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Contact
Liability
We recommend course participants visit our website or contact the
Wageningen Business School, part of Wageningen University & Research
Centre, for information on registration.
The organizers will not accept any legal liability for loss of life or property,
or illness during the course; participants must arrange adequate
insurance.
Course fee
For more information please contact
The fee of € 1995 covers tuition, course materials and
certificate. This also includes drinks and lunch throughout the course and
dinner on the Monday and Tuesday, days 1 and 2 of the course.
No financial assistance is available.
Mrs Dickey J. Stolp
Programme manager
Wageningen Business School
Wageningen University and Research Centre
Phone: +31 317 481639
E-mail: [email protected]
Hotel accommodation
The course fee does not cover hotel accommodation.
We recommend participants contact Wageningen Business School for
information on hotel accommodation before 25 September 2009;
assistance will be provided on request.
Registration
Please register before 25 September 2009. Information on the
programme and invoice will be sent soon after this date by email.
A letter of confirmation will also be sent.
Registration
Wageningen Business School
Wageningen University and Research Centre
P.O. Box 226
6700 AE Wageningen
The Netherlands
Phone: +31 317 484093
Fax: +31 317 426547
E-mail: [email protected]
International
Postgraduate Course
The European Dairy Industry
and its Markets
Online registration: www.wbs.wur.nl
Cancellation
No refund will be given for cancellations received after 25 September
2009.
www.wbs.wur.nl
In cooperation with:
Dutch Dairy Board, Zoetermeer, The Netherlands
GfK Panel Services, Dongen, The Netherlands
LEI Wageningen University & Research Centre, Wageningen, The Netherlands
Wageningen Business School (WBS) provides postgraduate and
'post-experience' programmes and courses for individuals seeking to
continue their education and further develop their knowledge and skills.
WBS also offers programmes and projects that focus on knowledge
management and entrepreneurship. WBS also organizes in-company
programmes, in which the curriculum is geared specifically to the needs
of an individual organization or company. WBS is active in the agri-food,
pharmaceutical, government, veterinary, consultancy and education
sectors. WBS is part of Wageningen University and Research Centre and
was established in 2003 as a result of the merger of the PHLO
Foundation and Wageningen School of Management.
Wageningen UR contributes
fundamentally to the quality of
life by a combination of research
and education in the field of life
sciences.
Wageningen, The Netherlands, 11 - 14 October 2009
The European Dairy
Industry and its Markets
In this course we highlight the issues presently at stake in the
European Dairy Industry. The course is organized in different
parts, covering the various stakeholders in the dairy chain.
We start with a global perspective and then focus on dairy
farming and dairy processing. The European dairy industry
will in the future be more exposed to market forces than in
the past and therefore we devote much attention in the
course to marketing and distribution. In the final part of the
course we will discuss topical issues including environmental
challenges.
As a result of the EU CAP reforms, the dairy industry is
becoming increasingly market oriented. Government price
support is being replaced by decoupled direct income
support for milk producers. At its height, the annual
EU budget for dairy price support alone amounted to
€ 5.7 billion (1988); last year the figure was less than
150 million. The new market orientation of the dairy industry
is the main focus of the “The European Dairy Industry and
its Markets” course.
Dairy industry
The dairy industry is benefiting from the
growing world population and increasing
prosperity worldwide. With demand growing at
an annual rate of around 2% and supply at an
annual rate of 1.8%, prospects for the dairy
industry look bright. But there is also a reverse
side: since government is no longer a key
player on the market, prices will become more
volatile. The dairy sector will need to be more
alert if it is to take advantage of new business
opportunities. Moreover, it is competing with
other industries (e.g. bio-energy) for scarce
resources. It is this changing environment that
the various stakeholders in the dairy chain will
have to deal with. What are the specific
challenges facing the dairy industry today?
Dairy farming
The crucial question for dairy farmers in the
EU at present is whether or not to stay in
business in view of the abolition of the quota
regime. Will the dairy farmer be able to make
a good living or should he or she turn to more
profitable alternatives? What is the role of
direct income support?
Dairy trade
For the dairy trade the following questions are
key: Where should milk be sourced? How can
volatility be handled? What are the alternatives
to milk and at what cost?
Dairy processing industry
For the dairy processing industry there are
several main issues at stake. Which are the
regions to focus on? Stay in Europe or venture
into the Far East? Which products should be
focused on: value added products, commodities or both? Which business structure is best?
Will co-operatives, which process 70% of milk
produced worldwide, be sustainable in the
future?
Are upcoming dairy markets going to serve the
world? What is the effect of livestock on the
environment? To what extent does livestock
contribute to climate change? Can the downward spiral be broken through innovation and
branding, which would put a floor under the
market?
Objective
Sunday 11 October 2009
Monday 12 October 2009
Tuesday 13 October 2009
Wednesday 14 October 2009
18:00
Registration of participants
Introduction to the course
Dr A. Krijger
19:00
Welcome and opening
Introduction to the evening lecture
Dr A. Krijger
Part III: Dairy Processing Industry and Trade
Chair: K.J. Poppe, M.Sc.
Introduction
K.J. Poppe, M.Sc.
