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2016
I n t e g r at e D
Media Kit
Volume 2 • Number 1
Healio.com/Spine
JANUARY/FEBRUARY 2015
Web Watch
Helmet brand did not
affect concussion rates
There was no difference
in concussion incidence
among high school football
players who had 134,437
exposures when they wore
Riddell, Schutt or Xenith
brand helmets. 13
A SLACK Incorporated® publication
DEGENERATIVE DISEASES
Cost analysis done
for two laminectomy
treatments
Investigators found
lumbar laminectomy
with fusion for grade 1
spondylolisthesis was
more cost effective than
laminectomy alone in a
study with 5 years followup. 9
PRACTICE MANAGEMENT
Specialty spine
organizations revise
lumbar disc disease
definitions
The new definitions are
expected to help spine and
radiology specialists avoid
repeat procedures. 26
COVER STORY
Experts discuss poor alignment as cause of failed
back surgery syndrome, which treatments work
Defined as persistent back or leg pain following back surgery,
failed back surgery syndrome is a broadly defined disorder
that negatively affects thousands of patients each year and a
problem that spine surgeons seem to address more regularly
than ever before.
There is no equivalent term for a condition like failed back
surgery syndrome (FBSS) in other medical specialties, Kern
Singh, MD, of Midwest Orthopaedics at Rush, in Chicago,
told Spine Surgery Today, and therefore the syndrome lends
itself to many mischaracterizations about what FBSS is and
what it is not, he said.
“The problem with using this broad classification is often
the surgery is blamed, but we do not know what the indications for surgery were or the fact that surgery was addressing a particular pathology. Sometimes people undergo back
surgery but actually have hip problems, sacroiliac joint problems or something not related to their back,” Singh, a Spine
Surgery Today Editorial Board member, said. “They have
persistence of pain and blame the spine surgery itself.”
Singh said he does not use the term FBSS unless there is
definable evidence that surgery was indicated and it was for
the diagnosis for which the patient was operated on.
“You have to make sure the surgery is done accurately. Often I see people diagnosed with FBSS who still have residual
stenosis, a nonunion present, or screws or instrumentation
that was incorrectly placed. So they have a reason for the
Cover story continues on page 10
dedicated to spine surgery
Image: Midwest Orthopaedics at Rush
EXCLUSIVES
The only
CLINICAL newspaper
TM
Kern Singh, MD, said poor indications for an initial spine surgery is oftentimes
associated with an outcome deemed as failed back surgery syndrome.
MeetingNewsCoverage
CSRS
Cervical Spine Research
Society Annual Meeting
Dec. 4-6
NASS
North American Spine
Society Annual Meeting
Nov. 12-15
PSRS
Philadelphia Spine Research
Symposium
Oct. 28
All meeting coverage starts on page 14
Researchers find similar efficacy after 5
years for one- and two-level ACDF, CTDR
SAN FRANCISCO — Data presented at the
North American Spine Society Annual Meeting,
here, showed the safety and effectiveness of cervical total disc replacement was maintained at
5-year follow-up regardless of whether the prosthesis was implanted at one or two spinal levels.
Hyun W. Bae, MD, presented the results
for patients in the two treatment arms — onelevel cervical total disc replacement (CTDR)
with the Mobi-C prosthesis (LDR Medical;
Troyes, France) vs. one-level anterior cervical discectomy and fusion (ACDF) and twolevel CTDR with LDR implants vs. two-level
ACDF. He noted only the two-level fusion
results at 5 postoperative years were not comparable to results with the other procedures.
“Two-level fusion does seem to be a different operation in terms of function,” Bae said,
and noted the findings showed that function
tended to drop off in patients who underwent
two-level ACDF as the follow-up approached
5 years.
On the whole, the study showed the four
procedures were good and were associated with
a 90% patient satisfaction rate, according to Bae.
“I think we all believe in ACDF and it certainly is a good operation, but the study really
looks at what happens when you start getting
into multi-level fusions and what they can
cost,” he said.
design.
NewNew
design.
opportunities.
NewNew
opportunities.
