Understanding Value - Pennsylvania Auctioneers Association

Transcription

Understanding Value - Pennsylvania Auctioneers Association
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Celebrating Our 61st Year in 2009
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Spring 2009
Official Publication of the Pennsylvania Auctioneers Association
IN THIS ISSUE...
Feature Articles
Understanding Value – FC
Insuring Auction Items – FC
PAA News
Pages 7 - 20
2009 PAA
Conference
Pages 22 - 27
Auction Industry
News
Pages 28 - 31
Business
Operations
Pages 31 - 33
Technology News
Page 34
Have a Great Year!
T
hank you for your
membership in the PAA
and dedication to your
professional association. Your
participation and support is
appreciated. Please mention
our name to auctioneer
friends who might be
interested in membership.
We wish you a prosperous
2009!
Understanding Value
Values are constantly changing in the world of antiques and collectibles,
but what does “value” really mean? Value is an imprecise term that can
mean different things to different people, especially in today’s changing
marketplace. Read on to find out how a prominent Pennsylvania auctioneer
looks at this important issue.
What’s it Really Worth?
by Michael Ivankovich, Home Downsizing Consultant
“What type of Value are you looking for
when you sell your Personal Property?” I
have seen many confused looks when I first
ask this question. “I just want to know what
my things are worth” is the most common
response.
“Value”
is
perhaps
the
most
misunderstood word in the entire Home
Downsizing process. What is something truly
worth? The word “Value” will mean different
things to different people. Sellers want to sell
their Personal
Property
for
as much as
possible, while
buyers want to
pay as little as
possible. Both
parties can look
at the same item
and have different perceptions of value.
– continued, page 4
Who Insures Auction Items for Sale?
Who Insures Auction Items for Sale?
You’ve booked a terrific estate sale at
a grand old Victorian-style house filled
with rare antiques. The previous owner
died several months ago, and the executrix
is anxious to wrap up last minute details
regarding the estate.
The auction is set for Friday, but on
Thursday you receive a phone call from the
executrix. A fire of unknown origin broke
out at the house on Wednesday destroying
everything.
The executrix then asks you about
your auctioneer’s insurance policy. She
had cancelled the homeowner’s insurance
policy after the owner passed away. Will
your auctioneer’s insurance policy cover the
damages to the estate?
Greg Magnus, producer at E. R.
Munro and Company, recommends when a
contract to conduct an auction is signed that
auctioneers ask their clients for a certificate
of insurance. This certificate is obtained
from the insurance agent who holds the
– continued, page 7
ALSO IN THIS ISSUE...
Our Advertisers
Official Publication of the Pennsylvania Auctioneers Association
Bill Anderson, Sr.
President
Robert A. Ensminger
Treasurer
Jeanie M. Crowl
Administrator, Editor
Our Sponsors
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AntiqueWeek
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Bronze
1-800-THE-SIGN
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Antiques & Auction News
Harry H. Bachman, Auctioneer
Chuck’s Auction, Jim & Linda Lewis
Farm and Dairy
Tom Hall Auctions
Hostetter Auctioneers
Hunyady Auction Company
Lancaster Farming News
Mathies & Sons, Inc.
Northwest Chapter
Nevin B. Rentzel, Auctioneer
Rittenhouse Auction Co.
Southeast Chapter, PAA
Jim Young Auctioneer
Contributor
Clayton Auctions
Olen R. Knecht Auctions
Lesh Auction Co.
Roan, Inc.
Shamrock Auction Service
NEXT DEADLINE:
SEPTEMBER 15, 2009
The Keystone Auctioneer is published for members of the
Pennsylvania Auctioneers Association, the association
of professional auctioneers in the Commonwealth of
Pennsylvania. Members concerned with the development,
promotion and advancement of the auction profession can
publicize news events, unique auctions, or editorials by
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searches, and member input.
2 - Spring 2009 • www.paauctioneers.org
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www.paauctioneers.org
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1-800-577-6801 • The Keystone Auctioneer - 3
FEATURE
Understanding Value
continued from page 1
Fair Market Value: Fair Market
Value is the term that most people
think of when they consider what their
items are worth. Internal
Revenue
Regulation
1.170A-1(c)(2), defines
Fair Market Value for
donation purposes as:
The price at which the property
would change hands between a
willing buyer and a willing seller,
neither being under any compulsion
to buy or sell and both having
reasonable knowledge of the facts.
Treasury Estate Tax Regulation
20.2031-1(b) furthers defines Fair
Market Value as:
The price at which the property would
change hands between a willing
buyer and a willing seller, neither
being under any compulsion to buy
or to sell and both having reasonable
knowledge of relevant facts. The
fair market value of a particular
item of property includable in the
decedent’s gross estate is not to be
determined by a forced sale price.
Nor is the fair market value of an
item of property to be determined by
the sale price of the item in a market
other than that in which such item
is most commonly sold to the public,
taking into account the location of
the item wherever appropriate.
Therefore, Fair Market Value is
a hypothetical number and not a fact,
and it assumes that items are not
sold, but rather that ownership in the
item is retained. Fair Market Value is
most commonly used to determine a
decedent’s gross estate tax on items
that are not sold upon the decedent’s
death but rather are bequeathed to
the decedent’s heirs. (Property that is
actually sold will be taxed based upon
the actual sale price). Fair Market
Value is also the form of value used to
substantiate tax deductions for noncash charitable contributions (e.g.,
donating a piece of art to a museum).
Market Value: Market Value is
similar to Fair Market Value in certain
4 - Spring 2009 • www.paauctioneers.org
ways but different in other ways.
Whereas Fair Market Value is more of
an IRS definition of value, Market Value
represents more of an appraisal-related
definition of value. One definition of
Market Value would be as follows:
Market Value means the most
probable price which a property
should bring in a competitive and
open market under all conditions
requisite to a fair sale price, the buyer
and seller each acting prudently
and knowledgeably, and assuming
the price is not affected by undue
stimulus. Implicit in this definition
is the consummation of a sale as of
a specified date and passing of title
from seller to buyer under conditions
whereby:
1) Buyer & Seller are typically
motivated;
2) Both parties are well informed or
well advised and acting in what they
consider their own best interests;
3) A reasonable time is allowed for
exposure in the open market;
4) Payment is made in US dollars or
the equivalent;
5) The price represents the normal
consideration for the property sold
unaffected by special or creative
financing or sales concessions
granted by anyone associated with
the sale.
Note here that Fair Market Value
assumes that title is not transferred,
while Market Value assumes that title is
transferred.
While Fair Market Value and Market
Value are often good barometers for
value, they can often be unrealistic
value objectives on many items in the
real world. These values can point you
in the right direction and can help you
to understand whether your item is
“Common-Unusual-Rare” or “GoodBetter-Best.” But remember that both
are theoretical numbers, not facts.
• They consider a longer exposure
time prior to sale, something that
may not be applicable to your
personal situation.
They may force you to accept higher
carrying costs, something that may
not be applicable to your personal
situation.
• They may force you to incur higher
selling costs, something that may
not be applicable to your personal
situation.
• There is no guarantee that your
item(s) will sell for Fair Market
Value or Market Value within your
allotted time frame.
Value, Cost & Price
Let’s continue our discussion with
three very commonly used terms that
relate to value: Value, Cost and Price.
Don’t they basically mean the same
thing? Absolutely not. Each term has
its own meaning and its own definition
in the discussion on value.
• Value: It’s a difficult term to define
because it is not a fact, but rather
a theoretical term, or an “Opinion
of Worth,” if you will. Value is a
measure of worth on the future
benefits anticipated to accrue
because of ownership of a piece of
property.
• Price: This is the amount of money
the seller is asking for a piece of
property. Price is a fact. It is what
someone is asking for something at
a specific point in time. It has no
real bearing on what an item will
eventually sell for. And price can
fluctuate and change at the seller’s
discretion.
• Cost: Cost is what a buyer has
actually paid for a piece of property.
This is not an opinion of value. It,
too, is fact. Cost represents what
someone has paid for something at
a specific point in time.
So, you can take
the exact same piece
of Personal Property,
and its “Value,”, “Price” and “Cost” will
most likely be three different numbers.
Market Types
Value can also be determined by
the market in which an item is sold. In
the world of Personal Property, there
are four distinct markets, and the value
•
– continued, page 6
1-800-577-6801 • The Keystone Auctioneer - 5
FEATURE
Understanding Value
continued from page 4
for any given item will vary, depending
upon which market the item is being
sold in.
• Retail Market: A Retail Market is
the market where items are sold at
“Retail,” i.e., to the end consumer.
Examples
of
retail
markets
would include Antique Shops,
Art Galleries, Jewelry Stores,
Department Stores, Consignment
Shops, and other types of retail
establishments. Sometimes eBay,
Amazon and other Internet venues
operate as Retail Markets. Sale
price is usually (but not always)
highest in this market.
• Wholesale Market: A Wholesale
Market is where wholesalers sell to
the trade (i.e., those who purchase
with the intent of re-selling).
Antique Dealers typically pay
“Wholesale” prices when buying
privately from the public, hoping to
re-sell the merchandise at “Retail”
prices, thereby making a “Fair
Profit” for their time, labor and cost
of investment. Sometimes eBay,
Amazon and other Internet venues
operate as Wholesale Markets.
Wholesale Market price is typically
lower than in the retail market.
• Orderly Liquidation Market: An
Orderly Liquidation Market is
a market in which property is
regularly sold in an orderly and
advertised fashion but for which
nominal time constraints apply.
For example, there is reasonable
exposure time (but not a prolonged
exposure time) before the goods
are ultimately sold. Final sale price
can vary considerably in this market
and can at times be higher than in
the retail market. Public Auctions
are a good example of Orderly
Liquidation Markets.
• Forced Liquidation Market:
A
Forced Liquidation Market is a
market where property is sold
quickly, within a very restricted
exposure time frame, and typically
without regard to whether it is
the “most appropriate” market for
6 - Spring 2009 • www.paauctioneers.org
what is being sold. Tax Foreclosure
Sales, Bankruptcy Sales, or Storage
Locker Auctions are all examples of
Forced Liquidation Markets. Sale
price is typically the lowest in this
market.
Primary and Secondary Markets
Another concept you need to
understand when considering the value
of Personal Property is whether it is
being sold in the “Primary Market” or
“Secondary Market.”
A Primary Market is a market
in which new items are still being
created by the manufacturer and are
available for sale for the first time.
Computers, appliances and furniture
are good examples of items being sold
in a Primary Market. Hummel figurines
purchased directly from Goebel, or
Byer’s Choice figures purchased directly
from Byer’s Choice, or original artwork
purchased directly from the artist, or a
gallery representing the artist, are also
examples of Primary Market items.
Some characteristics of Primary
Market merchandise are:
• Brand new and never-used
condition;
• Original packaging with original
paperwork and instructions;
• Guarantee
and/or
warranty
applies;
• You have the right to return it if not
100% satisfied;
• In perfect condition. And if not
perfect, it can be returned to the
retailer or manufacturer for a
refund or exchange;
• Financing may even be available.
A Secondary Market is a market in
which items that are still being created
by the manufacturer are being resold to
subsequent owners in another market.
Examples would be contemporary
appliances and electronic items being
resold via classified ad on CraigsList,
or Hummel or Byer’s Choice figurines
being resold at Public Auction.
Some characteristics of Secondary
Market merchandise are:
• Used condition; sometimes
perfect and sometimes not;
•
•
•
Probably no original packaging,
paperwork or instructions;
Sold “As-Is” without guarantee
or warranty;
Cannot return if imperfect or
not in running order.
Obviously, buyers will value
merchandise bought in a Primary
Market higher than merchandise bought
through a Secondary Market. And this is
an extremely important point for those
who are downsizing to understand:
Almost all of your merchandise will be
sold in some form of Secondary Market,
and your merchandise will generally
only bring a small percentage of what a
brand new version would bring today.
HOME DOWNSIZING TIP: Much of
your excess Personal Property will be
sold in some form of Secondary Market,
and more often than not it will sell for
far less than what a brand new version
would cost today. Be prepared for this.
Auctioneers – tell your prospective
clients this as well.
(Editor’s note: This column on value and downsizing
will be continued in the Fall 2009 PAA Magazine and
will include Appraisal Values, Insurance Appraisals,
Salvage and Scrap Value, Miscellaneous Forms of
Value, and Home Downsizing Tips.)
This column on “Value” was taken from Michael
Ivankovich’s latest book “Home Downsizing in
Four Easy Steps.” This book focuses upon how
individuals who are downsizing their homes in
today’s market can sell their excess Antiques,
Collectibles and Personal Property for the greatest
amount of cash, with the least amount of work, in
the shortest amount of time. For further details on
how to order this book, or to schedule a Michael
Ivankovich “Cashing-In On Home Downsizing”
Workshop, you can call (215)-345-6094, or
visit: www.HomeDownsizingConsultants.com.
