NEw ENquirEr PriNt EditioN

Transcription

New Enquirer Print Edition
Enquirer Media is a leading multi-media and marketing solutions company
with a strong portfolio of trusted print and digital brands that provide news
and information to residents in Cincinnati and Northern Kentucky, and
unmatched reach to connect local businesses with their best customers.
The Enquirer Media Difference
Enquirer Media offers a unique, complete advertising solution. We help you:
Define your marketing strategy
Create an integrated advertising campaign that will break through with your target audience
Deploy your campaign through multi-media platforms including print, online, mobile and tablet
- engaging more than 8 out of 10 local adults
Enhance your advertising campaign with proven marketing services
advertising solutions
marketing solutions
Search Engine Marketing:
- Search Engine Optimization
- Paid search solutions
Email Marketing:
Cincinnati .com
Mobile
CincyMobile App
Cincinnati.com
Tablet App
things to do app
NKY.com app
ipad app
REds Baseball
Report App
Bengals Football
Report App
Cinstages app
- Targeted email blasts
- Opt-in systems
- Self-serve email solutions
Social Media Marketing:
- Facebook page/custom tab creation
- Facebook advertising
- Twitter development and execution
- Applications
- Content development
Website Design & Development:
- Website templates
- Custom websites
- Landing pages
- Mobile websites and landing pages
- Tablet apps
REACH. ENGAGE. CONVERT.
By combining robust reach options through our advertising solutions with sophisticated
digital marketing solutions, you will reach, engage and convert more customers.
Contact our advertising team today about creating a custom, integrated solution for your business.
2013 Retail Rate Card
Source: Scarborough Market Study, 2010
Advertising rate schedule. Rates effective 3/11/13. The Publication Terms and Conditions that accompany this rate schedule are incorporated herein by reference. Subject to rate increase.
2
Retail advertising rates
1.
PLANNING YOUR ADVERTISING
SCHEDULE IS AS EASY AS 1 2 3
SELECT YOUR AD SIZE:
AD SIZE
MON. - WED.
THURS. - SAT.
SUNDAY
dimensions
AD SIZE
MON. - WED.
THURS. - SAT.
SUNDAY
dimensions
FULL PAGE
$20,563.63
$23,134.09
$28,560.60
9.5 in. X 13.25 in.
1/3 PAGE V
$6,456.02
$7,263.03
$8,966.70
4.68 in. X 9 in.
3/4 PAGE
$14,346.72
$16,140.06
$19,926.00
7.09 in. X 13.25 in.
1/3 PAGE H
$6,456.02
$7,263.03
$8,966.70
9.5 in. X 4.5 in.
2/3 PAGE
$12,912.05
$14,562.05
$17,933.40
9.5 in. X 9 in.
1/2 PAGE V
$10,760.04
$12,105.05
$14,944.50
4.68 in.X13.25 in.
1/4 PAGE V
$5,140.91
$5,783.52
$7,140.15
2.27 in.X 13.25 in.
1/4 PAGE
$5,140.91
$5,783.52
$7,140.15
4.68 in.X 6.6 in.
1/2 PAGE
$10,760.04
$12105.05
$14,944.50
7.09 in. X 9 in.
1/2 PAGE H
$10,760.04
$12,105.05
$14,944.50
9.5 in.X6.6 in.
1/4 PAGE H
$5,140.91
$5,783.52
$7,140.15
7.09 in. X 4.5 in.
1/6 PAGE
$3,228.01
$3,631.51
$4,483.35
4.68 in.X 4.5 in.
2/5 PAGE
$8,608.03
$9,684.04
$11,955.60
4.68 in. X 11.25 in.
3/8 PAGE
$7,651.58
$8,608.03
$10,627.20
7.09 in. X 6.6 in.
1/9 PAGE
$2,284.85
$2,570.45
$3,173.4
4.68 in. X 3 in.
BANNER
$2284.85
$2,570.45
$3,173.40
9.5 in. X 1.5 in.
2.
1/12 PAGE V
$1,713.64
$1,927.84
$2,380.05
2.27 in.X 4.5 in.
1/12 PAGE H
$1,713.64
$1,927.84
$2,380.05
4.68 in. X 2.25 in.
DETERMINE YOUR
ANNUAL SPENDING LEVEL:
Commitment % discount Commitment % discount
off Base Rate
off Base Rate
Level
Level
AD SIZE
MON. - WED.
THURS. - SAT.
SUNDAY
dimensions
3.
AWARENESS F
$956.44
$1,076.00
$1,328.40
2.27 in.X 3 in.
AWARENESS E
$478.22
$538.00
$664.20
1.13 in.X 3 in.
CHOOSE THE RIGHT
FREQUENCY FOR YOUR
CAMPAIGN:
Weekly
Frequency
% Discount
1x
2x
3x
4x
5x
6x
7x
0%
20%
40%
40%
40%
40%
40%
Discount only apply to frequency customers that
run within a 7 day period at the above pricing.
Holidays are priced same as Sunday.
AWARENESS D
$717.34
$807.00
$996.30
2.27 in.X 2.25 in.
AWARENESS C
$358.67
$403.50
$498.15
1.13 in.X 2.25 in.
Open
$50,000
$75,000
$100,000
$125,000
AWARENESS B
$478.22
$538.00
$664.20
2.27 in.X1.5 in.
CALCULATE
YOUR OPTIONS:
0.0%
30.0%
30.5%
31.0%
31.5%
$150,000
$175,000
$200,000
$225,000
$250,000
32.0%
32.5%
33.0%
33.5%
34.0%
MY SCHEDULE:
A. Base rate (from chart above)
$_______
B. Annual discount % (from chart 2) X Base Rate
$ -______
Subtotal:
C. Frequency discount % (from chart 3) X Subtotal
$_______
$ -______
Sunday:
______
Monday:
______
Tuesday:
______
Wednesday:
______
Thursday:
______
Friday:
______
*Add color from color table
$_______
(% for color cost times step 3 or enter min which ever is greater)
Saturday:
______
Total (one week) x 52
______
Total (step 3 plus color)
Annual (52 weeks)
______
Total for one ad:
$_______
$_______
COLOR PREMIUMS:
Color
Premium
Full Color
Minimum Color
Charge
45%
$250
3
Retail advertising rates
Dollar Volume Contracts.
Your investment. Your solutions.
This gives you the opportunity and flexibility to utilize the products and services that best provide solutions to your
advertising needs. You get powerful exposure delivering powerful results. In addition to the opportunities listed
below, you will also have access to rates listed on page 3 depending on your Dollar Volume Contract.
Investment
Level
Section
Fronts
Comics
(Sunday Only)
$50,000
$75,000
$100,000
$125,000
$150,000
$175,000
$200,000
$225,000
$250,000
13x
13x
13x
13x
26x
26x
26x
26x
26x
6x
6x
6x
9x
9x
12x
12x
26x
26x
ShopLocal
Direct Values
6x
6x
6x
6x
6x
13x
13x
26x
26x
Pre-prints
6x
13x
13x
13x
26x
26x
39x
39x
39x
Our Town
Digital
6x
6x
6x
6x
6x
6x
6x
6x
6x
6x
6x
6x
6x
6x
6x
6x
6x
6x
Digital Affiliate Rates
Standard Display products rate schedule—Rate per thousand.
728x90, 300x250
6x
$15 CPM
One contract. Customized options.
Planning
• Helps you plan your overall budget
• All products count toward your overall investment
Cost efficiency
• Rate benefits in any product you buy now and in
the future
2012-2013 Holidays Bonus Days
New Year's Day, Tuesday, January 1, 2013
Thanksgiving Day, Thursday, November 28, 2013
Christmas Day, Wednesday, December 25, 2013
New Year’s Day, Wednesday, January 1, 2014
Holidays reflect Sunday distribution and rates.
• Flexible opportunities to target your customers
with precision
Increased frequency
• Easy to increase your frequency and gain exposure
in a multitude of products
4
ROP premium position rates
TV Book
Gain outstanding visibility with TV Week. What’s on tonight?
Our readers ask this every week and turn to us to find out.
Rates per insertion.
Tab Size Ads
Rate
Back Page
COLOR PREMIUMS:
$4,500
6.25 in. x 9.50 in.
Full Page
$3,900
6.25 in. x 9.50 in.
1/2 Page Horz
$1,950
Color
Premium
Full Color
Minimum Color
Charge
45%
$250
6.25 in. x 4.75 in.
Front Page Banner
$897
6.25 in. x 1.50 in.
Rates per insertion.
Banner Ad
Open
13x
26x
52x
Sunday Main
$2,400
$1,825
$1,400
$1,175
Sunday
$2,025
$1,475
$1,150
$975
Daily Main
$2,300
$1,650
$1,275
$1,075
Daily
$1,650
$1,325
$1,000
$875
3 - Banner ad section fronts within 7-days: $2,125
4 - Banner ad section fronts within 7-days: $2,500
(Either option can include a Sunday or Main sections)
Weekend Life Section
Capture the attention of local adults as they make plans to spend their free time...and money!
The Friday Weekend Life section combines the best of Friday Life and the best of Weekend. It's the essential thingsto-do section for what's going on around town in Greater Cincinnati and Northern Kentucky.
Rates Per Insertion
Cover Banner Ad
13x
26x
52x
$1,355
$1,045
$875
5
ROP premium position rates
Comics
What’s so funny? The Comics section delivers broad exposure and
multiple color positions in this popular section, making it an ideal
advertising forum. Place your ad among the Comics to generate the
extra attention you seek.
Deadlines
Reservations
27 days
Proof copy
26 days
Release art files to
printer
19 days
Deadlines reflect number of days
prior to publication.
Color comics rate schedule—Per page, per insertion. (Sunday Only)
Ad Size
Open rate
3x
6x
9x
12x
26x
39x
52x
Gatefold
$14,400
$12,530
$11,388
$9,490
$8,625
$7,985
$7,462
$7,040
4 Pg. Tab
$17,600
$16,000
$15,170
$13,790
$11,990
$10,900
$10,176
$9,600
8 Pg. Tab
$25,600
$22,400
$20,480
$19,200
$17,920
$16,960
$16,320
$15,680
12 Pg. Tab
$36,800
$30,400
$29,440
$28,480
$25,600
$24,320
$23,680
$23,040
Color comics rate schedule—Per page, per insertion. (Sunday Only)
Ad Size
Open rate
3x
6x
9x
12x
26x
52x
1/2 Page
$5,833
$5,544
$5,250
$4,961
$4,667
$4,359
$4,121
1/3 Page
$3,885
$3,696
$3,497
$3,308
$3,108
$2,924
$2,751
1/6 Page
$1,948
$1,848
$1,750
$1,654
$1,556
$1,463
$1,370
Banner
$583
$554
$525
$496
$465
$437
$411
Print and deliver in color comics and ShopLocal Direct Values rate schedule — Rates per thousand.
