Summer 2014 - Deutsch

INITIATIVE
ISSUE 2 • SUMMER 2014
1
THE MAGAZINE FOR MEMBERS OF THE GERMAN-BRITISH CHAMBER OF INDUSTRY & COMMERCE
2 CHAIRMAN’S REPORT 2013 ❚
Spring Global Mail–
für Ihren Erfolg in Großbritannien
Viele namhafte Unternehmen setzen auf uns, Sales-Agent der Royal Mail, wenn es
um den Versand von Mailings, Briefpost, Katalogen oder Paketen nach Großbritannien
geht. Als weltweit führender internationaler Postdienstleister bieten wir kostengünstige
Versandlösungen rund um den Globus.
Profitieren Sie auch von unseren individuellen Lösungen rund um das
Thema internationale Retourenlogistik: Nutzen Sie unser Retourenmanagement
als Umsatz-Turbo im grenzüberschreitenden Handel.
Rufen Sie uns an –
gern beraten wir Sie persönlich.
Telefon: +49 (0)2203/9785-517
E-Mail: [email protected]
INITIATIVE
3
THE MAGAZINE FOR MEMBERS OF THE GERMAN-BRITISH CHAMBER OF INDUSTRY & COMMERCE
A clear message
The recent European Elections have sent
a clear message to the governments of
the EU member states. The electorate no
longer believes in the European project to
the same extent as in the past. Of course
a protest vote element may have played
a role but this should not be used as an
excuse not to make changes.
European leaders need to address the underlying issue that a significant
share of the population of most member states no longer sees a benefit,
be it economic or political, in belonging to the Club. I think this view is
unjustified, but it does exist, and therefore the European Union, together
with the governments of the member states, needs to do a much better
job of communicating the tremendous benefits the EU has brought to all.
In an ever more interdependent world, we should also not forget that the
EU has to be more than just a free trade area. To shy away from our joint
political responsibilities is not possible, as doing so, would have a significant
negative economic effect in the medium term. Recent events in the
Ukraine have demonstrated again that Europe urgently needs to develop
common answers to events occurring around it. Individual member states
may have different views on various matters, but this should not stop
them from developing and supporting a common position. Only in a joint
effort will the countries of Europe be strong enough to make their voice
effectively heard.
As the economic well-being is often the most important factor influencing
electoral choices, the positive news about the UK’s economy should enable
the government to take a more constructive outlook on Europe. This
change in outlook is necessary as only a positive approach will convince
the other member states to consider accommodating British demands.
The German Chancellor has been particularly willing to listen to the Prime
Minister’s views, but he has to make it clear as a matter of urgency how he
would like to change the workings of the European Union. The noisy but
vague criticism of the past few years will not be enough to modernise the
Union. Without concrete reform proposals the patience of other member
states will eventually start to wear thin and an opportunity to change the
EU for the better may be missed.
Dr Ulrich Hoppe
Director General, German-British Chamber of Industry & Commerce
CONTENTS
4 CHAMBER & MEMBERS' NEWS
5 CHAMBER GOLF TOURNAMENT
6 CHAMBER CONTACTS
8 EVENTS DIARY
10 EVENTS CALENDAR
11 LEGAL COMMENT – VAT PACKAGE 2015
12 GERMANY INVESTS – SURVEY RESULTS PART 2
14 BUSINESS TO BUSINESS
15 STATISTICS / BUSINESS NEWS
Cover photo: ©samott – Fotolia.com
❚ CONTENTS 3
sustaining members
3
4 CHAMBER & MEMBERS’ NEWS ❚
Chamber news
“Successful in Germany” – German-British Chamber organises
a seminar for British entrepreneurs in London
The German-British Chamber is organising a seminar called
“Successful in Germany” at One Great George Street in London
on 8 October 2014.
The half-day seminar will provide participants with all the
necessary information about entering the German market.
Presentations include market-entry strategies, legal and tax issues,
how to start a business in Germany and a case study by a British
company already successfully active in Germany.
The seminar is aimed at British entrepreneurs planning to enter
the German market as well as at companies having already gained
some experience and kindly sponsored by NRW Invest, the inward
investment agency for the state of North Rhine-Westphalia.
