by the European Regional Development Fund (ERDF) Already 14 new businesses recruited Through Increased Marketing Financial support from the “European Regional Development Fund” is expected to be approved for an additional five years beginning on August 1, 2015. In the past few years, these funds have been used effectively in several areas. For example, Invest in MV was able to generate many new leads and initiate projects, of which 14 were brought to a successful conclusion. With the approval of renewed funding, this work can be continued in the coming year. Plans have been made for visiting several trade fairs and events, and for making contact with potential investors. In 2015, the ERDF 1 and 2 projects will be focused on targeted business recruitment in various countries. Owing to recent developments, Switzerland has become one of the main priority countries. As part of its Switzerland project, Invest in MV will produce a booklet that will inform Swiss companies about opportunities in Mecklenburg-Vorpommern. Invest in MV ERDF Belgium 1 1 Denmark 0 1 Germany 61 14 France 1 1 Austria 3 2 Poland 2 4 Switzerland 1 3 Spain 1 0 United Kingdom 5 0 13 2 Others If successful, the resulting investments could create 950 new jobs 319 permanent jobs were created ERDF Results 2012 – 2014 Since the approval of subsidies in late 2012, a total of 82 projects have been generated through ERDF-funded activities. By the end of 2014, a total of 14 projects had already been successfully completed, creating 319 permanent jobs (investment volume: €126.7 million). Twenty-six percent of all projects can be attributed to ERDF projects. Project Share Europe-wide – ERDF and IiMV 2014 ERDF 24 % Invest in MV 76 % 16 Invest in MV – Annual Report 2014 Priority Countries 2014 Invest in MV – Annual Report 2014 Priority Countries 2014 ERDF Participants were given practical tips and advice about setting up operations in Germany and even had the opportunity to ask specific questions in personal consultation sessions. One workshop focused on the cultural and legal differences between the Netherlands and Germany. In preparation for the event, a total of 4,000 Dutch companies were contacted with information about the investment location Mecklenburg-Vorpommern. Priority Region Benelux In the context of the ERDF Priority Region Benelux, two events were organized in 2014: one in Belgium and a second in the Netherlands. The speakers Bert Doldersum from Ostseestaal GmbH & Co. KG (Stralsund) and Diederik Parlevliet from Euro-Baltic Fischverarbeitungs GmbH (Sassnitz) gave impressive and practical presentations on the advantages of investing in MecklenburgVorpommern. Harry Glawe, Minister of Economics, and Michael Sturm, Managing Director of Invest in MV, also outlined the state’s locational advantages. Wilkom + Welkom: Round Table in Belgium On September 24, 2014, an investor event in the form of a round-table discussion took place at the Xpo Meeting Center in the Belgian city of Kortrijk. Two Invest in MV employees supported the German-Belgian-Luxembourg Chamber of Commerce (AHK Debelux) in the organization of the event. Furthermore, visits were made to several companies that had been identified through lead-generation activities as having interest in setting up operations in the state. The northern Belgian region of Flanders has several companies in the mechanical and plant engineering sectors. Conclusion: Further events could be focused on this region in the future. Welkom Nederland! Another investor event in the context of the ERDF Priority Region Benelux took place on November 26, 2014, in the Dutch city of Nieuwegein (near Utrecht). This event was organized by the German-Dutch Chamber of Commerce (DNHK) in close cooperation with Invest in MV. Attending the conference were Dutch investors and companies from various branches of industry, including the service, trade, steel construction, mechanical and plant engineering, electronics, metalworking, renewable energies, food, transport, and logistics sectors. BIJ ONS KUNT U DE GROTE VISSEN VANGEN Liebherr Ostseestaal Unilever Forty-five discussions with potential investors were conducted in the context of lead-generation activities connected with the event, and additional discussions took place at the event itself. A total of three new projects were generated. Invest in MV is now providing advice and support to the interested investors. Plukon Food Group Gooi uw netten uit! This project was funded by the European Regional Development Fund (ERDF) Informeer u op 26 november 2014 over uw kansen op een goede vangst in deze Noord-Duitse zakenvijver UITNODIGING Geachte dames en heren, Wist u dat de Nede rlands-Duitse zakel ijke betrekkingen op het gebied van niet alleen de eerst internationale hand e plaats innemen elsvolumes? Ons nummer 1 waar buurland staat ook het gaat om Nede rlandse investering al jaren op Nederlandse onde en in het buitenland rnemers onderkenn . Steeds meer en de waarde van industrie en goed de sterke economie e infrastructuur in , betrouwbare Duitsland. U ook? Om de stap te overw egen is het van belan ontwikkelingen op g om inzicht te krijge de markt in het buurl n in de kansen en and evenals een en verwachtingen beeld te vormen bij zakendoen met van de regelgevin onze Oosterbure Mecklenburg-Vorpom g n. De Invest in mern GmbH en de van harte uit voor Nederlands-Duitse een informatiem Hand elskamer nodigen iddag over u daarom “Zakendoen en investeren in Duits op woensdag 26 land” november 2014 (10:00-14:30 uur) in de Green Villa ge, Blokhoeve 7, 3438 LC te Nieu wegein Tijdens deze midd ag krijgt u uitgebreid e informatie over ondernemers met de ervaringen van een vestiging Duits Nederlandse land en informeren vlak over de voorn experts u op cultu aamste wetenswa reel en juridisch ardigheden bij inves teren in Duitsland. Vertegenwoordigers van Invest in Meck lenburg-Vorpommern Handelskamer staan tijdens het gehele en de Nederland s-Duitse evenement voor beschikking en verw ondernemingsvragen elkomen u graag voor een persoonlijk ter e PROGRAMMA The following Dutch companies and groups have already established operations in Mecklenburg-Vorpommern: Grabower Süßwaren GmbH, Euro-Baltic Fischverarbeitungs GmbH in Sassnitz, Pfanni GmbH & Co. OHG in Stavenhagen, Ostseestaal GmbH & Co. KG in Stralsund, Franziska Stolle Brenz GmbH, RST Rostock System-Technik GmbH, Winston Golf und Servaas Schlosshotel GmbH in Basthorst, and Van der Valk with locations in Wittenburg, Linstow, and Serrahn (on the lake Drewitzer See). 10:00 uur Ontvangst 10:30 uur Welkomstwoord 10:40 uur Begroeting namens MecklenburgVorpommern 10:50 uur Investeren in Meck lenburg Vorpommern – 11:05 uur Nederlandse best practice-ondernem ingen in Mecklenburg Vorpommern - Bert Doldersum, Deputy Managing Director, Ostseesta al In the first half of 2014, a total of €430.4 million worth of goods were exchanged between our two countries (first half of 2013: €387.6 million). Günter Gülker Director of the German-Dutch Chamber of Commerce (DNHK) “For Dutch companies, Mecklenburg-Vorpommern has been one of the most important investment destinations for many years now. Leading companies from the fisheries, agriculture, food-processing, metalworking, and tourism sectors have set up operations here and are very satisfied with the location. In recent years, Germany overall has become even more attractive as an investment location. Mecklenburg-Vorpommern, which has much in common with its western neighbor, is also profiting from this development. With its central location on the important transport artery Hamburg – Berlin, Mecklenburg-Vorpommern offers a very appealing business environment for Dutch companies. Significant growth potential can be seen, particularly in the energy, shipping, transport & logistics, and food sectors. This is one of the many reasons why we look forward to continuing our good cooperation with Invest in MV.” 17 18 Invest in MV – Annual Report 2014 Priority Countries 2014 Invest in MV – Annual Report 2014 Priority Countries 2014 Benvenuto Mecklenburg-Vorpommern Presented in Northern Italy From March 18 to 20, 2014, representatives from Mecklenburg-Vorpommern toured the Milan metropolitan region and Bologna to promote the investment location in northeastern Germany, organizing company visits and a conference. The tour began on March 18th with visits to several companies from the food-technology, packaging, and electrical engineering industries in and around Milan, accompanied by Dr. Stephan Rudolph, Vice Minister of the Ministry of Economics, Construction, and Tourism Mecklenburg-Vorpommern. In addition, business meetings were held at the University of Bologna with the aim of exploring potential for R&D cooperation between the important life sciences centers of Northern Italy and Mecklenburg-Vorpommern. As a follow-up to these meetings, an investor conference organized by Invest in MV, the Italian-German Chamber of Commerce (AHK), and DE International Italia took place on March 19, 2014, also in Bologna. The conference featured presentations highlighting the locational advantages of Mecklenburg-Vorpommern. Prof. Horst Klinkmann, MD, Ph.D., Dr.h.c.(mult.) from Rostock, President of BioCon Valley and Board of Trustees for the Health Economy (Kuratorium Gesundheitswirtschaft) of Mecklenburg-Vorpommern, presented the key features of the research landscape in Mecklenburg-Vorpommern and outlined various opportunities for potential investors in the economic region. Since 1992, Prof. Klinkmann has served as Dean of the International Faculty for Artificial Organs at the University of Bologna, which enjoys an excellent reputation in the field of medical research and is considered to be the oldest university in the world. In 2011, the University granted Prof. Klinkmann an honorary doctorate. Dieter Gelzer, Managing Director of the Malchin plant of Cargill Deutschland GmbH, outlined the locational advantages of Mecklenburg-Vorpommern for the food industry. The production facility in Malchin is the largest pectin plant in Germany. Da n o i c i s o n o i pesci grossi... Biotronik Weber ...gettate le Vostre reti! invito all‘evento informativo con aperitivo “Fare business nella Regione tedesca Mecklenburg-Vorpommern - sviluppare insieme i mercati“ in data 19 marzo 2014 alle ore 15:30 presso Unicredit - palazzo Magnani sito in via Zamboni 20, Bologna On March 20th, the delegation visited well-known suppliers from the mechanical and plant engineering sectors, as well as a multinational logistics company. Dott. Luca Lorenzi Regional Director, UniCredit “The economic power of Mecklenburg-Vorpommern has steadily increased in recent years in practically all industries. This is one of the reasons why UniCredit was happy to organize the event ‘Forum Germania: Investing in Mecklenburg-Vorpommern – Working Together to Develop Markets’ in cooperation with Invest in MV. With this event, we were able to support hundreds of SMEs from the Emilia Romagna region in their internationalization efforts.” 