2015-2016 Mid Valley Town Crier Rates

MID VALLEY TOWN CRIER
Community News from the
Heart of the Valley
The Mid-Valley Town Crier has proudly served as the news source for the
Mid-Valley for the past 46 years. This free audited community newspaper
is delivered by carrier force two times a week, Sunday and Wednesday,
to homes, businesses and Winter Texan parks throughout the
Mid-Valley. Mid-Valley Town Crier’s website is available at
www.midvalleytowncrier.com. The Mid-Valley Town Crier is
located in Weslaco, TX, about 7 miles from Nuevo Progresso,
Mexico, a popular American Tourist and Winter Texan visitors’
location. Weslaco also has a large number of Winter Texan
visitors in the winter months who are avid readers of
The Mid-Valley Town Crier.
Market
Research
Reach by Demographics
29% - Male
71% - Female
90% - Hispanic
39% - Age 50+
59% - Ages 21 – 49
29% - Some College or
College Graduate
70% - Homeowners
56% - Have Children in HH
44% - HHI $35,000 +
24% - HHI $50,000 +
The Mid-Valley Town Crier’s geographic
service areas include Donna, Weslaco,
Mercedes, Progresso, Elsa, Edcouch,
La Villa and Mid-Valley areas of Hidalgo
County. Zip codes serviced include 78537, 78538,
78543, 78562, 78570, 78579, and 78596.
Source: Scarborough 2013, R2
1400 E. Nolana Loop
McAllen, TX 78504
(956) 683-4040
Mid Valley Town Crier
DISTRIBUTION BY ZIP CODES
/ HOME DELIVERY AND SINGLE COPY
Wednesday
StateCode
Zip
78537
78538
78543
78562
78570
78579
78596
Net National
Insert Rates
Sunday
Donna
Edcouch
Elsa
La Villa
Mercedes
Progresso
Weslaco
Totals
Net
Open
Rate
StateCode
Zip
ls
Tota
City
3,349
1,598
837
367
3,003
620
12,102
21,876
2pg
$45.90
4pg
$47.60
8pg
$49.30
ls
Tota
City
78537
78538
78543
78562
78570
78579
78596
Donna
Edcouch
Elsa
La Villa
Mercedes
Progresso
Weslaco
Totals
12pg
16pg
$51.00
$52.70
3,324
1,598
837
367
3,003
740
11,911
21,780
20pg
24pg
28pg
$54.40
$56.95 $58.65
*$5cpm zoning charge ** Sunday add $1M
Mid Valley Town Crier
National ROP Net Rates
Retail
Classified
Wed. & Sun.
Open Rate $18.89
1 Spot Color
Full Color
Wed. & Sun.
Open Rate $18.89
add 10% to ad cost
add 20% to ad cost
Standard Ink Colors (Yellow, Cyan & Magenta)
All color ad placements are subject to the mechanical capabilities of the press.
1400 E. Nolana Loop
McAllen, TX 78504
(956) 683-4040