The seminar will start at 9.30am, finish at 1.00pm and is free to
attend. For further information please contact Sven Riemann on
020 7976 4185, email [email protected]
Participants at the 2013 event
Round-up of Chamber events
On Thursday, 27 March some 50 members and contacts in the
Scotland region were welcomed to the 10th Annual Reception
at the Edinburgh International Conference Centre. It was hosted
by both the President of the German-British Chamber Scotland
Committee, Hans Rissmann OBE and the Chairman, Max Scharbert.
On Thursday, 8 May, Avocets Consulting hosted a highly interactive
workshop at the German-British Chamber on ‘Presenting with
Impact to International Audiences’. John Waterman (above left)
explained key techniques on how to effectively shape presentations
for international audiences. The seminar was attended by over 20
participants who found the topic engaging.
Geldards LLP hosted a networking reception for around 40 members
and contacts in the East Midlands on Tuesday, 25 February at their
offices in Nottingham.
Among them (pictured below) are Eric Allen of Kodiak Industrial Ltd,
Andrew Borkowski of Geldards LLP and Jens Mullak of the Invest in
Nottingham Club.
Anglo-German specialists
Our German Desk specialises in advising organisations from German speaking countries looking
to invest in the UK. The members of our German Desk are fluent German speakers.
Services
Why not contact us?
Mergers & acquisitions
Agencies & distribution
Franchising
Commercial agreements
Company law
Corporate
Employment law
Employment litigation
Information technology
Intellectual property
Commercial litigation
Dispute Resolution
Stuart Miller
E
[email protected]
DD +44 (0)20 7553 9936
Edzard Clifton-Dey
E
[email protected]
DD +44 (0)20 7553 6003
Ian Baker
E
[email protected]
DD +44 (0)20 7553 6004
Aylesbury House 17-18 Aylesbury Street London EC1R 0DB
T +44 (0)20 7553 9930 F +44 (0)20 7490 5060 I millerrosenfalck.com
Miller Rosenfalck is the trading name of Miller Rosenfalck LLP, a limited liability partnership registered in
Member of Warwick Legal Network,
England under No. OC301257 authorised and regulated by the Solicitors Regulation Authority
an international association of independent
(SRA No.353380). A list of members is available for inspection at the above address.
law firms. www.warwicklegal.com
6 GOLF TOURNAMENT ❚
Invitation to Chamber golf tournament
The Reunification Day Golf Tournament
of the German-British Chamber and the
German banking community will take place
at Brookmans Park Golf Club, Brookmans
Park in Hertfordshire on 3 October 2014.
The stunning mature parkland venue offers a challenging
and rewarding course which can be enjoyed by players of
all levels and abilities.
Play will commence at 8.30am and the day includes
morning rolls and coffee, full lunch, presentation buffet
and 27 holes in 18 hole Stableford and 9 hole Texas
Scramble formats. Team and individual competition
prizes will be presented at the venue.
Teams of four as well as individual players are welcome
to take part, providing the ideal opportunity to spend
time with colleagues or clients.
For more information and registration please visit www.germanbritishchamber.co.uk
SIC Properties GmbH
Executive accommodation needed?
We are a British/German property group
providing luxury short-term furnished loft-style
apartments in the heart of Berlin and Leipzig.
www.m44.de | www.loft-living-leipzig.de
SIC Properties GmbH • [email protected] • +49 (0)177 -785-1234
❚ MEMBERS’ NEWS / CHAMBER CONTACTS 7
RGB Jenkins & Co successful at Managing IP Global
Awards 2014 for the second time
Following Jenkins' success in last year’s Managing Intellectual
Property Global Awards when they were voted UK Patent Prosecution
Firm of the Year 2013, the member company has been awarded UK
Trade Mark Firm of the Year in 2014.
For over 75 years, Jenkins has been helping business to gain
competitive edge by safeguarding and enhancing intellectual property
rights. www.jenkins.eu
Anneke Edmonds of member
company Inbound Marketing Ltd
(right) held a workshop on ‘How to
Use Social Media to Your Strategic
Advantage’ as part of an on-going
commitment to mentor and guide
start-ups and medium-sized businesses
in Berlin, Germany in collaboration with Andrea Peters, CEO of
media.net berlinbrandenburg. Inbound Marketing Ltd supports
businesses in strategic digital marketing when entering English
speaking markets. www.inboundpro.com
ECBM helps to develop new online language
course for the travel and tourism industry
The European College of Business and Management (ECBM)
specialises in the provision of customised business and
management programmes by working in close partnership with
employers and UK universities.
