home 2o11 4th quarter execution guide - WOW

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HOME
2O11 4TH QUARTER EXECUTION GUIDE
CONTENTS 2O11 Q4 QUARTERLY EXECUTION GUIDE
OVERVIEW (P1-5)
GIFTS FROM OUR STARS (P10-16)
p1
p2
p3-4
p5
p10
p11
p12
p13
p14
p15
p16
sales priorities
sales drivers
prototypical floorplans
actionable checklist
martha stewart fair isle throws & pillows
martha stewart retro kitchen
martha stewart coffee & dessert
martha stewart kids’ gifts
martha stewart wood & metal gifts
emeril steakhouse
lauren ralph lauren gifts
THANKSGIVING (P18-27)
p18-19
p20
p21
p22-27
roasters
buffet
harvest table linens
thanksgiving zonograms
TEXTILES (P30-49)
p30
p31
p32-34
p35
p36
p37
p38
p39
p40-49
quilts
flannel
throws
heated statement
robes & lacoste gifts
beauty gifts
holiday bath
critter gifts
textiles zonograms
HOUSEWARES (P52-76)
TABLETOP (P80-105)
CONTACTS
p52
p53
p54
p55
p56
p57
p58
p59
p60
p61-70
p71-76
p80-81
p82-91
p92-93
p94
p95
p96
p97
p98
p99
p102
p103
p104
p105
dinner
dessert
cuisinart red electrics
sodastream
martha stewart make-a-mitt
massage
shavers & dental
cookie sheets
single serve coffee
confections
housewares zonograms
waterford holiday
lenox holiday china
spode holiday china
charter club grand buffet
swarovski
status gifts
simply designz
hotel gifts
lighting by design
gatherings drink dispensers
hershey kiss
wine & bar
holiday table linens
DEC HOUSEWARES (P108-122)
p108
espana red key items
p109
fiesta key item gifts
p110
martha stewart geneva dinnerware
p111
cellar dinnerware
p1112-113 holiday dinnerware
p114-115 wine & bar tools
p116
cellar coffee & dessert
p117-120 holiday scent shop
p121
oink piggy banks
p122
novelty mugs
LUGGAGE (P123-134)
p123
briefcases
p124-131 tabletop & dec housewares zonograms
p132-134 luggage zonograms
MERCHANDISE EXECUTION
Colleen Miller
VPME Home
[email protected]
646-429-3851
VISUAL MERCHANDISING
Earl Montelibano
Creative Director - Home
[email protected]
646-429-3191
SALES PRIORITIES
TEXTILES
PLAN 433.0 M +1.7% TO LY
1. Drive Total Bedding to $240M, +2.5% LY,+$30M. Maximize Collections to $84M, +5.3% LY.
2. Continue to grow fashion (moderate) bedding businesses and maintain the
margin rich businesses of Bath & Utility.
3. Drive total Private Brand to $271M +2.8% LY, 62.7%pen (+.7ppt LY). Martha Stewart
grows to $81M, +20% LY, representing 19% penetration, +3% LY. Continue successful
good and better businesses with opportunity to continue to grow the best category.
Grow cold weather, flannel, gifts.
HOUSEWARES PLAN 435.0 M +3.2% TO LY
1. Explode Gifting, $33M, +$14M, with newness and novelty. Expand family fun
electrics, $13M, +$6M, to include new dinner and dessert and NEW retro styled
popcorn. Capture $5M opportunity in Sodastream, expanding to all doors,
adding styles. Grow celebrity gifting to $2.8M, +$2M, with NEW Martha Stewart retro
kitchen, NEW Emeril Steakhouse and continuation of Martha Stewart Kids' gifts.
2. Drive hot beverage to $62M, +$8M. Continue focus on single serve, $38M, +$7M,
adding color and launching Starbucks pods in October. Re-invigorate drip coffee,
+2% vs (8%) LY, focusing on key promotional skus from Cuisinart and Mr. Coffee.
3. Maintain private brand food prep, $92M, 21% TTL Housewares. Focus on PB gadgets,
$21M, +14% LY, with new CDUs in top 400 doors and expanded floor presentation.
4. Develop white space opportunities, +$4M opp. Focus on storage/organization,
+$2.5M, expanded to 450 doors vs spring. Re-enter dental classification,
+$1M opportunity.
TRIM-A-HOME PLAN 45.0 M FLAT TO LY
1. Grow private label business to $30M, +3% LY representing 67% of TTL trim
business. Expand on successful theme trees.
2. Animation grows to 1.5M, +200%. Shift business from market to Private Brand with
6 skus in all doors.
3. Drive acrylics offering to $1.1M, +22% LY with expansion of Kissing Krystal to .5M,
+84% and a new updated assortment in shimmer lights.
TABLETOP PLAN 159.0 M FLAT TO LY
1. Grow Gifts to $43M, +$7M, +20% LY. Penetration increases to 27% of total sales vs. 23% LY.
Metal and wood continues to be the # 1 volume driver, $21M, +23% LY, +100% LLY. 2. Grow Private Brand to $8M, +$3M, +52% LY with penetration increasing to 5.2% vs. 3.4%
LY. Charter Club Grand Buffet continues to see growth, $3M, +49% LY. Martha Stewart
increases to $3M, +52% LY driven by new gift initiatives. Hotel franchise expands with new
stainless steel serveware and barware introduction, $2M, +125% LY. 3. Continue to develop and fine tune Formal / Bridal mature pattern strategy across
all categories. Layer in promotions using Lenox October bonus platter event LY as a
best practice. Platter event TY expands to 25 patterns vs. 9 LY with all major vendors
participating. Maint Christmas dinnerware volume.
DEC HOUSEWARES
PLAN 79.0 +5.5% TO LY
1. Drive dinnerware sales to $20M, +$2M, +13% LY. Growth focused on intensification of
entertaining key items (popcorn set, pizza set, chip and dip, cookie jar) and novelty key
items (oinks! decorated piggy banks). Key items grow to $5M, +95% LY. 2. Launch new holiday scent shop in 400 doors, $6M, +$1M ly, +21% LY. Maximize sales
by leveraging leading market share brands: Yankee Candle, Woodwick and Colonial
Candle. Assortments focused on holiday scents and colors to take advantage of
this "white space" opportunity.
3. Wine & Bar grows to $8M, +$1M, +17% LY. Wine and bar tools are the #1 opportunity,
$5M, +$1M, +18% LY and is merchandised as a multi-vendor statement vs.
individual vendor statements.
4. Distort "Coffee and Dessert" as a big idea, $2M, +$1M, +134% LY. Martha Stewart
"Modern Vintage" statement is introduced in Q4 for celebrity gifting, $700K. Cellar
serveware expands to include the emerging trend of "mini desserts", $1.6M, +62% LY.
LUGGAGE
PLAN 125.0 M +8.2% TO LY
1. Drive our dominant Luggage business with powerful brands backed by aggressive
marketing that clearly establishes Macy's as THE LUGGAGE STORE. Offer complete
assortments of the most wanted brands, led by Samsonite, Delsey and Travelpro.
These three brands generate $69M, 55% total vs LY $63.8M, 55% to total.
2. Maximize the spinner business. Spinners generate $45.5M, 36% to total vs LY $32.5M, 28%
to total, including our #1and #2 volume collections, Samsonite Silhouette and Xspace. 3.Grow lightweight luggage to $19M, 15% to total, vs LY $4.6M by capitalizing on increased
consumer awareness of fees associated with overweight bags and focus on lightweight.
4. Grow hardside luggage to $9M, 7% to total, vs LY $5.1M.
HOME 1
SALES DRIVERS OVERVIEW
MERCHANDISE DIVISION:
4TH QUARTER 2011
HOLIDAY SALES DRIVERS OVERVIEW
HOME
GMM: LISA MAGANN
CELEBRITY GIFTING
+
1
+
MARTHA KIDS GIFTS
GPM: MRY K KOBETT
DRAFT //
2011
Doors
2011
Sales Units
666
97,584
$
900.0
YES, VIRGINIA
666
105,985
$
1,000.0
650
34,700
$
570.0
CONFECTIONS
ALL
3,050,000
$
36,600.0
THEMED GIFT INPOSTS
$ Sales
Doors
Sales Units
$ Sales
2
EMERIL GIFTS
400
15,000
$
500.0
COFFEE TIME
ALL
875,000
$
30,700.0
3
MARTHA RETRO KITCHEN (PIE KEEPS, CERAMIC STONEWARE)
650
68,000
$
1,040.0
SODASTREAM
ALL
50,000
$
6,000.0
4
MARTHA STEWART FAIR ISLE/SWEATER PATCH THROW AND DEC PILLOWS
650
21,500
$
845.0
SERVE IT UP - BUFFET SERVERS
ALL
130,000
$
4,500.0
5
RALPH LAUREN WILD THINGS
168
9,967
$
496.0
SWEET TOOTH - FAMILY FUN RED ELECTRICS
ALL
250,000
$
4,000.0
6
MARTHA STEWART WOOD AND METAL
650
36,782
$
883.0
DINNER AND DESSERT - ALMOND ELECTRICS
ALL
100,000
$
3,000.0
7
MARTHA STEWART COFFEE AND DESSERT
400
28,827
$
654.0
RED ELECTRICS - CUISINART 29.99
ALL
115,000
$
3,000.0
POPCORN
ALL
75,000
$
2,500.0
MAKE A MITT
ALL
271,000
$
1,900.0
WILD THINGS- CHARTER CLUB FAUX FUR (THROW, ANIMAL, DEC PILLOW)
ALL
60,000
$
1,400.0
CRITTER GIFTS - PILLOW PETS, ANIMAL W/THROW, HOODED THROWS
ALL
114,300
$
2,000.0
RAISING THE BAR
639
$
GATHERINGS
575
$
900.0
HOLIDAY SCENT SHOP
638
$
4,000.0
BE OUR GUEST
615
$
7,300.0
BE COOL
294
2011
SANTA BIG IDEAS - INPOST / OUTPOST
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
LUGGAGE SPINNERS
HOLIDAY LANE ORNAMENTATION
CHRISTMAS ORNAMENTS
CHRISTMAS CHINA AND GIFTS
CC DAMASK BEDDING FRANCHISE
STATUS CRYSTAL AND METAL GIFTS
CC LEVELS DOWN COMFORTER
CUTLERY SETS (HENCKELS, WUSTHOF, TOOLS, MARTHA, CALPHALON, CUISINART)
SOLID DINNERWARE (COLOR AND WHITE)
BRIDAL CHINA, CRYSTAL AND FLATWARE
GROOMING/MEN'S SHAVERS (NORELCO, BRAUN, REMINGTON, CONAIR,
WAHL)
THROWS & COORDINATING DEC PILLOWS
TRADITIONAL CRYSTAL AND METAL SERVEWARE
SEASONAL TABLE LINENS
MSC FLANNEL BEDDING
TRADITIONAL PATTERN DINNERWARE
WHITE CHINA
7PC JACQUARD AND EMBROIDERED COMFORTER SETS
8PC SOLID & PRINT BED IN A BAGS
EXPANDED CHINA SETS
QUILTS AND BEDSPREADS
24PC ROOM IN A BAGS
ROBES/ GIFTS - MSC, HOTEL, LACOSTE
WINE AND BAR
MASSAGE (SHARPER IMAGE, HOMEDICS)
5M
$1.59-$24.99
$29.99 - $139.99
$119.99-359.99
14.99-99.99
19.99-109.99
$79.99
$49.99
$29.99-$179.99
$199.99
29.99 - 99.99
HOTEL COLLECTION JACQUARD BEDDING
2
KITCHENAID ARTISAN STAND MIXER
CC DAMASK SHEET SETS
3
4
5
HOTEL COLLECTION 600TC STRIPE AND SOLID SHEETS
SWAROVSKI ORNAMENTS
6
KEURIG B60 SINGLE SERVE
7
STATUS CRYSTAL GIFTS (WATERFORD, VERA WANG, KATE SPADE)
8
KEURIG B40 SINGLE SERVE
SPECIALS WITH PRICE POINTS
$ Sales
3M
$199.99 F/Q
299.99
$39.99 T
$99.99 Q
24,000.0
17,665.0
13,852
13,517
13,500.0
11,053
10,490.0
10,013.0
9,859.5
9,640
190,000
$
8,800.0
14.99 BASICS 12"/5QT DEEP DISH
Black Friday
35,000
$
500.0
400,000
364,853
715,513
196,000
255,015
291,650
74,400
118,000
41,239
90,000
28,500
122,000
269,024
123,000
$
$
$
$
$
$
$
$
$
$
$
$
$
$
8,800.0
7,762
7,617.0
6,600.0
6,365
6,251
5,950.0
5,900.0
5,834
5,800.0
5,700.0
5,500.0
5,273.3
5,000.0
$99.99 CIRCULON 11PC COOKWARE SET
$39.99 HD COMFORTER W/2 BONUS PILLOWS
$29.99 Q/K T500 SHEET SET
$39.99 ENTIRE STOCK 8PC PRINTED BED IN A BAGS
12.99 CHARTER CLUB ULTRA PLUSH THROW
70% OFF E/S FOAM PILLOWS & TOPPERS
$49.99 Y/C 7PC JACQUARD COMFORTER SETS-DRAPER OR ASHBERRY
60% OFF ENTIRE STOCK 24PC BEDROOM ENSEMBLES
$49.99 Q/K T620 SHEET SET
$6.99 LRL LOGO PILLOW
$19.99 3PC COMFORTER SETS Y/C SONATA OR PORTIA
MICROFIBER SHEET SET TW $5.99
50% OFF ALL LENOX CHINA,CRYSTAL, AND SILVER ORNAMENTS
60% OFF ALL LENOX AND SPODE CHRISTMAS CHINA
TAG FAIRFIELD 5 PIECE LUGGAGE SET $49.99
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
6,000
28,000
30,000
20,000
67,000
25,000
13,600
4,000
11,000
75,000
25,000
34,000
45,200
39,700
37,000
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
600.0
1,100.0
900.0
800.0
850.0
800.0
680.0
600.0
550.0
525.0
500.0
475.0
600.0
850.0
1,850.0
December Week 3 ODS
December Week 3 ODS
December Week 3 ODS
November LPOS
November LPOS
32,500
15,000
13,000
4,520
15,000
$
$
$
$
$
650.0
900.0
500.0
310.0
2,250.0
7.99 BASICS PROMO ROASTER
November LPOS
75,000
$
525.0
11,000.0
29.99 Y/C BASIC SETS - CLASSIC, ESSENTIAL, EVERYDAY
November LPOS
55,000
$
1,600.0
150,000
$
10,300.0
9.99 ILLUMINA S/3 FRY PANS
November LPOS
74,000
$
7.99 Y/C BASICS 3QT SOUP POT OR 5QT/12' SAUTEUSE
November LPOS
82,000
$
620.0
24PC BEDROOM ENSEMBLE $97.99 Y/C
60% OFF MATTRESS PADS
November LPOS
10,200
$
1,000.0
November LPOS
14,000
$
400.0
39.99 Q/K T410 6 PC SHEET SET
November LPOS
8,800
$
350.0
58,000
$
8,865.0
123,848
$
7,382
$149.99
50,000
$
7,200.0
59,959
$
6,903
$119.99
59,000
$
6,700.0
$99.99 BUTTERFLY MEADOW SETS
November LPOS
3,000
$
300.0
TRAVEL SELECT JOURNEY 4 PIECE LUGGAGE SET $39.99
November LPOS
30,000
$
1,200.0
$
5,943.0
5,800.0
11
BUSINESS CASES
12
CC LEVEL 4 VAIL DOWN COMFORTER
13
STATUS METAL GIFTS (MICHAEL ARAM, NAMBE, VERA WANG, KATE
SPADE)
14
CC ULTRA PLUSH THROW
15
CC VAIL ELITE PILLOWS
$64.99-124.99
16
19.99-99.99
17
MODERN WOOD AND METAL GIFTS (SIMPLY DESIGNZ, DANSK, LENOX,
MARTHA STEWART)
SODASTREAM GENESIS SODA MAKER
$99.99
38,000
18
HOTEL COLLECTION MODERN BEDDING
$179.99 F/Q
$99.99
$129.99
KITCHENAID PRO STAND MIXER
665.0
45.00-400.00
$
WINE AND BAR TOOLS (METROKANE, SHARPER IMAGE, VINTUN)
240.0
2,300.0
2,000.0
4,400.0
3,000.0
1,500.0
1,500.0
700.0
400.0
500.0
$ Sales
13,922.0
265,000
PRESTO JUMBO GRIDDLE
$
$
$
$
$
$
$
$
$
$
$
349,600
23
2,415
498,437
100,000
88,000
160,000
22,000
22,000
45,000
28,000
8,400
$
$29.99
22
$19.99 TRO-480 BLACK AND DECKER OVEN
$59.99 CUISINART DLC-5 7 CUP FOOR PROCESSOR
38.99 Y/C BASIC SETS - CLASSIC, ESSENTIAL, EVERYDAY
$69.99 6.5' HOLIDAY LANE TREE WITH LIGHTS
40% OFF STANDMIXERS AND FOOD PROCESSORS
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
Black Friday
40,000
17.99 bath
21
$99.99 7.5' HOLIDAY LANE TREE WITH LIGHTS
60% OFF ($1.20-$720.00) HOLIDAY LANE AND MARTHA STEWART HOLIDAY DÉCOR
$19.99 TRO-480 BLACK AND DECKER OVEN
40% OFF COFFEE, TEA AND ESPRESSO
YOUR CHOICE $9.99 AFTER REBATE: FUNCTIONAL ELECTRICS
YOUR CHOICE $8.99 AFTER REBATE: RED ELECTRICS
$69.99 CUISINART DLC2007 7 CUP FOOD PROCESSOR
28.99 BASICS 12PC STARTER SET
14.99 BASICS 8QT CASSEROLE
59.99 NEW COOKRIGHT 25PC COOKWARE SET
Sales Units
90,100
B&D TRO480 TOASTER OVEN
CUISINART DLC8 FOOD PROCESSOR
1,400.0
$ Sales
$
HOTEL MICROCOTTON TOWEL
20
Black Friday
Sales Units
$
$
$
$
$
$
$
$
$
9
CUISINART DLC2007 FOOD PROCESSOR
EVENT DATE
230,000
10
19
$
2011
3,217,668
705,532
672,922
210,000
112,854
81,000
148,054
853,651
221,610
2011
SANTA GIFT LIST KEY ITEMS - TOP 150
1
Sales Units
3,000.0
33,500
$
5,000.0
$189.99-239.99
29,000
$
4,760.0
29.99-300.00
52,895
$
4,150
$19.99
256,000
$
3,845.0
55,000
$
3,800.0
135,381
$
3,639
$
3,600.0
17,600
$
3,520.0
45,000
$
3,500.0
33,000
$
3,500.0
$29.99
$399.99
157,000
$
3,200.0
136,027
$
3,183.8
8,600
$
3,100.0
8/15/11 12:47 PM
HOME 2
HOME - Celebrity Gift, Be Themed Gift, Be Santa Big Ideas Gift &
Gift List Key Items
fourth quarter 2011
PROTOTYPICAL FLOORPLAN A
Holiday Gifting 2011
C
T
BE THEMED GIFT
1. YES, VIRGINIA
2. CONFECTIONS
3. COFFEE TIME
4. SODASTREAM
5. SERVE IT UP - BUFFET SERVERS
6. SWEET TOOTH - FAMILY FUN RED ELECTRICS
7. DINNER AND DESSERT - ALMOND ELECTRICS
8. RED ELECTRICS - CUISINART 29.99
9. POPCORN
10. MAKE A MITT
11. WILD THINGS- CHARTER CLUB FAUX FUR
(THROW, ANIMAL, DEC PILLOW)
12. CRITTER GIFTS - PILLOW PETS, ANIMAL W/THROW,
HOODED THROWS
13. RAISING THE BAR
14. GATHERINGS
15. HOLIDAY SCENT SHOP
16. BE OUR GUEST
17. BE COOL
$570.0
$500.0
$1.0M
$845.0
$496.0
$883.0
$654.0
$ 1.0M
$36.6M
$30.7M
$ 6.0M
$ 4.5M
$ 4.0M
$ 3.0M
$ 3.0M
$ 2.5M
$ 1.9M
$ 1.4M
$ 2.0M
$ 3.0M
$ 900.0
$ 4.0M
$ 7.3M
$1,400.0
$24.0M
$17.7M
$13.9M
$13.5M
$13.5M
$11.0M
$10.5M
$10.0M
$ 9.9M
$ 9.6M
$ 8.8M
$ 8.8M
$ 7.8M
$ 7.6M
$ 6.6M
$ 6.4M
$ 6.3M
$ 6.0M
$ 5.9M
$ 5.8M
$ 5.8M
$ 5.7M
$ 5.5M
$ 5.3M
$ 5.0M
$ Volume
GIFT LIST KEY ITEMS
1. HOTEL COLLECTION JACQUARD BEDDING
$13.9M
2. KITCHENAID ARTISAN STAND MIXER
$11.0M
3. CC DAMASK SHEET SETS
$10.3M
4. HOTEL COLLECTION 600TC STRIPE AND SOLID SHEETS
$ 8.9M
5. SWAROVSKI ORNAMENTS
$ 7.4M
6. KEURIG B60 SINGLE SERVE
$ 7.2M
7. STATUS CRYSTAL GIFTS (WATERFORD, VERA WANG, KATE SPADE)
$ 6.9M
$ 6.7M
9. HOTEL MICROCOTTON TOWEL
$ 5.9M
10. B&D TRO480 TOASTER OVEN
$ 5.8M
11. BUSINESS CASES
$ 5.0M
12. CC LEVEL 4 VAIL DOWN COMFORTER
$ 4.8M
13. STATUS METAL GIFTS (MICHAEL ARAM, NAMBE,
VERA WANG, KATE SPADE)
$ 4.2M
14. CC ULTRA PLUSH THROW
$ 3.8M
15. CC VAIL ELITE PILLOWS
$ 3.8M
16. MODERN WOOD AND METAL GIFTS (SIMPLY DESIGNZ,
DANSK, LENOX, MARTHA STEWART)
$ 3.6M
17. SODASTREAM GENESIS SODA MAKER
$ 3.6M
18. HOTEL COLLECTION MODERN BEDDING
$ 3.5MTOWERS
FLOW AREA
ICON TABLE
19. CUISINART DLC2007 FOOD PROCESSOR
$ 3.5M
$ 3.5M
21. PRESTO JUMBO GRIDDLE C CELEBRITY GIFT
T
BE THEMED GIFT$ 3.2M
B BE SANTA
22. WINE AND BAR TOOLS (METROKANE, SHARPER IMAGE, VINTUN)
$ 3.2M BIG IDEAS
23. KITCHENAID PRO STAND MIXER
$ 3.1M
** EXCLUSIVE BRAND
KEY ITEMS
HOME prototypical floor plan (Model A)
fourth quarter 2011
FLOW AREA
C
ICON TABLE
T
CELEBRITY GIFT
B
BE THEMED GIFT
CUTLERY B 8
SETS
MARTHA
FOOD PREP
MARTHA
RED BANDED
10
MARTHA C 1
‘BE SANTA’ KIDS GIFTS
T
MAKE-A-MITT
MARTHA
CAST IRON
CUISINART
RED ECLECTRICS T 8
BASICS SET
TOOLS
ELECTRICS
DINNER T 7
ELECTRICS
T
9
CALPHALON
S/2 OMELET
4
HOLIDAY
ROASTING
‘BE SANTA’
COFFEE
TIME
3
CALPHALON
10PC SETS
B DINNERWARE
CHRISTMAS
PATTERNS
ALL-CLAD
ANOLON
BRONZE
BUFFET T
SERVING
5
MARTHA
NEW PATTERN
MARTHA C 7
COFFEE &
DESSERT
DRINKING DISPENSERS/
GATHERING T 14
‘BE HOME’
HOLIDAY B 3
ORNAMENT
SHOP
‘BE SANTA’
VERA WANG
GIFTS
T
CASUAL CHINA
WHITE CHINA B 17
EXPANDED B 20
SETS
WATERFORD
CHRISTMAS
17
KATE SPADE
GIFTS
NAMBE
WOOD
& METALS
‘BE OUR GUEST’ T
LIGHTING
BY DESIGN
16
HOLIDAY
ROASTING
‘BE SANTA’
COFFEE
TIME
MATTRESSES
KEURIG
B60
2
EMERIL C
STEAKHOUSE
9
& METALS
BETTER
CRYSTAL
SILVER
& WOOD
GIFTS
HOLIDAY B 14
TABLE LINENS
BRIDAL B 10 GRAND
FORMAL CHINA
BUFFET
CHINA
FLATWARE
STEMS
EXPANDED
SETS
FLATWARE
UTILITY
B SOLID
DINNERWARE
16
COOKWARE
B DINNERWARE
PILLOWS
VAIL
CHRISTMAS
PATTERNS
CHARTER CLUB
SHEETS
ALL-CLAD
‘BE SANTA’
CALPHALON
10PC SETS
ANOLON
BUFFET T
BRONZE
SERVING
5
DAMASK B
SHEETS
5
CELLAR
NEW PATTERN
11
T MARTHA
NEW PATTERN
QUILT B 21
SHOP
MARTHA7
CC
RETROB
KITCHEN C 4LEVEL
DOWN
TOMMY
FLANNEL B 15
SHOP
RALPH
LAUREN
MARTHA WOO
AND NEW GO
METAL GIFT
MARTHA C 7
COFFEE &
DESSERT
VISCOWINE AND BAR
RALPH
MATTRESSES
LAUREN
GIFTS
THROW SHOP B 12
‘BE HOME’
24
B
12
14
‘BE WARM’
GATHERING
T
T
UTILITY
MARTHA
MARTHA WOOD
‘BE HOME’
5
RALPH
C
CRITTER
STEWART
AND NEW GOLD
LAUREN
GIFTS
METAL GIFTS C 6
HOLIDAY B 3
“WILD THING”
MARTHA C 4
ELECTRIC
ORNAMENT
“FAIR ISLE”
LIGHTING
BEDDING SHOP:
WATERFORD
VERA WANG
SHOP
‘BE FANCIFUL’
BY DESIGN
CHRISTMAS
GIFTS
‘BE SANTA’
LENOXELECTRIC
HOME
15
COMFORTER,
17
TUSCANY
FRAGRANCEST T
16
MATT PADS,
1
BUSINESS
CASES ‘BE HOME’
SAMSONITE B CASUAL
WINE AND BAR NEW LAUNCHES
BLANKETS
CHINA
KATE SPADE
CK
LOLITA
‘BE HOME’
DANSK
GIFTSHOTEL
‘BE
SANTA’
6&13
24
T600
WOOD
WHITE CHINA B 17
B
STATUS B
SHEETS
&
METALS
BETTER
CRYSTAL
BEDDING
CRYSTAL
SILVER
EXPANDED B 20
NAMBE
SILVER
& WOOD
LUGGAGE
SETS
WOOD
HOTEL
& WOOD
GIFTS
& METALS
SHEETS
GIFTS
PROMOTIONAL
LACOSTE
STYLE & CO
HOLIDAY B 14
DUFFLES
LUGGAGE
TABLE
LINENS
TRIM
CHRISTMAS
DINNERWARE 4
B
‘BE SANTA’
‘BE SANTA’
6&13 WOOD
‘BE SANTA’
LENOX
TUSCANY
LOLITA
DANSK
STATUS B
CRYSTAL
SILVER
& WOOD
GIFTS
4
T 13
CELLAR
COFFEE &
DESSERT
BASICS SET
CALPHALON
S/2 OMELET
TEA
3
WINE AND BAR
‘RAISING THE BAR’
BELGIQUE
B 18&19 SS 12PC
COOKWARE SET
BEDDING
DINNER T 7
ELECTRICS
T
B 22
COOKRIGHT
MOD
CELLAR
NEW PATTERN
MARTHA
RETRO
KITCHEN C 4
RALPH
LAUREN
GIFTS
TOOLS
ELECTRICS
GLASSWARE
MARTHA
CAST IRON
BEDDING
MULTIPACK
COOKWARE
KITCHENAID
MIXERS
SODASTREAM T
10
T
MAKE-A-MITT
MOD
CUTLERY B 8
SETS
‘BE SANTA’
2
EMERIL C
STEAKHOUSE
CHRISTMAS
DINNERWARE 4
B
B SOLID
DINNERWARE
16
COOKWARE
COOKRIGHT
TEA
T 13
CELLAR
COFFEE &
DESSERT
BELGIQUE SS 12PC
COOKWARE SET
MARTHA C 1
KIDS GIFTS
DESSERT T 6&9
ELECTRICS/
POPCORN
GLASSWARE
MARTHA
FOOD PREP
MARTHA
RED BANDED
CUISINART
RED ECLECTRICS T 8
WINE AND BAR
MULTIPACK
COOKWARE
KITCHENAID
MIXERS
KEURIG
B60
‘BE SANTA’
DESSERT T 6&9
ELECTRICS/
POPCORN
SODASTREAM T
GROOMING
25 B
MASSAGE
METRO
GIFT LIST KEY ITEMS
(Not Being Numbered
On The Plan)
MARTHA / GADGETS
PERSONAL CARE
MENS B 11
GROOMING
25 B
MASSAGE
MENS B 11
GIFT LIST KEY ITEMS
(Not Being Numbered
On The Plan)
BE SANTA
BIG IDEAS
MARTHA / GADGETS
PERSONAL CARE
METRO
TOWERS
fourth quarter 2011
4PPS DINNERWARE
BE SANTA BIG IDEAS GIFT
1 . LUGGAGE SPINNERS
2. HOLIDAY LANE ORNAMENTATION
3. CHRISTMAS ORNAMENTS
4. CHRISTMAS CHINA AND GIFTS
5. CC DAMASK BEDDING FRANCHISE
6. STATUS CRYSTAL AND METAL GIFTS
7. CC LEVELS DOWN COMFORTER
8. CUTLERY SETS (HENCKELS, WUSTHOF, TOOLS, MARTHA,
CALPHALON, CUISINART)
9. SOLID DINNERWARE (COLOR AND WHITE)
10. BRIDAL CHINA, CRYSTAL AND FLATWARE
11. GROOMING/MEN'S SHAVERS (NORELCO, BRAUN,
REMINGTON, CONAIR, WAHL)
12. THROWS & COORDINATING DEC PILLOWS
13. TRADITIONAL CRYSTAL AND METAL SERVEWARE
14. SEASONAL TABLE LINENS
15. MSC FLANNEL BEDDING
16. TRADITIONAL PATTERN DINNERWARE
17. WHITE CHINA
18. 7PC JACQUARD AND EMBROIDERED COMFORTER SETS
19. 8PC SOLID & PRINT BED IN A BAGS
20. EXPANDED CHINA SETS
21. QUILTS AND BEDSPREADS
22. 24PC ROOM IN A BAGS
23. ROBES/ GIFTS - MSC, HOTEL, LACOSTE
24. WINE AND BAR
25. MASSAGE (SHARPER IMAGE, HOMEDICS)
$ Volume
K
HOT LIST
BIG IDEA
4PPS DINNERWARE
B
MEGANN / HOME
CELEBRITY GIFT
1. MARTHA KIDS GIFTS
2. EMERIL GIFTS
3. MARTHA RETRO KITCHEN (PIE KEEPS, CERAMIC STONEWARE)
4. MARTHA STEWART FAIR ISLE/SWEATER PATCH
THROW AND DEC PILLOWS
5. RALPH LAUREN WILD THINGS
6. MARTHA STEWART WOOD AND METAL
7. MARTHA STEWART COFFEE AND DESSERT
B
METRO
BRIDAL B 10 GRAND
FORMAL CHINA
BUFFET
CHINA
FLATWARE
STEMS
ROBE
SHOP
CHRISTMAS
EXPANDED
SETS BATH
FLATWARE
B 23
LENOX
HOTELGIFTS
MICROCOTTON
MARTHA
CC
CLASSIC
BATH
LENOX
GIFTS
Stores must maintain accessibility per ADA, including 36” minimum to all amenities and along perimeters. Refer to Capacity Guide in VM standards for additional details.
