Media-Information 2016

Media-Information 2016
Nr. 22 valid from 1.1.2016
Online
ing on
Advertis
e
otonik.d
www.ph
Brief Characteristics
Brief Characteristics
PHOTONIK is the official voice of Spectaris, DGaO (German Branch of the European
Optical Society), VDI (section Optical Technologies), OptecNet Deutschland (all nine
regional German photonics clusters) and WLT (German Scientific Laser Society).
PHOTONIK a German-language trade journal published 6 times a year, covering the
high-tech areas of optical technologies (opto-electronics, laser technology, image
processing, optical communication, optical metrology etc.). In this area, PHOTONIK
provides the highest circulation in the German-speaking marketplace.
PHOTONIK publishes technical articles, reports on new products and business news.
The magazine is targeted at development engineers and industrial users of such
products.
Headquarters AT-Fachverlag GmbH:
Editorial Department
Advertising Department
Sylvia Kaschke (Editor-in-Chief)
E-Mail: [email protected]
Norbert Schöne (Advertising Manager)
E-Mail: [email protected]
Matthias Gerlach, PhD
E-Mail: [email protected]
Ute Fauck-Belz (Media Manager)
E-Mail: [email protected]
Dr. Markus Neumann
E-Mail: [email protected]
AT-Fachverlag GmbH
Wilhelm-Pfitzer-Str.28
D-70736 Fellbach, Germany
Phone: +49 711 / 95 29 51-20
Fax:
+49 711 / 95 29 51-99
AT-Fachverlag GmbH
Wilhelm-Pfitzer-Str. 28
D-70736 Fellbach, Germany
Phone: +49 711 / 95 29 51-16
Fax:
+49 711 / 95 29 51-99
The AT-Fachverlag GmbH is a company of Holzmann Medien GmbH & Co. KG
2
Editorial Calendar
issue
1
February
dates
topics
events
trade fairs
LASER+PHOTONICS issue is the best-of special of the
German magazines PHOTONIK and BIOPHOTONIK with
a wide selection of articles translated into English
providing a broad overview of current knowledge in
Optical Technologies worldwide.
BiOS
San Francisco, CA, USA
Feb 13th - 14th 2016
Photonics West + OPTO
San Francisco, CA, USA
Feb 16th - 18th 2016
Date of publication:
Advertising Deadline:
14 Feb 2016
03 Dez 2015
Date of publication:
Advertising Deadline:
09 Feb 2016
22 Jan 2016
•  Optical Metrology
•  Optical Measurement
•  Laser Sources
•  Microscopy
•  Components
•  Imagine Capturing and Processing
BiOS
San Francisco, CA, USA
Feb 13th - 14th 2016
Photonics West + OPTO
San Francisco, CA, USA
Feb 16th - 18th 2016
Date of publication:
Advertising Deadline:
23 Mar 2016
07 Mar 2016
•  Imagine
•  Lasers in Medicine & Biology
•  Microscopy, Tomography, Nanoscopy
•  Optical Metrology for Life Sciences
•  Cell Biology
MEDTEC Europe
Stuttgart
Apr 12th - 14th 2016
for further details see media information of BIOPHOTONIK
2
April
Date of publication:
Advertising Deadline:
22 Apr 2016
06 Apr 2016
3
June
Date of publication:
Advertising Deadline:
30 May 2016
11 May 2016
•  Software for Optics
•  Optical Spectroscopy
•  Image Capturing and Processing
•  Nanotechnology
Hannover Fair
Hannover
Apr 25th -29th 2016
Sensor+Test
Nuremberg
May 10th - 12th 2016
•  Manufacturing of Optics
•  Coatings
•  Optical Components
•  Optical Metrology
LASYS
Stuttgart
May 31st - June 2nd 2016
Optatec
Frankfurt
June 07th - 09th 2016
3
issue
4
July
r
dates
topics
Date of publication:
Advertising Deadline:
20 Jul 2016
04 Jul 2016
Date of publication:
Advertising Deadline:
16 Sep 2016
31 Aug 2016
events
trade fairs
•  Laser Sources
•  Laser Technology
•  Displays
•  Incoherent Light Sources
•  Imagine
•  Lasers in Medicine & Biology
•  Microscopy, Tomography, Nanoscopy
•  Optical Metrology for Life Sciences
•  Cell Biology
for further details see media information of BIOPHOTONIK
5
October
Date of publication:
Advertising Deadline:
25 Oct 2016
07 Oct 2016
•  Fibre optics & Optical Communications
•  Components + Systems
•  Biotechnology
•  Microscopy
•  Nanotechnology
6
November
Date of publication:
Advertising Deadline:
30 Nov 2016
14 Nov 2016
•  Imagine Capturing and Processing
•  Lenses and Objectives
•  Electronics
•  Optical Components
Date of publication:
Advertising Deadline:
16 Jan 2017
05 Dec 2016
Vision
Stuttgart
Nov 08th - 10th 2016
MEDICA/COMPAMED
Düsseldorf
Nov 16th - 19th 2016
LASER+PHOTONICS issue is the best-of special of the
German magazines PHOTONIK and BIOPHOTONIK
with a wide selection of articles translated into English
providing a broad overview of current knowledge in
Optical Technologies worldwide.