With 700 – 900 students from Germany attending Professional
Development Programmes at its London premises each year, the
key objective is to improve students’ language competence and
professional skills in a vocational context.
Now the college is looking closely at the Travel and Tourism
Industry and what drives demand for linguistic competence in this
sector. The ECBM is a partner in the SLEST 2.0 (European Linguistic
Standard for Professionals in Tourism) project within the European
Union Lifelong Learning Programme.
Higher education institutions from six European countries are
collaborating to create an online language programme for
professionals working in various sectors within the travel and
tourism industries.
The material will be designed to enable workers to learn languages
autonomously and effectively without the need for constant
tutor supervision. The course will be available in English, German,
Spanish and Italian and participants will be able to attain level A2
and B1 of the European Framework of Reference for Languages
upon successful completion.
More project details can be found online on www.slest2-0.eu.
For further information please contact Sara Iles at the
European College of Business and Management, email
[email protected].
CHAMBER CONTACTS
Honorary Officers /
Präsidium und Vorstand
Patron / Schirmherr
HE Dr Peter Ammon
Ambassador of the Federal
Republic of Germany
President / Präsident
Sir Nigel Broomfield, KCMG
Vice-Presidents / Vizepräsidenten
Sir Michael Arthur, KCMG
Robert A Bischof
SCCO International Ltd
George W von Mallinckrodt, KBE, KCSG
Schroders plc
Franz W Smet
ACI Group Ltd
Prof Barry Stickings, CBE
Councillors / Vorstandsmitglieder
Chairman / Vorsitzender
Dr Klaus Peter Fouquet
Robert Bosch Ltd
Vice-Chairperson / Stellv. Vorsitzende
Patricia Godfrey
Nabarro
Councillors / Vorstandsmitglieder
Roland Aurich
Siemens plc
Marcus Breitschwerdt
Daimler AG
Armin Brestrich
KfW IPEX-Bank GmbH, London
Jean-Louis Evans
TÜV Süd Product Service Ltd
Dr Stefan Georg
Delta Economics
Dr Ulrich Hoppe
German-British Chamber of Industry
& Commerce
Simon Jonsson
KPMG LLP
Frank Kuhnke
Deutsche Bank AG, London
Clemens M Richter
CMR Controls Ltd
Carsten W Scheffel
Allianz Global
Corporate & Specialty
Holger Wessling
DZ Bank AG, London
Nigel R Wood
The Wilkes Partnership
Company Secretary
Chris Putt
Speechly Bircham LLP
Management / Geschäftsführung
Dr Ulrich Hoppe
Director General /
Hauptgeschäftsführer
Tel: +44 (0)20 7976 4110
Thesy Lobitzer
PA to Director General / Assistentin
des Hauptgeschäftsführers
Tel: +44 (0)20 7976 4112
Finance & Organisation
Sabine Marland
Head of Finance & Organisation /
Leiterin Finanzen & Organisation
Tel: +44 (0)20 7976 4120
Kai Daniel
Finance & Organisation /
Finanzen und Organisation
Tel: +44 (0)20 7976 4187
Marketing Services
Sven Riemann
Head of Marketing Services /
Leiter Marketing Services
Tel: +44 (0)20 7976 4185
Marguerite McCaughan
Marketing Services
Tel: +44 (0)20 7976 4183
Jana Lindner
Press & Public Relations /
Presse- & Öffentlichkeitsarbeit
Tel: +44 (0)20 7976 4188
Members’ Services
Evelyn Mensah
Manager Membership & Events /
Mitgliedschaft & Veranstaltungen
Tel: +44 (0)20 7976 4145
Bettina Schopmeier
Membership & Events /
Mitgliedschaft & Veranstaltungen
Tel: +44 (0)20 7976 4146
Legal & Tax Services / Rechtsund Steuerabteilung
Angelika Baumgarte
Deputy Director General / stellv.
