it feels wonderful! - rileymccartneyassociates

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ood is the ideal choice for health and beauty because like our hair, it’s alive.
Wood is functional, hypoallergenic and has a natural true beauty. WIDU® products
incorporate wood in many ways and help support a committed 30 year policy of
sustainable development to avoid deforestation of the planet’s resource. The WIDU®
Wooden Bristle brushes and combs are all-natural. Neither animal by-products nor
synthetic materials are used in their manufacture. They are an animal and cruelty-free
product.
After extensive study and research the hard white wood of the hornbeam tree of the
birch family was chosen for the bristles. They have a strong resistance to breakage and
maintain their exceptional smooth qualities. The brushes are handmade in Italy by
adult native artisans that have perfected their skills over the last thirty years. Real
rubber is used because it has natural antistatic properties. The wooden bristles of the
brushes aid in scalp massage, blood circulation, excess sebum absorption and the
removal hair impurities.
All WIDU® products including our traditional wild boar, mixed bristle, baby brushes
and combs are only finished with purified linseed oil or beeswax. No toxic lacquers
are used.
They can be washed with lukewarm water and soap but should not be let to soak in
large quantities of water.
A product of impeccable old world quality and long lasting value. No matter which
style you choose, choose WIDU® and not an imitation.
100 % Cert no. ICILA-COC-000166 ©
2007
This year our Italian manufacturer obtained certification from the Forest
Stewardship Council (FSC) verifying and approving our long held policy.
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Buying a FSC certified forest product supports environmentally responsible, socially
beneficial and economic viable management of the world's forests.
The FSC label enables consumers to choose forest products with the confidence that
they are not contributing to the destruction of the world's forests. By buying from
certified sources you are providing an incentive for responsible forest management.
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566
Tricks of the Celebrity Hair Stylist's Trade
How to use the best eco-friendly hairbrushes from
Aveda, Olivia Garden, Widu, and Ambassador
No matter what shampoo or finishing products you use, you can't create the perfect style without the right
brush. Learn to use these tools correctly and your locks can look red carpet-ready.
These brushes are as gentle on the Earth as they are on your hair: Think tools manufactured without toxic glues;
brush handles made from sustainable bamboo, recycled materials and FSC-certified, responsibly harvested
wood; and bristles sheared humanely from farm-raised boars (just like wool is sheared from sheep). Some also
speed up drying time, which helps reduce your energy use. Want to learn how to brush with greatness? You
can: Many celebrity stylists create beautiful coifs for their A-list clients using just a hairdryer and a hairbrush.
But they don't pick their brushes as randomly as most of us do when we're shopping for one at the drugstore.
Choosing the best detangling tool for you depends on your hair type and length, as well as the look you're going
for. To figure it all out, we spoke with some top stylists who gave us the lowdown on which brush they would
use to create today's celebrity styles.
But one quick green word before that: Most mass-produced mane tamers have a plastic handle and paddle (the
part the bristles are attached to) and nylon bristles. These materials are petroleum-based, which means they'll be
hanging out in the landfill, waiting to biodegrade, centuries after they've last passed through your locks. Brushes
made from wood are a better option—unless they're made from endangered wood, so look for the FSC-certified
logo. Bamboo and recycled plastic handles, though rare, are also out there and are excellent green options. As
for bristles, those made from natural boar are eco-friendly and better for your hair (as they distribute oils
through your strands, boosting shine), though they may make some animal lovers squirm. We found one from a
German brand that claims to use humanely sheared bristles from farm-raised boars. Whichever brush is best for
you, go ahead and use it with a clean conscience, and preferably on a clean head of hair.
The Paddle Brush
These tools are great for detangling and reviving end-of-the-day locks. You can also use them while blowdrying, but don't expect super straight hair; the bristles on most paddle brushes are spaced further apart than on
round brushes, so it's difficult to get the tension needed to pull wavy or curly hair straight. They're better for
light, soft blowouts that are intentionally imperfect (think Gwyneth Paltrow's current shoulder-length look).
And if you have a short, straight style (à la Posh Spice or Katie Holmes), a small paddle brush is best when
blowdrying, as round brushes will give too much bend at the ends, creating a bulbous look that’s far from
flattering. Our green picks:
· Olivia Garden's Healthy Hair Ionic Massage Hair Brush model HH4 ($12.50): The handle, paddle and
bristles on this brush are made from bamboo, a 100% renewable resource that can grow up to 60 feet in just four
years (while trees take 25-60 years to attain the same height). The anti-static bristles also gently massage your
scalp, boosting circulation, which some believe improves hair’s health.
· Widu Wooden Bristle Extra Large Paddle Brush ($45): This brush is made from all natural materials: The
handle, paddle and even the bristles are 100% FSC-certified wood, and natural rubber is used to make the
cushioned head. The oversized tool is perfect for quickly blow-drying long locks.
Note: To purchase any of these brushes, click on their names, above.
Tags: beauty hair brush aveda jennifer aniston kate hudson jessica alba gwyneth paltrow katie holmes victoria
beckham posh spice lifestyle celebrities
TOGS: animal-friendly less toxic recycled
Widu is a line of exquisite Italian brushes and combs made from Forest Stewardship
Council (FSC) certified wood. The line is a perfect example of a high quality long
lasting product whose manufacturers obtained FSC certification and are using it as
part of their overall marketing strategy.
Originally developed by a hair stylist in Milan, the brushes feature wooden bristles
designed to stimulate the scalp and reduce hair breakage.
The brushes are handmade in Italy by adult native artisans and are of impeccable old
world quality and long lasting value unlike many imitators on the market.
The brushes are available in a variety of base woods and the bristles are made from
the hard white wood of the hornbeam tree - from the birch family. Horn beam wood
is known for its strong resistance to breakage and maintains its exceptional smooth qualities.
No toxic finishes or lacquers are used in Widu products, wood is finished with linseed oil or beeswax.
Sustainable is Good had the opportunity to test Widu's large rectangular brush. Upon examining the product it is
quite clear it could last a lifetime which is exactly what we like to see.
Its quality is high and the design is ingenious. The brush comes with a supply for additional wooden bristles each
individual bristle can be replaced without impacting the overall brush. So in the event one should break they can
be replaced individually. Its small design touches like this that make a product a sustainable choice when compared to others available on the market.
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