HOME 3
HOME - Celebrity Gift, Be Themed Gift, Be Santa Big Ideas Gift &
Gift List Key Items HOME prototypical floor plan (Model B)
fourth quarter 2011
fourth quarter 2011
PROTOTYPICAL FLOORPLAN B
Holiday Gifting 2011
C
T
B
MEGANN / HOME
CELEBRITY GIFT
1. MARTHA KIDS GIFTS
2. EMERIL GIFTS
3. MARTHA RETRO KITCHEN (PIE KEEPS, CERAMIC STONEWARE)
4. MARTHA STEWART FAIR ISLE/SWEATER PATCH
THROW AND DEC PILLOWS
5. RALPH LAUREN WILD THINGS
6. MARTHA STEWART WOOD AND METAL
7. MARTHA STEWART COFFEE AND DESSERT
BE THEMED GIFT
1. YES, VIRGINIA
2. CONFECTIONS
3. COFFEE TIME
4. SODASTREAM
5. SERVE IT UP - BUFFET SERVERS
6. SWEET TOOTH - FAMILY FUN RED ELECTRICS
7. DINNER AND DESSERT - ALMOND ELECTRICS
8. RED ELECTRICS - CUISINART 29.99
9. POPCORN
10. MAKE A MITT
11. WILD THINGS- CHARTER CLUB FAUX FUR
(THROW, ANIMAL, DEC PILLOW)
12. CRITTER GIFTS - PILLOW PETS, ANIMAL W/THROW,
HOODED THROWS
13. RAISING THE BAR
14. GATHERINGS
15. HOLIDAY SCENT SHOP
16. BE OUR GUEST
17. BE COOL
$845.0
$496.0
$883.0
$654.0
$ 1.0M
$36.6M
$30.7M
$ 6.0M
$ 4.5M
$ 4.0M
$ 3.0M
$ 3.0M
$ 2.5M
$ 1.9M
$ 1.4M
$ 2.0M
$ 3.0M
$ 900.0
$ 4.0M
$ 7.3M
$1,400.0
VISCO
FLOW AREA
C
ICON TABLE
CC B
LEVEL
DOWN
$ 3.6M
$ 3.6M
$ 3.5M
$ 3.5M
$ 3.5M
$ 3.2M
$ 3.2M
$ 3.1M
T
CELEBRITY GIFT
MENS B 11
GROOMING
25 B
MASSAGE
MARTHA
FOOD PREP
MARTHA
RED BANDED
MARTHA C
‘BE SANTA’ KIDS GIFTS
10
1
T
MAKE-A-MITT
CUISINART
RED ECLECTRICS T 8
CALPHALON
S/2 OMELET
HOLIDAY
ROASTING
TEA
T
‘BE SANTA’
COFFEE
TIME
3
KEURIG
B60
CALPHALON
10PC SETS
B DINNERWARE
CHRISTMAS
PATTERNS
ALL-CLAD
‘BE SANTA’
ANOLON
BRONZE
BUFFET T
SERVING
5
‘BE SANTA’
CASUAL CHINA
WHITE CHINA B 17
WATERFORD
CHRISTMAS
B
17
T
KATE SPADE
GIFTS
16
LOLITA
DANSK
‘BE SANTA’
6&13 WOOD
STATUS B
& METALS
BETTER
CRYSTAL
SILVER
& WOOD
GIFTS
Stores must maintain accessibility per ADA, including 36” minimum to all amenities and along perimeters.14
Refer to Capacity Guide in VM standards for additional
details.
HOLIDAY B
TABLE LINENS
EXPANDED B 20
SETS
NAMBE
WOOD
& METALS
CRYSTAL
SILVER
& WOOD
GIFTS
‘BE SANTA’
BRIDAL B 10 GRAND
FORMAL CHINA
BUFFET
CHINA
FLATWARE
STEMS
EXPANDED
SETS
FLATWARE
LENOX
GIFTS
CHRISTMAS
BATH
RALPH
LAUREN
TOMMY
BATH
CC CLASSIC
BEDDING
LAUREN
HOTEL
MICROCOTTON
TOWELS
4
HOTEL
T600
SHEETS
HOTEL
SHEETS
MODHOTEL
BEDDING
JACQUARD
COMFORTER
HOME
FRAGRANCES
ROBE SHOP
B 18&19
MATTRESSES
DESSERT ELECTRICS/
6&9 POPCORN
T
CUISINART
11-CUP FP
COFFEE
TIME
1
LUGGAGE
SAMSONITE B
NEW LAUNCHES
LAUNCHES
24
PROMOTIONAL
LUGGAGE
BUSINESS CASES
1
5
‘BE SANTA’
11
T
QUILT B 21
SHOP
ELECTRICS
TOMMY
STEAM
CLEANING
15
RALPH
FLANNEL BMIXERS
LAUREN
SHOP
MATTRESSES
25 B
B
7
CC
LEVEL
DOWN
MASSAGE
‘BE SANTA’
MARTHA
NEW PATTERN
COFFEE & DESSERT
CELLAR
NEW PATTERN
CHRISTMAS
PATTERNS
MARTHA C 7
COFFEE &
DESSERT
‘BE SANTA’
‘BE HOME’ T 13
WINE AND
BAR
MENS B 11VISCO
GROOMING
12
‘BE WARM’
MARTHA WOOD
T
UTILITY
MARTHA
RALPH
C5
CRITTER
STEWART
AND NEW GOLD
LAUREN
GIFTS
METAL GIFTS
24 MARTHA C 4
“WILD THING”
ELECTRIC
B
LIGHTING WATERFORD 4 B CHRISTMAS
“FAIR ISLE”
BEDDING SHOP:
‘BE FANCIFUL’
ELECTRIC
BY DESIGN CHRISTMAS
DINNERWARE
HOME
15
COMFORTER,
16
‘BE HOME’
FRAGRANCES T
MATT PADS,
‘BE HOME’
3
BUSINESSWINE
CASESAND
BLANKETS
B HOLIDAY
CK
HOTEL
6&13
BAR
STATUS B
ORNAMENT
T600
SHEETS CRYSTAL SILVER
SHOP
BEDDING
LOLITA
& WOOD GIFTS
‘BE SANTA’
CASUAL CHINA
KITCHENAID
ARCHITECT
TRIM
LUGGAGE
LUGGAGE
LENOX
TUSCANY
SHEETS
10
CALPHALON BUFFET SERVING
B 22
MARTHA
T
UTILITY
5
T
MAKE-A-MITT RED-BANDED
MULTIPACK
MARTHA
MOD
COOKWARE
PILLOWS
BEDDING
CHARTER CLUB
CAST IRON
VAIL
SHEETS
COOKWARE
MARTHA
GADGETS
BASICS
CUTLERY
HOLIDAY
SET
ROASTING
SAMSONITE B
‘BE HOME’
LIGHTING
BY DESIGN
BEDDING
1
MARTHA WOOD
AND NEWDINNER
GOLD
METALELECTRICS
GIFTS C 6
WINE AND BAR
VERA WANG
GIFTS
CLUB DAMASK B
SHEETS
B 18&19
8PC
BIAB
STYLE & CO
‘BE HOME’
HOLIDAY B 3
ORNAMENT
SHOP
**
EXCLUSIVE
KEY ITEMSCHARTER
5 BRAND
BEDDING
BLENDERS
MARTHA C 7
COFFEE &
DESSERT
GATHERING T 14
PILLOWS
VAIL
DAMASK B
SHEETS
CELLAR
NEW PATTERN
MARTHA
RETRO
KITCHEN C 4
RALPH
LAUREN
GIFTS
BE THEMED GIFT
MARTHA
MARTHA
RETRO C 4
KITCHEN
MARTHA
NEW PATTERN
2
EMERIL C
STEAKHOUSE
CHRISTMAS
DINNERWARE 4
B
B SOLID
DINNERWARE
16
T
4PPS DINNERWARE
DINNER T 7
ELECTRICS
9
COOKWARE
COOKRIGHT
4
T 13
CELLAR
COFFEE &
DESSERT
BELGIQUE SS 12PC
COOKWARE SET
BASICS SET
TOOLS
ELECTRICS
KITCHENAID
MIXERS
SODASTREAM T
C
MARTHA
KIDS
GIFTS
GLASSWARE
WINE AND BAR
MULTIPACK
COOKWARE
K
HOT LIST
BIG IDEA
7
‘MARTHA C
FAIR ISLE’
DESSERT T 6&9
ELECTRICS/
POPCORN
CELEBRITY GIFT
‘BE SANTA’
CUTLERY B 8
SETS
MARTHA
CAST IRON
B
QUILT B 21
MARTHA SHOP
STEWART
B 12
THROW
SHOP
GIFT LIST KEY ITEMS
(Not Being Numbered
On The Plan)
BE SANTA
BIG IDEAS
MARTHA / GADGETS
PERSONAL CARE
$10.0M
$ 9.9M
$ 9.6M
B
BE THEMED GIFT
C
METRO
TOWERS
UTILITY
METRO
TOWERS
METRO
ELECTRIC BEDDING
SHOP: ELECTRIC
COMFORTER, BLANKETS
& MATT PADS
$ 4.2M
$ 3.8M
$ 3.8M
fourth quarter 2011
ICON TABLE
MALL ENTRANCE
$24.0M
$17.7M
$13.9M
$13.5M
$13.5M
$11.0M
$10.5M
$ 8.8M
$ 8.8M
$ 7.8M
$ 7.6M
$ 6.6M
$ 6.4M
$ 6.3M
$ 6.0M
$ 5.9M
$ 5.8M
$ 5.8M
$ 5.7M
$ 5.5M
$ 5.3M
$ 5.0M
$13.9M
$11.0M
$10.3M
$ 8.9M
$ 7.4M
$ 7.2M
$ 6.9M
$ 6.7M
$ 5.9M
$ 5.8M
$ 5.0M
$ 4.8M
4PPS DINNERWARE
BE SANTA BIG IDEAS GIFT
1 . LUGGAGE SPINNERS
2. HOLIDAY LANE ORNAMENTATION
3. CHRISTMAS ORNAMENTS
4. CHRISTMAS CHINA AND GIFTS
5. CC DAMASK BEDDING FRANCHISE
6. STATUS CRYSTAL AND METAL GIFTS
7. CC LEVELS DOWN COMFORTER
8. CUTLERY SETS (HENCKELS, WUSTHOF, TOOLS, MARTHA,
CALPHALON, CUISINART)
9. SOLID DINNERWARE (COLOR AND WHITE)
10. BRIDAL CHINA, CRYSTAL AND FLATWARE
11. GROOMING/MEN'S SHAVERS (NORELCO, BRAUN,
REMINGTON, CONAIR, WAHL)
12. THROWS & COORDINATING DEC PILLOWS
13. TRADITIONAL CRYSTAL AND METAL SERVEWARE
14. SEASONAL TABLE LINENS
15. MSC FLANNEL BEDDING
16. TRADITIONAL PATTERN DINNERWARE
17. WHITE CHINA
18. 7PC JACQUARD AND EMBROIDERED COMFORTER SETS
19. 8PC SOLID & PRINT BED IN A BAGS
20. EXPANDED CHINA SETS
21. QUILTS AND BEDSPREADS
22. 24PC ROOM IN A BAGS
23. ROBES/ GIFTS - MSC, HOTEL, LACOSTE
24. WINE AND BAR
25. MASSAGE (SHARPER IMAGE, HOMEDICS)
$570.0
$500.0
$1.0M
FLOW AREA
$ Volume
GIFT LIST KEY ITEMS
1. HOTEL COLLECTION JACQUARD BEDDING
2. KITCHENAID ARTISAN STAND MIXER
3. CC DAMASK SHEET SETS
4. HOTEL COLLECTION 600TC STRIPE AND SOLID SHEETS
5. SWAROVSKI ORNAMENTS
7. STATUS CRYSTAL GIFTS (WATERFORD, VERA WANG, KATE SPADE)
9. HOTEL MICROCOTTON TOWEL
10. B&D TRO480 TOASTER OVEN
11. BUSINESS CASES
12. CC LEVEL 4 VAIL DOWN COMFORTER
13. STATUS METAL GIFTS (MICHAEL ARAM, NAMBE,
VERA WANG, KATE SPADE)
14. CC ULTRA PLUSH THROW
15. CC VAIL ELITE PILLOWS
16. MODERN WOOD AND METAL GIFTS (SIMPLY DESIGNZ,
DANSK, LENOX, MARTHA STEWART)
17. SODASTREAM GENESIS SODA MAKER
18. HOTEL COLLECTION MODERN BEDDING
21. PRESTO JUMBO GRIDDLE
22. WINE AND BAR TOOLS (METROKANE, SHARPER IMAGE, VINTUN)
23. KITCHENAID PRO STAND MIXER
$ Volume
HOLIDAY
DUFFLES
TABLE
LINENS
‘BE SANTA’
B 14
THROW SHOP
SODASTREAM T 4
B 12
HOTEL
SHEETS
STYLE & CO 14 LACOSTE EXPANDED
DRINK DISPENSERS/
T
SETS
GATHERING
17
WHITE CHINA BCHRISTMAS
BATH
FORMAL
BETTER CRYSTAL
CHINA
SILVER & WOOD
FLATWARE
ROBE GIFTS 23
B
SHOP
STEMS
HOTEL
MICROCOTTON
MARTHA
CC
CLASSIC
BATH
HOME 4
ACTIONABLE CHECKLIST
TEXTILES
DEC HOUSEWARES
place martha stewart celebrity gifts (fair isle throws and pillows) in aisle vortex
place martha stewart celebrity gifts (coffee & dessert) in aisle vortex
place martha stewart flannel in the lead of the moderate martha stewart shop
distort all key items in fiesta and espana
execute seasonal throws shops (place in high traffic location)
place all holiday patterns together in lead position
execute robes gift shop (place adjacent to towels)
execute wine & bar zone focusing on gifts
create a heated zone front to back as the lead to utility
distort martha stewart harvest pattern with key item platter and gravy boats
focus on energy smart product (down, alternative down, and blankets)
place key item gift towers per ZOG and floor plan
place new novelty gift key item programs per ZOG and floor plan
create home fragrance shop (place in high traffic location)
maintain a strong quilts shop
TABLETOP
HOUSEWARES
ensure holiday table linens are in lead to table linens zone
place martha stewart celebrity gifts (kids gifts) in aisle vortex
place lauren celebrity gifts in aisle vortex
execute coffee consumables distortion for single serve
place martha stewart celebrity gifts (wood and metal gifts) in aisle vortex
create roasting shop in front of moderate cookware
create drink dispensers statement per ZOG
distort bakeware per ZOG
ensure gifts remain in the #1 position for 4th qtr
place key item gift towers per ZOG and floor plan
place christmas china and ornaments in the # 2 position on tabletop floor
place be entertaining and be fun statements on feature walls
create strong wine & bar statement per ZOG
right-size gadgets and bakeware zone for 4th qtr
place waterford lismore top 10 gifts fixture (200 doors) as lead to waterford gifts
distort key items by side stacking in electrics and cookware
double expose mugs-to-go key item tower near register in housewares
LUGGAGE
place emeril celebrity gifts in aisle vortex
place briefcases on feature wall in high traffic location
place martha stewart retro kitchen in aisle vortex
ensure samsonite spinner fixture remains on floor during 4th qtr
place confections outpost on main floor
HOME REGISTER ITEMS
godiva
water
lenox ornaments
martha stewart gadgets
HOME 5
GIFTS FROM OUR STARS
SECTION CONTENTS
martha stewart fair isle throws & pillows
martha stewart retro kitchen
martha stewart coffee & dessert
martha stewart kids’ gifts
martha stewart wood & metal gifts
emeril steakhouse
lauren ralph lauren gifts
From:
ralph
lauren
gifts from our stars
From:
Calvin
Klein
From:
Material
Girl
MARTHA STEWART FAIR ISLE THROWS & PILLOWS
IN DEPARTMENT | SET-UP DATES: 10/10 - 10/14 | VOLUME: .8 MILLION
MERCHANDISING
• Place in high-traffic location in Textiles (aisle intersection or lead position).
• Merchandise on icon table and tower as shown.
• Use existing rack to show throws samples.
Note: Not every throw style has a coordinating pillow.
ASSORTMENT
STACKING BOXES
• Fair Isle
• 4 Colors
FAIR ISLE THROW
BELLA GRAPHIC
4 BLOCK GRAPHIC
VISUAL COLLATERAL
FAIR ISLE
PILLOW RED
• 4Block Graphic
• 20x8 Ice Block
• Bella Graphic
• Hangtag
• Large Ornament
SOLID PILLOWS
RED THROW
20x8 ICEBLOCK
SIGNING
• 5.5 x 7 M Sign
BROWN THROW
DISTRO
All Doors
BELLA RUG
Stores must maintain accessibility per ADA, including 36” minimum to all amenities and along perimeters. Refer to Capacity
Guide in VM standards for additional details.
MS_34532
4 BLOCK GRAPHIC
20x8 ICEBLOCK
BELLA GRAPHIC
LARGE ORNAMENT
STACKING BOXES WITH
CELEBRITY HANGTAG
HOME 10
MARTHA STEWART RETRO KITCHEN
IN DEPARTMENT | SET-UP DATES: Ongoing from Q3 | VOLUME: 2 MILLION (Total Fall)
MERCHANDISING
• Place in high-traffic location in Housewares (aisle intersection or
lead position).
• Merchandise covered pie plates in tower, one style per shelf.
• Merchandise red ceramic bakeware on icon table.
• Show one open sample of each style and color on top of icon table.
• Use acrylic risers and plate stands for height.
STACKING BOXES
BELLA GRAPHIC
ASSORTMENT
APPLE PIE
CERAMICS
• NEW Red Bakeware & Casseroles
• NEW Covered Pie Plates - Apple, Pumpkin, Cherry
4 BLOCK GRAPHIC
GADGET UNIT WITH
TEXTILES
TEXTILES
• NEW Apron Packup with Pot Holder
• NEW Set of 3 Towels
RED BAKEWARE
APRON WITH
POTHOLDER
PUMPKIN PIE
20x8 ICEBLOCK
VISUAL COLLATERAL
CHERRY PIE
• 4Block Graphic
• 20x8 Ice Block
• Bella Graphic
• Hangtag
• Large Ornament
OPEN STOCK
BAKEWARE
BELLA RUG
BOXED COVERED
PIE PLATES
SIGNING
• 7 x 11 M Sign
DISTRO
All Doors
MS_34532
4 BLOCK GRAPHIC
20x8 ICEBLOCK
BELLA GRAPHIC
LARGE ORNAMENT
STACKING BOXES WITH
CELEBRITY HANGTAG
HOME 11
MARTHA STEWART COFFEE & DESSERT
IN DEPARTMENT | SET-UP DATES: 10/10 - 10/14 | VOLUME: 1 MILLION
MERCHANDISING
CELEBRITY GIFTS OUTPOST DOORS
• Place in high-traffic location in Dec Housewares (aisle intersection or
lead position).
• Show open samples of each style on top or in front of boxed product.
SMALL DOORS
• Merchandise Coffee & Dessert gifts on tower or small table adjacent
to MSC Geneva lead table in Dec Housewares.
STACKING BOXES
GLASS SERVEWARE
ASSORTMENT
DINNERWARE
GLASSWARE
• Amsterdam S/4 Pierced App Plates
• Hobnail Cake Plate
• Geneva S/4 Round App Plates
• Optic Cake Plate
• Geneva S/4 Mugs w/ Spoons
• Hobnail S/4 Dessert Plate
• Geneva Cup & Saucer
• Optic S/4 Compotes
• Geneva S/2 Cake Servers
• Hobnail S/2 Tea Cup & Saucer
• Geneva S/2 Mini Cake Stands
• Geneva Cake Plate w/ Dome
• Figural Anemone Dessert w/ Spoons
• S/2 Mini Cake Stands
• Ltd Edition Round Cakestands 8”, 10” , 12”
4 BLOCK GRAPHIC
VISUAL COLLATERAL
BOXED PRODUCT
BELLA GRAPHIC
GENEVA GIFTS
& DINNERWARE
GLASS SERVEWARE
20x8 ICEBLOCK
BOXED PRODUCT
• 4Block Graphic
• 20x8 Ice Block
• Bella Graphic
• Hangtag
• Large Ornament
BELLA RUG
SIGNING
• 7 x 11 M Sign
DISTRO
See X Grid
MS_34532
4 BLOCK GRAPHIC
20x8 ICEBLOCK
BELLA GRAPHIC
LARGE ORNAMENT
STACKING BOXES WITH
CELEBRITY HANGTAG
HOME 12
MARTHA STEWART KIDS’ GIFTS
MERCHANDISING
• Place in high-traffic location in Housewares (aisle intersection or lead
position in Martha Stewart Gadgets zone).
• Merchandise items in a pyramid fashion.
• Merchandise boxes only on bottom two shelves of icon table.
AISLE PRIORITIES
Stores with Emeril Steakhouse
#1 Aisle Priority : Emeril Steakhouse
#2 Aisle Priority : Martha Stewart Kids’ Gifts (in secondary aisle position
or lead position in Martha Stewart Gadgets zone).
STACKING BOXES
BELLA GRAPHIC
4 BLOCK GRAPHIC
APRON ON FORM
Stores without Emeril Steakhouse
#1 Aisle Priority : Martha Stewart Kids’ Gifts
MERCHANDISE
STYLES VERTICALLY
ASSORTMENT
KIDS APRON KIT
DO NOT OPEN
SAMPLES
• Martha Stewart Kids’ Gifts (3 styles)
20x8 ICEBLOCK
VISUAL COLLATERAL
• 4Block Graphic
• 20x8 Ice Block
• Bella Graphic
• Hangtag
• Large Ornament
• Use existing forms with Martha Stewart aprons to enhance presentation.
BOXED PRODUCT
BELLA RUG
SIGNING
• 7 x 11 M Sign
DISTRO
MSC Kids’ Gifts: All Doors
Emeril Steakhouse:
250 Doors (See X Grid)
MS_34532
4 BLOCK GRAPHIC
20x8 ICEBLOCK
BELLA GRAPHIC
LARGE ORNAMENT
STACKING BOXES WITH
CELEBRITY HANGTAG
HOME 13
MARTHA STEWART WOOD & METALS WITH NEW GOLD
IN DEPARTMENT | SET-UP DATES: Ongoing from Q3 | VOLUME: 1.5 MILLION (Total Fall)
MERCHANDISING
• Place in high-traffic location in Tabletop (aisle intersection or lead
position in Better Gifts).
• Mix wood and metal styles, gold and silver.
• Feature NEW gold styles.
• Show one open sample of each style in front or on top of box.
• Merchandise boxes only on lower shelves of icon table.
• Merchandise boxed product with open samples in tower.
STACKING BOXES
OPEN SAMPLE IN
FRONT OF BOXES
BELLA GRAPHIC
4 BLOCK GRAPHIC
VISUAL COLLATERAL
• 4Block Graphic
• 20x8 Ice Block
• Bella Graphic
• Hangtag
• Large Ornament
FEATURE NEW
GOLD STYLES
WOOD
SALAD BOWL
SILVER METAL
SAMPLE
20x8 ICEBLOCK
BOXED PRODUCT
SIGNING
• 5.5 x 7 M Sign
BOXED PRODUCT
BELLA RUG
DISTRO
All Doors
MS_34532
4 BLOCK GRAPHIC
20x8 ICEBLOCK
BELLA GRAPHIC
LARGE ORNAMENT
STACKING BOXES WITH
CELEBRITY HANGTAG
HOME 14
EMERIL STEAKHOUSE
MERCHANDISING
• Place in high-traffic location in Housewares (aisle intersection or
lead position).
• Merchandise cast iron on bottom two shelves of icon table.
AISLE PRIORITIES
Stores with Emeril Steakhouse
#1 Aisle Priority : Emeril Steakhouse
#2 Aisle Priority : Martha Stewart Kids’ Gifts (in secondary aisle position
or lead position in Martha Stewart Gadgets zone).
CAST IRON
SAMPLES
GADGET UNIT WITH
TEXTILES
Stores without Emeril Steakhouse
#1 Aisle Priority : Martha Stewart Kids’ Gifts
APRON ON FORM
ASSORTMENT
3PC KNIFE SET
• 3pc Knife Set
• 4pc Jumbo Steak
• Set of 3 Kitchen Towels
BELLA GRAPHIC
4 BLOCK GRAPHIC
4PC JUMBO STEAK
20x8 ICEBLOCK
• Cow Cutting Board & BBQ Utensils
• Apron & Mitt Set
VISUAL COLLATERAL
• 4Block Graphic
• 20x8 Ice Block
• Bella Graphic
• Large Ornament
CAST IRON
BELLA RUG
SIGNING
• 7 x 11 M Sign
DISTRO
MSC Kids’ Gifts: All Doors
Emeril Steakhouse:
250 Doors (See X Grid)
4 BLOCK GRAPHIC
20x8 ICEBLOCK
BELLA GRAPHIC
LARGE ORNAMENT
HOME 15
LAUREN RALPH LAUREN GIFTS
MERCHANDISING
• Place in high-traffic location in Tabletop (aisle intersection or lead
position in Status Gifts).
• Merchandise boxes only on bottom two shelves of icon table.
• New product comes with black and red buffalo plaid sleeves.
• Sleeves will be provided for current product to apply in-store.
STACKING BOXES
LAUREN BELLA
GRAPHIC
BARWARE ON
TOWER
VISUAL COLLATERAL
TORTOISE SAMPLES
• Lauren Bella Graphic
• 20x8 Iceblock
• Large Ornament
Note: Refer to Ralph Lauren Holiday Collateral distribution.
TORTOISE SAMPLES
20x8 ICEBLOCK
SIGNING
DECANTER, MARTINI
• 5.5 x 7 M Sign
DISTRO
BOXED PRODUCT
VASE & FRAME
BELLA RUG
166 Doors
LAUREN BELLA GRAPHIC
20x8 ICEBLOCK
LARGE ORNAMENT
HOME 16
THANKSGIVING
SECTION CONTENTS
roasters
buffet
harvest table linens
ROASTERS
IN DEPARTMENT | SET-UP DATES: 10/10 - 10/14 | VOLUME: 4.3 MILLION
MERCHANDISING
• Place Roasters at the lead of Moderate Cookware.
• Merchandise Roasters as (3) distinct presentations, leading with
Martha Stewart Collection.
Martha Stewart Roasting - Use (2) sets of Metro as shown.
• Feature the S/S Covered and S/S Rectangular Roasters on 36” metro.
• Show (3) samples in a row for each style.
• Cross-merchandise Martha Stewart ceramic Turkey Platter, Gravy
Boat, and Cutting Board.
• Merchandise Martha Stewart Gadgets in bins and Gadget Fixture.
Gourmet Roasting
• Feature (2) Calphalon roasters. Side stack key item.
Note: The All-Clad roaster should be featured with All-Clad cookware.
Moderate Roasting
• Merchandise Tools of the Trade Covered Roaster and Electric Roaster
on front of fixture.
• Merchandise remaining Tools of the Trade sku’s on back of fixture.
• Side stack Electric Roaster.
Note: Cross-merchandise Macy’s Culinary Council Cookbook on
lead fixture.
VISUAL COLLATERAL
EXISTING
• Dimensional “Be home” logo (Stores which do not own the
dimensional logo, use the “Be home” 1x2)
• Use existing form and harvest themed arrangement.
SIGNING
• 7 x 11 M Sign
DISTRO
All Doors
DIMENSIONAL LOGO
BE HOME 1x2
HOME 18
ROASTERS
BOXED
ELECTRIC KNIFE
SIDESTACK
KEY ITEM
HOME 19
BUFFET
MERCHANDISING
• Merchandise Buffet in a lead position in Moderate Cookware
or Electrics.
• Merchandise all styles together on metro fixtures as shown.
• Large stores can place two metros together to create a
larger footprint.
• Side stack for added capacity.
• Show open samples with all components.
Note: When key styles are advertised, double-expose on
promotional carts.