Hauptgeschäftsführerin
Head of Legal & Tax / Leiterin der
Rechts- und Steuerabteilung
Tel: +44 (0)20 7976 4140
Johanna Hess
Legal Services / Rechtsabteilung
Tel: +44 (0)20 7976 4141
Christina Clifton-Dey
Friederike Uebing
Payroll Services / Lohnbuchhaltung
Tel: +44 (0)20 7976 4180
Tel: +44 (0)20 7976 4139
Katrin Albrecht
Head of Tax Services / Steuerabteilung
Tel: +44 (0)20 7976 4154
Gunnar Pohl
Manager Tax Services / Steuerabteilung
Tel: +44 (0)20 7976 4168
Anja Reeves
Manager Tax Services / Steuerabteilung
Tel: +44 (0)20 7976 4161
Michaela Böttcher, Verena Gronewold,
Kay Köhnkow, Christina Schild,
Martin Werhahn
Tax Services / Steuerabteilung
Tel: +44 (0)20 7976 4160
For details of the Chamber’s regional committees,
email: [email protected]
8 EVENTS DIARY ❚
SPRING RECEPTION 2014
On 20 March 2014, the Members' Spring Reception was held at the German-British Chamber. Over 150 members and guests
gathered to discuss with business partners and associates both the challenges of the year so far and the opportunities for the
future and to enjoy a variety of German beers. Winners of the champagne raffle prize were Ms Christine Turner of Türner & Co and
Mr Stuart Miller of Miller Rosenfalck LLP.
Ms Daniela Bardell of Westnine London PR & Marketing Service with Ms Una
Farrell and Ms Simone Breuer of DKMS Bone marrow Donor Centre
Mr Jonathan McLaughlin of Norddeutsche Landesbank, London Branch and
Mr Paolo Callea of Felix Blum Design
Mr Piyus Shah of DRSdigital AG – UK, Mr Benedikt Pommer of Open Text Corporation and Mr Graham Button of retarus (UK) Ltd
❚ EVENTS DIARY 9
Ms Ina Jahn of MF Global UK Ltd, Mr Christian Schindler of Lufthansa German Airlines and Ms Nicole Hochmuth of Hudson Global Resources
Ms Patricia Yanez and Ms Sian Kelly of Kerr Recruitment
Mr Björn Finke of Süddeutsche Zeitung and Ms Annika Pattberg of
Germany Trade & Invest
Mr Jakob Orthacker of the Embassy of the Federal Republic of Germany and
Mr Nicolas Themistocli of Landesbank Baden-Württemberg, London Branch
10 EVENTS DIARY ❚
EVENTS
CALENDAR
Wednesday, 9 July 2014
Summer Reception – Midlands Region
Venue: Cucina Rustica, 24 Ludgate Hill, Birmingham B3 1DX
Time: 5.30 pm – 8.00 pm
Cost: Complimentary – For member and their guests only
Information and registration: www.germanbritishchamber.co.uk
Wednesday, 23 July 2014
Annual Dinner of the German-British Chamber
Mr Marcel Beiker of Axom International, Mr Iain Quick of the Welsh Government and
Mr Ridvan Canbilen of Addleshaw Goddard LLP
Guest of Honour and Speaker: Dr Jens Weidmann, President of
Deutsche Bundesbank
Venue: The Waldorf Hilton Hotel, Aldwych, London WC2B 4DD
Time: 7.30 pm – 10.30 pm
Cost: £125 (incl. VAT) for members and their guests, £144 (incl. VAT)
for non-members
Company table: £1100 (incl. VAT) for members, £1300 (incl. VAT) for
non-members
Dress code: Black tie
Information and registration: www.germanbritishchamber.co.uk
Thursday, 11 September 2014
IHK-Außenwirtschaftstag NRW
Venue: Gürzenich Köln, Martinstraße 29-37, 50667 Köln
Time: 8:30 Uhr – 17:15 Uhr
Information and registration:
www.ihk-aussenwirtschaftstag-nrw.de/nc/anmeldung/
Thursday, 16 September 2014
Managing Change – Your Journey and Theirs
A Member’s Seminar with Hill Networks
Ms Elisa Elschner and Mr Mark Glover of Bellenden
Venue: German-British Chamber of Industry & Commerce,
16 Buckingham Gate, London SW1E 6LB
Time: 5.15 pm – 6.30 pm, followed by refreshments
Cost: Complimentary
Information and registration: www.germanbritishchamber.co.uk
Friday, 3 October 2014
Unification Day Golf Tournament
Supported by German Bankers
Venue: Brookmans Park Golf Club, Golf Club Road, Brookmans Park,
Herts AL9 7AT
Time: from 8.00 am
Cost: £100 (incl. VAT) per person, £400 (incl. VAT) for team of 4
Information and registration: www.germanbritishchamber.co.uk
Thursday, 23 October 2014
Members’ Autumn Reception
Venue: German-British Chamber of Industry & Commerce,
16 Buckingham Gate, London SW1E 6LB
Time: 6.00 pm – 8.30 pm
Cost: Complimentary
Information and registration: www.germanbritishchamber.co.uk
Ms Helen Mulcahy of Hill Hofstetter Limited and Ms Frewyeni Kidane of University
of Oxford
Please see our website for registrations
and updates on events:
www.germanbritishchamber.co.uk
❚ LEGAL COMMENT 11
VAT-Package 2015 –
elektronische Dienstleistungen
an EU-Privatkunden
Advertise
in INITIATIVE
Initiative magazine is the perfect
vehicle to reach decision makers
connected to the German-British
Chamber both here in the UK and
in Germany.
