Edina Realty: Everything You Need Under One Roof

Edina Realty: Everything You
Need Under One Roof
Real estate is a complex business, but
the process of buying or selling a home
shouldn’t be. At Edina Realty, we get
the job done right so you can move up,
move away or move on with your life.
As one of the largest independent firms in the nation,
Edina Realty has the experience, complementary products
and services, powerful marketing muscle and personal
approach that inspire confidence and trust.
Behind each Edina Realty REALTOR® is a network of more
than 2,300 agents. This powerful sales force works as a
team to bring the right buyers and sellers together.
Need a company and a REALTOR® you can count on?
Turn to Edina Realty.
Insights you can use.
Edina Realty’s top online search tools and app combined
with knowledgeable and highly-trained agents provide
insights throughout the home buying and selling process.
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A Family of Companies
Edina Realty Mortgage
Our affiliate, Edina Realty Mortgage (ERM), has been
providing a vast menu of mortgage loan products for
more than 30 years. Edina Realty Mortgage specializes
in first and second mortgages, purchase and refinance
products, and investment and vacation homes. For your
convenience, mortgage consultants are conveniently
located in most Edina Realty offices.
Edina Realty Title
Edina Realty Title is the Midwest’s largest full-service
title company. We offer 19 convenient closing locations
throughout Minnesota and western Wisconsin to serve our
customers. Our passionate and proficient team provides a
positive experience throughout the closing process.
Edina Realty Insurance
Edina Realty Insurance offers a complimentary insurance
review (and free quote) with a specialist who will discuss
your needs and provide detailed information to help
determine which coverage is best for you.
dina Realty Warranties
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Edina Realty Home Services has partnered with HSA
Home Warranty, a premier home warranty provider,
to offer one of the best home warranty programs in
the market.
Specialty Divisions
Edina Realty Corporate Services
Edina Realty Corporate Services works directly with banks,
mortgage servicers, asset management companies and
vendors to meet their unique real estate needs, including
short sales and REOs. Corporate Services handles third
party companies or corporate relocations, which includes
every aspect of the transferring process.
Exceptional Properties
Customers looking to buy or sell a luxury home will
appreciate the expertise, personal attention and extensive
networking available through Edina Realty’s Exceptional
Properties division.
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Lakeshore and Outdoors
When it comes to buying or selling recreational or
lakeshore properties, our Minnesota/Wisconsin network
of offices are known for being leaders in the market. This
network allows our customers to search for properties in
different geographical areas without changing companies.
New Construction
Edina Realty has long been a leader in the sale of new
homes. Edina Realty’s new construction team is solely
dedicated to the unique needs of building a home and is
made up of a combination of experts from our real estate,
mortgage and title companies.
Exclusive Programs
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ell My Home is a user-friendly, online tool that
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lets sellers access the latest information anytime
on the progress and activity of their listing through
edinarealty.com.
ome Impressions, exclusive to Edina Realty,
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provides home sellers with showing feedback
“impressions” from other real estate professionals
who’ve toured the home.
ome Docs™, a web-based online filing system,
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gives buyers and sellers access to their mortgage and
title documents 24/7.
etworkONE, a powerful inter-company networking
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system which allows Edina Realty agents to quickly
match buyers with sellers.
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More Marketing, More Results
Edina Realty is one of the leading real estate advertisers
in the area and uses a variety of media channels, such
as edinarealty.com and other websites, newspapers,
magazines, television, radio, direct mail, outdoor media and
social media to get maximum exposure for our listings –
which means a quicker sale for you.
Online
n EdinaRealty.com is consumers’ one stop for homerelated information and services. Through our website,
homebuyers can conduct a customized home search
that includes price range, community area, number of
bedrooms and much more!
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pen House Directory listings were pioneered by
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Edina Realty for online use. This features all available
open houses from brokers in the area and offers
buyers the most current and accurate open house
information updated every 10 minutes.
ultiple Listing Service (MLS®), a computerized
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service for REALTORS®, provides up-to-the-minute
information about thousands of listings – and a prime
place where we’ll advertise your property.
eb Channels is yet another online avenue Edina
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Realty uses to expose its property listings beyond
edinarealty.com. Your property listing details will
also appear on over 4,000 real estate broker sites
throughout Minnesota and western Wisconsin.
