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Asia Pacific
Market & MediaFact
2011 Edition
Compiled by: Anne Austin, Jonathan Barnard,
Eleonora Galli, Nicola Hutcheon
Produced by: David Parry
© 2011 ZenithOptimedia
All rights reserved. This publication is protected by copyright. No part of it may be
reproduced, stored in a retrieval system, or transmitted in any form, or by any means,
electronic, mechanical, photocopying or otherwise, without written permission
from the copyright owners.
ISSN 0968-2171
Every effort has been made in the preparation of this book to ensure accuracy of the contents,
but the publishers and copyright owners cannot accept liability in respect of errors or
omissions. Readers will appreciate that the data is only as up-to-date as printing schedules
will allow and is subject to change.
ZENITHOPTIMEDIA
ZenithOptimedia is one of the world’s leading
global media services agencies with 247 offices in
74 countries.
ZenithOptimedia is committed to delivering to
clients the best possible return on their advertising
investment.
Key clients include AlcatelLucent, Aviva, BBC
Worldwide, British Airways, Electrolux, General
Mills, Giorgio Armani Parfums, Kingfisher, Lactalis,
Mars-Wrigley, Nestlé, L’Oréal, Oracle, Puma,
Polo Ralph Lauren, Qantas, Reckitt Benckiser,
Richemont Group, Sanofi-Aventis, Siemens,
Telefónica O2, Thomson Multimedia, Toyota/Lexus,
Verizon and Whirlpool.
This approach is supported by a unique system
for strategy development and implementation, The
ROI Blueprint. At each stage, proprietary ZOOM
(ZenithOptimedia Optimisation of Media) tools have
been designed to add value and insight.
The ZenithOptimedia Village enables the widest
range of communications opportunities and skills
to be brought together to ensure the most powerful
connections are made with consumers.
ZenithOptimedia is part of Publicis Groupe (Euronext Paris:
FR0000130577), the world’s third largest communications
group, the world’s second largest media counsel and
buying group, and a global leader in digital and healthcare
communications. With around-the-world activities spanning
more than 104 countries on five continents, the Groupe
employs approximately 48,000 professionals.
With sister agencies Starcom MediaVest, Denuo, Digitas and
Razorfish, ZenithOptimedia is a member of Publicis Groupe’s
VivaKi, a global digital knowledge and resource center that
leverages the combined scale of the autonomous operations
of its members to develop new services, new tools, and new
partnerships.
For further information on ZenithOptimedia, please contact:
Steve King
Chief Executive Officer
Tel: +44 20 7961 1046
Fax:
+44 20 7961 1042
[email protected]
Tim Jones
Chief Executive Officer – Americas
Tel: +1 212 859 5100
Fax:
+1 212 727 9495
[email protected]
John Taylor
Chairman
Tel: +44 20 7961 1133
Fax: +44 20 7961 1002
[email protected]
Philip Talbot
Chief Executive Officer – Asia Pacific
Tel: +852 2236 9080
Mob:
+61 4 6600 6443
Fax:
+852 2250 9388
[email protected]
All our publications are available online at www.zenithoptimedia.com
CONTENTS
SUMMARY TABLES
COUNTRY DATA
Australia
Page
1
13
China
39
Hong Kong
63
India
82
Indonesia
103
Japan
121
Malaysia
140
New Zealand
173
Pakistan
197
Philippines
215
Singapore
235
South Korea
257
Taiwan
276
Thailand
295
Vietnam
318
GLOSSARY
329
SUMMARY TABLES: EXCHANGE RATES
SUMMARY TABLES
EXCHANGE RATES
1 US$ = …local currency
Country
Currency
2010
2009
% change
Australia
Dollar (A$)
1.09
1.28
-15.0
China
Yuan (RMB)
6.77
6.83
-0.9
Hong Kong
Dollar (HK$)
7.77
7.75
0.2
India
Rupee (R)
45.73
48.41
-5.5
Indonesia
Rupiah (Rp)
9,090.4
10,389.9
-12.5
Japan
Yen (¥)
87.78
93.57
-6.2
Malaysia
Ringgit (RM)
3.22
3.53
-8.6
New Zealand
Dollar (NZ$)
1.39
1.60
-13.3
Pakistan
Rupee (PKR)
85.19
81.77
4.2
Philippines
Peso (P)
45.11
47.68
-5.4
Singapore
Dollar (S$)
1.36
1.45
-6.3
South Korea
Won (KW)
1,156.1
1,276.9
-9.5
Taiwan
Dollar (NT$)
31.55
33.07
-4.6
Thailand
Baht (Bt)
31.69
34.29
-7.6
Vietnam
Dong
19,127.1
17,065.0
12.1
1
SUMMARY TABLES: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising as a percentage of Gross Domestic Product
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Australia
1.20
1.05
0.98
1.01
1.05
1.05
1.01
1.03
0.98
0.89
0.91
China
0.40
0.39
0.43
0.48
0.45
0.45
0.46
0.44
0.41
0.41
0.44
Hong Kong
0.91
0.97
1.12
1.16
1.38
0.78
0.79
0.79
0.66
0.60
0.79
India
0.27
0.28
0.28
0.31
0.33
0.34
0.35
0.36
0.38
0.33
0.31
Indonesia
0.34
0.35
0.44
0.55
0.63
0.60
0.59
0.59
0.57
0.57
0.61
Japan
0.91
0.91
0.86
0.86
0.88
0.95
0.95
0.94
0.91
0.86
0.83
Malaysia
0.91
0.91
0.91
0.89
0.96
0.68
0.65
0.67
0.65
0.76
0.78
New Zealand
1.28
1.19
1.19
1.33
1.30
1.33
1.26
1.23
1.19
1.03
1.05
Pakistan
0.17
0.15
0.16
0.17
0.17
0.17
0.19
0.26
0.28
0.26
0.25
Philippines
1.83
1.92
1.96
2.19
2.32
0.66
0.61
0.59
0.58
0.63
0.68
Singapore
0.94
1.00
1.07
1.09
1.10
0.89
0.84
0.75
0.78
0.78
0.74
South Korea
1.18
1.08
1.08
1.00
0.93
0.93
0.95
0.95
0.86
0.74
0.73
Taiwan
0.60
0.66
0.64
0.72
0.54
0.45
0.42
0.40
0.35
0.36
0.39
Thailand
1.04
1.17
1.24
1.32
1.39
1.35
1.26
1.19
1.09
1.07
1.06
Vietnam
0.57
0.58
0.58
0.67
0.70
0.57
0.67
0.67
0.59
0.60
0.55
Asia Pacific * 0.83
0.81
0.78
0.79
0.79
0.78
0.76
0.74
0.69
0.64
0.63
Note: These figures have not been adjusted to account for different methods of
compilation and are therefore not fully comparable.
* above countries only
2
SUMMARY TABLES: ADVERTISING EXPENDITURE
Distribution of advertising expenditure by medium (% of total)
Total 2010
adspend News- Maga(US$m) papers zines
%
TV
Radio Cinema Outdoor Internet
Australia
11,246
29.9
7.1
31.7
8.2
0.8
3.9
18.5
China
26,122
21.6
1.8
38.4
4.4
0.2
15.5
18.2
Hong Kong
1,775
28.7
16.3
36.1
3.6
0.03
13.9
1.4
India
5,351
43.5
2.6
42.3
3.1
0.6
5.5
2.4
Indonesia
4,298
36.2
3.5
53.1
2.3
0.05
4.9
0.03
Japan
46,153
15.8
6.7
42.8
3.2
-
12.4
19.1
Malaysia
1,863
49.6
2.0
37.4
5.5
0.3
2.8
2.4
New Zealand
1,462
30.9
10.8
29.9
11.9
0.4
3.4
12.7
436
18.7
4.2
60.8
3.2
3.9
8.5
0.7
Philippines
1,291
12.9
2.7
56.7
13.7
0.7
11.1
-
Singapore
1,690
39.7
5.2
32.3
8.3
0.6
9.6
4.4
South Korea
7,362
36.1
4.4
33.5
2.5
0.8
4.6
18.1
Taiwan
1,848
20.5
9.5
42.0
7.7
-
5.6
14.7
Thailand
3,378
18.7
5.8
56.8
6.2
5.6
6.7
0.3
Vietnam
557
10.9
6.6
78.3
0.3
0.02
3.6
0.3
114,832
23.3
5.3
40.8
4.4
0.4
10.5
15.5
Pakistan
Asia Pacific *
Note: These figures have not been adjusted to account for different methods of compilation
and are therefore not fully comparable.
3
SUMMARY TABLES: TELEVISION
TELEVISION
Household penetration of TV accessories (%)
Country
Australia
Television
Homes penetration
Percentage of TV homes with
(000s)
%
Colour PVR Satellite Cable
DTT
IPTV
7,856
100
100.0
37.0
-
30.0
79.0
-
420,694
98
99.5
-
-
63.8
-
-
2,349
98
100.0
-
-
46.8
54.7
33.5
231,000
61
81.3
-
17.0
73.1
-
-
-
95
92.6
-
9.0
0.4
-
-
Japan
53,363
100
98.8
-
53.6
45.0
-
1.7
Malaysia
4,610**
99
99.0
5.0
49.0
-
-
0.5
New Zealand
1,640
99
98.7
78.0
-
-
-
-
Pakistan
24,000
55
-
-
-
-
-
-
Philippines*
8,555
89
99.0
0.1
0.1
24.4
-
-
Singapore
1,328
100
100.0
-
-
43.4
-
-
South Korea
17,152
97
98.7
-
8.0
82.5
-
12.6
Taiwan
7,937
100
99.6
4.5
0.7
83.0
11.3
3.0
Thailand
20,306
98
-
0.1
2.5
8.0
-
-
China
Hong Kong
India
Indonesia
* urban households
** Malaysian peninsular region only
4
SUMMARY TABLES: TELEVISION
Viewing/rates
Country
Average minutes
viewed per day
Adults
Average 30 sec
CPT US$
Adults
Australia
180
26.4
China
171
17.1
Hong Kong
137
32.2
India
111
0.2
-
2.8
Japan
205
-
Malaysia
278
21.7
New Zealand
176
17.8
Pakistan
127
0.12
Philippines
216*
15.3
Singapore
177
28.4
South Korea
133
7.1
Taiwan
-
11.9
Thailand
-
0.7
Vietnam
-
10.3
Indonesia
* 20+
5
SUMMARY TABLES: NEWSPAPERS/MAGAZINES
NEWSPAPERS/MAGAZINES
Average rates
Country
Newspaper
B/W CPT US$
Adults
Magazine
colour CPT US$
Adults
Australia
37.2
23.2
China
9.6
11.4
Hong Kong
22.4
32.1
Indonesia
24.1
13.7
Malaysia
5.2
8.7
New Zealand
27.5
14.6
Philippines
4.0
27.9
Singapore
9.4
22.6
South Korea
29.2
12.4
Taiwan
8.9
13.5
Thailand
2.3
3.7
Vietnam
2.2
3.1
6
SUMMARY TABLES: RADIO
RADIO
Stations/rates
Country
Number of
commercial radio
stations
Average 30 sec
CPT US$
Adults
Australia
256
9.6
China
257
8.2
2
1.8
400
0.02
1,022
0.2
Japan
101
-
Malaysia
62
0.2
350+
16.0
Pakistan
35
-
Philippines
959
-
Singapore
16
1.0
South Korea
22
2.1
Taiwan
171
-
Thailand
525
0.1
Hong Kong
India
Indonesia
New Zealand
7
SUMMARY TABLES: OUTDOOR
OUTDOOR
Sites
Country
Number of
outdoor sites
Australia
68,000+
China
Hong Kong
2,206,547
500+
India
50,000
Malaysia
7,000+
New Zealand
5,251*
Pakistan
70,000
Singapore
24,214
Thailand
3,700
* excludes ambient
8
SUMMARY TABLES: CINEMA
CINEMA
Screens/rates
Country
Number of
cinema
screens
Average 60 sec spot
per screen per week US$
Adults
Australia
1,760
495.4
China
6,600
17.7
173
900.9
14,500
43.7
450
104.5
3,412
-
Malaysia
603
150.3
New Zealand
370
333.8
200 approx.
54.2-208.9
Philippines
900
35.5
Singapore
177
882.4
2,055
1,297.6
Taiwan
500
570.5
Thailand
600
100.9
Hong Kong
India
Indonesia
Japan
Pakistan
South Korea
9
SUMMARY TABLES: CINEMA
Cinema admissions (mill)
2002
2003
2004
2005
2006
2007
2008
2009
2010
China
110.0
117.0
138.0
-
86.7
111.0
144.7
207.0
339.0
Hong Kong
19.0
18.0
20.0
20.0
18.6
16.5
17.7
19.5
18.1
India
3,200
3,420
3,591
4,200
4,500
5,000
6,000
8,000
-
Indonesia
17.5
20.0
25.0
25.0
-
-
-
-
-
Japan
160.8
162.3
170.1
160.5
164.6
163.2
160.5
169.3
174.4
Malaysia
18.5
20.0
22.9
25.7
27.0
28.0
37.1
42.4
48.3
New Zealand
17.8
18.3
17.1
15.4
15.3
15.4
15.4
15.5
15.9
Philippines
78.0
68.8
63.7
63.7
62.9
64.2
65.4
69.2
66.1
Singapore
14.3
14.6
15.8
15.1
15.5
17.9
19.0
20.0
20.0
South Korea** 105.1
119.5
135.2
145.5
153.4
158.8
150.8
157.0
133.5
Taiwan
19.7
16.8
21.6
-
-
-
-
-
Thailand
Asia Pacific*
47.2
3,808
32.0
4,027
35.8
4,256
36.0
4,707
36.2
5,080
5,575
6,611
8,700
** 2010 figure is for Jan-Nov
10
815
SUMMARY TABLES: INTERNET
INTERNET
Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Internet
households (%)
80.0
93.1
1.0
3.1
81.6
73.8
11.2
Adult population
with access (%)
83.6
43.7
86.8
2.4
5.7
78.9*
67.4
72.3
17.8
78.0
78.9
75.1
-
* 15+
11
SUMMARY TABLES: MEDIA REACH
MEDIA REACH
Daily (%)
Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
Pakistan
Singapore
South Korea
Taiwan
Thailand
Newspapers
59
70
18
27
46
57
73
8
45
20
TV
69
91
88
44
96
90
49
87
78
51
94
96
Radio
59
16
40
14
16
14
57
8
25
34
* home internet
12
Internet
39
63
1
2
19*
13
61
31
50
12
Monthly (%)
Magazines Cinema
78
25
33
4
63
31
3
18
10
27
25
26
16
7
3
-
AUSTRALIA: ECONOMIC DATA
AUSTRALIA
ECONOMIC DATA
Main economic indicators 2003-2010
2003
2004
1 US$ = 1.09 A$ at 2010 rate
2005
2006
2007
2008
2009
2010
Gross Domestic Product (A$ billion)
at current prices
% change
at 2010 prices
% change
833.1
895.2
965.8 1,041.3 1,137.2 1,240.6 1,248.3 1,343.7
6.3
7.5
7.9
7.8
9.2
9.1
0.6
7.6
1,013.8 1,064.0 1,118.2 1,164.4 1,242.7 1,299.1 1,283.8 1,343.7
3.5
4.9
5.1
4.1
6.7
4.5
-1.2
4.7
Gross Domestic Product per capita (A$ 000s)
at current prices
at 2010 prices
41.9
50.9
44.4
52.8
47.3
54.8
50.5
56.4
54.5
59.6
58.9
61.7
58.6
60.3
62.3
62.3
Gross Domestic Product (US$ billion)
at current prices
at 2010 prices
764.2
930.0
821.2
885.9
955.1 1,043.1 1,138.0 1,145.1 1,232.5
976.0 1,025.7 1,068.1 1,139.9 1,191.6 1,177.6 1,232.5
Gross Domestic Product per capita (US$ 000s)
at current prices
at 2010 prices
38.4
46.7
40.8
48.4
43.4
50.3
46.3
51.8
50.0
54.7
54.0
56.6
53.8
55.3
57.2
57.2
19.9
20.2
20.4
20.6
20.9
21.1
21.3
21.6
84.1
2.4
86.4
2.7
89.4
3.5
91.5
2.3
95.5
4.4
97.2
1.8
100.0
3.0
1.05
1.05
1.01
1.03
0.98
0.89
0.91
7.5
4.7
4.2
0.7
11.3
8.8
3.5
-0.8
-8.4
-10.1
10.4
7.3
Population
Millions
Consumer Price Index
2010=100
% change
82.2
2.8
Ad.spend as a % of GDP
1.01
Advertising Expenditure Growth (%)
at current prices
at 2010 prices
9.3
6.3
11.9
9.3
Source: IFS, ZenithOptimedia
13
AUSTRALIA: ADVERTISING EXPENDITURE
Advertising expenditure in A$ million at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
8,053
7,483
7,682
8,395
9,397
10,099
10,527
11,720
12,130
11,108
12,261
Newspapers
3,359
3,131
3,045
3,314
3,605
3,790
3,723
4,076
4,117
3,471
3,665
Magazines
836
771
789
822
895
978
994
1,034
1,032
857
871
TV
2,746
2,490
2,659
2,924
3,266
3,376
3,420
3,750
3,729
3,484
3,889
Radio
684
695
702
737
842
898
925
984
992
936
1,001
Cinema
69
64
58
66
74
84
86
93
96
89
93
Outdoor
276
271
261
297
327
354
379
436
454
400
477
Internet
83
61
167
236
388
620
1,001
1,346
1,710
1,871
2,265
Advertising expenditure in A$ million at constant 2010 prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
10,825
9,638
9,609
10,216
11,168
11,692
11,771
12,807
12,702
11,424
12,261
Newspapers
4,515
4,033
3,809
4,033
4,285
4,388
4,163
4,454
4,311
3,570
3,665
Magazines
1,124
993
987
1,000
1,064
1,132
1,112
1,130
1,081
881
871
TV
3,691
3,207
3,327
3,558
3,881
3,909
3,824
4,098
3,905
3,583
3,889
Radio
919
895
879
897
1,000
1,039
1,034
1,076
1,038
963
1,001
Cinema
93
82
72
80
88
97
96
102
101
91
93
Outdoor
371
349
327
361
389
410
424
477
475
411
477
Internet
112
79
209
287
461
718
1,119
1,471
1,791
1,924
2,265
Source: Commercial Economic Advisory Service of Australia, ABVS, KPMG
Notes:
1. After discounts
2. Includes classified
3. Excludes production costs
4. Excludes agency commission
5. Internet includes general (display/national), classified, search and directories
Main advertising restrictions
Tobacco: Banned.
Alcohol: Restricted on free-to-air TV to after 2030.
Pharmaceutical: Prescription-only products can only be advertised in trade titles for
healthcare professionals. Therapeutic goods may not be advertised to the general public.
Children's: No advertising during programmes for pre-school children. During programmes
for primary school children, 5 minutes of advertising can be shown in each 30 minutes.
Advertisements should be clearly presented, not mislead children or put pressure on them to
ask their parents or other people to buy a product or service. There are restrictions on TV
characters endorsing products and how prize giving segments and competitions are shown.
Political: Advertising must state who it is authorised and spoken by. No political ads
allowed in the three days before polling day.
14
AUSTRALIA: POPULATION
POPULATION
Capital city
Language
Currency
Canberra
English
Australian Dollar (A$)
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
2,320
1,471
1,613
1,575
1,508
1,260
1,377
11,124
Female
(000s)
2,202
1,388
1,586
1,594
1,537
1,278
1,632
11,218
Total
(000s)
4,523
2,859
3,199
3,169
3,045
2,539
3,009
22,342
Male
(000s)
2,035
1,745
1,827
1,799
1,606
9,012
Female
(000s)
1,617
1,907
1,822
1,852
2,045
9,243
Total
(000s)
3,652
3,652
3,649
3,651
3,651
18,255
Source: ABS
Adult status
AB
C
D
E
FG
Total
Source: Roy Morgan, December 2010
Definition of adult status
AB = higher and intermediate managerial
C = skilled/clerk
D = semi-skilled manual
E = unskilled
FG = no occupation/unclassifed
15
AUSTRALIA: TELEVISION
TELEVISION
Number of households: 7,856,000
Number of television households: 7,856,000 (100%)
Television homes with:
Colour
VCR
DVD
PVR/DVR
Multiset
Digital cable (connection)
Digital terrestrial television (DTT)
100%
40%
71%
37%
32%
30%
79%
Source: Nielsen
No TV licence fee
Average minutes viewed per day per adult: 180
Average pay-TV subscription cost
Cable (digital)
Average
monthly subscription
A$
80-100
Source: Foxtel Client
16
Main channels
Channel
Non-commercial
ABC 2
ABC 3
ABC News 24
Cbeebies
Disney Channel
Disney Junior
Family Movie Channel
How To Channel
Movie Extra
Movie Greats
Movie 1
Movie 2
Star Pics 1
Star Pics 2
World Movies Channel
Commercial
Seven
7TWO
Nine
GO
TEN
ONE
SBS
GEM NBN/WIN
GO! NBN/WIN
WIN
7MATE Prime
7TWO Prime
Prime TV
Ten
One Regional
111 Hits
111 Hits 2
13th Street
13th Street 2
Animal Planet
Arena
Arena 2
BBC Knowledge
Bio
Boomerang
Cartoon Network
Channel V
Technical
Daily
penetration
hours of
(%)
transmission
Ad mins
per
week
100
100
100
30
30
30
30
30
30
30
30
30
30
30
30
19
18
24
24
24
24
24
24
24
24
24
24
24
24
24
-
69
52
69
52
69
52
69
28
28
36
28
28
36
36
28
30
30
30
30
30
30
30
30
30
30
30
30
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
3,500-3,700
3,500-3,700
3,500-3,700
3,500-3,700
3,500-3,700
3,500-3,700
3,500-3,700
3,500-3,700
3,500-3,700
3,500-3,700
3,500-3,700
3,500-3,700
3,500-3,700
3,500-3,700
3,500-3,700
1,008-2,016
1,008-2,016
1,008-2,016
1,008-2,016
1,008-2,016
1,008-2,016
1,008-2,016
1,008-2,016
1,008-2,016
1,008-2,016
1,008-2,016
1,008-2,016
17
Main channels cont.
Channel
CNBC
Comedy Channel
Comedy Channel 2
Crime and Investigation
Discovery Channel
Discovery Channel 2
Discovery Home & Health
Discovery Science
Discovery Turbo Max
Discovery Turbo Max 2
E
ESPN
Fox 8
Fox 8 2
Fox Classics
Fox Classic 2
Fox Sports 1
Fox Sports 2
Fox Sports 3
Fox Sports New
Fuel TV
History Channel
Kids Co
Lifestyle Channel
Lifestyle 2
Lifestyle Food
Lifestyle Food 2
Lifestyle You
Lifestyle You 2
Max
MTV
MTV Classics
MTV Hits
Nat Geo Adventure
Nat Geo Wild
National Geographic
Nickleodeon
Nick Junior
Sci Fi
Sci Fi 2
Showcase
Showcase 2
Showtime Premiere
Showtime Premiere 2
Technical
Daily
Ad mins
penetration
hours of
per
(%)
transmission
week
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
18
Main channels cont.
Channel
Showtime Action
Showtime Comedy
Showtime Drama
Sky News
Sky News Business
Sky Racing
Sky Racing World
Speed
Studio
The Style Network
The Weather Channel
TLC
TV1
TV1 +2
UK TV
UK TV + 2
Universal
V Hits
W
W+2
Technical
Daily
Ad mins
penetration
hours of
per
(%)
transmission
week
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
30
24
1,008-2,016
Source: Oztam, http://www.digitalready.gov.au
19
Cost/audience
Channel
Seven
7TWO
7MATE
Nine
GO!
GEM
TEN
ONE
SBS
Peak
time
1800-2230
1800-2230
1800-2230
1800-2230
1800-2230
1800-2230
1800-2230
1800-2230
1800-2230
Peak rate
30 sec
A$
26,774
2,800
1,680
26,588
3,024
1,814
22,388
1,398
3,479
Peak adult
audience
(000s)
933
129
95
864
118
70
676
43
193
Source: Oztam
Average CPT (all commercial channels): A$28.8
20
30 sec peak
adult CPT
A$
28.7
21.7
17.7
30.8
25.6
25.9
33.1
32.5
18.0
Share of viewing & ad revenue
Channel
Non-commercial
ABC 2
ABC 3
ABC News 24
Commercial
Seven
7TWO
Nine
GO
TEN
ONE
SBS
Share of viewing (%)
2010
Individuals
Adults
Ad revenue
2010
A$ (000s)
2
1
1
1
-
-
18
17
3
14
1
3
19
18
3
14
1
4
530,749
24,577
432,151
26,001
426,051
16,640
40,837
Channel
TEN
Seven
Seven
Nine
Seven
Nine
Seven
Nine
Nine
Seven
Adult
TVR
29.2
25.3
21.3
19.4
19.3
18.1
16.8
16.3
16.2
15.7
Source: Etam
Top ten television programmes (2010)
Programme
Masterchef Winner
AFL Grand Final
Melbourne Cup
Underbelly
Aust Open Tennis Mens Final
State of Origin 1st Match
Such is Life - The Trouble Times of Ben Cousins
NRL Final
State of Origin 2nd Match
Packed to the Rafters
Source: Etam
21
Top ten television
advertisers (2010)
Advertiser
West Farmers
Nestlé
Unilever
Woolworths
Harvey Norman
McDonald's
Reckitts
Telstra
P&G
Suncorp Group
TV expenditure
A$ (mill)
112
65
64
61
59
52
49
46
43
43
Source: Nielsen
Top ten television product
categories (2010)
Category
Retail
Motor vehicles
Food
Entertainment & leisure
Finance
Insurance
Communications
Travel & accomodation
Media
Reat estate
TV expenditure
A$ (mill)
980
383
298
272
223
186
115
103
93
52
Source: Nielsen
Top ten television sales houses (2010)
Sales house
Seven West Media
Nine Entertainment
Ten Network Holdings
Win/NBN
Prime
Regional Mediaworks
SBS Network
MCN
Ignite
Disney
TV revenue
A$ (mill)
553.0
458.0
442.0
115.0
106.0
84.0
41.0
22.0
3.0
0.3
Source: SMI Data
22
AUSTRALIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly
N=National R=Regional F=Free
Title
(Sydney) The Sunday Telegraph (w, R)
(Melbourne) The Sunday Herald Sun (w, R)
(Brisbane) The Sunday Mail (w, R)
(Melbourne) The Herald Sun Sat (w, R)
(Melbourne) The Herald Sun Mon-Fri (d, R)
(Sydney) The Sun-Herald (w, R)
(Sydney) The Daily Telegraph Mon-Fri (d, R)
The Sydney Morning Herald Sat (w, R)
(Sydney) The Daily Telegraph Sat (w, R)
(Perth) The West Australian Sat (w, R)
(National) The Weekend Australian (w, N)
(Perth) The Sunday Times (w, R)
(Adelaide) The Sunday Mail (w, R)
(Brisbane) The Courier Mail Sat (w, R)
(Melbourne) The Age Sat (w, R)
(Adelaide) The Advertiser Sat (w, R)
(Melbourne) The Sunday Age (w, R)
The Sydney Morning Herald Mon-Fri (d, R)
(Brisbane) The Courier Mail Mon-Fri (d, R)
(Melbourne) The Age Mon-Fri (d, R)
(Perth) The West Australian Mon-Fri (d, R)
(Adelaide) The Advertiser Mon-Fri (d, R)
(National) The Australian Mon-Fri (d, N)
(Sydney) MX Sydney (d, R, F)
(Melbourne) MX Melbourne (d, R, F)
The Weekend Financial Review (w, N)
The Aus. Financial Review Mon-Fri (d, N)
(Hobart) The Mercury Sat (w, R)
(Hobart) The Sunday Tasmanian (w, R)
(Canberra) The Canberra Times Sat (w, R)
(Newcastle) The Herald Mon-Fri (d, R)
(Brisbane) MX Brisbane (d, R, F)
(Hobart) The Mercury Mon-Fri (d, R)
The Gold Coast Bulletin Mon-Fri (d, R)
The Canberra Sunday Times (w, R)
The Canberra Times Mon-Fri (d, R)
The Northern Territory News Sat (w, R)
The Illawarra Mercury Mon-Fri (d, R)
The Townsville Bulletin Mon-Fri (d, R)
(Geelong) The Advertiser Mon-Fri (d, R)
(Cairns) The Cairns Post Mon-Fri (d, R)
(Darwin) The Sunday Territorian (w, R)
The Northern Territory News Mon-Fri (d, R)
Adult
Full page Adult CPT Full page
Circulation readership
B/W
B/W
Colour
(000s)
(000s)
A$
A$
A$
618
1,486
46,284
31.1
60,169
572
1,425
38,317
26.9
49,812
493
1,222
27,502
22.5
31,249
489
1,261
33,904
26.9
44,076
484
1,338
37,892
28.3
49,259
430
1,088
36,149
33.2
49,994
341
953
31,920
33.5
41,496
340
1,014
68,069
67.1
88,489
325
850
27,132
31.9
35,272
313
819
19,210
23.5
25,933
293
862
62,865
72.9
81,725
288
708
19,320
27.3
25,116
288
619
14,869
24.0
19,330
278
783
18,178
23.2
20,701
275
857
60,137
70.2
81,185
242
559
13,859
24.8
18,016
225
695
43,772
63.0
59,090
210
766
54,420
71.0
70,746
195
603
14,574
24.2
16,411
191
668
40,293
60.3
54,396
184
547
11,756
21.5
15,872
177
434
10,055
23.2
13,071
130
449
35,365
78.8
45,975
100
318
9,405
29.6
9,405
93
309
9,143
29.6
9,143
78
161
13,335
82.8
18,668
73
265
17,742
67.0
24,839
61
146
5,900
40.4
7,670
58
129
4,945
38.3
6,428
54
126
14,193
112.6
16,322
48
122
9,865
80.9
12,824
46
110
4,674
42.5
4,674
44
107
5,142
48.1
6,684
37
99
4,275
43.2
5,570
33
86
10,170
118.3
11,696
32
85
11,580
136.2
13,217
29
60
4,474
74.6
5,816
27
68
5,481
80.6
6,851
26
75
3,301
44.0
4,510
25
75
3,995
53.3
5,194
24
77
3,445
44.7
4,443
20
44
3,953
89.8
5,139
19
41
3,833
93.5
4,983
Source: Roy Morgan Asteroid (readership), Audit Bureau of Circulations (circulation)
Average CPT (B/W): A$40.6
23
AUSTRALIA: NEWSPAPERS
Top ten newspaper
advertisers (2010)
Top ten newspaper product
categories (2010)
Newspaper expenditure
Advertiser
A$ (mill)
Wesfarmers
67.5
Woolworths
50.9
Harvey Norman
46.1
Government Victoria
34.1
Telstra
32.5
Myer
31.7
Government Commonwealth
24.8
QANTAS Airways
24.4
Government NSW
22.2
David Jones
22.2
Category
A$ (mill)
Retail
532.9
Motor vehicles
404.3
Real estate
360.5
Travel/accommodation
236.6
232.2
Recruitment
220.0
Finance
158.6
Communications
79.4
Government
54.2
Services
50.5
Source: Nielsen
Source: Nielsen
Top newspaper
owners (2010)
Newspaper revenue
Owner
A$ (mill)
News
789
Fairfax Media
378
Seven West Media
133
APN News & Media
47
Telstra
3
Source: SMI Data (includes media agency bookings only,
and excludes bookings made directly with media companies)
Note: This information is for metropolitan press and included regional spend.
24
AUSTRALIA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly bm=bimonthly
q=quarterly
Circulation
Title
(000s)
Famous (w)
904
Girlfriend (m)
901
Australian Women's Weekly (m)
486
Better Homes & Gardens (m)
385
Woman's Day (w)
384
New Idea (w)
310
That's Life (w)
256
Super Food Ideas (m)
256
Australian Reader's Digest (m)
219
Take 5 (w)
216
TV Week (w)
187
Masterchef Magazine (m)
150
Cosmopolitan (m)
150
Delicious (m)
134
Who Weekly (w)
132
Woolworths Good Taste (m)
128
Recipes + (m)
126
NW (w)
115
Cleo (m)
110
Australian House & Garden (m)
108
Marie Claire (m)
106
Dolly (m)
103
OK! (w)
97
Australian Women's Health (m)
94
Zoo Weekly (w)
93
Donna Hay (bm)
91
Madison (m)
89
Gardening Australia (m)
86
Shop Til You Drop (m)
83
Money Magazine (m)
80
BBC Australian Good Food (m)
78
Top Gear Australia (m)
76
Men's Health (m)
76
Weight Watchers (m)
76
Australian Gourmet Traveller (m)
75
Time (w)
72
Australian Home Beautiful (m)
72
Australian Family Handyman (m)
68
Australian Country Style (m)
62
Real Living (m)
62
25
Adult
Full page
readership Colour
(000s)
A$
9,240
10,673
2,194
34,995
1,955
29,837
1,953
28,775
1,384
24,145
1,072
13,840
1,004
17,200
748
13,600
822
10,625
847
12,420
627
12,860
548
18,950
574
12,050
606
15,238
666
13,360
388
8,750
306
12,235
410
16,180
730
12,763
453
20,601
361
12,600
394
10,910
441
14,322
407
10,275
355
10,493
214
14,870
426
7,900
162
10,995
188
9,100
312
8,950
515
10,950
394
13,228
170
9,555
318
11,128
782
15,000
334
9,429
197
7,950
229
7,430
124
6,690
Adult CPT
Colour
A$
16.0
15.3
14.7
17.4
12.9
17.1
18.2
12.9
14.7
20.5
34.6
21.0
25.1
20.1
22.6
40.0
39.5
17.5
45.5
34.9
27.7
32.5
25.2
29.6
69.5
18.5
67.9
48.4
28.7
21.3
33.6
56.2
35.0
19.2
28.2
40.4
32.4
54.0
Magazines cont.
w=weekly m=monthly bm=bimonthly
q=quarterly
Circulation
Title
(000s)
Good Health (m)
60
InStyle (m)
60
Harper's Bazaar (m)
59
Diabetic Living (bm)
57
Street Machine (m)
56
Your Garden (q)
56
Grazia (w)
54
Burke's Backyard (m)
53
Vogue Australia (m)
52
Wheels (m)
51
Smart Investor (m)
51
FHM (m)
50
Inside Out (bm)
50
Vogue Living (bm)
44
BRW (m)
40
Belle (bm)
36
Motor (m)
33
Inside Sport (m)
24
Empire (m)
23
Australian Gourmet Traveller Wine (bm)
23
Rolling Stone (m)
20
Men's Style Australia (bm)
GQ (bm)
-
Adult
Full page
readership Colour
(000s)
A$
333
9,625
221
12,653
221
10,500
235
8,126
336
6,751
205
3,660
156
10,500
366
6,690
398
12,500
310
7,385
143
10,249
155
9,000
141
8,910
211
9,700
219
16,250
111
7,990
177
6,490
108
4,000
199
3,995
96
6,230
234
5,890
62
7,725
8,350
Source: Roy Morgan Asteroid (readership), Audit Bureau of Circulations (circulation)
Average CPT (Colour): A$25.3
26
Adult CPT
Colour
A$
28.9
57.3
47.5
34.6
20.1
17.9
67.3
18.3
31.4
23.8
71.7
58.1
63.2
46.0
74.2
72.0
36.7
37.0
20.1
64.9
25.2
124.6
-
Top ten magazine
advertisers (2010)
Magazine expenditure
Advertiser
A$ (mill)
Nestlé/L'Oréal
33.6
10.9
Harvey Norman
10.4
Wesfarmers
9.5
Procter & Gamble
9.5
Reckitt Benckiser
8.8
Nine Entertainment
7.7
Telstra
7.2
Villiage Roadshow Group
6.6
Myer
6.2
Source: Nielsen
Top ten magazine product
categories (2010)
Category
A$ (mill)
Retail
177.5
Toiletries/cosmetics
85.4
Real estate
75.1
69.1
Clothing & accessories
66.6
Motor vehicles
59.6
Food
56.0
55.2
Appliances - home & outdoor
37.7
Pharmaceutical
32.3
Source: Nielsen
Top magazine
owners (2010)
Magazine revenue
Owner
A$ (mill)
Nine Entertainment (ACP)
144.0
Seven West Media (Pacific Magazines)
101.0
News Limited
82.0
Fairfax Media
66.4
APN News & Media
0.7
Telstra
0.6
Source: SMI Data (includes media agency bookings only, excludes
bookings made directly with media companies)
27
AUSTRALIA: RADIO
RADIO
Number of commercial radio stations: 256
Source: CRA
Average daily listening minutes per adult: 136
Source: CRA
Costs/audiences
Station
National
Sydney
2CH
2GB
2UE
2DAY
MIX106.5
2MMM
NOVA969
WSFM
Melbourne
SEN
3AW
MAGIC
FOXFM
GOLDFM
MIX101.1
3MMM
NOVA100
Brisbane
4BC
4BH
4KQ
B105
97.3FM
4MMM
NOVA106.9
Adelaide
5AA
CRUISE 1323
MIX102.3
5MMM
NOVA91.9
SAFM
Type
Peak
Time
B'fast
Peak rate Peak adult 30 sec peak
(30 sec)
audience
adult CPT
A$
P18+ (000s)
A$
music
talk
talk
music
music
music
music
music
0530-0900
0530-0900
0530-0900
0530-0900
0530-0900
0530-0900
0530-0900
0530-0900
230
920
285
1,479
350
483
880
395
44
169
54
92
26
40
59
66
5.2
5.4
5.3
16.1
13.5
12.1
14.9
6.0
sport/talk
talk
music
music
music
music
music
music
0530-0900
0530-0900
0530-0900
0530-0900
0530-0900
0530-0900
0530-0900
0530-0900
400
775
120
1,354
340
335
654
820
40
168
44
85
57
34
51
65
10.0
4.6
2.7
15.9
6.0
9.9
12.8
12.6
talk
music
music
music
music
music
music
0530-0900
0530-0900
0530-0900
0530-0900
0530-0900
0530-0900
0530-0900
230
170
195
655
360
619
700
32
26
31
41
38
40
41
7.2
6.5
6.3
16.0
9.5
15.5
17.1
talk
music
music
music
music
music
0530-0900
0530-0900
0530-0900
0530-0900
0530-0900
0530-0900
315
140
315
353
420
383
41
13
26
22
20
21
7.7
10.8
12.1
16.0
21.0
18.2
28
AUSTRALIA: RADIO
Costs/audiences cont.
Station
National cont.
Perth
6IX
6PR
MIX94.5
92.9
96FM
NOVA93.7
Main regional
Canberra
MIX106.3
104.7
2CC
2CA
Central Coast
2GO
SEAFM
STAR104.5
Newcastle
2HD
NEWFM
2KOFM
NXFM
Gold Coast
SEAFM90.9
GOLDFM
HOT TOMATO
Type
Peak
Time
B'fast
(30 sec)
audience
adult CPT
A$
P18+ (000s)
A$
music
talk
music
music
music
music
0530-0900
0530-0900
0530-0900
0530-0900
0530-0900
0530-0900
45
180
778
554
360
440
19
34
53
32
31
32
2.4
5.3
14.7
17.3
11.6
13.8
music
music
talk
music
0530-0900
0530-0900
0530-0900
0530-0900
195
195
72
72
8
11
4
4
25.7
17.3
16.4
18.0
music
music
music
0530-0900
0530-0900
0530-0900
256
225
84
11
6
8
23.5
36.9
10.9
music
music
music
music
0530-0900
0530-0900
0530-0900
0530-0900
100
79
196
196
11
6
17
19
9.1
13.2
11.5
10.3
music
music
music
0530-0900
0530-0900
0530-0900
294
294
190
17
23
18
17.5
12.6
10.6
Source: Metro- Radio Advisor Survey 1-8 2010, rates: market rates 2011
Average CPT (all above commercial stations): A$10.5
29
AUSTRALIA: RADIO
Top ten radio
advertisers (2010)
Top ten radio product
categories (2010)
Radio expenditure
Advertiser
A$ (mill)
Harvey Norman
14.0
9.1
Government Victoria
7.9
7 Network
7.4
Wesfarmers
6.9
Suncorp
6.3
News Corp
6.0
Clive Peeters
5.8
McDonald's
5.5
Foxtel
5.0
Radio expenditure
Category
A$ (mill)
Retail
192.0
Motor vehicles
64.1
63.6
Services
41.4
Media
35.2
Finance
28.6
Travel & accommodation
24.8
Government
22.8
Real estate
22.3
Insurance
21.6
Source: Nielsen
Source: Nielsen
Top radio
owners (2010)
Top radio
sales houses (2010)
Owner
Southern Cross Austereo
Australian Radio Network (ARN)
DMG
Macquarie Radio
Fairfax Radio
Source: ZenithOptimedia
Sales house
Southern Cross Austereo
DMG
Australian Traffic Network
APN
Fairfax Radio
Macquarie Radio
MCM Entertainment
Radio revenue
A$ (mill)
200.9
78.8
64.3
54.9
38.5
17.7
12.5
Source: SMI
Note: SMI does not capture direct client spend,
which is more prevalent in radio.
30
AUSTRALIA: OUTDOOR
OUTDOOR
Number of outdoor sites: 68,000+
Type and cost of sites
Type of display
Large format billboards
Small format billboards
Transit panels
Street furniture panels
Retail panels
Number of
sites
1,750
4,700
35,000
17,750
9,800
Cost per panel
per month A$
14,700+
2,600+
1,200
750
800
Source: OMA
Top ten outdoor advertisers (2010)
Outdoor expenditure
A$ (mill)
15.1
12.9
12.8
12.2
10.3
9.3
9.2
9.2
8.8
7.9
Advertiser
Government NSW
Coca-Cola
Telstra
Lion Nathan Nat Foods
McDonald's
Government VIC
Singtel Group
Vodafone Hutchison Aust
Nestlé/L'Oréal
American Express
Source: Nielsen
Top ten outdoor product
categories (2010)
Outdoor expenditure
A$ (mill)
54.5
45.7
42.6
35.0
34.8
32.8
30.7
29.9
27.3
24.3
Category
Retail
Finance
Communications
Motor vehicles
Government
Beverages - alcoholic
Beverages - non-alcoholic
Media
Source: Nielsen
31
AUSTRALIA: OUTDOOR/CINEMA
Top ten outdoor
contractors (2010)
Contractor
APN Outdoor
Eye Corp
oOh!media Group
Adshel
JCDecaux
Independent
Torch Media
Westfield Shopping Centres
Ambient Advertising
Stadia Media
Outdoor revenue
A$ (mill)
136.1
95.8
88.8
79.8
62.2
48.4
17.8
13.5
6.5
5.8
Source: SMI
CINEMA
Number of cinema screens: 1,760
Source: Val Morgan
Average cost of a 60 sec. spot per screen
per week: A$540
Source: Val Morgan
Number of screens used in typical
national campaign: 300-450 per week
Source: Val Morgan
Trend in takings
Gross takings
A$ (000s)
837,643
877,947
898,124
1,059,320
1,092,541
2006
2007
2008
2009
2010
Source: International Box Office Essentials
32
AUSTRALIA: CINEMA
Cinema audience profile
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Income per year (A$)
Under 30,000 (including retirees)
30,000-40,000
40,000-50,000
50,000+
%
20.2
20.4
28.2
31.2
%
47.2
52.8
%
46.5
10.3
9.4
33.9
Source: Roy Morgan Research
Top ten films (2010)
Film
Toy Story 3
Harry Potter And The Deathly Hallows: Part 1
Alice In Wonderland
Inception
The Twilight Saga: Eclipse
The King's Speech
Shrek Forever After
Iron Man 2
Sex And The City 2
Despicable Me
Gross takings
A$ (mill)
42.2
42.0
37.5
35.8
32.0
31.0
27.5
26.0
23.5
22.2
Top ten cinema advertisers (2010)
Cinema expenditure
A$ (000s)
4,400
2,900
2,700
2,500
2,400
2,400
2,300
2,000
1,800
1,700
Advertiser
Nintendo
Coca-Cola
Nokia
Government Victoria
Samuel Smith & Son
Government SA
Intellectual Property Awareness Foundation
Lion Nathan National Foods
Brown-Forman
Source: Nielsen
33
AUSTRALIA: CINEMA
Top ten cinema
product categories (2010)
Cinema expenditure
A$ (mill)
9.9
8.9
6.3
6.3
5.9
5.1
4.8
4.0
3.5
3.4
Category
Beverages - alcoholic
Beverages - non-alcoholic
Food
Retail
Motor vehicles
Community/public service
Communications
Source: Nielsen
Top ten cinema
owners (2010)
Market Share
(%)
30.3
21.5
14.4
8.5
7.2
4.2
3.8
1.9
1.6
1.5
Owner
Greater Union
Hoyts
Village Cinemas
Independent Cinemas Association
Reading Cinemas Australia
Independents - Australia
Palace
Grand Cinemas
Cineplex Cinemas
Dendy Cinema
Top cinema
sales houses (2010)
Cinema revenue
A$ (000s)
49,682
1,327
76
63
22
19
Sales house
Val Morgan
Moonlight Cinema
Active International Cinema
CineAds
Cinerent Open Air
Spotlight Cinema
Source: SMI
34
AUSTRALIA: INTERNET
INTERNET
Homes with internet connection: 80%
Adult internet users: 14,898,000 (83.6%)
Adult internet users with home broadband: 68%
Typical monthly cost of internet access: A$60
Smartphone penetration: 48%
Tablet penetration: 13%
Average minutes spent online
Top ten search keywords
Per day
Adults
670
233
903
At home
At work
Total
Keyword
Facebook
games
youtube
you
ebay
lyrics
Source: Roy Morgan Mar 2011
Cost of display ads
google
hotmail
login
weather
Typical cost per thousand
Type
A$
Leaderboard/banner
20-60
Pre Role
60-80
MREC
30-80
Tile
5-20
HTML email
60-100
Source: Google Insights
Source: Market Rates - Discussions
Internet user profile
Age
16-24
25-34
35-54
55-64
65+
Sex
Male
Female
% reach
95
95
90
80
55
% split
51
49
Source: Roy Morgan Mar 2011
35
AUSTRALIA: INTERNET
Top ten internet sites (2010)
Unique visitors
per month (000s)
12,605
9,618
9,378
7,427
6,987
6,916
6,052
5,941
5,913
5,908
Site
Google
NineMSN/MSN
Facebook
Microsoft
Yahoo!7
YouTube
Fairfax Digital Media Network
eBay
Wikipedia
News Digital Media
Source: Nielsen NetView Nov 2010
Top ten internet
advertisers (2010)
Internet expenditure
A$ (000s)
15,600
13,700
12,700
12,500
11,500
11,100
10,700
9,000
9,000
8,500
Advertiser
Toyota
American Express
Government Victoria
ANZ Banking Group
National Australia Group of Companies
SingTel Group
Commonwealth Bank Australia
Fairfax Media
Telstra
Source: Nielsen
Top ten internet sales houses (2010)
Internet revenue
A$ (mill)
137.6
80.0
73.2
63.8
62.0
37.3
27.7
22.7
19.2
18.2
Sales house
Google
Nine Entertainment
Fairfax Media
Seven West Media
News Limited - News Digital
Adconion
Telstra - Sensis Digital Media
Carsales
Microsoft
Realestate.com.au
Source: SMI
36
AUSTRALIA: INTERNET
Top search engines (2010)
Search engine
Google
Google US
Bing
Yahoo!
Ask
% share
88%
5%
3%
2%
2%
Source: Hitwise
Top ten internet product
categories (2010)
A$ (mill)
87.5
67.8
45.6
36.5
34.2
28.4
22.7
22.2
21.1
19.2
Category
Finance
Motor vehicles
Communications
Retail
Real estate
Government
Media
Source: Nielsen
37
AUSTRALIA: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Conventional television
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Daily
69.4
59.1
-
Weekly
88.2
71.7
-
Monthly
96.0
77.6
78.6
25.4
77.9
Source: TV - eTAm; all other - Roy Morgan
OVERALL
Top ten overall
advertisers (2010)
Top ten overall product
categories (2010)
Media expenditure
Advertiser
A$ (mill)
Westfarmers
238.9
Woolworths
166.2
Harvey Norman
145.2
Nestlé/L'Oreal
121.3
Telstra
120.4
114.2
Government Victoria
103.9
Toyota
82.1
Government NSW
81.3
SingTel Group
81.0
Media expenditure
Category
A$ (mill)
Retail
2,179.2
Motor vehicles
1,064.2
756.0
Finance
637.3
Real estate
572.2
512.9
Food
418.9
Communications
337.3
Insurance
282.1
Media
267.5
Source: Nielsen
Source: Nielsen
Top ten media owners (2010)
Top ten sales houses (2010)
Owner
Seven West Media
Nine Entertainment
News Limited
Ten Network
Fairfax Media
APN News & Media
Foxtel
Austereo
WIN Regional
Prime Media
Media revenue
A$ (mill)
1,377
1,171
933
833
557
319
288
166
158
145
Sales house
Seven Network
Nine Network
Ten Network
News Limited
Fairfax
Multi Channel Network
Austereo
WIN Netwrok
Southern Cross TV
ACP Magazines
Source: SMI Data (includes media agency bookings only)
38
Media revenue
A$ (mill)
968
819
759
712
377
279
166
152
149
143
CHINA: ECONOMIC DATA
CHINA
ECONOMIC DATA
1 US$=
6.77
2003
2004
RMB at 2010 rate
2005
2006
2007
2008
2009
2010
Gross Domestic Product (RMB billion)
at current prices
% change
at 2010 prices
% change
13,582.3 16,080.0 18,713.1 22,224.0 26,581.0 31,404.5 34,090.3 39,798.3
12.9
18.4
16.4
18.8
19.6
18.1
8.6
16.7
16,600.3 18,915.3 21,623.5 25,300.5 28,874.7 32,213.8 35,215.3 39,798.3
11.5
13.9
14.3
17.0
14.1
11.6
9.3
13.0
Gross Domestic Product per capita (RMB 000s)
at current prices
at 2010 prices
10.5
12.8
12.3
14.5
14.3
16.5
16.8
19.2
20.0
21.7
23.5
24.1
25.3
26.2
29.4
29.4
2,764.0
3,193.9
3,282.6
3,737.0
3,926.1
4,264.9
4,638.6
4,758.1
5,035.3
5,201.4
5,878.4
5,878.4
at current prices
at 2010 prices
2,006.2
2,451.9
2,375.1
2,793.9
at current prices
at 2010 prices
1.5
1.9
1.8
2.1
2.1
2.4
2.5
2.8
3.0
3.2
3.5
3.6
3.7
3.9
4.3
4.3
1,294.9
1,303.7
1,312.3
1,320.7
1,329.1
1,337.4
1,345.8
1,352.5
85.0
3.9
86.5
1.8
87.8
1.5
92.1
4.8
97.5
5.9
96.8
-0.7
100.0
3.5
0.45
0.45
0.46
0.44
0.41
0.41
0.44
16.5
14.4
20.2
18.5
14.1
8.8
12.0
5.8
8.9
9.7
25.3
21.3
Population
Millions
2010=100
%change
81.8
1.2
Adspend as a % of GDP
0.48
at current prices
at 2010 prices
26.0
24.4
11.7
7.5
39
CHINA: ADVERTISING EXPENDITURE
Advertising expenditure in RMB million
at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
39,652
42,833
51,358
64,695
72,264
84,167
101,218
115,447
129,316
140,851
176,559
Newspapers
14,647
15,771
18,848
24,301
23,073
25,605
31,259
32,220
34,267
37,046
38,151
Magazines
1,134
1,186
1,520
2,438
2,034
2,487
2,410
2,646
3,102
3,038
3,223
TV
16,891
17,937
23,103
25,504
29,154
35,529
40,402
42,495
50,150
53,619
67,983
Radio
1,574
1,886
2,190
2,557
3,293
3,886
5,719
6,282
6,834
7,187
7,717
Outdoor Internet
5,246
160
5,613
440
5,087
610
8,585
1,310
12,369
2,340
12,590
4,070
14,377
7,050
19,584
12,220
17,963
17,000
19,221
20,740
27,363
32,122
Radio
1,969
2,315
2,709
3,125
3,874
4,490
6,510
6,824
7,010
7,424
7,717
Outdoor Internet
6,562
200
6,888
540
6,293
755
10,493
1,601
14,550
2,753
14,548
4,703
16,368
8,026
21,274
13,274
18,426
17,438
19,856
21,424
27,363
32,122
Advertising expenditure in RMB million
at constant 2010 prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
49,597
52,565
63,535
79,070
85,005
97,257
115,229
125,409
132,649
145,499
176,559
Newspapers
18,320
19,354
23,317
29,701
27,141
29,587
35,586
35,000
35,150
38,269
38,151
Magazines
1,418
1,455
1,880
2,980
2,393
2,874
2,744
2,874
3,182
3,138
3,223
TV
21,127
22,012
28,581
31,171
34,295
41,055
45,995
46,162
51,442
55,388
67,983
Source: SAIC, except internet, iResearch and cinema, which is an agency estimate
Notes:
1) Excludes agency income, which comprises regular commission
and income from programme syndication, sports sponsorship,
event marketing, industry training and other sources
2) Excludes production costs
3) Includes classified advertising
4) After discounts
Tobacco: Banned.
Alcohol: Restrictions on number of adverts per timeslot/issue. No cover page adverts.
Pharmaceutical: Prescription medicines may only be advertised in an official magazine.
Children's: All adverts aimed at children should be suitable for
developing their "moral character".
Political: Use of national symbols banned.