INITIATIVE
ISSUE 2 • SUMMER 2014
1
THE MAGAZINE FOR MEMBERS OF THE GERMAN-BRITISH CHAMBER OF INDUSTRY & COMMERCE
As well as reaching clients and
partners of the Chamber, the
magazine is read by key people in
government departments, associations and other companies within the
German-British business community.
Hierzu gehören z.B. (vgl. im Detail Abschn. 3a.12 UStAE):
Published three times a year with a targeted circulation of
1,500 you can be sure that your advert will be highly visible
as we restrict advertising space.
You can buy half, quarter and whole pages… or for maximum
exposure, exclusive sponsorship of one issue (members only),
which includes two one-page adverts and a one-page article
(page 11) plus a suitable ‘company picture’ (1/2 page) on the
front cover.
To discuss your advertising needs in detail, please contact:
Jana Lindner
German-British Chamber of Industry
& Commerce
16 Buckingham Gate
London SW1E 6LB
Tel: +44 (0)20 7976 4188
Fax: +44 (0)20 7976 4101
Email: [email protected]
•Bereitstellung von Websites, Webhosting sowie von Software und
deren Aktualisierung.
•Bereitstellung von Bildern (z.B. Gewährung des Zugangs oder das
Herunterladen) sowie Texten und Informationen.
•Bereitstellung von Datenbanken (z.B. Suchmaschinen,
Internetverzeichnisse).
•Bereitstellung von Musik (z.B. Gewährung des Zugangs oder das
Herunterladen).
•Bereitstellung von Sendungen und Veranstaltungen aus
verschiedensten Bereichen.
•Erbringung von Fernunterrichtsleistungen.
•Online-Versteigerungen (z.B. Online-Marktplatz, OnlineEinkaufsportal).
•Internet Service-Pakete (z.B. Nachrichtenportale, Spielforen,
Zugang zu Chatlines usw.).
initiative is the official membership magazine of the German-British Chamber
and is published three times a year.
Publisher:
German-British Chamber
of Industry & Commerce
16 Buckingham Gate, London SW1E 6LB
Tel: +44 (0)20 7976 4100
Fax: +44 (0)20 7976 4101
Email: [email protected]
Web: www.ahk-london.co.uk
Im Rahmen der Umsetzung der EU-Mehrwertsteuersystemrichtlinie kommen zum 1. Januar 2015 weitere
Änderungen auf alle EU-Unternehmen zu, die Telekommunikations-,
Rundfunk- sowie Fernsehdienstleistungen und elektronische
Dienstleistungen an EU-Privatkunden erbringen.
Editorial & Advertising
Jana Lindner
Tel: +44 (0)20 7976 4188
Email: [email protected]
The reproduction in whole or in part of any material published in initiative
requires the prior written consent of the publisher. The publisher cannot accept
any liability for the accuracy or the completeness of any material published in
initiative. Opinions expressed in initiative do not necessarily reflect the views
of the German-British Chamber.
The German-British Chamber of Industry & Commerce
is supported by the Federal Ministry of Economics and
Technology in accordance with a Resolution of the
German Parliament.
Bislang wurden diese Dienstleistungen im Mitgliedsstaat des
Unternehmers besteuert. Zukünftig unterliegen sie jedoch im
Bestimmungsland (Mitgliedsstaat des Kunden) der Besteuerung.
