mnra email

Email May Not Seem
Like a Big Deal…
But It Is a Big Deal.
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2.9 Billion Email Accounts (not
including spam)
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3X Facebook & Twitter
Combined
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Email is 100X Search Traffic
Every Day
1. Not Doing Email Marketing
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76% of marketers today say they use email more
now than they did three years ago.
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77% of consumers prefer email for marketing
communication.
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Do It Right. Give your customer what they’re
looking for, when they’re looking for it.
2. One Size Fits All
3. Spend Too Much Time On
Creative
Context, not content, is king.
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Spend 30% of time on creative;
rest of time on list and offer.
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Invest in a good system.
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Use templates. Have plan.
Have “On the Fly”.
4. Batch and Blast
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Email is about permission.
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Value & Relevancy outweigh
frequency.
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It’s NEVER about YOUR
business. It’s ALWAYS about
your CUSTOMER’S needs.
5. Exploit Events or Tragedies
6. Spamming For Sales
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Don’t Abuse Customer’s Trust
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People Read What Interests
Them; Sometimes it’s an Email.
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Spam is Bad, MMM’kay? (Cost
borne by recipient).
7. Buy an Email List
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Reputable ESP Won’t Allow It.
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Negatively Affects Your CRM.
Who is REAL Customer?
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You Ruin Email For Everybody
Else.
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Leave These People Alone.
They Didn’t Do Anything To
You!
8. Don’t Manage Your Information
Know Thy Customer!
Age
Gender
Persona
Occupation
Purchase Behavior
Where Did They Sign Up?
How Can You Give
THEM What THEY Want
if You Don’t Know Who
THEY Are?
9. “I’m on Social Media,
I don’t need to be on Email”
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Social Media and Email Work TOGETHER.
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Calendar, Theme, and Channel Content
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Build It Right From the Ground Up!
10. Not Listening to
Feedback From Readers
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Open Rates, Click Rates, Video Play Rates.
That’s How Readers Talk To You.
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Data, Data, Data
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“Feedback is great for telling you what is wrong;
it’s terrible at telling you what to do next”.
“Two monologues don’t make a dialogue”
–John Daly
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Do you have other questions.
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Do you want a copy of this presentation?
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[email protected]