New Game
Transcription
New Game
Opportunity Day 3rd Quarter 2010 24 Nov 2010 Copyright © 2007 Asiasoft Corporation Plc. PAGE 1 Agenda About Asiasoft Consolidated Performance Thailand Market Overview Domestic Performance Overseas Performance Next Step Q4/2010 Online Game Market Copyright © 2007 Asiasoft Corporation Plc. PAGE 2 About Asiasoft Copyright © 2007 Asiasoft Corporation Plc. PAGE 3 Game Online Publisher Licensor End-User Localization Install server & network • 24*7 Network Monitoring & Server Management • Bandwidth 10GB to connect between Asiasoft and ISP Customer Service 1750 • call center operate 24*7 Copyright © 2007 Asiasoft Corporation Plc. PAGE 4 Our Partners: Game Licensor No. of online game as of Sep 10 Totaling of 29 games China 24% Taiwan 7% Japan 3% Copyright © 2007 Asiasoft Corporation Plc. Korea 66% PAGE 5 Asiasoft Business Overview Licensor Distribution Channel Partner join AS' payment named “@Cash” End-User Game Partners Copyright © 2007 Asiasoft Corporation Plc. PAGE 6 Our Partners: Game Partners 26 Online Games 3 Online Services • TelGo & Call Café - International call • SMSDD – Broadcast SMS service Copyright © 2007 Asiasoft Corporation Plc. PAGE 7 Our Partners: Distribution Channel A Café Member Dealer E-Channel No. of Shop A Café 8,309 shops Dealer 5,625 shops Copyright © 2007 Asiasoft Corporation Plc. PAGE 8 A Café Benefit from IP Bonus Copyright © 2007 Asiasoft Corporation Plc. PAGE 9 Source of Revenue 1. Online Revenue • From sale virtual items in game 2. 88% Distribution Revenue • From sale premium, package and game merchandises • From partners games 9% • From A Café member fee 3. Others Revenue 3% • From Sub-Licenses Vietnam • From Advertising (web playpark & in-game advertising) Copyright © 2007 Asiasoft Corporation Plc. PAGE 10 Online Revenue Model Subscription fee Virtual Items Sale • Subscription fee to for period of 5 hours, 40 hours, 15 days, 30 days, 90 days and etc. available both online and from traditional retailers. • free-to-play games, users play for free and pay for virtual items such as better weapons or decorations. Copyright © 2007 Asiasoft Corporation Plc. PAGE 11 Premium, Package & Merchandise Premium & Package Item Card Guide Book & Starter Kit • Premium & Package: Bundle CD client/ New patch, Items code & Game merchandise • Guide book: Instruction book for new gamer or suggestion about new feature in games • Item card: Serial code for special virtual items in-game Copyright © 2007 Asiasoft Corporation Plc. PAGE 12 New Business Line Software Products • Provides a comprehensive security solution to protect your computer against viruses, Trojans, worms and other unwanted threats. • It provides a strong layer of protection for all of your files, safekeeping private information, ensuring a safe and secure Internet experience. Copyright © 2007 Asiasoft Corporation Plc. For all your file compression needs, ALZip opens virtually every archive format imaginable. From ALZ and ACE to ZIP and ZOO, it even opens CD images too. View pictures or edit photos from your digital camera. ALSee makes viewing images easy for everyone, and editing photos simple enough for children but powerful enough for quick pro jobs. PAGE 13 Advertising Business Mainly Advertising revenue came from • 4 years no.1 in web game. • 4 years top 10 most popular for all Web Award of Truehits.net Copyright © 2007 Asiasoft Corporation Plc. CAGR = 32.7% PAGE 14 Cost Breakdown by Revenue Type 1. 