13 November 2014 9:30am Registration Venue: The Ballroom

13th November 2014
9:30am Registration Venue: The Ballroom
10:00 am – 10:15 am
CMO Council Introduction
Opening Keynote by Donovan Neale-May, Executive Director, CMO Council
10:15 am - 11:30 am
Corporate Excellence Awards
11:30 am – 11:45 am
TEA BREAK
11:45 am – 1:00 pm
CMO Asia presents 50 Most Talented CMOs (Perspectives and Wins)
1:00 pm – 2:00 pm
LUNCH BREAK
2:00 pm – 3:30 pm
World Marketing Congress Marketing Leaders (Recognition)
3:30 pm – 4:00 pm
TEA BREAK
4:00 pm – 5:30 pm
LOKMAT CSR Excellence Awards
ETHICAL Companies Awards
7:00 pm ONWARDS
LOKMAT presents CORPORATE EXCELLENCE AWARDS (A&M Edition)
Chief Guest: Donovan Neale-May, Executive Director, CMO Council
This is a draft agenda and subject to change. The Organizers will have the final say and reserve a right to alter/ change the program design
without assigning any reason whatsoever.
14th November 2014
8:30am Registration Venue: The Ballroom
9:25 am Inauguration
9:30 am – 9:45 am Chairman’s Opening Address & Welcome
S P Shukla, President Group Strategy, Defense Sector & Chief Brand Officer, Mahindra &
Mahindra Ltd
9:45 am – 10:00 am Guest of Honour
Donovan Neale-May, Executive Director, CMO Council
10:00 am – 10:45 am Keynote Address
Erik Saelens, Executive Strategy Director, Brandhome
Topic: The Story Wars: how brand stories beat advertising tales (An inspirational and
practical view on the revival of the oldest form of brand marketing)
10:45 am – 11:15 am
Donovan Neale-May, Executive Director, CMO Council
Topic: Fortifying the CMO’s Position: How to Align and Combine in the C-Suite
11:15 am – 11:30 am TEA BREAK
11:30 am – 12:15 pm
Master Brand – A Presentation
12:15 pm – 1:00 pm
Sue Mizera, Managing Director (Y&R Business Consultants), Young and Rubicam Geneva
Topic: East & West. 10 Critical Steps to Successfully Migrating Brands across the Globe
1:00 pm – 2:15 pm LUNCH BREAK
2:15 pm – 2:45 pm
Delanie West, Vice President Product Development - Creativity Center, Faber-Castell, USA
Topic: Creative Brands / from Startups to Global Brands: Dynamic Management of
Product Development & Creative Teams
This is a draft agenda and subject to change. The Organizers will have the final say and reserve a right to alter/ change the program design
without assigning any reason whatsoever.
2:45 pm – 3:15 pm
Zaheer Nooruddin, Regional VP - Digital (APAC), Waggener Edstrom
Topic: The New Dynamic of Marketing is Brand Storytelling
3:15pm – 3:45pm
Joescher Chee, Founder and Principal Brand Consultant, Joescher + Adhaus
Topic: Brand Transformation starts with Culture Transformation
3:45pm – 4:00pm TEA BREAK
3:45 pm – 4:30 pm
Alex Batchelor, Chief Operating Officer, BrainJuicer
Topic: Feel Nothing; Do Nothing – The Modern Marketer's Guide to Changing Consumer
Behaviour
4:30 pm – 5:15 pm
Global Awards for Marketing Excellence + Market Research Awards
World Marketing Congress - Most Talented Global Marketing Leaders Listing
5:15 pm – 6:00 pm
ABP News presents Woman Super Achiever Awards
7:00 pm onwards
ABP News presents Brand Excellence Awards
This is a draft agenda and subject to change. The Organizers will have the final say and reserve a right to alter/ change the program design
without assigning any reason whatsoever.
15th November 2014
9:00am Registration Venue: The Ballroom
10:00 am – 10:45 am
Dipanjan Chatterjee, Senior Vice President, BAV Consulting/ Young & Rubicam
Topic: Building Brand Value Based on Consumer Perceptions
10:45 am – 11:30 am
Zia Patel, Director, Wolff Olins
11:30 am – 11:45 am TEA BREAK
11:45 am - 12:30 pm
Tadeusz Zorawski, Chief Executive Officer, UM Poland
Topic: TELL ME WHY PEOPLE BUY… and how it changes in the digital era
12:30 pm – 1:15 pm
Tom Sitati, Managing Partner, Brand Integrated Consulting
Topic: Culture as the Key to Unlocking Customer Value: An African Perspective
1:15 pm – 2:15 pm LUNCH BREAK
2:15 pm – 3:00 pm
Paul Galesloot, Global Chief Operating Officer, Cowan
Topic: Building a Global Brand in India
3:00 pm – 3:45 pm
CMO Round Tables (Panel Discussion)
3:45 pm – 4:00 pm TEA BREAK
3:45 pm – 5:00 pm
CMO Round Tables (Panel Discussions)
This is a draft agenda and subject to change. The Organizers will have the final say and reserve a right to alter/ change the program design
without assigning any reason whatsoever.