Media-Information 2016 - Elektronik Informationen

Transcription

Media-Information 2016 - Elektronik Informationen
Media-Information 2016
Nr. 47 valid from 1.1.2016
n
Print ru
2016
opies
31,000 c
Brief Characteristics
Brief Characteristics
elektronik informationen stands for strictly technology-oriented topic
selection as well as conveying the content in a competent and efficient way
that is oriented on user value. Edited in a cross-media fashion, elektronik
informationen presents innovations and background info on major trends in
electronics while displaying applications from industry plus the automotive
and medical fields. Online and print content are naturally linked across
media. Numerous links in print media guide the reader to further information
and supplementary offers at www.elektronikinformationen.de. The
elektronik informationen magazine and the elektronikinformationen.de
website support engineers as a specialist media in the efficient development
and integration of electronic products in industrial environments.
All editorials carry a webcode, to link your potential customers directely to
your homepage or to the product´s page espectively.
Headquarters AT-Fachverlag GmbH:
Editorial Department
Matthias Laasch PhD (Editor-in-Chief)
E-Mail: [email protected]
Dipl.-Ing. Hubert Darchinger
E-Mail: [email protected]
Sylvia Rathgeber PhD
E-Mail: [email protected]
AT-Fachverlag GmbH
Robert-Koch-Straße 1, 82152 Planegg
Phone: +49 89 5488429-0
Fax: +49 89 5488429-9
Advertising Department
Norbert Schöne (Advertising director)
Phone +49 711 95 29 51-20
[email protected]
te Fauck-Belz (Media manager)
U
Phone +49 711 95 29 51-24
[email protected]
The AT-Fachverlag GmbH is a company of
Holzmann Medien GmbH & Co. KG
2
Editorial Calendar
Topics
(Subject to Change)
Events
Trade Fairs
13 Jan 2016
18 Dec 2015
23 Nov 2015
• Power Supplies
• Power Management
• Electromechanics
• Optoelectronics & LED-Technology
• Quartz Crystals and Oscillators
DesignCon
Santa Clara, CA, USA
Jan 19th-22th 2016
February
Date of publication:
Advertising Deadline:
Editorial Deadline:
10 Feb 2016
26 Jan 2016
21 Dec 2015
Trade Fair Issue Embedded World, EMV
•  Embedded Engineering
•  Microcontrollers & Microprocessors
•  HF & Wireless
•  Displays
•  Test & Measurement
•  Development Tools (HW/SW)
Photonics West
San Francisco, CA, USA
Feb 16th-18th 2016
Embedded World
Nuremberg
Feb 23th-25th 2016
EMV
Düsseldorf
Feb 23th-25th 2016
Special Issue
Optoelectronics &
LED Technology
Date of publication:
Advertising Deadline:
Editorial Deadline:
02 Mar 2016
16 Feb 2016
18 Jan 2016
elektronik informationen Extra
Optoelectronics & LED-Technology
LED Components, Control Electronics, Power Management, Sensor Technology, Optoelectronic Components
Light + Building
Frankfurt
Mar13th-18th 2016
Issue
Dates
1
Date of publication:
Advertising Deadline:
Editorial Deadline:
2
January
Details on page 4
CeBIT
Hannover
Mar 14th-18th 2016
3
elektronik informationen Extra
Circulation:
18,000 Copies
OPTOELECTRONICS & LED TECHNOLOGY
The Topics
•
•
•
•
•
•
•
•
LED Components & Modules
LED Controls
Color Measurement & Color Management
Power Management
Opto Sensors
Elektro-Optical Converters
Fiber-Optic Components
Development Tools
Date of Publication:
Advertising Deadline:
Editorial Deadline:
Mar 02 2016
Feb 16 2016
Jan 18 2016
Advertisement Rates
ad sizes
1/1
Junior
1/2
1/3
1/4
1/8
b/w
4,590.-
2,580.-
2,295.-
1,530.-
1,150.-
575.-
4 colours
5,590.-
3,480.-
3,195.-
2,430.-
1,900.-
1.175.-
4
Topics
(Subject to Change)
Events
Trade Fairs
Issue
Dates
3
Date of publication:
Advertising Deadline:
Editorial Deadline:
23 Mar 2016
08 Mar 2016
08 Feb 2016
•  Automotive Electronics
•  Passive Components
•  EMV, Electronic Packaging & Enclosures
•  Analog/Mixed-Signal
•  Programmable Logic Devices
4
Date of publication:
Advertising Deadline:
Editorial Deadline:
13 Apr 2016
29 Mar 2016
29 Feb 2016
