IPTV Internet Protocol TeleVision

IPTV
Internet Protocol
TeleVision
Selma Gulen
Consumer Applications R&D
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Agenda
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What is IPTV?
How fast is IPTV market growing?
Triple/Quadruple play concepts for Telco.
IPTV versus Internet video.
How IPTV works?
IPTV system elements.
IP unicast versus IP multicast
IPTV building blocks.
Telephony services and IPTV
Television technologies.
Video compression.
Nortel Carrier VoIP and Application Services
IPTV
• Methodology of delivering TV content using Internet Protocol.
• Easy to implement.
• Easy to manage.
• Easy to scale.
• Bidirectional !!! Enjoy full interactivity.
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What is IPTV?
• IPTV (Internet Protocol Television) describes a system where a digital television
service is delivered to subscribers using the Internet Protocol over a managed
broadband connection.
Beyond Broadcast TV & Films (Cable/Satellite/Terrestrial),
in terms of its interactive real-time control and material selectivity
Beyond Video Download over the Internet,
which is not necessarily real-time
Beyond Best Effort Video calls over the Internet,
which is without quality controlled
Basic IPTV:
>Standard Def. Television (SDTV)
>High Def. Television (HDTV)
>Local programming
>Video-on-Demand (VOD)
>Interactive program guide
>Music channels
>PVR
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Integrating services with Television
• It is possible to integrate a number of services directly
with the Television content, such as:
• Telephony services
• Advertisement
• Emergency alert
• Web services
• Interactive Voting
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How big will the IPTV market be?
• The worldwide IPTV Service Revenue is forecasted to reach U.S $38 billion in the
year 2009.
• The worldwide IPTV subscribers are forecasted to reach 53 million in the year
2009.
• The Americas and Western Europe are expected to be the biggest markets in
terms of revenue per user basis.
• China will be the future IPTV dragon due to rapid urbanization, fast growing
economy and expanding middle class.
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Triple/Quadruple play is the key concept
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Television services
Data (Internet Access)
Voice (Telephony)
Mobile
Key Differences Between IPTV and Internet Video
IPTV
Internet Video
Nature of Content
Continuous streams of content
Discrete content segments
Content Selection
Hundreds of programming
channels
Millions of content files
Content Format
One or two formats are selected
by the provider
Dozens of formats with multiple
players
Delivery network
Private IP network
Public Internet
Viewing Device
Consumer TV via Set Top Box
Consumer PC display or
portable device
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How IPTV works?
Your Television has never been such smart before!
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IPTV System elements
Element
Description
Video Content
Paid to content suppliers such as broadcast networks
Delivery Network
Cost of IP network, part common equipment, part per
subscriber
Set Top Box
Often rented, sometimes purchased by consumers
Digital Head End
Receives video signals converts into proper IP format
Content Servers
Used for on demand and advertising
Electronic Program
Guide
May be produced locally by IPTV provider or acquired from a
supplier
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IP Unicast versus IP Multicast
• IP Unicast is the way how Internet currently works.
• It is point to point
• Consumes huge amount of bandwidth/resource for multimedia applications
IGMP
RTSP
MPEG Transport Stream
• IP Multicast is the way how IPTV network delivers video content.
• It is point to multi-point
• Consumes less bandwidth/resource, since streams are replicated
on the network rather then server.
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Pieces. What builds up the IPTV puzzle?
• A number of components operate together in a such manner that
provides end to end video solution:
• Content feeds
• Video content (Analog or Digital).
• Encoders/transcoders
• Encodes/transcodes the input into a format
suitable for IP delivery(Mpeg-2/H.264).
• Encrypters
• Secures the content and provides
DRM (Digital Rights Management).
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Pieces. What builds up the IPTV puzzle?
(Cont’d)
• VoD (Video On Demand) Servers
• Stores on demand video content and sends to interested parties.
• EPG (Electronic Program Guide) Provider
• Provides easy to navigate/programmable
TV Guides.
