Merchandisers: Welcome to the team! We at Convergence are glad

12/7/2011
Merchandisers:
Welcome to the team! We at Convergence are glad you are here to help us make Spring 2012
the best executed reset season yet…
Before we get into the stores, however, we need to make sure you are thoroughly prepared.
To do this we have developed the following training presentation and accompanying
certification test.
This training presentation contains all of the tools and knowledge you need to completed a
L’Oreal System 2000, L’Oreal Eclipse, or Maybelline Reset. This includes program overview,
Convergence Marketing policies, L’Oreal/Maybelline reset training, and replacement parts
ordering procedures.
Once you complete the training presentation, follow the steps on the front page of your Web
Portal to take the Certification Quiz and become Convergence Certified.
Thanks and enjoy
Convergence Marketing
1
12/7/2011
This Training Guide is organized into four sections. Each
section is color-coded in order to make it easier to
reference this material when taking your certification
test or out in the field.
GENERAL
INFORMATION
L’OREAL
ECLIPSE
L’OREAL
SYSTEM 2000
MAYBELLINE
URBAN WALL
The GENERAL INFORMATION section includes an
overview of the project, key contacts, policies and
procedures, and guidelines.
GENERAL
INFORMATION
L’OREAL
ECLIPSE
L’OREAL
SYSTEM 2000
MAYBELLINE
URBAN WALL
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12/7/2011
The L’OREAL ECLIPSE section will give you information
into the newest L’Oreal fixture type. This wall, named
Eclipse, features a backwall, moveable fixtures, and
optional in-fixture lighting.
GENERAL
INFORMATION
L’OREAL
ECLIPSE
L’OREAL
SYSTEM 2000
MAYBELLINE
URBAN WALL
The L’OREAL SYSTEM 2000 section will give you
information into the most used L’Oreal fixture type. This
wall, named System 2000, features cubes that are
stacked on each other to create the desired height.
GENERAL
INFORMATION
L’OREAL
ECLIPSE
L’OREAL
SYSTEM 2000
MAYBELLINE
URBAN WALL
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12/7/2011
The MAYBELLINE URBAN WALL section will give you
information into the fixtures used to display Maybelline
product. This wall, named Urban Wall, features a
backwall, moveable fixtures, and optional lighting.
GENERAL
INFORMATION

L’OREAL
ECLIPSE
L’OREAL
SYSTEM 2000
MAYBELLINE
URBAN WALL
You will be resetting the L’Oreal and/or Maybelline
sections to the Spring 2012 planogram in various
retailers
◦ Your Instruction Manual/Project Plan will provide you with
specific instructions for your store reset
◦ Please follow instructions precisely
◦ If you have any questions, call your Area Manager
GENERAL
INFORMATION
4
12/7/2011

Area Manager
◦ Your Main Contact for all issues

Store Contact
◦ Person you check in with at the store, upon arrival,
and at the end of your reset to sign off on your work

Hotlines
◦ Replacement Parts Hotline: (800) 517-5647
◦ Resolution Center: (866) 249-6128 Option 0
GENERAL
INFORMATION


Once you are assigned to a reset date,
the assignment date becomes firm
A firm reset date cannot be changed unless there
are extenuating circumstances
◦ You must call your Area Manager to gain approval for a
date change

The start time for each reset is 8:00 am unless
specified in the scheduled time section of your
portal.
GENERAL
INFORMATION
5
12/7/2011

There will be 2 kits that will be shipped for each assignment:
◦ Store Kit: will be shipped to your home and will contain the following:
 Instruction Manual
 Planogram
 Generic Tags (only for some retailers; refer to your instruction manual/project
plan)
◦ Reset Kit: will be shipped to the store
 Contains the fixtures for the reset update
 The reset kit will be delivered prior to the reset date
 You must track the package prior to going into the store to verify that the
package has arrived

* Both tracking numbers will be uploaded to your Merchandiser portal so
you are able to track them at any time
GENERAL
INFORMATION

Once you confirm the reset kit has arrived by tracking it through
your Merchandiser portal, you must pre-call the store for the
following:
◦ Confirm your reset date
◦ Ensure that price labels (and inner tray labels for some retailers) will be ready
prior to the reset date (typically run the day of the set, or the day before)
◦ Ask the store contact to tell you where you will be able to easily locate the
reset kit on the morning of the reset

If the store has a problem with your date, is closed for a remodel,
has inventory that day, etc., you must call your Area Manager to
report the date change and gain approval
*Capture the name of the person you spoke to at the store in case you
need it in the future
GENERAL
INFORMATION
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12/7/2011






Instruction Manual
Generic Tags
(if provided)
Planogram
Tape Measure
Metal Nail File
Needle Nose Pliers