For more on this story, see page 6
Failure of diagnosis among reasons for failed back
surgery syndrome
John C. Liu, MD, Chief Medical Editor, Neurosurgery of SPINE SURGERY TODAY
discusses some of the leading causes of failed back surgery syndrome, which
include failure to address proper spinal balance, failure of surgeon judgment and
the continued use of new, unproven spine surgery techniques and technology. 3
A publication of
SST0115pgs1,10-13.indd 1
ver.02
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1 of 2 pages
Volume 2 • Number 2
MARCH/APRIL 2015
Healio.com/Spine
Web Watch
Multiple epidural
injections
Spine surgeon referral
may be appropriate for
some patients who receive
epidural steroid injections
for neck pain and cervical
radiculopathy. 13
A SLACK Incorporated® publication
DEFORMITY
Long-term progression of
childhood AIS varies
Scoliosis curve progression
in adulthood correlated
with curve magnitude
in childhood and fusion
surgery typically halted
later curve progression. 8
IN THE JOURNALS
Navigated,
non-navigated
kyphoplasty may produce
similar outcomes
Research showed
kyphoplasty performed
with or without navigation
technology showed similar
overall rates of cement
leakage. 26
CERVICAL
Cervical plate fixation
positively affects
discectomy outcomes
Anterior cervical plating
yielded greater lordosis
angle after 2-level anterior
cervical discectomy at 1
postoperative year. 15
SPINE CODING SOURCE
Sampling of questions
helps with coding and
billing
This installment of Spine
Coding Source column
discusses CPT coding
perspectives for implant
removal, grafting. 21
COVER STORY
Minimally invasive spine surgery effective
for many indications, but difficult to learn
Techniques and procedures for minimally invasive surgery of
the spine have developed considerably in recent decades and
have since become more popular among spine surgeons, in
some cases even more so than the traditional open approaches,
according to sources who spoke with Spine Surgery Today.
Gary Ghiselli, MD, said he finds minimally invasive surgery (MIS) of the spine more cost-effective than open surgery.
It does more to address the quality of life for patients during
the immediate recovery period, “as well as the long-term viability of the muscles and tissues overlying the spine,” he said.
With experience, published studies have shown complication rates can be equivalent to, but usually less than those
encountered with traditional open approaches, according to
Ghiselli.
“As such, if the same surgical procedure can be performed to
the same technical degree with less tissue damage, then it makes
logical sense that the effectiveness and surgical outcomes should
be at least equivalent, but probably superior,” Ghiselli, of Denver,
said. “There are many published studies that compare the effectiveness of MIS surgery with traditional open surgery that support this statement. Opponents of MIS opine that ‘traditional’
open surgery allows better exposure and access, as well as a more
technically precise operation than can be performed with a MIS
approach. The evidence simply does not support that statement,”
Ghiselli told Spine Surgery Today.
Cover story continues on page 10
Gary Ghiselli, MD, has found minimally invasive spine surgery is cost
effective, but urged caution with all new surgical innovations.
SPORT 8-year results help physicians
manage symptomatic lumbar stenosis
The latest SPORT study results showed that
at 8 years post-treatment some groups of patients with symptomatic lumbar spinal stenosis who opted for conservative care did as
well at long-term follow-up as patients who
underwent surgery.
Earlier results of the Spine Patient Outcomes Research Trial (SPORT) study for
Spine Surgery Today is the only clinical BPA-audited newspaper for health care professionals who
treat or conduct research related to the spine. Published six times per year, Spine Surgery Today
provides timely, balanced reports on clinical issues, socioeconomic topics and spine industry
developments. It also delivers clinically relevant information on surgical techniques, products,
therapies, procedures and technologies used in spine surgery.
Image: Laura Kinser
EXCLUSIVES
Reach Neurosurgeons and Orthopedic
Spine Surgeons in a single publication
this indication suggested surgery offered
more benefits for these patients. However,
Jon D. Lurie, MD, MS, and colleagues updated those results with findings from longer term follow-up of the patients.
According to Lurie, surgery vs. nonoperative treatment varies by patient, symptoms,
degree of activity and other factors. “As a
result, the value of SPORT is not in providing one definitive answer to the question of
whether surgery is better than nonoperative
treatment, but in providing detailed data on
the risks and outcomes of each treatment to
help patients make individualized, shared
decisions,” he told Spine Surgery Today.
Steven J. Atlas, MD, MPH, of Boston,
and Carlo Ammendolia, DC, PhD, of Toronto, provide perspectives.
Spine Surgery Today extends your marketing message to more than 8,000 U.S. physicians*,
including more than 3,100 orthopedic surgeons and more than 3,500 neurosurgeons. No other
publication reaches the entire spine surgery audience.
For more on this story, see page 6
Patients may not always see minimally invasive
surgery benefits
In a Commentary, Scott D. Boden, MD, Chief Medical Editor, Orthopedic Surgery
of SPINE SURGERY TODAY discusses why the costs associated with minimally invasive
spine surgery must be controlled during the transition to a value-based economy. 3
SST0315pgs1,10-13.indd 1
3/2/2015 4:43:27 PM
*Source: Kantar Media, August 2015
Clinical articles on spine surgery procedures
Innovative perspectives by guest spine surgeons
Technique- and technology-focused features
Coverage of the latest clinical trials and studies
Insight into practice management
New coding column for spine surgery
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2 of 2 pages
Delivering relevant, spine-specific coverage
Perspectives. Experts share their viewpoints, provide context
and suggest application to clinical practice. This brings a deeper
understanding and greater participation by our readers.
