International Workshop EPPO/CoE/ IUCN ISSG How to communicate on pests and invasive

EPPO/CoE/ IUCN ISSG
International Workshop
How to communicate on pests and invasive
alien plants?
Oeiras (PT), 2013-10-08/10
Programme
Description of thematic workshops
Abstracts
List of participants
2
EPPO/CoE/ IUCN ISSG
International Workshop
How to communicate on pests and invasive alien plants?
Oeiras (PT), 2013-10-08/10
Table of contents
Programme ........................................................................................ 3
Thematic workshops ............................................................................. 9
Thematic Workshop 1.1
What do you expect from EPPO and international organizations? ..................... 10
Thematic Workshop 1.2
How to communicate on the new European legislative proposal, and how to involve
stakeholders and the general public? ...................................................... 11
Thematic Workshop 1.3
Communicating on invasive plants and pests with a media audience ................. 12
Thematic Workshop 2.1
Social communication: its linguistic and anthropological dimensions ................ 14
Thematic Workshop 2.2
How to strategically target your message? ................................................ 15
Thematic workshop 2.3
How to communicate on invasive alien species in countries with a low level of
awareness?...................................................................................... 16
Thematic Workshop 3.1
Dos and Don’t .................................................................................. 17
Thematic Workshop 3.2
How to elaborate a press communiqué? ................................................... 18
Thematic Workshop 3.3
Incorporating the general population into the management of ecosystems impacted
by invasive alien species ..................................................................... 19
Thematic Workshop 4.1
How to convey positive messages to the horticulture industry? ....................... 20
1
Thematic Workshop 4.2
How to develop an awareness campaign on pest and invasive alien plants for an
international exhibition or event? .......................................................... 21
Thematic Workshop 4.3
Can ‘hands-on’ activities be an effective tool to engage people with IAPs problem
and change behaviors? ........................................................................ 22
‘Invasive alien plants clean up afternoon’ ................................................. 23
List of participants .............................................................................. 25
2
EPPO/CoE/ IUCN ISSG International Workshop
How to communicate on pests
and invasive alien plants?
Programme
Oeiras (PT), 2013-10-08/10
Tuesday 8th of October
8:00-8:30: Registration and welcome of the participants
8:30-9:00: Opening of the workshop and welcome from Ringolds Arnitis, Director General of
EPPO, Eladio Fernandez-Galiano, Head of the Biodiversity Unit, Council of Europe, Piero
Genovesi, Chair of the IUCN Invasive Species Specialist Group, Maria Teresa Villa de Brito,
Director General of DGAV, Helena Freitas, Coordinator of Centre for Functional Ecology and
vice-rector of the University of Coimbra.
Session 1: How international institutions communicate on pests and invasive alien
plants?
Chaired by Ringolds Arnitis, European and Mediterranean Plant Protection
Organization
9:00-9:20: EPPO activities on communication on pests including invasive alien plants
Anne-Sophie Roy and Sarah Brunel, European and Mediterranean Plant Protection
Organization (EPPO)
9:20-9:40: Bern Convention activities: voluntary Codes of conduct for botanic gardens and
horticulture and engagement with the public
Vernon Heywood, School of Biological Sciences, University of Reading
09:40-10:00: Asia-Pacific Forest Invasive Species Network (APFISN): Accomplishments made
on raising awareness on invasive species
Kavileveettil Sankaran, Kerala Forest Research Institute, India
3
10:00-10:15: Seven years’ experience in Plant Health at the European Food Safety Authority
(EFSA)
Sara Tramontini and Olaf Mosbach-Schulz, European Food Safety Authority
10:15-10:30: The European Environment Agency work with IAS: from expert reports to
citizen science
Paco Sánchez-Aguado, European Environment Agency
10:30-10:45: International trade and invasive alien species
Kenza Le Mentec, Standard and Trade Development Facilities, World Trade Organization
(WTO)
10:45-11:00: IUCN/ISSG communication activities on alien species
Riccardo Scalera, IUCN Invasive Species Specialist group
11:00-11:20: Coffee break
11:20-12:30: Thematic workshops
- 1.1. What do you expect from EPPO and international organizations? Chaired by
Ringolds Arnitis and Anne-Sophie Roy, European and Mediterranean Plant Protection
Organization (EPPO)
-
1.2. How to communicate on the new European legislative proposal, and how to
involve stakeholders and the general public? Chaired by Piero Genovesi and Riccardo
Scalera, IUCN Invasive Species Specialist group
-
1.3. Communicating on invasive plants and pests with a media audience. Chaired by
Sophie Claudet, journalist and communications consultant
12:30-14:00: Lunch
Session 2: Difficulties in communicating on pests and invasive alien plants: the
need for interdisciplinarity
Chaired by Piero Genovesi, IUCN Invasive Species Specialist group
14:00-14:20: Coping with pests and invasive alien species: the actors, their categorizations
and the communication issue
Frank Alvarez-Pereyre, Centre national de la recherche scientifique, France
14:20-14:40: Mimosa freak show - A presentation on the acacia propaganda (and antipropaganda) in Portugal
Manuel Fernandes, Centro de Estudios de Geografia e Ordenamento do Território, Faculdade
de Letras, Universidade do Porto, Portugal
14:40-15:00: Communication on IAS issues to media
José Manuel Fernandez
15:00-15:20: Developing your message: five points to consider
Jamie Reaser, Congruence, LLC, USA
15:20-15:40: Needs and barriers to effective IAS communication in the developing world
Arne Witt, CABI
4
15:40-16:00: Different media for different audiences in a diverse society
Alex Marsh, South African National Biodiversity Institute, South Africa
16:00-16:20: Coffee break
16:20-18:30: Thematic workshops
- 2.1. Social communication: linguistic and anthropological dimensions, Chaired by
Franck Alvarez-Pereyre, Centre national de la recherche scientifique and Sarah
Brunel, European and Mediterranean Plant Protection Organization (EPPO)
-
2.2. How to strategically target your message? Chaired by Jamie Reaser, Congruence
LLC, USA
-
2.3. How to communicate on invasive alien species in countries with a low level of