ASSORTMENT
• Bella Turkey Roaster
• Bella Triple Slow Cooker
• Bella Triple Buffet
• Bella Chafing Dish
• Black & Decker Electric Knife
ELECTRIC CHAFING
TRIPLE BUFFET
BLACK
TRIPLE CROCK
TRIPLE CROCK
NON-ELECTRIC
CHAFING
BOXED PRODUCT
SIDESTACK
KEY ITEM
SIGNING
• Hang Tag
DISTRO
All Doors
HOME 20
HARVEST TABLE LINENS
MERCHANDISING
• Place on feature table at lead of Table Linens department.
• Feature Harvest patterns and colors.
• Keep all Harvest patterns together, front to back.
• Place a size run of tablecloths by style into existing flat plate racks.
• Place additional stock on a fixture adjacent to table.
VISUAL COLLATERAL
• Create a Harvest floral centerpiece from existing silk
flowers or branches.
• Use existing form and furniture to enhance presentation.
• Cross-merchandise dinnerware and glassware to
suggest a buffet.
SIGNING
• 5.5 x 7 M Sign
DISTRO
All Doors
HOME 21
ZOGS - COOKWARE - LARGE
COOKWARE ZOG Q4 2011
ALL CLAD
SPECIALTY PIECES
E
CALPHALON
MULTIPACKS
E
ILLUMINA S/3 FRYS
E
Basics Cast Iron
and Open Stock
E
Basics 5Qt HA Chili Pot
And Open Stock
Basics SS Accessories
and New 10pc Basics
Bakeware Set
BACK WALL (APPLIES TO LARGE DOORS ONLY)
ALL-CLAD SS
OPEN STOCK
E
ANOLON
ADVANCED NS
SET AND O/S
CALPHALON
CONT. NS
SET AND O/S
2PK FRY
Flat Bottom Wok
7Qt Dutch Oven
2PK FRY
TRY ME: 8" SKILLET
TRY ME: 3.5QT
STRAINING SAUCE
TRY ME: 11" GRIDDLE
TRY ME: 1QT SAUCE
N
ALL-CLAD SS
7PC SET AND
O/S
SIMPLY NS
CALPHALON
SET AND O/S
SIMPLY SS
CALPHALON
SET AND O/S
PRESSURE
COOKERS
CUISINART
GREEN
GOURMET
SETS AND O/S
N
E
ANOLON
ADV BRONZE
SET AND O/S
CALPHALON
CONT. NS
SET AND O/S
CALPHALON
TRI-PLY
SET AND O/S
EMERIL SS
SET AND O/S
12" Cov'd Fry
CIRCULON
ESPREE
SET AND O/S
4.5QT SOUP POT
2PK FRY
Panini Press
5QT SAUTE
TRY ME: 8" SKILLET
TRY ME: 2.5QT SAUCE
TRY ME: 8" FRY PAN
ALL-CLAD SS
10PC SET AND
O/S
ANOL NOUVELLE
COPPER
SET AND O/S
CALPHALON
UNISON
SET AND O/S
CALPHALON
CONT. SS
SET AND O/S
5.5QT ROUND
12QT MULTIPOT
2PK FRY
2PK FRY
FLAT BOTTOM WOK
FRENCH OVEN
2PK FRY
TRY ME: 10" ANNI FRY
TRY ME: 3QT CASSEROLE
TRY ME: 12" GRIDDLE
TRY ME: 10" EVERYDAY
TRY ME: 3.5QT OVAL
TRY ME: 8.5" SKILLET
AISLE PRIORITY #1
AISLE PRIORITY #3
AISLE PRIORITY #2
AISLE PRIORITY #4
E
BASICS ESSENTIAL
BASICS EVERYDAY
& PYREX
SET & O/S
SET & O/S
SET & O/S
SS12"/5Qt Deep Dish
8Qt SS Casserole
5Qt Nonstick Chef's
E
E
E
E
CUISINART SS
BELGIQUE KEY
MARTHA
MARTHA SS
BASICS
SET and O/S
ITEMS AND O/S
STEWART
COOKING
ELEMENTS
SET & O/S
COMPLETE
SET & O/S
SET & O/S
5Qt Chili Pot
New! 8Qt Stock Pot
7Qt Ultimate Pan
TRY ME: 3Qt Saute
TRY ME: New Basics
TRY ME: 3Qt SS SOUP
Wok
Pot
7.5Qt Dutch Oven
TRY ME: 10" FRY
E
BASICS STARTER
E
5.5Qt SS Multipot
TRY ME: 11" COV'D SKILLET
N
CLEARANCE
E
CORNINGWARE
TRY ME: 1.5QT SAUCE
BASICS CLASSIC
TRY ME: 11" GRIDDLE
LE CREUSET
CIRCULON
SYMMETRY
SET AND O/S
N
WIDE OVEN
N
E
E
BELGIQUE HARD
ANODIZED SET &
OPEN STOCK
NE
MARTHA ENAMEL
ENAMEL
PORCELAIN
NE
MARTHA HARD
ANODIZED SET
& O/S
NEW! MARTHA
PROFESSIONAL Set,
Bakeware, Gadgets
BELGIQUE SS
SET AND OPEN
STOCK
200 Doors only
to be aisle #1
3Qt Soup Pot
3Qt Soup Pot
SET & O/S
5.5Qt Chili Pot
TRY ME: 8" Fry Pan
TRY ME: S/2 Fry Pans
Double Burner Griddle
TRY ME: 10.5" Griddle
TRY ME: S/2 Frys
AISLE PRIORITY # 1
AISLE PRIORITY # 2
AISLE PRIORITY #3
MODERATE COOKWARE
GOURMET COOKWARE
KEY ITEM CARTS:
1) • CALPHALON CONTEMPORARY NS S/2 FRY PANS
• CALPHALON CONTEMPORARY 12" LID
• CALPHALON EVERYDAY NS 3QT SAUTE PAN
2) • Promotional CIRCULON 3 PACK
3) • BELGIQUE HA S/2 FRY PANS
• BELGIQUE SS S/2 FRY PANS
OUTP
MARTHA
RETRO KITCHEN
TEAKETTLES
with
ELECTRIC TEA
ROASTERS
IMUSA
ASIAN
IMUSA
Best adjacency by
moderate cookware
4) $10 OFF ITEMS - NOV-JAN 2011
Circulon Espree 12" Stir Fry
Circulon Symmetry 14" Stir Fry
Anolon Advanced NS Ultimate Pan
Anolon Advanced Bronze 12" Cov'd Deep Skillet
Anolon Nouvelle Copper 11" Square Griddle
Anolon Nouvelle Copper 3Qt Cov'd casserole
KitchenAid Architect 4Qt Cov'd Casserole
5) Emeril S/2 Frys
XXXXXXXXXX
DENOTES KEY ITEM
DENOTES MACY'S EXCLUSIVES
HOME 22
L
A
R
G
E
ZOGS - COOKWARE - SMALL & MEDIUM
BACK WALL (APPLIES TO SMALL, & MEDIUM DOORS)
PRESSURE
COOKERS
E
ILLUMINA S/3 Frys
Basics Cast Iron
and Open Stock
N
CUISINART SS
SET and O/S
Green Gourmet
5.5Qt SS Multipot
E
CLEARANCE
MARTHA
SPECKELWARE
STOCK POT
CLEARANCE
TRY ME: 1.5QT SAUCE
TEAKETTLES
with
ELECTRIC TEA
E
SIMPLY NS
CALPHALON
SET AND O/S
7Qt Dutch Oven
CIRCULON
ESPREE
SET AND O/S
7.5Qt Dutch Oven
TRY ME: 11" GRIDDLE
TRY ME: 11" GRIDDLE
CALPHALON
CONT. NS
SET AND O/S
Panini Press
EMERIL SS
SET AND O/S
12" Cov'd Fry
TRY ME: 2.5QT SAUCE
AISLE PRIORITY #1
TEAKETTLES
with
ELECTRIC TEA
TRY ME: 10" FRY
AISLE PRIORITY #2
E
and New 10pc Basics
Bakeware Set
E
OUTPOST
E
BASICS CLASSIC &
EVERYDAY SET
BASICS COMPLETE
SET & OPEN STOCK
7Qt Ultimate Pan
New! 8Qt Stock Pot
TRY ME: 11" GRIDDLE
TRY ME: 3Qt SS SOUP
TRY ME: New Basics
Pot
Wok
E
MARTHA STAINLESS
STEEL SET & O/S
5Qt Chili Pot
TRY ME: 3Qt Saute
E
MARTHA RETRO
KITCHEN
KEY ITEM CARTS:
2) • PROMOTIONAL CIRCULON 3 PACK
3) • BELGIQUE SS S/2 FRY PANS
BELGIQUE HA S/2 FRY PANS
NE
BELGIQUE SS
SET AND OPEN
STOCK
3Qt Soup Pot
BELGIQUE HARD
ANODIZED SET &
OPEN STOCK
3Qt Soup Pot
MARTHA ENAMEL
PORCELAIN
NONSTICK SET & O/S
TRY ME: 8" Fry Pan
TRY ME: 8" Fry
TRY ME: S/2 Frys
S
M
A
L
L
OUTPOST
NE
MARTHA HARD
ANODIZED SET
& O/S
5.5Qt Chili Pot
E
ROASTERS
E
BASICS STARTER &
ESSENTIAL SETS
& OPEN STOCK
5Qt Chef's Pan
E
CORNINGWARE &
PYREX
E
And Open Stock
5) Emeril S/2 Frys
ANOLON
ADVANCED NS
SET AND O/S
2PK FRY
SIMPLY SS
CALPHALON
SET AND O/S
2PK FRY
SIMPLY NS
CALPHALON
SET AND O/S
7Qt Dutch Oven
TRY ME: 8" SKILLET
TRY ME: 1QT SAUCE
TRY ME: 11" GRIDDLE
E
PRESSURE
COOKERS
EMERIL SS
SET AND O/S
12" Cov'd Fry
CLEARANCE
E
CORNINGWARE
& PYREX
E
E
BASICS STARTER
SET & OPEN STOCK
E
BASICS ESSENTIAL
SET & O/S
BASICS EVERYDAY
SET & O/S
SS12"/5Qt Deep Dish
8Qt SS Casserole
5Qt Nonstick Chef's
TRY ME: 10" FRY
N
N
E
ALL-CLAD SS
7PC SET AND
O/S
4.5QT SOUP POT
ANOLON
ADV BRONZE
SET AND O/S
2PK FRY
CALPHALON
TRI-PLY
SET AND O/S
5QT SAUTE
CALPHALON
CONT. NS
SET AND O/S
Panini Press
CIRCULON
ESPREE
SET AND O/S
7.5Qt Dutch Oven
TRY ME: 8" SKILLET
TRY ME: 8" FRY PAN
TRY ME: 2.5QT SAUCE
TRY ME: 11" GRIDDLE
N
CUISINART SS
SET and O/S
Green Gourmet
5.5Qt SS Multipot
E
BELGIQUE KEY
ITEMS AND O/S
E
MARTHA STEWART
COOKING ELEMENTS
E
N
XXXXXXX
ALL-CLAD SS
10PC SET AND
O/S
12QT MULTIPOT
ANOL NOUVELLE
COPPER
SET AND O/S
2PK FRY
AISLE PRIORITY #1
DENOTES MACY'S
EXCLUSIVES
AISLE PRIORITY #2
CALPHALON
CONT. SS
SET AND O/S
FLAT BOTTOM WOK
CALPHALON
UNISON
SET AND O/S
2PK FRY
TRY ME: 12" GRIDDLE
AISLE PRIORITY #3
GOURMET COOKWARE
AISLE PRIORITY
4
N
CIRCULON
SYMMETRY
SET AND O/S
2PK FRY
N
NEW MARTHA
PROFESSIONAL
SET, BAKEWARE
GADGETS
E
BELGIQUE SS
SET AND OPEN
STOCK
3Qt Soup Pot
TRY ME: 8" Fry Pan
AISLE PRIORITY #1
E
BELGIQUE HARD
ANODIZED SET &
OPEN STOCK
3Qt Soup Pot
AISLE PRIORITY #2
E
MARTHA STAINLESS
STEEL SET & O/S
BASICS COMPLETE
SET & OPEN STOCK
5Qt Chili Pot
New! 8Qt Stock Pot
7Qt Ultimate Pan
TRY ME: 3Qt Saute
TRY ME: New Basics
Wok
TRY ME: 3Qt SS SOUP
Pot
TRY ME: 1.5QT SAUCE
DENOTES KEY ITEM
E
NE
MARTHA ENAMEL
PORCELAIN
SET & O/S
TRY ME: S/2 Frys
NE
MARTHA HARD
ANODIZED SET
& O/S
5.5Qt Chili Pot
BASICS CLASSIC &
EVERYDAY SET
M
E
D
I
U
M
AISLE PRIORITY #3
MODERATE COOKWARE
HOME 23
ZOGS - ELECTRICS - LARGE
ELECTRICS
CAN OPENER/
SLICER/ GRINDER /
HAND BLENDERS /
HAND MIXERS
F3
F9
F6
TEA ELECTRIC &
NON- ELECTRIC
PERCOLATORS
CAPRESSO
TEA KETTLE
PERCOLATOR
FCP240
F5
F2
RICE COOKERS/
DEEP FRYERS
SLOW COOKERS
DWX23-NP
NESPRESSO
BREVILLE
BARISTA
EXPRESS
F1
PIXIE
K-CUPS
KEURIG/
CUISINART
SINGLE SERVE
KEURIG B40
AISLE PRIORITY
1
TOASTERS
F15
CALPHALON
ELECTRICS
HAND / STICK
BLENDER
COFFEE
MAKER
F14
CUISINART
FOOD
PROCESSOR
COFFEE / HOT
WATER CHW12
Architect PRO
FP14
AISLE PRIORITY
KITCHEN AID
ARTISAN
STAND MIXERS/
ATTACHMENTS
METALLIC
CHROME
DGB550
3
NINJA &
KITCHEN
SYSTEM
F13
F10
AISLE PRIORITY
2
NINJA
F16
SODASTREAM
RED GENESIS
AISLE PRIORITY 4
SOUP
BLENDER
F24
BABY BULLET
CUISINART GR4N
JACK LALANNE
WAFFLERS
B&D
ROTATING
WAFFLER /
4-SLICE
Juice
Fountain
JE98XL
AISLE PRIORITY 5
CUISINART RED
ELECTRICS
TOASTER /
COFFEE MAKER
/ HAND MIXER
REMINGTON
AND CONAIR
TRIMMERS AND
DENTAL
REMINGTON
250 and
SONICARE
ESSENCE
TOOTHBRUSH
POPCORN
RED DESSERT
TREND WALL
BELLA ALMOND
DINNER ELECTRICS
RED TEXT
F32
UPRIGHT VACS
AND
HANDHELDS
PROMO IRONS
BISSELL
CLEANVIEW
HELIX - 82H1
B&D CORD
REEL IRON
ICR500
F28
L
A
R
G
E
F31
NORELCO
8250 SPEEDXL
Braun 390CC
and
REMINGTON
HOMEDICS
NECK &
SHOULDER
MASSAGER
1
DYSON BALL
ANIMAL
DC41AN
ROWENTA
EFFECTIVE
IRON DW2070
AND DW2090
HOMEDICS
MASSAGE
AISLE PRIORITY
DYSON
ROWENTA IRONS
MENS SHAVERS
KITCHEN ELECTRICS
TREND WALL
F33
F29
F25
F23
BREVILLE IKON
ELECTRICS
GARMENT
STEAMERS
KEY ITEMS
PS250
HOMETOUCH
NEATFREAK
STORAGE
HUMIDIFIERS
F30
F26
F22
JUICERS
JACK
LALANNE,
CUISINART,
SHARPER IMAGE
CLEARANCE
F27
GRILLS
F19
CUISINART
BLENDERS
MICROWAVES
ROCKET
BLENDER /
MAGIC BULLET /
BABY BULLET
F20
F17
KITCHEN AID
PROFESSIONAL
STAND MIXERS/
HANDMIXERS
B&D OVEN
#TRO480
/DELONGHI OVEN
#DO400
F21
PROMO
BLENDERS
B&D CYCLONE
12 SPEED
CUISINART
COFFEE
CUISINART
GRIND & BREW
DELONGHI OVEN
#RO/EO2058
F18
KITCHENAID
ARCHITECT
SERIES
F11
F7
F4
CONSUMABLES
F12
MR COFFEE
F8
ESPRESSO
MAKERS
PRESTO GRIDDLES
AND SKILLET
ZOG Q4 2011
AISLE PRIORITY 2
SHARK
ASSORTMENT
SHARK PROMO
MOP and
NAVIGATOR
LIFT AWAY VAC
PERSONAL CARE
DENOTES KEY ITEM
ENTERTAINING /
SERVEWARE
PLACE IN
COOKWARE
MASSAGE SHOP
HOME 24
ZOGS - ELECTRICS - SMALL & MEDIUM
ELECTRICS ZOG Q4 2011
CAN OPENER/
SLICER/ GRINDER /
HAND BLENDERS /
HAND MIXERS
RICE COOKERS/
DEEP FRYERS
SLOW COOKERS
PRESTO GRIDDLES
AND SKILLET
WAFFLERS, GRILLS,
TOASTERS
OVENS AND
MICROWAVES
NEATFREAK
HUMDIFIERS
DENOTES KEY ITEM
XXXXXXXXXXXXX
F3
F6
TREND WALL
F2
B&D CYCLONE /
SOUP BLENDER
COFFEE / HOT
WATER MAKER
CHW-12
ENTERTAINING /
SERVEWARE
F4
F1
KEURIG /
CUISINART
SINGLE SERVE
CUISINART
GRIND AND BREW
COFFEE
F7
TEA - ELECTRIC AND
NON-ELECTRIC /
PERC0LATORS
F3
ENTERTAINING /
SERVEWARE
PLACE IN COOKWARE
AISLE PRIORITY
CAN OPENER/
SLICER/ GRINDER /
HAND BLENDERS /
HAND MIXERS
ESPRESSO
F6
BREVILLE BARISTA
EXPRESS
SLOW COOKERS
COFFEE
F9
MR COFFEE
DWX23-NP
F15
SODASTREAM
AISLE PRIORITY
RICE COOKERS/
DEEP FRYERS
KITCHENAID
ARCHITECT
SERIES
HAND / STICK
BLENDER
TOASTER /
COFFEEMAKER /
HAND MIXER
GENESIS
2
3
PRESTO GRIDDLES
AND SKILLET
F12
TOASTERS /
WAFFLERS
F15
PROMO BLENDERS
B&D CYCLONE
SPEED
F20
IRONS
SHARK
ASSORTMENT
F16
CUISINART RED
ELECTRICS
SHARK PROMO
STEAM MOP AND
NAVIGATOR
F19
SHAVERS and
DENTAL
HOMEDICS
MASSAGE
NORELCO 8250 SPEED
XL; REMINGTON and
SONICATE ESSENCE
NECK & SHOULDER
MASSAGER NMSQ200
AISLE PRIORITY
F21
F14
GRILLS
BABY BULLET
CUISINART GR-4N
12
MASSAGE SHOP
1
BLACK AND DECKER
OVEN
#TRO480/DELONGHI
OVEN #DO400
OVENS /
MICROWAVES
ROCKET BLENDER /
MAGIC BULLET /
BABY BULLET
S
M
A
L
L
DYSON DC41AN
AND BISSELL
CLEANVIEW HELIX
ROWENTA
EFFECTIVE IRONS
DW2070 and
JACK LALANNE
F10
METALLIC
CHROME
DGB550
1
F17
JUICERS JACK
LALANNE,
CUISINART,
SHARPER IMAGE
FP14
KITCHEN AID
ARTISAN / PRO
MIXERS /
Attachments
KEURIG
AISLE PRIORITY
F13
HAND / STICK
BLENDER
UPRIGHT VACS
B&D PROMOS
IRONS and HOME
TOUCH GARMENT
BABY BULLET
CUISINART FOOD
PROCESSORS
F21
PROMO IRONS and
GARMENT
STEAMERS
ROCKET BLENDER /
MAGIC BULLET /
BABY BULLET
F11
KITCHENAID
ARCHITECT SERIES
CUISINART
COFFEE
BREVILLE BARISTA
EXPRESS
PLACE IN COOKWARE
CUISINART
BLENDERS
F8
F5
ESPRESSO
F18
F14
PROMO BLENDERS /
NINJA
MR COFFEE
DWX23-NP
Capresso TEA
KETTLE
BELLA POPCORN
RED DESSERT
F12
F9
COFFEE
TEA - ELECTRIC &
NON-ELECTRIC /
PERCOLATORS
TREND WALL
BELLA ALMOND
DINNER ELECTRICS
PROMO IRONS AND
GARMENT
STEAMERS
B&D PROMO IRONS
and HOME TOUCH GS
PS250
NEATFREAK
HUMDIFIERS
M
E
D
I
U
M
F24
UPRIGHT VCACS
DYSON DC41AN and
BISSELL CLEAN VIEW
HELIX
TREND WALL
BELLA POPCORN
RED DESSERT
F5
F2
F8
F11
CONSUMABLES
CUISINART
COFFEE
KITCHENAID
PROFESSIONAL
STAND MIXERS
K-CUPS
COFFEE / HOT
WATER CHW-12
Architect PRO
F17
CUISINART FOOD
PROCESSORS
NINJA
F13
JUICERS JACK
LALANNE, CUISINART,
SHARPER IMAGE
F23
IRONS
ROWENTA
EFFECTIVES
DW2070 and
JACK LALANNE
NINJA BLENDER
FP14DC
F20
SHARK
ASSORTMENT
SHARK PROMO
STEAM MOP AND
NAVIGATOR VAC
TREND WALL
BELLA ALMOND
DINNER ELECTRICS
F1
F4
KEURIG/
CUISINART SINGLE
SERVE
KEURIG B40
AISLE PRIORITY 1
F7
CUISINART
GRIND AND BREW
COFFEE
DGB550
F10
KITCHENAID
ARTISAN
STAND MIXERS/
ATTACHMENTS
MET CHROME
AISLE PRIORITY
2
F16
SODASTREAM
GENESIS
AISLE PRIORITY
3
F18
CUISINART
BLENDERS
CUISINART RED
ELECTRICS
SOUP BLENDER
TOASTER / COFFEE
MAKER / HAND MIXER
F19
F22
SHAVERS and
DENTAL
NORELCO 8250 SPEED
XL, REMINGTON
and SONICARE
ESSENCEHUMDIFIERS
AISLE PRIORITY
HOMEDICS
MASSAGE
F25
MASSAGE SHOP
NECK & SHOULDER
MASSAGER NMSQ200
1
HOME 25
ZOGS - TABLE LINENS - LARGE & TOP DOOR
2011 Q4 ZONOGRAM - TABLE LINENS LARGE DOOR
CLEARANCE
RALPH LAUREN
HOMEWEAR LANCELOT
LENOX OPAL INNOCENCE
LENOX LAUREL LEAF
UTILITY
ACCENTS
HOMEWEAR ROSE KISS
LENOX SIMPLY FINE
LENOX LAUREL LEAF
N
HOMEWEAR BOUGHS OF
HOLLY
N
VERA CHRISTMAS WREATH
N
LENOX HOLIDAY
GATHERINGS PLAID
N
HOMEWEAR DINNER PARTY
SETS
N
LENOX HOLLY DAMASK
& LENOX SETS
N
LENOX HOLIDAY
NOUVEAU
N
HOMEWEAR CHRISTMAS
PEACE AND JOY
N
HOMEWEAR POINSETTIA
TRIO
RUNNERS RUNNERS
LENOX CHIRP
LENOX BUTTERFLY
MEADOW
BULK OUT FOR BANQUET EVENTS
N
PROMO SETS
NEW
HOMEWEAR
POINSETTIA
TRIO
NEW LENOX
HOLIDAY
NOUVEAU
NOTE:
PRIORITY #1 LOCATION FOR TABLE LINENS IS THE TABLETOP DEPARTMENT.
PRIORITIY #2 LOCATION FOR TABLE LINENS IS THE TEXTILES DEPARTMENT.
BULK OUT HARVEST DINNER PARTY SETS ON BANQUET TABLE FOR ALL BANQUET EVENTS.
2011 Q4 ZONOGRAM - TABLE LINENS TOP DOOR
CLEARANCE
RALPH LAUREN
HOMEWEAR LANCELOT
WATERFORD
N
N
UTILITY
ACCENTS
HOMEWEAR ROSE KISS
DANSK
N
HOMEWEAR BOUGHS
OF HOLLY
N
HOMEWEAR WINTER
WONDERLAND
N
LENOX HOLIDAY
GATHERINGS PLAID
N
SETS
N
LENOX HOLLY DAMASK
N
HOMEWEAR CHRISTMAS
PEACE AND JOY
N
HOMEWEAR POINSETTIA
TRIO
LENOX HOLIDAY
NOUVEAU
N
LENOX SIMPLY FINE
LENOX LAUREL LEAF
BARDWIL EVOLUTION
LENOX CHIRP
LENOX LAUREL LEAF
N
SPODE CHRISTMAS TREE
LENOX SETS
N
N
LENOX HOLIDAY
N
LENOX BUTTERFLY
MEADOW
LENOX BUTTERFLY
MEADOW
MY MACY'S
TOMMY BAHAMA
CHILEWICH SHOP
DOORS
RUNNERS RUNNERS
RUNNERS RUNNERS
N
PROMO SETS
NEW LENOX
HOLIDAY
NOUVEAU
NEW
HOMEWEAR
POINSETTIA
TRIO
NEW VERA
CHRISTMAS
WREATH
NOTE:
HOME 26
ZOGS - TABLE LINENS - SMALL & MEDIUM DOOR
2011 Q4 ZONOGRAM - TABLE LINENS SMALL DOOR
CLEARANCE
LENOX BUTTERFLY MEADOW
N
LENOX HOLLY DAMASK
N
LENOX HOLIDAY
SETS
NOUVEAU
N
ACCENTS
RUNNERS
LENOX LAUREL LEAF
N
PROMO SETS
NEW
LENOX
HOLIDAY
NOUVEAU
NOTE:
2011 Q4 ZONOGRAM - TABLE LINENS MEDIUM DOOR
CLEARANCE
HOMEWEAR ROSE KISS
LENOX LAUREL LEAF
ACCENTS
LENOX CHIRP
LENOX LAUREL LEAF
N
LENOX HOLIDAY
GATHERINGS PLAID
N
SETS
N
LENOX HOLLY DAMASK
LENOX HOLIDAY
NOUVEAU
N
PROMO SETS
NEW LENOX
HOLIDAY
NOUVEAU
N
RUNNERS RUNNERS
N
HOMEWEAR POINSETTIA
TRIO
NEW
HOMEWEAR
POINSETTIA
TRIO
NOTE:
HOME 27
TEXTILES
SECTION CONTENTS
quilts
flannel
throws
heated statement
robes & lacoste gifts
beauty gifts
holiday bath
critter gifts
QUILTS
MERCHANDISING
• Merchandise all quilts together in one location.
• Create distinct lifestyle presentations: Updated, Traditional, and
Martha Stewart Collection.
• Merchandise each program on separate fixtures.
• Keep like styles together and flow colors light to dark, left to right.
• Show open samples.
VISUAL BED
• Place visual bed in front of Quilts feature wall.
• Stack (3) mattresses or box springs to create a dramatic presentation.
• Show the following Quilts :
Top Mattress - Starblaze
Middle Mattress - Diamond Stitch Red
Bottom Mattress - Pilgrim
• Show shams from all patterns used on bed.
VISUAL COLLATERAL
NEW
• Quilt Balls - Hang on existing natural tree branches on side table.
• Oversized Quilt Balls - Place on visual shelf.
• “Be warm” 1x3
EXISTING
• Quilts Logo
• Quilt Racks
• Remove blue & white wall covering from Spring.
SIGNING
• 5.5 x 7 M Sign
QUILTS LOGO
EXISTING - ALL DOORS
DISTRO
warm
All Doors
BE WARM 1x3
NEW - ALL DOORS
OVERSIZED QUILT BALLS
NEW - SEE DISTRO
QUILT BALLS
QUILT RACK
10191
QUILT
STAND
NEW - SEE DISTRO
EXISTING
EXISTING
Description
Quilt displayer - 30” version
HOME 30
FLANNEL
MERCHANDISING
• Place Flannel in a lead position in the Moderate
Martha Stewart zone.
• Merchandise product on fixtures according to Brand Guide.
• A Martha Stewart moderate bed should be converted to the
Flannel bed.
• Visual bed should follow quarterly bed change Directive, launching
with “Cross Stitch” (in select doors). Doors that do not carry
“Cross Stitch” should feature “Inglenook”.
• Merchandise the corresponding pattern that is on the bed on the
closest fixture to the bed.
• Show a coordinating Martha Stewart throw on bed.
• Consider My Macy’s when selecting patterns for visual bed.
Note: The feature bed will change on Nov. 15 to red pattern.
VISUAL COLLATERAL
EXISTING
• “Be warm” Dimensional Logo (Stores which do not own the
dimensional logo, use the “Be warm” 1x2)
• Flannel Lettering - Existing
NEW
SIGNING
• 5.5 x7 M Sign
• 11 x 7 Bed M Sign
DISTRO
warm
All Flannel Doors
DIMENSIONAL LOGO
BE WARM 1x3
BE WARM 1x2
NEW
HOME 31
THROWS
MERCHANDISING
• Merchandise all throws together in a focal location in Textiles.
• Create distinct presentations, using icon tables and towers.
Charter Club Animal & Fur (Lead Statement)
Charter Club Core
• Ultraplush
• Reversible Plush
CC 3-IN-1 Wrap
Martha Stewart Collection
• Basic Knit - 6 colors
• Reversible Sweater - 4 colors, plus Fair Isle
Note: Merchandise Hotel Collection Throws in the Hotel Collection
Bedding shop.
