marthastewart.com - Martha Stewart Media Kit

MARTHASTEWART.COM
AT A GL ANCE
For both the inspired user
who is striving to better her
life and for the time-pressed
consumer who is looking
for an immediate solution
through learning, creating and
sharing, marthastewart.com
offers instant solutions and
endless inspiration selected
by our editors and enhanced
by our community.
Who is on marthastewart.com?
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72% women, 28% men
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58% are married
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50% have children in HH
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71% are college educated
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Median age: 41
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Median HHI: $67,500
Source: comScore Plan Metrix Q4 2011
MARTHASTEWART.COM
AN ENGAGED AUDIENCE
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marthastewart.com has 3.6MM average monthly
unique visitors, up 25% vs. 2010
Each unique visitor spends an average of 13 minutes
with us
AT A GL ANCE
Source: comScore Media Metrix Jan-Dec 2011 vs. 2010
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VISITORS TO MARTHASTEWART.COM ARE
PASSIONATE CONSUMERS
The best of MSLO’s assets in one location, featuring extensive depth and detail with instructional videos,
crafts, entertaining ideas, holiday how-to’s and over 15,000 quality recipes
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With 12 MSLO blogs (including Martha’s!) and the extensive network of Martha’s Circle blogs, original
content is posted daily, spanning our signature areas: Food, Entertaining, Kids, Home & Decorating,
Crafts, Gardening, Weddings, Moms, Health, and Community
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2.5x more likely to buy home furnishings online within
last six months
56% more likely to be primary grocery shopper for
household
56% more likely to have purchased food or beverages
online within past month
34% more likely to own a pet
61% more likely to have purchased beauty products
online in last six months
Source: comScore Plan Metrix January 2012 (Base Adults, Women Targets)
Buzz…
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9 “Webby” awards/nominations
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MediaPost named MSLO one of
the “100 Most Important Online
Publishers” in 2011
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OMMA award for Best Integrated
Online Campaign in 2011
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Everyday Food named one of 2011’s
“Best New iPad Apps” by McPheters
& Company’s iMonitor Service
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Martha Stewart Living is currently
the most-pinned media brand on
Pinterest
VISITORS WANT MORE
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Visits per visitor are up 16% from 2010
Visitors returned to marthastewart.com twice as many
times as the average food site and nearly twice as many
times as the average lifestyle site in 2011
Page views are up 5%
Source: comScore Media Metrix Jan-Dec 2011 vs. 2010
Martha Stewart Living and Martha
Stewart Weddings have seen similar
results (Living is currently the mostpinned media brand), with Pinterest
occasionally driving more Web
traffic than Facebook or Twitter over
the past year.
What’s New and Exciting:
APPS
In 2011 we launched and refreshed several Martha Stewart
apps, including:
n Martha Stewart Cocktails app, Whole Living Smoothie app,
Everyday Food app for the iPhone, Martha Stewart Makes
Cookies app, Egg Dyeing 101 app
n New for 2012, we are launching the Craft app!
NEW ADVERTISER UNITS
Join the Chat!
n Martha Stewart’s group of insiders receives your product
and provides valuable consumer insight and feedback
n That feedback is housed in an interactive co-branded
digital unit, highlights the latest buzz around your product
and encourages over 6 million users to ‘join the chat’
Video
n New ROS video content launching in 2012 with expanded
advertiser adjacencies available
RECIPE INTEGRATION
Martha Stewart users are 2x as likely to search for recipes
online. Position your recipes and brand directly in front of
cooking and entertaining enthusiasts as they search for the
perfect recipes.