( F PS3, Xbox, WII ) , Han
Transcription
( F PS3, Xbox, WII ) , Han
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"+& ()A/+8&85/6-!!# + "R1; ! 5- 8% # ("R1;&, 80 ,*),&,) 2,001 1 5,000 -+ 2.2.4 &!-+ 8 1. Awareness , Image ( . ((. Advertising , Place Strategy 34 )8) 2. # . ((. Direct Marketing ,(3) 3. ,- (. ((. Sales Promotion 34 )8) 4. 81*) Loyalty ((. Service , Product Strategies 34 )8) ") 4 P+s 1. Product : "* + *! 81;,34 ()+ ! B. 5/6-! +8 8% -=8;]!$34 ()* "+& 81;,+ * - -*-*+&8* 32 *2*, 8( -, 8 /+ 2. Price : ,+8**& +,&#"* + *! & 20 - 1 8 6$34 - &88,/+8 77 3. Place : 34 () ! 5- 6$22$/+ .- 8%*" "&+ %/+8#8@ &- "*&-'2()()(. #-. ! 54. Promotion : /+8+()&#,- &+(. 5/6-!"+&8+ -+/+8 % *2#01() #8*, *28/3 ( . (+) $ #,- ()*(.5/6-!&' 34 Traffic ,."R1; *()83! 6! *2(.,34 81;, *&83! 6! 5/6-! ; .) $,/5B #()*/+(.#*, "+&/ -6% 8()88*. 8*85/6-!"+& , 3,05/6-! 8+-' . #,.8* ,8* thaicoregame.com 78 !AB2 1. "R1;3,.8#8 !5/6-! www.thaicoregame.com ,"+&"# * ) !,*, 88) * -5 !+-' 2. (33,.8#8 !5/6-!-).. . & A* , ;) "& -' 3. !-!3,.8#8 !5/6-! 4. 3,.8#8 !3-3 5. E*!85#8 - ( + "R1;3,.8#8 !5/6-!-5!+-' "+& (33,.8#8 !5/6-!-).. 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"* + *! 91 =# 2.11 Web board 92 =# 2.12 About us 93 =# 2.13 +) - Login #(. 94 2.4 2.4.1 ) (.( "*9 8%)+34 1 6$,3,+& 8 * "+& 3 * (. 8%% * , 2 ( ;, ),(. * , 8 ) 2.4.2 "&& "&&.* 8 ( 3,)8"* + * ! ( . 5 3?) "+&/+.* 8 &+ + , 2,000 ; 162/409 -#. =8 8)8+ 6$"*9 ,/ "&&( 6% 8#&!3,= % ,()+- "&&( .#% Server )88+5*, ' ( 3? ,,8+6% Server "*( 3? 2 ,# Server #8 (. ( * "&&& 37 )8 * ,/+8 37 - 8- "+& /&, 50 8+-8+ 8% ),2 ,#(.( &&"* "+&,#;& 37 )8/++ "*34 ,&, 5 3? "&&*+** 8#&!-'. *#-!,3;! ,(. - "+&&(. "+&3,; 5 3? 8-=1 /+ -** (.8--) +-3,81C )8 +,& / 5 +8 % 95 &, 15 / Q#, / ) $ &, 25 / Q#, ) $ -/ &, 30 / Q#, $% /3 2.4.3 -T 2.4.3.1 ;3- (Most Likely Case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iscount Rate) ( * ;)* #(.3,#;"*, (.8-&, 10 ( * ;)* IRR ,( * ;)* NPV (.8-+%&&, 8 2.4.3.2 ;+ (Best Case) -T -(.) ;3- -8 #&5 & +8 % 1. ("* + *! *+34 &, 1.5 2. *(.&( "R1;3,.8#8 ! *+34 &, 15 &/+8%)+ 3. *(.&*8*+34 &, 50 &/+,& ! 2.4.3.3 ;& (Worst Case) -T -(.) ;3- -8 #&5 & +8 % 98 1. ("* + *! *+34 &, 0.5 2. *(.&( "R1;3,.8#8 !,*(.&&,) *+34 &, 7 &/+8%)+ 3. *(.&*8*+34 &, 30 &/+,& ! 