40
CHINA: POPULATION
POPULATION
Capital city
Languages
Beijing
Mandarin, Cantonese, and
numerous other dialects
Yuan (RMB)
Currency
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
123,246
100,998
87,641
124,216
100,903
77,824
63,144
677,973
Female
(000s)
101,860
95,053
89,008
125,951
101,503
76,591
66,522
656,488
Total
(000s)
225,107
196,050
176,649
250,167
202,405
154,415
129,667
1,334,460
Source: China Statistical Yearbook 2010
Adult status
AB
C1
C2
D1/D2
E
Total
Male
(000s)
1,511
3,035
17,712
9,865
5,146
37,269
Female
(000s)
773
1,370
13,399
11,557
3,601
30,700
Total
(000s)
2,284
4,405
31,111
21,422
8,747
67,969
Source: CMMS Spring 2011 (30 cities)
AB = government officials, senior skilled professionals, senior managers
C1 = mid-grade skilled professionals, middle managers
C2 = junior skilled professionals, junior managers, entrepreneurs
D1 = business/service/factory/construction/freelance worker
D2 = freelance worker/maid/housekeeper
E = self-employed/other
41
CHINA: TELEVISION
TELEVISION
Number of television households: 412,069,773 (98.0%)
Colour
Multiset
Cable (connection) - total
99.5%
29.7%
63.8%
18.6%
Source: CSM 2010 ES Report
No TV licence fee
Source: CSM city group (148 cities)
42
CHINA: TELEVISION
Main channels
Channel
Commercial
CCTV1
CCTV2
CCTV3
CCTV4
CCTV5
CCTV6
CCTV7
CCTV8
CCTV-English
CCTV10
CCTV11
CCTV12
CCTV-Music
CCTV-News
CCTV-Youth
Anhui TV Satellite
Beijing TV Satellite
Chongqing TV Satellite
Fujian Southeast TV Satellite
Gansu TV Satellite
Guangdong TV Satellite
Guangxi TV Satellite
Guizhou TV Satellite
Travel Channel
Hebei TV Satellite
Henan TV Satellite
Heilongjiang TV Satellite
Hubei TV Satellite
Hunan TV Satellite
Inner Mongolia TV Satellite
Jiangsu TV Satellite
Jiangxi TV Satellite
Jilin TV Satellite
Liaoning TV Satellite
Shaanxi TV Satellite
Shandong TV Satellite
Dragon TV
Shanxi TV Satellite
Sichuan TV Satellite
Tianjin TV Satellite
Yunnan TV Satellite
Zhejiang TV Satellite
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
96.0
79.2
59.9
64.7
60.0
59.8
83.6
59.2
36.8
73.4
68.6
65.2
42.6
70.8
76.0
66.1
63.7
54.4
53.7
32.3
57.1
47.4
56.0
26.1
40.0
49.4
36.4
44.9
70.6
35.2
66.0
47.0
33.6
42.1
39.3
70.9
67.6
35.8
65.1
56.1
36.1
69.4
24
24
24
24
24
24
19
24
24
20
20
20
19
24
19
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
886
553
679
308
777
1,421
1,211
861
553
399
1,015
445
609
644
735
1,906
1,339
1,765
2,476
2,834
2,010
2,253
2,737
1,236
2,836
2,919
2,264
2,186
1,371
1,855
2,501
1,048
2,051
1,390
2,768
2,553
1,546
2,662
1,605
1,975
2,428
1,745
Source: CSM Establishment Survey 2010 National Panel
43
CHINA: TELEVISION
Cost/audience
Channel
CCTV1
CCTV2
CCTV3
CCTV4
CCTV5
CCTV6
CCTV7
CCTV8
CCTV-English
CCTV10
CCTV11
CCTV12
CCTV-Music
CCTV-News
CCTV-Youth
Anhui TV Satellite
Beijing TV Satellite
Chongqing TV Satellite
Gansu TV Satellite
Guangdong TV Satellite
Guangxi TV Satellite
Guizhou TV Satellite
Travel Channel
Hebei TV Satellite
Henan TV Satellite
Heilongjiang TV Satellite
Hubei TV Satellite
Hunan TV Satellite
Inner Mongolia TV Satellite
Jiangxi TV Satellite
Jilin TV Satellite
Shaanxi TV Satellite
Shandong TV Satellite
Dragon TV
Shanxi TV Satellite
Sichuan TV Satellite
Tianjin TV Satellite
Yunnan TV Satellite
Peak
time
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
1900-2100
Peak rate
30 sec
RMB
274,500
192,800
324,350
122,600
97,362
308,800
23,267
196,000
75,600
21,200
63,400
21,600
88,000
94,980
114,600
56,556
65,775
112,800
40,871
80,643
68,700
96,571
58,320
84,333
106,000
95,000
110,400
182,760
47,600
180,000
93,429
82,575
115,000
70,666
116,709
120,000
70,333
133,543
116,000
138,000
130,000
Peak adult
audience
(000s)
9,231
877
2,247
1,226
1,834
2,038
542
1,683
22
723
272
848
178
1,225
772
1,371
894
448
322
68
390
205
607
71
238
615
430
411
2,163
188
1,378
655
277
673
168
932
571
164
670
804
302
915
Average CPT (all commercial channels): RMB115.9
44
30 sec peak
adult CPT
RMB
30
220
144
100
53
152
43
116
105
78
75
121
72
123
84
63
147
350
601
207
335
159
821
354
172
221
269
84
253
131
143
298
171
421
125
210
429
199
144
457
142
CHINA: TELEVISION
Channel
Commercial
CCTV1
CCTV2
CCTV3
CCTV4
CCTV5
CCTV6
CCTV7
CCTV8
CCTV-English
CCTV10
CCTV11
CCTV12
CCTV-Music
CCTV-News
CCTV-Youth
Anhui Satellite
Beijing Satellite
Chongqing Satellite
Fujian Southeast Satellite
Gansu Satellite
Guangdong Satellite
Guangxi Satellite
Guizhou Satellite
Travel Satellite
Hebei Satellite
Henan Satellite
Heilongjiang Satellite
Hubei Satellite
Hunan Satellite
Inner Mongolia Satellite
Jiangsu Satellite
Jiangxi Satellite
Jilin Satellite
Liaoning Satellite
Shaanxi Satellite
Shandong Satellite
Dragon TV
Shanxi Satellite
Sichuan Satellite
Tianjin Satellite
Yunnan Satellite
Zhejiang Satellite
2010
Individuals
Adults
6.7
1.1
2.6
1.7
2.9
2.9
0.8
2.0
0.05
1.1
0.5
1.1
0.2
1.8
1.7
1.8
1.0
0.5
0.5
0.1
0.7
0.4
0.7
0.1
0.4
0.9
0.9
0.6
3.5
0.2
2.3
1.0
0.4
1.2
0.3
1.3
0.8
0.3
1.2
1.0
0.7
2.0
6.9
1.2
2.7
1.8
3.0
3.0
0.8
2.0
0.1
1.1
0.5
1.2
0.2
1.9
1.0
1.8
1.1
0.6
0.5
0.1
0.7
0.4
0.7
0.1
0.4
0.9
0.9
0.6
3.3
0.2
2.3
1.1
0.4
1.3
0.3
1.3
0.9
0.3
1.1
1.0
0.7
1.7
Source: CSM city group (148 cities), CTR Advertising Monitoring 2010
45
Ad revenue
2010
RMB (mill)
20,008
3,909
5,970
1,596
8,421
5,201
2,002
6,845
393
2,044
1,792
834
1,952
6,084
3,966
7,462
2,076
5,484
8,573
2,677
6,847
6,604
5,410
1,611
5,195
4,441
5,857
4,503
9,929
3,941
9,664
3,590
6,598
7,756
4,673
6,333
7,326
4,329
5,747
6,679
5,398
8,807
CHINA: TELEVISION
Programme
2010 CCTV Spring Festival Evening Show
CCTV 2010 Lantern Festival party
Year after year tiger to meet the New Year
2010 Shanghai World Expo opening ceremony
2010 16th Asian Games men's 110m hurdles final
Eastern time
Country Love Story
16th Asian Games Opening Ceremony
News Feeds
Weather Forecast
46
Channel
CCTV1
CCTV1
CCTV1
CCTV1
CCTV5
CCTV1
CCTV1
CCTV1
CCTV1
CCTV1
Adult
TVR
28.5
14.2
13.7
9.9
7.9
6.9
6.7
6.6
6.4
6.3
CHINA: TELEVISION
Top ten television advertisers (2010)
Advertiser
Procter & Gamble
L'Oréal
Unilever
CDSI Group
Coca-Cola
Hangzhou Wahaha Group
Tinghsin International Group
Inner Mongolia Yili Industrial Group
Beijing Outsell Health Product Development
Hayao Group Sanchine Pharmacy
TV expenditure
RMB (mill)
45,918
14,887
13,711
10,854
8,540
6,934
6,344
5,812
5,661
5,476
Source: CTR Advertising Monitoring 2010
categories (2010)
TV expenditure
RMB (mill)
126,461
82,986
77,610
74,657
73,544
39,231
30,771
27,422
23,350
20,247
Category
Toiletries
Business & services
Beverages
Pharmaceuticals
Food
Leisure
Alcohol
Post & communication
Automobiles
Personal items
Top ten television
owners (2010)
TV revenue
RMB (mill)
20,008
9,929
9,664
8,807
8,573
8,421
7,756
7,462
7,326
7,071
Owner
CCTV1
Hunan TV Satellite
CCTV5
Anhui TV Satellite
Dragon TV
Shenzhen TV Satellite
47
CHINA: NEWSPAPERS
NEWSPAPERS
Newspapers
Title
National
Reference News
Sports Weekly
Global Times
Southern Weekly
Soccer
21st Century Economic Report
China Security News
China Business Weekly
China Business News
21st Century
Securities Times
Economic Observer
Economic Daily
China Daily
International Finance
Wen Hui Daily
Shanghai Security News
Regional dailies
Guangzhou
Guangzhou Daily
Beijing
Beijing Evening News
Bejing Daily
Bejing Morning Post
Shenzhen
Shenzhen Special Zone Daily
Shanghai
Xinmin Evening News
Jiefang Daily
Nanjing
Xinhua Daily
Chengdu
Chengdu Business Daily
Chengdu Evening News
Half page
Adult
Circulation readership Colour
(000s)
(000s)
RMB
Adult CPT
B/W
RMB
3,670
1,800
1,800
1,500
1,000
843
800
750
600
560
400
379
300
300
300
300
80
121
209,000
165,000
145,000
205,000
120,000
180,000
120,000
228,000
190,000
36,000
120,000
190,000
135,000
122,500
75,000
78,000
90,000
744
1,880
2,736
181,300
66
1,000
500
450
3,408
-
190,900
113,900
175,000
56
-
650
-
204,510
-
1,250
650
3,292
-
158,000
120,000
48
-
800
-
100,000
-
1,120
450
-
184,320
42,000
-
Source: Media Owners, CMMS 2011 Spring
Average CPT (B/W): RMB64.9
48
CHINA: NEWSPAPERS
Top ten newspaper advertisers (2010)
Advertiser
China Moblie Telecom Group
Red Star Group
Shanghai General Motors
Shanghai Volkswagen
China Telecom Group
Midea Group
Faw Volkswagen
Haier Group
Dongfeng Yueda Kia Automotive
Faw Car Co.
RMB (mill)
1,425.0
758.2
731.6
640.4
514.2
471.0
443.8
346.1
278.2
260.7
categories (2010)
Category
Business & services
Miscellaneous
Real estate & construction
Automobiles
Leisure
Post & communication
Finance
Pharmaceuticals
Food
Household
RMB (mill)
23,681
20,175
18,709
9,573
3,727
3,288
2,680
2,525
2,480
2,433
Top ten newspaper owners (2010)
Owner
Guangzhou Daily
Shanghai Morning Post
Modern Express
Beijing Times
Nanfang City Daily (Guangzhou)
Beijing Evening News
Chengdu Business Daily
The Beijing News
Morning Post
Yangtse Evening Post
Newspaper revenue
RMB (mill)
2,258.4
1,981.5
1,759.1
1,622.7
1,550.1
1,538.5
1,483.0
1,456.4
1,356.5
1,301.9
49
CHINA: MAGAZINES
MAGAZINES
Magazines
Title
Family
Family (1st half of month)
Family (2nd half of month)
Marriage Family (1st half of month)
Marriage Family (2nd half of month)
AMF (1st half of month)
Modern Family (1st half of month)
AMF (2nd half of month)
Modern Family (2nd half of month)
General
Readers
Bosom Friend
World Vision
South Wind Windows
Beijing Youth Weekly
Globe
New Weekly
Overseas Digest
Business
Securities Market Weekly (Orange)
Securities Market Weekly (Blue)
Cai Jing Magazine
Chief Executive China
Manager
Fortune (China)
China Entrepreneur
Forbes(China)
Business Week China
IT Manager World
Global Entrepreneur
Harvard Business Review
Business Knowledge
Global Finance
Inflight
The Wings of China
China Airline CAAC
Gateway
Eastern Air
Southwest Airline
Adult
Full page Adult CPT
Colour
(000s)
(000s)
RMB
RMB
1,800
1,800
1,050
750
480
420
420
360
414
145,000
145,000
110,000
90,000
36,000
50,000
32,000
50,000
121
5,000
1,800
670
622
550
500
490
300
5,230
3,117
-
250,000
160,000
58,000
92,000
110,000
102,800
118,000
135,000
48
51
-
600
320
320
252
240
182
175
158
150
143
135
135
135
125
-
70,000
70,000
117,600
105,536
84,000
147,764
105,000
80,372
113,156
83,200
77,350
104,300
82,600
81,000
-
360
320
280
200
120
-
148,512
123,930
162,000
162,000
46,200
-
50
CHINA: MAGAZINES
Magazines cont.
Title
Auto
Auto Magazine
Car and Driver
Autonews
Auto Fan
Auto Motor Und Sport
Motor Trend
Travel
Chinese National Geography
Trends Traveler
Traveller
Traveler
Sports
Soccer Weekly
Hoop NBA
New Sports
Modern Sports (Luxury)
Football World
Sports & Leisure
Health Care
The Family Doctor (1st half of mth)
The Family Doctor (2nd half of mth)
Woman's Day
Trends Health
Health & Beauty
Women's interest
City Beauty
Woman Friend (Cute)
Woman Friend (Love)
Psychologies
Hers
Woman Friend (Style)
25ANS
Hope (Bi-monthly)
Entertainment
Vanity Show
World Screen
Shanghai TV Weekly
Beijing TV Weekly
Popular Cinema
Adult
Full page Adult CPT
Colour
(000s)
(000s)
RMB
RMB
599
488
400
325
300
300
-
89,700
87,750
70,200
65,000
91,000
78,000
-
941
719
519
338
-
208,000
230,000
148,000
70,000
-
386
250
220
200
200
200
274
-
75,000
60,000
40,000
60,000
40,000
125,000
146
-
1,800
1,800
923
886
280
376
120,000
120,000
126,000
250,000
120,000
319
960
836
802
720
628
365
-
62
193,000
85,000
100,000
182,160
132,000
77,000
-
-
700
650
300
280
35
-
12,000
98,000
46,000
35,000
10,000
-
51
CHINA: MAGAZINES
Magazines cont.
Title
Fashion
Trends Cosmopolitant
Self
RAY-LI Fashion & Beauty
RAY-LI Woman & Vogue
ELLE
RAY-LI Fashion Pioneer
Harper's Bazaar
Marie Claire
L‘Officiel
Vogue
Shanghai Style
Men's interest
Esquire
For Him Magazine
Mens Health
Mens Uno
Adult
Full page Adult CPT
Colour
(000s)
(000s)
RMB
RMB
1,487
1,210
1,180
977
925
880
856
800
682
640
500
1,723
-
279,000
164,000
238,000
225,000
268,000
158,000
220,000
200,000
210,000
228,383
80,000
138
-
897
780
665
438
-
272,000
240,000
260,000
120,000
-
Source: Media owners, CMMS 2011 spring (35 cities)
Average CPT (Colour): RMB77.1
52
CHINA: MAGAZINES
Top ten magazine advertisers (2010)
Advertiser
L'Oréal
LVMH
Estée Lauder
Procter & Gamble
Swatch Group
Chanel
Switzerland Richemont Group
BMW
Shiseido China Investment
Daimler
RMB (mill)
948.7
899.4
556.6
538.2
402.2
343.8
318.1
304.8
222.7
200.2
categories (2010)
Category
Toiletries
Automobiles
Personal items
Clothing
Business & services
Leisure
Computer & office products
Post & communications
Household
RMB (mill)
4,476.3
2,971.2
2,242.1
1,677.5
674.2
601.6
601.5
470.3
463.6
457.2
Top ten magazine
owners (2010)
Owner
Cosmopolitan
Elle
Modern Weekly
Ray-Li Fashion
Vogue
Harper's Bazaar
Ray-Li Her Style
Marie Claire
Self
Esquire
Magazine revenue
RMB (mill)
836.5
810.0
696.8
577.4
553.6
507.8
501.1
479.2
349.6
284.5
53
CHINA: RADIO
RADIO
Number of radio households: 407,814,138 (96.9%)
Costs/audiences
Station
National
China Nat. Radio 1-Voice Of China (FM106.1)
China Nat. Radio 2-Economic Voice (FM96.6)
China Nat. Radio 3-Music Voice (FM90.0)
China National Radio 4-Metro Radio (FM101.8)
China Nat. Radio 7-Voice Of Huaxia (FM87.8)
China Radio International-Easy (FM91.5)
China Radio International-Hit (FM88.7)
China Radio International-News (FM90.5)
Type
Peak
times
news
1730-1830
economic 0700-0900
music
0700-0900
1700-1900
city
0805-0905
1735-1835
city
1900-2000
music
0700-0740
0900-0940
17001800
1900-1940
music
0705-0945
1705
1925-1945
news
0726/0756
0826/0856
1726/1756
1826/1856
54
(30 sec) audience adult CPT
RMB
(000s)
RMB
17,860
8,280
6,500
165
113
71
108
73
92
3,200
9
356
3,000
4,750
5
8
594
4,700
14
336
4,300
10
430
CHINA: RADIO
Station
Main regional
Beijing
Beijing News Radio (FM100.6)
Beijing Music Radio (FM97.4)
Type
RMB
(000s)
RMB
Beijing Story Radio (AM603)
Shanghai
Shanghai News Radio (FM93.4)
Shanghai Traffic Radio (FM105.7)
Ori. Innovation Pop Music 101 Radio (FM101.7)
Oriental Love 103 Radio (FM103.7)
Oriental News General Radio (FM90.9)
Guangzhou
Yangcheng Traffic Radio (FM105.2)
story
0915-1015
0755-1855
1725-1825
0725-0855
1725-1855
1225-1255
0725-0825
1755
0725-0825
2125-2255
0530/1525
news
traffic
music
music
city
0000
0700-0900
0700-0900
0700-0900
0000
17,600
7,700
7,700
7,000
9,100
919
100
149
48
238
19
77
52
146
38
traffic
7,080
35
202
Guangzhou Radio 1 (FM96.2)
news
2,700
13
208
Guangzhou Radio 2 Goden Music (FM102.7)
music
0730-0930
1700-1900
0730-0900
1700-1900
0730-0900
1730-1900
2,750
17
162
Beijing Literature & Art Radio (FM87.6)
news
music
Peak
time
literature
Beijing Traffic Radio (FM103.9)
traffic
Beijing Sports Radio (FM102.9)
sports
Average CPT (all commercial stations): RMB55.7
55
1,100
3,400
52
44
21
77
2,800
101
28
12,320
292
42
1,200
27
44
800
9
89
CHINA: RADIO
Top ten radio advertisers (2010)
Radio expenditure
Advertiser
RMB (mill)
500.1
Shanghai Volkswagen
301.0
Ping An Insurance Group
299.9
China Telecom Group
253.8
China Unicom Network Communicate
226.3
Shanghai General Motors
174.9
China Merchants Bank
128.2
Beijing Haoshili Science Technology Develop
118.4
Bank Of Communications
108.7
Beijing Hyundai
106.4
Top ten radio product categories (2010)
Radio expenditure
RMB (mill)
2,462.1
2,421.7
1,930.9
1,299.9
1,293.3
959.0
684.3
653.3
638.5
612.5
Category
Automobiles
Business & services
Finance
Leisure
Beverages
Campaign
Food
Household
Top ten radio owners (2010)
Radio revenue
RMB (mill)
1,115.8
970.6
816.4
734.0
616.9
538.3
524.0
498.9
483.1
477.7
Owner
Jiangsu Radio Traffic Net
China National Radio 1
Beijing Communication Radio
Guangdong Radio Yangcheng Traffic
Zhejiang Radio Voice
China National Radio 3
Shanghai Radio Vitality Music
Wenzhou Radio Traffic
Shanghai Radio Love Music
Shanghai Radio Traffic
56
CHINA: OUTDOOR
OUTDOOR
Number of outdoor sites: 2,206,547
Source: SAIC (State Administration of Industry and Commerce)
Type of sites
Type of display
Billboard
LCD/LED screen
Light box
Transport (bus/metro)
Other type
Number of
sites
432,993
373,041
410,124
401,649
588,740
Source: SAIC (State Administration of Industry and Commerce)
Outdoor expenditure
RMB (mill)
516.8
482.4
387.1
249.3
202.7
184.4
180.6
180.6
166.7
154.4
Advertiser
China Mobile Telecom Group
China Telecom Group
China Unicom Network Communicate
Amway
Coca-Cola
CDSI Group
Neimenggu Mengniu Dairy Group
Guangdong Jiaduobao Drink & Food
Top ten outdoor product categories (2010)
Outdoor expenditure
RMB (mill)
4,427.2
3,575.6
2,151.3
2,096.9
2,039.7
1,679.9
1,527.7
1,517.2
1,349.8
1,316.8
Category
Business & services
Finance
Leisure
Automobiles
Campaign
Beverages
Household
Clothing
57
CHINA: CINEMA
CINEMA
Source: China FilmGroup
per week: RMB120
national campaign: 1,800
Trend in admissions
2006
2007
2008
2009
2010
Admissions
(mill)
86.7
111.0
144.7
207.0
339.0
Gross takings
RMB (mill)
2,600,000
3,330,000
4,340,000
6,210,000
10,170,000
Age
15-24
25-34
35-54
55-64
Sex
Male
Female
Income (RMB per month)
0-1,499
1,500-2,999
3,000-5,999
6,000-9,999
10,000+ or Others
%
44.8
31.0
22.2
2.1
%
52.1
47.9
%
1.1
6.1
46.9
29.9
16.0
Source: CMMS spring 2011 (35 cities)
58
CHINA: CINEMA
Film
Avatar
Aftershock
Let The Bullets Fly
Inception
If You Are The One
Detective D
Alice's Adventures in Wonderland
Yip Man 2
The Expendables
Harry Potter and the Deathly Hallows (Part I)
Gross takings
RMB (mill)
1,391
648
606
475
435
296
231
220
217
200
Top ten cinema owners (2010)
Cinema revenue
RMB (mill)
1,408
1,236
920
910
758
694
412
369
353
317
Owner
Beijing WANDA International Cinema
Zhongying Xingmei
Shanghai Lianhe
Zhongying Nanfang Xinganxian
Beijing New Film Association
GZ.JinYiZhuJiang Movie Circuit
Zhejiang Time Cinema
Guangdong Dadi
Sichuan The Pacific Cineplex
Liaoning North Cinema
Top ten cinema sales houses (2010)
Cinema revenue
RMB (mill)
98.2
77.3
75.9
74.7
70.7
65.8
61.9
60.8
60.7
59.9
Sales house
UME Huaxing International Cineplex
Chongqing UME Cinemes
Golden Harvest Shenzhen Cinemas
Capital Hua Rong Cinema
Shanghai Peace Cinemas
Guangzhou Fei Yang
Fuzhou Jinyi Cinemas
Wuhan WANDA Cinemas
Yonghua Cinema City
Beijing UME Hua Xing Cinemes
59
CHINA: INTERNET
INTERNET
Adult internet users with home broadband: 390,000,000 (35.2%)
Per day
Adults
155
176
331
At home
At work
Total
Site
qq.com
baidu.com
sina.com.cn
taobao.com
sohu.com
hao123.com
163.com
360.cn
youku.com
soso.com
Unique visitors
per month
380,688
374,303
309,581
258,343
277,621
141,345
250,652
161,141
229,160
222,691
Source: iResearch, 2011.6
Age
15-24
25-34
35-54
55-64
Sex
Male
Female
Income per month (RMB)
0-1,499
1,500-2,999
3,000-5,999
6,000-9,999
10,000+ /other
%
36.3
30.4
31.2
2.1
%
54.5
45.5
%
1.4
8.6
51.2
24.2
14.6
Age
0-18
19-24
25-30
31-35
36-39
40+
Sex
Male
Female
Income per month (RMB)
0-999
1,000-1,999
2,000-2,999
3,000-4,999
5,000+
No income
60
%
12.1
27.7
23.6
13.7
10.2
12.7
%
55.6
44.4
%
8.2
24.5
23.8
17.7
11.5
14.2
CHINA: INTERNET
Top ten search engines (2010)
Search engine
baidu.com
sogou.com
google.cn
soso.com
soku.com
gougou.com
google.com
youdao.com
115.com
bing.com
Searches
per month (000s)
1,665,726
108,086
104,251
89,543
20,599
19,847
18,395
13,034
9,552
5,498
Top ten internet advertisers (2010)
Advertiser
Fawcar
Vancl
Nissan
Faw Volkswagen
GM
Lenovo
Volkswagen
Chinamobile
FAW Toyota
Hyundai
RMB (mill)
240.5
192.4
188.8
187.3
180.7
168.6
154.5
153.3
137.8
125.5
categories (2010)
Category
Traffic
Web services
Real estate
IT products
Food & drink
Clothing
Financial services
Consumer electronics
Telecommunications/mobile
Toiletries
RMB (mill)
3,359.5
2,143.1
1,830.0
1,227.1
901.6
858.5
789.1
623.0
502.8
501.8
61
CHINA: MEDIA REACH/OVERALL
MEDIA REACH
Daily
91.2
13.8
58.5
16.0
39.0
Online video
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Weekly
92.1
28.1
78.2
96.2
54.9
Monthly
96.6
32.5
24.1
4.2
56.6
OVERALL
Top ten overall
advertisers (2010)
categories (2010)
Media expenditure
Advertiser
RMB (mill)
Procter & Gamble
46,579
L'Oréal
16,139
Unilever
13,842
CDSI Group
11,125
Coca-cola
8,780
Hangzhou Wahaha Group
7,107
6,775
6,418
6,100
Beijing Outsell Health Product Dev.
5,677
Media expenditure
Category
RMB (mill)
Toiletries
133,027
Business & services
114,183
Beverages
81,030
Food
78,209
Pharmaceuticals
78,070
Leisure
46,894
Automobiles
40,037
Post & comms.
34,577
Alcohol
33,548
Miscellaneous
32,852
Owner
CCTV1
Hunan TV Satellite
Fujian Southeast TV (satellite)
CCTV5 (sports)
Anhui TV Satellite
Dragon TV
Shenzhen TV Satellite
Media revenue
RMB (mill)
20,008
9,929
9,664
8,807
8,573
8,421
7,756
7,462
7,326
7,071
62
HONG KONG: ECONOMIC DATA
HONG KONG
ECONOMIC DATA
2003
2004
1 US$ = 7.77 HK$ at 2010 rate
2005
2006
2007
2008
2009
2010
Gross Domestic Product (HK$ billion)
at current prices
% change
at 2010 prices
% change
1,235.0 1,292.0 1,383.0 1,475.0 1,616.0 1,677.0 1,622.0 1,748.0
-3.3
4.6
7.0
6.7
9.6
3.8
-3.3
7.8
1,486.3 1,456.9 1,546.2 1,615.1 1,736.1 1,727.0 1,660.6 1,748.0
-0.8
-2.0
6.1
4.5
7.5
-0.5
-3.8
5.3
Gross Domestic Product per capita (HK$ 000s)
at current prices
at 2010 prices
181.4
218.2
188.6
212.7
201.0
224.7
213.2
233.4
232.5
249.8
240.3
247.4
231.1
236.6
247.0
247.0
189.9
207.9
208.0
223.5
215.9
222.3
208.8
213.7
225.0
225.0
at current prices
at 2010 prices
159.0
191.3
166.3
187.5
178.0
199.0
at current prices
at 2010 prices
23.3
28.1
24.3
27.4
25.9
28.9
27.4
30.0
29.9
32.2
30.9
31.8
29.7
30.4
31.8
31.8
6.8
6.9
6.9
6.9
7.0
7.0
7.0
7.1
88.7
6.7
89.4
0.9
91.3
2.1
93.1
1.9
97.1
4.3
97.7
0.6
100.0
2.7
1.38
0.78
0.79
0.79
0.66
0.60
0.79
8.1
5.8
9.4
7.4
-13.6
-17.2
-11.8
-12.4
42.2
38.9
Population
Millions
2010=100
% change
83.1
-2.5
1.16
at current prices
at 2010 prices
-0.4
2.1
25.1
17.2
-39.7
-40.2
63
HONG KONG: ADVERTISING EXPENDITURE
Advertising expenditure in HK$ (mill) at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
11,942
12,624
14,332
14,268
17,849
10,769
11,636
12,735
10,998
9,696
13,787
Newspapers
5,495
5,542
6,612
6,044
8,139
3,217
3,471
3,839
3,295
3,026
3,954
Magazines
1,407
1,544
1,706
1,656
2,383
2,393
2,610
2,833
2,076
1,566
2,246
TV
3,656
4,186
4,457
5,215
5,266
4,120
4,520
4,582
3,975
3,111
4,980
Radio
687
558
688
628
717
288
297
342
519
495
500
Cinema Outdoor Internet
5
693
22
772
24
845
6
719
3
1,340
2
749
2
736
4
1,034
100
4
1,031
98
3
1,366
129
4
1,915
188
Advertising expenditure in HK$ (mill) at constant 2010 prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
12,470
13,395
16,813
17,171
20,128
12,040
12,742
13,681
11,326
9,927
13,787
Newspapers
5,738
5,880
7,757
7,274
9,179
3,596
3,801
4,124
3,393
3,098
3,954
Magazines
1,469
1,638
2,001
1,993
2,687
2,675
2,858
3,044
2,137
1,604
2,246
TV
3,817
4,441
5,229
6,276
5,938
4,606
4,949
4,923
4,093
3,185
4,980
Radio
717
592
807
756
808
322
325
367
535
506
500
5
724
23
819
28
991
7
865
4
1,512
2
837
2
806
4
1,111
108
4
1,062
101
3
1,399
132
4
1,915
188
Source: HK Adex SRG, AC Nielsen Hong Kong, Admango
Notes:
1. After discounts
2. Excludes classified advertising
4. Excludes agency commission to 2005, includes from 2006
5. The source for outdoor changed in 2004
6. Some cinema owners declined to supply data to AC Nielsen in 2004
7. Internet expenditure source is Admango Hong Kong from 2007 and includes
display only
Tobacco: Banned in all media.
Alcohol: Cannot be advertised on TV and radio between 1600-2030, or during
children's programmes.
Pharmaceutical: Restricted under the Undesirable Medical Advertisements
ordinance.
Children's: Ads must not take advantage of children's credulity or loyalty; ads that
might result in physical, mental or moral harm to children may not be broadcast in
programmes likely to be seen by children.
Political: Banned in all media.
64
HONG KONG: POPULATION
POPULATION
Languages
Capital
Currency
Cantonese, English
Victoria
Hong Kong dollar (HK$)
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
444
444
455
492
620
432
423
3,311
Female
(000s)
414
447
630
667
678
432
489
3,757
Total
(000s)
858
891
1,085
1,159
1,298
865
912
7,068
Female
(000s)
126
96
179
194
829
631
389
188
2,632
Total
(000s)
340
247
310
262
1,841
638
792
472
4,902
Source: HKSAR Census
Adult status
AB
C1
C2
D
E
H
S
R
Total
Male
(000s)
214
151
131
68
1,012
7
403
284
2,270
Source: Synovate Media Atlas Q1 2010-Q1 2011
AB = top managerial role, head of faculty or government, owner/partner,
other managerial position or above
C1 = supervisor, officer, other managerial position
C2 = professionals
D = skilled white collar
E = unskilled white & blue collar
H = housewife
S = student
R = retired or unemployed
65
HONG KONG: TELEVISION
TELEVISION
Colour
DVDR
Flat screen TV
IPTV
100.0%
73.0%
59.6%
46.8%
54.7%
33.5%
Source: Synovate Media Altas Q1 2010-Q1 2011
TV licence cost (per year): HK$ 1,533,000-4,701,400
Cable (analogue)
Cable (digital)
IPTV
Average
HK$
328
398
498
Source: Cable TV, Now broadband TV
Main channels
Channel
Non-commercial
HK Broadband bbTV
Commercial
TVB-Jade
TVB-Pearl
TVB-Jade HD
TVB-J2
TVB-iNews
ATV Home
ATV World
ATV HD
Cable TV
Now TV
TVB Pay Vision
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
100
24
-
100
100
100
100
100
100
100
100
100
100
100
24
24
24
24
24
24
24
24
24
24
24
max. 1,778
max. 1,778
max. 1,778
max. 1,778
max. 1,778
max. 1,778
max. 1,778
max. 1,778
max. 1,778
max. 1,778
max. 1,778
Source: TV Stations
66
Cost/audience
Channel
TVB-Jade
TVB-Pearl
TVB-Jade HD
TVB-J2
TVB-iNews
ATV Home
ATV World
ATV HD
Cable TV
Now TV
TVB Pay Vision
Peak
time
1855-2255
2125-2355
1855-2255
1855-2355
0600-0855/1905-2355
1855-2320
2055-2355
1755-0100
1900-0100
1900-0100
1855-2455
Peak rate
30 sec
HK$
416,160
47,460
27,960
18,360
13,800
90,800
12,600
6,530
7,000
5,400
2,180
Peak adult
audience
(000s)
1,555
141
212
71
35
353
7
1
141
71
7
Source: CSM Research
Average CPT (all commercial channels): HK$ 249.9
Channel
Non-commercial
HK Broadband bbTV
Commercial
TVB-Jade
TVB-Pearl
TVB-J2
TVB-iNews
ATV Home
ATV World
Cable TV
Now TV
TVB Pay Vision
2010
Individuals
Adults
Ad revenue
2010
HK$ (mill)
0.6
0.6
-
58.9
3.6
1.9
1.7
12.6
1.2
7.6
5.8
1.7
57.1
3.5
1.5
1.7
13.8
1.3
8.1
6.1
1.6
13,047
3,730
3,730
216
8,089
1,861
-
Source: Synovate Media Atlas Hong Kong Q2 2010-Q1 2011, Admango
67
30 sec peak
adult CPT
HK$
267.6
336.6
131.9
258.6
394.3
257.2
1,800.0
6,530.0
49.6
76.1
311.4
Programme
TVB Anniversary 2010
Can't Buy Me Love
No Regrets
The Mysteries of Love
Every Move You Make
A Watchdog Stales
Pillowcase of My Mystery II
Gunmetal Gray
When Lanes Merge
Ghost Writer
Channel
TVB-Jade
TVB-Jade
TVB-Jade
TVB-Jade
TVB-Jade
TVB-Jade
TVB-Jade
TVB-Jade
TVB-Jade
TVB-Jade
Adult (15+)
TVR
38.2
37.5
32.6
31.6
30.6
30.3
30.3
30.2
30.1
28.9
Source: CSM Research
Top ten television
advertisers (2010)
Advertiser
Wrigley
McDonald's
SK-II/SK II
Fortune Pharmacal
Panadol
Colgate-Palmolive
Olay
Wyeth GOLD
Coca-Cola
Mead Johnson
categories (2010)
TV expenditure
HK$ (mill)
511.5
427.5
310.0
309.5
303.6
301.6
285.5
283.1
281.6
265.4
Source: Admango
TV expenditure
Category
HK$ (mill)
Toiletries & household products
4,250.7
Pharmaceuticals & healthcare
3,085.7
Beverages
2,325.6
Cosmetics & skincare
2,205.0
Food
2,111.9
Banking & investment services
2,110.2
Restaurants
1,294.3
Entertainment
1,108.4
Electrical appliances
844.2
Retail
843.4
Source: Admango
Top television
owners (2010)
Owner
TVB
ATV
Cable TV
Now TV
TV revenue
HK$ (mill)
16,777
3,946
8,089
1,861
Source: Admango
68
HONG KONG: NEWSPAPERS
NEWSPAPERS
Newspapers
F=Free
Title
National dailies
Headline (F)
Oriental Daily News
AM 730 (F)
Metro Daily (F)
Apple Daily
The Sun
The Standard (F)
Sing Tao Daily
Ming Pao Daily
South China Morning Post
HK Economic Times
Ta Kung Pao
Wen Wei Pao
HK Economic Journal
HK Commercial Daily
HK Daily News
Sing Pao Daily
Adult
B/W
B/W
Colour
(000s)
(000s)
HK$
HK$
HK$
793
500
355
343
289
250
222
180
120
102
93
92
88
80
80
60
50
1,643
1,222
803
720
1,188
280
225
258
164
175
110
56
Source: HKABC, media vendors
Average CPT (B/W): HK$ 173.9
69
136,000
115,000
152,000
117,861
115,500
71,000
49,000
95,200
95,200
75,222
89,600
56,880
61,920
67,500
50,000
60,000
60,000
82.8
94.1
189.3
163.7
97.2
253.6
423.1
369.0
458.7
512.0
613.6
1,071.4
225,000
213,000
184,000
202,046
205,700
132,000
98,000
204,000
193,800
196,560
192,000
129,600
129,600
145,000
110,000
100,000
105,000
HONG KONG: NEWSPAPERS
Top ten newspaper
advertisers (2010)
Advertiser
Park'n'Shop
Wellcome
HSBC
Sing Tao News Corporation
Bank of China
Midland Realty
Citigroup - Citibank
Centaline Property Agency
Evergloss Tours
Asana Wellness
HK$ (mill)
386.9
363.3
324.5
264.9
214.0
208.7
197.4
191.8
188.9
188.9
Source: Admango
categories (2010)
Category
HK$ (mill)
3,697.6
Retail
2,400.8
Property & real estate
2,175.2
Travel & tourism
1,764.2
1,548.1
Education & training
1,131.5
Food
963.7
Jewellery/watches/luxury products
932.8
Beauty/slimming/fitness
772.3
Telecoms/mobile phones & services
696.1
Source: Admango
Top ten newspaper
owners (2010)
Owner
Oriental Daily News
Headline
Apple Daily
AM 730
The Sun
Sing Tao Daily
Hong Kong Economic Times
Ming Pao Daily
Metro Daily (Metropolis Daily)
Hong Kong Economic Journal
Newspaper revenue
HK$ (mill)
4,376.0
3,380.2
3,176.2
1,916.7
1,863.8
1,838.0
1,823.3
1,423.4
1,246.6
713.2
Source: Admango
70
HONG KONG: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly
Title
Family
TVB Weekly (w)
Baby (m)
Lisa (m)
Modern Home (m)
Home Journal (m)
General interest
East Week (w)
Next Magazine (w)
Ming Pao Weekly (w)
Reader's Digest Chinese (m)
Business
Property Browser (w)
Economic Digest (w)
iMoney (w)
Capital Weekly (w)
Property Times (w)
HK Economic Journal Monthly (m)
Inflight
Discovery* (m)
Silkroad* (m)
Auto
Car Plus (m)
Automobile (m)
Travel
U Magazine (w)
Weekend Weekly (w)
Women's
Marie Claire
Fashion & Beauty
Jessica
Cosmopolitan
Entertainment
Sudden Weekly
Oriental Sunday
Three Weekly
Express Weekly
Face
Fashion/lifestyle
New Monday
Milk
Circulation
(000s)
Adult (15+)
readership
(000s)
Full page
Colour
HK$
Adult CPT
Colour
HK$
85
66
60
58
39
176
102
-
36,000
22,000
70,000
34,000
37,250
204.5
215.7
-
125
101
100
42
344
474
247
185
76,000
49,000
118,800
34,710
220.9
103.4
481.0
187.6
120
88
80
80
30
30
115
99
77
41
55,000
62,000
53,000
59,000
55,000
23,000
539.1
535.4
714.3
561.0
243
55
1,614
558
170,508
106,002
105.6
190.0
50
40
58
70,000
36,000
620.7
100
90
103
194
39,000
73,920
378.6
381.0
133
80
66
60
80
121
90,000
46,000
150,000
52,000
1,875.0
429.8
170
159
130
100
53
862
403
130
139
127
69,000
105,000
55,000
45,800
40,000
80.0
260.5
423.1
329.5
315.0
120
100
155
-
60,000
69,000
387.1
-
71
Magazines cont.
w=weekly m=monthly
Title
Fashion/lifestyle cont.
East Touch
Jessica Code
Cosmo Girl
Elle
Men's
e-Zone
PC Market
Esquire
Circulation
(000s)
Adult (15+)
readership
(000s)
Full page
Colour
HK$
Adult CPT
Colour
HK$
85
60
46
34
145
53
44
38,000
68,310
39,800
41,000
262.1
750.9
931.8
90
80
35
192
184
-
53,800
50,000
91,000
280.2
271.7
-
Source: Synovate Media Atlas Hong Kong Q2 2010-Q1 2011, media vendors, ABC
* Readership figures from publishers
Average CPT (Colour): HK$ 249.8
72
Top ten magazine
advertisers (2010)
Advertiser
HK$ (mill)
South China Media
159.0
Estée Lauder
126.3
Rolex
109.5
Hong Kong Economic Times
107.4
Chanel
100.6
LVMH Group - Christian Dior
90.2
Estée Lauder Companies - Clinique
87.1
L'Oréal
84.5
Shiseido
83.4
70.8
Source: Admango
categories (2010)
Category
HK$ (mill)
2,104.4
Jewellery/watches/luxury products
1,175.6
1,164.3
Fashion, accessories & eyewear
1,001.9
Mass media
631.7
Computers & internet services
576.6
461.5
Retail
443.2
Restaurants
368.6
Education & training
327.0
Source: Admango
Top ten magazine
owners (2010)
Owner
Oriental Sunday
Sudden Weekly
Ming Pao Weekly
East Week
Next Magazine
Weekend Weekly
Jessica
Milk
Time (Asia Edition)
e-Zone
Magazine revenue
HK$ (mill)
1,463.2
788.4
561.1
547.5
527.4
483.0
447.0
385.6
369.7
311.7
Source: Admango
73
HONG KONG: RADIO
RADIO
Source: Synovate Media Altas Q1 2010-Q1 2011
Source: HKSAR
Source: Synovate Media Atlas Hong Kong Q2 2010-Q1 2011
Costs/audiences
Type
Station/channel
National
Commercial Radio
CR1
talk
CR2
music
HMV AM864
minorities
Metro Broadcast
Metro Finance
finance
Metro Info
entertainment
Metro Plus
minorities
Peak
time
HK$
(000s)
HK$
0600-1100/1400-1700
0600-1000/2200-2500
2100-2300
6,000
6,000
2,100
876
669
24
6.8
9.0
87.5
0600-1700
0600-1300
2100-2300
7,250
7,250
2,080
257
395
39
28.2
18.4
53.3
Source: Commercial Radio, Metro Broadcast, ZenithOptimedia
Average CPT (all commercial stations): HK$ 13.6
74
HONG KONG: RADIO
Top ten radio
advertisers (2010)
Radio expenditure
Advertiser
HK$ (mill)
Metro Broadcast
186.5
HK SAR Government
118.8
ExxonMobil
116.3
Universal Music HK Commercial Broadcasting
102.6
Commercial Radio
99.4
Hang Seng Bank
74.1
Shell
68.1
Super Star Seafood Restaurant
53.5
Deutsche Bank
50.7
Wing Lung Bank
48.5
Source: Admango
categories (2010)
Category
Entertainment
Mass media
Automobile & petroleum
Non-profit organisations
Restaurants
Government
Food
Radio expenditure
HK$ (mill)
648.2
492.1
274.1
273.6
250.6
189.1
169.5
160.1
154.2
65.7
Source: Admango
Top radio
owners (2010)
Radio revenue
HK$ (mill)
1,107.0
812.6
733.4
673.1
5.3
Owner
Metro Finance
CR1
Metro Showbiz
CR2
Metro Plus
Source: Admango
75
HONG KONG: OUTDOOR
OUTDOOR
Number of outdoor sites: 500+
Type, size and cost of sites
Type/size of display
MTR 12-sheet posters
MTR 4-sheet posters
Whole bus - KMB
Whole bus - NWFB/City
Bus panel - KMB
Bus panel - NWFB/City
Bus shelter lightbox
Cross harbour tunnel billboards
Tram body
Number of
sites
50
50
4,800
900
4,800
900
594
130
Source: Media vendors
Top ten outdoor
advertisers (2010)
Outdoor expenditure
Advertiser
HK$ (000s)
Lancome
54,022
Chow Tai Fook Jewellery
42,095
Watsons Pure Distilled Water
39,601
Promise Finance (personal loans)
39,328
Estée Lauder
36,069
Fortune Pharmacal
35,377
Hoi Tin Tong
34,315
Ai Kang Jian Dental Hospital
33,110
Perfect Shape
31,979
Slim Beauty Centre
31,322
Source: Admango
76
Cost per panel
per month HK$
6,933
3,351
24,363
26,500
3,188-17,988
3,260-2,0720
9,600-68,800
200,000-600,000
70,000
HONG KONG: OUTDOOR
categories (2010)
Category
Films/theatres
Public announcements
Watches/clocks
Credit/debit cards
Corporate images
Live shows & concerts
Jewellery
Milk powder
Outdoor expenditure
HK$ (mill)
305.7
290.4
285.1
281.4
197.9
150.2
145.0
141.5
138.7
137.8
Source: Admango
Top ten outdoor
contractors (2010)
Contractor
MTR
RoadShow
Wall signage
Newsline Express
Airport
Bus shelter
Focus Media
KCRC
Bus body
Tram shelter
Outdoor revenue
HK$ (mill)
1,968.2
1,955.7
943.4
940.8
474.1
439.1
302.5
229.9
192.9
86.2
Source: Admango
77
HONG KONG: CINEMA
CINEMA
Number of cinema screens: 173
per week: HK$ 7,000
national campaign: 20
Trend in admissions
2002
2003
2004
2005
2006
2007
2008
2009
2010
Admissions
(mill)
19.0
18.0
20.0
20.0
18.6
16.5
17.7
19.5
18.1
Cinema audience profile*
Gross takings
HK$ (mill)
905.0
871.0
956.0
941.0
946.0
1,040.0
1,117.9
1,305.3
1,264.3
Source: Boxofficemojo.com, cinema houses
Age
12-14
15-24
25-34
35-44
45-54
55-64
Sex
Male
Female
Income per month (HK$)
<10,000
10,000-14,999
15,000-19,999
20,000-29,999
30,000-39,999
>40,000
%
6.3
27.8
26.7
18.5
13.9
6.8
%
46.2
53.8
%
13.0
17.3
9.5
7.4
3.8
3.7
* Per month
Film
Toy Story 3
Inception
Harry Potter and the Deathly Hallows: Part 1
Alice in Wonderland (2010)
Yip Man 2: Chung Si Chuen Kei
72 Tenants of Prosperity
Gulliver's Travels
Iron Man 2
Shrek Forever After
The Chronicles of Narnia: The Voyage of the Dawn Treader
Source: Boxofficemojo.com
78
Gross takings
HK$ (000s)
89,716
58,734
45,006
44,296
43,360
34,601
31,223
29,328
27,323
26,161
HONG KONG: INTERNET
INTERNET
Homes with internet connection: 2,187,765 (93.1%)
Typical monthly cost of internet access: HK$ 100-300
Per day
Adults
146
181
327
Type
HK$
Display banner
25-55
Floating banner
35-60
Rich media banner
60-90
Crazy ad (day fixed)
10K-300K
In-stream video
60-90
Advertortial
10K-25K
Age
15-24
25-34
35-54
55-64
Sex
Male
Female
Income per month (HK$)
None/refuse
<10,000
10,000-14,999
15,000-19,999
20,000-29,999
30,000-39,999
>40,000
Source: Zed Digital
Source: Synovate Media Atlas
At home
At work
Total
Source: Synovate Media Atlas
Cost of display ads
Keyword
restaurant
餐廳
facebook
youtube
shoe
women
buffet
tvb
facebook login
men
Typical cost per click
HK$
3.0
3.0
1.2
1.3
1.4
1.8
1.8
1.0
1.0
2.2
Source: Yahoo! HK
79
%
23.2
26.3
38.1
6.4
%
48.8
51.2
%
42.3
12.3
18.3
10.6
7.6
4.0
4.9
HONG KONG: INTERNET
Unique visitors per month
Site
(000s)
Yahoo! Hong Kong
3,856
Facebook
3,800
Youtube
3,100
Discuss
1,900
Uwants
1,600
Nextmedia
1,446
On.cc
1,300
Hkgolden
610
Aastocks
570
Monry18
520
Search engine
Yahoo! HK Search
Google Search
Google HK Search
Bing
Baidu Search
Searches per month
(mill)
862
419
308
48
45
Source: ComScore
Source: ComScore
Top ten internet
advertisers (2010)
categories (2010)
Advertiser
HK$ (mill)
EF Education
126.4
American Express
98.9
89.7
HSBC
79.8
Bank of America Merrill Lynch
52.8
DBS Bank
37.2
City Telecom
36.6
Nokia
31.8
Lenovo
31.0
The Wall Street Institute
28.4
Category
HK$ (mill)
8,389.6
6,053.4
5,659.5
Toiletries & household products
5,566.7
Retail
4,094.1
Food
3,685.9
Property & real estate
3,273.3
3,238.3
Beverages
3,123.7
Entertainment
3,032.6
Source: Admango
Source: Admango
Top ten internet
owners (2010)
Owner
Yahoo! Hong Kong
on.cc
Facebook
NextMedia.com
MSN Messenger
TVB.com
AASTOCKS.com
ETNet
she.com
Goyeah
Internet revenue
HK$ (mill)
1,195.9
179.1
162.9
134.6
120.1
97.1
83.9
80.9
63.7
59.3
Source: Admango
80
HONG KONG: MEDIA REACH/OVERALL
MEDIA REACH
Online video
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Daily
88
70
44
40
1
63
Weekly
97
59
94
10
72
Monthly
99
48
93
63
96
31
74
OVERALL
Top ten overall
advertisers (2010)
categories (2010)
Media expenditure
Advertiser
HK$ (mill)
HK SAR Government
830.0
HSBC
729.5
McDonald's
570.7
Wrigley
522.3
Park'n'Shop
504.6
Fortune Pharmacal
487.7
471.0
Wellcome
468.0
Canon
464.0
PCCW
414.0
Media expenditure
Category
HK$ (mill)
2,490.9
Travel agents
2,128.6
Watches/clocks
1,876.1
1,809.0
Personal loans & financing
1,594.5
Credit/debit cards
1,579.2
Residential properties
1,458.9
Milk powder
1,448.4
Films/theatres
1,346.7
Newspapers & publications
1,304.3
Source: Admango
Source: Admango
Top ten media
owners (2010)
Media revenue
Owner
HK$ (mill)
TVB
16,777
Cable TV
9,030
Oriental Press
6,240
5,765
Next Media
4,491
ATV
3,946
JCDecaux
2,442
HKET Group
2,134
Roadshow
2,052
New Media Group
1,946
Source: Admango
81
INDIA: ECONOMIC DATA
INDIA
ECONOMIC DATA
2003
2004
1 US$ = 45.73 INR at 2010 rate
2005
2006
2007
2008
2009
2010
42,937
16.3
61,416
9.9
49,864
16.1
67,106
9.3
55,826
12.0
69,336
3.3
65,503
17.3
73,358
5.8
78,780
20.3
78,780
7.4
37.4
53.5
42.8
57.6
47.3
58.7
54.7
61.2
64.8
64.8
939
1,343
1,091
1,468
1,221
1,516
1,433
1,604
1,723
1,723
0.9
1.3
1.0
1.3
1.2
1.3
1.4
1.4
Gross Domestic Product (Rupees billion)
at current prices
% change
at 2010 prices
% change
27,546
12.2
45,096
8.1
32,422
17.7
51,149
13.4
36,925
13.9
55,904
9.3
Gross Domestic Product per capita (Rupees 000s)
at current prices
at 2010 prices
25.1
41.2
29.1
45.9
32.7
49.4
at current prices
at 2010 prices
602
986
709
1,119
808
1,223
at current prices
at 2010 prices
0.5
0.9
0.6
1.0
0.7
1.1
0.8
1.2
Population
Millions
1,095.8 1,113.3 1,130.6 1,147.8 1,164.7 1,181.4 1,198.0 1,214.9
2010=100
% change
61.1
3.9
63.4
3.8
66.1
4.2
69.9
5.8
74.3
6.3
80.5
8.4
89.3
10.9
100.0
13.2
0.33
0.34
0.35
0.36
0.38
0.33
0.31
15.8
11.2
20.7
14.0
20.4
13.3
18.9
9.7
1.0
-8.9
13.3
1.1
0.31
at current prices
at 2010 prices
25.3
20.6
23.6
19.1
82
INDIA: ADVERTISING EXPENDITURE
Advertising expenditure in Rupees (mill) at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
55,768
64,006
69,020
86,470
106,858
123,770
149,396
179,879
213,801
216,025
244,700
Newspapers
27,916
25,700
27,837
41,971
47,149
53,316
62,501
75,438
91,021
95,208
106,500
Magazines
6,032
5,701
5,511
4,179
4,806
6,742
7,546
11,419
5,500
6,300
TV
20,404
24,254
27,164
30,424
44,047
52,466
64,126
73,956
85,019
89,918
103,500
Radio
1,124
1,406
1,617
1,778
1,474
2,062
2,527
5,236
6,464
6,808
7,700
73
6,000
251
65
6,200
350
125
6,225
351
135
6,300
351
738
8,850
420
550
9,500
1,070
900
10,500
2,100
1,262
13,640
2,800
1,455
14,923
3,500
1,449
12,637
4,505
1,500
13,350
5,850
Advertising expenditure in Rupees (mill) at constant 2010 prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
102,583
113,557
117,343
141,560
168,577
187,388
213,693
242,077
265,542
241,933
244,700
Newspapers
51,351
45,597
47,326
68,710
74,382
80,721
89,400
101,523
113,048
106,627
106,500
Magazines
10,701
9,693
9,022
6,593
7,276
9,643
10,155
14,182
6,160
6,300
TV
37,532
43,030
46,183
49,807
69,488
79,434
91,724
99,529
105,594
100,702
103,500
Radio
2,068
2,494
2,749
2,911
2,326
3,121
3,615
7,047
8,029
7,625
7,700
134
11,037
462
115
11,000
621
213
10,583
597
222
10,314
575
1,163
13,962
663
833
14,383
1,620
1,287
15,019
3,004
1,698
18,356
3,768
1,807
18,534
4,347
1,623
14,153
5,045
1,500
13,350
5,850
Source: 2000 ORG-MARG (TV/press), AIR (radio), Agency estimates, 2001-2004 ORG-MAP,
COFT, Agency estimates, 2005-2009 TAM ADEX DATA (print/TV/radio), IAMAI, Agency estimates
(cinema/outdoor/online), 2010 Agency estimates
Notes:
1. Includes production costs to 2004, excludes after
2. Includes agency commission except TV, print and radio, which are rate-card costs
down-weighted at 70%:60%:40% respectively
3. Includes classified advertising to 2004, excludes after (except internet)
4. After discounts
5. Newspapers include magazines until 2000
6. Internet figures are IAMAI estimates from 2004
7. TV includes non-terrestrial
Tobacco/alcohol: Banned.