awareness? Chaired by Necmi Aksoy, Duzce University, Faculty of Forestry,
Department of Forest Botany & DUOF Herbarium, Duzce (15 min presentation) and
Arne Witt, CABI
Wednesday 9th of October
Session 3: Experiences that worked, experiences that did not work
Chaired by Carlos São Simão de Carvalho, Direção Geral de Alimentação e Veterinária
de Serviços de Sanidade Vegetal, Portugal
9:00-9:15: Forest Invaders – the outcomes of a project about invasive species inside and
outside the classroom
Hélia Marchante, Universidade de Coimbra, Escola Superior Agrária/Instituto Politécnico de
Coimbra, Portugal
9:15-9-30: Examples of communication on pests by the German plant protection organization
Katrin Kaminski, Julius Kuehn-Institute (JKI), Germany
9:30-9:45: Experience from two awareness raising projects on alien species in Slovenia
Jana Kus Veenvliet, Institute Symbiosis, Slovenia
9:45-10:00: The importance of field-work projects on increasing public awareness about
invasive species: a case study in Portugal
Maria Morais, Universidade de Coimbra, Portugal
10:00-10:15: Invasive species management coordination in the Loire catchment area
Stéphanie Hudin, Fédération des conservatoires d'espaces naturels, France
10:15-10:30: Communication: the fastest growing part of the management of plant invasions
in Saxony-Anhalt, Germany
Katrin Schneider, Centre for Invasive Plants in protected areas of Saxony-Anhalt at UfU,
Germany
10:30-10:45: Use of complementary tools to optimize awareness
Céline Fontaine, Centre Permanent d'Initiatives pour l'Environnement du Val d'Authie, France
10:45-11:00: Japanese knotweed, journalism and Joe Public
Dick Shaw, Regional Coordinator for Invasive Species, CABI
5
11:00-11:10: Coffee break
11:10-12:30: Thematic workshops
-
3.1. Dos and Don’t, Chaired by Katrin Schneider, Centre for Invasive Plants in
protected areas of Saxony-Anhalt at UfU, Germany and Olaf Booy, GB Non-Native
Species Secretariat
-
3.2. How to elaborate a press communiqué? Chaired by José Manuel Fernandez and
Eladio Fernandez-Galiano, Council of Europe
-
3.3. Incorporating the general population into the management of ecosystems
impacted by invasive alien species. Chaired by Judy Fisher, Fisher Research.
12:30-14:00: Lunch Buffet
14:00-18:00: ‘Invasive alien plants clean up afternoon’
The workshop participants will have the opportunity to help controlling some invasive alien
plants in a protected area.
20:00-23:00: Official dinner of the workshop at the kind invitation of Direção Geral de
Alimentação e Veterinária de Serviços de Sanidade Vegetal (DGAV)
Thursday 10th of October
Session 4: Adapting the message to different stakeholders and citizen sciences
Chaired by Eladio Fernandez-Galiano, Council of Europe
9:00-9:15: The Code of conduct on invasive plants in Belgium: results after two years of
communication with the horticultural sector
Mathieu Halford, Biodiversity & Landscape Unit, University of Liège Gembloux Agro-Bio Tech,
Belgium
9:15-9:30: Working with the horticulture industry to limit invasion risks: the Swiss experience
Franziska Humair, Institute for Environmental Decisions – Consumer Behavior, ETH Zurich,
Switzerland
9:30-9:45: Do code-of-conducts increase public awareness and engagement in problems with
invasive aquatic plants?
Laura Verbrugge, Radboud University Nijmegen, Institute for Science, Innovation and Society,
Department of Philosophy and Science Studies, Nijmegen, the Netherlands
9:45-10:00: Israel's least wanted alien ornamental plant species
Jean-Marc Dufour-Dror, Consultant to the Israel Nature & Parks Authority, Israel
10:00-10:15: New elements in the monitoring of invasive alien plants in the Czech Republic
Martina Sojneková, State Phytosanitary Administration, Czech Republic
6
10:15-10:30: Public awareness: a useful tool for the early detection and a successful
eradication of the Longhorned Beetles
Mariangela Ciampitti, Italian Plant Protection Organization, Italy
10:30-10:45: Warning network for detection of new invasive alien species in Reunion Island
Catherine Julliot, Direction de l'Environnement, de l'Aménagement et du Logement de La
Réunion, France
10:45-11:00: Mapping invasive plants in Portugal: involving the public and promoting
awareness
Elizabete Marchante, Universidade de Coimbra, Portugal
11:00-11:20: Coffee break
11:20-12:30: Thematic workshops
-
4.1. How to convey positive messages to the horticulture industry? Chaired by
Mathieu Halford, Biodiversity & Landscape Unit, University of Liège Gembloux AgroBio Tech
-
4.2. How to develop an awareness campaign on pest and invasive alien plants for
an international exhibition or event? Chaired by Mariangela Ciampitti, Lombardia
Plant Health Service and Sarah Brunel, European and Mediterranean Plant Protection
Organization (EPPO)
-
4.3. Can ‘hands-on’ activities be an effective tool to engage people with IAPs
problem and change behaviors? Chaired by Elizabete Marchante, Centre For
Functional Ecology, Universidade de Coimbra and Hélia Marchante, Centre For
Functional Ecology, Universidade de Coimbra and Escola Superior Agrária/Instituto
Politécnico de Coimbra
12:30-14:00: Lunch
14:00-16:00: 10 minutes restitution for each thematic workshop and questions
16:00-16:20: Coffee break
16:20-18:00: Elaboration of the recommendations and conclusions of the Workshop
7
Posters
Non-native species communication in Great Britain
Olaf Booy, GB Non-Native Species Secretariat, the United Kingdom
Involving the public in surveillance: citizen sciences
Mr Johan Van Valkenburg, National Plant Protection Organization, the Netherlands
Interactive image-driven identification keys for invasive plants
Mr Johan Van Valkenburg, National Plant Protection Organization, the Netherlands
Public perception of non-native species and visions of nature in the Netherlands
Laura Verbrugge, Radboud University Nijmegen, Institute for Science, Innovation and Society,
Department of Philosophy and Science Studies, Nijmegen, the Netherlands
Understanding misunderstandings among experts: why invasion biologists don't agree on
common concepts and risk assessments
Franziska Humair, Institute for Environmental Decisions – Consumer Behavior, ETH Zurich,
Switzerland
Invasive plant taxa of forests in Turkey and Their Identification and Control Problems
Necmi Aksoy, Duzce University, Faculty of Forestry, Department of Forest Botany & DUOF
Herbarium, Duzce, Turkey
Elaboration of the rice pest list for Rwanda by PRA methodology and field survey
Vincent de Paul Bigirimana, Ghent University, Belgium & Higher Institute of Agriculture and
Animal Husbandry (ISAE), Rwanda
With rapid global change, what is a native species?