VISUAL COLLATERAL
EXISTING
• “Be warm” Dimensional Logo
(Stores which do not own the dimensional logo, use “Be warm” 1x2)
• Stacking Boxes
• Uniframe Hangbar with (8) 6” peghooks
NEW
SIGNING
• 5.5 x 7 M Sign
DISTRO
warm
All Doors
DIMENSIONAL LOGO
BE WARM 1x2
BE WARM 1x3
STACKING BOXES
NEW
HOME 32
THROWS
LION PLUSH
1 COLOR PER SHELF
4 PATTERNS &
2 PILLOWS
TIGER PLUSH
4 COLORS ON TOP
OF TABLE
ONE PATTERN
PER SHELF
4 COLORS ON
LOWER SHELVES
MERCHANDISE
VERTICALLY
EXISTING UNIFRAME
HANGBAR
CHARTER CLUB ANIMAL & FUR
CHARTER CLUB CORE
HOME 33
THROWS
CC QUILTED THROW
1 COLOR PER SHELF
1 COLOR PER SHELF
2 COLORS ON TOP
OF TABLE
MERCHANDISE
VERTICALLY BY
COLOR
ANIMAL PRINT
ON FORM
4 COLORS ON
LOWER SHELVES
BOXED PRODUCT
3-IN-1
MARTHA STEWART COLLECTION
HOME 34
HEATED STATEMENT
MERCHANDISING
• Place Heated Statement in lead position to Utility Bedding.
• Place adjacent to non-electric blankets.
• Merchandise on nested tables and tower.
• Feature new Heated Comforter and Mattress Pad on tables.
• Merchandise Heated Blankets on secondary fixture behind tables.
• Merchandise Heated Throws on tower.
Note: Do not merchandise Heated statement in the Throws or
Flannel shop.
HEATED BLANKETS
HEATED THROWS
VISUAL COLLATERAL
NEW
• “Be warm” 1x3 with Uniframe Clip On
HEATED
COMFORTERS
SAVE FOR REUSE IN 2012.
Note:
• Do not use existing Energy Smart collateral with this electric
heated statement.
• Use existing Energy Smart 1x3 with Charter Club Down presentation.
HEATED
MATTRESS PADS
SIGNING
• 5.5 x 7 M Sign
ADDITIONAL
PRODUCT
DISTRO
All Doors
Stores must maintain accessibility per ADA, including 36” minimum to all amenities and along perimeters. Refer to Capacity Guide in VM standards for
additional details.
warm
BE WARM 1x3
1X3 UNIFRAME CLIP ON
NEW
NEW
HOME 35
ROBES & LACOSTE GIFTS
MERCHANDISING
• Merchandise all robes together in a focal location in the Bath Shop.
• Merchandise one style per T-stand arm.
Martha Stewart Collection
• Plush Boxed Robe - Nested Tables
• Spa Day Robe - T-stand
Hotel Collection
• Cotton Robe - T-stand
• Waffle Robe - T-stand
• Ribbed Robe - T-stand
Lacoste Robes
• Smash Robe - T-stand
• Menswear Robe - T-stand
• Unisex Robe - T-stand
Lacoste Gifts
• Sport Kit
VISUAL COLLATERAL
SIGNING
• 5.5 x 7 M Sign
DISTRO
All Doors
Lacoste Robes - 220 Doors
warm
BE WARM 1x3
BE WARM 1x2
NEW
HOME 36
BEAUTY GIFTS
MERCHANDISING
• Place Beauty Gifts adjacent to Robes Shop.
• Merchandise on towers as shown.
• Show one open sample of each style.
ASSORTMENT
• In Styler 1 1/4 Barrell
• In Styler Top Styler
• In Styler 3/4 Barrell
• Conair Infiniti Pro Hair Dryer
• Conair Infiniti Pro You Curl
• Conair Infiniti Pro Spin Brush
YOU CURL &
SPIN BRUSH
LARGE INSTYLER
SIGNING
• 5.5 x 7 M Sign
DISTRO
HAIR DRYER
SMALL INSTYLER
400 Doors
YOU CURL &
SPIN BRUSH
HOT ROLLERS
HAIR DRYER
LARGE INSTYLER
HOME 37
HOLIDAY BATH
MERCHANDISING
• Merchandise Holiday Bath in lead position in the Rugs zone.
• Include Holiday Accent Towels, Rugs and Accessories.
• Use a nested table and T-stands. (Use an additional tower if
needed for accessories stock).
• Place Holiday Accent Towels on the table. Double-fold bath towels to show the pattern.
• Place a T-stand with Holiday Rugs adjacent to the nested table.
HOLIDAY BATH
ACCESSORIES
SIGNING
• 5.5 x 7 M Sign
HOLIDAY RUGS
DISTRO
All Doors
HOLIDAY TOWELS
BOXED HOLIDAY
HAND TOWELS
HOLIDAY
WEDGE RUG
additional details.
HOME 38
CRITTER GIFTS
MERCHANDISING
• Place Critter Gifts in a high-traffic location in Textiles.
• Merchandise Critter Gifts on icon table and towers as shown.
PILLOW PETS
• Show Pillow Pets in “open” position (flat) in stacks. Show one Pillow Pet in “closed” position on top of stack.
• Merchandise table low to high, front to back.
• Merchandise Pillow Pets in “open” position on remaining shelves.
CUDDLE BUDDIES THROWS & PLUSH WITH THROWS
• Merchandise on tower adjacent to Pillow Pets icon table.
• Merchandise as shown.
SQUISH
1 STYLE PER SHELF
PLUSH WITH THROW
SQUISH
• Merchandise on separate tower near Critter Gifts.
Note: Squish Tower should be separated due to difference in
price point.
SIGNING
HOODED THROW
• 5.5 x 7 M Sign
DISTRO
All Doors
PILLOW PETS
2 STYLES PER SHELF
PLUSH WITH THROW
HOODED THROW
Stores must maintain accessibility per ADA, including 36” minimum to all amenities and along perimeters. Refer to Capacity Guide
in VM standards for additional details.
HOME 39
ZOGS - COLLECTIONS (1 OF 2)
COLLECTIONS FLOW & ADJACENCY (1/2) Q4 2011
MERCH 600TC SHEETS IN WALL WHERE POSSIBLE
F2
F4
Jacquard TOB
F7
KEY ITEM
SHEETS
Fashion TOB
New Hotel
Modern TOB
800tc/700tc
Sheets
F1
F6
F3
Jacquard TOB
F11
F9
F9
KEY ITEM
SHEETS
400tc Sheet
Sets
F4
F2
Bar III Basics TOB
F1
F8
F10
F8
Fashion TOB
White Label
CK Collection
New Hotel
Modern TOB
White Label
New or
featured CK
Collection
New or
featured
White Label
F7
Style&co TOB
F3
New or Featured
Bar III TOB
CK Collection
STYLE & CO WALL
BAR III WALL
CALVIN KLEIN WALL
HOTEL WALL
PRINT SHEET SETS
BAR III SHEETS
CK WHITE LABEL SHEETS
RED TEXT DENOTES KEY ITEM
Style&co TOB
F6
KEY ITEM
SHEET SETS
Style & co Print
Style&co
TOB
New or
featured
Style&co
TOB
New
Neworor
featured
featured
Bar
III TOB
Lacoste
F5
KEY ITEM
SHEETS
New or
Featured
Jacquard TOB
New or
featured
Fashion TOB
600tc Sheets
New Hotel
Modern TOB
HOTEL COLLECTION
CALVIN KLEIN
Contemporary
New or
featured
Style&co
BAR III
STYLE & CO
Young
HOME 40
ZOGS - COLLECTIONS (2 OF 2)
COLLECTIONS FLOW & ADJACENCY (2/2) Q4 2011
LACOSTE TOB
MERCH PRINT & SOLID SHEETS IN WALL
MERCH 500TC PRESCOTT SHEETS IN WALL WHERE POSSIBLE
LACOSTE WALL
TOMMY HILFIGER WALL
LAUREN RALPH LAUREN WALL
RED TEXT DENOTES KEY ITEM
F7
F9
New or featured
Lacoste TOB
F6
KEY ITEM
SHEET SETS
Lacoste Solid
Twill
F11
Collections TOB
F8
KEY ITEM
SHEET SETS
Tommy Print &
Solid
Denim, Oxford,
Patchwork
F10
Denim, Oxford,
Patchwork
F2
LRL Opening
Price/Suite TOB
F1
LRL Opening
Price/Suite TOB
F4
F7
LRL Opening
Price/Suite TOB
F3
LRL 600tc
Regent Sheet
Regional TOB
Tommy Bahama,
Luxury Comforter
Sets, Sean John
F6
New or featured
LRL Luxury Bed
LRL Comforter
Sets
Regional TOB
Tommy Bahama,
Luxury Comforter
Sets, Sean John
F5
New or
featured
Lacoste
Featured
Tommy
Collections TOB
LACOSTE
Featured Mix
TOB with
Novelty Sheets
TOMMY HILFIGER
Young
New or featured
LRL Opening
Price/
Suite TOB
New or featured
LRL Luxury Bed
LAUREN RALPH LAUREN
LRL 300tc Sheet
Sets
Regional TOB
REGIONAL
Traditional
HOME 41
F1
$199.99
New! TILMONT
24-PC RIAB
$199.99
New! TILMONT
24-PC RIAB
* SELECT DOORS ONLY
F2
$169.99 NEW!
FAIRVIEW 12-PC
DECORATOR SET
$169.99 NEW!
FAIRVIEW 12-PC
DECORATOR SET
F3
$169.99
ANGELICA 12-PC
DECORATOR SET
$169.99
ANGELICA12-PC
DECORATOR SET
.
NOTE: WHEN PLACING PRODUCT, CONSIDER MY MACY'S OPPORTUNITIES.
99.99 Rebecca
8-pc Comforter Set
F4
$149.99
PALISADES,
JACKSON 9-PC
COMFORTER SET
BY BRYAN KEITH
$149.99 New!
OXFORD 9-C
COMFORTER SET BY
BRYAN KEITH
F5
$99.99 New!
VALOR 8-PC
COMFORTER SET
$99.99 New! VALOR
8-PC COMFORTER
SET
F7
$99.99
SILVERADO STRIPE
8-PC COMFOTER
SET
F6
$99.99
NEW! LUCIELLE
LACE
8-PC
COMFORTER SET
F8
$79.99 7-PC
NEW! ASHBERRY
EMRIODERED
COMFORTER SET
$99.99
NEW! VALOR
8-PC COMFORTER
SET
F10
CLEARANCE
29.99 Printed Pink &
Green Essentials
Comforter
29.99 Twin Camp Stripe
and Plaid Essentials
Comforter
F6
49.99 Navy Yard
8-pc Ensemble
49.99 Norwood
8-pc Ensemble
49.99 Davenport
8-pc Ensemble
49.99 Elan
8-pc Ensemble
49.99 New! Shadows
8-pc Ensemble
49.99 New! Montclair
8-pc Ensemble
79.99 Abruzzi
7-pc Comforter Set
$149.99
New! OXFORD 9-PC
COMFORTER SET BY
BRYAN KEITH
79.99 Spring Garden
7-pc Comforter Set
F4
29.99 Printed Pink &
Green Essentials
Comforter
29.99 Twin Camp
Stripe and Plaid
Essentials Comforter
49.99 Navy Yard
8-pc Ensemble
49.99 Norwood
8-pc Ensemble
49.99 Davenport
8-pc Ensemble
49.99 Elan
8-pc Ensemble
49.99 New! Shadows
8-pc Ensemble
49.99 New! Montclair
8-pc Ensemble
79.99 Abruzzi
7-pc Comforter Set
79.99 Spring Garden
7-pc Comforter Set
79.99 Celina
7-pc Comforter Set
79.99 Metropolis
7-pc Comforter Set
79.99 New! Draper
7-pc Comforter Set
79.99 New! Spicry
Ombre
7-pc Comforter Set
79.99 New! Delaney
7-pc Comforter Set
79.99 Cyrano
7-pc Comforter Set
79.99 Adelacia 7-pc
Comforter Set
79.99 Northgate 7-pc
Comforter Set
79.99 New! Ashbery
7-pc Comforter Set
99.99 New! Lucielle
Lace
8-pc Comforter Set
99.99 Rebecca
8-pc Comforter Set
99.99 Susanne
8-pc Comforter Set
99.99 Silverado Stripe
8-pc Comforter Set
99.99 Iridescence
8-pc Comforter Set
99.99 New! Rosewater
8-pc Comforter Set
99.99 Abbey Road
8-pc Comforter Set
All Patti LaBelle 9pc
Bedding
169.99 KISMET 12-pc
Decorator Set
169.99 Alto 12-pc
Decorator Set
169.99 Whispering
Vine 12-pc Decorator
Set
169.99 New!
ANGELICA 12-pc
Decorator Set
199.99 New! Raleigh
24-pc RIAB
199.99 Genova
24-pc RIAB
199.99 HERITAGE
FLORAL
24-pc RIAB
MODERATE BEDDING
79.99 Celina
7-pc Comforter Set
$149.99
PALISADES,
JACKSON 9-PC
COMFORTER SET BY
BRYAN KEITH
79.99 Metropolis
7-pc Comforter Set
F5
79.99 New! Draper
7-pc Comforter Set
79.99 New! Spicry
Ombre
7-pc Comforter Set
79.99 New! Delaney
7-pc Comforter Set
79.99 Cyrano
7-pc Comforter Set
$169.99
ANGELICA
12-PC
DECORATOR SET
79.99 Adelacia 7-pc
Comforter Set
$169.99
ANGELICA
12-PC
DECORATOR SET
79.99 Northgate 7-pc
Comforter Set
F3
79.99 New! Ashbery 7pc Comforter Set
$169.99 NEW!
FAIRVIEW 12-PC
DECORATOR SET
99.99 New! Lucielle
Lace
8-pc Comforter Set
$169.99
NEW! FAIRVIEW 12PC DECORATOR SET
99.99 Susanne
8-pc Comforter Set
F2
99.99 Silverado Stripe
8-pc Comforter Set
99.99 Iridescence
8-pc Comforter Set
99.99 New! Rosewater
8-pc Comforter Set
99.99 Abbey Road
8-pc Comforter Set
$199.99
New! TILMONT
24-PC RIAB
All Patti LaBelle 9pc
Bedding
$199.99
New! TILMONT
24-PC RIAB
169.99 KISMET 12-pc
Decorator Set
F1
169.99 Alto 12-pc
Decorator Set
169.99 Whispering Vine
12-pc Decorator Set
169.99 New! ANGELICA
12-pc Decorator Set
199.99 New! Raleigh
24-pc RIAB
199.99 Genova
24-pc RIAB
199.99 HERITAGE
FLORAL
24-pc RIAB
ZOGS - MODERATE BEDDING
ZOG Q4 2011
F7
CLEARANCE
S
M
A
L
L
NOTE: TOTAL ASSORTMENT IS EXCLUSIVE TO MACY'S
F9
$79.99 7-PC
NEW! DRAPER
JAQAURD
COMFORTER SET
L
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E
M
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D
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HOME 42
ZOGS - FASHION SHEETS
FASHION SHEET
ZOG
Q3 2011
DAMASK STRIPE and SOLID
DAMASK STRIPE & COLLECTIONS WILL CONTINUE TO BE LOCATED IN A FOCAL LOCATION ADJACENT TO MODERATE BEDDING, MARTHA STEWART,
OR MAY REMAIN ADJACENT TO SHEETS (NOT WITHIN) IF SHEETS ARE IN A VERY FOCAL LOCATION.
F16
T200 Promo Blend
Basics
(8 Prints) &
( 8 Solid Colors)
F8
F15
T250 6-PC
ACCENTS SS
( 4 Colors) &
MICROFIBER
CC T300
ANIMAL
JACQUARD SS
(4 colors)
F14
T350 BARNSLEY
LACE SS
(2 COLORS)
& T420
BRADFORD SS
F7
F2
CHARTER CLUB T500
DAMASK DOBBY SS
(4 colors)
CC T300 BASICS
TAJ GEO
(4 prints) & T300
BASICS Solid
(8 Colors )
F6
F1
CHARTER CLUB
Damask Duvet
Covers
F5
BED #1
BED #2
DAMASK
STRIPE
DAMASK
SOLID
CC T700
SOLID
(4 Colors)
CC T800
SOLID SATEEN
( 4 Colors )
CC T400
TAILORED FIT
SHEET SETS
(6 Color)
P-2 Charter Club
P-1 CC DAMASK/COLLECTION &
Classics & Essentials
TOP OF BED
• T200 SOLIDS & PRINTS
• MICROFIBER SOLIDS & PRINTS
F12
F10
MSC T600
SOLID SATEEN
SHEET SET
(4 Colors)
F9
F4
"PROMO" TABLES USED FOR KEY EVENTS
F13
T310 DOBBY/ SOLID
(6 Colors)
& T300 WESTFIELD
6-PC SET SOLID
(5 Colors)
MSC T200
SHEET SET
( 6 Solid Colors ) &
( 8 Prints)
P-3 Martha Stewart
Sheets
T510 SOLID
(5 Colors) & T410
6pc EGYPTIAN
MADISON
COLLECTION
CARTS/TABLES FOR ADVERTISED
SPECIALS
* MICROFIBER SHEET SET
* T200 BASICS SHEET SET
* T250 PRINT SHEET SET
*T300 6-PC SHEET SET
*T310 DOBBY/ SOLID SHEET SET
*T410 6pc EGYPTIAN COTTON
SHEET SET
*T510 SOLID SHEET SET
*T620 SOLID SHEET SET
*T500 CVC KINGSTON SHEET SET
* T420 BRADFORD COTTON SS
F11
T710 HUNTINGTON 4PC SET (4 COLORS)
& T620 WALDEN
COLLECTION
(6 Colors )
P-4 Promotional
Sheet Sets
"SPECIALS" TABLES USED IN KEY EVENTS
• PLEASE USE TABLES AND CARTS TO PUT OUT THE SPECIALS WHEN THEY ARE
ADVERTISED
ITEMS ON CLOSEOUT/CLEARANCE
• MSC T200 SOLID/PRINT SS - JAN
•CC T300 ANIMAL JACQUARD SS - JAN
•CC T300 BASICS SS - DEC
• CC T300 TAJ GEO SS - DEC
• MARKET T350 DOBBY CHECK SS - DEC
• MSC T600 SS - DEC
• MARKET T250 4-PC - NOV
HOME 43
ZOGS - MARTHA STEWART BEDDING
MARTHA STEWART ZOG Q4 2011
QUILTS / BEDSPREADS
TRADITIONAL & CONTEMPORARY QUILTS
SIMPLE PIQUE ACCESSORIES
AND BEDSPREADS
T200 SOLID CORE ACCESSORIES
EVELET ACCESSORIES
QUILTS
INCLUDES
MARTHA
STEWART
& MARKET
BRANDS
INPOST
MARTHA
STEWART
FLANNEL
SHEET SETS &
BEDDING
SWEET PETALS
OPEN STOCK
COMFORTER
COVER AND
COORDINATING
SHEET SETS
(SWEET PETAL,
REGENT PAISLEY &
DAMAK FLOURISH)
(solid, novelty,
luxury)
QUILTS
INCLUDES
MARTHA
STEWART
& MARKET
BRANDS
INPOST
MARTHA
STEWART
FLANNEL
SHEET SETS &
BEDDING
T400 OPEN STOCK
SHEETS
(solid, novelty,
luxury)
MARTHA FIXTURE
MARTHA FIXTURE
MARTHA FIXTURE
NEW! PASTEL
POPPIES 6PC
COMFORTER SET
BRICK LANE
9PC SET
NEW! FLORENTINE
SWIRL 24-PC ROOM
ENSEMBLE
MARTHA FIXTURE
SHEET FIXTURE
SWEET PETALS
OPEN STOCK
COMFORTER COVER
AND COORDINATING
SHEET SETS
(SWEET PETAL,
REGENT PAISLEY &
DAMAK FLOURISH)
NEW! THOMPSON
SQUARE
COLORBLOCK
OPEN STOCK TOB
NEW!
PASTEL POPPIES
6PC SET
MARTHA FIXTURE
MARTHA FIXTURE
MARTHA FIXTURE
MARTHA FIXTURE
NEW! PASTEL
POPPIES 6PC
COMFORTER SET
BRICK LANE
9PC SET
NEW! FLORENTINE
SWIRL 24-PC ROOM
ENSEMBLE
MARTHA FIXTURE
MSC LUXURY:
SHIMMER,
DREAMTIME FLORAL
INPOST
T200 SOLID AND
PRINT SHEET SETS
NEW!
THOMPSON
SQUARE
COLORBLOCK
OPEN STOCK
TOB
MARTHA FIXTURE
TROUSSEAU
COLLECTION:
TROUSSEAU
VIOLETS,
TROUSSEAU
BOUQUET
MARTHA
STEWART
FLANNEL
SHEET SETS
& BEDDING
(solid, novelty,
luxury)
MSC LUXURY
TOB VERANDA
VINES
.
MSC LUXURY
TOB TROUSSEAU
CREST
MSC LUXURY BEDFORD FLOWERS
/ GARDEN GLIMMER
NEW!
PASTEL
POPPIES 6PC
SET
SHEET FIXTURE
T200 SOLID AND
PRINT SHEET SETS
MARTHA FIXTURE
6-PC COMFORTER/
COMFORTER COVER SETS:
PASTEL POPPIES, POPPY
FLORAL, PARADISO, INDIGO
DAMASK,
SUNSHINE COAST, REGENT
PAISLEY, SULTANA
MARTHA FIXTURE
SWEET PETALS
OPEN STOCK
COMFORTER COVER
AND COORDINATING
SHEET SETS
(SWEET PETAL, REGENT
PAISLEY & DAMAK
FLOURISH)
MARTHA
STEWART
3 BED
NEW!
BROWNSTONE
DAMASK 24-PC
RIAB
NEW! 6-PC
COMFORTER COVER
SETS: PARADISO,
INDIGO DAMASK,
SUNSHINE COAST,
REGENT PAISLEY,
SULTANA
MARTHA FIXTURE
T400 OPEN STOCK
SHEETS
QUILTS
INCLUDES
MARTHA
STEWART
& MARKET
BRANDS
24 PC ROOM ENSEMBLES:
NEW! FLORENTINE SWIRL, NEW! BROWNSTONE DAMASK,
DUNE BLOSSOM, TERRACE MOSAIC, CHANTILLY
6-PC COMFORTER
COVER SETS:
PARADISO, INDIGO
DAMASK,
SUNSHINE COAST,
REGENT PAISLEY,
SULTANA
MSC LUXURY
TOB - SEE
LUXURY BED
DIRECTIVE
MARTHA FIXTURE
INPOST
NEW! 6 PC COMFORTER COVER SETS: NEW! PARADISO,
NEW! INDIGO DAMASK,
SUNSHINE COAST, REGENT PAISLEY, SULTANA,
DAMASK FLOURISH (OCT C/O), MADEMOISELLE (SEPT
C/O)
T400 OPEN STOCK
SHEETS
MARTHA FIXTURE
INPOST
9 PC COMFORTER SETS:
NEW! BRICK LANE, ETCHED PEONY, CHERRY LANE,
SCATTERED DAISIES (SEPT C/O)
MARTHA FIXTURE
SHEET FIXTURE
INPOST
6 PC COMFORTER SETS:
NEW! PASTEL POPPIES, POPPY FLORAL
SIMPLE PIQUE COMFORTER COVER
NEW!
BROWNSTONE
DAMASK
24-PC RIAB
MARTHA FIXTURE
BRICK LANE
9PC SET
NEW!
THOMPSON
SQUARE
COLORBLOCK
OPEN STOCK
MARTHA
STEWART
4 BED
MARTHA FIXTURE
NEW! FLORENTINE
SWIRL 24-PC
ROOM ENSEMBLE
MARTHA
STEWART
5 BED
NEW!
BROWNSTON
E DAMASK 24PC RIAB
NOTE: WHEN PLACING PRODUCT, CONSIDER MY MACY'S OPPORTUNITIES.
Included in Martha Stewart Moderate Bedding Shop: T400 OS Sheets, Coordinate Sheet and TOB Programs,
Bed in a Bag (6, 9, & 24 pc sets).
*For 6-PC Sets merchandise completer pillow pack with or adjacent to corresponding patterns.
MARTHA STEWART BEDDING
HOME 44
ZOGS - UTILITY - LARGE
E
Natural Support Firm
Vail Soft
Vail Medium
Vail Firm
FIXTURE #7
Wamsutta Signature
&
NEW Serta Pillow
CC Euro
&
CC Latex
Pillows
FIXTURE #2
FIXTURE #4
E
Martha Allergy Wise
Comforter
&
E
Martha Sleep Wise
Toppers
Support - Zoned
Comfort Topper
Balance - 4" Topper
(Nested Table)
Martha Allergy Wise
Mattress Pad
&
Fiberbed
FIXTURE #1
BED #3
E
E
MARTHA
FIXTURE #9
E
Down Wall
(Priority 2)
FIXTURE #12
E
Home Design Mattress
Pad,
3-Zone
Topper
&
CC Microloft Comforters
Home Design Mini Stripe
Down & Down
Alternative Comforters
FIXTURE #6
FIXTURE #8
LRL Pillows
PILLOW DISPLAY
BED #1
Vail
&
Natural Support Pillow
Display
E
E
FIXTURE #17
FIXTURE #20
NE
CK Almost Down
Comforter
&
RL Estate Mattress Pad
&
Vail Featherbed
RL Classic, Estate &
Regent Comforters
RL Studio Comforter
FIXTURE #11
FIXTURE #13
FIXTURE #16
CK Signature
&
NEW Hotel
Down Pillow
Hotel Pillows
Primaloft
&
Natural
FIXTURE #10
E
LIBRARY DOWN
E
FIXTURE #14
CK Almost Down Pillows
E
E
E
E
Martha Euro
twin pack
&
Martha Allergy Wise
Pillow
E
CC Basketweave Level 5
E
CC Vail Level 4
E
CC Damask Dot Level 3
E
CC Damask Stripe Level 2
E
CC Oversized Diamond Level 1
E
E
N
Martha Sleep Wise
Pillows
Support - Contour
Comfort - Gusset
Balance - Dual Side
(Nested Table)
& Homedics
NE
Natural Support Med
CC Supreme MP
FIXTURE #5
NE
Natural Support Soft
CC Premium MP
FIXTURE #3
Pillow Wall
(Priority 1)
UTILITY ZONE-A-GRAM - Q4 Fall 2011
NE
Select Support Firm
E
Select Support Medium
E
Select Support Soft
E
CC Essential MP
Mattress
Pad Wall
(Priority 3)
E
Waterproof MP
Q4
Hotel Comforters
Light Weight,
Medium Weight
&
Heavy Weight
Comforters
E
NE
BED #2
NEW CC Quilted Pillow
E
FIXTURE #19
Hotel Euro Pillow
&
Hotel Mattress Pad
Hotel Primaloft
Comforter
&
Hotel Featherbed
FIXTURE #15
FIXTURE #18
N
E
Sunbeam
Heated Comforter
HOTEL
AISLE PRIORITY #2
Sunbeam
Heated Matt Pad
&
Sunbeam
Heated Blanket
E
FIXTURE #23
E
Cotton Blankets
&
Berkshire SoSoft
Blanket
FIXTURE #22
N
Berkshire Double Luxe
Blanket
&
Berkshire Shear Loft
Blanket
FIXTURE #21
N
AISLE PRIORITY #1
E
CC Damask Stripe
Blanket
&
CC Soft Fleece Blanket
L
A
R
G
E
D
O
O
R
E
Martha Sleep Wise Display
Pillows
Support - Contour
Comfort - Gusset
Balance Dual Side
Support Zoned Topper Comfort Topper
Balance - 4" Topper
HOME 45
ZOGS - UTILITY - MEDIUM
FIXTURE #5
E
E
E
Vail Soft
Vail Medium
Vail Firm
FIXTURE #7
E
N
Wamsutta Signature
&
NEW Serta Pillow
CC Euro
&
CC Latex
Pillows
FIXTURE #2
Martha Allergy Wise
Mattress Pad
FIXTURE #6
E
Martha Allergy Wise
Comforter
&
FIXTURE #1
BED #3
E
Martha Sleep Wise
Pillows
Support - Contour
Comfort - Gusset
Balance - Dual Side
(Nested Table)
& Homedics
FIXTURE #8
LRL Pillows
BED #1
PILLOW DISPLAY
E
RL Estate Mattress Pad
&
Hotel Mattress Pad
&
Vail Featherbed
LIBRARY DOWN
E
E
FIXTURE #17
FIXTURE #20
Cotton Blankets
&
Berkshire SoSoft
Blanket
NE
CK Almost Down
Comforter
&
RL Studio & Classic
Comforters
FIXTURE #13
NEW Hotel
Pillow
&
NE
Down
FIXTURE #16
Hotel Pillows Synthetic,
Natural & Euro
BED #2
FIXTURE #12
FIXTURE #15
E
N
E
Sunbeam
Heated Comforter
HOTEL
AISLE PRIORITY #2
Sunbeam
Heated Matt Pad
&
Sunbeam
Heated Blanket
E
FIXTURE #19
E
Hotel Comforters
Light Weight,
Medium Weight
&
Primaloft
CK Signature
&
Vail
&
Display
E
FIXTURE #14
FIXTURE #10
Martha Euro
twin pack
&
Martha Allergy Wise
Pillow
E
E
E
E
MARTHA
Down Wall
(Priority 2)
FIXTURE #11
E
Pad,
3-Zone
Topper
&
Down & Down
&
Fiberbed
FIXTURE #4
E
Martha Sleep Wise
Toppers
Support - Zoned
Comfort Topper
Balance - 4" Topper
(Nested Table)
FIXTURE #9
E
E
CC Basketweave Level 5
E
CC Vail Level 4
E
E
NE
NE
Natural Support Med
CC Supreme MP
Pillow Wall
(Priority 1)
CC Premium MP
FIXTURE #3
NE
Select Support Firm
E
E
Select Support Soft
E
CC Essential MP
Mattress
Pad Wall
(Priority 3)
E
Waterproof MP
Q4
E
CC Damask Stripe
Blanket
&
Blanket
FIXTURE #18
N
AISLE PRIORITY #1
E
M
E
D
I
U
M
D
O
O
R
E
Pillows
Support - Contour
Comfort - Gusset
Balance Dual Side
Balance - 4" Topper
HOME 46
ZOGS - UTILITY - SMALL
FIXTURE #5
E
E
E
E
Vail Soft
Vail Medium
Vail Firm
FIXTURE #7
E
N
Wamsutta Signature
&
NEW Serta Pillow
Martha Allergy Wise
Mattress Pad
FIXTURE #9
E
Home Design 3 Zone
Topper
&
Fiberbed
FIXTURE #2
FIXTURE #4
E
FIXTURE #6
E
Martha Sleep Wise
Toppers
Support - Zoned
Comfort Topper
Balance - 4" Topper
(Nested Table)
Martha Euro
twin pack
&
Martha Allergy Wise
Pillow
FIXTURE #1
BED #2
E
Martha Sleep Wise
Pillows
Support - Contour
Comfort - Gusset
Balance - Dual Side
(Nested Table)
& Homedics
FIXTURE #12
E
Pad
&
Vail Featherbed
FIXTURE #8
E
E
FIXTURE #15
Down & Down
FIXTURE #18
E
NE
E
RL Classic Pillow
&
CC Euro Pillows
&
FIXTURE #11
FIXTURE #14
CK Signature
&
CK Almost Down
Comforter
&
RL Studio Comforter
Cotton Blankets
&
Berkshire SoSoft
Blanket
FIXTURE #17
E
Martha Allergy Wise
&
BED #1
E
MARTHA
E
Down Wall
(Priority 2)
E
CC Vail Level 4
E
E
NE
NE
Natural Support Med
CC Supreme MP
Pillow Wall
(Priority 1)
CC Premium MP
FIXTURE #3
NE
Select Support Firm
E
E
Select Support Soft
E
CC Essential MP
Mattress
Pad Wall
(Priority 3)
E
Waterproof MP
Q4
PILLOW DISPLAY
E
LIBRARY DOWN
E
RL Logo
&
RL Twin Packs
&
RL Lawton
FIXTURE #10
E
Vail
&
Display
FIXTURE #13
N
Sunbeam
Heated Comforter
AISLE PRIORITY #2
Sunbeam
Heated Matt Pad
&
Sunbeam
Heated Blanket
Damask Stripe Blanket
&
Blanket
FIXTURE #16
N
AISLE PRIORITY #1
E
S
M
A
L
L
D
O
O
R
E
Pillows
Support - Contour
Comfort - Gusset
Balance Dual Side
Balance - 4" Topper
HOME 47
ZOGS - BATH - LARGE
2011 Q4 ZONOGRAM- BATH FLOW & ADJACENCY
HOTEL MICROCOTTON TOWELS
LRL GREENWICH TOWELS
CC CLASSIC TOWELS
8
7
6
5
8
7
6
5
8
7
6
5
8
7
6
5
8
7
6
E
5
8
7
6
E
5
1
2
3
4
1
2
3
4
1
2
3
4
1
2
3
4
1
2
3
4
1
2
3
4
ALL CLEARANCE
LENOX PEARL
AVANTI
RL BASIC
DRY FAST
MSC DIAMOND GRID RUGS
LRL GREENWICH RUGS
MARTHA
LACOSTE GIFTS
2
3
4
6
5
1
2
3
4
LENOX PLATINUM
8
7
6
5
1
2
3
4
AVANTI/ LACOSTE
JACQUARDS
8
7
6
5
1
2
3
4
LAUREN JACQUARDS
8
7
6
E
5
1
2
3
4
CC JACQUARDS
8
7
6
E
5
1
2
3
4
MARTHA ESSENTIALS
RUGS 1.4M
MARKET ACCESSORIES
E
CC ACCENT RUGS
CC CLASSIC RUGS
BEACH
E
E
HOTEL MICROCOTTON
8 7 6 5
1
BEAUTY
2
3
LARGE
1
HOTEL
7
DENOTES MACY'S EXCLUSIVE
ACCENT
E
8
E
HANGING
JACQUARDS
HOTEL
E
JACQUARDS
8 7 6 5
MSC SUPERSOFT RUGS
4
HOTEL FINEST
8
7
E
6 5
1
2
3
4
CK RESORT
8
7
6
5
8
7
6
5
8
7
E
6 5
1
2
3
4
1
2
3
4
1
2
3
LACOSTE
NEW LAUREN CARLYLE
E
4
CC CLASSIC TOWEL
HOTEL
ACCESSORIES
E
E
HOTEL MODERN &
MARTHA ACCESSORIES
DELANO RUGS
HOTEL LUXE &
CC UTILITY
COTTON RUGS
E
E
LACOSTE STRIPE
E
E
E
ROBES
HAIRCARE OUTPOST
HOTEL MICROCOTTON HOTEL MICROCOTTON
LACOSTE SOLID TOWEL
LRL GREENWICH
NEW CC SOFT
NEW MARTHA PLUSH
FOURTH QUARTER
TOWEL
W/ RUGS
TOWEL
CHOICE TOWEL
TOWEL
LUXE TOWEL
MEMORY FOAM RUGS
HOLIDAY TOWELS, RUGS,
AND ACCESSORIES
SCALES &
OUTPOSTS**
SIMPLE HUMAN
MIRRORS
NOTE:
• FOR THE FRONT HOTEL TABLE, STORES SHOULD EITHER PUT MICROCOTTON OR MICROCOTTON LUXE ON THE TABLE BASED ON THIER STORE'S SELLING. THE SAME APPLIES TO THE FRONT MARTHA TABLE,
EITHER MSC PLUSH OR ESSENTIALS SHOULD BE DISPLAYED BASED ON SELLING.