Pharmaceutical: OTC only. Ads must not claim that a product is recommended by any
official or medical authority unless permission has been properly obtained from that
authority.
Children's: Ads must not suggest that, unless children buy (or encourage others to
buy) the advertised product or service, they will be failing in their duty or lacking in
loyalty to any person or organisation.
83
INDIA: POPULATION
POPULATION
Capital city
Language
Currency
New Delhi
Hindi and numerous other dialects
Rupee (INR)
Population by age
12-14
15-19
20-29
30-39
40-49
50+
Total
Male
(000s)
57,385
50,740
100,169
86,877
66,306
82,920
444,397
Female
(000s)
51,546
42,846
95,423
88,035
58,700
86,078
422,628
Total
(000s)
108,931
93,586
195,592
174,912
125,006
168,998
867,025
Female
(000s)
4,477
8,901
10,655
10,696
26,661
29,949
14,928
24,635
130,902
12,079
39,614
115,473
124,562
291,728
422,630
Total
(000s)
9,491
18,836
22,391
23,179
56,292
63,746
30,802
49,316
274,053
25,181
79,411
238,961
249,419
592,972
867,025
Source: IRS Q1 2010
Adult status
A1
A2
B1
B2
C
D
E1
E2
Total Urban
R1
R2
R3
R4
Total Rural
Total
Male
(000s)
5,014
9,935
11,736
12,483
29,631
33,797
15,874
24,681
143,151
13,102
39,797
123,488
124,857
301,244
444,395
Source: IRS Q1 2010
Definition
A1 = professional graduate/post-graduate, senior executive, industrialist, businessman
A2 = professional, general graduate/post-graduate, mid/senior executive, industrialist, businessman
B1 = middle/senior executive, educated to SSC or business school
B2 = junior exec., skilled worker, petty trader, shop owner, clerk, salesman, educated to SSC
C = junior executive, shop owner, supervisor, educated to SSC
D = petty traders, self employed professional, clerk, salesman, educated to SSC
E1 = unskilled/skilled worker, schooling to 5-9 years
E2 = unskilled/skilled worker, petty traders, schooling to 4 years
R1 = businessman, executive, 5+ acres, clerk, self employed, graduate/post-graduate
R2 = skilled work, petty trader, 2-5 acres, educated to SSC
R3 = unskilled worker, artisan, agri. labourer, herdsman, fisher, 0-2 acres, semi-literate
R4 = artisan, agricultural labourer, fisher, 0-2 acres, semi-literate or Illiterate
84
INDIA: TELEVISION
TELEVISION
Colour TV
VCR
DVD
Multiset
Satellite dish (DTH) - total
81.3%
0.4%
18.3%
2.9%
73.1%
17.0%
Source: IRS Q1 2010, industry sources
Cable (analogue)
Cable (digital)
DTH (digital)
IPTV
Average
INR
220
250
350
350
Source: Industry sources
Main channels (2009)
Channel
Commercial
Terrestrial
DD1
General entertainment
Star Plus
Colors
Zee TV
Sony Ent. TV
News
Aaj Tak (Hin)
Star News (Hin)
India TV (Hin)
NDTV 24x7 (Eng)
Tmes Now (Eng)
CNBC AWAAZ (Business)
Technical
Daily
penetration
hours of
(%)
transmission
Ad mins
per
week
100
24
1,381
73.1
73.1
73.1
73.1
24
24
24
24
2,702
2,224
2,307
2,059
73.1
73.1
73.1
73.1
73.1
73.1
24
24
24
24
24
24
3,091
3,043
2,912
2,489
2,538
3,025
85
INDIA: TELEVISION
Main channels cont.
Channel
Music & lifestyle
MTV
9XM
ZOOM
Information
Discovery
National Geographic
Movies
Set Max
Zee Cinema
Star Gold
Star Movies
HBO
Regional
Sun TV
Eenadu TV
Asianet
TV9 Kannada
Zee Marathi
Zee Bangla
Technical
Daily
penetration
hours of
(%)
transmission
Ad mins
per
week
73.1
73.1
73.1
24
24
24
2,661
3,435
3,029
73.1
73.1
24
24
2,170
2,184
73.1
73.1
73.1
73.1
73.1
24
24
24
24
24
2,418
2,691
2,953
1,598
2,212
73.1
73.1
73.1
73.1
73.1
73.1
24
24
24
24
24
24
1,794
2,007
2,014
1,830
2,799
2,177
Source: TAM, Nielsen, MAP
86
INDIA: TELEVISION
Cost/audience (2009)
Channel
Terrestial
DD1
Star Plus
Colors
Zee TV
Sony Ent. TV
News
Aaj Tak (Hin)
Star News (Hin)
India TV (Hin)
NDTV 24x7 (Eng)
Tmes Now (Eng)
Music & lifestyle
MTV
9XM
ZOOM
Information
Discovery
National Geographic
Movies
Set Max
Zee Cinema
Star Gold
Star Movies
HBO
Regional
Sun TV
Gemini TV
Asianet
Udaya TV
Zee Marathi
Zee Bangla
Peak
time
Peak rate
30 sec
INR
Peak adult
audience
(000s)
30 sec peak
adult CPT
INR
1800-2400
210,000
31,504
6.7
1800-2400
1800-2400
1800-2400
1800-2400
240,000
270,000
205,000
150,000
19,524
19,154
16,314
9,540
12.3
14.1
12.6
15.7
1800-2400
1800-2400
1800-2400
1800-2400
1800-2400
1800-2400
18,000
12,000
4,500
9,000
9,000
4,180
3,022
2,518
614
767
4.3
4.0
1.8
14.7
11.7
1800-2400
1800-2400
1800-2400
6,000
6,000
3,600
2,059
1,678
1,316
2.9
3.6
2.7
1800-2400
1800-2400
6,000
4,500
1,589
1,036
3.8
4.3
1800-2400
1800-2400
1800-2400
1800-2400
1800-2400
24,000
27,000
24,000
27,000
21,000
8,589
8,000
7,310
861
912
2.8
3.4
3.3
31.4
23.0
1800-2400
1800-2400
1800-2400
1800-2400
1800-2400
1800-2400
60,000
37,600
30,000
18,000
27,000
18,000
7,974
4,579
1,771
2,817
4,355
2,766
7.5
8.2
16.9
6.4
6.2
6.5
Source: TAM, Nielsen, Media Express, MAP
Average CPT (all commercial channels): INR 8.9
87
INDIA: TELEVISION
Channel
Terrestrial
DD1
Star Plus
Colors
Zee TV
Sony Ent. TV
News
Aaj Tak (Hin)
Star News (Hin)
India TV (Hin)
NDTV 24x7 (Eng)
Tmes Now (Eng)
Music & lifestyle
MTV
9XM
ZOOM
Information
Discovery
National Geographic
Movies
Set Max
Zee Cinema
Star Gold
Star Movies
HBO
Regional
Sun TV
Eenadu TV
Asianet
TV9 Kannada
Zee Marathi
Zee Bangla
2009
Individuals
Adults
8.7
8.1
15,478
5.0
4.9
4.3
2.1
4.9
4.9
4.2
2.1
27,070
27,701
21,071
4,558
0.6
0.5
0.5
0.1
0.1
0.1
0.7
0.5
0.5
0.1
0.1
0.1
4,120
675
992
1,003
0.4
0.4
0.3
0.4
0.4
0.3
941
1,113
611
0.4
0.2
0.4
0.2
644
267
3.6
2.7
1.7
0.3
0.2
3.7
2.7
1.7
0.2
0.2
3,295
2,964
2,042
1,214
1,050
3.9
1.0
0.8
0.3
1.2
0.7
4.2
1.0
0.7
0.4
1.3
0.8
9,167
2,407
4,274
314
5,342
3,765
Source: TAM, Nielsen, Media Express, ad revenues
88
Ad revenue
2009
INR (mill)
381
INDIA: TELEVISION
Programme (all India)
L/T Idbi Cup-09 T20 Sl/Ind (Cricket)
L/T Dlf Ipl2 T20 Csk/Rcb-Pe (Cricket)
L/T Herohonda-09 5 ODI Aus/Ind (Cricket)
L/T Royalstag-09 T20 2 Sl/Ind (Cricket)
L/T Herohonda-09 4 Odi Aus/Ind (Cricket)
L/T Karbonn-09 4 Odi Sl/Ind (Cricket)
HFF Border
HFF Blackmail
Krazzy Kiya Re
Astitva-Ek Pehchaan
Programme (all India - cable & satellite)
L/T Dlf Ipl2 T20 F Dc/Rcb-Jb (Cricket)
Yeh Rishta Kya Kehlata Hai
Balika Vadhu
Dance India Dance-Gf
Bidayi
15th Annual Star Screen Award
Saregamapa Lil Champs-09 Gf
Saregamapa Challenge 2009 Gf
Dance India Dance-2
Shree/Betiyann Ghar Ki Lakshmi
Source: TAM, Nielsen, Media Express
89
Channel
DD1
Set Max
DD1
Neo Cricket
DD1
DD1
DD1
DD1
DD1
DD1
Adult
TVR
5.3
5.0
5.4
4.6
4.8
4.5
3.7
3.7
3.6
3.5
Set Max
Star Plus
Colors
Zee TV
Star Plus
Star Plus
Zee TV
Zee TV
Zee TV
Zee TV
10.0
4.4
4.3
4.1
4.1
3.9
3.8
3.8
3.6
3.3
INDIA: TELEVISION
Top ten television
advertisers (1H 2010)
Advertiser
Hindustan Unilever
Reckitt Benckiser
Coca-Cola
ITC
Procter & Gamble
PepsiCo
Cadbury
Smithkline Beecham
L’Oréal
Colgate-Palmolive
Source: TAM
categories (1H 2010)
Category
Toiletries
Social ads
Carbonated soft drinks
Mobile phone services
Shampoos
DTH service providers
Mobile phones
Milk
Life insurance
Washing powders/liquids
% share
of market
5
3
3
3
3
2
2
2
2
2
Source: TAM
Top ten television
owners (2009)
Owner
Zee Network
Star TV Network
Network 18
Prasar Bharti
Sun Network
ETV Network
SET India Network
NDTV Network
Asia Network
TV Today Network
TV revenue
INR (mill)
42,485
38,765
33,920
20,400
20,174
12,674
9,113
6,779
4,930
4,736
Note: Monitored spends corrected to market operating rates.
90
INDIA: NEWSPAPERS
NEWSPAPERS
Newspapers
Leading titles
English dailies
The Times of India
Hindustan Times
The Hindu
The Telegraph
Deccan Chronicle
DNA
The Economic Times
Mumbai Mirror
The Tribune
The New Indian Express
Hindi dailies
Dainik Jagran
Dainik Bhaskar
Hindustan
Amar Ujala
Rajasthan Patrika
Punjab Kesari
Navbharat Times
Prabhat Khabar
Nai Dunia
Hari Bhoomi
Other dailies
Malayala Manorama
Lokmat
Daily Thanthi
Mathrubhumi
Ananda Bazar Patrika
Eenadu
Gujarat Samachar
Dinakaran
Sakshi
Daily Sakal
Adult
readership
(000s)
7,471
3,737
2,077
1,209
1,088
824
785
758
567
559
16,393
14,174
11,985
8,891
6,941
3,414
2,650
1,893
1,714
1,437
9,962
7,595
7,290
6,690
6,063
6,032
5,220
5,167
5,106
4,448
Source: IRS Q2 2011
91
INDIA: NEWSPAPERS
Top ten newspaper
advertisers (2009)
Advertiser
Pantaloons Retail
Tata Motors
LG Electronics
Maruti Udyog
Planman Consultant
SBI (State Bank of India)
Samsung
General Motors
Bharat Sanchar Nigam
Nokia
INR (mill)
2,162.4
1,864.0
1,849.0
1,541.0
1,371.0
1,361.0
1,265.7
1,017.4
863.7
855.8
Source: TAM, Nielsen, MAP, ad expenditure
categories (2009)
Category
Educational institutions
Social ads
Property
Independent retailers
Cars/4x4s
Financial
Corporate/brand image
Events
Travel/tourism
Coaching centres
INR (mill)
24,033
24,005
14,869
14,750
13,942
6,758
6,442
5,937
5,548
5,218
Top ten newspaper
owners (2009)
Owner
Bennett Coleman
The Hindustan Times
Dainik Bhaskar Group
Jagran Prakashan
ABP
Indian Express Newspapers
Sakal Paper
Ushodaya Enterprises
Kasturi & Son
Rajasthan Patrika
Newspaper revenue
INR (mill)
79,131
27,825
21,853
16,443
9,997
7,846
7,574
7,528
7,077
5,908
92
INDIA: MAGAZINES
MAGAZINES
Magazines
w=weekly f=fortnightly m=monthly
q=quarterly
Titles
Women's
Meri Saheli (m)
Grehlakshmi (m)
Grih Shobha (Hin) (f)
Femina (f)
Film
Filmfare (m)
Stardust (Eng) (m)
General interest
India Today (Eng) (w)
India Today (Hin) (w)
Readers Digest (m)
The Week (w)
Business
Business Today (f)
Sport
Cricket Samrat (m)
Competition
Pratiyogita Darpan (m)
General Knowledge Today (m)
Competition Success Review (m)
Children
Champak (Hin) (f)
Other
Saras Salil (f)
Malayala Manorama (w)
Kumudam (w)
Vanitha (m)
Nirogdham (q)
Adult
readership
(000s)
1,174
1,010
1,008
339
366
342
1,724
1,144
998
396
333
1,213
2,154
977
654
873
2,039
1,393
1,066
764
763
Source: IRS Q2 2011
93
INDIA: MAGAZINES
Top ten magazine
advertisers (2009)
Advertiser
Hindustan Unilever
L’Oréal
SBI (State Bank of India)
Samsung
Hero Honda
Ponds
Pantaloons Retail
ITC
Raymond
Lakme Lever
INR (mill)
235.9
139.4
130.7
126.7
104.9
93.7
85.1
80.0
73.8
73.5
categories (2009)
Category
Retailers
Cars/4x4s
Corporate/brand image
Publications/books
Watches
Jewellery
Readymade garments
Branded jewellery
Travel/tourism
INR (mill)
676.3
461.4
438.3
436.3
331.3
325.1
318.9
310.7
280.8
264.2
Top ten magazine
owners (2009)
Owner
Living Media
Hathway Investments
ABP
Bennett Coleman
The Malayala Manorama Co.
Delhi Press Patra Prakashan
Magna Publishing
Business India Pub.
Chitralekha Group
Jet Airways
Magazine revenue
INR (mill)
3,141.6
1,034.1
1,011.5
872.6
690.7
604.6
350.5
324.6
295.6
273.2
Source: TAM Nielsen, Media Express, ad revenues
94
INDIA: RADIO
RADIO
Source: IRS Q1 2010
Source: IRS Q1 2010
Source: IRS Q1 2010
Costs/audiences (2009)
Station
National
Primary Channel
AIR FM
AIR FM Gold
AIR FM Rainbow
Vividh Bharati
BBC World Service
Gyandarshan/Gyanvani
Main regional
Radio City FM
Radio Mirchi FM
Red FM
Suryan FM
Big FM
HT Fever
Go FM/Radio One
Amar FM
Power FM
(30 sec)
audience
adult CPT
INR
(000s)
INR
Type
Peak
time
general
general
general
general
general
news
general
0700-0800
0700-0800
0700-0800
0700-0800
0700-0800
0700-0800
0700-0800
-
14,258
7,930
2,155
6,917
13,687
2,083
239
-
music
music
music
music
music
music
music
music
music
0700-1100
0700-1100
0700-1100
1600-1900
0700-1100
0700-1100
0700-1100
1900-2300
1900-2300
6,000
14,000
6,500
2,700
12,000
700
2,000
500
500
4,800
17,069
8,069
3,158
9,608
1,138
868
630
701
1.3
0.8
0.8
0.9
1.2
0.6
2.3
0.8
0.7
Average CPT (all commercial stations): INR 1.0
95
INDIA: RADIO
Top ten radio
advertisers (2009)
Advertiser
Vodafone
Hindustan Unilever
Tata Teleservices
Pantaloons Retail
Life Insurance Corp. of India
Lufthansa
Ministry of Health & Family Welfare
Bharti Airtel
LG Electronics
Idea Cellular
Radio expenditure
INR (mill)
240.4
188.4
179.5
155.4
139.1
137.8
132.4
122.7
122.0
119.5
categories (2009)
Category
Social ads
Property
Insurance
Jewellery
Airlines
Election campaigns
Publications/books
Alcohol
Radio expenditure
INR (mill)
913.2
628.5
444.9
302.5
253.0
249.3
247.5
224.0
216.5
175.3
Top ten radio
owners (2009)
Radio revenue
INR (mill)
5,517.0
1,529.3
1,130.8
629.5
590.6
368.0
317.4
238.8
181.0
114.1
Owner
Entertainment Network
South Asia FM
Radio Mid-Day West India
Reliance Media World
Music Broadcast
Synergy Media Entertainment
Ht Media
Friends FM
Clear Media India
India Radio Ventures
96
INDIA: OUTDOOR
OUTDOOR
Number of outdoor sites: 50,000
Note: In larger cities.
Size and cost of sites
Cost per panel
per month INR (mill)
0.3-0.5
0.5-1.0
0.8-1.0
1.0-1.2
Size of display
30x20
40x20
50x20
60x20
Top ten outdoor
advertisers (2009)
Advertiser
Airtel
Hutch/Vodafone
Uninor
Reliance Group
ICICI Group
Idea Cellular
Aircel
Zee TV
Star TV
Sony
Top ten outdoor
contractors (2009)
Outdoor expenditure
INR (mill)
1,250
1,000
900
850
800
650
550
350
300
240
categories (2009)
Category
Mobile communications
Banking
Channels
Insurance
Mutual funds
Mobile handsets
Cars
Motorcycles
Cement
Soft drinks
Outdoor expenditure
INR (mill)
4,000
1,500
1,500
900
800
750
600
500
250
200
97
Contractor
Selvel
Vantage
Pioneer
Times OOH
Selvel Publicity
Zenith Outdoors
Bright Outdoors
Roshan Publicity
Prakash Arts
Chitra Publicity
INDIA: CINEMA
CINEMA
per week: INR 2,000
national campaign: 200-250
Trend in admissions
2002
2003
2004
2005
2006
2007
2008
2009
Admissions
(mill)
3,200
3,420
3,591
4,200
4,500
5,000
6,000
8,000
Age
16-24
25-34
35-49
50+
Sex
Male
Female
%
30
45
20
5
%
60
40
Gross takings
INR (mill)
2,000
1,200
1,100
800
700
700
650
600
500
500
Film
3 idiots
Kaminey
Love Aj kal
New York
Dev D
Paa
Raaz: The Mystery Continues
Wanted
Ajab Prem Ki Ghazab Kahani
Wake Up Sid
98
INDIA: CINEMA
Top ten cinema
advertisers (2009)
Advertiser
PepsiCo
UB Group
Nokia
Airtel
Samsung
Reliance
Maruti
LG Electronics
Seagrams
Castrol
Top cinema
Cinema expenditure
INR (mill)
70
40
40
35
25
20
20
20
15
15
Category
Telecoms
Auto
Alcohol
Durables
Cinema expenditure
INR (mill)
70
65
50
50
Top cinema
owners (2009)
Owner
INOX
PVR
Adlabs
Shringar
Cinemax
FUN
Wave
DT
Top cinema
sales houses (2009)
Cinema revenue
INR (mill)
3,000
2,500
1,500
850
700
700
400
400
Sales house
Interactive
Salvos
Orienta
Dimples
99
Cinema revenue
INR (mill)
300
250
240
200
INDIA: INTERNET
INTERNET
Typical monthly cost of internet access: INR 700-800
Total
Per day
Adults
78
Keyword
Gmail
Youtube
Yahoomail
Orkut
Source: IRS Q1 2010
Cost of display ads
Indian Railways
Yahoo
Google
Rediff mail
Facebook
Rediff
Type
INR
Banner
100
Pop-up
100
Streaming video
300
E-Dm
2,000
Social networking
50
Text link
60
Sponsorship
500,000
Innovation
300
Rich media ads
250
Age
15-24
25-34
35-44
45-54
55+
Sex
Male
Female
%
38
39
15
6
2
%
70
30
Source: IRS Q1 2010
100
INDIA: INTERNET
Site
Google
Yahoo!
Facebook
Microsoft
Rediff
Ask Networks
Timesintenet
India Railways
Network 18
Naukri
Unique visitors
per month
37,105
28,655
18,614
18,244
10,516
10,081
8,327
8,243
7,697
5,474
Search engine
Google
Yahoo!
Bing
Searches
per month
37,105
28,655
18,244
Source: Comscore
Source: Comscore
Top internet
advertisers (2009)
categories (2009)
Advertiser
Nokia
HP
Samsung
Cisco
IBM
Dell
Makemytrip
Category
INR (mill)
Online publishers
1,075
IT/telecoms
688
BFSI
645
FMCG
473
Auto
387
Consumer durables
344
Education
344
Electronic media
172
90
Others
86
Print media
101
INDIA: MEDIA REACH/OVERALL
MEDIA REACH
Newspapers
Magazines
Radio
Cinema
Internet
Daily
44.3
18.2*
4.2*
13.9
0.9
Weekly
54.3
37.2**
10.0*
18.9
0.3
1.7
Monthly
56.0
20.1
3.0
2.4
Source: IRS Q1 2010
* Average-issue readership ** Total readership
OVERALL
Top ten overall
advertisers (2009)
categories (2009)
Media expenditure
Advertiser
INR (mill)
Hindustan Unilever
14,279
LG Electronics
2,596
Reckitt Benckiser
2,594
Bharti Airtel
2,468
Pantaloons Retail
2,245
Procter & Gamble
2,219
Samsung
2,215
Tata Motors
2,162
Bharat Sanchar Nigam
2,104
PepsiCo
2,098
Category
FMCG
Education
Telecoms
Services
Auto
Financial services
Social messages
Durables
Real estate
Retail
Top ten media
owners (2009)
Owner
Bennett Coleman
Zee Network
Star TV Network
Network 18
The Hindustan Times
Dainik Bhaskar Group
Sun Network
Prasar Bharti
Jagran Prakashan
ETV Network
Media revenue
INR (mill)
87,651
42,485
38,765
33,920
28,173
22,246
21,809
20,400
16,501
12,674
102
Media expenditure
% of total
31
13
9
8
7
5
4
4
3
3
INDONESIA: ECONOMIC DATA
INDONESIA
ECONOMIC DATA
1 US$ =
2003
2004
9,090.4 Rp at 2010 rate
2005
2006
2007
2008
2009
2010
3,339
20.4
4,445
6.4
3,951
18.3
4,822
8.5
4,949
25.3
5,440
12.8
5,604
13.2
5,990
10.1
6,423
14.6
6,423
7.2
15.0
20.0
17.6
21.5
21.8
23.9
24.4
26.0
27.6
27.6
367.3
489.0
434.6
530.4
544.4
598.4
616.5
658.9
706.6
706.6
Gross Domestic Product (Rupiah trillion)
at current prices
% change
at 2010 prices
% change
2,014
10.5
3,557
3.6
2,296
14.0
3,817
7.3
2,774
20.8
4,178
9.5
Gross Domestic Product per capita (Rupiah million)
at current prices
at 2010 prices
9.4
16.6
10.6
17.6
12.7
19.1
at current prices
at 2010 prices
221.5
391.3
252.6
419.9
305.2
459.6
at current prices
at 2010 prices
1.0
1.8
1.2
1.9
1.4
2.1
1.7
2.2
1.9
2.4
2.4
2.6
2.7
2.9
3.0
3.0
213.7
216.4
219.2
222.0
224.7
227.4
230.0
233.0
60.1
6.2
66.4
10.4
75.1
13.1
81.9
9.1
91.0
11.0
93.6
2.8
100.0
5.1
0.63
0.60
0.59
0.59
0.57
0.57
0.61
15.9
4.9
17.9
4.2
19.0
9.1
19.5
7.6
14.7
11.5
21.6
13.8
Population
Millions
2010=100
% change
56.6
6.7
0.55
at current prices
at 2010 prices
38.2
29.5
31.0
23.3
103
INDONESIA: ADVERTISING EXPENDITURE
Advertising expenditure in Rupiah billion at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
4,730
5,897
7,973
11,017
14,429
16,714
19,703
23,450
28,013
32,118
39,070
Newspapers
1,278
1,728
2,335
2,976
3,999
4,637
5,717
7,473
9,661
11,841
14,137
Magazines
290
405
506
630
768
848
872
958
1,175
1,252
1,382
TV
2,713
3,331
4,612
6,442
8,508
9,786
11,352
12,688
14,488
16,451
20,737
Radio
180
230
289
344
428
547
595
871
1,084
810
890
0
269
0
202
0
232
0
625
0
725
11
884
12
1,150
4.1
16
1,437
6.4
16
1,581
7.7
17
1,739
8.8
18
1,895
9.9
Advertising expenditure in Rupiah billion at constant 2010 prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
11,113
12,426
15,021
19,460
23,990
25,171
26,226
28,618
30,794
34,329
39,070
Newspapers
3,003
3,642
4,399
5,256
6,648
6,984
7,610
9,120
10,620
12,656
14,137
Magazines
681
854
953
1,114
1,277
1,277
1,161
1,170
1,291
1,338
1,382
TV
6,374
7,019
8,688
11,379
14,146
14,738
15,111
15,485
15,926
17,584
20,737
Radio
423
485
545
607
712
823
792
1,063
1,192
866
890
0
632
0
426
0
437
0
1,104
0
1,205
17
1,331
16
1,531
5.4
19
1,754
7.8
18
1,738
8.4
19
1,858
9.4
18
1,895
9.9
Source: AC Nielsen Adquest Millenium (newspapers, magazines, television, radio),
ZenithOptimedia estimates (other media)
Notes:
2. After discounts, estimated at the following levels: 30% for newspapers, magazines and
radio; 45% for television; 20% for cinema and internet; no discounts for outdoor
3. Includes classified advertising
5. Internet includes display, classified and search
Tobacco: Can only advertise between 2130 and 0500. Ads should not show
children, cigarette packs or smoking scenes, and must include health warnings.
Alcohol: Banned.
Pharmaceutical: Ads must be cleared by the Health Department and Censor Board.
Children's: Ads must be cleared by the Health Department and Censor Board.
104
INDONESIA: POPULATION
POPULATION
Capital city
Language
Currency
Jakarta
Bahasa Indonesia
Rupiah (Rp)
Population by age
14-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
3,632
18,262
17,561
13,051
11,996
6,500
1,249
72,251
Female
(000s)
3,973
18,616
17,758
13,720
11,506
6,436
711
72,720
Total
(000s)
7,605
36,878
35,319
26,771
23,502
12,936
1,960
144,971
Source: PT Roy Morgan Research, Jakarta 2009
Population by status
AB
C1
C2
D
E
cannot say
Total
Male
(000s)
7,608
10,500
25,717
16,777
11,388
262
72,252
Female
(000s)
7,702
10,773
24,536
15,820
13,606
283
72,720
Total
(000s)
15,310
21,273
50,253
32,597
24,994
545
144,972
AB = household expenditure above Rp 1.75m per month
C1 = household expenditure between Rp 1.25m - Rp 1.75m per month
C2 = household expenditure between Rp 0.8m - Rp 1.25m per month
D = household expenditure between Rp 0.6m - Rp 0.8m per month
E = household expenditure below Rp 0.6m per month
105
INDONESIA: TELEVISION
TELEVISION
Total population 14+: 144,971,000
Total population 14+ with access to TV: 137,797,000 (95.1%)
Colour television
VCD player
Portable combined CD/cassette/radio
DVD player
Personal CD/cassette/radio (eg. Walkman)
Other audio/stereo system (eg. CD, turntable, etc.)
MP3 Player
Surround soundsystem
A camera valued over Rp 1 juta - digital camera
iPod
A camera valued over Rp 1 juta - film camera
Video cassette recorder
Digital radio
DVD recorder
Digital video camera
Minidisc player
Electrical musical instrument (eg. guitar, keyboard)
Video tape camera
%
92.6
57.4
44.7
27.1
12.7
9.0
7.1
5.8
5.0
3.4
2.0
1.7
1.4
1.1
0.9
0.9
0.5
0.5
0.4
0.2
No TV licence
Average
Rp
200,000
200,000
200,000
200,000
Cable (analogue)
Cable (digital)
DTH (analogue)
DTH (digital)
106
Main channels
Channel
Commercial
ANTV
SCTV
TRANS TV
IVM
RCTI
TRANS7
TPI
GTV
TVONE
METRO
TVRI
Technical
penetration
(%)
Daily
hours of
transmission
Ads
per
week
56.3
75.9
73.6
78.0
77.7
73.6
77.9
72.3
70.1
58.9
75.0
22
21
21
24
24
21
24
24
24
24
18
4,781
6,766
6,782
5,203
7,174
6,834
5,851
5,498
3,846
2,700
492
Source: Arianna - AGB Nielsen Media Research
Note: Transmission hours are being reduced due to government-led electricitysaving drive.
Cost/audience
Channel
RCTI
SCTV
IVM
TPI
TRANS TV
TRANS7
METRO
TVONE
GTV
ANTV
Peak
time
1800-2200
1800-2200
1800-2200
1800-2200
1800-2200
1800-2200
1800-2200
1800-2200
1800-2200
1800-2200
Peak rate
30 sec
Rp (000s)
20,521
20,679
20,664
20,009
21,432
16,670
14,190
17,432
15,868
18,389
Peak adult
audience
(000s)
1,351
1,284
1,155
565
1,048
551
193
410
361
424
30 sec peak
adult CPT
Rp (000s)
15.2
16.1
17.9
35.4
20.5
30.3
73.5
42.5
44.0
43.4
Average CPT (all commercial channels): Rp 25,314
107
Channel
Commercial
RCTI
SCTV
TRANS TV
IVM
TPI
TRANS7
GTV
ANTV
TVONE
METRO
2009
Individuals
Adults
17.7
16.1
14.5
13.7
8.9
8.9
6.5
5.6
5.6
2.4
17.5
15.9
15.1
14.3
8.7
8.7
5.6
5.6
6.3
2.4
Programme
Publicity Stunt Limbad spc 20
The Master Prediksi Pilpres In
Cinta Fitri (season 3)
Termehek Mehek Sps Tahun Baru
Happy Family Me Vs Mom spc ult
AFC acq: Indonesia vs Australia
Termehek Mehek
9s Spiderman 3
AFC acq: Indonesia vs Kuwait
Indonesian Movie Awards
Channel
RCTI
RCTI
SCTV
TRANS TV
TRANS TV
RCTI
TRANS TV
TRANS TV
RCTI
RCTI
108
Adult
TVR
10.9
9.8
8.9
8.8
8.6
8.3
8.0
8.0
7.9
6.9
Ad revenue
2009
Rp (mill)
4,662,895
4,261,572
4,510,179
3,384,636
3,986,990
3,299,148
3,866,447
3,535,614
2,664,886
2,177,995
Top ten television
advertisers (2009)
Advertiser
Unilever
Wings
Indofood
Danone
Djarum
Nestlé
Gudang Garam
Coca-Cola
Procter & Gamble
Telkomsel
categories (2009)
TV expenditure
Rp (mill)
3,959,539
1,138,482
876,082
785,596
574,464
572,277
438,553
424,567
410,714
393,119
TV expenditure
Category
Rp (mill)
Communication equipment & services 2,359,109
Clove cigarettes
1,570,525
Hair care
1,443,409
Government/political orgs.
1,357,641
Facial care
1,102,909
Phonelines/chatlines
1,092,238
Snacks
1,044,351
Laundry detergents
958,660
Coffee & tea
686,479
Fruit & vegetable juices
661,905
Source: NMR - Adquest Millenium 2009
Top ten television
owners (2009)
Top ten television
sales houses (2009)
Owner
MNC Group
Para Group
Bakrie Media
SCN
IVM Media
Metro Group
JAK TV
PRO TV
Deli
Space Toon
TV revenue
Rp (mill)
12,516,332
7,809,327
6,200,500
4,658,134
3,384,636
2,177,995
352,738
260,087
252,529
228,481
Sales house
Rajawali Citra Televisi
Televisi Transformasi
Surya Citra Televisi
Televisi Pendidikan
Global TV
Cakrawala Andalas Televisi
Indosiar Visual Mandiri
TRANS7
TVONE
METRO TV
109
TV revenue
Rp (mill)
4,662,895
4,510,179
4,261,572
3,986,990
3,866,447
3,535,614
3,384,636
3,299,148
2,664,886
2,177,995
INDONESIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily R=Regional N=National
Adult
B/W
B/W
Colour
Title
(000s)
(000s)
Rp (000s) Rp (000s) Rp (000s)
Pos Kota (d, R)
600
624
69,552
111.5
90,720
Kompas (d, N)
519
1,044
234,360
224.5
355,320
Jawa Pos - Surabaya (d, R)
450
1,579
174,636
110.6
277,830
Media Indonesia (d, R)
315
127,008
185,220
Lampu Merah (d, R)
275
66,150
79,380
Seputar Indonesia (Sindo) (d, R)
270
111,132
168,021
Suara Merdeka - Semarang (d, R)
261
445
127,575
286.7
170,100
Warta Kota (d, R)
216
551
72,765
132.1
95,256
Pikiran Rakyat - Bandung (d, R)
205
310
102,060
329.2
145,800
Republika (d, R)
180
119,070
164,052
Non Stop (d, R)
175
24,948
24,948
Top Skor (d, R)
170
256
77,760
303.8
116,640
Tribun Jabar (d, R)
162
77,760
90,720
Kedaulatan Rakyat (d, R)
150
224
49,248
219.9
90,720
Berita Kota (d, R)
147
411
58,212
141.6
76,734
Surya (d, R)
146
286
62,370
218.1
74,844
Koran Tempo (d, R)
110
151
47,310
313.3
83,220
Waspada - Medan (d, R)
106
34,214
93,312
Pos Metro Medan (d, R)
92
99
28,350
286.4
45,360
Bali Pos - Bali (d, R)
89
168
56,160
334.3
112,320
Fajar-Ujung Pandang (d, R)
80
84
68,040
810.0
102,060
Banjarmasin Post (d, R)
75
82
51,030
622.3
102,060
Kaltim Post (d, R)
73
174
54,432
312.8
90,720
Sumatera Ekspres - Palembang (d, R)
67
79,380
113,400
Riau Pos - Pekanbaru (d, R)
65
87
61,425
706.0
94,500
Radar Banyumas (d, R)
65
362
52,164
144.1
79,380
Pontianak Post (d, R)
55
84
56,700
675.0
83,916
Radar Malang (d, R)
55
81
49,896
616.0
63,504
Radar Bogor (d, R)
45
312
54,432
174.5
99,792
Gala Media (d, R)
33
96
34,992
364.5
51,030
Average CPT (B/W): Rp 218,837
110
INDONESIA: NEWSPAPERS
Top ten newspaper
advertisers (2009)
categories (2009)
Advertiser
Rp (mill)
Astra Honda
439,526
Indomobil Group
366,909
Yamaha Motor Kencana
294,995
Telkomsel
243,541
Indosat
127,468
Nokia
117,155
Telkom
113,713
Kramayudha Tiga Berlian
111,517
Bank Mandiri Group
110,451
Astra Daihatsu
104,305
Category
Rp (mill)
2,212,427
Communication equipment & services 1,343,401
Corporate/social services
1,199,976
Motorcycles/scooters/bikes
1,030,091
Real estate
835,595
Banking & finance
720,487
Education
712,855
Media/advertising
708,872
Hotels/restaurants
694,489
Healthcare
569,687
Top ten newspaper
owners (2009)
Top ten newspaper
sales houses (2009)
Newspaper revenue
Owner
Rp (mill)
Jawa Pos Group
7,584,610
Gramedia Group
4,607,147
Media Group
821,631
MNC Group
539,566
PR Group
412,053
Bali Post
380,230
Globe Media
303,652
Berita Pagi
293,399
Investor Daily Indonesia
291,610
Suara Pembaruan
287,870
Sales house
Kompas
Jawa Pos
Media Indonesia
Seputar Indonesia
Sriwijaya Post
Manado Post
Jambi Independent
Radar Lampung
Rakyat Bengkulu
Sumatera Ekspres
111
Newspaper revenue
Rp (mill)
1,931,391
885,048
580,526
539,566
485,222
443,322
439,622
426,591
416,197
410,395
INDONESIA: MAGAZINES
MAGAZINES
Magazines
2w=twice weekly w=weekly
f=fortnightly m=monthly
Title
Sports
Bola (2w)
Tabloid Soccer (w)
Bola Vaganza (m)
Women's
Nova (w)
Nyata (w)
Wanita Indonesia (w)
Kartini (m)
Femina (w)
Communication
Pulsa (f)
SMS (w)
Ponsel (f)
Automotive
Motorplus (w)
Otomotif (w)
Motor (f)
Teenage
Aneka Yess! (f)
Tabloid Gaul (w)
Gadis (f)
Hobbies
Tabloid Koki (2w)
Tabloid Saji (2w)
Gossip
Tabloid Genie (w)
Cek & Ricek (w)
Tabloid Bintang Indonesia (w)
Parenting
Ibu & Anak (m)
Health
Gaya Hidup Sehat (Senior) (w)
News
Tempo (w)
General interest
Intisari (m)
Children
Bobo (w)
Home & decor
Home (f)
Adult
readership Colour
Colour
B/W
(000s)
Rp (000s) Rp (000s) Rp (000s)
Circulation
(000s)
515
328
46
878
96
59,850
30,590
11,760
68.2
122.5
-
626
415
385
165
135
688
178
299
77,805
57,000
50,540
16,250
26,800
113.1
91.3
89.6
57,000
25,270
-
150
150
60
408
353
66,690
24,510
23,940
163.5
67.8
17,955
236
183
30
96
41,230
50,540
9,590
99.9
39,900
35,910
-
180
175
80
194
102
15,400
36,480
18,400
188.0
180.4
-
65
30
126
192
23,275
51,680
184.7
269.2
-
375
300
250
-
46,550
33,060
49,210
-
27,930
35
115
11,200
97.4
-
60
100
23,940
239.4
-
120
142
36,050
253.9
24,850
118
-
10,000
-
-
206
-
13,600
-
13,600
200
-
25,840
-
-
Average CPT (Colour): Rp 124,454
112
INDONESIA: MAGAZINES
Top ten magazine
advertisers (2009)
Advertiser
Unilever
Nokia
Gramedia
Indofood
L'Oréal
Indosat
Astra Honda
Telkomsel
Bank Rakyat
Toyota Astra
Rp (mill)
142,111
28,833
24,288
22,812
21,490
21,097
19,018
18,260
15,556
13,020
categories (2009)
Category
Rp (mill)
Communication equipment & services
150,616
Media/advertising
137,397
99,241
Banking & finance
69,249
Hair care
65,446
Facial care
62,247
Healthcare
59,590
Private vehicles
39,099
39,053
Computer hardware
34,397
Top ten magazine
owners (2009)
Top ten magazine
sales houses (2009)
Owner
Gramedia Group
Femina
MRA Media
Tempo Media
Jawa Pos Group
MNC Group
SCM Media
Kartini
Magazine
SWA Media
Magazine revenue
Rp (mill)
467,476
256,644
237,212
124,582
73,535
56,533
54,121
52,075
52,035
43,370
Sales house
Nova
Tempo
Femina
Nyata
Cosmopolitan
Bola
Otomotif
Gadis
Gatra
Dewi
Magazine revenue
Rp (mill)
147,021
109,037
105,087
59,123
55,730
55,465
35,771
35,032
35,030
33,979
113
INDONESIA: RADIO
RADIO
Number of commercial radio stations: 1,022
Source: PRSSNI
Average daily listening minutes per adult: <60
Source: Roy Morgan Indonesia 2009
Costs/audiences
Station
National
RRI Pro 2 FM/Pro 2 FM
Main regional
Jakarta
I Radio FM (89.7)
Bens FM
Pop FM
M FM
Elshinta FM
Bandung
Rama FM
Ardan FM
Dahlia FM
Oz FM
Cosmo FM
Semarang
Gajah Mada/Gajahmada FM
Imelda/Imelda Kartikasari FM
RCT FM
Surabaya
Wijaya FM
Suara Giri FM
Suzana FM
Merdeka FM
Yogya
Geronimo FM
Bogor
Megaswara FM
Lesmana FM
Kissi FM
Denpasar
Menara FM
Gema Merdeka FM
Medan
Kiss FM
Sikamoni FM
Simphoni FM
Rp (000s)
(000s)
Rp
Type
Peak
time
general
0600-1000/1700-2000
320
163
1,969.2
general
ethnic
dang-dut
general
news
0600-1000/1700-2000
0600-1000/1700-2000
0600-1000/1700-2000
0600-1000/1700-2000
0600-1000/1700-2000
875
495
370
315
1,200
1,339
1,001
1,164
237
160
653.7
494.5
317.9
1,331.9
7,523.5
dang-dut
youth
dang-dut
youth
dang-dut
0600-1000/1700-2000
0600-1000/1700-2000
0600-1000/1700-2000
0600-1000/1700-2000
0600-1000/1700-2000
280
390
220
280
196
905
596
166
59
33
309.6
654.9
1,325.3
4,745.8
6,030.8
general
woman
youth
0600-1000/1700-2000
0600-1000/1700-2000
0600-1000/1700-2000
670
400
300
92
45
37
7,282.6
8,988.8
8,219.2
general
dang-dut
family
general
0600-1000/1700-2000
0600-1000/1700-2000
0600-1000/1700-2000
0600-1000/1700-2000
400
370
460
470
410
279
39
47
976.8
1,328.5
11,794.9
10,000.0
youth
0600-1000/1700-2000
250
63
3,968.3
youth
general
youth
0600-1000/1700-2000
0600-1000/1700-2000
0600-1000/1700-2000
240
150
350
430
40
34
558.8
3,750.0
10,447.8
general
general
0600-1000/1700-2000
0600-1000/1700-2000
385
200
161
59
2,391.3
3,418.8
youth
general
general
0600-1000/1700-2000
0600-1000/1700-2000
0600-1000/1700-2000
360
300
140
113
30
22
3,200.0
10,000.0
6,511.6
114
INDONESIA: RADIO
Station
Makassar
Gamasi FM
Telstar FM
Venus FM
Palembang
Lanugraha FM
Momea FM
Ramona
Rp (000s)
(000s)
Rp
Type
Peak
time
multi
general
family
0600-1000/1700-2000
0600-1000/1700-2000
0600-1000/1700-2000
150
450
312
79
18
20
1,898.7
25,714.3
15,600.0
general
youth
general
0600-1000/1700-2000
0600-1000/1700-2000
0600-1000/1700-2000
250
240
70
60
47
32
4,166.7
5,161.3
2,222.2
Average CPT (all commercial stations): Rp 1,487.6
115
INDONESIA: RADIO
Top ten radio
advertisers (2009)
Advertiser
Santos Jaya Abadi
Tempo Scan Pasific
Unilever
Supra Ferbindo Farma
Excelcomindo
Konimex
Wings
Telkomsel
Natrindo (Axis)
Medifarma Lab
Radio expenditure
Rp (mill)
7,178
7,024
6,541
3,620
3,465
3,263
3,186
2,808
2,732
2,350
Category
Analgesics
Coffee/tea
Vitamins & supplements
Health drinks
Banking & finance
Formal education
Media/advertising
Informal education
Radio expenditure
Rp (mill)
10,454
9,527
6,321
3,747
2,743
2,612
2,332
2,275
2,011
1,988
Top ten radio sales houses (2009)
Sales house
Ardan 105.9 FM
Dahlia 101.5 FM
Rase102.3 FM
Best 102.5 FM
Reks 103.7 FM
Citra 99.4 FM
Maestro 92.5 FM
MGT 101.1 FM
Pitaloka 88.3 FM
DB 90 PLUS 90.8 FM
Radio revenue
Rp (mill)
28,048
21,441
10,003
8,600
5,894
5,715
5,339
4,670
4,090
3,908
116
INDONESIA: CINEMA/INTERNET
CINEMA
per week: Rp 950,000
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Class
A
B
C
D
E
%
26.7
25.8
25.2
16.6
%
49.9
50.1
%
7.6
8.6
56.9
16.0
10.5
Note: Been to the cinema during a 4 week period.
INTERNET
Adult internet users (14+): 8,248,000 (5.7%)
Adult internet users with home broadband (14+): 230,000
Typical monthly cost of internet access: Rp 200,000
117
INDONESIA: INTERNET
Cost of display ads
Type
Showcase ads (top section 300x250)
Leaderboard (top section 665x83)
Centre ads (top section 200x300)
Right ads (280x175)
Headlines ads (338x30x133)
Horizontal ads (875x100)
Right ads 2 (280x175)
Right ads 3 (280x175)
Centre ads 2 (200x300)
Left ads (338x200)
Rate Per Month
IDR (000s)
1,190,475
703,462
327,600
323,700
315,900
315,900
315,900
312,000
304,200
304,200
Source: www.detik.com, homepage rate, 2010
Keyword
facebook
indonesia
fb
lagu
video
google
mp3
yahoo
game
gambar
Source: Google Insights for search Aug 2009-July 2010
Age
16-24
25-34
35-54
55-64
Sex
Male
Female
Class
A
B
C
D
E
%
50.0
25.0
18.0
0.1
%
66.3
33.7
%
20.4
13.6
55.4
4.2
4.3
Note: Of those using the internet at least once a day.
118
INDONESIA: INTERNET
Site
Facebook
Google.co.id
Google.com
Yahoo.com
blogger.com
kaskus.us
youtube.com
wordpress
detik.com
twitter
Source: www.alexa.com, 21 July 2010
Search engine
Google
Yahoo!
bing
Ask Jeeves
MSN
Windows Live
AltaVista
Search
AOL
market share
%
95.94
3.03
0.53
0.38
0.05
0.03
0.01
0.01
0.01
Source: gs.statcounter.com, 2009-2010
119
INDONESIA: MEDIA REACH/OVERALL
MEDIA REACH
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Weekly
95.8
27.2
12.0
15.7
47.6
0.6
2.0
OVERALL
Top ten overall
advertisers (2009)
categories (2009)
Media expenditure
Advertiser
Rp (mill)
Unilever
4,146,655
Wings
1,146,324
Indofood
925,081
Danone
804,876
Astra Honda
684,008
Telkomsel
656,661
Djarum
626,437
Nestlé
596,301
Indosat
510,776
Yamaha Motor Kencana
510,024
Media expenditure
Category
Rp (mill)
3,862,653
3,611,864
1,941,915
Clove cigarettes
1,732,205
Motorcycles/scooters/bikes
1,558,816
Hair care
1,527,289
Banking & finance
1,246,194
Facial care
1,183,276
Media/advertising
1,170,111
Phonelines/chatlines
1,166,912
Top ten sales houses (2009)
Owner
MNC Group
Para Group
Jawa Pos Group
Bakrie Media
SCN
Gramedia Group
IVM Media
Metro Group
Media Group
Gramedia
Media revenue
Rp (mill)
13,112,431
7,809,327
7,584,610
6,200,500
4,658,134
4,607,147
3,399,639
2,177,995
821,631
467,476
Sales house
Rajawali Citra Televisi
Televisi Transformasi
Surya Citra Televisi
Televisi Pendidikan
Global TV
Cakrawala Andalas Televisi
Indosiar Visual Mandiri
TRANS7
TVONE
METRO TV
120
Media revenue
Rp (mill)
4,662,895
4,510,179
4,261,572
3,986,990
3,866,447
3,535,614
3,384,636
3,299,148
2,664,886
2,177,995
JAPAN: ECONOMIC DATA
JAPAN
ECONOMIC DATA
2003
2004
1 US$ = 87.78 JPY at 2010 rate
2005
2006
2007
2008
2009
2010
501.7
0.7
499.7
1.0
507.4
1.1
504.4
0.9
515.5
1.6
512.1
1.5
505.1
-2.0
494.7
-3.4
474.2
-6.1
471.0
-4.8
488.0
2.9
488.0
3.6
3,981
3,958
4,046
4,019
3,968
3,886
3,729
3,704
3,839
3,839
5,780
5,747
5,873
5,833
5,754
5,635
5,402
5,366
5,559
5,559
Gross Domestic Product (¥ trillion)
at current prices
% change
at 2010 prices
% change
490.3
-0.2
486.9
0.1
498.3
1.6
494.8
1.6
Gross Domestic Product per capita (¥ 000s)
at current prices
at 2010 prices
3,853
3,826
3,912
3,885
3,937
3,921
at current prices
at 2010 prices
5,585
5,546
5,677
5,637
5,716
5,693
at current prices
at 2010 prices
43.9
43.6
44.6
44.3
44.8
44.7
45.3
45.1
46.1
45.8
45.2
44.3
42.5
42.2
43.7
43.7
127.3
127.4
127.5
127.5
127.4
127.3
127.2
127.1
100.7
0.0
100.4
-0.3
100.6
0.2
100.7
0.1
102.1
1.4
100.7
-1.4
100.0
-1.0
0.88
0.95
0.95
0.94
0.91
0.86
0.83
8.8
9.1
1.1
0.9
0.7
0.6
-4.5
-5.8
-12.1
-10.8
-0.2
0.4
Population
Millions
2010=100
% change
100.7
-0.3
0.86
at current prices
at 2010 prices
-0.1
0.2
3.9
3.9
121
JAPAN: ADVERTISING EXPENDITURE
Advertising expenditure in ¥ (mill) at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
4,585,700
4,515,300
4,202,600
4,199,200
4,362,500
4,745,400
4,797,900
4,833,400
4,618,200
4,061,400
4,051,300
Newspapers
1,247,400
1,208,700
1,070,700
1,050,000
1,055,900
1,037,700
998,600
946,200
827,600
673,900
639,600
Magazines
436,900
418,000
405,100
403,500
397,000
484,200
477,700
458,500
407,800
303,400
273,300
TV
2,079,300
2,068,100
1,935,100
1,948,000
2,043,600
2,041,100
2,016,100
1,998,100
1,909,200
1,713,900
1,732,100
Radio
207,100
199,800
183,700
180,700
179,500
177,800
174,400
167,100
154,900
137,000
129,900
Outdoor
556,000
547,200
523,500
498,700
505,100
626,900
648,500
663,200
620,400
526,300
501,700
Internet
59,000
73,500
84,500
118,300
181,400
377,700
482,600
600,300
698,300
706,900
774,700
Advertising expenditure in ¥ (mill) at constant 2010 prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
4,468,414
4,533,507
4,161,700
4,169,856
4,332,015
4,726,418
4,726,418
4,800,998
4,800,998
4,033,885
4,051,300
Newspapers
1,215,496
1,213,574
1,060,280
1,042,663
1,048,521
1,033,549
1,033,549
939,857
939,857
669,335
639,600
Magazines
425,726
419,685
401,158
400,680
394,226
482,263
482,263
455,426
455,426
301,345
273,300
TV
2,026,119
2,076,439
1,916,267
1,934,387
2,029,319
2,032,936
2,032,936
1,984,705
1,984,705
1,702,289
1,732,100
Radio
201,803
200,606
181,912
179,437
178,246
177,089
177,089
165,980
165,980
136,072
129,900
Outdoor
541,780
549,406
518,405
495,215
501,570
624,392
624,392
658,754
658,754
522,735
501,700
Internet
57,491
73,796
83,678
117,473
180,132
376,189
376,189
596,276
596,276
702,111
774,700
Source: Dentsu
Notes:
1. After discounts
3. Includes production costs
4. Includes agency commission at an average of 17.5%
5. Magazines include more specialist and local titles from 2005
6. Outdoor includes more types of display from 2005
7. Internet includes mobile ads, banners, text, mailing service e-mail, direct e-mailing,
sponsorship & tie-ups, interstitials, rich media, research, questionnaires,
key-word searching and SEM. Includes production costs from 2005
Tobacco: Banned in all media, except newspapers and magazines. Advertising display
on vending machines allowed in stores.