Trade Fair Issue Hannover Fair
SMT Hybrid Packaging, MEDTEC
• Industrial Electronics & Automation
• Elektromechanics, Mechatronics
• Power Supplies
• Industrial PCs
• Displays
• Medical Electronics
Hannover Fair
Hannover
Apr 25th-29th 2016
SMT Hybrid Packaging
Nuremberg
Apr 26th-28th 2016
MEDTEC Europe
Stuttgart
Apr 12th-14th 2016
5
Date of publication:
Advertising Deadline:
Editorial Deadline:
04 May 2016
19 Apr 2016
21 Mar 2016
Trade Fair Issue PCIM, Sensor+Test
•  Power Electronics
•  Power Management
•  Microcontrollers & Microprocessors
•  Test & Measurement
•  Sensor Technology
•  Quartz Crystals and Oscillators
PCIM
Nuremberg
May 10th-12th 2016
March
April
May
6
June
Date of publication:
Advertising Deadline:
Editorial Deadline:
16 Jun 2016
01 Jun 2016
02 May 2016
•  Automotive Electronics
•  Programmable Logik Devices
•  Optoelectronics & LED Technology
•  Analog/Mixed-Signal
•  Embedded Engineering
•  Development Tools (HW/SW)
Sensor+Test
Nuremberg
May 10th-12th 2016
AUTOMATICA
Munich
Jun 21th-24th 2016
5
elektronik informationen Extra
Circulation:
18,000 Copies
ELECTROMECHANICS &
ELECTRONICS PACKAGING
The Topics
•
•
•
•
•
•
•
Connectors, Clamps & Terminals
Cables
Relays
Switches & Pushbottons
Keyboards
Cases, Enclosures, Cabinets
Thermal Management
Date of Publication:
Advertising Deadline:
Editorial Deadline:
Jul 27 2016
Jul 12 2016
May 30 2016
Advertisement Rates
ad sizes
1/1
Junior
1/2
1/3
1/4
1/8
b/w
4,590.-
2,580.-
2,295.-
1,530.-
1,150.-
575.-
4 colours
5,590.-
3,480.-
3,195.-
2,430.-
1,900.-
1.175.-
6
Topics
(Subject to Change)
Issue
Dates
7
Date of publication:
Advertising Deadline:
Editorial Deadline:
06 Jul 2016
21 Jun 2016
23 May 2016
• Medical Electronics
• Microcontrollers & Microprocessors
• Test & Measurement
• Semiconductor Memories
• HF/Wireless
• Passive Components
Special Issue
Electromechanics
& Electronics
Packaging
Date of publication:
Advertising Deadline:
Editorial Deadline:
27 Jul 2016
12 Jul 2016
30 May 2016
elektronik informationen Extra
Electromechanics & Electronics Packaging
Connectors, Cables, Switches, Pushbottons, Cases,
Enclusures, Cabinets, Relays, Thermal Management, etc
July
Events
Trade Fairs
Details on page 6
8
Date of publication:
Advertising Deadline:
Editorial Deadline:
17 Aug 2016
02 Aug 2016
04 Jul 2016
•  Distributors 2016
•  Power Supplies
•  Power Electronics
•  Optoelectronics & LED-Technology
•  Industrial PCs
•  Displays
9
Date of publication:
Advertising Deadline:
Editorial Deadline:
12 Sep 2016
26 Aug 2016
01 Aug 2016
•  Power Management
•  Analog/Mixed Signal
•  Programmable Logic Devices
•  Elektromechanics Mechatronics
•  Development Tools (HW/SW)
•  Automotive Electronics
August
September
7
Smart Engineering
Circulation
18,000 Copies
Powered by
elektronik informationen
The Topics:
• P
ower Efficiency &
Low-Power Design
• Energy Storage Devices
• Internet-of-Things &
Cyberphysical Systems
• Industrie 4.0
• Safety & Security
• Friendly and sustainable products
• Development Tools (HW/SW)
Date of Publication:
Advertising Deadline:
Editorial Deadline:
Oct 17 2016
Sep 29 2016
Sep 05 2016
Advertisement Rates
ad sizes
1/1
Junior
1/2
1/3
1/4
1/8
b/w
4,590.-
2,580.-
2,295.-
1,530.-
1,150.-
575.-
4 colours
5,590.-
3,480.-
3,195.-
2,430.-
1,900.-
1.175.-
8
Topics
(Subject to Change)
Issue
Dates
10
Date of publication:
Advertising Deadline:
Editorial Deadline:
04 Oct 2016
16 Sep 2016
22 Aug 2016
• Test and Measurement
• Industrial Electronics & Automation
• Communication ICs
• Embedded Engineering
• Optoelectronics & LED Technology
• Medical Electronics
Special Issue
Smart
Engineering
Date of publication:
Advertising Deadline:
Editorial Deadline:
17 Oct 2016
29 Sep 2016
05 Sep 2016
Smart Engineering - Efficient,
Environment-Friendly and Sustainable
Electronic Products Development
Smart Home, Smart City, Smart Car, Smart Traffic,
Smart Healthcare, Smart Factory, Smart Grid,
Smart Energy etc.
