united states marine corps demographics

Transcription

TABLE OF CONTENTS
ABOUT US
ABOUT THE UNITED STATES MARINE CORPS
UNITED STATES MARINE CORPS
- A TIME LINE
UNITED STATES MARINE CORPS DEMOGRAPHICS
ABOUT MCAGCC
GENERAL AREA DESCRIPTION
BASE FACTS
& FIGURES
MCAGCC TWENTYNINE PALMS INSTALLATION DEMOGRAPHICS
MCAGCC ACTIVE DUTY POPULATION DEMOGRAPHICS
ENHANCED MOJAVE VIPER
MARINE CORPS COMMUNITY SERVICES
MCCS WORLDWIDE FACTS
MCCS FACTS
& FIGURES
SPONSORSHIP
SPONSORSHIP OPPORTUNITIES
3
4
6
13
16
16
17
19
23
25
26
26
29
SPONSORSHIP EVENTS CALENDAR
30
SPECIAL EVENTS
YOUTH SPORTS
DESERT WINDS GOLF COURSE (DWGC)
SINGLE MARINE PROGRAM (SMP)
SANDY HILL LANES BOWLING CENTER
LIFELONG LEARNING LIBRARY
INTRAMURAL SPORTS
CHILDREN, YOUTH AND TEEN PROGRAMS (CYTP)
ADVERTISING
ADVERTISING OPPORTUNITIES
31
37
39
41
43
45
47
49
BANNER STATIONS
ELECTRONIC MARQUEES
THEATER COMMERCIALS
ATHLETIC FIELD SIGNS
ROAD SIDE SIGNS
PUBLICATION ADVERTISEMENT OPPORTUNITIES
ADVERTISING CAMPAIGN OVERVIEW
PUBLICATION ADVERTISING OVERVIEW
51
52
53
53
54
54
55
57
58
MCCS TWENTYNINE PALMS SPONSORSHIP & ADVERTISING
MCAGCC BOX 788150
MCCS MARKETING, BLDG. 1024
TWENTYNINE PALMS, CA 92278-8150
(760) 830-5055/5054
UNITED STATES MARINE CORPS - A TIMELINE
1775
November 10,
1775; The Continental ConBirthplace of the Marine Corps;
Tun Tavern in Philadelphia, PA
gress authorizes the formation of two battalions of Marines under Captain Samuel
Nicholas.
1847
Mexican War; the
Marines occupy the “hall of
Montezuma” during the Battle
of Chapultepec in Mexico City.
THE UNITED STATES MARINE CORPS
1913
The Marine Corps
establishes it’s aviation unit.
Marine Major Alfred A. Cunningham becomes the first
Marine pilot.
1941
World War II; the
Marine Corps serves as the
principle force utilized by the
allies in executing “island hopping” campaigns.
1965
Vietnam War; the
Marine Corps serves an important role taking part in
such battles as Da Nang, Hue
City, Con Thien and Khe Sanh.
1991
Operation
Desert
Storm; Marine aviation and
ground forces liberate Kuwait
while severely damaging Iraqi
military capability.
1999
Marine units deploy to Kosovo in support of
Operation Allied Force.
2003
2
Operation Iraqi
Freedom; I Marine Expeditionary Force and Army’s 3rd
Infantry Division spearhead
the invasion of Iraq.
2011
2
Marines provide
disaster relief and partici4
pate in search and rescue
operations in Japan after a
devastating earthquake and
tsunami.
1805
Marines storm the
Barbary pirates’ stronghold at
Derna on the “shores of Tripoli” raising the Stars and Stripes
for the first time in the Eastern
Hemisphere.
1868
The Marine Corps
adopts an emblem consisting
of an eagle signifying the nation, and a globe and anchor
signifying worldwide service.
1917
WWI; Marines land in
France and participate in eight
distinct operations including
the Battle of Belleau Wood
where they earn the nickname
“Teufel Hunden” or “Devil Dog”.
1950
Korean War; the
First Marine Provisional Brigade
g
successfully hold the
defensive
d
line at the Pusan
Perimeter and make an amphibious landing on Inchon as
part of a flanking maneuver.
1982
Marines deploy
to Lebanon as part of a multinational peacekeeping force.
Last Marine Unit withdraws
July of 1984.
1992
Somali Conflict;
Marines participate in providing humanitarian relief.
2001
Operation Enduring Freedom; Marines become
t first conventional force to
the
enter Afghanistan.
2004
Marines provide
humanitarian aid to victims of
the Indonesian tsunami.
2011
2,200 Marines deploy to Libya in support of Operation Odyssey Dawn (Operation Unified Protector).
“Some people live an entire lifetime and wonder if they have ever made a difference
in the world, but the Marines don’t have that problem.” -President Ronald Reagan
November 10, 1775
The Marine Corps Birthday is formally commemorated every year on the 10th of November with
tradition laden celebrations all over the world.
The Marine Corps Birthday Ball is a formal celebration with all those in attendance dressed in full
dress uniform and guests in equivalent civilian
dress attire.
According to popular Marine
Corps lore, the scarlet stripe on
the dress blue trousers commemorates the blood shed by
Marines during the Battle of
Chapultepec in 1846. This scarlet stripe is 2 inches wide for
general officers, 1.5 inches for
other officers, and 1.12 inches
for enlisted Staff Noncommissioned Officers and Noncommissioned Officers. Marines
earn the right to wear the
“blood stripe” once they attain
the rank of Corporal.
Do You Speak Marine?
leatherneck: A nickname for Marines that goes back to the leather stock or neck piece that was part of a Marines uniform from 1775 to 1875 designed to protect the jugular vein from saber slashes.
oorah!: The battle cry of the Marine Corps, it’s thought to have originated from the dive horn sound “AARUGAH”
of a WWII-era diesel submarine which was incorporated into the cadence of Marines serving aboard the vessel.
first to fight: Marines have been in the forefront of every American war since the founding of the Corps.
They have served everywhere and their record for readiness reflects pride, responsibility and challenge.
devil dog: According to legend, the Marines earned the nickname during the battle of Belleau Wood in 1918
where the 4th Marine Brigade’s ferocious fighting struck terror in the hearts of the German troops who described
them as “Teufelshunde” (commonly written as “Teufel Hunden”) or “Devil Dog”.
The Eagle, Globe and Anchor
Marine Corps Hymn
The proud symbol of the United States Marine Corps,
the Eagle, Globe and Anchor is always earned and never
given. Taking on it’s present form in 1868, the emblem
has remained almost entirely the same for over 140
years.
“From the Hall of Montezuma
The eagle represents the nation itself, the globe (showing the Western Hemisphere) signifies worldwide service, and the fouled anchor emphasizes sea service and
the Marine Corps’ close ties with the U.S. Navy.
on the land as on the sea.
Thought to have first been held in 1925 in Philadelphia, the Birthday Ball includes many customs
specific to the Marine Corps. One of the most notable being the Birthday cake ceremony where the
first piece of cake is presented to the oldest Marine present who then presents the second piece
of cake to the youngest Marine present.
“Blood Stripe”
to the Shores of Tripoli,
We fight our country’s battles
First to fight for right and freedom,
and to keep our honor clean.
The emblem represents what the Marine Corps stands
for; the past, present and future. In it’s beak, the eagle
carries a banner emblazoned with the words which every Marine lives by, “Semper Fidelis” or “Always Faithful”.
We are proud to claim the title
of United States Marine!”
5
UNITED STATES MARINE CORPS DEMOGRAPHICS
Demographic facts are pertinent for those hoping to understand and market to members of the Marine Corps and
their families. This population is eager to receive information in an interactive, high-speed fashion. They live in a
mobile, internet-connected world that provides instant entertainment, communication and data. Knowledge of our
target demographic increases our understanding and ability to create Quality of Life programs that meet their needs.
United States Marine Corps Age Distribution
Age Distribution of the Marine Corps
Source: DMDC - September 2010
41-50, 3.3%, 3%
51-59, 0.2%, 0%
31-40, 14.7%,
15%
18-21, 33.4%,
33%
The current end strength of the United States
Marine Corps is 202,612 active duty personnel
dispersed worldwide. Almost half of the population of this elite force are between the ages of
22 and 30.