Hotline and Mobile Hotline
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Hotline, our 24-hour interactive telephone system
that receives thousands of calls each week, provides
buyers with information about properties any hour of
the day or night.
obile Hotline incorporates voice and text – through
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mobile Web access – to photos and email so listings
can be connected to potential buyers.
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Print and Yard Signs
n Magazines. The exclusive Edina Realty Exceptional
Properties section in Mpls.St.Paul HOME & DESGIN
magazine provides outstanding benefits and features
unmatched by any other real estate publication in
our market. This quartely publication is distributed to
80,000+ homes and distributed to targeted channels
including doctor and dental offices, health clubs,
salons and more.
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irect Mail. Professionally-produced direct mail
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materials promote your property to an audience of
potential buyers screened and selected for their
demographic profiles.
“ For Sale” Signs. Our red and white yard signs have
been prominently displayed for more than 60 years.
Our sign is an endorsement of quality, and is trusted
and respected by buyers and brokers alike.
E-marketing and Networking
n E-marketing. At Edina Realty, we combine traditional
and e-marketing strategies to help sell your home. This
may include e-mail newsletters, e-mailing listings or
virtual tours to potential buyers, electronic networking
between REALTORS®, electronic invitations to open
houses and more.
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gent and Broker Networking. Each week, our
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agents tour new listings for a first look at the newest
properties. We also host “broker opens” where
REALTORS® from other companies preview our
listings on behalf of their clients.
Helping Families Find
a Place to Call Home
Helping Is Our Responsibility
Everyone should have a place to call home. That’s exactly
what some Edina Realty REALTORS® thought when they
helped establish the Edina Realty Foundation in 1996.
The Edina Realty Foundation extends financial support
to organizations that provide housing and related services
– such as counseling and medical care – to homeless
children, families, and individuals, has raised more than $7.7
million to help the homeless in the communities
we serve.
Foundation Funding
When you buy or sell a home with a participating Edina
Realty REALTOR®, a percentage of the sale goes to
the Edina Realty Foundation to target the issue of
homelessness. Today 75 percent of our REALTORS®
contribute a portion of their commissions from home sales
to the Foundation. Contributions also come from employees
of Edina Realty, Edina Realty Title, Edina Realty Mortgage,
Edina Realty Home Services and the general public.
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A Company with Heart
Thanks to the Foundation’s charitable giving, Edina Realty
Home Services has joined an elite group of companies
recognized for their outstanding contributions to the
community through the Minnesota Keystone ProgramSM.
This program identifies Minnesota Organizations that donate a
percentage of pre-tax profits to Minnesota charities.
“Community Begins at Home”
At Edina Realty, we know real estate is rooted in our
communities. That’s why each year Edina Realty Home
Services’ employees and REALTORS® dedicate a day to
work on local community improvement projects.
If you would like additional information about the Edina
Realty Foundation, please contact your neighborhood
Edina Realty office.
National Footprint
National Footprint
with Room to Grow Berkshire Hathaway HomeServices
California Properties
Berkshire Hathaway HomeServices
Northwest Real Estate (Seattle)
Berkshire Hathaway HomeServices
Carolinas Realty
Berkshire Hathaway HomeServices
KoenigRubloff Realty Group
Berkshire Hathaway HomeServices
First Realty
Berkshire Hathaway HomeServices
York Simpson Underwood Realty
Berkshire Hathaway HomeServices
Fox & Roach, Realtors®
Berkshire Hathaway HomeServices
Yost and Little
Berkshire Hathaway HomeServices
Georgia Properties
Carol Jones REALTORS©
RealtySouth
CBSHOME Real Estate
Rector-Hayden REALTORS®
Champion Realty
ReeceNichols
Edina Realty
Roberts Brothers Inc.
EWM REALTORS®
Semonin REALTORS®
Guarantee Real Estate
Woods Bros Realty
Berkshire Hathaway HomeServices
KC Realty
Berkshire Hathaway HomeServices
New England Properties
Berkshire Hathaway HomeServices
Northwest Real Estate (Portland)
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Harry Norman, REALTORS®
HOME Real Estate
Huff Realty
Intero Real Estate Services
Iowa Realty
Long Companies
Be on the Website that
Attracts More Traffic
Edinarealty.com proves to be the most comprehensive, user-friendly real
estate website in the region, averaging over one million total visits each month.
