fvw 2011 - Huson International Media

Transcription

fvw 2011 - Huson International Media
fvw 2011
Rate Card No. 39, as of 1st January 2011
The Trade Magazine for Tourism and Business Travel
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Media Profile
Publisher’s Details
Product Line
Circulation
Technical Specifications
Formats and Rates
Publication Schedule
Recruitment & Classified Ads
Official ITB Dailies
Loose Inserts, Tip-Ons, Bound Inserts
Advertising Specials
Advertorials
Promotional Inserts
Advertising on fvw.de
Online Rates
Online Advertising Specials
E-Learning
Events
General Terms and Conditions
Contacts/Representatives
1. Media Profile
fvw – the leading travel trade magazine
The bi-weekly trade magazine for tourism and business travel provides
independent and objective information about the latest trends and current
developments in the market. fvw is known as a synonym for reliable and
objective journalism with a maximum of in-depth information and a great
variety of topics. Its analysis and background reports serve as basis for
decision-making. And last but not least, fvw also offers practical support for
day-to-day business while features, commentaries, and a modern magazinestyle design ensure reading fun. Anyone who wants to know what is
happening in the travel industry reads fvw.
fvw.de
fvw.de is the up-to-date online source designed to provide tourism
and business travel professionals with key industry news plus
current assessments and exclusive know-how from fvw’s team of
editors. Additional services include the fvw job market section,
a comprehensive agent discount database as well as blogs on current
topics. Travel professionals start into day with the brand new
fvw AM MORGEN newsletter while fvw Newsline is mailed every
afternoon to about 12,000 newsletter subscribers, delivering a news
summary for the day.
2. Publisher’s Details
Media Expertise in Travel and Tourism
Going into its 45th year in 2011, fvw is the largest
publication of FVW Mediengruppe, whose
portfolio also includes TravelTalk, the young weekly
travel trade magazine, the consumer travel magazine
Urlaub Perfekt, and the BizTravel business travel
magazine. In addition, the group provides the
industry with daily online news and stages events
such as fvw Kongress. Through workshops and its
FAMtrips plus more than 30 representatives
worldwide the company is also very active on
an international level.
Publishing House: Verlag Dieter Niedecken GmbH,
Wandsbeker Allee 1, 22041 Hamburg, Germany
Postal Address: P.O. Box 70 06 29, 22006 Hamburg, Germany
Websites: www.fvw.de, www.fvw.com
Publisher: Ines Niedecken
Editor-in-Chief: Klaus Hildebrandt
Group Advertising Sales Director: Michael Körner
Deputy Group Advertising Sales Director /
Advertising Director International: Matthias Schulz
Advertising Director National: Michael Bordt
Management: Ines Niedecken
Advertising Sales: Phone +49 40 41448-844,
fax +49 40 41448-899, [email protected]
Bank Account Details: HSH Nordbank AG, 20079 Hamburg,
sorting code 210 500 00, account no. 116 186 000, Bic/Swift HSHNDEHH,
IBAN: DE20 2105 0000 0116 1860 00
Terms of Payment: Net payment immediately upon receipt of invoice.
2 % discount on prepayment or direct debit provided that no earlier
invoices are outstanding. The publisher reserves the right to demand
advance payment from first-time advertisers. Invoices are issued in euro.
Agency Commission: 15 %
Volume: 45th volume
Publication Frequency: Bi-weekly on Fridays
3. Product Line
fvw Special
(loose inserts)
A total of 6 supplements particularly provide
sales staff with extended product information
as well as advice and backgrounds for improved
sales performance. Topics are
Business Travel
Hotels/Resorts/Clubs
Airlines & Airports
Fit for Cruises
Summer Program Highlights 2012
As a highly valued reference source offering
in-depth analyses of select market segments
fvw Spezial enjoys a long period of use especially in travel agencies,
which makes the insert a premium advertising platform, notably also
for providers of specialized products and services.
fvw.de
fvw Dossier
(loose inserts)
fvw’s great annual review reports,
distributed as inserts to fvw. Editors
analyze and evaluate in detail the German travel
agency and tour operator market, which makes
these inserts an important source of reference
for the entire industry.
Owing to its new design and new technology, the industry’s
leading news portal offers an even greater amount of
up-to-date information and increased reader interaction
in 2011.
Counter Series “Better Selling”
The “Better Selling” series in fvw highlights one
particular destination per issue, presenting all
facts travel agents require. The “Better Selling”
series, which is published within the magazine,
serves travel agents as a valuable sales and
counseling tool, making it an ideal advertising
platform for those wishing to address
counter staff.
Besser verkaufen
Die große fvw-Counter-Serie
Karnataka
Besser verkaufen
Die große fvw-Counter-Serie
Das touristische Angebot des
kleinen arabischen Königreichs
ist wesentlich größer, als
mancher Tourist denkt.
Jordanien
Karnataka – dieser Bundesstaat im Süden Indiens kann
mit allem aufwarten: schöne
Strände, Kulturdenkmäler
und eine reiche Tierwelt.
Der Norden:
rden: Antikes Erbe
Totes Meer Ein Bad im Toten Auch die Ausstellung des Na-nbnis. Gute Ba- turkundemuseums lohnt. AnMeer ist ein Erlebnis.
destellen gibt es vor allem im schließend kann man im Mu-Besser verkaufen maDie große fvw-Counter-Serie
nengewässers. seumsrestaurant das Panorama
Nordteil des Binnengewässers.
ch auch die so- genießen.
Hier befindet sich
dt
te Hotelmeile Madaba Wem die Hauptstadt
genannte
te
ahlreichen in- Amman zu hektisch ist, sollte
mit zahlreichen
er
nalen Ketten- nach Madaba ausweichen. Hier
ternationalen
zu
hotels inklusive Pri- geht es etwas beschaulicher zu.
re
den. Erst Ende Die Stadt ist bekannt für ihre
vatstränden.
2009 hat das Holiday antiken Mosaike. Das berühm-sort Sweimeh teste – die Palästina-Landkartee
Inn Resort
.– befindet
in der St.ten geöffn
öffn
öf et. Die
seine Pforten
geöffnet.
Insel imsich
östlichen
Mittelmeer
n Nur weni- Georgs-Kirche.
Bethanien
Strandfans,
Naturliebhaber
he
Jerash
Die frühere römische
meter nördlich lockt
ge Kilometer
ch
Provinzstadt
Jerash nördlich
er Taufpl
uf atz und
ufpl
liegt der
Taufplatz
Kultur-Entdecker.
n
Bethania, ein Muss für von Amman zählt zu den
Tops
Jor- 122
ten. Der Jor- Hauptsehenswürdigkeiten JorPilgertouristen.
tiert sich hier daniens. Um die gut erhaltenee
dan präsentiert
Wanderwege Sechs Dutzend
te
aunes, wenige Anlage zu besichtigen, sollte
nur als braunes,
Wanderwege von unterschiedlien
man sich schon einen ganzen
es Rinnsal.
Meter breites
chem Schwierigkeitsgrad sind gut
Dead Sea Museum Eine Tag Zeit nehmen.
beschildert und ausgebaut. Landyssicht auf das Umm Qays Die römisch-byfantastische Aussicht
schaftlich reizvoll sind vor allem
gt
ch vom Dead zantinische Ruinenstadt liegt
Tote Meer bietet sich
Touren durch das Troodos-Gebirge
Sea Museum, das südlich des im äußersten Nordwesten Jor-sowie durch den Naturpark der
Wadi Mujib etwas landeinwärts daniens. Von dort aus hat man
Akamas-Halbinsel.
ert Meter über einen herrlichen Ausblick auf
und einige hundert
Troodos-Gebirge Hier hat der Zywässer liegt. das Jordantal.
dem Binnengewässer
pern-Tourismus seine Wurzeln. Zunächst kamen Ägypter und Israelis
wegen der frischen Luft in
den Sommermonaten.