22-30, 48.5%,
49%
Active Duty Officer Age Distribution
Source: USMC Concepts & Programs 2010
< 25
26-30
41+
3,272
16%
31-35
36-40
41+
< 25
3,478
17%
36-40
4,418
22%
31-35
4,129
20%
26-30
5,231
25%
Compared to the enlisted force, the active duty
Marine Corps Officers are older on average with
the greatest distribution of personnel in the 26 to
30 age range.
Active Duty Enlisted Age Distribution
The majority of enlisted personnel tend to be
younger in age, with many entering the Marine
Corps after graduation from high school. The
bulk of this population is comprised of personnel younger than 26 years of age.
36 - 40, 7,447 , 41+, 3,206 ,
4%
2%
31 - 35, 12,546
, 7%
26 - 30,
27,394 , 15%
22 - 25, 59,877
, 33%
6
17 - 21, 71,677
, 39%
United States Marine Corps Gender Distribution
Active Duty Officer Gender Distribution
Male
Female
1,202 , 6%
19,437 , 94%
Active Duty Enlisted Gender Distribution
Male
Female
11,740 , 6%
Similarly, male active duty enlisted personnel make
up the bulk of the active duty enlisted population.
170,407 , 94%
Active Duty Gender Distribution
Source: DMDC - September 2011
Officer-Male
Officer-Female
Enlisted-Male
94.0%
Marine Corps
6.0%
93.3%
6.7%
84.4%
Of all the branches of the Armed Force, the Marine
Corps has the lowest ratio of female personnel in
both the officer and enlisted ranks.
Navy
15.6%
84.0%
Enlisted-Female
UNITEDStates
STATES MARINE
CORPS
TheTHE
United
Marine
Corps
The majority of the active duty officer population
of the United States Marine Corps is comprised
of male personnel. Female personnel form about
1/16 of the entire officer force.
16.0%
84.0%
Army
16.0%
87.1%
12.9%
81.3%
Air Force
18.7%
80.7%
19.3%
84.4%
Coast Guard
15.6%
87.2%
12.8%
7
United States Marine Corps Race or Ethnicity Distribution
Marine Corps Active Duty Racial and Gender Distribution
120.0%
African American
100.0%
6.0%
Hispanic
Caucasian
Other
7.0%
6.9%
70.2%
71.4%
80.0%
60.0%
82.1%
40.0%
20.0%
0.0%
African
ican American
Caucasian
ucasian
Hispanic
spanic
Other
her races
8
11.8%
11.1%
5.7%
6.2%
11.1%
10.6%
Officer
Enlisted
Total
United States Marine Corps Marital & Family Demographics
Additional information regarding Marine Corps families:
•
•
•
•
Of the four military services, the Marine Corps has the lowest percentage of married personnel, however from
2008 - 2010 marital rates for the Marine Corps has shown a steady increase.
The average age of Marine spouses is 28.2 years old (next closest is the Army at 30.7)
Average age for married Enlisted Marine is 27.1 years old (all other Services exceed 29)
Average age of a Marine at the birth of the first child is 23.7 years old.
In the Marine Corps, the number of enlisted Marines and their family members account for 86% of
the combined population.
Source: “The Marine Corps ‘A Young and Vigorous Force’”, MCCS Community Services - Demographics Update,
December 2010.
9
United States Marine Corps Active Duty Education Profile
Marine Corps Officer Education Profile
Source: TFDW - December 2010
0%*
1%
13%
2%
8%
2%
Less than HS
HS Grad/Equivalent
Some College
Baccalaureate Degree
Masters
74%
First Professional
Degree
Doctorate
89.1% of Marine Corps Officers hold a Bachelor’s degree or higher. 13% hold a Master’s degree. Of the
five branches of the Armed Forces (including the Coast
Guard), the Marine Corps has the third highest number
of degree holders, after the Navy and Air Force. (Source:
DMDC - September 2010)
Marine Corps Enlisted Education Profile
*Percentages at 0% represent values less than 1.0%
Source: TFDW - December 2010
0%*
0%*
1%2%
0%*
6%
Less than HS
Approximately 95% of the Marine Corps hold, at a minimum, a high school diploma or equivalent. (Source:
“The Marine Corps ‘A Young and Vigorous Force’”, MCCS
Community Services - Demographics Update, December
2010)
10
HS Grad/Equivalent
Some College
Baccalaureate Degree
Masters
First Professional Degree
91%
Doctorate
*Percentages at 0% represent values less than 1.0%
United States Marine Corps Grade Distribution and End Strength
Comprising 14.3% of the total strength, the Marine Corps is the smallest branch of the Armed
Forces (excluding the Coast Guard). For the purpose of maintaining a rapidly deployable, quick
reaction force at the initiation of an international conflict or disaster, a small, mobile body
of well maintained troops is crucial.
Warrant Officers
Major
Second Lieutenant
Lieutenant Colonel
Lieutenant Colonel
1,868
9%
Colonel
686
3%
First Lieutenant
Colonel
General Officers
85
0%
Captain
General Officers
Warrant Officers
1,964
10%
Second Lieutenant
3,278
16%
Major
3,757
18%
First Lieutenant
3,088
15%
In the commissioned officer grades, personnel
at the rank of Captain (O-3) comprise the bulk
of the population. Company grade officers
(2NDLT - CAPT) account for 60% of the distribution. (Source: USMC Concepts & Programs
2010)
Captain
5,913
29%
Active Duty Enlisted Grade Distribution
Private
Staff Seargeant
Private First Class
Gunnery Sergeant
Gunnery Sergeant
8,869
5%
In the active duty enlisted population, Junior Enlisted ranks (PVT - LCPL) comprise 47% of the distribution. The second largest segment consists
of non-commissioned officers (CPL - SGT), often
considered the “backbone” of the armed services.
Lance Corporal
1Sgt/MSgt
1Sgt/MSgt
3,814
2%
Staff Seargeant
15,777
9%
Corporal
SgtMaj/MGySgt
SgtMaj/MGySgt
1,591
1%
Sergeant
Private
12,185
7%
Private First Class
23,280
13%
UNITEDStates
STATES MARINE
CORPS
TheTHE
United
Marine
Corps
Active Duty Officer Grade Distribution
Sergeant
29,505
16%
Corporal
37,336
20%
Lance Corporal
49,790
27%
11
MCCS Sponsorship & Advertising
12
Phone: (760) 830-5054 or 5055 • Fax: (760) 830-5052
MCAGCC • Bldg. 1024 • Box 788150 • 29 Palms, CA 92278
MARINE AIR GROUND TASK FORCE TRAINING COMMAND
MARINE CORPS AIR GROUND COMBAT CENTER
Twentynine Palms, California
14
The Marine Corps Air Ground Combat Center is the
largest Marine Corps base in the world, and is home
to the MAGTF Training Command. It encompasses
about 932 square miles of the southern Mojave
Desert. The Combat Center is five miles north of
the city of Twentynine Palms, California (population
27,498) and 60 miles northeast of Palm Springs
(population 42,876).
Amphibious Assault Vehicles (AAV)
History: Used by the U.S. Army and Navy for aviation
training during World War II, the huge tract of desert
land lay dormant until the Marines took it over
in 1952. The base was officially commissioned in
1957 and named the Marine Corps Training Center
Twentynine Palms. The base was redesignated the
Marine Corps Air Ground Combat Center in February
1979.
Mission: The Combat Center’s unique mission is to
develop, conduct and evaluate the Marine Corps’
Combined Arms Training Program. Currently, the
Combat Center is tasked to accomplish the Marine
Corps’ Block IV Pre-Deployment training event called
the Enhanced Mojave Viper. The Enhanced Mojave
Viper (EMV) program is a 28 day assessment of
Infantry Battalions, Logistics Combat Battalions and
Aviation Squadrons.
Each Enhanced Mojave Viper is a dynamic, rapidly
evolving training opportunity integrating all
weapons systems from small arms to attack aircraft.