Ad Size
4 Pg. Tab
8 Pg. Tab
12 Pg. Tab
Plus Additional
Quantities in
Open Rate
ShopLocal
Direct Values*
3x
6x
9x
12x
26x
39x
52x
50,000 to
$55
$54
$53
$52
$51
$50
$49
$48
100,000
$54
$53
$52
$51
$50
$49
$48
$47
100,001 to
$53
$52
$51
$50
$49
$48
$47
$46
50,000 to
$72
$71
$70
$69
$68
$67
$49
$65
100,000
$71
$70
$69
$68
$67
$66
$48
$64
100,001 to
$70
$69
$68
$67
$66
$65
$47
$63
50,000 to
$93
$92
$91
$90
$89
$88
$87
$86
100,000
$92
$91
$90
$89
$88
$87
$86
$85
100,001 to
$91
$90
$89
$88
$87
$86
$85
$84
*Minimum quantity 50,000. **All package insertions must run within a seven-day period. Comics subject to rate increase.
For more information on ShopLocal Direct Values, see page 11.
6
your hometown enquirer
Your Hometown Enquirer
Connect with customers right in your neighborhood, or any local neighborhood! Your Hometown Enquirer provides
a unique opportunity to deliver your message in a well-read, highly local publication. Your Hometown Enquirer is
delivered to Greater Cincinnati communities every Thursday and Saturday.
1.
SELECT YOUR AD SIZE
2.
CHOOSE YOUR
MICROZONE
AD SIZE
Southest microzone
Northeast microzone
East zone
Southwest microzone
Northwest microzone
West zone
Butler microzone
Warren microzone
Butler/Warren zone
dimensions
Full Page
$1,020.00
$1,020.00
$1,836.00
$1,020.00
$1,020.00
$1,836.00
$714.00
$714.00
$1,071.00
9.5 in. X 13.25 in.
3/4 Page
$900.00
$900.00
$1,620.00
$900.00
$900.00
$1,620.00
$630.00
$630.00
$945.00
7.09 in. X 13.25 in.
AD SIZE
Southest microzone
Northeast microzone
East zone
Southwest microzone
Northwest microzone
West zone
Butler microzone
Warren microzone
Butler/Warren zone
dimensions
1/3 Page Vert
$370.00
$370.00
$666.00
$370.00
$370.00
$666.00
$259.00
$259.00
$388.50
4.68 in. X 9 in.
1/3 Page Horz
$370.00
$370.00
$666.00
$370.00
$370.00
$666.00
$259.00
$259.00
$388.50
9.5 in. X 4.5 in.
3.
2/3 Page
$800.00
$800.00
$1,440.00
$800.00
$800.00
$1,440.00
$560.00
$560.00
$840.00
9.5 in. X 9 in.
1/4 Page Vert
$400.00
$400.00
$720.00
$400.00
$400.00
$720.00
$280.00
$280.00
$420.00
2.27 in.X 13.25 in.
DETERMINE YOUR
0.0%
30.0%
30.5%
31.0%
31.5%
$150,000
$175,000
$200,000
$225,000
$250,000
32.0%
32.5%
33.0%
33.5%
34.0%
1/4 Page
$400.00
$400.00
$720.00
$400.00
$400.00
$720.00
$280.00
$280.00
$420.00
4.68 in.X 6.6 in.
1/2 Page
$555.00
$555.00
$999.00
$555.00
$555.00
$999.00
$388.50
$388.50
$582.75
7.09 in. X 9 in.
1/4 Page Horz
$400.00
$400.00
$720.00
$400.00
$400.00
$720.00
$280.00
$280.00
$420.00
7.09 in. X 4.5 in.
1/2 Page Horz
$555.00
$555.00
$999.00
$555.00
$555.00
$999.00
$388.50
$388.50
$582.75
9.5 in.X 6.6 in.
Color
Premium
Full Color
45%
Minimum Color
Charge
$70.00
2/5 Page
$462.87
$462.87
$833.17
$462.87
$462.87
$833.17
$324.01
$324.01
$486.01
4.68 in. X 11.25 in.
1/6 Page
$200.00
$200.00
$360.00
$200.00
$200.00
$360.00
$140.00
$140.00
$210.00
4.68 in.X 4.5 in.
Color Premiums
off Base Rate
off Base Rate
Level
Level
Open
$50,000
$75,000
$100,000
$125,000
1/2 Page Vert
$555.00
$555.00
$999.00
$555.00
$555.00
$999.00
$388.50
$388.50
$582.75
4.68 in.X13.25 in.
3/8 Page
$416.25
$416.25
$749.25
$416.25
$416.25
$749.25
$291.38
$291.38
$437.06
7.09 in. X 6.6 in.
Banner
1/9 Page
$133.33
$133.33
$133.33
$133.33
$240.00
$240.00
$133.33
$133.33
$133.33
$133.33
$240.00
$240.00
$93.33
$93.33
$93.33
$93.33
$140.00 $140.00
9.5 in. X 1.5 in.
4.68 in. X 3 in.
Online - Per zone, per week
Expandable Trigger Positions
Open
6x
13x
26x
39x
$40 per ad
$37 per ad
$33 per ad
$30 per ad
$27 per ad
Section Front Banners — 2-day ad buy
Open
6 weeks
13 weeks
26 weeks
39 weeks
East
West
Butler/Warren
$521.50
$477.75
$460.25
$442.75
$425.25
$504.00
$460.25
$442.75
$425.25
$407.25
$306.25
$284.55
$262.50
$245.00
$227.50
Contact our advertising team today about creating a custom, integrated solution for your business.
7
your hometown enquirer
Your Hometown Enquirer
Connect with customers right in your neighborhood, or any local neighborhood! Your Hometown Enquirer provides
a unique opportunity to deliver your message in a well-read, highly local publication. Your Hometown Enquirer is
delivered to Greater Cincinnati communities every Thursday and Saturday.
1.
SELECT YOUR AD SIZE
2.
CHOOSE YOUR
MICROZONE
AD SIZE
Southest microzone
Northeast microzone
East zone
Southwest microzone
Northwest microzone
West zone
Butler microzone
Warren microzone
Butler/Warren zone
dimensions
1/12 Page Vert
$100.00
$100.00
$180.00
$100.00
$100.00
$180.00
$70.00
$70.00
$105.00
2.27 in.X 4.5 in.
Awareness F
$66.67
$66.67
$120.00
$66.67
$66.67
$120.00
$46.67
$46.67
$70.00
2.27 in.X 3 in.
1/12 Page Horz
$100.00
$100.00
$180.00
$100.00
$100.00
$180.00
$70.00
$70.00
$105.00
4.68 in. X 2.25 in.
Awareness E
$33.33
$33.33
$60.00
$33.33
$33.33
$60.00
$23.33
$23.33
$35.00
1.13 in.X 3 in.
Awareness D
$50.00
$50.00
$90.00
$50.00
$50.00
$90.00
$35.00
$35.00
$52.50
2.27 in.X 2.25 in.
Awareness C
$25.00
$25.00
$45.00
$25.00
$25.00
$45.00
$17.50
$17.50
$26.25
1.13 in.X 2.25 in.
Awareness B
$33.33
$33.33
$60.00
$33.33
$33.33
$60.00
$23.33
$23.33
$35.00
2.27 in.X1.5 in.
Color Premiums
3.
DETERMINE YOUR
off Base Rate
off Base Rate
Level
Level
Open
$50,000
$75,000
$100,000
$125,000
0.0%
30.0%
30.5%
31.0%
31.5%
$150,000
$175,000
$200,000
$225,000
$250,000
Section Front Positions — 2-day ad buy
32.0%
32.5%
33.0%
33.5%
34.0%
Open
6 weeks
13 weeks
26 weeks
39 weeks
East
West
Butler/Warren
$521.50
$477.75
$460.25
$442.75
$425.25
$504.00
$460.25
$442.75
$425.25
$407.25
$306.25
$284.55
$262.50
$245.00
$227.50
Color
Premium
Full Color
45%
Minimum Color
Charge
$70.00
Online - Per zone, per week
Our town
Expandable Trigger Positions
Open
6x
13x
26x
39x
$40 per ad
$37 per ad
$33 per ad
$30 per ad
$27 per ad
Our Town for residents of Mason and Deerfield Township
Our Town as an indispensable resource to connect families to their schools, communities and each other. Serves the affluent, growing communities
of Mason and Deerfield Townships. Here’s your chance to reach consumers where they live, work and play! Our Town is mailed to these strategic homes in Mason
and Deerfield Townships 6 times per year.
Mason/Deerfield Ad Rates, Frequencies and Sizes*
Size (Standard)
6x
12x
$4,500.00
$2,980.95
$2,811.80
Full Page
$2,500.00
$1,660.05
$1,570.80
2/3 Page
$1,900.00
$1,195.95
$1,124.55
1/2 Page
$1,500.00
$928.20
$874.65
1/3 Page
$1,000.00
$660.56
$606.90
1/6 Page
$600.00
$339.15
$321.30
Two-Page Spread
1x
Mason/Deerfield
issue
Space
reservation
Dec '12 / Jan '13
Feb / Mar '13
Apr / May '13
Jun / Jul '13
Aug / Sep ‘13
Oct / Nov ‘13
Dec ‘13 / Jan ‘14
10/10/12
12/12/12
2/13/13
4/17/13
6/12/13
8/14/13
10/16/13
8
target your advertising by geography
West Zone
Reach 159,500 adults
(1.7x frequency)
throughout more than
56 communities.*
North Zone
Reach 60,100 adults
(1.6x frequency)
throughout Butler and
Warren counties.*
East Zone
Kentucky Zone
(1.6x frequency)
throughout three counties;
Boone,Campbell and Kenton.*
(1.7x frequency)
throughout more than
62 communities.*
*Reach and frequency based on a Daily and Saturday Enquirer. Source: Scarborough Market Study 2010; NDM Adults 18+
9
your kentucky
enquirer
Retail
advertising:
kenPLANNING YOUR ADVERTISING
The Kentucky Enquirer
Looking to reach Kentucky residents? By placing your ad only in The Kentucky
Enquirer, you effectively reach the audience most important to you.