Skifahren ist im Winter in der Bergregion
Troodos möglich. Es
gibt vier Lifte.
Höhenluft Das Hotel New Helvetia bietet
eine Kombination aus
Berg- und Strandurlaub unter
dem klingenden Titel „Urlaub zwischen Höhenluft und Meeresduft“.
Zypern
46
City: Paläste und Hightech
Bangalore: Die Hauptstadt
des Bundesstaates hat viele Namen: Rentnerparadies, Indiens
Silicon Valley, Biotech City oder
Gar
Gut, so ganz trifft
Gartenstadt.
ke
der Bezeichnungen zu,
keine
ab sie veranschaulichen wie
aber
viele Gesichter Bengaluru, so
der neue Name, hat.
Programm: Die drittgrößte
Progr
Stadt Indiens bietet alles, was
das Traveller-Herz begehrt.
Schöne Parks, Kneipen und CaSc
fés sorgen für die Unterhaltung.
Zahlr
Sehenswürdigkeiten
Zahlreiche
wie der monolithische Nandi
aus grauem Granit im BullTe
die größte Shiva-Statue
Tempel,
a-T
a-Tempel oder
der Stadt im Shiva-Tempel
der riesige Botanische Garten
lassen keine Langeweile aufko
kommen.
Fe
Das Kulturfestiv
lturf
lturfestiv
al
Festival:
Kulturfestival
Bengalur Habba ist seit 2003
Bengaluru
fe
fester
Programmpunkt im Kulturkalender der Stadt. Es findet
im Dezember statt. Dann treffe sich in der Boomtown
fen
Natur: Sportlich entdecken
Künstler aus aller Welt zum
Rezitieren und
Musizieren, Rezitier
Tanzen. Der Eintritt zu allen
kostenlos.
Veranstaltungen ist ko
Klima: Im Vergleich zzur Ebene
Bangalore ein relaherrscht in Bangalor
tiv angenehmes Klima. Durch
die gute Verkehrsanbindung ist
die Metropole ein idealer Ausgangspunkt für eine Reise
durch Karnataka.
Mysore: Diese Stadt trägt den
City. Sie ist
Beinamen Golden City
wertvollen
berühmt für ihre w
kunstvolle RoSeidenstoff die kunstv
Seidenstoffe,
senholzschnitzereien, das duftende Sandelholz und die farbenfrohen Märkte.
Sehenswert. Ein Muss ist der
Mysore Palace. Das pr
prunkvolle
Gebäude ist verziert m
mit Kuppeln, Türmchen und Bögen.
Abends wird es von T
Tausenden
Glühlampen beleuchtet – ein
bisschen wie ein Märc
Märchen aus
Tausendundeiner Nac
Nacht. Die
Stadt ist ein Mix aus altehrwürdigem Charme und Moder
Moderne.
Die Gäste verbringen sieben Tage in
den Bergen und wohnen im New
Helvetia, dann ist eine Woche Entspannen am Strand angesagt.
Naturlehrpfad Der Kaledonian
Trail führt bergab entlang eines
ganzjährig Wasser führenden Bachs
durch die Gebirgsvegetation zu den
Kaledonia-Wasserfällen nahe der
Ortschaft Platres.
Fernwanderweg Der europäische
Wanderweg E4 startet am Flughafen in Larnaca. Von dort führt der
Weg südwärts zum Larnaca-Salzsee, Brutplatz vieler Vogelarten und
Winterziel von Flamingos, und dann
quer über die Insel Richtung Pafos.
Akamas-Halbinsel Das Naturschutzgebiet ist Heimat seltener Orchideen. Über 1800 Wildpflanzen
wachsen hier. Tourentipp: Smigies
Nature Trail über gut sechs Kilometer oder zum Bad der Aphrodite (15
Kilometer). Ausgangspunkt ist der
53
ITB Special Issue
fvw’s ITB Special
Issue features news,
trends and market
analyses. It has a
higher print run than
regular issues.
Official ITB Dailies
The official ITB dailies for trade visitors
and exhibitors carries the latest trade
show news in German and in English. The
official ITB dailies are published during
the first four show days.
fvw NEWSLINE
Around 12,000 newsletter subscribers receive
fvw AM MORGEN daily on weekday mornings,
followed by fvw NEWSLINE, which provides them
with an afternoon news summary for the day.
4. Circulation
Analysis of Circulation and Coverage
Subscription Copies vs. Total Circulation
Circulation Audit
22,041
Circulation Analysis
Copies per issue (annual average),
IVW III/09–II/10, 1.7.09–30.6.10
Print Run
31,798
Total Distributed
Circulation
31,087 of which abroad:
1,379
Total Copies Sold
26,561 of which abroad:
1,052
Subscriptions
Other Sales
Single Copies
22,041 of which member copies: 1,688
4,454
65
Free Copies
4,525
31,087
TravelTalk
3,132
31,061
6,955*
Touristik
Aktuell
Travel
One
30,956
1,176
20,599
Fully paid subscriptions
Total circulation
Source: Copies per issue (annual average),
IVW III/09–II/10, 1.7.09–30.6.10
TravelTalk is mainly distributed through controlled circulation. 20,935 travel sales
agents have qualified for a free subscription by filling in an extensive questionnaire
(source: in-house statistics, July 2010).
*Touristik Aktuell has 2,235 individual and 4,720 multiple subscribers
(source: IVW III/09–II/10).
5. Technical Specifications
Magazine Format: 220 mm width x 280 mm height
Type Area: 195 mm width x 241.5 mm height
Bleed/Gutter Bleed: Due to varying page content, text elements or images
running into bleed must allow at least 8 mm from the trim. For bleed
advertisements add 3 mm trim along outside margins.
Printing Process: Rotary offset with heatset drying
Screen: 60 lines per cm
Dot Gain 40 %: Depth 19 %, Magenta 17 %, Yellow 11 %, Cyan 20 %
Contact: Phone +49 40 41448-500 / fax +49 40 41448-599
Copy Material to be sent to: Verlag Dieter Niedecken GmbH, Produktion,
P.O. Box 70 06 29, 22006 Hamburg, Germany
Proof: Kindly supply color print-outs or proofs with your digital files.
Formats: Please make sure to include all required fonts and image files.
Standard Format: PDF 1.3 (PDF/X-3:2002)
Other Formats: Digital files only for Macintosh
Indesign CS3, IIlustrator CS3, Photoshop CS3
Colour Composition: ISO coated V2 (FOGRA39L)
Resolution: 300 dpi
Digital Data Delivery: Please make sure to place a corresponding insertion
order prior to supplying data.
Copy Material Production: Optional at extra cost. Contact: Ad sales,
phone +49 40 41448-844, fax +49 40 41448-899,
[email protected]
E-Mail: [email protected] (20 MB max.)