19 20 Invest in MV – Annual Report 2014 Priority Countries 2014 Invest in MV – Annual Report 2014 Priority Countries 2014 With these facts in mind, Invest in MV and the German-Turkish Chamber of Commerce and Industry are organizing an event for Turkish business leaders in 2015 at the summer residence of the German Embassy in Istanbul. Hoş geldiniz Business Contacts Between the Bosporus and the Baltic Dr. Stefan Rudolph Since as early as 2013, it has been clear that more and more Turkish companies are becoming interested in investment in Germany. Therefore, the agency decided to continue building upon this success in 2014 and designate Turkey as a “Priority Country” within the context of the ERDF-funded project. Invest in MV worked with the German-Turkish Chamber of Commerce and Industry in Istanbul to plan further measures aimed at informing Turkish companies about the advantages of Mecklenburg-Vorpommern as an investment location. Emin Doganay, a business leader and recently appointed “economic ambassador” for Mecklenburg-Vorpommern, proved his merit as a representative for the state. In numerous meetings, he was able to offer valuable support with his knowledge of the Turkish language and culture, contributing substantially to the generation of new investment projects. Invest in MV would also like to take this opportunity to thank Mr. Doganay for his support at the meetings with Turkish companies in Mecklenburg-Vorpommern. In January and April of 2014, Invest in MV visited several companies in Istanbul, accompanied by Vice Minister Dr. Stefan Rudolph. Following these constructive meetings, arrangements were made for site visits in Mecklenburg-Vorpommern. In December 2014, Invest in MV held a roadshow in Izmir and Istanbul and visited the International Istanbul Plastics Industry Fair “Plast Eurasia.” In total, these activities generated six new projects from the automotive, plastics, electrical engineering, and mechanical engineering sectors. In summary, we have learned that Turkish companies are interested in foreign investment but also require local partners who can help pave the way for them to plan and implement their investment projects. Direct and personal contacts with Turkish investors will continue to be essential for building trust and conveying a true impression of the location Mecklenburg-Vorpommern. Therefore, a significant presence in the region is of crucial importance, not only for developing and strengthening relationships, but also for expressing esteem and interest as clearly as possible. Vice Minister of the Ministry of Economics, Construction, and Tourism “ ’Made in Germany’ remains a valuable selling point of many German products, which makes the business location Germany attractive for foreign investors as well. We market our state successfully worldwide as a top location for business, highlighting the reputation of the ‘Made in Germany’ label and other locational advantages, such as the professionally qualified workforce, business-friendly infrastructure, business-oriented science and research, and our authentically welcoming culture. In this work, it is important to view and utilize business-recruitment activities as opportunities to overcome possible prejudices and build trust. We’re on the right path.” 21 22 Invest in MV – Annual Report 2014 Priority Countries 2014 Invest in MV – Annual Report 2014 Priority Countries 2014 At the heart of its production portfolio is the manufacture of complex and customized slewing bearings for various industrial sectors, including wind energy, turbines, cranes, and agricultural machinery. Invest in MV and Rostock Business are providing support and assistance for this project. Dobro pozhalovat‘ Russia Day in Rostock-Warnemünde Russia plays a vital role in the economic cooperation between the Baltic Sea States and is also an important strategic partner for MecklenburgVorpommern. The business conference held on October 1, 2014, was an outstanding success, attracting more than 500 guests. This event focused on the direct exchange of experiences and information between Russian and German companies in four industry forums (maritime, logistics, energy/energyengineering, agriculture and food). The conference succeeded in achieving its aim of keeping the channels of dialog open, even in difficult times. The Russian investor Kirovsky Zavod JSC is enabling the company Deutsche Großwälzlager GmbH (DGWL GmbH) to establish a production facility at Rostock’s “Fishery Port” (Fischereihafen). For the first phase of development, the company will be investing roughly €5 million and creating 22 permanent jobs. The NEVA Exhibition and Conference for shipbuilding, shipping, and offshore technology was held in St. Petersburg in September 2013. Invest in MV and Rostock Business coordinated the exhibitors from our state for the exhibition’s German Pavilion. Important contacts were also made at a healthcare-sector conference that was organized in Russia at the same time. State representatives visited the V.A. Almazov Federal Center for Heart, Blood & Endocrinology. In 2014, a collaboration was established between this Russian clinic and the Heart and Diabetes Center of Mecklenburg-Vorpommern in Karlsburg. This collaboration involved the exchange of personnel between the two clinics for training purposes. Dr. Albrecht Bochow Representative of the main shareholder of DGWL “As a young Russian-German industrial company, we were looking for a suitable location with storage facilities in Mecklenburg-Vorpommern for our slewing-bearing production facility. With support from the state economic development agency Invest in MV, we eventually found just what we were looking for at the Rostock Cargo and Fishery Port. With convenient and direct links to the Baltic Sea, we are now able to transport even very heavy loads and to ship products to our international customers, not only by road, rail, and air, but also by sea. Thanks to the excellent cooperation between politics, administration, and economic development, we felt very much at home in Mecklenburg-Vorpommern from the beginning. The welcoming culture for investors is impressive indeed.” 23 24 Invest in MV – Annual Report 2014 Priority Countries 2014 Invest in MV – Annual Report 2014 Priority Countries 2014 Dr. Otto Lampe Ambassador of the Federal Republic of Germany to Switzerland and Liechtenstein Grüezi Lead Generation in Switzerland 2014 Representatives from the Economic Development Corporation Vorpommern (WFG) and its partners visited the parallel trade fairs SWISSTECH and PRODEX in Basle/Switzerland to promote the region of Vorpommern and attract new investment. This trade-fair visit was organized and carried out in close cooperation with the regional development agency Förder- und Entwicklungsgesellschaft Uecker-Region mbH and Invest in Mecklenburg-Vorpommern GmbH. The state economic development agency co-financed the visit with resources from the European Regional Development Fund (ERDF). Local economic development agencies from the city of Neubrandenburg and the district of Mecklenburgische Seenplatte were also involved in the planning process. Further support for the event preparations was provided by ExperConsult. From mid-June to December 2014, this consulting company conducted a telemarketing campaign to generate leads for Invest in MV, exhausting all possible avenues. As a result, a total of 142 companies in the mechanical engineering, medical technology, food, and chemical-pharmaceutical industries were personally contacted. “The Swiss business sector is one of the most important investors in Germany. In 2013, the capital invested in Germany by Swiss businesses amounted to more than CHF 50 billion. This investment contributed to the maintenance of nearly 300,000 jobs in Germany. From a Swiss perspective, it is also worthwhile to look to Northern Germany for possible investment locations: Mecklenburg-Vorpommern is a competitive and attractive investment location with excellent business prospects for companies and investors. The state’s location as a hub in the economically thriving Baltic Sea region with close links to the metropolitan areas of Hamburg, Berlin, and Szczecin, the attractive range of available properties including commercial sites located in large-scale business parks or directly adjacent to ports, the excellent infrastructure, and the qualified and flexible workforce are some of the locational advantages that Swiss companies find attractive. Germany is Switzerland’s most important trading partner by far. Outstanding locational advantages are an important argument in strategic planning, especially in the export-oriented Swiss industries, e.g. the chemical, pharmaceutical, machine, electrical, metal, and food sectors. Furthermore, the beautiful landscape and pristine nature at the Baltic coast and in the Lake District are important not only for tourism, but also for the location factor ‘quality of life.’ Therefore, promoting the business location Mecklenburg-Vorpommern in Switzerland in my role as Germany’s ambassador is not just a duty, but also a pleasure.” 25 26 27 Invest in MV – Annual Report 2014 Priority Countries 2014 Herzlich willkommen! Festive Reception in Vienna On October 2, 2014, the Ambassador of the Federal Republic of Germany, Detlev Rünger, and the Minister President of Mecklenburg-Vorpommern, Erwin Sellering, hosted a festive reception at the Palais Liechtenstein in the Danube metropolis of Vienna to celebrate German Unity Day (Tag der Deutschen Einheit). Mecklenburg-Vorpommern’s Minister of Economics, Harry Glawe, was also in attendance. For Invest in MV, this prestigious event offered an excellent opportunity to present our state in its best light. An Invest-in-MV Lounge was set up especially for this reception and attracted numerous interested guests. On June 9, 2015, Invest in MV was back in Vienna, this time for the “Roadshow II,” an event initiated by Germany Trade and Invest (GTAI). Further trade-fair visits and other events in Austria have already been planned, including an investor conference on October 21, 2015, that is being organized by Invest in MV. M V In V e s t - Lo u n Bismarck-Hering gr ge üßt Wiener Schnitz el 28 Invest in MV – Annual Report 2014 Priority Countries 2014 Invest in MV – Annual Report 2014 Priority Countries 2014 The project has exceeded its targets for the number of initial contacts made in Japan. Numerous contacts, one project, and various leads were generated. Furthermore, the project succeeded in informing a large number of Japanese professionals about the locational advantages of Mecklenburg-Vorpommern in the context of face-to-face meetings at events (trade fairs, forums) and company visits in Japan. Irasshaimase Project “Japan 2014” One of the stated aims of Invest in MV is to significantly expand businessrecruitment activities in Asia. This aim is being supported with funds from the Federal Government and the Ministry of Economics, Construction, and Tourism Mecklenburg-Vorpommern. The project “Japan 2014” was initiated in this context, and Doreen Hanke was hired as the project manager. The main objective was to gain a thorough understanding of this fascinating Asian country and make initial contacts. To this end, Invest in MV made three trips to Japan in 2014, taking part in leading trade fairs in large Japanese cities and meeting with potential investors. This investor-outreach work was focused on the automotive industry (incl. energy storage, alternative propulsion systems, storage technologies, etc.), renewable energies, mechanical engineering, and the plastics industry/ lightweight construction (e.g. carbon fiber production). Peter Alltschekow Managing Director Eastern Germany, Germany Trade and Invest イノベーション拠点ド イツ、 メクレンブルグ・フォ アポンメルン州が 企業のグローバル展開 をサポート ドイツ北部に立地するメク レンブルグ・フォアポンメ ルン州は、供給エネルギー エネル ギーで、欧州 最大級 の 100%が再生可能 の蓄電 設備を 備える など、 イノベ ーティ ブな取 り組み Invest in MV サービ 欧州の中央部に位置し、バ を進め ていま す。 ス ルト海を通じた世界へのア ● 最適のロケー クセスも良好、さらに企業 政策も充実し、いま世界中 ション選定と熟練労働者募 誘致のための優遇 の企業からビジネス展開の 集の支援 ● 管理局や公的 拠点として注目を集めてい 機関との交渉 わたしたち Invest in Meck ます。 lenburg-Vorpommern ● 州と EU よりサ ード・パーティーファンド GmbH は、 「ワンストップエージ メクレンブルグ・フォアポ を取得 ェンシー」として、 ● 潜在的ビジネスパー ンメルン州への進出を検討 トナー とネッ する企 トーワ 業に対し、さまざまなサー ーキング ご提供いたします。ぜひご ビスを無料で 東京で 相談ください。 ミーティング お問い合わせ メクレンブルク・フォアポ ンメルン州経済振興公社 Invest in Mecklenbu rg-Vorpommern GmbH Schlo ssgartenallee 15 -1906 1 Schwerin, Germany 設定が可能です(6 月17 ~27日) お気軽にお問い合わせくだ プロジェクトマネジャー日 本担当 ドレーン・ハンケ Tel.: +49 (385) 59 225 ‒ 35 Mobile: +49 (151) 14 23 68 E-Mail: hanke@invest99 in-mv.de(ドイツ語・ 英語) [email protected](日本語) www.inv さい。 est-in-mv.de/jp “Japan is one of the most technologically advanced countries in the world and will be playing a prominent role in the most important industrial issue of the future: ‘Industry 4.0.’ In Japan, continuity is the prerequisite for lasting business relationships based on trust. Invest in Mecklenburg-Vorpommern is laying the foundation for this continuity by participating actively in our annual Japan-German Industry Forum (JGIF) in Tokyo. The agency’s presentation on Mecklenburg-Vorpommern’s advantages to an audience of important Japanese industry representatives at the Embassy of Japan in Germany was also received with great interest.” 29 30 Invest in MV – Annual Report 2014 Best Addresses in the North 31 Invest in MV – Annual Report 2014 Best Addresses in the North Best Addresses in the North Projects and New Businesses 2014 Mecklenburg-Vorpommern’s economic power is steadily growing. With its outstanding conditions for investment, the state has succeeded in attracting multinational companies, as well as regional and smaller companies, many of which also enjoy national and international reputations. In 2014, Invest in MV once again provided active support and assistance to various start-ups and companies locating or expanding to Mecklenburg-Vorpommern. 32 Invest in MV – Annual Report 2014 Best Addresses in the North Success is Snowballing for the Industriepark Schwerin: A Magnet for Companies In September 2014, Nestlé—the global leader of the food industry—opened Europe’s largest coffee-capsule plant at the Industriepark Schwerin. Other companies with facilities at this industrial park include the aerospace supplier FLAMMAEROTEC and the automotive supplier PTS Precision. Furthermore, the company SAS Schwerin (Schweriner Abfallentsorgungs- und Straßenreinigungsgesellschaft mbH) is currently investing in a modern anaerobic digestion plant for organic wastes at this site. There’s no question: The Industriepark Schwerin has become a popular location for national and international companies. Coffee Metropolis: Nestlé Opens Its Largest European Factory in Schwerin In 2014, after roughly two years of construction, Nestlé opened its new factory at the Industriepark Schwerin. At an inauguration ceremony on September 5th, Nestlé Europe CEO Laurent Freixe, Minister President Erwin Sellering, and German Federal Family Minister Manuela Schwesig pressed the symbolic start button. Also in attendance: Nestlé Deutschland CEO Gerhard Berssenbrügge, Minister of Economics Harry Glawe, and 200 other guests. Invest in MV – Annual Report 2014 Best Addresses in the North With an investment volume of €220 million and a production capacity of roughly two billion capsules per year, the new Schwerin factory is the largest and most modern production facility for Nescafé Dolce Gusto capsules in Europe. Some 450 new jobs will be created. Construction work was performed by approx. 30 companies from all over Germany, including 18 from Mecklenburg-Vorpommern. 33 34 Invest in MV – Annual Report 2014 Best Addresses in the North Invest in MV – Annual Report 2014 Best Addresses in the North The Sky’s the Limit: FLAMMAEROTEC Expanding New in Schwerin: Hamburg-Based Polyethylene Recycler FVH Plans to Build at the Industriepark Last year, the company FVH Folienveredelung Hamburg GmbH & Co. KG decided to build its new production facility in the state capital of Mecklenburg-Vorpommern. FVH uses HydroDyn recycling technology, an innovative, patented process that makes it possible to produce high-quality polyethylene granulates (PE granulates) from plastic film wastes. The investment volume for this new facility will total roughly €18.6 million. One factor that contributed to the company’s decision for Mecklenburg-Vorpommern was the effective cooperation between Invest in MV, the City of Schwerin, and the Ministry of Economics, which is supporting the project with approx. €6.8 million. In the first phase of development, 40 new jobs will be created, with more than 100 planned for the long term. Michael Hofmann “We have received new orders,” announced Managing Director Lothar Brecht in August 2014. Word of the company’s expertise had spread to China, where a new customer was acquired. FLAMMAEROTEC, from Mecklenburg-Vorpommern’s state capital, is reaching new heights of success as a widely recognized supplier to the national and international aerospace industry. Plans have been made to expand the production facility at the Industriepark Schwerin by 2016. “We currently have 10,000 square meters (108,000 sq. ft.) and plan to add an additional 4,000 to 5,000 (43,000-54,000 sq. ft.),” reported Frieder Flamm, also Managing Director at FLAMMAEROTEC. Some 70 new jobs will be created, bringing the total number of employees to 350 by 2016. In the last financial year, the company’s 280 employees generated sales of €43.4 million. The company also plans to offer additional training positions. Managing Director, FVH Folienveredelung Hamburg GmbH & Co KG Plastics Specialist Coming to Mecklenburg-Vorpommern: Topping-Out Ceremony at PROCAP “Over the coming years, we would like to establish Europe’s largest recycling center for plastic wastes on the outskirts of the capital city. This project will require good logistics options, which are provided, above all, by the convenient location of the Industriepark Schwerin. The industrial park, located directly on the A24 and A14 autobahns, offers quick and direct access to major metropolitan areas like Hamburg and Berlin, as well as Poland. This advantage is very decisive in our industry.” In late August 2014, the Luxembourg-based plastics specialist PROCAP celebrated the topping out of its new building at the Industriepark Schwerin. PROCAP’s customers include Nestlé, Unilever, Monsanto, Bayer, BASF, Pfizer, L’Oréal, and Chanel. A total of €26 million will be invested in the new facility. The Ministry of Economics is supporting the project with approx. €4 million in funds from the Joint Task Program for the “Promotion of Industry and Trade” (GRW). In April 2013, PROCAP took over the company Schoeller Cap Systems in the state capital. Its production lines are being moved to the Industriepark Schwerin. The company, which currently has 45 employees, will create an additional 17 jobs with the move. 35 36 Invest in MV – Annual Report 2014 Best Addresses in the North Invest in MV – Annual Report 2014 Best Addresses in the North The Future in the Northeast: Developments in Vorpommern Dr. Ralf Pfirmann Well-Connected: TEUFELBERGER Locating to Stralsund “IDT Biologika GmbH (Riems) has rapidly assumed an important role in the company IDT as a whole. We are benefiting greatly from the Riems facility. Our research work at the site profits from the proximity to the Friedrich-Loeffler-Institut, with whom we have been cooperating closely in the field of animal health for many years. In addition, we are taking advantage of the strong networking in the state’s healthcare industry. Mecklenburg-Vorpommern gave us a warm welcome from all sides. We are especially pleased with the support we have received from the government and the economic development agencies.” Managing Director, IDT Biologika The globally active rope manufacturer TEUFELBERGER Holding AG from Austria plans to invest €38 million in the Hanseatic city of Stralsund. The direct access to the Baltic Sea offered a clear advantage for shipping the company’s rope reels, which can weigh several tons. The shipment of these reels by land is very expensive and requires compliance with strict regulations. Exceeding Expectations: IDT Biologika Building Research Center in Riems The new factory building directly on the Baltic Sea will cover an area of 14,000 square meters (151,000 sq. ft.) and employ 70 people. It is the largest expansion project in TEUFELBERGER’s 225-year history. The company plans to finalize construction and launch production by the end of 2016. The state economic development agency Invest in MV, along with regional partners, is providing support and assistance for this investment project. IDT Biologika (Riems) specializes in the field of animal health. When the subsidiary was first established in 2013, the state government made it clear that it had high expectations for its activities. The results of the first year are impressive indeed. In 2014, the original number of jobs was slightly increased. The most visible sign of this positive site development is the research center that the company began building in the spring of 2015. A total of €10 million is being invested in this new facility. The groundbreaking ceremony on May 26, 2015, was attended by German Chancellor Dr. Angela Merkel and other prominent guests. 37 38 Invest in MV – Annual Report 2014 Best Addresses in the North Invest in MV – Annual Report 2014 Best Addresses in the North Sensational Motivation: Prolupin Researchers Win 2014 Deutscher Zukunftspreis On November 19, 2014, the Fraunhofer researchers Dr. Peter Eisner and Dr. Stephanie Mittermaier, together with Prolupin’s founder, Katrin Petersen, were awarded the 18th Deutscher Zukunftspreis. German Federal President Joachim Gauck presents this award to honor exceptional achievements in the areas of technology, engineering, and the natural sciences that lead to market-ready products. It is endowed with €250,000 in prize money. Oliver Gollnick, Managing Director of Prolupin GmbH, viewed the award of the Deutscher Zukunftspreis as recognition of the company’s valuable work and a source of motivation for the whole team. As a spin-off of the Fraunhofer Institute for Process Engineering and Packaging IVV, Prolupin GmbH produces pure plant proteins in Grimmen. Since 2011, the supermarket chain EDEKA in southern Bavaria has been selling various Prolupin products under the brand name “Lupinesse.” Kick-Start: Deutsche Ölwerke Lubmin Expanding Capacities In 2013, Deutsche Ölwerke Lubmin GmbH opened a new production facility on the grounds of a decommissioned power station. Since then, demand has increased for the company’s motor oils, which it produces for cars and trucks, including customers on the Formula 1 racing series. In October 2014, the company announced its plans to ramp up production capacity to meet the growing demand. Deutsche Ölwerke Lubmin has since invested €1.2 million in three new filling lines for the factory and another €2.5 million in 20 additional oil-storage tanks. The construction of a new production facility is also planned. By March 2015, the company’s 40 employees had gained 15 new colleagues. 39 40 Invest in MV – Annual Report 2014 Best Addresses in the North Invest in MV – Annual Report 2014 Best Addresses in the North New Business and Expansion in 2014: First Time in Mecklenburg-Vorpommern: Topping-Out Ceremony for Lenzen-MillTech in Grevesmühlen On September 19, 2014, Lenzen-MillTech GmbH & Co. KG celebrated the topping out of its new building in the Business Park Northwest, Grevesmühlen. The recycling specialist from Rosbach has been operating successfully in the field of materials recovery for more than 60 years. Owing to its continued success, MillTech required additional production space. The Grevesmühlen site will be the company’s first branch facility in Mecklenburg-Vorpommern. A total of 18 permanent jobs will be created. Support and assistance for this investment project was provided by the Federal State Institute for Public Funding (LFI), MBG Schwerin, the HCM Group Schleswig Holstein, and the state economic development agency Invest in MV. Best Advertising for the Location: Berendsohn Expanding in Brüsewitz Berendsohn AG, one of the leading European companies in the promotional products market, is expanding its facility in Brüsewitz by adding almost 3,000 square meters (32,300 sq. ft.) of production and storage space. On February 14, 2014, a symbolic groundbreaking ceremony was held, followed by a guided tour of the plant. In attendance were the CEO of Berendsohn AG, Jörn Lambertz, and the Minister of Economics, Construction, and Tourism of the State of MecklenburgVorpommern, Harry Glawe. A total of approx. €2.75 million will be invested. The Ministry of Economics supported the project with €399,500 in funds from the Joint Task Program for the “Promotion of Industry and Trade” (GRW). Construction Begins in Dassow: New Pharmaceutical Plant for AqVida On October 22, 2014, the Hamburg-based pharmaceutical company AqVida celebrated the start of construction on its new production facility in the Holmer Berg business park in Dassow. The Minister of Economics of MecklenburgVorpommern, Harry Glawe, joined investors in turning the first shovelfuls of earth in the presence of guests from industry and politics. In 2016, the new facility will begin producing medicines, with an emphasis on cancer treatments. The Dassow site will be AqVida’s first production facility in Mecklenburg-Vorpommern. A total of 25 permanent jobs are being created locally. Invest in MV is also providing support and guidance for this investment project. Wolfgang Heinze Managing Director, AqVida GmbH “Bucking the global trend of moving production to low-wage countries, we are building a plant in Dassow for the production of anti-cancer medicines – ‘Made in Germany.’ The complexity of the project requires close cooperation with the government agencies, and we are very satisfied with the strong support we have received from all sides. As they say, ‘MecklenburgVorpommern is good for you.’ ” 41 42 Invest in MV – Annual Report 2014 Best Addresses in the North Invest in MV – Annual Report 2014 Best Addresses in the North News from Neustadt-Glewe: AcryliCon GmbH Opens Production Facility AcryliCon Polymers GmbH manufactures synthetic resins – so-called polymers – primarily for the construction sector and for use with industrial flooring. Invest in MV provided support and guidance for this new investment project in 2014, which was partially the result of a visit that Minister of Economics Harry Glawe made to Switzerland in November of 2012. A total of €9.5 million will be invested in the Neustadt-Glewe facility. The Ministry of Economics of Mecklenburg-Vorpommern is supporting the project with approx. €3.6 million. The production and storage facilities will cover roughly 4,000 square meters (43,000 sq. ft.); an additional 1,800 square meters (19,400 sq. ft.) are available for laboratories and administration. New Company at Business Park A24: Groundbreaking Ceremony for Schur Pack Germany Production Facility On August 5, 2014, a groundbreaking ceremony was held for the new folding box plant being built by Schur Pack at the Business Park A24 with a floor area of approx. 28,000 square meters (301,000 sq. ft.). The company will also be investing in new production equipment, including sheetfed offset presses, automatic punching machines, and folder gluers. With this investment project, production will be moved from Büchen to Valluhn. A total of nearly €69 million will be invested by the 165-year-old internationally successful company. The Ministry of Economics is supporting the project with nearly €17 million in funds from the Joint Task Program for the “Promotion of Industry and Trade” (GRW). Schur Pack Germany GmbH “We decided for the Business Park A24 because it offers outstanding conditions for our company. The convenient location right on the autobahn between Berlin and Hamburg plays an important role, as does the availability of additional space that can be used for future expansion. A committed workforce is available to serve the needs of our company and contribute to its economic success. Another factor in our decision for this location was the competent advice and practical assistance we received from the Southwest Mecklenburg Business Development Corporation. Any questions that arose throughout the entire planning and implementation process were promptly answered. And, lastly, our product portfolio fits nicely into the region’s value chain.” 43 44 Invest in MV – Annual Report 2014 Trade Fairs & Events 2014 45 Invest in MV – Annual Report 2014 Trade Fairs & Events 2014 Trade Fairs & Events 2014 On the Road in Europe and the Far East Each year, Invest in MV makes regular visits to trade fairs in Germany and abroad and organizes investor conferences, business meetings, and informational tours. These activities are integral to the promotion of economic development in Mecklenburg-Vorpommern. On these trips, Invest in MV presents the state as a business location, keeps abreast of the latest trends, recruits investors, establishes new contacts, and strengthens existing relationships. The calendar of events in 2014 included the Business Dinner in Hamburg, the EXPO REAL in Munich, and the JEC Composites Europe in Paris. 46 Invest in MV – Annual Report 2014 Trade Fairs & Events 2014 Invest in MV – Annual Report 2014 Trade Fairs & Events 2014 National The program in April included visits to the Institute for Community Medicine at the University Medicine Greifswald, the BioTechnikum, and Europe’s largest non-university institute in the field of low-temperature plasmas, the Leibniz Institute for Plasma Science and Technology (INP Greifswald). Also on the schedule was a panel discussion on the subject of biomaterials at the Chamber of Industry and Commerce Rostock and visits to both the Institute for Biomedical Engineering at the University of Rostock in Warnemünde and the annual event of the BioCon Valley Initiative in Neubrandenburg. Business Dinner in Hamburg The proximity to Hamburg plays an important role in the promotion of economic development in Mecklenburg-Vorpommern – partially due to the fact that the western parts of the state have been part of the Hamburg Metropolitan Region since May 1, 2012. The promotion of networking and regional infrastructure, cross-border projects with MecklenburgVorpommern, and joint location-marketing activities are also gaining importance for expanding companies from Hamburg. On October 28, 2014, the Minister of Economics, Construction, and Tourism, Harry Glawe, gave a presentation at the Business Club Hamburg, promoting the business location Mecklenburg-Vorpommern to an audience of more than 100 business leaders, political figures, and government officials. Under the motto “Working Together to Move Markets,” participants were informed about the strengthening of cooperation between the two states. The event was organized by the state economic development agency Invest in MV with a special focus on the food industry. Since 1990, the Ministry of Economics has supported more than 422 food-industry projects with a total of €448 million in the context of the common task “Improvement of Regional Economic Structure” (GRW) and the European Regional Development Fund (ERDF). This support has triggered investments totaling €2.6 billion. BioCon Valley Meets Medical Valley On April 3 and 4, 2014, experts from the medical-technology cluster Medical Valley of Middle Franconia (Bavaria) visited various companies and research institutes from the life sciences sector in Mecklenburg-Vorpommern on a tour organized by Invest in MV. Under the motto “Promising Opportunities for Operating and Investing,” the hosts and their guests discussed mutual opportunities for the two regions in these fields and explored the potential for northsouth cooperation between companies in the sector. Prior to this informational tour, experts from Mecklenburg-Vorpommern had visited the medical-technology cluster in Erlangen. The project was organized by Invest in MV GmbH with support from the Nuremberg Chamber of Commerce and Industry users’ club “Medicine and Healthcare,” the Chamber of Industry and Commerce Rostock, and the network BioCon Valley. Ursula Goldacker Leader, Team 2 “In the context of the ERDF-funded project ‘technology trends’ aimed at expanding our location-marking activities, we would like to strengthen the positioning of Mecklenburg-Vorpommern as a location for business and research. There are still many business segments in the life sciences industry that could profit from increased location marketing, particularly from outreach activities in Southern Germany.” 47 48 Invest in MV – Annual Report 2014 Trade Fairs & Events 2014 Invest in MV – Annual Report 2014 Trade Fairs & Events 2014 Expo Real Energy Storage Technology as a Location Factor Numerous companies require enormous amounts of energy for their production processes. These energy requirements are associated with enormous costs. Therefore, reductions in electricity costs are essential for enabling companies to grow and remain competitive in the global market. With these issues in mind, Invest in MV organized the colloquium “Energy Storage Technology as a Location Factor” on September 16, 2014, at the Schleswig-Holstein House in Schwerin. At the presentations given by Stefan Krakowka from the Federal Office for Economic Affairs and Export Control (BAFA) and Dr. Ulrich Bünger from the company Ludwig-Bölkow-Systemtechnik GmbH, company representatives had the opportunity to discuss how new technologies “made in Mecklenburg-Vorpommern” can help save and/ or store energy. From October 6 to 8, 2014, Rostock Business, together with 14 partners, attended the EXPO REAL in Munich for the 11th time, presenting the city as a premium location for business and real estate to the international visitors. Their promotional campaign focused on the coveted locations and properties on the Baltic Sea in close proximity to ports. Every year, a presentation entitled “Best of Northern Germany: Investieren am Wasser” is prepared in cooperation with the municipalities of Mecklenburg-Vorpommern and used in discussions and meetings at the trade fair. The presentation showcases exclusive development projects from the entire state. For many years now, the state economic development agency Invest in MV GmbH has been partnering with Rostock Business, the economic development agency of the Hanseatic City of Rostock, in the organization of this trade-fair visit. BioFach Mecklenburg-Vorpommern was represented by Invest in MV GmbH and others at the world’s leading trade fair for organic food from February 12 to 15, 2014, in Nuremberg. On behalf of the state of Mecklenburg-Vorpommern, the association Agrarmarketing Mecklenburg-Vorpommern e. V. (AMV) organized and staffed a joint stand with a maritime theme. Over an area of 228 square meters (2,450 sq. ft.), eleven exhibitors from the state presented their products and know-how to the professionals attending the trade fair. In the cooking studio of the state’s own “MV Lounge,” regional dishes were freshly prepared using organic products from the exhibitors. With an annual turnover of approx. €4 billion, the food industry is one of the supporting pillars of our state’s economy. 49 50 Invest in MV – Annual Report 2014 Trade Fairs & Events 2014 Invest in MV – Annual Report 2014 Trade Fairs & Events 2014 Health Ingredients Europe International The Health Ingredients Europe exhibition has established itself within a niche of the food industry. The world’s leading health and natural food ingredients event, which is held every two years at various locations, attracts roughly 450 exhibitors and 8,000 visitors. A team from Invest in MV attended last year’s event in Amsterdam from December 2 to 4, 2014. Their mission was to meet with potential investors and exchange experiences. From numerous successful meetings and discussions, six new leads were generated. SIAL SIAL, the world’s largest food exhibition, takes place every two years in Paris, alternating with the Anuga in Cologne. From October 16 to 20, 2014, more than 155,000 visitors from 194 countries were counted in the Parisian exhibition halls, among them high-ranking politicians and company representatives. Invest in MV took advantage of this excellent opportunity to meet with companies from the food industry and present Mecklenburg-Vorpommern as a business location. Three leads were generated through contacts with interested investors. JEC Composites Europe Seafood Expo Global In 2014, Invest in MV made its third visit to the Seafood Expo Global in Brussels. This event is the world’s largest seafood trade fair and has been increasing in size every year. From May 6 to 8, 2014, it attracted nearly 26,000 visitors from 150 different countries. A team from Invest in MV attended the trade fair to learn about the latest trends, products, and services of the industry and actively present Mecklenburg-Vorpommern as an investment location. This visit generated four leads and two new projects. From March 11 to 13, 2014, representatives of Invest in MV GmbH attended the JEC Composites Europe in Paris for the second time in the context of the ERDF project. At the event, the team from Invest in MV took part in a total of ten prearranged meetings. From these meetings, three new leads were generated. Most companies use the JEC Composites Europe as an opportunity for winning new orders. This event is also one of the world’s leading trade fairs of the composites industry, which has experienced a surge in demand from the current policies aimed at achieving energy efficiency objectives. Furthermore, composite materials are still not linked to a well-established, traditional network of suppliers with their downstream services. 