Alcohol: Industry is self-regulated.
Pharmaceutical: Product ads banned for DTC. OTC medicine allowed, except for in
children's programmes or magazines.
Children's: Industry is self-regulated.
Political: Statements of political values are not restricted, except they must end on
the day before voting and media owners have the right to refuse them. Campaign ads
are not allowed on television and radio, and are restricted in number elsewhere.
122
JAPAN: POPULATION
POPULATION
Capital city
Language
Currency
Tokyo
Japanese
Yen
Population by age (Jan. 2011)
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
8,692
6,541
7,967
9,337
7,908
9,237
12,647
62,329
Female
(000s)
8,263
6,233
7,673
9,143
7,886
9,544
16,947
65,689
Total
(000s)
16,955
12,774
15,640
18,480
15,794
18,781
29,594
128,018
Source: Ministry of Internal Affairs and Communications
Adult status
A
B
C
D
E
F
G
H
I
J
K
Total
Male
(000s)
5,160
1,440
5,070
5,270
3,520
1,510
1,870
11,990
320
2,070
15,120
53,340
Female
(000s)
4,700
170
7,770
3,290
4,650
960
120
4,520
250
1,270
29,400
57,100
Total
(000s)
9,860
1,610
12,840
8,560
8,170
2,470
1,990
16,510
570
3,340
44,520
110,440
Source: Ministry of Internal Affairs and Communications
A = professional and technical worker
B = manager and official
C = clerical and related worker
D = sales worker
E = protective service worker and service worker
F = agricultural, forestry and fishery worker
G = worker in transport and communication
H = production process worker, labourer
I = occupations unable to classify
J = unemployed
K = not in labour force (includes students, homemakers, etc.)
123
JAPAN: TELEVISION
TELEVISION
Colour
DVD
Cable (pass)
Digital satellite dish
IPTV
98.8%
65.6%
85.5%
45.0%
44.6%
53.6%
53.6%
1.7%
TV licence cost (per year): JPY 22,723
Cable (analogue)
Cable (digital)
DTH (digital)
IPTV
Average
JPY
2,500
4,980
2,415-3,980
2,835
Source: Estimated data by Dentsu TV&Entertainment Div. Satellite media office
124
JAPAN: TELEVISION
Main channels
Channel
Non-commercial
NHK
NHK Educational
NHK-BS
Commercial
Kanto area
NTV
TBS
CX
EX
TX
Kansai area
YTV
MBS
KTV
ABC
TVO
Peak rates
Channel
Kanto area
NTV
TBS
CX
EX
TX
Kansai area
YTV
MBS
KTV
ABC
TVO
Satellite
BS nittere
BS asahi
BS-TBS
BSjapan
BSfuji
Animax
Space shower
Kids station
Fox
Movie plus
Nikkei CNBC
MTV japan
Peak
time
Peak rate
15 sec spot
JPY
1900-2300
1900-2300
1900-2300
1900-2300
1900-2300
1,050,000
1,050,000
1,050,000
900,000
1900-2300
1900-2300
1900-2300
1900-2300
1900-2300
720,000
720,000
600,000
720,000
518,000
1800-2200
1800-2300
1400-1600
2000-2200
1800-2200
90,000
100,000
130,000
80,000
110,000
50,000
35,000
30,000
30,000
30,000
35,000
30,000
Source: Dentsu estimates
125
JAPAN: TELEVISION
Programme
FIFA World Cup Japan v. Paraguay
FIFA World Cup Japan v. Paraguay
FIFA World Cup Japan v. Cameroon
FIFA World Cup Japan v. Cameroon
FIFA World Cup Japan v. Netherlands
61st NHK Kouhaku Utagassen Part 2
FIFA World Cup Japan v. Denmark
Vancouver Olympics
61st NHK Kouhaku Utagassen Part 1
FIFA World Cup Japan v. Denmark
Channel
TBS
TBS
NHK
NHK
EX
NHK
NTV
NHK
NHK
NTV
Source: Video Research
Top ten television
advertisers (2010)
Advertiser
Kao
Suntory
Procter & Gamble
Alico
Gree
Kirin Group
Toyota
House Food Corporation
DeNA
Panasonic
TV expenditure
JPY (mill)
51,522
41,965
34,353
25,418
25,266
24,502
23,049
22,755
21,973
20,327
Source: Dentsu
126
Adult
TVR
57.3
53.5
45.5
44.9
43.0
41.7
40.9
36.3
35.7
30.5
JAPAN: TELEVISION
categories (2010)
TV expenditure
JPY (bill)
215.1
210.3
173.1
158.5
109.8
108.1
97.6
95.9
93.7
88.3
Category
Cosmetics/toiletries
Food
Beverages/cigarettes
Information/communications
Pharmaceuticals/medical supplies
Finance/insurance
Automobiles/related products
Food services/other services
Distribution/retail
Hobbies/sporting goods
Source: Dentsu
Top television
owners (2010)
TV revenue
JPY (bill)
3,282.6
2,092.6
1,806.1
2,042.8
740.0
Owner
CX
NTV
TBS
EX
TX
127
JAPAN: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily
Full page
Circulation
B/W
(000s)
JPY (000s)
Title
National dailies
Yomiuri Shinbun
Asahi Shinbun
Mainichi Shinbun
Nihon Keizai Shinbun
Sankei Shinbun
Regional dailies
Chunichi Shinbun
Hokkaido Shinbun
Nishi Nihon Shinbun
Local dailies
Sizuoka Shinbun
Chugoku Shinbun
Kobe Shinbun
Kyoto Shinbun
Nigata Nippo
Shinano Mainichi Shinbun
Kahoku Shinpo
San'yo Shinbun
Minaminihon Shinbun
Hokkoku Shinbun
Kumamoto Nichinichi Shinbun
Fukushima Minpo
Ehime Shinbun
Akita Sakigake
To-o Nippo
Tokushima Shinbun
Kitanihon Shinbun
Oita Godo Shinbun
Miyazaki Nichinichi Shingun
Kanagawa Shinbun
Iwate Nippo
Yamagata Shinbun
Yamanashi Nichinichi Shinbun
Fukui Shinbun
Kochi Shinbun
Shikoku Shinbun
Fukushima Min'yu
Nagasaki Shinbun
San'in Chuo Shinpo
128
Full page
Colour
JPY (000s)
10,021
7,903
3,509
3,015
1,615
47,910
39,855
25,920
20,400
13,950
56,450
47,435
32,692
25,300
16,350
2,707
1,157
793
14,100
7,395
5,985
17,450
8,595
7,185
693
672
557
505
488
487
473
449
357
351
337
301
301
253
251
248
242
221
219
213
212
207
207
207
207
206
201
184
182
4,650
3,810
4,050
3,450
3,450
3,390
3,450
3,225
2,730
3,165
2,865
2,700
2,685
2,700
2,880
2,640
2,655
2,730
2,700
2,070
2,790
2,760
2,610
2,415
2,460
2,430
2,250
2,235
2,310
5,270
4,910
5,050
4,550
4,150
4,090
4,250
4,025
3,180
3,865
3,365
3,050
3,135
3,100
3,330
3,020
3,205
3,130
3,050
2,870
3,240
3,210
3,030
2,965
2,820
2,760
2,600
2,585
2,850
JAPAN: NEWSPAPERS
Newspapers cont.
d=daily
Full page
Circulation
B/W
(000s)
JPY (000s)
Title
Local dailies cont.
Gifu Shinbun
Ryukyu Shinpo
Okinawa Times
Nihonkai Shinbun
Saga Shinbun
Nara Shinbun
Ise Shinbun
Yamaguchi Shinbun
Sports dailies
Sports Nippon Shinbun
Nikkan Sports Shinbun
Hochi Shinbun
Trade
Nikkan Kogyo Shinbun (d)
Nikkei MJ (3/week)
FujiSankei Business i. (d)
Nikkei Sangyo Shinbun (d)
Full page
Colour
JPY (000s)
177
176
171
170
140
125
100
88
2,490
2,670
2,670
2,100
2,070
1,643
1,950
1,140
2,940
3,040
3,040
2,550
2,410
1,958
2,350
1,490
1,710
1,622
1,563
7,547
7,479
6,453
9,947
9,829
8,653
423
244
153
150
4,353
3,150
2,625
5,153
4,250
1,200
3,625
Source: Japan Audit Breau of Circulations (circulation report 2010, Jul-Dec average),
Japan Advertising Agencies Association (newspaper price list 2011, first half),
Media Research Center (media data 2010, second half)
129
JAPAN: NEWSPAPERS
Top ten newspaper
advertisers (2010)
Advertiser
Hankyu Travel International
JTB
Club Tourism International
Suntory
Nihon Chokuhan
NTT-docomo
Kobayashi Pharmaceutical
Nikkei
Kowa
Syougakkan
JPY (mill)
40,410
21,328
18,534
17,010
16,828
12,080
9,882
9,589
9,542
9,132
Source: Dentsu
categories (2010)
Category
Transport/leisure
Distribution/retail
Publications
Food
Classified/other
Education/medical/religion
Real estate
Finance/insurance
JPY (bill)
105.5
67.6
61.2
51.5
41.3
38.3
31.4
30.2
29.8
28.1
Source: Dentsu
130
JAPAN: MAGAZINES
MAGAZINES
Magazines
Circulation
Title
(000s)
General
Monthly The Television (m)
659
Weekly Bunshun (w)
482
Weekly Gendai (w)
401
Weekly Shincho (w)
392
bungei syunjyu (m)
381
Weekly Post (w)
310
Friday (w)
188
SPA! (w)
83
Business
Nikkei Business (w)
239
President (f)
170
Weekly Diamond (w)
106
Toyo Keizai (w)
81
Comics
Shonen Jump (w)
2,876
Shonen Magazine (w)
1,571
Home interest
Kyo no Ryori (m)
542
ESSE (m)
409
Orange Page (f)
312
Thankyou! (m)
312
LEE (m)
246
Women's
Sweet (m)
577
In Red (m)
390
non-no (m)
369
MORE (m)
326
ViVi (m)
303
With (m)
294
Jyosei Seven (w)
278
Spring (m)
254
Weekly Josei Jishin (w)
253
POP TEEN (m)
252
anan (w)
207
CanCam (m)
193
VERY (m)
170
Skawaii! (m)
110
Katei Gaho (m)
104
JJ (m)
87
131
Full page
Colour
JPY (000s)
Full page
B/W
JPY (000s)
1,900
1,850
1,850
1,700
1,640
2,000
2,200
1,400
1,080
1,060
1,000
950
1,200
1,400
900
2,520
1,900
1,300
900
1,670
1,260
1,000
650
3,000
2,300
1,400
900
2,500
2,400
2,500
1,700
2,100
‐
1,600
1,800
‐
1,300
1,600
1,300
2,200
2,500
1,900
2,700
2,150
1,300
2,400
1,400
2,000
2,400
1,800
1,500
2,000
2,300
‐
‐
‐
1,650
1,250
‐
1,150
‐
1,200
‐
‐
1,650
‐
-
JAPAN: MAGAZINES
Magazines cont.
Circulation
Title
(000s)
Men's
Playboy (w)
170
Nikkei Trendy (m)
149
Men's nonno (m)
142
LEON (m)
52
Hobbies
Weekly Golf Digest
205
Car and Driver (m)
180
Nikkei Paso-Com (f)
115
Weekly Ascii (w)
106
Full page
Colour
JPY (000s)
Full page
B/W
JPY (000s)
1,850
1,800
1,500
1,800
1,100
1,000
1,000
-
970
720
1,460
750
630
450
1,007
370
Source: Japan Audit Breau of Circulations ( 2010 Jul - Dec average), Dentsu, JMPA (2010)
132
JAPAN: MAGAZINES
Top ten magazine
advertisers (2010)
Advertiser
JPY (mill)
Chanel
Panasonic
Shiseido
Kao
Sanyoshokai
U-CAN
Parfums Christian Dior
Japan Tobacco
Richemont
Kanebo Cosmetics
3,540.2
3,501.9
3,150.0
2,247.2
2,233.4
2,186.3
1,879.8
1,789.5
1,753.7
1,556.4
Source: Dentsu
categories (2010)
Category
JPY (mill)
Clothing/fashion/accessories
Transport/leisure
Hobbies/sporting goods
Food
Distribution/retail
Education/medical services/religion
61,840
38,060
17,600
16,750
16,250
14,770
14,010
12,120
11,510
9,710
Source: Dentsu
133
JAPAN: RADIO
RADIO
Peak rates
Station
National
TBS
QRR
LFR
Tokyo FM
J-WAVE
Main regional
ABC
MBS
OBC
FM Osaka
FM802
Type
Peak
time
Peak rate
(20 sec)
JPY
AM
AM
AM
FM
FM
0600-0100
0600-0100
0500-0300
0600-0100
0600-0200
100,000
100,000
127,000
100,000
80,000
AM
AM
AM
FM
FM
0600-0100
0600-0100
0600-0200
0700-2400
0600-0200
65,000
65,000
65,000
52,000
52,000
134
JAPAN: RADIO
Top ten radio
advertisers (2010)
Advertiser
Saisyunkan
AC
NTT-docomo
AXA Direct
Suntory
Soka Gakkai
Meiraku
McDonald's
Seven-Eleven
IK
Radio expenditure
JPY (mill)
4,012.8
2,612.3
1,255.6
1,164.5
914.7
864.6
861.7
842.9
769.3
720.7
Source: Dentsu
categories (2010)
Radio expenditure
Category
JPY (mill)
Food
11,520
Transport/leisure
11,370
11,310
10,900
Government/organizations
10,460
Finance/insurance
9,440
8,900
Distribution/retail
8,890
7,900
6,790
Source: Dentsu
135
JAPAN: OUTDOOR/CINEMA
OUTDOOR
Type of display
Roppongi Hills Metro Hat
Omotesando Hills Media Ship
Mallscape
Shibuya 109 Cykinder
GIN Board
New Platinum Board A
Running Billboard Bus
Taxi Rear Window Sticker
Number of
sites
1 board (outside)
1 site
1,220 boards/148 stores
1 board
24 boards
31 boards
1 bus
500 taxis
Cost per panel
per month JPY
40,000,000
100,000,000
50,000,000
26,000,000
31,000,000
7,500,000
6,000,000
3,500,000
Source: Dentsu
CINEMA
Source: Motion Picture Producers Association of Japan
Trend in admissions
2006
2007
2008
2009
2010
Admissions
(mill)
164.6
163.2
160.5
169.3
174.4
Gross takings
JPY (bill)
202.9
198.4
194.8
206.0
220.7
Age
15-19
20-29
30-39
40-49
50-59
60-74
Sex
Male
Female
%
7.5
17.4
17.8
18.7
17.3
21.3
%
47.5
52.5
Source: Japan Productivity Center
136
JAPAN: CINEMA/INTERNET
Gross takings
JPY (bill)
Film
Avatar
Alice in Wonderland
Toy Story 3
Karigurashi no Arrietty
Umizaru 3 The Last Message
Bayside Shakedown 3 - Set the Guys Loose!
Up
One Piece film Strong World
Resident Evil: Afterlife
Pokémon: Zoroark: Master of Illusions
15.6
11.8
10.8
9.3
8.0
7.3
5.0
4.8
4.7
4.2
INTERNET
Adult (15+) internet users: 87,629,000 (78.9%)
Typical monthly cost of internet access: JPY 1,720
Per day
At home
At work
Total
Adults
45
24
69
Keyword
YouTube
mixi
Amazon
Google
Rakuten
AKB48
Nico Nico Douga
Twitter
2channel
Facebook
Age
15-19
20-29
30-39
40-49
50-59
60-64
65+
Sex
Male
Female
Source: Yahoo! Japan, July 2011
Source: Ministry of Internal Affairs
and Communications
137
%
6.9
16.1
20.0
18.6
16.5
8.4
13.4
%
50.9
49.0
JAPAN: INTERNET
Site
yahoo.co.jp
google.com
google.co.jp
rakuten.co.jp
fc2.com
youtube.com
yahooapis.jp
goo.ne.jp
wikipedia.org
amazon.co.jp
Unique visitors
per month (000s)
4,419.8
4,069.8
3,853.5
3,590.9
3,359.6
3,310.3
3,306.3
3,304.8
3,214.7
3,149.9
Search engine
yahoo.co.jp
google.co.jp
google.com
ameba.jp
goo.ne.jp
infoseek.co.jp
wikipedia.org
msn.com
livedoor.jp
excite.co.jp
Page views
per month (000s)
14,103,137
4,189,954
1,574,242
1,048,733
579,728
355,680
313,315
275,920
200,070
173,445
Top ten internet
advertisers (2010)
Advertiser
JPY (mill)
Recruit
5,444.4
Suntory
3,675.0
Panasonic
2,599.7
Honda
2,502.9
Benesse Corporation
2,328.1
Softbank Mobile
2,166.3
Nomura Real Estate Development
1,873.8
NTT Docomo
1,599.6
Citi Cards Japan
1,498.6
Secom Homelife
1,374.9
Source: Dentsu
138
JAPAN: MEDIA REACH/OVERALL
MEDIA REACH
Daily
90.0
45.5
16.9
14.4
19.4
Newspapers
Magazines
Radio
Home internet
Source: NHK Broadcastig Culture Research Institute
OVERALL
Top ten overall advertisers (2010)
Advertiser
Suntory
Kao
Hankyu Travel International
Procter & Gamble
Alico
Panasonic
Toyota
NTT -docomo
Kirin Beer
Kowa
Media* expenditure
JPY (mill)
67,276
49,264
40,737
35,076
33,878
32,114
30,625
30,184
29,323
27,639
Source: Dentsu
* Major media, internet (display), and outdoor
categories (2010)
Media* expenditure
Category
JPY (bill)
Food
288.0
287.9
220.9
217.9
Transport/leisure
211.2
Distribution/retail
182.3
Finance/insurance
153.8
146.0
138.7
131.6
Source: Dentsu Advertising Expenditure in Japan
* Four major media only
139
MALAYSIA: ECONOMIC DATA
MALAYSIA
ECONOMIC DATA
2003
2004
2005
1 US$ = 3.22 Ringgit at 2010 rate
2006
2007
2008
2009
2010
574.4
10.0
632.2
6.2
642.0
11.8
692.5
9.5
740.9
15.4
757.7
9.4
679.7
-8.3
691.0
-8.8
766.0
12.7
766.0
10.9
22.0
24.2
24.2
26.1
27.4
28.1
24.7
25.2
27.5
27.5
178.3
196.3
199.3
215.0
230.0
235.2
211.0
214.5
237.8
237.8
Gross Domestic Product (RM billion)
at current prices
% change
at 2010 prices
% change
418.8
9.3
499.0
8.2
474.0
13.2
556.2
11.5
522.4
10.2
595.6
7.1
Gross Domestic Product per capita (RM 000s)
at current prices
at 2010 prices
16.9
20.2
18.8
22.1
20.4
23.2
at current prices
at 2010 prices
130.0
154.9
147.2
172.7
162.2
184.9
at current prices
at 2010 prices
5.3
6.3
5.8
6.9
6.3
7.2
6.8
7.5
7.5
8.1
8.5
8.7
7.7
7.8
8.5
8.5
24.7
25.2
25.6
26.1
26.6
27.0
27.5
27.8
85.2
1.5
87.7
2.9
90.9
3.6
92.7
2.0
97.8
5.5
98.4
0.6
100.0
2.2
0.96
0.68
0.65
0.67
0.65
0.76
0.78
4.9
1.2
14.9
12.6
12.1
6.2
7.9
7.3
15.8
13.9
Population
Millions
2010=100
% change
83.9
1.0
0.89
at current prices
at 2010 prices
7.8
6.8
21.0
19.2
-21.4
-23.7
140
MALAYSIA: ADVERTISING EXPENDITURE
Advertising expenditure in RM (mill) at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
3,107
3,198
3,471
3,742
4,529
3,544
3,702
4,248
4,754
5,070
5,856
Newspapers
1,866
1,936
2,188
2,365
2,672
2,124
2,097
2,345
2,541
2,606
2,977
Magazines
131
183
158
159
169
125
122
130
122
109
119
TV
936
878
921
994
1,407
1,060
1,209
1,447
1,720
1,910
2,247
Radio
102
120
144
153
169
144
156
195
235
292
330
10
62
11
70
10
50
13
58
14
98
14
77
15
15
103
31
20
112
38
20
116
50
18
135
115
18
165
145
Advertising expenditure in RM (mill) at constant 2010 prices
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
3,221
3,861
3,920
4,175
4,459
5,314
4,040
4,074
4,582
4,862
5,154
5,856
Newspapers
1,856
2,319
2,373
2,632
2,818
3,135
2,421
2,308
2,529
2,598
2,650
2,977
Magazines
131
163
224
190
189
198
143
134
140
125
111
119
TV
1,039
1,163
1,076
1,108
1,184
1,651
1,209
1,330
1,561
1,759
1,942
2,247
Radio
107
127
147
173
182
198
164
172
210
240
297
330
13
75
12
77
13
86
12
60
15
69
16
115
16
88
17
17
113
34
21
121
41
21
118
51
18
137
117
18
165
145
Source: Nielsen Media Research, ZenithOptimedia
Notes:
1. Before discounts to 2004; after discounts from 2005
4. Includes agency commission to 2004; excludes from 2005
5. Outdoor figures are estimated to 2003, and actual from 2004 to include point of
sale and supermarkets. Outdoor monitoring is only partial
6. Internet figures are agency estimates for display/classified/search
Tobacco: Banned.
Alcohol: Banned on TV, radio, and outdoor.
Pharmaceutical: All ads must be approved by the Ministry of Health.
Children: No fast-food ads in children's programming
141
MALAYSIA: POPULATION
POPULATION
Capital city
Language
Currency
Kuala Lumpur
Bahasa (Malay)
Ringgit (RM)
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
4,723
2,664
2,274
1,898
1,546
974
634
14,713
Female
(000s)
4,441
2,535
2,215
1,853
1,492
943
716
14,195
Total
(000s)
9,164
5,199
4,489
3,751
3,038
1,917
1,350
28,908
Female
(000s)
1,346
1,419
1,155
3,535
9
7,464
Total
(000s)
2,669
2,920
2,253
7,068
33
14,943
Source: Economic Planning Unit
Adult status
AB
C1
C2
DE
others
Total
Male
(000s)
1,323
1,501
1,098
3,533
24
7,479
Source: NMR Media Index Q4 2010
AB = managers & professionals
C1 = well-educated non-manual & skilled workers
C2 = skilled & non-manual workers
DE = unskilled & less educated workers
142
MALAYSIA: TELEVISION
TELEVISION
Source: ZenithOptimedia (based on Malaysian peninsular region only)
Source: ZenithOptimedia (based on Malaysian peninsular region only)
Colour
DVD
PVR*
Digital satellite dish*
IPTV *
99.0%
76.0%
5.0%
49.0%
0.5%
Source: Nielsen Media Research
* media owner or service provider
No TV licence fee
DTH (digital)
IPTV
Average
RM
106
199
143
Main channels
Channel
Non-commercial
Astro On Demand
Zhi Zun HD
Cinemax
Playhouse Disney Channel
HBO
HBO HD
Disney Channel
Granada TV
AXN HD
FX HD
National Geographic HD
History HD
Art (Arab TV)
NHK
Eurosport
ESPN HD
Astro Supersport HD
Commercial
TV1
TV2
TV3
NTV7
8TV
TV9
Astro @ 15
Astro Awani
Astro Ceria
Astro Citra
Astro Prima
Astro Ria
Astro Warna
Astro Oasis
Bernama TV
Astro Aec
Astro Hua Hee Dai
Astro Shuang Xing
Astro Wah Lai Toi
Astro Xiao Tai Yang
Celestial Movies
CTI
Jia Yu Channel
Phoenix Chinese Channel
Technical
Daily
penetration
hours of
(%)
transmission
Ad mins
per
week
49
49
49
49
49
49
49
49
49
49
49
49
49
49
49
49
49
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
-
99
99
98
98
85
85
49
49
49
49
49
49
49
49
49
49
49
49
49
49
49
49
49
49
20
24
24
18
20
18
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
1,680
2,016
3,360
2,016
2,240
2,016
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
144
Main channels cont.
Channel
TVB Classic
TVB Entertainment News
TVB Xing He
TVBS Asia
WATV
Al-Jazeera English
Animal Planet
Animax
Asian Food Channel
Astro Tviq
AXN
BBC World News
Bloomberg
Cartoon Network
Cnbc Asia
Cnn
Crime & Investigation Network
Discovery Channel
Discovery Science
Discovery Turbo
Hallmark
Hitz.Tv
E!
History
MTV
National Geographic
Nickelodeon
Star Movies
Star World
Discovery Travel & Living
The Biography Channel
Fox
Astro Vaanavil
Astro Vellithirai
B4u
Chutti TV
Makkal TV
Sun Music
Sun Tv
KBW World
Zee TV
Astro Arena
Technical
Daily
penetration
hours of
(%)
transmission
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
145
Ad mins
per
week
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
504
Main channels cont.
Channel
Astro Supersport
Astro Supersport 2
Astro Supersport 3
Golf Channel
Star Sports
ESPN
ESPN News
Star Sports
Technical
Daily
penetration
hours of
(%)
transmission
49
24
49
24
49
24
49
24
49
24
49
24
49
24
49
24
Ad mins
per
week
504
504
504
504
504
504
504
504
Source: Nielsen Media Research, Malaysia
Cost/audience
Channel
TV1
TV2
TV3
NTV7
8TV
TV9
Astro @ 15
Astro Awani
Astro Ceria
Astro Citra
Astro Prima
Astro Ria
Astro Warna
Astro Oasis
Bernama TV
Astro Aec
Astro Hua Hee Dai
Astro Shuang Xing
Astro Wah Lai Toi
Astro Xiao Tai Yang
Celestial Movies
CTI
Jia Yu Channel
Phoenix Chinese Channel
TVB Classic
TVB Entertainment News
TVB Xing He
TVBS Asia
WATV
Peak
time
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
146
Peak rate
30 sec
RM
5,600
9,600
19,940
7,000
7,000
5,500
3,000
6,000
5,500
3,500
4,500
6,000
3,500
3,500
1,000
5,000
5,500
3,500
8,000
3,500
4,500
3,500
3,500
3,500
5,000
3,500
5,000
3,500
3,500
Peak adult 30 sec peak
audience
adult CPT
(000s)
RM
249
22.5
514
18.7
1,466
13.6
334
21.0
227
30.8
295
18.6
5
600.0
6
1,000.0
31
177.4
11
318.2
114
39.5
131
45.8
10
350.0
34
102.9
3
333.3
58
86.2
112
49.1
5
700.0
109
73.4
1
3,500.0
9
500.0
3
1,166.7
7
500.0
7
500.0
10
500.0
*
48
104.2
17
205.9
6
583.3
Cost/audience cont.
Channel
Al-Jazeera English
Animal Planet
Animax
Asian Food Channel
Astro TVIQ
AXN
BBC World News
Bloomberg
Cartoon Network
CNBC Asia
CNN
Crime & Investigation Network
Discovery Channel
Discovery Science
Discovery Turbo
Hallmark
Hitz.TV
E!
History
MTV
National Geographic
Nickelodeon
Star Movies
Star World
Discovery Travel & Living
Fox
Astro Vaanavil
Astro Vellithirai
B4u
Chutti TV
Makkal TV
Sun Music
Sun TV
Kbw World
Zee TV
Astro Arena
Astro Supersport
Astro Supersport 2
Astro Supersport 3
Golf Channel
ESPN
Peak
time
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
147
Peak rate
30 sec
RM
5,000
3,000
4,000
4,500
3,000
6,500
5,000
5,000
3,000
4,500
5,000
5,000
5,500
5,000
5,000
5,000
4,000
3,000
4,500
5,000
3,000
5,500
3,000
5,500
5,500
5,000
5,000
5,500
3,500
3,000
3,000
3,000
3,000
3,000
3,500
3,500
3,500
4,000
4,500
4,500
4,500
4,500
10,600
audience
adult CPT
(000s)
RM
*
7
428.6
2
2,000.0
7
642.9
2
1,500.0
36
180.6
*
*
13
230.8
*
2
2,500.0
*
10
550.0
1
5,000.0
4
1,250.0
1
5,000.0
12
333.3
4
750.0
3
1,500.0
7
714.3
1
3,000.0
9
611.1
5
600.0
17
323.5
7
785.7
7
714.3
*
*
25
140.0
87
34.5
5
600.0
4
750.0
5
600.0
18
166.7
188
18.6
11
318.2
35
100.0
17
235.3
22
204.5
4
1,125.0
1
4,500.0
*
21
504.8
Cost/audience cont.
Channel
ESPN News
Star Sports
Peak
time
2000-2300
2000-2300
Peak rate
30 sec
RM
10,600
10,600
audience
adult CPT
(000s)
RM
*
13
815.4
* less than 1
Average CPT (all commercial channels): RM69.9
Channel
Commercial
TV1
TV2
TV3
NTV7
8TV
TV9
Astro (total)
Ad revenue
2010
Adults (15+)
2010
RM (mill)
5.6
9.1
24.9
5.2
5.3
6.0
43.9
75.8
296.6
1161.4
472.0
500.5
386.2
293.7
Individuals (4+)
5.2
9.1
25.7
4.9
5.0
7.1
43.0
Source: Nielsen Media Research, Malaysia, Astro Annual Report 2010
Programme
Anugerah Juara Lagu (L)
Anugerah Bintang Popular Bh (L)
Mentor Akhir (L)
Persandingan Kayangan (L)
Anugerah Skrin (Live)
Mentor Raya
Mentor
New Yr.Mega Mov.
My Starz Lg Final
Telemovie Anugerah Sk.
Channel
TV3
TV3
TV3
TV3
TV3
TV3
TV3
TV3
TV3
TV3
148
Adult
TVR
24.0
21.4
18.9
16.5
15.4
14.9
14.0
13.7
13.0
12.9
Top ten television
advertisers (2010)
TV expenditure
RM (mill)
308.7
298.3
200.7
167.2
153.7
140.3
111.8
102.1
81.4
78.3
Advertiser
Procter & Gamble
Unilever
Maxis Communication
Nestlé
GlaxoSmithKline
Colgate Palmolive
L'Oréal
Celcom
Digi Telecommunication
New Zealand Milk
categories (2010)
TV expenditure
RM (mill)
399.1
221.3
201.5
193.1
153.1
149.3
145.9
132.7
108.5
93.8
Category
Women's facial care
Government institutions (local)
Hair shampoo & conditioner
Toothpaste
Infant milk
Laundry detergents
Fast food
Tonics & vitamins
Photography
Top television
owners (2010)
TV revenue
RM (mill)
2,520.1
372.4
293.7
Owner
Media Prima
RTM
Astro (total)
Source: Nielsen Media Research, Malaysia, Astro Annual Report 2010
149
MALAYSIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily 2w=twice weekly w=weekly f=fortnightly
Adult
N=National R=Regional F=Free
B/W
B/W
Colour
Title
(000s)
(000s)
RM
RM
RM
Metro Ahad (w, N)
431
3,434
20,424
5.9
43,000
Sin Chew Jit Poh (d, N)
382
1,191
19,403
16.3
39,500
Harian Metro (d, N)
378
3,113
13,320
4.3
22,320
Mingguan Malaysia (w, N)
372
859
13,992
16.3
27,492
Sinar Harian (d, R)
335
509
13,464
26.5
26,964
The Sun (d, N, F)
300
5,280
12,600
Sunday Star (w, N)
296
1,054
10,878
10.3
14,878
The Star (d, N)
286
1,006
8,000
8.0
12,000
Berita Minggu (w, N)
231
1,132
15,312
13.5
28,812
Kosmo! Ahad (w, N)
176
758
14,520
19.2
28,020
Kosmo! (d, N)
172
832
3,960
4.8
7,460
Utusan Malaysia (d, N)
171
557
3,960
7.1
7,460
Berita Harian (d, N)
161
1,020
23,220
22.8
35,220
China Press (d, N)
161
942
25,920
27.5
39,920
New Life Post (f, N)
136
13,992
27,492
New Sunday Times (w, N)
130
235
13,464
57.3
26,964
New Straits Times (d, N)
109
236
36,040
152.7
48,000
Nanyang Siang Pau (d, N)
105
187
19,080
102.0
30,800
Oriental Daily News (d, N)
104
13,250
22,000
Tamil Nesan Sunday (w, N)
104
137
8,960
65.4
13,312
Red Tomato (w, R, F)
100
7,685
19,610
Guang Ming Daily (d, N)
95
324
19,080
58.9
25,440
Mun Sang Poh (2w, R)
92
5,824
10,400
See Hua Daily News (Sabah & Sar.) (d, R)
76
8,320
12,480
Kwong Wah Yit Poh (d, N)
72
166
4,160
25.1
8,736
Borneo Post (Sabah, Sarawak) (d, R)
66
4,992
9,984
Malaysia Nanban (d, N)
60
257
4,160
16.2
9,152
Malaysia Nanban Sunday (w, N)
60
362
6,240
17.2
9,984
United Daily News (Sarawak) (d, R)
54
1,872
4,680
Tamil Nesan (d, N)
52
82
4,770
58.2
5,565
Utusan Borneo (Sabah & Sarawak) (d, R)
45
12,349
24,698
Utusan Sarawak (d, R)
40
3,468
8,670
Makkal Osai (d, N)
35
98
4,860
6,760
Makkal Osai Sunday (w, N)
35
126
2,376
5,940
Daily Express (Sabah) (d, R)
29
2,376
5,940
New Sabah Times (Sabah) (d, R)
24
2,310
5,775
International Times (Sarawak) (d, R)
24
10,908
21,816
The Edge (w, N)
23
6,966
13,932
Malay Mail (d, N)
20
7,560
10,860
Asia Times (Sabah) (d, R)
19
4,320
7,020
Overseas Chinese Daily News (Sabah) (d, R)
17
3,584
5,600
Financial Daily (d, N)
15
2,419
4,368
Malaysian Reserve (d, R)
15
6,656
10,256
Morning Post (Sabah) (d, R)
9
7,084
10,584
Merdeka Daily News (Sabah) (d, R)
7
6,000
8,640
Average CPT (B/W): RM16.6
150
MALAYSIA: NEWSPAPERS
Top ten newspaper
advertisers (2010)
Advertiser
Giant TMC
Celcom
Tesco
Malayan Banking
Panasonic
Courts Mammoth
TM
Measat Broadcast Network
CIMB Bank
RM (mill)
59.4
44.9
40.5
37.0
36.8
36.4
32.4
25.1
23.0
22.1
Source: Nielsen Adex Report
categories (2010)
Category
Hypermarkets
Universities
Furniture retail
Credit cards
Real estate
Cinema advertising
Department stores
Corporate banking/finance
RM (mill)
125.9
108.3
107.4
100.5
87.1
84.1
77.9
64.2
63.7
63.3
Top newspaper owners (2010)
Owner
NSTP
The Star
Sin Chew Group
Nanyang
See Hua
Utusan
The Sun
Kwong Wah
The Edge
Newspaper revenue
RM (mill)
2,063.5
1,864.1
975.0
555.7
554.6
524.9
198.3
121.0
90.0
151
MALAYSIA: MAGAZINES
MAGAZINES
Magazines
w=weekly f=fortnightly m=monthly bm=bimonthly
Adult
Full page Adult CPT
q=quarterly ba=every 6 months
readership Colour
Colour
a=annually
Circulation
Title
(000s)
(000s)
RM
RM
Automobile
Hypertune (m)
50
4,300
Majalah Kereta (m)
40
1,500
Malaysian Motor Trader (w)
35
4,518
Autocar Asean (m)
30
6,800
Top Gear (m)
30
5,500
Asian Auto
26
4,000
Cars.My (bm)
25
5,000
EVO (m)
25
6,000
F1 Racing (m)
25
5,500
Motor Culture Asia
25
4,800
Auto World (bm)
21
2,300
Octane Magazine
20
6,000
Shift
20
4,000
Bike Trader (w)
15
2,760
8 Cars (m)
12
3,800
EVO Supercars (m)
5,500
Business
Malaysia SME Business Directory (ba)
130
8,000
Dewan Ekonomi (m)
35
2,500
Malaysian Business (f)
25
6,290
The Edge (w)
22
14,878
Smart Investor (m)
21
6,500
Eye Asia (m)
20
4,500
Money Compass (m)
20
4,800
Shanghai (m)
20
4,800
Usahawan Sukses (bm)
20
2,800
Busness Today (m)
17
5,800
Technology Business Review (m)
15
8,000
Yazhou Zhoukan (w)
15
USD 3,500
Business & Financial Monthly (m)
13
4,800
Merket Trend (m)
12
4,500
Marketing (m)
11
5,100
Money Live (bm)
10
5,800
paper Asia (8 issues/year)
5
3,020
Cards/clubs/lifestyle
KL Lifestyle (m)
75
10,000
Conscious Living (bm)
38
4,000
Passions (m)
35
7,500
Lifestyle Behavior (w)
27
4,500
Oxygen (m)
20
3,300
-
152
MALAYSIA: MAGAZINES
Magazines cont.
Adult
Full page Adult CPT
readership Colour
Colour
a=annually
Circulation
Title
(000s)
(000s)
RM
RM
Cards/clubs/lifestyle cont.
Expatriate Lifestyle (m)
19
6,950
Le Prestige (m)
18
7,500
50 Plus (bm)
17
3,800
Good Living (m)
15
7,000
Kunang2 (m)
15
7,000
Society (a)
13
11,742
The Peak (bm)
13
7,200
Kuala Lumpur Sur La Terre (q)
15,000
Cookery
Saji (m)
55
115
2,200
19
Rasa (m)
50
4,000
Oriental Cuisine (m)
30
3,900
Herworld Cookbook (a)
20
4,000
Flavours (q)
10
5,700
Education/children
Dewan Pelajar (m)
130
2,500
Dewan Siswa (m)
110
2,500
Kuntum (m)
100
5,000
Bintang Sin Chew (w)
75
1,760
Arena Komik (f)
55
2,600
Bintang Kecil (f)
55
3,000
Kinderlane (a)
55
4,500
Cahaya Sin Chew (w)
45
3,600
E-Baca (m)
40
2,500
Elemen (bm)
40
2,000
Fokus SPM (m)
40
2,000
GoGo Class (10issues/year)
40
2,000
Campus Plus (m)
35
5,500
Taman Ria Disney (m)
35
2,600
Bulanan Pelajar (m)
30
2,100
K-Zone (m)
30
5,500
Kawan (m)
29
1,000
Edusmith (m)
25
4,000
Kidz (bm)
25
4,000
Little Professor (w)
19
2,600
Doctorjob's CoursesNOW! (bm)
15
5,700
Adj's Training & Simulation (q)
3
2,500
Entertainment
Astroview (m)
500
179
6,000
33.5
Gila-Gila (bm)
150
2,860
Klik (f)
90
3,500
Media Hiburan (w)
86
3,800
Mangga (m)
82
168
3,250
19
153
MALAYSIA: MAGAZINES
Magazines cont.
Adult
Full page Adult CPT
readership Colour
Colour
a=annually
Circulation
Title
(000s)
(000s)
RM
RM
Entertainment cont.
Gempak (f)
74
2,500
G3 (m)
70
3,500
Ujang (f)
70
138
4,700
34
Vision 4 Viewing Guide (m)
66
16,800
Comic Weekly (w)
60
2,600
Apo (f)
50
3,700
Starz (m)
50
2,000
URTV (f)
46
119
4,025
34
Yeah (w)
43
3,400
Epop (w)
42
2,600
Disney Monthly (m)
35
2,600
Young Generation (f)
35
2,600
Hot (f)
30
4,500
E-Move (f)
26
4,800
Mint (m)
25
4,500
Hai (w)
23
2,600
E News (w)
21
2,200
Comic King (m)
20
2,000
Hello (f)
20
5,000
Popcorn (q)
20
4,000
Star Talk (m)
20
2,500
Indian Movie news (m)
15
800
Galaxie (f)
14
4,800
TV Times (w)
12
2,500
Movieland (m)
10
1,000
General interest/others
Mastika (m)
218
496
2,500
5
Infotoday (a)
160
4,500
Reader's Digest Eng (m)
134
USD 5,700
Adsvantage (m)
120
4,500
E-Ring (Chinese) (m)
65
3,800
Kreko (10-day publication)
55
2,600
E-Ring (Malay) (m)
50
3,800
M'sia Int'nl Gourmet Festival Mag (a)
49
12,800
Dewan Agama & Falsafah (m)
40
2,000
Libur (m)
40
6,000
SMI Business Directory (a)
40
8,400
HK Fiction Comics (w/f)
23/37
1,700
Amorous World (f)
36
3,000
Hiburan Minggu Ini (HMI) (f)
36
2,000
Calibre (m)
35
6,500
Panora (m)
35
7,300
Agroworld (m)
33
4,200
-
154
MALAYSIA: MAGAZINES
Magazines cont.
Adult
Full page Adult CPT
readership Colour
Colour
a=annually
Circulation
Title
(000s)
(000s)
RM
RM
General interest/others cont.
Rod & Line (m)
31
2,600
Al-Islam
30
850
Dewan Kosmik (m)
30
2,500
Dewan Masyarakat (m)
30
2,500
Juice (m)
30
5,500
M'sia 100 Leading Graduate Employer (a)
30
Mice Directory of Malaysia (a)
30
6,000
Milenia Muslim (m)
30
3,500
Mobile Navi (f)
30
3,200
Pet's Magazine (bm)
30
3,000
Pets Magazine (bm)
30
3,000
Clive (m)
28
5,600
MYC News (m)
28
3,500
Building Review Journal (bm)
25
3,100
Digital Camera Magazine (m)
25
5,060
Mingguan Feng Shui (w)
25
3,255
Nayanam (w)
25
2,000
Genius World (10issues/year)
23
2,000
Intial D (w)
21
2,000
Icon Moments (m)
20
S$ 4,000
Junk (m)
20
4,500
Malaysia's Best Restaurant (a)
20
6,000
Mobile World (m)
20
3,800
IEM Journal (m)
16
1,800
Blueprint Asia (bm)
15
4,300
GradMalaysia (a)
15
5,500
Heritage Asia (q)
15
5,000
IEM Directory (a)
15
3,300
FMM Directory (a)
12
3,480
Adv. Image Photo & Digital Imaging (bm)
10
4,500
Vegetable Farmer (m)
10
3,500
Asian Water (10x a)
8
Euro 2,359
M'sian Naturalist (q)
7
2,000
Reader's Digest Chi (m)
7
USD 7,715
Asian Timber (6x a)
7
Euro 1,800
Berita RSC (m)
6
1,500
Berita Subang (q)
6
1,800
MAD (a)
6
1,500
Berita Fmm (bm)
5
1,900
M'sia Agricultural Directory & Index (ba)
5
3,800
Infofish International (bm)
4
USD770
The Planter (m)
4
1,000
Pemikir (q)
3
1,000
Asian Defense Journal (10x a)
Euro 3,700
-
155
MALAYSIA: MAGAZINES
Magazines cont.
Adult
Full page Adult CPT
readership Colour
Colour
a=annually
Circulation
Title
(000s)
(000s)
RM
RM
Health
Ezyhealth & Beauty (m)
80
5,700
Oh! (bm)
40
3,800
Mingguan Kesihatan (w)
38
3,430
Rapi (f)
35
4,800
Healthy Magazine (m)
31
4,600
Long Life (m)
30
3,200
Men's Health Malaysia (m)
30
5,500
Healthy Today (m)
25
8,571
Berita MMA (m)
11
3,000
Medical Tribune (f)
10
USD 2,905
Medical Progress (m)
5
USD 2,020
JPOG (bm)
2
USD 1,883
Home
Anjung Seri (m)
60
118
5,800
49.2
Impiana (m)
45
5,000
Impiana (m)
45
5,000
Apartmen Impiana (f)
40
5,000
Dapur Impiana (q)
40
5,000
Home Concepts (bm)
40
6,500
Laman Impiana (bm)
40
5,000
Laman Impiana (bm)
40
5,000
Sweet Home (bm)
30
3,900
Haven (m)
22
8,800
Glam Deko (bm)
20
5,500
Homes (a)
20
4,000
Homedec (ba)
20
3,500
Seni Hias (bm)
20
3,500
Home Buyer's Guide (a)
13
6,000
Homme (a)
13
5,885
Iproperty.com.my (m)
2,550
MM2H Guide (m)
6,500
IT/computer
Majalah PC (m)
40
2,500
Geare (bm)
35
3,500
Hi-Tech (m)
35
5,300
Pc Gamer (m)
30
5,060
T3 (m)
30
5,500
PC Com (m)
25
5,500
Stuff (m)
25
90
6,000
67
Games (m)
20
5,300
Off Edge (m)
8
5,000
Computer World (m)
5
8,200
-
156
MALAYSIA: MAGAZINES
Magazines cont.
Adult
Full page Adult CPT
readership Colour
Colour
a=annually
Circulation
Title
(000s)
(000s)
RM
RM
Men's
Maskulin (m)
45
5,000
New Icon (bm)
30
4,500
New Man (m)
30
6,500
Clive (m)
28
5,600
FHM (m)
25
6,500
Men's Uno (m)
25
5,000
August Man (m)
20
6,800
Glam Lelaki (ba)
20
5,500
Men's Folio (bm)
20
7,000
M2 (m)
17
5,800
Parenting
Intelligent Parent (m)
137
5,000
Seri Dewi & Keluarga (m)
70
5,000
Parent Think! (m)
52
5,500
Mami & Baby (m)
49
5,000
Mom & Baby (m)
48
5,200
Parent's Wisdom (m)
47
5,000
Mami Baby (m)
40
5,000
Parenthood (m)
39
5,000
Pa & Ma (m)
36
4,800
Ibu & Ayah (m)
35
4,500
Mommy Baby (m)
30
3,550
Professional
meeting Planner (a)
30
6,000
MIMs Malaysia (q)
28
S$ 6,490
Accountants today (m)
25
5,060
Jurutera (m)
21
4,150
Perajurit (m)
21
Euro 1,335
Professional Printer (bm)
13
3,500
Photo Creator (bm)
12
4,000
The Medical Journal of M'sia (5x yearly)
11
1,000
M'sian Medical Tribune (f)
10
USD 2,767
M'sian Medical Tribune (f)
10
USD 1,698
The Chartered Secretary M'sia (bm)
9
2,000
Brandy Equity (q)
8
4,500
Adoi (m)
7
4,100
MIMs Annual M'sia (a)
6
S$ 5,140
Media Planning Guide (a)
5
4,500
Outdoor Advertising guide (a)
5
3,800
Press & PR Guide (a)
5
4,000
ABC News (q)
2
1,500
-
157
MALAYSIA: MAGAZINES
Magazines cont.
Adult
Full page Adult CPT
readership Colour
Colour
a=annually
Circulation
Title
(000s)
(000s)
RM
RM
Sports
Jsports (w)
60
4,000
Arena Bola Sepak (f)
46
75
2,500
33.3
Asian Bowling Digest (bm)
43
5,500
EPL (m)
35
5,500
Pancing (m)
27
2,600
Allsports (m)
25
4,500
Four Four Two (m)
25
6,000
Football World (m)
23
5,300
Fairways (m)
20
6,500
Football Weekly (w)
20
4,500
Golf Degest (m)
20
6,300
Golf Malaysia (m)
20
3,500
Golf Buaya (m)
17
3,500
Par Golf (m)
17
6,000
Golf Vacations (q)
10
6,500
Travel/inflight/tourism
Going Places (m)
100
31,000
Traveller's Digest of Malaysia (bm)
45
5,400
Libur (bm)
40
6,000
Travel 3Sixty (m)
40
12,000
Vision KL (m)
40
9,800
Let's Travel (m)
37
3,000
KL Welcome Guide (a)
35
4,800
Arrivals (a)
25
7,350
Travelmate (bm)
20
4,500
Holiday Getaways (a)
6
6,500
Women/fashion
Mingguan Wanita (w)
135
5,800
Indian Wedding (a)
80
3,000
Nona (m)
80
91
5,000
55
Remaja (m)
77
373
5,000
13
Sister's Pictorial (f)
75
4,900
E@Siswa (m)
70
2,500
Feminine (every 20 days)
65
89
6,300
70.8
Midi (f)
60
5,000
Cleo (m)
57
66
5,060
76.7
Pesona Pengantin (m)
55
4,800
My Wedding
50
5,200
Eh! (m)
48
5,000
Dara.Com (m)
46
4,800
Nur (m)
46
4,800
Female (m)
43
48
5,000
104.2
Nuyou (m)
43
5,000
-
158
MALAYSIA: MAGAZINES
Magazines cont.
Adult
Full page Adult CPT
readership Colour
Colour
a=annually
Circulation
Title
(000s)
(000s)
RM
RM
Women/fashion cont.
Harmoni (f)
41
3,000
Cosmopolitan (m)
40
4,200
Her World (m)
40
4,620
Marie Claire (m)
40
4,800
New Tide (m)
40
4,500
Shape
40
5,500
Jelita (m)
37
96
5,900
61.5
Jasmine (m)
35
4,000
Jessica
35
6,500
Seventeen Malaysia (m)
35
5,000
Wanita (m)
33
444
6,300
14
Citta Bella (m)
32
4,000
Apple (m)
30
4,200
Female Brides (ba)
30
5,000
Malaysian Women's Weekly
30
4,360
Nuyou Brides (ba)
30
5,000
Style (m)
30
5,200
Aniqah (m)
25
3,000
Astlier (bm)
25
8,500
Glam (m)
25
5,000
Harper's Bazaar (m)
25
4,900
Cine Fashion (m)
23
3,500
InTrend (m)
22
4,600
Madam Chair (bm)
20
4,000
Wanita & Wawasan
20
5,000
I Feel (m)
18
4,000
Astelier Beaute (bm)
15
5,500
Malaysia Tatler (m)
11
11,742
Icon (m)
10
7,000
Average CPT (colour): RM27.9
159
MALAYSIA: MAGAZINES
Top ten magazine
advertisers (2010)
Advertiser
L'Oréal
Procter & Gamble
The Rolex Centre
LVMH Perfume & Cosmetics
Suria Meriang
Unilever
Ginvera Marketing
Luxasia
The Swatch Group
Louis Vuitton
RM (000s)
5,627
3,338
3,114
2,227
1,745
1,569
1,568
1,472
1,392
1,359
Source: Nielsen Adex Reports
categories (2010)
Category
Women's facial care
Accessories/watches
Beauty salons/hairdressers
Clothing
Cosmetics
Accessories (luggage & suitcases)
Fragrances
Tonics & vitamins
Haircare
Footwear
RM (000s)
26,591
12,626
7,192
7,190
6,684
5,568
4,008
3,893
3,465
2,207
Top ten magazine owners (2010)
Magazine revenue
RM (000s)
33,511
20,008
16,793
12,140
11,265
10,447
8,852
8,580
6,098
5,486
Owner
Blu Inc
ACP
Life Pub.
Edipresse
Crane Culture
Karangkraf
Time
Newsweek
Berita Pub.
Utusan
160
MALAYSIA: RADIO
RADIO
Source: Media Guide 2011
Average daily listening minutes per adult: 24.2
Source: Nielsen Radio Survey #1/2011
Costs/audiences
Station
National
Ikim FM
Muzik FM
Traxx FM
Ai FM
Minal FM
Hitz FM
Mix FM
Era FM
My FM
Fly FM
XFM
Hot FM
THR FM
Lite FM
One FM
Sinar FM
Red FM
988
Suria FM
Main regional
Perlis FM
Kedah FM
Mutiara FM
Perak FM
Kl FM
Selangor FM
Negeri FM
Melaka FM
Johor FM
Pahang FM
Terengganu FM
Kelantan FM
Langkawi FM
Asyik FM
Klasik nasional FM
Type
Peak
time
Peak rate
(30 sec)
RM
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
0700-0800
2100-2200
2100-2200
1000-1100
1800-1900
1700-1800
1000-1100
1000-1100
1000-1100
1000-1100
1300-1400
0900-1000
1000-1100
1000-1100
1000-1100
1000-1100
1000-1100
0900-1000
1000-1100
204
270
120
180
120
495
395
580
560
440
50
1,020
235
295
400
395
270
530
260
248
410
33
206
335
503
166
1,391
793
171
24
1,293
1,520
124
293
1,782
91
593
699
0.8
0.7
3.6
0.9
0.4
1.0
2.4
0.4
0.7
2.6
2.1
0.8
0.2
2.4
1.4
0.2
3.0
0.9
0.4
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
1800-1900
1400-1500
1400-1500
1800-1900
0900-1000
1100-1200
2100-2200
1800-1900
1400-1500
1300-1400
1600-1700
1700-1800
1100-1200
1100-1200
1700-1800
30
60
45
30
150
45
30
30
45
45
45
60
30
45
120
31
338
95
92
50
15
65
96
92
66
101
360
26
22
413
1.0
0.2
0.5
0.3
3.0
3.0
0.5
0.3
0.5
0.7
0.4
0.2
1.2
2.0
0.3
Source: Nielsen Radio Survey #1/2011
Average CPT (all commercial stations): RM0.6
161
audience
adult CPT
(000s)
RM
MALAYSIA: RADIO
Top ten radio
advertisers (2010)
Advertiser
KFC
TM
Nestlé
Southern Lion
OCBC Bank
Celcom
Mamee Double Decker
Kem. Kesihatan (Govt.)