Tape
Box Cutter
(No Open Blades)
Scissors
Rubber Mallet
Duster
Flat Head Screw Driver
Tweezers
GENERAL
INFORMATION

Dress Code
◦ Neat, collared shirt in a solid color, polo style or button
down is permitted
◦ Khaki or black pants
◦ Both the shirt and pants should be pressed, clean and
durable
◦ Shirt must be tucked in at all times
◦ Shoes should be closed toe, safe and comfortable
GENERAL
INFORMATION
7
12/7/2011

Reporting and Payment
◦ Team Leaders must call in missing parts in order to report their
shifts online
◦ Your hard copy recap form must be filled out while you are still at
the store, and must be signed off by the Store Contact at the
completion of the reset
◦ Your on-line report must be entered within 24 hours of the reset
being completed
◦ Once you report on-line, and obtain your Payment Authorization,
your signed hard copy must be received by mail or uploaded by
the Friday prior to the pay-date, in order to ensure payment for
the following pay-period
◦ Convergence Marketing pays on a bi-weekly schedule
GENERAL
INFORMATION

Items Prohibited
◦ Use of electronic devices, such as iPods or cell phones, are
not permitted while resets are in progress
◦ Food and Drinks are not permitted on the sales floor at
any time
◦ Phone usage is prohibited on the Sales Floor
GENERAL
INFORMATION
8
12/7/2011


Bring your Instruction Manual/Project Plan with you to the reset
◦
Your Instruction Manual/Project Plan will be shipped in store kit and/or can be printed from your Merchandiser Portal
◦
You will find any specific retailer instructions at the top of the Instruction Manual/Project Plan
Vendor Log
◦

Check in with the Store Manager
◦


You must check in with the Store Manager or the person responsible for the Cosmetics Department upon entering;
explain to them that the purpose of your visit is to reset the L’Oreal and/or Maybelline section(s)
Store sign-off
◦

You must request to sign into a Vendor Log for all retailers as you enter each store; some stores might not have a vendor
log (you need to ask anyway)
The Store Manager or person in charge of the Cosmetics Department must walk the floor at the completion of the reset
to sign off on your completed recap form and verify that the reset was completed to their satisfaction
Verify what the correct policies are with each store for any of the following:
◦
Ask the store what the correct procedure for handling Deleted or Discontinued product, as procedures vary by retailer
(also check Instruction Manual/Project Plan for instructions)
◦
Prior to using any reaching devices, you must ask the store what their acceptable reaching devices are, such as ladder,
stepping stool, etc.
Customer Service
◦
If a customer approaches you during a reset, do your best to provide the best assistance possible and/or point them to
the appropriate store personnel to provide further assistance
GENERAL
INFORMATION




When lifting heavy items, lift with your knees;
not with your back
When using box-cutters, cut away from your body
Always keep the aisle clean; remove any hazards out
of the customers’ way
Ask your store contact what the appropriate
reaching devices are (ladder, stool, etc.) and
always use caution when using a reaching device
GENERAL
INFORMATION
9
12/7/2011

Once the reset is completed, you must confirm the
completion of the reset by calling into the Replacement
Parts Hotline: (800) 517-5647

If the reset has been completed and the section has no
missing parts, you still must call the Hot Line

If there are any missing parts follow the steps below:
◦ Circle the parts on the front page of your planogram so you can
reference the missing parts
◦ Place the order for missing parts through the missing parts Hot Line
◦ You must call in missing parts while you are still at the store
GENERAL
INFORMATION

A copy of the Replacement Parts Order Form will be
available to download in your Merchandiser Portal under
each project
◦ The form is the same for all retailers, therefore, you do not have to
download it for each project you are assigned to
◦ You must keep a Master copy with you at all times to use as a reference

The name of each tray is listed in bold at the top of each
group of fixtures
◦ If the entire tray is missing, all of the fixtures below the bold heading
will need to be order
◦ If only a component of the tray is missing, you only have to order the
missing component
GENERAL
INFORMATION
10
12/7/2011

The open me first box will contain
the following:
◦ Special Reset Instructions
◦ Graphics
◦ Rail Report
 The Rail Report shows the placement of trays and part and
graphic codes for each fixture.
GENERAL
INFORMATION