Bruce L Webber & John K Scott, CSIRO Ecosystem Sciences, The University of Western
Australia, Australia
What’s in a name? – directing the ‘common naming’ of Invasive Alien Species
Hlobisile JN Sithole, SANBI Invasive Species Programme and Ian AW Macdonald, International
Environmental Consultant
PQR the EPPO database on quarantine pests
Damien Griessinger and Anne-Sophie Roy, European and Mediterranean Plant Protection
Organization
EPPO poster ‘Don’t Risk It!’
Anne-Sophie Roy, European and Mediterranean Plant Protection Organization
8
Thematic workshops
9
Thematic Workshop 1.1
What do you expect from EPPO and international organizations?
Chaired by Ringolds Arnitis and Anne-Sophie Roy, European and Mediterranean Plant
Protection Organization (EPPO)
This thematic workshop will aim at gathering participants’ suggestions on what EPPO
and other international organizations could provide to NPPOs and others institutions
in terms of communication on pests including invasive alien plants. Aspects such as
the links and cooperation in between EPPO and other international organizations as
well as the articulation in between international and national communication actions
will be touched. Participants will be invited to reflect on which kind of
communication campaigns could usefully be coordinated by EPPO or international
organizations (i.e. possible topics or messages, target groups, type of media to be
used).
The outcomes of the discussions may be presented to the EPPO Panel on Plant
Protection Information for further elaboration.
10
Thematic Workshop 1.2
How to communicate on the new European legislative proposal, and how to
involve stakeholders and the general public?
Chaired by Piero Genovesi and Riccardo Scalera, IUCN Invasive Species Specialist
group
The sound implementation of the IAS regulation recently adopted by the European
Commission indeed relies upon effective communication. Conservation actions cannot
in fact progress without transparent and effctive dialogue among conservationists,
media, governments, key stakeholders and the wider public. Invasive Alien Species as
a threat to biodiversity is a tricky and challenging subject to communicate as
emphasised in many occasions (including the recent IUCN initiative on IAS and urban
areas). Risks of misunderstanding might affect the implementation of measures for an
early warning and rapid response twoard the new invasions, as well as the adoption of
preventive measures. Tackling IAS may lead to emotive public debate on the ethics of
conservation planning, in addition to valid welfare concerns and other cultural
constraints as to the methodology of removal of the target species. More recently,
with climate change issues being incorporated into conservation planning and
increasing discussion of assisted migration, what will this mean for IAS conservation
planning in the future?
To this regard which are the tools and strategies available to address the key target
audiences and gain the support of the main stakeholders, along with the overall
public opinion? How a participatory and informed dialog should influence policies?
Which are the economic and human resources required vs. those available for the
implementation of successful communication activities? Finally which are the
experiences showing best practices or failures, on which to build on future initiatives?
11
Thematic Workshop 1.3
Communicating on invasive plants and pests with a media audience
Chaired by Sophie Claudet, journalist and communications consultant
Organization of the workshop:
1- Roundtable presentations
2- Participants will expose the difficulties they have in communicating or
questions about communication and how to approach the media
3- Series of recommendations by media with interactive discussions
4- Best practices from other countries
5- Summary
Topics to be covered:
-
Communicating with the mainstream media (i.e. non-specialized, nonscientific):
A news journalist (whether print, TV or radio) will typically look for a news angle.
The announcement of a new EU legislation on banning invasive species is typically one
(Sept 9., 2013) though it didn’t get much coverage outside the specialized media. The
actual vote of the law would typically get some coverage. In the meantime, you can
document and disseminate progress made on controlling invasive species or the
human and economic costs of not controlling them, also at a country or regional level.
When compiling press releases and communicating with journalists: be specific
without using too much institutional lingo. Journalists are trained to think of the
five “Ws”: who, what, when, where, why? Try and provide them answers with this in
mind. Use numbers (costs to the economy, how many new species introduced per
year, cost of removal), impact statistics (on the economy, on citizens’ health, health
sector, lost % of GDP etc.). Use case studies and human-interest stories: e.g. the
story of a farm owner, the story of a particular region possibly living off green tourism
and incurring losses, etc. The public is all the more likely to be impacted by a given
story if people feel they are affected or at least can relate.
Identify a list of specialists within your organization(s) that can appear in the media
or be interviewed.