In the Journals. Our popular column that summarizes key literature
from peer-review journals including:
• Acta Orthopaedica (Scandinavia)
• American Journal of Orthopedics
• Archives of Orthopaedic and
Trauma Surgery
• Canadian Medical Association Journal
• JAMA
• The Bone & Joint Journal
• Journal of Bone and Joint Surgery
• Journal of Neurosurgery
• Journal of Spinal Disorders
and Techniques
• Journal of the American Academy
of Orthopaedic Surgeons
• New England Journal of Medicine
• Neurosurgery
• Orthopedics
• Spine
• Spine Journal
Subspecialty Coverage. Includes:
• All Spine Surgery
• Basic Science
• Biologics
• Cervical Coccygeal
• Concussion
• Deformity
• Degenerative Diseases
• Disc Biology
• Imaging
• Infection
• Lumbar
• Minimally Invasive Surgery
• Myelopathy
• Oncology
• Pain Management
• Pediatrics
• Practice Management
• Sacral, Spinal Cord and Nerves
• Thoracic
• Trauma
Meeting News Coverage. Spine Surgery Today’s award-winning
journalists report on site from major spine meetings, as well as
provide perspectives from key opinion leaders in-print as well as with
online video presentations.
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Editorial Leadership
A multidisciplinary board reflecting the expertise of
the highly specialized spine community.
Daniel Refai, MD
Associate Editor,
Neurosurgery
Atlanta
Michael G. Fehlings, MD, PhD, FRCSC, FACS
Toronto
Scott D. Boden, MD
Chief Medical Editor,
Orthopedic Surgery
Atlanta
Jeffrey A. Goldstein, MD
New York City
John C. Liu, MD
Chief Medical Editor,
Neurosurgery
Los Angeles
Andrew C. Hecht, MD
New York City
Todd J. Albert, MD
New York City
James Kang, MD
Pittsburgh
Gunnar B.J. Andersson, MD, PhD
Chicago
Andrew G. King, MD
New Orleans
Charles L. Branch Jr., MD
Winston Salem, N.C.
Joseph C. Maroon, MD, FACS
Pittsburgh
Evalina L. Burger, MD, BMedSc, MBCHB
Aurora, Colo.
Panayiotis J. Papagelopoulos, MD
Athens, Greece
Ali Bydon, MD
Baltimore
Vikas V. Patel, MD
Aurora, Colo.
Norman B. Chutkan MD, FACS
Phoenix
Raj D. Rao, MD
Milwaukee
Vincent C. Traynelis, MD
Chicago
K. Daniel Riew, MD
St. Louis
William C. Welch, MD, FAANS, FACS, FICS
Philadelphia
Kern Singh, MD
Chicago
David A. Wong, MD, MSc, FRCS(C)
Denver
Joseph Smucker, MD
Carmel, Ind.
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In only two years, Spine Surgery Today
has become the #2 best read spine publication
1
2
2
Top Spine Publications -
#
in Cover-to-Cover Readership
#
in Overall Readership
#
Ad Page Exposure
2,000
1,756
1,800
1,555
1,600
in Ad Page Exposure
1,400
1,247
1,200
Source: Kantar Media Spine Surgery Readership Study, August 2015.
B
n
at
io
Pu
bl
ic
Sp
in
e
Su
rg
e
Pu
b
ry
To
lic
at
io
n
da
y
A
1,000
Source: Kantar Media Spine Surgery Readership Study, August 2015.
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Circulation
The only publication to reach
orthopedic spine surgeons and neurosurgeons
Spine Surgery Today presents unique opportunities to reach the largest audience of spine and
neurosurgeons in a single media buy.
SPECIALTY
CIRCULATION
Orthopedic Spine Surgeons
892
Orthopedic Surgeons
3,181
Neurosurgeons
3,533
Other Specialties performing
spine procedures
2015 Audit Pending
Brand Report
Independent third-party verification of audiences
used in buying and selling of advertising
568
8,174
TOTAL
Distribution: 6x per year
Unlike other spine publications, Spine Surgery
Today offers you the security of a BPAaudited circulation – so you can be sure your
message is received by a verified audience.
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2016 Editorial Calendar
ISSUE
January/
February
AD CLOSING
MATERIAL DUE
12/1/2015
12/17/2015
March/April
2/1/2016
2/16/2016
May/June
4/1/2016
5/16/2016
July/August
6/1/2016
6/17/2016
8/1/2016
8/17/2016
10/3/2016
10/17/2016
September/
October
November/
December
FEATURED TOPICS
Sagittal balance
LSRS
Pediatric deformity
BONUS DISTRIBUTION
American Academy of Orthopaedics Surgeons (AAOS)
Annual Meeting
American Association of Neurological Surgeons
(AANS) Annual Scientific Meeting; The International
Society for the Advancement of Spine Surgery (ISASS)
Annual Conference
Interbody fusion
AAOS; ISASS; LSRS; CNS/AANS Spine
Pain management
AANS
Sports and the spine
IMAST
North American Spine Surgery (NASS) Annual
Meeting; Annual Meeting of the Congress of
Neurological Surgeons (CNS)
Spine motion
EuroSpine; NASS; CNS
(Editorial content subject to change)
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1 of 4 pages
Effective Rate Date: January 2016 for all advertisers.
