Media Information

Media Information
No. 38 | valid from 1 October 2014
9974
6/201 4 Juni
TITELI
Interzoo 2014: Schlüssel zum Erfolg
BRANCHENBERICHTI
28 Millionen Heimtiere in deutschen Haushalte
n
TIERNATURI
Goldringelgrundel: Kobolde im Aquarium
NETZWERKI
Bei den Bestellmedien dominiert das Internet
www.zz a- online.de
The journal
for the entire pet branch
applying the know-how of the ZZF
zza-online.de
Includ
ing
o
ABC-ad ur
ve
offer fo rtisement
rt
web pa he zza
g
the firs e for
t time
Schedule 2015
Issue
Deadline for ads
Publication date
Printing materials
Focus
1 / 2015
18.12.2014
6.01.2015
22.12.2014
Terraristics
2 / 2015
20.01.2015
3.02.2015
26.01.2015
special insert
Erlebniswelt Heimtiere / Grüne Woche, Berlin
Aquatics
Heimtiermesse und Internationales Garnelenchampionat, Hannover
3 / 2015
17.02.2015
3.03.2015
23.02.2015
Outdoor products
Gardenworld
ZZF-Forum der Heimtierbranche / PATS Show
4 / 2015
24.03.2015
7.04.2015
30.03.2015
Food for dogs
Zoomark, Bologna
5 / 2015
21.04.2015
5.05.2015
27.04.2015
Snacks for cats
6 / 2015
19.05.2015
2.06.2015
26.05.2015
Travelling with pets
7 / 2015
23.06.2015
7.07.2015
29.06.2015
Animal health
Special for dog groomers
Expozoo Paris
Everything for cats
Super Zoo, Las Vegas
8 / 2015
21.07.2015
4.08.2015
27.07.2015
Small Caged Animals
Gafa + spoga/spoga horse Herbst
9 / 2015
18.08.2015
1.09.2015
24.08.2015
10 / 2015
22.09.2015
6.10.2015
28.09.2015
Products for horses
Zooevent trade fair issue
Food for Wild Birds
Expertise round aquatics
tierisch gut, Karlsruhe / Animal, Stuttgart / Iberzoo, Barcelona
11 / 2015
20.10.2015
3.11.2015
26.10.2015
Food supplement and medication
Christmas / ZZF-Symposium / CIPS
12 / 2015
17.11.2015
1.12.2015
23.11.2015
Heimtiermesse, Berlin
Hygiene / Catlitter
Special for dog groomers
Advertisement
prices
Size of journal:
Type area:
No. 38 | valid from 1 October 2014
DIN A 4, 210 mm width x 297mm height
184 mm width x 270 mm height,
4 columns of 43 mm oder 3 columns of 58 mm width
Sizes of ads and basic prices:
Average printed circulation:
8.651 copies (IVW second quarter 2014)
Discounts:
Loose inserts:
(no discount)
Format
2/1 page
1/1 page
1/2 page
or
1/3 page
or
1/4 page
or
1/6 page
1/8 page
or
width
394 x
184 x
90 x
184 x
184 x
58 x
90 x
184 x
58 x
90 x
184 x
Prices for
special placements:
x height
270 mm
270 mm
270 mm
133 mm
87 mm
270 mm
133 mm
65 mm
133 mm
65 mm
31 mm
4-colour black/white
EUR 6 250.EUR 4 100.–
EUR 3 200.EUR 2 100.–
EUR 1 825.–
EUR 1 090.–
EUR 1 300.–
EUR
730.–
EUR 1 010.–
EUR 730.–
EUR
EUR
550.–
410.–
EUR 525.–
EUR
290.–
2nd cover page full coloured
first right page full coloured
3rd cover page full coloured
1/2 page beside the content full coloured
4th cover page full coloured
Tunnel ad full coloured
HKS or Pantone
Regardless of format, per colour
3 mm
Extra charge
for special colour:
Bleed:
Charge for box-number:
Small ads:
Per 43 mm width mm-column in black
Ads for vacancies, etc.: Per mm in black
EUR 3 690.–
EUR 3 500.–
EUR 3 500.–
EUR 2 000.–
EUR 4 000.–
EUR 3 500.–
Bound inserts :
(no discount)
Frequency:
Deadline:
Payment:
General terms:
Account:
Printing process:
Ad data:
Data transfer:
Fashioning:
Printing-paper:
EUR
EUR
EUR
EUR
EUR
695.–
215.–
12.–
2.70
1.70
Delivery adress
for inserts:
Taking off in one year
3 ads 3 %
3 pages 5 %
6 ads 5 %
6 pages 10 %
12 ads 10 %
12 pages 15 %
Up to 25g weight per %o copies
EUR 260.–
Up to 50g weight per %o copies
EUR 320.–
Including postage costs.
