Filmaka

Filmaka
HOW do you engage the consumer of the 21st Century?
It is no longer just about the full frontal hard sell, or the
:30 second commercial.
It is about context, content, and entertainment.
Working with FILMAKA you can engage your consumers to
participate in their own persuasion
And we do it better, faster, broader and more cost effectively.
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Filmaka
 Filmaka is an award-winning Digital studio for multiplatform branded and non-branded entertainment founded by
independent film producers Deepak Nayar (Bend It Like
Beckham) and Thomas Augsberger (Mr. Brooks).
► Short films, advertising, web series, TV series, feature films
 Content is produced by a creative global on-line community
of 30,000 talented filmmakers in over 150 countries.
► Feature film Swinging with the Finkels, starring Martin Freeman
and Mandy Moore, premiered at Cannes May 2010.
▪Filmaka discovers new, fresh talent through its proven
monthly online competition engine.
▪Competitions result in exclusive content for high-profile
brands, including:
©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD
Competitions
▪ In conjunction with Agencies and Brand Managers,
Filmaka hosts monthly competitions. Categories include:
► Branded / Non-branded Commercial
► Feature Film / Short Film
► Documentary / Short Film
► Web Series
▪ Goals of competitions include:
► Create compelling and effective brand messaging
► Provide a scalable and cost-efficient business model
► Reach untapped markets
► Provide a legal framework where IP issues are controlled
► Offer a venue for professional and aspiring filmmakers
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Process / Timeline *
• Agency/Brand/Filmaka collaborate on creative brief, which
is distributed to Filmaka community
Wk
1-4
Wk
5-6
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7-10
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11
• Competition marketed to community and beyond
• Community writes scripts or pitches, submits to secure site
• Filmaka reviews submissions, vets filmmakers
• Agency & Brand review semi-finalists, select finalists
• Finalists awarded production money, produce content,
submit to secure website
• Agency, Brand, Filmaka review finalists submissions, award
prize monies
• Content goes to work for Agency and Brand
* Timeline can be expanded or condensed
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Feature Film Competition Jury
Filmmakers join the Filmaka community to develop their craft, earn
feedback from their peers as well as advertising and entertainment
industry professionals and to pursue career opportunities.
To attract quality talent, Filmaka’s feature film competition is judged
and commented on by award-winning directors, writers and actors:
“I was really taken with your film- very simple but consistently clever and fun
and sad, all at once.” Neil LaBute to filmmaker Nikol Hasler
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Current Projects: Discover Card / Klondike
Agency The VIA Group has commissioned Filmaka to
create entertaining short films which depict what
lucky Discover Card Sweepstakes winners might do if
they won $1-million. The full length films will be
deployed on digital platforms and in-theater while
cutdowns may air as television commercials.
The VIA Group has also enlisted Filmaka and its
community to create television commercial
campaigns around Klondike’s popular “What Would
You Do For a Klondike Bar?” tagline.
Both projects are currently in production.
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Current Projects: Ford Fiesta / SNICKERS
The Ford Fiesta Movement Challenge, the innovative
social marketing campaign, is the third collaboration
between Ford, agency JWT Team Detroit and Filmaka.
This time, Filmaka’s directors were paired with Fiesta
“Agents” to create short films to launch the highly
anticipated Fiesta Stateside. The twenty films
premiered prior to blockbuster films such as IRON MAN
2. The winning films will air on Current TV and stream
on multiple digital platforms.
SNICKERS® and its agency BBDO hired Filmaka and
its community to develop viral marketing
creative which may be utilized as online and
television ads. This is an extension of the “You’re
Not You When You’re Hungry” campaign which
kicked off with great fanfare in the 2010 Super
Bowl. The films currently are in production.
Filmaka received a record 450 submissions for this
project.
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Current Project: Digital Rights Group/CBC
Digital Rights Group UK and the Canadian Broadcasting
Corporation have partnered with Filmaka to develop
concepts for game and reality television series.
This is Filmaka’s second project with DRG; the first
resulted in the comedy pilot Upside Down, a comedy
television pilot created by two Filmaka community
members.
Status: After reviewing the 250 game/reality television series pitches
submitted by Filmaka’s community, DRG identified four pilots for further
development and are pitching them to distribution partners.
“We are looking forward to working with Michael and Max on the development of
Upside Down, a series which we believe has fantastic potential on the
international stage. The game/reality show competition was the perfect way to
give talented filmmakers an opportunity to get their projects in front of
leading creatives in the television industry.” - Justin Judd, Digital Rights Group UK
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Case Study: Lincoln/ Y&R Team Detroit
Lincoln and Y&R Team Detroit enlisted Filmaka to create
music videos integrating the Lincoln MKS tailored
for the 2009 Grammys®. Influential music supervisor
Gary Calamar (True Blood) curated the project. Filmaka
received 300 pitches and 14 videos were produced, four
more than originally planned.