51 52 Invest in MV – Annual Report 2014 Trade Fairs & Events 2014 Invest in MV – Annual Report 2014 Trade Fairs & Events 2014 Invest in MV on the Road Overview of Activities Trade Fairs and Events in Germany EXPO REAL, Munich Oct. 6 – 8, 2014 Euroblech, Hanover Oct. 21 – 25, 2014 Medica Düsseldorf Nov. 12 – 15, 2014 ISM International Sweets and Biscuits Fair, Cologne Jan. 26 – 29, 2014 BioFach, Nuremberg Feb. 12 – 15, 2014 CeBIT, Hanover Mar. 9 – 15, 2014 Hannover Messe 2014 Apr. 7 – 11, 2014 ERDF Trade Fairs and Events AIX Aircraft Interiors Expo, Hamburg Apr. 8 – 10, 2014 Prospecting mission in Turkey with Dr. Rudolph Jan. 20 – 22, 2014 JEC Composites Europa, Paris Mar. 11 – 13, 2014 Food Industry Day, Ahrenshoop Wind & Maritime, Rostock Interpack, Düsseldorf Meeting of the German state development agencies, Rostock Apr. 23 – 24, 2014 May 7, 2014 May 8 – 14, 2014 May 8 – 9, 2014 CeMAT, Hanover May 19 – 23, 2014 ILA, Berlin May 20 – 22, 2014 Conference on the Health Economy, Rostock May 20 – 21, 2014 Real Estate Day, Rostock May 21 – 22, 2014 Summer Reception, Schwerin May 27, 2014 Hanse Sail, Rostock Aug. 8 – 10, 2014 SMM Hamburg Sep. 10 – 11, 2014 Investor Conference, Food and Life Sciences, Bologna Light + Building, Frankfurt a. M. Medical Valley meets BioCon Valley Study Tour, Rostock/Greifswald/Neubrandenburg Apr. 3 – 4, 2014 Automechanica Istanbul IFAT, Munich Oct. 6 – 9, 2014 Nov. 18 – 20, 2014 EuroMold, Frankfurt a. M. Nov. 25 – 28, 2014 Investor event and lead generation, Netherlands Nov. 26, 2014 GTAI Investor Conference “Amsterdam meets Eastern Germany: IT & Food Investment Opportunities“, Amsterdam Apr. 10 – 13, 2014 May 5 – 9, 2014 Mar. 10 – 13, 2014 EWEA, Barcelona May 6 – 8, 2014 Seafood Expo Global, Brussels WindEnergy Hamburg Sep. 23 – 26, 2014 Manufacturing World Japan, Tokyo Sep 24, 2014 Sep. 25 – Oct. 2, 2014 Jun. 18 – 20, 2014 Oct. 19 – 22, 2014 IPF (International Plastic Fair) Japan, Chiba JIMTOF, Tokyo Oct. 28 – Nov. 4, 2014 Oct. 30 – Nov. 4, 2014 Oct. 2 – 3, 2014 Company visits in Japan CPHi Worldwide, Paris Oct. 7 – 9, 2014 10th Japan-Germany Industry Forum JGIF, Tokyo/Kyoto Oct. 15 – 16, 2014 Jun. 25 – 27, 2014 SIAL Paris MV Invest Lounge: Day of German Unity, Vienna Fakuma, Friedrichshafen Jun. 19, 2014 Trade Fairs and Events Abroad Smart Community Japan, Tokyo IAA Commercial Vehicles, Hanover Nov. 17, 2014 Prodex, Swisstech, Switzerland/Basel Sep. 16 – 19, 2014 Sep. 23 – 26, 2014 Motek Stuttgart Nov. 11 – 14, 2014 Automechanika Frankfurt InnoTrans, Berlin Sep. 30 – Oct. 1, 2014 electronica, Munich Mar. 30 – Apr. 4, 2014 Apr. 1 – 4, 2014 Sep. 11 – 12, 2014 Russia Day in Mecklenburg-Vorpommern, Rostock/Wismar Mar. 19, 2014 analytica, Munich Real Estate Forum Schwerin Sep. 24, 2014 Oct. 28, 2014 Cleantech Annual Conference, Berlin Investor event and lead generation in Belgium, Kortrijk “Business Day – Food“ of the BVE and HDE, Cologne Priority Country Germany 2014: Hamburg Business Club Health Ingredients Europe, Amsterdam Nov. 9 – 14, 2014 Nov. 11 – 13, 2014 Dec. 2 – 4, 2014 53 54 Invest in MV – Annual Report 2014 Events 55 Invest in MV – Annual Report 2014 Events Events Meeting Places for Guests from Industry and Politics In 2014, the traditional Invest in MV Summer Reception once again brought together politicians, business leaders, and economic development professionals for chats and a barbecue in the garden of our agency on Schlossgartenallee in Schwerin. Many of the guests who attended the reception met again just a few weeks later at the Hanse Sail in Rostock, where Invest in MV hosted a high-caliber, international business meeting. 56 Invest in MV – Annual Report 2014 Events Garden Chat Summer Reception of the State Economic Development Agency Invest in MV On May 27, 2014, representatives from companies, economic development agencies, and politics met for lively conversation and debate at the traditional Invest in MV Summer Reception under the motto “More Location Marketing for Mecklenburg-Vorpommern.” The patron of the evening event was the Minister of Economics, Construction, and Tourism of the State of Mecklenburg-Vorpommern, Harry Glawe. During a “beach chair talk,” Minister Glawe, PROCAP GmbH Managing Director Harry Briese, and former Nestlé Deutschland AG Executive Board Member Michael Ulrich discussed growth opportunities and recent successes in attracting new businesses to Mecklenburg-Vorpommern. Another highlight of the event was the announcement of several new economic ambassadors for the state of Mecklenburg-Vorpommern, including Emin Doganay, Managing Director of Insel Groß-Einzelhandel, Gerd Warchol, Managing Director of MAPLAN GmbH, and Jörg Sinnig, CEO of SIV.AG. Initiated by the Ministry of Economics, this program calls upon respected members of the business community to serve as active intermediaries between companies and economic development agencies, promoting investment through personal contacts. In the context of this project, a total of 66 business leaders and other wellknown figures have been awarded the title of “economic ambassador.” Host Michael Sturm, Managing Director of Invest in MV GmbH, and journalist Thomas Böhm shared the role of master of ceremonies. The reception was followed by a “get together” with a barbecue in the garden of Invest in MV. Invest in MV – Annual Report 2014 Events 57 58 Invest in MV – Annual Report 2014 Events Invest in MV – Annual Report 2014 Events Captains of Industry Drop Anchor at “Business meets Hanse Sail” From August 8 to 9, 2014, more than 400 eminent guests from business, science, and politics attended the event “Business meets Hanse Sail” in the Hanseatic city of Rostock. This well-known business-promotion and networking event is hosted by the economic development agency Rostock Business, the state economic development agency Invest in Mecklenburg-Vorpommern GmbH, and the project group Landesmarketing MV. Against the maritime backdrop of Warnemünde, guests enjoyed a unique program of activities with opportunities for establishing valuable national and international business contacts. The two-day “Business meets Hanse Sail” event included an evening reception, Sail Brunch, sightseeing program, and sailing cruise, offering excellent networking opportunities, time for in-depth discussions, interesting presentations on current topics, and space for sharing new ideas. Keeping with tradition, the 11th annual event was kicked off with a reception hosted by the Mayor of the Hanseatic city of Rostock, Roland Methling, on August 8th. On the morning of August 9th, the Sail Brunch at the yachting and spa resort Hohe Düne offered participants insights into the strategies of leading companies. A panel discussion was moderated by Erwin Sellering, Minister President of the State of Mecklenburg-Vorpommern, with successful business leaders and managers. The topic was “A Discussion with the Minister President: Movers of Markets – How Leading Companies Stay Ahead of the Competition.” The panel included Dr. Bertram Kandziora, CEO of STIHL AG in Waiblingen, Manuela Muschter, Managing Director of folian gmbh in Groß Lüdershagen (Stralsund), Detlef Borghardt, CEO of the SAF-HOLLAND Group in Bessenbach, and Cathrin Wilhelm, Managing Director of FORUS GmbH in Waren (Müritz). Invest in MV GmbH once again had the opportunity to invite guests for a cruise with the Minister President on the “Artemis.” The closing highlight was an evening cruise on the tall ship “Kruzenshtern” with a fireworks finale. 59 60 Invest in MV – Annual Report 2014 Networking 61 Invest in MV – Annual Report 2014 Networking Networking Regional Partners and Economic Development In 2014, it was Mecklenburg-Vorpommern’s turn to host the meeting of the economic development agencies of all 16 German states. Invest in MV organized the event in Rostock. Shortly thereafter, representatives of the state’s economic development agencies met to share experiences in Dömitz. This meeting was also hosted by Invest in MV. Furthermore, five food companies from Mecklenburg-Vorpommern joined together to found the organization Food Academy. 62 Invest in MV – Annual Report 2014 Networking Exchange of Experience in Dömitz Invest in MV – Annual Report 2014 Networking The Economic Development Agencies of Mecklenburg-Vorpommern Door Openers for Companies Meeting of the State Economic Development Agencies in Rostock On May 8, 2014, representatives of the economic development agencies of all 16 federal states met in Rostock for their traditional spring meeting. It was the first time in eight years that the meeting was held in MecklenburgVorpommern. Invest in MV organized the event. The “Consortium of State Economic Development Agencies” (AG WFB) serves as a central point of contact for the federal government. Its objectives and tasks also include the organization of regular meetings, presentations, and trade-fair participation. The AG WFB meets twice a year at various locations. From June 2 to 3, 2014, representatives of the economic development agencies of the state of MecklenburgVorpommern met to share experiences in Dömitz at a meeting hosted by Invest in MV. The program included presentations about new projects and activities, discussions with Minister of Economics Harry Glawe, and visits to local companies. Svea Schünemann, Head of Division at the Ministry of Labor, Equality, and Social Affairs, spoke about the promotion of vocational training. Detlef Schubert, former head of Leipzig’s Economic Development Office (and retired State Secretary of Saxony-Anhalt), explained how the city of Leipzig successfully attracted BMW. Robert Fankhauser, Managing Director of the Federal State Institute for Public Funding (LFI) Mecklenburg-Vorpommern, presented a status report, and Berit Steinberg, Managing Director of the Southwest Mecklenburg Business Development Corporation, discussed marketing activities and her agency’s ideas for attracting and securing skilled staff. Invest in MV was also in attendance, represented by Deputy Managing Director Waldemar Hoppe and Team Leaders Ursula Goldacker and Ulf Riedel, with the aim of developing proposals for a possible continuation of the ERDF projects 2015 – 2020. New Cooperation in the State for Promoting Professional Training: The Food Academy On November 10, 2014, five companies from Mecklenburg-Vorpommern’s traditionally strong food industry joined together in founding the organization Food Academy e. V. The founding members are Dr. Oetker in Wittenburg, Nestlé’s factory in Schwerin, riha WeserGold in Dodow, SternMaid in Wittenburg, and the affiliated companies Sweet Tec and Toffee Tec in Boizenburg. Through the Food Academy, member companies will share responsibility for training their employees and for attracting and securing skilled staff for their industry. 