October
Events
Trade Fairs
Details on page 8
11
Date of publication:
Advertising Deadline:
Editorial Deadline:
03 Nov 2016
19 Oct 2016
19 Sep 2016
Trade Fair Issue electronica, COMPAMED,
SPS IPC Drives
•  Microcontrollers & Microprocessors
•  Analog/Mixed-Signal
•  Power Management
•  Passive Components
•  Test and Measurement
•  Medical Electronics
12
Date of publication:
Advertising Deadline:
Editorial Deadline:
14 Dec 2016
29 Nov 2016
31 Oct 2016
Follow up: SPS IPC Drives
•  Industrial Electronics & Automation
•  Embedded Computer, Displays
•  Measurement Technology & Sensor Technology
•  Programmable Logic Devices
•  Development Tools (HW/SW)
November
December
electronica
Munich
Nov 08th-11th 2016
COMPAMED
Düsseldorf
Nov 16th-19th 2016
SPS IPC Drives
Nuremberg
Nov 22th-24th 2016
9
Topics
(Subject to Change)
Events
Trade Fairs
18 Jan 2017
19 Dec 2016
21 Nov 2016
• Power Supplies
• Power Management
• Electromechanics
• Optoelectronics & LED-Technology
• Quartz Crystals and Oscillators
DesignCon
Santa Clara, CA, USA
Januay/February 2017
Photonics West
San Francisco, CA, USA
February 2017
Date of publication:
Advertising Deadline:
Editorial Deadline:
14 Feb 2017
30 Jan 2017
19 Dec 2016
Trade Fair Issue Embedded World , EMV
•  Embedded Engineering
•  Microcontrollers & Microprocessors
•  Displays
•  Test & Measurement
•  Development Tools (HW/SW)
Embedded World
Nuremberg
End of February 2017
EMV
Düsseldorf
February 2017
3
Date of publication:
Advertising Deadline:
Editorial Deadline:
15 Mar 2017
28 Feb 2017
30 Jan 2017
•  Automotive Electronics
•  Passive Components
•  EMI, Electronic Packaging & Enclosures
•  Analog/Mixed-Signal
•  Programmable Logic Devices
4
Date of publication:
Advertising Deadline:
Editorial Deadline:
19 Apr 2017
30 Mar 2017
06 Mar 2017
Trade Fair Issue Hannover Fair, MEDTEC,
SMT Hybrid Packaging
• Industrial Electronics & Automation
• Elektromechanics, Mechatronics
• Power Supplies
• Industrial PCs
• Displays
• Medical Electronics
Issue
Dates
1
Date of publication:
Advertising Deadline:
Editorial Deadline:
2
Januay 2017
February 2017
March 2017
April 2017
Hannover Messe
Hannover
April 2017
MEDTEC
Stuttgart
April 2017
SMT Hybrid Packaging
Nürnberg
April 2017
10
Advertisement Rates
ad size
width x height in mm
b/w
2 colours
3 colours
4 colours
1/1 page
3/4 page
185 x 264
5,690.– €
6,090,– €
6,490.– €
6,890.– €
136 x 264 or 185 x 197
4,270.– €
4,670,– €
5,070.– €
5,470.– €
2/3 page
120 x 264 or 185 x 175
3,790.– €
4,190,– €
4,590.– €
4,990.– €
Junior Page
137 x 190
3,200.– €
3,600,– €
4,000.– €
4,400.– €
1/2 page
90 x 264 or 185 x 130
2,845.– €
3,245,– €
3,645.– €
4,045.– €
1/3 page
58 x 264 or 185 x 88
1,895.– €
2,195,– €
2,495.– €
2,795.– €
1/4 page
90 x 130 or
43 x 264 or 184 x 63
1,425.– €
1,725,– €
2,025.– €
2,325.– €
1/8 page
90 x 63 or
43 x 130 or 184 x 30
715.– €
915.– €