4. - #$% *+34 &, 2.5 2.4.4 3,; 2.4.4.1 ;3- (Most Likely Case) 3,;+ "*"+&& - 2.9 3,;+ "*"+&& ;3- -. 2550 -. 2551 -. 2552 -. 2553 -. 2554 $123456789:&4 538,985 ;<1=>5?<126789:&4 1,121,969 1,598,718 2,058,124 2,615,259 3,236,091 @A13$/B146CD @<EDF1GH F1GH (582,983) - 1,557,017 2,282,926 3,242,721 4,156,744 (41,701) 224,802 - - @A13$/B146CD IC6JK (582,983) (41,701) 224,802 \deMG/ZeVQfghXhI (582,983) (624,684) (399,882) 627,462 920,653 34,137 138,098 593,325 782,555 193,443 975,998 99 - 2.10 *,)!+"* + *! ;3- @1$%KN;$1V:M9Z4CUBE9[;$9@1$ 4$H& N&;N@E$M @$\H-@]K :D<%2 : Z16 2550 2551 2552 2553 2554 339,417 117,116 291,318 904,043 1,725,998 77,600 258,200 308,800 289,400 417,017 375,316 600,118 1,193,443 1,975,998 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 (582,983) (624,684) (399,882) 417,017 375,316 600,118 IKD6$7L2M IKD6$7L2M:&CDN%H2D JTighVjkXJTigle\mgeneG IKD6$7L2M3&<:&CDN%H2D [fW\GoPhfQmi $%&IKD6$7L2M :DH8IKDTUVI<%DWX5N-YDN?51BE9 JTigQfg \deMG/ZeVQfg hXhI $%&:DH8IKDTUVI<%DWX5N-YDN?51BE9 193,443 250,000 975,998 1,193,443 1,975,998 100 8 2 2) (Most Likely Case) 3,; # &/+"* + *! ( 3? 2550-2554 34 +8- 2.10 # * NPV = 345,829 8-+%&&, 8 * IRR = 21% +* & 4 3? 1 + ,)5 )#;-)8 "*(+()* NPV , * IRR 34 34 "**),( "* + *! 534 "*) $ ( #,8%* NPV ,* IRR 34 8%* -)#;,&, * ,)5 "* + *! (.* * 4 3? 1 + 2.4.4.2 ;+ (Best Case) 3,;+ "*"+&& - 2.11 3,;+ "*"+&& ;+ -. 2550 -. 2551 -. 2552 -. 2553 -. 2554 $123456789:&4 771,329 ;<1=>5?<126789:&4 1,305,545 2,095,491 2,820,241 3,711,173 4,731,711 @A13$/B146CD @<EDF1GH F1GH (534,216) - 2,097,893 3,119,406 4,448,231 5,819,313 2,402 - @A13$/B146CD IC6JK (534,216) 2,402 \deMG/ZeVQfghXhI (534,216) (531,814) 299,166 737,058 1,087,602 75,661 163,140 299,166 661,396 924,461 (232,648) 428,748 1,353,209 - 101 8 2 2 (Best Case) 3,; # &/+"* + *! ( 3? 2550-2554 34 +8- # * NPV = 634,441 8-+%&&, 8 * IRR = 33% +* * 3 3? 10 + ,)5 )#;-)8 "*(+()* NPV , * IRR 34 34 "**),( "* + *! 534 "*) $ ( #,8%* NPV ,* IRR 34 8%* -)#;,&, * ,)5 "* + *! (.* * 3 3? 10 + 2.4.4.3 ;& (Worst Case) 3,;+ "*"+&& - 2.12 3,;+ "*"+&& ;& -. 2550 -. 2551 -. 2552 -. 2553 -. 2554 $123456789:&4 306,896 1,016,232 1,446,446 2,037,317 2,494,205 ;<1=>5?