4
Advertisement Rates
ad size
width x height in mm
s/w
2 colours
3 colours
4 colours
1/1 page
3/4 page
185 x 264
4,530.– €
4,880.– €
5,230.– €
5,580.– €
136 x 264 or 185 x 197
3,395.– €
3,745.– €
4,095.– €
4,445.– €
2/3 page
120 x 264 or 185 x 175
3,020.– €
3,370.– €
3,720.– €
4,070.– €
Junior Page
135 x 190
2,550.– €
2,900.– €
3,250.– €
3,600.– €
1/2 page
90 x 264 or 184 x 130
2,265.– €
2,615.– €
2,965.– €
3,315.– €
1/3 page
58 x 264 or 184 x 88
1,510.– €
1,810.– €
2,110.– €
2,410.– €
1/4 page
90 x 130 or
43 x 264 or 184 x 63
1,135.– €
1,435.– €
1,735.– €
2,035.– €
1/8 page
90 x 63 or
43 x 130 or 184 x 30
570.– €
770.– €
970.– €
1,170.– €
Coverflap
on request
7,820.– €
Inside Front cover
184 x 264
6,486.– €
Inside Cover page
184 x 264
6,486.– €
Back cover
184 x 264
6,486.– €
Colour charges for ads
Standard colours, each
Special colours, each
1/2 page to 2/1 page
1/4 page to 1/3 page
1/8 page and smaller
€ 350.€ 300.€ 200.-
all sizes
€ 800.-
audited
Discounts (for advertisements within 12 months)
Series Discount
Quantity Discount
3 insertions
6 insertions
12 insertions
5%
10%
15%
1 page
5%
3 pages 10%
5 pages 15%
8 pages 20%
5
Advertisement sizes
type area sizes
bleed sizes
1/1 page
Junior Page
width 185 mm width 135 mm
height 264 mm height 190 mm
1/2 page horizontal 1/2 page vertical
width
185 mm width
90 mm
height 130 mm height 264 mm
1/1 page
Junior Page
width 210 mm width 148 mm
height 297 mm height 208 mm
1/3 page horizontal 1/2 page vertical
width 210 mm width 101 mm
height 148 mm height 297 mm
1/3 page horizontal 1/3 page vertical
width 185 mm width
58 mm
height
88 mm height 264 mm
1/4 page horizontal
width 185 mm
height
63 mm
1/3 page horizontal 1/3 page vertical
69 mm
width 210 mm width
height 106 mm height 297 mm
1/4 page horizontal 1/4 page vertical
width 210 mm width
54 mm
height
81 mm height 297 mm
1/4 page vertical
width
43 mm
height 264 mm
2-columns
2-columns
BLEED ADS: all text must be at
least 10 mm inside the
maximum width and height of
any bleed ad.
Allow additional 3 mm trim per
bleed edge and trim marks
1/4 page
width 90 mm
height 130 mm
1/8 page horizontal
width 185 mm
height
30 mm
1/8 page
1/8 page vertical
width
90 mm width
43 mm
height 63 mm height 130 mm
1/8 page horizontal
1/8 page
width 101 mm width 210 mm
height 148 mm height 48 mm
6
Advertisement Rates
Printing specifications
Overall Size
A4, 210 mm wide x 297 mm high
Printing Area
184 mm wide x 264 mm high
4 columns, each 43 mm wide
Printing Specifications
For printing we need a print-optimized pdf-file.