FTP Site:
Host: ftp.fvw-mediengruppe.de
User ID: fvw_produktion, Password: produktion1001
Data Carriers: CD-ROM/DVD
Naming Convention: File names should be composed as follows:
1. Magazine abbreviation (fvw)
2. Issue number (NOYY)
3. Advertiser’s name (ClientXY), e.g. fvw_0111_advertisersname.pdf
6. Formats and Rates
1/1 Page, 4c/bw
type area 195 mm w x 241.5 mm h
trim size 220 mm w x 280 mm h
2/1 Page, 4c/bw
type area 412 mm w x 241.5 mm h
trim size 440 mm w x 280 mm h
Junior Page, 4c/bw
type area 145 mm w x 193 mm h
trim size 159 mm w x 209 mm h
1/2 Page 2 columns, 4c/bw
type area 95 mm w x 241.5 mm h
trim size 109 mm w x 280 mm h
1/2 Page 4 columns, 4c/bw
type area 195 mm w x 118.5 mm h
trim size 220 mm w x 134.5 mm h
1/2 Page 3 columns, 4c/bw
type area 148.5 mm w x 174 mm h
trim size 162.5 mm w x 189 mm h
1/3 Page 1 column, 4c/bw
type area 61.5 mm w x 241.5 mm h
trim size 75.5 mm w x 280 mm h
1/3 Page 4 columns, 4c/bw
type area 195 mm w x 77 mm h
trim size 220 mm w x 93 mm h
1/3 Page 3 columns, 4c/bw
type area 147.5 mm w x 111 mm h
trim size 162 mm w x 126 mm h
1/4 Page 1 column, 4c/bw
type area 45 mm w x 241.5 mm h
trim size 59 mm w x 280 mm h
1/4 Page 4 columns, 4c/bw
type area 195 mm w x 56.5 mm h
trim size 220 mm w x 72.5 mm h
1/4 Page 2 columns, 4c/bw
type area 95 mm w x 118.5 mm h
trim size 109 mm w x 134.5 mm h
1/8 Page 1 column, 4c/bw
type area 45 mm w x 128 mm h
1/8 Page 2 columns, 4c/bw
type area 94.5 mm w x 56.5 mm h
1/16 Page 1 column, 4c/bw
type area 45 mm w x 59 mm h
Elements running into bleed must allow at least 8 mm from the trim. For bleed advertisements add 3 mm trim along outside margins.
Rates
Formats
1/1 Page
Discounts
Rates in €
9,500
Inside Front/Back Cover
10,600
2/1 Page
19,000
Frequency Discount
Volume Discount
5%
3x
3%
6 Pages
10 %
6x
5%
9 Pages
15 %
9x
10 %
12.5 %
3 Pages
Junior Page
7,800
12 Pages
20 %
12x
1/2 Page
6,350
18 Pages
22 %
18x
15 %
1/3 Page
5,300
25 %
24x
20 %
1/4 Page
3,950
30x
25 %
1/8 Page
1,550
1/16 Page
800
A preferred position surcharge of 10 % applies
only if explicitly stated.
Ads in trim size are not subject to any surcharge.
All rates are indicated exclusive of VAT.
24 Pages
Discounts may not be combined with classified
ads (Situations Vacant, Situations Wanted,
Contacts & Products, Education and Training,
Business Products).
7. Publication Schedule
Month
Issue
Date of
Closing Date for Topics
Publication orders and copy
January
01/11
07.01.
20.12.
Spa Holidays
Study and Guided Tours
Hong Kong, Macau
02/11
21.01.
10.01.
England, Scotland, Ireland
Family Holidays
Nordic Countries
Bulgaria
03/11
04.02.
24.01.
Spain – Fitur Report (Madrid 19.–23.1.)
Airports and Airlines
India
Holiday Homes
Austria
04/11
18.02.
07.02.
Turkey
Egypt
fvw Special Fit for Cruises I
1
February
2
March
25.01.
05/11
03.03.
Daily I
Daily II
Daily III
Daily IV
09.03.
10.03.
11.03.
12.03.
}
10.02.
10.02.
ITB Special Issue prior to the International Tourism
Exchange (Berlin 9.3.–13.3.)
extended
Germany
print run
Middle East
Official ITB Dailies
(ad booking only in combination with ITB Special Issue)
Counter Series Better Selling
Switzerland
The Baltic States
Basque Region
Month
3
April
Issue
Date of
Closing Date for Topics
Publication orders and copy
06/11
16.03.
28.02.
ITB Report
Tunisia
Sri Lanka
Hainan
07/11
01.04.
21.03.
Morocco
Greece
Holiday/Theme Parks
Kemer
08/11
15.04.
04.04.
Italy, Malta
England
Israel
The Balearic Islands
fvw Special Business Travel – Hotels, car rentals, airlines, IT prior
to the Congress of German Business Travel Association (Berlin 20.4.–21.4.)
17.03.
4
May
5
June
Counter Series Better Selling
09/11
29.04.
14.04.
Cyprus
extended
Youth and Sports Holidays
print run
China
E-Commerce prior to the Online Marketing Day (Frankfurt 10.5.)
France
10/11
13.05.
02.05.
MICE prior to Imex (Frankfurt 24.5.–26.5.)
Portugal
The Canary Islands
fvw Special Hotels/Resorts/Clubs
Croatia
14.04.
11/11
27.05.
16.05.
Mexico
Southeast Asia, Thailand
Rail Travel Offers
12/11
10.06.
27.05.
Turkey
USA/Canada following Pow Wow (21.5.–25.5.)
City Breaks, Musicals
fvw Dossier German Travel Agency Chains and Cooperations 2010
20.05.
Hike & Bike in the Alps
Belgium
7. Publication Schedule
Month
6
Issue
Date of
Closing Date for Topics
Publication orders and copy
13/11
24.06.
10.06.
27.05.
Counter Series Better Selling
Central America
Insurances
fvw Special Airlines & Airports
Nile
July
14/11
08.07.
27.06.
Continental Spain
Abu Dhabi
Brazil
Bus Travel Report on the occasion of RDA Workshop (Cologne 26.7.–28.7.)
7
15/11
28.07.
15.07.
River Cruises
Gran Canary
Switzerland
Study and Guided Tours
16/11
12.08.
01.08.
The Caribbean
Southern Africa
Poland, Czech Republic
Winter Sports
17/11
26.08.
15.08.
Japan, Taiwan
Best Agers
Florida
18/11
08.09.
26.08.
Preview: fvw Congress (Cologne 13.9.–14.9.)
August
8
September
Luxury
South America, Language Holidays
La Palma
extended
print run
Delhi and Northern India
Month
Issue
Date of
Closing Date for Topics
Publication orders and copy
19/11
22.09.
09.09.
fvw Congress Report
Diving Holidays
Nordic Countries
October
20/11
07.10.
23.09.
United Arab Emirates
Australia, New Zealand
Golf Holidays
fvw Special Fit for Cruises II
10
21/11
21.10.
10.10.
Austria
Maldives
Business Travel prior to the fall congress of the
German Business Travel Association (VDR) (Leipzig 11.–12.11.)
22/11
04.11.
24.10.
Dominican Republic, Cuba, Jamaica
Asia/South Pacific
Insurances
23/11
18.11.
07.11.
Preview: Annual congress of the German Travel Agencies and
Tour Operators Association (DRV) (Korea 24.11.–26.11.)
Mauritius, Seychelles
extended
Turkey
print run
Car Rental
9
12.09.
November
11
December
12
24/11
02.12.
25/11
16.12.
21.11.
07.11.
05.12.
28.11.
