Sumptuous and chic, how to spend it is the ultimate... magazine full of statement, style and sophistication. Published monthly in...

Sumptuous and chic, how to spend it is the ultimate... magazine full of statement, style and sophistication. Published monthly in...

Sumptuous and chic, how to spend it is the ultimate in weekend reading. It is a glossy lifestyle
magazine full of statement, style and sophistication. Published monthly in the Weekend FT with
nine mid-monthly themed editions, and eight Friday Editions. how to spend it is tightly focused on
how the educated, affluent and influential spend their money. In its sixteenth year, it is vital reading
for a unique audience, who enjoy serious recreational spending. Its intelligent and innovative
editorial combined with its fresh design and quality production, combine to create a weekend
reading experience which is second to none.
Edited by Gillian de Bono, how to spend it provides readers with in depth features on crucial
personal buying choices and pursuits, offering a stylish analysis of the axis where the corporate
and the cultural meet. Covering a diverse range of topics for our male and female audiences,
topics covered regularly include: travel, interiors, fashion, food and wine, luxury goods, profiles on
consumer companies, personalities, skiing and cars.
Read by both male and female readers of the Financial Times, how to spend it complements
perfectly our readers’ lifestyles and consumer spending habits, creating the ideal environment for
prestigious advertising.
how to spend it was voted Color Supplement of the Year at The 2010 Newspaper Awards for the
10th year. How to Spend It is also the only color supplement to win all three major industry awards
– The British Press Awards 2004, The British Society of Magazine Editors 2004 and The 2004
Newspaper Awards – something no other color supplement has achieved.
If you would like further information on how to spend it and howtospendit.com please contact
Jonathan Chaffin on +1 (212) 641-6312 or [email protected].
Editorial Content
how to spend it magazine broadens the appeal of the Financial Times by providing readers with a
highly visual environment for longer features on personal buying choices and leisure pursuits. To
this end the magazine’s influential team of journalists and style commentators give their unique,
authoritative and entertaining insights into the latest trends and key players in the worlds of:
Fashion
Food and drink
Grooming and health
Travel
The Arts
Interiors
Technology
Motoring and flying
Luxury goods
how to spend it is also the only newspaper magazine to produce completely themed editions, which
are published mid-month with their own title but with the same design and regular pages. This
allows how to spend it to explore key editorial subjects such as fashion, travel and interiors in
greater depth. It also increases the number of the magazine’s premium advertisement sites while
retaining the exclusivity of the monthly.
International Production
The Financial Times now has 23 print centers around the world. They are: New York, Los Angeles,
Chicago, San Francisco, Dallas, Orlando, Atlanta, Washington, London (Bow, Westferry), Leeds,
Dublin, Frankfurt, Paris, Madrid, Milan, Stockholm, Johannesburg, Tokyo, Hong Kong, Seoul,
Dubai, Singapore, Sydney.
Circulation Breakdown
USA
95,000
UK & Rep. of Ireland
129,209
Continental Europe
132,957
S.E Asia, Australasia
34,140
Japan and Korea
14,614
Total World wide
405,920
Source: FT Internal Figures (July-December 2010)
Delivered to hand delivery subscribers
(17.2% higher than Mon – Fri)
(18.1% higher than Mon – Fri)
(44.1% higher than Mon – Fri)
(20.4% higher than Mon – Fri)
how to spend it Readership Survey
In May 2009 how to spend it published a worldwide questionnaire asking readers for their
thoughts on the magazine. They were also asked a number of lifestyle questions to give us
a more accurate profile of a how to spend it reader and to provide us with some insight into
our readers’ lifestyles.
Demographics
28% are female.
66% are aged between 25 – 54 years.
The average personal net worth of our readers in the US
is $3,058,027 and £1,334,229 in Europe.
Nearly half of HTSI readers are involved in international
work with a over a third having responsibility globally.
Spending Habits
Characteristically brand loyal, style aware and relatively
indulgent financially in order to obtain quality goods, a
how to spend it reader spends on average on buying a
single item:
$3,075 on a watch
$3,375 on fine jewellery
$2,135 on a pair of shoes
$1,630 on a handbag
$6,905 on work clothes in a year
Findings
Respondents spend 38 minutes on average reading
how to spend it.
Longevity associated with how to spend it, as readers
keep each copy on average for seven days.
75% pass their copy of how to spend it on to someone
else.
Lifestyle
how to spend it readers take an average of 4 holidays
per year….
… with an average spend per person of $3,850 each
holiday. That’s over $15,200 per year spent on holidays
per reader.
