IOL Ad Manager Classified Postings, Vehicle Selection, and Reports - All Simplified

Classified Postings, Vehicle Selection,
and Reports - All Simplified
Post To Craigslist Make inventory visible to over 60 million unique U.S. visitors per month.
With 9.2 million used car ads viewed, posting on Craigslist is a great way to get your
vehicles in front of a huge group of shoppers in over 700 local markets.
Manual Craigslist Postings This method lets you decide which vehicles to post, which
sites to post to, and which ad template suits you best. A perfect solution for dealers
wanting as much control as possible over ad creation and spending.
Automatic Craigslist Postings Tell us how many ads to post, and we handle the process
for you. This option is for dealers looking for a set it and forget it solution.
Post to eBay National Posting vehicles on eBay, reaches a national target audience
IOL Ad Manager
IOL Ad Manager
Auto Post
✓
✓
✓
✓
–
✓
✓
–
Backpage.com Postings Backpage is a popular classified ads site which has had
✓
✓
to fit screens of any device, it gives you shoppers’ data from info requests, credit
applications, trade-ins, phone calls, and more. The Lead Report makes it easy to reach
out to your prospects with their name, contact information and the vehicle they were
interested in, all gathered from form submissions and phone calls.
✓
✓
Classified Communications Package Get vehicle specific call tracking, voicemail
✓
✓
Integrated Call Tracking The phone numbers on your ads automatically route to the
✓
✓
QuickPlus A faster and easier way to manually post cars to Craigslist. Post up to 50 ads
✓
✓
Smart View Get insights on which of your vehicles to post based on categories they
✓
✓
Reporting Provides key information about your inventory and advertising results.
✓
✓
Banner Creation/Customization Keep your ads consistent with the look and feel
✓
✓
dealer’s main line or the salesperson’s phone to make it easy for shoppers to reach you.
by simply checking a box next to each vehicle and QuickPlus does the rest.
fit into such as top lead generators, which vehicles are priced most competitively,
national best sellers under $8,000 according to Kelley Blue Book, and more.
Use it to adjust and benchmark your marketing strategy within IOL Ad Manager.
of your brand.
Instead of posting every vehicle in your inventory, choose the vehicles that drive the most traffic on Craigslist.
IOL Ad Manager simplifies posting the right cars on Craigslist, eBay National, and Backpage with its intuitive
pick and post method. With simplified transactions, ad budgeting, and extensive reporting, IOL Ad Manager
automate the posting process, so you can get back to business.
Advertise the right vehicles with two easy methods:
1
Landing Page for Craigslist Postings A powerful source for lead generation, optimized
forwarding, SMS lead alerts for salespeople, and email notification options for shoppers
which give you detailed and timely information about your prospects.
Simply Advertise the Right Vehicles
is the best choice for your merchandising needs. And now, with IOL Ad Manager Auto Post, HomeNet can
where 12 million unique visitors shop per month, 70% of which have incomes of
over $50k per year. More visitors means more potential bidders for you, all of which
become leads you can market to later.
over 3.3 million unique visitors per month in 2014. Reaching over 300 cities, Backpage
has a huge audience of potential shoppers for you to market your vehicles to.
IOL Ad Manager
✓ Included
You control your postings
and ad budget
Or
2
We handle the process
so you can sell more cars
– Not Available
Contact your representative for more information.
Contact your representative for more information.
Two Great Solutions For Posting Your Vehicles
IOL Ad Manager - Take Complete Control of Your Vehicle Postings
IOL Ad Manager Auto Post - All Postings Handled Automatically
Problem
Problem
• You want to post cars to Craigslist and eBay National but do not have an efficient process in place
• You want to advertise on Craigslist but you do not have time to create ads and post them manually
• You want to manually select vehicles and post them yourself with more creative control
• You are unsure which vehicles are in greatest demand on Craigslist
Solution
Solution
IOL Ad Manager Provides an easy to use interface to post the exact vehicle you choose, using professional
ad templates with integrated call tracking, payment methods, and reporting. Use Smart View to select
vehicles to post based on 6 advertising categories.
IOL Ad Manager Auto Post Uses research to automatically post the number of vehicles you specify
each month based on the top lead generating vehicles on Craigslist. If you need to post more,
a manual option is also available.
1
2
3
4
1
2
3
Select Vehicle
From Inventory
to Advertise
Select Site to
Post Vehicle
Ad on
Pick Template,
Verify/Edit
Information
Post Ad!
You Tell Us
How Many Ads
to Post Each Month
All Your Ads Are
Created and Posted
Automatically
You Can
Focus on
Selling Cars
Select
Action
Select
anan
Action
Post
to
Craigslist
Post to Craigslist
Post
Backpage
Post
to to
Backpage
Post
eBay
Post
to to
eBay
Edit
Details
Edit
Details
Transactions, Budgeting and Reports - All Simplified
Create and send posts to Craigslist
one vehicle at a time
Specify how many ads to post each month,
and let HomeNet handle the rest
IOL Ad Manager - $5 Per Post
IOL Ad Manager Auto Post - $6 Per Post
• Conveniently and securely store your credit card
information to eliminate lengthy transactions.
• Conveniently and securely store your credit card
information to eliminate lengthy transactions.
• Just click “Post Ad” each time, and you are done.
• Post top lead generating vehicles based on research.
Pre-paid Blocks of Postings Eliminate Charges Per Post
• Buy as much as you want up front, without worrying about time limits to use them ($500 minimum).
Craigslist budgeting that’s easy
to set up and keep track of
Type in your ad budget,
and choose if you want it
to resetweekly or monthly
Get quick visibility into
your budget status before
submitting each post
Ad Manager gives you
insightful reporting and analytics
Analyze your Craigslist
ad activity and access
detailed reporting on:
Evaluate effectiveness
of Craigslist ads with
key metrics on:
• Ads posted
• Leads by type
• Number of clicks per post
• Leads per hour
• Leads received per post
• Landing page activity
• Referrals
Contact your representative for more information.
Contact your representative for more information.