Counter Series Better Selling
Hong Kong
New Orleans
DRV Congress Report
The Caribbean
Travel Technology
fvw Special Summer Program Highlights 2012
Fiji
Egypt
Honeymoons and Dream Holidays
fvw Dossier German Tour Operators 2010/2011
Taiwan
Publication schedule subject to changes and amendments
8. Recruitment & Classified Ads
Formats and Rates (including online)
1/1 Page, 4c/bw
type area 199 mm w x 259 mm h
3/4 Page 4 columns, 4c/bw
type area 199 mm w x 193 mm h
5/8 Page 4 columns, 4c/bw
type area 199 mm w x 160 mm h
1/2 Page 2 columns, 4c/bw
type area 97 mm w x 259 mm h
1/2 Page 4 columns, 4c/bw
type area 199 mm w x 127 mm h
€ 4,300
€ 3,300
€ 2,750
€ 2,300
€ 2,300
3/8 Page 2 columns, 4c/bw
type area 97 mm w x 193 mm h
3/8 Page 4 columns, 4c/bw
type area 199 mm w x 94 mm h
5/16 Page 2 columns, 4c/bw
type area 97 mm w x 160 mm h
1/4 Page 2 columns, 4c/bw
type area 97 mm w x 127 mm h
1/4 Page 4 columns, 4c/bw
type area 199 mm w x 61 mm h
€ 1,750
€ 1,750
€ 1,600
€ 1,300
€ 1,300
3/16 Page 2 columns, 4c/bw
type area 97 mm w x 94 mm h
1/8 Page 2 columns, 4c/bw
type area 97 mm w x 61 mm h
1/16 Page 2 columns, 4c/bw
type area 97 mm w x 28 mm h
€ 750
€ 400
€ 1,050
Rates are based on delivery of print-ready data.
Charge for layout/design (copy and images to be
supplied by client):
1/1 Page – 5/8 Page
€ 350
1/2 Page
€ 200
3/8 Page – 1/4 Page
€ 100
3/16 Page – 1/16 Page
€ 50
Situation Vacant/Education and Training/
Contacts & Products/Business Contacts
Situations Wanted
Format
bw, €
Express Service:
Ads on fvw.de may be published within 24 hours upon receipt of your
order and delivery of advertising material. Express surcharge: € 70.–.
Ad run-time: 4 weeks.
1/8 Page
1/16 Page
200
150
Rate:
All rates are indicated exclusive of VAT.
For insertions in this section a prepayment through direct
debit or by cheque is required (deadline: closing date).
Box Number Free:
€ 10.- in Germany and € 15.- abroad. Replies to box numbers
are forwarded to advertisers twice a week.
Text Corrections:
Up to two corrections or amendments will be made free of charge.
A € 80 charge applies for any additional corrections.
Closing Date for all Classified Ads:
Friday prior to week of publication (i.e. 7 days in advance) at 12 noon.
Please consider that in case of bank holidays deadlines may vary.
Character Size: Minimum 8 point
Discounts: Please see section 6. Not eligible for accumulated discount with
advertisements outside this section.
Classified Ads Contact:
Susanne Grabosch, phone +49 40 41448-511,
[email protected]
Fax +49 40 41448-599
9. Official ITB Dailies
Advertising Formats and Rates
1/1 Page, 4c/bw
type area 267 mm w x 386 mm h
trim size 297 mm w x 420 mm h
Junior Page, 4c/bw
type area 199 mm w x 307 mm h
trim size 214 mm w x 327 mm h
1/2 Page 2 columns, 4c/bw
type area 131 mm w x 386 mm h
trim size 146 mm w x 420 mm h
Official ITB Dailies – Publication Dates:
9./10./11./12.3.2011, Closing Date: 10.2.2011
€ 6,400
€ 5,200
€ 4,300
Ad space in official ITB Dailies is only available in
combination with an advertisment in fvw’s ITB
Special issue.
1/2 Page 4 columns, 4c/bw
type area 267 mm w x 191 mm h
trim size 297 mm w x 208 mm h
1/3 Page 4 columns, 4c/bw
type area 267 mm w x 126 mm h
trim size 297 mm w x 143 mm h
1/4 Page 4 columns, 4c/bw
type area 267 mm w x 93.5 mm h
trim size 297 mm w x 110.5 mm h
€ 4,300
€ 3,700
€ 3,100
Front Cover Corner Ad in Dailies, 4c
type area 53 mm w x 56 mm h
Front Cover German: € 3,700
Front Cover English: € 3,700
1/4 Page 2 columns, 4c/bw
type area 131 mm w x 191 mm h
trim size 146 mm w x 208 mm h
Discounts for official ITB Dailies
€ 3,100
Frequency
Discount
2x
3x
4x
10 %
15 %
20 %
Frequency discounts on insertions in fvw are non-transferable.
Front Cover Strip Ad in Dailies, 4c
type area 267 mm w x 93.5 mm h
trim size 297 mm w x 110.5 mm h
Front Cover German: € 5,200
Front Cover English: € 5,200
10. Loose Inserts, Tip-Ons, Bound Inserts
Loose Inserts
Bound Inserts
Weight
Volume
Costs per 1,000
Total Circulation
up to 25 g
€ 260
up to 50 g
€ 295
Rates for loose inserts exceeding 50 grams on request.
Formats: Minimum: 105 mm w x 148 mm h
Maximum: 210 mm w x 276 mm h
Split-run advertising with geographical or mechanical split upon request,
based on availability. Minimum circulation: 5,000. Surcharge: € 1,500.–
Tip-Ons
(incl. 1/1 page carrier ad)
Response card
CD
€ 12,700
€ 13,900
Format: Response card/148 mm w x 105 mm h.
Other tip-on formats on request
Costs for preprinted inserts
delivered to our printing house
4 Pages
€ 12,900
8 Pages
€ 15,800
12 Pages
€ 18,400
Format: 220 mm w x 280 mm h + 3 mm trim along outside margins.
Other formats on request.
Insertion Order Specifications for Inserts (Loose Inserts, Tip-Ons, Bound Inserts):
Closing Date for Bookings: One week prior to ad closing date.
Delivery: Inserts are to be delivered directly to the printing house by ad
closing date.
Print Run: 32,000 copies
Please note: Orders for loose and bound inserts can only be accepted and
confirmed upon receipt of a binding sample ( or at least a dummy)
including size and weight details. The publisher distributes inserts with the
care customary to business.
Discounts: Rates for inserts and tip-ons are not eligible for discounts,
but commissionable.
Layout/Design and/or Printing: Available through fvw. Rates upon request.
Central delivery address for loose and bound inserts and tip-ons: L.N. Schaffrath,Warenannahme, Marktweg 42–50, 47608 Geldern, Germany
Delivery: For details on packaging guidelines, please contact our advertising department. Please mark all packages "fvw insert" and indicate
the relevant issue number.
11. Advertising Specials
Booklet*
(supplied by advertiser)
105 mm w x 148 mm h
Belly Band
500 mm w x 50 mm h
2 x 105
148
on front cover:
€ 17,900
500
50
€ 26,000
within magazine:
(incl. 1/1 page carrier ad)
1/2-Page Cover Wrap
advertising space:
3 x 1/2 page
(110 mm w x 280 mm h)
plus booking of back
outside cover
(220 mm w x 280 mm h) 280
€ 28,550
€ 20,750
French Cover
455 mm w x 280 mm h
€ 29,000
110
119
217
119
280
214
Gatefolder*
advertising space:
2/1 page (431 mm w x 280 mm h)
plus 1/1 page (214 mm w x 280 mm
280
h)
Full-Page Cover Wrap
advertising space:
4 x 1/1 page
(220 mm w x 280 mm h)
280
€ 38,000
22
€ 27,500
0
217
Fireplace*, 4c
type area 92 mm w x 118.5 mm h
195 (220)
€ 4,750
€ 5,950
92
Layout/design and/or printing available
through fvw. Rates upon request.
92
118.5
€ 7.100
Center Strip Horizontal, 4c
(on a 1/1 page)
type area 195 mm w x 77 mm h
trim size 220 mm w x 77 mm h
77
241.5 (280)
Center Column, 4c
type area 92 mm w x 241.5 mm h
trim size 92 mm w x 280 mm h
Advertising specials are not eligible for
discounts but commissionable.
All rates are indicated exclusive of VAT.
Formats in mm (for bleed advertisements add 3 mm trim along outside
margins).