70% 26% 3% 1% Copyright © 2007 Asiasoft Corporation Plc. 2. 3. 4. Cost from Online Game Business • Royalty fee [46%] • Employee [15%] • Network, Depreciation and [9%] Amortization Distribution Cost (Account in Net Sale) • Discount for Dealer & E-Channel Distribution Cost (Direct Cost) • Production Cost (Package, Premium and etc.) Others Cost • Royalty for Sub-Licenses Vietnam • Website maintenance and etc. PAGE 15 New Game and Major Events Thailand Overseas New Game Commercial launch • 12Sky II • Rohan • 8inw New Game 10 Feb 2010 29 Jul 2010 9 Sep 2010 Major Event • New look Playpark 27 May 10 • Playpark Fan Fest 21 Aug–11 Sep 10 • AS Battle 4-5 Sep 10 Copyright © 2007 Asiasoft Corporation Plc. Commercial launch • Ray City • Monster Forest Apr 2010 May 2010 Major Event • AS Game Festival PAGE 16 New Game in Q3/2010 Thailand New Game • Commercial launch on 29 Jul 2010 • User Login more than 50,000 ID on the 1st day launch and current ID is approx. 28,000 ID • Generate income 24.6 MB, 12% of online revenue Q3/2010 and generate 13 MB in Oct 10. Copyright © 2007 Asiasoft Corporation Plc. New Game • Commercial launch on 9 Sep 2010 • User Login 18,000 ID on the 1st day launch and current ID is approx. 15,000D • Generate income 2.0 MB, 1% of online revenue Q3/2010 and generate 5 MB in Oct 10. PAGE 17 Major Events in Q3/2010 Major Event in Thailand • Organize during 21 Aug – 11 Sep 2010 with 4,500 visitors • 2 Games Competition • Cover Dance Contest & Playpark Idol Contest • Generate income of 40,724 Baht Copyright © 2007 Asiasoft Corporation Plc. • Organize during 4-5 Sep 2010 with 6,000 visitors • 9 Games Competitions • Generate income 4.6 Million Baht from AS Grand Sale PAGE 18 Asiasoft’s Online Game as of Q3/2010 No. of Game ASC 1. Ragnarok 2. Maple Story Funbox ASO (SG) Ragnarok Yulgang Yulgang 4. Audition Audition 5. Granado Espada 6. Getamped 7. CTCM (VN) Maple Story 3. Getamped Grand Chase 8. Cabal 9. Ghost Online 10. Sudden Attack FreeStyle Street Basketball 11. ASM (ML) Cabal Sudden Attack 12. 3 Kingdom 3 Kingdom 13. HY Online HY Online 14. Richman 15. WFFM 16. Dekaron 17. Richman Rappelz 18. 12 Sky 2 19. Atlantica 12 Sky 2 Chang Chun (CN Version) Worrior of the 3 Kingdoms (EN Version) 20. 21. 22. Monster Forest Monster Forest VanilaCat 23. GetAmped 2 24. Might and Hero 25. Ray City 26. Filed of Honor 27. Rohan 28. 