Volume 2 • Number 1
Web Watch
Helmet brand did not
affect concussion rates
There was no difference
in concussion incidence
among high school football
players who had 134,437
exposures when they wore
Riddell, Schutt or Xenith
brand helmets. 13
A SLACK Incorporated® publication
EXCLUSIVES
RATES
Healio.com/Spine
JANUARY/FEBRUARY 2015
1. Black-and-White rates:
Frequency
COVER STORY
Experts discuss poor alignment as cause of failed
back surgery syndrome, which treatments work
Cost analysis done
for two laminectomy
treatments
Investigators found
lumbar laminectomy
with fusion for grade 1
spondylolisthesis was
more cost effective than
laminectomy alone in a
study with 5 years followup. 9
PRACTICE MANAGEMENT
Specialty spine
organizations revise
lumbar disc disease
definitions
The new definitions are
expected to help spine and
radiology specialists avoid
repeat procedures. 26
Defined as persistent back or leg pain following back surgery,
failed back surgery syndrome is a broadly defined disorder
that negatively affects thousands of patients each year and a
problem that spine surgeons seem to address more regularly
than ever before.
There is no equivalent term for a condition like failed back
surgery syndrome (FBSS) in other medical specialties, Kern
Singh, MD, of Midwest Orthopaedics at Rush, in Chicago,
told Spine Surgery Today, and therefore the syndrome lends
itself to many mischaracterizations about what FBSS is and
what it is not, he said.
“The problem with using this broad classification is often
the surgery is blamed, but we do not know what the indications for surgery were or the fact that surgery was addressing a particular pathology. Sometimes people undergo back
surgery but actually have hip problems, sacroiliac joint problems or something not related to their back,” Singh, a Spine
Surgery Today Editorial Board member, said. “They have
persistence of pain and blame the spine surgery itself.”
Singh said he does not use the term FBSS unless there is
definable evidence that surgery was indicated and it was for
the diagnosis for which the patient was operated on.
“You have to make sure the surgery is done accurately. Often I see people diagnosed with FBSS who still have residual
stenosis, a nonunion present, or screws or instrumentation
that was incorrectly placed. So they have a reason for the
Cover story continues on page 10
Kern Singh, MD, said poor indications for an initial spine surgery is oftentimes
associated with an outcome deemed as failed back surgery syndrome.
MeetingNewsCoverage
CSRS
Researchers find similar efficacy after 5
years for one- and two-level ACDF, CTDR
Cervical Spine Research
Society Annual Meeting
Dec. 4-6
NASS
North American Spine
Society Annual Meeting
Nov. 12-15
PSRS
Philadelphia Spine Research
Symposium
Oct. 28
All meeting coverage starts on page 14
SAN FRANCISCO — Data presented at the
North American Spine Society Annual Meeting,
here, showed the safety and effectiveness of cervical total disc replacement was maintained at
5-year follow-up regardless of whether the prosthesis was implanted at one or two spinal levels.
Hyun W. Bae, MD, presented the results
for patients in the two treatment arms — onelevel cervical total disc replacement (CTDR)
with the Mobi-C prosthesis (LDR Medical;
Troyes, France) vs. one-level anterior cervical discectomy and fusion (ACDF) and twolevel CTDR with LDR implants vs. two-level
ACDF. He noted only the two-level fusion
results at 5 postoperative years were not comparable to results with the other procedures.
“Two-level fusion does seem to be a different operation in terms of function,” Bae said,
and noted the findings showed that function
tended to drop off in patients who underwent
two-level ACDF as the follow-up approached
5 years.
On the whole, the study showed the four
procedures were good and were associated with
a 90% patient satisfaction rate, according to Bae.
“I think we all believe in ACDF and it certainly is a good operation, but the study really
looks at what happens when you start getting
into multi-level fusions and what they can
cost,” he said.
3x
6x
12x
18x
24x
36x
48x
60x
72x
96x
120x
144x
196x
252x
$3,205
$3,165
$3,125
$3,085
$3,045
$3,005
$2,965
$2,925
$2,885
$2,845
$2,805
$2,770
$2,735
$2,700
3/4 Page
2,860
2,820
2,785
2,750
2,715
2,680
2,645
2,610
2,575
2,540
2,500
2,470
2,440
2,400
2,375
Island/Half Page
2,345
2,315
2,285
2,255
2,225
2,200
2,170
2,140
2,110
2,080
2,055
2,025
2,000
1,975
1,950
1/3 Page
1,925
1,895
1,875
1,850
1,825
1,805
1,790
1,755
1,730
1,705
1,685
1,660
1,640
1,620
1,600
1/4 Page
1,580
1,555
1,535
1,515
1,500
1,480
1,465
1,440
1,420
1,400
1,380
1,360
1,345
1,330
1,315
1/8 Page
1,295
1,275
1,260
1,245
1,230
1,210
1,195
1,180
1,165
1,150
1,130
1,115
1,100
1,090
1,075
Color: In addition to earned black-and-white rates.
