A comfort zone - Serta Mattress India

A comfort zone
A good mattress is a combination of quality components, correct balance ~f comfort and support, but ironically in the Indian market
mattress is considered as just another piece of furniture. By S Sundar Rajan
e
spend
one
third of our life
in bed which is
more than the
time spent on any other furniture in the house. A good
night's sleep is an essential
part of a healthy lifestyle for
rejuvenating the body, mind
and soul. Hence it makes
sense to invest in a good mattress and pillow that could
improve the comfort and
overall health. A good mattress is a combination
of
quality components, correct
balance of comfort and support and a brand which is
global and has an excellent
track record of providing posture support and comfort. It
is ironic to note that in India
mattress is considered as just
another piece of furniture in
the house which ensures a
high cosmetic decor but its
importance is unknown to
many. The mattress industry
in India is dominated
by
small scale and unorganised
W
S Sundar Rajan
46\ EXPRESS
HOSPITALITY
sectors which specialise in
coir, cotton or cheap foam
mattresses which caters to
more than 90 per cent of the
mattress
requirement
in
India. Currently there are no
quality manufacturers in the
spring mattress category due
to which the growth in this
segment is too slow. Hence in
the mattress
industry
in
India, particularly the spring
mattress category is at a very
nascent stage when compared to the rest of the world
where in almost 90 per cent
of the world's market is occupied by the spring mattress
category.
Mattress as a product is a
high involvement purchase
and the entire family is
involved while choosing an
appropriate
mattress. It is
astonishing to see the way
the mattresses are purchased
in India which is an absolute
contrast to the way families
go about purchasing it globally. Consumers
globally,
www.expresshospitality.com
spend at least an hour in the
showroom, testing each mattress so as to find the right fit
for their family and themselves. The entire family is
involved in making the purchase decision
unlike in
India.
Globally
the mattress
industry has advanced and
there are many multinational
brands and technologically
superior products available
in the market. But, the mattress industry in India is far
behind. This is primarily
because the importance of
the mattress is unknown to
the Indian consumers or they
are ignorant about the fact
that an investment in the
mattress is an investment
upon one's health. The customers and consumers have
to be educated about the
importance of sleep and how
can a good mattress enhance
a healthy sleep by maintain
spinal alignment; reduce surface pressure, regulating the
body temperature
nasty allergens.
and resist
Myths YS facts
Most of the Indian consumers believe that spring
mattresses are not good and
sleeping on a hard mattress is
the best for a good night'S
sleep, but this is a wrong
assumption. And that is why
most of them suffer from
back problems, neck problems, irregular sleep patterns
and other syndromes. They
are unaware that all these
problems
are
actually
because of the inappropriate
mattress that they are sleeping on. Every individual's
body requirement for a comfortable sleep is different and
it depends upon many factors
like the body weight, body
type, sleeping habit, body
posture, lifestyle etc. and
therefore it's very important
that one very carefully chooses the appropriate mattress.
Spring mattress technology.
Marth 1-15, 2013
EIDIGIE
takes into account all the
factors and is proven to provide the right support, comfort and feel for delta level
sleep or deep sleep.
One of the brands
which believe in staying
ahead of times is Serta. It is
the world's largest mattress
manufacturer in the spring
mattress category and has
set up a manufacturing unit
in India for marketing the
entire range of hi-tech and
high
quality
products
which will provide the
Indian consumers a unique
sleep
experience.
Serta
range of products provides
the required comfort, feel,
support and the luxury at
competitive prices.
Having over 80 years'
experience
in
mattress
manufacturing,
Serta has
patented
its
unique
Continuous
Spring
Technology
known
as
'Posture
Spiral
Spring
Technology' and 'Advanced
Comfort Quilt Technology'
(ACQ). Serta mattress also
incorporates unique foam
manufacturing
German
technology
along
with
other
technologically
advanced products.
The
Posture
Spiral
Spring System is a revolution is spring mattress technology. It is a unique and
patented
technology
for
Serta mattress. It is made
from continuous wire that
runs from head to toe and
provides as much as 80 per
cent more support than singIH:OiI designs. Since the
entire assembly
is heat
treated it gives a stable,
intrinsically bound spring
unit for strength and durability,
The
head-to-toe
alignment of roils provides
independent
support and
transfers
the change in
_l-JS,ZOB
weight distribution
down
the length of the bed to
minimise the impact of disturbance caused by partner
movements. The continuous spring provides a high
surface coverage which prevents the padding layers
drifting into the spring
thereby conforming to your
body shape thus, providing
a superior sleeping comfort.
The Advanced Comfort
Quilt Technology blends in
sophisticated
convoluted
layers of quilting to the
mattress,
creating
specialised
comfort
zones.
Each of these quilted types
has a relatively denser zone
in the centre one-third, providing additional comfort to
the spine. Lush layers of
polyester wadding passes
through the Mega Foam
convolutions
to provide
supreme comfort, the ACQ
layers are unique for the
plush,
luxurious
feeling
and breathability. The benefits of ACQ .technology is
its unique feel and comfort
level. The ACQ technical
research
focuses on the
quilting since the body
comes into contact with the
quilted panel,. which is the
surface of the mattress. The
result of this has been the
creation of a superior offering through an ultra-premium brand.
One of the key ingredients in a spring mattress is
the foam. The foam used in
Serta grades is also unique.
It is manufactured
using
advanced German technology which employs environment friendly manufacturing methods keeping in
line with international environment friendliness standards and therefore it is
known as 'Mega Foam' or
'Green Foam'. All Serta
mattresses come with this
revolutionary Mega Foam.
This technology
requires
state-of-the-art
infrastructure.
Emirates
Sleep
Systems (ESPL), India is the
only company in India to
provide such revolutionary
foam.
Serta- Mattress
also
incorporates
three zoned
convoluted
mega
foam
which is manufactured by
the Mega foam technology
process. Convolutions
on
the foam provide additional
cushioning and zoning further enhances the comfort
level by providing additional support to differential
zones of the body.
Another unique product which is an outcome of
a superior technology is
our five zoned pin core
natural
latex
mattress,
which is also recommended by doctors. This is an
ideal mattress for people
.suffering from any kind of
back related problems etc.
Our five zone latex is manufactured
by
Dunlop
process.
This
mattress
incorporates
a five zone
design where the latex
block has differential hardness in the five zones.
These
different
density
zones are designed to conform to individual weight
zones of the human body,
thereby providing appropriate
support.
Natural
latex has outstanding pressure reliving
properties
which helps reduce tossing
and turning in bed, it is
naturally warmer in winter
and cooler in summer - it's
an all season mattress.
Natural breathing capability of the latex block with
innumerable air vents, as
well as the supple and soft
touch
of the Belgium
damask
fabric provides
improved hygienic, maximum comfort and supreme
luxury .••
Software for F&B
WIRELESS ORDERING
FOR RESTAURANTS
The writer is executive
director; Emirates Sleep
Systems, India
Vie I
48,Ghanshyam.v Desai Rd.Andhe<i(w), Mumbai
ToIo(91-22}64S73888(lS Lines}
~ld.com
WNW.expresshospitality.com
Iwww.dytelworld.com
EXPRESS
HOSPITALITY
147