Some international organizations (e.g., the UN, the World Bank) occasionally call on
journalists to organize their communication so that it is palatable to the wider
audience possible.
Make use of European networks such as Euronews, Arte. National and even regional
channels can also be good relays as well, especially if the (local) story they tackle is
of particular relevance to their audience.
12
Draw ideas from other countries that have widely communicated on that issue: the
United-States, Australia.
http://www.dev.tv/index.php/productions/documentary/nature_inc_iii_5x22_english
/
http://www.cbsnews.com/8301-3445_162-20127579/the-threat-of-invasive-species/
http://www.cbsnews.com/8301-505263_162-57570499/lionfish-invasive-speciesdevastating-reefs-expert-says/
http://kstp.com/article/stories/s2892452.shtml
This is typically institutional and wouldn’t make it to a news channel:
http://www.euractiv.com/video/eu-proposes-ban-invasive-species-530325
- Communicating with scientific media
Here obviously, you’ll be talking with specialists so you can go into technical details
while not omitting the general statistics and case study approach as outlined above.
- Tackling longer magazine or documentary-type formats
Channels are likely to want to produce a longer format story on a given subject if it
has made the news, their producing departments will typically lift a story off the
print media or if it has been featured by their news department. Case-studies and
human-interest stories are favored in magazine-type formats.
Some European foundations provide funding for longer format televised programs
(e.g. dev.tv).
- Making use of social media and the Web
Twitter, Facebook are powerful tools to disseminate information to a wide audience.
The language needs to be simple and to the point given the format. Social media is
the best way to involve the public, people will happily contribute videos, photos and
help you document the extent of damages caused by invasive species and might even
help you identify news species. Some countries like Canada have developed
applications to report invasive species.
Find examples on FB under “invasive species” and “invasive plants”
http://www.for.gov.bc.ca/hra/plants/raw.htm
13
Thematic Workshop 2.1
Social communication: its linguistic and anthropological dimensions
Chaired by Frank Alvarez-Pereyre, Centre national de la recherche scientifique and
Sarah Brunel, European and Mediterranean Plant Protection Organization (EPPO)
When interacting between themselves, stakeholders rely upon their respective
knowledge and experiences, they act according to quite defined functions and
responsabilities, and they draw upon images they have concerning the other
stakeholders.
To what extent are the different stakeholders aware of the above mentioned factors,
as well as of the impact such factors do play in the communication process?
Developping such an awareness shall be the purpose of the workshop.
Drawing on the participants own activity, mobilizing a double track understanding of
communication - a linguistic one and an anthropological one -, the thematic workshop
shall aim at getting to a minimal set of recommandations for a relevant interaction on
a day to day basis.
14
Thematic Workshop 2.2
How to strategically target your message?
Chaired by Jamie K. Reaser,
President/CEO of Congruence, LLC, USA
Website: jamiekreaserconsulting.blogspot.com
E-mail: [email protected]
We are all different in the way we pattern and process information – in the way we
perceive the world. Understanding your target audience (who you want to
communicate to) is at least as important as knowing the content of your message
(what you are trying to communicate). In order to effectively communicate, it is also
vital to recognize that communication occurs as a ‘package deal’ ; although words
and symbols are often considered the basis of communication, the manner in which a
message is received reflects the entire context in which the message is conveyed including medium, colors, symbols, patterns, behavior and other variables.
In this workshop you will learn:
 What cognitive (neurological) variables to consider when designing your
message – including content and context;
 How to assess the communication variables (needs) specific to your target
audience; and
 Based on the assessment, to design a highly targeted communication strategy.
You will be able to use this information to improve existing education/outreach
projects, as well as to design new initiatives that are highly impactful and costeffective.
The information in this workshop is largely drawn from the fields of communication
psychology (neuro-linguistic programming), neuro-leadership, and ecopsychology.
15
Thematic workshop 2.3
How to communicate on invasive alien species in countries with a low level
of awareness?
Chaired by Necmi Aksoy, Düzce University, Turkey and Arne Witt, CABI
Introduction of the thematic workshop (15 min)
Ahmet Uludag (1) & Necmi Aksoy (2)
1) Çanakkale Onsekiz Mart University, Faculty of Agriculture, Terzioglu Yerleskesi
17100 Çanakkale/ Turkey
2) Düzce University, Faculty of Forestry, Department of Forest Botany & DUOF
Herbarium, 81600 Konuralp, Düzce/ Turkey
E-mail: [email protected]; [email protected]
In addition to ordinary citizens, scientists and forestry/land managers are fully
unaware about the invasive alien species (IAS) problem in Turkey. The following
examples clearly show that this is the case: major forestation activities which actually
planted IAS; the addition of an IAS to the list for conservation; and the consideration
of invasive species as part of the species richness of our flora and fauna. In this
presentation, a proposal will be made on the communication which should form a
basis for future studies/activities. Three main points should be considered when
developing such a program. One is that no legal document on IAS in Turkey has been
available although IAS have been mentioned in some documents. The second is that
IAS have not been fully understood by scientists, policy makers, and forestry/land
managers. The last point is that those people dealing with IAS have chosen to act
independently instead of coming together or collaborating. In order to make policy
makers, forestry/land managers, scientists dealing with IAS more aware of the topic
activities should become organized in groups under a communication system such as a
society internet group; become involved in regional groups such as ESENIAS and
international groups such as NEOBIOTA; and establish new regional groups. The latter
is especially important as Turkey’s geographic position connects with different parts
of the world such as the Caucasus and the Middle East. We believe that ordinary
citizens will quickly become aware of the issues of IAS and that legal documents and
measures will be taken later following the Turkish IAS initiative proposed.
The authors would like to thank TEMA Foundation (The Turkish Foundation for
Combating Soil Erosion, for Reforestation and the Protection of Natural Habitats) for
their financial support.