8 inw 29. No. of Game Chosen 17 4 7 3 12 Online games launched in Q3/10 Copyright © 2007 Asiasoft Corporation Plc. PAGE 19 Consolidated Performance Q3/2010 Copyright © 2007 Asiasoft Corporation Plc. PAGE 20 Summarized Group Performance Unit: Million Baht Q3-2009 Q3-2010 %YoY 9M09 9M10 %YoY 351.3 363.5 3.5% 1,057.3 1,088.6 3.0% 234.5 116.8 261.6 101.9 11.6% (12.8%) 722.5 334.8 777.6 311.0 7.6% (7.1%) 290.0 47.8 13.5 322.7 29.7 11.1 11.3% (37.9%) (17.8%) 864.8 142.6 49.9 953.1 101.7 33.8 10.2% (28.6%) (32.4%) COGS 200.4 188.1 (6.1%) 602.4 561.0 (6.9%) Gross Profit 151.0 175.3 16.1% 455.0 527.6 16.0% % GP 43.0% 48.2% 43.0% 48.5% 275.1 264.7 26.0% 24.3% 179.9 262.9 17.0% 24.2% 114.4 195.3 Revenue < By Region > Domestic Overseas < By Business Type > Online Distribution Others SG&A 92.0 94.2 26.2% 25.9% 58.9 81.1 16.8% 22.3% 39.8 58.5 11.3% 16.1% 10.8% 17.9% Basic EPS (Baht) 0.14 0.19 0.39 0.65 Net Profit after Adjustment 40.6 75.3 126.3 226.9 11.6% 20.7% 11.9% 20.8% % SG&A EBIT % EBIT Net Profit % NP % NP 2.4% 37.6% 47.0% 85.5% (3.8%) 46.2% 70.6% 79.6% • Revenue for 9M10 was 1,088.6 MB compared to 1,057.3MB last year which slightly increase of 3.0% YoY, however net profit increased significantly from 114.4 MB to 195.3 MB or increased of 70.6% YoY. • The increase in net profit was mainly improvement in profitability and efficiency for the cost reduction in employee and marketing expenses. Copyright © 2007 Asiasoft Corporation Plc. PAGE 21 Historical Group Performance Unit: Million Baht 9M09 9M10 %YoY 1,476.1 1,057.3 1,088.6 3.0% 1,026.6 585.3 1,008.8 467.3 722.5 334.8 777.6 311.0 7.6% (7.1%) 1,166.7 334.6 57.2 1,165.7 358.4 87.8 1,198.8 210.9 66.4 864.8 142.6 49.9 953.1 101.7 33.8 10.2% (28.6%) (32.4%) COGS 896.3 925.0 819.7 602.4 561.0 (6.9%) Gross Profit 662.2 686.9 656.3 455.0 527.6 16.0% % GP 42.5% 42.6% 44.5% 43.0% 48.5% 323.7 422.5 380.5 275.1 264.7 20.8% 26.2% 25.8% 26.0% 24.3% 338.5 264.3 275.8 179.9 262.9 21.7% 16.4% 18.7% 17.0% 24.2% 253.6 185.1 178.5 114.4 195.3 16.3% 11.5% 12.1% 10.8% 17.9% 1.13 0.69 0.60 0.39 0.65 194.2 126.3 226.9 13.2% 11.9% 20.8% Revenue < By Region > Domestic Overseas < By Business Type > Online Distribution Others SG&A % SG&A EBIT % EBIT Net Profit % NP Basic EPS (Baht) Net Profit after Adjustment % NP FY2007 FY2008 FY2009 1,558.5 1,611.9 929.5 629.0 (3.8%) 46.2% 70.6% 79.6% • Net profit in 9M10 was 195.3 MB increased from the same period in 2009 of 80.9 MB or 70.6% and exceed full-year net profit in 2008 and 2009 Copyright © 2007 Asiasoft Corporation Plc. PAGE 22 Proportion Domestic and Overseas 9M2009 Total Revenue 1,057 MB Quarterly Revenue Copyright © 2007 Asiasoft Corporation Plc. 9M2010 Total Revenue 1,089 MB (Unit : million baht) PAGE 23 Gross Profit Domestic and Overseas Gross Profit (Unit : million baht) Gross Profit After Adjustment Copyright © 2007 Asiasoft Corporation Plc. PAGE 24 GPM Domestic and Overseas Gross Profit Margin (GPM) GPM After Adjustment Copyright © 2007 Asiasoft Corporation Plc. PAGE 25 Net Profit Domestic and Overseas Net Profit (Unit : million baht) Net Profit After Adjustment Copyright © 2007 Asiasoft Corporation Plc. PAGE 26 NPM Domestic and Overseas Net Profit Margin (NPM) NPM After Adjustment Copyright © 2007 Asiasoft Corporation Plc. PAGE 27 Balance Sheet Q3/2010 Copyright © 2007 Asiasoft Corporation Plc. PAGE 28 Balance Sheet Structure Assets THB Million Liabilities Equity 1,718 856 459 398 FY2007 Total Assets (Q3/2010) Copyright © 2007 Asiasoft Corporation Plc. 1,700 1,261 457 FY2008 1,666 1,240 460 FY2009 1,203 464 9M10 Total Liabilities (Q3/2010) PAGE 29 Balance Sheet Structure Unit: Million Baht 9M09 9M10 %YoY Comment Assets Cash & ST-Investment A/R Def.Licensing fee Equipment & Inventory Others Total assets 780.3 246.2 344.2 123.5 102.5 823.2 260.9 336.4 117.2 128.6 5.5% 5.9% (2.2%) (5.1%) 25.5% Highlight 9M10 1,596.6 1,666.3 4.4% to invest 44.1 219.4 6.5 34.9 236.3 6.9 (20.9%) 7.7% #DIV/0! 