the packet - Institute for Nutritional Medicine

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NCN Beverages LLC
REVOLUTIONARY NUTRITIONALLY ENHANCED DIETARY
SUPPLEMENT POWDERS
NCN Beverages, LLC
was founded by a core world class
beverage team. It is dedicated to bringing healthy, functional
and good for you beverages to market. Its objective is to be the
next state-of-the-art beverage innovator, raising the bar in
the evolution of nutraceutically enhanced,
functional beverages.
DIETARY SUPPLEMENT
enhances
performance
to train hard
Net Wt. 2.5oz (71g)
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NCN Beverages LLC
Consumer Analysis/Market Opportunity:
Keys to Success:
• The weight loss industry in the USA grew 4.5% to $65 billion in 2012
• Capitalize on recent consumer trends and deliver a low calorie drink that contains efficacious levels of dietary supplements
proven to burn fat
• The number of American dieters in 2012 has risen to 108 million
• As of May 2012, roughly 85% of the 108 million dieters were females
• Sales of diet soft drinks were $19 billion in 2006
• Crystal Light powder is estimated at $1 billion in annual sales.
NCN’s Urban Chic brand is a new category. It is a powder that
contains revolutionary new dietary supplements clinically proven to
reduce body fat and promote weight loss
Fundamental Business Proposition:
• Line of weight management powders. The first will be unflavored,
can be mixed with coffee, tea water or your favorite low calorie
beverage
• The dietary supplements must be recognizable by consumers
and/or promoted by well known personalities such as Dr. Mehmet
Öz, known as Dr. Oz
• Must be health food and sports nutrition channel friendly—all
natural sweeteners, no preservatives, no artificial colors or flavors
• Must be e-commerce friendly (B2C), with an attractive
price per use
• Must be profitable in the supply and value chain—NCN
Beverages, retailers and consumers should perceive the product
as a needed item
• There are 100 million daily coffee drinkers in the US
• Purse/briefcase-friendly single serve small sachets and stick
packs that create portability
• Unflavored weight management powders can be ubiquitous, can
be sold and used anywhere
• Interactive value added promotional programs and brand
ambassador programs will generate interest and sales
• Moreover, flavored line extensions will be included that consumers
can add to water to make a delicious
weight management drink
• World class cross-functional team
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After successful introduction of the Urban Chic line of beverage
sachets and sticks, we will explore other beverage, and possibly
related, subcategories. We already plan a line extension to our
UrbanFit sports performance beverage powders. UrbanFit products
will be designed to enhance stamina, strength and endurance
during and after the workout
NCN Proprietary Product Lines
Weight Management Perfected 2014
Unflavored
Mixes well with your favorite
beverage, also great in coffee
or tea.
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Raspberry
Lemonade
Delicious when
mixed with water.
Orange Mango
Delicious when
mixed with water.
NCN Proprietary Product Lines (continued)
Possible Urban Chic line extensions
We have additional Urban Chic projects in the pipeline: carbonated soft drink
in a bottle or can, and ready to drink Urban Chic non-carbonated beverage.
BLACK
CHERRY
LEMONADE
GOURMET
WEIGHT MANAGEMENT DRINK
12 FL OZ (355ML)
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ORANGE
MANGO
GOURMET
WEIGHT MANAGEMENT DRINK
12 FL OZ (355ML)
RASPBERRY
PASSION
FRUIT
GOURMET
WEIGHT MANAGEMENT DRINK
12 FL OZ (355ML)
ACAI
GRAPE
GOURMET
WEIGHT MANAGEMENT DRINK
12 FL OZ (355ML)
NCN Proprietary Product Lines (continued)
UrbanFit
We have another product line called Urban Fit. A dietary supplement
designed to support fitness, and will be available in powder and liquid
forms, it will be targeted to the male sports and fitness market.
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NCN Proprietary Product Lines (continued)
Packin’ Heat
NCN’s third product line is Packin’ Heat, a libido enhancing product containing amino acids, vitiamins and minerals. NCN plans to package Packin’ Heat
in shot form, and possibly in full-size beverage format.
DIETARY SUPPLEMENT
enhances
performance
to train hard
Net Wt. 2.5oz (71g)
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Strategic alliance with the Institute of Nutritional Medicine
and Cardiovascular Research
NCN Beverages, LLC is proud to announce an exclusive agreement
Russ and his team have a well-defined protocol to assess an indi-
in principle with the Institute of Nutritional Medicine and Cardiovas-
vidual’s needs based on cellular level testing, detailed questions
cular Research, based in Winter Park, Florida. Over more than 20
and sophisticated analysis of the results, which lead them to devise
years, the Institute has generated proprietary clinical research that
nutritional, vitamin and supplement programs individually delivered
has identified key findings about weight management and obesity,
through a compounding pharmacy.
sports and fitness performance, libido, stress and general health.
Russ Scala, the Institute’s founder, is a world class health profes-
NCN will utilize the Institute’s existing and future research to cus-
sional and a patient consultant/educator/advocate who oversees
tomize consumables for individuals and the general public through
the Institute with a team of physicians, implementing customized
NCN’s sophisticated direct selling methods.
metabolic rehabilitation programs for CEOs, professional athletes,
obesity, cardiac, diabetes, and brain injury patients and others.