16
Thematic Workshop 3.1
Dos and Don’t
Chaired by Katrin Schneider, Centre for Invasive Plants in protected areas of SaxonyAnhalt at UfU, Germany and Olaf Booy, GB Non-Native Species Secretariat
This thematic workshop intends to summarise the experiences presented in the
previous sessions and to add experiences of the workshop participants.
Communication initiatives that worked or did not work will be assembled to engage
the following target groups: the public, pupils, media, stakeholders, drivers of
invasions. The different supports for communication, like print media, internet, social
media etc. will be differentiated.
17
Thematic Workshop 3.2
How to elaborate a press communiqué?
Chaired by José Manuel Fernandez and Eladio Fernandez-Galiano, Council of Europe
The thematic workshop will consist in a training course and will touch on the
following aspects:
- 1st rule: Write the press communiqué as if it was an article for immediate
release. With a title, a lead, quotations, simple and direct sentences. Avoid all
technicalities and try to explain even the most complex subjects in a way that
common people can understand.
- 2nd rule: Try to find the most attractive point for the first sentence: the
attention of the journalists, as of the readership, should be captured in the first lines.
- 3rd rule: Don’t try to be exhaustive, focus in the more important and chose
only one point at a time. Too much information will distract yours readers and made
them give up.
- 4th rule: Complement the press communiqué with some information about
where the journalists can find more information about the subject. Focus in
information available online.
- 5th rule: Provide one or more contacts of people that can speak with the
journalists, to comment the information.
Examples will be provided during the thematic workshop.
18
Thematic Workshop 3.3
Incorporating the general population into the management of ecosystems
impacted by invasive alien species
Chaired by Judy Fisher, Fisher Research and IUCN CEM Theme Leader Ecosystems and
Invasive Species.
People are important components in both causing and mediating impacts of invasive
alien species on biodiversity, ecosytems and the environment in general. We will
investigate and discuss communication methods to incorporate the local population
into the care and management of ecosystems invaded by invasive alien species.
Mechanisms to not only involve people in the management of invasive alien species
but also to encourage them to understand the value of their involvement for the
health of people, the ecosystem, and for overall well- being will be developed. We
will be aiming not only to develop ways to involve people but also to measure changes
that their involvement may lead to, and ensure this involvement will lead to long
term behaviour change.
19
Thematic Workshop 4.1
How to convey positive messages to the horticulture industry?
Chaired by Mathieu Halford, Biodiversity & Landscape Unit, University of Liège
Gembloux Agro-Bio Tech and Johan van Valkenburg, National Reference Centre,
National Plant Protection Organization, the Netherlands.
Raising awareness about invasive alien plants is difficult due to the different public
perception and level of knowledge on the issue. Press and media often use alarming
terms, military metaphors or exaggerated impacts on biodiversity which scare people
and re-enforce the feeling of guilt instead of encouraging concrete solutions. Such
messages must be revised. Communication on invasive alien plants should be based on
positive messages and focused on solutions instead of underlining the problems.
Indeed the success of raising awareness lies in finding the appropriate message for
communication.
The aim of this thematic workshop is to discuss positive communication. What kind of
key messages should be delivered? How to find a balance between presenting the
problem and underlining the solutions? What kind of solutions exist?
20
Thematic Workshop 4.2
How to develop an awareness campaign on pest and invasive alien plants for
an international exhibition or event?
Chaired by Mariangela Ciampitti, Lombardia Plant Health Service
and Sarah Brunel, European and Mediterranean Plant Protection Organization (EPPO)
Italy will host the Universal Exhibition in 2015 in Milan, and the Lombardia Plant
Health Service is in charge of elaborating an awareness campaign so that particiants
and visitors from all over the world do not bring plants or plant products that could be
invasive or carry pests.
International exhibitions are increasingly common, and bringing the attention of
participants to pests and invasive alien plants, and what they should do in order to
avoid their introduction represents a powerful communication tool.
This thematic workshop will share experiences and suggestions on:
- What is the message that needs to be conveyed:
- Difference between native organisms and pests and invasive alien
plants;
- Why the invasive alien organisms are dangerous to our ecosystem and
biodiversity?
- What are the economic consequences for producers and consumers?
- Focus on pathways and behaviors to avoid.
- What are the supports that can be used (flyers, posters, films, etc.) ?
- programs involving visitors, e.g. contests, prizes;
- Qr code and application for smartphone.
- How and when information should be provided ?
- Should communication campaigns be set by kind of pest (insects, fungi, viruses,
weeds, etc.) or by kind of crop (rice, ornamental plants, corn, palm trees) ?
- Is it important to focus on a few key organisms to convey the message?
How to convey the message concerning viruses or bacteria? Should
pictures and images of symptoms be used?
Reference :
IUCN (2012) Biological Invasions and the IUCN World Conservation Congress. Jeju
Island, South Korea, September, 2012. 4 p.
http://cmsdata.iucn.org/downloads/biological_invasions_and_the_congress.pdf
21
Thematic Workshop 4.3
Can ‘hands-on’ activities be an effective tool to engage people with IAPs
problem and change behaviors?
Chaired by Elizabete Marchante (1) and Hélia Marchante (1, 2)
(1) Centre For Functional Ecology, Universidade de Coimbra
(2) Escola Superior Agrária/ Instituto Politécnico de Coimbra
Every person is a potential vector for introduction of invasive alien plants (IAPs) (both
intentional and accidental) and, furthermore, a vector for its active facilitation and
use. Therefore, if the problem is to be solved, or more reasonably, mitigated, it is
fundamental to educate the different publics about the problem and the species
involved. A well-informed public can then contribute to the prevention of
introduction, early-detection and management of IAP. In order to achieve that, more
than simple provision of information about IAPs, it is extremely important that public
gets really engaged with the problem and starts having (pro)-active behaviors that
contribute to both mitigate the problem and effectively prevent new introductions.