1,115.– €
1,315.– €
Cover page
8,530.– €
Inside Front cover
184 x 264
7,460.– €
Inside Cover page
184 x 264
7.460,– €
Back Cover
184 x 264
7.460,– €
Colour charges for ads
Standard colours, each
Special colours, each
audited
1/2 page to 2/1 page
1/4 page to 1/3 page
1/8 page and smaller
€ 400.€ 300.€ 200.-
all sizes
€ 800.-
Discounts (for advertisements within 12 months)
Series Discount
Quantity Discount
3 insertions
6 insertions
12 insertions
5%
10%
15%
1 page
5%
3 pages 10%
5 pages 15%
8 pages 20%
11
Advertisement sizes
type area sizes
bleed sizes
1/1 page
Junior Page
width 185 mm width 135 mm
height 264 mm height 190 mm
1/2 page horizontal 1/2 page vertical
width
185 mm width
90 mm
height 130 mm height 264 mm
1/3 page horizontal 1/3 page vertical
width 185 mm width
58 mm
height
88 mm height 264 mm
1/4 page horizontal
width 185 mm
height
66 mm
2-columns
1/4 page vertical
width
43 mm
height 264 mm
1/1 page
Junior Page
width 210 mm width 148 mm
height 297 mm height 208 mm
1/3 page horizontal 1/2 page vertical
width 210 mm width 101 mm
height 148 mm height 297 mm
1/3 page horizontal 1/3 page vertical
69 mm
width 210 mm width
height 106 mm height 297 mm
1/4 page horizontal 1/4 page vertical
width 210 mm width
54 mm
height
81 mm height 297 mm
2-columns
2-columns
BLEED ADS: all text must be at
least 10 mm inside the
maximum width and height of
any bleed ad.
Allow additional 3 mm trim per
bleed edge and trim marks
1/4 page
width 90 mm
height 130 mm
1/8 page horizontal
width 185 mm
height
30 mm
1/8 page
width
90 mm
height 66 mm
1/8 page vertical
width
43 mm
height 130 mm
1/8 page horizontal
1/8 page
width 101 mm width 210 mm
height 148 mm height 48 mm
Advertisement Rates
Printing specifications
Overall Size
A4, 210 mm wide x 297 mm high
Bound-In Inserts
2 pages (1 sheet)
216 mm wide x 305 mm high
€ 6,120.-
4 pages (double sheet, folded)
432 mm wide x 305 mm high
Please send inserts in the size stated above, not trimmed,
but folded
€ 8,020.-
184 mm wide x 264 mm high
4 columns, each 43 mm wide
3 columns, each 58 mm wide
Printing Specifications
Loose Inserts
Printing Area
For printing we need a print-optimized pdf-file.
Resolution: 300 dpi (CMYK)
audited
max. size 205 mm wide x 292 mm high
Weight up to 25 g
Weight up to 35 g
Weight up to 45 g
€ 6,630.€ 7,295.€ 7,960.-
File please send to: [email protected]
Contact:Norbert Schöne (Anzeigenleitung)
Telefon +49 711 95 29 51-20
[email protected]
Ute Fauck-Belz (Media-/Auftragsmanagement)
Telefon +49 711 95 29 51-24
[email protected]
Classified Ads
4 columns, each 43 mm wide
Job offer advertisement € 5,10/mm
Job wanted advertisement € 2,55/mm
13
Circulation
Circulation by Business Position
elektronik informationen is audited by:
Percent
Audit statements are a strict independent verification of printing,
distribution and circulation claims of a magazine.