• Middleware
• This core component stores:
• Subscriber data,
• Channel information,
• EPG data,
• STB (Set Top Box) information.
• Provides communication between
other building blocks.
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Pieces. What builds up the IPTV puzzle?
(Cont’d)
• STB (Set Top Box)
• The consumer device connected to Internet,
• Gets the content stream, decodes the content
and sends it up to the Television,
• Provides user interaction with the Television,
• Stores recorded content if has PVR
(Personal Video Recorder) capability.
• DHCP(Dynamic Host Configuration Protocol)Server
• Distributes the IP addresses to STBs,
• Sends the video head end connection
information to STBs.
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IPTV brings telephony services
to Television World
• Caller ID - Name/Number Display
• Call Logs
• Caller ID w/ Picture
• Address book
• Call Disposition
• SMS/MMS Text Messaging
• Click to Call (C2C)
• Message Waiting Indication (MWI)
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About the Television world…
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Types of Television
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Direct View
Rear Projection
Flat Panel
Front Projection
Connectivity
Analog Video
Composite video
Digital Video
DVI – Digital Visual Interface
RF
S-video
HDMI – High-Definition
Multimedia Interface
Component video
SCART
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Painting the screen
• Scanning Method
• Interlaced (i): Odd lines refreshed on first pass,
even lines on next pass
• Each pass is called a “field”
• Progressive (p): Entire screen refreshed in
order
• Refresh Rate
• Number of times per second that screen image
is fully replaced
• Generally determined by power source
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Aspect Ratio
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16
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4:3
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16:9
• All analog television standards use 4:3 aspect ratio
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Digital TV
• Total image resolution displayed in DTV and HDTV is referred to in terms of number of pixels
on the screen rather than lines.
• The four vertical scan line systems used in digital TV are:
• 480p (480 lines vertically scanned in a progressive fashion),
• 720p (720 lines vertically scanned in a progressive fashion),
• 1080i (1,080 lines scanned in an interlaced fashion).
• 1080p (1,080 lines scanned in an progressive fashion)
• Standard Definition Television (SDTV) refers to digital transmissions over
480-line resolution, either interlaced or progressive scanned formats.
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HDTV
• High-Definition Television (HDTV) is the high-resolution
subset of our DTV system.
• 16:9 image with twice the horizontal and vertical resolution
of our existing system, accompanied by 5.1 channels of Dolby
Digital audio.
• HDTV generally defines, an image with 720 progressive or
1080 interlaced active (top to bottom) scan lines. 1280:720p
and 1920:1080i are typically accepted as high-definition scan
rates.
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Standard Definition (SD) vs. High Definition (HD)
• An MPEG-2 SD video transmission can range 3-6 Mbps
depending on the type of content.
• This same content transmitted using HD resolutions will
need from 12-20 Mpbs of bandwidth.
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Access Networks and High Definition
• ADSL can deliver up to 8Mbps of bandwidth but not provide
sufficient bandwidth for HD content.
• ADSL2 can deliver 11Mbps which is roughly sufficient for a
single HD stream.
• ADSL2+ can support a theoretical maximum of 24Mbps of
multiple HD streams.
• VDSL, a costly alternative, is able to provide 52Mbps.
• Fiber, with its 100Mbps, provides a complete solution for the
delivery of multiple HD contents to the subscriber's home.
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Why to compress the content?
• SDTV (NTSC):
Standard screen
640 pixels x 480 lines x 24 bits (3 x 8) x 30 frames/sec = 221
Mbps
• HDTV:
Large screen
1920 pixels x 1080 lines x 24 bits (3 x 8) x 30 frames/sec =
1.493 Gbps
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Mpeg-2
• MPEG-2, published as a standard in 1994, is a high-bandwidth encoding
standard, supporting a bandwidth range of approximately 2Mbps to more than
20 Mbps.
• MPEG-2 Was expanded to encompass HDTV requirements at app. 12-20
Mbps.
• MPEG-2, a lossy video compression algorithm, compresses video data at
ratios of 70:1 to 100:1 depending on the type of content being compressed.