For more on this story, see page 6
Failure of diagnosis among reasons for failed back
surgery syndrome
Charge per color per page or fraction
Standard color
$710
Matched color
860
Metallic color
1,230
Four color
2,000
Four color + PMS
2,705
Four color + Metallic
3,060
John C. Liu, MD, Chief Medical Editor, Neurosurgery of SPINE SURGERY TODAY
discusses some of the leading causes of failed back surgery syndrome, which
include failure to address proper spinal balance, failure of surgeon judgment and
the continued use of new, unproven spine surgery techniques and technology. 3
SST0115pgs1,10-13.indd 1
1x
$3,250
King Page
Image: Midwest Orthopaedics at Rush
DEGENERATIVE DISEASES
Circulation: 8,174
1/9/2015 9:51:51 AM
Click to view print advertising terms and conditions
Advertising Office: SLACK Incorporated
Vice President, Sales and Marketing: Patrick Duffey
[email protected], ext. 262
Sales Administrator: Denise Ulrich
[email protected] ext. 475
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A spread counts as two insertions. Full page and
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2 of 4 pages
Effective Rate Date: January 2016 for all advertisers.
Discounts
ISSUANCE AND CLOSING
Editorial
1.New Advertiser/Product Incentive: New product/advertisers receive a 5%
discount off all advertising placed in 2016 with a minimum 3 ad commitment.
This discount may be combined with the Continuity Incentive. To qualify as a
new product/advertiser, the advertisement must either be for a:
a)company that has not advertised in a SLACK Orthopedics publication in
the past calendar year
b)new product from a company currently advertising with SLACK
Orthopedics
c) new indication for an existing product currently advertising in SLACK
Orthopedics
1 First Issue: March 2014
2.Frequency: 6 times per year
3. Issue Dates: Second week of the month of issue
4. Mailing Date & Class: Mails within the month of issue; Periodical Class.
5. Extensions and Cancellations:
a)Extensions: If an extension date for material is agreed upon and material
is not received by the Publisher on the agreed date, the advertiser will be
charged for the space reserved.
b)Cancellations: If, for any reason, an advertisement is cancelled after the
closing date, the Publisher reserves the right to repeat a former ad at full
rates. If the advertiser has not previously run an ad, the advertiser will be
charged for the cost of space reserved. Neither the advertiser nor its agency
may cancel advertising after the closing date.
1. General Editorial Direction: Spine Surgery Today strives to be the global,
definitive information source for health care professionals who treat or conduct
research related to spine by delivering timely, accurate, authoritative and
balanced reports on the clinical issues, socioeconomic topics and spine industry
developments, as well as presenting clinically relevant information on the
surgical techniques, products, procedures and technologies used in spine surgery.
2. Orthopedics Combination Discount: Commit to all 6 issues of Spine Surgery
Today and get 6 free ads of comparable size in ORTHOPEDICS (for example a
King 4C in ORTHOPEDICS TODAY earns a Full Page 4C ad in ORTHOPEDICS).
3. Global Continuity Incentive: To encourage companies to advertise more
consistently, the Global Continuity Incentive allows advertisements for
an individual product family (Knee, Hip, etc.) to receive a discount based
upon the number of issues in which they advertise across all SLACK
Orthopedics Publications. Issue insertions do not need to be consecutive.
This program may be combined with the New Advertiser/Product Incentive
Program.
a) 6 issues = 5% off d) 24 issues = 20% off
b) 12 issues = 10% off e) 30 issues = 25% off
c) 18 issues = 15% off
4. SLACK Corporate Discount: Take advantage of SLACK’s advertising, custom
publishing, event management and other marketing services in 2016 and
earn valuable discounts in 2017. Spend levels achieved in the year 2016
will determine your Corporate Discount savings in 2017 based on a total
net spend.
5. When taking advantage of more than one discount program, discounts must
be taken in the following order:
Gross Cost:
a) Less New Advertiser/Product Incentive
b) Less Global Continuity Incentive
c) Less SLACK Corporate Discount
d) Less 15% Agency Discount
Equals Net Cost
2. Average Issue Information:
a) Average number of articles per year: 300
b) Average article length: 600 words
3. Origin of Editorial:
a) Staff Written: 50%
b) Solicited: 30%
c) Submitted: 5%
d) Articles or abstracts from meetings or other publications: 15%
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3 of 4 pages
Effective Rate Date: January 2016 for all advertisers.
CIRCULATION
General Information
1. Description of Circulation Parameters:
a) Neurologists, Pediatric Orthopedic Surgeons, Reconstructive Orthopedic
Surgeons, Orthopedic Spine Surgeons, Sports Medicine Orthopedic
Surgeons, Orthopedic Surgeons, Orthopedic Trauma Surgeon, Physical
Medicine and Rehabilitation Physicians, General Surgeons, Neurosurgeons,
Pediatric Neurosurgeons.