63 64 Invest in MV – Annual Report 2014 An Inside Look at Invest in MV 65 Invest in MV – Annual Report 2014 An Inside Look at Invest in MV An Inside Look at Invest in MV Projects, Marketing, and Results “In 2014, we once again achieved a significant increase in the number of letters, telephone calls, and emails (direct outreach) to potential investors. From the large number of activities, 44 percent more leads were generated than in the previous year. We would like to continue this growth in 2015 and strive to further expand our business-recruitment efforts. Therefore, several visits to trade fairs and other events have already been planned for 2015. These activities enable us to successfully position ourselves and give investors insight into the investment location Mecklenburg-Vorpommern.” Waldemar Hoppe, Deputy Managing Director of Invest in MV GmbH 66 Invest in MV – Annual Report 2014 An Inside Look at Invest in MV Economic Development Facts and Figures Invest in MV – Annual Report 2014 An Inside Look at Invest in MV Business Operations Revenue and Expenses 2014 2012 Revenue Subsidies from the State of Mecklenburg-Vorpommern Shareholders State of Mecklenburg-Vorpommern (Ministry of Economics, Construction, and Tourism) 184,397.54 Federal Subsidies 112,000.00 ERDF Subsidies 668,702.31 Interest Income 97.23 Expenses Chamber of Commerce and Industry in Neubrandenburg (IHK Neubrandenburg für das östliche Mecklenburg-Vorpommern) Personnel Costs 1,280,993.38 Material Costs, Taxes, Investment 1,553,467.03 Chamber of Skilled Crafts in East Mecklenburg-Vorpommern Chamber of Skilled Crafts in Schwerin Association of the Company Federations for Mecklenburg-Vorpommern (Vereinigung der Unternehmensverbände für Mecklenburg-Vorpommern e. V.) TOTAL Net Income in Euros 296 280 266 Contacts at Trade Fairs & Events 1,801 1,443 1,098 New Projects 71 99 133 Direct Outreach (Letters, Telephone Calls, E-mails) 33,213 36,265 46,745 Existing Projects 185 134 201 2,834,460.41 0.00 Current as of: 05/20/2015 PROJEcts Trade Fairs & Events 69 82 88 2,834,460.41 Chamber of Industry and Commerce in Rostock Chamber of Industry and Commerce in Schwerin 2014 1,869,263.33 Other Income TOTAL 2013 in Euros LEADS Site Offers 53 72 104 197 248 392 Successfully completed Projects P ermanent Jobs created 11 25 19 1,605 711 665 by new Investment 67 68 Invest in MV – Annual Report 2014 An Inside Look at Invest in MV Invest in MV – Annual Report 2014 An Inside Look at Invest in MV 3 Sassnitz Stralsund 5 Projects New and Expanding Businesses 2014 19 Rostock 14 9 6 13 10 15 7 12 Greifswald Site Offers in Mecklenburg-Vorpommern 11 Wismar SCHWERIN 17 18 1 2 8 16 TOTAL of all districts Parchim 4 Neubrandenburg 1 CVP Plastics / Chemical/Plastics / Network Partner / Schwerin/SN 12 IDT Riems R&D Center / Life Sciences / Investor Initiative / Hanseatic City of Greifswald/NWM 2 FLAMM expansion project / Aerospace Engineering / Trade Fair/Event / Schwerin/SN 13 Milltech / Electrical Engineering/Electronics / Investor Initiative/Telephone Call / Grevesmühlen/NWM 3 Safety Technology / Services/Commerce / GTAI / Sassnitz-Mukran/VR 14 DGWL Kahl / Mechanical Engineering / Direct Outreach / Hanseatic City of Rostock/HRO 4 Gast Art / Food / Investor Initiative/Telephone Call / Speck/MSE 15 Biosanica II / Food / Expansion Project / Süderholz/VR 5 Keksdieb / Food / Investor Initiative/Telephone Call / Langendorf/VR 16 DV-COM/CCES24 / BPO/Service Center / Investor Initiative/E-mail / Güstrow/ROS 6 AqVida / Life Sciences / Trade Fair/Event / Dassow/NWM 17 Tchibo BPO Limes / Logistics / Trade Fair/Event / Schwerin/SN 7 Zippel Logistik / Logistics / Investor Initiative/Telephone Call / Dummerstorf/ROS 18 Palettenbörse.de (KPS) - expansion / Chemical/Plastics / Investor Initiative / Schwerin/SN 8 Teufelberger / Mechanical Engineering / Trade Fair/Event / Hanseatic City of Stralsund/VR 19 Hotel und Apartment Resort Ostsee / Tourism / Investor Initiative / Börgerende/ROS 392 248 197 21 39 18 Hanseatic City of Rostock 33 31 42 Districts of Nordwestmecklenburg 29 29 103 District of Ludwigslust-Parchim 9 Ilim Timber / Wood/Paper / Investor Initiative / Hanseatic City of Wismar/NWM 10 AUREA Nord GmbH / Services/Commerce / Economic Ambassador / Hagenow/LUP 11 Aero Coating / Aerospace Engineering / Direct Outreach / Hanseatic City of Wismar/NWM 2014 2013 2012 Project / Industries / Initial Contact / Business Location/District 22 29 44 District of Vorpommern-Rügen 43 43 71 District of Vorpommern-Greifswald 20 16 45 District of Rostock 28 24 33 City of Schwerin (State Capital) 1 37 36 District of Mecklenburgische Seenplatte 69 70 Invest in MV – Annual Report 2014 An Inside Look at Invest in MV Invest in MV – Annual Report 2014 An Inside Look at Invest in MV WKA. Here, energy output from wind turbines is stored in the form of renewable hydrogen for future use, which can equate to emissions reductions of 250,000 tons of CO2 per year. The evening was spent in the historic Hanseatic city of Stralsund. Showrooms Invest in MV Proudly Presents Mecklenburg-Vorpommern Last year, Invest in MV successfully organized and implemented numerous projects and activities aimed at promoting Mecklenburg-Vorpommern in a wide range of contexts and media. These projects included online activities, social media channels, radio commercials, reports, promotional films, flyers, advertorials, advertisements, press conferences, and even a press visit. Trade journalists visited Northern Germany in the context of a press trip organized by Germany Trade and Invest (GTAI), the foreign trade and inward investment agency of the Federal Republic of Germany. On September 24 and 25, 2014, five reporters from the US, Canada, and England, together with Team Leader Ulf Riedel and PR & Marketing Consultant Claudia Neufert, visited several companies in Mecklenburg-Vorpommern. The visit was focused on the energy sector and renewable energies. Germany’s internationally acclaimed “energy revolution” is already in full swing in MecklenburgVorpommern, thanks to the fresh Baltic Sea wind and abundance of sunlight (more than any other German state). This fact did not go unnoticed by our overseas guests, who were very interested in the offshore wind farm Baltic 1, with its 21 wind turbines. On September 24th, the visiting journalists set off from Barhöft in a catamaran from OPUS MARINE GmbH in order to experience these “engineering masterpieces” up close. Once back on land, the group traveled on to the WIND-Project GmbH (WIND-projekt Ingenieur- und Projektentwicklungsgesellschaft mbH) in Altentreptow, to learn about the demonstration and innovation project RH2 – The program for the morning of September 25th included a visit to the Stralsund-based company ESG, which is part of the GICON Group and specializes in environmentally friendly innovations in the processing of steel and other metals. Later that day, the guests made a short trip to Sassnitz to visit the ferry port before traveling on to Berlin. All in all, these two days were an excellent opportunity to present MecklenburgVorpommern to foreign journalists in the best possible way and to continue building upon our state’s worldwide reputation as an innovative and environmentally conscious location for business and particularly the energy sector. A photo showing the construction of an RH2 – WKA from Altentreptow was even featured on the cover of the magazine North American Clean Energy, which boasts a hard-copy circulation of 32,000. Immediately following this press visit, Mecklenburg-Vorpommern was mentioned a total of 26 times in print media, podcasts, videos for blogs, YouTube videos, and online publications as a key location for business and the energy sector. 71 6 - Die ostdeutschen Hochschulen haben turbulente Zeiten hinter sich. Doch der Aufbau Ost hat sich gelohnt. Immer . . 2014 mehr westdeutsche Abiturienten zieht es an die dortigen Hochschulen. Eine hohe Lebensqualität und die Verdichtung von Wissenschaftspotenzialen zeichnen den Bildungs- und Forschungsstandort Ostdeutschland aus. VERLAGS-SONDERVERÖFFENTLICHUNG Spot on Media Focus 2014 In 2014, Russian and Japanese language versions were added to the Invest in MV website, which had previously been available in German and English. The development of the website also involved the introduction of five landing pages and the maintenance of content on the social networks YouTube, Twitter, Google+, and Xing. The agency plans to grow its presence across various other social networks on the web. Several mailings were sent out, along with four newsletters (one per quarter) in February, May, September, and December; there were also 25 press releases, several of which were prepared in cooperation with the Minister of Economics of Mecklenburg-Vorpommern. Invest in MV even took part in a news conference for the EXPO REAL 2014. Sommerfest von Invest in MV Zu einer festen Termingröße ist in den zurückliegenden Jahren das Sommerfest der Wirtschaftsfördergesellschaft Invest in Mecklenburg-Vorpommern GmbH avanciert. Zur diesjährigen Auflage sind die Gäste aus Politik, Wirtschaft und Wissenschaft am 27. Mai in die Schweriner Schlossgartenallee 15 geladen. Invest in MV nimmt den traditionellen Empfang zum Anlass, um auf das vergangene Jahr zurückzublicken. 2013 war eines der entwicklungsreichsten Jahre für Invest in MV. Insbesondere die Entscheidung des weltgrößten Nahrungsmittelkonzerns Nestlé, Europas modernstes Kaffeewerk in Schwerin zu errichten, hat Mecklenburg-Vorpommerns guten Ruf als attraktiven Investitionsstandort untermauert. Ein etablierter Programmteil ist der Strandkorb-Talk, zu dem auch der Minister für Wirtschaft, Bau und Tourismus von MV Harry Glawe erwartet wird. Im Fokus stehen diesmal die Auslandsmärkte, vor allem die Türkei und Polen. > '+6'4' 0(15 706'4 www.invest-in-mv.de Gesundheitsgipfel in Warnemünde Ein Stelldichein gibt sich die Gesundheitswirtschaft am 21.und 22. Mai dieses Jahres in der Rostocker Yachthafenresidenz Hohe Düne. Dort kommen zahlreiche Vertreter der Branche zur 10. Nationalen Branchenkonferenz zusammen. Das vom Land veranstaltete Jubiläumstreffen würdigt 2014 die Nationale Branchenkonferenz Gesundheitswirtschaft als „Motor für Wissenschaft und Wirtschaft“. Vor zehn Jahren hatte der Bund in den ostdeutschen Ländern die Nationalen Branchenkonferenzen initiiert. MV entschied sich damals für den Schwerpunkt Gesundheitswirtschaft. Die Branche gehört heute zu den wichtigsten Wirtschaftszweigen im Land und zählt aktuell 97.000 Beschäftigte. Zur Branchenkonferenz 2014 werden die Themen Life Science, Dienstleistungen, Gesundes Alter(n), Gesundheitstourismus und Ernährung den Meinungsaustausch bestimmen. Es werden innovative Konzepte, exzellente Praxisbeispiele sowie neue Ideen und Entwicklungen vorgestellt. > '+6'4' 0(15 706'4 www.konferenzgesundheitswirtschaft.de S Rostocks Standortplus: qualifizierte Fachkräfte eit Jahren steigt die Zahl der Studenten an den ostdeutschen Hochschulen. So konnten die neuen Bundesländer zwischen 2005 und 2011 einen Zuwachs um neun Prozent verbuchen. „Dahinter verbirgt sich jedoch ein Erfolg, der weit über die nackten Zahlen hinausweist, nämlich die Gewinnung westdeutscher und ausländischer Studierender“, sagt Professor Peer Pasternack von der Martin-Luther-Universität Halle Wittenberg. Der Osten des Landes präsentiert sich dabei als attraktiver Ort zum Studieren. So drohen die ostdeutschen Hochschulen dauerhaft zu sogenannten Erstberufungshochschulen zu werden. Dahin gehen junge Professoren für ihre erste Stelle, bleiben allerdings nur so lange bis sie etwas Besseres gefunden haben. Stabilität und Leistungsträger fehlen dadurch. Invest in MV – Annual Report 2014 An Inside Look at Invest in MV Dichtes wissenschaftliches Netzwerk Auch die außeruniversitäre Forschung ist sehr gut platziert. Dabei ging es seit dem Mauerfall nicht nur darum, neue Einrichtungen zu schaffen, sondern ehemalige ddr-Institute zu integrieren. In den letzten 25 Jahren hat sich in den großen ostdeutschen Hochschulstädten ein starke Verdichtung von Wissenschaftspotenzialen Dresden, Leipzig oder aufgebaut. „Es gibt jeweils mehrere HochPotsdam sind für schulen, die von zahlreichen außeruniStudienanfänger Orte, versitären Instituten flankiert werden“, die es locker mit Hamerklärt Pasternack diese Entwicklung. burg, Frankfurt und So wurden im Laufe der Neunzigerjahre