<126789:&4 967,777 1,116,124 1,302,993 1,522,031 1,745,896 @A13$/B146CD @<EDF1GH (660,881) F1GH - (99,892) 143,453 - - (99,892) 143,453 515,286 - @A13$/B146CD IC6JK (660,881) 515,286 \deMG/ZeVQfghXhI (660,881) (760,774) (617,320) (102,035) 748,309 96,941 651,368 549,333 102 8 2 2$ (Worst Case) 3,; # &/+"* + *! ( 3? 2550 - 2554 34 +8- # * NPV = 12,589 8-+%&&, 8 * IRR = 8% +* & 4 3? 5 + ,)5 )#;-)8 "*(+()* NPV , * IRR 34 34 "**),( "* + *! 534 "*) $ ( #,8%* NPV ,* IRR 34 8%* -)#;,&, * ,)5 "* + *! (.* * 4 3? 5 + 2.4.5 33,; 8+3,; 8% 3 ; #"* + *! 34 (34 && * NPV ,* IRR /+3,;*34 8%*,; ,#&-+* 8% ,&, +8+( --/3 % - 2.13 3,; 9 $ NPV $ IRR 888 2) (Most Likely Case) 345,829 21% 4 3? 1 + 2 (Best Case) 634,441 33% 3 3? 10 + 2$ (Worst Case) 12,589 8% 4 3? 5 + -) 38&!+ -' ##&/+()*))&$% "+&#&&**- ()*#), 5,2.&()+* 8% /+ 103 2.4.6 )*& )+)-;!-'+8 % 2.4.6.1 37A)"* + *! /2 ./+ -3G ,(.&!-+.#$% . #.,*2( "R1;8-' &$% #2$-83G/+$% 8% % ,() **8A-8& ,3, - ,**&!-+(.-, . +# 383()+*82 ;!,3,=#+ ( ;,+&8 3G -8%/( 3,; ,34 -8*34 /3/+& 2.4.6.2 37A)=8&*** +8 % 8+#- 2"--* "+&18--& 3,;/ #,- ()(.5/6-!/+(. #$% )(.&!-+ Direct Marketing #() 34 8&$% )8&8/8)/ ()/ (/+8,(2$3()5/6-! thaicoregame.com &$% -&() ()34 &( 378 8% *#()8+& ,*+()' #*/+3& #8@ &!-+"+&(.T *18/ . , CRM ##*,+&()8(. 5/6-!! ,25(. 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E7-8 * server 6$, *()* server /2,()/+&-5 3,=#)/2()/+& /*6B!# Anti Virus -' "+& update -8scan virus #()3G8 /8-8 ()' ,8 -&* server /+ 2.4.6.5 37A) 8 + + &()+=#* "+&28+) -)-' . # 28 -' ) Join Venture 818 34 - 6$ *-,( + )*-34 %"+&/-/334 ) $18 (+ 8%% 105 2.5 3 -8+8- * NPV ,* IRR 34 ()"* % ,+8*),)8 8% * IRR /+8-+%& E 3, +8 %-&%*),)8 "* + *! 34 & -)#;+ ,&,* )8"* + *! % 2(. ,&,2$+* * * (. 4 3? 1 + 6$81;, % 34 && ,-(.()8% + 3& /+& *" "&(./ (.*" "&() *8%(), 22$ %/+& #&* , 8"R1;,8+)8*'#+$++**-'()34 .,8 ()+"+&(. &+ 5,2"&&/+/+5$% /,+&)-3,(+ "* + *! 5,&8*+ -/3 2&8/+ 2$,(.,&,( * * -) 2+- + )#.&/+ ' ) /+3,; /() % 5,(),&,* 5$% 6$ +8 8% -#; -.+ #,)-+,&,* "+&+- + -'() & ()3,;-'+#+ . +*(.&+ 8 8-,8 * & / ( 8*8 /34 /3- 3,;/+3,;/ ()&/+/34 /3-3,; ,&,* 5/+/+ +8 8% --' $34 &&8- (.()2. , " +& 8+ ()"* + *! /2-+( 3,; 8-'( ,&, 5-28+*/ ()/34 +$++ * (**8/3/+ - *8 #&&,) %()+$% $34 ,- ## ( + 8 , /3**-8 ,"*5()$% +8 8% $/+8+ )*&,+$% /+( *-/) 6$( *34 ,/+)-;!-') %&
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