1. Requirements for Advertising Acceptance: Advertisements for professional
and non-professional products or services are accepted provided they are in
harmony with the policy of service to the healthcare profession and subject to
Publisher’s approval. Non-professional product and service advertisers must
submit ad copy two weeks prior to closing date.
2. New Product Releases: Yes
3. Editorial Research: Yes
4. Ad Format and Placement Policy:
a)Format: within articles
b) Ads rotated: Yes
5. Ad/Edit Information: 50/50 Ad/Edit Ratio
6. Value-Added Services:
a) Bonus Distribution: See Editorial Calendar
b) Product Update Section: Space available basis
c) Advertiser Index
7. Online Advertising Opportunities: Contact your sales representative or visit
Healio.com/SST.
8. Additional Advertising Opportunities
a) BRC Inserts: See insert information under 5b on page 10 for specifications.
b) Split-run advertising: Contact publisher for information
9. Reprint Availability: Yes, email [email protected].
10. Publisher’s Liability: Publisher shall not be liable for any failure to print,
publish, or circulate all or any portion of any issue in which an advertisement
accepted by Publisher is contained if such failure is due to acts of God, strikes,
war, accidents, or other circumstances beyond Publisher’s control.
Specialty:
Total
Orthopedic Spine Surgeons
892
Orthopedic Surgeons
3,181
Neurosurgeons
3,533
Other Specialties performing spine procedures
TOTAL:
568
8,174
2. Demographic Selection Criteria:
a)Age: N/A
b)Prescribing: N/A
c) Circulation distribution:
Controlled: 100%
Request (non-postal): 0%
d) Paid information:
Association members: N/A
Is publication received as part of dues? No
e) Subscription rates: U.S.:
$174/yr. individual; outside U.S. add $78 per/yr.
3. Circulation Verification:
a) Audit: Business Publication Audits Worldwide (BPA)
b) Mailing House: Publishers Press
4.Coverage: Date and source of breakdown: BPA Audit Pending
5. Anticipated circulation modifications or changes effective January 2016:
a) Additions: None
b) Modifications: None
c) Deletions: None
d) Estimated total circulation for 2016: 8,174
11. Indemnification of Publisher: In consideration of publication of an
advertisement, the advertiser and the agency, jointly and separately, will
indemnify, defend, and hold harmless the magazine, its officers, agents,
and employees against expenses (including legal fees) and losses resulting
from the publication of the contents of the advertisement, including without
limitation, claims or suits for libel, violation of right of privacy, copyright
infringements, or plagiarism.
12. Competitor Information: Spine Surgery Today does not accept advertisements
that contain competitor(s’) names, publication covers, logos or other content.
13.Advertorials: In order to be considered for acceptance, advertisements or
inserts which contain text or copy describing a product or surgical technique,
must be substantially different in text and font of the receiving publication and
the word “ADVERTORIAL” or “ADVERTISEMENT” will be prominently displayed
in 10 point black type in ALL CAPS at the center top of each page.
14. Billing Policy: Billing to the advertising agency is based on acceptance by the
advertiser of “dual responsibility” for payment if the agency does not remit
within 90 days. The Publisher will not be bound by any conditions, printed or
otherwise, appearing on any insertion order or contract when they conflict
with the terms and conditions of this rate card.
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4 of 4 pages
Effective Rate Date: January 2016 for all advertisers.
AD Specifications
1.
INSERT INFORMATION
Available Advertising Unit Sizes:
Ad sizes:
Non-bleed
(Live area) sizes:
Width
King Spread
King Page
3/4 Page (Vertical)
3/4 Page (Horizontal)
Island 1/2 Page
Island Spread
1/2 Page (Vertical)
1/2 Page (Horizontal)
1/3 Page
1/4 Page (Vertical Block)
1/4 Page (Horizontal Block)
1/4 Page (Vertical Strip)
1/4 Page (Horizontal Strip)
1/8 Page (Vertical Block)
1/8 Page (Horizontal Block)
20.5"
10"
7.05"
10"
7.13"
14.6"
4.68"
10"
4.68"
4.68"
7.13"
2.23"
10"
2.23"
4.68"
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
Trim sizes:
Height
Width
13.5"
13.5"
13.5"
10"
10"
10"
13.5"
6.5"
10"
6.25"
4.75"
13.5"
3"
6.25"
2.84"
21"
10.5"
7.55"
10.5"
7.63"
15.1"
5.18"
10.5"
5.18"
5.18"
7.63"
2.73"
10.5"
2.73"
5.18"
Height
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
14"
14"
14"
10.5"
10.5"
10.5"
14"
7.0"
10.5"
6.75"
5.25"
14"
3.5"
6.75"
3.34"
a) Trim size of journal: 10.5" x 14"
b) To view thumbnails of ads specs, visit healio.com/slackadspecs.
For spread ads, keep content (images/text) 1/4" in on each side of the gutter.