Köln aufnehmen können. zahlreiche außeruniversitäre Forschungseinrichtungen gegründet, die häufig auch auf Institute der früheren ddr-Akademien zurückgriffen. So nahmen Leibniz-Gemeinschaft und Fraunhofer-Gesellschaft viele ehemalige ddr-Institute auf. Zusammen mit den ostdeutschen Erweiterungen der Max-Planck-Gesellschaft und Helmholtz-Gemeinschaft ergibt sich heute ein weit gefächertes Netz, dessen Potenzial noch lange nicht ausgeschöpft ist. ● „ Keine allergische Reaktion In der Hansestadt anDie Hochschulen in Ostdeutschland sind gut aufgestellt. Das hängt nicht zuletzt auch mit der Standortattraktivität zusammen. „Anders als noch vor 15 Jahren erder Warnow profitieren zeugt die Vorstellung, im Osten des Landes studieren zu sollen, bei jungen Leuten Hightech-Firmen wie aus westdeutschen Regionen keine allergischen Reaktionen mehr“, sagt Pasternack. CORTRONIK und RST Dresden, Leipzig oder Potsdam sind für die meisten Studienanfänger Orte, die es Rostock System-Technik von in der Region locker mit Hamburg, Frankfurt und Köln aufnehmen können. Für ihre Lehre bekommen die die ostdeutschen Hochschulen zudem mehrheitexzellent ausgebildeten jungen Menschen. lich gute Noten. Vor allem die kleinen Hochschulen haben bemerkenswerte Profile entwickelt, findet Professor Pasternack. In der Liga der Kleineren spielen sie im bundesweiten Vergleich ganz vorne mit und sind dabei meist forschungsaktiver als ihre ORTRONIK-Mitarbeiterin westdeutschen Pendants. Tina Kardels blickt auf die Monitore im ProduktionsDoch es dürften auch schwere Zeiten auf die ostdeutschen Hochschulen zukombereich Laserschneiden. Sie men. Geplante Einsparungen und Personalabbau werden nicht ohne Folgen bleiben: kontrolliert die automatisierten Arbeitsabläufe. Per Lasertechnologie werden in feine Metallröhrchen noch feinere Strukturen geschnitten. Durch diese erhalten die Röhrchen für die spätere Anwendung entscheidende Eigenschaften, sie sind flexibel und strafokusinterview pazierfähig. In der CORTRONIK GmbH im Technologiezentrum Warnemünde (TZW) werden Stents her*1/#5 %*9#0&6 gestellt. Das sind medizinische Im- 146410+--+6#4$'+6'4+0 +0# #4&'.5 -10641..+'46  #5'45%*0'+&'0 $'+ &'4 '456'..70) 810 6'065. plantate, mit deren Hilfe zum Beispiel im Maßstab 1:1 nachgebaute Flugzugesetzte Arterien und Herzkranzge- Prozessentwicklung. Aber auch „kurze zeugkabinen, in denen Flugbegleiter fäße erweitert werden, erklärt Tina Wege und ein kurzer Draht“ zu politiMichael GeWelche Vorteile haben auf men im besonderen Maße alle profitieren denkbaren Notsituationen Kardels, die seit acht Jahren bei Sturm schen ist Entscheidungsträgern machen schäftsführer der zuLanUnternehmen, die sich in praxisnah vom güntigen, vorbereitet grünen werden. Energieangebot. CORTRONIK beschäftigt ist. Rostock einem attraktiven Stand„In der Die Medizintechnik-Firma gehört zur ort, so der CORTRONIK-Chef. Zumodernen Luftfahrt deswirtschaftsförderung Mecklenburg-VorpomBeispielhaft it sind der Flugbegleiter von der WEMAG entBerliner BIOTRONIK-Gruppe dem habe die Fachkräftesituation in des Sicherheitssystems“, Investund in Mecklenburg-Vormern ansiedeln? Hoch ein Teil wickelte Energiespeicher.erklärt der RST-Geschäftsführer. Im Januar entwickelt und produziert Stents in einer Stadt mit 15.000 Studenten die pommern GmbH. Aufgabe qualifizierte Mitarbeiter Branchen zieht Mecklenburgdieses Welche Jahres lieferten die Rostocker Warnemünde seit 1998. Damals wech- strategische Entscheidung erleichtert, der Gesellschaft ist die aktuell auszubauen. und ein innovations- denVorpommern an? Als wichtigte Branersten Kabinentrainer für den selte Dr. Carsten Momma aus Hannoden Firmensitz Unterstützung von Unfreundliches Wirtschafts- neuen cheAirbus generiert die Ernährungswirtschaft A350-XWB an das Traiver an die Ostsee, um CORTRONIK Bei jährlichen Wachstumsraten von 10 Jet-Herstellers nach mehr als aufzubauen. „Wir haben mitternehmen, drei Mit- bisdie 20 Prozent in daswar ein „Erweiterungsklima zählen zu den Vorzü- ningscenter mit runddes 17.000 Beschäftigten in Frankreich. Für andere im Verarbeitern angefangen, jetztnordöstliche sind wir bedarf in der Produktion“ entstanden, Bundesland gen der Region, die auch Toulouse ein Drittel des Gesamtumsatzes Airbus-Typen fertigen die 150 RSTmehr als 200“, resümiert der Ge- begründet Dr. Momma. Noch 2014 expandieren wollen. Global Player wie Netlé anziehen. Das arbeitenden Gewerbe. Daneben zählen Mitarbeiter verschiedene Kabelbäuschäftsführer stolz. Überinvestieren 500.000 und soll der Neubau direkt neben dem anLand bietet zudem eine optimale Work-Li- me.die Energiewirtschaft die Maritime Im Ingenieurbereich sindund sie unter Stents, vielfältig in Länge (9 bis 200 gestammten Firmengebäude in Befe-Balance, denn Familienfreundlichkeit anderem Indutrie mit an dem spricht fürgehen. den Wirtschaftstandbeteiligt derOffshoreNeugestal- und dem mm) und Durchmesser (1,8 Was bis 10 trieb Mehr als fünf Millionen von Küchen, Waschräumen mm), liefert CORTRONIK pro als Euro werden investiert.Geograwird hier seit Jahren groß geschrieben. tungSpezialschiffbau zu den und Zugpferden. ortJahr Mecklenburg-Vorpommern? 146410+--'5%*(65(²*4'4 4. #456'0 Systemkomponente an die BIONeben CORTRONIK haben auch in Stauschränken in Passagiermaschinen. Wodurch grenzt sich Ihr BundesMecklenburg-Vorpommern positioniert phisch vorteilhaft gelegen zwischen den *1/#5 %*9#0&6 TRONIK AG in der Schweiz. BIOTRO- Rostock ansässige Branchenfirmen 1//#. Die Firma will in Rostock weiter wachland von anderen Wirtschaftsregionen bevölkerungsreichen Metropolregionen NIK ist Europas größter Anbieter sen. Auch und gerade, weil die vorteilvon wie die Artoss GmbH und DOT Deutschlands Mecklenburg-VorpomBerlin sowie den Ländern GmbH erheblichen Anteil daran, dass „elementarab? wichtig“, wie RST-Ge- hafte Fachkräftesituation vor Ort daStent-Katheder-Systemen. Hamburg und mernschäftsführer it das Energieland an der Küte Skandinaviens und Polen, sich das Ulrich Scheib betont.im für eine gute Basis bildet. In der bun„Bei der Ansiedlung in Rostock haben die Hansestadt in hat den letzten Jahren zu Von der Deutschlands. Rostocker Universität wir auf die Karte Wissenschaftsstandeinem über die Landesgrenzen Nordoten Hier und wirdan-die desweiten Luft- und RaumfahrtinLand zu einem anerkannten Wirtschafts-hinaus ort gesetzt“, sagt rückblickend Dr.entwickelt. beachteten Life-Science-Zentrum deren Bildungseinrichtungen würden Energiewende in all ihren Facetten schon dustrie hat die Hansestadt längst einen tandort Momma. „Die Nähe zur Universität avancierte. Von Artoss entwickeltes „viele kluge Köpfe“ kommen, die bei hervorragenden Ruf. Die Deutsche seit Jahren gelebt: durch frischen Wind auch eine und Fachinstituten ermöglichtDiese uns ei-Voraussetzungen Biomaterial zumals Knochenaufbau und dem Luft- und Raumfahrt-Unterneh- Gesellschaft für Luft- und Raumfahrt von der die meiten Sonnentunmoderne Telekommunikanen intensiven Wissenstransfer unter Verkehrsvon DOTund produzierte Implantat-BemenOtsee, eine berufliche Perspektive fin- wird ihren 64. Jahreskongress im Sepden Deutschlands und Freiraum für Ideen machen Mecklenburg-Voranderem in Werkstoffkundetionstruktur und Me- schichtungen werden weltweit vertrieden. Das im Warnemünder TZW an- tember 2015 in Rostock veranstalten. dizintechnik, um die eigenepommern Entwick- zum ben. logitischen Zentrum gesiedelte und Wir zursind Airbus Divisiondie und Invetitionen. die Erten, lungsarbeit voranzutreiben.“ Bei Exzellent Ingenieure und DS zu gehörende Unternehmen > '+6'4' 0(15 706'4 sich Airbus bilanziell 100 Prozent mit Strom im Norden. Die vier ausgebildete Seehäfen Rotock, CORTRONIK entfallen 40 Prozent des Fachkräfte sind auch für die Airbus DS stellt für Airlines in aller Welt sogewww.rostock.de und aus regenerativen Quellen versorgen. Mit Wismar, Sassnitz und Stralsund spielen Arbeitsportfolios auf die Produkt- und RST Rostock System-Technik GmbH nannte Kabinentrainer her. Das sind www.invest-in-mv.de C Furthermore, numerous events with networks and regional economic development agencies were also covered by the media. Many of these events are presented in this Annual Report. The planning and implementation of advertising campaigns were also part of the marketing mix in 2014. To mention just one example, Invest in MV managed an entire campaign for the food industry, covering four magazines and their online editions. Ads were placed from 2012 to June 2015, above all for trade fairs like BIOFACH and Anuga. The campaign also included articles in food-industry publications, prepared in close consultation with the respective editors. „Küstenland voller Energie“ mit ihren internationalen Schifffahrtslinien eine entscheidende Rolle, sowohl im wirtschaftlichen als auch touritischen Bereich. sich ebenfalls als Gesundheitsland. Neben der Gesundheitswirtschaft tragen auch Forschung und Entwicklung beispielsweise in der Medizintechnik Früchte. Was zeichnet die Wirtschaftsförderung von Mecklenburg-Vorpommern aus? Die Invetoren, die sich für den Standort entscheiden, werden vom Land mit ansprechenden Invetitionszuschüssen untertützt. Wir bieten dabei eine professionelle Betreuung der Projekte vom Beginn der Planungsphase bis zum erfolgreichen Abschluss. In order to optimize internal communication and strengthen the brand Invest in MV, a company was hired to update the agency’s corporate design. This project was completed in the spring of 2015. dem erfolgreichen Start des kommerziellen Offshore-Windpark Baltic 1 mit 21 Windenergieanlagen folgen weitere Projekte wie Baltic 2 und Arcadis Ot I. Unterneh- Enge Verzahnung von Forschung und Wirtschaft D ie Hansestadt Rostock ist mit mehr als 203.000 Einwohnern die einzige Großstadt in Mecklenburg-Vorpommern und zugleich wirtschaftliches Zentrum des Landes. Über Traditionen und aktuelle Trends sprachen wir mit Oberbürgermeister Roland Methling. Frage: Was charakterisiert Rostock als wirtschaftliches Schwergewicht? Methling: Die geografische Lage Rostocks bestimmt seit acht Jahrhunderten die wirtschaftlichen Stärken. Als Hafenstadt war der Blick immer auf das Meer und andere Küsten gerichtet. Zu Schifffahrt und Schiffbau kamen in jüngerer Vergangenheit vor allem Biomedizin und Biotechnologie, Windkraft und Tourismus als entscheidende Wirtschaftscluster hinzu. Zu den Schwerpunkten zählen auch Ingenieurdienstleistungen für den Flugzeugbau sowie Servicecenter. Rostock ist Oberzentrum einer Region mit mehr als einer halben Million Menschen, so dass auch Einzelhandel, Medizin, Ver- des Kranbauers Liebherr. Welchen Kurs fährt die Hansestadt in punkto Ansiedlungen und wie kooperiert sie mit Invest in MV? Methling: Ein Hafen ist nicht nur Umschlagplatz, sondern vor allem ein riesiges Gewerbegebiet mit Kaikante. Oft ist die Flächenverfügbarkeit das entscheidende Kriterium für eine Ansiedlung. Um weitere Arbeitsplätze zu schaffen, ist die Kooperation in der Region unerlässlich. Invest in MV ist uns dabei ein wichtiger Partner, wie auch die lokale Wirtschaftsförderung Rostock Business. kehr und Logistik eine wichtige Rolle spielen. Frage: Das wirtschaftliche Herz Rostocks schlägt im Überseehafen. Wo liegen die Zukunftschancen des maritimen Standortes? Methling: Unser Hafen hat den Wandel vom einstigen Tor zur Welt für den Osten zum modernen Ostseehafen geschafft. Fährverkehre und Kreuzschifffahrt sind etabliert, Stück-, Schüttund Flüssiggüter werden umgeschlagen. Er ist der größte deutsche Universalhafen an der Ostsee und zudem sehr gut ans Hinterland angebunden. Die Autobahn endet praktisch an den Kais. Rostock fungiert auch als Heimathafen der Deutschen Marine. Etliche Reedereien haben an der Warnow ihren Sitz. Um diese Potenziale zu nutzen und mit neuen Industrieansiedlungen nachhaltig zu untersetzen, sind die Hafenanbindungen weiter zu optimieren. Auch Rostocks Fischereihafen entwickelt sich, Firmen investieren in den Ausbau des dortigen Gewerbegebietes. 1.#0& '6*.