‘Hands-on’ activities, when compared with actions where the public is passive (e.g.,
talks, leaflets, posters, etc.), may be an extra step to pursue and better accomplish
the goal of IAPs mitigation. This thematic workshop aims to explore ways by which
scientists and practitioners may develop effective ‘hands-on’ activities about IAPs and
discuss advantages and disadvantages of such approaches.
The aims of the thematic workshop are:
- to understand the importance of people behaviors on IAPs problem solving;
- to discuss different approaches used to ‘hands-on’ activities on IAPs;
- to discuss the positive and the negative aspects of ‘hands-on’ activities.
22
‘Invasive alien plants clean
up afternoon’
23
‘Invasive alien plants clean up afternoon’
9th October - 14:00-18:00
During the ‘Invasive alien plants clean up afternoon’ to be held on the 9 th of
October, the participants will have the opportunity to make a field trip to the
Parque Natural de Sintra-Cascais, PNSC (Serra de Sintra, Peninha). There,
participants will participate actively in the control of the invasive tree
Acacia longifolia and other invasive alien plants that occur in the area.
Acacia longifolia, which originates from Australia, heavily invades coastal
dunes in Central/Northern Portugal and on the west Coast of Spain.
PNSC is a beautiful natural area, next to the Atlantic Ocean. Peninha is one of
the most emblematic areas inside the park and has fantastic views over the
ocean.
Activities will consist of identifications of the invasive alien plants and hand
pulling (seedlings/saplings) and cutting down of plants of Acacia longifolia that
recovered after a previous control intervention (see pictures).
Previous control intervention in PNSC
Acacia longifolia
Participants should wear comfortable clothes and shoes/boots, appropriate
for fieldwork, and should not forget a rain jacket if the weather justifies it,
as well as sunscreen and a hat.
Protective gloves and equipment for the intervention as well as an
insurance for all the participants are provided by the organizers.
24
List of participants
25
List of participants
Australia
FISHER Judy (Ms)
Fisher Research/IUCN/UWA, PO Box 169,
Floreat,, 6014 Perth, Australia
Tel: +618-93886619 - [email protected]
TAPSUWAN Sorada (Ms) CSIRO, Private Bag 5, 6913 Wembley, Australia
Tel: +61-893336730 - [email protected]
Belgium
HALFORD Mathieu (Mr) University of Liège Gembloux Agro Bio Tech, Passage
des Déportés, 2, 5030 Gembloux, Belgium
Tel: +32-81622387 - [email protected]
HOOGEWIJS Mieke (Ms) Province of Antwerp, K. Elisabethlei 22, 2018
Antwerpen, Belgium
Tel: +32-32406687 [email protected]
Czech
Republic
SOJNEKOVA Martina
(Ms)
State Phytosanitary Administration, Ztracena 1099/10,
161 00 Prague 6, Czech Republic
Tel: +420-601569089 - [email protected]
Denmark
NIELSEN Michael (Mr)
The Danish AgriFish Agency, Press Group, Nyropsgade
30, DK-1780 København V, Denmark
Tel: +45-25105343 - [email protected]
SáNCHEZ-AGUADO Paco European Environment Agency, Kongens Nytorv 6, 1050
(Mr)
Copenhagen, Denmark
Tel: +45-33367193 - [email protected]
STENSTRUP Lis
Tenderup (Ms)
The Danish AgriFish Agency, Center for Agriculture,
Nyropsgade 30, DK-1780 Kobenhavn V, Denmark
Tel: +45-45263822 - [email protected]
Finland
ALANKO Aino-Maija
(Ms)
Finnish food safety authority Evira, Mustialankatu 3
, 00790 Helsinki, Finland
Tel: +358-505920886 - [email protected]
France
ALVAREZ-PEREYRE
Frank (Mr)
Centre national de la recherche scientifique, UMR 7206
Eco-anthropologie et ethnobiologie,
MNHN,57 rue Cuvier, CP 135, 75231 Paris Cedex 05
Paris, France
Tel: +33-388365224 - [email protected]
CLAUDET Sophie (Ms)
Journalist with France 2, The Economist, 72 rue JeanPierre Timbaud, 75011 Paris, France
Tel: +33-626789500 - [email protected]
FERNANDEZ-GALIANO
Eladio (Mr)
Biodiversity Unit, Council of Europe, 67075 Strasbourg,
France
Tel: +33-388412259 - [email protected]
26
FONTAINE Céline (Ms) Centre Permanent d'Initiatives pour l'Environnement du
Val d'Authie, 25 Rue Vermaelen
BP 23, 62390 Auxi Le Château, France
Tel: +33-321040579 - [email protected]
GUéRIN Maxime (Ms)
Plante & Cité, 3 rue fleming, 49066 Angers, France
Tel: +33-241721737 - [email protected]
HUDIN Stéphanie (Ms) Fédération des Conservatoires d'espaces naturels, 6 rue
jeanne d'arc, 45000 Orléans, France
Tel: +33-238245503 - [email protected]
Germany
MANDON-DALGER
Isabelle (Ms)
Fédération des conservatoires botaniques nationaux, 1618 rue Beaumarchais - BP 87, 93511 Montreuil, France