Each year some 50,000 Marines and Sailors participate
in multiple training events, gaining proficiency in
all phases of land combat operations. The exercises
include Army, Navy and Air Force units. Supporting
these training exercises are the Combat Center’s
Exercise Support Division and Expeditionary Air Field:
•
•
•
•
•
•
•
•
•
•
•
Exercise Support Division (ESD)
Expeditionary Air Field (EAF)
7th Marines (Reinforced)
Marine Wing Support Squadron (MWSS) 374 (Reinforced)
Combat Service Support Group-1 (CSSG-1)
Marine Unmanned Aerial Vehicle Squadron-1 (VMU1)
Marine Corps Communication-Electronics School (MCCES)
Reserve Support Unit
Naval Hospital
Dental Services
Religious Ministries Directorate (RMD)
Silent Drill Team - 2010
Enhanced Mojave Viper
MCAGCC ACTIVE DUTY POPULATION
NAVY
ENLISTED
14
1
0
0
20
51
47
32
68
19
48
29
29
10
1
14
0
0
6
1
0
5
0
55
7
0
1
TOTAL
16
2
1
0
23
54
50
33
72
23
51
31
31
10
1
16
0
0
15
1
0
5
0
234
29
0
5
TOTAL
PERSONNEL
545
212
215
42
285
997
1,159
1,081
1,062
771
1,165
888
616
239
12
587
2981
107
709
62
98
215
72
399
53
2
7
17,671*
Marine Corps Air Ground Combat Center
MARINE
OFFICER
OFFICER ENLISTED
TOTAL
MWSS 374
30
498
528
2
VMU-1
14
196
210
1
VMU-3
14
200
214
1
PMO 3RD MAW
1
41
42
0
HQ, 7THMAR
32
230
262
3
1/7
43
900
943
3
2/7
50
1058
1108
3
3/7
42
1005
1047
1
3/4
52
934
986
4
3/11
60
688
748
4
3D LAR
50
1064
1114
3
1ST TANKS
53
803
856
2
3RD CEB
33
552
585
2
D CO 3RD AABN
8
221
229
0
4TH TANK BN
1
9
10
0
CLB-7
29
540
569
2
MCCES
50
2931
2981
0
NCO SCHOOL
0
107
107
0
HQBN
80
612
692
9
ATG-SCETC WEST
12
49
61
0
MCTOG
21
77
98
0
TTECG
63
147
210
0
EXSPTDIV (ESD)
7
65
72
0
0
0
0
110
NHTP
0
0
0
17
23D DENTAL
0
0
0
2
ROICC
0
0
0
1
US ARMY
*Total reflects permanent and temporary personnel assigned to Unit.
Source: BPO/DMDC - March 2011
UNIT
15
General Area Description
•
Geographically located in eastern San Bernardino County
•
Located in the high desert of the Morongo Basin sitting 2,000 feet above Coachella Valley
•
Averages less than 4” of rainfall per year
•
Sun shines approximately 270 days per year
•
Temperature dips below 32˚F approximately 33 days per year
•
Temperature rises above 90˚F about 155 days per year
•
Daily temperature fluctuations can vary up to 60˚F
Base Facts & Figures
•
Largest Marine Corps base in landmass at approximately 935 square miles
•
Approximately 1267 square nautical miles of airspace
•
22 range training areas
•
Specializes in desert combat on the ground and in the air through live-fire exercise and maneuvering
called Combined Arms Exercises (CAX)
•
The only dedicated live-fire maneuver range in the Marine Corps and the Department of Defense
•
Provides specific training for every Marine deploying to the Middle East in large scale complex
exercises called Enhanced Mojave Viper (EMV), consisting of 14 days of Combined Arms Training
(CAT), 10 days of Urban Warfare Training (UWT), and six days of unit specific training
•
Hosts the Corps’ largest military occupational specialty school in military communication (MCCES)
•
Mobilized Operations on Urban Terrain (or MOUT), a training program in a simulated urban city on
Range 215, teaches Marines and Sailors valuable skills in operating in an urban conflict area, including
cultural sensitivity and language
•
Combat Center's remote, safe environment provides EOD professionals, including the FBI, Los Angeles,
state agencies and many California counties, the opportunity to learn about the latest in hazardous
explosive devices and how to disarm them
Provides specific training for every Marine deploying to Iraq
in large scale complex exercises called Enhanced Mojave
Viper
22 range training areas
16
MCAGCC Twentynine Palms Installation Demographics
Other Services:
1 On-base public school
2 Chapels
1 Fire Station
1 Naval Hospital
1 Library
Dining:
Combat Center Officers’ Club
Charlie’s Coffee House
Hashmark Grill and Bar
Sandy Hill Lanes Snack Bar
Quick Break Sandwich Shop
Warrior Club (Camp Wilson)
Carl’s Jr.
Taco Bell Express
Charley’s Grilled Subs
Church’s Chicken
Domino’s Pizza
Cinnabon
Extreme Pita
Fish-a-licious
Jasmine’s Espresso Cafe
Lodging:
Sleepy Tortoise Lodge
RV Park
Recreation & Entertainment:
3 Pools
1 Stable
3 Gyms
1 Golf course
1 Movie theater
1 Bowling center
1 Wood hobby shop
1 Outdoor Adventures
1 Gaming center (Active Duty)
1 Paintball park
1 Information, Tickets, and Tours (ITT)
Military Clubs
Combat Center Officers’ Club
Hashmarks SNCO Club
Bloodstripes NCO Club
Excursions Enlisted Club
Warrior Club (Camp Wilson)
Active Duty Living Quarters
CATEGORY
BED SPACE
OCC. %
BEQ (E1-E5)
6568
92%
20 buildings
Student/Trainee BEQ
2220
95%
6 buildings
550 MAX
100%
8 buildings (includes Sergeant’s Course)
4
100%
Some rooms were converted to transient quarters
due to low occupancy in SNCO PP rooms.
Transient All Ranks
290
94%
15 buildings
Transient DGQ/VIP
6
64%
Occupancy low due to limited use of Riley House
Squad Bay (E1-E5)
SNCO Permanent Party
Total Bed Spaces
9,638
REMARKS
Source: DFAS/BPO - March 2011
MCAGCC Military Housing Statistics
Retail Services:
1 Marine Corps Exchange
6 Convenience Stores (7-Day Stores)
1 Home Store
1 Commissary
1 Military Clothing store
1 Gas station
1 Auto Hobby shop
1 Auto parts and services store
1 Car wash
4 Barber shops
1 Beauty salon
Tease Shirts
Sprint
GNC
Game Stop
Decal Depot
Redbox
Plaque Shop
CATEGORY
Lincoln Military Housing Communities
Family Housing Units
Average Family Housing Occupancy
Mobile Homes Lots
18 Communities
1,567 Units
98%
75 Lots
Source: Lincoln Military Housing
17
Community Relations
18
•
Provides major stimulant to local and regional economy as the largest employer in the area
•
Mutual aid services to local community in rescue, fire, emergency, law enforcement and explosive hazard
response services
•
Fire department also opens up Combat Center training opportunities to firefighters throughout the region
providing invaluable structural fire fighting training at no cost
Economic Factor
CATEGORY
Civilian salaries paid to local economy by MCAGCC
Military salaries paid to local economy by MCAGCC
Marine Corps tuition paid to accredited regional colleges and universities
Civilian salaries contributed by Robert E. Bush Naval Hospital
DOLLAR AMOUNT
$107 Million
$530 Million
$2.9 Million
$9.5 Million
Total economic contribution by MCAGCC (estimated)
$649.4 Million
Source: G-5 Community Plans Liaison
Green Initiatives
Solar Power
•
Currently MCAGCC has a solar field with 8706 panels forming 1.1 MegaWatt (MW) solar array which generate a
maximum of 1.1 MW of electricity
•
Producing enough energy to power 305 homes for one year, solar panels aboard MCAGCC provide 4% of total
power aboard the installation
•
Solar powered lights with motion sensors light the Physical Training (PT) courses and training areas to minimize