Radio expenditure
RM (mill)
10,763
9,649
8,324
7,370
7,073
6,984
5,846
5,592
5,135
5,084
categories (2010)
Category
Fast food
Universities
Department stores
Electrical goods
Tonics & vitamins
Television
Corporate ads
Radio expenditure
RM (mill)
19,095
17,784
17,133
13,528
8,663
7,809
7,634
7,440
7,330
7,206
Top radio
owners (2010)
Owner
Astro All Asia Network - AMP
Media Prima Berhad
Star Media Group
RTM Radio
Radio revenue
RM (mill)
213,185
97,139
76,991
21,556
162
MALAYSIA: OUTDOOR
OUTDOOR
Number of outdoor sites: 7,000+
Type
Outdoor boards
48-sheets
96-sheets
Citilight
Unipole
Wall mounted
Directional signage
Trivision
Overhead bridge
Gantry/arch
Rooftop
Freestanding/spectacular
Electronic screens
Blimps
Transport advertising
Bus wraps
Size
Number of
sites (est.)
Cost per panel
per month RM (or as stated)
10'x20'
10'x40'
20'-25'x15'-18'
14'-60'x40'-80'
various sizes
2'x14'-10'x14'
10’-35’x30’-40’
5'-30'x50'-220'
7'-30'x30'-150'
14'-20'x48'-80'
6'-20'x4'-80'
various sizes
8'-30' diameter
20+
4,200+
100+
400+
100+
450+
10+
600+
400+
100+
500+
20+
-
various external
-
26,000 to 28,000 per annum
26,000 to 42,000 per annum
25,000 to 120,000 per annum
250,000 to 600,000 per annum
82,000 to 255,000 per annum
15,000 to 28,000 per annum
100,000 to 800,000 per annum
80,000 to 500,000 per annum
60,000 to 1,500,000 per annum
180,000 to 360,000 per annum
30,000 to 300,000 per annum
15 sec - 48,000 to 32,000
first 4 hours: 2,000 to 15,800
Subsequent Hours : 220 to 2,400
450 to 30,000 (min. 3 months)
-
80 to 200
-
18,000 per 30 sec (min. 50 units)
various sizes - external
various sizes
-
150 to 800 (min. 50 units)
25 to 200 (min. 50 units)
various sizes
-
various sizes
625-2,400 sq ft
4'x6'
-
4,100 to 14,000 per unit per 3
month block. Pricing based on
quantity purchased
360,000 per year (min. 1 year)
4,800 and above per flight
(min. 1 fleet of 3 units for 1 week)
various sizes
-
(min. 1 fleet of 3 units for 3
months)
6'-8'x4'
-
various sizes
various sizes
-
170 per week (min. 20 units for 13
weeks)
weeks)
35 to 200 per week (min 40 - 100
units for 13 weeks) depending on
medium
various internal
- in bus panel and
seatbacks
- LED screens
Taxi wraps
Taxi tops, headrest, seat
back, inserts
Bus/taxi shelter
Ferry external wrap
Sky sign
Tow boys
SMART Car wrap
Schools/universities
Mega posters
Lift ads
Washroom ads - mirrors,
restroom door backs,
restroom cubicle wraps
163
MALAYSIA: OUTDOOR
Type, size and cost of sites cont.
Type
Schools/universities cont.
Mouse pad ad
Number of
sites (est.)
Size
various sizes
Locker ads
various sizes
-
Wall ads
8'-10'x12'-20'
-
Pillar wrap
various sizes
-
Cost per panel
1.50 to 2.50 per week (min. 2000
units for 13 weeks)
200 to 400 per week (min. 20
units for 13 weeks)
500 to 750 per week (min 1- units
for 13 weeks)
250 to 350 per week (min. 20
units for 13 weeks)
Shopping complex/supermarket
Sound ads
various duration
-
7,500 per week - 1 spot (30 sec)
Gondola ads
Aisle guide
Trolley ads
-
70 per panel per week
10-42 per trolley per week
-
Shelf Vision
Floor Vision
Take One
Prime Channel
Indoor pillar wrap
Indoor light boxes
Wall banners
Airports - KLIA
Terminal building
Lift shaft
Lightboxes
Airport TV
Airport trolleys
Aerotrains
Aero bridges
Carousel belt
Pillar wrap
Wall signs
28"x19"
24"x15.4"
238mmx185mm,
530mmx270-360mm
210mmx700mm
24"x36"
various sizes
6.4" colour LCD flat
screen
various sizes
various sizes
31'x35'
-
SV banner premium - 158 per
panel per week
80 per week
26 per week
190 per unit per week
-
4,800 per pillar
800 to 12,000
8,000 to 10,000
various sizes
14”’( h)x148.76”(w) x 2
panels
60"x40"
-
220,000 to 320,000 per year
15,000 to 30,000 (min. 1 year)
-
29" TV
420mmx500mm
various sizes
various sizes
various sizes
-
3,400 to 15,000 per month (min. 1
year)
19,110 per month (30 sec)
220 per month
1,200,000 per year
12,800,000 per year
350,000 per year
18,000 to 450,000 per year (min.
1 year)
1,800 to 15,000 per month (min. 3
months-1 year)
800,000 per year
240,000 per year
to be deteined
1,500,00 to 2,500,000 per year
60" x 252"
Escalator wrap
Mini signage
Plane wrap
various sizes
various sizes - internal
various sizes - external
Railway stations, trains and LRT
Station branding
various sizes
Portal
various sizes
-
164
500,000 to 800,000 per station
per year (min. 1 year)
100,000 to 150,000 per panel per
year
MALAYSIA: OUTDOOR
Type
Size
Railway stations, trains and LRT cont.
Viaducts
1.8mx21m-30m
Train wrap (int. and ext.)
Number of
sites (est.)
Cost per panel
-
200,000 to 250,000 per year (min.
3 months)
25,000 to 120,000 per month
(min. 3 months)
18,000 to 450,000 per year (min.
6 months depending on units)
2-6 carriages
-
Pillar wraps
81'-91'x112'-178'
-
Lightboxes
4'-12'x3'-18'
-
Wall signs
9.3'-98.5'x9.9'-114.5'
-
various sizes
various sizes
various sizes
120mmx130mm
-
top: 12'x18'
bottom: 8' (2 sides)
42" high-definition
plasma TV
-
Escalator Graphis
Bulkhead
Stair graphics
Hand grips
Column wrap
Channel M
1,000 to 9,000 per month (min. 3
months)
1,800 to 15,000 per month (min. 3
months-1 year)
25,000 to 100,000
5,000 to 8,000 per month
80 to 100 per month (min. 32
units 1 train)
5,000 per panel
filmlets & digital slides
7,236 per month - 1 spot per
house (30 sec)
digital banners
5,788 per month - 1 spot per hour
(30 sec)
15,000
30 sec - 3,100 per month
30 sec - 33,000 per month
25,000 to 100,000
900 per month
5'x10'
various duration
various duration
various sizes
5'x10'
-
6'x12'
-
19"x14'
-
various sizes/options
Pop Screen
-
35 to 45 per week (min. 40 outlets
for 3 months)
months)
250-500 per unit per month
10,000 per slot per week
-
-
9,800-10,500 per 30 sec
30"x20"
-
Phone booths
Table top ads
4'x5'-8'
various sizes
-
Indoor plasma TV
Car park lightboxes
Car park boom gates
Street pillar
Escalator ads
42"
various sizes
various sizes
9'6"x8'6"
various sizes
-
600 to 800 per month (min. 20
panels for 6 months)
600 to 800 per month
138 to 180 per table per month
(min. 150 units for 13 weeks)
4,200 to 26,000 per month
3,000 to 5000 per month
500 to 800 per month
15,000 to 20,000 per month
500 per week
Adtrack
Rail Channel
ERL LED
Bulkhead
Lightbox
Retail shops
Retail advertising panel
In- Sign
7- Eleven Advertising
Hotels
Vision Four Channel
Other media
Health Plus (hospital ads)
165
MALAYSIA: OUTDOOR
Type
Other media cont.
Lift ads
Toilet advertising
Recycling box
Police booth lightbox
Lightboxes (fitness centres)
Pharma Vision (pharmacy
advertising)
Pharma Sound (pharmacy
advertising)
Cinemas branding
Size
Number of
sites (est.)
Cost per panel
various sizes
various sizes
various sizes
3.5'x6'
1.2mx1.8m
210x210x16mm
-
-
-
300 per week
35 to 150 per week
100 to 1,500 for 4 weeks
22,500 per year
2,000 per month (min. 24 units)
weeks)
6,150 per (30 sec) spot per week
-
-
166
12,000 to 400,000 per annum
(depending on medium)
MALAYSIA: OUTDOOR
Advertiser
TM
Maxis
Celcom
Digi
CIMB
Maybank
Samsung Product
Sime Darby
Nestlé
Jasmine
Outdoor expenditure
RM (mill)
18.6
14.3
14.0
13.2
9.3
8.2
7.6
5.3
5.0
4.4
categories (2010)
Outdoor expenditure
Category
RM (mill)
Mobile phone providers
36
Banking/finance
30
Electrical household appliances
26
Cars/motobikes
24
Insurance
18
Real estate/construction
13
Tyres/batteries/lubricant
12
Painting/equipment
11
TV/radio
11
Telecommunications - internet/fixed line
10
Top ten outdoor contractors (2010)
Contractor
Big Tree
Spectrum
Ganad
Alloy
Spectrum
Lee Color
Seni Jaya
Meru Utama
Gelumbang Jaya
Seri Media
Outdoor revenue
RM (mill)
110
25
23
17
16
13
12
10
10
6
167
MALAYSIA: CINEMA
CINEMA
Source: Media owners
per week: RM484
Trend in admissions
2006
2007
2008
2009
2010
Admissions
(mill)
27.0
28.0
37.1
42.4
48.3
Gross takings
RM (mill)
270.2
279.5
374.3
424.0
531.3
Age
15-24
25-34
35-49
50+
Sex
Male
Female
Income (RM)
< 1,000
1,001-2,000
2,001-3,000
3,001-4,000
4,001-5,000
5,001-6,000
6,001-7,000
7,001-8,000
8,000+
%
66.1
25.3
7.5
0.5
%
53.2
46.8
%
8.6
17.7
21.0
10.2
11.8
11.3
7.0
1.6
10.2
Source: Q410 MAL Nielsen Media Index Jan10-Dec10 (NMR)
168
MALAYSIA: CINEMA
Gross takings
RM (000s)
25,321
13,928
12,799
12,681
11,729
11,546
10,741
10,710
10,690
10,685
Film
Avatar: Special Edition
Iron Man 2
CON: The Voyage of the Dawn Treader
The Karate Kid
Clash of the Titans
Prince of Persia: The Sands of Time
Alice in Wonderland
Gulliver's Travels
Harry Potter and the Deathly Hallows (Part One)
Source: Box Office Mojo
Top ten cinema
advertisers (2010)
Top ten cinema
Cinema expenditure
Advertiser
RM (mill)
KFC
1.8
Danone
1.2
1.1
Kementerian Kesihatan
1.0
EON Bank Group
0.8
Carlsberg
0.8
Canon
0.7
Guinness Anchor
0.6
Celcom
0.6
Thorus
0.6
Cinema expenditure
Category
RM (mill)
Fast food
2.0
Phones & accessories
1.7
Television
1.0
1.0
Photography
1.0
Vehicles - passenger cars
0.9
Credit cards
0.9
Appliances - visual
0.8
Beer
0.8
Biscuits/bread/cakes
0.7
Top cinema
owners (2010)
Top cinema
sales houses (2010)
Owner
GSC
TGV
Cathay
Star Cineplax
Independents
Sales house
Cine Ad Sdn Bhd
JCDecaux Media Sdn Bhd
169
MALAYSIA: INTERNET
INTERNET
Homes with internet connection: 3,820,000
Typical monthly cost of internet access: US$10-80
At home
At work
Total
Per day
Adults
90
150
240
Source: ComScore, MCMC
Cost of display ads
US$
Type
Non rich-media banner
2.5-25
Rich media banners
3-40
Streaming video
3.5-12
Keyword
facebook
malaysia
youtube
yahoo
login facebook
games
google
mail
yahoo mail
you
Age
16-24
25-34
35-50
50+
Sex
Male
Female
Monthly income (US$)
<333
334-666
667-1,000
1,001-1,333
1,334-1,666
1,667
%
33.4
24.3
24.0
10.2
%
51.3
48.7
%
8.0
23.0
15.0
5.0
3.0
4.0
Source: Google Zeitgeist
Source: Nielsen Media Index Q4 2010
170
MALAYSIA: INTERNET
Site
Facebook.com
Google.com.my
Yahoo.com
Youtube.com
Google.com
Blogger.com
Msn.com.my
Live.com
Wikipedia.org
Mudah.my
Unique visitors
per month (000s)
9,235.2
8,250.0
6,908.0
6,061.7
5,602.6
5,015.1
3,609.5
3,040.6
2,760.8
2,199.5
Search engine
Google
Yahoo!
Ask Network
Bing
Baidu.com
Cari.com.my
701Panduan.com
Filestube.com
Sogou.com
Search-results.com
Unique visitors
per month (000s)
8,357.2
3,022.8
1,625.3
1,410.4
1,071.7
956.0
746.1
596.9
568.5
376.6
Source: ComScore
Source: ComScore
Top ten internet
advertisers (2010)
categories (2010)
Advertiser
RM (000s)
Nokia
4,946.0
Celcom
4,054.6
Maxis Communication
3,790.5
Malaysia Airlines System
3,461.8
3,363.0
KFC
2,905.1
Iproperty.com
2,840.5
CIMB Bank
1,945.6
Global Biz Development
1,886.7
Sony
1,858.2
Category
Phones & accessories
Airlines
Real estate agents
Fast food
Internet service providers
Corporate ads
IT services
Vehicles (ranges)
Source: Nielsen Digital Adex
Source: Nielsen Digital Adex
171
RM (000s)
9,959.8
9,733.7
6,539.8
6,213.0
3,043.8
3,007.7
2,848.1
2,810.1
2,403.5
2,386.4
MALAYSIA: MEDIA REACH/OVERALL
MEDIA REACH
Daily
49
57
13
Newspapers
Magazines
Radio
Cinema
Internet
Weekly
53
90
2
30
Monthly
56
18
10
31
Source: NMR Media Index
OVERALL
Top ten overall
advertisers (2010)
categories (2010)
Media expenditure
Advertiser
RM (mill)
Unilever
324.2
Procter & Gamble
322.7
Maxis Communication
221.4
Nestlé
207.2
GlaxoSmithKline
156.6
Celcom
155.7
Colgate Palmolive
149.9
129.3
L'Oréal
121.1
KFC
97.6
Media expenditure
Category
RM (mill)
820.7
Government institutions
328.0
Women's facial care
283.4
Shampoo/conditioner
207.1
Fast food
196.9
Formula milk
184.2
Corporate ads
172.6
Toothpaste
169.3
Laundry detergent
169.0
168.7
Top ten media
owners (2010)
Owner
Media Prima Group
Astro
The Star
Pemandangan Sinar
RTM
Nanyang Group
Utusan Media Sales
See Hua Mktg
AMP
Sun Media Corp
Media revenue
RM (mill)
3,734.5
1,947.0
1,089.0
517.0
392.0
314.0
276.0
239.0
215.0
99.2
172
NEW ZEALAND: ECONOMIC DATA
NEW ZEALAND
ECONOMIC DATA
2003
2004
1 US$ = 1.39 NZ$ at 2010 rate
2005
2006
2007
2008
2009
2010
168.7
5.0
186.3
1.8
181.9
7.9
195.9
5.2
185.0
1.7
191.9
-2.1
187.2
1.2
190.6
-0.7
193.5
3.3
193.5
1.5
40,642
44,895
43,418
46,765
43,732
45,364
43,845
44,628
44,807
44,807
Gross Domestic Product (NZ$ billion)
at current prices
% change
at 2010 prices
% change
132.4
1.1
159.1
-0.6
152.0
14.8
178.6
12.2
160.6
5.6
183.1
2.5
Gross Domestic Product per capita (NZ$)
at current prices
at 2010 prices
33,024
39,684
37,448
43,988
39,069
44,538
Gross Domestic Product (US$ million)
at current prices
at 2010 prices
95,448 109,585 115,737 121,568 131,123 133,334 134,941 139,436
114,698 128,725 131,940 134,290 141,231 138,308 137,351 139,436
Gross Domestic Product per capita (US$)
at current prices
at 2010 prices
23,803
28,603
26,991
31,706
28,160
32,102
29,293
32,359
31,294
33,707
31,521
32,697
31,602
32,166
32,296
32,296
4.0
4.1
4.1
4.2
4.2
4.2
4.3
4.3
85.1
2.3
87.7
3.0
90.5
3.2
92.8
2.6
96.4
3.8
98.2
1.9
100.0
1.8
1.30
1.33
1.26
1.23
1.19
1.03
1.05
7.9
4.7
-0.7
-3.7
5.1
2.5
-1.2
-4.9
-12.4
-14.0
4.9
3.1
Population
Millions
2010=100
% change
83.2
1.7
1.33
at current prices
at 2010 prices
12.8
10.9
12.2
9.7
173
NEW ZEALAND: ADVERTISING EXPENDITURE
Advertising expenditure in NZ$ (mill) at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
1,485
1,488
1,565
1,766
1,982
2,139
2,125
2,234
2,207
1,934
2,029
Newspapers
596
606
628
689
790
830
810
826
760
623
627
Magazines
157
166
173
194
223
260
251
257
249
217
219
TV
501
479
516
592
643
666
641
654
647
570
607
Radio
190
196
203
224
247
256
269
274
268
236
241
Cinema Outdoor
13
28
9
32
8
37
12
47
13
51
11
72
10
79
10
78
9
74
6
68
8
70
Internet
8
15
44
65
135
200
214
257
Advertising expenditure in NZ$ (mill) at constant 2010 prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
1,913
1,868
1,913
2,122
2,328
2,438
2,347
2,406
2,289
1,969
2,029
Newspapers
768
761
768
828
928
946
895
890
788
634
627
Magazines
202
208
211
233
262
296
277
277
258
221
219
TV
645
601
631
711
755
759
708
704
671
580
607
Radio
245
246
248
269
290
292
297
295
278
240
241
Cinema Outdoor
17
36
11
40
10
45
14
56
15
60
13
82
11
87
11
84
9
77
6
69
8
70
Internet
10
18
50
72
145
207
218
257
Source: AAA, OPG, Advertising Standards Authority, media owners
Notes:
1. After discounts
4. Includes agency commission
5. Internet includes all standard advertising formats (e.g. banners, pop-ups,
skyscrapers). Based on information supplied by the top site publishers, which
we estimate attracts about two thirds of total expenditure
Tobacco: Banned.
Alcohol: No TV ads between 0600 and 2030.
Pharmaceutical: Must not encourage inappropiate or excessive use. Must contain
mandatory information to encourage responsible use.
Children's: No advertising in pre-school TV times. Limited advertising
(max of 10 mins per hour) during school-age children's (5-13 years) programming.
Political: Restricted by the Electoral Act. Authorisation required.
174
NEW ZEALAND: POPULATION
POPULATION
Capital city
Languages
Currency
Wellington
English
New Zealand $
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
459
331
277
289
300
241
266
2,163
Female
(000s)
436
313
289
317
318
251
317
2,240
Total
(000s)
895
644
566
606
618
492
583
4,403
Source: NZ Statistics National Population Estimates: March 2011 Quarter
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
360
196
340
262
655
1,813
Female
(000s)
233
449
102
398
726
1,908
Total
(000s)
593
645
442
660
1,381
3,721
Source: Nielsen CMI TV Fused
AB = higher/intermediate managerial, professional/senior govt. offical,
business manager/executive, business proprietor/self employed
C1 = teacher, nurse, other trained worker, clerical, sales employee, farm owner,
manager
C2 = technical/skilled worker
D = semi-skilled worker, domestic worker, home duties
E = student, retired, social welfare beneficiary, unemployed, not known
175
NEW ZEALAND: TELEVISION
TELEVISION
Source: Population Statistics/Statistics New Zealand, July 2011
Colour
VCR
DVD
PVR/DVR
98.7%
78.3%
82.8%
78.0%
Source: Clear Decisions
No TV licence fee
Sky TV
Average
NZ$
67.4
Source: Interim Annual Report dated December 2010 - SKY TV Rep
176
Main channels
Channel
Non-commercial
Sky TV 73 Channels
Commercial
Sky TV 27 Channels
TV1
TV2
TV3
C4
Prime
Technical
Daily
penetration
hours of
(%)
transmission
50
100
100
95
80
95
50
24
Pay TV
24
24
24
24
Free24
to Air
Free 24
to Air
Ad mins
per
week
2,016
2,016
2,016
2,016
2,016
Source: SKY Television, TV Map
Cost/audience
Channel
TV1
TV2
TV3
C4
Prime
SKY
Peak
time
1800-2230
1800-2230
1800-2230
1800-2230
1800-2230
1800-2230
Peak rate
30 sec
NZ$
7,889
8,566
6,605
858
1,342
-
Peak adult
audience
(000s)
406
251
241
40
86
255
30 sec peak
adult CPT
NZ$
19.5
34.1
27.4
21.2
15.6
-
Source: TV Map
Average CPT (all commercial channels): NZ$24.7
Channel
Non-commercial
Sky TV 73 Channels
Commercial
TV1
TV2
TV3
C4
Prime
Sky TV 27 Channels
2010
Individuals
Adults
Ad revenue
2010
NZ$
5.6
4.9
-
26.0
19.0
4.0
3.0
6.0
27.0
29.0
17.0
16.0
3.0
6.0
27.0
497,656
510,219
418,865
36,913
87,127
-
Source: FUSION/ADQUEST, TV Map
177
Programme
One News Special
Cheers to 50 Years of Television
Fair Go Ad Awards 2010
Border Security
Coastwatch
The Force
Border Patrol
The Investigator Special
Wild Vets
Border Patrol (R)
Channel
TV1
TV1
TV1
TV1
TV1
TV1
TV1
TV1
TV1
TV1
Source: TV Map
Top ten television
advertisers (2010)
Advertiser
Unilever
Harvey Norman
Reckitt Benckiser
BrandWorld
Mitre 10
Progressive Enterprises
Procter & Gamble
Foodstuffs NZ
L'Oréal
The Warehouse
TV expenditure
NZ$ (000s)
50,076
32,432
31,434
29,177
23,818
23,725
23,230
22,014
21,947
21,869
Source: FUSION/ADQUEST
178
Adult
TVR
24.1
22.2
21.7
20.3
19.9
19.5
19.1
18.9
18.6
18.4
categories (2010)
TV expenditure
NZ$ (000s)
65,819
55,723
55,521
51,168
46,327
43,116
41,201
38,122
33,662
32,208
Category
Fast food chains
Banks
Passenger vehicles
Department stores
Home improvement retail
Supermarkets
Central government departments
Radio & TV
Discounters/warehouses
Mobile phones
Top ten television
owners/saleshouses (2010)
TV revenue
NZ$ (000s)
20,293
8,366
6,076
4,241
3,021
2,658
1,862
1,359
884
807
Owner
Sky Network Television
Television New Zealand
Freeview New Zealand
TV3 Network
Prime Network
TiVo
Broadcasting Standards Authority
TV3 Promotions
Maori Television
TVNZ Promotions
179
NEW ZEALAND: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly N=National
Adult
R=Regional
B/W
B/W
Colour
Title
(000s)
(000s)
NZ$
NZ$
NZ$
The New Zealand Herald (d, N)
171
1,069
25,045
23.4
25,045
Sunday Star Times (w, N)
161
548
18,009
32.9
27,010
Herald on Sunday (w, N)
96
396
7,854
19.8
7,854
The Dominion Post (d, N)
84
412
12,501
30.3
16,669
The Press (d, N)
81
384
7,076
18.4
10,108
Sunday News (w, N)
52
289
4,918
17.0
7,378
Waikato Times (d, R)
40
174
6,625
38.1
9,276
Otago Daily Times (d, R)
39
164
5,600
34.1
7,840
The Soutland Times (d, R)
28
96
5,259
54.8
7,517
Hawkes Bay Today (d, R)
25
92
6,957
75.6
9,740
Taranaki Daily News (d, R)
23
70
5,108
73.0
7,662
Bay of Plenty Times (d, R)
20
85
6,336
74.5
8,870
Manawatu Standard (d, R)
17
85
5,583
65.7
6,207
The Nelson Mail (d, R)
16
50
3,510
70.2
5,265
Timaru Herald (d, R)
14
47
3,947
84.0
5,921
The Northern Advocate (d, R)
13
69
5,896
85.4
8,254
Wanganui Chronicle (d, R)
11
45
5,307
117.9
7,430
The Daily Post (d, R)
10
37
5,241
141.6
7,338
The Marlborough Express (d, R)
9
30
3,294
109.8
4,941
The Gisborne Herald (d, R)
8
34
2,560
75.3
3,584
Wairarapa Times-Age (d, R)
7
24
4,147
172.8
5,805
Ashburton Gaurdian (d, R)
5
24
3,976
165.7
4,566
Greymouth Star (d, R)
4
20
4,320
216.0
5,400
Oamaru Mail (d, R)
3
15
3,509
233.9
4,912
Source: Clear Decisions, PRRADS
Average CPT (B/W): NZ$38.2
180
NEW ZEALAND: NEWSPAPERS
Advertiser
Foodstuffs
Harvey Norman
Noel Leeming Group
Mitre 10 NZ
The Warehouse
Smiths City
Farmers Trading
Bunnings Pty
Warehouse Stationery
NZ$ (000s)
27,645
20,819
17,162
16,541
12,265
11,964
8,549
7,728
6,684
6,149
Top ten newspaper product categories (2010)
Category
Supermarkets
Department stores
Appliances/lighting (retail)
Home improvements (retail)
Furnishing/flooring (retail)
Banks
Passenger vehicles
Discounters & warehouses
Travel agents
Education
NZ$ (000s)
47,753
41,877
35,616
24,282
21,643
20,725
20,430
18,106
16,927
16,100
Top ten newspaper
owners/sales houses (2010)
Owner
Fairfax Sunday Newspapers
APN Finda
APN Holdings NZ
Fairfax NZ
Hawkes Bay Today
The Press
Chirstchurch Star
The Daily Post
Canterbury farming Newspaper
Stokes Valley Times
Newspaper revenue
NZ$ (mill)
2,377
2,021
550
387
136
112
51
37
31
20
181
NEW ZEALAND: MAGAZINES
MAGAZINES
Magazines
q=quarterly Xy=X times a year a=annually
Circulation
Title
(000s)
Women's
Woman's Day (w)
105
NZ Woman's Weekly (w)
80
Australian Women's Weekly (w)
80
New Idea (w)
51
Healthy Food Guide (m)
50
Next (m)
46
That's Life (w)
39
NW Magazine (w)
26
Creme (m)
21
NZ Girlfriend (m)
19
CLEO (m)
13
TV listings
SkyWatch (m)
536
The TV Guide (w)
148
Sky Sport Magazine (m)
Motoring
AA Directions (3y)
542
NZ Performance Car (m)
12
NZ Autocar (m)
11
Trade-A-Boat (m)
11
TopGear NZ (m)
11
NZ Trucking (m)
10
NZ Classic Car (m)
9
Deals On Wheels (m)
8
Motorcycle Trader & News (m)
8
NZ Mthmes, Caravans & Destinations (m)
7
NZV8 (m)
7
Bridal
Bride and Groom (q)
10
New Zealand Weddings (q)
Business
Dairy News (f)
27
The National Business Review (w)
9
Computing
PC World (m)
12
NetGuide (m)
9
Computer World (f)
5
Cuisine
Cuisine (bm)
55
The Foodtown Magazine (bm)
46
Taste (m)
29
DISH (bm)
23
Recipes Plus (m)
18
182
Adult
Full page Adult CPT
readership Colour
Colour
(000s)
NZ$
NZ$
799
828
653
459
333
361
292
107
156
195
149
9,000
7,800
10,000
550
4,815
7,500
2,875
5,500
3,950
5,280
7,500
11.3
9.4
15.3
1.2
14.5
20.8
18.8
51.4
25.3
27.1
50.3
1,041
661
282
8,100
4,500
3,500
7.8
6.8
2.0
899
305
175
51
230
89
149
75
78
78
133
13,250
4,500
4,000
1,925
4,950
2,500
3,500
1,600
1,725
1,575
3,500
14.7
13.1
22.9
37.7
21.5
28.1
23.5
21.3
22.1
20.2
26.3
104
88
3,850
4,000
37.0
45.5
71
72
500
6,985
7.0
97.0
119
83
58
4,400
2,800
4,150
37.0
33.7
71.6
403
312
201
133
90
7,850
6,719
6,400
5,445
3,450
19.5
20.5
31.8
40.9
38.3
Magazines cont.
Circulation
Title
(000s)
Current affairs
NZ Listener (w)
64
Time (w)
23
National Geographic (bm)
15
NZ Geographic (bm)
15
Entertainment
Rip It Up (bm)
12
Farming
Rural News (f)
80
Farm Trader (m)
8
Fashion
Fashion Quarterly (q)
26
General
Jasons Motels (a)
207
Readers Digest (m)
68
Kia Ora (m)
45
Simply You (2Y)
35
MindFood (m)
32
North & South (m)
27
NZ Life and Leisure (bm)
25
Lucky Break (w)
24
Simply You Living (2y)
20
Metro (m)
10
Urbis (bm)
7
Avenues (m)
Investigate (m)
Home & garden
Habitat (2y)
152
NZ House and Garden (m)
49
NZ Gardener (m)
49
Your Home and Garden (m)
34
Home New Zealand (bm)
13
Weekend Gardener (F)
10
Lifestyle Block (m)
10
Men's
FHM (m)
Parenting
Little Treasures (bm)
27
Pets
Pet (q)
14
NZ Horse and Pony(m)
11
183
Adult
Full page Adult CPT
readership Colour
Colour
(000s)
NZ$
NZ$
269
208
422
224
7,100
6,900
3,950
3,950
25.7
33.2
9.4
17.6
74
3,600
48.6
212
77
600
1,755
2.8
22.8
233
6,500
27.9
485
406
258
117
148
299
114
134
70
142
89
90
45
4,460
7,770
9,000
7,000
7,500
7,500
6,000
3,600
6,000
6,950
4,930
3,400
5,900
9.2
19.1
27.1
59.8
50.7
20.1
52.6
26.9
85.7
48.9
55.4
37.8
131.1
552
328
297
86
134
70
6,950
8,900
6,719
5,500
5,950
2,400
2,016
16.1
20.5
20.0
69.2
17.9
28.8
132
5,100
38.6
242
6,000
24.8
131
68
2,600
1,800
19.8
26.5
Magazines cont.
Circulation
Title
(000s)
Sport
Hunting & Fishing (3y)
107
Fish and Game NZ (q)
23
NZ Fishing News (m)
22
Boating NZ (m)
11
NZ Fishing World (bm)
11
Rugby News (w)
10
NZ Rugby World (m)
9
Source: PRRADS, Nielsen IMS Clear Decision
Average CPT (Colour): NZ$20.3
184
Adult
Full page Adult CPT
readership Colour
Colour
(000s)
NZ$
NZ$
436
261
302
141
162
111
174
5,750
2,500
3,500
3,200
3,600
2,885
3,800
13.2
13.4
10.6
22.7
22.2
26.0
21.8
Top ten magazine advertisers (2010)
Advertiser
L'Oréal
The Warehouse
Johnson & Johnson
Unilever
Procter & Gamble
Revlon
GlaxoSmithKline
BDM Grange
Kellogg's
Nissan
NZ$ (000s)
3,170
2,404
2,199
2,000
1,768
1,489
1,387
1,296
1,260
1,118
Top ten magazine product categories (2010)
Category
NZ$ (000s)
Passenger vehicles
8,751
Skincare
6,926
Cosmetics
5,254
Radio and TV
5,084
Analgesics/remedies/medicines
4,511
Clothing & footwear (retail)
3,539
Wines
3,083
2,803
2,428
Boating equipment
2,405
Top ten magazine
Sales house
ACP Publishing
NZ Magazines
Pacific Magazines
Healthy Life Media
Stretton Publishing
Fairfax Magazines
Hachette Livre
McHugh Media
Orbis DeAgostini Group
M2 Magazine
Magazine revenue
NZ$ (mill)
3,386.3
886.6
421.9
397.2
266.4
244.1
209.6
203.8
203.1
199.1
185
NEW ZEALAND: RADIO
RADIO
Source: Derived from Stats NZ & Nielsen Media
Number of commercial radio stations: 350+
Source: TRB Estimates
Source: Research International Radios T1/11
Costs/audiences
Station
National
More FM
The Rock
The Edge
The Breeze
Radio Live
Solid Gold
Kiwi FM
Live Sport
Mai FM
Newstalk ZB
Classic Hits
Coast
Easy Mix
Radio Hauraki
ZM
Radio Sport
B.Net Student Netwk
Flava
Main regional
Auckland
95bFM
AM936
BBC
Breeze
Classic Hits
Coast
Easy Mix
Edge
Flava
FM99.4
George FM
type
(30 sec)
audience
adult CPT
NZ$
(000s)
NZ$
music
music
music
music
talk
music
music
sport
music
talk
music
music
music
music
music
sport
music
music
848
1,090
843
645
377
353
79
273
375
1,309
894
536
158
612
822
247
338
165
33.8
51.9
33.6
27.0
22.6
15.3
0.8
2.0
7.7
90.3
40.8
30.8
8.2
22.4
37.2
10.7
4.9
5.9
25.1
21.0
25.1
23.9
16.7
23.1
99.1
136.4
48.7
14.5
21.9
17.4
19.3
27.3
22.1
23.1
69.0
27.9
music
ethnic-Chinese
talk
music
music
music
music
music
music
ethnic-Chinese
music
106
65
20
112
226
215
121
141
119
67
84
4.9
2.4
1.9
5.5
12.3
13.5
6.5
11.2
4.3
0.3
3.3
21.6
27.0
10.3
20.4
18.4
15.9
18.6
12.6
27.6
224.0
25.5
186
NEW ZEALAND: RADIO
Station
Auckland cont.
Kiwi FM
LiveSport Trackside
Mai FM
More FM
Newstalk ZB
Radio Hauraki
Radio Live
Radio Sport
Radio Tarana
Rock
Solid Gold
Times FM
ZM
Wellington
Atiawa Toa FM
Breeze
Classic Hits
Coast
Easy Mix
Edge
Kiwi FM
LiveSport Tracksid
More FM
Newstalk ZB
Radio Hauraki
Radio Live
Radio Sport
Rock
Solid Gold
ZM
Christchurch
Breeze
Classic Hits
Coast
Edge
Kiwi FM
More FM
Newstalk ZB
Radio Hauraki
Radio Live
Radio Sport
Rock
Solid Gold
ZM
type
(30 sec)
audience
adult CPT
NZ$
(000s)
NZ$
music
sport
music
music
talk
music
talk
sport
ethnic-Hindi
music
music
music
music
39
95
273
165
490
196
91
86
86
235
119
25
266
0.5
0.5
6.2
6.5
41.9
5.2
7.4
3.8
3.7
12.1
3.8
1.1
16.6
78.4
189.0
44.1
25.4
11.7
37.6
12.3
22.5
23.2
19.4
31.4
22.9
16.0
music
music
music
music
music
music
music
sport
music
talk
music
talk
sport
music
music
music
36
171
81
52
25
58
18
77
201
70
35
49
96
16
247
0.3
6.3
2.9
1.2
0.1
1.8
0.2
1.5
6.9
1.2
1.4
1.4
3.0
1.0
6.4
119.5
27.1
28.1
43.2
250.0
32.3
92.2
51.6
29.2
58.7
25.1
34.7
31.9
15.6
38.6
music
music
music
music
music
music
talk
music
talk
sport
music
music
music
154
72
60
140
28
206
208
49
70
41
171
56
70
5.3
3.8
4.6
5.8
0.1
9.9
11.8
3.1
4.9
1.6
10
2.7
3.8
29.1
18.9
13.0
24.1
278.1
20.8
17.6
15.9
14.2
25.6
17.1
20.9
18.4
187
NEW ZEALAND: RADIO
Station
Waikato
Breeze
Classic Hits ZHFM
Edge
LiveSport Trackside
More FM
Newstalk ZB
Radio Hauraki
Radio Live
Radio Sport
Radio Tainui
Rock
Solid Gold
ZM
Dunedin
Breeze
Classic Hits
Coast
Edge
LiveSport Trackside
More FM
Newstalk ZB
Radio Dunedin
Radio Hauraki
Radio Live
Radio Sport
Rock
Solid Gold
ZM
type
(30 sec)
audience
adult CPT
NZ$
(000s)
NZ$
music
music
music
sport
music
talk
music
talk
sport
music
music
music
music
54
97
106
27
32
85
57
30
15
45
150
39
89
4.3
3.3
2.8
0.3
1.3
6.7
2.2
0.8
1.2
0.7
6.8
1.9
4.2
12.6
29.3
37.8
90.0
24.6
12.7
26.0
37.9
12.4
64.8
22.0
20.6
21.3
music
music
music
music
sport
music
talk
music
music
talk
sport
music
music
music
22
60
18
68
22
61
46
41
18
25
15
70
17
16
0.5
2.0
0.6
1.6
0.1
1.7
2.8
2.0
0.9
0.6
0.4
1.3
0.5
0.6
43.0
29.9
30.2
42.2
215.0
35.7
16.5
20.7
20.4
42.0
38.1
53.5
33.6
26.4
Source: Research International Radios T1/11
Note: Peak time is during breakfast hours for all stations.
Average CPT (all commercial stations): NZ$22.3
188
NEW ZEALAND: RADIO
Top ten radio advertisers (2010)
Radio expenditure
NZ$ (000s)
17,540
12,467
10,467
5,923
5,428
5,183
5,165
4,938
4,661
4,583
Advertiser
The Radio Network
EMI Music
Foodstuffs
Smiths City
NZ Lotteries Commission
The Warehouse
NZ Transport Agency
McDonald's
Tower Corporation
Radio expenditure
NZ$ (000s)
31,149
20,474
12,922
11,957
11,588
11,578
11,033
10,315
8,218
7,983
Category
Radio & TV
Audio tapes/CDs/records
Insurance
Advertising/marketing services
Department stores
Supermarkets
Fast food chains/restaurants/cafes
Sporting associations & events
Theatres/concerts
Top ten radio
Radio revenue
NZ$ (000s)
23,381
7,570
4,076
4,058
190
64
54
27
20
19
Sales house
The Radio Network
RadioWorks NZ
Radio New Zealand
The Radio Bureau
George FM
Radio b.net
Radio Broadcasters Association
Radio Active
Radio Waatea 603AM
JayJay Feeney
189
NEW ZEALAND: OUTDOOR
OUTDOOR
Note: Excludes Ambient
APN Outdoor
6x3
12x3
SPEC
Unique
Isite
6x3
12x3
Spectacular
Adshel
Super lite 1150mmx1750mm
Metrolite 985mmx1480mm
Heavy weight
Medium weight
Light weight
Eyesite
10x4 lighbox
Landscape digital
Portrait digital
Babylites
Eyelites
Unilites/static&scrolling
Ambient
Trains
Scooters
Mobile billboards
Urban projection
Golf driving ranges
Gold range media
Gym locker
Air media
Washroom
Number of
sites
Cost per panel
per month NZ$
325
94
82
66
1,000 to 9,000
3,000 to 20,000
2,000 to 45,000
1,000 to 20,000
262
65
79
2,500 to 6,000
8,000 to 12,000
3,000 to 20,000
3,140
306
300
200
125
480
480
350
375
400
10
8
51
124
536
103
3,000
1,750
800
300
750
730
8
35
200
-
3,500
950
500
1,700
225
570
1,500
3,750
95
Source: Key suppliers' ratecards
190
NEW ZEALAND: OUTDOOR
Top ten outdoor
advertisers (2010)
Advertiser
Unilever
Pacific Blue
Vodafone
Coca-Cola
GlaxoSmithKline
ANZ Banking Group
Lion Nathan Breweries
Telecom Corp of NZ
McDonald's
Outdoor expenditure
NZ$ (000s)
3,928
3,259
2,794
2,547
2,420
2,203
2,194
1,942
1,894
1,893
categories (2010)
Category
Airlines
Mobile phones
Radio & TV
Cinema
Banks
Fast food chains/restaurants
Passenger vehicles
Beer/stout/cider
Education
Outdoor expenditure
NZ$ (000s)
8,890
6,548
6,545
6,145
5,086
4,444
4,438
4,356
4,079
3,345
Top outdoor
contractor (2010)
Contractor
APN Holdings
191
NEW ZEALAND: CINEMA
CINEMA
per week: NZ$464
Average CPT: NZ$350
Trend in admissions
2006
2007
2008
2009
2010
Admissions
(mill)
15.3
15.4
15.4
15.5
15.9
Gross takings
NZ$ (mill)
146.4
151.7
156.5
169.9
176.5
Source: MPDANZ
Cinema audience demographic
visited in the last
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Class
AB Quintile
C Quintile
D Quintile
E Quintile
F Quintile
Source: Roy Morgan March 2011
192
4 weeks
%
41
32
26
23
%
46
54
%
38
34
29
25
19
12 months
%
83
76
70
54
-
NEW ZEALAND: CINEMA
Gross takings
NZ$ (000s)
17,334
9,279
5,949
5,417
5,393
5,362
5,355
4,835
4,227
3,917
Film
Avatar* (3D)
Boy
Inception
Toy Story 3 (3D)
Alice In Wonderland (3D)
Harry Potter and the Deathly Hallows: Part 1
Twilight Saga: Eclipse
Shrek Forever After (3D)
Despicable Me (3D)
Iron Man 2
Source: MPDA top 20 weekly movies, as of 29 December 2010
*17 th December 2009 release
Top ten cinema
advertisers (2010)
Advertiser
Sky Network Television
Telecom Corp of NZ
Frucor Beverages
Kellogg's
Prime Television
Unilever
Wrigley
Rodd & Gunn
Tourism Fiji
Coca-Cola
Top ten cinema
Cinema expenditure
NZ$ (000s)
1,416
1,269
636
634
626
619
603
577
541
500
Cinema expenditure
Category
NZ$ (000s)
Radio & TV
2,547
Mobile phones
1,549
Aerated drinks
1,151
Breakfast foods
731
Tourism promotions
704
Confectionery (sweets & gums)
603
Menswear
577
534
Fast food chains/restaurants/cafes
516
Travel agents
-
Top cinema
owners (2010)
Top cinema
sales house (2010)
Owner
Hoyts Cinema Group
Event Cinemas
Cinema revenue
NZ$ (000s)
1,955
347
Sales house
Val Morgan
193
NEW ZEALAND: INTERNET
INTERNET
Adult internet users (AP 18+): 2,536,000 (72.3%)
Typical monthly cost of internet access: NZ$47.50-145
Source: http://www.emigratenz.org/getting-an-internet-connection.html
Smartphone penetration: 10.4%
Tablet penetration (PDA/handheld): 2.9%
At home
At work
Total
Per day
Adults
60-90+
60-90+
120-180+
Cost of display ads
Type
NZ$
Standard banner
42,278
Streaming video
60
Textlinks
1
Rich media
15-30
Keyword
Facebook
New Zealand
YouTube
Games
Trademe
Google
Source: Various publisher sites
Age
16-24
25-34
35-54
55-64
%
16.8
15.1
31.7
13.5
65+
Sex
Male
Female
Income (NZ$ per year)
Up to 10,000
10,001-20,000
20,001-30,000
30,001-40,000
40,001-50,000
50,001-60,000
60,001-80,000
80,000+
Refused/not specified
15.2
%
48.0
51.0
%
26.0
17.9
10.2
9.0
8.6
6.5
6.3
6.8
5.1
NZ$
0.62
0.93
0.54
0.38
0.39
0.41
You
hotmail
Facebook login
Trade
Source: https://adwords.google.com/
select/TrafficEstimatorSandbox
194
0.84
0.26
1.09
0.56
NEW ZEALAND: INTERNET
Unique visitors
per month
2,095
1,726
1,514
1,084
694
685
669
668
662
583
Site
google
trademe.co.nz
facebook.com
youtube.com
wikipedia
yahoo!xtra
nzherald.co.nz
stuff.co.nz
airnewzealand.co.nz
tvnz.co.nz
Search engine
Google
Bing
Yahoo
Others
Searches
per month
327,000,000
18,166,667
14,533,333
3,633,333
Source: ComScore
Top ten internet advertisers (2010) categories (2010)
Advertiser
Air New Zealand
Telecom Corp of NZ
House of Travel
Vodafone
Seek Employment
Procter & Gamble
ANZ Banking Group
Kiwibank
Bank of New Zealand
Visa
NZ$ (000s)
4,231
4,074
1,633
1,511
1,088
1,076
1,068
958
924
797
Category
NZ$ (000s)
Airlines
6,757
Banks
4,896
Mobile phones
4,701
Passenger vehicles
2,510
Travel agents
2,367
Central government depts
2,358
Credit cards
2,184
Education
1,924
Radio & TV
1,867
Tourism promotions
1,810
Top ten internet
owners (2010)
Top ten internet
sales houses (2010)
Owner
Yahoo
APN Digital
Fairfax
MSN
Google
Trademe
Facebook
Trademe
TVNZ
Mediaworks
Sales house
Yahoo
APN Digital
Fairfax
MSN
Google
Trademe
Facebook
Trademe
TVNZ
Adhub
195
NEW ZEALAND: OVERALL
OVERALL
Top ten overall
advertisers (2010)
Advertiser
Foodstuffs
Harvey Norman
Unilever
The Warehouse
Noel Leeming Group
Mitre 10 NZ
Reckitt Benckiser
Telecom Corp of NZ
Farmers Trading
Media expenditure
NZ$ (000s)
69,592
58,770
57,164
55,550
49,499
43,808
39,987
32,982
30,632
29,326
categories (2010)
Category
Supermarkets
Department stores
Banks
Passenger vehicles
Radio & TV
Fast food chains/restaurants
Home improvement retail
Appliances/lighting (retail)
Media expenditure
NZ$ (000s)
119,338
114,473
95,178
94,728
92,536
87,720
79,254
75,644
73,103
70,422
196
PAKISTAN: ECONOMIC DATA
PAKISTAN
ECONOMIC DATA
2003
2004
1 US$ = 85.19 PKR at 2010 rate
2005
2006
2007
2008
2009
2010
Gross Domestic Product (PKR billion)
at current prices
% change
at 2010 prices
% change
4,875.6 5,640.6 6,499.8 7,623.2 8,673.0 10,242.8 12,739.3 14,668.4
9.5
15.7
15.2
17.3
13.8
18.1
24.4
15.1
10,335.3 11,124.5 11,751.6 12,769.2 13,505.2 13,257.3 14,513.4 14,668.4
6.4
7.6
5.6
8.7
5.8
-1.8
9.5
1.1
Gross Domestic Product per capita (PKR 000s)
at current prices
at 2010 prices
30.7
65.2
34.8
68.6
39.2
70.9
45.0
75.3
50.1
78.0
57.9
74.9
70.5
80.3
79.8
79.8
76.3
137.9
89.5
149.9
101.8
158.5
120.2
155.6
149.5
170.4
172.2
172.2
at current prices
at 2010 prices
57.2
121.3
66.2
130.6
at current prices
at 2010 prices
0.4
0.8
0.4
0.8
0.5
0.8
0.5
0.9
0.6
0.9
0.7
0.9
0.8
0.9
0.9
0.9
158.6
162.2
165.8
169.5
173.2
177.0
180.8
183.9
50.7
7.5
55.3
9.1
59.7
7.9
64.2
7.6
77.3
20.3
87.8
13.6
100.0
13.9
0.17
0.17
0.19
0.26
0.28
0.26
0.25
18.7
8.8
28.3
18.9
56.6
45.6
26.0
4.7
17.3
3.2
12.1
-1.6
Population
Millions
2010=100
% change
47.2
2.9
0.17
at current prices
at 2010 prices
12.3
9.2
14.8
6.8
197
PAKISTAN: ADVERTISING EXPENDITURE
Advertising expenditure in PKR million at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
6,448
6,500
7,300
8,200
9,410
11,166
14,329
22,436
28,268
33,146
37,153
Newspapers
2,370
2,883
3,036
3,240
3,432
3,870
4,482
6,043
6,707
7,101
6,959
Magazines
630
217
264
360
468
630
918
1,417
1,573
1,620
1,563
TV
2,875
2,400
2,700
3,300
4,200
4,700
6,300
10,550
14,523
18,604
22,583
173
400
200
800
200
1,100
200
1,100
200
10
1,100
300
45
1,600
21
350
35
2,200
44
550
990
2,800
86
997
1,337
2,996
135
1,110
1,396
3,116
199
1,193
1,443
3,163
249
Advertising expenditure in PKR million at constant 2010 prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
14,979
14,647
15,925
17,382
18,559
20,188
24,002
34,936
36,587
37,761
37,153
Newspapers
5,506
6,497
6,623
6,868
6,769
6,997
7,508
9,409
8,681
8,090
6,959
Magazines
1,464
489
576
763
923
1,139
1,538
2,207
2,036
1,846
1,563
TV
6,679
5,408
5,890
6,995
8,283
8,498
10,553
16,428
18,797
21,195
22,583
401
929
451
1,803
436
2,400
424
2,332
394
20
2,169
542
81
2,893
38
586
59
3,685
74
856
1,542
4,360
134
1,290
1,730
3,878
175
1,265
1,590
3,550
227
1,193
1,443
3,163
249
Source: 2000 Gallup, 2001-2010 Gallup, Aurora, TransIndus, Adcom
Notes:
2. Includes classified to 2004, excludes from 2005
4. After discounts
5. Internet includes display only (no search/classified in Pakistan)
6. Cinema and internet figures are provided by sales houses rather than third-party
bodies
Tobacco: Restricted.
Alcohol: Restricted.
Pharmaceutical: Restricted.