FEATURE
Who Insures Auction Items for Sale?
continued from page 1
homeowner’s policy on the estate and
won’t be issued unless the insurance
is paid for and current. The time to
inquire about and confirm insurance
coverage is well before the auction,
not when your client’s attorney calls
you to see who is going to pay for the
fire, theft and wind storm or water
damage.
While our example is an auction of personal household
property, the same advice holds true for other types of
auctions such as farm equipment or the assets (contents and
buildings) of a closed business.
If your client doesn’t have insurance on the property or
they have no idea if there is insurance on the property, refer
to your contract with the client.
“The contract should have a hold harmless clause
which states that the auctioneer will not be responsible for
any damage to the property he is selling,” said Magnus.
“However, hold harmless agreements are not always held
up by the court system, but it’s definitely better to have the
agreement than not.”
Magnus added that insuring the property of others in
the care, custody and control of the auctioneer is available
through consignment coverage, included in the auctioneer’s
insurance policy from E. R. Munro and Company.
“We recommend that the owner of the property have his
or her own insurance, but if not, we can provide coverage for
the auctioneer,” said Magnus.
Auctioneers can use the consignment coverage within
their policy as a great selling point to their clients.
“We can set and adjust the limits on the consignment,
based on the value of the property,” Magnus noted. “And
this coverage also includes property that’s being held in the
auctioneer’s storage facility.”
“But I am bonded!” is not an option. If there is a claim
under your auctioneer bond, you must reimburse the bonding
company in full. With insurance, your insurance company
steps in and pays the claim, saving you the time, effort and
expense.
(Editor’s note: The auctioneer insurance policy through E. R. Munro and
Company starts at $575 per year. Call Greg Magnus toll free at E. R. Munro and
Company, Pittsburgh, at 877-376-8676 (877ERMUNRO), Ext. 157, or E-mail
him at [email protected].)
PAA IN THE NEWS
Anderson emphasizes professional association
membership more important than ever
by Bill Anderson, Sr., PAA President
The
times
and the economy are
rough now, but this
climate also creates
new
challenges
and
opportunities.
Bankruptcies are at
the highest they have
Bill Anderson, Sr. ever been with all
types of businesses
failing. Older folks are retiring to care
facilities. Homes are being foreclosed.
People are in dire need of help. Are you
better off today than a year ago? Try
to find the answers of being successful,
and go after the opportunities that
today’s conditions might bring to us.
PAA is one of the best values in
the business, from our mentoring and
impressing on non-members a way to
share ideals and goals. Our members
are among the most successful in our
industry. The information we share
a chapter meetings and our annual
conference seminars make us the ‘Best
of the Best.’
We can help our industry grow. Sell
our benefits, our ideas and our ideals.
Help us to grow. We would like to hear
from all interests … the young, the old,
the new, and the seasoned auctioneers.
We would like to hear from all special
areas so we can give our membership a
valuable way to succeed.
Let each and every one of us try to
get one new member this year. We can
help our industry grow. A goal for all
of us is to support and encourage an
auctioneer to become a PAA member.
May we have the best year of all.
Bill Anderson, Sr.
2009 PAA President
1-800-577-6801 • The Keystone Auctioneer - 7
All in, All done?
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an ad in
AntiqueWeek
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• The most read, weekly antiques &
collectibles newspaper in the US
• The tightest deadlines: when you just
have to get that last-minute ad in
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• AntiqueWeek now offers each full
edition online for subscribers.
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eyes, daily!
We guarantee our results, period.
AntiqueWeek
®
800-876-5133
www.antiqueweek.com
PO BOX 90 • KNIGHTSTOWN IN 46148
8 - Spring 2009 • www.paauctioneers.org
PAA IN THE NEWS
2009 PAA Executive Committee
PRESIDENT
Bill Anderson, Sr.
Bill Anderson & Associates Auctioneers
PO Box 107
Harrison City, PA 15636
(724) 327-3344; (800) 923-6727
(412) 389-1622 cell
(724) 327-3344 fax
[email protected]
TREASURER
Robert A. Ensminger, GPPA, CRREA
Ensminger Auctioneers
3557 Elmerton Ave.
Harrisburg, PA 17109-1132
(717) 652-4111
(717) 877-7350 cell
(717) 835-0638 fax
[email protected]
PRESIDENT-ELECT
Gerald A. Rader
PO Box 877
Skippack, PA 19474
(610) 584-8058
(610) 584-3118 business
(610) 613-2766 cell
(610) 584-7272 fax
[email protected]
PAST PRESIDENT
Daniel A. Trace
Trace Auction Service
13348 Calvin St.
Meadville, PA 16335
(814) 336-4160
(814) 671-1005 cell
(814) 336-3940 fax
[email protected]
VICE PRESIDENT
Kenneth A. Hansell Jr., CAI
923 Kulp Road
Perkiomenville, PA 18074
(267) 640-2201
[email protected]
ADMINISTRATOR, MAGAZINE EDITOR
Jeanie M. Crowl
Pennsylvania Auctioneers Association
PO Box 299, 128 Turkey Hill Rd.
Elysburg, PA 17824
800-577-6801
(570) 850-1405 cell
(570) 672-9618 fax
Southeast Chapter
Katherine “Sparky” James, CAI
Dingman & James Auction Co.
59 Spruce St.
Ephrata, PA 17522
(717) 733-1289
(609) 443-0652 fax
(609) 820-8852 cell
[email protected]
SouthwestChapter, James A. Clayton
Clayton Auctions
130 Kennel Rd.
Waynesburg, PA 15370
(724) 627-8364
(724) 852-1661 fax
(724) 747-9369 cell
[email protected]
2009 PAA State Directors
Central Chapter
Phil Grosh, CAI, BAS
Jennings Auction Group
15 Hykes Mill Road
York Haven, PA 17370
(717) 268-0020
(717) 266-2614 fax
(717) 574-3417 cell
[email protected]
Lehigh Valley Society
Lon M. Clemmer, CAI, CES, GPPA
Sanford Alderfer Auction Co.
501 Fairgrounds Rd.
Hatfield, PA 19440
(215) 393-3008
(215) 368-9055 fax
(267) 446-8351 cell
[email protected]
Northeast Chapter
Mike Weaver
Michael P. Weaver Auction Service
17696 Russell Road
Allenwood, PA 17810
(570) 538-2227 phone, fax
(570) 713-5199 cell
[email protected]
Northwest Chapter
Roger J. Roae
Roae Auctioneers
4232 Amherst Road
Erie, PA 16506
(814) 835-0505
(814) 454-0442 fax
(814) 392-2556 cell
[email protected]
The 2009 PAA Board of Directors held its first meeting of the year at Kevin
Smith’s Auction Facility in Allentown, PA. Several executive officers,
including, l. to r., PAA President Bill Anderson, Sr., Administrator Jeanie
Crowl (under the swordfish), PAA President-Elect Gerald Rader, and PAA
Vice President Ken Hansell, Jr., pitched in to assemble board materials.
Holding our quarterly board meetings at PAA members’ auction facilities
and homes, rather than at a hotel, is one attempt the PAA is pursuing to
curb spending this year.
1-800-577-6801 • The Keystone Auctioneer - 9
PAA IN THE NEWS
Northwest Chapter’s 33rd Annual
Spring Seminar and Auction Is Another
Successful and Educational Event
The Northwest Chapter of the
Pennsylvania Auctioneers Association held
its 33rd Annual Spring Seminar and Auction
recently. Over 300 people attended the
auction which was held at Christopher’s
Banquet Hall, Greenville, PA.
Jeff Pennington was the auction
chairman this year. Two auctions were held.
On Friday evening, February 8, a coin auction
was conducted and on Saturday, February
9, an auction of antiques, collectibles and
Amish handcrafted furniture. A large crowd
enjoyed and bid on a wide variety of items.
Many of the items had been donated
for the proceeds to be given to Shriner’s
Children’s Hospital in Erie. The local Amish
community sold their delicious donuts, and
they targeted these proceeds for the hospital,
as well. Over $4,000 was raised for the
Shriner’s Children’s Hospital.
Matt Hostetter served as seminar
chairman; this event was held on Sunday,
10 - Spring 2009 • www.paauctioneers.org
February 10, at the Radisson Hotel Sharon,
West Middlesex, PA.
The seminar opened with registration
and continental breakfast. Many interesting
topics were discussed at the seminar:
Fred Toomey, Gun Laws/Unique Guns;
Sherman Hostetter, Real Estate at Auction;
Randy Burdette, Internet Auctions for
Small Auction Companies; and Mike
Calvert, Managing E-Mail and Telephone
Lists, including Can Spam Act and Do Not
Call.
The 2009 PAA President, Bill
Anderson, Sr., attended and spoke at the
noon luncheon. Everyone enjoyed the
informative programs.
Newspaper advertising donated by
local newspapers was sold at an auction at
the noon luncheon.
Certificates with credits were issued to
all attendees.
Rocco Scores Big
with Engine
Dynamometer
— reprinted from Farm and Dairy,
Salem, OH
Rocco’s Auctions and Appraisals
of McKean, Pa., held an auction Feb.
21 in Erie, PA, with 143 registered
bidders.
The highest-selling item was a
Super Flo engine dynamometer for
$31,000.
Other top sellers included a Super
Flo chassis dyno for $9,500; a Matco
tool box for $3,200 and a 10-hp air
compressor for $3,100.
One item that brought in more than
expected was a 2006 Roadmaster trailer
which sold for $2,300.
Tim Rocco is a PA-licensed
auctioneer, PAA member and was
named bid calling champion in 2006.
PAA IN THE NEWS
2009 PAA Committees
•
•
•
•
•
•
udit – Karen Patterson, chair; Chapter secretaries,
A
members – Edie Lesh, Carlene Weaver, Audrey
Andersen, Kim Hemingway, Linda Lunt
Budget/Finance – Dan Trace, Bob Ensminger, Wayne
Patterson, Bill Anderson, Sr., Jim Lewis
Bylaws/Constitution – Randy Zufall, Sherman Allen,
Sandy Brittingham
Conference– Gerald Rader, chair; 2009 PAA Board of
Directors and Jeanie Crowl
- Advertising – SW (Jim Clayton)
- Auctioneer of Year – NW (Roger Roae)
-Auctioneer & Rookie Championship – C – (Phil
Grosh)
- Auxiliary Speaker –LV
- Fun Auction – LV (Lon Clemmer)
-Hall of Fame – Past Hall of Fame members; Jim
Lewis, coordinator and secretary
-Rotation (Entertainment, Sergeant-at-arms,
Registration at annual mtg.) – SE (Sparky James)
-Vendors/Sponsors –NE (Mike Weaver)
Education (PAACE )– Charlene Caple, chair – Cindy
Fenton
Grievance – Nevin Rentzel, chair
•
•
•
•
•
•
•
•
istorian, Photography – Ashley Owens, Kevin Smith
H
(2-year term 2009-10)
Legislative – Bob Clinton, chair; Ken Hansell
(Keystone PAC Chair), Dan Trace (PAA PAC
Chair), Phil Wesel, Nevin Rentzel, Joe Herr, Sandy
Brittingham, Bill Anderson, Sr., Gerald Rader, Bob
Ensminger, Sparky James. Ad hoc: Jay Layman and
George Michak
Member Benefits – Phil Grosh, chair
Membership – Ken Hansell, chair
Nominating – Dan Trace, chair; Harry Bachman,
Blaine Rentzel, Jerry Burke, Bob Clinton, Jim Clayton
PAC – Dan Trace, chair; Tom Saylor, treasurer
C – Tom Saylor, Ashley Owens (2 votes)
LV – Len Walter
NE – Bob Vanatta
NW – Dan Trace
SE – Phil Wesel
SW – Tom Gazvoda
Ad Hoc – Bill Anderson, Sr., Jay Layman
Promotion/Publications/Magazine – Ken Hansell,
chair; 6 chapter secretaries
Technology – Mike Calvert, chair; Sue Ivankovich, Kim
Hemingway, Matt Hostetter, Skip Dreibelbis
Legislative Update
by Jay Layman, Capital Associates, Inc.
The big story in Harrisburg is the same one as in every other
state capitol and in Washington, DC – what do you do to stimulate the economy and what are the consequences of lack of revenues on government budgets? As this article is being written,
the PA General Assembly is finishing its budget hearings on the
Governor’s Budget Proposal for 2009-2010.
The budget hearings have been lively as legislators from
both parties question the proposal and its recommendations
for budget cuts. In the midst of those hearings, the Federal
government approved the historic reinvestment legislation and it
continues to suggest other major programs to get the economy
moving. At the moment the state’s revenues continue to
deteriorate with an estimated current budget shortfall of at least
$2.3 billion and possibly more for 2009-2010. The best way to
follow this ever changing story is through news media outlets
because Federal stimulus monies are now backfilling some of the
previously announced budget cuts.