6.5% Total liabilities 429.4 463.6 8.0% 303.2 796.8 132.7 (59.6) 313.6 796.8 156.0 (59.6) 3.4% 17.6% - 1,167.2 1,202.7 3.0% look for good opportunity • Def. revenue is 51% of Liabilities Trade payable Def. revenue ST-loans from financial institutions Others • High cash & ST-investment, liabilities Shareholders' Equity Issued and paid-up Share premium Retain earning Less Treasury shares Total shareholders' equities Copyright © 2007 Asiasoft Corporation Plc. PAGE 30 Thailand Market Overview Copyright © 2007 Asiasoft Corporation Plc. PAGE 31 Overview of the Online Game Market Breakdown by Type FPS (8 Games) 25% Q3/2009 Q3/2010 WEB GAME (6 Games) 3% WEB GAME (11 Games) 5% MMORPG (46 Games) 54% CASUAL (23 Games) 18% Total Max CCU 291,025 CCU of 83 games FPS (10 Games) 29% MMORPG (61 Games) 50% CASUAL (23 Games) 16% Total Max CCU 337,673 CCU of 105 games • No. of games increased 27% YOY from 83 to 105 games. The increase was mainly in MMO games which increased by 15 games from 46 to 61 games. • FPS increased its popularity, % of total game rose from 25% in Q309 to 29% in Q310. Mainly, stealing market share from MMO. Remark : base on Max CCU end of Sep 09 & Sep 10 Copyright © 2007 Asiasoft Corporation Plc. PAGE 32 Top 5 Ranking for Each Game Type MMO (Total 61 games) Ragnarok Online yulgang Rohan Cabal ray city FPS (Total 10 games) Special Force Point Blank xshot Sudden Attack KARMA2 Casual (Total 23 games) Audition PANGYA Fifa 2 Zone4 Free Style Web Game (Total 11 games) Boomz Travian War2 Zhezafighter Tribalwars • AS maintained its strength in MMO and Casual games, in Q310 AS obtained 4 out of top 5 for MMO and 2 out of 5 for casual games. • In the segment of FPS, True group was the leader and obtained 3 out of top 5 ranking. Ini3 was the leader for web game. • For: all was the10most popular game for this quarter with CCU of 45,545 compared to RO of Remark basesegment, on Max CCUSF end of Sep 30,240 andCorporation AU of 30,963. Copyright © 2007 Asiasoft Plc. PAGE 33 New Game Launch Q3/2009 Q3/2010 Launch 10 games from 8 publishers Launch 11 games from 9 publishers Game Publisher Game Publisher Game Publisher Game Publisher • Games were launched 11 games from 9 publishers in 3Q10 compared to 10 games from 8 publishers in 3Q09. • Both AS and Winner online launched 2 games which is considered the most aggressive compared to other publishers. Copyright © 2007 Asiasoft Corporation Plc. The figures base on Max CCU end of Sep 09 & Sep 10 PAGE 34 Domestic Performance Q3/2010 Copyright © 2007 Asiasoft Corporation Plc. PAGE 35 Summarized Performance-Domestic Unit: Million Baht Q3-2009 Q3-2010 %YoY Revenue 234.5 261.6 11.6% 722.5 777.6 7.6% Online 190.3 