*Limited availability per issue due to
technical requirements.
This is just a sample of what we offer our advertising clients. For further options please contact us at phone +49 40 41448-844.
12. Advertorials
Drei offizielle Amtssprachen, dazu eine
multikulturelle Gesellschaft – das kleine Großherzogtum ist ein weltoffenes Land, was sich
natürlich auch im bunten Kulturangebot
widerspiegelt. Große Architekten haben hier
ihre Spuren hinterlassen, etwa Ieoh Ming Pei,
der das neue Museum für Moderne Kunst
Großherzog Jean in Luxemburg-Stadt auf die
Mauern des alten Forts setzte. Wen es ins Freie
zieht, wird nicht nur von den lieblichen Weinbergen und malerischen Orten begeistert sein,
sondern auch von der aufrichtigen Gastfreundschaft – ob in den Ardennen, entlang der Mosel
oder im Müllerthal. www.visitluxembourg.lu
Das Gute liegt so nah
Warum in die Ferne reisen, wenn das Schöne so nahe liegt? Flandern-Brüssel, Luxemburg und
die Niederlande sind schnell zu erreichen und bieten eine einmalige Fülle an Highlights aus
Kunst, Kultur, Natur und Lebensart, wie man sie auf kleinem Raum nirgendwo anders findet.
FÜR KuLtuRLIeBhaBeR Das Vangogh-Museum in amsterdam, das
Königliche Museum für schöne Künste in Brüssel und das Museum für
moderne Kunst in luxemburg-stadt
sind ein Muss für jeden Kunstfan.
Von der Grachtenidylle Amsterdams über die
atemberaubende Architektur Rotterdams bis zu
Gourmetfreuden auf Topniveau in Maastricht –
Holland verspricht vielfältige Stadterlebnisse.
Tradition und Gegenwart liegen hier so nahe beieinander
wie kaum irgendwo anders. In den zahlreichen Museen
sind die Altmeister Rembrandt und Vermeer gleichermaßen präsent wie Mondrian und andere Ikonen der
Moderne. Und dann ist ja da auch noch die niederländische Nordseeküste mit ihren fünf Inseln, wo das Urlaubsmotto lautet: durchpusten lassen! www.niederlande.de
fvw1110_046 46
Benelux RoaDshoW 2010
FÜR natuRMenSChen in den
Benelux-ländern findet das leben an
der frischen luft statt, ob bei der tulpenblüte auf dem Keukenhof, beim
Radeln durch Wälder und Weinberge
oder beim Plantschen in der Nordsee.
Bilderbuchstrände,
kulinarische Leckereien,
modernes Design, eine
lebendige Kunst- und Kulturszene sowie Hotels mit Wohlfühlgarantie – Flandern und
seine geschichtsträchtigen Städte haben Urlaubern viel zu bieten. Antwerpen, Brügge,
Gent, Brüssel, Mechelen und Leuven gehören zu den besterhaltenen mittelalterlichen
Städten Europas und haben nichts von ihrer
alten Magie eingebüßt. Plus: Sie sind gut zu
erreichen und nur wenige Kilometer voneinander entfernt. www.trade.flandern.com
26.05.2010 9:14:02 Uhr
fvw1110_047 47
Am 30. Juni und 1. Juli 2010 veranstalten
die Tourismusbüros von Flandern-Brüssel, den
Niederlanden und Luxemburg gemeinsam eine
Benelux Roadshow, die sich besonders an
Organisatoren von Gruppenreisen richtet.
Bei den Workshops in Frankfurt und Düsseldorf
sind 45 Aussteller, darunter Hotels, Fremdenverkehrsämter, Museen und weitere touristische
Leistungsträger, mit dabei: Sie beraten die Teilnehmer persönlich und geben ihnen Tipps zum
Thema Gruppenreisen. Beim anschließenden
Galabüfett werden zudem attraktive Reisen
sowie kleine Überraschungspakete verlost.
FrAnkFurt
Hilton Frankfurt Hotel
30. Juni 2010 von 18:00 bis 21:30 Uhr
Hochstraße 4
60313 Frankfurt
/ Sri Maiava Rusden
FÜR hIStORIKeR im mittelalterlichen Brügge, in gent, amsterdam
oder luxemburg-stadt, aber auch
in vielen anderen malerischen
städten begeben sich die Besucher
auf eine Reise in die Vergangenheit.
DüsselDOrF
Hilton Düsseldorf Hotel
1. Juli 2010 von 18:00 bis 21:30 Uhr
Georg-Glock-Straße 20
40474 Düsseldorf
Authority (HTA)
FÜR GenIeSSeR Von den leckeren
Frietjes und etlichen Biersorten über
feine Pralinen der besten Chocolatiers bis zu erlesenen Weinen und
der höchsten Pro-Kopf-Konzentration
an Michelin-sternen in ganz europa.
KOntaKt
Benelux Roadshow 2010
Informationen zum Programm und
Anmeldung für Reiseveranstalter
bis Mitte Juni 2010 online unter
www.beneluxroadshow.org
Anzeige
26.05.2010 9:14:03 Uhr
Foto: Hawaii Tourism
These paid-for advertising pages are presented in an
editorial format and are individually designed for each
client. They offer a perfect opportunity to communicate
specific information to fvw readers beyond image ads
whilst providing the look and feel of editorial content. In
compliance with article 3,5 of the Law Against Unfair
Competition (UWG), advertorials must be clearly labeled in
order to make sure they are immediately identifiable as
adverts. The advertorial uses a typeface and layout that is
distinctly different from the magazine’s style and design.
The price for advertorials is based on the regular rate for
the particular size ad plus cost for layout/design
(e.g. € 1,300 for one full page), provided that the client
supplies all images and copy.
Anzeige
Benelux Roadshow 2010
Jan Darthe (Toerisme Brugge)
Advertorials
Hawaii: Das ganz
reale Paradies
Als Surferparadies
genießt die Inselkette
im Pazifik Weltruhm
gibt es nur ein Hotel,
. Hawaii hat aber
ein Postamt, einen
noch
viel mehr als traumhaf
kleinen Laden. Und plötzlich
te Wellen zu bieten.
steht man am Hotelpool, vor sich den
Wenn am Strand
Pazifik, um sich herum
von Waikiki
nichts
als den Duft der
die Sonne untergeht,
Tropen und eine
wird
Stille wie
am Ende der Welt.
Hawaii zum Postkarten
kliHawaii ist aber auch
schee. Die Surfer
ein Outdoor-Paradies
im Wasser
mit
massigen
Vulkanen wie dem
warten auf die letzte
Mauna Kea
Welle
(4206 Meter), mit
des Tages. Die Urlauber
Regenwäldern und
tosenden
Wasserfäl
len. Auf allen Inseln
werfen sich in Pose
im
kann man
Wandern, Mountainb
Wettbewerb um
iken, Schnorcheln,
das
Segeln
und Golfen. Das Inselhüpfen
schönste Foto. Und
ist ein Kinderspiel.
von
„Die Infrastruktur
Rund 120 Hotels,
den Bars säuselt Hulaist hervorragend“,
sagt Ulrike
Grube, Hawaii-Pro
neun Rundreisen
Musik hinüber zum
duktmanagerin bei
Strand,
FTI.
sowie KreuzfahrDreh- und Angelpunk
so süß wie die Mai
t fast
Tais,
ten, Hochzeitspakeist nach wie vor Honolulu aller Rundreisen indes
die auf den Sundowne
auf der Insel Oahu,
te, Mietwagen und
rdie Hauptstadt des
Terrassen serviert
50. US-Bundesstaates
Flüge sind bei FTI
werden.
Hawaii.