• WHENEVER POSSIBLE, STORES SHOULD CROSS MERCHANDISE COORDINATING RUGS WITH TOWELS ON THE BOTTOM OF TOWEL TABLES IN ORDER TO DOUBLE EXPOSE. ACCESSORIES, INCLUDING SCALES
AND MIRRORS, SHOULD BE TIED INTO BRANDS IN FRONT OF LEAD TOWEL FIXTURES.
* NEW CC SOFTCHOICE LAUNCHES OCTOBER WEEK 4.
FOR Q4 OUTPOST PLEASE SEE DIRECTIVE FOR MORE SET UP INFORMATION
SELECT DOORS WILL CONTINUE LACOSTE BEACH PROGRAM, MUST KEEP MERCHANDISE ON FLOOR
BATH LARGE
HOME 48
ZOGS - BATH - SMALL & MEDIUM
2011 Q4 ZONOGRAM- BATH FLOW & ADJACENCY
8
7
6
1
2
3
RL BASIC
LACOSTE GIFTS
CLEARANCE
8 7 6 5
1 2 3 4
AVANTI
5
4
E
5
4
8 7 6 5
1 2 3 4
LACOSTE SOLID
TOWELS
CC CLASSIC TOWELS
E
8 7 6 5
1 2 3 4
MARTHA JACQUARDS
ROBES
E
8 7 6 5
1 2 3 4
LRL GREENWICH
TOWELS
E
MARTHA
ACCESSSORIES
HOTEL MICROCOTTON
LUXE TOWEL
LACOSTE GIFTS
ROBES
E
HOTEL LUXE &
COTTON RUGS
MARKET/
HOTEL ACCESSORIES
NEW CC SOFT
CHOICE TOWEL
NEW MARTHA PLUSH
TOWEL
E
SIMPLEHUMAN
E
HOLIDAY TOWELS, RUGS
AND ACCESSORIES
CC CLASSIC TOWELS
E
8 7 6 5
1 2 3 4
DRYFAST
8 7 6 5
1 2 3 4
LACOSTE TOWELS
E
8
7
6 5
1
2
3 4
HOTEL MICROCOTTON
8 7 6 5
1 2 3 4
RL BASIC
E
MARTHA JACQUARDS
E
8 7 6 5
8 7 6 5
1 2 3 4
1 2 3 4
CC JACQUARDS
MARTHA ESSENTIALS
E
8
7
6 5
1
2
3 4
HOTEL MICROCOTTON
LAUREN JACQUARDS
E
8 7 6 5
8 7 6 5
1 2 3 4
1 2 3 4
LRL GREENWICH
CC CLASSIC TOWEL
E
HAIRCARE OUTPOST
FOURTH QUARTER
OUTPOSTS**
HOTEL MICROCOTTON
LUXE TOWEL
LRL GREENWICH
TOWEL
NEW CC SOFT
CHOICE TOWEL
MEMORY FOAM
RUGS
SCALES &
MIRRORS
E
8
7
6 5
1
2
3 4
HOTEL JACQUARDS
E
CC UTILITY
CLEARANCE
8 7 6 5
1 2 3 4
AVANTI
E
MARTHA
ACCESSSORIES
MSC SUPERSOFT RUGS
E
CC ACCENT RUGS
CC CLASSIC RUGS
HANGING
ACCENT
RUGS
LRL GREENWICH RUGS
MARKET ACCESSORIES
E
E
HOTEL MODERN &
DELANO RUGS
HOTEL ACCESSORIES
E
E
HOTEL LUXE &
COTTON RUGS
SIMPLEHUMAN
CC UTILITY
E
E
NEW MARTHA PLUSH
TOWEL
LACOSTE SOLID TOWEL
W/ RUGS
MEDIUM
BEAUTY
LRL GREENWICH RUGS
E
HAIRCARE OUTPOST
FOURTH QUARTER
OUTPOSTS**
E DENOTES MACY'S EXCLUSIVE
E
E
8
7
6 5
1
2
3 4
CC JACQUARDS
MSC SUPERSOFT RUGS
HANGING
ACCENT
RUGS
E
8 7 6 5
1 2 3 4
MARTHA ESSENTIALS
BEAUTY
E
CC CLASSIC RUGS
SMALL
8
7
6
1
2
3
DRY FAST
HOLIDAY TOWELS, RUGS
AND ACCESSORIES
MEMORY FOAM
RUGS
SCALES &
MIRRORS
NOTE:
• FOR THE FRONT HOTEL TABLE, STORES SHOULD EITHER PUT MICROCOTTON OR MICROCOTTON LUXE ON THE TABLE BASED ON THIER STORE'S SEL
SELLING. THE SAME APPLIES TO THE FRONT MARTHA TABLE, EITHER MSC PLUSH OR ESSENTIALS SHOULD BE DISPLAYED BASED ON
SELLING.
• WHENEVER POSSIBLE, STORES SHOULD CROSS MERCHANDISE COORDINATING RUGS WITH TOWELS ON THE BOTTOM OF TOWEL TABLES IN ORDER TO DOUBLE EXPOSE. ACCESSORIES, INCLUDING SCALES AND MIRRORS, SHOULD BE TIED INTO BRANDS IN FRONT OF LEAD
TOWEL FIXTURES.
* NEW CC SOFTCHOICE LAUNCHES OCTOBER WEEK 4.
• FOR Q4 OUTPOST PLEASE SEE DIRECTIVE FOR MORE SET UP INFORMATION
• SELECT DOORS WILL CONTINUE LACOSTE BEACH PROGRAM, MUST KEEP MERCHANDISE ON FLOOR
BATH SM_MED
HOME 49
HOUSEWARES
SECTION CONTENTS
dinner
dessert
cuisinart red electrics
sodastream
martha stewart make-a-mitt
massage
shavers & dental
cookie sheets
single serve coffee
confections
DINNER
MERCHANDISING
• Dinner is the #1 Priority for a feature wall in Housewares.
Note: Dinner styles are almond color. Dessert styles are in red.
Do not mix almond styles with red styles.
Anton Table
• Merchandise the (4) styles on Anton Table.
• Side stack during key promotional periods.
Wall
• Merchandise the (4) styles on wall.
• Show one open sample of each style on one shelf.
• Merchandise boxes vertically by style under samples.
ASSORTMENT
• Personal Pie
• Meatball
• Pizza
• Cuban Sandwich / Panini
VISUAL COLLATERAL
CUBAN SANDWICH/
PANINI
MEATBALL
PIZZA
PERSONAL PIE
CUBAN SANDWICH/
PANINI
MEATBALL
PIZZA
PERSONAL PIE
BOXED PRODUCT
FORM WITH APRON
• “Be entertaining” Ribbon Logo
• Wreath
• Vinyl Logos for Risers
• Wall Covering
• Suggested existing visual elements:
- Silver risers
- Glass cylinders with silver balls
- Vintage, tea-stained form (100 Doors received 2 forms in Spring
for Vintage Blooms.)
SIGNING
• 7 x 11 M Sign
• Hang Tag
DISTRO
All Doors
BE ENTERTAINING LOGO
WREATH
VINYL LOGOS FOR RISERS
WALL COVERING
ALL DOORS
ALL DOORS
ALL DOORS
ALL DOORS
HOME 52
DESSERT
MERCHANDISING
• Dessert is the #2 Priority for a feature wall in Housewares.
Note: Dinner styles are almond color. Dessert styles are in red.
Do not mix almond styles with red styles.
Anton Table
• Merchandise the (6) styles listed below on Anton Table.
• Side stack during key promotional periods.
Wall
• Merchandise the (3) popcorn styles on wall.
• Show (2) open samples of each style on one shelf.
• Double-expose red popcorn bowl sets on one shelf.
• Merchandise boxes vertically by style under samples.
SHOW 2 OF EACH
POPCORN STYLES
POPCORN
BOWL SETS
POPCORN
MAKER BOXES
ASSORTMENT
Anton Table
• Brownie
• Cake Pop • Smiley Face Pancake
• Donut Hole
• Quesadilla
• Circus Waffle
Wall
• Hot Air Popcorn
• Dome Popcorn
• Theater Style Popcorn
SAMPLE OF 6 STYLES
ON RISERS
FORM W/APRON
BOXED PRODUCT
BOXED PRODUCT
VISUAL COLLATERAL
• “Be fun” Ribbon Logo
• Cupcake Wreath
• Vinyl Logos for Risers
• Wall Covering (Red Stripe)
- red acrylic risers
- forms with aprons
- glass cylinders filled with peppermint candy
- C-7 multi color christmas lights
SIGNING
DISTRO
• 7 x 11 M Sign
• Hang Tag
All Doors
BE FUN LOGO
CUPCAKE WREATH
VINYL LOGOS FOR RISERS
ALL DOORS
ALL DOORS
ALL DOORS
HOME 53
CUISINART RED ELECTRICS
MERCHANDISING
• Place Cuisinart red electrics as a lead presentation in Electrics.
• Merchandise on metro as shown.
• Side stack during promotional periods.
ASSORTMENT
• Red Toaster
• Red Hand Blender
• Red Hand Mixer
• Red Coffee Maker
• Red Mini Chopper
SIGNING
• 7 x 11 M Sign
• Hang Tag
COFFEE-MAKER
MINI CHOPPER
TOASTER
HAND MIXER
WITH BOXES
HAND BLENDER
WITH BOXES
DISTRO
All Doors
BOXED PRODUCT
HOME 54
SODASTREAM
IN DEPARTMENT | SET-UP DATES: Ongoing from Q3 | VOLUME: 5 MILLION (Total Fall)
MERCHANDISING
• Place Sodastream as a lead presentation in Electrics.
• Merchandise NEW cold cups and Sodastream flavors in tower.
• Show one of each style and color of Sodastream machines.
• Use existing red acrylic riser.
• Merchandise Sodastream flavors in front of machines.
• Merchandise Sodastream boxed product on lower shelves.
1x2 GRAPHIC
TOP DOORS ONLY
SHOW 1 OPEN
SAMPLE PER STYLE
ASSORTMENT
• Sodastream Machines
• Sodastream Flavors
• CO2 Replacement Cartridges
• Cold Cups
F&B RISER
COLD CUPS
SODA MIXES
VISUAL COLLATERAL
• New 1x2 Graphic
• Existing Red Features & Benefits Risers
SIGNING
SODA MIXES
BOXED PRODUCT
• 7 x 11 M Sign
• Hang Tag
DISTRO
All Doors
SODA
STREAM
FEATURES & BENEFITS RISER
STACKING BOXES
1x2 GRAPHIC
NEW
HOME 55
MARTHA STEWART MAKE-A-MITT
MERCHANDISING
• Cookies will be the story presented on the lead table.
• Merchandise food prep items in the center and bottom of the table to tell the cookie story.
• Place bins on the top right and left side of the lead table.
• Place crocks in a cluster on top of the bins towards the
center of table.
• Place gadget fixture in the middle and sides of the table to house mitts and kitchen textiles.
• Refer to Brand Guide.
VISUAL COLLATERAL
• MMG Collateral
SIGNING
• 7 x 11 M Sign
DISTRO
All Doors
HOME 56
MASSAGE
MERCHANDISING
• Place Massage as a lead presentation in Personal Care.
• Merchandise on icon table, tower, and wall as shown.
•Ensure both demo chairs are powered.
•Feature open samples of Back Massagers on chairs.
VISUAL COLLATERAL
• 1x3 Graphic - Existing
SIGNING
• 7 x 11 M Sign
• Hang Tag
2 STYLES BACK
MASSAGERS
SI QUAD
PERCUSSION
FOOT MASSAGER
NECK & SHOULDER
DISTRO
2 CHAIRS
All Doors
BOXED PRODUCT
1x3 GRAPHIC - EXISTING
HOME 57
SHAVERS & DENTAL
IN DEPARTMENT | SET-UP DATES: 10/10 - 10/14 | VOLUME: SHAVERS 7.8 MILLION | DENTAL 1 MILLION
MERCHANDISING
• Place Shavers & Dental near the register in Housewares.
• Merchandise on towers as shown.
ASSORTMENT
Razors
• Norelco 8250 Speed XL
• Norelco 1180 Senso Touch
• Remington R5150 / F5790
• Remington R6150
• Remington R4110
Trimmers
• Remington 3550XLF Nose Ear Trimmer
• Remington PG250 Trimmer
Dental
• Sonicare Essench Toothbrush HX535-46
• Sonicare Flexcare HX6911
MERCHANDISE
BY STYLE
RAZORS
DENTAL
1 STYLE PER SHELF
NEW
• Conair Stubbler Trimmer
• Braun Series 3
TRIMMERS
SIGNING
• 7 x 11 M Sign
DISTRO
MERCHANDISE
BY STYLE
All Doors
HOME 58
COOKIE SHEETS
MERCHANDISING
• Place cookie sheets on top of each Metro in Bakeware.
• Merchandise on metro as shown.
• Use flat racks to merchandise cookie sheets as shown.
• Double-expose red & white cookie jars with cookie sheets as shown.
SIGNING
• 7 x 11 M Sign
DISTRO
All Doors
3 OPEN SAMPLES
COOKIE JARS
USE FLAT
RACKS TO SHOW
COOKIE SHEETS
COOKIE SHEETS &
COOLING RACKS
ONLY ON TOP
COOLING RACKS
ALL OTHER BAKING
STYLES ON LOWER
SHELVES
MERCHANDISE
BY STYLE
HOME 59
SINGLE SERVE COFFEE
MERCHANDISING
• Merchandise all single serve machines and consumables together
as the lead to the Coffee zone.
• Show open samples of single serve machines on existing red
Features & Benefits risers.
• Place (2) towers and (1) icon table adjacent to coffee machine fixture.
• Single Serve machines: 3 colors of Keurig B31, Keurig B40, B60, B70,
Cuisinart, & Mr. Coffee
TOWER
• Merchandise one flavor per shelf. Merchandise boxes 2-high.
ICON TABLE
• Merchandise flavors according to My Macy’s, showing best-selling
flavors and variety packs on top shelf.
• Merchandise one flavor per shelf section.
• Large doors with stock availability should execute second coffee
presentation on other side of metro. (2 Towers and 1 Icon Table)
VISUAL COLLATERAL
Existing
• Tower Caps
• 4-Block Graphic
• Shelf Talkers
• Features & Benefits Signs
• Hanging Logo - Top Doors - Add red berry trim to plaque for
a touch of holiday.
SIGNING
• 7 x 11 M Sign
• Hang Tag
DISTRO
COFFEE
keurig
b31
COLLECTION •
caribou blend medium
S NGL
E SER E
• brews a perfect single cup at the touch of a button
• heats and brews in less than 2 minutes
• three brew sizes available including 6 oz., 8 oz., and 10 oz.
• ideal for use in small spaces such as dorm rooms, desks,
second homes, and small apartments
• brews over 15O different varieties of coffee, tea
or hot cocoa using the patented k-cup system
All Doors
TOWER CAPS
SHELF TALKERS
FEATURES & BENEFITS SIGNS
4 BLOCK GRAPHIC
EXISTING
EXISTING
EXISTING
EXISTING
HOME 60
CONFECTIONS
IN DEPARTMENT | SET-UP DATES: 10/10 - 10/14 | VOLUME: 42.3 MILLION (TOTAL FALL)
MERCHANDISING
• Merchandise Confections together in approved main floor
OUTPOST location.
• Place Godiva as the lead statement, with Macy’s brand to the side.
• Position Frango seasonal (*varies by division) behind Godiva and
Macy’s seasonal presentations.
• Use nested tables, icon tables, and towers.
• Merchandise Harry & David on a wall, where available.
• Merchandise additional key item towers throughout store, where
space is available.
VISUAL COLLATERAL
EXISTING
• Dimensional “Be sweet” logo (Stores which do not own the
dimensional logo, use the “Be sweet” 1x2)
• “Be” Wall Covering (If you do not have enough wall covering to fill
an entire wall section you may section off the wall and use the wall
covering as a stripe.
• Glass candy jars or apothecary jars - Fill with red and white
peppermints or other candy.
• Star Gift Tags - Godiva, Harry & David, Frango, Ghirardelli, Macy’s
NEW
• Be sweet 1x3 Graphic
SIGNING
• 7 x 11 M Sign
DISTRO
All Doors
DIMENSIONAL LOGO
GODIVA
sweet
BE SWEET 1x2
BE WALL COVERING
BE SWEET 1x3
STAR GIFT TAG WITH LOGO
NEW
EXISTING
HOME 61
CONFECTIONS
HOLIDAY
GIFT STACKS
5-PK BOX
MOOSE MUNCH
DRUM
PLUSH BEAR
MOOSE MUNCH
BOXES
SEASONAL CHOC.
& TRUFFLE BOX
SNACK MIX
HOLIDAY BALLOTINS
HOLIDAY
BENTO BOX
HOLIDAY TRUFFLES
GODIVA BUNDLE
3-PK COCOA SET
GIFT BASKETS
GODIVA - LARGE ASSORTMENT
HARRY & DAVID
HOME 62
CONFECTIONS
PRETZELS & CHOC.