energy usage and needless disturbance of the night sky
Cogeneration Plant
•
Largest in the Marine Corps, the Combat Center’s cogeneration plant produces 7.2MW of electricity annually using waste heat from the installation’s hot water system and converting it into electricity
•
Energy from the cogeneration plant is first used for domestic hot water, building heating during the winter, and
cooling using absorption chillers in the summer
•
The cogeneration plant produces 55% of MCAGCC’s electricity load
Source: G-5 Community Plans Liaison
Conservation Efforts
•
The Combat Center hosts the TRACRS (Tortoise Research and Captive Rearing Site) to protect vulnerable tortoise nests and hatchlings until the young can resist predators
•
Partnered with the California Department of FIsh and Game, the Combat Center helped to reintroduce Nelson’s
Bighorn sheep aboard MCAGCC
•
The Archeology and Paleontology Curation Center stores artifacts, bones, stone tools, and other materials recovered from over 1600 archeological sites identified on board the installation
•
The Combat Center land area produces small numbers of significant paleontological deposits such as the Gypsum Ridge yielding fossils of the Giant Ground Sloth, the Giant Tortoise, the Pleistocene Horse, Camel, Lama,
Mastodon and others
•
MCAGCC is home to the Foxtrot Petroglyph site, one of the largest in the region
MCAGCC Active Duty Population Demographics
Rank
Active Duty Aboard MCAGCC Twentynine Palms by Rank
Source: BPO/DMDC March 2011
Officer
760
Enlisted
12,764
Total
13,524
MCAGCC Twentynine Palms Active Duty Pay Grade Distribution
O1-O3
4%
E6-E9 (SNCO)
10%
E4-E5 (NCO)
28%
O4-O6
1%
CWO1-CWO5
(Warrant Officer)
1%
E1-E3 (Junior
Enlisted)
56%
Age
Gender
Marine Corps Gender Profile MCAGCC Twentynine Palms
Male
Female
Total
12,832
463
13,295
19
20
Race/Ethnicity
RACE/ETHNICITY
American Indian/Alaskan Native
Asian
Black/African American
Native Hawaiian/Other Pacific Islander
White
Declined to Respond
ENLISTED
171
357
993
143
10,785
264
OFFICER
TOTAL
3
174
17
374
42
1,035
6
149
657
11,442
26
290
Marital Status
MCAGCC Twentynine Palms Active Duty Marital Status by Pay Grade
E1-E3
E4-E5
E6-E9
O1-O3
O4-O6
CWO1-CWO5
CWO1-CWO5
O4-O6
O1-O3
E6-E9
E4-E5
E1-E3
Single
3
8
254
104
1,580
5,717
Married
66
135
262
1,125
2,102
1,776
Divorced
6
12
8
153
116
34
Separated
0
0
0
4
12
5
MCAGCC Twentynine Palms Active Duty Marital Status
Divorced
2.44%
Legally Separated
Annulled
0.16%
0.07%
Married
40.52%
Single
56.82%
Family Members & Children
MCAGCC Twentynine Palms Distribution of children by age and location
In 922XX zip code
Outside 922XX zip code
Total
359
Children ≥ 12 years of age
733
1092
1613
Children < 12 years of age
2967
4580
21
Retiree Population Demographics
Retired Military Population w/in a 100 Mile Radius
Source: DFAS/BPO - March 2011
White Water, 3
Thousand Palms, 48
Landers, 15
Idyllwild, 28
Rancho Mirage, 95
22
Palm Springs, 210
Palm Desert, 137
Twentynine Palms, 821
Morongo Valley, 18
La Quinta, 152
Desert Hot Springs, 129
Yucca Valley, 298
Cathedral City, 117
Cabazon, 7
Beaumont, 216
Banning, 208
Indio, 190
Joshua Tree, 111
As of March 2011, there are 2,803 military retirees residing in the local area surrounding MCAGCC Twentynine Palms. These retirees bring a total of $6,282,066.00 in monthly military retirement benefits to the local
economy. The vast majority of the retirees make their homes in the city of Twentynine Palms.
Distribution of Retired Military Population in Surrounding Areas
CITY
Twentynine Palms
Yucca Valley
Joshua Tree
Indio
Banning
Beaumont
Cabazon
Cathedral City
Desert Hot Springs
La Quinta
Morongo Valley
Palm Desert
Palm Springs
Rancho Mirage
Thousand Palms
White Water
Landers
Idyllwild
TOTAL
MARINES
MONTHLY
POP. GROSS PAY
646 $ 1,515,726
152 $ 389,029
57
$ 142,087
28
$ 47,768
26
$ 54,868
21
$ 41,319
0
$
27
$ 61,182
20
$ 44,978
15
$ 32,355
6
$ 14,156
17
$ 43,691
17
$ 47,466
13
$ 30,533
5
$
7,015
1
$
1,607
3
$
6,735
9
$ 24,458
1,063 $ 2,504,973
NAVY
MONTHLY
POP. GROSS PAY
118 $ 245,358
66
$ 132,679
27
$ 54,069
52
$ 92,378
49
$ 96,364
57
$ 113,111
5
$
6,107
41
$ 74,989
44
$ 83,475
49
$ 119,925
2
$
2,655
51
$ 116,691
74
$ 153,809
22
$ 58,985
11
$ 18,633
1
$
195
6
$ 10,135
12
$ 30,183
687 $ 1,409,741
AIR FORCE
MONTHLY
POP. GROSS PAY
25
$ 47,141
49
$ 82,143
13
$ 25,430
53
$ 123,008
90
$ 227,987
95
$ 207,229
2
$
5,520
34
$ 91,962
37
$ 60,030
41
$ 100,526
7
$ 12,941
37
$ 115,405
62
$ 131,268
37
$ 122,304
17
$ 30,474
0
$
4
$
5,604
5
$ 18,044
608 $ 1,407,016
ARMY
ALL BRANCHES
MONTHLY
MONTHLY
POP. GROSS PAY POP. GROSS PAY
32
$ 56,962 821 $ 1,865,187
31
$ 49,650 298 $ 653,501
14
$ 19,426 111 $ 241,012
57
$ 119,818 190 $ 382,972
43
$ 82,098 208 $ 461,317
43
$ 81,631 216 $ 443,290
0
$
7
$ 11,627
15
$ 28,779 117 $ 256,912
28
$ 50,455 129 $ 238,938
47
$ 129,711 152 $ 382,517
3
$
4,845
18
$ 34,597
32
$ 79,227 137 $ 355,014
57
$ 151,525 210 $ 484,068
23
$ 69,159
95
$ 280,981
15
$ 31,722
48
$ 87,844
1
$
479
3
$
2,281
2
$
3,794
15
$ 26,268
2
$
1,055
28
$ 73,740
445 $ 960,336 2,803 $ 6,282,066
Enhanced Mojave Viper, USMC’s premier PreDeployment training event, is conducted
throughout the 932 square miles of live-fire and
maneuver training ranges It involves the largest
Military Operations in Urban Terrain (MOUT) facilities
within the Department of Defense. The training is
the product of decades of evolving Marine Corps
training tactics, techniques and procedures. Using
over 950 role players and two working Afghani
villages, Enhanced Mojave Viper tests Marines on
urban warfare and the rigors of the desert.
Enhanced Mojave Viper training is often the last
stop for deploying Marines. Taking advantage of
our harsh desert landscape, this training program
is based on the most accurate environmental
simulation available on American soil.
ENHANCED MOJAVE VIPER
Enhanced Mojave Viper includes training in IED
detection techniques as well as live-fire, combinedarms combat. The training culminates in a final 72hour exercise.
The current training base includes two Afghani
towns: Khalidiyah and Wadi al Sahara. These
towns include shops, mosques and government
buildings fashioned out of reinforced shipping
containers. These villages are brought to life by the
participation of role players and Marines filling the
roles of Afghani citizens.
The role players recreate the environment of the
Middle Eastern villages by wearing traditional
clothing and speaking primarily in Arabic and
broken English. This provides an opportunity for
the Marines to respond and react in mock reallife situation depending on the character the role
player is enacting, either friendly or combatant.
Additionally the language barrier allows Marines to
practice Arabic phrases.
Enhanced Mojave Viper training is always evolving
to adapt to current situations in the Afghanistan
Area of Operations.