Daraus folgt, dass sich Unternehmen in jedem Mitgliedsstaat
des Verbrauchs umsatzsteuerlich registrieren lassen müssen. Ein
deutsches Unternehmen, das z.B. eine oder mehrere der o.g.
Dienstleistungen an eine Privatperson im Vereinigten Königreich
erbringt, müsste sich dort umsatzsteuerlich registrieren lassen und
britische Umsatzsteuer in Rechnung stellen.
Um eine Vielzahl von umsatzsteuerlichen Registrierungen in verschiedenen EU-Mitgliedsstaaten zu vermeiden, wird parallel das
Vereinfachungsverfahren „kleine einzige Anlaufstelle“ (KEA), bzw. im
englischsprachigen Raum „Mini-One-Stop-Shop“ (MOSS), eingeführt.
So können Unternehmen, die elektronische Dienstleistungen
an EU-Privatkunden in anderen Mitgliedsstaaten erbringen, in
denen sie selbst nicht ansässig sind, die auf diese Umsätze entfallende Umsatzsteuer über ein Internetportal in dem Mitgliedsstaat
abrechnen, in dem sie steuerlich identifiziert sind. Bei Anwendung der
KEA könnte beispielsweise ein deutsches IT-Unternehmen, das seine
Leistungen an einen britischen Privatkunden erbringt, die britische
Umsatzsteuer gegenüber dem zuständigen deutschen Finanzamt
erklären und abführen.
Ausführliche Erläuterungen zu diesem Thema finden Sie unter
http://ec.europa.eu/taxation_customs .
Katrin Albrecht, Head of Tax Services
German-British Chamber of Industry & Commerce
12 GERMANY INVESTS ❚
Germany Invests
Trends and Views on Direct Investment by
German Companies in the United Kingdom
The German-British Chamber of Industry & Commerce promotes trade and investment between the United Kingdom and
Germany. As part of this function, a comprehensive survey about the trends and views of German subsidiaries in the United
Kingdom is carried out on a regular basis.
The most recent survey was conducted in November/December 2013 and approximately 120 German owned companies
contributed.
The survey highlights the current trends in direct investment by German companies in the UK and investigates factors such as
turnover, employment and market focus as well as trends on future developments. In this issue we conclude publishing the
results and findings.
Reasons for investing, mode of entry and profitability
Reasons for investing in the UK
Serving the UK market is the main reason for German investment in the UK but the availability of certain skills in the labour market (in the service
sector) and the regulatory environment also play a role.
100%
Important
26%
90%
51%
Very important
80%
70%
71%
60%
38%
36%
50%
40%
40%
30%
30%
24%
20%
10%
27%
18%
7%
7%
18%
3%
11%
2%
Type of investment in the UK
An increasing number of German companies invest in the UK by means
of a merger or acquisition (potentially buying a customer base).
100%
90%
80%
13%
29%
9%
36%
13%
29%
70%
60%
50%
58%
13%
en Reg
vi u
ro la
nm to
en ry
t
La
bo
ur
m
ar
la ket
w
s
Ta
xs
ys
in tem
ce /
nt ta
ive x
s
Go
v
Ov
as ern
er
sis m
al
ta en
l im
nc t
e
po
r
UK ta
as nce
Ex
a m of
po
rt
ar the
UK po
ke
t
t
as en
an tia
ex l w
Ou
po ith
tlo
rt th
ok
ba e
se
br for
an th
ch e p
of art
in icu
du la
st r
ry
bu
sin E
m e xp
ar ss an
ke in s
t s to ion
eg o o
m the f
en r
ts
sk
ur
bo
La
La
b
ou
rc
os
ts
0%
ills
5%
32%
16%
55%
58%
Profitability
It takes two to three years before investment in the UK
becomes profitable (longer in recent years – as a result of
the more difficult economic climate).
Not yet 6%
Joint venture
Mergers
& acquisitions
Greenfield
investment
7 years 2%
5 years
22%
1 year
40%
40%
30%
20%
10%
0%
2013
2011
2009
3 years 30%
❚ GERMANY INVESTS 13
Company performance, support resources and future investment
Image of being German owned
It appears that – over the years – being a German subsidiary becomes increasingly advantageous in the UK market.