1.
AD SIZE
MON. - WED.
THURS. - SAT.
SUNDAY
dimensions
FULL PAGE
$7,227.74
$7,732.00
$8,404.35
9.5 in. X 13.25 in.
3/4 PAGE
$5,042.61
$5,394.42
$5,863.50
7.09 in. X 13.25 in.
2/3 PAGE
$4,538.35
$4,854.98
$5,277.15
9.5 in. X 9 in.
AD SIZE
MON. - WED.
THURS. - SAT.
SUNDAY
dimensions
1/3 PAGE Vert
$2,269.17
$2,427.49
$2,638.58
4.68 in. X 9 in.
1/3 PAGE Horz
$2,269.17
$2,427.49
$2,638.58
9.5 in. X 4.5 in.
1/4 PAGE Vert
$1,806.94
$1,933.00
$2,101.09
2.27 in.X 13.25 in.
1/2 PAGE Vert
$3,781.96
$4,045.82
$4,397.63
4.68 in.X13.25 in.
1/4 PAGE
$1,806.94
$1,933.00
$2,101.09
4.68 in.X 6.6 in.
1/2 PAGE
$3,781.96
$4,045.82
$4,397.63
7.09 in. X 9 in.
1/4 PAGE Horz
$1,806.94
$1,933.00
$2,101.09
7.09 in. X 4.5 in.
1/2 PAGE Horz
$3,781.96
$4,045.82
$4,397.63
9.5 in.X 6.6 in.
1/6 PAGE
$1,134.59
$1,213.74
$1,319.29
4.68 in.X 4.5 in.
2/5 PAGE
$3,025.57
$3,236.65
$3,518.10
4.68 in. X 11.25 in.
3/8 PAGE
$2,689.39
$2,877.02
$3,127.20
7.09 in. X 6.6 in.
1/9 PAGE
$803.08
$859.11
$933.82
4.68 in. X 3 in.
BANNER
$803.08
$859.11
$933.82
9.5 in. X 1.5 in.
2.
1/12 PAGE Vert
$602
$644
$700
2.27 in.X 4.5 in.
1/12 PAGE Horz
$602.31
$644.33
$700.36
4.68 in. X 2.25 in.
DETERMINE YOUR
off Base Rate
off Base Rate
Level
Level
AD SIZE
MON. - WED.
THURS. - SAT.
SUNDAY
dimensions
3.
AWARENESS F
$336.17
$359.63
$390.90
2.27 in.X 3 in.
AWARENESS E
$168.09
$179.81
$195.45
1.13 in.X 3 in.
CHOOSE THE RIGHT
FREQUENCY FOR YOUR
CAMPAIGN:
Weekly
Frequency
% Discount
1x
2x
3x
4x
5x
6x
7x
0%
20%
40%
40%
40%
40%
40%
Discount only apply to frequency customers that
run within a 7 day period at the above pricing.
COLOR PREMIUMS:
Color
Premium
Full Color
Minimum Color
Charge
45%
AWARENESS D
$252.13
$269.72
$293.18
2.27 in.X 2.25 in.
AWARENESS C
$126.07
$134.86
$146.59
1.13 in.X 2.25 in.
Open
$50,000
$75,000
$100,000
$125,000
AWARENESS B
$168.09
$179.81
$195.45
2.27 in.X1.5 in.
CALCULATE
YOUR OPTIONS:
0.0%
30.0%
30.5%
31.0%
31.5%
$150,000
$175,000
$200,000
$225,000
$250,000
32.0%
32.5%
33.0%
33.5%
34.0%
MY SCHEDULE:
A. Base rate (from chart above)
$_______
Sunday:
______
B. Annual discount % (from chart 2) X Base Rate
$ -______
Monday:
______
Subtotal:
$_______
C. Frequency discount % (from chart 3) X Subtotal
Tuesday:
______
Wednesday:
______
$ -______
Thursday:
______
$_______
Friday:
______
*Add color from color table
$_______
(% for color cost times step 3 or enter min which ever is greater)
Saturday:
______
Total (one week) x 52
______
Total (step 3 plus color)
Annual (52 weeks)
______
Total for one ad:
$_______
$250
10
shoplocal direct values
ShopLocal Direct Values
ShopLocal Direct Values utilizes the vast market reach of The Enquirer to provide full-service
advertising solutions. Target the customers you need to reach through reliable, combined distribution of The
Enquirer and ShopLocal Direct Values.
Whether you need to reach a specific area of town or the Greater Cincinnati and Northern Kentucky area, you
can count on ShopLocal Direct Values to deliver. Expand your existing customer base and maximize your return
on your investment.
• Cost-Effective Reach A cost-effective advertising approach through newspaper-carrier delivery
• Full Service Design and Printing We’ll design and print advertising inserts that target your audience
Targeted Distribution:
Subscribers
The Enquirer subscribers are avid and loyal readers. Distribution can be targeted by Zip Code, allowing you
to reach your best customers and prospects.Non-Subscribers Your flyer can also be inserted in ShopLocal
Direct Values, our weekly product delivered each Saturday to households that do not subscribe to The
Enquirer. Distribution in ShopLocal Direct Values can also be selected by Zip Code. The combination of
The Enquirer and ShopLocal Direct Values enables you to reach homes in the distribution area.
Online
Extend the reach of your message to all of our online users, by placing your ad in ShopLocal today. Ads in
ShopLocal are geo-targeted by Zip Code and are searchable by category, keyword and advertiser name,
ensuring motivated customers will view your offer. Each ad in ShopLocal appears online for 7 days.
Preprint specifications
Page Size:
Each standard page counts as
two tabloid pages.
Tabloid:
A tabloid page is any page larger
than 96 square inches, up to and
including 166.75 square inches.
Standard:
A standard or full size page is
any page larger than 166.75
square inches. Maximum flat
folded size accepted: 12”x15”.
Space Reservation Deadline
16 days prior to publication
Daily Inserts
Receiving Deadline:
Not more than 3 weeks or less than 8 days prior to insertion dates.
Sunday Inserts
Receiving Deadline:
Not more than 3 weeks or less than 12 days prior to insertion date.
Preprints received after deadline are not guaranteed to publish. If
publication can be arranged, a $10 per thousand late fee will be applied.
All rates are based on cost per thousand and non-commissionable. For
preprints over 52 tab pages add $1 per thousand per page. Minimum
quantity 30,000. Preprints arriving after deadline are subject to late fees.
Call your Enquirer Media Account Executive for shipping information.
Receiving times: Monday through Friday, 7:00 a.m.–2:30 p.m.
Sunday-Friday, 10:00 p.m.-2:00 a.m.
Preprints must be banded, in consistent counts and shipped on skids
with visible skid tag indicating run date, publication and quantity.
11
sunday holiday inserts
Full Run Sunday Enquirer By Annual Frequency Rate Schedule (In Paper Only). Rates Per Thousand.
Pages
Open rate
3x
6x
13x
26x
39x
48x
78x
104x
FSS
$43
$42
$41
$40
$39
$38
$37
$36
$35
4 Tab
$49
$48
$47
$46
$45
$43
$42
$41
$40
8 Tab
$55
$54
$53
$52
$50
$49
$47
$46
$45
12 Tab
$57
$56
$54
$53
$52
$50
$49
$48
$46
16 Tab
$59
$57
$56
$55
$53
$52
$50
$49
$48
20 Tab
$62
$60
$59
$58
$56
$54
$52
$51
$50
24 Tab
$64
$62
$61
$60
$58
$56
$54
$53
$52
28 Tab
$66
$65
$63
$62
$60
$58
$56
$55
$54
32 Tab
$70
$68
$67
$65
$63
$61
$59
$58
$57
36 Tab
$73
$71
$69
$68
$66
$64
$62
$60
$59
40 Tab
$76
$74
$72
$71
$69
$66
$64
$63
$61
44 Tab
$78
$76
$74
$73
$71
$68
$66
$65
$63
48 Tab
$80
$78
$76
$75
$72
$70
$68
$66
$65
52 Tab
$83
$80
$79
$77
$75
$72
$70
$68
$67
Over 52 Plus $1/Tab Page
Advertising placed at preprint frequency levels require a signed Enquirer advertising contract prior to rate
qualification.
Zoned Run Sunday Enquirer By Annual Frequency Rate Schedule (In Paper Only). Rates Per Thousand.
Pages
Open rate
3x
6x
13x
26x
39x
48x
78x
104x
FSS
$48
$47
$46
$44
$43
$42
$41
$40
$39
4 Tab
$55
$54
$52
$51
$50
$48
$47
$46
$44
8 Tab
$62
$61
$59
$58
$56
$55
$52
$51
$50
12 Tab
$64
$63
$61
$59
$58
$56
$55
$54
$51
16 Tab
$66
$64
$63
$62
$59
$58
$56
$55
$54
20 Tab
$70
$67
$66
$65
$63
$61
$58
$57
$56
24 Tab
$72
$70
$69
$67
$65
$63
$61
$59
$58
28 Tab
$74
$73
$71
$70
$67
$65
$63
$62
$61
32 Tab
$79
$77
$75
$73
$71
$69
$66
$65
$64
36 Tab
$82
$80
$78
$77
$74
$72
$70
$67
$66
40 Tab
$86
$84
$81
$80
$78
$74
$72
$71
$69
44 Tab
$88
$86
$84
$82
$80
$77
$74
$73
$71
48 Tab
$90
$88
$86
$85
$81
$79
$77
$74
$73
52 Tab
$98
$90
$89
$87
$85
$81
$79
$77
$75
Either same day or Saturday and Sunday different versions count as 1 frequency.
See page 16 for more details. Direct Values insertion counts towards frequency fulfillment.
Preprint contract rates are based upon frequency and page counts.
12
daily inserts distribution
Full Run Tuesday-Saturday By Annual Frequency Rate Schedule (In Paper Only). Rates Per Thousand.