1 double page (4-pages)
EUR 3 200.–
Bleed: at the top, at the bottom, right: per 3 mm
Copy beforehand to hw-studio weber, Leimersheim
Monthly publication (refer to schedule)
Circa 14 days before publication (refer to schedule)
Prices in Euros and subject to statutory VAT
if the service is taxable in Germany
www.zza-online.de
Nassauische Sparkasse Wiesbaden
Konto-Nr. 103 052 007 (BLZ 510 500 15)
BIC: NASSDE55XXX
IBAN: DE59 5105 0015 0103 0520 07
Offset, 60 screen, Euroscale
File types: PDF, EPS, TIF with a colour proof
Extra charge of EUR 80.- for manuscripts or photos
Email: [email protected], CD-ROM for MAC
Wire binding,
trade fair issues: adhesive binding
90g/m2 woodfree matt
200g/m2 woodfree mat (cover)
Carriage free
Druckhaus Karlsruhe, Ostring 6, 76131 Karlsruhe
GERMANY
„zza“- Zoologischer Zentralanzeiger – is the journal
for the entire pet branch applying the know-how
of the ZZF. Next to current news, „zza” features
high-standard expert articles on pets, merchandise
knowledge, new products, assortment services,
educational and legal issues, marketing and
microeconomics, trade and industry reports
as well as news from the ZZF association (Germany)
and the VZFS association (Switzerland)
and WKO – Austria-Info (Austria).
Publishing house:
Institution:
Official institution of ZZF
Publisher:
Zentralverband Zoologischer
Fachbetriebe Deutschlands e.V.
Advertisements,
Production,
Distribution:
Editorial staff:
Vera Grünewald, responsible
([email protected])
Sabine Gierok ([email protected])
Kathrin Handschuh ([email protected])
Object conductor:
Hans Weber ([email protected])
Advertisements:
Thomas Riegel ([email protected])
Fabrice Weber ([email protected])
Annual set:
111. Volume 2015
Frequency:
Monthly publication, (refer to schedule)
Telephone:
Telefax:
Internet:
Email:
zza-Verlag der Wirtschaftsgemeinschaft
Zoologischer Fachbetriebe GmbH
Postfach 6164, 65051 Wiesbaden
Mainzer Straße 10, 65185 Wiesbaden, GERMANY
00 49 / 611 / 44 75 53-0
00 49 / 611 / 44 75 53-33
www.zza-online.de
[email protected]
CONTACT
Telephone:
Telefax:
Internet:
Email:
Subscription prices:
hw-studio weber
medienagentur
Gewerbegebiet 39
76774 Leimersheim
0049 / 7272 / 92 75-0
0049 / 7272 / 92 75-44
www.hw-studio.de
[email protected]
Abroad: Annual subscription
For one issue
including postage costs
Servicecenter
In brief:
Magazine / Publisher / Analysis of the volume
Leimersheimer Kommunikation- und
1 Media Information
EUR 80.00
EUR 7.00
Analysis of the volume: October 2013 till September 2014 = 12 issues
Total volume:
914 pages = 100,00 %
Editorial:
709 pages = 77,57 %
Advertising:
205 pages = 22,43 %
2 Media Information
Print analysis / Circulation analysis
Audited by:
IVW
Circulation analysis:
Copies per issue
on an average of the 2nd quarter of 2014
Printed circulation:
8 833 copies
Actual circulation:*
8 651 copies
Paid circulation:
1 403 copies
718 subscriptions
489 copies for members
685 other sales
Free copies:
7 248 copies
182 rest-, archives-, voucher copies
Circulation by countries:
Per postal code
(Germany):
*Audited by IVW 2nd quarter 2014
IVW - Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e. V.