2%
40%
2009
57%
2011
50%
3%
48%
2013
50%
3%
47%
Neutral
Disadvantage
Advantage
0%
10%
20%
30%
40%
50%
Company performance compared to other British companies in
the same industry sector
The majority of German subsidiaries in the UK judge their performance
in terms of productivity and profitability as above average which
confirms the global trend of multinationals tending to raise
productivity (and profitability) levels in their host locations.
60%
70%
80%
90%
100%
Company performance compared to similar operations of the
parent company in other countries
The type of German investment appears to play to the strengths
of the UK economy and environment as more than half of German
subsidiaries achieve above average productivity and profitability.
70%
60%
Productivity
Productivity
60%
50%
Profitability
40%
Profitability
50%
40%
30%
30%
20%
20%
10%
Substantially
above average
Above
average
Average
Below
average
Substantially
below average
Desired governmental support
German companies in the UK tend do not tend to require much
support from governmental institutions, the only exception being
advice/support on skills and training.
35%
Above
average
Average
Below
average
sk
ur
bo
co
in
st
s
in Inv
Av fra es
ai str tm
la uc e
bi t nt
lit ur
as y of e
sis g
U ta ov
of K n nce t
Eu ot
ro pa
z r
en Re one t
g
Ec viro ula
on n to
om me ry
ic nt
ou
tlo
ok
r
he
Ot
Fin
su an
Ad
pp cia
v
or l
t
pr ice o
op n
er su
tie ita
Co s/sit ble
es
nn
Ad
lo ec
ca tin
vi
ce
lp g
ar wi
on
tn th
s
er
tra kills
s
in av
in ai
g la
su bi
pp lity
or
t
5%
Positive
ills
10%
No effect
ur
15%
Negative
bo
20%
Substantially
below average
Influencing factors for future investment
An increasingly positive economic outlook, the expectation of future
investment in infrastructure and the availability of certain skills continue
to be the drivers for future investment by German subsidiaries – not
being part of the Eurozone is the largest ‘obstacle’ for future investment.
La
25%
No
ne sup
ce po
ss rt
ar
y
Substantially
above average
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
30%
0%
0%
La
0%
10%
14 BUSINESS TO BUSINESS ❚
INITIATIVE provides a regular listing of companies in both the UK
and Germany who are seeking B2B partners and representatives
Business Partners from Germany / Geschäftspartner aus Deutschland
GERMAN MARKET LEADER SEARCHES
FOR UK PARTNER
Weigel Meßgeräte is a well known brand and famous for its product
quality in Europe since its founding in 1919. We are looking for a sales
agent/wholesaler with good contacts in the UK markets for railway
applications, power plants, switchgear manufacturers and welding
machine manufacturers. We are interested in building up a long-term
relationship with a reliable partner for a successful co-operation in
Great Britain. For more information please contact:
Mr Markus Babel, Weigel Meßgeräte GmbH, Erlenstrasse 14,
90441 Nürnberg, Germany
Tel: +49 911 4234730 Fax: +49 911 4234739
Email: [email protected]
Web: www.weigel-messgeraete.de
EROTIC LIFESTYLE PRODUCTS
Established in 1994, JOYDIVISION International AG manufactures over
250 erotic lifestyle products which are sold in over sixty countries
worldwide. The company has seventy employees and is growing
quickly. With company headquarters in Hannover, Germany, and a
subsidiary in the United States, JOYDIVISION sells to consumers via
chemists, pharmacies, specialised shops, mail order and department
stores. This certified German producer is looking to enter the British
market with sales agents who have contacts to the retail industry as
mentioned, or mail order health products, teleshopping and shopping
clubs, erotica stores, health organisations, advice centres and therapists,
midwives and doctors. For further information, please contact:
Ms Katrin Pollney, JOYDIVISION International AG, Rudolf-DieselWeg 10, 30419 Hannover, Germany
Tel: +49 511 679966613 Fax: +49 511 6799666880
Email: [email protected]
Web: www.joydivision-international-ag.de
UNFORGETTABLE SCENT SENSATIONS
Ipuro room fragrance, leading in room fragrance in Germany, Austria
and Switzerland, is searching for sales representatives in the UK. Ready
to sell concepts for grocery, DIY, furniture stores, department stores and
special trade. Well established and proofed products with high rotation
at attractive prices. Trade supported by SIS-concepts. Selling already to
major retailers in established markets. For further information, please
contact:
Mr Manfred Barme , Gries Deco Company GmbH ,
Bosch Str. 7, 63843 Niedernberg, Germany
Tel: +49 6028 944 4428 Fax: +49 6028 944 74428
Email: [email protected]
Web: www.ipuro.com
❚ STATISTICS / BUSINESS NEWS 15
BUSINESS NEWS
STATISTICS
Britische Firmen investieren in Maschinen
und Ausrüstungen
British exports 2013
Top countries
London (gtai) - Die britische Wirtschaft wächst 2014 dynamisch. Das
Bruttoinlandsprodukt (BIP) soll 2014 um 3,1% zulegen. Aufgrund des
gestiegenen Vertrauens in die wirtschaftliche Entwicklung investieren
die Unternehmen verstärkt in Maschinen und Anlagen. Verbesserte
Abschreibungsmöglichkeiten geben weitere Anreize. Fast alle
Branchen bieten gute Absatzchancen für Maschinen. Besonders gut
sind die Bedingungen in der Automotive-Industrie sowie im Bau-,
Umwelttechnik- und Energiesektor.