Pages
Open rate
3x
6x
13x
26x
39x
48x
78x
104x
FSS
$39
$38
$37
$36
$35
$34
$33
$32
$31
4 Tab
$45
$44
$43
$42
$41
$39
$38
$37
$36
8 Tab
$51
$50
$49
$48
$46
$45
$43
$42
$41
12 Tab
$53
$52
$50
$49
$48
$46
$45
$44
$42
16 Tab
$55
$53
$52
$51
$49
$48
$46
$45
$44
20 Tab
$58
$56
$55
$54
$52
$50
$48
$47
$46
24 Tab
$60
$58
$57
$56
$54
$52
$50
$49
$48
28 Tab
$62
$61
$59
$58
$56
$54
$52
$51
$50
32 Tab
$66
$64
$63
$61
$59
$57
$55
$54
$53
36 Tab
$69
$67
$65
$64
$62
$60
$58
$56
$55
40 Tab
$72
$70
$68
$67
$65
$62
$60
$59
$57
44 Tab
$74
$72
$70
$69
$67
$64
$62
$61
$59
48 Tab
$76
$74
$72
$71
$68
$66
$64
$62
$61
52 Tab
$79
$76
$75
$73
$71
$68
$66
$64
$63
Advertising placed at preprint frequency levels require a signed Enquirer advertising contract prior to rate
qualification.
Zoned Run Tuesday-Saturday By Annual Frequency Rate Schedule (In Paper Only). Rates Per Thousand.
Pages
Open rate
3x
6x
13x
26x
39x
48x
78x
104x
FSS
$44
$43
$42
$40
$39
$38
$37
$36
$35
4 Tab
$51
$50
$49
$47
$46
$44
$43
$42
$40
8 Tab
$58
$57
$56
$55
$52
$51
$49
$47
$46
12 Tab
$60
$59
$57
$56
$55
$52
$51
$50
$47
16 Tab
$63
$60
$59
$58
$56
$55
$52
$51
$50
20 Tab
$66
$64
$63
$62
$59
$57
$55
$53
$52
24 Tab
$69
$66
$65
$64
$62
$59
$57
$56
$55
28 Tab
$71
$70
$67
$66
$64
$62
$59
$58
$57
32 Tab
$76
$73
$72
$70
$67
$65
$63
$62
$60
36 Tab
$79
$77
$74
$73
$71
$69
$66
$64
$63
40 Tab
$83
$80
$78
$77
$74
$71
$69
$67
$65
44 Tab
$85
$83
$80
$79
$77
$73
$71
$70
$67
48 Tab
$87
$85
$83
$81
$78
$76
$73
$71
$70
52 Tab
$91
$87
$86
$84
$81
$78
$76
$73
$72
Either same day or Saturday and Sunday different versions count as 1 frequency.
See page 16 for more details. Direct Values insertion counts towards frequency fulfillment.
Preprint contract rates are based upon frequency and page counts.
13
shoplocal direct values
Wrap Rate Schedule
Direct Values Wrap Specs
Full Run
Ad Size
Open rate
3x
6x
13x
26x
48x+
Outside
Full Page
$2,470
$2,160
$2,000
$1,850
$1,700
$1,540
Inside
Full Page
$1,540
$1,390
$1,230
$1,080
$930
$770
Inside
Half Page
$850
$770
$700
$620
$540
$460
Double Truck
20” x 10”
Front Page
9.5” x 7.25”
Back Page
9.5” x 10”
Full Page
9.5” x 10”
Half Page
9.5” x 5”
Quarter Page
4.687” x 5”
Zoned – OHIO/KENTUCKY
Ad Size
Open
3x
6x
13x
26x
48x+
Outside
Full Page
$1,500/$1,280
$1,330/$1,140
$1,250/$1,070
$1,160/$1,000
$1,080/$930
$1,000/$850
Inside
Full Page
$920/$780
$830/$710
$750/$640
$670/$570
$580/$500
$500/$430
Inside
Half Page
$500/$430
$460/$390
$420/$360
$380/$320
$330/$290
$290/$250
$380/$320
$330/$290
$290/$250
$250/$220
$210/$180
$170/$140
Inside
Quarter Page
Quantity discount rate schedule
100M-249M
$1/M discount
250M-399M
$2/M discount
Discount applies to frequency levels up to 13x only.
Thirty percent minimum subscriber, and at
least one non-subscriber zone. The subscriber in-home and non-subscriber in-home must
be within a 7 day window.
Blended Preprint Rate Schedule— Rates Per Thousand.
(Minimum 30% newspaper distribution and one non-subscriber zone.)
6x
13x
26x
39x
48x
$39
3x
$38
$37
$36
$35
$34
$33
$42
$41
$40
$39
$37
$37
$36
$44
$43
$42
$41
$40
$39
$38
12 Tab
$48
$47
$46
$45
$44
$43
$42
14 Tab
$50
$49
$48
$47
$46
$45
$44
16 Tab
$52
$51
$50
$49
$48
$47
$46
$51
$50
$49
$48
$47
Pages
Open rate
2-6 Tab
8 Tab
10 Tab
18 Tab
$53
$52
Call your Enquirer Media Account
Executive for ShopLocal Direct Values
Shipping Information.
20 Tab
$58
$57
$56
$55
$54
$53
$52
22 Tab
$64
$62
$60
$59
$58
$57
$56
Receiving times:
24 Tab
$68
$67
$66
$64
$63
$62
$61
26 Tab
$73
$71
$70
$69
$67
$66
$65
28 Tab
$79
$78
$76
$75
$73
$72
$71
30 Tab
$84
$82
$81
$79
$78
$77
$76
32 Tab
$89
$87
$86
$83
$82
$81
$80
34 Tab
$93
$91
$89
$88
$86
$85
$84
36 Tab
$101
$97
$95
$93
$92
$91
$90
38 Tab
$105
$103
$101
$98
$96
$95
$94
40 Tab
$110
$107
$106
$104
$102
$101
$99
42 Tab
$120
$116
$115
$114
$113
$112
$111
44 Tab
$126
$123
$122
$121
$119
$118
$117
Monday through Friday, 7 am-2:30 pm
Sunday through Friday, 10 pm-2:00 am
Preprints must be banded in consistent
counts and shipped on skids with visible
skid tag indicating run date, publication
and quantity.
Space Reservation Deadline:
16 days prior to publication
See your Account Executive for shipping details. Subject to rate increase. See your Account Executive for sizes greater than 44 tab pages.
14
print and deliver single sheets
Maximize your advertising
dollar by utilizing the production
and distribution resources of
Enquirer Media to reach your
customers and best prospects.
Turn Key Services:
With our Print-and-Deliver program,
you get complete advertising print
services including design, proofing,
printing and distribution of
your advertisement.
Custom Creative:
Standard size: 8.5”x11” rate schedule. Rates per thousand.
(75# postal or 60# gloss stock)
Quantity
2/0
2/2
4/0
4/4
30,000
$51
$55
$55
$66
50,000
$48
$53
$53
$59
100,000
$47
$51
$51
$55
200,000
$46
$49
$49
$52
300,000
$45
$47
$47
$50
Standard size: 8.5”x11” rate schedule. Rates per thousand.
(50# economy stock)
Quantity
2/0
2/2
4/0
4/4
Our highly skilled artists can assist in
the complete design of your piece.
30,000
$46
$51
$51
$59
50,000
$44
$48
$48
$54
Commercial Printing:
100,000
$43
$45
$45
$49
200,000
$42
$44
$44
$47
300,000
$41
$42
$42
$45
Due to the large volume of inserts we
print, we can be very selective in the
printers we use. Our printers deliver
high-quality materials at
competitive rates.
Colors:
•
•
•
•
/4 Full color on front and back
4
4/0 Full color on front
2/2 Two colors on front and back
2/0 Two colors on front
Print-and-Deliver Discounts:
• 48+ times per year, SAVE $2.50/m
• 36-47 times per year, SAVE $2.00/m
Deadlines:
• Creative material due
21 days prior to insertion
• Reservation due
17 days prior to insertion
Half sheet: 8.5”x5.5” rate schedule. Rates per thousand.
(75# postal or 60# gloss stock)
Quantity
2/0
2/2
4/0
4/4
30,000
$31
$34
$34
$40
50,000
$30
$33
$33
$36
100,000
$29
$32
$32
$34
200,000
$28
$31
$31
$32
300,000
$27
$30
$30
$31
Jumbo size: 10.75”x12.125” rate schedule. Rates per thousand.
(75# postal or 60# coated) Die cut—add $12 per thousand
Quantity
2/0
2/2
4/0
4/4
50,000
$70
$74
$74
$86
100,000
$65
$68
$68
$75
200,000
$61
$63
$63
$68
300,000
$60
$61
$61
$63
11”x17” folded to 8.5”x11” rate schedule. Rates per thousand.
(60# gloss)
4 page / 4 color
8 page / 4 color
Quantity
Rate
Quantity
Rate
30,000
$102
30,000
$167
50,000
$92
50,000
$157
100,000
$77
100,000
$147
200,000
$72
200,000
$137
300,000
$67
300,000
$132
15
high-impact advertising solutions
Creative Ad Shapes
Eye-catching designs put your message front and center on the page. Choose from a variety of options.
Creative Ad Shapes - Process color or black & white.
Black/White
Mon-Wed
Shape
Black/White
Thurs-Sat
Black/White
Sun
Diamond
$1,520
$1,615
$1,900
Circle
$1,520
$1,615
$1,900
Triangle
$4,400
$4,675
$5,500
Goal Posts
$3,440
$3,655
$4,300
Center Court
$3,600
$3,825
$4,500
“L” Shape
$2,520
$2,678
$3,150
Side “7” Shape
$2,520
$2,678
$3,150
Creative Strip Ad (Left)
$1,120
$1,190
$1,400
Creative Strip Ad (Middle)
$1,280
$1,360
$1,600
Creative Strip Ad (Right)
$1,120
$1,190
$1,400
$320
$340
$400
Full Page Double Truck
$36,120
$38,378
$45,150
/ Page Double Truck
$11,180
$11,879
$13,975
/ Page Double Truck
$8,640
$9,180
$10,800
/ Page Double Truck
$5,590
$5,939
$6,988
Color
Mon-Wed
$625
Color
Thurs-Sat
Peel back
1 2
3 8
1 4
Color Only
Masthead Logo
$645.25
Color
Sun
$715
Additional Information:
• Creative ad shapes require
additional production and
layout time as well as extended
page space beyond
the mechanical image area.
• To maintain exclusivity, creative
ad shapes of a particular type
are limited to one design/style
per section of the newspaper.
• Triangle ads must
anchor the page (widest point
at bottom of page).
Circle and Center Court ads
must be centered on fold.
• All ad material MUST be
received by deadline—
no exceptions.
• Actual sizes, rules and
dimensions for all creative ad
shapes are available from your
Account Executive.
COLOR PREMIUMS:
Color
Premium
Full Color
Minimum Color
Charge
45%
$250
16
Sticky note & poly bag options
Your message will get noticed when you advertise with a front-page
Sticky Note or on a printed Poly Bag in which the paper is delivered.