Keep all new trays in the brown
packaging until you are installing on
the wall

Use rail report to install new trays.
The rail report shows
the part # listed on outside
of the packaging.
GENERAL
INFORMATION
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12/7/2011
Tagging examples on
the right are:
Tagging examples
on the left are:
- Consistent
- Neat
- Easy to work with
- Inconsistent
- Messy
- Hard to work with
Always remove old
label before placing
new label
GENERAL
INFORMATION
23
PEG WALL –
SLAT WALL –
UNIWEB WALL –
Consists of holes that are set ½” or 1”
apart
Consists of metal, continuous
horizontal bars set at 1.10” apart;
allows the components or back wall
to slide horizontally
Consists of a white, metal backing
with rows set approximately 1” apart;
allows the components or back wall
to slide horizontally
TIP - If you encounter a store with a wall
unlike any shown here, call your Area
Manager for any assistance
UNIVERSAL (MILLENIUM) –
Consists of metal backing with rows
set 1” apart and holds universal
carrier trays that can be
interchangeable across all brands
GENERAL
INFORMATION
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12/7/2011
This section will provide
information about the
Eclipse wall type.
L’OREAL
ECLIPSE

Front Cover Picture

Planogram Outline

Planogram Segment
Breakdown

Location ID’s

Planogram Line Listing
L’OREAL
ECLIPSE
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12/7/2011

Planogram Name:

Merchandisable Space:
◦ Found in title
◦ Linear footage x Height

Location IDs and Item Codes:
◦ Match the number from the Location
ID code to the line listing for the
correct item information and position
L’OREAL
ECLIPSE

L’Oreal Eclipse Wall type
◦ Set consists of brand back wall, brackets, trays and headers
L’OREAL
ECLIPSE
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12/7/2011

To accurately measure the size of the section, follow
the steps below:
◦ To measure the footage (length), count the number of
columns going across the section
 Each Tray is 12” wide, so each column of trays = 1 ft
◦ To measure the height: using your tape measure, measure
from the bottom of the L’Oreal back wall to the top of the
L’Oreal back wall and verify that the height matches the
planogram provided
L’OREAL
ECLIPSE


All brands must be set to the same
height across the entire wall
Gauge the height of the L’Oreal
section
◦ Set each column so that the top of the
top header is set exactly equal to the
adjacent columns
◦ Check with your store contact to
ensure the section is set to the correct
height, this will ensure your height is
correct in case an adjacent brand is
not set to the correct height
L’OREAL
ECLIPSE
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12/7/2011

Carrier Trays
◦ Used for all trays to support and allow
installation into wall
◦ Carrier trays are universal except for the
Studio Secrets which have chrome (Silver)
color strip. All other Carrier trays a gold color
strip.
 The label on the tray packaging will identify if new
a carrier tray has a gold or silver strip

Tray Inserts
◦ Fit into carrier trays and hold product
L’OREAL
ECLIPSE

Pusher Trays
◦

Peg Trays
◦

Contain plastic pushers that push product forward and can hold different #
of facings depending on the tray
Hold carded product and can be interchangeable
Tiered Trays
◦
Multiple trays that are “stacked” together and are used for eye shadows
◦
Two types:

Tiered Quad Eyeshadow Tray: has more space between tiers

Tiered Single Eyeshadow Tray: has less space between tiers
L’OREAL
ECLIPSE
16
12/7/2011

Lip Cubes
◦

Gravity Feed Trays
◦

Lipsticks and glosses are stacked by sku in each slot
Product slots are tilted to allow product to slide to front of tray
24-Hour Shadow Cube
L’OREAL
ECLIPSE

Showcase
◦

Shade Finder
◦

A 2ft x 2ft Case that combines graphics and product holders
Large fixture in the middle of the set that allows customer to
locate their shade
Ingredients List
◦
Place ingredients list on the peg behind the product holding the eye
pencil sharpener
L’OREAL
ECLIPSE
17
12/7/2011


Follow the Rail Report located inside
the update kit to ensure correct
placement of trays
You may need to move existing trays
to install new trays
◦ Ensure trays are shoppable
◦ Align trays where possible
L’OREAL
ECLIPSE
Tray improperly set over wall divide

If tray is set over the wall divide, reset spacing
so that the tray has all hooks into the top
piece of back wall or the bottom piece of
back wall
◦ Take out the surrounding trays to assist you in
removing trays set over wall divide
Tray properly set above wall divide
* DO NOT LEAVE TRAYS SET OVER THE WALL
DIVIDE
L’OREAL
ECLIPSE
18
12/7/2011

Movement of Carrier Trays
◦ To remove, push the release tab in the
back of the tray towards the front of the
tray until it pops out. Pull the insert tray
back and up.
◦ To install, hold the insert on top carrier
tray, slide the two front feet of the insert
into the slots in the front of the carrier
tray. Snap the back of the insert down
until you hear a click to secure. Ensure
trays are connected.
L’OREAL
ECLIPSE

Moving Trays
◦ To remove, pull the tray up and
toward you to remove from slots on
the wall
◦ To insert, align the hooks with the
openings on the side of the back
wall, push in and let sit in place
 The tray will not be lit if it is not set
correctly into the wall
L’OREAL
ECLIPSE
19
12/7/2011