Waikiki Beach ist Teil
auf Hawaii buchbar. Doch das Idyll ist kein Prividieses touristische
n Hot
Spots. Dort, wo die
leg von Waikiki Beach.
untergehen
de Sonne Abend
Hana, dem östlichsten
In
für Abend orangerote
Flecken der Insel
Tupfen auf das Wasser
Maui
etwa, am Ende der
malt, und die Beach
kurvenreichen Küstenstra
Boys ihre Feierabend
ße
runde
drehen. Klischee hin
oder her: Der Traum
ist real.
HAWAII GANZ NACH
Inselhüpfen im
Mietwagen?
Kein Problem mit
dem Mietwagenspezialisten Alamo,
der die
Fahrzeuge für die
Rundreisen im
Hawaii-Programm
von FTI
die inklusive Mietwagen stellt,
sind. Die
Kategorien reichen
von Economy
bis Jeep und Cabrio.
Auf jeder
Insel übernehmen
die Urlauber
einen neuen Wagen.
Julia Berg,
Verkaufsdirektorin
von Alamo,
stellt die schönsten
Touren vor.
GUSTO
Active Hawaii Sportspaß
wie
Surfunterricht und
Schnorcheltouren und dazu
die vier Hauptinseln – Oahu, Kauai,
Maui und
Big Island – in zwei
Wochen.
Natural Hawaii
Je drei Tage auf
Maui, Kauai und
Big Island, um
Vulkane, Canyons
und kurvige
Küstenstraßen zu
entdecken.
Hawaii: Hike &
Bike Die ideale
Tour für alle, die
die vier Hauptinseln nicht nur per
Mietwagen,
sondern auch zu
Fuß und
dem Fahrrad entdecken mit
wollen.
Hawaii Deluxe 14
luxuriöse Tage
für Oahu, Kauai,
Maui und Big
Island mit Unterkünfte
n der
und Fünf-Sterne-Kategorie. VierGut zu wissen:
Auch die innerhawaiianischen Flüge
sind Teil des
Rundreisenpakets.
Infos unter
www.ftiservice.de.
Spannung auch
jenseits der
Strände:
Christine Klein
von Hawaii
Tourism Europe
kennt viele
Gründe fürs
Inselhüpfen.
Wale, Surfer
und Vulkane
Wie sieht die ideale
Reiseroute für
zwei Wochen Hawaii
aus?
Eine klassische Hawaii-Reis
Waikiki, dem „berühmtes e beginnt in
ten Strand der
Welt“ auf der Insel
Oahu. Auf Kauai
sollte man sich vier
Tage Zeit nehmen,
zum Beispiel für den
Waimea Canyon
oder um an der Na
Pali Coast zu wandern. Für Big Island
würde ich drei
Nächte an der Westund zwei Nächte
an der Ostküste empfehlen,
und zum
Abschluss vier Tage
auf Maui, um den
Mount Haleakala
zu besteigen oder
im
Molokini-Krater zu
schnorcheln.
Was darf ich auf
keinen Fall
verpassen?
Surfen zu gehen!
Vor allem Oahu bietet
auch für Einsteiger
perfekte Bedingungen
.
Weitere Highlights:
Walbeobachtung
(Dezember bis April),
der Volcanoes
National Park auf
Big Island und die
Road to Hana auf
Maui. Und
Hochzeit plant: Romantisch wer seine
er als unter
Palmen auf Hawaii
geht’s nicht.
Ihr persönlicher
Event-Tipp 2010?
Beim Na Hoku O
Hawai’i Music Festival
(27. bis 30. Mai)
präsentieren über
100
Künstler Musik, Hula,
Kunst und Kultur.
Und das ganze Jahr
über
mehreren Wochenend gibt es an
en kostenloses
Open-Air-Kino am
Queens Beach in
Waikiki. Weitere
Ideen finden
sich unter www.
gohawaii.com.
fvw0610_083 83
15.03.2010 13:38:21
Uhr
13. Promotional Inserts
Promotional Inserts
These distinctive and informative brochures focus on a specific
country and/or destination. They are produced by FVW Mediengruppe
in close cooperation with the client. Services include conceptual
design, copy, layout, and production. Catchy stories plus insiders’ tips
make them an essential sales aid for travel agents while ensuring
lasting attention from decision makers.
Counter Infos
Counter Infos are a recognized and established counseling tool for
travel agents. They provide destination-related tips, trends, and
attraction highlights at a glance.
All supplements feature an identical standardized format and are
designed and produced by FVW Mediengruppe in cooperation with
the client. As removable inserts distributed with fvw magazine the
supplements verifiably enjoy long-term use.
In compliance with article 3,5 of the Law Against Unfair Competition (UWG) promotional inserts and Counter Infos must
be clearly labeled in order to make sure they are immediately identifiable as adverts.
14. Advertising on fvw.de
fvw.de
The website for tourism and business travel. Right at the heart of the industry the portal features all key news, a comprehensive job market
section, agent discounts, web services, and blogs on all important topics.
Your choice of channels:
Homepage Channel
Reaching decision makers, travel
agents, tourism professionals and
opinion multipliers.
104,000 PIs*
Decision Maker Channel
News for industry decision makers.
199,000 PIs*
Super Banner
Counter Channel/travelXperts
The information and training
platform for travel agents.
289,000 PIs*
Super Banner
Super Banner
Newsletter Channel
News and key topics
of the day.
12,000 recipients
180,000 PIs**
Corner Space Ad
Skyscraper
Medium Rectangle
Skyscraper
Medium Rectangle
Skyscraper
Medium Rectangle
Skyscraper
Medium Rectangle
Further forms of advertising available on request.
*Source: In-house statistices (Webtrekk), **Source: IVW, PIs per month (annual average). fvw.de generates an annual average of 695,000 PIs (source: IVW).
fvw.com: We offer service providers, advertising, PR and media agencies advertising space on fvw-mediengruppe.de and fvw-mediengruppe.com as
marketing channels. For further information on rates, page impressions and formats, please see fvw-mediengruppe.de/media.
15. Online Rates
Ad Type
Size (in Pixel)
Homepage Channel
Pushdown Ad
920 x 90
3,100
Rate in €
Decision Maker Channel Counter Channel/travelXperts
3,100
Newsletter Channel
3,100
–
Super Banner*
728 x 90
2,100
2,100
2,100
–
Skyscraper*
160 x 600
2,100
2,100
2,100
2,100
Medium Rectangle
300 x 250
2,100
2,100
2,100
2,100
Wallpaper
flexible
4,700
4,700
4,700
–
Corner Space Ad
162 x 95
–
–
–
1,400
Special formats on request.
*Also available as special expandable format at a 25 % surcharge. Sizes upon request.
Rates are indicated per calendar week.
Due to the significantly higher number of visits during ITB and fvw Kongress,
a peak season supplement of 25 % applies for calendar weeks 07–12/2011 and 36–39/2011.
Surcharge for video and/or streaming components: € 250 one-time setup fee per campaign.
forms
t special :
u
o
b
a
re
Mo
ising
of advertpe.com/media
p
ru
g
ien
fvw-med
Discounts
5 % on sales totalling € 5,000+, 10 % on sales totalling € 10,000+, 15 % on sales totalling € 15,000+, 20 % on sales totalling € 20,000+.
Ad discounts for fvw are not transferred to fvw.de. Rates are agency commissionable and indicated exclusive of VAT.
Technical Specifications
Booking Period: Bookings are based on calendar weeks (Monday, 12 midnight, through Sunday, 12 midnight).
Data Delivery: Via e-mail by Thursday prior to publication date at [email protected].
Flash and Click Tags: Please see fvw-mediengruppe.com/media.