Resolution: 300 dpi (CMYK)
File please send to: [email protected]
Contact:Norbert Schöne (Advertising manager)
Telefon +49 711 95 29 51-20
[email protected]
Ute Fauck-Belz (Media manager)
Telefon +49 711 95 29 51-24
[email protected]
Bound-In Inserts
2 pages (1 sheet)
216 mm wide x 305 mm high
€ 5,075.-
4 pages (double sheet, folded)
432 mm wide x 305 mm high
Please send inserts in the size stated above, not trimmed, but folded
€ 5,825.-
Loose Inserts
max. size 205 mm wide x 292 mm high
Weight up to 25 g
Weight up to 35 g
Weight up to 45 g
€ 5,335.€ 5,870.€ 6,400.-
Classified Ads
4 columns, each 43 mm wide
Job offer advertisement
Job wanted advertisement
€ 4.24/mm
€ 2.12/mm
7
Buyers' Guide
60 Produkt- und Lieferantenverzeichnis
The Buyers‘ Guide in PHOTONIK provides companies with an effective
long-term opportunity to present their capabilities to a wide audience.
Anwendung von Lasern
und optoelektronischen
Systemen, Verfahrenstechniken
By listing your company under the relevant product headings, you will generate
continued awareness of your potential customers and maximise the chances of
success.
Prices:
Laser-, optoelektronische
und optische Messtechnik
Mikroskopie,
Lasermikroskopie
Entries in the Buyers‘ Guide are charged according to height
and are a maximum width of 35 mm (single column).
Telefon : 06201/65040-00
Email : [email protected]
www.dioptic.de
Per entry per year
€ 21.60/mm height
(6 issues = minimum period)
Payment
terms:
Period:
Entries:
Printing
material:
Bewegung, Schwingungen
Einsteinstraße 39a
82152 Planegg / Martinsried
Tel.: 0 89 / 660 779 3
Fax: 0 89 / 660 779 50
Laser-Spektroskopie und
-Analytik, Spektroskopie
Lineare Spektroskopie
mit kohärenter Strahlung:
Absorption
76337 Waldbronn
Polytec-Platz 1-7
(0 72 43) 604-0
s. 2.2. HeCd-Laser
Tel. 0 8105/77 92-0
76337 Waldbronn
Polytec-Platz 1-7
(0 72 43) 604-0
Entries in the Buyers‘ Guide continue to run until cancelled.
The minimum period is one year (6 issues). New entries,
amendments and cancellations must be received at least
5 working days before the advertising deadline for issues 1
or 4, each year.
Inspektion von Oberflächen,
dünnen Schichten und
oberflächennahen Gebieten
Großwalding 5 · D-94469 Deggendorf
Tel.: +49 991/290 92-0 · Fax: -290
[email protected] · www.gfh-gmbh.de
Beschriften, Markieren,
Ritzen
www.latronics-lasers.com
Bohren, Perforieren
s. 2.2. HeCd-Laser
Tel. 0 8105/77 92-0
Mikromaterialbearbeitung
Photon Energy GmbH
Einsteinstraße 39a
82152 Planegg / Martinsried
Tel.: 0 89 / 660 779 3
Fax: 0 89 / 660 779 50
Femto- und PikosekundenSpektroskopie
Bräunleinsberg 10
91242 Ottensoos
Tel. 09123/99 034 0
Fax 09123/99 034-22
[email protected]
www.photon-energy.de
s. 2.2. HeCd-Laser
Tel. 0 8105/77 92-0
Tel: 04103-18006-0 - www.trioptics.com
XONOX Technology GmbH
Telefon 06441 21049 -20
www.xonox-tec.com [email protected]
Spektroskopie
inkohärenter Strahlung
Sicherheitstechniken
für die Lasermaterialbearbeitung: Absauganlagen, Schutzbrillen,
-gläser
Bild- und Mustererfassung
The maximum width of company listings is 35 mm. Height
is as specified by you. Company logos (in grey scale) can
be included.