Movement of Peg Trays
◦ Pegs are adjustable.
◦ There are notches that show where to
place pegs based on the number of peg
hooks that tray requires
◦ To remove pegs, twist each peg 90
degrees so the notch is horizontal and
pull out the front of the peg holder
◦ To install pegs, line the peg up with the
correct number (based on # of pegs per
that tray) insert peg so that the tab
facing the back is horizontal, twist until
the peg in secure in the correct number
notch
◦ Ensure the tip of the peg is facing up
◦ You can use pliers to set
L’OREAL
ECLIPSE

Showcase Movement
◦ Showcase fixtures attach in the same way
as Carrier and Peg Trays
◦ To remove, pull the tray up and toward
you to remove from slots on the wall
◦ To insert, align the hooks with the
openings on the side of the back wall,
push in and let sit in place
L’OREAL
ECLIPSE
20
12/7/2011

Shade Finder
◦ Ensure the clear film has been
peeled off of the small mirror
◦ To remove, grab each arm, pull up
and toward you and remove from
slots on the wall
◦ To insert, align the hooks with the
openings on the side of the back
wall, push in and let sit in place

Ingredients List
◦ Place ingredients list on the peg
behind the product holding the
eye pencil sharpener
L’OREAL
ECLIPSE

Graphics
◦ Large, Small, and Bullnose

Shade Strips
◦ Graphics that show color description or shades for items on tray

Shade Chips
◦ Show shade of corresponding item

Space Savers
◦ Hold the extra space on the tray where there is not product

Brush Testers

Shade Stickers
◦ Sample brush for customers to feel
◦ Clear stickers showing shade numbers of corresponding item
L’OREAL
ECLIPSE
21
12/7/2011

Movement of Graphics
◦ Large:
 To remove graphic holder, grab each arm of the
holder, lift up slightly and then pull towards
you.
 To remove graphic, turn the graphic holder
upside down and let graphic slide out.
 To install graphic , slide the new graphic into
the top of the graphic holder
 To install graphic holder, align the hooks with
the openings on the side of the back wall, push
in and let the tray sit in place
 If installing a new graphic holder from the
update kit, attach the right and left arm then
install into back wall
L’OREAL
ECLIPSE

Movement of Graphics
◦ Small: L-Shaped
 To remove, pull from bottom of
plastic graphic cover in the
center
 To install, insert the tab on the
left side of the plastic graphic
cover into the top left side of
the tray, bend it towards you
slightly and insert the tab on
the top right side into the right
side of the tray
L’OREAL
ECLIPSE
22
12/7/2011

Movement of Graphics
◦ Color Riche Balm Graphics
(Spring 2012)
 To remove, push the top of the
graphic towards the back of the
tray until it comes loose.
 To install, line the graphic up with
the front of the tray. Ensure the
shade chips are in between the
two sides of the graphic. Hook the
back arms in place, tilt forward
and snap the bottom into place.
L’OREAL
SYSTEM 2000

Movement of Graphics
◦ Bullnose
 To remove, pull out the
bullnose, use your finger to
find the opening on the side
of the tray front. Pull the
graphic out to the side.
 To install, slide the shade
strip into the slot from
the side
L’OREAL
ECLIPSE
23
12/7/2011

Movement of Shade Strips
◦ To remove, use your finger to find the
opening in the back of the tray front and
pull the graphic up or to the side
◦ To install, slide the shade strip into the
graphic slot from the top
◦ You may need to remove an L Shaped
graphic from the tray before you remove
or insert the shade strip
L’OREAL
ECLIPSE

Movement of Shade Chips
◦ Flat Chips:
 To remove, remove tray insert from carrier
tray, use a metal nail file to push release tab
on back of chip
 To install, slide the tabs of the chip down into
the slots on the tray
L’OREAL
ECLIPSE
24
12/7/2011

Movement of Shade Chips
◦ Rounded Chips:
 To remove, place your index finger behind the top
of the chip, place you thumb behind the bottom.
Pull the top of the chip up, then towards you.
 To install, slide the chip down into place from the
bottom to top
◦ Rectangular Chips
 To remove, remove tray insert from carrier tray,
pull up from bottom of chip
 To install, remove tray insert from carrier tray,
place chip in desired location, clip on the bottom,
then the top
L’OREAL
ECLIPSE

Movement of Space Savers
and Brush Testers
◦ To remove, pull out the
bullnose, pull the top of the
space saver towards you
until it comes out
◦ To install, pull out the
bullnose, hook the tabs on
the bottom then over the
top lip of the tray
L’OREAL
ECLIPSE
25
12/7/2011

