ADAC Campingwelt online 2017

ADAC Campingwelt online 2017
Target group: Camping and caravanning traveler
• Publish date online: January 2017
• Publish date APP: March 2017
• www.adac.de/campingfuehrer
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The ADAC Campingwelt Online is the fastest planning medium for many of the 10 million camping fans in Germany. On this extensive camping portal, you will find all relevant informaiton with a single click. The portal offers
attractive advertising opportunities for optimal target group appeal: banner or advertorial, multimedia presentation or competition.
www.adac.de/campingfuehrer
Package
Description
Rate per year
Comfort
•
•
•
•
•
Premium
Comfort Package +
+ Special position in search hit list
+ Multimedia display (video, link to homepage)
+ Integration on the map with addtion symbols for picture and video presentation
+ NEW: Disturber at „The campsite introduces itself“
+ Up to 5 events per year in the calendar with link to the ADAC campsite presentation
+ NEW: Events will be displayed on camping detailed page
+ Integration to recommendation module „Diese Campingplätze können Sie ebenfalls interessieren“ - with picture and link to the ADAC campsite presentation
PremiumPLUS
Presentation of campsite with link to website
Picture & text presenation with logo
Campsite brochures for download (pdf )
Picture in search hit list
NEW: Home-Button on seeking strike list
€ 1.170,–
Premuim Package +
+ 1 week „News“ with short display and detailed page inclusive link
+ NEW: Editorial-Tipp „Campingplatz-Empfehlung“ in a short form on the home and at map in
rotation
+ Banner (Square 250 x 250 px))
Placement: in rotation in detail pages in the relevant country
Guarantee: min. 30.000 impressions
€ 1.660,–
€ 2.410,–
Unser Herz schlägt für den Tourismus.
IGL-Werbedienst Ges.m.b.H., 5021 Salzburg, Österreich, Innsbrucker Bundesstr. 47 - Telefon +43/662 45 36 15-0, Fax +43/662 45 20 38, [email protected]
Gültig ab Juni 2016 – somit verlieren alle bisherigen Preislisten ihre Gültigkeit. Preise verstehen sich netto, zzgl. MwSt und exkl. Belegversandkosten, Repro-, Gestaltungs- u. Lithokosten.
Preisänderungen und Irrtümer vorbehalten.
6
ADAC Campingwelt online
Target group: Camping and caravaning travelers
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Short term internet-ads - bookable daily!
Depending on the season, there are different rates
High season: January till July
Low season: August till December
Rate
Preis
High season
Low season
A. News
1 week on the overview page „News“, afterwards in the news-archieves
max. 2 non-contiguous weeks bookable per year
+ NEW: 1 week news-teaser integration (picture & short text) on home
+ Long text and detailed page
+ Link at detailed page
+ NEW: Integration of a video on the News detail page possible
bookable max. 2 not contiguous weeks per client / year
€   650,–
€   280,–
B. Porträt der Woche
„Portrait of the week)
(Campsite search)
NEW: Prominent placement above strike list - before the first campsite entry
+ with picture and link to campsite presentation and home-button
+ Placement: Site „Campingplatz finden“ - list view
bookable max. 1 week per campsite / year
€ 1.090,–
€   390,–
C. Campingplatz-Empfehlung
„Campsite recommendation“
+ Content box with picture, short text and link to campsite detailed page
Placement: home
+ Content box with picture, short text and link to campsite detailed page Placement: „Campingplatz finden“
+ Map view max. 1 week per campsite / year
€ 1.310,–
€   500,–
D. Gewinnspielpaket
„Competition package“
Max. 3 months bookable
+ Detailed page position „Gewinnspiele“
+ NEW: 2 weeks teaser on home inclusive picture and link to detailed page „Gewinnspiele“
+ NEW: Integration of a video on the detailed page „Gewinnspiele“
+ News on subsite „News“
€ 2.190,–
€ 1.520,–
per week
per week
E. Top 3 Campingplätze im Land
„Top 3 campsites“
One year exclusive placement on the detailed page „countries“ - just 3 placements
available
+ Site Europe for one month as add-on
+ Internal linking to campsite detailed page
Package
Description
€ 2.940,per year
Package „A, B, C and E“ is just bookable if you already have booked a year package (Comfort, Premium, PremiumPLUS)
Unser Herz schlägt für den Tourismus.
IGL-Werbedienst Ges.m.b.H., 5021 Salzburg, Österreich, Innsbrucker Bundesstr. 47 - Telefon +43/662 45 36 15-0, Fax +43/662 45 20 38, [email protected]
Gültig ab Juni 2016 – somit verlieren alle bisherigen Preislisten ihre Gültigkeit. Preise verstehen sich netto, zzgl. MwSt und exkl. Belegversandkosten, Repro-, Gestaltungs- u. Lithokosten.