198
PAKISTAN: POPULATION
POPULATION
Capital city
Language
Currency
Islamabad
Punjabi and numerous others
Pakistan Rupee (PKR)
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
29,241
12,724
9,111
6,185
4,561
2,923
2,477
67,222
Female
(000s)
26,823
12,263
8,450
5,727
4,151
2,491
2,049
61,954
Total
(000s)
56,064
24,987
17,561
11,912
8,712
5,414
4,526
129,176
Source: Population Census Organization 1998
(annual growth rate is 2.69%)
199
PAKISTAN: TELEVISION
TELEVISION
TV licence cost (per year): PKR 420
Average minutes viewed per day per adult: 127.4
Cable (analogue)
DTH (analogue)
Average
PKR
350-400
800
Source: Cable Association of Pakistan (CAP)
Main channels
Channel
Commercial
PTV Home
PTV News
Star Plus
ATV
Sony
GEO News
GEO Entertainment
Cartoon Network
ARY News
ARY Qtv
AAJ News
ARY Digital
Ten Sports
Hum TV
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
86.2
54.9
53.8
51.3
47.4
44.8
35.1
32.9
28.7
28.6
26.7
24.7
24.1
22.8
12
9
6
8
6
8
6
6
6
6
6
7
6
7
562
296
1,886
1,868
1,496
418
997
160
1,134
1,518
354
1,019
Source: Gallup Pakistan, Media Track
200
Cost/audience
Channel
PTV Home
PTV News
Star Plus
ATV
Sony
GEO News
GEO Entertainment
Cartoon Network
ARY News
ARY Qtv
AAJ News
ARY Digital
Peak
time
2000-2100
2100-2200
2000-2200
2000-2100
2000-2200
2100-2200
2000-2100
1800-1900
2100-2200
2000-2100
2100-2200
2000-2100
Peak rate
30 sec
PKR
89,075
10,000
35,000
20,000
37,750
68,200
46,500
9,000
13,000
3,750
10,000
31,800
Peak adult
audience
(000s)
23,128
2,417
4,599
2,441
1,023
959
726
459
138
121
136
177
30 sec peak
adult CPT
PKR
3.9
4.1
7.6
8.2
36.9
71.1
64.0
19.6
94.2
31.0
73.5
179.7
Source: Gallup Pakistan, Adcom
Average CPT (all commercial channels): PKR 10.3
Channel
Commercial
PTV Home
Star Plus
PTV News
ATV
Sony
GEO News
Cartoon Network
GEO Entertainment
KTN
PTV National
Ten Sports
Sindh TV
ARY Qtv
Hum TV
2010
Individuals
Adults
52.5
11.0
8.5
5.2
2.7
2.4
1.8
1.5
1.5
0.9
0.9
0.8
0.7
0.5
47.3
12.6
10.3
5.9
3.1
3.0
0.5
1.8
1.8
0.8
0.8
0.9
0.8
0.5
Source: Gallup Pakistan, Media Track
201
Ad revenue
2010
PKR (mill)
1,603.4
156.3
1,888.6
2,226.7
333.4
1,855.0
391.8
286.6
89.5
51.8
1,782.6
Programme
Baarh
Eid Play
Jinhey Raastey Mein Khabar Hui (launch)
Huwai Tum Dost
Mauj Barhay Ya Andhi Aaye
Roger
Zindaan
Jinhey Raastey Mein Khabar Hui
Amanat
Aas
Channel
PTV Home
PTV Home
PTV Home
PTV Home
PTV Home
PTV Home
PTV Home
PTV Home
PTV Home
PTV Home
Adult
TVR
23.9
23.9
23.4
23.1
23.1
22.7
22.7
22.6
22.3
22.3
Source: Gallup Pakistan
Top ten television
advertisers (2010)
Advertiser
Unilever
Pak Telecom Mobile
Telenor
Mobilink
Procter & Gamble
China Mobile
Nestlé Milkpak
Engro Foods
PepsiCo
Colgate Palmolive
categories (2010)
TV expenditure
PKR (mill)
2,841.8
1,858.7
1,724.3
1,523.3
1,371.8
1,218.2
754.9
649.9
617.4
596.5
TV expenditure
Category
PKR (mill)
Mobile phone operators
6,765.6
Shampoos
1,433.8
Detergent powders
1,278.1
1,033.8
Milk/dairy produts
994.6
Personal hygiene
876.0
Juice & energy drinks
625.4
Biscuits
574.5
Cooking oil
525.7
Ice-cream
481.8
Source: Media Track
Source: Media Track
Top ten television
owners (2010)
Top ten television
sales houses (2010)
Owner
GEO News
ARY Digital
ATV
GEO Entertainment
Hum TV
PTV
Duniya TV
Express News
Dawn News
AAJ TV
TV revenue
PKR (mill)
2,226.7
1,954.1
1,888.6
1,855.0
1,782.6
1,603.4
1,140.9
1,013.0
808.0
804.9
Source: Media Track
Sales house
Jang Group
ARY Group
Eye TV Network
ATV
Pakistan Television
Duniya TV
Television Media
Recorder Television
Air Waves
Dawn News
Source: Media Track, Adcom
202
TV revenue
PKR (mill)
4,357.1
3,516.2
2,202.0
1,888.6
1,759.6
1,140.9
1,034.3
980.8
959.9
808.0
PAKISTAN: NEWSPAPERS
NEWSPAPERS
Newspapers
Title
National dailies
Jang
Express
Nawa-I-Waqt
Khabrain
Dawn
The News
Awam
Business Recorder
Daily Times
Pakistan
The Nation
Express Tribune
Din
Aaj Kal
Pakistan Observer
Jinnah
Regional dailies
Ummat
Qami Akhbar
Kawish
Jurrat
Mashriq (Qta)
Ibrat
Mashriq (Psh)
Aaj
Agaz
Tamer-E-Sindh
Daily Business Report
Daily Report
Tijarat
Waqt
Al Akhbar
Awami Awaz
Wahdat
Jurrat
Jassarat
Amn
Abaseen
Frontier Post
Full page
Circulation
B/W
(000s)
PKR
625
375
350
200
195
150
150
90
90
80
75
65
60
35
28
25
160
150
85
70
70
60
60
45
40
30
30
30
30
30
30
25
25
25
25
20
18
18
Full page
Colour
PKR
1,533,600 3,067,200
1,222,560 1,528,200
712,800
712,800
691,200
691,200
1,425,600 1,425,600
648,000
648,000
259,200
259,200
410,400
410,400
475,200
475,200
302,400
259,200
216,000
216,000
557,280
557,280
388,800
388,800
302,400
302,400
216,000
216,000
216,000
216,000
518,400
250,000
345,600
100,000
259,200
216,000
259,200
175,000
135,000
151,200
194,400
194,400
180,000
150,000
150,000
172,800
172,800
150,000
150,000
150,000
150,000
175,000
Source: Adcom
203
518,400
250,000
345,600
100,000
259,200
216,000
259,200
175,000
135,000
151,200
194,400
194,400
180,000
150,000
150,000
172,800
172,800
150,000
150,000
150,000
150,000
175,000
PAKISTAN: NEWSPAPERS
Top ten newspaper
advertisers (2010)
categories (2010)
Advertiser
PKR (mill)
Telenor
155.2
Mobilink
133.0
Pakistan Telecommunication
129.6
Eden Developers
94.5
Front Line
82.0
China Mobile
80.4
Ufone
80.0
Real Marketing
70.4
Bank Al Habib
67.1
Warid
52.1
Category
PKR (mill)
Builders
602.5
456.6
Banks
394.3
Broadband providers
124.6
Household products
111.7
Auto
100.6
Mobile phones
86.4
Airlines
71.0
Telecoms
70.7
Cooking oil
47.3
Source: Adcom
Source: Adcom
Top ten newspaper
owners (2010)
Top ten newspaper
sales houses (2010)
Owner
Jang
Express
Dawn
The News
Nawa-I-Waqt
Khabrain
Buisness Recorder
Daily Times
Mashriq
Kawish
Newspaper revenue
PKR (mill)
828.2
462.1
408.0
245.7
216.7
89.5
79.6
79.0
68.1
61.0
Source: Adcom
Newspaper revenue
Sales house
PKR (mill)
Jang Group
1,109.2
Television Media
462.1
Dawn Group
408.2
Nida e Millat
263.2
Khabrain Group
91.0
Total Media
84.6
Recorder Television
79.6
Mashriq
68.1
Kawish Group
67.4
Ummat Publications
38.1
Source: Adcom
204
PAKISTAN: MAGAZINES
MAGAZINES
Magazines
Full page Full page
bm=bi-monthly q=quarterly Circulation Colour
B/W
Title
(000s)
PKR
PKR
Akhbar-E-Jahan (w)
265
150,000
150,000
Shua (m)
85
10,000
10,000
Khawateen Digest (m)
75
15,000
15,000
Kiran (m)
70
10,000
10,000
Hina (m)
65
6,000
6,000
Family (w)
60
25,000
25,000
Herald (m)
45
45,000
45,000
Aanchal (m)
45
6,000
6,000
Kitchen (m)
35
15,000
15,000
Sachee Kahaneiyan (m)
35
8,000
8,000
Pakiza (m)
35
8,000
8,000
Sarguzish (m)
35
8,000
8,000
Jasoosi (m)
28
8,000
8,000
News Line (m)
25
18,000
18,000
Bawarchee Khana (m)
25
10,000
10,000
Dosheeza (m)
25
8,000
8,000
Suspance (m)
24
10,000
10,000
She (m)
20
20,000
20,000
Dalda ka Dastarkhuan (m)
20
20,000
20,000
Rida (m)
20
8,000
8,000
Urdu Digest (m)
20
8,000
8,000
Nonihal (m)
20
12,000
12,000
Super Star Dust (m)
18
8,000
8,000
Friday Times (w)
18
90,000
90,000
Mazaydar Khanay (m)
18
8,000
8,000
Women's Own (m)
15
14,000
14,000
Good Times (f)
15
20,000
20,000
Teenager (m)
15
8,000
8,000
Pakistan & Gulf Economic (f)
15
15,000
15,000
Sabrang (m)
15
8,000
8,000
Nazneen (m)
15
8,000
8,000
Taleem-O-Tarbiat (m)
15
8,000
8,000
Fashion Collection (m)
12
14,000
14,000
Ibrat Magazine (f)
12
18,000
18,000
Mr.Cook (bm)
12
8,000
8,000
Raysham (m)
12
8,000
8,000
Darr (m)
12
6,000
6,000
Kheal Kheal Main (m)
12
8,000
8,000
Mag (w)
10
35,000
35,000
Hamsafar (m)
10
250,000
250,000
205
PAKISTAN: MAGAZINES
Magazines cont.
Full page Full page
bm=bi-monthly q=quarterly Circulation Colour
B/W
Title
(000s)
PKR
PKR
Hazar Dastan (m)
10
6,000
6,000
Home Express (m)
10
50,000
50,000
Visage (bm)
8
15,000
15,000
Libas (q)
8
30,000
30,000
Niche (bm)
8
18,000
18,000
Bridge & You (q)
8
18,000
18,000
Money (m)
8
15,000
15,000
Good Food (bm)
8
12,000
12,000
Food Line (bm)
8
10,000
10,000
Chanda (m)
8
6,000
6,000
Fiction (m)
8
6,000
6,000
Dastak (m)
8
8,000
8,000
Reewaj (m)
8
8,000
8,000
Me & My Wedding (q)
7
18,000
18,000
Faq (q)
7
50,000
50,000
TV Asia (m)
7
8,000
8,000
Spider (m)
7
32,000
32,000
Diva (m)
6
10,000
10,000
Internet (m)
6
22,000
22,000
Health & Beauty (bm)
6
10,000
10,000
South Asia (m)
5
15,000
15,000
Computer World (f)
5
28,000
28,000
Music World (m)
5
8,000
8,000
Aurora (bm)
4
80,000
80,000
Jewel Times (bm)
4
10,000
10,000
High (bm)
4
15,000
15,000
Circkter (m)
4
7,000
7,000
Smash (m)
3
5,000
5,000
Ebizz Magazine (m)
3
8,000
8,000
Synergyzer (bm)
3
35,000
35,000
Slogan (m)
2
30,000
30,000
Source: Adcom
206
PAKISTAN: MAGAZINES
Top ten magazine
advertisers (2010)
categories (2010)
Advertiser
PKR (mill)
Procter & Gamble
27.1
Unilever
24.5
Bankislami
24.2
Nestlé
14.7
Orient Group
13.5
Moh. Hashim Tajir Surma
12.8
Care Cosmetic International
10.6
Nokia
9.8
Kahf International
9.4
Telenor
8.7
Category
PKR (mill)
Skincare
46.9
Pharmaceuticals
41.4
Banks
33.9
Household products
28.7
Shampoos
27.8
Cooking oil
23.4
22.3
Watches
17.5
Cosmetics
17.1
Personal hygiene
16.3
Source: Adcom
Source: Adcom
Top ten magazine
owners (2010)
Top ten magazine
sales houses (2010)
Magazine revenue
Owner
PKR (mill)
Jang Sunday Magazine
81.9
Dawn Images
60.3
Akhbar-E-Jehan
60.3
News Instep
28.5
Express Sunday Magazine
25.5
Daily Times Sunday Magazine
16.4
Family Magazine
14.3
Nawa-I-Waqt Sunday Magazine
12.2
Mag
11.9
Herald Magazine
10.1
Magazine revenue
Sales house
PKR (mill)
Jang Group
207.4
Dawn Group
81.2
Television Media
29.3
Nida e Millat
27.6
Friday Times
24.8
Total Media
18.0
Women's Own Group
9.9
Time
7.8
She Magazine
7.7
Khabrain Group
6.8
Source: Adcom
Source: Adcom
207
PAKISTAN: RADIO
RADIO
Number of radio households: 22,800,000 (95%)
Source: Oasis International, Gallup Pakistan, MARS
Peak rates
Station
National
PBC
Main regional
FM 106.2
FM 103
FM 100
FM 105 Sachal
FM 91
FM 89
FM 105 Awaz
FM 96
FM 99 Power
FM 107
FM 99 Josh
Type
Peak
time
Peak rate
(30 sec)
PKR
news/entertainment
0700-1000/2000-2230
2,250
infotainment
music/news
infotainment
music/news
music
music
music/news
music
news/entertainment
news/entertainment
infotainment
evening drivetime
morning/evening drivetime
late night
evening/late night
morning
morning/afternoon drivetime
1700-2200
evening drivetime
1,750
1,250
1,250
750
750
1,650
1,000
350
600
650
400
208
PAKISTAN: RADIO
Top ten radio
advertisers (2010)
Advertiser
Unilever
Service Shoes
Chevron
Engro Foods
CM Pak-Zong
Ufone
Nokia
Coca-Cola
Nestlé
PepsiCo
categories (2010)
Radio expenditure
PKR (mill)
110
95
71
70
69
65
63
60
54
53
Source: Media Miles, Oasis International
Category
Telecoms
Mobile phones
Banks
PSM
Airlines
Education
Biscuits
Skincare
Cold beverages
Food
Top radio
Owner
Hum FM 106.2
City FM 89
Apna Karachi FM 107
Mast FM 103
Radio Pakistan
Radio revenue
PKR (mill)
165
150
130
100
95
209
PAKISTAN: OUTDOOR
OUTDOOR
Number of outdoor sites: 70,000 approx.
Type of sites
Type of display
Hoarding
Digital board
Outdoor video screen
Sports network (stadiums, courts)
Road transport network (bus, rickshaw, taxi)
Railway
Airport (waiting lounge)
Street network
Bus stop
Branding on pedestrian bridges
Parks
Backlit floats (trucks, Mazdas)
Top ten outdoor
advertisers (2010)
Top ten outdoor
contractors (2010)
Advertiser
Unilever
Telenor
Mobilink
Warid
Nokia
Nestlé
Zong
Engro Foods
HBL
Ufone
Contractor
Spectrum Links
Hafiz Brothers
Sehar Communications
Vital Link
Waqas Advertiser
Bionic Advertisers
Publicity Advertising
United Media
Classic Advertising
Ravi Advertising
Source: Outdoor Association of Pakistan
Source: Outdoor Association of Pakistan
210
PAKISTAN: CINEMA
CINEMA
Number of cinema screens: 200 approx.
Source: Cine Plus Media
per week: PKR 4,619-17,800
Average CPT: PKR 700-2,700
Age
16-24
25-34
35-49
50+
Sex
Male
Female
%
29
35
25
11
%
55
45
Film
3 Idiots
My Name Is Khan
Dabangg
Golmaal 3
Tees Maar Khan
Housefull
No Problem
Raajneeti
Break Ke Baad
Once Upon a Time In Mumbai
211
PAKISTAN: CINEMA
Top ten cinema
advertisers (2010)
Advertiser
Zong
Ufone
Telenor
Mobilink
Rubia D
Red Bull
Sunsilk
Tarang
Warid
Tetrapack
Top ten cinema
owners (2010)
Top cinema
sales houses (2010)
Owner
Cinepax (Pindi)
Cineplex (Karachi)
DHA (Lahore)
Atrium (Karachi)
CineStar (Lahore)
Sozo World (Lahore)
PAF (Lahore)
Tajmahel (Faisalabad)
Zinco Palace (Gujranwala)
Dream Land (Multan)
Sales house
CinePlex
Nishat
Capri
Sozo World
Sozo Gold
CineStar
Ceros
CinePax
212
PAKISTAN: INTERNET
INTERNET
Homes with internet connection: 750,000 (3.1%)
Typical monthly cost of internet access: PKR 600
Smartphone penetration: 1.5-2.3%
Cost of display ads
Type
US$
Google search
0.7
Google contextual
0.1
Google placement
0.2
Direct media placements
1.2-20.0
Age
16-24
25-34
35+
Sex
Male
Female
%
46.7
31.5
23.0
%
75.0
25.0
Source: Portal stats, SD Research
Keyword
Download
Pakistan
Youtube
Facebook
Songs
Urdu
Games
News
Google
Yahoo!
US$
0.3
0.7
0.5
0.4
0.6
0.4
0.3
0.5
0.2
0.5
Source: Goole Insights, Google Keyword
Tool
Site
Yahoo!
Facebook
MSN
Cricinfo
Geo
Jang
Express
PakWheels
Dawn
Apniisp
Source: Websites
Top ten internet advertisers (2010)
Advertiser
Mobilink
Telenor
China Mobile
Unilever
Nokia
Coke
WiTribe
Procter & Gamble
Nestlé
Warid
PKR (mill)
41.3
37.5
20.9
22.1
19.4
13.7
13.3
11.9
10.6
9.2
Source: Symmetry
213
Unique visitors
per month
6,500,000
5,000,000
2,500,000
1,200,000
960,000
850,000
550,000
450,000
350,000
220,000
PAKISTAN: MEDIA REACH/OVERALL
MEDIA REACH
Daily
86.8
Weekly
95.3
Monthly
99.6
Source: Gallup Pakistan
OVERALL
Top ten overall
advertisers (2010)
categories (2010)
Media expenditure
Advertiser
PKR (mill)
Unilever
3,125.9
Pak Telecom Mobile
2,003.9
Telenor
1,889.7
Mobilink
1,691.5
Procter & Gamble
1,395.8
China Mobile
1,366.8
Nestlé Milkpak
855.9
Engro Foods
770.4
PepsiCo
685.3
Coca-Cola
668.3
Media expenditure
Category
PKR (mill)
Mobile phone operators
7,155.4
Shampoos
1,450.3
Skincare
1,339.7
Detergent powders
1,165.4
1,053.2
Milk/dairy produts
1,030.0
Banks
845.4
Juice & energy drinks
624.5
Builders
605.9
Biscuits
568.4
Source: Media Track, Media Miles,
Symmetry, Adcom
Symmetry, Adcom
Top ten media
owners (2010)
Top ten
sales houses (2010)
Owner
GEO News
ARY Digital
ATV
GEO Entertainment
Hum TV
Jang Newspaper
PTV
Duniya TV
Express News
Express Newspaper
Media revenue
PKR (mill)
2,226.7
1,954.1
1,888.6
1,855.0
1,782.6
1,656.4
1,603.4
1,140.9
1,013.0
924.1
Sales house
Jang Group
ARY Group
Eye TV Network
ATV
Dawn Group
Pakistan Television
Television Media
Duniya TV
Recorder Television
Air Waves
Symmetry, Adcom
Media revenue
PKR (mill)
6,692.6
3,516.2
2,202.8
1,888.6
1,766.1
1,759.6
1,525.7
1,140.9
1,139.9
959.9
Symmetry, Adcom
214
PHILIPPINES: ECONOMIC DATA
PHILIPPINES
ECONOMIC DATA
2003
2004
1 US$ = 45.11 Peso at 2010 rate
2005
2006
2007
2008
2009
2010
6,031
10.8
7,315
4.3
6,649
10.2
7,842
7.2
7,409
11.4
7,995
2.0
7,679
3.6
8,024
0.4
8,513
10.9
8,513
6.1
69.2
84.0
74.9
88.4
82.0
88.5
83.5
87.2
90.8
90.8
133.7
162.2
147.4
173.8
164.3
177.2
170.2
177.9
188.7
188.7
Gross Domestic Product (Peso billion)
at current prices
% change
at 2010 prices
% change
4,316
8.9
6,344
5.3
4,872
12.9
6,756
6.5
5,444
11.7
7,015
3.8
Gross Domestic Product per capita (Peso 000s)
at current prices
at 2010 prices
52.4
77.0
58.1
80.5
63.7
82.0
at current prices
at 2010 prices
95.7
140.6
108.0
149.8
120.7
155.5
at current prices
at 2010 prices
1,162.1 1,287.0 1,411.5 1,535.0 1,661.3 1,818.0 1,850.7 2,012.7
1,707.9 1,784.8 1,818.7 1,861.7 1,959.4 1,961.6 1,934.0 2,012.7
Population
Millions
82.3
83.9
85.5
87.1
88.7
90.4
92.0
93.8
72.1
6.0
77.6
7.6
82.5
6.2
84.8
2.8
92.7
9.3
95.7
3.3
100.0
4.5
2.32
0.66
0.61
0.59
0.58
0.63
0.68
2.2
-3.8
7.3
4.3
10.3
0.9
12.5
8.9
19.6
14.4
2010=100
% change
68.0
3.5
2.19
at current prices
at 2010 prices
21.5
17.4
20.0
13.2
-68.4
-70.6
215
PHILIPPINES: ADVERTISING EXPENDITURE
Advertising expenditure in Peso (mill) at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
61,439
69,813
77,681
94,379
113,257
35,800
36,580
39,250
43,300
48,700
58,235
Newspapers
9,887
7,509
7,182
7,618
8,694
6,000
5,300
6,100
6,500
6,200
7,500
Magazines
2,557
1,931
1,946
2,898
1,500
1,100
1,300
1,400
1,300
1,600
TV
40,740
46,818
55,012
68,390
82,204
20,000
21,000
22,000
24,000
28,000
33,000
Radio
10,813
12,929
13,557
16,425
19,461
4,000
4,200
4,200
5,000
6,000
8,000
200
3,900
200
200
4,380
400
250
4,800
600
300
5,300
800
350
5,850
1,000
400
6,435
1,300
Advertising expenditure in Peso (mill) at constant 2010 prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
102,755
109,325
118,108
138,703
157,062
40,587
38,325
39,629
39,815
43,368
50,100
Newspapers
16,535
11,759
10,919
11,196
12,057
7,731
6,428
7,195
7,014
6,479
7,500
Magazines
4,004
2,936
2,860
4,019
1,933
1,334
1,533
1,511
1,359
1,600
TV
68,136
73,316
83,641
100,509
113,999
25,770
25,469
25,948
25,896
29,260
33,000
Radio
18,084
20,246
20,612
24,139
26,988
5,154
5,094
4,954
5,395
6,270
8,000
258
5,025
258
243
5,312
485
295
5,661
708
324
5,719
863
366
6,113
1,045
400
6,435
1,300
Source: NMR PMS, Nielsen, AdQuest Millennium, Agency estimates
Notes:
1. Before discounts to 2004, after estimated discounts from 2005
3. Excludes classified
5. Newspapers includes magazines before 2001
Tobacco: Ads not allowed on TV and radio between 0700 and 1900. Ads must carry a
government health warning. Banned in broadcasts and publications aimed at children.
Alcohol: Ads should include a warning to 'drink moderately'.
Children's: Advertising for breastmilk substitutes intended for infants and young
children up to 24 months not allowed.
216
PHILIPPINES: POPULATION
POPULATION
Capital city
Languages
Currency
Manila
Tagalog, English
Peso (P)
Population by age
0-14
15-64
65+
Total
Male
(000s)
17,999
31,104
1,877
50,980
Female
(000s)
17,285
31,097
2,472
50,854
Total
(000s)
35,284
62,201
4,348
101,834
Source: CIA World Factbook 2011
217
PHILIPPINES: TELEVISION
TELEVISION
Number of urban households: 8,555,165
Colour
VCR
DVD
PVR/DVR
Multiset
Remote control
99.0%
0.3%
60.9%
0.1%
29.7%
86.4%
24.4%
0.1%
Source: 2007 NUTAM Establishment Survey
Average minutes viewed per day per adult (20+) (2007): 216
Cable (analogue)
Average
Peso
554
Source: 2007 NUTAM Establishment Survey
Main channels
Channel
Commercial
ABS-CBN
NBN
ABC
GMA
RPN
QTV 11
IBC
SBN
Studio 23
NET 25
RJTV
ESPN
ABS-CBN News
Cartoon Network
CinemaOne
Daily
hours of
transmission
Ad mins
per
week
20
19
18
19
17
16
19
15
19
24
21
24
24
24
24
810
222
62
691
167
131
192
102
45
48
78
51
50
42
218
Main channels cont.
Channel
Commercial cont.
Lifestyle
MTV
MYX
AXN
Star World
Jack TV
Solar Sports
ETC
Daily
hours of
transmission
Ad mins
per
week
24
24
24
24
24
24
24
24
71
62
131
44
102
139
127
Source: AGB Nielsen Media Research, NUTAM
Cost/audience (2007)
Channel
ABS-CBN
NBN
ABC
GMA
RPN
QTV 11
IBC
SBN
Studio 23
NET 25
RJTV
ESPN
ABS-CBN News
Cartoon Network
CinemaOne
Lifestyle
MTV
MYX
AXN
Star World
Jack TV
Solar Sports
ETC
Peak rate
30 sec
Peso
300,000
36,594
240,000
350,000
90,000
90,000
45,000
3,500
90,000
30,000
10,000
15,000
20,108
25,000
20,000
25,000
9,000
25,000
20,000
27,500
30,000
25,000
30,000
Peak
time
2000-2059
2100-2159
2000-2059
2000-2059
2000-2059
2100-2159
2100-2159
1900-2159
1800-2159
1800-2159
2000-2059
2000-2059
2000-2159
1900-2259
-
Peak adult
audience
(000s)
986
4
15
948
4
11
2
4
1
1
1
1
2
-
Average CPT (all commercial channels): Peso 688.4
219
30 sec peak
adult CPT
Peso
304
9,829
16,051
369
23,000
7,887
23,006
23,462
45,788
29,455
27,473
25,663
16,046
-
Channel
Commercial
ABS-CBN
NBN
ABC
GMA
RPN
QTV 11
IBC
SBN
Studio 23
NET 25
RJTV
ESPN
ABS-CBN News
Cartoon Network
CinemaOne
Lifestyle
MTV
MYX
AXN
Star World
Jack TV
Solar Sports
ETC
2007
Individuals
Adults
45.8
0.5
2.2
37.7
1.1
2.3
0.3
0.1
1.5
0.2
0.1
0.1
0.5
0.9
0.1
0.2
0.2
0.1
0.3
0.2
0.1
46.0
0.5
2.3
37.2
1.2
2.1
0.4
0.1
1.5
0.2
0.1
0.1
0.4
0.9
0.1
0.2
0.2
0.1
0.3
0.2
0.1
Ad revenue
2007
Peso (mill)
34,819
2,478
3,181
48,715
2,985
2,921
2,145
10
2,080
465
148
305
281
394
245
603
1
485
816
424
842
1,189
1,182
Programme
SMB Sports Will To Win Pacquiao Barrera II
Kokey (TV series)
Blaze of Glory Pacquiao v. Solis
Pinoy Big Brother Season 2 - The Big Night at the Big Dome
The Battle of Cebu - Moment of Truth
Titigilang Mundo de la Hoya v. Mayfeather the World Awaits
Ang Paglalahad
Princess Sarah (TV series)
Boxing World Cup - Philippines v. Mexico
Marimar
220
Channel
GMA
ABS-CBN
GMA
ABS-CBN
ABS-CBN
ABS-CBN
ABS-CBN
ABS-CBN
ABS-CBN
GMA
Adult
TVR
31.7
21.4
21.1
21.1
20.8
20.4
20.3
19.9
19.3
19.2
Top ten television
advertisers (2007)
Advertiser
Unilever
Procter & Gamble
Colgate-Palmolive
Nestlé
United Laboratories
Globe Telecom
Smart Communications
Mead Johnson
Coca-Cola
Office of the President
categories (2007)
TV expenditure*
Peso (mill)
15,688
11,632
6,627
6,189
5,519
2,023
1,848
1,745
1,691
1,380
Source: Nielsen Adquest Millenium
*Based on rate cards
TV expenditure*
Category
Peso (mill)
Hair care
16,451
Telecoms
10,994
Gov't agencies & public utilities
7,307
Laundry products
5,778
Powdered milk
5,048
Skin care
4,591
Other food
4,556
Dental care
4,238
Vitamins & tonics
4,219
Cough & cold remedies
3,990
Top free-to-air television
owners (2007)
Owner
GMA
ABS-CBN
ABC
QTV 11
Studio 23
RPN
NBN
Islands TV
TV revenue*
Peso (mill)
53,531
36,514
6,425
4,269
3,044
2,851
2,489
1,713
221
PHILIPPINES: NEWSPAPERS
NEWSPAPERS
Newspapers (2007)
Title
National dailies
Bulgar
Philippine Daily Inquirer
Manila Bulletin
Philippine Star
Abante
Pilipino Star Ngayon
Abante Tonite
People's Journal Tonight
Bagong Tiktik
Bandera
Balita
Tempo
Manila Times
Malaya
Tumbok
Manila Standard Today
PM (Pang Masa)
Hataw
Daily Tribune
Remate
People's Balita
Business World
People's Taliba
Tanod (Diyaryo ng Bayan)
Regional dailies
Sunstar Cebu
Baguio Mediland Curier
The Freeman
Panay News
Sunstar Davao
Sunstar Baguio
Visayan Daily Star
Cebu Daily News
Sunstar Cagayan de Oro
Mindanao Daily Mirror
Sunstar Bacolod
Free dailies
Libre
Adult
readership
(000s)
Full page
B/W
Peso
Adult CPT Full page
B/W
Colour
Peso
Peso
1,337
1,258
1,051
1,048
820
615
358
252
230
200
197
195
184
84
84
66
58
56
51
40
18
8
6
5
65,835
157,410
150,255
154,440
46,200
40,320
42,000
53,130
42,000
34,720
32,550
102,555
89,910
101,574
160,380
-
49
125
143
147
56
66
117
211
210
176
167
557
1,070
1,539
20,048
-
118,503
283,338
270,459
277,992
83,160
64,512
75,600
95,634
75,600
62,496
58,590
184,599
161,838
182,833
288,684
-
32
24
10
9
8
8
5
5
4
2
1
20,500
15,000
16,500
18,000
12,000
-
641
1,500
2,063
3,600
6,000
-
41,000
30,000
33,000
36,000
24,000
-
157
53,340
340
96,012
Source: Nielsen Media Index Q1 2008 (urban M/F, 10+ read yesterday),
Nielsen Media Advertising Information Service
Average CPT (B/W): Peso 179
222
PHILIPPINES: NEWSPAPERS
Top ten newspaper
advertisers (2007)
categories (2007)
Newspaper expenditure*
Advertiser
Peso (mill)
Shoemart
518.3
372.9
Globe Telecom
254.8
Ayala Land
153.7
Samsung Electronics
132.6
Toyota Motors
118.5
Digital Telecommunications
111.6
Fortune Tobacco
98.9
Philip Morris
92.7
Robinson's Recreation
89.0
Newspaper expenditure*
Category
Peso (mill)
Telecoms
1,171.9
Retail
794.4
Banks/finance
677.9
Entertainment
666.0
Real estate
544.8
Auto
425.6
Education
398.0
349.4
Office equipment
329.3
Travel
229.8
Top ten newspaper
owners (2007)
Newspaper revenue*
Owner
Peso (mill)
Philstar Daily
3,033.6
Philippine Daily Enquirer
2,866.7
Manila Bulletin Publishing
1,369.7
Business World Publishing
264.1
Philippine Bus. Daily Publishing
215.6
Mindanao Times
181.8
Philippine Journalists
176.2
Sun. Star Publications Network
153.2
Monica Publishing
122.6
Rural Press Com. Rep.
95.3
223
PHILIPPINES: MAGAZINES
MAGAZINES
Magazines (2007)
w=weekly f=fortnightly
m=monthly bm=bimonthly
Title
Weekend supplements
Sunday Inquirer (w)
Panorama (w)
Philippine Starweek (w)
Junior Inquirer (w)
Showbusiness & entertainment
StarTalk Movie (w)
Moviestar (w)
Mega Star (w)
Kislap (w)
Yes (m)
IT
ComputerWorld Philippines (f)
Men's
FHM (m)
Foreign
Reader's Digest (m)
Newsweek (w)
Time (w)
National Geographic (m)
Cosmopolitan (Int. edition, m)
Vogue (m)
Seventeen (Int. edition, m)
Sugar (m)
Good Housekeeping (Int. edition, m)
International Businessweek (w)
Business Traveller (m)
InStyle (m)
Marie Claire (Int. edition, m)
Teen (m)
Elle (m)
Glamour (m)
GQ (m)
Parents (Int. edition, m)
American Lifestyle (m)
Life (m)
Baby Magazine (Int. edition, m)
Far Eastern Economic Review (w)
The Economist (w)
Adult
readership Colour
Colour
B/W
(000s)
Peso
Peso
Peso
431
391
149
29
110,808
33,000
48,000
-
257
84
322
-
110,808
22,000
33,000
-
41
39
14
8
-
19,100
143,000
490
-
15,400
143,000
7
90,000
12,857
65,000
1
154,000
128,548
140,000
231
144
74
61
58
31
25
20
16
16
14
14
13
13
6
5
4
4
3
3
1
1
1
-
-
-
224
Magazines cont.
Title
Fashion & features
Cosmopolitan Philippines (m)
K-Zone (m)
The Buzz (m)
Metro (m)
W.I.T.C.H. (m)
Star Studio (m)
Seventeen Mini (m)
Good Housekeeping (m)
Candy (m)
Cartoon Network (m)
Health Today (m)
Chalk (m)
Maxim (m)
Hi! (m)
Mr & Ms (m)
T3 (m)
Agriculture (m)
Meg (m)
Smart Parenting (m)
Young Star (m)
Marie Claire (m)
Lifestyle Asia (m)
Speed (m)
Preview (m)
PCWorld (m)
Food (m)
Pulp (m)
UNO (m)
Entrepreneur (m)
Chat (m)
Men's Health (m)
PC Magazine (m)
Working Mom (m)
People Asia (m)
Homelife (m)
Mega (m)
Animal Scene (m)
Channels (m)
Gadgets (m)
Mod Girl (m)
Celebrity Recipes (m)
Popsicle (m)
Adult
readership Colour
Colour
B/W
(000s)
Peso
Peso
Peso
307
254
200
159
123
102
98
96
86
86
82
72
71
67
62
41
39
38
32
30
27
25
23
22
21
20
19
18
18
18
18
17
16
15
14
11
11
11
10
10
9
7
225
146,000
66,000
125,400
102,300
80,000
121,000
89,000
143,393
88,000
130,000
70,000
33,000
70,000
96,000
96,000
90,000
108,000
77,500
99,000
135,500
105,000
108,900
87,120
110,000
15,000
88,000
40,000
-
476
330
789
1,003
816
1,260
1,035
1,749
1,222
1,831
1,707
846
2,188
3,556
3,840
3,913
4,909
3,690
4,950
7,528
5,833
6,806
5,808
10,000
1,364
8,800
4,444
-
133,000
66,000
125,400
102,300
73,000
110,000
81,000
143,393
88,000
130,000
70,000
33,000
70,000
96,000
96,000
90,000
98,000
50,000
99,000
135,500
105,000
108,900
64,800
110,000
15,000
88,000
40,000
-
Magazines cont.
Title
Fashion & features cont.
Real Living (m)
Mirror (m)
Mobile Philippines (m)
Manual (m)
Inquirer Golf (m)
Flavors (m)
Baby Magazine (m)
Real Living (m)
Teen Philippines (m)
General interest
Pink (bm)
Liwayway (w)
Bisaya (w)
Fortune (f)
People's Insider (w)
Moms & Kids (f)
Newsbreak (w)
Bluprint (bm)
Sports Life Weekly (w)
Philippine Graphic (w)
Moms Today (bm)
Philippine Free Press (w)
Sports Zone (w)
Women's
Women's Journal (w)
MOD Filipina (w)
Woman Today (f)
Adult
readership Colour
Colour
B/W
(000s)
Peso
Peso
Peso
7
6
5
4
3
3
2
2
2
80,000
80,000
49,500
64,064
-
20,000
26,667
16,500
32,032
-
80,000
80,000
49,500
64,064
-
65
49
22
18
14
8
7
7
6
5
3
3
2
30,000
22,000
22,000
134,269
28,000
-
612
1,000
1,571
44,756
9,333
-
20,000
15,000
16,500
134,269
20,160
-
65
44
29
30,250
65,000
60,000
465
1,477
2,069
19,800
65,000
60,000
Source: Nielsen Media Index Q1 2008, Nielsen Media Advertising Information Service
Average CPT (Colour): Peso 1,260
226
Top ten magazine
advertisers (2007)
categories (2007)
Magazine expenditure*
Advertiser
Peso (mill)
Unilever
64.4
Nestlé
51.4
L'Oréal
46.3
Rustan Commercial
40.5
United Laboratories
32.9
Samsung Electronics
29.5
Shoemart
24.8
Store Specialists
21.5
Philip Morris
20.7
DKT International
20.1
Magazine expenditure*
Category
Peso (mill)
Retail
188.2
Telecoms
156.1
Skin care
118.1
Clocks/watches
81.9
Proprietary drugs
68.0
Textiles
64.7
Miscellaneous
63.5
Office equipment
62.1
Facial beautifiers & nail polish
59.9
Hospitals, clinics & pharmacies
52.1
Top ten magazine
owners (2007)
Magazine revenue*
Owner
Peso (mill)
Summit Media
758.5
ABS-CBN Publishing
334.1
Mega Publishing Group
232.4
CMP Medica
69.3
5 Leaf Publishing
67.3
MVRS Publications
64.0
Airo Media International
58.4
C! Publishing
50.3
Great Minds Media
42.7
People's Independent Media
35.6
227
PHILIPPINES: RADIO
RADIO
Number of urban radio households (2007): 6,901,000 (80.7%)
Number of commercial radio stations (2007): 959
Source: National Telcommunications Commission 2004
Average daily listening minutes per adult (2007): 154
Source: Radio Audience Measurement, Mega Manila Q1 2008 (M/F 10+)
Peak audiences
Station
Popular name
Mega Manila FM
dzmbF
Love Radio
dwrrF
Alam Mo Na 'Yan!
dyesF
Yes! FM
dwsmF
Star FM
dwkyF
Energy FM (Pangga)
dwnuF
NU 107
dwlsF
Barangay LS
dzrjF
RJ 100
ifmF
iFM
dwllF
Mellow 94.7
dwrxF
Monster Radio RX93.1
dwtmF
Magic 89.9
dwrkF
WRock
dwqzF
Home Radio
dzfeF
Master's Touch
dwbmF
Crossover
dwrtF
Hit FM
dwbrF
Business Radio
dwavF
Wave 89.1
dwetF
Dream FM
dwlaF
RJ Underground Radio
dwjmF
Jam 88.3
dzruF
xFM
dwkxF
Max FM
Peak
time
Peak adult
audience
(000s)
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
990
397
239
207
127
73
70
59
54
35
34
32
24
23
3
3
3
2
2
1
1
1
-
228
PHILIPPINES: RADIO
Peak audiences cont.
Station
Popular name
Mega Manila AM
dzmmA
Radyo Patrol Sais Trenta
dzrhA
Kaunaunahan sa Pilipinas
dzbbA
Super Radyo
dwxiA
Radyo Pinagpala
dzasA
Agapay ng Sambayanan
dzecA
Radyo ng Pamilya
dzxlA
RMN News Manila
dzrbA
Radyo ng Bayan
dwwwA
Radyo Walang Takot
dzrvA
Radyo Veritas
dwblA
DWBL
dwadA
DWAD
dzemA
Tinig ng Katotohanan
dzrjA
Radyo Bandido
dzxqA
Kibigan ng Masa
dzmeA
Radyo Uno
dzsrA
Sports Radio
dzarA
Sonshine Radio
dwizA
Todong Lakas!
dzupA
Voice in the State University
dzhhA
Air Force Radio
dwddA
Armed Forces Radyo
dwbcA
DWBC
dzrmA
Radyo Magazine
dwssA
DWSS
dwanA
DWAN
Peak
time
Peak adult
audience
(000s)
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
0500-0900
502
258
175
85
67
26
22
22
16
12
7
6
3
2
1
1
1
1
1
-
Source: Radio Audience Measurement, Mega Manila Q1 2008 (M/F 10+)
229
PHILIPPINES: RADIO
Top ten radio
advertisers (2007)
categories (2007)
Radio expenditure*
Advertiser
Peso (mill)
United Laboratories
2,859.8
Unilever
1,434.2
Radio Global Media Arts Network
862.2
Charity Sweepstakes Office
554.6
Tanduay Distillers
532.1
Nestlé
486.3
San Miguel Brewing Group
481.4
Petron
396.1
Procter & Gamble
368.2
Cons. Distillers of the Far East
341.2
Radio expenditure*
Category
Peso (mill)
2,268.3
Telecoms
2,062.8
Proprietary drugs
1,845.1
1,667.1
Miscellaneous
1,376.2
Vitamins & tonics
1,123.0
Hair care
1,060.2
Education
780.0
Retail
662.7
Beer
651.4
Top ten radio
owners (2007)
Radio revenue*
Owner
Peso (mill)
Radio Mindanao Network
5,993.1
GMA Network
4,749.2
Manila Broadcasting Company
4,278.6
ABS-CBN
1,926.9
Bombo Radyo
660.0
Quest Broadcasting
555.5
Aliw Broadcasting Corp.
532.4
Audiovisual Communicators
465.1
Progessive Broadcasting Corp.
460.7
Blockbuster Broadcasting System
460.1
230
PHILIPPINES: OUTDOOR
OUTDOOR
Top ten outdoor
advertisers (May 2008)
categories (May 2008)
Outdoor expenditure
Advertiser
Peso (mill)
Unilever
259.0
Procter & Gamble
212.4
United Laboratories
148.5
Nestlé
136.8
Colgate-Palmolive
82.1
Philip Morris
75.5
Unilever
51.3
Sun Cellular
47.3
Procter & Gamble
25.7
PepsiCo
25.7
Outdoor expenditure
Category
Peso (mill)
Retail
1,109.1
Telecoms
869.3
Textiles
834.0
Fast-food restaurants
526.4
Soft drinks
306.9
Hospitals, clinics & pharmacies
283.9
Banks/finance
272.0
Office equipment
268.0
Personal accessories
266.6
Footwear
262.0
Source: Nielsen Media Watch May 2008
Source: Nielsen Media Watch May 2008
Major outdoor
contractors* (2008)
Contractor
OutComm
MacGraphics Carranz
Elev8 Media
Trackworks
RS Concepts
Kinetic Worldwide Media
Prime Spots
Summit Billboards
*Based on scope of services and number of sites handled
231
PHILIPPINES: CINEMA
CINEMA
Source: 4A's Media Factbook 2004
per week: Peso 1,600
Source: 4A's Media Factbook 2004
Trend in admissions
2005
2006
2007
2008
2009
2010
Admissions
(mill)
63.7
62.9
64.2
65.4
69.2
66.1
Source: Screen Digest, Cinema Intelligence Service
Age
15-24
25-34
35-49
50+
Sex
Male
Female
Class
AB
C1
C2
DE
%
12
29
34
25
%
49
51
%
2
4
12
82
232
PHILIPPINES: INTERNET
INTERNET
Adult internet users (2007): 78%
Source: Project Tribes 2.0 (Dec 2007) for Yahoo!
Typical monthly cost of internet access: Peso 999
Source: PLDT myDSL
Cost of display ads
Typical CPM
Peso
100
89
44
89
Type
Leaderboard (728x90)
Right rail (120x600)
Embedded text (458x60)
Sign-out page (300x250)
Source: Multiply Philippines, 2008 rates
Age
13-16
17-20
21-24
25-29
30-34
35-44
45+
Sex
Male
Female
Household income (Peso)
25,000 and below
25,001 and above
%
22
22
20
15
9
9
5
%
52
48
%
23
76
Source: Project Tribes 2.0 (Dec 2007) for Yahoo!,
AC Nielsen
Site
Yahoo! PH
Friendster
YouTube
Google.com.ph
Google
Multiply
Wikipedia
Blogger.com
Y8
Imeem
Unique visitors
per month
5,300,000*
9,000,000
2,300,000
1,427,000
Source: Alexa.com, Oct 2008, Supplier Data
*for Y! Mail
233
Search engine
Yahoo!
Google
Hotmail
MSN
Friendster
% of
total searches
61
37
10
1
1
Source: Nationwide Urban Media Atlas
2007-08 Waves 1 & 2
PHILIPPINES: OVERALL
OVERALL
Top ten overall
advertisers (2007)
Media expenditure
Advertiser
Peso (mill)
Unilever
17,215
Procter & Gamble
12,015
United Laboratories
8,440
Colgate Palmolive
6,958
Nestlé
6,769
Globe Telecom
2,558
2,495
Johnson & Johnson
2,431
Globe Tel/Innove Com./Smart Com./Piltel
1,892
Coca-Cola
1,855
categories (2007)
Category
Hair care
Telecoms
Laundry products
Vitamins & tonics
Powdered milk
Proprietary drugs
Other food
Skin care
Media expenditure
Peso (mill)
17,581
14,385
9,944
6,083
5,683
5,416
5,265
5,255
5,098
4,928
234
SINGAPORE: ECONOMIC DATA
SINGAPORE
ECONOMIC DATA
1 US$=
1.36
2003
2004
S$ at 2010 rate
2005
2006
2007
2008
2009
2010
230.5
10.4
259.3
9.3
266.4
15.6
293.5
13.2
273.5
2.7
282.7
-3.7
265.1
-3.1
272.5
-3.6
311.9
17.7
311.9
14.5
52.9
59.5
59.3
65.4
59.2
61.2
55.9
57.5
64.7
64.7
169.1
190.1
195.4
215.3
200.6
207.4
194.4
199.8
228.8
228.8
Gross Domestic Product (S$ billion)
at current prices
% change
at 2010 prices
% change
162.5
2.7
188.5
2.2
185.3
14.0
211.4
12.1
208.8
12.6
237.2
12.2
Gross Domestic Product per capita (S$ 000s)
at current prices
at 2010 prices
39.2
45.4
44.1
50.3
48.9
55.5
at current prices
at 2010 prices
119.2
138.3
135.9
155.1
153.1
173.9
at current prices
at 2010 prices
28.7
33.3
32.4
36.9
35.9
40.7
38.8
43.6
43.5
47.9
43.4
44.9
41.0
42.2
47.4
47.4
4.2
4.2
4.3
4.4
4.5
4.6
4.7
4.8
87.7
1.7
88.0
0.4
88.9
1.0
90.8
2.1
96.7
6.6
97.3
0.5
100.0
2.8
1.10
0.89
0.84
0.75
0.78
0.78
0.74
4.1
3.0
3.1
1.0
7.4
0.7
-3.5
-4.0
11.2
8.2
Population
Millions
2010=100
% change
86.2
0.5
1.09
at current prices
at 2010 prices
4.7
4.2
15.1
13.2
-8.3
-8.7
235
SINGAPORE: ADVERTISING EXPENDITURE
Advertising expenditure in S$ million at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
1,500
1,541
1,686
1,766
2,033
1,864
1,940
1,968
2,096
2,005
2,203
Newspapers
751
680
692
682
740
734
758
825
855
805
914
Magazines
68
72
65
90
94
96
121
123
119
110
119
TV
504
557
696
724
889
725
764
683
734
707
744
Radio
77
115
130
166
189
178
153
144
153
166
191
Cinema
22
22
13
10
12
13
12
15
17
15
14
Outdoor Internet
78
0
96
0
90
0
94
0
110
0
118
0
132
0
178
32
219
51
202
67
221
101
Advertising expenditure in S$ million at constant 2010 prices
Total
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
1,789
1,966
2,049
2,319
2,118
2,182
2,168
2,167
2,061
2,203
Newspapers
880
789
807
791
844
834
853
909
884
828
914
Magazines
80
83
76
104
107
109
136
136
123
113
119
TV
591
646
811
840
1,014
824
859
753
759
727
744
Radio
90
134
152
193
215
202
172
159
158
171
191
Cinema
26
26
15
12
13
15
13
17
17
15
14
Source: AC Nielsen, SRS Adex, NMR, IAB
Notes:
1. Before discounts
3. Includes some classified advertising ('display classifieds' for
banking/finance, cars, leisure/travel and property)
4. Includes agency commission (15%)
Tobacco: Banned.
Alcohol: Not encouraged; banned from publications.
Pharmaceutical: Must be approved by the Health Science Authority.
Political: Restricted.
Children's: Restricted.
236
Outdoor Internet
92
0
111
0
105
0
109
0
125
0
134
0
148
0
196
35
226
53
208
69
221
101
SINGAPORE: POPULATION
POPULATION
Languages
Currency
Chinese, Malay, Tamil, English
Singapore Dollar (S$)
Population by age
15-24
25-34
35-44
45-54
55-59
60+
Total
Male
(000s)
309
375
420
397
153
290
1,944
Female
(000s)
305
345
390
389
152
330
1,911
Total
(000s)
614
720
810
786
305
620
3,855
Source: Nielsen Media Index 2010
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
650
179
399
187
494
1,909
Female
(000s)
356
290
32
225
983
1,886
Total
(000s)
1,006
469
431
412
1,477
3,795
Source: Nielsen Media Index 2010
AB = professional/managerial/executive
C1 = skilled white collar
C2 = skilled blue collar
D = unskilled white & blue collar
E = national servicemen, housewives, students, retired and unemployed
237
SINGAPORE: TELEVISION
TELEVISION
Colour
VCR
DVD
Multiset
Cable (pass)
100.0%
6.0%
88.4%
52.4%
43.4%
43.4%
43.4%
Source: TNS
Cable (digital)
Average
S$
25.2
Source: PayTV operators (Starhub, Singtel)
Main channels
Channel
Terrestrial
Channel 5
Channel 8
Channel U
Suria
OKTO
Vasantham
Channel News Asia
Cable
Celestial Movies
Animal Planet
Asian Food Channel
AXN
AXN Beyond
BBC Knowledge
BBC World News
Cartoon Network
Channel [V] International
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
100
100
100
100
100
100
100
24
24
11-16
10
15
10
24
2,016
2,016
1,044
840
1,260
840
2,016
-
24
24
24
24
24
24
24
24
24
-
238
Main channels cont.
Channel
Cable cont.
CNBC
CNN
Cricket Extra
Crime & Investigation
CTI TV
Discovery Channel
Disney Channel
DIVA Universal
E City
E! Entertainment
Fashion TV
Football Channel
Foxcrime
FX
Golf Channel
History
Jim Jam
MTV SEA
Nat Geo Adventure
Nat Geo Wild
National Geographic
Nickelodeon
Racquet Channel
Sensasi
Star Movies
Star Plus
Star World
SuperSports
SuperSports Arena
Supersports Plus
TLC
TVB 8
TVB J
TVBS Asia
Vannathirai
Vijay
VV Drama
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
-
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
-
Source: MediacorpTV, Starhub Cable
239
Cost/audience
Peak rate
30 sec
S$
8,500
5,500
7,000
1,500
2,000
5,300
2,000
Peak
time
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
Channel
Channel 8
Channel U
Channel 5
Vasantham
Suria
Channel News Asia
OKTO
Peak adult
audience
(000s)
423
171
103
33
49
22
23
Source: TNS
Average CPT (all commercial channels): S$38.6
Channel
Channel 5
Channel 8
Channel U
OKTO
Suria
Vasantham
Channel News Asia
2010
Individuals (4+) Adults (15+)
12.8
12.7
48.7
50.0
18.4
18.9
6.9
5.0
5.4
5.2
4.0
3.8
3.8
4.2
Ad revenue
2010
S$ (mill)
168.1
355.7
109.5
35.1
25.5
12.1
37.6
Source: TNS, Nielsen Adquest Millennium
Programme
With You
New Beginnings
Star Awards 2010 Show 2
Happy Family
Love
Breakout
Sizzling Woks ! Sr 2
Unriddle
Precious Babes
NDP Blockbuster Movie
Channel
Channel 8
Channel 8
Channel 8
Channel 8
Channel 8
Channel 8
Channel 8
Channel 8
Channel 8
Channel U
Source: TNS
240
Adult 15+
TVR
16.3
15.7
15.5
15.1
14.9
14.7
14.6
14.4
14.3
14.2
30 sec peak
adult CPT
S$
20.1
32.2
68.0
45.5
40.8
240.9
87.0
Top ten television
advertisers (2010)
TV expenditure
S$ (000s)
60,709
31,056
24,787
24,096
16,416
12,357
10,931
10,376
10,218
9,788
Advertiser
MediaCorp
Unilever
P&G
GlaxoSmithKline
Yum! Brands
Colgate-Palmolive
Singtel
Fraser & Neave
Ferrero
Reckitt Benckiser
categories (2010)
Category
Services (airlines, banks & beauty)
Toiletries
Hotels & restaurants
Retail
Pharmaceuticals
Clothes, bags, watches, jewellery, photo & toys
Agricultural, industrial & commercial
Baked goods/cereals/baby food/desserts
Household
Frozen food/sauces/ready meals & fruit
TV expenditure
S$ (mill)
211.1
114.5
87.0
58.4
43.4
38.2
33.9
32.8
28.4
22.8
Top television
owner/sales house (2010)
TV revenue
S$ (mill)
743.5
Owner/sales house
MediaCorp
241
SINGAPORE: NEWSPAPERS
NEWSPAPERS
Newspapers
Title
Dailies
The Straits Times (Mon-Wed)
The Straits Times (Thu-Fri)
Today (Mon-Wed)
Today (Thu-Fri)
My Paper
Lianhe Zaobao
Shin Min Daily News (Mon-Wed)
Shin Min Daily News (Thu-Fri)
The New Paper
Lianhe Wanbao (Mon-Wed)
Lianhe Wan Bao (Thu-Fri)
Berita Harian
The Business Times (Mon-Fri)
Tamil Murasu
Saturdays
The Straits Times
Shin Min Daily News
Weekend Today
Lianhe Wan Bao
Business Times Weekends
Tamil Murasu
Sundays
The Sunday Times
Lianhe Zaobao
Shin Min Daily News
The New Paper on Sunday
Lianhe Wanbao
Berita Minggu
Tamil Murasu
Weeklies
Digital Life (Wed)
Mind Your Body (Thu)
Urban (Fri)
zbComma (Wed)
Little Red Dot (Tue)
IN (Mon)
Thumbs Up (Mon)
Tabla (Fri)
Adult
B/W
B/W
Colour
(000s)
S$
S$
S$
366
366
300
300
250
172
138
138
104
99
99
60
35
14
1,430
1,430
698
698
320
555
421
421
524
433
433
233
110
43
17,928
19,224
7,392
7,920
3,762
12,096
6,134
7,158
2,640
6,890
7,672
4,320
6,264
2,592
12.5
13.4
10.6
11.3
11.8
21.8
14.6
17.0
5.0
15.9
17.7
18.5
56.9
60.3
27,828
29,124
10,718
11,484
7,762
19,596
9,134
11,158
5,040
9,890
11,672
7,770
8,864
6,592
366
134
104
98
35
14
1,430
436
524
415
110
43
19,440
7,158
3,960
7,672
2,871
3,240
13.6
16.4
7.6
18.5
26.1
75.3
29,340
11,158
5,742
11,672
5,471
7,240
373
174
134
124
98
66
21
1,450
582
436
496
415
277
61
18,792
12,096
7,158
2,640
7,672
5,184
3,240
13.0
20.8
16.4
5.3
18.5
18.7
53.1
28,692
19,596
11,158
5,040
11,672
8,834
7,240
366
366
366
60
42
41
38
27
1,430
1,430
1,430
-
8,217
8,811
8,811
1,782
1,980
1,980
1,782
1,505
5.7
6.2
6.2
-
18,117
18,711
18,711
2,482
2,680
2,680
2,482
3,505
Source: Nielsen Media Research IMS 2009, ratecard costs
Note: All based on ROP, (no loading ) position.
