JUDGING SUMMARY

JUDGING SUMMARY
KEY EVENT DETAILS
Date:
Venue:
Time:
Dress code:
Thursday, 13 November 2014
Singapore Marriott Hotel
Cocktail reception starts at 6.30pm
Creative Trendy
AN OVERVIEW
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Now in it’s third year, Marketing magazine’s Marketing Excellence Awards is back to
celebrate the very best that Singapore’s marketing communications services industry
has to offer. This year, the prestigious ceremony will be held at the Singapore Marriott
Hotel on 13 November.
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Entries are open to organisations based in Singapore, and their marketing campaigns /
projects / initiatives must be carried out in Singapore for the Singapore market, or for a
regional / global market that includes Singapore.
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Following the launch in 2012, last year we had over 200 entries and over 300 highly
distinguished attendees (senior client marketers and agency heads) at the awards
ceremony. Building on this success we anticipate an even higher magnitude for this
year’s event with 26 contestable categories covering the diverse marketing disciplines.
WHY JUDGE AT MEA?
By judging at the Marketing Excellence Awards 2014 you will …
 Gain great insight into the current practices and quality of marketing in Singapore and
keep up to date on the key accounts, campaigns and future business plans of key
organisations through judging the entrants’ work in the areas of Challenge, Strategy,
Execution and Outcome.
 Be our guest, along with your fellow judges, at the Marketing Excellence Awards
Ceremony Gala Dinner on 13 November 2014.
 Be featured on our judges webpage.
 Be mentioned on the awards night, or in other featured content in Marketing.
 Be featured with your brand across our various marketing and promotional channels in
the buildup to the Marketing Excellence Awards
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Print (Circulation of 39,000 in Singapore)
Online (Average of 117,000 visits per month)
Daily eNews articles (Daily readership of 19,000 in Singapore)
eDM invites (26,000 Subscription in Singapore)
The Official Awards booklet (Shared with all guests at the Gala Dinner)
LAST YEAR’S JUDGES
Neil Gardner
Chief marketing officer, Asia Pacific
AIG
Ivan Tan
Senior vice president, corporate & marketing
communications
Changi Airport Group Singapore
Linda Locke
Marketing director
Club 21
Lysan Chew
Brand general manager
Estée Lauder Cosmetics
Joyce Tsai
Head, marketing & communications
Groupon Singapore
Leon Traazil
Head of digital marketing and social media, South Asia
HTC South Asia
Jojo Cheung
Director of marketing communication
IBM ASEAN
Angeli Beltran
Managing director, Singapore & Malaysia
JobsDB
Rahul Asthana
Regional marketing director & sector leader ASEAN
Kimberly-Clark Asia Pacific
Rosina Howe
Chief innovation officer & group director, innovation &
infoComm technology
Land Transport Authority
Michael Chadwick
Director of brand strategy, Asia Pacific
Mondelēz International
Nicanor Lazaro Soriano
Director, marketing & admissions
Nanyang Technological University
Christie Chu
Head of product management & marketing, business
banking services
OCBC Bank
Jamie Lim
Regional marketing director
Scanteak
Sharon Koh
Head of marketing
Scoot
Charmaine Wong
Marketing head, Pizza Hut Dine-In Asia franchise
Yum! Restaurants International
SNAPS FROM
LAST YEAR’S CEREMONY
AWARDS CATEGORIES 2014
Excellence in Advertising
Excellence in Brand Awareness
Excellence in Brand Strategy
Excellence in Consumer Insights / Market Research
Excellence in Content Marketing
Excellence in Corporate Social Responsibility
Excellence in Data-Driven Marketing
Excellence in Digital Marketing
Excellence in Direct Marketing
Excellence in Experiential / Event Marketing
Excellence in Government Sector Marketing
Excellence in Integrated Marketing (B2B)
Excellence in Integrated Marketing (Consumer)
Excellence in Launch Marketing
Excellence in Loyalty Marketing
Excellence in Marketing Communications
Excellence in Marketing Innovation
Excellence in Marketing to a Female Audience
Excellence in Marketing to a Male Audience
Excellence in Media Strategy
Excellence in Mobile Marketing
Excellence in Public Relations
Excellence in Shopper Marketing
Excellence in Sponsorship Activation
Excellence in Social Media Marketing
Excellence in Viral Marketing
Marketer of the Year (not open for entry)
JUDGING PROCESS
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To make it straightforward and convenient for you, the judging
process is purely online, via a unique HTML link.
Judging can be done at your own pace, within the judging timeframe
from 22 September 2014 to 29 September 2014 with flexibility.
Judges will have 8 days to go through an estimated 30 to 40
submissions, amounting to approximately 5 to 7 hours in total.
This exclusive invitation is only limited to a total of 20 to 25 judges.
JUDGING TIMELINE
Entries Submission Deadline:
Judging Commences (all done online):
Judging Deadline:
Awards Night:
5 September
22 September
29 September
13 November
THANK YOU
As the judging panel is limited to 20 to 25 judges,
kindly let us know if we should reserve a place for you.
For enquiries and to confirm your place on the panel, please contact
Andrew Davy, Event Producer at
[email protected]
+65 6423 0329