• Now the required bandwidth for video transmission is roughly 4Mbps for
SDTV and 12 to 20 Mbps for HDTV.
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H.264 (Mpeg-4 Part 10)
• Recently, we are witnessed the emergence of MPEG-4 (the
H.264 flavor), an improved compression algorithm adopted by
the broadcasting industry providing video quality similar to
MPEG-2 at roughly one half the bit rate.
• MPEG-4 arose from a need to have a scalable standard
supporting a wide bandwidth range from streaming video at <64
Kbps, suitable for Internet applications, to app. 4 Mbps for
higher-bandwidth video needs.
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Carrier VoIP and Applications Services
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IPTV Network and System Integration
Applications
Services
Partners
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Market
Driven
IPTV
Solutions
The Market
Comprehensive
Service Offer
End-to-End IPTV
Subscriber
Premises
Application and Control
CM 9520
Satellite
Content
Off-Air
Content
Local
Content
Encoders
Multimedia
Applications
Transport,
Voice, and Core
xDSL
Modem
Access
Infrastructure
Voice Services
Residential
Gateway
Middleware
ERS
8600
VoD Servers
VSP 9500
ONT/
ONU
Internet
WIFI
DVB DVB -
Encryption
xDSL
Modem
STB
Ad Insertion &
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Emergency
Alert
Communications Module 9520
Application Overview
•Wireline voice integration
− Caller ID notification
− Call disposition
− Call logs
− Personal address book
− Click to call
•Wireless integration
− Text & picture receive
− Text send
− Converged logs
− Converged address book
− Video Share
•Voicemail integration
− Wireline and Wireless
− Visual Voicemail
− Message waiting indicator
•Multimedia applications
− Video calling/ Video mail
− Multi-media MMS
− Surveillance
•Application Enablement
− Interactive advertisements
Click to call integration
− Home shopping
Click to call integration
− Sharing my content
− Yellow pages with C2C
− Kidfinder with notification
Converging Communications Services with the Video Device
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Open Video
Applications
Platform
Video Solutions
Platform
9500
Architecture
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Communications Module 9520 Architecture
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Gelen Cagri Bildirimi ve Sesli Mesaj Servisi
Ses
Sinyalleşme
CS2K
CM
9520
VHE
Paket Ağ
Gateway
VHE
GW
VM
VoiceMail
GSM
Sedat’in arkadasi Zafer
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IPTV Video
Headend
Tiklayarak Arama
Ses
Sinyalleşme
CM
9520
CS2K
Paket Ağ
Gateway
VHE
GW
GSM
Sedat’in arkadasi Zafer
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VHE
IPTV Video
Headend
Let’s do our job so Homer can do his!
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Q&A
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BACKUP
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From Basic IPTV To Hyperconnected Video
Hyperconnected Video
Second Gen IPTV
First Gen IPTV
Broadcast
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VoD, DVR
Applications
Carrier VoIP and Application Services
According to Dell’Oro Group , Nortel is the worldwide leader in carrier
VoIP and has maintained that position since 2002. Nortel has shipped
more than 115 million carrier IP voice and multimedia ports to over 350
carriers globally. Nortel provides VoIP solutions to two thirds of IDC's
worldwide listing of top 20 carriers (by revenue).
Nortel's CM 9520 interworks with Nortel's DMS, Communication
Server 1500, Communication Server 2000 and Adaptive Application
Engine, which are currently being used worldwide. The CM 9520 can
also interface with third party softswitches and SIP application servers,
giving MSOs and carriers a wide range of deployment options. The CM
9520 employs web-friendly client interfaces and resource-efficient
adaptors enabling easy integration to a variety of different middleware
systems, set-top-boxes (STBs), and other consumer electronics (CE)
devices.
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Nortel IPTV Solutions
Nortel's IPTV solution supports the
delivery of today's most wanted video
services while establishing a path for
future next-generation applications.
Service providers are able to deploy a
secure, reliable, and scalable IPTV
infrastructure to deliver the entertainment
and communications services that
consumers value.