24
MCCS Worldwide Facts
MARINE CORPS COMMUNITY SERVICES (MCCS)
26
Throughout the past several years, the Commandant of the Marine Corps initiated an accelerated implementation plan to improve Quality of Life programming and to transition Marine and family support programs to
a wartime footing. To assist in this endeavor, MCCS Headquarters and field personnel undertook a rigorous
strategic planning process to develop the Marine Corps Community Services Vision and Strategy, which is
nested in the Commandant’s Marine Corps Vision and Strategy 2025. This plan was approved by the MCCS
Board of Directors in December 2008 and outlines how the organization will achieve its critical and primary
mission: Taking care of Marines and their families.
Goals of MCCS Vision and Strategy 2025
•
•
•
•
•
•
To focus on the individual Marine and his/her family
Build multi-capable and adaptable programs and services
Posture to better counter “threats” in complex business operating environments
Invigorate partnerships and internal and external relationships
Expand presence and communication
Become a “critical enabler” for programs and services to support Marines and their families
MCCS Facts & Figures
ABOUT US
•
Established in 1999
•
Remains the only organization within DoD that
combines family services, off-duty voluntary
education, youth programs, morale, welfare
and recreation, and Marine Corps exchanges
under a single organizational construct
•
•
Supported with HQMC centralized services in
the areas of buying, retail accounting, recreation, library management and others when
cost effective
Strives to be a user-friendly and responsive single portal that provides constant, unwavering
support to Marines and their families throughout their entire service or affiliation with the
United States Marine Corps
MANPOWER
OPERATIONS AND PROGRAMS
•
Operates over 80 programs
•
Operates over 2,250 facilities
•
Executed and operated by installation Commanders
•
Serves customer population including active
duty, reservists, retirees, DoD civilians and
some DoD contractors. (May also serve civilians from local community if approved)
•
Services more than 7 million visitors at MCCS
operated fitness centers annually
•
Operates with social and business bottom
lines; both missions are critical to installation
communities
REVENUE
•
Generates approximately $290 million in appropriated funds
•
Employs over 13,000 civilians with 1,000 civilians just in childcare programs
•
•
Creates a professional workforce focused on
customer service
Generates over $1 billion in non-appropriated
fund revenue
•
Creates largest profit to sales margin at Temporary Lodging Facilities
•
Averages $29.8 million per year in annual programmed construction projects
F
ormally known as Morale, Welfare and Recreation;
MCCS’ mission is to make a positive impact on
the lives of service members and their families while
stationed aboard the Combat Center by providing
over 200 Quality of Life programs and services.
Facilitating entertainment, shopping and recreational
services MCCS works hard to anticipate and provide
for the diverse needs of the MCAGCC community.
MCCS also offers a wide range of dining options to our
military and their families. From fast food to theme
lunches at the Officer’s Club, or wings at one of the
Enlisted Clubs, MCCS provides it all aboard MCAGCC.
MCCS generates revenue through the patronage of
our Marines, Sailors, family members, retirees and
civilian employees. The revenue is then reinvested
into each of our MCCS programs and facilities. This
cyclical process improves the quality of the services
MCCS is able to offer our Combat Center family.
Find us @ MCCS29PALMS.COM
With facilities like convenience stores, hobby shops,
an 18-hole golf course, bowling center, movie
theater, library, counseling centers, childcare centers,
fitness centers, pools and much more, MCCS appeals
to the needs of the individual as well as those of the
community.
27
28
Phone: (760) 830-5054 or 5055 • Fax: (760) 830-5052
THE ROLE OF
SPONSORSHIP
Sponsorship dollars
SPONSORSHIP
as well as in-kind service and product donations play
a large role in the quality of events that we bring to
Marines and their families. Through relationships
with area businesses, our goal is to offer sponsorship
opportunities that will create memorable experiences
for our installation. These interactions will in turn
increase awareness and purchase consideration for
you as a sponsor.
SPONSORSHIP OPPORTUNITIES
There are several opportunities to develop
relationships aboard the Combat Center through
sponsorship and advertising. The following pages
will outline the key opportunities. We would also
be happy to customize a package for your specific
business objectives.
Marine Corps Community Services, Twentynine
Palms sincerely appreciates the support of our
sponsors and advertisers. However, neither the U.S.
Marine Corps, Department of the Navy nor any part
of the Federal Government officially endorses any
company, sponsor, advertiser, products or services. If
you are interested in sponsoring one or more of the
events included in this package, please feel free to
contact our Commercial Sponsorship Specialist.
Sponsorship Event Calendar
Event Title
Date
Attendance
Target Audience
Hearts Apart Dinner
Gary Sinese & The Lt. Dan Band
Operation Stork
Family Fun Fitness Festival
We Salute You Concert
Commanding General's Golf Tournament
Mixed Martial Arts Event
Marine Pool Party
Sounds of Freedom Concert
Combat Center Challenge
Commanding General's Car & Bike Show
Fall Festival
SMP Haunted House
Winter Festival
FEB
MAR
APR
APR
MAY
MAY
JUN
AUG
SEPT
SEPT
OCT
OCT
OCT
DEC
—
750
150
—
10,000
144
—
200
3,500
4,500
3,000
—
—
3,000
Spouses
Families
Spouses
Families
Adults
Adults
Males age 18 - 25
Males age 18 - 25
Adults
Males age 18 - 25
Males age 18 - 25
Families
Age 13 and over
Families
Event dates subject to change. Please contact the MCCS Sponsorship Branch for the most current information.
30
MCCS Sponsorship Branch
Phone 760.830.5055
MCAGCC • Box 788150 • 29 Palms, CA 92278 • Fax 760.830.5052
FEBRUARY
Hearts Apart Dinner
One of the most difficult aspects of military life for
family members is being apart from loved ones
during holidays and special occasions. The Hearts
Apart Dinner honors their sacrifice with a elegant
Valentine’s Day theme dinner free to all spouses
of deployed military members. An evening filled
with raffle prize drawings, full-course menu, and
opportunities for new friendship, this event is the
perfect platform to show your support for the silent
ranks!
MARCH
Lt. Dan Band
SPECIAL EVENTS
In March the Combat Center welcomes Gary Sinise
and the Lt. Dan Band. Among the band members
are Gary Sinise, star of CSI: New York and Forest
Gump; and Kimo Williams, a Vietnam Veteran. The
Lt. Dan Band has been performing for the USO for
many years and they consider it a priority to visit
the Combat Center. The band is very energetic
and passionate about performing for our Marines
and sailors. This is a highly anticipated and
extremely well attended family event. Last year
hundreds of families packed Sunset Cinema, for a
total attendance of over 900. Don’t let this unique
sponsorship opportunity pass you by!
APRIL
Combat Center Challenge
Between 3,500 to 4,500 Marines and Sailors come
out each year to take part in the Combat Center Challenge on Felix Field. The day is a test of strength and
endurance as Marines compete in various competitive sports, Hummer pull, tug of war, the Ironman, a
physical fitness test, bench press competition and so
much more! Make sure your company is part of this
exciting annual event!
32
MAY
We Salute You Celebration
The We Salute You Celebration is held annually aboard
the Combat Center. The purpose of this event is to
recognize those who sacrifice so much to serve our
country. There is specific attention given to each unit
stationed aboard MCAGCC; including those who are
deployed, those who are training for deployment, and
those who have returned from combat and security
operation in the Middle East. We also pay special
tribute to the fallen with a moment of silence and
remember the heritage of the Marine Corps with an
Iwo Jima flag raising reenactment.
The main event is a family friendly free concert. In the
past well known artists such as Foreigner, Big and Rich,
Montgomery Gentry, Gretchen Wilson, and in 2011,
Julianne Hough and Joe Nichols have performed at
this event. These popular artists draw large crowds
and always put on an inspired and memorable show.
The We Salute You Celebration attendance totals over
12,000 and offers many sponsorship opportunities.
Associating your business with this patriotic, family
fun event is a great way to increase your visibility and
recognition aboard the Combat Center.
SPECIAL Events
EVENTS
Special
Through honoring our Marines and Sailors with this
event we are given an opportunity to bring the families
of our Combat Center community together. One of the
most anticipated attractions is a performance by the
Marine Corps Combat Center Band. With games for all
ages and displays honoring the fallen, the We Salute
You Celebration is a day filled with patriotic pride.