Print Run:
Corporate Management
Middle Management
Design Engineering Management
Design & Development Engineers
Sales and Marketing Engineers
Others
27.4
11.2
19.0
10.6
5.4
26.4
8,385
3,427
5,815
3,243
1,498
8,232
100.0
30,600
27,805 copies
Circulation by Number of Employees
Percent
Geographical Distribution:
Federal Republic of Germany
Abroad
Copies
28,242 copies
Multiple mentions
Actual Distribution:
audited
27,401 copies (98.5%)
404 copies ( 1.5%)
110 20 50 100 200 500 1000 +
9 employees
19 employees
49 employees
99 employees
199 employees
499 employees
999 employees
more employees
unknown
Total
Copies
11.1
10.3
11.0
9.6
6.0
5.3
3.7
12.0
31.0
3,397
3,152
3,366
2,938
1,836
1,622
1,132
3,672
9,485
100.0
30,600
Average projected circulation 2016
14
Circulation
audited
Circulation by Business & Industry
Category of recipient
Percent of total
Qualified copies
Chemical and petrochemical
Mechanical engineering
Metal production and development
Military electronics
Office/IT equipment and data processing
Electrical engineering
Electronic components and systems
Communication engineering
Consumer electronics
Medical electronics engineering
Test & Measurement
Precision engineering & optics
Automotive construction
Aircraft & airspace industries
Energy and water supply
Distribution of Electronic Products
Research and Development
Engineering offices, laboratories
Other industrial sectors, added
Unknown sectors
Miscellaneous
Rounding Difference
0.64
8.43
0.63
0.76
4.29
30.78
9.51
5.42
1.11
2.69
6.76
2.46
2.43
1.25
0.71
3.22
1.24
6.97
2.96
4.69
2.84
196
2,580
193
233
1,313
9,418
2,910
1,658
340
823
2,069
753
744
382
217
985
379
2,133
906
1,435
869
64
Total
100.0
30,600
Average projected circulation 2016
15
Sales Representatives
3
3
Domestic
1
Nordrhein-Westfalen:
2
3
4
1
Hessen, Rheinland-Pfalz, Saarland und
Rhein-Neckar-Raum:
Dipl.-Wirt.-Ing.
Helge-Bodo Feigenbutz
Im Höchsten 16
63303 Dreieich
Telefon: +49 6103 87 07 11
Telefax: +49 6103 87 07 13
E-Mail: [email protected]
International:
Hagen Döhner
Hegelstraße 9
30625 Hannover
Telefon: +49 511 55 23 25
Telefax: +49 511 55 12 34
E-Mail: [email protected]
3
is-communication
Ingo Seidel
Bad Nauheimer Straße 21
64289 Darmstadt
Telefon: +49 6151 9 61 89 30
Telefax: +49 6151 9 61 89 40
E-Mail: [email protected]
Headquarters
5
5
4
Bayern:
Michael Elison
Pfarrer-Niederhuber-Straße 11
85258 Weichs
Telefon: +49 8136 30 48 215
E-Mail: [email protected]
2
2
Niedersachsen, Hamburg,
Bremen, Schleswig-Holstein:
Baden-Württemberg:
Hüller & Roloff Medienservice
Winnender Straße 54
71334 Waiblingen
Telefon: +49 7151 92 22 20
Telefax: +49 7151 92 22 60
E-Mail: [email protected]
Great Britain
The Netherlands, Belgium, Luxembourg:
USA and Canada:
UK Representative
Dave Harvett
8 Hollington Way, Monkspath
GB-Solihul, West Midlands, B90 4YD
Phone: +44 0 121 705 2120
Fax: +44 0 121 704 3102
E-Mail: [email protected]
InterMundio BV
Sigrid Jahn & Jens Paulisch
Archimedesstraat 10
NL-2517 RV Den Haag
Phone: +31 70 360 23 90
Fax: +31 70 360 24 74
E-Mail: [email protected]
EuroSpace Intern. Advertising Sales
David J. Richards
92 Harrison Avenue
USA-Harrison, NY 10528
Phone: +1 914 777 14 34
E-Mail: [email protected]
For any other location: please contact our headquarters
16
Website
Super Banner
The Super Banner is positioned above the actual Website. It is the larger version
of the Fullsize Banner.
Size: 728 x 90 Pixel up to max. 50 kB
File types: .SWF, GIF, .FLA and Windows Fonts (.TTF)
FullAd
This is the most widely used variant on the Internet. Practically every commercial
website offers this format.
Size: 468 x 60 Pixel up to 20 kB
File types: .SWF, GIF, .FLA, and Windows Scripts (.TTF)
Skyscraper
Skyscrapers are an eyecatcher for visitors to the page. Advertise sky-high with a
similarly impressive effect as print advertising!
Size: 160 x 600 Pixel up to max. 50 kB
File types: .SWF, GIF, .FLA and Windows Scripts (.TTF)
Wallpaper
Positioned around the top right hand corner of the page and is a combination of
the Super Banner and Skyscraper.