At least with respect to the PA State Board of Auctioneer
Examiners and its activities, these budget issues do not appear
to be a factor in its operations. However, at the request of
now Past President Dan Trace, I contacted Commissioner
Basil Merenda of the Bureau of Professional and Occupational
Affairs in the Department of State to offer the PAA’s assistance
in further implementing Senate Bill 908 (now Act 89 of 2008).
Commissioner Merenda appreciated the offer but stated that
everything was progressing smoothly and further discussions
were unnecessary at this time. He reiterated his
favorable comments about the stakeholder process
for Act 89 and the strong support provided by the
PAA.
Legislation of interest to the PAA is limited
at this time given the fact that the legislature
reconvened in early January for the start of the
Jay A. Layman
next 23-month session. However, Representative
Neal Goodman (Democrat – Schuylkill County) introduced
House Bill 299 which provides for additional subpoena powers
for licensing board activities and increases civil penalties and
fines imposed by various boards, including the State Board of
Auctioneer Examiners. Similar legislation was circulating last
session but did not receive final action. Under this proposal,
fines and penalties could be increased to $10,000 per violation
and costs of the proceedings could be assessed upon the
violators, excluding legal fees. Representative Mike Sturla is one
of the co-sponsors of the bill. On March 10, 2009, the House
Professional Licensure Committee held a meeting to consider
the bill. We will be monitoring the progress of this legislation.
If HB 299 is adopted, any provisions of the Auction Law that are
inconsistent with it would be repealed.
As a follow-up to last year’s successful legislative effort to
pass Senate Bill 908, we will continue outreach to legislators
extending our appreciation for their support and informing them
of the progress of the act’s implementation.
1-800-577-6801 • The Keystone Auctioneer - 11
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PAA IN THE NEWS
2009 PAA Chapter Officers
CENTRAL CHAPTER
President
Charlene A. Caple, 213 Broadway, #1, Hanover
17331. (717) 632-8494; (717) 521-3018 cell;
[email protected]; www.bidoneandall.com
Vice Pres.
Cindy Fenton, 1635 State Rd., Duncannon
17020. (717) 957-9399; same fax; cindylou@
pa.net; www.cindyfentonauctioneer.net
Sec. Treas.
Edie Lesh, 3540 Newport Rd., Newport
17074. (717) 567-3182; fax (717) 567.7888
[email protected]
Director
Phil Grosh, BAS, CAI, 15 Hykes Mill Rd., York
Haven 17370. (717) 268-0020; fax 266-2614;
[email protected];
www.jenningsauction.com
PAC Treasurer Tom Saylor, 520 Hengst Ct., Hellam 17406.
(717) 846-7153; (717) 880-9989 cell;
[email protected]
PAC Rep.
Tom Saylor
2nd PAC Rep.
Ashley Owens, 5552 Board Rd., Mount Wolf
17347. (717) 266-5410; (717) 600-5550 cell;
[email protected]
LEHIGH VALLEY SOCIETY
President
Bill Howze, AARE, CAI, CES, GPPA, 1404
Friedensburg Rd., Reading 19606. (610) 370-2879;
(610) 763-5959 cell; [email protected];
www.auctionhowze.com
Vice Pres.
Arn B. Malmberg, PO Box 404, Bally 19503.
(610) 845-2594
Sec. Treas.
Kim Hemingway, GG, 816 Layfield Rd.,
Perkiomenville 18074. (215) 541-4025;
[email protected]
Director
Lon M. Clemmer, CAI, CES, GPPA, Sanford
Alderfer Companies, 501 Fairgrounds Rd., Hatfield 19440. (215) 393-3008; (215) 3689055 fax; (267) 446-8351 cell;
[email protected];
www.alderferauction.com
Alt. DirectorKevin Smith, 1901 S. 12th St., Allentown 18103.
(610) 797-1770; (215) 421-7431 cell; (610)
797-1770 fax. [email protected];
www.kdsmithauctions.com
PAC Rep
Len Walter, AARE CAI, GRI, Tranzon Alderfer, 2705
Clemens Rd., Ste. 1, Hatfield 19440. (800) 5778845; (215) 799-0766 fax; (267) 446-8352 cell;
[email protected]; www.alderfertranzon.com
NORTHEAST CHAPTER
President
Dennis Hassinger, 1276 Kissimmee Rd.,
Middleburg 17842. (717) 837-3159
Vice Pres.
William G. Wolfe, 383 Four Bells Church Rd.,
Mifflinburg 17844. (570) 922-4118
Sec. Treas. Carlene Weaver, see below; weaverauctions@
chilitech.net
Director
Mike Weaver, 17696 Russell Rd., Allenwood 17810.
(570) 538-2227; (570) 713-5199 cell; (570) 538-2227
fax; [email protected]
Alt. Director
Scott Younkin, CAGA PRI, Scott Younkin
& Associates, PO Box 69, Linden 17744.
(570) 323-9011; (570) 326-7040 fax;
[email protected];
www.younkinauction.com
PAC Rep.
Robert E. Vanatta, Col. Bob’s Auction Service,
4514 New Columbia Rd., New Columbia
17856. (570) 568-5553; (570) 490-4699 cell;
[email protected]
NORTHWEST CHAPTER
President
Matt Hostetter, CES, Hostetter Auctioneers, 903
Constitution Blvd., Beaver Falls 15010. (724)
847-1887; (724) 847-3499 fax; (724) 462-5547
cell; [email protected];
www.hostatterauctioneers.com
Vice Pres.
Anthony Nero, CAGA, Nero Auction Service,
12875 Union Rd., Waterford 16441. (814) 7966301; (814) 323-6062 cell;
[email protected]
Sec. Treas.
Karen Patterson, Patterson Auction, 452 Auction
Ln., New Castle 16101. (724) 654-7933; same
fax; (724) 730-6125 cell;
[email protected];
www.pattersonauction.com
Director
Roger Roae, Roae Auctioneers, 4232 Amherst
Rd., Erie 16506. (814) 835-0505; (814) 4540442 fax; (814) 392-2556 cell;
[email protected]
Alt. Director
Wayne Patterson (see above). (724) 730-6125
cell; [email protected]
PAC Rep.
Dan Trace, Trace Auction Service, 13348 Calvin
St., Meadville 16335. (814) 336-4160; (814)
740-9174 fax; (814) 671-1005 cell;
[email protected]; www.traceauctions.com
SOUTHEAST CHAPTER
President
Eric Lefever, 404 Stanton Rd., Quarryville 17566.
(717) 786-6161; (717) 989-5110 cell; (717)
786-9005 fax; [email protected];
www.lhauctions.com
Vice Pres.
Patrick Morgan, 208 Locust St., New Holland
17557. (717) 354-6939; (717) 278-9202 cell;
(717) 354-0190 fax; [email protected]
Sec. Treas.
Audrey Weaver Andersen, CAI, 1647 N. Reading
Rd., Stevens 17578-9305. (717) 336-4825;
(717) 979-1280 cell; (717) 336-7125 fax;
[email protected]
Director
Katherine ‘Sparky’ James, CAI, 59 Spruce St.,
Ephrata 17522. (717) 733-1289; (609) 820-8852
cell; (609) 443-0652 fax; [email protected];
www.dingmanjamesauctions.com
PAC Rep.
Phil Wesel, 112 Ridgewood Circle, Downingtown
19335. (610) 873-0605; (610) 202-7872 cell;
[email protected]; www.auctioneere.com
SOUTHWEST CHAPTER
President
Bill Anderson, Jr., PO 107, Harrison City 15636
(724) 327-3344; (724) 331-6773 cell; fax (724)
744-4100; [email protected];
www.billandersonauctioneer.com
Vice Pres.
Tom Gazvoda, 1969 St. Rd. 980, Canonsburg
15317. (724) 745-4537; (317) 459-8811 cell;
[email protected]
Sec. Treas.
Linda Lunt, 1156 Willowbrook Rd., Belle Vernon
15012. (724) 872-7431; (724) 331-2561 cell;
(724) 872-1018 fax; [email protected]
Director
Jim Clayton, 130 Kennel Rd., Waynesburg 15370.
(724) 627-8364; (724) 747-9369 cell; (724)
852-1661 fax; [email protected]
PAC Rep.
Tom Gazvoda (see above)
1-800-577-6801 • The Keystone Auctioneer - 13
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14 - Spring 2009 • www.paauctioneers.org
www.FarmAndDairy.com
We know your audience…
PAA IN THE NEWS
2009 PAA
Auxiliary
Officers of the auxiliary for 2009
are Edie Lesh, president; Joann
Slosberg, vice president; and Linda
Lewis, secretary-treasurer. Chapter
representatives are Stella Ensminger
(Central), Joann Slosberg (Lehigh
Valley), Gail Burke (Northeast),
Connie Trace (Northwest), Nancy
Zelmore (Southwest).
Auctioneers, spouses, auction
personnel, if you would like to become
a member, please sign up and join
us! Dues are $5 per year. Why not
include them every year in your PAA
membership when he/she renews?
Please complete the application and
send to Linda Lewis at the address
below.
2009 PAA Auxiliary Membership List
Central Chapter
1. Sandy Bachman
2. Charlene Caple
3. Stella Ensminger
4. Edie Lesh
5. Linda Miller
6. Traci Rentzel
7. Nevin Rentzel
8. Debra Toomey
9. Paulette Toomey
10. Regina Walker
11. Kay Wehrly
12. Scott Wehrly
Lehigh Valley Society
13. Judy Moyer
14. Joyce Ruth
15. Joann Slosberg
16. Pat Zettlemoyer
17. Jill Frey
18. Donna Basen
Northeast Chapter
19. Gale Burke
20. Jerry Burke
21. Theresa Burke-
Dudock
22. Virginia Hock
23. M. Drene Jones
24. Gordon Kinzinger
25. Fay Knecht
26. Linda Lewis
27. Jim Lewis
28. Ruth Pennay
29. JoAnna Vanatta
30. Carol Visscher
31. James C. Young
32. Carol Young
33. Michelle Younkin
34. Scott Younkin
Northwest Chapter
35. Carol Baker
36. Pat Evans
37. Carolyn Huff
38. Karen King
39. Gary King
40. Karen Patterson
41. Wayne Patterson
42. Bob Reimold
43. Connie Trace
44. Charles Ludwig
45. Sandy Calvert
Southwest Chapter
46. Leonora Anderson
47. Cathy Mel
48. Sheila Charnego
49. Robin Evans
50. Mark Ferry
51. Joan Rittenhouse
52. Mike Charnego
53. Karen Behm
54. Rebecca Betton
55. Katherine Gazvoda
56. Johnathon Gazvoda
57. Randy Betton
58. Sandy Brittingham
59. Jerry Bukovitz
PAA Auxiliary
Renewal 2009
Please complete and return to:
Linda Lewis, Secretary
PAA Auxiliary
557 Wyoming Avenue
Wyoming, PA 18644
Makes checks payable to the
PAA Auxiliary. Thank you!!
Name _________________________
Address _______________________
______________________________
City __________________________
State _______ Zip _____________
Phone ________________________
Fax ___________________________
Cell ___________________________
Email _________________________
Chapter _______________________
Auction Co. ____________________
______________________________
Annual dues are $5 per person
1-800-577-6801 • The Keystone Auctioneer - 15
PAA IN THE NEWS
Convention to chicken manure...how do you figure?
What an odd topic to be discussing,
but this tale needs to be told!
The story starts back in 2003 at
the annual Pennsylvania Auctioneers
Conference
and
Trade Show … in
the hallway, of all
places. That year,
while C. Sherman
Allen was talking
about
selling
chicken
manure
at public auction,
laughs could be heard all over, along
with some clucking.
As I was taking in all the fun and
fellowship in that hallway, I thought to
myself, “That would be neat to do!” As
one of the younger auctioneers in the
crowd, that hallway has been one of
the greatest educational places for all
auctioneers who attend the annual PAA
event. Sherm talked about why he was
selling the manure for Sperry Farms,
the amount of interest in the smelly gold
and the fact he was going to have fun
selling it. This just intrigued me even
further.
For many of us who attend the
conference, we all think, “I wish I
had that kind of resourcefulness or
opportunity to accomplish a goal I
never even dreamed of.” Isn’t that
the reason we go to the conference …
to learn new ways to do business and
learn to be more successful in our own
businesses?
For you folks who miss convention,
I urge you to try to attend, for you will
go home with something that you can
use.