Movement of Shade Stickers
(Usually found on Studio
Secrets)
◦ To remove, peel off the old
clear stickers showing shade
numbers
◦ To install, place the new clear
stickers showing the shade
numbers, lining them up with
the corresponding shade
L’OREAL
ECLIPSE

Consists of Cube and Box
Space Saver
◦ To label the tray, remove from
the wall, label according to
Plan-O-Gram order from left to
right on the tray
L’OREAL
ECLIPSE
26
12/7/2011

Each tray has a price holder
◦ Install the price point holder onto the right corner of the
UPC tray
◦ Place the price point label evenly on the holder
L’OREAL
ECLIPSE



The Header contains wiring and large
florescent lights
Most sets WILL NOT require you to
move the header
To adjust the header:
◦ Remove the front panel by pushing it up,
then pulling it away from the wall
◦ Remove the lower Plexiglas “light thief”
from the bottom
◦ Unplug the header from the extension cord
◦ Lift and remove the header in a similar
manner as a Carrier Tray
L’OREAL
ECLIPSE
27
12/7/2011
This section will provide
information about the
System 2000 wall type.
L’OREAL
SYSTEM 2000

Front Cover Picture

Planogram Outline

Planogram Segment
Breakdown

Location ID’s

Planogram Line Listing
L’OREAL
SYSTEM 2000
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12/7/2011

Planogram Name:

Merchandisable Space:
◦ Found in title
◦ Linear footage x Height

Location IDs and Item Codes:
◦ Match the number from the Location ID
code to the line listing for the correct item
information and position
L’OREAL
SYSTEM 2000

System 2000 Backwall
◦ Consist of 12” and 8” plastic cubes
◦ Cubes have gold back panels that are held
in by a small white clip, ensure white clip is
secure
 This clip does slide up or down to
accommodate tray placement in each
cube
 Clip should be placed to the top of gold
panels to ensure trays fit properly
 If a cube containing product is missing
cube back panels, check to see if a cube
with only a graphic or one from the
bottom rows has the cube back panels.
If it does, move the panels from the
graphic cube to the cube with product.
L’OREAL
SYSTEM 2000
29
12/7/2011

L’Oreal System 2000 Brackets
◦ Each type of retailer back wall
requires a different type of C bracket
 For each type of wall you will
use 3 C brackets per column
◦ C Brackets for Peg walls
 The top of the brackets have two
prongs on each side
 If the peg bracket falls into a seam,
you would use Needle Nose Pliers
to bend/break off the prong that
overlaps the seam
L’OREAL
SYSTEM 2000

L’Oreal System 2000 Brackets
(continued)
◦ C Brackets for Slat or Uniweb walls
 The top of the bracket has one flat bar on
each side
 If the slat bracket falls into a seam, you can
slide the bracket to the left or right to
adjust
◦ Brackets for Universal or Millennium Walls
 Universal brackets are retailer specific and
used for all brands in the store
 Brackets are provided by the store
Slide these holes onto the C
Bracket once the bracket is
placed on the wall
L’OREAL
SYSTEM 2000
30
12/7/2011

To accurately measure the size of the section, follow the
steps below:
◦ To measure the footage (length), count the number of columns going
across the section
 Each cube is 12” wide; each column of cubes = 1 ft
◦ To measure the height: using your tape measure, measure from the
bottom of the bottom cube to the top of the L’Oreal set and verify
that the height matches the planogram provided
◦ To confirm height, also verify that the number of cubes in each column
match the number of boxes on the planogram provided
 NOTE that some boxes at the top or bottom of the set could be 8” when you
have a 5.8” high planogram
L’OREAL
SYSTEM 2000


All brands must be set to the same
height across the entire wall
Gauge the height of the L’Oreal
section
◦ Set each column so that the top of the
top cube is set exactly equal to the
adjacent columns
◦ Check with your store contact to
ensure the section is set to the correct
height, this will ensure your height is
correct in case an adjacent brand is
not set to the correct height
L’OREAL
SYSTEM 2000
31
12/7/2011

There are two different tray
systems
◦ New trays may have 2 components: a
tray insert and carrier tray
 Carrier Trays


Used to support tray insert and allow
installation into the cubes
Not used on all trays, only some new trays
 Tray inserts

Fit into carrier trays and hold product
◦ Old trays are a single fixture and do
not require a carrier tray to install
L’OREAL
SYSTEM 2000

Movement of Carrier Trays
◦ To remove, push the release tab in the
back of the tray upwards until it pops out.
Pull the insert tray back and up.
◦ To install, hold the insert on top carrier
tray, slide the two front feet of the insert
into the slots in the front of the carrier
tray. Snap the back of the insert down
until you hear a click to secure. Ensure
trays are connected.
L’OREAL
SYSTEM 2000
32
12/7/2011

