to Dream, to Believe, to Dare and to Do.

to Dream,
to Believe,
to Dare
and to Do.
Palina Klyshko
Alina Fattakhova
Profiles
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The Walt Disney Company was founded on
October 16, 1923, by brothers Walt and Roy
Disney as an animation studio, it has
become one of the biggest Hollywood
studios, and owner and licensor of eleven
theme parks and several television
networks, including ABC and ESPN.
Mickey Mouse serves as the official mascot
of The Walt Disney Company.
Disney's corporate headquarters and
primary production facilities are located at
The Walt Disney Studios in Burbank,
California.
The company divisions are: The Walt Disney
Studios, Parks and Resorts, Interactive
Media, Disney Consumer Products and
Media Networks.
Animation Industry
•One of the fastest growing
industries
•The major markets are United
States, Canada, Japan, France,
Britain and Germany.
•Major competitors are
Dreamworks, Eidos Interactive,
Pixar Animation Studios, SquareEnix, Warner Bros, Sony,
Nintendo.
•The company has been a
component of the Dow Jones
Industrial Average since May 6
1991.
Motivation Strategies
for employees:
Diversity Resource
Groups
Employees’ Benefits
• Health, Dental, Life Insurance and more
• Complimentary Theme Park Passports
• Educational Reimbursement
• Learning and Development Opportunities
• The Walt Disney Company Foundation
Scholarship Program
• Employee Stock Purchase Program
• Disney TEAM Discounts
• Credit Unions
• Educational Matching Gifts Program
• Disney VoluntEARS
• Service Awards
• Personal Assistant Network
• Employee & Cast Member Contests
• Childcare Centers in Burbank and Orlando
• Employee Stores in Several Locations
Disney Corporate Culture
• The Disney College Program & Disney
University
- learning laboratory where students can live, learn and
earn in a well-rounded experience.
• Disney Culture & Internal
Communication
• Team-building exercises,
case studies, activities
and tours.
Motivation Theory
Reinforcement Theory
Expectancy Theory
PROs and CONs
• Target both management and employees
• Different types of bonuses—monetary and
nonmonetary
• Pride for Company’s reputation and brands
• Commitment to innovation and development
• Job diversification
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Brutal work conditions
Lack of feedback on employees’ performance
Little communication with the leaders
Discrimination issues
References
• http://animation.about.com/od/industryprofiles/p/waltdisney.htm
• http://thewaltdisneycompany.com/about-disney/company-overview
• http://www.businesswire.com/news/home/20110324006637/en/Researc
h-Markets-2011-Global-Animation-Industry-Report
• http://www.slideshare.net/TatianaPodgorbunschih/disney-organizationalbehavior
Thank You!