Tel: +33-180897005 - [email protected]
PICARD Camille (Mr)
Ministère de l'Agriculture, de l'Agroalimentaire et de la
Forêt, DGAL, Service de la Prévention des Risques
Sanitaires de la Production Primaire, 251, rue de
Vaugirard, 75732 Paris Cedex 15, France
Tel: +33-149558001 - [email protected]
HILGERT Christian (Mr) Bielefeld University, Christian Hilgert
Detmolder Str. 144, 33604 Bielefeld, Germany
Tel: +49-5211064692 - [email protected]
HORMANN Annabell
(Ms)
Unabhängiges Institut für Umweltfragen e.V., Große
Klausstr. 11, 06108 Halle/saale, Germany
Tel: +49-3452026530 - [email protected]
KAMINSKI Katrin (Ms)
Julius Kühn-Institute (JKI), Federal Research Centre for
Cultivated Plants, Institute for National and
International Plant Health, Messeweg 11/12, 38104
Braunswcheig, Germany
Tel: +49-5312993378 - [email protected]
SCHNEIDER Katrin (Ms) Independent Institute for Environmental Issues, Grosse
Klausstrasse 11, 06108 Halle, Germany
Tel: +49-3452026530 - [email protected]
India
KAVILEVEETTIL
Sankaran (Mr)
Israel
ALMUGHAYYAR Amjad MInistry of Agriculture, Ramallah-West Bank, 00972
(Mr)
Ramallah, Israel
Tel: +97-222407361 - [email protected]
DUFOUR-DROR JeanMarc (Mr)
Kerala Forest Research Institute, Peechi, P.O., 680 653
Thrissur, Kerala, India
Tel: +91-04662223366 - [email protected]
Independent Ecologist - Researcher & Consultant,
Shahar Street, Bldg #1, Appt #6, 96263 Jerusalem, Israel
Tel: +972-26523963 - [email protected]
27
Italy
Jersey
CAVAGNA Beniamino
(Mr)
Regione Lombardia Plant Protection Service, Piazza
Città di Lombardia 1, 20124 Milano, Italy
Tel: +39-0267652192 [email protected]
CIAMPITTI Mariangela
(Dr.)
ERSAF, Servizio Fitosanitario, Via Pola, 12, 20124
Milano, Italy
Tel: +39-3666603272 [email protected]
GENOVESI Piero (Mr)
ISPRA and Chair IUCN SSC Invasive Species Specialist
Group, Via Vitaliano Brancato 48, 00144 Rome, Italy
Tel: +39-3474404471 - [email protected]
MEADOWS Scott (Mr)
States of Jersey Environmental Management and Rural
Economy, Howard Davis Farm, La Route de la Trinité,
JE3 5JP Trinity, Jersey
Tel: +44-1534441600 - [email protected]
Netherlands FRANKE George (Mr)
VAN VALKENBURG
Johan (Mr)
International Association of Horticultural Producers, PO
Box 1000, 1430 BA Aalsmeer, Netherlands
Tel: +31-297395005 - [email protected]
National Plant Protection Organization, Geertjesweg 15,
P.O. Box 9102, 6700 HC Wageningen, Netherlands
Tel: +31-621294830 - [email protected]
VERBRUGGE Laura (Ms) Radboud University Nijmegen, Heyendaalseweg 135,
6525 AJ Nijmegen, Netherlands
Tel: +31-612497237 - [email protected]
Portugal
ALFARROBA Flavia (Ms) Direção-Geral de Alimentação e Veterinária (DGAV),
Ministerio de Agricultura, Mar, Ambiente e
Ordanamento do Territorio, Tapada da Ajuda, 1349-018
Lisboa, Portugal
Tel: +351-213613286 - [email protected]
ALMEIDA Cláudia (Ms)
ICNF, Largo Fernando Formigal de Morais, 1, 2710-564
Sintra, Portugal
Tel: +351-219247200 - [email protected]
AMARAL Luís (Mr)
Academia Portuguesa de Permacultura, Rua dos
lusíadas, 74 - 2º Dtº, 1300-373 Lisboa, Portugal
Tel: +351-213647872 - [email protected]
DUARTE Liliana (Ms)
Universidade de Évora, Rua Brito Camacho, nº 6, 1º dto,
7005-315 Évora, Portugal
Tel: +351-964627747 - [email protected]
FERNANDES Manuel
(Mr)
Centro de Estudos de Geografia e Ordenamento do
Território, Avenida de Londres, 188 - 2.º Dto., 4835-066
Guimarães, Portugal
Tel: +351-961204658 - [email protected]
28
GAIRIFO SANTOS Carla Instituto Superior de Agronomia, Tapada da Ajuda,
(Ms)
1349-017 Lisboa, Portugal
Tel: +351-936889837 - [email protected]
GAMELA Alexandre (Mr) Centre for Functional Ecology, University of Coimbra,
Centre for Functional Ecology
Universidade de Coimbra
Apartado 3046, 3001-401 Coimbra, Portugal
Tel: +351-239855210 - [email protected]
MARCELINO Maria (Ms) ICNF, largo Fernando Formigal de Morais, 1, 2710-564
Sintra, Portugal
Tel: +351-219247200 - [email protected]
MARCHANTE Elizabete Centre for Functional Ecology, University of Coimbra,
(Ms)
P.O Box 3046, 3001-401 Coimbra, Portugal
Tel: +351-239855210 - [email protected]
MARCHANTE Hélia (Ms) Escola Superior Agrária/ Instituto Politécnico de
Coimbra & Centre For Functional Ecology,
Departamento de Ambiente
Escola Superior Agrária de Coimbra, Instituto Politécnico
de Coimbra
Bencanta, 3040-316 Coimbra, Portugal
Tel: +351-239802940 - [email protected]
MORAIS Maria (Ms)
Centre for Functional Ecology, Department of Life
Science, University of Coimbra, 3001-401 Coimbra,
Portugal
Tel: +351-239855211 - [email protected]