Pusher Trays
◦ Contain plastic pushers that push product forward and
can hold different # of facings depending on the tray

Lip Cube
◦ Lipsticks and glosses are stacked by sku in each slot

Gravity Feed Trays
◦ Product slots are tilted to allow product to slide to front of
tray
L’OREAL
SYSTEM 2000

Store Pegs
◦ Hold carded product, and are provided by the store
◦ Usually located on the right side of the planogram

Ingredients List
◦ Place ingredients list on the peg behind the product holding
the eye pencil sharpener

Nail Polish Remover Trays
◦ Attach to peg wall
L’OREAL
SYSTEM 2000
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12/7/2011

Consists of Cube and Box
Space Saver
◦ To label the tray, remove from
the wall, label according to
Plan-O-Gram order from left to
right on the tray
L’OREAL
SYSTEM 2000

All trays slide in and out of the cubes and
snap into a single track located in the back
of each cube
◦ To assist in removing trays from current position,
use a small flat head screw driver to loosen the
tray from the track in the back of the cube
◦ Another trick is to lightly lean your knee against
the cube as you pull the tray out
◦ Always remove the 1” graphics and L shaped
graphics before removing a tray
L’OREAL
SYSTEM 2000
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12/7/2011

Graphic
◦ Large graphics and Headers are 8” or 12”
 Both require a clear plastic graphic cover
◦ Small litho graphics are 1” or L shaped
 Both require a special clear plastic holder

Shade Strips
◦ Graphics that show color description or shades for items on tray
◦ Can be stickers or loose graphics

Shade Chips

Space Savers
◦ Show shade of corresponding item
◦ Hold the extra space on the tray where there is not product

Shade Stickers
◦ Clear stickers showing shade numbers of corresponding item
L’OREAL
SYSTEM 2000

Movement of Graphics
◦ All Graphics have a clear cover that inserts
into the box or tray
◦ 12” or 8” Graphics
 To remove from cube, pull from bottom
of plastic graphic cover in the center
 Remove graphic from the holder
 To insert new graphic, place face down
into the graphic cover
 To install into cube, insert the tab on the
left side of the plastic graphic cover into
the top and bottom left side of the cube,
bend it towards you slightly and insert
the tab on the top and bottom right side
into the right side of the cube
L’OREAL
SYSTEM 2000
35
12/7/2011

Movement of Graphics
◦ L-Shaped and 1” Litho Graphics
 To remove, pull from bottom of
plastic graphic cover in the center
 To install, insert the tab on the left
side of the plastic graphic cover into
the top left side of the cube, bend it
towards you slightly and insert the
tab on the top right side into the
right side of the cube
 L shaped graphics install the same
way but have to also be connected
on the bottom left
L’OREAL
SYSTEM 2000

Movement of Graphics
◦ Color Riche Balm Graphics
(Spring 2012)
 To remove, push the top of the graphic towards the back of the tray until it
comes loose.
 To install, line the graphic up with the front of the tray. Ensure the shade
chips are in between the two sides of the graphic. Hook the back arms in
place, tilt forward and snap the bottom into place.
L’OREAL
SYSTEM 2000
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12/7/2011

Movement of Shade Strips
◦ Stickered
 To remove, peel off as much of the old sticker as
possible
 To install, place the new sticker over top of the
old sticker, ensuring the corners are aligned
◦ Loose graphic:
 To remove, pull out the label/UPC tray, use your
finger to find the opening in the back of the tray
front, and pull up the graphic to remove
 To install, pull out the label/UPC tray, slide the
shade strip into the graphic slot, starting from
the opening where you removed the old shade
strip, then close the label/UPC tray
 Some trays may not require you to pull out the
label/UPC tray
 You may need to remove an L Shaped graphic
from the tray before you remove or insert the
shade strip

L’OREAL
SYSTEM 2000
Movement of Shade Chips
◦ Flat Chips:
 To remove, use a metal nail file to push release tab on
back of chip or pry off
 To install, slide the tabs of the chip down into the slots
on the tray from the top down or side to side,
depending on the tray
◦ Rounded Chips:
 To remove, place your index finger behind the top of
the chip, place you thumb behind the bottom. Pull the
top of the chip up, then towards you.
 To install, slide the chip down into place from the
bottom to top
◦ Rectangular Chips
 To remove, remove tray insert from carrier tray, pull up
from bottom of chip
 To install, remove tray insert from carrier tray, place
chip in desired location, clip on the bottom, then the
top
L’OREAL
SYSTEM 2000
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12/7/2011