Well on with the story - now we
jump to February 2009 when my wife
Carlene took a call from a farmer
with Cotner Egg Farm, Dean James,
who wanted to schedule a manure
auction. She didn’t
even chuckle (she
heard Sherm in the
hallway, also!). When
I returned home and
Carlene gave me the
note to give Farmer
16 - Spring 2009 • www.paauctioneers.org
James a call back, my mind went back
to 2003 in that hallway and Sherm’s
story. I made the call and now, as they
say, “The rest is history.” I told Dean
James that a manure auction was both
feasible and profitable for the farm
(even though it was never done in this
part of Pennsylvania.), and we set the
date and time for the auction and began
the process.
I do say ‘thanks’ to Sherm for
his guidance as well as all of the PAA
members who are very willing to lend
support to other members. This auction
was the first in our area of this type and
reinforced that an auction is still the
best way to sell items … even manure.
THE MANURE AUCTION WAS A
SUCCESS!
I have three points that need to be
expressed to all of our members:
1. Do not be afraid to try
something out of your comfort
zone. It may or may not
work, but if you do not try you
will never know.
2. Do not be afraid to call other
PAA members for advice
or help – the networking
available among members
is a major benefit of our
membership in the PAA.
3. IMPORTANT - Try not to miss the
annual convention,
for the knowledge
that you obtain both
in the seminars
and that GREAT
HALLWAY is truly
money in the bank.
Again,
my
thanks to my friend
C. Sherm Allen and
all other hallway attendees for great
auction successes.
In Auctioneering,
Mike Weaver
2009 Northeast Chapter Director
The ‘Castle’ Goes Up for Auction
Auctioneers Gordon W. Kinzinger
and John Regan conducted four
auctions recently at Castle Antiques &
Reproductions, Hawley, PA.
Located in an old silk mill with
architectural merit of its own, the
building itself looks like a huge castle,
surrounded by life-size bronze statues
of men and horses.
In its heyday, Castle carried over
16,000 items from Tiffany-style lamps,
mahogany furniture, bronzes, iron toys,
glassware, marble statuary, French
furniture, fine antiques, porcelain, and
many reproduction items.
Included in the auctions were the real
estate and the contents (merchandise,
vehicles, equipment, etc.). The real
estate (a 100,000 sq. ft. building
on 3.72 acres) sold for $1,150,000,
Gordon’s first million dollar property.
The property was under contract to a
realtor, but with the cooperation of the
realtor and the auctioneers, the property
was sold at auction. There were five
active bidders for the real estate, with
a local group of businessmen as high
bidders. The buyers intend to rent
space to businesses.
The contents were sold by Gordon
and John with the able assistance of
Howard Visscher (fellow auctioneer
and PAA member) for approximately
$250,000.
Thanks to the helpful
collaboration of Ralph and Kathy
Lossino (owners) and the auctioneers,
the auctions were very successful
and well attended. G o r d o n
and John would publicly like to thank
the Lossinos for their faith in their
auctioning abilities.
-submitted by Gail Ann Kinzinger
PAA IN THE NEWS
Auctioning of Firearms
(Editor’s note: The following information
appears online in the Feb./March 2009 e-newsletter
of the State Board of Auctioneer Examiners at
http://www.dos.state.pa.us/bpoa/lib/bpoa/20/
auct_board/01_feb-march_09-auct.pdf)
There have been questions concerning
the conditions that require an auctioneer to
have a Federal Firearms License (FFL) and a
state license to sell firearms.
Whether an auctioneer needs to have
a license to sell firearms depends upon the
auctioneer’s possession and control of the
firearms.
Estate Auctions
In estate auctions, the firearms belong to
and are possessed by the owner or the executor
of the estate. The auctioneer is acting as an
agent for the owner or executor by assisting
in the finding of buyers for the firearms. The
estate is considered the seller of the firearms.
Possession and control of the firearms is
maintained by the owner or executor of the
estate at all times. Under these circumstances,
the auctioneer does not meet the definition of
engaging in business as a dealer in firearms.
There are no requirements regarding
the sale of antique firearms. Firearms that are
classified as antiques do not have to be taken
to a licensed dealer and may be handed over
at the estate auction to the purchaser. The same is true for long gun (rifles or
shotguns) sales, as long as: 1) The owner/
executor of the estate is available to turn over
the firearm; 2) The auctioneer did not take
possession of the weapon(s); and 3) The
purchaser is a Pennsylvania resident.
Auctioneers are cautioned to advise the
property owner that even though a background
check is not required for transferring long
guns in this scenario, individuals may not
transfer the long guns to a prohibited person.
n Pennsylvania, the private transfer of
handguns between Pennsylvania residents
must take place at the premises of the licensed
firearm dealer. The owner or executor of
the estate and the purchaser must complete
all necessary forms at the premises of the
licensed firearm dealer. Also, a background
check must be completed for each purchaser.
If the potential purchaser is not a Pennsylvania
resident, the transfer must be coordinated
through a Federal Firearms Licensee (FFL)
in the buyer’s state of residence.
In a situation where an auctioneer is
NOT a licensed firearm dealer, is assisting
an estate to dispose of firearms and the estate
maintains control and possession of the
firearms, the firearms could be sold at a place
other than the estate. However, the owner/
executor of the estate must maintain control
and possession of the firearms at all times.
At any point in this process, if the
owner/executor of the estate is not present,
it is understood that the auctioneer has taken
possession of the firearms. If the auctioneer
takes possession or control of the firearms
at any time, the auctioneer would need to
have both a federal and state license in order
to sell firearms, and the auction would have
to be conducted at the auctioneer’s place of
business, or at a lawful gun show or meet.
Consignment Auctions
In consignment auctions, the auctioneer
has possession and control of the firearms and
generally acts as a dealer in firearms. These
firearms are normally inventoried, evaluated
and tagged for identification. The auctioneer
receives authority to sell firearms when the
individual with the firearms enters into a
consignment agreement with the auctioneer.
The auctioneer now has possession and
control of the firearms, and needs to have a
license to sell them.
– continued, page 28
Maureen Pearson, Consultant
215-402-9045
800-344-1080
[email protected]
°
Health Insurance for individuals, sole proprietors and groups
°
Life Insurance for mortgage protection, family protection,
peace of mind and business continuation
°
Long Term Care Insurance for individuals and groups
°
Disability Insurance at special discounted rates for auctioneers
°
Affordable Dental Insurance
Personalized Service to Pennsylvania Auctioneers
1-800-577-6801 • The Keystone Auctioneer - 17
PAA In Memoriam
Gele L. Derr
Well-known auctioneer had auto repair shop
Gele L. Derr, age 74, of 226 Spring
Garden Ave., Bloomsburg (Fernville),
died peacefully on Feb. 16, 2009.
Born in Fernville on May 4, 1934,
he was a son of the late Eugene A.
“Pinky” and Gertrude L. (Letteer)
Derr. He was a 1952 grad­uate of
Bloomsburg High School. Gele owned
and operated “Derr’s Radiator Repair
& General Auto Repair” in Fernville,
from 1960 to 1979. He was wellknown as an auctioneer in the area for
more than 40 years. He began in the auction business with
his father in 1962. The business known as Derr’s Auction
Service” was taken over by Gele in 1978.
He was a member of the national, state and local auction­
eers associations. He was honored with a Hall of Fame award
from the Northeast Chapter of the PA Auctioneers Associa­tion
in 1999 and a 2001 Auctioneer of the Year Award from the
same group. In 1997, he was honored with the prestigious
Hall of Fame award from the PA Auctioneers Association.
He served as a director of the PAA and president and vice
president of the Northeast PA Auctioneers Association.
For many years, he worked on Ground Security at the
Bloomsburg Fair prior to working on the grandstand security
detail, retiring in 2007.
Gele enjoyed hunting, fishing, camping, and his associa­
tion with “the antique club.”
Surviving are his wife, the former Bertha M. George,
with whom he celebrated his 52nd wedding anniversary on
Sept. 15, 2008, as well as 2 daughters, grandchildren and a
great-grandchild.
This special memorial page is dedicated to
Gele Derr by the grateful members
of the Northeast Chapter of the PAA
for his support, guidance and membership
through the years and for his faithful
service to both the chapter and the PAA
for nearly four decades. Gele never
missed a PAA conference until last
year when his health prevented him from
attending; likewise, he rarely missed
chapter meetings.
The Northeast Chapter would like to
extend its sympathies to his widow
Bert and let the Derr family know that
he will be greatly missed by its members.
Left: Olen Knecht, l.,
presents Gele with the PAA
Hall of Fame award in 1997.
Below: Gele, r., on the block,
during an auction in the ‘80’s.
18 - Spring 2009 • www.paauctioneers.org
PAA In Memoriam
Larry L. Lefever, Sr.
In Loving Memory of Larry L. Lefever, Sr.
One bright sunny day, in the middle of May,
this man stood in my back yard. It started
at nine, as he asked for a dime, and he
auctioned my items away.
As the bids slowly raised, I was very amazed,
how the man could achieve such control. To
get me a dollar, with only one holler, was only
the start of his roll. I watched as he changed
and to my surprise, the next bid he took was a
wink of the eyes. He was careful and clever
not to miss any hand, as he auctioned my
items and then next sold my land.
I watched all day long as he chanted his song,
“Give me one, give me two, give me three,”
trying his best to sell all the rest to make lots
of money for me. He’s a silver tongue
devil who’s beyond belief, how he goes on
for hours without any relief. I just can’t
imagine how he keeps going on hour
upon hour chanting his song.
He got good pay for his hard work that
day which was one that he greatly deserved.
He gave it his best while adding laughter
and jest, ‘cause to face a strange crowd
takes some nerve.
As the sun starts to set and the evening
comes near, all that’s left are the memories
of him … the man with that voice, the man
with that chant --- he was always a pleasure
to hear. Of course you must know, this man never
talks slow, you guessed … he’s an Auctioneer!
--written by Barbara A. Lefever
Larry L. Lefever,
Sr.,
age
57,
of
Quarryville, passed away
at the Lancaster General
Hospital on Wednesday,
January 28, 2009. He
was the husband of
Barbara A. Summers
Lefever, with whom
he celebrated 36 years Jim Lewis, l., shares a friendly moment
with Larry at the 2009 PAA Conference.
of marriage on August
26th of last year.
He was born in Lancaster, son of the late Lloyd E. Jr.
and Charlotte M. Ramsey Lefever. He was a 1969 graduate
of Pequea Valley High School and attended Middle Octorara
Presbyterian Church of Quarryville. He was an Auctioneer
and Senior Partner of Lefever & Hart Auction Services. Larry
was an Auctioneer at Manheim Auto Auction, Garden Spot
Auto Auction of Ephrata, Dutch Auction Sales of Southern
New Jersey, and Rhoads & Rhoads Auctioneers of Spring
City. He was a Realtor© with Realty Professionals. He
graduated from the Harrisburg School of Auctioneering and
attended HACC. He obtained his real estate license through
L.C.A.R.
He was a member of the Pennsylvania Auctioneers
Association where he served as a former director, vice
president and president. In 1987, he won the State Bid Calling
Championship and, in 2000, he was named PA Auctioneer of
the Year by his peers. He was a member of the Lancaster
County Realtor Association, Octorara Rotary, Quarryville
Slumbering Groundhog Lodge, and the Christiana Masonic
Lodge. Larry enjoyed helping people, collecting antiques,
history, mowing grass, swimming, going to the beach,
traveling, devoting time to the local fire company charities,
and, most of all, he enjoyed his grandchildren.
Surviving besides his wife are 2 children: Larry L. Jr.,
husband of Tara M. Herman Lefever of Quarryville, and Eric
M. Lefever and his fiancée, Kathleen G. Hamlin, of Quarryville;
3 grandchildren; and 3 sisters and their husbands.
The team of Lefever
and Hart Auctions, l.
to r., Mike Hart, Larry
Lefever, Sr. and Eric
Lefever.
1-800-577-6801 • The Keystone Auctioneer - 19
PAA In Memoriam
Larry – Our Friend Forever
The auction crowd assembled, the clerk is at his desk, now
we all await the auctioneer - Larry with all his zest.
His voice was melodious, his chant was beyond belief, his
kindness never failing - his presence meant relief.
We all knew the auction was in total control as soon as our
Larry entered the hall. His luminous stature, his clear and concise
cadence, - the pleasure of his presence would relax us all!
“Now, ladies and gentlemen,” I can still hear him say, “We
are all here to have a great auction today!”
He sold the items - autos or antiques - using his incredible
charm and style. We can still personally envision that exceptional
and very special smile. He was the “Gentleman’s Gentleman”…
to all in need. You need not worry with Larry at the stead.
A conversation with Larry was worth its weight in gold - it
always told us the way the item had been sold. “There were three
people who wanted that item,” he said, “and I knew it would be
bought by the person in red.”
How could he know exactly who would buy? He had, of
course, that special gift - “The Auctioneer’s Eye!” He knew who
wanted what, because he felt their passion, then he sold it to them
in an elegant fashion.