MUG GIFT PACKS
MACY’S NUTS
MACY’S PRETZELS
GIFT BASKETS
MACY’S
CHOCOLATE
MACY’S ASST. NUTS
TOFFEE
ALMOND CRUNCH
GIFT BASKETS
20 PC CHOC. BOX
RH MACY CONFECTIONS
GIFT BASKETS
HOME 63
CONFECTIONS
5PC CANDY CANES
COFFEE 12PK WITH
TREE
POPCORN TUBS
HOLIDAY POOPERS
COCOA 12PK
TEA 12PK
FUDGE TINS
CANDY CANES
BUTTER COOKIES
PEPPERMINT BARK
CHOCOLATE
ORNAMENTS
ALMOND BARK
COOKIE TINS
NOVELTY - NOSTALGIA
NOVELTY - WINTER WONDERLAND
HOME 64
CONFECTIONS
SQUARE TREE TINS
PEPPERMINT TWIST
HOLIDAY EDITION
SQUARE BAGS
COCOA TINS
HOLIDAY
MASTERPIECE BOX
HOLIDAY EDITION
SQUARES
COCOA TIN
GHIRARDELLI - LARGE ASSORTMENT
GHIRARDELLI - MEDIUM ASSORTMENT
GHIRARDELLI - SMALL ASSORTMENT
HOME 65
CONFECTIONS
CANDY CANE
COCOA
CANDY CANE BARK
CANDY CANE
COOKIES
CANDY CANE
COCOA
CANDY CANE
COOKIES
CANDY CANE
COFFEE
CANDY CANE
COFFEE
PEPPERMINT BARK
1/3 LB CANDY
CANE
1 LB CANDY CANE
8oz CANDY CANE
BOX
FRANGO - CANDY CANE MNO
FRANGO - CANDY CANE MNW
HOME 66
CONFECTIONS
GABLE BOX
COLLECTOR’S TIN
COLLECTOR TIN
LIQUEURS
ORNAMENTS
11 PC DECO
ORNAMENTS
HOME FOR
HOLIDAYS
GABLE BOX
7PC MINI HEX
PARTY PACK
MINT FUDGE
8 oz BOXES
BAR PACKS
FUDGE TINS
CANDY CANE
FUDGE
ASSORT PACK
FRANGO - MNO HOLIDAY NOVELTY
FRANGO - MNW HOLIDAY NOVELTY
HOME 67
CONFECTIONS
1 COLOR PER SHELF
MERCHANDISE
BY FLAVOR
MERCHANDISE
BY FLAVOR
MERCHANDISE BY
SIZE & COLOR
MERCHANDISE BY
SIZE & COLOR
FRANGO - MNO PREWRAP
FRANGO - MNO PREWRAP 1LB
HOME 68
CONFECTIONS
1 FLAVOR PER SHELF
MERCHANDISE
BY FLAVOR
MERCHANDISE BY
SIZE & COLOR
FRANGO - MNO PREWRAP 1LB & 1/3LB
FRANGO - MNW 8OZ PREWRAP
HOME 69
CONFECTIONS
HARRY LONDON
KEY ITEM
m
sign
HOLIDAY PARTY
PACK
1 FLAVOR PER SHELF
HOLIDAY PRETZELS
1 FLAVOR PER SHELF
HOLIDAY BARK
FRANGO - MNW 8OZ SEASONAL
HARRY LONDON KEY ITEM
CHOCOLATE PRETZEL KEY ITEM
HOME 70
ZOGS - COOKWARE - LARGE
ALL CLAD
SPECIALTY PIECES
E
CALPHALON
MULTIPACKS
E
ILLUMINA S/3 FRYS
E
Basics Cast Iron
and Open Stock
E
And Open Stock
and New 10pc Basics
Bakeware Set
BACK WALL (APPLIES TO LARGE DOORS ONLY)
ALL-CLAD SS
OPEN STOCK
E
ANOLON
ADVANCED NS
SET AND O/S
CALPHALON
CONT. NS
SET AND O/S
2PK FRY
Flat Bottom Wok
7Qt Dutch Oven
2PK FRY
TRY ME: 8" SKILLET
TRY ME: 3.5QT
STRAINING SAUCE
TRY ME: 11" GRIDDLE
TRY ME: 1QT SAUCE
N
ALL-CLAD SS
7PC SET AND
O/S
SIMPLY NS
CALPHALON
SET AND O/S
SIMPLY SS
CALPHALON
SET AND O/S
PRESSURE
COOKERS
CUISINART
GREEN
GOURMET
SETS AND O/S
N
E
ANOLON
ADV BRONZE
SET AND O/S
CALPHALON
CONT. NS
SET AND O/S
CALPHALON
TRI-PLY
SET AND O/S
EMERIL SS
SET AND O/S
12" Cov'd Fry
CIRCULON
ESPREE
SET AND O/S
4.5QT SOUP POT
2PK FRY
Panini Press
5QT SAUTE
TRY ME: 8" SKILLET
TRY ME: 2.5QT SAUCE
TRY ME: 8" FRY PAN
ALL-CLAD SS
10PC SET AND
O/S
ANOL NOUVELLE
COPPER
SET AND O/S
CALPHALON
UNISON
SET AND O/S
CALPHALON
CONT. SS
SET AND O/S
5.5QT ROUND
12QT MULTIPOT
2PK FRY
2PK FRY
FLAT BOTTOM WOK
FRENCH OVEN
2PK FRY
TRY ME: 12" GRIDDLE
TRY ME: 3.5QT OVAL
AISLE PRIORITY #1
AISLE PRIORITY #3
AISLE PRIORITY #2
AISLE PRIORITY #4
E
BASICS ESSENTIAL
BASICS EVERYDAY
& PYREX
SET & O/S
SET & O/S
SET & O/S
SS12"/5Qt Deep Dish
8Qt SS Casserole
5Qt Nonstick Chef's
E
E
E
E
CUISINART SS
BELGIQUE KEY
MARTHA
MARTHA SS
BASICS
SET and O/S
ITEMS AND O/S
STEWART
COOKING
ELEMENTS
SET & O/S
COMPLETE
SET & O/S
SET & O/S
5Qt Chili Pot
New! 8Qt Stock Pot
7Qt Ultimate Pan
TRY ME: 3Qt Saute
TRY ME: New Basics
TRY ME: 3Qt SS SOUP
Wok
Pot
7.5Qt Dutch Oven
TRY ME: 10" FRY
E
BASICS STARTER
E
5.5Qt SS Multipot
N
CLEARANCE
E
CORNINGWARE
TRY ME: 1.5QT SAUCE
BASICS CLASSIC
TRY ME: 11" GRIDDLE
LE CREUSET
CIRCULON
SYMMETRY
SET AND O/S
N
WIDE OVEN
N
E
E
BELGIQUE HARD
ANODIZED SET &
OPEN STOCK
NE
MARTHA ENAMEL
ENAMEL
PORCELAIN
NE
MARTHA HARD
ANODIZED SET
& O/S
NEW! MARTHA
PROFESSIONAL Set,
Bakeware, Gadgets
BELGIQUE SS
SET AND OPEN
STOCK
200 Doors only
to be aisle #1
3Qt Soup Pot
3Qt Soup Pot
SET & O/S
5.5Qt Chili Pot
TRY ME: 8" Fry Pan
TRY ME: S/2 Frys
AISLE PRIORITY # 1
AISLE PRIORITY # 2
AISLE PRIORITY #3
MODERATE COOKWARE
GOURMET COOKWARE
KEY ITEM CARTS:
2) • Promotional CIRCULON 3 PACK
3) • BELGIQUE HA S/2 FRY PANS
• BELGIQUE SS S/2 FRY PANS
OUTP
MARTHA
RETRO KITCHEN
TEAKETTLES
with
ELECTRIC TEA
ROASTERS
IMUSA
ASIAN
IMUSA
Best adjacency by
moderate cookware
5) Emeril S/2 Frys
XXXXXXXXXX
DENOTES KEY ITEM
HOME 71
L
A
R
G
E
ZOGS - COOKWARE - SMALL & MEDIUM
BACK WALL (APPLIES TO SMALL, & MEDIUM DOORS)
PRESSURE
COOKERS
E
ILLUMINA S/3 Frys
Basics Cast Iron
and Open Stock
N
CUISINART SS
SET and O/S
Green Gourmet
5.5Qt SS Multipot
E
CLEARANCE
MARTHA
SPECKELWARE
STOCK POT
CLEARANCE
TRY ME: 1.5QT SAUCE
TEAKETTLES
with
ELECTRIC TEA
E
SIMPLY NS
CALPHALON
SET AND O/S
7Qt Dutch Oven
CIRCULON
ESPREE
SET AND O/S
7.5Qt Dutch Oven
TRY ME: 11" GRIDDLE
TRY ME: 11" GRIDDLE
CALPHALON
CONT. NS
SET AND O/S
Panini Press
EMERIL SS
SET AND O/S
12" Cov'd Fry
TRY ME: 2.5QT SAUCE
AISLE PRIORITY #1
TEAKETTLES
with
ELECTRIC TEA
TRY ME: 10" FRY
AISLE PRIORITY #2
E
and New 10pc Basics
Bakeware Set
E
OUTPOST
E
BASICS CLASSIC &
EVERYDAY SET
BASICS COMPLETE
SET & OPEN STOCK
7Qt Ultimate Pan
New! 8Qt Stock Pot
TRY ME: 11" GRIDDLE
TRY ME: 3Qt SS SOUP
TRY ME: New Basics
Pot
Wok
E
MARTHA STAINLESS
STEEL SET & O/S
5Qt Chili Pot
TRY ME: 3Qt Saute
E
MARTHA RETRO
KITCHEN
KEY ITEM CARTS:
2) • PROMOTIONAL CIRCULON 3 PACK
3) • BELGIQUE SS S/2 FRY PANS
BELGIQUE HA S/2 FRY PANS
NE
BELGIQUE SS
SET AND OPEN
STOCK
3Qt Soup Pot
BELGIQUE HARD
ANODIZED SET &
OPEN STOCK
3Qt Soup Pot
MARTHA ENAMEL
PORCELAIN
NONSTICK SET & O/S
TRY ME: 8" Fry Pan
TRY ME: 8" Fry
TRY ME: S/2 Frys
S
M
A
L
L
OUTPOST
NE
MARTHA HARD
ANODIZED SET
& O/S
5.5Qt Chili Pot
E
ROASTERS
E
BASICS STARTER &
ESSENTIAL SETS
& OPEN STOCK
5Qt Chef's Pan
E
CORNINGWARE &
PYREX
E
And Open Stock
5) Emeril S/2 Frys
ANOLON
ADVANCED NS
SET AND O/S
2PK FRY
SIMPLY SS
CALPHALON
SET AND O/S
2PK FRY
SIMPLY NS
CALPHALON
SET AND O/S
7Qt Dutch Oven
TRY ME: 8" SKILLET
TRY ME: 1QT SAUCE
TRY ME: 11" GRIDDLE
E
PRESSURE
COOKERS
EMERIL SS
SET AND O/S
12" Cov'd Fry
CLEARANCE
E
CORNINGWARE
& PYREX
E
E
BASICS STARTER
SET & OPEN STOCK
E
BASICS ESSENTIAL
SET & O/S
BASICS EVERYDAY
SET & O/S
SS12"/5Qt Deep Dish
8Qt SS Casserole
5Qt Nonstick Chef's
TRY ME: 10" FRY
N
N
E
ALL-CLAD SS
7PC SET AND
O/S
4.5QT SOUP POT
ANOLON
ADV BRONZE
SET AND O/S
2PK FRY
CALPHALON
TRI-PLY
SET AND O/S
5QT SAUTE
CALPHALON
CONT. NS
SET AND O/S
Panini Press
CIRCULON
ESPREE
SET AND O/S
7.5Qt Dutch Oven
TRY ME: 8" SKILLET
TRY ME: 8" FRY PAN
TRY ME: 2.5QT SAUCE
TRY ME: 11" GRIDDLE
N
CUISINART SS
SET and O/S
Green Gourmet
5.5Qt SS Multipot
E
BELGIQUE KEY
ITEMS AND O/S
E
MARTHA STEWART
COOKING ELEMENTS
E
N
XXXXXXX
ALL-CLAD SS
10PC SET AND
O/S
12QT MULTIPOT
ANOL NOUVELLE
COPPER
SET AND O/S
2PK FRY
AISLE PRIORITY #1
DENOTES MACY'S
EXCLUSIVES
AISLE PRIORITY #2
CALPHALON
CONT. SS
SET AND O/S
FLAT BOTTOM WOK
CALPHALON
UNISON
SET AND O/S
2PK FRY
TRY ME: 12" GRIDDLE
AISLE PRIORITY #3
GOURMET COOKWARE
AISLE PRIORITY
4
N
CIRCULON
SYMMETRY
SET AND O/S
2PK FRY
N
NEW MARTHA
PROFESSIONAL
SET, BAKEWARE
GADGETS
E
BELGIQUE SS
SET AND OPEN
STOCK
3Qt Soup Pot
TRY ME: 8" Fry Pan
AISLE PRIORITY #1
E
BELGIQUE HARD
ANODIZED SET &
OPEN STOCK
3Qt Soup Pot
AISLE PRIORITY #2
E
MARTHA STAINLESS
STEEL SET & O/S
BASICS COMPLETE
SET & OPEN STOCK
5Qt Chili Pot
New! 8Qt Stock Pot
7Qt Ultimate Pan
TRY ME: 3Qt Saute
TRY ME: New Basics
Wok
TRY ME: 3Qt SS SOUP
Pot
TRY ME: 1.5QT SAUCE
DENOTES KEY ITEM
E
NE
MARTHA ENAMEL
PORCELAIN
SET & O/S
TRY ME: S/2 Frys
NE
MARTHA HARD
ANODIZED SET
& O/S
5.5Qt Chili Pot
BASICS CLASSIC &
EVERYDAY SET
M
E
D
I
U
M
AISLE PRIORITY #3
MODERATE COOKWARE
HOME 72
ZOGS - CUTERLY & GADGETS - LARGE
MARTHA, BAKEWARE, CUTLERY & GADGETS
2011
CUTLERY WALL
E
E
MARTHA STEWART
TEXTILES
MARTHA STEWART
TEXTILES
NO 2 PRIORITY
FOR WALL
NO 2 PRIORITY
FOR WALL
ZOG Q4
E
E
E
MARTHA STEWART MARTHA STEWART
BOWLS
BOWLS
MARTHA STEWART GADGETS
NO 1 PRIORITY FOR WALL
NO 3 PRIORITY
FOR WALL
NO 3 PRIORITY
FOR WALL
BACK WALL
E
F7
F4
HENCKELS CLASSIC
OPEN STOCK & STEAK
F3
NEW TOOLS 15 PC &
B
O
B
B
L
E
MARTHA STEWART
FOOD PREP
COLLAPSABLE SALAD
SPINNER
CUISINART & TOOLS
PROMO SETS
E
F6
E
F12
E
F9
F17
F20
MATHA STEWART
CERAMIC BAKEWARE
AND CANNISTERS
ANOLON
BAKEWARE
4PC GLASS CANISTERS
ANOLON 5 PC SET
ADVANCED & BRONZE
E
F11
F14
PYREX
F16
F19
CUISINART 14 PC
MARTHA STEWART
SCALES & COLLANDERS
MARTHA STEWART
BOWLS
MARTHA STEWART
BAKING STORAGE
OXO GADGETS
(HANGING)
CALPHALON
BAKEWARE
CORNINGWARE
F2
WUSTHOF/ HENCKELS/
CALPHALON CUTLERY SETS
ELECTRONIC SCALE
SHARPENERS/ STEAKS
CALPHALON
5QT & 1.5 QT SS
S/3 NONSKID
COLLANDER
MIXING BOWLS
CUPCAKE CARRIER
L
A
R
G
E
CALPHALON 5 PC SET
CONTEMPORARY 17 PC SET
J.A. HENCKELS 15 PC SET
CLASSIC SER
E
F5
F1
MARTHA STEWART
CUTLERYSETS/ BOARDS
CLASSIC 20 PC SET
MODERN 20 PC SET
E
F8
MARTHA STEWART
SPECIAL OCCASIONS
MARTHA STEWART
SPICE
16 PC CAROUSEL
SPICE RACK
AISLE PRIORITY #3
AISLE PRIORITY #1
CUTLERY
MARTHA STEWART
E
F10
F13
E
F15
F18
F12
N
MARTHA STEWART
PLASTICA & GLASS
FOOD STORAGE
OXO GADGETS
(BOXED) AND
POP CONTAINERS
MARTHA STEWART
OPEN STOCK
BAKEWARE
JOSEPH JOSEPH
MARTHA STEWART
KIDS GIFT SETS
16 PC PLASTIC & 12 PC GLASS
FOOD STORAGE SET
POP CONTAINERS
SPECIAL OCCASION
INDEX CHOPPING BOARD
KIDS CHEF SET
E
AISLE PRIORITY #2
BAKEWARE
GADGETS
MARTHA STEWART
CDU's
BY REGISTER
RED TEXT
DENOTES KEY ITEMS
E
!
N
DENOTES HOT LIST ITEM
GREY CELL
DENOTES NEW ITEM
OUTPOST
HOME 73
ZOGS - CUTERLY & GADGETS - SMALL & MEDIUM
MARTHA, BAKEWARE, CUTLERY & GADGETS
ZOG Q4 2011
CUTLERY WALL
E
E
MARTHA STEWART
TEXTILES
MARTHA STEWART
TEXTILES
NO 2 PRIORITY
FOR WALL
NO 2 PRIORITY
FOR WALL
E
MARTHA STEWART GADGETS
E
E
MARTHA STEWART
BOWLS
MARTHA STEWART
BOWLS
NO 3 PRIORITY
FOR WALL
NO 3 PRIORITY
FOR WALL
NO 1 PRIORITY FOR WALL
BACK WALL
F3
F5
F8
E
E
HENCKELS CLASSIC
MARTHA STEWART
B
MATHA STEWART
OPEN STOCK & STEAK
SCALES/ COLANDERS/
O
CERAMIC BAKEWARE
FOOD PREP
B
AND CANNISTERS
F10
CALPHALON & ANOLON
BAKEWARE
B
F2
ELECTRONIC SCALE
L
5QT & 1.5 QT SS
E
S
M
A
L
L
CALPHALON 5 PC SET
4PC GLASS CANISTERS
ANOLON 5 PC SET
ADVANCED & BRONZE
HENCKELS/ TOTT/
CALPHALON CUTLERY SETS
SHARPENERS
F4
E
NEW TOOLS 15 PC SET
CUISINART 14 PC SET
F6
E
MARTHA STEWART
SPICE
F1
MARTHA STEWART
CUTLERYSETS/ BOARDS
F7
MARTHA STEWART
SPECIAL OCCASIONS
PLASTICA & GLASS
FOOD STORAGE
16 PC CAROUSEL
SPICE RACK
F9
FOOD STORAGE SET
AISLE PRIORITY #3
CLASSIC 20 PC SET
MODERN 20 PC SET
E
MARTHA STEWART
AISLE PRIORITY #1
E
F11
F12
N
MARTHA STEWART
OPEN STOCK
BAKEWARE
OXO GADGETS
HANGING/ BOXED &
POP CONTAINERS
MARTHA STEWART
KIDS GIFT SETS
SPECIAL OCCASION
POP CONTAINERS
KIDS CHEF SET
E
AISLE PRIORITY #2
REFER TO END CAP DIRECTIVE FOR CURRENT PRODUCT AND PLACEMENT
F4
F7
HENCKELS CLASSIC
OPEN STOCK & STEAK
F12
E
B
O
B
B
L
E
MARTHA STEWART
FOOD PREP
COLLAPSABLE SALAD
SPINNER
F3
F17
E
MATHA STEWART
CERAMIC BAKEWARE
AND CANNISTERS
CORNINGWARE
PYREX
4PC GLASS CANISTERS
CUISINART & TOOLS
PROMO SETS
NEW TOOLS 15 PC &
F6
CUISINART 14 PC
F2
F9
E
MARTHA STEWART
SCALES & COLLANDERS
WUSTHOF/ HENCKELS/
CALPHALON CUTLERY SETS?
SHARPENERS
MARTHA STEWART
BOWLS
ELECTRONIC SCALE
5QT & 1.5 QT SS
COLLANDER
CALPHALON
CONTEMPORARY 17 PC SET
F11
E
E
F14
MARTHA STEWART
BAKING STORAGE
S/3 NONSKID
MIXING BOWLS
M
F16
OXO GADGETS
(HANGING)
E
CALPHALON & ANOLON
BAKEWARE
D
I
U
CALPHALON 5 PC SET
ANOLON 5 PC SET
ADVANCED & BRONZE
CUPCAKE CARRIER
M
J.A. HENCKELS 15 PC SET
CLASSIC SER
F5
F1
MARTHA STEWART
CUTLERYSETS/ BOARDS
CLASSIC 20 PC SET
MODERN 20 PC SET
E
F8
E
F10
MARTHA STEWART
SPECIAL OCCASIONS
MARTHA STEWART
SPICE
16 PC CAROUSEL
SPICE RACK
AISLE PRIORITY #3
AISLE PRIORITY #1
E
F13
F15
E
F12
N
MARTHA STEWART
PLASTICA & GLASS
FOOD STORAGE
OXO GADGETS
(BOXED) AND
POP CONTAINERS
MARTHA STEWART
OPEN STOCK
BAKEWARE
MARTHA STEWART
KIDS GIFT SETS
FOOD STORAGE SET
POP CONTAINERS
SPECIAL OCCASION
KIDS CHEF SET
E
AISLE PRIORITY #2
REFER TO END CAP DIRECTIVE FOR CURRENT PRODUCT AND PLACEMENT
CUTLERY
MARTHA STEWART
BAKEWARE
GADGETS
MARTHA STEWART
CDU's
BY REGISTER
RED TEXT
DENOTES KEY ITEMS
E
!
N
DENOTES HOT LIST ITEM
GREY CELL
DENOTES NEW ITEM
OUTPOST
HOME 74
ZOGS - ELECTRICS - LARGE
ELECTRICS
CAN OPENER/
SLICER/ GRINDER /
HAND BLENDERS /
HAND MIXERS
F3
F9
F6
TEA ELECTRIC &
NON- ELECTRIC
PERCOLATORS
CAPRESSO
TEA KETTLE
PERCOLATOR
FCP240
F5
F2
RICE COOKERS/
DEEP FRYERS
SLOW COOKERS
DWX23-NP
NESPRESSO
BREVILLE
BARISTA
EXPRESS
F1
PIXIE
K-CUPS
KEURIG/
CUISINART
SINGLE SERVE
KEURIG B40
AISLE PRIORITY
1
TOASTERS
F15
CALPHALON
ELECTRICS
HAND / STICK
BLENDER
COFFEE
MAKER
F14
CUISINART
FOOD
PROCESSOR
COFFEE / HOT
WATER CHW12
Architect PRO
FP14
AISLE PRIORITY
KITCHEN AID
ARTISAN
STAND MIXERS/
ATTACHMENTS
METALLIC
CHROME
DGB550
3
NINJA &
KITCHEN
SYSTEM
F13
F10
AISLE PRIORITY
2
NINJA
F16
SODASTREAM
RED GENESIS
AISLE PRIORITY 4
SOUP
BLENDER
F24
BABY BULLET
CUISINART GR4N
JACK LALANNE
WAFFLERS
B&D
ROTATING
WAFFLER /
4-SLICE
Juice
Fountain
JE98XL
AISLE PRIORITY 5
CUISINART RED
ELECTRICS
TOASTER /
COFFEE MAKER
/ HAND MIXER
REMINGTON
AND CONAIR
TRIMMERS AND
DENTAL
REMINGTON
250 and
SONICARE
ESSENCE
TOOTHBRUSH
POPCORN
RED DESSERT
TREND WALL
BELLA ALMOND
DINNER ELECTRICS
RED TEXT
F32
UPRIGHT VACS
AND
HANDHELDS
PROMO IRONS
BISSELL
CLEANVIEW
HELIX - 82H1
B&D CORD
REEL IRON
ICR500
F28
L
A
R
G
E
F31
NORELCO
8250 SPEEDXL
Braun 390CC
and
REMINGTON
HOMEDICS
NECK &
SHOULDER
MASSAGER
1
DYSON BALL
ANIMAL
DC41AN
ROWENTA
EFFECTIVE
IRON DW2070
AND DW2090
HOMEDICS
MASSAGE
AISLE PRIORITY
DYSON
ROWENTA IRONS
MENS SHAVERS
KITCHEN ELECTRICS
TREND WALL
F33
F29
F25
F23
BREVILLE IKON
ELECTRICS
GARMENT
STEAMERS
KEY ITEMS
PS250
HOMETOUCH
NEATFREAK
STORAGE
HUMIDIFIERS
F30
F26
F22
JUICERS
JACK
LALANNE,
CUISINART,
SHARPER IMAGE
CLEARANCE
F27
GRILLS
F19
CUISINART
BLENDERS
MICROWAVES
ROCKET
BLENDER /
MAGIC BULLET /
BABY BULLET
F20
F17
KITCHEN AID
PROFESSIONAL
STAND MIXERS/
HANDMIXERS
B&D OVEN
#TRO480
/DELONGHI OVEN
#DO400
F21
PROMO
BLENDERS
B&D CYCLONE
12 SPEED
CUISINART
COFFEE
CUISINART
GRIND & BREW
DELONGHI OVEN
#RO/EO2058
F18
KITCHENAID
ARCHITECT
SERIES
F11
F7
F4
CONSUMABLES
F12
MR COFFEE
F8
ESPRESSO
MAKERS
PRESTO GRIDDLES
AND SKILLET
ZOG Q4 2011
AISLE PRIORITY 2
SHARK
ASSORTMENT
SHARK PROMO
MOP and
NAVIGATOR
LIFT AWAY VAC
PERSONAL CARE
DENOTES KEY ITEM
ENTERTAINING /
SERVEWARE
PLACE IN
COOKWARE
MASSAGE SHOP
HOME 75
ZOGS - ELECTRICS - SMALL & MEDIUM
ELECTRICS ZOG Q4 2011
CAN OPENER/
SLICER/ GRINDER /
HAND BLENDERS /
HAND MIXERS
RICE COOKERS/
DEEP FRYERS
SLOW COOKERS
PRESTO GRIDDLES
AND SKILLET
WAFFLERS, GRILLS,
TOASTERS
OVENS AND
MICROWAVES
NEATFREAK
HUMDIFIERS
DENOTES KEY ITEM
XXXXXXXXXXXXX
F3
F6
TREND WALL
F2
B&D CYCLONE /
SOUP BLENDER
COFFEE / HOT
WATER MAKER
CHW-12
ENTERTAINING /
SERVEWARE
F4
F1
KEURIG /
CUISINART
SINGLE SERVE
CUISINART
GRIND AND BREW
COFFEE
F7
TEA - ELECTRIC AND
NON-ELECTRIC /
PERC0LATORS
F3
ENTERTAINING /
SERVEWARE
PLACE IN COOKWARE
AISLE PRIORITY
CAN OPENER/
SLICER/ GRINDER /
HAND BLENDERS /
HAND MIXERS
ESPRESSO
F6
BREVILLE BARISTA
EXPRESS
SLOW COOKERS
COFFEE
F9
MR COFFEE
DWX23-NP
F15
SODASTREAM
AISLE PRIORITY
RICE COOKERS/
DEEP FRYERS
KITCHENAID
ARCHITECT
SERIES
HAND / STICK
BLENDER
TOASTER /
COFFEEMAKER /
HAND MIXER
GENESIS
2
3
PRESTO GRIDDLES
AND SKILLET
F12
TOASTERS /
WAFFLERS
F15
PROMO BLENDERS
B&D CYCLONE
SPEED
F20
IRONS
SHARK
ASSORTMENT
F16
CUISINART RED
ELECTRICS
SHARK PROMO
STEAM MOP AND
NAVIGATOR
F19
SHAVERS and
DENTAL
HOMEDICS
MASSAGE
NORELCO 8250 SPEED
XL; REMINGTON and
SONICATE ESSENCE
NECK & SHOULDER
MASSAGER NMSQ200
AISLE PRIORITY
F21
F14
GRILLS
BABY BULLET
CUISINART GR-4N
12
MASSAGE SHOP
1
BLACK AND DECKER
OVEN
#TRO480/DELONGHI
OVEN #DO400
OVENS /
MICROWAVES
ROCKET BLENDER /
MAGIC BULLET /
BABY BULLET
S
M
A
L
L
DYSON DC41AN
AND BISSELL
CLEANVIEW HELIX
ROWENTA
EFFECTIVE IRONS
DW2070 and
JACK LALANNE
F10
METALLIC
CHROME
DGB550
1
F17
JUICERS JACK
LALANNE,
CUISINART,
SHARPER IMAGE
FP14
KITCHEN AID
ARTISAN / PRO
MIXERS /
Attachments
KEURIG
AISLE PRIORITY
F13
HAND / STICK
BLENDER
UPRIGHT VACS
B&D PROMOS
IRONS and HOME
TOUCH GARMENT
BABY BULLET
CUISINART FOOD
PROCESSORS
F21
PROMO IRONS and
GARMENT
STEAMERS
ROCKET BLENDER /
MAGIC BULLET /
BABY BULLET
F11
KITCHENAID
ARCHITECT SERIES
CUISINART
COFFEE
BREVILLE BARISTA
EXPRESS
PLACE IN COOKWARE
CUISINART
BLENDERS
F8
F5
ESPRESSO
F18
F14
PROMO BLENDERS /
NINJA
MR COFFEE
DWX23-NP
Capresso TEA
KETTLE
BELLA POPCORN
RED DESSERT
F12
F9
COFFEE
TEA - ELECTRIC &
NON-ELECTRIC /
PERCOLATORS
TREND WALL
BELLA ALMOND
DINNER ELECTRICS
PROMO IRONS AND
GARMENT
STEAMERS
B&D PROMO IRONS
and HOME TOUCH GS
PS250
NEATFREAK
HUMDIFIERS
M
E
D
I
U
M
F24
UPRIGHT VCACS
DYSON DC41AN and
BISSELL CLEAN VIEW
HELIX
TREND WALL
BELLA POPCORN
RED DESSERT
F5
F2
F8
F11
CONSUMABLES
CUISINART
COFFEE
KITCHENAID
PROFESSIONAL
STAND MIXERS
K-CUPS
COFFEE / HOT
WATER CHW-12
Architect PRO
F17
CUISINART FOOD
PROCESSORS
NINJA
F13
JUICERS JACK
LALANNE, CUISINART,
SHARPER IMAGE
F23
IRONS
ROWENTA
EFFECTIVES
DW2070 and
JACK LALANNE
NINJA BLENDER
FP14DC
F20
SHARK
ASSORTMENT
SHARK PROMO
STEAM MOP AND
NAVIGATOR VAC
TREND WALL
BELLA ALMOND
DINNER ELECTRICS
F1
F4
KEURIG/
CUISINART SINGLE
SERVE
KEURIG B40
AISLE PRIORITY 1
F7
CUISINART
GRIND AND BREW
COFFEE
DGB550
F10
KITCHENAID
ARTISAN
STAND MIXERS/
ATTACHMENTS
MET CHROME
AISLE PRIORITY
2
F16
SODASTREAM
GENESIS
AISLE PRIORITY
3
F18
CUISINART
BLENDERS
CUISINART RED
ELECTRICS
SOUP BLENDER
TOASTER / COFFEE
MAKER / HAND MIXER
F19
F22
SHAVERS and
DENTAL
NORELCO 8250 SPEED
XL, REMINGTON
and SONICARE
ESSENCEHUMDIFIERS
AISLE PRIORITY
HOMEDICS
MASSAGE
F25
MASSAGE SHOP
NECK & SHOULDER
MASSAGER NMSQ200
1
HOME 76
TABLETOP & DEC HOUSEWARES
TABLETOP
CONTENTS
waterford holiday
lenox holiday china
spode holiday china
charter club grand buffet
swarovski
status gifts
simply designz
hotel gifts
lighting by design
gatherings drink dispensers
hershey kiss
wine & bar
holiday table linens
DEC HOUSEWARES
CONTENTS
espana red key items
fiesta key item gifts
martha stewart geneva dinnerware
cellar dinnerware
holiday dinnerware
wine & bar tools
cellar coffee & dessert
holiday scent shop
oink piggy banks
novelty mugs
LUGGAGE
CONTENTS
briefcases
home
HOME RENDERING TK
WATERFORD HOLIDAY
MERCHANDISING
Snowflake Wishes - NEW
• “Joy” is the premier edition in this 10-year collectible series.
• Place Snowflake Wishes in a lead position in Waterford.
• Merchandise assortment as shown.
Top 10 Lismore Gifts - 200 Doors
• Place Top 10 Lismore Gifts in a lead position in Waterford.
• Merchandise Top 10 Lismore Gifts on NEW vendor provided fixture.
• Merchandise styles on each designated shelf.
• Show one open sample in front of boxes.
Ornaments
• Place ornaments in a secondary position in Waterford.
• Merchandise on towers and tables as shown.
SNOWFLAKE
WISHES SAMPLES
ORNAMENT & DOF
1 OPEN SAMPLE OF
EACH STYLE
CLEAR FLUTE
RUBY FLUTE
BELLA
VISUAL COLLATERAL
• Snowflake Wishes Bella - Place adjacent to feature table.
• Snowflake Wishes Poster - Place at department entrance.
• Top 10 Lismore Gifts Fixture - 200 Doors
• Red Ball Ornament with Gold Logo - Existing
ICE BUCKET
SIGNING
• 5.5 x 7 M Sign
INTRODUCING
WATERFORD CRYSTAL
SNOWFLAKE
WISHES
DISTRO
INTRODUCING
WATERFORD CRYSTAL
SNOWFLAKE WISHES
1O YEAR COLLECTIBLE SERIES
See X Grid
*ALTERNATE TABLE FOR TOP 10 DOORS ONLY:
6 SILVER ORNAMENT SKUS IN PLACE OF
CLEAR WISHES FLUTES
SNOWFLAKE WISHES BELLA
SNOWFLAKE WISHES POSTER
RED ORNAMENT WITH LOGO
TOP 10 GIFTS FIXTURE
NEW
NEW
EXISTING
NEW - 200 DOORS
HOME 80
WATERFORD HOLIDAY
MERCHANDISE
SMALL TO LARGE,
TOP TO BOTTOM
MERCHANDISE BY
STYLE &
FABRICATION
SHOW ONLY TOP 10
LISMORE GIFTS
MERCHANDISE 1
STYLE BY ROW
OPEN SAMPLE IN
FRONT OF BOX
TOP 10 LISMORE GIFTS FIXTURE - 200 DOORS ONLY
ORNAMENTS
HOME 81
HOLIDAY CHINA
HOME 82
LENOX HOLIDAY CHINA
MERCHANDISING
• Place Lenox Holiday in lead position in the Holiday China zone.
• Pyramid merchandise on tables.
• Merchandise key price points together.
• Side stack sets and key items with each presentation for
added capacity.
• Merchandise tables exactly as shown by style.
• Add towers for capacity. Use space under table for additional stock.
VISUAL COLLATERAL
• Dimensional “Be home” Logo - Hang above shop.
Note: Stores which do not own the Dimensional “Be home” Logo, use
the “Be home” 1x2.