SANTOS Márcia (Ms)
Instituto Nacional de Investigação Agrária e Veterinária,
IP, Unidade Estratégica de Sistemas Agrários e Florestais
e Sanidade Vegetal
Tapada da Ajuda, Edifício 1, 1349-018 Lisboa, Portugal
Tel: +351-213613249 - [email protected]
SAO SIMAO DE
Direccao Geral de Alimentação e Veterinária, Tapada da
CARVALHO Carlos (Mr) Ajuda, Edificio 1, 1349-018 Lisboa, Portugal
Tel: +351-213613252 - [email protected]
WILSON Claire (Ms)
N/A, Rua Artur Garret
Lot 1, 3 DTO, 2890-010 Alcochete, Portugal
Tel: +351-919735951 - [email protected]
Reunion
JULLIOT Catherine (Ms) Direction de l'Environnement, de l'Aménagement et du
Logement de la Réunion, Service Eau et Biodiversité
12 allée de la forêt , 97400 Saint-Denis, Reunion
Tel: +262-947651 - [email protected]
Russian
Federation
MIRONOVA Maryam
(Ms)
Russian Plant Quarantine Centre, Pogranichnaya str.,
32, Bykovo, 140150 Moscow, Russian Federation
Tel: +07-4992713824 - [email protected]
29
Rwanda
BIGIRIMANA Vincent De Higher Insttitute of Agriculture and Animal Husbandry,
Paul (Mr)
Faculty of Agriculture and Animal Husbandry (FARD),
Crop Science Department, 210 Musanze, Rwanda
Tel: +250-783147949 - [email protected]
Slovenia
KUS VEENVLIET Jana
(Ms)
Institute Symbiosis, Metulje 9, 1385 Nova Vas, Slovenia
Tel: +386-31502566 - [email protected]
South Africa FOURIE-BASSON Wiida Faculty of Science, Stellenbosch University, Private Bag
(Ms)
X1, Matieland, 7602, South Africa, 7602 Stellenbosch,
South Africa
Tel: +27-218082684 - [email protected]
MARSH Alex (Ms)
Spain
South African National Biodiversity Institute: Invasive
Species Programme, Pearson House
Kirstenbosch Gardens 7735
Rhodes Drive, Newlands, Cape Town, 7735 Cape Town,
South Africa
Tel: +27-0217998404 - [email protected]
LORENZO INIGO Isabel NIF: A-79365821
(Ms)
Tecnologias y Servicios Agrarios, S.A., C/ Julian
Camarillo, 6 B - 4a planta, 28037 Madrid, Spain
Tel: +34-913225337 - [email protected]
SALAZAR Azucena (Ms) Directorate for Nature and Environmental Planification
(Basque Government), Donostia, 1 , E-01010 VitoriaGasteiz, Spain
Tel: +34-945019544 - [email protected]
Sweden
JOSEFSSON Melanie
(Ms)
Swedish Environmental Protection Agency,
Valhallavägen 195, S-106 48 Stockholm, Sweden
Tel: +46-86981541 [email protected]
Switzerland
HUMAIR Franziska (Ms) Institute for Environmental Decisions (IED), Consumer
Behavior, ETH Zurich, ETH Zürich, CHN H75.2
Universitätstrasse 22, 8092 Zürich, Switzerland
Tel: +41-446323162 - [email protected]
PLUESS Therese (Ms)
Federal Office for the Environment, Worblentalstr. 68,
3003 Bern, Switzerland
Tel: +41-313247786 - [email protected]
Turkey
AKSOY Necmi (Mr)
Duzce University Faculty of Forestry, Department of
Forest Botany & DUOF Herbarium, Duzce University
Faculty of Forestry, Department of Forest Botany &
DUOF Herbarium, TR-81620 Beciyorukler, Duzce, Turkey
Tel: +90-5334195574 - [email protected]
Ukraine
BASHYNSKA Olga (Ms)
DEPARTMENT OF PHYTOSANITARY SAFETY, str.
Koloskova 7, 03138 Kyiv, Ukraine
Tel: +380-0445251506 - [email protected]
30
United
Kingdom
BOOY Olaf (Mr)
GB Non-native Species Secretariat, GB Non-Native
Species Secretariat
Food and Environment Research Agency
Sand Hutton, YO41 1LZ York, United Kingdom
Tel: +44-1904462680 - [email protected]
HEYWOOD Vernon (Mr) University of Reading, School of Biological Sciences
University of Reading
Whiteknights, RG40 1TP Reading, United Kingdom
Tel: +44-11897801856 - [email protected]
JONES Kate (Ms)
CABI, Bakeham Lane, TW20 9TY Egham, United Kingdom
Tel: +44-1491829053 - [email protected]
SHAW Dick (Mr)
CABI, Bakeham Lane
Egham Surrey ; UK, TW20 9TY Egham, United Kingdom
Tel: +44-1491829025 - [email protected]
United States REASER Jamie (Ms)
EFSA
Congruence, LLC, 1207 Bull Yearling Road, 22973
Stanardsville, United States
Tel: +1-4349909494 - [email protected]
MOSBACH-SCHULZ Olaf European Food Safety Authority (EFSA), Via Carlo Magno
(Mr)
1A, 43126 Parma, Italy
Tel: +39-0521036371 - [email protected]
TRAMONTINI Sara (Ms) European Food Safety Authority, via Carlo Magno 1/a,
43126 Parma, Italy
Tel: +39-0521036878 - [email protected]
EPPO
ARNITIS Ringolds (Mr)
OEPP/EPPO, 21 boulevard Richard Lenoir, 75011 Paris,
France
Tel: +33-145207794 - [email protected]
BRUNEL Sarah (Ms)
OEPP/EPPO, 21 boulevard Richard Lenoir, 75011 Paris,
France
Tel: +33-145207794 - [email protected]
ROY Anne-Sophie (Ms) EPPO, 21 Bd Richard Lenoir, 75011 Paris, France
Tel: +33-0145207794 - [email protected]
31
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