Lincoln/Y&R created a marketing campaign around the music videos
entitled “Project Rising Stars”. All Lincoln MKS commercial time in the
Grammys showcased the five winning videos. The commercials directed
viewers to CBS.com to see the full-length videos. Click here for examples. The network’s
website then linked to Filmaka.com where further community engagement was
available with information about the filmmakers, musical artists, and behind-thescenes footage.
“We were very impressed with Filmaka and the outstanding results.”
-Carl Spresser, SVP/Director of Integrated Marketing & Branded Entertainment, Team Detroit
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Case Study: Trojan / Colangelo
Trojan and agency Colangelo-Synergy Marketing
employed the Filmaka community to create branded
entertainment to launch new products (i.e.
Ecstasy, 2Go, etc) and to kick off re-launch of its
website.
Four winning films are currently streaming on Trojan’s site. One of the films,
Sri Lanka, is currently the #1 ranked video.
“We found our collaboration with Filmaka (on
behalf of our client Trojan® Brand Condoms)
to be thoroughly professional and a great value.
The videos produced by the filmmakers
exceeded our expectations as they were
strategically on target as well as highly
creative. When a similar opportunity arises, we
will definitely look to renew our partnership.”
- Dan Liu, Account Director,
Colangelo-Synergy Marketing
©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD
Case study: Ford / JWT Team Detroit
In its first project with Ford and agency JWT Team
Detroit, Filmaka and its community created “Mustang
Stories,” twenty short films based on real-life
stories submitted by drivers of the iconic vehicle.
Ford/JWT came to Filmaka because they needed original content for the
2010 Mustang’s website and creative for the nine 1:00 commercials
purchased in NBC’s Knight Rider. Films needed to be written, shot, and
edited in just over five weeks. Filmaka received 400 pitches from
filmmakers in 30 countries. 22 films were produced - shot in U.S.,
Canada, Mexico, Norway, South Africa, and UK.
Grand Prize Winner, UK-based Jonathan Newman attended the LA Auto Show
where his film “Father’s Day” introduced the 2010 Mustang. JWT then hired
him to shoot a one hour cable documentary, shot in Japan.
Filmaka subsequently hired Newman to direct its first feature film,
Swinging with the Finkels, starring Martin Freeman and Mandy Moore.
“It’s the quickest, most efficient, creative thing the Ford Motor
Company has ever done.” - Al Uzielli, Sr. Advisor, Ford Global Brand Entertainment
©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD
Case Study: DIRECTV / Cisco
DIRECTV hired Filmaka and its US members to create
twenty short films which incorporated its products,
services, and programming (i.e. HD, I-Phone
remote recording, sports, Friday Night Lights).
The finalists, represented a wide range of talent from
a Yale college student to a director of Black Eye Peas music videos to a
screenwriter of an Oscar® nominated movie looking to make her mark in
directing. One finalist even shot his film on location in China.
To compliment Ogilvy-produced creative, Cisco
enlisted Filmaka and its community to shoot
“Digital Cribs,” non-fiction short films about
people who use technology in their homes in
interesting ways. Films, submitted from all around
the world, were streamed on Cisco’s website
and syndicated to over 200 blogs and sites.
“Cisco felt that Filmaka would be a great partner because we wanted an
international perspective and filmmakers themselves rely on digital technology
to produce their creative work. We are very pleased with the outcome.”
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- Ken Wirt, VP Consumer Marketing, CiscoPage 12
Testimonials
“We were excited to see how filmmakers around the
world interpreted our theme. SABMiller is passionate
about beer and all our brands, so we were very
impressed to see this reflected in the quality and
creativity of the winning films.”
- Charlie Hiscocks, Senior Global Marketing Manager, SABMiller
“What better way to gauge WhatOneEarthIsGoingOn? (on
MSN) than to ask ‘filmakas’ around the world the question
in a series of short films. As a creative director born in the
land of the boomerang, it is not surprising that I have
always enjoyed throwing ideas out there and seeing what
comes back. Filmaka is a wonderful open source way
of accessing new ideas and talent from new places.”
- David Alberts, Founder, WhatOnEarthIsGoingOn?
“The output of versatility and creativity that was
realized out of the project was amazing and the clips a
pleasure to watch. It´s great to discover and support
young talent by working with Filmaka.”
- Susanne Degn, Head of Content, Red Bull Media House
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