NCN will focus intially on weight management, sports performance,
libido and baby boomer general health.
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1.
12.
market
research
scale up
11.
proof of
concept
2.
develop
business
opportunity
3.
branding
& packaging
10.
people &
management
4.
B E V E R A G E S, L L C
9.
projections
We put all the pieces
together
8.
product
development
5.
pricing
strategy
promotion
7.
6.
placement
production
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B E V E R A G E S, L L C
NCN Beverages, LLC was founded by a core world class beverage
team. We are dedicated to bringing healthy, functional and good for you beverages
to market. Our objective is to acquire innovative beverage, supplement and related
businesses that have not achieved their potential, building upon their existing businesses by enhancing their products, improving their sales and marketing strategies
and adding the NCN product lines to provide efficient, sustainable growth.
Corporate Core Values
Innovative - Highly dynamic veteran staff that carefully follows consumer
trends and science-based supplements. An internal product development
lab and packaging expertise that can quickly develop and launch new,
efficacious beverages.
Knowledgeable - A great communicator on the subject of weight
management, sports nutrition and helping people achieve their goals.
Trustworthy - A company the consumer can trust in the formulation of healthy
good for you weight management drinks and other functional beverages.
Quality - Strong familiarity with good manufacturing practices and quality control.
Sales/Distribution and Marketing - Veteran nucleus that has excellent
relationships with specialty and mass market distributors.
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NCN Beverages Core Team
• NCN Beverages will deploy a cross functional team management
style that will work in a collaborative fashion.
• The Cross Functional team members will have core competencies
in Research & Development, Design and Packaging, Operations,
Manufacturing, Finance, Sales and Marketing.
Co-Founder/Chairman/Chief Technology Officer
Larry Alibrandi is a world-class inventor with over 30 years food and beverage consumer products
experience. Larry has been an entrepreneur for the past 16 years and has invented and brought to
market over 35 highly specialized beverages that have been launched in selected markets throughout
the USA.
Larry operates from a high performance laboratory allowing him to customize innovative beverages
quickly and effectively. Prior to being an entrepreneur, Larry worked in a research and development
management capacity for global companies such as Unilever, Cadbury Schweppes and Borden
Foods. He commercialized many beverages throughout the world in the United Kingdom, the
Middle East, Africa, Spain, Italy, Canada and the USA.
Larry has a B.S. in Nutrition Science from Syracuse University.
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NCN Beverages Core Team (Continued)
Director Packaging and Design
Sondra Greenspan is a world-class branding and package design expert. Sondra has created
the branding and trade dress for all Urban Chic and Urban Fit products as well as supported the
marketing and advertising initiatives.
Prior to being an entrepreneur, she was a Senior Art Director of PepsiCo for 20 years. Sondra
created the brand packaging and support materials for many Pepsi brands including Pepsi,
Diet Pepsi, Lipton Iced Tea, Stolichnaya Vodka and Aquafina. She also designed the NASCAR logo.
Sondra heads up design, packaging, marketing, advertising, promotional materials.
Sondra has a B.F.A. in Graphic Design from Pratt Institute.
E-Commerce/Marketing
Holly Tully has over 20 years of experience in the natural products industry. Her career has been
marked with numerous achievements. At Virgo Publishing’s natural products division, she created
the most influential and profitable online community within the industry. Ms. Tully also successfully
launched an eCommerce division for Wayne Gorsek, the founder of Vitacost.com. Recently, she led
the eCommerce of Bodybuilding.com. During her time as its eCommerce director, Bodybuilding.
com’s sales grew from $330 million to over $420 million.
Currently, Holly executive manages a global team that’s responsible for eCommerce revenue,
digital marketing, PR and media relations, growth initiatives, creative services, branding, and
content operations.
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NCN Beverages Core Team (Continued)
National Sales Manager
Michael DiOrio built the Snapple distribution system that included over 300 mass market
distributors. His career includes multiple other acheivements assembling DSD networks and
exceeding sales goals with various start up brands. He has deep multi-channel distribution
experience and is expert in grocery, drug, convenience, mass and club business channels.
Mike has a B.S. in Science Business Administration from Rochester Institute of Technology.
Accountant/Controller
Michele Stefanelli is our CPA. She has over 29 years experience as cofounder of the South Florida
accounting firm Stefanelli and Batalla, C.P.A., P.A.
Michele has a Business Management Degree from Florida Atlantic University.
Consultant/Proposed Director
Dr. Joe Dunne is a Senior Executive who consults with NCN Beverages on a as-needed basis.
Joe has extensive experience in the global food ingredient and flavor industry. Currently Joe is
Chairman of the Board, Food for Health, Ireland and Chairman/CEO of Westgate Biologicals, Ireland.
Joe is former President of Cultor Food Science, a $400 Million global ingredient company and former
President of Quest International, North American Division, a $180 Million food ingredient business.
Legal Team
Mitchell J. Stier, corporate and securities transactional lawyer, Paramus, NJ (admitted to practice
in New York).
Paul Bianco, Ph.D., Registered Patent Attorney, U.S. Patent & Trademark Office, Fleit Gibbons
Gutman Bongini & Bianco P.L., Aventura, FL.
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