Ad Reports: Upon request.
16. Online Advertising Specials
Advertorial
An online advertorial allows you to present comprehensive
information on your own mini website (“microsite”) within fvw.de.
Benefit from fvw.de’s strengths to present your brand or campaign
with plenty of scope: Copy plus images, flash elements plus videos
or even maps – your branding is what we focus on.
fvw.de offers three individually adjustable advertorial packages
that vary in size and the amount of marketing communication
provided. Services include, among others, programming, layout
adjustments, hosting, reporting and promotional activities.
Sponsoring
A sponsorship secures long-term promotional exposure for a brand
on fvw’s websites through display of the sponsor’s logo.
The specific advantage lies in the conferring of fvw ’s image on the
sponsor and in the fact that it enables him to reach target groups in
an otherwise non-commercial environment, thus addressing user
groups that can’t be reached through traditional means of
communication.
Sponsored by
Ihr Logo
Available sections for sponsoring by prior agreement.
For further information please see fvw-mediengruppe.com/media
17. E-Learning
E-Learning
For more than five years FVW Mediengruppe has created and conducted
successful e-learning programs through special travel agent training websites
on select topics. These programs enable participants to expand their knowledge through high-quality training courses while learning at their own pace.
In 2011 FVW Mediengruppe will conduct a minimum of five
cross-industry e-learning programs. Scheduled topics are:
Fit for Cruises
Fit for the City
Fit for Clubs
Fit for Business Travel
Fit for Extras
(further topics upon request).
All e-trainings have a distinct editorial focus and benefit from FVW
Mediengruppe’s journalistic expertise. FVW Mediengruppe offers
different sponsorship packages within this premium
environment to suit all budgets and marketing strategies.
Choices range from the sponsors’ integration on the
website and in accompanying print advertising to complete
e-trainings for the sponsors’ product.
Commissioned e-learning solutions, tailored to the customer’s needs:
FVW Mediengruppe not only offers editorial e-learning programs but
also individually commissioned e-trainings designed and run exclusively
on behalf of clients. Each of the three proven e-learning solutions on offer
includes layout, programming, editing, hosting, and reporting, all based
on the client’s individual needs and requirements.
For further information please see fvw-mediengruppe.de/media
18. Events
fvw Workshop
fvw Workshop events bring together leading
German tour operators, delegations of select
travel agents, and representatives from
tourism authorities and associations. They
meet to discuss and develop new marketing
strategies and visions to effectively establish
your destination in the German market. The
Workshop, which usually stretches over four
days, is announced and advertised both in fvw
and on fvw.de. An editor heads and moderates
the event.
FAMtrips
Knowledge is best imparted through
personal experience, which is why fvw
and TravelTalk team up to host
FAMtrips for handpicked sales agents.
The groups of agents are accompanied
by an editor and a photographer for
extensive editorial coverage in fvw and
TravelTalk (total circulation each).
fvw Counter Trophy
The fvw Counter Trophy event is
designed to select those German travel
agents with the greatest destination
expertise. The contest starts out with a
comprehensive knowledge test
presented in fvw and on a dedicated
website. The top 40 agents plus a team
of fvw editors then travel to the host
destination for a treasure hunt
to select the overall winner.
Extensive editorial coverage of
the event stretches over a
period of four months.
Event dates to be discussed,
based on availability.
19. General Terms and Conditions
In its capacity as a specialized publisher for the tourism industry the FVW Mediengruppe publishes
various trade and public magazines as well as other printed matter. In addition it operates various
Internet pages and platforms with a diversity of offers and services. The following General Terms
and Conditions apply to all contracts for the placement of advertisements in the magazines and on
the Internet pages operated by the FVW Mediengruppe (hereinafter referred to as "Publisher"):
Item 1: "Advertisement order" is a contract for the publication of one or several advertisements by an
advertiser or any other submitting party in a printed medium for the purposes of distribution. In the
case of rubricated advertisement orders the printing under the respective heading is agreed.
Item 2: "Insert order" is the contract for publication of advertisements in the form of special
reproductions or other advertising media.They may contain no foreign advertisements and are to
be designed by the customer in such a way that they cannot give the impression that they are a
component of the printed media as a result either of the format or the presentation.
Item 3: "Standing order" is the contract for the publication of multiple advertisements where each
publication is made after release by the customer. In case of any doubt, advertisements agreed
within the scope of a standing order are to be released for publication within one year of the
conclusion of the contract.
Item 4: "Advertising order" is the contract for the intermittent placement of online advertisements
(channels) in the Internet for the purpose of distribution. Depending on the possibilities offered by
the publisher an online advertisment can consist of, for example, photos and/or texts, of tone sequences and/or moving pictures (advertising banners) or of sensitive areas where, by clicking on these areas
using another online address falling under the responsiblity of the customer, the link to further details
is established. The placement intervals can be taken from the current advertisment pricelist.
Item 5: The commitment of the publisher is restricted to the printing or placement of each
advertisement in the agreed medium.The publisher reserves the right to postpone publication
dates. In the case of print advertisement there is no right to a definite placement position of the
advertisement in the magazine. Agreements to the contrary are only valid upon the written
confirmation of the publisher.
Item 6: Should a standing order not be completely fulfilled due to certain circumstances beyond
the control of the publisher, the customer must reimburse to the publisher the difference between
the discount granted and the discount due on the actual volume of advertisements supplied,
irrespective of possible additional legal obligations.
Item 7: Advertisements that by virtue of their editorial design are not recognisable as such, will
be clearly identified as such by the publisher by adding the word "Advertisement" or
a similar indication.
Item 8: The customer is solely responsible for the content and the legal reliability of the texts,
photos and other data supplied for the publication. He exempts the publisher from any claims
whatsoever by third parties that may arise from the advertisement, and is liable for any damage to
such third parties. The publisher reserves the right to reject advertisements – as well as individual
placements as part of a standing order – and Insert orders on the grounds of their content, their
origin or their technical format and to withdraw from the advertisement order. This applies in
particular if
· their content violates any laws or official regulations,
· their content was rejected by the Deutscher Werberat (German Advertising Council),
· their publication is not reasonable for the publisher because of the content, the design or the
form, or
· this contains advertising by third parties or for third parties.
This also applies to orders that were placed with branches, agencies or representatives. The rejection
of an order should be notified in good time to the customer.
Item 9: With the submission of the data and information necessary for the commissioned work,
such as advertisements, inserts, advertorials, e-learning facilities, the customer assigns the rights
of usage to the publisher. This includes all rights for use in media of all kinds, in particular the right
to duplicate, distribute, convey, send, withdraw from a database and to recall the data. In all cases
these rights will be assigned to an unrestricted extent with regard to place and time of usage and
will entitle the publisher to use the data and information for publication by means of all known
technical methods and all known forms of online media. In case of publications that the publisher
designs for the customer – no matter for which medium – all rights of usage shall remain in the
hand of the publisher.
Item 10: The publisher guarantees the quality appropriate to the booked medium within the
framework of the possibilities presented by the print documents. The publisher will request
replacements from the customer for recognisably unsuitable or defect print documents. The claim
to remuneration will remain even without a proof if the documents needed for the printing are not
supplied in good time.
Item 11: The customer is obliged to send the necessary data to the publisher in good time before the
publication date of online advertisements in complete and technically flawless condition by e-mail
([email protected]). In doing so he guarantees that he is in possession of all rights
necessary for the publication of the advertisement.