Sticky Notes
Put your message up front with today’s headline. This versatile solution:
- Can be a custom design or shape, matte or glossy
- Can be targeted by geography
- Can be targeted to a specific demographic by placing your note on Sports,
Local or another section
- Is ideal to offer a coupon, scratch and play, track and play, versa cards, or
power ad booklets!
3’ X 2.375” Tab-On Ads rate schedule—Rate per thousand.
Quantity
Open
4x
12x
30,000
$66
$62
$55
50,000
$59
$55
$48
100,000
$54
$50
$43
200,000
$49
$45
$38
Extend your reach online. Sticky notes will also run
throughout Cincinnati.com run-of-site. Receive the
same number of impressions as sticky notes reserved
and purchased. Impressions will be delivered within a
3-day period. Ad sizes are 300x250, 728x90.
Contact your advertising representative
for complete details.
Specifications and Deadlines:
Conditions for publication:
Image area is 3’ X 2.375”; Note size is 3’ X 2.375”
1. One Sticky note advertiser per publication per day.
2. In the event of major breaking news or technical issues,
Sticky notes may be rescheduled within a 7 day window.
3. The price for a particular configuration will be determined
by the total quantity of that product configuration on a single
shipment purchase.
4. Ask your Account Executive for Enquirer artwork guidelines.
5. The publisher of The Enquirer reserves the right to revise or
reject in whole or in part any advertisement in its newspaper
editions or other advertising vehicles.
6. Selected run dates are guaranteed for full run advertisers on
a first-come, first-served basis.
7. Part-run advertisers will be rescheduled for the available date.
Larger runs (100,000+ quantity) will have preference over smaller
runs (30,000 +).
You must run 30,000 minimum quantity.
A variety of background colors are available; background color will be
counted as a color with the exception of yellow or white.
Glossy sticky note reservations are due 17 days prior to publication date.
Customer-provided notes rate is $46 per thousand for distribution of
notes only; these must meet the 3’ X 2.375” specification, and customer must provide a sample to test 6 weeks prior to publication date
for insert accuracy.
Polybags
Rain or shine, your message can be wrapped around the newspaper.
Polybag advertisements are exclusive, highly visible and can be targeted
by Zip zone. Use polybags to sample product, deliver coupons and/or let
potential customers know of your specials and/or events!
Monday through Sunday
Enquirer Rate Schedule
(Rate per thousand)
Quantity
30,000
50,000
100,000
200,000
300,000
$49
$47
$45
$43
$41
Supplied polybags distribution only.
Rates will be provided upon approval.
Specifications and Deadlines:
Reservation and art file are due 8 to 10 weeks prior to delivery date.
Daily Bag: 7.5” x 21” x .0011 mil.; Image Area is 5.5” x 19”
Saturday Bag: 7.5” x 23” x .0011 mil; Image Area is 6.5” x 21”
Sunday Bag January – October: 10” x 25” x .0014 mil.; Image Area is 8” x 23”
Sunday Bag November – December: 11” x 25” x .0014 mil.; Image Area - 8” x 23”
When running December through March, 50% of both sides of the bag must contain color.
You must run 30,000 minimum quantity. Increase quantity by 10% to ensure
adequate delivery.
Polybags with product samples must be pre-approved.
17
Belly band
Put your message on the front page.
The Belly Band wraps the Sunday Enquirer newspapers sold at local retailers.
This highly visible solution is ideal for highlighting your special coupon, offer or
event and can be targeted to Ohio or Kentucky.
2x26 Belly Band
sundays / bonus days
CPM Rates
1-color
4-color
$53.28
$87.76
4x26 Belly Band
sundays / bonus days
CPM Rates
1-color
4-color
$78.58
$147.58
Belly Bands only available on Sundays, Bonus Days, and days that require a Belly Band.
Full Single Copy Distribution
Specifications & Deadlines
Reservation and Art file are due 5 weeks prior to delivery date.
Full single copy distriubtion Image size: 2x26 or 4x26
targeted direct mail options
8.5" x 11" Tri-Fold
Letter in #10 Envelope
Quantity
Net Price
Per Piece
Quantity
Net Price
Per Piece
5,000
10,000
15,000
30,000
50,000
$0.93
$0.86
$0.61
$0.51
$0.46
5,000
10,000
15,000
30,000
50,000
$0.75
$0.55
$0.50
$0.42
$0.39
Post Card 6” x 9”
Quantity
TARGET MAIL PRODUCTION TIMELINE
Timeline reflects typical direct mail program.
Customization may require additional time.
Completed artwork due to The Enquirer
Estimated in-home date
Artwork due to printer
1
2
3
4
5
6
Delivery to USPS
7
8
9 10 11 12 13 14
* Rates effective 4/2/12 and are subject to change.
* Labeling, mailing and folding charges are included were applicable. Pricing does not
include postage or sales tax.
* All quoted prices are good for 60 days.
* Failure to provide artwork and/or list on time will delay drop and in-home dates.
* Graphic design services are available at an additional charge. When contracted, 2
proofs are included. Additional proofs will be charged at $25 per.
* Standard mail delivery via USPS ranges from 1 to 10 days. Neither the USPS nor
Enquirer Media can guarantee a specific delivery date.
5,000
10,000
15,000
30,000
50,000
Net Price
Per Piece
$0.71
$0.52
$0.49
$0.39
$0.37
Quantity
5,000
10,000
15,000
30,000
50,000
Net Price
Per Piece
$0.69
$0.50
$0.47
$0.39
$0.37
Rates include two-sided printing, addressing, mail sort and certification for best automated discounts and delivery to the post office. Additional sizes and quantities are available,
including letters, booklets and custom-designed pieces. Rates do not include postage.
Rates above are for commonly requested
work. Have another idea? We can help.
Contact our advertising team today about
creating a custom, integrated solution for
your business.
* Minimum spend of $5,000 per campaign required.
18
mechanicals
Just one ad in Sunday’s Enquirer reaches almost 50%
of local adults, or advertise all week and reach nearly
6 out of 10.
AD SIZE
dimensions
FULL PAGE
9.5 in. X 13.25 in.
3/4 PAGE
2/3 PAGE
7.09 in. X 13.25 in. 9.5 in. X 9 in.
AD SIZE
dimensions
1/3 PAGE V
4.68 in. X 9 in.
1/3 PAGE H
9.5 in. X 4.5 in.
1/4 PAGE V
2.27 in.X 13.25 in.
AD SIZE
dimensions
1/12 PAGE V
2.27 in.X 4.5 in.
1/12 PAGE H
4.68 in. X 2.25 in.
AWARENESS F
2.27 in.X 3 in.
1/2 PAGE V
4.68 in.X13.25 in.
1/2 PAGE
7.09 in. X 9 in.
1/2 PAGE H
9.5 in.X 6.6 in.
2/5 PAGE
3/8 PAGE
4.68 in. X 11.25 in. 7.09 in. X 6.6 in.
1/4 PAGE
4.68 in.X 6.6 in.
1/4 PAGE H
7.09 in. X 4.5 in
1/6 PAGE
4.68 in.X 4.5 in.
1/9 Page
4.68 in. X 3 in.
AWARENESS E
1.13 in.X 3 in.
AWARENESS D
2.27 in.X 2.25 in.
AWARENESS C
1.13 in.X 2.25 in.
AWARENESS B
2.27 in.X1.5 in.
Source: Scarborough Market Study, 2010
BANNER
9.5 in. X 1.5 in.
19
community press/recorder full run rates
The Community Press and Recorder family of weekly newspapers extend
the wide reach and impact of The Enquirer editions to provide your business with
outstanding advertising opportunities.
Target customers in your area with these zoned ROP advertising options:
• Every Wednesday in The Community Press (OH) newspapers*
• Every Thursday in The Community Recorder (KY) newspapers
*The Indian Hill Journal and Bethel Journal editions of The Community Press in Ohio are delivered on Thursday.
PLANNING YOUR ADVERTISING SCHEDULE IS AS EASY AS 1 2 3
1.
AD SIZE
FULL RUN CP/R
FULL RUN OH
FULL RUN KY
dimensions
FULL PAGE
$9,677
$7,918
$3,343
10 in. X 17.25 in.
2/3 PAGE H
$7,920
$6,480
$2,736
10 in. X 12 in.
2/3 PAGE V
$7,920
$6,480
$2,736
6.62 in. X 17.25 in.
1/2 PAGE V
$5,495
$4,496
$1,898
4.93 in.X 17.25 in.
1/2 PAGE IMPACT
$5,495
$4,496
$1,898
6.62 in. X 13.5 in.
1/2 PAGE H
$5,495
$4,496
$1,898
10 in.X 8.5 in.
AD SIZE
FULL RUN CP/R
FULL RUN OH
FULL RUN KY
dimensions
1/3 PAGE
$3,663
$2,997
$1,265
6.62 in. X 8.5 in.
1/4 PAGE
$2,970
$2,430
$1,026
4.93 in.X 8.5 in.
1/4 PAGE IMPACT
$2,970
$2,430
$1,026
6.62 in.X 6 in.
1/4 PAGE H
$2,970
$2,430
$1,026
10 in. X 4.5 in.
1/6 PAGE
$1,980
$1,620
$684
4.93 in.X 6 in.
1/8 PAGE H
$1,485
$1,215
$513
4.93 in. X 4.5 in.
AD SIZE
FULL RUN CP/R
FULL RUN OH
FULL RUN KY
dimensions
1/12 PAGE V
$990
$810
$342
3.24 in.X 4.5 in.
AWARENESS F
$660
$540
$228
3.24 in. X 3 in.
AWARENESS E
$330
$270
$114
1.55 in.X 3 in.
AWARENESS DH
$550
$450
$190
3.24 in. x 2.25 in.
AWARENESS C
$248
$203
$86
1.55 in.X 2.25 in.
2.
AWARENESS DV
$550
$450
$190
1.55 in.X 4.5 in.
DETERMINE YOUR
off Base Rate
off Base Rate
Level
Level
Open
$50,000
$75,000
$100,000
$125,000
0.0%
30.0%
30.5%
31.0%
31.5%
$150,000
$175,000
$200,000
$225,000
$250,000
32.0%
32.5%
33.0%
33.5%
34.0%
3.
2/5 PAGE
$4,274
$3,497
$1,476
6.62 in. X 10.5 in.
1/3 PAGE V
$3,663
$2,997
$1,265
4.93 in. X 10.5 in.
1/3 PAGE H
$3,663
$2,997
$1,265
10 in. X 6 in.