222.2 16.7% 575.6 657.6 14.2% Distribution 31.1 28.7 (7.6%) 102.1 87.0 (14.8%) Others 13.1 10.7 (18.2%) 44.7 33.0 (26.3%) COGS 111.3 113.7 2.1% 355.9 335.3 (5.8%) Gross Profit 123.2 147.9 20.1% 366.6 442.3 20.6% % GP 52.5% 56.5% 50.7% 56.9% 54.7 71.1 163.9 188.8 23.3% 27.2% 22.7% 24.3% 68.5 76.8 202.7 253.5 29.2% 29.4% 28.1% 32.6% 49.3 55.8 141.1 185.7 21.0% 21.3% 19.5% 23.9% 0.8 14.3 11.9 29.1 50.1 70.1 153.0 214.8 21.4% 26.8% 21.2% 27.6% SG&A % SG&A EBIT % EBIT Net Profit % NP Extra Adjustment Net Profit after Adjustment 30.1% 12.1% 13.1% 39.9% 9M09 9M10 %YoY 15.2% 25.1% 31.5% 40.3% • The major increase in revenue came from online business which increased 16.7% from 190.3 MB 3Q09 to 222.2 MB in 3Q10. • Revenue from MMO game increased 44.7% from 91 MB in 3Q09 to 131 MB in 3Q10, mainly from the success of RH which generated approx. 25 MB equal to 12% of online in 3Q10. Copyright © 2007 Asiasoft Corporation Plc. PAGE 36 Online Revenue Unit: Million Baht Closed Game Q3/09 Q2/10 Q3/10 0.2 - - Existing -3% New 190.1 199.4 - 17.3 -7% 121% 184.4 38.3 17% Total 190.3 216.5 3% 222.7 • AS was relied on existing game. New games contributed 17% of total games in 3Q10 compared to 8% in 2Q10. Copyright © 2007 Asiasoft Corporation Plc. PAGE 37 Top 5 Ranking Online game Q3/2009 % of Total online revenue Q3/2010 % of Total online revenue 36% 33% 18% 15% 8% 11% 8% 8% 6% 5% • Top 5 ranking games generated 72% of total income in 3Q10 whereas 76% of total income in 3Q09. • RH has performed very well and generated income of 24.6 MB, become the 3rd rank for top revenue generating game. Copyright © 2007 Asiasoft Corporation Plc. PAGE 38 Performance of APAs & ARPU Item Sales Games : Thailand Monthly ARPU (baht) Avg. APAs (users) 300,000 500 250,000 400 200,000 300 150,000 200 100,000 100 50,000 0 0 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 APAs Copyright © 2007 Asiasoft Corporation Plc. Monthly ARPU PAGE 39 Overseas Performance Q3/2010 Copyright © 2007 Asiasoft Corporation Plc. PAGE 40 Summarized Performance-Overseas Unit: Million Baht Q3-2009 Q3-2010 Revenue 116.8 101.9 (12.8%) 334.8 311.0 (7.1%) Online 99.7 100.5 0.8% 289.2 295.5 2.2% Distribution 16.7 1.0 (94.3%) 40.4 14.7 (63.6%) 0.4 0.4 (5.9%) 5.2 0.8 (85.3%) COGS 89.0 74.5 (16.4%) 246.4 225.7 (8.4%) Gross Profit 27.8 27.4 (1.3%) 88.4 85.3 (3.4%) % GP 23.8% 26.9% 26.4% 27.4% 37.4 23.1 111.2 75.9 32.0% 22.7% 33.2% 24.4% (9.6) 4.3 (22.9) 9.4 -8.2% 4.3% (6.8%) 3.0% (9.5) 2.8 (26.7) 9.6 -8.1% 2.7% (8.0%) 3.1% - 2.5 - 2.5 (9.5) 5.3 (26.7) 12.1 -8.1% 5.2% (8.0%) 3.9% Others SG&A % SG&A EBIT % EBIT Net Profit % NP Extra Adjustment Net Profit after Adjustment Copyright © 2007 Asiasoft Corporation Plc. %YoY (38.2%) 145.3% 129.0% 155.3% 9M09 9M10 %YoY (31.7%) 141.1% 135.9% 145.3% PAGE 41 Online Revenue Unit: Million Baht Closed Game Q3/09 Q2/10 Q3/10 - - - Existing -3% 99.7 102.2 96.9 New -5% - 0.8 368% 3.7 -5% Total 99.7 103.0 -2% 100.5 • AS was relied on existing game. New games contributed 3% of total games in 3Q10 compared to 1% in 2Q10. Copyright © 2007 Asiasoft Corporation Plc. PAGE 42 Top 5 Ranking Online game Overseas