33
JUNE
Mixed Martial Arts
With the abundance of family oriented events aboard
MCAGCC, this one is definitely for the Marines. The sport
of Mixed Martial Arts is undeniably popular among the
young Marines, whose physical training program includes the Marine Corps’ own brand of Mixed Martial
Arts program.
With professional standard stage setting and lighting
and a thorough line-up of weight classes, the MMA
event is sure to attract the young Marine population en
masse. This event is an excellent opportunity to target
the MCAGCC active duty population.
SPECIAL Events
EVENTS
Special
JULY
Marine Pool Party
June is the beginning of summer here in the desert.
Cool off at the Marine Pool Party. This event is
targeted towards our single Marines and includes
free music, food, fun and prizes. A great opportunity
for targeted marketing with a captive audience with
some of our hardest to reach demographic!
SEPTEMBER
Sounds of Freedom Music
Festival
After a long, hot summer what better way to get out and
celebrate the relief of autumn than with a music festival?
The Sounds of Freedom Music Festival, held for the first
time in 2007, has drawn crowds of over 10,000 people!
Families look forward to the event with games for the
kids and food and refreshments for the adults. The
Combat Center’s Marine Corps Band leads off the
musical entertainment for the day, followed by the much
anticipated performance of headliners like Pat Green,
Saliva, and Seether.
34
The timing of this event offers a great opportunity
to reach a large population of the Combat Center
community leading into the holiday season. Get your
name out there just in time!
OCTOBER
Car & Bike Show
This brand new open-gate event promises to be a
winner. The entire community will be invited to enter
their cruisers, classics, sports bikes and more into this
family-friendly competition. Music, food and prizes
will be available for the entire community. Reach out
with your sponsorship to the entire Morongo Basin in
one incredible event!
OCTOBER
The Fall Festival has become one of the most popular
family events aboard MCAGCC. This event is held
each year with entertainment that include pony
rides, crafts, games and so much more. With over
2,500 in attendance, this is a great platform to get
your business before your audience while supporting
the military families aboard MCAGCC!
DECEMBER
Winter Festival
The Winter Festival is a great opportunity to reach
the Combat Center community during the holiday
season. This event started as an outreach effort to
the families of deployed Marines and sailors during
the holiday season. However, over the years it has
grown into a base-wide holiday festival attended by
over 2,000 patrons.
SPECIAL Events
EVENTS
Special
Family Fall Festival
MCCS knows it’s always important to show support
to the families of deployed Marines and Sailors,
especially during the holidays.
Santa always visits the Winter Festival to take pictures
with the children. There is also kid’s toy giveaways,
not to mention face painting, games and more!
The event also includes musical entertainment and
prize raffles for the entire family.
By sponsoring the Winter Festival, your company can
help spread holiday cheer through the Twentynine
Palms Combat Center community!
Dates of events are subject to change. Please contact the MCCS Sponsorship & Advertising Branch for up-to-date
information regarding event schedules as well as additional sponsorship opportunities not listed here.
35
SPECIAL EVENTS
36
The MCCS Youth Sports program offers children of
Marines, Sailors and DoD employees the opportunity
to build life and leadership skills through athletics.
Since its inception in 1999, the program has grown
rapidly and continues to add sports and summer
camps each year.
Youth Sports began with just 100 children. Now, in
its tenth year, the program is expected to reach over
1,600. That number has grown at a 25 to 30 percent
rate each year throughout the past four years, a trend
which is expected to continue as new fields are put in
and the base grows.
YOUTH SPORTS
For a minimal registration fee, each child receives not
only sports skills training, but also a keepsake uniform
and trophies. The program is part of the renowned
Hershey’s Track and Field Games and the Southern
California Municipal Athletic Federation (SCMAF).
Certified head coaches, paid referees, numerous
volunteers, readily available staff and high-end
equipment all provide the program with a safe and
quality environment for children.
Start Smart Programs
Sport
Season
Age
Soccer
Sept - Oct
3-5
Flag Football
Nov - Dec
5-6
Basketball
Jan - Feb
3-5
April - June
3-5
Golf
July
3-5
Sports Development
July
3-7
Total Participation
-
220
Baseball
Youth Sports Programs
Sport
Age
Participation
Basketball
4-14
240
T-Ball
4-5
140
Coach Pitch
6-8
72
Soccer
4-16
450
Track
7-18
30
Flag Football
7-14
170
Tennis
5-16
50
Wrestling
4-14
20
Cheerleading
5-14
80
Cheer/Dance
5-14
80
Co-ed Volleyball
7-14
48
Bowling
7-16
60
-
1,600
Total Participation
38
For current program dates, please contact the MCCS
Sponsorship Branch.
Did you know that the Desert Winds Golf Course is the
only regulation 18-hole golf course in the Morongo
Basin? The course boasts 6,930 yards of golf from the
longest tees for a par of 72 and is rated “challenging”
by several course rating firms.
Desert Winds was closed for renovations and
remodeling in October 2007. New bunkers and
acclaimed Augusta White Sand were added to
improve playability. Additional cosmetic changes
include spectacular landscaping upgrades and a
new entrance sign. Another exciting change is the
installation of formally used military equipment
throughout the course adding to the atmosphere
of playing on one of the nation’s finest military
installations.
DESERT WINDS GOLF COURSE
The entire clubhouse and pro shop were also
renovated in 2007. Patrons at the clubhouse
now enjoy new furniture, aesthetic golf displays,
picturesque views of the course and two new flat
screen TVs with satellite hookups. Patrons often
use the beautiful grounds to host their weddings,
receptions and celebrations. Adding to the allure of
Desert Winds is the extensive menu now available
at Extreme Pita. Even if golf isn’t your game, many
patrons escape in the pristine design and delicious
food at the clubhouse.
In early 2008 the course was opened to the general
public. Word is getting out and Desert Winds is
quickly growing in popularity among affordable and
challenging courses in the Hi-Desert.
Desert Winds is open for a casual round of golf year
round, but if you are up for the challenge, the course
also hosts a number of non-traditional events for
eligible patrons. The Commanding General’s Golf
Tournament in May brings hundreds of golfers and
fans to the course. In July, Desert Winds plays host
to the first in a series of summer Glow Ball Outings.
These events and others, like Speed Golf and Cross
Country Golf, stray from the standard nine or 18
hole golf outing and are designed to bring out new
golfers and those athletes who need a little more
excitement in the game. Your monetary or in-kind
sponsorship reaches not only Marines, but also the
local community and the entire Morongo Basin.
Hours:
All Week: 6:30 a.m. - 8:30 p.m.
DWGC Golf Events
40
Event
Date
Winter Scramble
JAN
President’s Day Tournament
FEB
St. Patrick’s Day Golf
MAR
CG’s Golf Tournament
MAY
Red, White & Blue Golf
JULY
Glow Ball
JULY & AUG
Labor Day Golf
SEPT
Base Championships
NOV
Turkey Shoot
NOV
Winter Hay Rides & Festival of Lights
DEC
Dates subject to change. Please contact the MCCS Sponsorship branch for the most current information.
The Combat Center boasts the busiest Single Marine
Program in the entire world! SMP hosts weekly trips,
monthly events and many parties and barracks bashes
to improve the quality of life of single Marines. The SMP
focus is to reduce DUIs and alcohol related incidents by
offering top notch entertainment to Marines as well as an
average of four trips each month with around 42 Marines
attending each trip.
Trips to movie studios and amusement parks and Vegas
weekend getaways provide single Marines with an
opportunity to get off base. On-base events, including
barracks bashes, bowling and pizza nights, the Adopt a
Marine Program and the annual SMP Haunted House.
SINGLE MARINE PROGRAM (SMP)
42
Over 10,000 Marines and sailors utilize the SMP facility
each month. The Zone, the state-of-the-art single Marine
facility, includes a movie room, recreation area and The
Core computer gaming center.
By sponsoring SMP you’re not only investing in an active,
profitable program with a captive audience, you’re also
supporting Marines by promoting a positive lifestyle.
Zone Hours:
Fri - Sat: 10 a.m. - midnight
Sun - Thurs & Holidays:
10 a.m. - 10 p.m.