There are very few who can feel the pulse of the crowd, but
he loved the entire auction world … it made him proud.
Either his cell phone was ringing, or he was calling us, with
always that special thought or just few words to find out if we
were all OK. I can just imagine how many people he called in
one day! We all cannot envision a world without Larry or an
auction without his charm, for as Eric, Larry and Barb would
feel, they are missing their right arm.
Let us here and now celebrate the fact that we were all
embraced in his incredible world of friends, let us smile , and
believe he is still auctioneering at the greatest sale ever, the
“Clouds of Heaven.” He is advising St. Peter to wax that car, to
repair the leg of a desk, or box up the glasses, oh ..., or to “shine
that star!”
He is training angels as auctioneer assistants and is probably
now establishing the first chapter of “THE HEAVENLY
AUCTIONEER ASSOCIATION.” Of course, “THE STREETS
OF HEAVEN” will be his first Celestial Real Estate Deal to be
sold, and I am sure you are aware, they are paved with gold!
We have lost one of us, a great friend, an ally to all auctioneers,
a wonderful father, loving husband, and grandfather.
We have lost one of the greatest voices of our time. To quote
him at the end of every sale: “Please pay the receiving clerk, and
thanks for your attendance at our sale”.
Dearest Larry, thanks for your generous and glorious
attendance in our lives!
GOOD-BYE, MY FRIEND
EILEEN RHOADS, AUCTIONEER
January 30, 2009
20 - Spring 2009 • www.paauctioneers.org
Evelyn B. Alderfer
The staff of Sanford Alderfer Companies wishes to express
our sympathy to Sanford A. Alderfer in the passing of his wife
Evelyn (Sandy Alderfer’s mother).
Evelyn B. Alderfer, age 84, of Harleysville, went home to
be with her Lord, Friday, March 6, at Peter Becker Community,
surrounded by her husband, children, sister and brother. She
was the wife of Sanford A. Alderfer, for 63 years.
Born in West Rockhill Twp., she was the daughter of the
late Clinton D. and Ellen (Beidler) Landis.
Evelyn was a volunteer as a bed maker at Peter Becker
and at Grand View Hospital, where she worked in the former
Grand View Snack Bar.
She was a member of Salford Mennonite Church, where
she enjoyed Sewing Circle and quilting. As a younger woman,
she taught Summer Bible School.
As the wife of a Board member of Spruce Lake Retreat,
she enjoyed various volunteer activities at Spruce Lake.
Above all, Evelyn was a homemaker, who received special
joy from her grandchildren.
In addition to her husband, she is survived by four children:
Diane L. Kropf and her husband, Eugene, Linda L. Martin
and her husband, Vernon L., Sandy L. Alderfer and his wife,
Gail E., Dwight L. Alderfer and his wife, Bev, all of Vernfield.
To lessen our sadness within the auction community, let’s
celebrate new life … welcome, Samantha Dawn Hemingway, daughter of auctioneer, PAA member and Lehigh
Valley Secretary-Treasurer, Kim Hemingway and her
husband Brian who joins brother Tom and sister Becca!
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1-800-577-6801 • The Keystone Auctioneer - 21
2009 PAA CONFERENCE
PAA Members Come Up Winners
at 61st Annual Conference
Five PAA members were honored
in different fields for their expertise,
commitment and skills during the 61st
Annual PAA Conference and Trade Show
earlier this year.
Robert A . Ensminger, GPPA,
CREEA, of Harrisburg, was approved
unanimously by the 535-member
Pennsylvania Auctioneers Association
as the 2009 PAA Auctioneer of the
Year for his contributions of excellent
financial leadership to the association,
tireless devotion to Pennsylvania’s online
auction legislative initiative culminating
in the passage of SB 908 into law and
commitment to the auction method of
marketing.
Bob Ensminger and his wife Gale.
Bob’s local chapter of auctioneers
strongly recommended him for this
prestigious award because of his
professionalism, sincerity, integrity, high
moral character, and acute fairness. Bob’s
“Auctioneer Toolbox” workshops at PAA
conferences have created an environment
where auctioneers can better prepare
themselves for successful services to
consumers. He is a regular contributing
author to the The Keystone Auctioneer,
the magazine for professional auctioneers
in the Commonwealth. He has won a
major advertising award for residential
real estate at auction and was a winner
in the National Auctioneers Association
photography contest in the Antiques &
22 - Spring 2009 • www.paauctioneers.org
Collectibles division.
The Pennsylvania Auctioneers
Association is proud to have Bob Ensminger
as a member of the Auctioneer of the Year
gallery.
What about Bob?
It’s in the blood. Bob is a fifth
generation auctioneer in one of America’s
oldest continuously operating auction
companies. Ensminger Auctioneers
was started on February 1, 1836, in
Harrisburg, PA. Bob worked his first
auction as a runner in 1962 when he was
just high enough to see over the top of the
auction block. Today, Bob operates the
auction company along with his brother
John. Their father, John T. Ensminger,
at age 90, still attends many auctions, just
to make sure his sons are doing it right! Bob graduated from West Virginia
University with a BSBA (Accounting)
degree and has earned a Certificate
of Proficiency in Auctioneering from
Harrisburg Area Community College. After college he spent five years as a field
auditor for the PA Dept. of Revenue and
then embarked on a career in real estate. After five years in sales, a friend asked
him to help out in the appraisal field and
he has been doing that ever since. More
education yielded a real estate broker’s
license and upon federal mandates, he
became a certified residential real estate
appraiser and just before the deadline
added a broker-appraiser certification
from the state. Education is always a
continuing process in the appraisal field,
and in 2008 Bob has completed the
coursework for the Graduate Personal
Property Appraiser (GPPA) designation
from the National Auctioneers Association
Education Institute. Another item on Bob’s plate is
software development. Although he does
not actually write programs, he is both
an alpha and beta tester for the nation’s
largest appraisal software provider. As
one of 50 nationwide testers, he provides
insights into the development of software
packages and through everyday use,
helps to squash bugs and fix unexpected
glitches before public release of monthly
software updates. Bob has also obtained
‘guru’ status with a major provider of
sketching software for the appraisal, real
estate, insurance, and other industries. These activities take him to many regional
and national training seminars and
conventions. For the past four years, Bob has
been the treasurer of the Pennsylvania
Auctioneers Association for which he
computerized all financial records. He
is a contributing author toThe Keystone
Auctioneer and has been a speaker and
round-table panelist at many annual
conferences. He has won a major
advertising award for residential real
estate at auction and was a winner in
the National Auctioneers Association
photography contest in the Antiques &
Collectibles division.
Both Bob and his wife Gale are the
fourth of seven children. They have four
children and six grandchildren.
And what does he do in his spare
time? “I love to loaf and take long walks. My idea of a vacation is to go someplace
nice and do nothing for an entire week. It does wonders and recharges the mind
and soul for an entire year.” Ronald D. Funk, of Funk & Ressler
Auctions in Lancaster County, was
inducted into the PAA Hall of Fame,
joining a list of 39 other respected and
distinguished Pennsylvania auctioneers
since this prestigious award was established
in 1990.
2009 PAA CONFERENCE
Ron was born and grew up on a
farm in the Bloomsburg are in Columbia
County and attended and graduated
from Central High School. He played
the drums in the marching band, was
active in 4H during his school years and
represented the local 4H group at the 4H
Congress in Chicago. He sold funnel
cakes at fairs at his own stand for college
money.
Ron graduated from Bloomsburg
University with a teaching degree which
he ultimately used to teach 6th and 7th
grade geography and social studies for 32
years at the Pequea Valley Intermediate
School in Lancaster County.
Remember his involvement in 4H?
An ironic twist to this passion is that Ron
was terrified of chickens … during his
first auction experience at a 4H benefit
auction, he had the privilege of holding a
chicken to be sold! He was never able to
bring himself to collect eggs and always
made someone else do it.
Ron served his apprenticeship under
auctioneer Lloyd Force and then formed
a partnership with auctioneer John
Autotore. During his auction career, he
sponsored 3 apprentices.
As mentioned above, he moved to
Paradise, Lancaster County, to teach.
Ron taught hunter safety courses, as well,
since hunting and fishing are among his
favorite pastimes.
He was very active and in charge
of the auctioneers for approximately
20 years at the annual Gordonville Fire
Co. Auction, one of more than 15 ‘mud
sales’.
PAA Hall of Fame
*1990 L.M.F. Hocker
Sanford A. Alderfer
*1991 C. J. Leiby
*Clay Hess
1992
Ralph Horst
*
Lee Pillsbury
1993
Charles Baker
William Doyle
1994
Pete Stewart
Ralph Zettlemoyer
1995
Bob Reimold
Jim Mohr
1996
James Young
Wil Hahn
Wylie Rittenhouse
*1997 Gele Derr
*
Kenneth Geyer
Charles Moyer
1998
Jerry Burke
*
Roy Ebersole
1999
Richard Crittenden
*
Ken Upperman
2000
Merv Adams
Vernon Martin
Larry Reed
2001
Donald Hock
John T. Ensminger
2002
Harold Alderfer
Richard Moyer
Wayne Patterson
2003
Ken Brown
2004
Simon Miller
2005
James Lewis
2006
Jerry Schwenk
2007
Frederick Toomey
2008
C. Sherman Allen
Eugene Zelmore
2009
Mark Kistler
Ronald Funk
*
Larry Lefever, Sr.
(Editor’s note: Fire company sales have been a
regular event in Lancaster County since the mid1960’s. These auctions help local volunteer fire
companies raise much-needed funds. The late
Winter and early Spring dates work out best for
local farmers because they have more time available
before the Spring planting. Since many of the items
are sold outdoors during potentially muddy Spring
conditions, these events have affectionately become
known as ‘mud sales’.)
Ron formed another auction
partnership with auctioneer and PAA
member Gordon Ressler during this
time. He was also a member and held
various offices in the Eastern Lancaster
County Sertoma until the organization
disbanded; Ron often conducted benefit
auctions for them. He promotes two
hunting fishing shows and two doll
shows annually.
Ron has been married for 34 years
(wife Sue) and has four children, Mike,
Steve, Glenn and Todd who all assist in
his auction business. He is a member
of the Leacock Presbyterian Church in
Paradise.
Mark “Dutch” Kistler, of Emmaus,
PA, an auctioneer for 55 years, was also
named to the PAA Hall of Fame during
the 2009 PAA Conference and Trade
Show.
The first item on his nomination form
submitted by the Lehigh Valley Society
of Auctioneers is that ‘the Golden Rule
has been the guiding approach for Mr.
Kistler’s business practices. His ethical
behavior is above reproach, and he could
stand to be emulated by all in the auction
profession.”
Mark has shown his willingness to
share by his participation in the Lehigh
Valley Society of Auctioneers, the PAA
for fifty years, as well as the NAA for
half a century. He was a member of
the Pennsylvania Board of Auctioneer
Examiners at which time he was involved
in the writing of the original courses
leading to licensing of new auctioneers.
This required amending the existing
Pennsylvania license law at that time
in which he was a participant. He also
sponsored several auctioneers over his
career.
Mr. Kistler is very active in
community affairs and organizations
and is or has been a member of
Union Evangelical Lutheran Church,
Schnecksville; past commander of VFW
Post 8344 and president of the Home
Association; American Legion Post 16 in
Slatington; Moose Lodge, Quakertown;
past president of Kiwanis; many local
fire companies; Emmaus Lodge 792 F
& AM, Rajah and Lehigh Shrine, and
Valley of Allentown consistory; borough
council for 12 years; and Hauptman of
Grundsow Lodge #13.
– continued, page 25
1-800-577-6801 • The Keystone Auctioneer - 23
24 - Spring 2009 • www.paauctioneers.org
2009 PAA CONFERENCE
PAA Members Come Up Winners
continued from page 23
Mike Calvert, l., 2009 Bid Calling Contest
chair, congratulates this year’s champion
auctioneer, Mike Weaver of Allenwood, r.,
at the awards banquet during the conference.
The impressive trophy which resides with
the winner for one year can be seen in the
foreground. The trophy was the innovative
creation of Larry Lefever.
Michael Weaver, of Allenwood, Union
County, was judged the best bid caller in
the 2009 PAA Auctioneer Championship
held at the State Farm Show in Harrisburg,
competing against several dozen other
auctioneers for the coveted title. Mike
grew up around auctions every Saturday
since he was a child, attending with his
parents. He always knew he wanted to
be an auctioneer, and he was encouraged
by parents, grandparents and great
grandparents. His great grandfather
raised pigs and would often keep feeders
in a pen just for me to sell.
As Mike grew his interest would
continue to grow, helping at auctions and
later calling at auctions. When he turned
18 and graduated from high school,
he attended Reppert Auction School in
Indiana and started to apprentice under
Scott Younkin. In 1985 he received his
Pennsylvania license and hung out his
shingle for business.