Q3/2009 % of Total online revenue Q3/2010 % of Total online revenue 76% 76% 11% 11% 8% 5% 4% 2% 2% 2% • Top 5 ranking games generated 96% of total income in 3Q10 whereas 99% of total income in 3Q09. • MF has performed and generated income of 1.7 MB, become the 4th rank for top revenue generating game. Copyright © 2007 Asiasoft Corporation Plc. PAGE 43 Performance of APAs & ARPU Item Sales Games : SG & ML Monthly ARPU (baht) Avg. APAs (users) 80,000 900 70,000 800 700 60,000 600 50,000 500 40,000 400 30,000 300 20,000 200 10,000 100 0 0 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 APAs Copyright © 2007 Asiasoft Corporation Plc. Monthly ARPU PAGE 44 Next Step in Q4/2010 Copyright © 2007 Asiasoft Corporation Plc. PAGE 45 New Game Highlight in Q4/2010 Thailand • Closed-Beta 19 - 24 Nov 10 • Target registered ID reached 0.5 million and contribution 1% of online revenue in Q4/10 Copyright © 2007 Asiasoft Corporation Plc. PAGE 46 New Game Highlight in Q4/2010 Overseas • CBT - 7 Sep 10 / OBT 28 Sep 10 • Received an award of “Outstanding Online Game” for “Outstanding Performance” • First release attracted 1.5 million gamers • Develop by Yadang Online, the largest leading online game publishers and developers in Korea • Target contribution 2% of online revenue in 2H10 Battle of Immortal Copyright © 2007 Asiasoft Corporation Plc. • Developed by “Perfect World” • Award winning developer. (2009 China’s Best Game Developer Award, Best Game Publisher Award ,Best Game Exporter Award and China's Top 10 Game Developer in 10 Years.) • Strong track record from developer, with highly popular titles in market. (Zhu Xian, Perfect World, Chibi) • Game theme is based around popular movie (The Mummy series and 300) • Target contribution 1% of online revenue in 2H10 PAGE 47 New Services in Q4/2010 1-2-Call Cash Card • 1st day launched on 11 Oct 10 with 3 prices One2call cash card is the leader in this business with value average 5,000 million baht/month (60% from Pre-paid card / 40% from Cash Card) Copyright © 2007 Asiasoft Corporation Plc. • Save 10% of distribution cost • Generate deferred revenue approx. 2.5 Million baht in 23 Nov 10 PAGE 48 Investment in Indonesia Copyright © 2007 Asiasoft Corporation Plc. PAGE 49 Investment Opportunity in Indonesia Number of Internet User • Year 2000 2007 2008 2009 2010 Users 2,000,000 20,000,000 25,000,000 30,000,000 30,000,000 Population 206,264,595 224,481,720 237,512,355 240,271,522 242,968,342 Source ITU ITU APJII ITU ITU From 2000 to 2009, Internet users have grown from 2 million to 30 million users, representing 1,400% growth for the last 9 years • Indonesia is now ranked 11th in the world for the number of Internet users, only about 12.3% penetration rate. • The cost to access the Internet has dropped significantly for Indonesians in the last 2 years. Most Indonesians can now have access to the Internet using their mobile phone for only $7.7 per month. • By 2014, the number of Internet users in Indonesia is projected to reach 150 million. • Indonesia is a social network community as it is the second largest numbers of