PCO AG
Donaupark 11 l D-93309 Kelheim
Tel.: 0 94 41/20 05-0
Fax: 0 94 41/20 05-20
e-mail: infokpco.de
http://www.pco.de
Manuscripts, line drawings, sketches or files. In the
case of entries with logos, camera ready artwork or file of
the logo is required.
5 keywords
10 keywords
15 keywords
20 keywords
Bildspeicherung, -analyse,
-verarbeitung
Interferometrie,
Laser-Interferometrie
An invoice covering the minimum period of 1 year will be
issued on receipt of order. Payment should be made within
30 days of invoice date.
Company listing at
www.thorlabs.com
Positionsmessung
76337 Waldbronn
Polytec-Platz 1-7
(0 72 43) 604-0
Discounts:
Homogenitätsmessung
optischer Gläser und in
Kristallen
5%
10%
15%
20%
s. 2.2. HeCd-Laser
Tel. 0 8105/77 92-0
Einsteinstraße 39a
82152 Planegg / Martinsried
Tel.: 0 89 / 660 779 3
Fax: 0 89 / 660 779 50
THz-Spektrometer
Sensorik zur
Prozesskontrolle
Systemberatung,
Erprobungen
Einsteinstraße 39a
82152 Planegg / Martinsried
Tel.: 0 89 / 660 779 3
Fax: 0 89 / 660 779 50
Hochgeschwindigkeitsphotographie
ULT AG
Am Göpelteich 1
02708 Löbau
Telefon: 03585 / 41 28-0
Telefax: 03585 / 41 28-11
Email: [email protected], www.ult.de
Laser-Materialbearbeitung
TRUMPF Laser- und Systemtechnik GmbH
Johann-Maus-Straße 2
71254 Ditzingen
Tel.: (0 7156) 303-862 Fax: -879
E-Mail: [email protected]
http://www.trumpf-laser.com
Fraunhofer-Institut
für Lasertechnik ILT
Steinbachstr. 15
52074 Aachen
Tel.: 0241/8906-0
Fax: 0241/8906-121
[email protected]
www.ilt.fraunhofer.de
Photonik 4.2015
8
2
21.07.2015 13:55:25
Circulation
audited
Circulation by Business Position
Percent
PHOTONIK is audited by:
Audit statements are a strict independent verification of printing,
distribution and circulation claims of a magazine.
Print Run:
15,225 copies
Actual Distribution:
14,595 copies
Business Management
Marketing
Administration
Purchasing
Sales
Hardware Development
Software Development
Application
Design
Research
Operations scheduling
Production
Quality control /Testing
Education / Training
Others
Not specified
13.0
4.4
0.3
1.1
2.1
17.1
2.0
2.5
2.3
6.6
0.2
0.7
2.1
1.4
1.6
42,6
Multiple mentions
100.0
Copies
1,897
642
44
161
306
2,496
292
365
336
963
29
102
306
204
234
6,218
14,595
Circulation by Number of Employees
Percent
Geographical Distribution:
Federal Republic of Germany
Abroad
13,870 copies (95.03%)
725 copies ( 4.97%)
110 20 50 100 200 500 1000 +
Total
9 employees
19 employees
49 employees
99 employees
199 employees
499 employees
999 employees
more employees
Not specified
Copies
9.4
4.7
6.6
6.8
5.3
6.2
3.4
11.0
46,6
1,372
686
963
992
774
905
496
1,605
6,802
100.0
14,595
Circulation
audited
Circulation by Business & Industry
Category of recipient
Chemical and petrochemical
Manufacture and production of glass, glass fiber
Metal production and metal working
Mechanical engineering
Office/IT equipment and data processing
Electronics/Electrical engineering
Electrical engineering
Communication engineering
Controlling and control technology
Test & Measurement
Military electronics
Medical electronics engineering
Electronic components and systems
Consumer electronics
Precision engineering & optics
Automotive construction
Aircraft & aerospace industries
Energy and water supply
Distribution
Engineering offices, laboratories
Science, research & development
Universities, Education
not known
Miscellaneous
Not specified
Total
Percent of
total
Qualified
copies
145
1
182
628
166
5,845
1.0
0.3
1.3
4.3
1.1
40.0
2,782
454
5
937
115
553
949
50
19.0
3.1
0.1
6.4
0.8
3.8
6.5
0.3
7.6
2.5
1.3
0.4
2.6
7.8
5.6
7.9
0.9
5.7
9.7
1,105
359
184
60
385
1,144
826
1,163
143
837
1.422
100.0
14,595
10
Sales Representatives
2
Domestic:
1
2
Hessen, Rheinland-Pfalz, Saarland und
Rhein-Neckar-Raum:
3
Dipl.-Wirt.-Ing.