Mike married his sweetheart Carlene,
and they have three wonderful boys, David,
Daniel & Shawn. His auction service is
truly a family business with Carlene and
the boys helping at the auctions both in
the office trailer and running items.
Mike continues, “I truly give God
the glory for all the great friends and
fellow auctioneers that I call friends and
colleagues who have helped me attain
the level of professionalism that we have
today. I love to help many church schools,
civic organizations and other worthwhile
causes conduct auctions to give back to
my community.”
“I belong to the Watsontown United
Methodist Church, Warrior Run Volunteer
Fire Company, Warrior Run Historical
Association, and the Northeast Chapter
of the PAA. I love to hunt at the cabin
and also watch my boys get game while
hunting, along with shooting targets.”
“One of my favorite things to do is
to come home from a successful auction
and sit in our little grove of trees on the
swing with Carlene and swing long past
evening, relaxing on a summer evening.”
William Omalacy of Smithfield,
PA (Fayette County) was the winner in
the fifth annual PAA Rookie Auctioneer
Championship, a competition for newer
auctioneers who have been licensed less
than two years to showcase their bid
calling skills.
William is a 2007
honor graduate of
the Harrisburg Area
Community College
Auctioneer Program.
He is now a partner
in the Pennsylvania
Auction Company
whose primary focus
is real estate, business
liquidations
and
specialty
auctions
throughout the Commonwealth of
Pennsylvania.
William resides in the Greensburg
area with his wife who is a professional
writer and their son.
William can be contacted directly at
724-AUCTION or through his company’s
website at www.724AUCTION.com.
Top 10 Winners 2009 — PAA Bid Calling Contest
PlaceName
Champion
1st Runner Up
2nd Runner Up
4
5
6
7
8
9
10
City
Michael Weaver
Lee Alan Hostetter
Michael Martin
Matt Hostetter
Chet Geyer
C. Ivan Stoltzfus
Bill Omalacy (Rookie)
Jeff Pennington
John M. Carl, Jr.
James “Max” Fishel
Allenwood
Beaver Falls
New Holland
Beaver Falls
Macungie
Honey Brook
Smithfield
New Castle
Elizabethtown
Stevens
PAA Auctioneer Champions
1980
1981
*1982
1983
1984
1985
1986
*1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
John Lindley
Prosperity
Richard Moyer
Reading
Mark Rohaly
Pleasant Unity
Harry Anderson Georgetown
Robert Clinton
Ottsville
James Gibson, Sr. Pottstown
Kerry A. Pae
Harrisburg
Larry Lefever, Sr. Quarryville
David Yearsley
Kemblesville
Ed Miller
York
Ken Hansell
Perkiomenville
Bradley Smith
Brogue
Sherman Hostetter, Jr.Beaver Falls
Michael Fortna
Annville
Gerald Pennay, Jr. Hop Bottom
Nevin Rentzel
York
C. Sherman Allen Conneaut Lake
Frank Trunzo
Apollo
John Rutt II
Ephrata
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
Thomas Abruzzese Bath
Mark Ferry
Latrobe
Randy Betton
Greensburg
Ryan Groff
Manheim
H. Brent Souder Sellersville
Matthew S. Hurley Greencastle
B. J. Jennings
York Haven
Tim Rocco
McKean
David Conley
York
John M. Hess
Manheim
Michael Weaver
Allenwood
PAA Rookie Auctioneer Champions
2005
2006
2007
2008
2009
Phil Grosh
Matt Hostetter
Kylee H. Reeder
Michael Morris
Bill Omalacy, Jr.
York Haven
Beaver Falls
Beaver Falls
Elizabethtown
Smithfield
1-800-577-6801 • The Keystone Auctioneer - 25
2009 PAA CONFERENCE
2009 Conference Speakers
Listed here for your information and future reference are the names and addresses of all speakers and participants in the 2009 Annual PAA Conference.
“Business Planning &
Taxation for Auctioneers”
Brian Black, Attorney-at-Law
Gibbel Kraybill & Hess LLP
10 South Broad St.
Lititz, PA 17543
717-626-0291
[email protected]
“Mock Disciplinary Hearing”
Julia Caralle, Attorney-at-Law
Commonwealth of PA, Dept. of State
PO Box 2649
Harrisburg, PA 17105
717-783-7200
[email protected]
“Getting Paid for Being a
Professional Benefit Auctioneer”
B.J. Jennings, CAI, BAS
1st Class Benefits
15 Hykes Mill Rd.
York Haven, PA 17370
717-268-0020
[email protected]
“Think Big - Think Small”
Steve Johnson
AuctionZip.com
105 S. Richard St., #B
Bedford, PA 15522
814-623-5059
[email protected]
“Legislative Update”
Mark Keller
PA House of Representatives
HB 202086, Rm. 5EW
Harrisburg, PA 17126
717-783-1593
[email protected]
“Legislative Update”
Jay Layman, President
Capital Associates, Inc.
PO Box 1085
Harrisburg, PA 17101-1085
717-234-5350
[email protected]
“OK, here’s the story …”
Lisa Linton
Harrisburg Area Community College
1 HACC Drive
Harrisburg, PA 17110
717-780-2647
[email protected]
“Advertising, Graphics
& Layouts”
Diane Mauro, MBA
Harrisburg Area Community College
1641 Old Philadelphia Pike
Lancaster, PA 17602
717-358-2911
[email protected]
“Contracts for Auctioneers;
Working with Independent
Contractors”
George Michak, Attorney-at-Law
Michak Teeter & Lewis LLC
PO Box 62188
Harrisburg, PA 17106-2188
717-645-6329
[email protected]
“Licenses and Limits”
Thomas Scott, Attorney-at-Law
Killian & Gephart LLC
PO Box 886
Harrisburg, PA 17108
717-232-1851
[email protected]
PAA Hall of Fame Members
A stellar lineup of PAA auctioneers who have been inducted into the PAA
Hall of Fame since it was begun in 1990. Front row, l. to r., seated, 2009
inductees Mark “Dutch” Kistler and Ron Funk. Second row, l. to r., Jerry
Burke (1998), Sherman Allen (2008), Vernon Martin (2000), Merv Adams
(2000), Pete Stewart (1994). Back row, l. to r., Don Hock (2001), Fred
Toomey (2007), Charlie Moyer (1997), Jerry Schwenk (2006), Wayne
Patterson (2002), Wylie Rittenhouse (1996), and Jim Lewis (2005).
26 - Spring 2009 • www.paauctioneers.org
“The Changing World of
Art, Antiques & Collectibles”
Brent Souder, CAI, GPPA
Sanford Alderfer Companies
501 Fairgrounds Rd.
Hatfield, PA 19440
215-393-3003
[email protected]
“It’s Your Attitude, Dude!”
Randy Wells, CAI, AARE, BAS, CES,
GPPA
Realty Auction Services
5100 Riverbend Ave., #A
Post Falls, ID 83854
877-741-7474
[email protected]
“Antique Christmas”
Steve Wilt
625 Hammond Rd.
York, PA 17406
717-757-5835
[email protected]
“Great Ideas Workshop”
Scott Younkin, CAGA, PRI
Younkin Auctions
PO Box 69
Linden, PA 17744
570-323-9011
[email protected]
Children’s Bid Calling Showcase in
Planning Stages for 2010
The PAA Board of Directors would like to sponsor a children’s
bid calling showcase during the 2010 PAA Conference and Trade
Show in Harrisburg.
There are no details to report at this time, but watch for more
information in future issues of the PAA magazine, as well as the PAA
web site, for a new event at next year’s conference!
PA Farm Show 2010
The Pennsylvania State Farm Show will be held in Harrisburg
January 9-16, 2010. The PAA Bid Calling Auctioneer and Rookie
Competitions will be held Wednesday, Jan. 13.
For more information, visit http://www.agriculture.state.
pa.us/farmshow/site/default.asp.
Farm Show and Ag Dignitaries
Appearing here are Farm Show and PA Department of Agriculture dignitaries
at the 2009 PAA Bid Calling Competition. Left to right: Patrick J. Kerwin,
Farm Show Executive Director; Bill L. Wehry, Deputy Secretary of Agriculture;
Kelly O’Donnell, legislative liaison for the PA Dept. of Agriculture; Dennis
Wolff, PA Secretary of Agriculture; and Larry Weaver, Farm Show Director.
2009 PAA CONFERENCE
PAA Advertising/Marketing Contest Winners 2009
1. ONE COLOR:
Residential Real Estate
Commercial/Industrial RE
Farm Real Estate
Real Estate & Personal Property
Personal Property/Estate (no RE)
Commercial/Industrial (no RE)
Farm (no RE)
Internally Produced
1-a Shamrock Auctions
1-b Sherman Hostetter Aucts.
1-c Shamrock Auctions
1-d Sherman Hostetter Aucts.
1-e Sanford Alderfer Companies
1-f Sherman Hostetter Aucts.
1-g Sherman Hostetter Aucts.
Professionally Produced
1-h Shamrock Auctions
1-i Matt Hurley Auctions
1-j Shamrock Auctions
1-k Shamrock Auctions
1-l Shamrock Auctions
1-m NO ENTRIES
1-n Shamrock Auctions
2. MULTI-COLOR:
Residential Real Estate
Commercial/Industrial RE
Farm Real Estate
Real Estate & Personal Property
Personal Property/Estate (no RE)
Commercial/Industrial (no RE)
Farm (no RE)
2-a Shamrock Auctions
2-b Rittenhouse Auction Co.
2-c Rittenhouse Auction Co.
2-d Rittenhouse Auction Co.
2-e Sanford Alderfer Companies
2-f Sherman Hostetter Aucts.
2-g Shamrock Auctions
2-h Matt Hurley Auctions
2-i Sanford Alderfer Companies
2-j Fortna Auctioneers
2-k Barry S. Slosberg, Inc.
2-l Fortna Auctioneers
2-m Matt Hurley Auctions
2-n NO ENTRIES
3. SPECIALTY
A. Newspaper Display
Sherm Hostetter Auctioneers
(full tear sheet)
B. Specialty Cataloged Auction
Barry S. Slosberg, Inc.
BEST OF SHOW:
C. Auction Firm Promotional
Barry S. Slosberg, Inc.
Sanford Alderfer Companies
D. Stationery
Matt Hurley Auctions
(letterhead and envelope)
E. Business Card
C. Sherman Allen Aucts.
F. Postcard
Matt Hurley Auctions
G. Internet Website Bary S. Slosberg, Inc.
(name of website and URL)
H. PhotographyMatt Hurley Auctions
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CLERKING TICKETS - BID CARDS SOUND SYSTEMS
PH: 1-800-326-7484
FAX: 570-966-3674
www.nash.cc
Complimentary
Education Day
for all Licensed
Pennsylvania
Auctioneers
Sponsored by the PA State Board of Auctioneer
Examiners and the Pennsylvania Auctioneers
Association
January 14, 2009
A pioneering educational opportunity
took place on Wednesday, January 14,
2009, which was the opening day of the
61st Annual PAA Conference and Trade
Show.
The Pennsylvania State Board of
Auctioneer Examiners in conjunction with
the Pennsylvania Auctioneers Association
held an innovative educational seminar
at the PAA conference hotel, Sheraton
Harrisburg/Hershey, in Harrisburg.
The educational seminar was free of
charge to all attendees, with continuing
education credits (4.5 CEUs) available
for auctioneers who need to maintain
licensing in states with mandatory
continuing education or to preserve
advanced auctioneer certifications and
designations.
All licensees in the Commonwealth
of Pennsylvania were invited to this
event, including auctioneers, apprentice
auctioneers, auction companies, and
auction houses, as well as the students
attending the auction curriculum at the
Harrisburg Area Community College.
Well over 200 licensees took advantage
of this educational opportunity.
Thomas W. Scott, Attorney-at-Law,
of Killian & Gephart, LLC, Harrisburg,
presented “Selling Real Estate at
Auction.”
PAA member H. Brent Souder,
CAI, GPPA, offered a seminar entitled
“Looking at our changing world of art,
antiques and collectibles. How can we
adapt?”
PAA member B.J. Jennings, CAI,
BAS, presented “Benefit auctions –
Getting paid for being a professional
benefit auctioneer.”
1-800-577-6801 • The Keystone Auctioneer - 27
AUCTION INDUSTRY NEWS
PAA School of Auctioneering
by Bob Benchoff, Central Chapter, Waynesboro, PA
Editor’s note: Ever wonder where auctioneer candidates
attended school before the auction curriculums at HACC and
RACC were established? Many PAA members, as well as nonmembers, attended the “PA School of Auctioneering.” Here is
information recalled by auctioneer Bob Benchoff of Waynesboro,
Franklin County, regarding his auction education and instruction
at this facility.