Facebook users in the world after US with 116 million users. Remark: APJII -> Asosiasi Penyelenggara Jasa Internet Indonesia ITU -> The UN agency for information and communication tecnologies Copyright © 2007 Asiasoft Corporation Plc. PAGE 50 Investment in Indonesia Indonesia Overview Market Size (Million Baht) • 2010 Online game market is expected of 302 MB • Estimated number of people playing Online Games: 4.5 million (15% of Internet Users) 464 408 355 • ARPU is estimated to be at 100 – 170 baht. • Number of CyberCafes aka Warnet – 7,500 (2010), 35% can be found in Jakata 302 252 206 • Top 3 Competitors obtains 80% of total Market shares Others 20.0% • Recent success story: 169 Kreon 40.0% Launched in Nov 2009, Point Blank (FPS) by PT. Kreon (Korean firm) is currently ranking 2007 2008 2009E 2010E 2011E 2012E 2013E Megaxus 16.0% Indonesia No.1 online Lyto 24.0% in terms of CCU at 130,000 CCU Source : Southeast Asia Online Gaming 2009 – 2013 Forecast from IDC Exchange rate 33.16 THB : 1 USD Copyright © 2007 Asiasoft Corporation Plc. PAGE 51 Investment in Indonesia Online Gaming Market Overview Online game publishers Currently, there are about 10 online game publishers with approx 30 published titles. Year of Establishment / No. of Games Megaxus Serenity Apple Boleh Lyto Playon Kreon Wave OneLife 2000 2003 2004 2006 2007 2008 PT. PlayOn Interaktif Indonesia [3 games] PT. Lyto Datarindo Fortuna [11 games] PT. Bolehnet Indonesia [1 game] PT. Serenity Mega Media [2 games] PT. Apple Tree Interactive [1 game] PT. Wave Wahana Wisesa [3 games] PT. Onelife Indonesia [2 games] PT. Kreon (GEMSCOOL) [4 games] PT. Megaxus Infotech [4 games] Copyright © 2007 Asiasoft Corporation Plc. PAGE 52 Investment in Indonesia Why invest in Indonesia? • Early stage of the online game, the market grow rapidly during the past 2 years. • Competition is not fiece. • Huge population of 242 million with current low internet user penetration rate of 12.3%. • Low cost of internet, only $7.7 per month via mobile phone. Copyright © 2007 Asiasoft Corporation Plc. PAGE 53 AS Highlight Highest dividend yield in Media & Publisher sector : 9.0% in 1H2010 AS is in top 3 profit makers: high %GM & %NP of 48.5%, 17.9% in 9M2010 Highest performance in 2010 since establishment Copyright © 2007 Asiasoft Corporation Plc. PAGE 54 Listed Game Publisher Companies in the Region Copyright © 2007 Asiasoft Corporation Plc. PAGE 55 Online Game Business Average Price Annual EPS BV P/E P/BV ROE (%) China 619.08 41.72 530.40 16.15 6.00 29.67 Korea 3,026.93 1,617.06 73,786.74 31.50 3.83 14.90 Taiwan 101.80 3.64 43.53 11.34 4.65 22.64 Asiasoft 10.00 0.86 4.14 11.63 2.51 21.65 Source of data : bloomberg.com Exchange rate as of 16 Nov 10 (1 HKD: 3.94 THB, 1 USD: 30.14 THB, 1 KRW: 0.032 THB and 1 TWD: 1.07 THB) • Online game market in China & Korea are the leader in Asia with the value of USD 4,500 million and USD 2,000 million continuously in 2010 • Taiwan & 6 countries in SE Asia, which Thailand, Singapore, Malaysia, Philippine, Indonesia and Vietnam, estimated to reach USD 917 million in 2010 Copyright © 2007 Asiasoft