2015 HL Media Pack - British Airways` Media

MEDIA
CHANGE YOUR VIEW
Voted one of the most important
magazines of the 20th century*, the
latest reincarnation of High Life for the
21st century reflects a very British sense
of irreverence, wit and attitude.
It speaks to a new generation of
travellers – Generation Curious: savvy,
experienced globetrotters who want to know
destinations from the inside out.
Distributed in every BA seat pocket and
in BA’s exclusive lounges, it’s packed
with intriguing features and beautiful
photography designed to shift perceptions
and challenge preconceptions.
With a circulation of
195,807
it’s the highest
circulating
travel magazine
89 %
Who are our
readers?
High Life readers
have spent
£1.6
BILLION
on cars in
the past 12 months
80 %
of High Life readers
buy duty free products
at the airport
of High Life
readers are AB
MILLION
potential readers
704,000
Premier TGI (2014)
260 ,000
54% of
High Life readers
are Business
Decision makers
59% of High Life
readers like to
go on holiday
somewhere different
every time
ADVERTISING INSPIRES
THE BA AUDIENCE
EMS (2014)
High Life readers
spend £1,081
per person on their
last holiday
68% of High Life
readers hold
investments
38% Female
62% Male
3.5
High Life readers
have spent £131
million on
fashion in the last
12 months
“In terms of the sales conversions that
BA Highlife magazine produced for the
Bear Grylls Survival Academy, all our
courses, five of the five-day Scotland
courses (10pp course) and 11 of the 24
hour courses in Surrey (12pp course)
are now full for 2013 (bar a few places)
– we’re having to open up additional
dates. Course sales were coasting along
before the publication came out and we
were sitting at around 50% occupancy.
Within the month of February we were
suddenly sitting at 90% occupancy. I am
100% confident that this was as a result
of the BA Highlife feature. I’d really
like to thank you for the incredible
opportunity – the magazine certainly
put us on the international map.”
Online
Extending the
reach of High Life’s
invaluable content,
inspiring people
outside of the plane.
• Banner advertising
on the website
complements print
campaigns, providing
a direct response
within a relevant
editorial environment.
• Hosting online
competitions with
data capture furthers
association with the
British Airways’ brand
and enables you to
start building a
relationship with our
affluent audience.
TALK ABOUT THE CONTENT
18% (500,000 BA passengers pcm)
have talked about a feature or article
within High Life with someone else
THE MAGAZINE PROMPTS ADVOCACY
with one in 10 passing
on the magazine to a friend
AD FOCUS
THEMES, CALENDAR
AND RATES
January Luxury holidays
February Short breaks
March Beaches
April Florida
May Caribbean
June Indian Ocean
July Vegas
August Family holidays with a difference
September England Rugby World Cup
October Winter Sun
November Middle East UAE
December Spa retreats
Hackett_AW14_HighLife_UK_Layout 1 30/07/2014 10:54 Page 1
HACKETT.COM
DPS 1 page ½ page ¼ page RATES
£13,841
£8,304 £4,844
£2,768
“A LWAY S O F F E R A L A D Y Y O U R S E AT ”
Jeremy’s Rule No. 3 for living a better life
High Life readers
have spent
£131
MILLION
on fashion in
the past 12months
RATECARD:
TURN TO BACK
OF CARD FOR
FULL RATECARD
AND SCHEDULES
Image of Cocoa Island, Maldives
RATECARD
SIZE/POSITION OF AD
Inside front cover Inside back cover Outside back cover DPS Full page, RH first half
Full page Half page Advertorial Loose inserts Bound inserts Tip on ONLINE
Banner
MPU
Online Competition
RATE (£)
33,075
17,530
20,175
27,784
15,860
13,670
7424
16,404
48 per ‘000
79 per ‘000
79 per ‘000
Alisa Stamenkovic
High Life Ad Manager
BA Media
+44 (0)20 7550 8070
[email protected]
£30 CPM
£25 CPM
£2,500 net
Nicky Faux
BA Media
+44 (0)20 7550 8026
[email protected]
AD DEADLINE INSERT DEADLINE
ADVERTISING
CONTACT
INTERNATIONAL
SALES
SCHEDULES
ISSUE February March April
May
June
July August September
October November
December
January 2015
23 December 29 January 2 March 30 March 29 April 1 June 1 July
30 July 1 September
30 September 30 October 26 November
6 January
4 February
6 March
7 April
6 May
5 June
7 July
5 August
7 September
6 October
5 November
2 December
Source ABC Jan-Jun 2014, EMS 2014, Premier TGI 2014, HPI Study 2011