“My handwritten notes state that the school was organized
and opened in 1960. Some of the handouts have “PA School
of Auctioneering, Inc.” copyright at the bottom. My diploma
of August 25, 1980, has Harrisburg, PA, as the location.
My classes were held at the Quality Inn, Shiremanstown
(Cumberland County).
Joseph Coccia, who received his auctioneer license in 1964
and who signed our diplomas, was the director at the time as
well as our primary instructor. James Moore, Farmingdale,
NJ, was the other instructor.
I don’t recall all of my classmates; however, I did record
the officers: President - Rod Horning (licensed in 1984, lived
in the Morgantown, PA, area at one time); Vice President –
Mike Gordon (licensed in 1981, Elkins Park, PA); Secretary
- Doris Walters (licensed in 1983, Reedsville, PA); and
Treasurer - Sue Gordon. I don’t have a record of the cost,
PA Department of State
announces availability
of electronic newsletters
for professional boards
The Pennsylvania Department of
State has announced the availability
of new bi-monthly online newsletters
which will provide fresh, frequent
information for their licensees.
The Department of State will no
longer publish paper newsletters from
any of PA’s soon-to-be 29 professional
boards; however, beginning in March,
there will be bi-monthly electronic
newsletters available for viewing simply
by visiting www.dos.state.pa.us/bpoa.
All
business-related
boards,
including auctioneers, will be posted
during the first week of January,
March, May, July, September, and
November. Similarly, health-related
board newsletters will appear in
February, April, June, August, October,
and December.
28 - Spring 2009 • www.paauctioneers.org
but I recall the tuition being about $500.
The topics included: types of chants, voice exercises
and care, diaphragmatic breathing, basic chant development
exercises, public speaking, Act 119, UCC and law for
auctioneers, auctioneering terminology contracts, terms
and conditions, real estate and personal property product
knowledge: vehicles (we took a field trip to P.A.D.E. at
Manheim), boats, livestock and poultry, jewelry, coins and
stamps, furniture, antiques, collectibles and. household,
estates, math and accounting, advertising and promotion,
appraising, insurance, income taxes and deductions, sales
tax-Dept. of Rev. Reg.153, step-by-step auction procurement,
preparation and conducting the sale, mail, phone and left
bids, telephone skills, proper attire, technology, PA Labor
& Industry bedding and upholstery tags and requirements,
starting a business, fictitious name act, sole proprietorship,
partnership and incorporation.
After completing the school, I felt well prepared to start
the one-year apprenticeship. When the year of apprenticeship
was completed, I reviewed and studied my notes and materials
from school and took the PA exam and was licensed in August
of 1981.”
PAA IN THE NEWS
Auctioning of Firearms
continued from page 17
Questions have also been asked about
where firearm auctions can be held by
auctioneers who are licensed firearm dealers.
In consignment auctions where the
auctioneer has possession and control of the
firearms, the actual sale and delivery of the
firearms may take place only at the address
as listed on the dealer’s FFL and state license,
or at a lawful gun show or meet. The federal
definition of a lawful gun show or meet is:
An event sponsored by any national,
state, or local organization devoted to the
collection or sporting use of firearms or by an
organization that sponsors functions devoted
to the collection or sporting use of firearms in
the community.
Under state law, licensed firearm dealers
may not display firearms at an auction site
away from the licensed premises. The display
of firearms, as well as the actual sale and
delivery of the firearm, can only take place at
the dealer’s license premises. The exception
would be if an auctioneer who is licensed
obtained a sponsor that would qualify the
auction as a lawful gun show or meet as
defined above.
Gun buyers who are not Pennsylvania
residents must make arrangements to have any
handguns that are purchased in Pennsylvania
shipped to a licensed firearm dealer in their
state of residence. Long guns purchased by
out-of-state residents could be transferred
through a Pennsylvania licensed dealer, if the
purchaser’s home state allows their citizens
to purchase long guns out of state. If the
purchaser’s home state does not allow their
citizens to purchase long guns out of state,
the long guns would have to be transferred to
a dealer in the purchaser’s home state.
To apply for a Federal Firearm’s
License contact your local office of the U.S.
Department of Justice’s Bureau of Alcohol,
Tobacco, Firearms and Explosives. To apply for
a state license to sell firearms in Pennsylvania,
applications must be made in the county
where your business is located at the County
Sheriff’s Office or the Chief of Police of the
City of the first class (Philadelphia).
Questions concerning the information
contained in this article, or regarding any
other firearm-related issue, may be directed
to the Firearms Division of the Pennsylvania
State Police at 717-783-5598 or 717-7721896.
AUCTION INDUSTRY NEWS
New law prohibits sale of child products made of lead
Penalties possible for violators; resellers (auctioneers and others) urged to read government website about new lead limits
Beginning February 10, 2009,
children’s products are not to be sold
if they contain more than 600 parts
per million (ppm) total lead. Certain
children’s products manufactured
on or after this date cannot be sold
if they contain more than 0.1% of
certain specific phthalates (Editor’s
note: Phthalates, or phthalate esters, are
esters of phthalic acid and are mainly used
as plasticizers (substances added to plastics
to increase their flexibility). They are chiefly
used to soften polyvinyl chloride. Phthalates
are being phased out of many products in
the United States and European Union over
health concerns.), or if they fail to meet
new mandatory standards for toys.
Under the new law, children’s
products described above cannot
lawfully be sold in the US even if they
were manufactured before that date.
The total lead limit drops to 300 ppm
on August 14, 2009. The new law
requires that domestic manufacturers
and importers certify that children’s
products made after February 10 meet
all the new safety standards and the lead
ban. Sellers of used children’s products,
such as thrift stores, consignment stores
and auctioneers, are not required to
certify that those products meet the new
lead limits, phthalates standard or new
toy standards.
The new safety law does not require
resellers to test children’s products in
inventory for compliance with the lead
limit before they are sold. However,
resellers cannot sell children’s products
that exceed the lead limits, and therefore
should avoid products that are likely
to have lead content. Resellers who
sell products in violation of the new
limits could face civil and/or criminal
penalties.
Resellers should check the CPSC
web site (www.cpsc.gov) for information
on recalled products before taking them
into inventory or selling them.
Time to change your auction
contract?
PAA Member and Treasurer Robert
A. Ensminger has commented, “Any
painted toy before 1978 is sure to have
lead in the paint, and all toys from China
are suspect.” He continued, “Looks
like it’s time to change the terms and
conditions of all auctions to state, ‘In
accordance with the Consumer Product
Safety Improvement Act, no items in
this auction have been tested for lead
or phthalates, and therefore no items
are suitable for use by children under
the age of 12. Any such toy, painted
object, plastic object, or product which
contains lead or phthalates is sold
as a collectible item only for use by
responsible adults.’”
Bob stresses that you should consult
your attorney in this matter.
State Board of Auctioneer Examiners, Business Licensing
Division, Pennsylvania Department of State
The regulating body for the Commonwealth of Pennsylvania’s auction profession is the State Board of Auctioneer Examiners,
one of 27 professional licensing boards within the Pennsylvania Department of State. (Editor’s note: Shortly, there will be 29
professional boards to include massage therapists and crane operators.)
Members of the Auctioneer Board
Bellano, Joseph J. (Public Member)
Davies, Anne N. (Public Member)
Hostetter, Jr., Sherman E. (Professional Member)
Landis, J. Omar (Chairperson) (Professional Member)
Rentzel, Blaine N. (Professional Member)
Rittenhouse, Wylie S. (Professional Member)
Schulman, Richard (Office of Attorney General)
Stewart, Ralph M. (Professional Member)
QUORUM REQUIREMENTS - Five members. 5 Auctioneers 2 Public Members 1 Consumer Protection 1 Commissioner Professional auctioneer members of the State Board of Auctioneer
Examiners, taken at the 2009 PAA Conference, are, l. to. r., Sherm
Hostetter, Blaine Rentzel, Pete Stewart, Omar Landis, and Wylie
Rittenhouse.
1-800-577-6801 • The Keystone Auctioneer - 29
AUCTION INDUSTRY NEWS
PAA Northeast
Chapter-area
aspiring auctioneer
named student
of the month by
local Lions Club
The Turbotville (Northumberland
County) Lion’s Club’s Student of the
Month recently was Levi M. Watson
of Warrior Run High School.
Outside of school he is active
with the Warrior Run Fort Freeland
Heritage Society (the location of the
NE Chapter’s fall meeting, lunch and
tour), is an apprentice auctioneer
and works on the family farm.
After graduation, Levi plans
to attend Pennsylvania College
of Technology to major in heavy
construction equipment technology
and also to pursue a career in an
auction company that specializes in
livestock sales.
Informative article
on storage unit
auctions available on
Philly News online
The
Philadelphia
Inquirer
published a well-researched article
entitled “Storage unit auctions on
the rise” in their March 16, 2009,
edition, featuring PAA member B. J.
Jennings.
Although we requested reprint
permission from the parent
company, Philly News, the PAA
would have had to pay for the rights
to reprint the article in its entirety in
this magazine.
You can access the article and
photos by visiting http://www.
philly.com/inquirer/home_top_
stories/41300192.html.
30 - Spring 2009 • www.paauctioneers.org
Enlightening, Engaging and Extremely
Exceptional Things to Know About Stuff You Sell
Objet d’art.
Dazzle your auction
audiences
with
your French flair
when
describing
an object of artistic
worth or curiosity
Chinese Jade ornament (especially a small
with flower design, Jin object, such as a
Dynasty (1115-1234 curio, collector’s
AD).
piece, knickknack,
glassware, painting, ceramic, artistic
jewelry etc.) by calling it by its proper
name, objet d’art.
The correct pronunciation is as
follows with emphasis on the last syllable:
ôb’zhê där’.
Stradivarius violin. Born in
1644, Antonio Stradivari established
a shop in his hometown of
Cremona, Italy.
By 1680 his skills as
a luthier (as you may have
guessed, a luthier is a maker
of
stringed
instruments,
as violins) had become
well-known.
His superb
craftsmanship was not limited
to violins, but he also made
harps, guitars, violas, and cellos.
It is believed that he build more than
1,100 instruments in all, of which about
650 have survived.
He continued making instruments
until his death in 1737.
Did you know? The technical
term for a collector of or specialist in
phonograph records is a discophile?
Barbie© turned 50! Miss
Barbie Millicent Roberts from Willows,
WI, made her debut and onto store shelves
on March 9, 1959.
Ruth Handler watched her daughter
Barbara at play with paper dolls and
noticed that she often enjoyed giving them
adult roles. At the time,
most children’s toy dolls
were representations of
infants. Realizing that
there could be a gap in
the market, Handler
suggested the idea of an adult-bodied
doll to her husband Elliot, a co-founder
of the Mattel toy company. He was
unenthusiastic about the idea, as were
Mattel’s directors.
After a trip to Europe where Ruth
saw a German doll which bridged the
disparity between baby dolls and those
for older children, upon her return to
the United States, Handler reworked the
design of the doll (with help from engineer
Jack Ryan), and the doll was given a new
name, Barbie, after Handler’s daughter
Barbara. The doll made its debut at the
American International Toy Fair in New
York on March 9, 1959. This date is also
used as Barbie’s official birthday.
Mattel estimates that there are well
over 100,000 avid Barbie collectors.
Ninety percent are women, at an average
age of 40, purchasing more than twenty
Barbie dolls each year. Forty-five percent
of them spend upwards of $1,000 a year.
Vintage Barbie dolls from the early
years
are
the
most valuable at
auction, and while
the original Barbie
was sold for $3 in
V i n t a g e Po n y t a i l 1959 (Editor’s note:
Barbie from 1962 in And to think, my
the original box.
mother complained
about the price when I begged and whined
for a Barbie doll!), a mint boxed Barbie
from 1959 sold for $3552.50 on eBay in
October 2004. On September 26, 2006,
a Barbie doll set a world record at auction
of $17,000 at Christie’s in London. The
doll was a Barbie in Midnight Red from
1965 and was part of a private collection
of 4,000 Barbie dolls being sold by two
Dutch women.
Happy 50th anniversary, doll!
Jade (meaning ‘precious stone’) is the
most noble of all gems in Chinese culture
and was synonymous with personal wealth
or treasure. Its exquisite beauty is found
in many unexpected shades and colors
ranging from blue, lavender-mauve, pink,
emerald-green, all the way to deep rich red.
AUCTION INDUSTRY NEWS
Reading Area Community College
Auctioneering Certification Program
For 24 years, Reading Area Community College (RACC)
has offered a program approved by the Pennsylvania State
Board of Auctioneer Examiners for individuals wanting to
become a licensed auctioneer in the state.
Prospective auctioneers in Pennsylvania who do not wish
to serve a two-year apprenticeship
prior to taking the state auction
licensing exam may complete the
program offered at Reading Area
Community College. Students
must complete 240 hours of
classroom instruction and perform 60 hours of practicum
which is on-the- job training.