Corporation Plc. PAGE 56 Online Game Business in China Unit: Baht Data as of 16 Nov 10 Listed in Latest Price China Thailand TENCENT NetEase Shanda Changyou Kingsoft NetDragon Websoft The9 AS HSC SPX SPX SPX HSI HSI SPX SET 685.56 1,221.57 1,249.30 954.23 16.71 12.96 193.20 10.00 1,833.39 129.52 67.43 51.57 1,119.97 528.57 25.11 313.64 1,283,627.97 158,219.51 84,242.29 49,207.38 18,665.63 6,851.65 4,851.52 3,293.19 931.72 66.46 65.73 8.94 627.93 239.51 21.86 51.66 0.89 - - - 13.71 11.94 - 8.60 Ann. EPS 11.28 63.29 104.89 590.95 1.43 0.65 (480.43) 0.86 ROE 53.71 28.56 20.98 88.89 26.67 5.99 (17.13) 21.65 BV 33.55 287.83 672.30 440.74 5.84 10.86 2,261.71 4.14 P/E 40.63 18.94 16.71 9.81 9.97 17.02 P/BV 17.47 4.24 1.86 14.39 2.45 1.03 No. of Shares (Million) Maket Cap. (Million) Float (Million) Dividend Yield 0.57 11.63 2.51 Source of data : bloomberg.com Exchange rate as of 16 Nov 10 (1 HKD: 3.94 THB, 1 USD: 30.14 THB, 1 KRW: 0.032 THB and 1 TWD: 1.07 THB) Remark: HSC:IND HANG SENG COMMERCE/INDUSTRY INDEX HSI:IND HANG SENG INDEX SPX:IND S&P 500 INDEX Copyright © 2007 Asiasoft Corporation Plc. PAGE 57 Online Game Business in Korea Korea Unit: Baht Data as of 16 Nov 10 Listed in Latest Price Thailand NHN NcSoft CJ Internet Gravity YNK AS KOSPSERV KOSPSERV KOSPI SPX KOSPI SET 6,224.00 8,288.00 480.00 53.05 89.60 10.00 48.13 21.80 22.80 27.80 8.02 313.64 297,236.70 174,078.27 10,287.93 1,474.45 718.96 3,293.19 Float (Million) 35.32 13.15 14.85 - 3.67 51.66 Dividend Yield - 0.01 0.04 - 297.34 305.76 37.54 7,504.86 (60.22) 0.86 52.53 35.13 12.02 8.65 (33.83) 21.65 BV 696.74 1,032.56 332.35 366,720.92 151.15 4.14 P/E 20.93 27.11 12.79 96.68 - 11.63 8.93 8.03 1.44 0.16 No. of Shares (Million) Maket Cap. (Million) Ann. EPS ROE P/BV - 0.59 8.60 2.51 Source of data : bloomberg.com Exchange rate as of 16 Nov 10 (1 HKD: 3.94 THB, 1 USD: 30.14 THB, 1 KRW: 0.032 THB and 1 TWD: 1.07 THB) Remark: KOSPI:IND KOSPI INDEX KOSPSERV:IND KOREA SERVICE INDUSTRY SPX:IND S&P 500 INDEX Copyright © 2007 Asiasoft Corporation Plc. PAGE 58 Online Game Business in Taiwan Taiwan Unit: Baht Data as of 16 Nov 10 Listed in Thailand Chinese Gamer Softworld Gamania GigaMedia Interserv International Softstar Entertainment AS TWOTCIS TWOTCIS TWOTCIS SPX TWOTCIS TWOTCIS SET Latest Price 262.69 145.52 48.15 48.83 73.83 31.78 10.00 87.95 127.53 165.70 54.37 28.09 36.21 313.64 23,149.72 18,694.21 7,978.55 2,654.46 2,073.55 1,150.78 3,293.19 Float (Million) 37.72 91.41 126.85 43.57 23.16 8.28 51.66 Dividend Yield 4.62 4.81 3.09 - 13.80 Ann. EPS 13.11 8.57 2.40 (27.13) 20.59 ROE 46.33 22.05 13.07 (23.76) 78.16 BV 32.03 41.33 18.54 132.02 34.39 2.88 4.14 P/E 20.04 16.98 20.09 - 3.59 7.33 11.63 8.20 3.52 2.60 2.15 11.05 2.51 No. of Shares (Million) Maket Cap. (Million) P/BV 0.37 4.33 - 8.60 0.86 21.65 Source of data : bloomberg.com Exchange rate as of 16 Nov 10 (1 HKD: 3.94 THB, 1 USD: 30.14 THB, 1 KRW: 0.032 THB and 1 TWD: 1.07 THB) Remark: TWOTCIS:IND TAIWAN GRE TAI SERVICES INDEX SPX:IND S&P 500 INDEX Copyright © 2007 Asiasoft Corporation Plc. PAGE 59 Copyright © 2007 Asiasoft Corporation Plc. PAGE 60