24 May 2012 - SPONSORs Sports Media Summit

Transcription

U
PR PD
OG AT
RA ED
MM
E
24 May 2012
ISS Dome, Düsseldorf
www.sports-media-summit.com
Programme
Premium Partners
Strategic Partners
Conference news
One of the most influential personalities in the sports business industry
will take to the Main Stage during the
SPONSORS Sports Media Summit: Jürgen Lenz. He’s the man who founded
the UEFA Champions League together
with the UEFA President and General
Secretary of the time (Lennart Johansson and Gerhard Aigner), and business
partner Klaus Hempel. Lenz recognised
early on that major sporting events are
the ideal platform for international
brands. Thus the former Adidas Marketing Director developed the marketing concept for the UEFA Champions
League with his TEAM partner, Klaus
Hempel. This pioneering model for
creation of a brand and the optimal
added value for a sporting competition
is copied time and time again by other
sporting disciplines to this very day.
Photo: Action Press
FOUNDER OF THE UEFA
CHAMPIONS LEAGUE
THE CHAMPIONS LEAGUE: The most lucrative tournament in European club football
SPORTS MEDIA INNOVATION AWARD
EVEN MORE EXCLUSIVE
Sport has always been a driver of new
technologies, yet never before has
it been as versatile and varied as it is
today. While the industry players are
continually facing new challenges, they
are at the same time being provided
with countless opportunities through
the new world of media. It is before this
backdrop that SPONSORS is to confer
the “Sports Media Innovation Award”
for what is now the second time. Entrepreneurs, clubs, associations, developers, and all those active in the sports
media industry with an innovative idea
are invited to submit an application for
the award – regardless of whether it is
The proportion of clubs, leagues, associations and sponsors in attendance at
the event is to be increased so as to
further enhance the conference’s position as a driving force within the industry. In cooperation with its partners,
SPONSORS will hand-pick 100 decisionmakers from these fields to invite to the
SPONSORS Sports Media Summit. 100
tickets have already been allocated to
the partners and speakers, meaning that
the decision-maker quota will exceed
the 69 per cent achieved in the previous
year. Restriction to a total of 300 participants means that just 100 tickets are
freely available for sale.
their own project or that of a third party.
As a driving force within the industry, SPONSORS wishes to give aspiring industry players the opportunity
to showcase their innovations to leading sports media representatives. Not
only a project’s degree of innovation is
decisive, but also its potential to provide new impetus. The three projects
deemed the best in the online voting will
be showcased at the SPONSORS Sports
Media Summit. The winner of the Innovation Award will be announced and
honoured in a ceremony on the Main
Stage; the winning project will also be
featured in the SPONSORS magazine.
ALL FOUR PREMIUM PARTNERSHIPS EXTENDED
The organiser couldn’t be paid a better compliment: all four Premium Partners have
extended their involvement in the SPONSORS Sports Media Summit. After the Premium partnership packages were all sold out in 2011 for the first time, the companies’
decision to extend their commitment shows that the event is based on long-standing
partnerships of trust, and enjoys an excellent reputation among leading companies within the industry. Alone Deutsche Telekom, law firm CMS Hasche Sigle and
sports media enterprise Kicker online/Fussball.de boast a 14-year presence at the
SPONSORS Sports Media Summit. Last year, SPONSORS welcomed sports marketing agency The Sportsman to this exclusive circle. The Munich-based agency owns
sports rights trader The Sportsman, web TV platform Laola1.tv and online marketing
agency Gramercy Global Media, and is thus the perfect complement to the three
long-standing partners.