• Bella Graphics
• 5.5W x 14H Blade Signs with NEW Acrylic Blade Signholders
SIGNING
• 5.5 x 7 M Sign
DISTRO
See Distro
LENOX
AMERICAN BY DESIGN
2O11 CHINA FIGURINES
•SANTA WITH TOY SACK
•SNOWMAN WITH
BROOM
12 DAYS OF CHRISTMAS
BELLA GRAPHIC
100 DOORS
WINTER MEADOW
BELLA GRAPHIC
100 DOORS
WONDERBALL
BLADE SIGN
200 DOORS
FIGURINES
BLADE SIGN
100 DOORS
12 DAYS OF CHRISTMAS
BLADE SIGN
100 DOORS
COCOA MUGS
BLADE SIGN
100 DOORS
HOME 83
LENOX HOLIDAY CHINA
LARGE DOOR - HOLIDAY CHINA
DINNERWARE
STYLES
DINNERWARE
STYLES
LARGE GIFTS
LARGE GIFTS
OPEN SAMPLE ON
TOP OF BOX
OPEN SAMPLE IN
FRONT OF BOX
MEDIUM GIFTS
MEDIUM GIFTS
SMALL GIFTS
SMALL GIFTS
BOXED STOCK
BOXED STOCK
HOLIDAY CHINA - LARGE A
HOLIDAY CHINA - LARGE B
HOME 84
LENOX HOLIDAY CHINA
MEDIUM DOOR - HOLIDAY CHINA
DINNERWARE
STYLES
LARGE GIFTS
LARGE GIFTS
OPEN SAMPLE IN
FRONT OF BOX
OPEN SAMPLE ON
TOP OF BOX
MEDIUM GIFTS
MEDIUM GIFTS
SMALL GIFTS
SMALL GIFTS
SERVEWARE
BOXED STOCK
HOLIDAY CHINA - MEDIUM A
HOLIDAY CHINA - MEDIUM B
HOME 85
LENOX HOLIDAY CHINA
SMALL DOOR - HOLIDAY CHINA
LARGE GIFTS
CHEESE SET
OPEN SAMPLE IN
FRONT OF BOX
WINE STOPPER,
COASTER SET
CANAPES
MEDIUM GIFTS
PLATTER
SMALL GIFTS
MUG SETS
BAR TEXTILES
BELLA
BOXED STOCK
HOLIDAY CHINA - SMALL
12 DAYS CHINA - LARGE & MEDIUM (SELECT DOORS)
HOME 86
LENOX HOLIDAY CHINA
LARGE & MEDIUM DOOR - WINTER MEADOW CHINA
SERVEWARE
SERVEWARE
GIFTWARE
DINNERWARE
MUG SETS
BOWLS
GIFTWARE
BELLA
BOXED STOCK
BELLA
WINTER MEADOW CHINA - LARGE (SELECT DOORS)
WINTER MEADOW CHINA - MEDIUM (SELECT DOORS)
HOME 87
LENOX HOLIDAY CHINA GIFTS
LARGE DOOR - GIFT SHOP
OPEN SAMPLE IN
FRONT OF BOX
2 STYLES PER SHELF
OPEN SAMPLE IN
FRONT OF BOX
BOXED PRODUCT
KEY ITEM SANTA &
SNOWMAN
OPEN SAMPLE IN
FRONT OF BOX
KEY ITEM VOTIVE
LENOX GIFTS - LARGE
HOME 88
LENOX HOLIDAY CHINA GIFTS
MEDIUM DOOR - GIFT SHOP
2 STYLES PER SHELF
OPEN SAMPLE IN
FRONT OF BOX
OPEN SAMPLE IN
FRONT OF BOX
BOXED PRODUCT
KEY ITEM SANTA &
SNOWMAN
KEY ITEM VOTIVE
LENOX GIFTS - MEDIUM
HOME 89
LENOX HOLIDAY
LARGE DOOR - MISTLETOE PARK
NATIVITY
OPEN SAMPLE ON
TOP OF BOX
OPEN SAMPLE ON
TOP OF BOX
LARGER STYLES
LARGER STYLES
SMALLER STYLES
SMALLER STYLES
BOXED PRODUCT
BOXED PRODUCT
MISTLETOE PARK - LARGE
MISTLETOE PARK WITH NATIVITY - LARGE
HOME 90
LENOX HOLIDAY CHINA ORNAMENTS
LARGE DOOR - LENOX ORNAMENTS
OPEN SAMPLES
BOXED PRODUCT
OPEN SAMPLES
WITH BOXES
1 STYLE PER ROW
KEY ITEM STYLES
LENOX ORNAMENTS
HOME 91
SPODE HOLIDAY CHINA
MERCHANDISING
• Place Spode Holiday China in the Holiday China zone.
• Pyramid merchandise on tables.
• Merchandise key price points together.
• Side stack sets and key items with each presentation for
added capacity.
• Merchandise tables exactly as shown by style.
• Add towers for capacity. Use space under table for additional stock.
FIGURAL SANTA
SIGNING
SENTIMENTS
• 5.5 x 7 M Sign
SERVEWARE
KEY ITEM MUGS
DISTRO
See X Grid
OPEN SAMPLE ON
TOP OF BOX
GIFTS
BOXED PRODUCT
DINNERWARE SETS
ALL DOOR ASSORTMENT
HOME 92
SPODE HOLIDAY CHINA
SPECIALTY
SERVEWARE
FIGURAL SANTA
SERVEWARE
DINNERWARE
GIFTS
SERVEWARE
GLASSWARE
DINNERWARE SET
DINNERWARE SETS
LARGE ASSORTMENT
HOME 93
CHARTER CLUB GRAND BUFFET
MERCHANDISING
• Place Grand Buffet as the focal presentation in the
Holiday China zone.
• Position riser to the back of table.
• Represent all patterns and styles.
• Group like styles together.
• Ensure center of table is merchandised in a pyramid fashion.
• Merchandise overall table low to high, front to back.
• Merchandise additional product below riser.
• Use flat plate racks for dinner and salad plates.
• Stack dinners, salads, and bowls next to plate racks.
SIGNING
• 5.5 x 7 M Sign
RED BERRY
CLASSIC GOLD
HOLLY BERRY
DISTRO
All Doors
CORE GOLD
BOXED PRODUCT
HOME 94
SWAROVSKI
MAIN FLOOR OUTPOST | SET-UP DATES: 9/19 - 9/30 | VOLUME: 6.1 MILLION
MERCHANDISING
• Place Swarovski Annual Edition ornament in a main floor outpost
adjacent to Jewelry.
• Use vendor provided riser, table, and tablecloth.
• Keep ornaments organized by style.
• Show 1 open sample of each ornament on sample bar.
MOMENTS TO GIVE
VISUAL COLLATERAL
NEW RISER
BELLA GRAPHIC
• Acrylic Riser - NEW
• Table with Gold Tablecloth - NEW
• Bella Graphic - NEW
FPO
SAVE COLLATERAL FOR REUSE IN 2012.
SIGNING
• 5.5 x 7 M Sign
GOLD TABLECLOTH
DISTRO
See X Grid
8
10
14
16
20
Materials
- 3/16" clear acrylic
- 1x1" clear acrylic rod (topper)
Finish
- polished
edges and along perimeters. Refer to Capacity
Stores must maintain accessibility per ADA, including 36” minimum to
all amenities
KD CONSTRUCTION
10
6
7
27.75
7
7
BELLA GRAPHIC
ALL SWAROVSKI DOORS
GOLD TABLECLOTH
v a n& TABLE
stry
ALL SWAROVSKI DOORS
ACRYLIC RISER
PHONE: 781 388 9998
FAX: 781 321 5236
Cake Riser (A Version)
DRAWN BY:
ALL SWAROVSKI DOORS
Rob
DATE:
07/25/2011
2
HOME 95
STATUS GIFTS
IN DEPARTMENT | SET-UP DATES: 10/10 - 10/14 | VOLUME: #.# MILLION
MERCHANDISING
Nested Tables
• Merchandise groups in pyramid fashion, leaving negative space
between each collection.
• Show one open sample in front of boxed product.
Tower or Etagere
• Merchandise by collection or end use on each shelf.
• Pyramid product on each shelf.
• Show one open sample in front of boxed product.
Cubes or Round Table
• Merchandise groups in pyramid fashion, leaving negative space
between each collection.
• Show one open sample in front, or on top, of boxed product.
SHOW ONE
OPEN SAMPLE
OF EACH STYLE
KEEP STYLE
TOGETHER
BOXES BEHIND
OPEN SAMPLE
TOWER PANEL
SHOW ONE
OPEN SAMPLE
OF EACH STYLE
GROUP BY
STORY - BARWARE
VS FRAMES
VISUAL COLLATERAL
• Gifts To Go Tower Panel - Place on side of tower.
SIGNING
• 5.5 x 7 M Sign
DISTRO
See X Grid
GIFTS TO GO TOWER PANEL
STACKING BOXES
SIDE VIEW
HOME 96
SIMPLY DESIGNZ
MERCHANDISING
• Place Simply Designz as the lead to Better Gifts.
• Merchandise by color as shown.
• Feature Ruby collection with additional styles.
• Represent all patterns and styles. Group like styles together.
• Ensure center of table is merchandised in a pyramid fashion.
• Merchandise 1-2 styles per shelf on tower.
• Show one open sample of each style in front or on top of
boxed product.
VISUAL COLLATERAL
FLUTED CAKE PLATE
& SERVERS
SERVING PIECES
S/3 NUT BOWLS
FLUTED SALAD &
CAKE PLATE
WITH SERVERS
SIGNING
LARGER
SERVING PIECES
FLUTED
RECTANGULAR TRAY
• 5.5 x 7 M Sign
DISTRO
See X Grid
FEATURE RED
IN THE LEAD
FLUTED
SALAD BOWL
STACKING BOXES
SIDE VIEW
HOME 97
HOTEL GIFTS
MERCHANDISING
• Merchandise Hotel Gifts in the Gifts zone.
• Represent all patterns and styles. Group like styles together.
• Merchandise one of each style on top shelf.
• Merchandise one style per shelf.
• Merchandise additional product on round table for larger stores.
• Show one open sample of each sku in front or on top of boxed product.
GRAPHIC ON SIDE
OF TOWER
OPEN SAMPLES
VISUAL COLLATERAL
SIGNING
SERVING
PIECES &
ACCESSORIES
ON TABLE
BAR TOOLS
• 5.5 x 7 M Sign
DISTRO
SHAKER
See X Grid
ICE BUCKET
STACKING BOXES
SIDE VIEW
HOME 98
LIGHTING BY DESIGN
MERCHANDISING
NESTED TABLES
• Place Lighting by Design in a lead position in Better Gifts.
• Show (2) open samples of NEW black styles.
• Show (1) open sample of clear styles.
• There should be no boxes on table.
• Show candlestick pairs together.
• Place taller pieces toward center of table.
• Use risers to create height.
• Add black candles to all candlesticks.
ACRYLIC
CANDELABRA
SHOW OPEN
SAMPLES OF
EACH STYLE
SHOW 2 SAMPLES
OF ALL STYLES
TOWER OR ETAGERE
• Show open samples in front of boxed product.
VISUAL COLLATERAL
PLACE BOXES
BEHIND EACH
OPEN SAMPLE
SHOW SMALLER
OPEN SAMPLES ON
LOW TABLE
• Stores that received the Set of 3 Ghost Acrylic Candelabra from
2010 should reuse them on the table.
• Add black candles to candlesticks. (Stores can paint white
candles black.)
SIGNING
• 5.5 x 7 M Sign
BOXED PRODUCT
DISTRO
MEDIUM DOOR ASSORTMENT
All Doors
ACRYLIC CANDELABRA
10137
Description
Candelabra prototype set
EXISTING - 300 DOORS
Notes
date
rev.
100813
20C 1
page
HOME 99
entertaining
GATHERINGS DRINK DISPENSERS
IN DEPARTMENT | SET-UP DATES: Ongoing from Q3 | VOLUME: 1.5 MILLION
MERCHANDISING
FEATURE TABLE
• Place Gatherings Drink Dispensers in #1 location near Tabletop,
i.e. trend space or escalator area.
• Merchandise on feature table and etagere.
• Show (2) open samples of each style on table.
• Merchandise table in pyramid fashion. Use risers to create height.
• Show open samples of red Dublin iced beverage glasses.
• Merchandise boxed product under table.
ETAGERE
• Show open samples on top shelf.
• Merchandise boxed product on lower shelves.
• Merchandise Red Dublin Boxed Glassware on shelves.
OPEN SAMPLES
4 BLOCK
GODINGER
RED GLASSWARE
ASSORTMENT
• Gatherings Drink Dispensers, Red Dublin Boxed Glassware
SHOW 2
OPEN SAMPLES
BOXED PRODUCT
VISUAL COLLATERAL
• 60” Round Tablecloth (200 doors that received the Old Country
Roses table in Spring.)
Note: These 200 doors will use this table as the feature, in addition
to existing department fixtures.
• “Be entertaining” 4 BlockGraphic
• Red Risers with Vinyl Sentiments (Health, Peace, Prosperity)
• Vintage Drink Labels on Ribbons - Attach ribbons with hot glue.
- red berries or red fruits inside dispensers
- glass cylinder with red berry branches
NOTE: Do not use liquids in drink dispensers samples.
GODINGER
RED GLASSWARE
BOXED PRODUCT
SIGNING
• 5.5 x 7 M Sign
DISTRO
577 Doors
60” ROUND TABLECLOTH
200 DOORS - SEE DISTRO
RED RISERS - SEE DISTRO
VINYL - ALL DRINKS DOORS
VINTAGE INSPIRED LABELS
ALL DRINKS DOORS
BE ENTERTAINING 4BLOCK
ALL DOORS
HOME 102
HERSHEY KISS
MERCHANDISING
• Place key item tower of Hershey Kiss in a high-traffic location in the
Home Store, e.g. next to register.
• Show one open sample on top shelf.
• Large doors with stock for two towers should place a second tower
in the Home Store.
SIGNING
• 5.5 x 7 M Sign
DISTRO
All Doors
Stores must maintain accessibility per ADA, including 36” minimum to all amenities and
along perimeters. Refer to Capacity Guide in VM standards for additional details.
HOME 103
WINE & BAR
MERCHANDISING
• Merchandise all wine & bar vendors together.
• If available, use walls to merchandise entire vendor programs.
• Add tower for seasonal red styles. Merchandise one style per shelf.
• Use acrylic risers on fronts of tables to show one open sample
of each glass.
• Flow floor according to each store’s best vendors.
VISUAL COLLATERAL
• “Be entertaining” 4 Block Graphic
• Stacking Boxes
SIGNING
• 5.5 x 7 M Sign
DISTRO
All Doors
STACKING BOXES
HOME 104
HOLIDAY TABLE LINENS - LENOX HOLIDAY NOUVEAU
MERCHANDISING
• Place on feature table at lead of Table Linens department.
• Feature Holiday patterns and colors as shown.
• Keep all Holiday patterns together, front to back.
• Place a size run of tablecloths by style into existing flat plate racks.
• Place additional stock on a fixture adjacent to table.
• Cross-merchandise Christmas dinnerware and glassware to create a lifestyle presentation.
SIGNING
5.5 x 7 M Sign
DISTRO
All Doors
HOME 105
home
HOME RENDERING TK
Vera Holiday
ESPANA RED KEY ITEMS
MERCHANDISING
• Place in lead position in the Dec Housewares Dinnerware zone.
• Merchandise on nested tables as shown in front of Espana.
• Merchandise mini Baskets on front right corner of lower nest.
• Show open samples in front of boxed stock.
• Show open samples on lower nest and on saddle riser.
• Merchandise boxed stock under tables.
• Sidestack key item Bread Basket.
ASSORTMENT
• Cookie Jar
• Pizza Plate
• Popcorn Bowls
• Bread Basket
• Mini Baskets
• Chip n’ Dip
SIGNING
• 7 x 11 M Sign
COOKIE JAR
POPCORN
PIZZA
BASKETS
MINI BASKETS
CHIP N’ DIP
DISTRO
All Doors
BOXED PRODUCT
HOME 108
FIESTA KEY ITEM GIFTS
MERCHANDISING
• Place in lead position in the Dec Housewares Dinnerware zone.
• Merchandise on nested tables and tower as shown in front of Fiesta.
• Colorize table horizontally as shown. Show only these colors:
Scarlet
Lemongrass
Ivory
Marigold
• Show open samples in front or on top of boxed stock.
• Show open samples on lower nest.
• Merchandise boxed stock under tables.
• Merchandise drink dispensers in tower adjacent to table.
ASSORTMENT
• Fiesta Cake Plate & Server
• Fiesta Pasta Set
• Fiesta Serve Set
• Drink Dispensers
SIGNING
PASTA SET
1 COLOR PER SHELF
CAKE PLATE &
SERVER
DRINK DISPENSERS
ON TOWER ONLY
• 7 x 11 M Sign
COMPANION SET
DISTRO
All Doors
BOXED STOCK
HOME 109
MARTHA STEWART GENEVA WITH MATTE BLACK SERVEWARE
MERCHANDISING
• Place in lead position of Martha Stewart Dec Housewares.
• Merchandise lead table according to Brand Guide.
• Sidestack 4pc boxed place-settings.
• Show place-setting and serving pieces on top of risers as shown.
VISUAL COLLATERAL
• MMG Collateral
SIGNING
• 7 x 11 M Sign
DISTRO
All Doors
HOME 110
CELLAR DINNERWARE
MERCHANDISING
Top of Table
• Merchandise table in a pyramid fashion.
• Place two set of angled plate racks in “V” formation on top of table.
• Merchandise angled plate racks half dinner/half salad.
• Merchandise large serveware pieces on right side of table.
• Show place-setting samples of round and square boxed dinnerware.
Lower Shelves
• Merchandise open stock, one style per stack, on left middle shelf.
• Merchandise additional open stock pieces on back of middle shelf.
• Merchandise boxed 4pc sets as shown.
Tower
• Merchandise open stock glassware, one style per shelf.
VISUAL COLLATERAL
• 4-Block Graphic
SIGNING
• 7 x 11 M Sign
DISTRO
All Doors
4 BLOCK GRAPHIC
HOME 111
HOLIDAY DINNERWARE
MERCHANDISING
• Place in lead positions of Dec Housewares Holiday Dinnerware zone.
• Merchandise all holiday dinnerware together in one zone.
• Merchandise tables in a pyramid fashion.
• Merchandise each pattern as shown.
SIGNING
• 7 x 11 M Sign
DISTRO
All Doors
MARTHA STEWART
HOME 112
HOLIDAY DINNERWARE
SENTIMENTS
MUG SETS
SERVEWARE
OPEN SAMPLE ON
TOP OF BOX
OPEN SAMPLE ON
TOP OF BOX
COOKIE JARS
DINNERWARE SETS
BOXED PRODUCT
PFALTZGRAFF WINTERBERRY
CUTOUTS
HOME 113
WINE & BAR TOOLS
HOME 114
WINE & BAR TOOLS
MERCHANDISING
METROKANE, SHARPER IMAGE, VINTURI
• Place all Wine & Bar Tools from vendors listed above in lead position
in the Dec Housewares Glassware zone.
• Merchandise together on an Anton table, where possible.
• Keep all styles from each vendor together.
MARTHA STEWART COLLECTION WINE & BAR TOOLS
• Place behind feature Wine & Bar Tools table.
• Merchandise on nested tables as shown.
VISUAL COLLATERAL
• “Be entertaining” 4 Block Graphic
• Stacking Boxes
SIGNING
• 5.5 x 7 M Sign
DISTRO
All Doors
STACKING BOXES
HOME 115
CELLAR COFFEE & DESSERT
MERCHANDISING
• Place Cellar Coffee & Dessert in lead position in the Dec Housewares
Glassware zone.
• Top doors will have open stock ceramic styles.
ASSORTMENT
• Selene Cake Dome
• Selene 3-Tier Cake Server
• Selene S/4 Dessert Bowls
• 18pc Mini Dessert Set
• Selene Trifle Bowl
• S/4 Irish Coffee Mugs
• S/4 Coffee Mugs
• S/2 Mini Martinis
• Mini Cake Dome
• S/2 Mini Bowls
TOP 100 Doors Only (Second Table)
• Tempo Small Bowl
• Tempo 6” Plate
• Tempo Medium Bowl
• Tempo Large Bowl
• Tempo 8” Plate
• Moderno 7.5” Plate
• Mini Wine
• Square Tasting Bowl
•12x18 Platter
• 9-Section Tray
• 16” Rectangle Platter
• 10” Small Rectangle Platter
• Round Tasting Bowl
• Square Tasting Plate
VISUAL COLLATERAL
• 4 Block Graphic
SIGNING
• 7 X 11 M Sign
DISTRO
All Doors
4 BLOCK GRAPHIC
HOME 116
HOLIDAY SCENT SHOP
HOME 117
HOLIDAY SCENT SHOP
MERCHANDISING
• Place Holiday Scent Shop in high traffic location in Home.
• Feature Yankee candles on T-Wall where possible.
• Keep one vendor per fixture .
• When flowing floor, lead with Candles, Aromatique, then
Pomeroy adjacent.
•Open one sample of each fragrance.
ASSORTMENT
• Yankee Candle
• Wood Wick
• Colonial
• Aromatique
• Pomeroy
VISUAL COLLATERAL
• Dimensional “Be home” Logo - Hang above shop.
• Note: Stores which do not own the Dimensional “Be home” Logo, use
the “Be home” 1x2.
• SCENTS Logo
• Stacking Boxes
SIGNING
• 5.5 x 7 M Sign
DISTRO
All Doors
DIMENSIONAL LOGO
BE HOME 1x2
SCENTS LOGO
ALL SCENTS DOORS
HOME 118
HOLIDAY SCENT SHOP
ONE FOOTPRINT
PER SCENT
MERCHANDISE
ON T-WALL WHERE
AVAILABLE
YANKEE SHOULD BE
A FOCAL POINT IN
THE SCENT SHOP
MERCHANDISE
LIKE ITEMS
PER SHELF
MERCHANDISE
VERTICALLY BY
COLOR/SCENT
MERCHANDISE
TABLE IN
PYRAMID FASHION
KEY ITEM GIFTS
AROMATIQUE
YANKEE CANDLES
HOME 119
HOLIDAY SCENT SHOP
COLONIAL
CANDLES:
BOXED GARDENS
ON TOWER
OPEN SAMPLES 1
EACH OF DIFFUSERS
TOP 2 SHELVES BOXED TAPERS, 2
COLORS PER SHELF
MERCHANDISE
DIFFUSERS
VERTICLALY
UNDER SAMPLES
MERCHANDISE
REFILLS WITH
DIFFUSERS
THIRD SHELF - PILLARS
GROUP ONE
SCENT/COLOR
STORY PER SHELF
OPEN SAMPLES
OF GARDENS
BOTTOM
SHELF - FIGURALS
BOTTOM SHELF TRILOGY CANDLES
WOODWICK:
STORES WITH
LARGER
ASSORTMENTS CAN
DUPLICATE THIS
TOWER
COLONIAL CANDLES
WOODWICK
POMEROY
HOME 120
OINK PIGGY BANKS
MERCHANDISING
• Place in lead position in Dec Housewares or aisle intersection.
• Merchandise boxes only on lower shelves of icon table.
SIGNING
• 7 x 11 M Sign
DISTRO
All Doors
KING
QUEEN
SHOW 6 OPEN
SAMPLES ON TABLE
BOXED PRODUCT
HOME 121
NOVELTY MUGS
MERCHANDISING
• Place in lead position in Dec Housewares adjacent to teapots
and BIA mugs.
• Do not merchandise with Single Serve Coffee.
• Merchandise on tower as shown.
• Show one open sample of each style in front of box.
• Merchandise boxes 2-high per shelf.
SIGNING
• 7 x 11 M Sign
DISTRO
See X Grid
BIRTHDAY
NAUGHTY OR
NICE MARRIED
BIA MUGS
1 STYLE PER SHELF
MOM
QUEEN
DIVA
ORGANIZE BY
COLOR & STYLE
DAD
STUD
COFFEE
CAT
DOG
VERY SCARY
additional details.
HOME 122
BRIEFCASES
MERCHANDISING
• Place Briefcase presentation within Luggage on a focal t-wall.
• Keep vendors together.
Nested Table
• Merchandise rolling briefcases on nested table as shown.
• Place boxed stock under tables.
Wall
• Merchandise briefcases by vendor on wall. • Show open sample in front of boxes.
SHOW 1 SAMPLE IN
FRONT OF BOX
SIGNING
• 7 x 11 M Sign
1 VENDOR
PER SHELF
DISTRO
All Doors
SHOW KEY STYLES
ON TABLE
ROLLERS
additional details.
HOME 123
ZOGS - FINE CHINA, STEMS, FLATWARE
2011 Q4 ZONOGRAM FORMAL CHINA,STEMS & FLATWARE ZONE
FORMAL CHINA
FORMAL CHINA
STEMWARE
STEMWARE
FLATWARE
FORMAL CHINA
FORMAL CHINA
EXPANDED SETS
EXPANDED FLATWARE
SETS
S
M
A
L
L
E
FORMAL CHINA
FORMAL CHINA GRAND
BUFFET CHARTER CLUB
FORMAL CHINA
FORMAL CHINA
Swing space- Ornaments,
Christmas China Dinnerware and
Giftware- Please see Execution
Guide
FORMAL CHINA
FORMAL CHINA
STEMWARE
STEMWARE
STEMWARE
FLATWARE
FLATWARE
FORMAL CHINA
FORMAL CHINA
EXPANDED SETS
FORMAL CHINA
FORMAL CHINA
EXPANDED SETS
E
FORMAL CHINA GRAND
BUFFET CHARTER CLUB
CHRISTMAS AND GOLD
E
FORMAL CHINA GRAND
BUFFET CHARTER CLUB
PLATINUM
N
FORMAL CHINA
FORMAL CHINA
M
E
D
I
U
M
EXPANDED FLATWARE
SETS
FORMAL CHINA
FORMAL CHINA
EXPANDED FLATWARE
SETS
Christmas China Dinnerware
and Giftware- Please see Visual
Execution Guide
FORMAL CHINA
STEMWARE
STEMWARE
STEMWARE
STEMWARE
FLATWARE
FLATWARE
FLATWARE
FORMAL CHINA
FORMAL CHINA
EXPANDED SETS
FORMAL CHINA
EXPANDED SETS
EXPANDED FLATWARE
SETS
EXPANDED FLATWARE
SETS
FORMAL CHINA
E
FORMAL CHINA GRAND
BUFFET CHARTER CLUB
CHRISTMAS AND GOLD
FORMAL CHINA
N
E
FORMAL CHINA GRAND
BUFFET CHARTER CLUB
PLATINUM
Christmas China Dinnerware and
Giftware- Please see Visual
Execution Guide
EXPANDED FLATWARE
SETS
L
A
R
G
E
HOME 124
ZOGS - TABLETOP WINE & BAR
WINE & BAR ZONE - Q4 2011
WINE & BAR LISTED
OUTPOST
GATHERINGS
DRINK DISPENSERS
WATERFORD
MARQUIS VINTAGE
MIKASA
BREWMASTER
WINE SHOP
SETS OF 4
WHEAT
N
WATERFORD PROMO BAR
SPARKLE S/4
LENOX TUSCANY
WINE & BAR
HARVEST
ICE BUCKET
ON OTHER ZOGS
DUBLIN EXPANDED
SETS AND
DRINKWARE SETS
S
M
A
L
L
CLEARANCE
INPOST
N
Lolita Wine & Bar
Lolita Zodiac & Core
NEW! LOLITA HOLIDAY
MIKASA CHEERS
SETS OF 4 &
ACCESSORIES
WINE
ICED BEV, GOBLET & FLUTE
WINE & BAR LISTED
ON OTHER ZOGS
DUBLIN EXPANDED
SETS AND
DRINKWARE SETS
WATERFORD
MONDAVI WINE
SETS OF 2
S/6 VALUE SET
CLEARANCE
WATERFORD
MARQUIS VINTAGE
WINE SHOP
LENOX TUSCANY
WINE & BAR
HARVEST
MIKASA CHEERS
SETS OF 4 &
ACCESSORIES
S/8 VALUE SET
ICE BUCKET
& CHEERS RUBY
WINE
LENOX TUSCANY
STEMS SETS OF 4
GRAND BORDEAX
RIEDEL
SETS OF 2
ACCESSORIES
VALUE PACKS
HOTEL SS
BARTOOLS
MIKASA
BREWMASTER
SETS OF 4
WHEAT
LENOX BUTTERFLY
MEADOW
OUTPOST
GATHERINGS
N
N
WATERFORD PROMO BAR
SPARKLE S/4
LENOX HOLIDAY
N
DRINK DISPENSERS
INPOST
N
Lolita Wine & Bar
NEW! LOLITA HOLIDAY
M
E
D
I
U
M
WINE & BAR LISTED
ON OTHER ZOGS
MIKASA FRENCH
COUNTRYSIDE
DUBLIN EXPANDED
SETS AND
DRINKWARE SETS
WATERFORD
MONDAVI WINE
SETS OF 2
S/6 VALUE SET
RIEDEL
VALUE PACKS
B6G8 BORD/CABER
LENOX TUSCANY
WINE & BAR
HARVEST
MIKASA
BREWMASTER
SETS OF 4
WHEAT
REED & BARTON
SOHO BAR
DOF S/4
ALEXANDRIA
DRINKWARE SETS
AND DECANTERS
DENBY FIRE & JET
N
WATERFORD
MARQUIS VINTAGE
WINE SHOP
RIEDEL
SETS OF 2
BORDEAUX S/2
LENOX TUSCANY
STEMS SETS OF 4
GRAND BORDEAX
S/8 VALUE SET
MIKASA CHEERS
SETS OF 4
& CHEERS RUBY
WINE
OUTPOST
GATHERINGS
DRINK DISPENSERS
Cross Merchandise
w/Dublin Red
HOTEL SS
BARTOOLS
LENOX BUTTERFLY
MEADOW
LENOX HOLIDAY
N
WATERFORD PROMO BAR
SPARKLE S/4
RIEDEL
ACCESSORIES
CAB MAGNUM
DECANTER
LENOX TUSCANY
ACCESSORIES
ICE BUCKET
MIKASA CHEERS
ACCESSORIES
BELLY PITCHER
INPOST
N
Lolita Wine & Bar
Love My Letter
NEW! LOLITA HOLIDAY
N
L
A
R
G
E
HOME 125
ZOGS - CASUAL CHINA
CASUAL CHINA ZONE - Q4 2011
!
Royal Albert
Old Country Roses
AISLE PRIORITY #2
Fine China
Fitz & Floyd
Ricamo
16pc Boxed Set
V&B
Twist Alea
18pc Boxed Set
Mikasa
Italian Countryside,
Antique White, &
Botanical Bouquet
45pc Boxed Set
Lenox
Butler's Pantry
16pc Boxed Set
V&B
French Garden
$39.99
Set of 4 Glassware
Portmeirion
Botanic Garden
21pc Boxed Set
Exclusive Gift Sets
Dansk
Classic Fjord
(cross merch. w/
wood & metal)
4pps
Denby
Jet & Fire
4pps
Lenox
Butterfly Meadow
(cross merch. w/
glassware)
18pc Boxed Set
AISLE PRIORITY #1
Edie Rose
Home Collection
4pps
V&B
New Wave
12pc Boxed Set
Noritake
Colorwaves
Graphite & Chocolate
4pps
AISLE PRIORITY #3
AISLE PRIORITY #1
AISLE PRIORITY #1
WHITE
COLOR
Lenox
French Perle
4pps
Lenox
Butler's Pantry
16pc Boxed Set
E !
PATTERN
Fitz & Floyd
Ricamo
16pc Boxed Set
V&B
Twist Alea
18pc Boxed Set
Lenox
Butterfly Meadow
(cross merch. w/
glassware)
V&B
French Garden
$39.99
Set of 4 Glassware
Royal Albert
Old Country Roses
Lenox
Butterfly Meadow
18pc Boxed Set
AISLE PRIORITY #2
Fine China
AISLE PRIORITY #1
!