1/8 PAGE V
$1,485
$1,215
$513
3.24 in. X 6 in.
BANNER
$1,320
$1,080
$456
10 in. X 2 in.
1/12 PAGE H
$990
$810
$342
4.93 in. X 3 in.
AWARENESS B
$330
$270
$114
3.24 in.X 1.5 in.
AWARENESS A
$165
$135
$57
1.55 in.X1.5 in.
CALCULATE YOUR OPTIONS:
A. Base rate (from chart above) $_______
B. Annual discount %
(from chart 2) X Base Rate
$ -______
Community Press Online
$ 10.00
Subtotal:
$_______
Total for one ad:
$_______
20
community press rates by market
1.
AD SIZE
EAST MARKET I
EAST MARKET II
WEST MARKET I
WEST MARKET II
BUTLER WARREN
dimensions
FULL PAGE
$2,815
$3,079
$2,287
$2,463
$2,111
10 in. X 17.25 in.
2/3 PAGE H
$2,304
$2,520
$1,872
$2,016
$1,728
10 in. X 12 in.
2/3 PAGE V
$2,304
$2,520
$1,872
$2,016
$1,728
6.62 in. X 17.25 in.
1/2 PAGE V
$1,598
$1,748
$1,299
$1,399
$1,199
4.93 in.X 17.25 in.
1/2 PAGE H
$1,598
$1,748
$1,299
$1,399
$1,199
10 in.X 8.5 in.
AD SIZE
EAST MARKET I
EAST MARKET II
WEST MARKET I
WEST MARKET II
BUTLER WARREN
dimensions
1/3 PAGE
$1,066
$1,166
$866
$932
$799
6.62 in. X 8.5 in.
1/4 PAGE
$864
$945
$702
$756
$648
4.93 in.X 8.5 in.
1/4 PAGE IMPACT
$864
$945
$702
$756
$648
6.62 in.X 6 in.
1/4 PAGE H
$864
$945
$702
$756
$648
10 in. X 4.5 in.
1/6 PAGE
$576
$630
$468
$504
$432
4.93 in.X 6 in.
AD SIZE
EAST MARKET I
EAST MARKET II
WEST MARKET I
WEST MARKET II
BUTLER WARREN
dimensions
1/12 PAGE V
$288
$315
$234
$252
$216
3.24 in.X 4.5 in.
AWARENESS F
$192
$210
$156
$168
$144
3.24 in. X 3 in.
AWARENESS E
$96
$105
$78
$84
$72
1.55 in.X 3 in.
2.
AWARENESS DV
$160
$175
$130
$140
$120
1.55 in.X 4.5 in.
DETERMINE YOUR
off Base Rate
off Base Rate
Level
Level
Open
$50,000
$75,000
$100,000
$125,000
0.0%
30.0%
30.5%
31.0%
31.5%
$150,000
$175,000
$200,000
$225,000
$250,000
32.0%
32.5%
33.0%
33.5%
34.0%
AWARENESS DH
$160
$175
$130
$140
$120
3.24 in. x 2.25 in.
3.
1/2 PAGE IMPACT
$1,598
$1,748
$1,299
$1,399
$1,199
6.62 in. X 13.5 in.
2/5 PAGE
$1,243
$1,360
$1,010
$1,088
$932
6.62 in. X 10.5 in.
1/3 PAGE V
$1,066
$1,166
$866
$932
$799
4.93 in. X 10.5 in.
1/3 PAGE H
$1,066
$1,166
$866
$932
$799
10 in. X 6 in.
1/12 PAGE H
$288
$315
$234
$252
$216
4.93 in. X 3 in.
1/8 PAGE H
$432
$473
$351
$378
$324
4.93 in. X 4.5 in.
1/8 PAGE V
$432
$473
$351
$378
$324
3.24 in. X 6 in.
BANNER
$384
$420
$312
$336
$288
10 in. X 2 in.
AWARENESS C
$72
$79
$59
$63
$54
1.55 in.X 2.25 in.
AWARENESS B
$96
$105
$78
$84
$72
3.24 in.X 1.5 in.
AWARENESS A
$48
$53
$39
$42
$36
1.55 in.X1.5 in.
$ -______
$ 10.00
Subtotal:
$_______
Total for one ad:
$_______
21
community press & recorder rates by newspaper
Be selective: Pick the communities you want
1.
Community Press /
Recorder Newspaper
Full
Page
101 Delhi/Price Hill Press
102 Western Hills Press
201 NorthWest Press
202 Hilltop Press
203 TriCounty
304 Suburban Life
303 Northeast Suburban Life
306 Indian Hill Journal
302 Loveland Herald
402 Milford Miami Advertiser
$1,935
$2,023
$1,672
$1,672
$1,232
$1,408
$1,232
$880
$880
$1,584
$1,584
$1,656
$1,368
$1,368
$1,008
$1,152
$1,008
$720
$720
$1,296
305 Eastern Hills Journal
401 Forest Hills Journal
404 Community Journal Clermont
405 Bethel Journal
501 Campbell Co. Recorder
$1,672
$1,760
$2,199
$704
$1,232
502 Community Recorder
505 South Kenton Recorder
506 Florence Recorder
$1,496
$1,056
$1,144
2/3 Page 2/3 Page 1/2 Page 1/2 Page 1/2 Page
Vertical Horizontal Vertical Impact Horizontal
2/5
Page
1/3 Page
Vertical
1/3
Page
1/3 Page
Horizontal
1/4
Page
$1,584
$1,656
$1,368
$1,368
$1,008
$1,152
$1,008
$720
$720
$1,296
$1,099
$1,149
$949
$949
$699
$799
$699
$500
$500
$899
$1,099
$1,149
$949
$949
$699
$799
$699
$500
$500
$899
$1,099
$1,149
$949
$949
$699
$799
$699
$500
$500
$899
$855
$894
$738
$738
$544
$622
$544
$389
$389
$699
$733
$766
$633
$633
$466
$533
$466
$333
$333
$599
$733
$766
$633
$633
$466
$533
$466
$333
$333
$599
$733
$766
$633
$633
$466
$533
$466
$333
$333
$599
$594
$621
$513
$513
$378
$432
$378
$270
$270
$486
$594
$621
$513
$513
$378
$432
$378
$270
$270
$486
$594
$621
$513
$513
$378
$432
$378
$270
$270
$486
$1,368
$1,440
$1,800
$576
$1,008
$1,368
$1,440
$1,800
$576
$1,008
$949
$999
$1,249
$400
$699
$949
$999
$1,249
$400
$699
$949
$999
$1,249
$400
$699
$738
$777
$971
$311
$544
$633
$666
$833
$266
$466
$633
$666
$833
$266
$466
$633
$666
$833
$266
$466
$513
$540
$675
$216
$378
$513
$540
$675
$216
$378
$513
$540
$675
$216
$378
$1,224
$864
$936
$1,224
$864
$936
$849
$599
$649
$849
$599
$649
$849
$599
$649
$660
$466
$505
$566
$400
$433
$566
$400
$433
$566
$400
$433
$459
$324
$351
$459
$324
$351
$459
$324
$351
507 Boone Community Recorder $880
$720
$720
$500
$500
$500
$389
$333
$333
$333
$270
$270
$270
508 Alexandria Recorder
$432
$432
$300
$300
$300
$233
$200
$200
$200
$162
$162
$162
Comm Journ N Clermont
Campbell Community Rec
Ft. Thomas Recorder
Union Recorder
Boone County Recorder
Community Press
Newspaper
$528
1/4 Page 1/4 Page
Impact Horizontal
1/6 Page 1/8 Page 1/8 Page Banner 1/12 Page 1/12 Page Awareness Awareness Awareness Awareness Awareness Awareness Awareness
Vertical Horizontal
Vertical Horizontal
F
E
DV
DH
C
B
A
101 Delhi/Price Hill Press
102 Western Hills Press
201 NorthWest Press
202 Hilltop Press
203 TriCounty
304 Suburban Life
303 Northeast Suburban Life
306 Indian Hill Journal
302 Loveland Herald
402 Milford Miami Advertiser
$396
$414
$342
$342
$252
$288
$252
$180
$180
$324
$297
$311
$257
$257
$189
$216
$189
$135
$135
$243
$297
$311
$257
$257
$189
$216
$189
$135
$135
$243
$264
$276
$228
$228
$168
$192
$168
$120
$120
$216
$198
$207
$171
$171
$126
$144
$126
$90
$90
$162
$198
$207
$171
$171
$126
$144
$126
$90
$90
$162
$132
$138
$114
$114
$84
$96
$84
$60
$60
$108
$66
$69
$57
$57
$42
$48
$42
$30
$30
$54
$110
$115
$95
$95
$70
$80
$70
$50
$50
$90
$110
$115
$95
$95
$70
$80
$70
$50
$50
$90
$50
$52
$43
$43
$32
$36
$32
$23
$23
$41
$66
$69
$57
$57
$42
$48
$42
$30
$30
$54
$33
$35
$29
$29
$21
$24
$21
$15
$15
$27
305 Eastern Hills Journal
401 Forest Hills Journal
404 Community Journal Clermont
405 Bethel Journal
501 Campbell Co. Recorder
$342
$360
$450
$144
$252
$257
$270
$338
$108
$189
$257
$270
$338
$108
$189
$228
$240
$300
$96
$168
$171
$180
$225
$72
$126
$171
$180
$225
$72
$126
$114
$120
$150
$48
$84
$57
$60
$75
$24
$42
$95
$100
$125
$40
$70
$95
$100
$125
$40
$70
$43
$45
$56
$18
$32
$57
$60
$75
$24
$42
$29
$30
$38
$12
$21
502 Community Recorder
505 South Kenton Recorder
506 Florence Recorder
$306
$216
$234
$230
$162
$176
$230
$162
$176
$204
$144
$156
$153
$108
$117
$153
$108
$117
$102
$72
$78
$51
$36
$39
$85
$60
$65
$85
$60
$65
$38
$27
$29
$51
$36
$39
$26
$18
$20
507 Boone Community Recorder
$180
$135
$135
$120
$90
$90
$60
$30
$50
$50
$23
$30
$15
508 Alexandria Recorder
$108
$81
$81
$72
$54
$54
$36
$18
$30
$30
$14
$18
$9
Comm Journ N Clermont
Campbell Community Rec
Ft. Thomas Recorder
Union Recorder
Boone County Recorder
DETERMINE YOUR
2. ANNUAL SPENDING LEVEL:
off Base Rate
off Base Rate
Level
Level
Open
$50,000
$75,000
$100,000
$125,000
0.0%
30.0%
30.5%
31.0%
31.5%
$150,000
$175,000
$200,000
$225,000
$250,000
32.0%
32.5%
33.0%
33.5%
34.0%
3.
