our opportunities doc

TKTS benefits from extensive reach and an unparalleled location in the heart of London’s Leicester Square. Working with
TKTS will allow your business to promote a special offer to TKTS customers via print, digital and social media.
Partnerships with TKTS are suitable for restaurants, attractions and retailers:
Logo included in a TKTS advert in the
Official London Theatre Guide
with a distribution of 135,000 (more
details on page 6)
Listing including image and logo on the
Around the Booth section of
the TKTS website
Two tweets and two Facebook posts,
promoting your offer to over 14,000
followers combined
Mention in the Official London Theatre
e-newsletter with over 118,000
subscribers
Blog post on the TKTS website which
had an average of 203,000 monthly
page views in 2014
With a highly engaged, loyal fan base and a considerable marketing reach, this well-established promotion is a great way to attract
family audiences to your business during the month of August. In 2015 229,143 show tickets were sold and 45 of London’s biggest
shows took part including Disney’s The Lion King, Charlie And The Chocolate Factory, Matilda, Wicked and War Horse.
A Kids Week partnership is suitable for attractions, hotels, restaurants and retailers.
68% of Kids Week customers eat out when in London. 82% of Kids Week customers travel in from outside of London, spending
more than 30 minutes on a train to attend the theatre. 10% of Kids Week customers stay in a hotel as part of their trip. Outside of
theatre, the most popular activity that Kids Week customers took part in during their visit to London was museum/art gallery visits.
This was closely followed by shopping, family attractions and boat rides on the Thames.
The Kids Week online community is ever-growing and highly enthusiastic for the campaign. The campaign benefits from an
extensive marketing campaign that includes posters across the national rail network and press coverage in family-friendly
publications.
Listing and logo on the Your Trip page
of the Kids Week website
Two social media posts promoting your offer
to over 87,000 followers
Your branding on a dedicated partner offers solus
to over 131,000 subscribers
Link to the Your Trip page on the Kids Week website on booking
confirmation email s (an email for every transaction)
Get Into London Theatre is a great way to access the theatre-going crowds during January and February, a period that is typically
quieter for businesses in the West End. With over 60 shows offering discounted tickets and customers travelling from all over the
UK, this campaign is suitable for hotels, attractions, restaurants and retailers who want to promote a special offer in Central
London.
Get Into London Theatre is supported by a strong digital, outdoor and radio campaign. Highlights include Money Saving Expert,
Magic 105.4, TravelZoo, Days Out Guide, Londonist, Evening Standard, plus posters on mainline railway stations and London
Underground 4-sheets. The campaign also benefits from social media support from Official London Theatre, Theatre Tokens and
Kids Week channels.
99% of bookers would recommend Get Into London Theatre to a friend. 81% of customers spend more than 30 minutes on a train
to get to the theatre.
Listing and logo on the Your Trip page of the Get Into London
Theatre website which received over 389,000 visitors last year
Opportunity to run a competition on Get Into London Theatre
social channels
Mention on a blog on the Theatre Tokens website with
average of 142,488 page views per month
Tweet promoting your special offer to the Get Into London
Theatre community to over 4,000 followers
Your branding on a dedicated partners offers solus to the
Official London Theatre database to over 131,000 subscribers
Facebook post promoting your special offer to the Get Into
London Theatre online community to over 19,000 followers
• 135,000 printed copies every fortnight listing what’s on in the West End
• Given out with every ticket sold at the TKTS in booth Leicester Square, approx. 400,000 tickets sold pa
• Distributed to domestic and international visitors to London including every West End Theatre, accommodation, TIC’s, Restaurants, Retailers, local residents,
industry experts and more.
You can view the current guide here: issuu.com/officiallondontheatre
Ad rates (plus VAT): Full Page: £1,400, Half Page: £750, Quarter page: £400
Our weekly Official London Theatre e-newsletter has a distribution of over 118,000 subscribers and we regularly work with restaurants to package up
competitions for our subscribers. A special offer or competition rate is £280.
If you prefer to reach a family audience, we have a fortnightly Family Bulletin with a distribution of over 96,000 subscribers. A special offer or competition rate is
£115.
If you’re able to offer a free meal, hotel stay or retail /attraction experience (T&Cs applying) we can look to include you free of charge in our e-newsletter. This
will be packaged with a theatre element i.e. £200 in Theatre Tokens or show tickets.
We work with See Tickets and they have a selection of restaurants partners linked to their systems so that when people buy tickets on Official London Theatre,
they can choose to book their table at a restaurant. If you’d be interested in this we’d be happy to get you set-up on the system. We’d recommend booking a slot
in one of our e-newsletters promoting the offer being available on our ticketing platform.
OLT Visitor Sessions: 247,012
OLT Page Views: 1,098,812