RED TEXT
DENOTES KEY ITEM
S
M
A
L
L
V&B
Urban Nature &
New Cottage
4pps
Lenox
Tin Can Alley
4pps
V&B
Farmhouse Touch
4pps
Lenox
Opal Innocence
Carved
4pps
Dansk
Classic Fjord
(cross merch. w/
wood & metal)
4pps
Portmeirion
Sophie Conran
White
4pps
Noritake
Colorwaves
Chocolate, Blue,
& Green
4pps
Denby
Azure & Truffle
4pps
Edie Rose
Home Collection
4pps
Portmeirion
Botanic Garden
21pc Boxed Set
Exclusive Gift Sets
Mikasa
Italian Countryside,
Antique White, &
Botanical Bouquet
45pc Boxed Set
V&B
New Wave
12pc Boxed Set
Hotel
White
4pps
Noritake
Colorwaves
Graphite & Turquoise
4pps
AISLE PRIORITY #3
AISLE PRIORITY #4
AISLE PRIORITY #2
AISLE PRIORITY #1
AISLE PRIORITY #1
Denby
Jet & Fire
(cross merch. w/
glassware)
4pps
AISLE PRIORITY #2
E !
PATTERN
WHITE
M
E
D
I
U
M
COLOR
V&B
Twist Alea
18pc Boxed Set
V&B
French Garden
$39.99
Set of 4 Glassware
V&B
Audun
Lenox
Floral Fusion
4pps
Lenox
Butler's Pantry
16pc Boxed Set
Lenox
Aspen Ridge
4pps
Lenox
Opal Innocence
Carved
4pps
V&B
Urban Nature
4pps
Denby
Whites
4pps
Denby
Halo & Praline
4pps
Lenox
Butterfly Meadow
(cross merch. w/
glassware)
V&B
French Garden
$39.99
Set of 4 Glassware
Fitz & Floyd
Ricamo
16pc Boxed Set
Lenox
French Perle
4pps
Mikasa
Italian Countryside
(cross merch. w/
glassware)
45pc Boxed Set
Lenox
Tin Can Alley
4pps
Portmeirion
Sophie Conran
White
4pps
V&B
New Cottage
4pps
Noritake
Colorwaves
Chocolate, Blue,
& Green
4pps
Denby
Azure & Truffle
4pps
Vera Wang
Naturals
4pps
Royal Albert
Old Country Roses
Lenox
Butterfly Meadow
18pc Boxed Set
V&B
Farmhouse Touch
4pps
Edie Rose
Home Collection
4pps
Portmeirion
Botanic Garden
21pc Boxed Set
Exclusive Gift Sets
Mikasa
Antique White &
Botanical Bouquet
45pc Boxed Set
Dansk
Classic Fjord
(cross merch. w/
wood & metal)
4pps
Hotel
White
4pps
V&B
New Wave
w/ Ethno Accent
12pc Boxed Set
Noritake
Colorwaves
Graphite & Turquoise
4pps
AISLE PRIORITY #2
Fine China
AISLE PRIORITY #1
AISLE PRIORITY #3
AISLE PRIORITY #4
AISLE PRIORITY #1
AISLE PRIORITY #2
AISLE PRIORITY #1
Denby
Jet
(cross merch. w/
glassware)
4pps
AISLE PRIORITY #2
Denby
Fire
(cross merch. w/
glassware)
4pps
AISLE PRIORITY #3
!
PATTERN
E !
WHITE
L
A
R
G
E
COLOR
My Macys Programs:
Bernardaud Louvre
Denby Amethyst
kate spade wickford
Monique Lhuillier Bliss
Spode Blue Italian
Spode Woodland
V&B Althea Nova
V&B Bloom Sun
V&B Dune Lines
V&B Flow
V&B Switch 3
Wedgwood Nantucket Basket
HOME 126
ZOGS - BETTER GIFTS
2011 4Q ZONOGRAM - BETTER SILVER/CRYSTAL/CHINA GIFTS
E
F3
LENOX ORCHARD IN
BLOOM
3PC SALAD SET
CHIP & DIP
F2
3PC SALAD SET
SALAD BOWL
E F6
F4
DUBLIN
SERVEWARE/STEM
F24
VASE
5X7 FRAME
S/3 POSY VASES
F20
MARQUIS
TREVISO/SHERIDAN
GIFTS
4 IN 1 CAKE SERVER
MIKASA VASES
SILVER FLUTE PAIR
F13
F16
GODINGER SIENA
SIMPLY DESIGNZ
DANSK WOOD & METAL
LIGHTING BY DESIGNS
3PC SALAD SET
SALAD BOWL
WOOD CLASSIC BOWL
BARCELONA PAIR
OUTPOST
DUBLIN HERSHEY
KISS
AVENUEVASE
F19
MARQUIS
RAINFALL/SHELTON
GIFTS
GATHERINGS
DRINK
DISPENSERS
N
F23
TRUE LOVE CRYSTAL,
SILVER
F22
CRYSTAL, SILVER,
PORCELAIN
LENOX GARDEN &
ORGANICS
CRYSTAL VASE
ORGANICS VASE
OUTPOST
MARTHA
STEWART WOOD
& METAL - GOLD
*DANSK WOOD & METAL DOUBLE EXPOSED WITH DANSK FJORD CASUAL CHINA
F3
F6
CLEARANCE
F2
LENOX NEW FRENCH
PERLE
3PC SALAD SET
3PC SALAD SET
F5
1 QT WARMER
F1
E F4
F15
CHIP & DIP
F7
SIMPLY DESIGNZ
SALAD BOWL
E F10
GODINGER NATURA /
PIAZZA COLLECTIONS
WILTON ARMETALE
FLUTES & PEARLS
LENOX ORGANICS BEAD
1 QT WARMER
3PC SALAD SET
CHIP & DIP
F21
E F13
MARTHA STEWART
WOOD & METAL
METAL 3PC SALAD SET
DANSK WOOD & METAL
SALAD BOWL
WOOD CLASSIC BOWL
F27
F30
REFLECTIONS PAIR
F22
DUBLIN
SERVEWARE/STEM
LIGHTING BY DESIGN
4 IN 1 CAKE SERVER
BARCELONA PAIR
F33
LENOX JUBLIEE PEARL
VASE
5X7 FRAME
FLUTE PAIR
N F32
S/3 POSY VASES
GATHERINGS
DRINK
DISPENSERS
CRYSTAL VASE
E F37
LENOX GARDEN &
ORGANICS
MARTHA STEWART
SILVERPLATE FRAMES
MARTHA STEWART
TROUSSEAU CRYSTAL &
SILVER
LENOX TRUE LOVE
SILVER, CRYSTAL,
PORCELAIN
ORGANICS VASE
BEADED FRAMES
DESSERT SET
SILVER FLUTE PAIR
CRYSTAL GIFTS
OUTPOST
MARTHA STEWART PETAL LENOX OPAL INNOCENCE
TRELLIS CRYSTAL &
SILVER, CRYSTAL,
SILVER
PORCELAIN
E F34
F31
SILVER, CRYSTAL,
PORCELAIN
N F38
F35
LENOX BOTANICAL
BOUTIQUE
MIKASA VASE STORY
F28
MARQUIS
RAINFALL/SHELTON
GIFTS
F39
MIKASA LOVE STORY
CRYSTAL & SILVER
AVENUEVASE
E F25
F36
MIKASA DIAMOND
SPARKLE
F29
MARQUIS
TREVISO/SHERIDAN
GIFTS
LIGHTING BY DESIGN
SET OF 8 HIBALL/DOF
F19
HOTEL BAR &
SERVEWARE
E F26
F23
DUBLIN
SERVEWARE/STEM
METAL SALAD BOWL
F16
SIMPLY DESIGNZ
SERVEWARE
E F20
F17
DANSK WOOD & METAL
F24
5TH AVENUE
ALEXANDRIA
SERVEWARE/STEM
CLEARANCE
E F14
F11
LENOX ORGANICS RUFFLE
3PC SALAD SET
F18
CLEARANCE
F8
WILTON ARMETALE
REGGAE/BOSTON
GODINGER SIENA
N F12
F9
LENOX ORCHARD IN
BLOOM
S
M
A
L
L
OUTPOST
LENOX BOTANICAL
BOUTIQUE
MIKASA LOVE STORY
F17
DUBLIN
SERVEWARE/STEM
WOOD SALAD BOWL
F21
MIKASA DIAMOND
SPARKLE
E F14
MARTHA STEWART
WOOD & METAL
SIMPLY DESIGNZ
F1
BEADED FRAMES
E F11
F5
WILTON ARMETALE
FLUTES & PEARLS
F18
MARTHA STEWART
SILVERPLATE FRAMES
LENOX ORGANICS
OUTPOST
DUBLIN HERSHEY
KISS
BRIDAL GIFTS
M
E
D
I
U
M
OUTPOST
MARTHA STEWART
WOOD & METAL GOLD
*HOTEL DOUBLE EXPOSED WITH HOTEL BONE CHINA
2011 4Q ZONOGRAM - BETTER SILVER/CRYSTAL/CHINA GIFTS
F3
F6
N F12
F9
LENOX ORCHARD IN
BLOOM
GODINGER SIENA
LENOX NEW FRENCH
PERLE
E F15
SIMPLY DESIGNZ
3PC SALAD SET
F2
F5
1 QT WARMER
F1
F8
WILTON ARMETALE
REGGAE/BOSTON
GODINGER SIENA
E F4
E F14
F11
LENOX ORGANICS RUFFLE
SIMPLY DESIGNZ
CHIP & DIP
SALAD BOWL
3PC SALAD SET
F7
E F10
F18
CLEARANCE
F24
DUBLIN
SERVEWARE/STEM
E F20
F17
DANSK WOOD & METAL
E F13
F21
MARTHA STEWART WOOD
& METAL
F23
MARTHA STEWART WOOD
& METAL
DUBLIN
SERVEWARE/STEM
METAL SALAD BOWL
SET OF 8 HIBALL/DOF
METAL 3PC SALAD SET
F16
E F19
WILTON ARMETALE
FLUTES & PEARLS
LENOX ORGANICS BEAD
SIMPLY DESIGNZ
DANSK WOOD & METAL
HOTEL BAR & SERVEWARE
DUBLIN
SERVEWARE/STEM
1 QT WARMER
3PC SALAD SET
CHIP & DIP
SALAD BOWL
WOOD CLASSIC BOWL
ICE BUCKET
4 IN 1 CAKE SERVER
*HOTEL DOUBLE EXPOSED WITH HOTEL BONE CHINA
F30
E F29
F26
LIGHTING BY DESIGN
REFLECTIONS PAIR
5TH AVENUE ALEXANDRIA
SERVEWARE/STEM
F33
MY MACYS - REED &
BARTON BABY
5TH AVENUE ALEXANDRIA
SERVEWARE/STEM
F22
GODINGER NATURA /
PIAZZA COLLECTIONS
SERVEWARE
F27
CLEARANCE
F25
LIGHTING BY DESIGN
BARCELONA PAIR
F36
LENOX JUBLIEE PEARL
VASE
5X7 FRAME
FLUTE PAIR
MIKASA VASE STORY
N F35
F31
MARQUIS
RAINFALL/SHELTON GIFTS
F38
LENOX BOTANICAL
BOUTIQUE/BUTTERFLY
MEADOW
AVENUEVASE
E F28
F42
MIKASA LOVE STORY
CRYSTAL & SILVER
F32
MARQUIS
SHERIDAN/TREVISO GIFTS
F39
MIKASA DIAMOND
SPARKLE
S/3 POSY VASES
F34
E F41
MARTHA STEWART NEW
PETAL TRELLIS CRYSTAL &
SIVER
E F37
F42
SILVER, CRYSTAL,
PORCELAIN
F41
SILVER, CRYSTAL,
PORCELAIN
E F40
F41
LENOX PORCELAIN GIFTS - LENOX PORCELAIN GIFTS FLORA / NEW PETALS
EXPRESSIONS
L
A
R
G
E
CRYSTAL VASE
F40
LENOX GARDEN &
ORGANICS
MARTHA STEWART
SILVERPLATE FRAMES
MARTHA STEWART
TROUSSEAU CRYSTAL &
SILVER
LENOX TRUE LOVE SILVER,
CRYSTAL, PORCELAIN
ORGANICS VASE
BEADED FRAMES
DESSERT SET
SILVER FLUTE PAIR
CRYSTAL GIFTWARE
F42
LENOX PORCELAIN GIFTS - LENOX PORCELAIN GIFTS FLORAL FIELDS / NEW
PIERCED HEART / DISNEY
FLORAL MELODY
PRINCESS
BRIDAL GIFTWARE
F40
LENOX PORCELAIN GIFTS - LENOX PORCELAIN GIFTS FLORAL MEADOW/IVORY
BUTTERFLY
ROSE
MEADOW/OPAL CARVED
MY MACYS LENOX CHINA GIFTS
OUTPOST
OUTPOST
MARTHA STEWART
WOOD & METAL GOLD
DUBLIN HERSHEY
KISS
OUTPOST
GATHERINGS
DRINK DISPENSERS
HOME 127
ZOGS - STATUS GIFTS - LARGE
STATUS GIFTS LARGE - Q4 2011
BRANDS ON
VENDOR
FIXTURES/WALL:
-LLADRO
-SWAROVSKI
COLLECTIBLES ONLY
- PRESTIGE BRANDS
BRANDS ON
BETTER
FLOOR:
-MARQUIS BY
WATERFORD
W
A
L
L
WATERFORD EVOLUTION
WATERFORD EVOLUTION
WATERFORD DESIGNER
STUDIO
KOSTA BODA ART GLASS
ORREFORS GIFTS &
BARWARE
VERA WANG SILVER GIFTS &
FRAMES
NEUTRAL COLOR
COOL COLOR COLLECTIONS
FLEUROLOGY
FIJI BOTTLES
PRECIOUS & TORNADO
GROSGRAIN FLUTE PR
WATERFORD WISHES PAIRS
WATERFORD WEDDING,
RELIGIOUS & VANITY
BELIEVE & BEGINNINGS
ANGEL & CROSS
NAMBE METAL
DARLING PT, HIS/HERS
BAR, BARCELONA AVE
BAR & GIFTS
COPPER CANYON
W
A
L
L
WATERFORD STEM PAIRS
LISMORE & ESSENCE
BOX S/6 STEM & BAR
M.ARAM
KOSTA BODA WARM
CORFU & FLOATING
FLOWERS
ORREFORS GIFTS
VERA WANG CRYSTAL &
SILVER
KATE SPADE CRYSTAL &
SILVER GIFTS
DROP & MIRROR
DUCHESSE STEM PAIRS
BELLE BLVD
RALPH LAUREN CRYSTAL &
METAL
COCKTAIL PARTY &
HOLLYWOOD HILLS
WATERFORD COLOR FLUTES
WATERFORD LISMORE
ESSENCE GIFTS &
BARWARE
LIGHTING & BARWARE
WATERFORD HOLIDAY
ORNAMENTS & GIFTS
HH BOX ORN SETS &
CLASSIC CRYSTAL ORN
KOSTA BODA COOL
ORREFORS LIGHTING
VERA WANG CRYSTAL &
SILVER GIFTS
CONTRAST VASE
VOTIVES & C/S PRS
ORIENT CRYSTAL GIFTS
KOSTA
BODA
ATOLL
VOTIVES
WATERFORD
TOP 10 GIFTS
N
WATERFORD LISMORE
CLASSIC GIFTWARE
$50 GLASS FLOWERS
WATERFORD LISMORE
CLASSIC BARWARE
DECANTER & S/2 HB
WATERFORD SNOWFLAKE
FLUTES& ORNAMENT
ARDA HANDPAINTED
GLASSWARE
ROMA BOWLS
VERA
WANG
FRAMES
N ORREFORS & KOSTA BODA
VERA WANG SILVER FRAMES
HOLIDAY
ORREFORS ANNUAL ORN &
SNOWBALL VOTIVES
WITH LOVE & WITH LOVE
NOIR
M.ARAM
NAMBE ANVIL
MICHAEL ARAM GIFTS
WOOD SALAD BWL
BOTANICAL, OLIVE BRANCH
& WISTERIA
VERA
WANG
FLUTE
PAIRS
AQUAMARINE & AMETHYST
OUTPOST
TOWER
NAMBE CRYSTAL & METAL
DUCHESSE
GIFTS
BRANDS ON
MAIN FLOOR:
- ALL SWAROVSKI HOLIDAY
IN DEPT
TOWER
SILVER GIFTS
MY MACY'S ARTHUR COURT
L
A
R
G
E
M.ARAM
FRAME &
CANDLE
SILVER GIFTS
LARABEE DOT VASE
MONIQUE
SILVER &
CRYSTAL
SILVER GIFTS
GRACE AVE & GARDNER ST
RALPH LAUREN CRYSTAL &
METAL
NAMBE WOOD & METAL
MICHAEL ARAM GIFTS
COCKTAIL PARTY
CRYSTAL/WENTWORTH
YARO & BUTTERFLY SALAD
BWL
OCEAN & BAMBOO
ARTHUR COURT
RL CELEBRITY
GIFTSWENTWORTH &
MOTHER OF
PEARL
N
SWAROVSKI HOME
ACCESSORIES
TOASTING FLUTES
BUTTERFLY
M.ARAM
FRAME &
CANDLE
NAMBE HERITAGE
PEBBLE SALAD BWL
N
MICHAEL ARAM GIFTS
BLACK ORCHID & SLEEPY
HOLLOW
ARTHUR COURT GRAPE
LARGE BOWL
HOME 128
ZOGS - STATUS GIFTS - SMALL & MEDIUM
STATUS GIFTS SML/MED - Q4 2011
WATERFORD HOLIDAY
ORNAMENTS & GIFTS
WATERFORD
FLUTE PAIRS
WATEFORD OTHER GIFTS
KATE SPADE SILVER &
CRYSTAL GIFTWARE
WISHES & COLOR FLUTES
RELIGIOUS & VANITY
GARDNER STREET
WATERFORD GIFTS & BAR
VERA WANG SILVER &
FLUTES& ORNAMENT
LISMORE S/2 DOF
DUCHESSE GIFTS
YARO BOWL
WATERFORD EVOLUTION
WATERFORD DESIGNER
STUDIO
OTHER WATERFORD GIFTS
KOSTA BODA WARM
HH BOX ORN SETS & CLASSIC
CRYSTAL ORN
S
M
A
L
L
N
WATERFORD SNOWFLAKE
BRANDS ON
VENDOR
FIXTURES/WALL:
-LLADRO
-SWAROVSKI
COLLECTIBLES ONLY
- PRESTIGE BRANDS
W
A
L
L
NEUTRAL COLOR
COLLECTIONS
FLEUROLOGY/EVENT PCS
WATERFORD STEM PAIRS
PAIRS
BRANDS ON
MAIN FLOOR:
- ALL SWAROVSKI HOLIDAY
LISMORE ESSENCE PAIRS
ORREFORS
VERA WANG SILVER &
CRYSTAL
STREET BARWARE
GROSGRAIN
SILVER GIFTS
DARLING POINT & SWEET
PEA
WATERFORD HOLIDAY
ORNAMENTS & GIFTS
WATERFORD WEDDING &
VANITY
HH BOX ORN SETS &
CLASSIC CRYSTAL ORN
KOSTA BODA COOL
ORREFORS GIFTS
VERA WANG CRYSTAL &
SILVER FLUTE PAIRS
RINGHOLDERS
TORNADO & PRECIOUS
DUCHESSE STEM PAIRS
OUTPOS
T
TOWER
GIFTS/ BAR
TWIST
TILT DECANTER SET
KATE SPAFE CRYSTAL
GIFTS
NAMBE WOOD & METAL
MY MACY'S ARTHUR COURT
LARABEE DOT
YARO & BUTTERFLY BOWL
BUTTERFLY
VERA WANG CRYSTAL &
SILVER GIFTS
WATERFORD
10 TOP
N
IN
DEPT
TOWER
LIGHTING
KOSTA
BODA
ATOLL
VOTIVES
WATERFORD
FLUTE PAIRS
BRANDS ON
BETTER
FLOOR:
-MARQUIS BY
WATERFORD
NAMBE WOOD & METAL
WATERFORD LISMORE
GIFTWARE
LIGHTING & FRAMES
N
WATERFORD SNOWFLAKE
WATERFORD LISMORE
BARWARE
ORREFORS LIGHTING
ORREFORS GIFTS
FLUTES& ORNAMENT
LISMORE S/2 HB
VOTIVE & C/S PAIRS
DROP & MIRROR
N
KATE SPADE SILVER GIFTS
WITH LOVE & WITH LOVE NOIRGRACE AVE & GARDNER ST
NAMBE HERITAGE
ARTHUR COURT GRAPE
PEBBLE SALAD BOWL
LARGE BOWL
W
A
L
L
M
E
D
I
U
M
HOME 129
ZOGS - TABLE LINENS - LARGE & TOP DOOR
2011 Q4 ZONOGRAM - TABLE LINENS LARGE DOOR
CLEARANCE
RALPH LAUREN
HOMEWEAR LANCELOT
LENOX LAUREL LEAF
UTILITY
ACCENTS
HOMEWEAR ROSE KISS
LENOX SIMPLY FINE
LENOX LAUREL LEAF
N
HOMEWEAR BOUGHS OF
HOLLY
N
N
LENOX HOLIDAY
GATHERINGS PLAID
N
SETS
N
LENOX HOLLY DAMASK
& LENOX SETS
N
LENOX HOLIDAY
NOUVEAU
N
HOMEWEAR CHRISTMAS
PEACE AND JOY
N
HOMEWEAR POINSETTIA
TRIO
RUNNERS RUNNERS
LENOX CHIRP
LENOX BUTTERFLY
MEADOW
N
PROMO SETS
NEW
HOMEWEAR
POINSETTIA
TRIO
NEW LENOX
HOLIDAY
NOUVEAU
NOTE:
2011 Q4 ZONOGRAM - TABLE LINENS TOP DOOR
CLEARANCE
RALPH LAUREN
HOMEWEAR LANCELOT
WATERFORD
N
N
UTILITY
ACCENTS
HOMEWEAR ROSE KISS
DANSK
N
HOMEWEAR BOUGHS
OF HOLLY
N
HOMEWEAR WINTER
WONDERLAND
N
LENOX HOLIDAY
GATHERINGS PLAID
N
SETS
N
LENOX HOLLY DAMASK
N
HOMEWEAR CHRISTMAS
PEACE AND JOY
N
HOMEWEAR POINSETTIA
TRIO
LENOX HOLIDAY
NOUVEAU
N
LENOX SIMPLY FINE
LENOX LAUREL LEAF
BARDWIL EVOLUTION
LENOX CHIRP
LENOX LAUREL LEAF
N
SPODE CHRISTMAS TREE
LENOX SETS
N
N
LENOX HOLIDAY
N
LENOX BUTTERFLY
MEADOW
LENOX BUTTERFLY
MEADOW
MY MACY'S
TOMMY BAHAMA
CHILEWICH SHOP
DOORS
RUNNERS RUNNERS
RUNNERS RUNNERS
N
PROMO SETS
NEW LENOX
HOLIDAY
NOUVEAU
NEW
HOMEWEAR
POINSETTIA
TRIO
NEW VERA
CHRISTMAS
WREATH
NOTE:
HOME 130
ZOGS - TABLE LINENS - SMALL & MEDIUM
2011 Q4 ZONOGRAM - TABLE LINENS SMALL DOOR
CLEARANCE
N
LENOX HOLLY DAMASK
N
LENOX HOLIDAY
SETS
NOUVEAU
N
ACCENTS
RUNNERS
LENOX LAUREL LEAF
N
PROMO SETS
NEW
LENOX
HOLIDAY
NOUVEAU
NOTE:
2011 Q4 ZONOGRAM - TABLE LINENS MEDIUM DOOR
CLEARANCE
HOMEWEAR ROSE KISS
LENOX LAUREL LEAF
ACCENTS
LENOX CHIRP
LENOX LAUREL LEAF
N
LENOX HOLIDAY
GATHERINGS PLAID
N
SETS
N
LENOX HOLLY DAMASK
LENOX HOLIDAY
NOUVEAU
N
PROMO SETS
NEW LENOX
HOLIDAY
NOUVEAU
N
RUNNERS RUNNERS
N
HOMEWEAR POINSETTIA
TRIO
NEW
HOMEWEAR
POINSETTIA
TRIO
NOTE:
HOME 131
ZOGS - LUGGAGE - LARGE
LUGGAGE FLOW & ADJACENCY - Q4 2011
NEW!
NEW!
JESSICA SIMPSON
ANNE KLEIN
SWISS ARMY HARDSIDE
DUFFELS
DUFFELS
DUFFELS
F9
F8
F1
F4
TUMI
SWISS ARMY
VICTORINOX WERKS
TRAVELER 4.0
F15
RICARDO
VENICE
F11
NEW!
DESIGNER
CLOSEOUTS
SWISS ARMY
VICTORINOX
NXT 5.0 &
AVOLVE
HARTMANN
F12
NEW!
DESIGNER
CLOSEOUTS
LONDON FOG
OXFORD CLASSICS
CHELSEA LITES
F4
F2
SAMSONITE
DKX & AIRSPEED
F7
DELSEY
HELIUM
FUSION LITE 2.0
RICARDO
SAN MATEO
F13
RICARDO
SAUSALITO
F21
STACKOUT #3
REVO
SPIN
F17
F14
F12
F10
HIGH SIERRA
AT-6 & ELEVATE
F18
DELSEY
HELIUM SUPER LITE
SAMSONITE
LIFT
F20
M
STACKOUT #2
TRAVELPRO
CREW 8
F16
PROMOTIONAL
SETS
(FLOORSTACKS)
PROMO
BACKPACKS &
SAMSONITE PREMIER
CLEARANCE &
WHEELED
TRAVELPRO PLATINUM 7
CLEARANCE &
BUSINESS
CASES
SAMSONITE HARDSIDE
SETS
BRICS
HIGH SIERRA
PACK & GO DUFFELS
T-WALL
F6
F3
TRAVEL
ACCESSORIES
DUFFEL
FIXTURE
DELSEY HARDSIDE
CLOSEOUTS
ACCESSORY
FIXTURE
CALVIN KLEIN
SPECTRA
CLOSEOUTS
BACKPACKS &
GOLDMINE
SAMSONITE
XSPACE
PROMOTIONAL
SETS
(FLOORSTACKS)
F19
STACKOUT #1
DELSEY
HELIUM
BREEZE 3.0
TRAVELPRO
WALKABOUT LITE 4
AISLE PRIORITY #3
AISLE PRIORITY #2
SAMSONITE
SILHOUETTE 12
PROMOTIONAL
SETS
(FLOORSTACKS)
AISLE PRIORITY #1
LARGE DOOR
HOME 132
ZOGS - LUGGAGE - MEDIUM
NEW!
ANNE KLEIN
CALVIN KLEIN
JESSICA SIMPSON
DELSEY
SAMSONITE
DELSEY
HARDSIDE
HARDSIDE
XPERT LITE
SAMSONITE
DKX &
DUFFELS
DUFFELS
AT-6
WHEELED
F2
T-WALL
F1
BUSINESS
CASES
F8
F5
SWISS ARMY
VICTORINOX WERKS
TRAVELER 4.0 &
AVOLVE SPINNERS
F4
SPIN
F11
DELSEY
HELIUM
FUSION LITE 2.0
RICARDO
SAN MATEO &
VENICE
NEW!
DESIGNER
CLOSEOUTS
TRAVEL
ACCESSORIES
DELSEY
HELIUM SUPERLITE
STACKOUT #2
TRAVELPRO
CREW 8
SAMSONITE
XSPACE
PROMOTIONAL
SETS
(FLOORSTACKS)
STACKOUT #1
F7
RICARDO
SAUSALITO
PROMOTIONAL
SETS
(FLOORSTACKS)
PROMO
ACCESSORY
FIXTURE
CONCIERGE
OXFORD CLASSICS
CHELSEA LITES
SAMSONITE
LIFT
CLEARANCE &
DESIGNER
CLOSEOUTS
STACKOUT #3
F15
REVO
CLEARANCE &
LONDON FOG
SETS
NEW!
F12
F9
F6
F3
CLOSEOUTS
HIGH SIERRA
AIRSPEED
CLOSEOUTS
BACKPACKS &
GOLDMINE
DELSEY
HELIUM
BREEZE 3.0
TRAVELPRO
WALKABOUT LITE 4
SAMSONITE
SILHOUETTE 12
AISLE PRIORITY #3
AISLE PRIORITY #2
AISLE PRIOITY #1
PROMOTIONAL
SETS
(FLOORSTACKS)
MEDIUM DOOR
HOME 133
ZOGS - LUGGAGE - SMALL
DELSEY
SAMSONITE
LIFT
PROMOTIONAL
SETS
(FLOORSTACKS)
PROMO
OXFORD CLASSIC
STACKOUT #3
CLEARANCE &
F9
NEW!
DESIGNER
CLOSEOUTS
CLEARANCE &
LONDON FOG
OTHER
SETS
F6
F3
SAMSONITE
CLOSEOUTS
DUFFELS
CALVIN KLEIN
CLOSEOUTS
BACKPACKS &
OTHER
F2
DUFFELS
AT-6
HIGH SIERRA
WHEELED
CHELSEA LITES
DELSEY
HELIUM
FUSION LITE 2.0
RICARDO
ACCESSORY
FIXTURE
CONCIERGE
TRAVEL
ACCESSORIES
F8
F5
F1
F4
NEW
TRAVELPRO
WALKABOUT LITE 4
AISLE PRIORITY #3
STACKOUT #2
SAMSONITE
XSPACE
PROMOTIONAL
SETS
(FLOORSTACKS)
STACKOUT #1
F7
DELSEY
HELIUM
BREEZE 3.0
SAMSONITE
SILHOUETTE 12
AISLE PRIORITY #2
AISLE PRIORITY #1
PROMOTIONAL
SETS
(FLOORSTACKS)
SMALL DOOR
HOME 134

home 2o11 4th quarter execution guide - WOW

Transcription

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