Outlook of a big co-operative
Dr E. Philips
Is there a future for the co-operative?
Prof. G. van Dijk
Competitive position of EU dairy processing
and the impact of food legislation
K.J. Poppe, M.Sc.
Part IV: Marketing, Distribution and
Consumption (continued)
Chair: L. van der Hoeven, LL.M
Marketing Case Studies
Dr P. Ingenbleek
19:15
Challenges to the dairy sector
H. Versteijlen, M.Sc.
20:15
Discussion
20:30
Informal reception / networking
21:45
End of day of arrival
Part II: Dairy Farming
Chair: Dr A. Krijger
Dairy farming in the world
Dr T. Hemmen / Dr M. Ramanovitch
Milk price comparison
W. Koops, M.Sc.
Outlook of a dairy farmer
J. Verdenal
Introduction to the evening programme
K.J. Poppe, M.Sc.
Scenario exercise: What will be the
structure of dairy farms in the EU by 2020?
• EU milk production after 2014/15
S.M. Schenk
• Groups led by course leader
Marketing, distribution and consumption is
becoming increasingly important for the dairy
industry. Consumer demands and behaviour
are constantly changing. What products are
likely to be successful, which distribution
channels are promising? What are long-term
consumer trends? Which are the promising
segments and markets? How can we organize
knowledge on consumer behaviour in relevant
markets? Even if you have good products, this
does not mean that you will be able to sell
them. The retail and food service is constantly
looking for consumers with growing purchasing
power. How can you align your strategy with
the retailers’ strategy and convince them to sell
your dairy products? How will prices develop?
What about brands and private labels? Are there
opportunities for the dairy sector in the food
service world?
Upcoming dairy markets,
environment and innovation
Programme
Part I: Dairy World
Chair: Dr A. Krijger
World dairy situation
M. Wohlfarth
Policy update
Dr M. Cluff
Future scenarios for dairy trade in the EU
Dr M.A.H. Banse
Consumers, retail and
food service
Part IV: Marketing, Distribution and
Consumption
Chair: L. van der Hoeven, LL.M
Introduction
L. van der Hoeven, LL.M
Marketing, Distribution and Consumption
L. van der Hoeven, LL.M
Retailer Strategy
O. Gens
Food Service
J.W. Grievink
Product innovation and branding
Dr C.G. Lippmann
Part V: Special Issues
Chair: K.J. Poppe, M.Sc.
Introduction
K.J. Poppe, M.Sc.
Emerging dairy countries
J.M.M. Jansen, M.Sc.
Environmental issues in the dairy
industry
K.J. Poppe, M.Sc.
Closing session:
conclusions, evaluation and certificates
The objective of this course is to give an overview of recent developments in the European
dairy industry and of the issues currently at
stake in this industry.
Target audience
The course is designed for experienced people
and newcomers involved in collecting business
intelligence on behalf of professional organizations, companies, governments, international
organizations and consultancy agencies.
Certificates
Participants who attend and complete the
course receive a certificate.
Course leaders
L. van der Hoeven, LL.M, General Manager,
GfK Panel Services Benelux B.V., Dongen,
The Netherlands
Dr A. Krijger, Information Department, Dutch
Dairy Board, Zoetermeer, The Netherlands
K.J. Poppe, M.Sc., Agricultural Economics
Research Institute, LEI Wageningen University &
Research Centre, The Hague, The Netherlands
Lecturers
Dr M.A.H. Banse, Agricultural Economics
Research Institute, LEI Wageningen University &
Research Centre, The Hague, The Netherlands
Dr M. Cluff, FAO, Rome, Italy
Prof. G. van Dijk, Secretary-General, Cogeca,
Brussels
O. Gens, Head of Market Research, REWE
Group, Köln, Germany
J.W. Grievink, CEO of Food Service Institute
Netherlands, Apeldoorn, The Netherlands
Dr T. Hemmen / M. Ramanovitch, IFCN
Dairy Research, Kiel, Germany
L. van der Hoeven, LL.M, General Manager,
GfK Panel Services Benelux B.V., Dongen, The
Netherlands
Dr P. Ingenbleek, Marketing and Consumer
Behaviour Group, Wageningen University &
Research Centre, Wageningen, The Netherlands
J.M.M. Jansen, M.Sc., Dutch Dairy Board,
Zoetermeer, The Netherlands
W. Koops, M.Sc., Policy Affairs Department,
Dutch Dairy Board, Zoetermeer, The
Netherlands
Dr C.G. Lippmann, Campina GmbH,
Consumer Products Europe, Heilbronn,
Germany
Dr E. Philips, BC Intelligence, Bemmel,
The Netherlands
K.J. Poppe, M.Sc., Agricultural Economics
Research Institute, LEI Wageningen University &
Research Centre, The Hague, The Netherlands
S.M. Schenk, LTO, Nieuwe Niedorp,
The Netherlands
J. Verdenal, President of the European Dairy
Farmers EDF, Igney, France
H. Versteijlen, M.Sc., DG-AGRI, Director
Direct Support, Market measures and
promotion, Brussels, Belgium
M. Wohlfarth, Zentrale Markt- und
Preisberichtstelle ZMP, Bonn, Germany