13.5%
USA
9.8%
Germany
8.4%
Netherlands
7.0%
France
6.3%
Rep.of Ireland
China
(incl. Hong Kong)
6.0%
0
5
10
15
Branche kompakt – Kfz-Industrie und
Kfz-Teile – Vereinigtes Königreich, 2014
British imports 2013
Top countries
9.9%
8.5%
Netherlands
6.7%
USA
5.9%
France
Belgium &
Luxembourg
London (gtai) - Die Aussichten für die britische Kfz-Branche sind gut.
Die lokalen Autobauer stellten 2013 rund 1,5 Mio. Pkw her und damit
3,1% mehr als im Vorjahr. Experten halten eine Jahresproduktion von
2 Mio. Fahrzeugen im Jahr 2017 für möglich. Deutschland ist mit
einem Lieferanteil von 27% mit Abstand der wichtigste Zulieferer der
lokalen Automotive-Industrie. Die Anzahl der Pkw-Neuzulassungen
stieg 2013 um knapp 11%. Im Jahr 2014 wird der Pkw-Absatz
nochmals deutlich zulegen.
13.7%
Germany
China
(incl. Hong Kong)
5.0%
0
5
+++
10
15
+++
Weitere Artikel und Branchen-Trends unter www.gtai.de
Source: Office for National Statistics 2014
+++
German exports 2013
Germany's 50 most valuable brands
Top countries
China
(incl. Hong Kong)
6.6%
German carmakers are the country's most valuable brands, according
to a study recently released. Mercedes came in first place, with BMW,
Volkswagen and Audi in the top ten as well. The study, conducted
by brand consultancy Interbrand, ranked the 50 German brands
according to the competitive strength, the role the brand plays in a
purchase decision, and the financial performance of the products
and services.
Netherlands
6.5%
+++
9.2%
France
8.1%
USA
6.9%
UK
5.1%
Austria
0
1
2
3
4
5
6
7
8
9
10
German imports 2013
Top countries
10.0%
Netherlands
China
(incl. Hong Kong)
8.4%
USA
5.4%
Italy
5.3%
More Business News from Germany:
TheLocal.de
4.7%
UK
0
1
2
3
4
5
Source: Deutsche Bundesbank 2014
Inflation in Germany reached its lowest level for four years in May,
with prices hardly rising in a year. Heating bills fell while food costs
edged up slightly. Prices rose by 0.9 percent on May 2013, according
to statistics office Destatis, and fell 0.1 percent on April. Although it is
good news for consumers, the weak inflation is below the European
Central Bank’s target of just under two percent.
+++
7.2%
France
Inflation in Germany sinks to four-year low
6
7
8
9
10
This section is provided in
co-operation with Germany
Trade & Invest and TheLocal.de.
Corporate Banking
If the world is your market:
you’ll find us there for you!
Seamless and nonstop. The proven cooperation you enjoy with Commerzbank in Germany can be
easily transferred to all your international markets. Our relationship managers can offer you the
full spectrum of Commerzbank Corporate Banking services, anywhere in the world. Always in close
contact with your personal relationship manager in Germany and always with a detailed knowledge
of the relevant markets. With Commerzbank, the world is your market.
www.commerzbank.co.uk
Commerzbank AG, London Branch, German Desk, +44 20 747-55619