Average CPT (B/W): S$12.8
242
SINGAPORE: NEWSPAPERS
Top ten newspaper
advertisers (2010)
Advertiser
Singapore Press
NTUC
Far East Organization
Dairy Farm International
Singtel
Courts
StarHub
OCBC
M1
Canon
S$ (000s)
43,041
24,570
23,692
23,373
18,612
17,841
12,877
11,073
9,696
9,392
categories (2010)
Category
S$ (000s)
Retail
95,115
Real estate
77,113
Education
49,553
Automotive
45,671
Entertainment
45,000
Super/hyper/mini markets
41,243
Media
41,000
Telecoms
39,590
Banking & investment
38,079
Credit/debit cards & travellers cheques
37,868
Top newspaper
owners (2010)
Owner
Singapore Press
MediaCorp
Newspaper revenue
S$ (mill)
777.0
136.6
243
SINGAPORE: MAGAZINES
MAGAZINES
Magazines
w=weekly bm=bimonthly m=monthly
Adult Full page Adult CPT Full page
q=quarterly xy=x times a year Circulation readership Colour
Colour
B/W
Title
(000s)
(000s)
S$
S$
S$
Women's
Her World (m)
67
246
4,290
17.4
3,220
Singapore Women's Weekly (m)
65
124
4,200
33.9
2,730
Cleo (m)
62
144
4,400
30.6
2,870
Female (m)
60
158
4,200
26.6
Simply Her (m)
60
85
3,500
41.2
2,270
Shape (m)
40
49
3,500
71.4
2,600
Elle (m)
40
41
4,950
120.7
3,250
Style (m)
40
3,800
L'Officiel (m)
32
100
5,940
59.4
5,280
Amica (m)
30
5,500
Icon (m)
28
56
5,400
96.4
Style Weddings (2y)
25
48
3,800
79.2
Nuyou (m)
25
32
2,600
81.3
Female Brides (2y)
25
4,000
Harper's Bazaar (m)
25
4,300
2,795
Nuyou Time (y)
20
7,360
Cosmopolitan (m)
15
4,480
Her World Brides (q)
13
42
3,000
71.4
2,250
Men's
Home Team NS (bm)
160
320
2,000
6.3
1,300
FHM (m)
50
4,950
Maxim (m)
45
120
5,000
41.7
3,750
August (m)
33
100
5,940
59.4
5,280
Men's Folio (bm)
30
144
5,080
35.3
Men's Health (m)
30
114
3,800
33.3
Style Men (m)
30
4,950
Nanyou (m)
25
2,600
Harper's Bazaar Men (2y)
25
4,300
Lifestyle
I-S Magazine (w)
50
150
3,600
24.0
Juice (m)
30
100
2,700
27.0
Expat Living (m)
18
70
2,600
37.1
The Expat (m)
15
75
4,900
65.3
Society
Robb Report (m)
112
8,200
Millionaireasia (q)
70
280
6,150
22.0
5,289
Luxx Jewellery (m)
32
6,534
5,808
The Rake (m)
25
4,500
Designare (m)
20
5,500
5,500
Designare Homme
20
5,500
5,500
244
Magazines cont.
Colour
B/W
Title
(000s)
(000s)
S$
S$
S$
Society cont.
People @ the Peak
20
7,500
7,500
Prestige (m)
16
96
6,534
68.1
5,808
Revolution (m)
15
15,000
The Peak (m)
14
40
5,600
140.0
Singapore Tatler (m)
13
39
8,118
208.2
Affluent (bm)
6
5,800
Watches
World of Watches (2y)
25
80
7,800
97.5
Icon Moments (y)
20
40
4,000
100.0
24:7 (2y)
20
4,000
Tic Talk (m)
14
5,940
5,280
Adore (y)
7,500
6,700
Home interior
Square Rooms (bm)
32
130
2,600
20.0
d+a (bm)
30
120
3,200
26.7
2,000
Home & Décor (m)
29
102
3,000
29.4
2,000
Space (bm)
24
3,200
Home Concepts (m)
21
2,800
Food
Wine and Dine (m)
28
31
4,500
145.2
BBC Good Food (m)
25
5,000
Appetite - Food Wine Luxury
15
75
5,000
66.7
Food & Travel (m)
15
60
3,200
Teens
Seventeen (m)
40
53
3,800
71.7
Teens (m)
34
53
2,600
49.1
2,000
Teenage (m)
30
96
2,500
26.0
Entertainment
Telescope (m)
150
5,000
I-Weekly (w)
125
223
3,840
17.2
2,400
U-Weekly (w)
80
181
3,900
21.5
8 Days (w)
75
151
3,360
22.3
2,100
Manja (m)
40
100
2,500
25.0
Travel
The Official Map of Singapore (q)
400
1,600
14,000
8.8
Silver Kris
100
1,600
23,000
14.4
Where Singapore (m)
40
160
3,900
24.4
Silk Winds
38
150
6,300
42.0
Sport/fitness
Golf (m)
57
4,500
3,500
Asian Divers (m)
40
80
3,500
43.8
Golf Digest (m)
20
60
4,500
75.0
245
Magazines cont.
Colour
B/W
Title
(000s)
(000s)
S$
S$
S$
Sport/fitness cont.
Golf Asia (m)
20
4,800
Golf Vacation (q)
17
4,950
2,950
Parenting
Young Families (bm)
88
3,000
Motherhood (m)
35
40
3,000
75.0
2,500
Today's Parents Pregnancy (m)
30
75
3,500
46.7
Today's Parents (m)
30
36
3,200
88.9
Young Parents Pre-School (m)
30
1,500
Young Parents Baby (q)
25
60
2,500
41.7
Mama Baobei (bm)
22
3,000
2,500
Young Parents (m)
15
26
2,500
96.2
Mother and Baby (m)
28
1,800
64.3
Business
Business Visitor (m)
40
120
3,000
25.0
BizQ (q)
20
90
3,500
38.9
Singapore Business Review (w)
16
83
5,990
72.1
Marketing (m)
10
40
4,690
117.3
4,690
Motoring
Torque (m)
30
4,500
BMW (m)
28
46
4,800
104.3
Motoring (m)
20
57
3,300
57.9
2,100
Average CPT (Colour): S$30.7
Top magazine
sales houses (2010)
Sales house
SPH Magazines
ACP
MediaCorp
Edipresse
NTUC Media
Eastern Publishing
Reader's Digest
Lifestyle Mag
Key-Editions
Magazine revenue
S$ (000s)
45,003
19,338
29,101
8,522
4,672
2,568
1,669
1,634
863
246
Top ten magazine
advertisers (2010)
Advertiser
S$ (000s)
L'Oréal
6,125
LVMH
3,333
Mediacorp
2,271
Estée Lauder
2,098
Chanel
1,920
Capitaland
1,597
NTUC
1,579
Compagnie Financiere Richemont
1,569
P&G
1,567
Club 21
1,230
Top ten
magazines (2010)
Owner
Her World
I-Weekly
Singapore Tatler
8 Days
U-Weekly
Cleo
Singapore Women's Weekly
Harper's Bazaar
Female
Elle
Magazine revenue
S$ (000s)
12,410
9,515
8,522
8,500
7,198
6,740
6,321
6,277
6,018
5,335
categories (2010)
Category
S$ (000s)
Skincare products
14,613
Boutique/fashion outlets
9,878
Watches/clocks
7,802
Beauty & fitness services
6,446
Jewellery
5,324
Shopping centres
4,474
Media
4,231
Cosmetics
3,601
Education (other)
2,592
Vitamin supplements/health foods/tonics
2,573
247
SINGAPORE: RADIO
RADIO
Source: Nielsen
Source: Nielsen
Costs/audiences
Type
Station
National
Class 95 FM
English pop
987 FM
English pop
Gold 90.5 FM
classic English pop
938 LIVE
English news/talk
Lush 99.5 FM
arts (English)
Symphony 92.4 FM
classical
Radio 91.3
English pop
Power 98 FM
English pop
Y.E.S. 93.3 FM
Mandarin pop
Capital 95.8 FM
Mandarin pop
Love 97.2 FM
Mandarin pop
Radio 100.3
Mandarin pop
88.3 Jia FM
Mandarin pop
Ria 89.7 FM
Malay pop
Warna 94.2
Malay pop
Oli 96.8 FM
Indian pop
Peak
time
0600-1100
2000-2400
0645-1000
0645-1000
1700-2000
0645-1000
0600-1000
0700-1000
0600-1000
0600-1000
1000-1400
0600-1100
0700-1000
1000-1400
1000-1400
0645-1000
S$
(000s)
S$
700
300
300
290
100
100
240
200
450
330
320
320
140
80
170
140
Source: Nielsen, ratecard costs
Average CPT (all commercial stations): S$1.3
248
436
180
264
125
20
41
154
64
490
406
358
193
121
116
172
173
1.6
1.7
1.1
2.3
5.0
2.4
1.6
3.1
0.9
0.8
0.9
1.7
1.2
0.7
1.0
0.8
SINGAPORE: RADIO
Top ten radio
advertisers (2010)
Radio expenditure
Advertiser
S$ (000s)
MediaCorp
16,765
Harvey Norman
7,943
Matsushita Great Wall
5,298
Ministry of Community Development, Youth & Sports
4,109
Singtel
3,023
Singapore Petroleum
2,788
OCBC
2,707
Huay Feng Hang
2,700
Halal Foods International
2,687
Courts
2,457
categories (2010)
Radio expenditure
S$ (000s)
20,096
18,228
16,471
15,147
14,761
12,540
8,627
8,378
7,254
6,440
Category
Pharmaceuticals
Media
Entertainment
Retail
Government, social & medical services
Automotive
Petroleum products
Banking & investment
Corporations
Travel
Top radio
owners/sales houses(2010)
Owner/sales house
MediaCorp
SPH Unionworks
Safra Radio
Source: IMS Media Index
249
SINGAPORE: OUTDOOR
OUTDOOR
Type of display
Wholly-painted double-decker bus
Wholly-painted single-decker bus
Bus interchange banners
MRT 4-sheet
MRT 12-sheet
MRT platform screen doors
MRT concourse lightbox
MRT large format lightbox
MRT in-train panels (per train)
MRT escalator
MRT bulkheads
MRT bench
MRT pillar
MRT floor sticker
MRT parapet wall
MRT plasma frame
MRT faregate
MRT beam
MRT platform concept
Wholly-painted taxi
Taxi top
Airport banners
Airport trolleys
Airport bulkhead wall wrap
Airport lightboxes
Airport baggage carousel
Airport panels
Number of
sites
950
4
790
485
41
12
49
538
15
87
48
70
70
54
70
70
8
70
15,000
3,000
66
2,500
8
86
47
76
Source: Ratecard costs, media kit
250
Cost per panel
per month S$
3,400-7,000
1,650-3,200
1,600-2,000
250-440
280-660
4,200-13,800
2,640
8,800
2,000-4,000
500-1,430
200-3,000
2,000-4,600
2,800-9,000
2,500-6,600
2,500-4,180
700-2,300
1,300-4,000
600-1,000
4,000-13,000
220-280
120-280
18,000-47,940
10,000-30,000
80,000-90,000
77,000-96,000
72,000-271,440
92,000-212,500
SINGAPORE: OUTDOOR
Top ten outdoor
advertisers (2010)
Advertiser
American Express
Sony
Fraser & Neave
Citibank
L’Oréal
Nestlé
Goh Joo Hin
Resorts World BHD
Estée Lauder
Singtel
Outdoor expenditure
S$ (000s)
5,917
5,130
4,689
4,462
3,928
3,246
3,104
3,045
2,970
2,963
categories (2010)
Outdoor expenditure
Category
S$ (000s)
Banking/finance
20,146
13,073
Government services
11,654
Movies
10,800
Telecoms
8,272
Corporations
7,836
Leisure/recreation & hobbies
7,162
Events/concerts & theatres
6,635
Photo
6,272
Fast-food
5,635
Top outdoor
contractors (2010)
Contractor
Moove Media
JCDecaux
SMRT
ClearChannel
SPHMBO
Staruts Media
Mango Media
P.O.A.D
251
SINGAPORE: CINEMA
CINEMA
per week: S$1,200
Trend in admissions
2005
2006
2007
2008
2009
2010
Admissions
(mill)
15.0
15.6
17.9
19.0
20.0
20.0
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Income per month (S$)
None
<500
501-1,000
1,001-2,000
2,001-3,000
3,001-4,000
4,000-5,000
>5,000
%
45.0
32.0
14.0
9.0
%
45.0
55.0
%
40.9
1.6
4.6
13.3
12.7
9.5
4.9
9.2
252
Top cinema
owners (2010)
Owner
Golden Village
Shaw
Cathay
Eng Wah
SINGAPORE: CINEMA
Gross takings
S$ (mill)
5.54
5.46
5.29
5.02
4.42
4.35
4.34
4.05
3.94
3.80
Film
Iron Man 2
Harry Potter & the Deathly Hallows: Part 1
Clash of the Titans
Inception
The Karate Kid
Ip Man 2
Alice in Wonderland
Toy Story 3
Shrek Forever After
How to Train Your Dragon
Source: Singapore Film Commission
Top ten cinema
advertisers (2010)
Cinema expenditure
Advertiser
S$ (000s)
Carlsberg
2,054
Canon
871
Visa
756
Ministry Of Community Development, Youth & Sports
560
Starhub
510
Singtel
509
Sony
501
Police Force
380
Unilever
358
Health Promotion Board
349
Top ten cinema
Cinema expenditure
S$ (000s)
2,125
1,620
1,080
901
813
775
571
435
339
317
Category
Beer
Government services
Corporations
Photo
Confectionery
Telecoms
Television
Restaurants
Watches/clocks
253
SINGAPORE: INTERNET
INTERNET
Adult internet users (Age 15+): 3,040,000 (78.9%)
Source: Nielsen
Adult internet users with home broadband (25+): 1,410,000
Source: e telma
Typical monthly cost of internet access: S$57
Source: Nielsen
Source: http://sg.nielsen.com/site/NewsReleaseMay242011.shtml
Source: http://sg.nielsen.com/site/NewsReleaseJuly112011.shtml
At home
At work
Per day
Adults
178
197
Source: Nielsen
Cost of display ads
Type
S$
728x90 standard
5
300x250 standard
8
160x600 standard
8
728x90 expandable
14
300x250 expandable
14
160x600 expandable
14
234x60 expandable
14
OTP (1 day buy)
8,000
Source: MSN
Keyword
S$
xinmsn
0.60
ipad
0.57
inception
0.41
world cup 2010
0.49
iphone 4g
0.58
universal studios singapore
0.40
justin bieber
0.42
glee
0.51
yog
0.49
resort world sentosa
0.72
Source: 2010 Google Zeitgeist
254
Age
15-24
25-34
35-54
55-60+
Sex
Male
Female
Income per month (S$)
None
<500
501-750
751-1,000
1,001-1,500
1,501-2,000
2,001-2,500
2,501-3,000
3,001-3,500
4,001-5,000
4,001-5,000
5,001-6,000
6,001-7,000
7,001-8,000
8,001-9,000
9,001-10,000
>10,000
Unknown
Source: Nielsen
%
17.5
20.0
42.5
20.0
%
49.7
50.3
%
36.0
1.7
2.2
3.2
7.1
8.2
6.1
6.2
3.4
5.0
4.5
3.4
1.6
1.3
0.6
0.7
3.1
5.8
SINGAPORE: INTERNET
Unique visitors
Site
per month
Microsoft sites
2,667
Google sites
2,577
Yahoo! sites
2,392
Facebook.com
2,202
SPH Group
1,393
Apple
1,164
Wikimedia foundation sites
1,003
CBS Interactive
787
Singtel Group
747
VEVO
721
Search engine
Google Search
Yahoo! Search
Ask Network
Bing
Baidu.com
Filestube.com
Sogou.com
Soso.com
Search-results.com
Searchcompletion.com
Source: Comscore (Jun 2011)
Source: Comscore (Jun 2011)
Top ten internet
advertisers (2010)
categories (2010)
Advertiser
S$ (000s)
Sony
670.0
HSBC
608.8
Singtel
496.9
Canon
414.4
Yum! Brands
394.0
Standard Chartered Bank
363.2
United International Pictures
325.9
L’Oréal
315.3
P&G
304.2
Health Promotion Board
300.6
Category
S$ (000s)
Telecoms
2,292
Other portals/internet
1,241
Banking/finance
1,153
Airlines
982
Government services
917
888
Movies
833
Insurance
830
Lotteries & competitions
680
Hotels/resorts
646
Top ten internet
owners (2010)
Top internet
sales houses (2010)
Owner
Yahoo!
Google
Microsoft Online
BBC.com
Singapore Press
MediaCorp
Facebook
Dow Jones
Singnet
Cozycot
Sales house
Interactive Hub
Tribal Fusion
DMS Group
Nuffnang
Imail Global
Pixel Interactive Media
Innity Singapore
Blugrapes
IHUB Media
255
Searches
per month
2,114
881
584
468
313
186
179
86
58
35
SINGAPORE: MEDIA REACH/OVERALL
MEDIA REACH
Online video
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Daily
77.6
72.5
57.1
46.8
60.5
Weekly
92.7
85.5
16.2
70.9
75.3
9.6
66.0
Monthly
84.0
26.8
73.0
81.9
24.7
66.9
Source: Nielsen, Comscore
OVERALL
Top ten overall
advertisers (2010)
Media expenditure
Advertiser
S$ (000s)
MediaCorp
87,284
Singapore Press
46,191
Far East Organization
34,879
Unilever
33,936
Singtel
33,134
Dairy Farm International
30,130
NTUC
29,642
P&G
28,716
Courts
27,952
GlaxoSmithKline
27,453
Top media
owners (2010)
Owner
Singapore Press (NPP)
MediaCorp TV
MediaCorp NPP
Singapore Press (magazines)
MediaCorp Publishing
Media revenue
S$ (mill)
777.0
743.5
136.6
45.0
29.1
categories (2010)
Media expenditure
S$ (000s)
94,701
73,913
72,048
67,788
65,610
65,422
65,028
63,923
63,071
61,211
Category
Media
Local properties (residential/comm.)
Banking/finance
Events/concerts & theatres
Beauty & fitness services
Skincare products
Telecoms
Government services
Travel agencies/tourist commissions
256
SOUTH KOREA: ECONOMIC DATA
SOUTH KOREA
ECONOMIC DATA
2003
2004
1 US$ = 1,156 Won at 2010 rate
2005
2006
2007
2008
2009
2010
Gross Domestic Product (Won trillion)
at current prices
% change
at 2010 prices
% change
767.1
6.5
947.7
2.8
826.9
865.2
908.7
975.0 1,026.5 1,063.1 1,161.3
7.8
4.6
5.0
7.3
5.3
3.6
9.2
986.1 1,004.5 1,032.3 1,079.7 1,086.3 1,094.4 1,161.3
4.0
1.9
2.8
4.6
0.6
0.7
6.1
Gross Domestic Product per capita (Won mill)
at current prices
at 2010 prices
16.3
20.1
17.5
20.8
18.2
21.1
19.0
21.6
20.3
22.5
21.3
22.6
748.4
868.9
786.0
892.9
843.4
934.0
887.9
939.7
22.0
22.6
24.0
24.0
at current prices
at 2010 prices
663.5
819.8
715.2
853.0
919.5 1,004.5
946.7 1,004.5
at current prices
at 2010 prices
14.1
17.4
15.1
18.0
15.7
18.3
16.5
18.7
17.6
19.5
18.4
19.5
19.0
19.6
20.7
20.7
47.2
47.4
47.6
47.8
48.0
48.2
48.3
48.5
80.9
3.5
83.9
3.6
86.1
2.7
88.0
2.2
90.3
2.6
94.5
4.6
97.1
2.8
100.0
3.0
0.93
0.93
0.95
0.95
0.86
0.74
0.73
4.3
1.5
7.5
5.2
7.4
4.7
-4.8
-9.0
-10.9
-13.4
8.4
5.3
Population
Millions
2010=100
% change
1.00
at current prices
at 2010 prices
-1.6
-5.0
0.2
-3.3
257
SOUTH KOREA: ADVERTISING EXPENDITURE
Advertising expenditure in Won (mill) at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
6,809,014
6,723,845
7,800,544
7,675,010
7,690,591
8,017,605
8,622,834
9,262,388
8,816,930
7,851,794
8,510,700
Newspapers
3,391,987
3,364,617
3,716,092
3,709,848
3,354,058
3,420,451
3,504,480
3,820,425
3,445,005
2,928,254
3,074,667
Magazines
277,106
291,989
326,570
298,221
272,914
333,945
360,974
400,861
391,891
348,783
373,198
TV
2,069,864
1,964,633
2,430,587
2,355,327
2,659,063
2,640,648
2,859,642
2,902,818
2,876,042
2,588,438
2,847,282
Radio
211,457
199,106
230,995
227,414
218,656
224,261
233,438
233,404
228,048
205,243
215,505
Cinema
25,700
27,200
36,700
42,200
52,000
50,000
72,000
75,600
76,356
61,085
67,193
Outdoor
696,900
748,300
835,300
686,100
650,700
685,800
701,600
561,280
477,088
357,816
393,598
Internet
136,000
128,000
224,300
355,900
483,200
662,500
890,700
1,268,000
1,322,500
1,362,175
1,539,258
Advertising expenditure in Won (mill) at constant 2010 prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
9,312,402
8,833,737
9,978,598
9,482,229
9,171,312
9,308,439
9,794,924
10,257,311
9,331,318
8,083,536
8,510,700
Newspapers
4,639,078
4,420,409
4,753,693
4,583,399
3,999,837
3,971,144
3,980,839
4,230,797
3,645,990
3,014,680
3,074,667
Magazines
378,986
383,613
417,754
368,443
325,460
387,710
410,041
443,920
414,754
359,077
373,198
TV
2,830,866
2,581,120
3,109,251
2,909,931
3,171,030
3,065,792
3,248,349
3,214,625
3,043,833
2,664,834
2,847,282
Radio
289,201
261,584
295,493
280,963
260,755
260,367
265,169
258,475
241,353
211,301
215,505
Cinema
35,149
35,735
46,947
52,137
62,012
58,050
81,787
83,721
80,811
62,888
67,193
Outdoor
953,121
983,111
1,068,531
847,655
775,984
796,214
796,967
621,570
504,922
368,377
393,598
Internet
186,001
168,165
286,929
439,703
576,234
769,163
1,011,772
1,404,203
1,399,656
1,402,379
1,539,258
Source: KADD, Ad Journal
Notes: 1. Before discounts
3. Includes production costs
4. Includes agency commission (15%)
5. Internet includes display and search
6. Newspapers include free tabloids from 2005
7. Magazines include membership magazines from 2005
8. Outdoor costs were revised in 2004/2005 to exclude 'events'
Tobacco: Not permitted on TV and radio.
Alcohol: Only permitted on TV between 2200 and 0700, and on radio between 2000 and 0500.
Pharmaceuticals: Approval required from Medical Association.
Political: Not on all media and only during election periods.
258
SOUTH KOREA: POPULATION
POPULATION
Capital city
Language
Currency
Seoul
Korean
Won
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
4,040
3,452
3,669
4,132
3,933
2,418
2,198
23,841
Female
(000s)
3,746
3,042
3,565
4,099
3,939
2,531
3,227
24,150
Total
(000s)
7,787
6,494
7,234
8,231
7,871
4,949
5,425
47,991
Female
(000s)
1,400
1,801
2,247
8,711
3,674
17,833
Total
(000s)
4,377
4,403
6,308
12,648
8,639
36,375
Source: KOSIS
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
2,977
2,602
4,061
3,937
4,965
18,542
Source: HRC
AB = higher managerial, administrative, professional
C1 = office worker
C2 = manual worker, technician
D = sales worker, service, housewife
E = student, unemployed
259
SOUTH KOREA: TELEVISION
TELEVISION
Colour
IPTV
98.7%
82.5%
8.0%
12.6%
Source: HRC Media Index
TV licence cost (per month): KW 7,000
Average
KW (000s)
25
34
34
Cable (digital)
DTH (digital)
IPTV
Source: TV channels
Main channels
Channel
Non-commercial
KBS1
Commercial
SBS
KBS2
MBC
MBC Dramanet
SBS Plus
KBS Drama
EBS
tvN
Tooniverse
Channel CGV
OCN
YTN
Comedy TV
KBS JOY
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
92.8
20
-
93.3
94.8
96.4
43.8
33.3
42.2
20.8
20.5
9.1
28.6
39.0
40.1
14.3
11.6
21
21
21
24
24
24
20
24
24
24
24
24
24
24
882
882
882
2,184
2,184
2,184
840
2,184
2,184
2,184
2,184
2,184
2,184
2,184
260
Cost/audience
Channel
SBS
KBS2
MBC
MBC Dramanet
SBS Plus
KBS Drama
EBS
tvN
Tooniverse
Channel CGV
OCN
YTN
Peak
time
2200-2259
2200-2259
2200-2259
1600-1659
1600-1659
1500-1559
2100-2159
2400-2459
2000-2059
2300-2359
2300-2359
0500-0559
Peak rate
15 sec
KW (000s)
12,855
12,036
12,999
800
600
800
1,221
910
250
700
900
400
Peak adult
audience
(000s)
1,691
1,562
1,352
110
110
99
101
98
43
86
90
79
Source: KOBACO, AGB Nielsen
Average CPT (all commercial channels): KW 8,202
Share of viewing
Channel
Non-commercial
KBS1
Commercial
SBS
KBS2
MBC
MBC Dramanet
SBS Plus
KBS Drama
EBS
tvN
Tooniverse
Channel CGV
OCN
YTN
Comedy TV
KBS JOY
MBC every1
2010
Adults (18+)
Individuals (All)
12.9
13.9
17.1
16.4
15.9
2.0
1.9
1.8
1.8
1.5
1.2
1.2
1.2
1.2
1.0
1.0
0.9
17.6
16.3
16.1
2.0
2.0
1.8
1.5
1.5
0.7
1.2
1.2
1.3
1.0
0.9
0.8
Source: AGB Nielsen
261
15 sec peak
adult CPT
KW
7.6
7.7
9.6
7.3
5.4
8.1
12.1
9.3
5.8
8.1
10.0
5.1
Programme
Susanghan Samgyungje (weekly drama)
Jaebbangwang Kimtakku (weekly drama)
Dahamggae Chachacha (daily drama)
Chuno (special drama)
Daemul (special drama)
Chunmanbun Saranghae (weekly drama)
Gyeolhonhaejusaeyo (weekly drama)
Secret Garden (special drama)
Dong I (special drama)
Boseokbibimbab (weekly drama)
Channel
KBS2
KBS2
KBS1
KBS2
SBS
SBS
KBS2
SBS
MBC
MBC
Source: AGB Nielsen
Top ten television
advertisers (2010)
Advertiser
KT
Samsung Electronics
SK Telecom
P&G
LG Electronics
KIA Motors
Hyundai Motors
Dongsuh
CJ
Nongsim
TV expenditure
KW (mill)
92,003
86,485
81,873
70,223
67,734
58,578
57,889
49,928
37,631
37,625
Source: KADD
categories (2010)
Category
Finance/insurance
Computers & telecoms
Food
Cosmetics/toiletries/detergents
Drinks, food & cigarettes
Household goods
Transport equipment
Services
Household appliances
Pharmacies/medical institutions
TV expenditure
KW (mill)
693,347
393,930
372,252
302,757
263,449
212,819
204,389
201,211
159,113
130,681
Source: KADD
262
Adult
TVR
16.4
16.1
14.3
13.8
11.2
11.1
11.1
10.6
10.6
10.2
SOUTH KOREA: NEWSPAPERS
NEWSPAPERS
Newspapers
F=Free
Title
National dailies
Chosun
Joongang
Donga
Hankyoreh
Kyunghyang
Hankook
Seoul
Maeil Business Newspaper
Korea Economic Daily
Kukmin
Segye
Metro (F)
The Daily Focus (F)
Nocut News (F)
Munhwa
Am Seven (F)
Sports Hankook (F)
City (F)
Sports Chosun
Sports Seoul
Ilgan Sports
Sports Donga
Naeil
Seoul Economic Daily
Money Today
Harald Business Newspaper
Financial News
Sports Khan
Sports World
Asia Economy Newspaper
Korea Times
Joongangdaily
Korea Herald
Digital Times
Adult
B/W
B/W
Colour
(000s)
(000s)
KW (000s) KW (000s) KW (000s)
2,200
2,085
2,069
800
800
800
800
700
700
600
600
557
518
500
500
405
400
400
350
350
350
350
300
250
250
250
250
200
100
100
50
50
50
20
4,040
3,419
2,878
962
859
1,259
677
729
364
-
Average CPT (B/W): KW 33,779
263
76,500
76,500
72,000
63,000
63,000
63,000
54,000
45,000
40,500
54,000
54,000
36,000
36,000
10,800
54,000
10,800
36,000
10,800
40,500
40,500
40,500
40,500
36,000
45,000
40,500
36,000
36,000
36,000
31,500
36,000
36,000
36,000
36,000
36,000
18.9
22.4
25.0
65.5
73.3
35.7
53.2
55.6
111.3
-
85,000
85,000
80,000
70,000
70,000
70,000
60,000
50,000
45,000
60,000
60,000
40,000
40,000
12,000
60,000
12,000
40,000
12,000
45,000
45,000
45,000
45,000
40,000
50,000
45,000
40,000
40,000
40,000
35,000
40,000
40,000
40,000
40,000
40,000
SOUTH KOREA: NEWSPAPERS
Top ten newspaper
advertisers (2010)
Advertiser
Samsung Electronics
LG Electronics
Lotte Shopping
E-mart
SK Telecom
Yuhan Corp.
KIA Motors
Hyundai Motors
KT
Lina
KW (mill)
81,680
31,842
30,184
27,338
20,896
19,750
18,828
18,443
17,225
17,187
Source: KADD
categories (2010)
Category
KW (mill)
Services
452,009
Finance/insurance
341,560
Publications
248,109
211,029
Government & associations
210,005
Food
187,986
Construction/real estate
177,290
Fashion
172,010
163,892
162,740
Source: KADD
264
SOUTH KOREA: MAGAZINES
MAGAZINES
Magazines
2w= twice a week w=weekly
m=monthly
Title
Women's
Woman Joongang (m)
Woman Sense (m)
Woman Donga (m)
Jubu Senghwal (m)
Lady Kyunghyang (m)
Woman Chosun (m)
Queen (m)
General interest
Monthly Chosun (m)
Good Thought (m)
Shindonga (m)
Monthly Joongang (m)
National Geographic
Samtoh (m)
Science Donga
Reader's Digest (m)
KBS Health365
Newton
Current affairs
Sisa Journal (w)
Weekly Chosun (w)
Weekly Donga (w)
Hankyoreh 21 (w)
Newsweek (Korean) (w)
Weekly Kyunghyang (w)
Weekly Hankook (w)
Newsweek (English) (w)
Sisa News (2w)
Sisa In
Lifestyle
Living Sense (m)
Lemon Tree (m)
Full House Of Happiness (m)
Maison (m)
Casa Living (m)
Health Chosun (m)
Fashion
Ceci (m)
Vogue (m)
Elle (m)
Circulation
(000s)
Adult
readership
(000s)
Full page
Colour
KW (000s)
Adult CPT
Colour
KW (000s)
70
70
60
60
55
40
40
1,866
1,673
1,699
1,330
1,727
989
473
3,500
3,500
3,500
3,500
3,500
3,500
3,500
1.9
2.1
2.1
2.6
2.0
3.5
7.4
75
70
70
50
45
40
40
35
30
10
572
1,619
357
388
49
316
57
343
-
4,000
3,500
4,000
4,000
4,000
3,500
3,000
3,000
4,000
4,000
7.0
2.2
11.2
10.3
81.6
11.1
52.6
8.7
-
90
90
80
70
70
65
50
50
30
25
629
376
314
371
127
87
62
100
3,500
3,500
3,500
3,500
3,500
3,000
3,500
4,000
3,000
3,500
5.6
9.3
11.1
9.4
27.6
34.5
48.4
35.0
55
45
40
40
40
40
307
80
338
78
69
44
3,500
3,500
5,000
4,000
4,000
4,000
11.4
43.8
14.8
51.3
58.0
90.9
60
45
45
312
332
321
4,000
5,000
5,000
12.8
15.1
15.6
265
Magazines cont.
m=monthly
Title
Fashion cont.
Marie Claire (m)
Singles (m)
Instyle (m)
Cosmopolitan (m)
Vogue Girl (m)
Elle Girl (m)
W (m)
Sure (m)
Harper's Bazaar (m)
Allure (m)
Paper (m)
Nylon (m)
Economic
Maekyung Economy (w)
Economist (w)
Hankyung Business (w)
Forbes (m)
Fortune (m)
Money Week (w)
Money (m)
Business Review (2w)
Economic Review (w)
Economy Plus (m)
CEO (m)
Men's
Esquire (m)
Maxim (m)
GQ (m)
ARENA (second) (m)
Men's Health (second) (m)
Luel (m)
Film & entertainment
Cine 21 (w)
Movie Week (w)
Premiere (2w)
Hobbies & sport
Traveller (m)
The Beetle Map (m)
Car Life (m)
Motor Trend (m)
Top Gear (m)
Golf Digest
Circulation
(000s)
Adult
readership
(000s)
Full page
Colour
KW (000s)
Adult CPT
Colour
KW (000s)
45
45
45
45
40
40
40
40
40
40
40
35
178
129
114
91
149
92
61
40
5,000
5,000
5,000
5,000
4,500
4,500
4,500
4,500
4,500
4,000
4,000
4,000
28.1
38.8
43.9
54.9
30.2
48.9
73.8
100.0
40
40
40
40
35
35
30
30
30
25
20
279
129
77
41
135
20
3,500
3,500
3,500
4,000
4,000
3,500
4,000
3,500
3,500
4,000
4,500
12.5
27.1
45.5
97.6
29.6
225.0
45
45
45
40
40
35
214
132
125
57
43
-
5,000
3,500
5,000
5,000
4,500
4,000
23.4
26.5
40.0
87.7
104.7
-
45
45
30
169
52
-
3,500
4,000
3,000
20.7
76.9
-
100
60
35
35
35
30
136
56
4,000
5,000
4,000
4,000
4,000
5,000
29.4
89.3
266
Magazines cont.
m=monthly
Circulation
Title
(000s)
Hobbies & sport cont.
Tour De Monde (m)
30
Mountain (m)
25
Car & Tech (m)
25
The Seoul Economic Golf Mag.
25
Motor Magazine (m)
20
Golf Guide
20
Best Eleven (m)
20
FourFourTwo (m)
20
Rookie (m)
20
Jump Ball (m)
20
Human & Mountain (m)
15
Travel Sketch (m)
10
Fishing Chunchu (m)
10
Monthly Golf
10
Monthly Baduk (m)
8
Membership
Noblesse (m)
65
Style H (m)
45
Luxury (m)
45
S Shinsegae Style (m)
45
The galleria (m)
45
Avenuel (m)
40
Heren (m)
40
Muine (m)
30
Neighbor (m)
25
Cooking
Essen (m)
25
Cookand (m)
20
Super Recipe (m)
20
Music
Top Class (m)
30
Screen (m)
20
Auditorium (m)
10
Inflight
Morning Calm (m)
150
KTX Magazine (m)
100
Asiana (m)
100
Weddings
My Wedding (m)
40
Wedding 21 (m)
35
IT
Computer World (m)
15
267
Adult
readership
(000s)
Full page
Colour
KW (000s)
Adult CPT
Colour
KW (000s)
106
26
77
51
107
77
59
42
21
4,500
4,000
3,500
5,000
3,500
3,000
4,000
4,500
4,000
3,500
4,000
3,500
4,500
3,500
4,000
37.7
134.6
45.5
58.8
37.4
45.5
76.3
83.3
190.5
123
104
49
116
-
5,000
4,500
5,000
5,000
5,000
5,000
5,000
5,000
4,500
40.7
43.3
102.0
43.1
-
94
26
26
3,500
4,000
3,500
37.2
153.8
134.6
23
84
4,500
3,500
3,000
152.2
35.7
-
25,000
7,000
12,000
-
51
-
3,000
4,000
58.8
-
41
3,500
85.4
Magazines cont.
m=monthly
Title
IT cont.
Microsoft Ware (m)
I Love PC (m)
Childcare
Good Mom (m)
Best Baby (m)
Ange (m)
Babee (m)
Mom&Enfant (m)
Circulation
(000s)
Adult
readership
(000s)
Full page
Colour
KW (000s)
Adult CPT
Colour
KW (000s)
10
10
41
36
3,500
3,500
85.4
97.2
100
35
35
35
25
31
4,000
3,500
4,500
4,000
3,500
112.9
Average CPT (Colour): KW 14,343
Top ten magazine
advertisers (2010)
Advertiser
Amorepacific
ELCA
LOK
Richmond
Cheil Industries
P&G
Chanel
Handsome
LVMH
LG Fashion
KW (mill)
17,259
10,589
9,197
8,130
7,898
7,133
6,841
6,017
5,362
4,892
Source: KADD
categories (2010)
Category
KW (mill)
Fashion
143,248
101,613
Household goods
26,565
Precision machines & office equipment
25,253
Services
22,485
Transport equipment
17,402
Food
16,260
13,135
11,800
11,064
Source: KADD
268
SOUTH KOREA: RADIO
RADIO
Source: KOBACO
Source: HRC
Costs/audiences
Station
National
FM MBC (FM4U)
AM MBC
FM SBS (Power FM)
AM KBS 2 (Happy FM)
FM KBS 2 (Cool FM)
AM SBS (Love FM)
FM CBS
AM FEBC
FM PBC
FM BBS
FM Wbs
YTN FM
i-TV FM
Main regional
FM TJB
FM TBC
FM KBC
FM JTV
FM KNN
FM GTB
FM CJB
FM UBC
Peak
time
Peak rate
(20 sec)
KW (000s)
Peak adult
audience
(000s)
20 sec peak
adult CPT
KW (000s)
0700-0900
0700-0900
0700-0900
0700-0900
0700-0900
0700-0900
0700-0900
0700-0900
0700-0900
0700-0900
0700-0900
0700-0900
0700-0900
411
866
335
394
138
162
464
83
221
217
139
76
39
453
430
147
185
57
61
34
37
32
13
10
8
-
0.9
2.0
2.3
2.1
2.4
2.7
13.6
2.2
6.9
16.7
13.9
9.5
-
0700-0900
0700-0900
0700-0900
0700-0900
0700-0900
0700-0900
0700-0900
0700-0900
-
27
35
27
12
8
1
4
2
-
Average CPT (all commercial stations): KW 2,390
269
SOUTH KOREA: RADIO
Top ten radio
advertisers (2010)
Advertiser
Shinhan Card
GM
Hyundai Capital
Hyundai Motors
SK Telecom
Hyundai Card
Ssangyong Motor
Myungin Pharm.
Lotte Card
Tongyang Securities
Radio expenditure
KW (mill)
4,624.1
4,600.7
4,253.9
3,739.4
3,224.0
2,982.4
2,885.2
2,875.3
2,871.2
2,701.8
Source: KADD
categories (2010)
Category
Finance/insurance
Services
Transport equipment
Food
Construction/real estate
Household goods
Distribution
Radio expenditure
KW (mill)
55,800
17,757
17,606
15,659
15,558
12,292
11,044
10,893
10,190
8,116
Source: KADD
270
SOUTH KOREA: CINEMA
CINEMA
Source: Korean Film Council (2009)
per week: KW 1,500,000
Source: Vendor
Trend in admissions
Admissions
(mill)
Gross takings
KW (bill)
105.1
119.5
135.2
145.5
153.4
158.8
150.8
157.0
133.5
632.7
717.1
849.8
898.1
925.6
991.8
979.4
1,094.0
1,048.6
2002
2003
2004
2005
2006
2007
2008
2009
2010*
Source: Korean Film Council
* figures for Jan-Nov 2010 only
Age
0-13
14-19
20-24
25-29
30-34
35-39
40-44
45-49
50-59
60+
Sex
Male
Female
%
0.3
7.5
16.3
25.3
16.9
14.1
11.5
5.2
2.5
0.5
%
40.2
59.8
Source: Jscommunications DB
271
SOUTH KOREA: CINEMA
Gross takings
KW (mill)
83,329
47,119
43,414
40,160
32,641
26,350
25,450
23,837
21,647
22,495
Film
Avatar
The Man From Nowhere
Inception
Secret Reunion
Iron Man 2
Jeon Woochi
Moss
71 - Into the Fire
Harmony
The Servant
Source: Korean Film Council
Top ten cinema
advertisers (2010)
Advertiser
Samsung Electronics
KT
SK Telecom
LG Electronics
Hyundai Card
LG U-Plus
Cannon Consumer Imaging
Pantech
Hitejinro
Samsung Card
Cinema expenditure
KW (mill)
7,119.3
4,665.6
2,640.0
2,150.0
1,960.0
1,818.4
1,700.0
1,680.0
1,371.0
1,250.0
Source: KADD (CGV only)
Top ten cinema
Cinema expenditure
Category
KW (mill)
Mobile phones
8,090.0
Credit cards
5,704.9
Digital cameras
4,045.8
Mobile telecoms
2,535.0
2,252.2
Soju
2,208.7
Communication networks
2,204.8
Computer & telecoms corporations
2,197.7
Group PR
1,821.3
E-commerce
1,578.1
Source: KADD (CGV only)
272
SOUTH KOREA: INTERNET
INTERNET
Typical monthly cost of internet access: KW 25,000
Number of smartphones: 7,330,000
Number of tablets: 180,000
Age
7-12
13-18
19-24
25-29
30-34
35-39
40-44
45-49
50+
Sex
Male
Female
Income per month (KW)
<1,000,000
1,000,000-3,000,000
3,000,000-5,000,000
>5,000,000
%
9.3
11.7
11.0
11.0
11.1
12.1
11.1
10.0
12.7
%
54.1
45.9
%
3.7
28.2
42.9
25.2
At home
At work
Total
Per day
Adults
86
135
221
Source: Koreanclick.2010
Cost of display ads
Type
KW
Banner
2,500
Pop-up
8,000
Streaming video
10,000
Source: Naver, JoinsMSN, KBS, SBS, MBC
Source: Koreanclick.2010
273
SOUTH KOREA: INTERNET
Site
naver.com
daum.net
nate.com
cyworld.com
tistory.com
gmarket.co.kr
chosun.com
auction.co.kr
hankyung.com
joinsmsn.com
Unique visitors
per month
31,281,798
28,833,450
24,458,347
22,123,153
19,449,523
17,235,790
17,197,565
16,691,015
16,614,869
16,301,158
Search engine
naver.com
daum.net
nate.com
google.co.kr
yahoo.co.kr
google.com
paran.com
bing.com
yahoo.com
joinsmsn.com
Searches
per month
4,670,788,479
1,458,269,352
427,716,201
142,287,786
122,040,604
43,399,593
18,284,779
2,733,159
2,657,092
611,079
Source: Koreanclick 12.2010
Source: Koreanclick 12.2010
Top ten internet
advertisers (2010)
categories (2010)
Advertiser
KW (mill)
SK Telecom
14,368
Samsung Electronics
11,990
InterparkGmarket
10,604
CJ Entertainment
9,050
GM
8,185
Amorepacific
7,826
LG Electronic
7,096
Samsung
6,577
P&G
6,535
Korea Investment
5,769
Category
KW (mill)
Entertainment
103,197
Finance/insurance
90,022
Online services
64,393
Computers & ICT
61,776
Groups/organizations
38,364
Services
30,473
Pharmaceuticals
30,070
Food
29,925
Transport
25,548
Electronics
24,946
Source: Adram 2010
Source: Adram 2010
274
SOUTH KOREA: MEDIA REACH/OVERALL
MEDIA REACH
Mobile television
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Daily
51.3
1.7
8.0
0.2
8.3
31.3
Weekly
98.4
21.8
50.9
3.1
44.9
75.0
0.7
83.8
Monthly
98.9
28.3
57.6
25.9
52.3
16.0
86.8
OVERALL
Top ten overall
advertisers (2010)
categories (2010)
Media expenditure
Advertiser
KW (bill)
Samsung Electronics
174.8
KT
112.0
SK Telecom
106.7
LG Electronics
103.7
P&G
81.2
Hyundai Motors
80.8
KIA Motors
80.4
Amorepacific
67.1
Dongsuh
53.6
Lina
53.1
Media expenditure
Category
KW (bill)
Finance/insurance
1,101.7
Services
693.5
630.7
Food
592.2
520.3
Fashion
400.1
Household goods
367.8
Transport equipment
359.0
354.2
340.4
Source: KADD
Source: KADD
275
TAIWAN: ECONOMIC DATA
TAIWAN
ECONOMIC DATA
2003
2004
1 US$ = 31.55 NT$ at 2010 rate
2005
2006
2007
2008
2009
2010
Gross Domestic Product (NT$ billion)
at current prices
% change
at 2010 prices
% change
9,987 10,776 11,543 12,243 12,464 13,775 13,392 14,984
-2.0
7.9
7.1
6.1
1.8
10.5
-2.8
11.9
11,022 11,706 12,247 12,976 12,914 13,785 13,519 14,984
-1.7
6.2
4.6
5.9
-0.5
6.7
-1.9
10.8
Gross Domestic Product per capita (NT$ 000s)
at current prices
at 2010 prices
443.1
489.0
476.4
517.5
508.7
539.8
537.2
569.4
545.0
564.7
601.0
601.5
580.7
586.2
643.9
643.9
388.1
411.3
395.0
409.3
436.6
436.9
424.4
428.5
474.9
474.9
at current prices
at 2010 prices
316.5
349.3
341.5
371.0
365.9
388.2
at current prices
at 2010 prices
14.0
15.5
15.1
16.4
16.1
17.1
17.0
18.0
17.3
17.9
19.0
19.1
18.4
18.6
20.4
20.4
22.5
22.6
22.7
22.8
22.9
22.9
23.1
23.3
92.1
1.6
94.3
2.4
94.4
0.1
96.5
2.3
99.9
3.5
99.1
-0.9
100.0
1.5
0.54
0.45
0.42
0.40
0.35
0.36
0.39
-1.2
-1.3
-2.2
-4.4
-3.9
-7.2
1.0
1.9
19.4
18.2
Population
Millions
2010=100
% change
90.6
-0.3
0.72
at current prices
at 2010 prices
9.4
9.7
-18.3
-19.6
-10.8
-12.9
276
TAIWAN: ADVERTISING EXPENDITURE
Advertising expenditure in NT$ (mill) at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
59,796
64,668
65,387
71,532
58,406
52,079
51,476
50,326
48,341
48,843
58,299
Newspapers
18,746
21,690
14,580
13,923
18,097
15,547
14,771
13,668
11,079
10,009
11,956
Magazines
7,200
7,071
8,210
9,441
6,395
6,545
6,359
6,445
6,050
5,059
5,550
TV
30,670
31,923
38,040
43,395
23,882
21,030
19,031
18,142
18,028
20,163
24,469
Radio
2,310
3,135
3,606
3,678
3,462
3,076
3,966
3,771
3,839
3,761
4,483
Outdoor
4,610
2,833
3,651
3,351
3,370
2,862
3,290
Internet
870
850
952
1,095
1,960
3,048
3,698
4,950
5,976
6,989
8,551
Advertising expenditure in NT$ (mill) at constant 2010 prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
65,664
71,014
71,947
78,947
63,445
55,256
54,554
52,145
48,378
49,307
58,299
Newspapers
20,586
23,818
16,042
15,367
19,658
16,495
15,655
14,162
11,087
10,104
11,956
Magazines
7,907
7,764
9,033
10,420
6,947
6,944
6,739
6,678
6,055
5,107
5,550
TV
33,680
35,056
41,857
47,893
25,942
22,313
20,169
18,797
18,041
20,355
24,469
Radio
2,537
3,442
3,967
4,059
3,761
3,264
4,203
3,907
3,842
3,797
4,483
Outdoor
5,008
3,006
3,869
3,472
3,372
2,889
3,290
Internet
955
933
1,048
1,208
2,129
3,234
3,919
5,129
5,981
7,055
8,551
Source: 2000-2001 National Statistics Bureau, 2002-2003 Rainmaker Research, 2004-2008 AC
Nielsen, except internet IAMA
Notes: 1. Includes agency commission until 2003, excludes agency commission from 2004
3. Until 2003, excludes recruitment, classified and charity ads, from 2004 excludes
all classified
4. After discounts until 2003, before discounts from 2004, but adjusted by MAA ratio;
internet figures are all after discounts
5. Radio is an agency estimate until 2003
6. 2003 internet is an agency estimate
7. Internet includes display, classified and search
Tobacco: Banned.
Alcohol: May only advertise on television after 2100. There must be also be a
warning slogan, the size of which must be more than 1/10 of the entire printed page.
Pharmaceutical: Only allowed with official certification.
Children's: Ads of infant milk powder are not allowed.
Political: Not allowed to broadcast after 2100 the night before an election or
on election day.
277
TAIWAN: POPULATION
POPULATION
Capital city
Language
Currency
Taipei
Mandarin
Taiwan dollar (NT$)
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
1,891
1,658
1,965
1,822
1,836
1,274
1,189
11,635
Female
(000s)
1,733
1,537
1,950
1,833
1,849
1,325
1,299
11,527
Total
(000s)
3,624
3,195
3,916
3,654
3,685
2,600
2,488
23,162
Female
(000s)
2,056
1,036
1,200
2,688
1,974
8,955
Total
(000s)
4,129
2,081
2,410
5,398
3,964
17,982
Source: Minister of the Interior
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
2,073
1,045
1,210
2,710
1,990
9,027
AB = higher & intermediate managerial
C1 = supervisory/clerical
C2 = skilled manual
D = semi & unskilled manual
E = subsistence/inactive
278
TAIWAN: TELEVISION
TELEVISION
Colour
DVD
PVR/DVR
IPTV
99.6%
62.0%
4.5%
83.0%
0.7%
11.3%
3.0%
Source: Nielsen Media Research,National Statistics, R.O.C. (Taiwan)
No TV licence fee
Cable (analogue)
IPTV
Average
NT$
550
150
Source: Nielsen Media Research, cable provider
279
TAIWAN: TELEVISION
Main channels
Channel
FTV
SANLI
TTV
CTV
SETN
TVBSN
CTS
CTiN
FTVN
ET-N
Technical
Daily
penetration
hours of
(%)
transmission
100
20
99
24
100
20
100
20
99
24
99
24
100
20
99
24
100
20
99
24
Ad mins
per
week
1,400
1,008
1,400
1,400
1,008
1,008
1,400
1,008
1,400
1,008
Cost/audience
Channel
FTV
SANLI
TTV
CTV
SETN
TVBSN
CTS
CTiN
FTVN
ET-N
Peak
time
1800-2259
1800-2259
1800-2259
1800-2259
1800-2259
1800-2259
1800-2259
1800-2259
1800-2259
1800-2259
Peak rate
30 sec
NT$
142,711
120,802
97,659
120,470
79,356
106,063
120,470
109,092
71,960
90,081
Peak adult
audience
(000s)
763
491
335
307
216
189
145
135
121
112
30 sec peak
adult CPT
NT$
187.0
246.0
291.5
392.4
367.4
561.2
830.8
808.1
594.7
804.3
Average CPT (all commercial channels): NT$376.2
280
TAIWAN: TELEVISION
Share of viewing
Channel
Commercial
FTV
SANLI
TTV
CTV
SETN
TVBSN/TVBS
CTS
CTiN
FTVN
ET-N
2010
Individuals
Adults
9
7
4
4
3
3
3
3
3
3
9
7
4
4
3
3
3
3
3
3
Programme
Rookie's Diary
Autumn's Concerto
The Life of Nightmarket
Rookie's Diary Behind the Scenes
New Year's Eve Special Program
Autumn's Concerto Behind the Scenes
The 21st Golden Melody Awards
Parent's Love
Zhu Ge Club New Year's Eve
PS Man
Channel
FTV
TTV
FTV
FTV
FTV
TTV
TTV
SANLI
FTV
TTV
281
Adult
TVR
9.5
7.7
6.3
6.1
5.5
5.4
5.3
5.1
5.1
4.3
TAIWAN: TELEVISION
Top ten television
advertisers (2010)
TV expenditure
NT$ (mill)
780.1
544.5
530.6
500.1
464.9
396.7
376.4
365.6
361.8
294.4
Advertiser
Procter & Gamble
Quaker
GlaxoSmithKline
Kao
Unilever
Johnson & Johnson
McDonald's
Hawley
Chunghwa Telecom
Unipresident
categories (2010)
TV expenditure
NT$ (mill)
3,160.8
1,904.3
1,723.7
1,538.7
1,473.6
1,472.7
1,433.0
1,311.6
1,142.3
1,137.2
Category
Pharmaceuticals/beauty
Foods
Transportation
Financial services
IT
Cosmetics
Household
Telecommunications
Beverages
Other
282
TAIWAN: NEWSPAPERS
NEWSPAPERS
Newspapers
Title
Liberty Times
Apple Daily
United Daily
China Times
Economic Daily News
Commercial Times
United Evening
China Daily News
Mandarin Daily News
Taiwan Times
Sharp Daily
Commons Daily
Keng Sheng Daily
Merit News
Adult
(000s)
(000s)
800
3,013
600
3,225
500
1,314
500
1,038
350
300
280
250
220
220
180
291
150
130
80
-
Full page
B/W
NT$
600,000-720,000
550,000
640,000
640,000
210,000
170,000
215,000
195,000
230,000
234,000
176,000
143,000
130,000
80,000-100,000
Source: Nielsen Media Research, Newspaper Office
Average CPT (B/W): NT$279.6
Advertiser
Farglory
Jia Shan Lin Conatration
Lih Pao Conatration
Tsann Kuen
Highwealth Conatration
E Life Mall
FU YU Conatration
ELCA
Tatung
Kingtown
NT$ (mill)
520.3
377.7
321.6
223.1
201.6
123.8
105.7
101.6
89.5
87.0
Top ten newspaper product categories (2010)
Category
NT$ (mill)
Architecture
5,514.1
Leisure/hobbies
944.8
Other
814.7
Services
759.7
Financial/investment/banking
539.3
Transportation
435.6
Computers & accessories
420.4
Cosmetics
358.5
Electronic appliances
322.9
Optical/watches
319.8
283
Adult CPT
B/W
NT$
219.1
170.5
487.1
616.6
604.8
-
TAIWAN: MAGAZINES
MAGAZINES
Magazines
C=Chinese language
Adult
Full page Adult CPT
Colour
(000s)
(000s)
NT$
NT$
Title
Variety
Next Magazine
Chinatimes Weekly
TVBS Weekly
Ming Pao Weekly
Marketing/business/investment/finance
Business Weekly
Commonwealth
Business Today
Global View
Smart
Wealth Magazine
Business Next
Money Weekly
Management Mag.