Helge-Bodo Feigenbutz
Im Höchsten 16
63303 Dreieich
Telefon: +49 6103 87 07 11
Telefax: +49 6103 87 07 13
E-Mail: [email protected]
2
Michael Elison
Pfarrer-Niederhuber-Straße 11
85258 Weichs
Telefon: +49 8136 30 48 215
E-Mail: [email protected]
2
1
1
Niedersachsen, Hamburg,
Bremen, Schleswig-Holstein:
4
4
Hagen Döhner
Hegelstraße 9
30625 Hannover
Telefon: +49 511 55 23 25
Telefax: +49 511 55 12 34
E-Mail: [email protected]
International:
Bayern:
3
Baden-Württemberg:
Hüller & Roloff Medienservice
Winnender Straße 54
71334 Waiblingen
Telefon: +49 7151 92 22 20
Telefax: +49 7151 92 22 60
E-Mail: [email protected]
Großbritannien:
Niederlande, Belgien, Luxemburg:
USA and Canada:
UK Representative
Dave Harvett
8 Hollington Way, Monkspath
GB-Solihul, West Midlands, B90 4YD
Phone: +44 0 121 705 2120
Fax: +44 0 121 704 3102
E-Mail: [email protected]
InterMundio BV
Sigrid Jahn & Jens Paulisch
Archimedesstraat 10
NL-2517 RV Den Haag
Phone: +31 70 360 23 90
Fax: +31 70 360 24 74
E-Mail: [email protected]
EuroSpace Intern. Advertising Sales
David J. Richards
92 Harrison Avenue
USA-Harrison, NY 10528
Phone: +1 914 777 14 34
E-Mail: [email protected]
For any other location: please contact our headquarters
11
Website
Online advertisements
Super Banner
The Super Banner is positioned above the actual Website. It is the larger version
of the Fullsize Banner.
Size: 728 x 90 Pixel up to max. 50 kB
File types: .SWF, GIF, .FLA and Windows Fonts (.TTF)
FullAd
This is the most widely used variant on the Internet. Practically every commercial
website offers this format.
Size: 468 x 60 Pixel up to 20 kB
File types: .SWF, GIF, .FLA, and Windows Scripts (.TTF)
Skyscraper
Skyscrapers are an eyecatcher for visitors to the page. Advertise sky-high with a
similarly impressive effect as print advertising!
Size: 160 x 600 Pixel up to max. 50 kB
File types: .SWF, GIF, .FLA and Windows Scripts (.TTF)
Wallpaper
Positioned around the top right hand corner of the page and is a combination of
the Super Banner and Skyscraper.
Size: 728 x 90 Pixel (top) und 120 x 600 or 160 x 600 Pixel
(right) up to bis max. 100 kB
File types: .SWF, GIF, .FLA and Windows Scripts (.TTF)
Medium Rectangle/Content Ad
Similarly to island advertisements in print media, Rectangles are positioned
directly in the editorial area of the website. This increases the users‘ awareness
and improves response rates.
Size: 300 x 250 Pixel up to max. 50 KB
File types: .SWF, GIF, .FLA and Windows Scripts (.TTF)
12
Website
Online advertisements
Positions
The above banner formats can be positioned on the Front Page
or in a Measurement Topic Channel „Optical components“.
Cost per thousand ad impressions in rotation
Size
Super Banner
Cost/1,000 plus VAT.
€ 200.-
Expandable Super Banner
€ 240.
FullAd
Skyscraper
Expandable Skyscraper
€ 150.€ 200.€ 240.-
Rectangle€ 160.Medium Rectangle/Content AD
Banderole AD
Billboard
Wallpaper
€ 240.
€ 200.Visits July 2015
Page Impressions July 2015
4,787
17,651
€ 275.