Item 12: In the case of online advertisements, the publisher guarantees within the scope of the
foreseeable requirements that he will reproduce the advertisement in accordance with the usual
technical standards. An error in the publication is not constituted particularly if impairments are
caused as a result of the use of an unsuitable reproduction soft- and/or hardware or due to an
interruption of the communication networks of other operators or through a computer breakdown
of third parties (in particular providers), through incomplete and/or non-updated offered on proxy
servers (intermediate storage) or due to a failure of the ad-server used by the publisher of less than
24 hours. In case of failure of the ad-server for more than 20 % of the agreed period, the claim to
payment shall be waivered for the period of the failure.
Item 13: The customer should check the advertisement immediately after publication for the
contractually agreed condition and if necessary, should notify any deviations. In case of fully or
partly illegible, incorrect or incomplete reproduction of print advertisements the customer shall
then be entitled to a replacement advertisements if this had led to an impairment of the purpose
of the advertisement. Should the publisher let a deadline set for the publication of the replacement
advertisement expire, should he refuse the publication of a replacement advertisement or if
a replacement advertisement is still not in accordance with the contract, then the customer can
demand a replacement on the grounds of futile expenditure. Further guarantee rights are excluded.
Item 14: The publisher willl be liable for intent and gross negligence. This applies in commercial
dealings only to serious default of organisation and gross negligence on the part of executives.
A liability for gross negligence on the part of simple vicarious agents is excluded in commercial
dealings. The publisher is liable for simple negligence only in case of injury to life, body and health
and for violation of major contractual obligations when conducting consumer business
negotiations. In such cases the liability is restricted to foreseeable damage typical of such contracts
and up to the full volume of the advertisement order. In any case liability is moreover excluded
for consequential and unforeseeable damage, loss of profit, default of savings and damage to the
assets of third parties in cases of simple negligence.
Item 15: Print proofs will only be supplied upon explicit request. The customer shall bear the
responsibility for the correctness of the returned proofs.
Item 16: If there are no special size requirements, then the usual, actual printing height depending
on the type of advertisement shall form the basis for calculation.
Item 17: The prices and discounting regulations are based on the current price lists. They are defined
according to the format selected by the customer that must correspond to the formats stated in the
price list. The discount regulations also apply for companies associated with the customer provided
evidence of a capital share of more than 50 % is submitted to the publisher. A change in the
advertisement price list also applies to current orders as from the date of validity of the price liste,
but not before a period of three months after notification of the new price list.
Item 18: The publisher is entitled to demand advance payment. Payments are due within 7 days
of receipt of the invoice. Any discounts for premature payments are granted in accordance with
the price Iist.
Item 19: In case of default or deferment of payment, interest as well as collection fees will be
charged. In case of default of payment, the publisher can refuse the further execution of a running
order until payment is received, and demand advance payment for the remaining advertisements.
Item 20: With the invoice the publisher willl supply an advertisement voucher. Depending on the
type and scope of the advertisement orders, cuttings of advertisements, sample pages or complete
reference copies of the magazine or newspaper in question will be supplied. If a voucher can no
longer be acquired, then a legally binding certificate will be provided by the publisher concerning
the publication and distribution of the advertisement.
Item 21: Costs for the production of ordered layouts, scans, photo processings, compiling of PDF files
and other amendments to originally agreed executions requested by the customer or for which the
customer holds the responsibility shall be borne by the customer.
Item 22: With respect to a standing order for multiple advertisements a reduction in the number of
copies circulated may lead to a claim for a price reduction if the overall circulation average
throughout the insertion year beginning with the first advertisement or stipulated otherwise - if
the circulation has not be specified - is smaller than the average circulation sold during the previous
calendar year (In case of trade magazines this refers to the distributed circulation, if applicable).
Such a reduction in circulation, however, can only lead to a justified claim to a price reduction is at
least equal to 25 % for circulation of up to 50,000 copies, 20 % for a circulation of 100,000 copies,
15 % for a circulation of 500,000 and 10 % for a circulation of more than 500,000 copies.
Furthermore in case of standing orders for multiple advertisements price reductions are excluded if
the publisher has informed the customer of the reduction in the circulation in such good time that
the latter was able to withdraw from the contract before publication of the advertisement.
Item 23: The publisher's business address is the place of fulfilment. For business transactions with
commercial agents, legal persons by public law or separate estates in public law the place of
jurisdiction for legal disputes in this connection is the publisher's registered head office. Otherwise
the place of jurisdiction – provided this is legally permissible shall be agreed as Hamburg.
All agreements in this connection will be governed by German law.
Your Advertising Contacts
Advertising Sales Director
Michael Körner
Phone +49 40 41448-831
[email protected]
Advertising Director National
Michael Bordt
Phone +49 69 96126-191
[email protected]
Director International Markets
Matthias Schulz
Phone +49 40 41448-711
[email protected]
Verlag Dieter Niedecken GmbH
Wandsbeker Allee 1
22041 Hamburg
Germany
P.O. Box 70 06 29
22006 Hamburg
Germany
Phone +49 40 41448-844
Fax +49 40 41448-899
Northern Area
Florian Hölzen
Phone +49 40 41448-829
[email protected]
Account Manager International
Heike Beller
Phone +49 40 41448-714
[email protected]
Office Frankfurt
Diesterwegstraße 34
60594 Frankfurt
Germany
P.O. Box 70 10 62
60560 Frankfurt
Germany
Phone +49 69 96126-190
Fax +49 69 96126-189
[email protected]
www.fvw-mediengruppe.de
Western Area + A, CH, Benelux
Oliver Pawelzik
Phone +49 69 96126-192
[email protected]
Central Area
Juli Prochnow
Phone +49 69 96126-522
[email protected]
Michael Strussione
Phone +49 69 96126-521
Fax +49 69 96126-529
[email protected]
Southern Area
Michael Bordt
Phone +49 69 96126-191
[email protected]
International Consultants and Representatives
Argentina
RRWW Communicaciones
Australia
Publicitas Australia
Brazil
Altina Media International
Bulgaria
VIA Bulgaria
China
Publicitas China
Costa Rica
Coral Technologies
Cyprus
GEM – Tourism Consulting Ltd.
Egypt
M.T.S. Egypt
France
Affinity Media S.A.
Greece
Publicitas S.A.
Hong Kong/Taiwan
Publicitas Hong Kong Ltd.
Hungary
Media & Print Kft.
India/Sri Lanka/Maldives
Mediascope Publicitas
Indonesia
MediaMandiri
Israel
El-Ron Adv. & Public Relations
Italy
Publicitas International S.p.A.
Malaysia
Publicitas International Sdn Bhd
Mexico
INTEGRA Tourism For Good, S.L.
Middle East
BSA Consultants
Philippines
ESB Marketing Services
Portugal
Ilimitada-Marketing
Russia
World Business Media
Scandinavia/Baltic States
Best of Scandinavia Incoming AS
Singapore/Brunei/Vietnam Publicitas Singapore PTE Ltd.
Spain
COMIMAG S.L.
South Africa
Africa Adventure
Tourist Information cc
Thailand
Publicitas (Thailand) Ltd.
Turkey
OTS/AKTAS Tur Seyahat Turizm
UK/Ireland/Iceland
Publicitas Limited
USA/Canada
Huson International Media
+54 11 41230052
+61 2 92523476
+55 11 36379498
+359 2 9449196
+86 10 65888155
+506 2808297
+357 99 631950
+20 65 3553160
+33 1 53059401
+30 211 1060300
+852 25 161001
+36 1 3205410
+91 22 22835755
+62 21 8355510
+972 3 6955367
+39 02 55194385
+60 3 77296923
+521 9999471194
+971 4 2287708
+63 2 7401658
+351 21 3853598
+7 495 4160658
+46 980 16510
+65 68 362272
+34 93 2374782
+27 44 5335211
+66 2 6519273
+90 242 3113988
+44 20 75928300
+1 212 2683344