SMP Events
SMP Trips
Universal Studio
Big Bear Ski Trip
Ontario Mills Mall
San Diego Whale Watching
& Shopping Trip
LA Fashion Mall Trip
Six Flags Magic Mountain
Las Vegas Trip
Palm Spring Aerial Tram/
Mall Trip
San Diego Zoo
Kayaking in La Jolla
Raging Waters
Sea World
Disneyland
LA Fashion District
K-1 Speedway
Knott’s Scary Farm
Universal Haunt
Knott’s Berry Farm
29Palms Paintball Park
Monthly Events
Free Bowling & Pizza
Chess Tournament
Ping Pong Tournament
Pool Tournament
Annual Events
Scavenger Hunt Party
Gary Sinise & Lt. Dan Band
Barracks Bash
Marines Got Talent Show
SMP Haunted House
Veterans Event
Adopt-a-Marine Program
Christmas Goody Distribution
For specific dates, please contact the MCCS Sponsorship
Branch.
With 20 new synthetic lanes and pin setters, a recently
upgraded electronic scoring system and full-service
snack bar and pro-shop, Sandy Hill Lanes is attracting
more attention than ever before.
Regular leagues and competitions throughout the year
draw in a wide variety of patrons, from bowling experts
to spouses and youth. Adult and youth seasonal leagues
give patrons the professional bowling experience
through weekly competitions and tournaments.
SANDY HILL LANES BOWLING CENTER
44
Glow bowling, competitions and special events are
weekly occurrences at Sandy Hill Lanes. Plasma TVs
and a digital jukebox offer additional entertainment
for our Marines, sailors and their families.
Certified individualized coaching and professional
services, such as fitting, ball drilling, resurfacing,
polishing and special orders are also available through
Koster’s Korner Pro Shop. Patrons can fuel up on
goodies before hitting the lanes any time of day at
the snack bar. By sponsoring at Sandy Hill Lanes, you’ll
be reaching thousands of Marines, sailors and their
families each month.
Operational Hours:
Sun: 12pm - 10pm
Mon - Thurs: 11am - 10pm
Fri: 11am - Midnight
Sat:12pm - Midnight
Marines, spouses and children are all active patrons
at the Lifelong Learning Library, which has a wealth
of informational resources, from books and movies to
Internet access and music. Regularly scheduled and
special events provide an outlet for families to explore
the world of literature and media. Around 20,000
patrons pass through the library doors monthly.
Weekly lap time for infants and toddlers and story
time for children up to age five provide an outlet
for parents and children to bond through singing,
reading, arts and crafts, toys and puzzles.
LIFELONG LEARNING LIBRARY
46
The summer reading programs encourage every
youth aboard the base to express themselves and be
creative while reading throughout the hot summer
months.
Exciting events like Fun with Science Night in
January, A Night of Dr. Suess in March, Back to
School Bash in August or the Holiday Celebration in
December provide a wide variety of opportunities
for you to reach out to military families with your
sponsorships.
Hours:
Mon - Fri: 8:00am - 9pm
Sat - Sun: 10am - 6pm
Holidays: Open [Except Thanksgiving, Christmas &
New Years]
Library Events & Programs
Monthly Events & Programs
Library Story Time
Mother Goose on the Loose Lap Time
Board Game Night
Seasonal Events & Programs
American Girl Tea Party
Career and Education Fair
Make a Gift for Mom
Make a Gift for Dad
Summer Reading Program
Teen Game Night
Summer Craft Day
Back to School Bash
Crazy Costume Night
Scary Movie Night
Pajama Night
Holiday Celebration
For the most current schedule, please contact the MCCS
Sponsorship Branch.
The Intramural Sports Program had almost 1,500
participants in 2010. Marines, Sailors, family members
and civilian employees get involved in everything from
basketball to cross-country. Each season brings with
it an array of new, co-ed sports and programs to keep
our military community active. Physical fitness is of
utmost importance aboard the Combat Center. With
our isolated location, sports become integral for troop
morale.
INTRAMURAL SPORTS
You can link your company to this program’s popularity
and high profile. Besides monetary sponsorships,
consider in-kind sponsorships of sports drinks, food or
equipment. Promote your brand to players and fans by
displaying your logo on containers, cups, banners and
other promotional items. You can also reach thousands
when you place your name and logo on a permanent
8’x4’ sign located at each football and softball field
throughout the base. These signs are viewable from
the fields, bleachers, parking lots and even the streets.
Receive high exposure at a low cost!
Individual Sports
Sport
Season
Participation
Racquetball
Tennis
Golf
Cross Country
March
April
June
Oct
15 - 20
15
50 - 60
50 - 60
Sport
Season
Average
Participation
Basketball
Dodgeball
Bowling
Volleyball
Softball
Soccer
Football
Jan - March
Jan - April
March - June
March - May
April - June
June- July
Sept - Nov
10 teams of 15
8 teams of 10
20 teams of 6
8 teams of 10
20 teams of 15
8 teams of 20
7 teams of 40
Team Sports
Dates subject to change. Please contact the MCCS Sponsorship Branch for the most current information.
48
Our commitment to healthy homes starts at the Child
Development Center. Providing day care and other
invaluable services, the nationally accredited CDC is a
phenomenal resource for facilitating a mobile military
lifestyle.
MCCS provides the resources for programs that further
the development of young minds. Our child development
facilities are vital to the peace of mind of our Marine
parents. Numerous special events throughout the year,
such as the Month of the Military Child, youth dances
and teen lock-ins provide a unique outlet for dealing with
the stresses of being a military child, especially during
wartime.
CHILD, YOUTH & TEEN PROGRAM
MCAGCC boasts the only infant center in the Marine Corps
for babies as young as six weeks. Additionally there is
Bright Beginnings for infants, New Horizons for three to
five year old children and the Youth & Teen Oasis for ages
six to 12. A Teen Center is also in the works for the not-toodistant future. By supporting these programs through your
sponsorships, you are helping build the next generation
of leaders while promoting your product label to a group
that is forming product loyalties to last a lifetime.
CYTP Sponsorship Opportunities
Special Event
50
Date
Month of the Military Child
April
Youth Dances & Lock-Ins
Year Round
Description
April is the month to celebrate “Month of the Military Child” and CYTP wants YOU to get involved.
A barbeque, carnival, prize giveaways, games,
balloons and books all provide a fun and unique
way for you to sponsor.
Ongoing dances and lock-ins at the Youth and
Teen Oasis provide fun sponsorship opportunities for those interested in reaching out to our
military youth.
THE ROLE OF
ADVERTISING
ADVERTISING
Marine Corps Community Services offers a wide variety of advertising opportunities aboard the Marine Corps Air
Ground Combat Center. We can help your business focus on your target demographic and ensure direct contact
with them. We have promotional opportunities year round; including diverse sponsorship plans for our special
events and each of our facilities and programs. Advertising aboard the base is easy and affordable for the return
your company will experience. Advertising with MCCS will enable your business to reach the 55,000 plus active duty
service members, family members, military retirees and civilian employees aboard MCAGCC. Listed below are the
MCCS Eventline Banner Stations
many advertising opportunities that we offer. MCCS Advertising is very eager to work with you in order to meet your
advertising goals and stay within your budget!
MCCS EVENT LINE
BANNER STATIONS
Allows your business to leave a lasting impression upon
entering and exiting the Combat Center! With the use of
solar lights, your message will be displayed day and night.
Main Gate Banner Display:
12’x12’ vinyl banner (3-tier)
Month-to month
$900/mo.
6 months
$700/mo.
12 months
$600/mo.
Production cost
$350
Condor/Ocotillo Gate Banner Display:
7.5’x12’ vinyl banner (2-tier)
Month-to-month
$800/mo.
6 months
$600/mo.
12 months
$500/mo.
Production cost
$200
Pending presentable condition, the banner will become
property of advertiser once the contract is fulfilled.
Impressions: 50,000 patrons a month
52
ELECTRONIC MARQUEES
Our full color LED marquees are on 24/7 and can provide
you with superior coverage to reach your target audience!
There are five electronic marquees currently on the Marine
Corps base, located at Berkley/Del Valle, 6th St./Del Valle,
Coyote Grill, The Zone and Adobe/Del Valle.
Prices per month
Adobe/Del Valee marquee: $200/slide
All other marquees: $150/slide
Additional slides: $150/slide
Multiple location packages available.