For bleed ads, add 1/8" on all sides of trim size.
2. Paper Stock:
a) Inside pages: 40# coated
b) Covers:
70# coated
3. Type of Binding: Saddle-stitch or Perfect bound
4. Ad Requirements: For specifications, go to:
healio.com/slackadspecs
Color Proofs: One proof made from supplied files and
meeting SWOP specifications must be provided with data
file. Proof must be at 100% of the print size. Publisher
accepts Kodak approvals, Matchprints, Chromalins, Highend Epson Quality or Iris Digital Proofs.
If only color lasers are furnished, color match
on press cannot be guaranteed.
Note: Spread ads should be sent as a one-page file.
1. Availability and Acceptance:
a) Availability: Two- to eight-page inserts are available
full run. Demographic and/or geographic inserts are also
available.
b) Acceptance: A paper sample of the insert must be
submitted to the Publisher for approval.
2. Insert Charges:
a) Furnished inserts: Billed at black-and-white space rate at
frequency earned on a page-for-page basis, plus a $395
non-commisionable tip-in fee.
b) A-size inserts: Charged at the island/half page rate.
c) Tabloid-size inserts: Charged at the king page rate.
3. Sizes and Specifications:
No. of Pages
Paper Stock
Max
Min
Max
Micrometer
Reading
2 page (one leaf) 80# coated text 70# coated text
.004"
4, 6, 8 page
.004"
70# coated text 60# coated text
a)Full-size inserts: Supplied untrimmed, printed, folded
(except single leaf), and ready for binding. Varnished
inserts are acceptable at the Publisher’s discretion.
b) A -size inserts: Supply size 8 1/8” x 11” pre-trimmed on
head and face. 1/8” foot trim.
4.Trimming: Trimming of oversized inserts will be charged
at cost. Keep live matter 1/2” from trim edges and 3/16” from
gutter trim. Inserts are jogged to foot. Trims 1/8” from head,
face and foot.
5.BRCs:
a)Pricing: Charge is $395 when accompanied by a minimum
of an island/half page advertisement.
Non-Commissionable.
b) BRC Specifications: 31/2” x 5” minimum to 4 1/4” x 6”
maximum; perforated with 1/2” lip (from perforation) for
binding. Add 1/8” for foot trim. Cardstock minimum: 75#
bulk or higher.
6.Quantity: 10,000 (estimated). Exact quantity will be given
upon Publisher’s approval of insert (or call Publisher prior
to closing date).
7.Shipping: Inserts must be shipped in cartons and have
publication name, issue date, and insert quantity clearly
marked. Inserts shipped in e-containers cannot be verified
and SLACK will not be responsible for shortages on press.
contact information
Insertion Orders
Send product insertion
orders and ad materials to:
Denise Ulrich
Sales Administrator
Spine Surgery Today
c/o SLACK Incorporated
6900 Grove Road
Thorofare, NJ 08086-9447
[email protected]
856-848-1000 x475
Fax: 856-848-6091
Send inserts to:
Mark Henson
Spine Surgery Today
Publishers Press
100 Frank E. Simon Ave.
Shepherdsville, KY 40165
Media: CDs and DVDs. Ads will not be accepted
via email. Ftp site available.
5. Disposition of Ad Material: Ad material will be
held one year from date of last insertion and then
destroyed unless notified otherwise in writing.
terms and conditions
Click to view print advertising terms and conditions
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Sources
1 of 3 pages
Reach doctors online.
When accessing clinical information, physicians don't rely
on one source – they use both print and online.
Digital sources of information continue to increase their value to physicians.
Healio now with responsive design!
Professional Internet Usage
All physicians
KOLs
Smartphone
89% 57%
1+ times daily
Digital Devices Used for Professional Purposes
4+ times daily
Medical Publications
are among doctors’ top most
important sources of information
Tablet
84% 91% 56% 66%
All physicians
KOLs
71 61
%
Print
%
Online
All physicians
KOLs
Physicians age <35 ranked medical
publications accessed online as
1
#
their most important source of information.
Source: All data from the Kantar Media, Sources & Interactions Study, September 2014 and March 2015 Medical/Surgical Edition.
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Interactions
2 of 3 pages
Top tasks Physicians performed: Desktop/Laptop/Computer.
84
%
Participate in
educational activities
71
%
Consider the facts.
Read professional
news updates
75
%
Read articles from
medical publications
71
%
Access meetings/convention
information
Add Healio to
your multichannel
marketing plans.
Healio.com/Spine is the online
home of Spine Surgery Today
Source: All data from the Kantar Media, Sources & Interactions Study, September 2014 and March 2015 Medical/Surgical Edition.
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Opportunities
3 of 3 pages
Let us create a multichannel program for you.
Right now you could be engaging thousands of specialists with the right content and multichannel strategy.
Healio.com extends the audience connection of SLACK’S respected and trusted publications,
offering specialty-specific sponsorship and contextual advertising opportunities.
And with its responsive design, your message will be optimized for best viewability and engagement.