Cheers
30 Magazine
Manager Today
Fashion
Queen
Girl
Vivi (C)
Elder Beauty
Mina
Choc
Cool
Beauty
La Vie
Ray
Fhm
Ef
With
Esquire
Elle
Vogue (C)
Citta Bella
GQ (C)
Marie Claire
Men's Uno
Cosmopolitan
145
100
100
90
1,928
1,247
833
-
230,000
150,000
150,000
150,000
119.3
120.3
180.1
-
170
120
100
98
95
80
80
72
70
65
60
60
1,171
694
303
427
409
288
85
295
227
-
265,000
230,000
120,000
180,000
150,000
160,000
130,000
125,000
89,000
120,000
125,000
120,000
226.3
331.4
396.0
421.5
366.7
555.6
1,529.4
423.7
528.6
-
180
100
100
80
80
80
80
70
65
60
60
60
60
50
50
50
50
50
50
50
50
485
332
258
188
165
134
124
268
225
217
74
237
228
188
186
155
126
104
130,000
100,000
120,000
180,000
120,000
100,000
100,000
140,000
120,000
120,000
120,000
120,000
120,000
60,000
128,000
77,500
130,000
84,500
120,000
120,000
130,000
268.0
301.2
465.1
957.4
727.3
746.3
806.5
522.4
533.3
553.0
1,621.6
540.1
339.9
691.5
454.3
774.2
952.4
1,250.0
284
TAIWAN: MAGAZINES
Magazines cont.
C=Chinese language
Title
Fashion cont.
Bazaar
Marie Claire Accessories
Leisure travel
Taipei Walker
7 Watch
National Geographic
Super Taste
To Go
Interior design
Reader's Digest (C)
ppaper
My Home
Arch
Computers/language learning
Studio Classroom
Let's Talk in English
PC Home
Digital Home
Stuff (C)
Sports/cars
Golf
Car News
CAR Guide
Taiwan Motor
Auto Drive
Golf Digest
Women/family/baby/health
Common Health
Baby & Mother
Mom Baby
Mababy
Baby Life
Adult
Full page Adult CPT
Colour
(000s)
(000s)
NT$
NT$
50
50
61
-
160,000
110,000
2,623.0
-
150
120
120
100
60
204
232
478
-
150,000
100,000
180,000
100,000
125,000
735.3
431.0
209.2
-
110
80
65
40
281
160
41
140,000
120,000
120,000
120,000
498.2
750.0
2,926.8
220
95
90
60
60
349
267
310
-
160,000
160,000
180,000
120,000
132,000
458.5
599.3
580.6
-
60
50
50
50
50
50
292
199
144
92
-
150,000
120,000
120,000
120,000
120,000
150,000
411.0
603.0
833.3
1,304.3
-
80
65
60
45
45
343
198
153
150
68
120,000
150,000
100,000
120,000
120,000
349.9
757.6
653.6
800.0
1,764.7
Source: Nielsen Media Research, Magazine Office
Average CPT (Colour): NT$424.4
285
TAIWAN: MAGAZINES
Top ten magazine
advertisers (2010)
Advertiser
Procter & Gamble
L'Oréal
ELCA
Chanel
Hotai Corporation
Richemont
Shiseido
Christian Dior
Swatch
Flelis
NT$ (mill)
100.7
97.6
75.2
73.0
45.1
44.9
41.3
40.6
40.0
35.6
categories (2010)
Category
Cosmetics
Clothes
Architecture
Transportation
Optical/watches
Other
Services
NT$ (mill)
871.8
606.7
570.7
557.0
506.3
306.4
300.6
274.5
255.2
226.8
286
TAIWAN: RADIO
RADIO
Source: National Communications Commission
Peak rates
Station
National
Police Radio Stat - AM Nat. Evergreen Network
Police Radio Stat - AM Reg. Traffic Network
BCC News
I radio
I like radio
Kiss radio
ICRT
Main regional
UFO Taipei
Asia FM
Best radio (Kaohsiung)
Type
Peak
time
Peak rate
(30 sec)
NT$
others
0700-0900, 1700-1900
others
0700-0900, 1700-1900
news
0700-0900, 1700-1900
music
0700-0900, 1700-1900
music
0700-0900, 1700-1900
synthesize 0800-1100, 1700-1900
synthesize 0700-0900, 0900-1000,
1700-1900
5,000
13,500
15,000
3,800-4,800
10,800-8,800
synthesize 0800-0900, 0700-0800,
0900-1100, 1500-1900,
2100-2400
synthesize 0700-0900, 1700-1900
synthesize 0700-0900, 1700-1900
14,000-2,800
Source: Radio stations
287
4,400
4,300
TAIWAN: RADIO
Top ten radio
advertisers (2010)
Advertiser
Jaysanlyn Real Estate
LIH PAO Construction
7-11
Family Mart
Fareastone
Universal Music
Taipei City Government
Bureau of Labor Insurance
Farglory Construction
Radium Construction
Radio expenditure
NT$ (mill)
200.3
107.0
98.9
61.3
51.5
50.1
43.1
42.7
41.7
40.2
categories (2010)
Category
Architecture
Services
Other
Film/media
Transportation
Cosmetics
Leisure/hobbies
Radio expenditure
NT$ (mill)
1,104.0
661.8
530.5
346.8
299.7
286.4
263.5
244.1
146.1
137.2
288
TAIWAN: OUTDOOR
OUTDOOR
Top ten outdoor
advertisers (2010)
Advertiser
Standard Chartered
Citibank
BRS Nike
Sony Taiwan
Samsung
Taiwan Mobile
Cathay Financial Holdings
Uni-president
Fubon Financial
Eric Chu (Candidate)
Outdoor expenditure
NT$ (mill)
63.1
60.1
55.7
49.5
49.3
44.6
43.9
43.0
43.0
40.9
categories (2010)
Category
Other
Architecture
Film/media
Cosmetics
Home appliances
Clothing and accessories
Services
MFP
Outdoor expenditure
NT$ (mill)
483.0
388.0
288.9
243.0
207.8
191.6
188.1
184.1
179.8
170.7
289
TAIWAN: CINEMA
CINEMA
Source: www.taiwancinema.com
per week: NT$18,000
Source: A Plus Media Company
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Income (NT$) per month
below 10,000
10,000-24,999
25,000-39,999
40,000-59,999
60,000 and above
%
24.5
27.9
29.6
12.8
%
50.6
49.4
%
30.0
18.4
23.4
13.3
5.4
Film
Inception
Iron Man 2
MONGA
Toy Story 3
Harry Potter and the Deathly Hallows: Part I
Alice in Wonderland
Burlesque
The Twilight Saga: Eclipse
Step Up 3-D
Source: http://www.applause.com.tw/about.aspx
290
Gross takings
NT$ (000s)
332,377
257,825
232,786
210,101
185,120
179,667
155,029
119,193
118,371
117,151
TAIWAN: CINEMA
Top ten cinema
advertisers (2010)
Cinema expenditure
NT$ (000s)
10,858
8,548
7,431
6,115
5,302
5,161
4,390
4,127
4,000
3,965
Advertiser
TC Bank
BMW
Uni-president
Nike
Heineken
FarEastone
Procter & Gamble
Taiwan Mobile
Taiwan Liquor & Tobacco Corporation
Samsung Electronics
Top ten cinema
Cinema expenditure
NT$ (000s)
20,660
19,536
17,454
16,981
10,813
10,074
8,690
7,178
7,068
5,558
Category
Transportation
Telecommunications
Clothing & accessories
Tobacco/wine
Cosmetics
Dairy
Other
Optical/watches
291
TAIWAN: INTERNET
INTERNET
Source: TWNIC
Typical monthly cost of internet access: NT$900
Source: Hinet
Smartphone penetration: 12.2%
Tablet penetration: 3.6%
At home
At work
Total
Per day
Adults
174
223
397
Age
16-24
25-34
35-54
55-64
Sex
Male
Female
%
29.6
31.5
29.7
2.4
%
54.5
45.5
292
TAIWAN: INTERNET
Site
yahoo.com.tw
wretch.cc
facebook.com
google.com.tw
pixnet.net
youtube.com
google.com
pchome.com.tw
yam.com
live.com
Unique visitors
per month
12,397,355
10,249,911
9,795,149
9,156,210
8,071,642
7,955,401
7,444,721
7,384,964
7,148,485
6,968,167
Source: insightxplorer Access rating online survey
Search engine
yahoo.com.tw
google.com.tw
pchome.com.tw
yam.com
yahoo.com
msn.com.tw
sina.com.tw
baidu.com
sina.com.cn
yahoo.com.hk
Searches
per month
12,397,355
9,156,210
7,384,964
7,278,770
5,999,605
5,812,577
3,525,365
2,877,378
1,589,501
1,317,125
Source: insightxplorer Access rating online survey
Top ten internet
advertisers (2010)
Advertiser
Momo shop
PayEasy
ICCNET
TutorABC
Pccenter
Gamania
Auer
Gamefiler
Gjun information
Xingbar
Source: Nielsen Online AdRelevance
293
TAIWAN: MEDIA REACH/OVERALL
MEDIA REACH
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Daily
93.6
44.7
24.5
49.6
Weekly
98.2
58.6
18.9
37.8
74.9
2.2
57.9
Monthly
98.8
42.7
86.3
7.2
60.9
OVERALL
Top ten overall
advertisers (2010)
categories (2010)
Media expenditure
Advertiser
NT$ (mill)
Procter & Gamble
955.3
Jaysanl Yn Real Estate
652.9
Farglory Group
626.2
Quaker
593.1
GlaxoSmithKline
544.9
KAO Taiwan
534.6
Unilever
519.7
Chunghwa Telecom
480.7
Uni-President
444.7
LIH PAO Construction
436.6
Media expenditure
Category
NT$ (mill)
Architecture
6,726.8
Government
1,413.7
Auto
1,272.3
Skincare
1,169.5
PC games
874.4
Instant food
771.7
Financial services
757.6
Supermarkets/conv. stores
742.6
Insurance
691.1
Toothpaste
633.9
Source: Media Research
Source: Media Research
294
THAILAND: ECONOMIC DATA
THAILAND
ECONOMIC DATA
1 US$=
31.7
2003
2004
Baht at 2010 rate
2005
2006
2007
2008
2009
2010
7,850
10.5
8,664
5.6
8,530
8.7
9,210
6.3
9,076
6.4
9,293
0.9
9,042 10,103
-0.4
11.7
9,341 10,103
0.5
8.2
118.0
130.3
127.3
137.5
134.7
137.9
133.4
137.9
148.3
148.3
247.7
273.4
269.2
290.7
286.4
293.3
285.3
294.8
318.8
318.8
Gross Domestic Product (Baht billion)
at current prices
% change
at 2010 prices
% change
5,929
8.8
7,354
6.8
6,504
9.7
7,848
6.7
7,103
9.2
8,204
4.5
Gross Domestic Product per capita (Baht 000s)
at current prices
at 2010 prices
91.9
114.0
99.6
120.2
107.7
124.4
at current prices
at 2010 prices
187.1
232.1
205.2
247.7
224.2
258.9
at current prices
at 2010 prices
2.9
3.6
3.1
3.8
3.4
3.9
3.7
4.1
4.0
4.3
4.3
4.4
4.2
4.4
4.7
4.7
64.5
65.3
66.0
66.5
67.0
67.4
67.8
68.1
82.9
2.8
86.6
4.5
90.6
4.6
92.6
2.2
97.7
5.4
96.8
-0.8
100.0
3.0
1.39
1.35
1.26
1.19
1.09
1.07
1.06
3.5
-1.1
2.7
0.4
-2.7
-7.8
-1.9
-1.1
10.2
6.7
Population
Millions
2010=100
%change
80.6
1.9
1.32
at current prices
at 2010 prices
15.2
13.1
15.9
12.8
5.8
1.2
295
THAILAND: ADVERTISING EXPENDITURE
Advertising expenditure in Baht million at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
News- MagazTotal papers
ines
51,289 10,889
2,709
60,110 16,465
3,111
67,839 17,583
3,639
78,140 19,858
4,560
90,596 24,722
6,122
95,817 24,746
6,775
99,181 23,193
6,748
101,834 23,840
6,650
99,038 22,537
6,575
97,117 19,547
5,936
107,050 19,968
6,249
TV
30,472
32,879
37,340
42,290
47,173
50,020
53,473
53,484
51,137
52,935
60,766
Radio
5,060
5,136
6,170
6,662
6,850
7,055
7,459
7,273
7,899
6,944
6,592
325
1,610
225
370
1,999
150
596
2,351
160
896
3,699
175
1,334
4,051
344
1,723
5,349
150
2,163
5,976
170
4,391
6,008
187
4,252
6,418
221
4,947
6,549
259
6,040
7,146
290
Advertising expenditure in Baht million at const. 2010 prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
66,288
76,465
85,727
96,921
109,328
110,669
109,468
109,954
101,409
100,331
107,050
News- Magazpapers
ines
14,073
3,501
20,945
3,958
22,219
4,599
24,631
5,656
29,834
7,388
28,582
7,825
25,598
7,448
25,741
7,181
23,076
6,732
20,194
6,133
19,968
6,249
TV
39,383
41,825
47,186
52,454
56,927
57,773
59,019
57,749
52,361
54,686
60,766
Radio
6,539
6,534
7,797
8,263
8,266
8,148
8,232
7,853
8,088
7,174
6,592
420
2,081
291
470
2,543
191
753
2,971
202
1,111
4,588
217
1,610
4,889
415
1,990
6,178
173
2,387
6,595
188
4,741
6,487
202
4,354
6,571
226
5,111
6,765
268
6,040
7,146
290
Source: 2000-2003 Media Focus, 2004-2010 AGB Nielsen (except internet: ZenithOptimedia
estimates)
Notes:
1) Excludes agency commission
2) Before discounts
3) Includes classified advertising
4) Excludes production costs
5) Internet is display only
Tobacco: Banned.
Alcohol: Restricted to television after 10pm.
Pharmaceutical: Requires permission from the Public Health Ministry.
Food: Requires permission from the Public Health Ministry.
Children's: No restrictions, but ads should 'conform to Thai culture'.
Political: Government approval required.
296
THAILAND: POPULATION
POPULATION
Bangkok
Thai, Malay
Baht
Capital city
Language
Currency
Population by age
0-14
15-24
25-34
35-44
45-54
55-59
60+
Total
Male
(000s)
7,055
5,339
5,377
5,356
4,713
1,687
3,540
33,067
Female
(000s)
6,749
5,114
5,291
5,699
5,060
1,861
4,471
34,245
Total
(000s)
13,804
10,453
10,668
11,055
9,773
3,548
8,011
67,312
Female
(000s)
374
2,214
1,879
13,738
10,697
28,902
Total
(000s)
945
4,846
3,879
29,600
17,123
56,393
Source: AGB Nielsen 2010
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
571
2,632
2,000
15,862
6,426
27,491
Source: NMR Media Index 2010-2 (Apr 09-Mar 10)
AB = professional/executive/senior government
C1 = business/merchant/prop
C2 = clerical/sales/junior government
D = blue collar
E = student/housewife/unemployed/retired
297
THAILAND: TELEVISION
TELEVISION
LCD/Plasma TV
VCR
VCD
DVD
PVR/DVR
Multiset
Digital satellite dish
2.8%
66.4%
44.0%
37.3%
0.06%
46.8%
8.0%
2.5%
17.9%
TV licence cost (per year): Baht 243
Average
Baht
Cable (analogue)
500
DTH (digital)
1,500
Channel
Commercial
Channel 3
Channel 5
Channel 7
Channel 9
Channel 11
2009
Adults
Ad revenue
2009
Baht (mill)
28.7
20.3
28.1
19.2
3.7
15,190
10,752
14,873
10,139
1,981
Source: AC Nielsen 2010
52,935
298
THAILAND: TELEVISION
Cost/audience
Channel
Channel 3
Channel 5
Channel 7
Channel 9
TV Thai
NBT
Peak
time
2014-2227
2022-2109
2033-2038
1801-1900
1903-2014
1801-1956
Peak rate
30 sec
Baht
225,000
130,000
225,000
110,000
-
Peak adult
audience
(000s)
11,982
4,278
11,154
4,458
2,000
991
30 sec peak
adult CPT
Baht
18.8
30.4
20.2
24.7
-
Average CPT (all commercial channels): Baht 21.6
Programme
Rook Khad
Khok E Loeng Hansa
Dang Dao Phrao Saeng
Buang Rai Phai Rak
20.00 News-2
Sentarng Bantoeng
Khao Park Kam 19:40 News-1
Dork Bua Khao
Kosa Tha Miti
Khao Park Kam 19:40 News-2
Channel
Channel 7
Channel 7
Channel 7
Channel 7
Channel 7
Channel 7
Channel 7
Channel 7
Channel 7
Channel 7
Adult
TVR
21.4
13.4
12.7
12.5
12.4
12.4
12.4
12.3
11.9
11.8
Top ten television
advertisers (2009)
Advertiser
Office of the Prime Minister
Pond's
Oil of Olay
Breeze laundry detergents
Garnier
L'Oréal
Nivea deodorants
Cinema (Thai)
Nivea body
Citra
categories (2009)
TV expenditure
Baht (mill)
643.5
555.6
474.8
453.4
403.0
385.8
378.1
363.1
315.4
302.2
Source: Adquest Millennium 2010
TV expenditure
Category
Baht (mill)
Skincare
5,420.0
Soft drinks
4,009.0
Hair care
2,956.0
Toiletries
2,872.5
Leisure
2,839.9
Government/community ads
2,764.9
Communications
2,265.0
Household cleaning
2,233.3
Dairy products
2,060.4
Food
1,928.8
299
THAILAND: NEWSPAPERS
NEWSPAPERS
Newspapers
Title
General interest
Thai Rath
Daily News
Kom Chad Luek
Khao Sod
Ma-Ti Chon
Bahn Muang
Siam Rath
Thai Post
Naew Nah
Bangkok Today
Loke Wannee
Post Today
Thun Hoon
Daily Liberty
Business
Astv Phoo Jad Karn Raiwan
Krungthep Turakij
Weeklies
Phoo-Jad- Karn 360 Ong-Sa
Biz Week
Ruam Duay Chuay Kan
Loke Wannee
Prachachart Turakij
Siam Turakij
Tharn Sejtakij
Telecom Journal
Dok Bia Turakij
Mission Thailand
Transport Journal
Sport
Sport Pool
Siam Kee- La
Muay Siam
Kick Off
Ski: Star Soccer
Sport Man
English dailies
Bangkok Post
The Nation
Asia News Time
Adult
B/W
B/W
Colour
(000s)
(000s)
Baht
Baht
Baht
1,200
900
900
650
600
430
300
250
200
120
120
110
50
-
9,756
5,303
683
717
-
360,000
312,000
215,000
216,000
216,000
180,000
690,000
504,000
350,000
312,000
312,000
210,000
168,000
168,000
272,400
200,000
-
36.9
58.8
316.3
301.3
-
200
146
-
444,000
194,000
-
504,000
320,000
180
165
150
120
120
120
120
60
15
-
-
252,000
192,000
228,000
252,000
-
-
287,000
264,000
258,000
290,000
-
300
200
120
100
100
25
211
62
104,000
216,000
50,000
55,000
110,000
-
521.3
-
176,800
300,000
85,000
75,000
176,000
-
70
68
-
-
292,800
254,000
-
-
352,800
304,000
-
300
198,000
198,000
352,400
245,000
-
Newspapers cont.
Title
Chinese dailies
Tong Hua Yit Pao
Sin Sian Yit Pao
Sin Jong Ien
Kia Hua Tong Nguan
Sue Jie Yit Pao
Entertainment
Dara Daily
Siam Banterng
Maya Chanel
Siam Dara
Hilight Banterng
Banterng Wan Yud
Adult
B/W
B/W
Colour
(000s)
(000s)
Baht
Baht
Baht
60
50
-
2
-
40,600
39,200
-
-
686,000
64,200
-
300
300
250
150
100
-
-
-
-
288,000
240,000
288,000
192,000
-
Source: NMR Media Index 2010-1 (Jan-Dec 09)
Average CPT (B/W): Baht 72.8
301
Top ten newspaper
advertisers (2009)
Advertiser
Tesco-Lotus
Big-C
Enwei
I-Sport
Cinema (Western)
Toyota
Cinema (Thai)
The Mall Department Store
Carrefour
Baht (mill)
217.2
207.7
137.5
113.8
110.4
101.7
91.0
89.1
84.1
80.6
categories (2009)
Category
Retail stores
Leisure
Travel/tours
Auto
Communications
Real estate
Media/marketing
Banks
Sundries
Baht (mill)
1,473.3
1,457.2
1,210.2
1,082.0
1,076.6
1,008.9
634.3
611.2
426.0
420.1
Top ten newspaper
owners (2009)
Owner
Thai Rath
Krungthep Turakij
Daily News
Bangkok Post
Kom Chad Luek
Post Today
Ma-Ti-Chon Daily
Star's Soccer Daily
Daily Xpress
The Nation
Newspaper revenue
Baht (mill)
3,247.8
1,307.3
1,120.3
1,071.7
1,015.4
468.6
440.4
432.5
432.3
387.4
302
THAILAND: MAGAZINES
MAGAZINES
Magazines
m=monthly
Title
Women’s
Flash
Women Plus
Spicy
Praew
Secret
Sakul Thai
Kwan Ruean
Kula Satri
Sud Subdha
Di-Chan
In Style
Hair
Lips
Lisa Weekly
Madame Figaro
Ploy Gaem Petch
Priew
She’s Smart
Volume
We
Cleo
Grazia
Harper's Bazaar
Her World
Image
O.K.
Phoo Ying
Cosmopolitan
Elle
Hi
Marie Claire
Hi-So Party
Ying Thai
I Do
Men’s
FHM
Maxim
GM
Mars
Zoo
Adult
Colour
B/W
(000s)
(000s)
Baht
Baht
Baht
480
350
300
290
250
250
240
230
200
180
180
150
150
150
150
150
150
150
150
140
120
120
120
120
120
120
120
100
100
100
100
80
80
70
823
392
181
106
-
50,000
50,000
73,000
52,000
49,000
46,000
46,000
54,000
56,000
72,000
65,000
52,000
52,000
53,000
48,000
46,000
55,000
2,200
61,000
65,000
50,000
56,000
50,000
70,000
50,000
46,000
63,083
45,000
55,000
70,000
40,000
-
61
117
309
377
-
24,000
27,000
26,000
-
150
150
125
120
120
125
60,000
60,000
67,000
55,000
-
-
-
303
THAILAND: MAGAZINES
Magazines cont.
m=monthly
Title
Men’s cont.
Penthouse
Esquire
Hi-Class
Cute
2magazine
Business/marketing
Brand Age
Karn- Ngern Tanakarn
Marketeer
Dok Bia
Mba
Expression (Thai)
Thai Coon The Company
Strategy+M Arketing
Business Week
Leader Time
Phoo Nam Turakij
Econ News
Auto
Nakleng Motorcycle
Nakleng Rot
Nakleng Rot Kra-Ba
[Thai Driver
Yan- Yont
Gm Car
Car Magazine
Formula
Grand Prix
Laeng Rot
Motorcros S
Off Road
4 Wheels
Motorcycl E
Current affairs
Ma- Ti Chon Sud Subdha
Nation Sud Subdha
Siam Rath Subdha Wijarn
Asia Magazine
Newsweek
Thailand Timeout
The Economist
Time
Adult
Colour
B/W
(000s)
(000s)
Baht
Baht
Baht
90
80
80
70
50
-
80,000
48,000
55,000
55,000
60,000
-
-
200
180
180
145
122
110
100
80
60
40
20
-
-
58,000
52,000
54,000
48,000
45,000
11,800
175,000
40,000
40,000
-
28,000
-
120
120
120
120
120
105
100
90
85
85
85
85
80
65
100
111
30,000
40,000
40,000
42,000
40,000
50,000
52,000
32,000
35,000
16,000
25,000
35,000
25,000
25,000
160
225
10,000
10,000
300
300
150
-
-
-
-
-
304
THAILAND: MAGAZINES
Magazines cont.
m=monthly
Title
Documentary
National Geographic (Eng.)
National Geographic (Thai)
Advance Thailand Geographic
Sara Ka- Dee
Entertainment
Maha Sanuk
TV Pool
Khoo-Sang Khoo-Som
True Vision Magazine (m)
Dara Daily Magazine
Khai Hua Roh
Pharb- Pa-Yont Banterng
Oops
Guru
Dara Pharb-Pa-Yont
In Magazine
Dara Daily Tabloid
Boom
Cheewi T Tongsoo
Entert Ain
Starpi Cs
Bangko K
Cheewi T Jing
All Magazine
Gossip Star
Cheewi T Rak
TV Inside
Banter Ng Maya
Tarn Tawan
Star News
Fashion
Fashion Review
Fashion Wai Roon
Health
Cheewajit
Health Today
Klai Moh Health & Well-Being
Men's Health
Shape
Slimming
Moh Chao Bahn
Adult
Colour
B/W
(000s)
(000s)
Baht
Baht
Baht
250
250
150
80
199
-
-
-
380
350
330
280
250
200
200
200
200
200
150
150
140
100
100
90
80
80
80
80
50
-
1,317
1,053
828
1,460
555
223
280
147
113
56
2,197
29
10
5
30,000
75,000
135,000
4,000,000
36,000
50,000
50,000
90,000
60,000
40,000
34,000
42,000
76,000
40,000
55,000
39,000
40,000
-
103
34
60
108
179
121
272
696
18
-
35,000
19,000
-
50
-
3
-
-
-
360
150
150
120
100
100
80
130
56,000
45,000
45,000
50,000
27,000
208
10,000
16,000
305
THAILAND: MAGAZINES
Magazines cont.
m=monthly
Title
Home & decoration
Bahn Lae Suan
Decoration Guide
Life&Home
Women & Home
Casaviva
Day Beds
Home Buyer's Guide
Room
Home & Décor
Living Etc.
Wall Paper
Elle Decoration
Art 4d
IT
Quick PC
Commart
Shopping Computer
Micro Computer
Stuff
E- Comerce
Business.Com
E Leader
PC Magazine
Win Mag
Lifestyle & family
Bantuek Khun Mae
Modern Mom
Rak Loog
Real Parenting
M&C Mae Lae Dek
Mother & Baby
Mother & Care
Kids And School
General interest
First Mobile
OK!
Presti Ge
Hello
Hello Jewellery
T3
San Sara Reader's Digest
Living In Thailand
Adult
Colour
B/W
(000s)
(000s)
Baht
Baht
Baht
290
150
130
120
100
100
100
100
80
80
80
60
40
-
65,000
42,000
65,000
55,000
52,000
41,000
54,000
52,000
56,000
49,000
50,000
-
-
160
120
120
100
100
90
80
80
80
-
7
24,000
49,600
17,000
30,000
50,000
35,000
70,000
36,000
37,500
-
-
-
160
150
150
150
120
120
120
120
129
-
70,000
85,000
42,000
-
326
-
22,000
26,000
-
150
150
120
120
120
100
86
80
-
75,000
75,000
-
-
-
306
THAILAND: MAGAZINES
Magazines cont.
m=monthly
Title
General interest cont.
Thaila Nd Tatler
Design
Silapa -Wattanatham
Tui Toon
Ke-Ha Karn Krasej
Techno Logy Chao Bahn
Sentang Sejthee
Sentang Ruay
Reader's Digest English
Gae Jon
Photo
Digital Camera
Shutter Photography
Sports
Star's Soccer
Muay Siam
Sports Wing
Muay Loke
On Green
Smart Golf
Golf Gigest Thailand
Teens
Nation Junior
Student Weekly
Campus
I Like
A Day
Ray
Cawaii
Seventeen
Hamburger
Ice
I-Spy 360 Ong-Sa
Knock Knock
Buzz
Kazz
Ter Kab Chan
Travel
Central Premium
T.A.T.
Summer
Weekend
Adult
Colour
B/W
(000s)
(000s)
Baht
Baht
Baht
60
50
-
67
53
51
34
25
23
22
21
-
-
-
50
-
4
40,000
-
-
-
200
100
90
80
70
50
50
249
216
-
50,000
30,000
50,000
30,000
50,000
50,000
50,000
201
139
-
17,000
15,000
-
350
280
200
180
150
120
120
120
100
100
100
100
80
80
80
-
55,000
60,000
45,000
50,000
52,000
40,000
55,000
50,000
35,000
27,000
45,000
35,000
28,000
-
41,250
12,000
-
200
100
100
100
124
-
77,000
40,000
36,000
-
323
-
18,000
-
307
THAILAND: MAGAZINES
Magazines cont.
m=monthly
Title
Travel cont.
Nature Explorer
Honeymoon & Travel
Mercedesmag
Travel Guide
Anywhere
Being Bangkok
Phuan Dern Tang
Teo Rob Loke
Trips
Mercedescard
Adult
Colour
B/W
(000s)
(000s)
Baht
Baht
Baht
95
80
80
75
60
60
60
50
50
40
-
Source: AC Nielsen, ZenithOptimedia
Average CPT (Colour): Baht 116.1
308
50,000
79,000
55,000
45,000
40,000
50,000
-
25,000
-
THAILAND: MAGAZINES
Top ten magazine
advertisers (2009)
categories (2009)
Advertiser
Baht (000s)
Mobile Download Service
51,649
Nature Gift Direct
40,452
Shiseido
28,022
Nokia
26,146
SK-II
23,827
Eucerin
15,667
Estée Lauder
15,529
Lancôme
15,515
S-26 Powder Milk
15,510
AIS Communication
15,256
Category
Baht (mill)
Skincare
560.7
Retail stores
439.4
Media/marketing
241.8
Travel/tours
232.6
Communications
223.2
Personal products
190.5
Leisure
187.5
Building material/machinery
168.9
Sundries
164.8
Cosmetics
161.4
Top ten magazine
owners (2009)
Magazine revenue
Owner
Baht (mill)
Praew
255.8
TV Pool
216.0
Bahn Lae Suan
136.4
Cleo
133.5
Lisa Weekly
131.5
Elle
115.8
Rak Loog
92.7
Koosang-Koosom Magazine
86.9
Lips
77.0
What Hi-Fi
74.8
309
THAILAND: RADIO
RADIO
Source: AC Nielsen
Source: AC Nielsen
Costs/audiences
Station
Type
National
91.5
Thai music
93.0
Thai music
95.0
local Thai music
95.5
Thai music
97.5
Thai music
99.0
sports/health
100.0
traffic
103.5
Thai music
105.5
English music
106.5
Thai music
Main regional
Chiang Mai 100.75
music/news
Khon Karn 90.75
music/news
Chonburi 107.75
music/news
SongKla 96.5
music/news
Peak
time
(30 sec) audience
adult CPT
Baht
(000s)
Baht
2200-2250
1700-1750
1400-1450
1700-1750
1700-1750
2200-2250
0700-0750
1700-1750
0700-0750
0700-0750
1,800
2,700
1,500
2,200
2,000
1,200
1,200
2,100
3,500
2,200
57
533
1,307
381
740
283
288
450
317
258
31.6
5.1
1.1
5.8
2.7
4.2
4.2
4.7
11.0
8.5
0630-0900
0630-0900
0630-0900
0630-0900
240
190
360
200
4
11
9
17
60.0
17.3
40.0
11.8
Average CPT (all commercial stations): Baht 4.6
310
THAILAND: RADIO
Top ten radio
advertisers (2009)
Advertiser
Ministry of Defence
PTT
Nitipol Clinic
Ministry of Communications
The Royal Institute
FM 93.0
FM 97.5
Wuttisak Beauty Clinic
Thanachart Bank
Radio expenditure
Baht (mill)
115.9
86.5
84.2
64.9
63.1
62.1
61.8
58.7
57.2
55.9
categories (2009)
Category
Leisure
Communications
Sundries
Soft drinks
Media/marketing
Banks
Auto
Retail stores
Dental care
Radio expenditure
Baht (mill)
883.7
590.6
450.6
339.0
296.1
261.3
247.4
243.8
219.7
196.9
Top ten radio
owners (2009)
Owner
FM 106.5
FM 103.5 (TV7)
FM 93.0
FM 105.5 (TV3)
FM 89.0
FM 94.0
FM 102.0
FM 95.5
FM 94.5
FM 100.0
Radio revenue
Baht (mill)
429.6
363.0
323.5
309.3
299.1
293.4
277.4
266.8
233.4
227.1
311
THAILAND: OUTDOOR
OUTDOOR
Billboard over 10x10m
City Vision
Panoramic (bus shelter)
Mupi
Trivision
BTS Media
MRT Media
BRT Media
Building wrap media
Number of
sites
1,300
100
300
1,200
60
450
250
30
10
Top ten outdoor
advertisers (2009)
Advertiser
AEON Credit Cards
Brand's Bird's Nest
Kasikorn Bank
G-Net
PepsiCo
CP Food
Carrefour
Tourism Authority of Thailand
AIS Communication
Outdoor expenditure
Baht (000s)
72,291
71,688
56,448
52,012
51,995
46,778
45,454
44,984
43,305
43,046
categories (2009)
Outdoor expenditure
Category
Baht (mill)
Real estate
1,378.9
Communications
434.5
Soft drinks
330.5
Retail stores
312.3
Leisure
241.0
Electrical products (exc. audio/video)
211.8
Credit/debit cards
203.1
Skincare
197.1
Auto
193.0
Hair care
192.7
312
Cost per panel
per month Baht
220,000
90,000
35,000
15,000
420,000
600,000
350,000
350,000
1,000,000
THAILAND: CINEMA
CINEMA
per week: Baht 3,200
Trend in admissions
2003
2004
2005
2006
Admissions
(mill)
32.0
35.8
36.0
36.2
Gross takings
Baht (mill)
400.0
447.5
450.0
452.5
Cinema Audience Profile Age (15+)
Age
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60+
Sex
Male
Female
Class
Upper
Middle
Lower
%
26.2
22.7
13.3
14.2
4.8
5.5
2.0
1.2
1.1
0.5
%
55.1
44.9
%
41.2
39.3
19.5
Source: NMR Media Index 2010-2 (Apr 09-Mar 10)
313
THAILAND: CINEMA
Gross takings
Baht (mill)
129,000
97,000
90,000
89,000
80,000
80,000
61,000
58,000
50,000
48,000
Film
Transformers: Revenge of the Fallen
Terminator Salvation
Fast & Furious
สาระแน ห้าวเป้ง
X-Men Origins: Wolverine
ก้านกล้วย 2
Underworld: Rise of the Lycans
Night at the Museum: Battle of the Smithsonian
Angels & Demons
ความทรงจาสั้น แต่รักฉันยาว
Top ten cinema
advertisers (2009)
Top ten cinema
Cinema expenditure
Advertiser
Baht (mill)
Happy Mobile
506.5
Coke Soft Drink
435.2
Thailand Tobacco Monopoly
417.4
AIS Communication
396.9
Mybacin
195.3
Coca-Cola
183.0
Tri Petch Isuzu
148.4
Toyota
133.0
Fisho Fish Snacks
126.6
Sealect
111.2
Cinema expenditure
Category
Baht (mill)
Communications
1,162.4
Soft drinks
954.0
508.4
Auto
417.9
Snacks
333.0
Food
264.3
Dental care
197.4
Vitamins/supplements
140.0
Alcohol
122.1
Sundries
86.5
Top cinema
owners (2009)
Owner
Major & EGV
SF Cinema
EGV
Other
Paragon
ESPN
Sites
owned
44
20
15
11
6
4
314
THAILAND: INTERNET
INTERNET
Adult (12+) internet users: 10,167,000
Source: IMS Media Index 2010-1 (Jan-Dec 09)
Typical monthly cost of internet access: Baht 600
Cost of display ads
Type
Baht (000s)
VDO ads
532
Expandable banner
475
Standard banner ads
350
Age
12-14
15-24
25-34
35-49
50-64
65+
Sex
Male
Female
Class
Upper
Middle
Lower
Source: Sanook 2009
Keyword
games (thai)
Sanook
horoscope (thai)
games (thai)
cooking game (thai)
music online
games (thai)
game racing
game thai
music online
%
13.9
43.2
20.9
16.5
5.2
0.3
%
49.4
50.6
%
35.4
39.2
25.4
Source: IMS Media Index 2010-1 (Jan-Dec 09)
Source: Truehits.net (Mar 2010)
315
THAILAND: INTERNET
Site
Sanook
Kapook
MThai
Exteen
Dek-D
Teenee
Gmember
Meemodel
Siamha
TLC Thai
Unique visitors
per month
13,477,639
12,064,737
8,934,637
6,753,636
6,267,782
4,530,844
4,227,269
4,079,736
4,014,937
3,952,421
Search engine
Google.com
Sanook.com
Yahoo.com
Searches
per month
97.7%
1.22%
0.14%
Source: Truehits.net
Source: Truehits.net (July 2010)
Top ten internet
advertisers (2009)
categories (2009)
Advertiser
Baht (000s)
G-Net
6,000
Net Design Professional School
5,918
Toyota
4,401
Cinema (Western)
3,676
Bridgestone Car Tyres
3,609
Wall Street Language Institute
3,600
Nokia
3,449
Mistercup
3,384
Hipkingdom
2,910
Double A Paper
2,892
Category
Baht (000s)
Communications
32,858
30,512
Leisure
26,661
Auto
19,830
Websites
16,517
Computers
14,378
Travel/tours
12,682
Real estate
8,157
Soft drinks
7,577
Tyres
7,545
Top ten internet
owners (2009)
Owner
Sanook.com
Kapook.com
MThai.com
Dek-D.com.
Teenee.com
Exteen.com
Truelife.com
Manager.com
Bioggang.com
Pantip.com
Source: Truehits.net
316
THAILAND: MEDIA REACH/OVERALL
MEDIA REACH
Daily
95.5
20.3
33.7
24.3
0.4
11.6
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Weekly
98.2
0.4
8.9
14.2
52.2
1.3
18.0
Monthly
2.5
-
OVERALL
Top ten overall
advertisers (2009)
Advertiser
Unilever
Procter & Gamble
L'Oréal
Beiersdorf
Coca-Cola
Advance Info Service
Nestlé
Osotspa
Toyota
Colgate-Palmolive
categories (2009)
Media expenditure
Baht (mill)
5,367.3
1,837.0
1,688.3
1,602.6
1,260.2
1,248.7
1,156.4
1,098.7
1,089.3
1,037.3
Media expenditure
Category
Baht (mill)
Skincare
6,364.6
Soft drinks
5,866.9
Communications
5,577.5
5,493.6
Leisure
5,383.2
Auto
3,927.6
Retail stores
3,548.5
Hair care
3,408.7
Toiletries
3,383.4
Food
2,637.9
Top ten media
owners (2009)
Owner
Channel 3
Channel 7
Channel 5
Channel 9
Thai Rath
Channel 11
Krungthep Turakij
Daily News
Bangkok Post
Kom Chad Luek
Media revenue
Baht (mill)
15,190
14,873
10,752
10,139
3,248
1,981
1,307
1,120
1,072
1,015
317
VIETNAM: ECONOMIC DATA
VIETNAM
ECONOMIC DATA
1 US$ = 19,127
2003
2004
Dong at 2010 rate
2005
2006
2007
2008
2009
2010
Gross Domestic Product (Dong billion)
at current prices
613,443 715,307 839,211 974,266 1,143,715 1,485,038 1,658,389 1,919,649
% change
14.5
16.6
17.3
16.1
17.4
29.8
11.7
15.8
at 2010 prices
1,194,636 1,292,470 1,400,643 1,514,160 1,641,324 1,730,816 1,805,513 1,919,649
% change
11.0
8.2
8.4
8.1
8.4
5.5
4.3
6.3
Gross Domestic Product per capita (Dong 000s)
at current prices
at 2010 prices
7,486
14,578
8,616
15,568
9,982
16,660
11,448
17,793
13,282
19,061
17,050
19,872
18,830
20,501
21,539
21,539
43,875
73,228
50,936
79,163
59,795
85,811
77,640
90,490
86,703
94,395
100,363
100,363
Gross Domestic Product (US$ million)
at current prices
at 2010 prices
32,072
62,458
37,397
67,573
at current prices
at 2010 prices
391.4
762.1
450.5
813.9
521.9
871.0
598.5
930.2
694.4
996.5
891.4
1,038.9
984.5
1,071.8
1,126.1
1,126.1
82.0
83.0
84.1
85.1
86.1
87.1
88.1
89.1
55.3
7.8
59.9
8.3
64.3
7.4
69.7
8.3
85.8
23.1
91.9
6.7
100.0
8.4
0.70
0.57
0.67
0.67
0.59
0.60
0.55
-5.6
-8.7
38.1
33.8
16.8
13.5
15.4
11.1
12.8
13.1
6.8
5.1
Population
Millions
2010=100
% change
51.3
3.2
0.67
at current prices
at 2010 prices
32.5
29.6
22.4
19.2
318
VIETNAM: ADVERTISING EXPENDITURE
Advertising expenditure in US$ million at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Total
130.7
147.0
162.1
214.7
262.9
248.1
342.6
400.2
461.8
520.9
556.5
Newspapers
36.9
43.0
48.0
66.2
51.0
43.3
54.0
62.9
66.7
62.1
60.5
Magazines
26.5
20.9
24.3
27.2
36.3
37.9
37.0
TV
70.8
80.0
90.0
131.5
166.4
162.5
239.6
284.4
331.1
398.2
436.0
Outdoor/
Radio Cinema transport Internet
3.0
20.0
2.0
22.0
2.1
22.0
0.7
0.1
16.0
0.3
0.6
0.1
18.0
0.3
0.6
0.2
20.2
0.4
0.7
0.2
23.3
0.5
1.1
0.2
23.9
0.5
1.4
0.2
25.4
0.6
1.6
0.1
20.3
0.8
1.4
0.1
20.0
1.5
Source: 2000-2008 Taylor Nelson Sofres (print and TV), Agency estimates (radio, outdoor,
internet), Kantar Media
Notes: 1. After discounts
4. Excludes classified advertising
5. TNS changed its reporting methodology in Vietnam from 2005
Tobacco: Banned.
Alcohol: Ads for alcoholic drinks of 15 degrees or above are not allowed.
Pharmaceutical: Must be approved by the Ministry of Health. Ads for addictive drugs and
endorsement by doctors are not allowed.
Political: Restricted.
319
VIETNAM: POPULATION
POPULATION
Hanoi
Vietnamese
Dong
Capital city
Language
Currency
Adult population by age*
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60+
Total
Male
(000s)
816
845
761
692
684
555
380
265
238
593
5,828
Female
(000s)
821
837
774
696
716
605
421
323
256
765
6,215
Total
(000s)
1,637
1,682
1,535
1,389
1,400
1,160
801
588
494
1,358
12,044
Source: TNS Galileo W1-2009 Full
* top four cities only
Adult status*
A
B
C
D
E/F
Total
Male
(000s)
405
812
1,911
1,743
958
5,828
Female
(000s)
312
625
1,938
2,232
1,109
6,215
Total
(000s)
717
1,436
3,849
3,975
2,067
12,044
* top four cities only
Definition of adult status (based on monthly household income)
A = US$1,100 or more
B = US$700-US$1,099
C = US$300-US$699
D = US$155-US$299
E/F = US$154 or less
320
VIETNAM: TELEVISION
TELEVISION
Average
VND
88,000
Cable (analogue)
Main channels
Channel
Commercial
VTV1
VTV3
HTV7
HTV9
VL31
DVTV
DRT
HN1
HN2
KHTV
HP8
Daily
hours of
transmission
Ad mins
per
week
19
24
24
24
18
18
18
24
18
18
18
277.6
584.7
341.8
186.8
338.7
197.5
64.8
290.4
31.1
102.5
116.5
Source: TNS (Jan-Jul 2010)
Cost/audience
Channel
VTV1
VTV3
HTV7
HTV9
VL31
DVTV
DRT
HN1
HN2
KHTV
HP8
Peak
time
1900-2200
2000-2200
2000-2200
2000-2200
2000-2200
2000-2200
2000-2200
2000-2200
2000-2200
2000-2200
2000-2200
Peak rate
30 sec
VND
40,000,000
75,000,000
80,000,000
60,000,000
52,000,000
4,400,000
2,992,000
28,000,000
16,000,000
15,000,000
20,000,000
Peak adult
audience
(000s)
332
642
291
103
224
70
43
172
10
51
59
30 sec peak
adult CPT
VND
120,482
116,822
274,914
582,524
232,143
62,857
69,581
162,791
1,600,000
294,118
338,983
Source: TNS (Jan-Jul 2010)
Average CPT (all commercial channels): VND 196,991.5
321
VIETNAM: TELEVISION
Channel
Commercial
VTV1
VTV3
HTV7
HTV9
VL31
DVTV
DRT
HN1
HN2
KHTV
HP8
2009
Individuals
Adults
8.9
16.8
5.8
5.2
5.3
1.6
0.9
3.1
0.3
1.1
1.1
9.7
17.0
6.0
5.4
5.3
1.4
0.7
3.2
0.4
1.1
1.0
Ad revenue
2009
VND (000s)
475,636,332
2,052,016,486
1,426,794,427
790,477,512
639,930,577
41,826,424
10,108,503
153,556,865
21,806,574
103,019,309
120,284,440
Source: TNS (Jan-Dec 2009)
Programme
Co Gai Xau Xi
Lap Trinh Cho Trai Tim
Nhi Dai Gia
Gioi Thieu Chuong Trinh Ngay Mai
Du Doan Ket Qua Tran Dau
Pha An
Chuc Ngu Ngon
Gioi Thieu Chuong Trinh Trong Ngay
Khong Gian Dep
Khong Ve Nha
Channel
VTV3
VTV3
VTV3
VTV3
VTV3
VTV3
VTV3
VTV3
VTV3
VTV3
322
Adult
TVR
14.2
12.2
11.4
11.3
11.3
11.2
11.1
11.1
10.7
10.6
VIETNAM: TELEVISION
Top ten television
advertisers (2009)
Advertiser
Unilever
Tan Hiep Phat
Procter & Gamble
VNN Telecom
Best Buy (Su Lua Chon Hoan Hao)
Vinamilk
AIC (Advancing Tech. & Invest. Consultants)
Masan Food
Dutch Lady
VCC (Vietnam Communications)
TV expenditure
VND (bill)
1,399.4
731.3
591.4
420.0
239.8
233.0
198.5
189.7
171.0
168.5
categories (2009)
TV expenditure
VND (bill)
1,530.7
401.2
342.9
325.8
321.4
283.7
269.7
267.4
220.8
211.7
Category
SMS & interactive games
Shampoos
Infant formula
Laundry detergents
Fabric softeners/fresheners
Instant noodles
General trading
RTD teas
Traditional fruit/herbal teas
323
VIETNAM: NEWSPAPERS
NEWSPAPERS
Newspapers
Title
National dailies
Tuoi Tre
Cong An TP HCM
Thanh Nien
An Ninh The Gioi
Bong Da
The Thao Hang Ngay
Cong An Nhan Dan
Phu Nu Viet Nam
Phap Luat TP HCM
The Thao Ngay Nay
An Ninh Thu Do
Phu Nu TP HCM
Nguoi Lao Dong
Suc Khoe & Doi Song
Regional daily
An Ninh Hai Phong
Adult
(000s)
(000s)
Full page
B/W
VND
Adult CPT
B/W
VND
Full page
Colour
VND
520
480
462
420
350
250
120
120
120
100
80
-
1,921
2,405
1,330
1,223
1,009
428
376
247
243
173
653
433
218
156
42,000,000
59,000,000
37,000,000
63,000,000
44,000,000
18,000,000
33,000,000
19,200,000
28,000,000
27,500,000
16,000,000
23,500,000
25,000,000
16,000,000
21,859.2
24,528.0
27,816.8
51,500.9
43,596.3
42,099.4
87,775.3
77,761.1
115,349.8
158,592.8
24,519.6
54,301.4
114,747.3
102,360.7
6,500,000
59,000,000
52,000,000
63,000,000
44,000,000
30,000,000
33,000,000
14,400,000
20,000,000
27,500,000
26,000,000
23,000,000
25,000,000
16,000,000
42-50
287
18,000,000
62,671.9
10,000,000
Average CPT (B/W): VND 42,258.8
324
VIETNAM: NEWSPAPERS
Top ten print
advertisers (2009)
Advertiser
Other
Unilever
Nokia
Vinaphone
Samsung Electronics
LG Vina Cosmetics
LG Electronics
Honda
Nguyen Kim
Vinamilk
VND (bill)
263.1
75.0
39.7
30.2
26.6
25.0
24.4
20.9
19.5
18.3
Top ten print product
categories (2009)
Category
Other
Mobile phones
Household electricals
Corporate & announcements
Infant formula
Beauty salons
Small job ads
Banks (corporate/sponsorship)
VND (bill)
235.2
112.5
69.6
58.0
51.8
45.7
41.1
38.8
32.6
31.8
325
VIETNAM: MAGAZINES
MAGAZINES
Magazines
Adult
Title
(000s)
(000s)
Cong An TP HCM
480
657
Hoa Hoc Tro
160
876
Muc Tim
145
405
The Gioi Phu Nu (TP HCM)
120
894
Phap Luat TP HCM
120
171
Tiep Thi & Gia Dinh (weekly)
118
1,193
Hanh Phuc Gia Dinh (Phu Nu VN) 110
651
Phu Nu Chu Nhat
85
329
Me & Con
70
237
Thanh Nien Tuan San
70
196
Suc Khoe & Doi Song
65
218
The Gioi Van Hoa
45
204
The Gioi Dien Anh
27
267
Sinh Vien Viet Nam 2!
25
261
Tuoi Tre Cuoi
599
Dat Mui Cuoi Tuan
335
Thoi Trang Tre
283
Tiep Thi & Gia Dinh Vao Bep
261
Thuoc & Suc Khoe
252
Average CPT (Colour): VND 59,624.2
326
Full page
Colour
VND
59,000,000
29,000,000
22,000,000
51,480,000
28,000,000
65,725,000
18,720,000
15,400,000
13,200,000
18,000,000
8,500,000
22,000,000
18,500,000
13,200,000
10,000,000
21,450,000
47,850,000
24,200,000
8,000,000
Adult CPT
Colour
VND
89,796.7
33,114.1
54,268.7
57,561.4
163,934.4
55,110.7
28,752.7
46,814.2
55,644.5
91,701.1
39,039.2
107,827.3
69,166.6
50,666.0
16,696.7
63,997.4
168,997.7
92,894.7
31,790.2
Full page
B/W
VND
59,000,000
29,000,000
7,700,000
51,480,000
20,000,000
65,725,000
18,720,000
15,400,000
13,200,000
18,000,000
8,500,000
22,000,000
18,500,000
13,200,000
10,000,000
21,450,000
47,850,000
24,200,000
8,000,000
VIETNAM: RADIO
RADIO
Top ten radio
advertisers (2009)
Advertiser
Rohto Mentholatum
Acecook
Nokia
VNN Telecom
Viettel
VMS Mobifone
Thien Hoa
Other
Ajinomoto
Vinaphone
Radio expenditure
VND (mill)
2,229.4
1,870.8
1,842.0
1,655.9
1,607.0
1,255.3
1,225.7
1,180.5
1,126.1
929.8
categories (2009)
Category
Mobile phones
Instant noodles
Household electricals
Banks (corporate/sponsorship)
Corporate & announcements
MSG
Cooking oil
Theme parks
Radio expenditure
VND (mill)
4,043.5
2,621.2
2,082.6
2,064.0
1,970.5
1,495.9
1,314.6
966.2
816.4
755.5
327
VIETNAM: CINEMA/INTERNET
CINEMA
Cinema demographic profile
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Status
A
B
C
D
E/F
%*
9.9
4.8
2.5
0.6
%*
9.4
8.4
%*
2.2
4.1
6.9
3.7
0.9
* % of each group
INTERNET
Internet demographic profile
Age
16-24
25-34
35-54
55-64
Sex
Male
Female
Status
A
B
C
D
E/F
%*
22.6
12.3
7.4
0.8
%*
25.3
17.8
%*
4.4
7.5
16.9
11.1
3.1
* % of each group
328
GLOSSARY
Circulation
Number of copies sold or distributed.
Cost per thousand (CPT)
The average cost of reaching one
thousand of the target population.
IPTV
Internet Protocol Television: television
transmitted using internet protocols,
normally over a telephone line.
Peak time
The period in a day in which advertising is
most expensive.
Penetration
The proportion (%) of a given target
market group reached by a medium.
PVR
Personal Video Recorder: hard disk
recording equipment.
Ratecard
A price-list issued by media owners for
different space sizes or time lengths.
Rating
One rating point is one per cent of the
target audience.
Reach
% of a given audience exposed to a
given medium over a given time.
Readership
Having read or looked at a publication
within its publishing interval.
Television rating (TVR)
See Rating.
TV home
A household receiving television
transmissions.
329

Top ten magazines - Miami University Libraries Digital Collections

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