Nortel IPTV solutions are based on:
A video architecture that can enable IPTV
services and new video applications, such
as blended communications, using a
Service-Oriented Architecture (SOA)
and open interfaces, while leveraging the
voice infrastructure to operate in pre-IMS
and IMS-based deployments
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What is Agile
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Beginning with the Agile Manifesto…
Official definition from the Agile Manifesto lives here: www.agilemanifesto.org
"We are uncovering better ways of developing software by doing it and helping
others do it. Through this work we have come to value:
• Individuals and interactions over processes and tools
• Working software over comprehensive documentation
• Customer collaboration over contract negotiation
• Responding to change over following a plan
“That is, while there is value in the items on the right,
we value items on the left more."
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Waterfall
Do we really
understand the
requirements upfront?
Churn impacts quality
and timeliness
Do we really
understand
where we are?
Agile
Frequent customer
input and feedback
leads us where we need
to go
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Discovery and
Customer Input
From each Sprint
Why Agile?
- speaks directly to the bottom line
• Predictability …Easier to manage project scope, predict TTM, fewer
‘big late and bad’
• Shorter iterations, Continuous Integration, Continuous Feedback
• Customer Appeal …Clear measure of progress
• Story based requirements, More opportunity for customer involvement
to suggest feedback and innovation
• Quality …Done-done at the end of each Sprint
• Tests match the actual usage, less to test per iteration, clear ownership
• Maintainability …Clear business requirements and incentive to keep
design simple
• Prioritized list, constant integration, more cycles to eliminate potential
problems
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Nortel Consumer Applications Provide Convenient Communications
Anywhere - Even from Your Living Room Couch
Targeted at both Multi-Service Operators (MSO) and broadband service providers, Nortel's CM 9520 provides consumers with
enhanced options such as pop-up notifications that identify incoming calls by name and phone number on their TV screen.
Using their remote, users can then choose to answer, reject or divert the call to voicemail or to a mobile phone. Consumers can
also access call logs from their TV for incoming and missed calls and can then place a call simply by selecting the entry with
their remote control.
In addition, Nortel's CM 9520 enables consumers to send and receive text messages and pictures on their TV, allowing them to
interact with friends and family who are using mobile phones. The CM 9520 also allows broadband-only operators to deliver the
same communications functionality on a personal computer (PC) using a PC-centric version of the software application.
"Nortel's converged communication and entertainment application allows service providers to create a more convenient and
personalized user experience for their subscribers with benefits like caller ID, call logs and text or picture messages from their
TV's," said Samih Elhage, president, Carrier VoIP and Application Solutions, Nortel. "Enabling service providers to enhance
their consumer's entertainment experience with communications is just the beginning of our growing portfolio of VoIP and
applications. We are focused on creating converged applications that will continue to help operators retain customers, increase
revenue through new service offerings and stay competitive in a tough market."
Nortel's CM 9520 interworks with Nortel's DMS, Communication Server 1500 , Communication Server 2000 , and Adaptive
Application Engine , which are currently being used by more than 340 carriers worldwide. The CM 9520 can also interface with
third party softswitches and SIP application servers, giving MSOs and carriers a wide range of deployment options. The CM
9520 employs web-friendly client interfaces and resource-efficient adaptors enabling easy integration to a variety of different
middleware systems, set-top-boxes (STBs), and other consumer electronics (CE) devices.
Nortel's CM 9520 is in trials with major service providers and has been selected by operators in North America including Buggs
Island Telephone Cooperative ** in Virginia, Grafton Telephone ** in Illinois, Spruce Knob Seneca Rocks Telephone ** in West
Virginia and SwifTel ** in South Dakota.
According to Dell'Oro Group **, Nortel is the worldwide leader in carrier VoIP and has maintained that position for the last eight
consecutive years (2002-2009). Nortel has shipped more than 100 million carrier IP voice and multimedia ports to over 340
carriers globally. Nortel provides VoIP solutions to two thirds of IDC's worldwide listing of top 20 carriers (by revenue).
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