Impressions: Vary by location
SUNSET CINEMA BASE THEATER
COMMERCIAL
A customized commercial promoting your business
aired at Sunset Cinema!
13-15 movies are aired at Sunset Cinema per week.
Your commercial will be aired before the showing of
each movie or special event.
30 or 60 second customized commercial: $200/week
Production and editing cost: $2,500*
*One time fee, however additional fees may apply. Cost
includes initial site visit and consultation, on site video
shoot, video extras if needed, script, editing and final cut
DVD.
Electronic Marquees / Sunset Cinema Ads
Monthly costs include one slide with your custom message
running 24 hours a day in rotation with MCCS information.
Commercial material becomes property of advertiser
once contract agreement is fulfilled.
53
Our Athletic Fields are host to Intramural Sports,
Youth Sports, private events, and various special
events throughout the year!
There are two athletic fields aboard the base:
Felix Athletic Field
Del Valle Athletic Field
Athletic Field Signs / Road Side Signs
Your business advertisement will be professionally
crafted on a 4’x8’ wood sign.
One sign: $850
Two signs: $1275
Production and staging: $500/sign (one time fee)
Minimum one year agreement
Impressions: 3,000 patrons a month.
ROAD SIDE SIGNS
Get your word out on the street with prominently
located road side signs!
Advertiser receives one set of road side signs (a set
consists of three panels) printed on weather proof
paper. Signs are placed in high traffic areas aboard
the Combat Center, such as Del Valle Road and Adobe
Road.
Minimum 4 - Week Campaign: $800
Production fee: $180
54
PUBLICATION ADVERTISEMENT OPPORTUNITIES
MCCS DESERT LIFESTYLE
This full color magazine is geared towards female spouses and military personnel. Each quarter, 5,000 copies are
distributed to all MCCS facilities and mailed to over 2,500 residents aboard the Combat Center.
Premium Positions:
Back Cover - $1,500
Front or Back Inside Cover - $1,300
3 Remaining Pages:
Full Page Ad - $1,200
Half Page Ad - $850
Quarter Page Ad - $650
All prices includes professionall ad
dd
design b
by staff
ff graphic
h artists.
Full color 11” x 17” catalog style movie schedule published every three weeks and distributed to all MCCS facilities
aboard the Combat Center.
Super Flyer Advertising Positions:
Inside Quarter Page Ad - $150/quarter
All prices includes professional ad design by staff graphic artists.
MCCS GUIDE
Full color directory of the MCAGCC facilities, programs and services. This publication is loaded with informational
material vital to all Combat Center newcomers. About 20,000 MCCS Guides are distributed annually to every MCCS
facility aboard the Combat Center, as well as to participants at monthly Welcome Aboard workshops.
Directory Advertising Positions:
Back Cover - $1,100
Full Page Ad - $900
Half Page Ad - $700
Quarter Page Ad - $550
All prices includes professional ad design by staff graphic artists.
Publication Opportunities
SUPER FLYER ADVERTISEMENT
MCCS eNEWS
Informational e-mail news sent out every Friday to all 1,184 subscribing patrons. eNews informs subscribers about all
special activities and events aboard the Combat Center and surrounding areas.
Month-to-month - $150/mo.
6-Month E-Mail Advertisement Campaign - $780
WEB ADVERTISING - www.MCCS29Palms.com
Our reach is worldwide and our website is updated continuously with comprehensive information about base events
and information pertaining to the surrounding areas. Our website had approximately 754,772 page views 2013.
One Month Web Advertisement Campaign - $350
55
MCCS QUARTERLY MAILER
Make an impact, advertise with MCCS in our Quarterly Mailer! A great way to advertise your business for extended
exposure inside the homes of our audience. Our Quarterly Mailer includes a 3 month calendar of community events
which means it won’t be thrown out with the daily junk mail. 4,000 copies of each mailer will be printed with 3,500 copies directly mailed to base housing, as well as our mailing list of off-base residents. This is also a great way to distribute
coupons! As a bonus, your ad will have an additional reach through our website homepage, where an electronic version of the Quarterly Mailer will be available for download.
Basic Ads
1/8 Page (2.6” x 2.7”) panel - $100
1/4 Page (2.6” x 5.5”) panel - $175
1/2 Page (5.3” x 5.5”) panel - $350
Exclusive Main Page Ads
1/4 Page (4.7” x 5.75”) - $450
3/4 Page (7.9” x 5.75”) - $550
Full Page (11” x 5.5”) - $750
Publication Opportunities
Please contact the MCCS Sponsorship & Advertising Branch for production schedule.
Prices are subject to change. For the most current publication advertising prices and opportunities, please
contact the MCCS Sponsorship & Advertising Branch.
56
Phone: (760) 830-5054 or 5055 • Fax: (760) 830-5052
EVENT LINE BANNER STATIONS
Location
Size
Main Gate
12' x 12'
(3 Tier)
Condor Gate
Ocotillo Gate
7.5' x 12'
(2 Tier)
7.5' x 12'
(2 Tier)
Period
1 mo.
Per Month
$900
Production
6 mo.
$700
$350
12 mo.
$600
1 mo.
$800
6 mo.
$600
12 mo.
$500
1 mo.
$800
6 mo.
$600
12 mo.
$500
$200
$200
Location
Adobe/Del Valle
Quantity
1 slide
Per Month
$200/slide
Coyote Grill
1 slide
$150/slide
The Zone
1 slide
$150/slide
Berkley/Del Valle
1 slide
$150/slide
6th Street/Del Valle
1 slide
$150/slide
SUNSET CINEMA BASE THEATER COMMERCIAL
Location
Sunset Cinema
Per Week
$200
Length
30-60 sec.
Production
$2,500
Location
Felix or Del Valle Field
Size
4' x 8'
Quantity
1 sign
Per Year
$850
Production/Staging
$500
ROAD SIDE SIGNS
Location
Del Valle Rd. or Adobe Rd.
Quantity
1 set (3 panels)
Per 4 Weeks
$800
Production
$180
Prices are subject to change. For the most current publication advertising prices and opportunities,
please contact the MCCS Sponsorship & Advertising Branch.
Advertising Campaign Overview
ELECTRONIC MARQUEE
57
MCCS DESERT LIFESTYLE MAGAZINE ADVERTISEMENT
Size
Back Cover
Price
$1,500
Inside Cover (Front or Back)
$1,300
Full page
$1,200
1/2 page
$850
1/4 page
$650
Location
Premium Positions
Four Color
SUPER FLYER ADVERTISEMENT (Downloadable from website)
Size
1/4 page
Price
$150/quarter
Location
Size
Full page
Price
$900
Inside contents
1/2 page
$700
Location
Inside contents
MCCS GUIDE ADVERTISEMENT
$550
Full Page
$1,100
Period
Per month
Price
$150
6 months
$780
MCCS Enews
Frequency
Once a week (Fridays)
MCCS (MCCS29Palms.com) BANNER ADVERTISEMENT
Location
MCCS29Palms.com
Price
$350
Period
1 month
MCCS QUARTERLY MAILER
Location
Size
1/8 page (2.6" x 2.7")
Period
Price
$100
Non-exclusive Quarterly Ads
1/4 page (2.6" x 5.5")
Quarterly
$175
1/2 page (5.3" x 5.5")
Exclusive Main Page & Mailer Side Ads
Mailer side (small)
1/4 page (4.7" x 5.75")
Cover (medium)
3/4 page (7.9" x 5.75")
Full Page Panel (large)
Full page (11" x 5.5")
$350
$450
Quarterly
$550
$750
Prices are subject to change. For the most current publication advertising prices and opportunities, please
contact the MCCS Sponsorship & Advertising Branch.
Publication Advertising Overview
Back Cover
1/4 page
Phone: (760) 830-5054 or 5055 • Fax: (760) 830-5052
58
Phone: (760) 830-5054 or 5055 • Fax: (760) 830-5052
MCCS TWENTYNINE PALMS SPONSORSHIP & ADVERTISING
MCAGCC BOX 788150
MCCS MARKETING, BLDG. 1024
TWENTYNINE PALMS, CA 92278-8150
(760) 830-5055/5054

united states marine corps demographics

Transcription

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