Movement of Space Savers
◦ Flat Space Saver (Color Riche):
 To remove, remove tray from cube, lightly
squeeze both sides where the arm meets
the base of the space saver, push inward
and pull up
 To install, hook the arms into the slots in
the center of the tray, tilt backward and
snap into place
◦ Box Space Saver (Infallible & Visible Lift)
 To remove, remove tray from cube. Place
one hand on back of the tray to secure,
grab space saver from the top with your
other hand and pull up.
 To install, align the hook with the tray,
push down and snap into place
L’OREAL
SYSTEM 2000

Movement of Shade Stickers
(Usually found on Studio
Secrets)
◦ To remove, peel off the old clear
stickers showing shade numbers
◦ To install, place the new clear
stickers showing the shade
numbers, lining them up with the
corresponding shade
L’OREAL
SYSTEM 2000
38
12/7/2011


Some retailers use acetate tabs for price holders
If retailer does not use acetate tabs, refer to
current placement of price point labels
◦ Avoid placing labels on top of chips
L’OREAL
SYSTEM 2000

Two Sizes
◦ 8” Graphic Box Headers
◦ 12” Graphic Box Headers

Movement of Headers
◦ To remove from cube, pull from bottom of
plastic graphic cover in the center
 Remove graphic from the holder
◦ To insert new graphic, place face down into the
graphic cover
◦ To install into cube, insert the tab on the left
side of the plastic graphic into the top and
bottom left side of the cube, bend it towards
you slightly and insert the tab on the top and
bottom right side into the right side of the cube
L’OREAL
SYSTEM 2000
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12/7/2011
This section will provide
information about the
Urban Wall wall type.
MAYBELLINE
URBAN WALL

Front Cover Picture

Plan-O-Gram Outline

Plan-O-Gram Segment
Breakdown

Location IDs

Line Listing
MAYBELLINE
URBAN WALL
40
12/7/2011

Planogram Name:

Merchandisable Space:
◦ Found in title
◦ Linear footage x Height
Location IDs and Item Codes:

◦ Match the number from the Location ID
code to the line listing for the correct item
information and position
MAYBELLINE
URBAN WALL

Maybelline Wall Type
◦ Set consists of backwall, brackets, trays, and headers
MAYBELLINE
URBAN WALL
41
12/7/2011

To accurately measure the size of the section, follow
the steps below:
◦ To measure the footage(length), count the number of
columns going across the section
 Each Tray is 12” wide, so each column of trays = 1 ft
◦ To measure the height: using your tape measure, measure
from the bottom of the Maybelline back wall to the top of
the Maybelline set and verify that the height matches the
planogram provided
MAYBELLINE
URBAN WALL


All brands must be set to the same
height across the entire wall
Gauge the height of the Maybelline
section
◦ Set each column so that the top of the
top header is set exactly equal to the
adjacent columns
◦ Check with your store contact to ensure
the section is set to the correct height,
this will ensure your height is correct in
case an adjacent brand is not set to the
correct height
MAYBELLINE
URBAN WALL
42
12/7/2011

Carrier Trays
◦ Provide support for the tray inserts and
allow installation into the wall

Tray inserts
◦ Fit into carrier trays and hold product

Pusher Trays
◦ Contain plastic pushers that push
product forward and can hold different #
of facings depending on the tray
MAYBELLINE
URBAN WALL

Tiered Trays

Lip Cube
◦ Lipsticks and glosses are stacked by sku in
each slot

Peg Trays
◦ Hold carded product and can be
interchangeable

Ingredients List
◦ Place ingredients list on the peg behind
the product holding the eye pencil
sharpener
MAYBELLINE
URBAN WALL
43
12/7/2011

Movement of Carrier Trays
 To remove, slide the insert tray
towards the front of the carrier
tray and lift
 To install hold the insert on top
carrier tray, align the guides on
the bottom of the insert tray
with the carrier tray and slide
towards the back of the carrier
tray to secure
MAYBELLINE
URBAN WALL

Movement of Trays
◦ To remove pull the tray up and toward you to remove from
slots on the wall
◦ To insert line the hooks up with the openings in the back
wall, push in and let the tray sit in place
MAYBELLINE
URBAN WALL
44
12/7/2011

Movement of Peg Trays
◦ Pegs are adjustable
◦ To remove pegs, twist each peg 90
degrees so the notch is horizontal and
pull out the front of the peg holder
◦ To install pegs, insert peg so that the
tab facing the back is horizontal, twist
until the peg is secure in the correct
location
 Use product to ensure spacing
between pegs is correct
 Ensure the tip of the peg is facing up
 You can use pliers to set
MAYBELLINE
URBAN WALL

Changing of UPC Blades
 There are trays receiving new UPC
slides
 Ex: Expert Wear trays receive the UPC
slides with the silver trim bullnose and
will have “Expert Wear” printed on the
inside of the slide as circled in the
photo to the right
MAYBELLINE
URBAN WALL
45
12/7/2011

