Programmatic advertising for marketers & agencies

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Programmatic advertising for
marketers & agencies
Merchenta’s White Label DSP (demand-side platform) is a one-stop platform for ad
agencies, marketers and media traders. Our DSP-in-a-box delivers all the tools you’ll ever
need for programmatic advertising on display, mobile and Facebook. Trusted by clients
in over 40 countries for prospecting, retargeting, pre-targeting and email retargeting. All
in one unified platform. Our white label offering gives you the full power of Merchenta –
with your very own brand.
Why Merchenta?
Global reach – Facebook,
display & mobile
Seamless access to billions of ads per
month across over 20 RTB exchanges.
Over 95% reach in key geos. Run
campaigns across millions of wellknown websites, mobile apps
Real-time optimisation
Simple sign-up
Our platform is available worldwide,
with data centres in US, Europe
and Asia. Track your campaign
performance as it happens. Optimise
No monthly minimum spend or
long-term contracts. Just top up your
account as and when you need to.
on the go for maximum return.
and Facebook.
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Personalised Intelliads
Dynamic Facebook Ads
Advanced dashboard
eCommerce retargeting
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What’s included?
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DSP & client-reporting
dashboard
Personalised IntelliAds
Campaign-optimisation
Extend your reach with Merchenta
IntelliAds: dynamic personalised
behavioural ad campaigns across
display, mobile and Facebook.
Automated campaign-optimisation
improves results on the go and saves
you time.
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Day-parting algorithms
Advanced bidding
Desktop & mobile
Sophisticated day-parting and activity
algorithms automatically boost
performance while keeping media
costs down.
Sophisticated real-time bidding
algorithms get you the best inventory
in real time – and at the best price.
Reach consumers with desktop
and mobile inventory from over 20
exchanges for maximum global reach.
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Dynamic Facebook ads
Contextual targeting
Geo-targeting
Fully integrated into Facebook
Exchange for static and dynamic ad
retargeting.
Choose the right sites for targeting
from over 100 contextual categories
– or by site name.
Focus on the right customers using
advanced geo-targeting – by country,
state, radius, latitude/longitude, DMA
code, post/zip code, and more.
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Device & carrier targeting
Ecommerce retargeting
Email & website retargeting
Target campaigns by device family,
model, browser, OS or mobile
operator.
Easily create custom audience
retargeting rules to boost ecommerce
sales.
Combine email campaign data
with on-site consumer behaviour
for effective off-site consumer
re-engagement and retargeting
campaigns.
Advanced real-time dashboard on
tablet, mobile and desktop. Easily
manage campaigns across millions of
sites and apps.
Talk to us about your
own branded demand
side platform
LONDON. SAN FRANCISCO. KRAKÓW.
Telephone:
+44 (020) 3239 2324 [UK]
+1 347.329.3250 [US]
Online:
[email protected]
http://dsp.merchenta.com