MULTI-MARKET
DISCOUNT
Market
Discount
2 MARKETS
3+ MARKETS
10%
20%
Multi-market discounts are only available
when purchasing individual papers.
Community Press Online: $10
No discounts apply.
$ -______
Subtotal
C. Multi-Market Discount %
(from chart 3 X Subtotal)
Total for one ad:
$ 10.00
$ ______
$_______
$_______
22
community recorder kentucky bundles
1.
1/2 PAGE V
1/2 PAGE H
2/3 PAGE V
$699
$699
$1,008
$599
$599
$864
$999
$999
$1,440
$1,898
$1,898
$2,736
6.62 in. X 17.25 in. 4.93 in.X 17.25 in. 10 in.X 8.5 in.
AD SIZE
BOONE CO. BUNDLE
CAMPBELL CO. BUNDLE
KENTON CO. BUNDLE
KY FULL RUN
dimensions
FULL PAGE
$1,232
$1,056
$1,760
$3,343
10 in. X 17.25 in.
AD SIZE
BOONE CO. BUNDLE
CAMPBELL CO. BUNDLE
KENTON CO. BUNDLE
KY FULL RUN
dimensions
1/3 PAGE
$466
$400
$666
$1,265
6.62 in. X 8.5 in.
1/4 PAGE
$378
$324
$540
$1,026
4.93 in.X 8.5 in.
1/4 PAGE IMPACT 1/4 PAGE H
$378
$378
$324
$324
$540
$540
$1,026
$1,026
6.62 in.X 6 in.
10 in. X 4.5 in.
AD SIZE
BOONE CO. BUNDLE
CAMPBELL CO. BUNDLE
KENTON CO. BUNDLE
KY FULL RUN
dimensions
1/12 PAGE V
$126
$108
$180
$342
3.24 in.X 4.5 in.
AWARENESS F
$84
$72
$120
$228
3.24 in. X 3 in.
AWARENESS E
$42
$36
$60
$114
1.55 in.X 3 in.
2.
2/3 PAGE H
$1,008
$864
$1,440
$2,736
10 in. X 12 in.
off Base Rate
off Base Rate
Level
Level
Open
$50,000
$75,000
$100,000
$125,000
0.0%
30.0%
30.5%
31.0%
31.5%
$150,000
$175,000
$200,000
$225,000
$250,000
32.0%
32.5%
33.0%
33.5%
34.0%
1/6 PAGE
$252
$216
$360
$684
4.93 in.X 6 in.
AWARENESS DV
$70
$60
$100
$190
1.55 in.X 4.5 in.
DETERMINE YOUR
1/2 PAGE IMPACT
$699
$599
$999
$1,898
6.62 in. X 13.5 in.
3.
1/8 PAGE H
$189
$162
$270
$513
4.93 in. X 4.5 in.
AWARENESS DH
$70
$60
$100
$190
3.24 in. x 2.25 in.
AWARENESS C
$32
$27
$45
$86
1.55 in.X 2.25 in.
2/5 PAGE
$544
$466
$777
$1,476
6.62 in. X 10.5 in.
1/3 PAGE V
$466
$400
$666
$1,265
4.93 in. X 10.5 in.
1/3 PAGE H
$466
$400
$666
$1,265
10 in. X 6 in.
1/8 PAGE V
$189
$162
$270
$513
3.24 in. X 6 in.
BANNER
$168
$144
$240
$456
10 in. X 2 in.
1/12 PAGE H
$126
$108
$180
$342
4.93 in. X 3 in.
AWARENESS B
$42
$36
$60
$114
3.24 in.X 1.5 in.
AWARENESS A
$21
$18
$30
$57
1.55 in.X1.5 in.
$ -______
$ 10.00
Subtotal:
$_______
Total for one ad:
$_______
Community Press Online: $10
No discounts apply.
23
mechanicals
AD SIZE
dimensions
FULL PAGE
10 in. X 17.25 in.
AD SIZE
dimensions
1/3 PAGE V
4.93 in. X 10.5 in.
AD SIZE
dimensions
AD SIZE
dimensions
1/8 PAGE V
3.24 in. X 6 in.
AWARENESS DV
1.55 in.X 4.5 in.
2/3 PAGE V
6.62 in. X 17.25 in.
1/3 PAGE
6.62 in. X 8.5 in.
1/8 PAGE H
4.93 in. X 4.5 in.
AWARENESS DH
3.24 in. x 2.25 in.
2/3 PAGE H
10 in. X 12 in.
1/3 PAGE H
10 in. X 6 in.
1/2 PAGE V
4.93 in.X 17.25 in.
1/4 PAGE
4.93 in.X 8.5 in.
1/2 PAGE IMPACT
6.62 in. X 13.5 in.
1/2 PAGE H
10 in.X 8.5 in.
2/5 PAGE
6.62 in. X 10.5 in.
1/4 PAGE IMPACT
6.62 in.X 6 in.
1/4 PAGE H
10 in. X 4.5 in.
1/6 PAGE
4.93 in.X 6 in.
AWARENESS F
3.24 in. X 3 in.
AWARENESS E
1.55 in.X 3 in.
1/12 PAGE V
3.24 in.X 4.5 in.
1/12 PAGE H
4.93 in. X 3 in.
BANNER
10 in. X 2 in.
AWARENESS C
1.55 in.X 2.25 in.
AWARENESS B
3.24 in.X 1.5 in.
AWARENESS A
1.55 in.X1.5 in.
24
digital advertising opportunities
The Cincinnati.com Network
The Cincinnati.com network is the home of
The Enquirer, NKY.com, the Community Press/
Recorder newspapers, DealChicken and dozens
of other leading news and advertising brands.
Cincinnati.com is the most complete, most updated and most used local Web network in the area.
From local news to schools, community, sports,
entertainment and more — we’ve got it covered!
The Cincinnati.com network deliveres an average of 30.3 million page views to 3.3 million
unique visitors in 5.8 million visits monthly.
Engage local consumers through multiple electronic devices! Cincinnati.com Mobile and apps
deliver 6.5 million page views monthly.
Sources: Omniture Site Catalyst; average page views and unique visitors, August 2012-January 2013
Cincinnati.com Mobile, January 2013
Enquirer Media and Yahoo!
We've teamed up to bring you more customers and together reach 82%
of local web users.* Now we can target your advertising message to
consumers who are actively shopping for what you’re selling. Coupled
with targeting by age, gender and geography, this is an easy, costeffective and measurable way to increase your business.
* Source: Scarborough Market Study 2010
Online Advertising Opportunities to
Reach Your Target Audience
728x90 Leaderboard Ad
Sliding Billboard Ads
300x250 Medium
Interstitial Ads
Rectangle Ad
Online Coupons
Webmercials
Various E-mail Newsletter
Rich Media
Sponsorships
300x800 Ads
and more!
Contact your Account Executive today
for online advertising rates.
Peelback Ads
25
ROP Deadlines
PROOF DEADLINE
5:00 PM*
PUBLICATION DAY
PROOF DUE BACK
5:00 PM*
FINAL AD MATERIALS
DUE 5:00 PM*
FINAL DEADLINE
NO COPY OR SCHEDULE
CHANGES AFTER 5:00 PM*
MONDAY
ALL SECTIONS
Thursday
Friday
Friday
Friday
Friday
Monday
Monday
Friday
TUESDAY
ALL SECTIONS
WEDNESDAY
Food & Cooking
ALL OTHER SECTIONS
Community Press
Friday
Monday
Monday
Monday
Monday
Tuesday
Tuesday
Monday
Thursday
Friday
Friday
Friday
THURSDAY
Thursday Zones
Monday
Tuesday
Tuesday
Monday
Thursday Kentucky
Tuesday
Wednesday
Wednesday
Tuesday
Community Recorder
Friday
Tuesday
Monday
Wednesday
Monday
Wednesday
Monday 11am
Tuesday
Tuesday
Wednesday
Wednesday
Tuesday
Wednesday
Thursday
Thursday
Wednesday
Wednesday
Thursday
Thursday
Wednesday
Wednesday
Thursday
Thursday
Wednesday
Thursday All Other
FRIDAY
WEEKEND
ALL OTHER SECTIONS
SATURDAY
HomeStyle/Life & Real Estate
Zones
Thursday
Friday
Friday
Thursday
Monday (12 days prior)
Tuesday (11 days prior)
Wednesday
Thursday
Thursday
Friday
Thursday
Friday
Wednesday
Wednesday
KY Enquirer
Thursday
Friday
Friday
Thursday
All Other
Thursday
Thursday
Friday
Friday
Friday
Friday
Thursday
Wednesday
All Other
Direct Values Wrap
SUNDAY
TV Week
Business
A&E
*Color and Double truck ads are 24 hours in advance of the listed deadlines.
Special Days, Pages and Features
Sunday
Main - Weather
Local - Obituaries
Sports
Business
Sunday Forum
A&E
Good News
Classifieds
Monday
The Enquirer
Tuesday
Main - Weather
Main - Weather
Local - Obituaries Local - Obituaries
Sports
Sports
Wednesday
Main - Weather
Local - Obituaries
Sports
Food & Cooking
Classifieds
Thursday
Friday
Main - Weather
Main - Weather
Local - Obituaries Local - Obituaries
Sports
Sports
Business
Business
Healthy Living
Weekend
Hometown Enquirer
Classifieds
Classifieds
Saturday
Main - Weather
Local - Obituaries
Sports
Business
Home & Style
Hometown Enquirer
Classifieds
26
general advertising policy
Camera Ready Ads/Electronic Transmission
A camera-ready
ad is an ad that is providedinto the newspaper complete and ready for reproduction. For this
artwork
submission
definition, it is an ad that is submitted to The Enquirer in an electronic format, preferably a PDF. The Enquirer
requires version 1.3 compatible PDF documents with transparencies flattened.
When converting postscript files in Adobe Acrobat Distiller, please use the “Press Optimized” specification to allow the default compression & conversion settings to be applied to your file for newsprint
reproduction. Our Digital Imaging staff will check each file for correct toning and resolution settings.
Images within your PDF should be saved at 200 ppi for correct reproduction in newsprint. When
submitting color ads, please supply a color proof of your ad to be used as a reference during the
scanning and printing processes. Ads can be submitted via a form of electronic transfer (i.e. CD or
other accepted disk formats, ad service providers such as Wam!Net or AP AdSend). Ads must meet
the electronic transfer standards and must be complete and ready for publication.