Changing of ID Plaques



All UPC Blades with pre-printed or pre-stickered
bull noses will have their ID Plaques replaced with
a new ID Plaque and loose graphic
To remove the old ID Plaque, unclip at the three
points on the UPC Blade
To insert the new ID Plaque, slide forward into
place ensuring it is clipped in all three points on
the slide
BEFORE


AFTER
Graphic
Shade Strips
◦ Graphics that show color description or shades for items
on tray

Shade Chips
◦ Show shade of corresponding item

Space Savers
◦ Hold the extra space on the tray where there is not
product
MAYBELLINE
URBAN WALL
46
12/7/2011

Movement of Graphics
◦ Bullnose
 To remove, pull out the label/UPC
tray, use your finger to find the
opening on the side of the tray
front. Pull the graphic out to the
side or top and close the
label/UPC tray.
 To install, pull the label/UPC tray
slide the shade strip into the slot
from the side or top and close the
label/UPC tray.
MAYBELLINE
URBAN WALL

Movement of Graphics
◦ Shade Strips / Loose graphic:
 To remove, use your finger to
find the opening in the back of
the tray front and pull the
graphic up or to the side
 To install, slide the shade strip
into the graphic slot from the
top
MAYBELLINE
URBAN WALL
47
12/7/2011

Movement of Shade Chips
◦ Flat Chips:
◦
To remove, use a metal nail file to pry off from
the bottom
 To install, hook the top tabs, then bottom tab
into place
◦ Rounded Chips:
 To remove, use your finger to pull the chip up
from the bottom of the chip
 To install, hook the top of the chip, then the
bottom
◦ U-Shaped Chips
 To remove, use your finger to pull the chip up
from the bottom of the chip
 To install, hook the top right and left sides of the
chip, then snap the bottom into place
MAYBELLINE
URBAN WALL

Movement of Space Savers
◦ To remove, remove tray insert from carrier tray,
pull the space saver off the tray
◦ To install, hook the top and snap into bottom
 Some will hook onto the tray front, others will hook to
the pusher and tray front

Movement of Price Holders
◦ Some retailers use acetate tabs for price holders
◦ If retailer does not use acetate tabs, refer to
current placement of price point labels
MAYBELLINE
URBAN WALL
48
12/7/2011

Can be different sizes and include the
following
◦ Header Brackets
◦ Header Fixture
◦ Header Graphic

Movement of Headers
◦ To remove, hold header on both sides, lift
upward then pull towards you
◦ To install, place header brackets, hold
header on both sides, slide header into
brackets from the top down
◦ The header graphic slides in and out the
side of the header
MAYBELLINE
URBAN WALL
New UPC Blades for
Dream Smooth
Mousse (2) and IAR
Eraser Primer trays
(2)
New ID Plaques received for Dream Matte Powder,
Dream Liquid, IAR Powder, Purestay, and Super
Stay Foundation
1 Blue UPC
Blade
received for
XXL Mascara
1 Blue UPC
Blade received
for New Illegal
Lengths
Mascara
Flat Front Updateable
Bullnose UPC Blades
for all Expert Wear incl
.8-pan, Color Plush,
Color Pearls, Color
Explosion. Description
embossed on actual
blade
Flat UPC – Concealer Trays
Urban Update Guide
The above changes can be found during a “regular” Maybelline Urban wall update (as
opposed to an Urban Revival Update). Please ensure you refer to the applicable POG and
sheet within your update kit titled “Important Reset Information” for additional detail.
MAYBELLINE
URBAN WALL
49
12/7/2011
New UPC Blades for
Dream Smooth
Mousse (2) and IAR
Eraser Primer trays
(2)
New ID Plaques received for Dream Matte Powder, Dream
Liquid, IAR Powder, Purestay, and Super Stay Foundation
1 Blue UPC
Blade
received for
XXL Mascara
Lit Header
1 Blue UPC
Blade received
for New Illegal
Lengths
Mascara
Mascara
Finder
Flat Front Updateable
Bullnose UPC Blades
for all Expert Wear incl
.8-pan, Color Plush,
Color Pearls, Color
Explosion. Description
embossed on actual
blade
Flat UPC – Concealer Trays
Brand
Divider
Urban REVIVAL Update Guide
The above changes can be found during a Maybelline Urban REVIVAL wall update. The
items in blue are specific to Urban Revival and include the following elements; new Lit
Headers, Brand Dividers and Mascara Finder fixture. Note, not all stores are receiving the
“Revival” parts. Please ensure you refer to the applicable POG and sheet within your
update kit titled “Important Reset Information” for additional detail.
Brand
Divider
MAYBELLINE
URBAN WALL
50