Healio.com 2016 online advertising opportunities
CONVENTION
OPPORTUNITIES
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delivered daily
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Create a multichannel media strategy.
What can Spine Surgery Today do for you?
Volume 2 • Number 2
MARCH/APRIL 2015
Healio.com/Spine
Web Watch
Multiple epidural
injections
Spine surgeon referral
may be appropriate for
some patients who receive
epidural steroid injections
for neck pain and cervical
radiculopathy. 13
A SLACK Incorporated® publication
DEFORMITY
Long-term progression of
childhood AIS varies
Scoliosis curve progression
in adulthood correlated
with curve magnitude
in childhood and fusion
surgery typically halted
later curve progression. 8
IN THE JOURNALS
Navigated,
non-navigated
kyphoplasty may produce
similar outcomes
Research showed
kyphoplasty performed
with or without navigation
technology showed similar
overall rates of cement
leakage. 26
CERVICAL
Cervical plate fixation
positively affects
discectomy outcomes
Anterior cervical plating
yielded greater lordosis
angle after 2-level anterior
cervical discectomy at 1
postoperative year. 15
SPINE CODING SOURCE
Sampling of questions
helps with coding and
billing
This installment of Spine
Coding Source column
discusses CPT coding
perspectives for implant
removal, grafting. 21
COVER STORY
Minimally invasive spine surgery effective
for many indications, but difficult to learn
Techniques and procedures for minimally invasive surgery of
the spine have developed considerably in recent decades and
have since become more popular among spine surgeons, in
some cases even more so than the traditional open approaches,
according to sources who spoke with Spine Surgery Today.
Gary Ghiselli, MD, said he finds minimally invasive surgery (MIS) of the spine more cost-effective than open surgery.
It does more to address the quality of life for patients during
the immediate recovery period, “as well as the long-term viability of the muscles and tissues overlying the spine,” he said.
With experience, published studies have shown complication rates can be equivalent to, but usually less than those
encountered with traditional open approaches, according to
Ghiselli.
“As such, if the same surgical procedure can be performed to
the same technical degree with less tissue damage, then it makes
logical sense that the effectiveness and surgical outcomes should
be at least equivalent, but probably superior,” Ghiselli, of Denver,
said. “There are many published studies that compare the effectiveness of MIS surgery with traditional open surgery that support this statement. Opponents of MIS opine that ‘traditional’
open surgery allows better exposure and access, as well as a more
technically precise operation than can be performed with a MIS
approach. The evidence simply does not support that statement,”
Ghiselli told Spine Surgery Today.
Cover story continues on page 10
Patrick Duffey
Joan-Marie Stiglich, ELS
Vice President, Sales and Marketing,
Surgery and Related Sciences
Chief Content Officer
Carolyn Boerner
Director of Sales Administration
[email protected], ext. 355
Gary Ghiselli, MD, has found minimally invasive spine surgery is cost
effective, but urged caution with all new surgical innovations.
SPORT 8-year results help physicians
manage symptomatic lumbar stenosis
The latest SPORT study results showed that
at 8 years post-treatment some groups of patients with symptomatic lumbar spinal stenosis who opted for conservative care did as
well at long-term follow-up as patients who
underwent surgery.
Earlier results of the Spine Patient Outcomes Research Trial (SPORT) study for
Publishing Office:
[email protected], ext. 262
Image: Laura Kinser
EXCLUSIVES
Advertising Office:
this indication suggested surgery offered
more benefits for these patients. However,
Jon D. Lurie, MD, MS, and colleagues updated those results with findings from longer term follow-up of the patients.
According to Lurie, surgery vs. nonoperative treatment varies by patient, symptoms, degree of activity and other factors.
“As a result, the value of SPORT is not in
providing one definitive answer to the
question of whether surgery is better than
nonoperative treatment, but in providing
detailed data on the risks and outcomes of
each treatment to help patients make individualized, shared decisions,” he told Spine
Surgery Today.
Steven J. Atlas, MD, MPH, of Boston,
and Carlo Ammendolia, DC, PhD, of Toronto, provide perspectives.
For more on this story, see page 6
Kristine Houck, MA, ELS
Editor in Chief
Gina Brockenbrough, MA
Managing Editor, Orthopedics Today
Denise Ulrich
Susan Rapp
Sales Administrator
Executive Editor, Orthopaedics Today Europe
[email protected], ext. 475
John Kain
Circulation Manager
Patients may not always see minimally invasive
surgery benefits
In a Commentary, Scott D. Boden, MD, Chief Medical Editor, Orthopedic Surgery
of SPINE SURGERY TODAY discusses why the costs associated with minimally invasive
spine surgery must be controlled during the transition to a value-based economy. 3
SST0315pgs1,10-13.indd 1
3/4/2015 11:23:17 AM
6900 Grove Road
Thorofare, New Jersey 08086-9447
800-257-8290 • 856-848-1000
Fax 856-848-6091
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