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Speakers
Goldhammer, Klaus
Reckwitz, Lars
Vattenfall
Goldmedia
Hamburger SV
Amsinck, Michael
Görges, David
Riederle, Philipp
SportA
Borussia Dortmund
Baumhauer, Guido
Hess, Raoul
Schida, Roman
Deutsche Welle
DOSB New Media
Targobank
Beens, Marko
Jobst, Alexander
Former Deutsche Volleyballliga
FC Schalke 04
Stiegenroth,
Henning
Almqvist, Linus
Deutsche Telekom
Bohmann, Frank
Kaiser, Oliver
Toyota Handball-Bundesliga
Ledavi
Sullivan,
Brian
Sky
Ciesla, Oliver
Kirkwood, Alistair
Wendt, Jan
the sportsman media holding
NFL
Media Management Hamburg
Cording, Sebastian
Lenz, Jürgen
CMS Hasche Sigle
Founder member
Team Marketing
Deissenberger,
Thomas
Nassauer, Andreas
Deutsche Telekom
Constantin Sport Marketing
Faciliator
Othmer, Markus
Other Speakers
Briese, Andreas
YouTube/Google
Brinkert, Rapahel
Jung von Matt/Fleet
Fringuelli, Pietro
Nieber, Axel
CMS Hasche Sigle
kicker
Helmhout, Jelmar
SC Heerenveen
Hochhaus, Marcus
Nymphenburg Consulting
Geier, Rainer
Polster, Tino
Laola1
SV Werder Bremen
Leo, Mario
Result
Owen, Matt
FC Liverpool
Schweda, Thomas
Genzlinger, Heiko
Prokop, Clemens
Unicredit Group
Yahoo Deutschland
German Athletics Association
Vidal, Rudolf
Deutsche Telekom
Wimmeroth, Oliver
Venista Venture
3
Topspeakers from previous years
Niclas Ericson, FIFA
Bernd M. Michael, BMM Büro für Markenarchitektur
Christian Seifert, DFL
Brian Sullivan, Sky
Dr. Michael Vesper, DOSB
4
Laurent-Eric Le Lay, Eurosport
Wolfgang Niersbach, DFB
„If such a conference didn‘t already exist,
then we would have to introduce one“
Wolfgang Niersbach, President, DFB
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Main Stage | 24 May, 2012
Main Stage | 24 May, 2012
Faciliator
14:00 · Forum
Markus Othmer
Sport und TV
14:00 · Forum
presented by:
presented by:
New media
ED
SLAT
N
TRA
9:15 · Welcome Adress
TED
NSLA
TRA
9:15 · Keynote & Discussion
The DOSB as a stepping stone: The sports associations’
battle for media coverage
1
Raoul Hess, Managing Director, DOSB New Media (Keynote)
2
Dr. Clemens Prokop, President, German Athletics Association
Michael Amsinck, Managing Director, SportA
Marco Klewenhagen, SPONSORS (Faciliator)
3
15:30-16:00 · Break
16:00 · Presentation
1
2.5 years in charge: My experiences with
Sky Deutschland and a look into the future
Keynote
ENGLISH Brian Sullivan, CEO, Sky
TED
NSLA
TRA
2
3
16:30 · 1:1 chat
After the rights allocation is before the tender:
What the DFL decision means for Deutsche Telekom
Leadership in Media: How NFL RedZone changes the Game
1
Alistair Kirkwood, Managing Director, NFL UK ENGLISH
Dr. Henning Stiegenroth, Head of Sportmarketing, Deutsche Telekom
1
10:30 · Discussion
TED
TRA
The millionaires’ club: Are followers the new
currency in football, or is this a misconception?
1
Philipp Riederle, young entrepreneur
TED
NSLA
TRA
1
17:05 · Keynote & 1:1 chat
How the ‘Big Bang’ in the sports business industry changed the market
11:00-11:30 · Break
Sport & law
TED
NSLA
TRA
Sports Media Innovation Award
11:30 · Forum
The ‘digital natives’ phenomenon:
How sport will be consumed in the future
Oliver Kaiser, Managing Director, LEDAVI
Matt Owen, Community Manager, FC Liverpool
Mario Leo, Managing Director, Result
Philipp Klotz, SPONSORS (Faciliator)
10:50 · Prize ceremony
TED
NSLA
NSLA
TRA
1
presented by:
11:30 · Forum
Jürgen Lenz, founding member, Team Marketing
presented by:
Digital sponsorship
TED
NSLA
TRA
1
13:00-14:00 · Lunch Break
6
From 17:45 · Get together
7
Special interest forums | 24 May, 2012
» Presenter
Sport & law
11:30 – 13:00 • Room 1
www.cms-hs.com
Faciliator: Markus Othmer
11:30 · Keynote
New revenue models for sport with Smart TV
Dr. Pietro Graf Fringuelli, Partner, CMS Hasche Sigle
Electronic devices of the future: A review of players and business models
Jan Wendt, Managing Director, Media Management Hamburg
Smart TV: Which business models really work
Guido Baumhauer, Director of Distribution, Deutsche Welle
12:20 · Keynote
New revenue potential through eGaming
Dr. Sebastian Cording, Partner, CMS Hasche Sigle
Location-based Smartphone games and what sport
can learn from these: “Project Zebra”, a case study
Dr. Oliver Wimmeroth, Founder & CEO, Venista Venture
Playing for success: eGaming strategies of a football Bundesliga club
Alexander Jobst, Board Member for Marketing, Schalke 04
Digital sponsorship
11:30 – 13:00 • Room 2
TED
NSLA
TRA
» Presenter www.kicker.de | www.fussball.de
Faciliator: Philipp Klotz, SPONSORS
11:30 · 1:1 chat
Proficient: How the BVB masters the full repertoire of digital media
David Görges, Head of New Media, Borussia Dortmund
Sponsor seeks club: How Targobank activates its brand
Roman Schida, Head of Sponsoring, Targobank
Online, Mobile, IPTV: Online, Mobile and IPTV:
How Vattenfall activates its alpine sponsorship
Linus Almqvist, Head of Brand Communication, Vattenfall
12:30 · Discussion
Multimedia marketing: Communication Trends
and their significance for brands
Andreas Nassauer, Head of Media, Deutsche Telekom
Axel Nieber, Head of Print and Digital Marketing, Kicker
Rudolf Vidal, Head of Business Development & Monetization, Deutsche Telekom
Raphael Brinkert, Managing Director, Jung von Matt/Fleet
8
Special interest forums | 24 May, 2012
TED
NSLA
TRA
Sport & TV
14:00 – 15:30 • Room 2
» Presenter
www.telekom.de
Faciliator: Lukas Stelmaszyk, SPONSORS
From personal live conferences to interactive fan voting:
How does the future of sports TV look?