+0), $'4$²4)'4/'+56'4 &'4 #05'56#&6 1561%-. Frage: Das Hafenbild prägen auch Produktionswerke, zum Beispiel das Frage: Zu Rostock gehört eine der ältesten Universitäten im Ostseeraum. Ist die Hansestadt auch Wissenschaftsstandort? Methling: Die 1419 gegründete Universität Rostock ist die älteste Hochschule in Nordeuropa und die drittälteste in Deutschland, die noch existiert. Die jahrhundertalte Tradition von Forschung und Lehre hat die wirtschaftliche Situation der Stadt immer beflügelt. Die Hansestadt beherbergt heute Institute der drei namhaften deutschen Wissenschaftsgesellschaften, ebenso den Fachbereich Seefahrt der Hochschule Wismar, die Hochschule für Musik und Theater und private Bildungsstätten. Es sind Innovationsfabriken. Die Technologiezentren bieten Start-ups beste Bedingungen, um Ideen in wirtschaftlichen Erfolg umsetzen zu können. Frage: Wie arbeiten die Universität und Unternehmen zusammen? Methling: Die Universität hat einen hohen Grad der Vernetzung innerhalb der Wissenschafts- und Bildungslandschaft in der Stadt erreicht, aber auch mit Wirtschaft, Handwerk und Handel. Ein Fokus liegt dabei auf dem Thema ,Trends und Technologie‘, um Wirtschaft und Wissenschaft noch enger zu verzahnen. .de Foto: Zoonar/Gunnar Ries Konzept, Text, Illustration: www.fachwerkler WEVE GOT THE REALLY BIG FISH on Deutschlands*: Investorenfreundlichste Regi cenreich agieren Nachhaltig investieren und chan e Märkte Drehkreuz für Nord- und Osteuropäisch olen Hamburg und Berlin Ideale Lage zwischen den Metrop tenziale Vielversprechende Fachkräftepo > '+6'4' 0(15 706'4 www.rostock.de Optimale Work-Life-Balance Furthermore, video reports of the Business Dinner in Hamburg and the festive reception in Vienna were prepared and posted on YouTube. Promotional films were also made and uploaded to this Internet channel. Invest in MV used radio spots to promote the business location Mecklenburg-Vorpommern in general and to publicize the Hamburg Business Dinner. The commercials were aired on the station Klassik Radio in the spring and fall of 2014. e Union Gefördert durch die Europäisch en Fonds für aus Mitteln des Europäisch (EFRE) regionale Entwicklung *2012 wurde MV durch den Verband der Russischen Wirtschaft in Deutschland als „Investorenfreundlichste Region“ ausgezeichnet. by the This project was funded Fund (ERDF) European Regional Development und der nd Mecklenburg-Vor pommer n gesellschaft für das Bundesla Informationen Invest in MV ist die Wirtschaftsförder MV expandieren wollen. Alle erten Unternehmen, die nach Ansprechpartner für alle interessi nvest-in-mv.de www.i unter Sie finden Standort zum Foto: Zoonar/Willi Rolfes 72 Invest in MV – Annual Report 2014 An Inside Look at Invest in MV Invest in MV also produced traditional print advertisements and numerous advertorials for various publications, six of which were published as a full page in the newspaper Nord Wirtschaft. and life sciences characterize MecklenburgEnergy sector, mechanical engineering, food industry come to the region benefit from highlyVorpommern‘s growing economy. Companies which ties, promising markets, and excellent opportuni funding qualified workforce, innovative research, leaders from various industries establish their infrastructure and logistics connections. Global as an investments location. ess businesses here which speaks for the region‘s attractiven Invest in Mecklenburg-Vorpommern! At your disposal 24/7: www.invest-in-mv.de Investors Helpline: +49 (385) 59 2 25 - 50 This project was funded by the European Regional Development Fund (ERDF) 73 74 Invest in MV – Annual Report 2014 Outlook 2015 75 Invest in MV – Annual Report 2014 Outlook 2015 Outlook 2015 The high-caliber German “Congress of Global Market Leaders” (Gipfeltreffen der Weltmarktführer) is an outstanding platform for attracting new investors. In the context of the Congress, Invest in MV organized a business lunch. Future business-recruitment activities will focus on Denmark, Switzerland, and Italy. 76 Invest in MV – Annual Report 2014 Outlook 2015 Invest in MV – Annual Report 2014 Outlook 2015 Meeting of Global Market Leaders in Germany The annual “Congress of Global Market Leaders” has become one of the most important meetings of international market leaders from the German “Mittelstand” (SMEs). In addition to presentations and panel discussions, this event offers numerous opportunities for making contact with global players and successful family-owned companies. In the context of the Congress, Invest in MV organized a business lunch on January 28, 2015. This event was attended by eminent managing directors, board members, and owners of companies that were looking to expand and considering Mecklenburg-Vorpommern as a business location. Visit to EWEA OFFSHORE in Denmark In recent years, the world’s largest offshore wind energy conference and exhibition EWEA OFFSHORE has been attracting more than 450 exhibitors and around 10,000 visitors. As both a show and a marketplace, the EWEA OFFSHORE offers an ideal forum for making new business contacts and strengthening existing relationships. The prestigious event is held annually at various locations in Europe. From March 10 to 12, 2015, Invest in MV attended the European Wind Energy Association event in Denmark’s capital, Copenhagen. 77 78 Invest in MV – Annual Report 2014 Outlook 2015 Invest in MV – Annual Report 2014 Outlook 2015 Lead Generation in Denmark More Marketing in Switzerland Switzerland is one of the largest foreign investors in Germany. At the same time, Switzerland is also a popular investment destination for German companies. Due to current developments, production sites in the Eurozone are becoming more and more attractive. This is where the new federal project comes into play. In 2015 and 2016, Invest in MV will be making contact with an increasing number of Swiss investors. This outreach will be conducted in the form of self-organized events, like the Business Dinner on June 18, 2015, in Berne, various business “round tables,” and visits to trade fairs and forums in Switzerland. A direct outreach campaign will run throughout the entire project period. Furthermore, advertisements will be placed in Swiss newspapers. A new project-related staff position will also be created. Visit to the Ferrari Town, Maranello During the theme week for the state of Mecklenburg-Vorpommern at the universal exhibition Expo Milano 2015, Invest in MV presented the business location Mecklenburg-Vorpommern in Italy on May 21 and 22, 2015, with a special focus on the automotive industry. In cooperation with the organization automotive-mv e. V. and the Italian Chamber of Commerce, a conference was organized in the automobile cluster “Motor Valley” for the region of Emilia-Romagna. Minister of Economics Harry Glawe delivered an opening speech. This event was also used as an opportunity to promote Mecklenburg-Vorpommern as an attractive business location for international investors. The investor conference took place on May 21, 2015, in the hometown of Ferrari, Maranello (province of Modena). Owing to Germany’s thriving economy, Danish companies are generally very interested in Germany as a business location. Germany is Denmark’s most important trading partner. A successful market entry in Germany is often the first step in a company’s internationalization process. To realize the full value of their growth strategies, Nordic companies must therefore proactively seize opportunities in the German market. Invest in MV is planning an investor seminar in Denmark with the aim of promoting Mecklenburg-Vorpommern as an investment location. The event will take place in September 2015 in Aarhus. 79 80 Invest in MV – Annual Report 2014 Imprint Publisher: Invest in Mecklenburg-Vorpommern GmbH, Michael Sturm (Managing Director) Photos: p. 4 Alexander Koker; p. 6 Zoonar © Willi Rolfes; p. 8/1 Christian Möller – moe4; p. 8/2 Friederike Hegner; p. 8/3,4 Invest in MV; p. 8/5 Jens Büttner; p. 9 Jens Büttner; p. 10/1 Invest in MV; p. 10/2 – 9 Jens Büttner; p. 11/1–10 Jens Büttner; p. 12 Fotolia © thongsee; p. 16/1,2 Invest in MV; p. 17 Joop van Reeken Fotografie; p. 18 Invest in MV; p. 19/1,2 Invest in MV; p. 18/3 UniCredit Spa; p. 20 Fotolia © miklyxa13; p. 21/1 Fotolia © kyronja; p. 21/2 Invest in MV; p. 21/3 Ministry of Economics Mecklenburg-Vorpommern; p. 22/1 Thomas Häntzschel / nordlicht; p. 22/2 Invest in MV; p. 23/1 Friederike Hegner; p. 23/2 Invest in MV; p. 23/3 www.companypicture.de; p. 24/1 Fotolia © Günter Menzl; p. 24/2,3 Thomas Entzeroth; p. 25 Jörg Carstensen; p. 26/1,2 Invest in MV; p. 27/1– 3 Invest in MV; p. 28/1,2 Invest in MV; p. 29/1–3 Invest in MV; p. 29/4 Fotostudio Charlottenburg; p. 30 Nestlé Deutschland AG; p. 32/1,2 Invest in MV, p. 33/1,2,4 Nestlé Deutschland AG; p. 33/3 Invest in MV; p. 34/1,2 FVH; p. 35/1,2 Invest in MV; p. 36 Teufelberger; p. 37/1 Invest in MV; p. 37/2 Benjamin Schenk; p. 38/1 Tim Kellner; p. 38/2 Danny Gohlke; p. 38/3 anzgar pudenz; p. 39/1–3 Invest in MV; p. 40/1,2 Invest in MV; p. 41/1,2 Invest in MV; p. 42/1–3 Invest in MV; p. 43 Schur Pack Germany; p. 44 Invest in MV; p. 46/1–4 Invest in MV; p. 47/1 Invest in MV; p. 47/2 Jens Büttner; p. 48/1–3 Invest in MV; p. 49/1 Rostock Business; p. 49/2 NuernbergMesse/Thomas Geiger; p. 50/1 SIAL Paris 2014 Exhibition; p. 50/2 seafoodexpo.com/global; p. 51/1 Invest in MV; p. 51/2 Fotolia © TTstudio; p. 54 Invest in MV; p. 56/1 Invest in MV; p. 56/1,2,5,6,7 Jens Büttner; p. 57/2,3,4 Jens Büttner; p. 58/1 Friederike Hegner; p. 58/2 Rostock Business; p. 59/1–5 Friederike Hegner; p. 60 Invest in MV; p. 62/1,2 Invest in MV; p. 63/1,2 Southwest Mecklenburg Business Development Corporation; p. 64 Invest in MV; p. 69/1,2 Invest in MV; p. 70/1,2 Invest in MV; p. 71/1,2 Invest in MV; p. 74 Christian Möller – moe4; p. 76/1,2 Invest in MV; p. 77 Fotolia © wildnerdpix; p. 78 Fotolia © djarma; p. 79/1 Invest in MV; p. 79/2 Fotolia © keller Concept and design: fachwerkler – Konzeption und Grafikdesign GbR, www.fachwerkler-grafik.de Map design: fachwerkler – Konzeption und Grafikdesign GbR, www.fachwerkler-grafik.de, Source map: Creative Commons 3.0 Text editing: Katrin Illner Publication date: June 10, 2015 Translation and proofreading: WORLD TEXT Sprachenservice oHG, www.worldtext.de Legally responsible for content: Michael Sturm, Managing Director of Invest in Mecklenburg-Vorpommern GmbH Dr. Stefan Rudolph, Chairman of the Shareholders’ Meeting Invest in MV © Invest in Mecklenburg-Vorpommern GmbH The information provided herewith is given to the best of our knowledge and belief but without warranty or liability. This product is copyright protected. This document may not be reprinted in part or whole. Project terminology: The term contact refers to an initial exploratory talk with an interested company representative in the context of preparing for a trade-fair visit or event. During the contact phase, the company is not expected to make any commitment regarding a possible investment project in Mecklenburg-Vorpommern. A lead goes beyond this initial contact. An initial meeting has already taken place at a trade fair or event. The potential investor is considering MecklenburgVorpommern as a possible business location. General and/or industry-specific site information has been provided in person or sent to the company following the visit. The potential investor still cannot – or prefers not to – describe the possible investment project in greater detail. In the case of a project, a project description, business requirement specification, or business plan is submitted by the potential investor. On the basis of these documents, a list of appropriate sites is prepared in accordance with the site criteria specified by the company. Site visits and meetings are organized and conducted individually (site, employment agency, ministries, government agencies, etc.). Invest in Mecklenburg-Vorpommern GmbH Schlossgartenallee 15 · 19061 Schwerin · Germany Telephone: +49 (385) 59 2 25 - 0 · Fax: +49 (385) 59 2 25 - 22 E-mail: [email protected] · Website: www.invest-in-mv.de Database of commercial sites: www.investguide-mv.de