Preisänderungen und Irrtümer vorbehalten.
7
ADAC Campingwelt online 2017
Target group: Camping and caravanning traveler
• New edition in January 2017
• www.adac.de/campingfuehrer
Cross
tion
ec
edia Conn
M
ADAC Campingwelt Online - is the fastest planning medium for many of the 10 million camping fans in Germany. On
this extensive camping portal, you will find all the relevant information with a single click. The portal offers attractive advertising opportunities for optional target group appeal: banner or advertorial, multimedia presentation or competition.
www.adac.de/campingfuehrer
Placement
Format
Skyscraper
- Campingplatz finden
- Campingplatz Detailseite
Rate per month
Format
(pixel)
Placement
Device
Availability
High season
Low season
120 x 600
160 x 600
200 x 600
right
Desktop
Exclusive
double rotation
€ 750,-
€
500,-
€
410,-
€
275,-
250 x 250
Content
area
All devices
Exclusive double rotation
€
925,-
€
620,-
€
510,-
€
340,-
728 x 90
Content
area
All devices
Exclusive
double rotation
€ 1.050,-
€
700,-
€
€
385,-
728 x 90
Content
area
All devices
Exclusive
€ 1.200,-
Square normal
- Home
- Magazin Verteilerseite
- Urlaubsregionen Europa
Superbanner
- Campingplatz finden
- News Übersicht
- Events Übersicht
- Urlaubsregionen Europa
Superbanner
- Home
575,-
€ 800,-
Unser Herz schlägt für den Tourismus.
IGL-Werbedienst Ges.m.b.H., 5021 Salzburg, Österreich, Innsbrucker Bundesstr. 47 - Telefon +43/662 45 36 15-0, Fax +43/662 45 20 38, [email protected]
Gültig ab Juni 2016 – somit verlieren alle bisherigen Preislisten ihre Gültigkeit. Preise verstehen sich netto, zzgl. MwSt und exkl. Belegversandkosten, Repro-, Gestaltungs- u. Lithokosten.
Preisänderungen und Irrtümer vorbehalten.
8
ADAC Campingwelt online 2017
Target group: Camping and caravanning traveler
• New edition in January 2017
• www.adac.de/campingfuehrer
Cross
tion
ec
edia Conn
M
ADAC Campingwelt Online is the fastest planning medium for many of the 10 million camping fans in Germany. On this
extensive camping portal, you will find all the relevant information with a single click. The portal offers attractive advertising opportunities for optimal target group appeal: banner or advertorial, multimedia presenatation or competition.
www.adac.de/campingfuehrer
CPM-price Run on Site
Banner format
Format (pixel)
CPM
Desktop
Superbanner
728 x 90
€ 40,–
X
(Wide)Skyscraper
120 / 160 x 250
€ 35,–
X
Standard Medium Rectangle
300 x 250
€ 55,–
X
Skyscraper
120 / 160 / 200 x 600
€ 35,–
X
Small Square
200 x 200
€ 30,–
Square
250 x 250
LayerAD
Mobil
Tablet
X
X
X
X
X
X
€ 45,–
X
X
X
400 x 400
€ 75,–
X
TandemAd (Layer & Sky)
400 x 400 / 160 x 600
€ 105,–
X
3er Bundle
(Superbanner / Sky / SMR)
728 x 90 / 160 x 600 /
300 x 250
€ 35,–
X
Billboard
960 x 250
€ 85,–
X
X
Banderole Ad
770 x 250
€ 80,–
X
X
Expandable Superbanner
728 x 300 (90)
€ 65,–
X
X
Expandable Skyscraper
420 (160) x 600
€ 60,–
X
Minimum turnover of CPM-bookings: Euro 1,0000.00
Supplement for targeting: 20% per criteria (just possible with CPM bookings)
Unser Herz schlägt für den Tourismus.
IGL-Werbedienst Ges.m.b.H., 5021 Salzburg, Österreich, Innsbrucker Bundesstr. 47 - Telefon +43/662 45 36 15-0, Fax +43/662 45 20 38, [email protected]
Gültig ab Juni 2016 – somit verlieren alle bisherigen Preislisten ihre Gültigkeit. Preise verstehen sich netto, zzgl. MwSt und exkl. Belegversandkosten, Repro-, Gestaltungs- u. Lithokosten.
Preisänderungen und Irrtümer vorbehalten.
9