The program at Reading Area Community College
consists of 10 weeks of instruction. Participants attend class
Monday through Wednesday of each week. Classes are held
from 9 am to 6 pm each week with an hour break between
1-2 pm. Some of the topics covered include auction related
law, ethics, basic business principles, marketing, specialty
auctions, real estate auctions, on-line auctions, and bid
calling.
The program is held every spring. with the next program
beginning on April 6, 2009. For more information regarding
the Reading Area Community College Auctioneering
Certification Program, contact Deb Larkin at (610) 3724721, ext. 5181.
BUSINESS OPERATIONS
Fraud Attempt Announced
by SBA
SBA Warns of Fraudulent Attempts to Obtain Bank Account
Information from Small Businesses
WASHINGTON - The US Small Business Administration
issued a scam alert recently to small businesses, warning them
not to respond to letters falsely claiming to have been sent by
the SBA asking for bank account information in order to qualify
them for federal tax rebates.
The fraudulent letters were sent out with what appears to
be an SBA letterhead to small businesses across the country,
advising recipients that they may be eligible for a tax rebate
under the Economic Stimulus Act and that SBA is assessing
their eligibility for such a rebate. The letter asks the small
business to provide the name of its bank and account number.
These letters have not been sent by or authorized by the
SBA, and all small businesses are strongly advised not to
respond to them.
The scheme is similar in many ways to e-mail scams often
referred to as “phishing” that seek personal data and financial
account information that enables another party to access and
individual’s bank accounts or to engage in identity theft.
The SBA is working with the SBA Office of Inspector
General to investigate this matter. The Office of Inspector
General asks that anyone who receives such a letter report
it to the OIG Fraud Line at 1 (800) 767-0385, or e-mail at
[email protected].
BONES
WIRELESS PORTABLE PA SYSTEMS
The body of an organization has four kinds of ‘bones:’
1. T
he Wishbones – who spend all their time wishing
someone else would do the work.
2. T
he Jawbones – who do all the talking and very little
else.
3. T
he Knucklebones – who complain about everything
that everyone else tries to do.
4. T
he Backbones – who get under the load and do that
work!
- submitted by Jim Clayton
Southwest Chapter Director
Be sure to visit the
PAA website
www.paauctioneers.org
MIPRO 101, 101A & 404
MEGA VOX PRO-LIBERTY
BEHRINGER EPA-40 & 800
SEILER VA 25 & VA 80
(weighs only 4.2 lbs.)
LONG RANGER
1/2 MILE HAILER
XTREME-BELTPACK BLASTER
(units with rechargeable batteries
some systems with 16 channels)
Hamilton PA 30 with
Cassette Recorder
Built in
PA Partner with MP3
Player-Dual Channel
Hisonic PA - 4 Different Models
REPAIRS – PARTS – BATTERIES – CHARGERS
ALL POINTS SOUND CO.
951 South 14th Ave., Lebanon, PA 17042-8852
(717) 270-4555 or (717) 222-6191
CHANGEABLE LETTER SIGNS FOR SALE
1-800-577-6801 • The Keystone Auctioneer - 31
32 - Spring 2009 • www.paauctioneers.org
BUSINESS OPERATIONS
The 7 Deadly Sins of Voice Mail to Watch Out For
Today, it seems more important
than ever that we make the most of our
business communication. And when we’re
selling, using voice mail is one of our most
important tools.
By avoiding these 7 Deadly Sins
of Voice Mail, you’re giving yourself
a much better chance of having your
phone call returned by your customer.
SIN #1: Your name isn’t clear.
This is perhaps the most common
mistake made. After all - people are
extremely familiar with their own names.
But you should never make the assumption
that your customer or prospect is. The most
common problem is that people say their
names too quickly and subsequently their
first and last names tend to run together.
The Solution:
Slow down when you say your name.
Experts advise you to put an audible pause
between your first and last name. At first,
this can feel strange and foreign to you, but with a little practice, the pause won’t
seem so bad. The key is to make 100%
certain that the person on the other end of
the phone knows both your first and last
name.
Now your customer knows who you
are.
SIN #2: Your company name isn’t
descriptive enough.
This one has become more of an issue
since the age of the Internet. Unless you’re
working for a globally branded company,
the chances are that many people won’t
know who your company is or what it
does. This is especially the case if you
use an acronym for your company name.
The Solution:
Like your own name, say your
company’s name slowly and clearly. If your
company’s name is an acronym, consider
saying the whole name. Or, at the very
least, let people know what it is you do. For
example, “I work for ABC Auction Group,
specializing in real estate auctions.”
Now your customer knows who your
company is and what your company
does.
SIN #3: No reason why you are calling.
I see a lot of “old school” sales types
who have a (wrong) belief that you should
always try and keep your customers and
prospects hidden in a cloud of mystery. The
reality is - “mystery” might have worked 30
or 40 years ago, but today’s savvy customer
wants none of that. They are generally
incredibly well informed and don’t have the
time or patience to play games.
The Solution:
Simply tell the person why you are
calling. If you want to add more punch,
then create a benefit statement that’s
compelling to the customer. Remember,
it needs to be put in the form of a benefit
to your customer - not you - for it to be
compelling.
Now your customer knows why you
are calling.
SIN #4: No reference to another person
or event.
A lot of times when we’re calling
someone for the first time, simply saying
your name and company generally won’t
mean a thing to them.
The Solution:
Chances are, if you’re not calling
someone “cold,” then you have a person
or a point of reference to use to jog that
person’s memory and further “soften” the
call. Remember people are much more
receptive when there is a common thread.
It creates a personal connection. And
creating that personal connection is the
first step to building trust.
Now your customer personally
connects with you.
SIN #5: No time to call back.
Often times, when we’re making outbound sales calls, we do them one-afteranother. So if a person returns your call
right away, they’ll end up getting YOUR
voice mail! The worst part about ignoring
this sin -is that it inevitably leads to the
“game of phone tag,” which is both time
consuming and frustrating for all involved.
The Solution:
Leave your customers with a couple
of options when you’ll be available. While
it won’t eliminate “phone tag,” it will
considerably reduce the odds of it starting
in the first place.
Now your customer knows the best
time to call you back.
SIN #6: Only leaving your name and
number once.
This sin is very common and very
important. As strange as it may seem, when
you leave a voice message, the chances of
your customer forgetting your name by the
end of the message are actually quite high.
Most of the time people spend so much
time and energy listening to the body of
the message that by the end of it, they’ve
already forgotten your name. Making
matters worse, people tend to rush through
their phone number - again, like their
name, because of their familiarity with it and they generally say it once. This means
that your customer often has to rewind and
listen to your entire message multiple times
to try and decipher what your name and
number.
The Solution:
Clearly re-state your name in the same
way you did at the beginning of the message,
thus reminding your customer who you
are. Also, state your phone number clearly,
two times. Saying your phone number
twice will give your customer a chance to
correctly write it down without having to
rewind the message. If possible say it at the
same speed that you would if someone was
writing it down in front of you.
Now your customer knows who you
are and how to contact you.
SIN #7: There is no warmth in the
voice.
A rushed voice mail lacking in personal
warmth will not be received as well as one
that has it. Remember, people want a
personal connection - and having warmth
in your voice is so much more appealing to
your customers.
The Solution:
Smile. It really is that simple. Smile
as you leave your voice mails. It’s amazing
and true - studies have shown that people
can hear your smile. A smile conveys
warmth and puts people at ease. So even
though it may feel a little strange to smile at
a phone while you’re leaving a message on
a machine - smile anyway. And if it helps,
have a picture of a friend or loved one in
front of you to help make it easier.
You may not be able to avoid these 7
Deadly Sins of Voice Mail all the time, but
with a little practice, you’ll be leaving a far
better voice mail message.
About the Author
Jefferson Steelflex is a Sales Made Simple
Coach, helps entrepreneurs aim higher and achieve
more. The author has written the audio seminar,
“The 20 Sales Secrets of Top Entrepreneurs.” For
more info: http://www.BetterSalesResults.com.
1-800-577-6801 • The Keystone Auctioneer - 33
TECHNOLOGY NEWS
Can Your Auction Business Benefit from Email Marketing?
by Mike Calvert, PAA Technology Committee Chair 2009
Even if you are already running a
successful auction company, you may be
surprised to learn your business can benefit
greatly from an effective email marketing
campaign. Email marketing has a number
of advantages, including the ability to reach
beyond your local geographic area, place
several different marketing options at your
fingertips, and allow you to do a great deal
of promotion with very little advertising
dollars. However, the most powerful
feature of email promotion is possibly its
“active” versus “passive” nature. Let’s take
a closer look at each of these advantages to
get some insight into how email marketing
can benefit your auction business.
Expand your advertising horizons
For many auctioneers, one of the
primary advantages to email marketing is
the ability to break free from the geographic
limitations associated with mainstream
media and do so with minimal effort.
While traditional marketing channels such
as TV, radio and print media typically
target a rather small geographic area,
your email message can potentially reach
a worldwide audience. Yes, it is possible to
access an audience of this magnitude with
traditional marketing methods, although
it would be much more complicated and
involve coordinating the launch of multiple
campaigns in several different markets.
Such an intense effort would likely require
the assistance of at least a few staff
members.
Conversely, the ability to transmit
your message instantly via email can make
it much easier to reach a target audience
with literally just the click of your mouse.
The act of creating the marketing materials
for your email campaign will still require
some minimal effort, but once this is done
reaching members of your target audience
is actually quite simple.
More variety will be the spice in your
advertising
Another advantage to email marketing
is the variety of advertising options available.
The most commonly used method of email
marketing is to send out group emails which
consist purely of advertising information.
However, a more sophisticated approach is
to publish and distribute “e-newsletters” to
interested email recipients. An e-newsletter
34 - Spring 2009 • www.paauctioneers.org
is typically much more in depth than the
type of information which would normally
accompany a promotional email. These
e-newsletters generally feature at least
one in-depth article as well as a few
shorter articles which either offer useful
tips, industry news or product reviews.
In addition, there may be some graphics,
advertising and links included in the layout
of the e-newsletter.
Email marketing campaigns can also
take the form of correspondence courses
which typically focus on one niche subject.
The email subscriber then receives multiple
installments over a period of time, each one
providing detailed information on a specific
facet of the niche subject. Such courses
normally offer prospective subscribers
the opportunity to sign up, or “opt-in” to
receive “how to -” type information.
Who wouldn’t want a cost-effective
approach to advertising?
One of the most appealing benefits of
maintaining your email list will be that it
is an extremely cost-effective method of
advertising. When you decide to conduct
an email marketing campaign, you will
possibly invest some money in hiring a
professional writer to assist you in creating
content or a graphic designer to create
an appealing layout for your promotional
emails. However, this is usually not more
than you would invest in hiring the same
type of personnel for an offline promotion.
Unlike offline marketing methods, there
is significantly less cost associated with
executing your email campaign.
Consider the investment required to
produce a television
commercial,
or
print a four-color
brochure, where you
have to pay printing
fees, or purchase air
time to allow your
advertising message
to reach the public.
However, when you transmit your auction
information via email, there is virtually
no cost associated with this transmission.
There are of course costs associated with
maintaining an Internet connection and
retaining employees to send these emails,
but these costs are minimal and can be
considered to be part of normal operating
costs.
Active vs. passive – your emails may not
get lost in web site oblivion
Finally, the most powerful feature of
email promotion is its active nature. For
example, your website can show your
auction advertising to the entire world,
limited only by the bandwidth of your
hosting account. However, websites are
passive media. Your web page just sits
there until someone decides to view it,
and when they leave you have to wait for
them to return. Email, on the other hand,
is an active media. With email you can
initiate the contact with your prospect
in a proactive manner, grab them by the
eyeballs and place you message in front of
them again and again.
If you have yet to implement email
marketing in your auction business, you
would be wise to begin building your
list of opt-in email subscribers today.
The advantages of reach, versatility,
convenience, and economy are unparalleled
when it comes to advertising media. Add
to that the proactive degree of control,
and you have a killer combination for
placing your message in front of potential
customers and clients who want your
auction information.
Mike Calvert is Chairperson of the 2009 PAA
Technology Committee, and resides in Linesville,
PA. He created his first website in 1998 for his
own auction company and has helped other PAA
members create their professional Internet presence.
Currently, he is an Internet marketing consultant
for Auction World USA, LLC of Lakewood Ranch,
FL. Contact Mike by email at sold@mikecalvert.
com, or by telephone at (814)683-4809.
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Jeanie M. Crowl, Administrator
Pennsylvania Auctioneers Association
P.O. Box 299, Elysburg, PA 17824
800.577.6801
[email protected]
www.paauctioneers.org
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