Size: 728 x 90 Pixel (top) und 120 x 600 or 160 x 600 Pixel
(right) up to bis max. 100 kB
File types: .SWF, GIF, .FLA and Windows Scripts (.TTF)
Medium Rectangle/Content Ad
Similarly to island advertisements in print media, Rectangles are positioned
directly in the editorial area of the website. This increases the users‘ awareness
and improves response rates.
Size: 300 x 250 Pixel up to max. 50 KB
File types: .SWF, GIF, .FLA and Windows Scripts (.TTF)
17
Website
Online advertisements
Positions
Exklusiv-Sponsoring Product Categories
The above banner formats can be positioned on the Front Page or in a Topic
Channel (e.g. components) or in a Product Category such as „Power
Management ICs“ in the Components Topic Channel or „Oscilloscopes
in the „Measurement Topic Channel“.
Cost per thousand ad impressions in rotation
Only on request and subject to availability. For example, you can sponsor the
Powermanagement-ICs“ Product Category in the Measurement Topic Channel
The Exclusive-Sponsoring Package consists of Superbanner-, Rectangle or Boombox
and Skyscraper or Wallpaper. For the contractual period, the package is exclusive
(not in rotation) and no further banners will be placed in the sponsored product
category.
Size Price per month (without rotation) Euro 2,500.- plus VAT
Super Banner
Cost/1,000 plus VAT.
€ 200.-
Expandable Super Banner
http://www.elektronikinformationen.de …
www.elektronikinformationen.de
€ 240.Audience Overview
FullAd
Skyscraper
€ 150,€ 200.-
Go to this report
Aug 1, 2014 ­ Jul 31, 2015
All Sessions
100.00%
Overview
Sessions
Expandable Skyscraper
€ 240.-
600
300
Rectangle€ 160.October 2014
Medium Rectangle/Content AD € 200.-
Banderole AD
€ 240.-
April 2015
July 2015
New Visitor
Sessions
Users
Pageviews
Pages / Session
Avg. Session Duration
Bounce Rate
74,026
50,731
Returning Visitor
169,755
33.6%
2.29
Billboard
January 2015
00:01:52
70.21%
66.4%
€ 275.% New Sessions
Wallpaper
€ 400.-
66.44%
Language
Sessions
1. de
36,294
2. de­de
16,642
% Sessions
49.03%
22.48%
18
3. en­us
4. c
10,260
4,978
13.86%
6.72%
Website
Online advertisements
Super Banner
Super Banner
Dimensions 728 x 90 Pixel
Medium Rectangle
Dimensions 300 x 250 Pixel
Expandable Super Banner
Dimensions 728 x 250 Pixel
Skyscaper
Medium
Rectangle
Skyscaper
Billboard
Skyscraper
160 x 600 Pixel
Expandable Skyscraper
420 x 600 Pixel
Billboard
940 x 250 Pixel
FireplaceAd
Medium
Rectangle LayerAd
BanderoleAD
BanderoleAd
770 x 250 Pixel
PopUnder 400 x 300 Pixel
PopUp 200 x 300 Pixel
.
Skyscaper
Super Banner
LayerAd
TandemAd/TripleAd
Wallpaper
A combination of a LayerAd,
Superbanner, Skyscraper or
Medium Rectangle.
A combination of Super Banner and
Skyscraper.
LayerAd 400 x 400 Pixel
19
Website
Lead Generation
www.elektronikinformationen.de offers the facility to place many sizes of White
papers,
Webcasts, Videoclips, technical articles accessible only to an exclusive circle
of registered readers who have agreed to transmission of their contact details
to the originators of the called-up documents.
White papers (as defined by Wikipedia)
„White paper“ has come to refer to documents used by businesses as a
marketing or sales tool. For example, many White papers today advertise
the benefits of particular technologies and products.
These types of White papers are almost always marketing communications
documents designed to promote a specific company‘s solutions or products.
As a marketing tool, these papers will highlight information favourable to the
company authorizing or sponsoring the paper. Such White papers are often
used to generate sales leads, establish thought leadership, make a business
case, or to educate customers.
These are three types of commercial White papers:
• Business-benefits: Makes a business case for a certain
technology or methodology
• Technical: Describes how a certain technology works
• Hybrid: Combines high-level business benefits with
technical details in a single document
Prices for accepting and placing registration-required articles according to work
involved on request.