Dr. Henning Stiegenroth, Head of Sports Marketing, Deutsche Telekom
Non-linear – interactive – everywhere: How sport will be consumed
in the future and which business models promise success
14:15 · Discussion
Prof. Dr. Klaus Goldhammer, Executive Director, Goldmedia (Keynote)
Heiko Genzlinger, Managing Director, Yahoo Germany
Thomas Deissenberger, Managing Director, Constantin Sport Marketing
Andreas Briese, Strategic Partner Development Manager, Youtube/Google
SC Heerenveen, a case study: The Dutch club and its digital media
14:50 · Case Study
Jelmar Helmhout, Communications and Marketing Manager, SC Heerenveen
The UEFA Champions League, a case study: How data integrated
video application (DIVA) is making sport TV an innovative experience
Dr. Marcus Hochhaus, CEO, Nymphenburg Consulting
» Presenter
New media
14:00 – 15:30 • Room 1
www.thesportsmanholding.com
Faciliator: Tolga Baykal, SPONSORS
Laola1 as a media platform and service provider:
Where is the journey headed?
14:00 · 1:1 chat
Rainer Geier, Managing Director, Laola1
The best sports website of 2011: How Hamburger SV
use the digital media network
Lars P. Reckwitz, Head of Content and Media Strategy, Hamburger SV
Social Media and Onlinemarketing: Changes for Clubs and Companies
Tino Polster, Director Media, SV Werder Bremen
“Take a ticket”: Unicredit’s digital sponsorship activation
in the Champions League
Thomas Schweda, Head of Sponsoring & SME Division, Unicredit Group
Old goals – new ways: How sport benefits from the digital channels
14:50 · Discussion
Oliver Ciesla, Managing Director, the sportsman media group (Keynote + Discussion)
Frank Bohmann, Managing Director, Toyota Handball-Bundesliga
Marko Beens, formerly Managing Director, German Volleyball League
Philipp Klotz, SPONSORS (Faciliator)
9
Premium Partners
Contact:
Contact:
Dr. Sebastian Cording
Deutsche Telekom AG
PR department
+49 228 18 16 77 77
[email protected]
www.telekom.de
CMS Hasche Sigle
Stadthausbrücke 1–3
20355 Hamburg, Germany
+49 40 37630-325
[email protected]
www.cms-hs.com
Contact:
Rainer Geier
Contact:
kicker
Axel Nieber
the sportsman media holding
Hosnedlgasse 25
1220 Wien, Switzerland
+43 256 31 41-512
[email protected]
www.thesportsmanholding.com
+49 911 216 2212
[email protected]
Fussball.de/Deutsche Telekom
Stefa Schick
+49 30 835357 495
[email protected]
Official Partners
Exhibition Partners
Media Partners
GET INSIDE THE INDUSTRY
10
Practical information
» Event venue
The SPONSORS Sports Media
Summit will take place at
the ISS Dome in Düsseldorf.
The conference area can be
accessed via the main entrance.
ISS Dome
Theodorstraße 281
40472 Düsseldorf, Germany
Tel.: +49 211 89 277 00
Fax: +49 211 89 277 14
[email protected]
» Official conference hotels
Courtyard Marriott Düsseldorf Seestern
Am Seestern 16 • 40547 Düsseldorf
Tel: +49 211 5959-70
Renaissance Düsseldorf Hotel
Nördlicher Zubringer • 40470 Düsseldorf
Tel: +49 211 6216 346 / 347
Code: Sports Media Summit_2012
Double room: 129 euros incl. breakfast
Single room: 119 euros incl. breakfast
Reservations can be made by calling +49 211 6216 245
or emailing [email protected].
Code: Sports Media Summit_2012
Double room: 109 euros incl. breakfast
Single room: 99 euros incl. breakfast
Reservations can be made by calling +49211 5959-1320
or emailing [email protected]
Further information on hotels, trains and flights is available from Düsseldorf Marketing & Tourismus GmbH (DMT)
Tel: +49 211 17202-839 · Fax: +49 211 172 023-221
Email: [email protected] · Website: www.duesseldorf-tourismus.de
11
Siteplan
Main Stage
1st Floor Businessclub
Room 1
Exhibition Area
Room 2
Premium
Catering
Partner
Lounge
Stairs
Groundfloor
Check-In
Check-In
Stairs
VIP-Entrance
Tel. +49 40 413 30 08-40
SPONSORS Verlags GmbH
Theodorstr. 42–90 (Building 11) Fax +49 40 413 30 08-49
Email: [email protected]
22761 Hamburg, Germany

24 May 2012 - SPONSORs Sports Media Summit

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