Color
All colors must be designated as CMYK process color. If you create a custom color in your design or include a Pantone color, please make sure it is designated for process color separation. Any other type of
color designation will not process through our production cycle properly and may result in a black and white
image or incorrect color.
Photos
Custom or embedded profiles within PhotoShop should not be used in the production of an ad as they may
not process throughout production system properly.
Ad Transfer
Receiving ads electronically as Adobe PDF (Acrobat v4) files is the preferred method. Ads can be sent
to Enquirer Media directly over the Internet via FTP at atol.Cincinnati.Com. CD’s are also acceptable. A
current list of our deadlines and specifications, including fonts, supported media and software platforms
are also available at EnquirerMedia.com. Advertisers can also send ads through the following third-party
electronic ad transmission providers: AdDirect, AdExpress, AP AdSend, AdTransit and WAMNET.
27
legal provisions
• Contract rates are available to advertisers with established credit. If, at the
end of the Advertiser’s contract with Enquirer Media, the Advertiser shall
have (a) purchased more or less volume/dollars of advertising than agreed
to in the contract or (b) exceeded or fallen short of the minimum revenue
commitment of advertising agreed to in the contract, to the extent that a
different rate would be applicable according to Enquirer Media’s current
rate schedule, Advertiser’s rate for all space used during the contract term
shall be reduced or increased to the appropriate rate indicated on said rate
schedule, and Advertiser shall pay or receive a credit for the difference.
Credits will be to the next contract level only and will be issued in the form
of credit toward future advertising.
• Advertising contracts may not be assigned or transferred by advertiser or
its advertising agency (“Agency”), if any.
•Any claim by Advertiser for a credit related to rates incorrectly invoiced or
paid must be submitted in writing to the Newspaper within ninety (90) days
of the invoice date or the claim will be waived.
• Enquirer Media may revise its advertising rate schedule at any time upon
30 days’ written notice to Advertiser, and Advertiser may, without penalty,
cancel its advertising contract at any time prior to the time the new rates
become effective upon prior written notice to Enquirer Media.
• Enquirer Media may, in its sole discretion, edit, classify, or reject at any time
any advertising copy submitted by Advertiser.
• Advertiser shall pay for the advertising purchased under its contract according to the terms indicated on Enquirer
Media’s invoices, and, if it fails to timely pay as provided for in the invoices,
Enquirer Media may reject advertising copy
and/or immediately cancel Advertiser’s contract, and Advertiser agrees to
indemnify Enquirer Media for all expenses incurred in connection with the
collection of amounts payable, including court costs and attorneys’ fees. If
Advertiser’s contract is canceled due to Advertiser’s failure to timely pay,
Enquirer Media may rebill the Advertiser for the outstanding balance due at
the open or earned contract rate, whichever is applicable.
• If any federal, state or local taxes are imposed on the printing of advertising
material or on the sale of advertising space, such taxes shall be assumed
and paid by Advertiser.
• The advertiser’s contract cannot be invalidated and the newspaper will not
be liable for: (a) typographical errors, incorrect insertions or omissions in
advertising published by the newspaper or (b) any resulting losses.
• Advertiser agrees to indemnify, defend and hold harmless Enquirer Media from all claims (whether valid or invalid), suits, judgments, proceedings,
losses, damages, costs and expenses, of any nature whatsoever (including
reasonable attorneys’ fees) for which Enquirer Media or any of its affiliates
may become liable by reason of Enquirer Media’s publication of Advertiser’s
advertising.
• When orders are forwarded by Advertiser or its Agency which contain incorrect rates or conditions, the advertising called for will be inserted and
charged at the correct rate in force governing such advertising as provided
for in Enquirer Media’s rate schedule, and in accordance with the conditions
contained in Advertiser’s contract.
• The advertiser’s contract renders void any statements concerning liability
which appear on correspondence from advertiser or its agency, and is irrevocable without the written consent of the newspaper’s Credit department. It
is further agreed that Enquirer Media does not accept advertising orders or
space reservations claiming sequential liability.
• The closing time for cancellations is 2 working days prior to the scheduled
publication date for black and white material and 5 working days prior to
the scheduled publication date for color material. Cancellations will not be
accepted after the applicable closing time. Advertiser will be responsible for
any production or creative services provided by Enquirer Media regardless
of the cancellation of advertiser’s advertising.
• Each party’s obligations under the advertising agreement are conditional
on strikes, fires, acts of God or the public enemy, war, or any cause not
subject to the control of such party.
• Photographs of individuals to be used in advertising must be accompanied by a signed release from the individual permitting the use of the
photograph(s). Release forms are available from your account executive.
• Out of state checks must be certified checks.
TERMS OF PAYMENT & COMMISSION POLICY
Enquirer Media’s billing cycle is based on a 52-week year divided into 12
billing periods. Each period begins on a Monday and ends on a Sunday.
Eight periods are four weeks each (February, March, May, June, August,
September, November and December) and four periods are five weeks each
(January, April, July and October).
• All retail rates are net and not commissionable
• National rates are commissionable, 15%, to agencies recognized by The
Enquirer.
• Recruitment advertising rated at open rate and camera-ready is commissionable 15% to agencies recognized by Enquirer Media.
• Classified private-party advertising and non-contract commercial advertising
will be paid in advance with a credit card and is non-refundable.
• All monthly accounts are due 20 days after invoice date. Accounts are considered past due after 20 days. Credit may be suspended on any accounts at
any time at the sole discretion of Enquirer Media.
• Enquirer Media may require payment in full for any outstanding balance
before accepting copy for publication, or require cash payment with copy, or
both.
• All new accounts are cash-with-order until credit is approved by the Credit
Department. The effectiveness of advertising contracts is subject to a satisfactory credit check on Advertiser and/or Agency.
• Certain types of advertising, including political and businesses based outside
of the United States, are accepted on a cash basis only. All cash-basis sales
require full payment for each advertisement prior to reservation deadline date.
• Stated rates for all contract advertising services are conditional on subsequent payment by cash or check.
• Any advertising account with a 28 days or older balance will have interest
added at the rate of 12% per annum on any balance that is 28 days or older.
This interest will be added on the last day of your billing cycle and will be
shown as finance charges on your invoice.
CONTRACT & COPY REGULATIONS
The publisher reserves the right to insert the word “Advertisement” above any
copy if the advertisement could be construed as news or editorial matter.
• Type closely resembling news type cannot be used.
• Enquirer Media shall have full latitude with respect to positioning all advertisements; provided, however, that Enquirer Media will use its reasonable efforts to accommodate the advertiser’s requests. The Main News is defined
as Local News, Forum or back page of any section. Advertising will not be
accepted on a “position only” basis. No adjustment will be made because of
position.
• Alcoholic beverage advertising accepted.
• Advertisements are measured from cutoff rule to cutoff rule.
• Political advertising must carry the words “Paid Political Advertisement” and
must follow the copy regulations of Enquirer Media.
• Publisher will not be bound by any conditions, printed or otherwise, appearing on order blanks or copy instructions when such conditions conflict with
our policies.
• Publisher reserves the right to determine classification of any advertising
copy submitted.
• Special clauses in insertion orders or contracts not accepted if relating to
legal liability or circulation guarantees.
• Advertising that presents a statement of position on political, social or other
issues and that lists the names of persons
supporting the position stated will not be accepted unless the advertiser submits evidence of consent for use of supporting names in the form of checks
made out to the advertiser or satisfactory evidence.
• Enquirer Media deals directly and individually with its local advertisers and
does not accept local brokered advertising.
Multi-advertiser sections are accepted only if sold and printed by Enquirer Media.
• Publisher shall not be liable for any error in published advertising unless a
proof is requested in writing and clearly marked for corrections. If the error is
not corrected, publisher’s liability, if any, shall not exceed the space occupied
by the error. Further, publisher shall not be liable for omission of an advertisement ordered. Claims for adjustment must be made within 30 days. In no case
shall publisher be liable for any general, special or consequential damages.
• Advertisers are responsible for checking published ads for accuracy and
notifying the company immediately of any errors.
• The rates on this card are for run-of-paper (R.O.P.) position. No positions are
guaranteed. However, some premium positions are offered. Ask your representative for details.
• Requests for advertising contracts shall be made prior to or at the time of the
first insertion of advertisements. Contracts can only be backdated 30 days.
• Contracts to an advertising agency must specify the agency’s client. Agency
authorization form must be signed by client. Blanket contracts are not available to accounts of different ownership.
• If an Advertiser utilizes an “Agency,” Advertiser and Agency shall be jointly
and severally liable for complying with all the terms of the Advertiser’s contract, including payment of all advertising.
• All contracts are conditional on strikes, fires, acts of God, public enemy,
war or any cause not subject to the control of Enquirer Media, excluding the
Advertiser’s failure and/or inability to perform.
OWNERSHIP OF ADVERTISING COPY
All advertising copy which represents the creative effort of Enquirer Media
and/or the utilization of creativity, illustrations, labor, composition or material
furnished by it, is and remains the property of EnquirerMedia, including all
rights of copyright therein. Advertiser understands and agrees that it cannot
authorize photographic or other reproduction, in whole or in part, of any such
advertising copy for use in any other medium without Enquirer Media’s prior
written consent.
28
personnel and offices
President and Publisher
Margaret E. Buchanan
513.768.8094
[email protected]
Local Advertising Sales Manager
Alison Cumby
513.768.8571
[email protected]
Vice President of Advertising
Carol Hahn
513.768.8201
[email protected]
Key Account Sales Manager
Melissa Martin
513.768.8117
[email protected]
Advertising Director
Mike Gleason
513.768.8232
[email protected]
Territory Account Sales Manager
Stephen Torbeck
513.768.8338
[email protected]
National Accounts Sales Manager
John Berry
513.768.6965
[email protected]
Key Accounts Sales Manager
Michael Goeke
513.768.8565
[email protected]
Digital Advertising Sales Director
Jamie Asquith
513.768.8432
[email protected]
Key Account Digital Sales Manager
Shaun Ethier
513.768.8324
[email protected]
Advertising Sales Office
Enquirer Media
312 Elm Street
Cincinnati, Ohio 45202
Voice: 513.768.8220
Fax: 513.768.8250
Local Digital Sales Manager
Andrew Squibb
513.768.8315
[email protected]
29

NEw ENquirEr PriNt EditioN

Transcription

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