€ 400.-
13
Website
Online advertisements
Super Banner
Dimensions 728 x 90 Pixel
Medium Rectangle
Dimensions 300 x 250 Pixel
Expandable Super Banner
Dimensions 728 x 250 Pixel
Skyscaper
Medium
Rectangle
Skyscaper
Super Banner
Skyscraper
160 x 600 Pixel
Expandable Skyscraper
420 x 600 Pixe
Billboard
940 x 250 Pixel
FireplaceAd
Medium
Rectangle LayerAd
BanderoleAD
BanderoleAd
770 x 250 Pixel
PopUnder 400 x 300 Pixel
PopUp
200 x 300 Pixel
.
Skyscaper
Super Banner
LayerAd
TandemAd/TripleAd
Wallpaper
A combination of a LayerAd,
Superbanner, Skyscraper or
Medium Rectangle.
A combination of Super Banner and
Skyscraper.
LayerAd 400 x 400 Pixel
14
Website
Lead Generation
Lead Generation
www.photonik.de offers the facility to place many sizes of White papers,
Webcasts, Videoclips, technical articles accessible only to an exclusive circle
of registered readers who have agreed to transmission of their contact details
to the originators of the called-up documents.
White papers (as defined by Wikipedia)
„White paper“ has come to refer to documents used by businesses as a
marketing or sales tool. For example, many White papers today advertise
the benefits of particular technologies and products.
These types of White papers are almost always marketing communications
documents designed to promote a specific company‘s solutions or products.
As a marketing tool, these papers will highlight information favourable to the
company authorizing or sponsoring the paper. Such White papers are often
used to generate sales leads, establish thought leadership, make a business
case, or to educate customers.
These are three types of commercial White papers:
• Business-benefits: Makes a business case for a certain
technology or methodology
• Technical: Describes how a certain technology works
• Hybrid: Combines high-level business benefits with
technical details in a single document
Prices for accepting and placing registration-required articles according to work
involved on request.
Price per transmitted address / lead Euro 40.- plus VAT.
15
Newsletter
Porträt
Frequency:
Circulation:
Circulation breakdown: Advertising closing date:
2 times a month, on all even weeks
approx. 6,450 (August 2015)
analogous to print , see page 8/9
Friday before publication
Anzeige Skyscraper
Maximum 2 per Newsletter. 160 x 600 Pixel up to 50 kB including link to your web page
or a URL specified by you.
Skyscraper
Cost per Newsletter
€ 500.- plus VAT.
FullAd
Maximum 1 Banner per category - 468 x 60 Pixel up to 25 kB including link to
your web page or a URL specified by you. Positioned directly above sponsored
category.
Cost per Newsletter/Week
€ 400.- plus VAT.
Anzeige
Fullsizebanner
TextAd
Maximum 65 characters headline + max. 250 characters text plus one image
(205 pixel wide) including link to your web page or a URL specified by you.
Maximum 1 text advertisement per category.
Cost per Newsletter/Week
€ 600.- plus VAT.
Anzeige Text-/Bildanzeige
16
Contact
Advertising manager
Norbert Schöne
Telefon +49 711 95 29 51-20
Telefax +49 711 95 29 51-99
norbert.schoene@
at-fachverlag.de
Media manager
Ute Fauck-Belz
Telefon +49 711 95 29 51-24
Telefax +49 711 95 29 51-99
ute.fauck@
at-fachverlag.de
Editor-in-Chief:
Sylvia Kaschke
Telefon +49 711 95 29 51-16
Telefax +49 711 95 29 51-99
sylvia.kaschke@
at-fachverlag.de
Editor:
Matthias Gerlach, PhD
Telefon +49 711 95 29 51-28
Telefax +49 711 95 29 51-99
matthias.gerlach@
at-fachverlag.de
Editor:
Dr. Markus Neumann
Telefon +49 711 95 29 51-21
Telefax +49 711 95 29 51-99
markus.neumann@
at-fachverlag.de
Wilhelm-Pfitzer-Straße 28 | 70736 Fellbach | Phone +49 711 952951-0 | Fax +49 711 952951-99 | www.at-fachverlag.de
The AT-Fachverlag GmbH is a Company of Holzmann Medien GmbH & Co. KG