= Information Community for the Assessment of the Circulation of Media, comparable to the Audit Bureau of Circulation
certifies and audits the circulations of major publications, including newspapers and magazines within Germany.
Copies
Percent
Germany
Abroad
Actual circulation
8 323
328
8 651
96.21
3.79
100.00
0 – 09999
10000 – 19999
20000 – 29999
30000 – 39999
40000 – 49999
50000 – 59999
60000 – 69999
70000 – 79999
80000 – 89999
90000 – 99999
Abroad
Actual circulation
626
538
830
964
1 014
856
872
824
799
1 000
328
8 651
7.24
6.21
9.59
11.15
11.73
9.90
10.08
9.52
9.23
11.56
3.79
100.00
3 Media Information
Circulation analysis
By target groups
Copies
Pet specialty retailers, pet stores (independent, chain, franchise), mass markets
5 768
66.67
Garden centres and DIY stores with pet departement
1 296
14.98
Grooming salons, pet boutiques
665
7.69
Manufacturers, wholesalers
398
4.60
Others (Veterinarians, professional breeders, specialist authorithies)
524
6.06
8 651
100.00
Actual circulation*
*Audited by IVW 2nd quarter 2014
IVW - Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e. V.
= Information Community for the Assessment of the Circulation of Media, comparable to the Audit Bureau of Circulation
certifies and audits the circulations of major publications, including newspapers and magazines within Germany.
Percent
The ABC-advertisement offer of the zza-web page
B
A
A
Skyscraper
Banner
Horizontal Desktop Banner
860 x 100 Pixel
120 x
600
Pixel
B
C
C
Sidebar Banner
300 x 250 Pixel
Horizontal Desktop Banner
The Horizontal Desktop Banner is placed above the content
and comprises the whole width of the web page.
It is displayed at the homepage only.
The dimensions in pixels are 860 width x 100 height.
It is displayed upon desktop und tablet-computers.
Pricing: 320 euro for one month.
Skyscraper Banner
The Skyscraper Banner is placed at the right side.
It is displayed at the homepage and at any single directory page.
The dimensions in pixels are 120 width x 600 height (for the desktop-display).
Pricing: 290 euro for one month.
Sidebar Banner
The Sidebar Banner is placed at the right side
at mobile phones underneath the main content.
It is displayed at the homepage and at any single directory page.
The dimensions in pixels are 300 width x 250 height (for the desktop-display).
It is displayed upon desktop, tablet-computers and mobile phones.
Pricing: 270 euro for one month.
Placement duration
from the first until the last day of the month.
Discounts
10 percent discount given for a 6 month contract.
20 percent discount given for a 12 month contract.
Data
gif und jpg, gif-animation; no flash-animationen.
Conductor
Hans Weber
[email protected]
Phone 0049/7272/92 75-0
Technical advisor
Susanne Schwarz
[email protected]
Phone 0049/7272/92 75-20
Advertisement marketing
Fabrice Weber
[email protected]
Phone 0049/7272/92 75-14
Advertisement sales
Thomas Riegel
[email protected]
Phone 0049/7272/92 75-19
Chief Editor
Editor
Vera Grünewald
Sabine Gierok
[email protected] [email protected]
Phone 0033/3/88 86 03 87 Phone 0049/7243/ 50 57 56
Servicecenter
Leimersheimer Kommunikation- und
Advertisements, Production, Distribution
hw-studio weber medienagentur
Gewerbegebiet 39, D - 76774 Leimersheim
Phone: 0049 / 7272 / 92 75-0
Fax: 0049 / 7272 / 92 75-44
Email: [email protected]
www.hw-studio.de
Distribution
Rosemarie Zellner
[email protected]
Phone 0049/7272/92 75-21
Editor
Kathrin Handschuh
[email protected]
Phone 0611/ 44 75 53 15
Publishing house
zza-Verlag
der Wirtschaftsgemeinschaft
Zoologischer Fachbetriebe GmbH
Postfach 6164, 65051 Wiesbaden, GERMANY
Phone : 0049 / 611 / 447553-0
Fax : 0049 / 611 / 447553-33
Email: [email protected]
www.zza-online.de