Website Traffic (Visits)
Edina Realty vs. Closest Competitors
70%
60%
Edina Realty
50%
The MLS Online (Mpls)
40%
Coldwell Banker Burnet
Re/Max Results
30%
Counselor Realty, Inc.
20%
10%
0%
*Data based on custom category of competitive sites as defined by Edina Realty.
Based on monthly average traffic Jan. 2014 – Dec. 2014.
Source: Experian Hitwise.
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Home search made easy
Apps for iPad, iPhone and Android
Ask me about my mobile apps!
Featuring Home Scan
The Home Scan feature uses
augmented reality to view nearby
homes in real time. This makes
researching neighborhoods and
finding open houses fun and easy.
Search smarter
Use your device’s GPS to find homes for sale, open houses and
recently sold home near you.
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View nearby properties immediately with Home Scan.
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Search by current location, MLS, city or zip, or draw on the map.
Find detailed listing information plus Walk Score® to find lifestyle
and neighborhood information.
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Optimum Online Exposure
for Your Property
#1 local real estate website
and mobile apps
When you sell your home with Edina Realty, your listing gets
optimum online exposure on edinarealty.com – where it matters
most. In fact, edinarealty.com
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has nearly twice as
many visits as our three closest market share
competitors’ sites combined! And, our mobile app was
voted “Best New App” by Mpls.St.Paul Magazine.
Top national real estate websites
Edina Realty invests a large amount of resources in our
online presence to ensure that your listing appears
wherever consumers are looking – locally or nationally.
When you list with Edina Realty, your property
will appear on:
• Edinarealty.com
• Zillow.com
• Trulia.com
• Realtor.com
• Over 4,000 local and national real estate sites,
and more!
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edinarealty.com
The edge you need.
Every listing
Edinarealty.com is your best source for the most complete, accurate and
timely property information in Minnesota and western Wisconsin. Our
website and award-winning mobile app proudly displays every active and
available property for sale with larger full-sized photos and more MLS
listing info than any of our four closest competitors.
National property search sites like Zillow, Trulia and Realtor.com do not
display a complete database of local properties for sale.
Every Neighborhood
Edina Realty has over 60 offices and 2,300 REALTORS® available
to serve you. Thanks to our local market experts, we’ve led the
market in sales for 15 consecutive years.
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We’re a member of 14 MLSs and 17 Realtor Associations.
Our agents have insights into neighborhood info. If you’re interested in
learning more, just ask or visit the community pages on our website.
Every Day
Edina Realty is the only company in town that offers access to a Customer Care Team
available to answer questions every day by phone, email or live chat.
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We’re proud to share that our website features more search options than any of our
four closest competitors. Search Edinarealty.com to find every active and property
information from over 200,000 MLS listings including homes, lakeshore and land,
Exceptional Properties, new construction and commercial properties.
If you’re interested in working with us from start to finish during your real estate
transaction, please visit our website to learn more about Edina Realty, Edina
Realty Mortgage, Edina Realty Title, Edina Realty Warranty and Relocation.
Our home search app was voted “Best new app”
by Mpls.St.Paul Magazine.
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Your Brainerd Lake Home
is a Hot Commodity
Insights you can use
Thinking about selling your lakefront property? With lake
homes in high demand, now could be the perfect time to sell:
n Vacation homes made up 21 percent of home sales in 2014*
n About 90 percent of homeowners in Minnesota and western Wisconsin homeowners currently have equity in
their homes**
Turn to our experts
Our agents know all the ins and outs of lakeshore life and
what makes the Brainerd area unique, from well-known
attractions such as the Brainerd International Raceway, the
Paul Bunyan Trail and a 1,200 mile network of snowmobile
trails, to the abundance of local lakes, including Bay, Edward,
Gull, Hubert, Mille Lacs, North Long, Pelican, Round, South
Long, Sylvan and the mighty Mississippi River.
*2014 NAR study
** CoreLogic Q4 2014 Negative Equity by State
Insights you can use.
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