2011 Rates
World
$
Europe
$
US
$
Asia
$
DPS
Inside DPS 1
Inside DPS 2
Inside DPS 3
1st DPS after Contents
2nd DPS after Contents
Centre Spread
DPS Front Half
DPS (ROM)
96,100
93,388
92,225
69,750
65,488
68,975
56,575
46,500
78,275
77,113
73,238
59,675
50,375
55,800
44,950
38,750
25,963
25,575
25,188
22,863
21,700
22,475
19,375
17,825
21,700
19,763
18,213
16,663
15,500
17,050
14,725
10,850
Pages
Outside Back Cover
Left Facing Contents
Inside Back Cover
1st Right Hand Page
2nd Right Hand Page
3rd Right Hand Page
RHP Front Half
1st Left Hand Page
2nd Left Hand Page
Front Half Page
RHP (Run of Magazine)
Specified Position*
Run of Magazine
56,963
54,250
35,650
49,600
46,888
44,950
41,463
44,950
42,625
36,425
35,650
35,650
32,550
48,825
45,725
30,613
41,463
37,975
37,588
33,325
37,588
34,100
27,900
27,125
27,125
23,250
17,980
17,515
13,175
16,430
15,965
14,725
13,563
15,113
13,563
11,238
10,463
10,463
10,075
14,958
14,570
10,850
13,718
12,555
11,703
10,850
11,703
10,850
8,060
6,975
6,975
5,813
Fractional
Half DPS
Half Page
Quarter Page
Vertical Strip
37,588
18,213
9,300
9,688
29,450
12,400
6,975
7,750
11,625
6,588
4,263
4,650
5,425
3,488
2,713
3,100
* Page Facing Technopolis, Eclectibles & Smooth Guide
2011
January
February
February
February
March
March
April
April
April
May
May
May
June
June
June
July
August
September
September
September
October
October
October
November
November
November
November
December
December
08
05
11
19
05
19
02
08
16
07
13
21
04
10
18
02*
06
03
09
17
01
07
15
05
11
19
26**
03
09
How to Spend It (WW)
How to Spend It (WW)
Friday Edition (WW)
Smart Arts (WW)
How to Spend It (WW)
Passion for Fashion (WW)
How to Spend It (WW)
Friday Edition (WW)
Superior Interiors (WW)
How to Spend It (WW)
Friday Edition (WW)
Travel Unravelled (WW)
How to Spend It (WW)
Friday Edition (WW)
Boats that Rock (WW)
How to Spend It (WW)
How to Spend It (WW)
How to Spend It (WW)
Friday Edition (WW)
Passion for Fashion (WW)
How to Spend It (WW)
Friday Edition (WW)
Superior Interiors (WW)
How to Spend It (WW)
Friday Edition (WW)
Christmas Unwrapped (WW)
Fine Times (WW)
How to Spend It (WW)
Friday Edition (WW)
* Europe and Asia only, running in US on 9th July.
** Europe and Asia only, running in US on 10th December.
Note: We accept space reservations past
closing, assuming there is space available.
Title
Publication Date
Space / Copy Deadlines
How To Spend It
January 8th
December 1st / December 8th
How To Spend It
February 5th
January 5th / January 12th
Friday Edition
February 11th
January 13th / January 20th
Smart Arts
February 19th
January 20th / January 27th
How To Spend It
March 5th
February 3rd / February 10th
Passion for Fashion
March 19th
February 17th / February 24th
How To Spend It
April 2nd
March 3rd / March 10th
Friday Edition
April 8th
March 10th / March 17th
Superior Interiors
April 16th
March 17th / March 24th
How To Spend It
May 7th
April 6th / April 13th
Friday Edition
May 13th
April 11th / April 14th
Travel Unravelled
May 21st
April 20th / April 25th
How To Spend It
June 4th
May 5th / May 12th
Friday Edition
June 10th
May 12th / May 19th
Boats that Rock
June 18th
May 17th / May 24th
How To Spend It
July 2nd *
June 2nd / June 9th
How To Spend It
August 6th
July 7th / July 14th
How To Spend It
September 3rd
August 4th / August 11th
Friday Edition
September 9th
August 9th / August 16th
Passion for Fashion
September 17th
August 16th / August 23rd
How To Spend It
October 1st
September 1st / September 8th
Friday Edition
October 7th
September 8th / September 15th
Superior Interiors
October 15th
September 15th / September 22nd
How To Spend It
November 5th
October 6th /October 13th
Friday Edition
November 11th
October 13th / October 20th
Christmas Unwrapped
November 19th
October 20th / October 27th
Fine Times
November 26th**
October 27th / November 3rd
How To Spend It
December 3rd
November 3rd / November 10th
Friday Edition
December 9th
November 9th / November 16th
* Europe and Asia only, running in US on 9th July
** Europe and Asia only, running in US on 10th December