H P A L

PBL John Wayne Sell Sheet P1 CS3.ai
Friday, June 5, 2009 10:46:56 AM
REV: 05
HEROIC… PATRIOTIC… AUTHENTIC…
LEGENDARY… JOHN WAYNE!
™
John Wayne (The Duke) appeared in more than 175 films and became the personification of the Western hero and an American icon. Nearly thirty years after his death,
John Wayne consistently ranks among the most popular movie stars of all time, appealing to both men and women of all
ages. Partnering with Lotteries worldwide will continue the legacy and spirit of all that John Wayne embodies.
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WHY LAUNCH
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• In a remarkable career that spanned five decades and more than 175 films, John Wayne garnered an Academy
Award (1969), three Golden Globe Awards, four People’s Choice Awards, the Congressional Gold Medal (1979) and the
Presidential Medal of Freedom (1980).
• Suitable for a veterans themed ticket, John Wayne was an avid supporter of the armed forces and contributed to the morale of war
efforts by portraying strong heroes. His patriotism was recognized with several US Government Department of Defense plaques and
numerous patriotic honors.
• In 1980, President Jimmy Carter awarded him the Presidential Medal of Freedom, America’s highest civilian honor. Wayne is among only
a handful of individuals who have received both the Presidential Medal of Freedom and the Congressional Gold Medal.
• For an entire generation, he was Hollywood’s biggest and most durable box-office star. Incredibly versatile, Wayne starred in just about
every genre Hollywood offered, but it was the Western – the American cinema – where Wayne made his most lasting mark.
• John Wayne was nominated two times for the Best Actor Academy Award, winning the Oscar for Best Actor in 1969 for True Grit.
• To this day, Wayne appears in the Harris Poll’s annual listings of America’s favorite movie stars, ranking third in the most recent Poll
(2008). He has never been out of the top ten since the Poll’s inception.
• In his honor, the John Wayne Cancer Foundation (JWCF), founded in 1985 by Wayne’s children, is an organization that supports
awareness programs, education programs and support groups and is committed to groundbreaking cancer research at the John Wayne
Cancer Institute.
• 2007 marked the 100th Anniversary of John Wayne’s Birth. The year celebrated John Wayne’s incredible legacy as an international
symbol and American icon.
Notable Highlights
• California Governor Arnold Schwarzenegger declared May 26, 2007 as John Wayne Day
• “Best Actor of the Century,” 1999 Reuters/Zogby Poll
• “Favorite Movie Star of All Time,” 2001 Gallup Poll
• Appears on the Discovery Channel’s list of “100 Greatest Americans”
• Appears on Variety magazine’s list of “100 Icons of the Century”
• #13 “Top Male” on American Film Institute’s list of “50 Greatest American Screen Legends”
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Pollard Banknote Limited 09-0632-0
LICENSED GAMES BY
Size: 8.5" x 11"
Pollard
Banknote
SUBJECT TO TECHNICAL REVIEW
BASE: Offset Colours
4-colour Process
NOTICE: When viewing this document as either a paper print or PDF, please note that the colours are not a true representation of the finished printed product.
Our final contract proof is a Kodak Approval including ink colour swatches, that will more closely match the printed ticket.
The photograph in this design is a copyrighted work. Permission is required before print production.
Design subject to licensor approval.
By Rhea Merana at 3:52 pm, Jun 05, 2009
PBL John Wayne Sell Sheet P2 CS3.ai
Wednesday, May 13, 2009 4:18:41 PM
REV: 03
HEROIC… PATRIOTIC… AUTHENTIC…
LEGENDARY… JOHN WAYNE!
™
$2
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YOU
NUMB R
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HOW DOES THE
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at numb ERS to either W
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INNING
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Pollard Banknote’s John Wayne instant games are turnkey programs and include the following elements:
• complete game development and launch
• management of 2nd chance draw
- handling all draw details according to lottery’s
strategy including:
rules and regulations
- ticket design
- assistance with prize structure development
• merchandise prize options selected by the lottery
- complete fulfillment services for merchandise prizes
- establishment of a toll-free customer service
hotline for player or retailer questions
• marketing support
- point of sale materials
- Internet promotional services for electronic entries
- coordination of promotional opportunities
- maintenance of database for mail entries
• all licensing and royalty fees
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• detailed analysis of game success
LICENSED GAMES BY
Name and likeness of John Wayne used with permission.
©,
’s: Wayne Enterprises, L.P. All rights reserved.
www.johnwayne.com. Photo: © 1978 David Sutton / mptvimages.com.
™
Pollard Banknote Limited 09-0632-0
Size: 8.5" x 11"
Pollard
Banknote
SUBJECT TO TECHNICAL REVIEW
BASE: Offset Colours
4-colour Process
NOTICE: When viewing this document as either a paper print or PDF, please note that the colours are not a true representation of the finished printed product.
Our final contract proof is a Kodak Approval including ink colour swatches, that will more closely match the printed ticket.
The photograph in this design is a copyrighted work. Permission is required before print production.
Design subject to licensor approval.
By Juanita at 5:28 pm, May 19, 2009
By Brad Dunik at 12:44 pm, May 14, 2009