Price per transmitted address / lead Euro 40.- plus VAT.
20
Company database
Online advertisements
Scope of services
Basic
Business
Company and mail address
●
●
Premium
●
Telephone
―
●
●
Telefax
―
●
●
Internet address
―
●
●
Company logo
―
●
●
3 fair announcements
including fair logo
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―
●
Company profile
―
―
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3 additional menues (for
example „Certifications“ or
„Business units“)
―
―
●
Product groups/lines
―
―
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PR archive**
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―
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Linkage with (editorial) articles
●
●
●
Admin authorization
●
●
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Basic rate per year
0.00 €
449.00 €*
749.00 €
* The contract period is at least 1 year and will renew automatically for another year if it is
not cancelled 4 weeks before the end of period in written form.
** Even the unedited articles from your self administrated PR archive will be found and
separated listed by the search function on www.elektronikinformationen.de. All publications on www.elektronikinformationen.de are linked with this company
database. The addresses are shown beside all requested articles according to the booked
versions above. The basic version for example is listing only the company name including
it´s mail address while the business version is listing additional telephone- and fax
number as well as the company logo.
AT-Fachverlag GmbH
Wilhelm-Pfitzer-Str. 28
70736 Fellbach
DEUTSCHLAND
Telefon: 0711 952951-0
Telefax: 0711 952951-99
E-Mail: [email protected]
Internet: www.at-fachverlag.de
Firmenportrait | Messetermine │PR-Archiv
elektronik informationen hilft seinen Lesern
als Fachmedium, elektronische Produkte im
industriellen Umfeld effizienter zu entwickeln.
Der Titel steht für eine zielgruppenfokusierte
und streng technologieorientierte Themenauswahl sowie für kompetente, nutzwertorientierte
und effiziente Vermittlung der Inhalte.
Firmenportrait | Messetermine │PR-Archiv
08.-11.11.2016 in München
Crossmedial aufbereitet liefert elektronik
informationen Hintergrundinformationen zu
den wichtigen Trends der Elektronik und zeigt
industrierelevante Anwendungen.
22.-24.11.2016 in Nürnberg
Produktberichte │Aufsätze
23.-25.02.2016 in Nürnberg
Newsletter
Frequency:
Circulation:
Circulation breakdown: Advertising closing date:
2 times per week
(Tuesday and Thursday)
approx. 6,000 (August 2015)
analogous to print- see page 13-14
one day before printing date
Anzeige ___________________________________________ Skyscraper
Maximum 2 per Newsletter. 160 x 600 Pixel up to 50 kB including link to your web
page or a URL specified by you.
Skyscraper
Cost per Newsletter
€ 500.- plus VAT.
FullAd
Maximum 1 Banner per category - 468 x 60 Pixel up to 25 kB including link to your
web page or a URL specified by you. Positioned directly above sponsored category.
Cost per Newsletter/Week
€ 400.- plus VAT.
Text Ad
Maximum 65 characters headline + max. 250 characters text plus one image
(205 pixel wide) including link to your web page or a URL specified
by you. Maximum 1 advertisement per category.
Anzeige
Fullsizebanner
Anzeige Text-/Bildanzeige Cost per Newsletter/Week
€ 600.- plus VAT.
22
Contact
Advertising director:
Norbert Schöne
Phone +49 711 95 29 51-20
Fax +49 711 95 29 51-99
norbert.schoene@
at-fachverlag.de
Media manager:
Ute Fauck-Belz
Phone +49 711 95 29 51-24
Fax +49 711 95 29 51-99
ute.fauck@
at-fachverlag.de
Editor-in-Chief
Matthias Laasch PhD
Phone +49 89 5 48 84 29-1
Fax +49 89 5 48 84 29-9
matthias.laasch@
at-fachverlag.de
Editor
Sylvia Rathgeber PhD
Phone +49 89 5 48 84 29-2
Fax +49 89 5 48 84 29-9
sylvia.rathgeber@
at-fachverlag.de
Editor
Hubert Darchinger
Phone +49 89 5 48 84 29-3
Fax +49 89 5 48 84 29-9
hubert.darchinger@
at-fachverlag.de
Wilhelm-Pfitzer-Straße 28 | 70736 Fellbach |Telefon +49 711 952951-0 | Telefax +49 711 952951-99 | www.at-fachverlag.de
Die AT-Fachverlag GmbH ist ein Unternehmen der Holzmann Medien GmbH & Co. KG