Euro banknotes report 2013 TNS NIPO

Transcription

TNS Nipo
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The Netherlands
t
+31 20 522 54 44
f
+31 20 522 53 33
e info@tns-nipo,com
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Business & Finance
Report
Euro banknotes
A study about awareness and recognition
among the Dutch
Julie Visser & Walter Dijkers
ofthe
euro
banknotes
G5567 j 9 April 2013
Attention of:
De Nederlandsche Bank
This document had been individually prepared for Client. All information contained in this
document is strictly confidential. Publication or release of all or part of this document to any
third party Is not permitted without the prior written consent of TNS NIPO.
© TNS NIPO I ISO 9001 | rapport engels.dot
Contents
1
1.1
1.2
2
2.1
2.2
2.3
3
3.1
3.2
3.3
Introduction
1
Awareness of euro banknotes stable
Spontaneous awareness of 5 and 500 euro banknotes is
slightly higher
Penetration of banknotes is also stable
4
Security features: knowledge and confidence
Spontaneous awareness of security features increases
Knowledge of the watermark images on the 5 and 50 euro
banknotes is very low
Confidence in the authenticity of euro banknotes is good
4
8
9
9
12
14
3.4
3.5
Aesthetic appreciation of euro banknotes
16
5 euro banknote remains least appreciated
16
5 euro banknote considered more beautiful than in 2011
17
50 euro banknote still most popular, but popularity
decreases
22
50 euro banknotes are again cleaner than 5 euro banknotes 23
Cleanliness of the 5 euro banknote increases
24
4
Guilder banknotes still more appreciated
5
The additional online research on functions of the euro
banknotes
28
Functions of the euro banknotes
28
Value recognition the most important and appreciated
function o f t h e euro banknote
28
Recognition of falsification lowest impact on overall
appreciation of banknotes
30
Attitudes towards participation in euro influence the
appreciation of its functions
32
Impact of design
33
Influence of design o f t h e euro on overall rating o f t h e euro
relatively low
33
A clear communication message is important for
improvement of euro banknote design
34
Dutch residents give the euro design a moderate rating
35
Satisfaction with euro design does not have impact on
knowledge security features
36
Connection between satisfaction with euro as method of
payment and the design of euro banknotes and coins
37
Perceived risk of receiving a falsified banknote and
past/future behaviour
37
Overall risk perception and behaviour
37
5.1
5.1.1
5.1.2
5.1.3
5.2
5.2.1
5.2.2
5.2.3
5.2.4
5.2.5
5.3
5.3.1
Euro banknotes | G5567 | © TNS NIPO | 09 April 2013
26
5.3.2
5.3.3
5.3.4
5.4
5.4.1
5.4.2
6
6.1
6.2
Falsified banknotes are most often brought to residents' own
bank
39
Perceived chance of receiving a falsified euro banknote
41
Behaviour
44
Publicity around the new euro banknotes
48
One out of five respondents know about the introduction of
new euro banknotes
48
Knowledge introduction of new euro banknotes does not
have impact on knowledge security features
51
Conclusions
Conclusions telephone trendresearch
Conclusions for the additional research
Appendix
Appendix 1
Weighting
Appendix 2
Appreciation, dichotomic method
Appendix 3
Questionnaire in Dutch
Appendix 4
Telefonische vragenlijst
53
53
55
57
58
59
62
63
Figures and tables
1 I Spontaneous awareness of euro banknotes
4
2 I Spontaneous awareness of euro banknotes for gender
5
3 I Spontaneous awareness of euro banknotes for age
6
4 I Number of spontaneously and correctly named euro banknotes
7
5 I Euro banknotes that people held in their hands sometimes
8
6 I Spontaneous awareness security features
10
7 I Spontaneous awareness security features for gender and age
11
8 I /Awareness watermarks
12
9 I /Awareness watermarks of 5 euro banknote
13
10 I Awareness watermarks of 50 euro banknote
14
11 I Confidence in the authenticity of euro banknotes
15
12 I Appreciation appearance euro banknotes
16
13 I Development of appreciation appearance of 5 euro banknote over the
years 2002-2013
18
years 2002-2013
19
years 2002-2013
19
years 2002-2013
20
17 I Development of appreciation appearance of 100 euro banknote over
the years 2002-2013
20
the years 2002-2013
21
the years 2002-2013
21
20 I Preference for euro banknotes
22
21 I How clean or dirty are euro banknotes?
23
22 I Development of quality of 5 euro banknote over the years 2003-2011
24
23 I Development of quality of 50 euro banknote over the years 2003-2011 25
24 I Development of quality of euro banknotes over the years 2003-2011
25
25 I Which series of banknotes are most beautiful according to you?
26
26 I Which series of banknotes are most beautiful for age
27
27 I most and least important funtions of the euro
29
28 I ratings of the euro
29
29 I rating and impact of functions on overall rating of euro (correlation
analysis)
30
30 I rating and impact of functions on rating of euro as a method of
payment (correlation analysis)
31
31 I influence of attitude towards participation in euro on appreciation of
functions
32
32 I rating and impact of design on overall rating method of
payment(correlation
analysis)
33
33 I rating and impact of features on rating of the design of the euro
(correlation analysis)
34
34 I rating and impact of design of euro banknotes on rating of euro
features
35
35 I rating and impact of design of euro banknotes on spontaneous
awareness of security features
36
36 I connection between satisfaction with euro as a method of payment
and the design of euro banknotes and coins
37
37 I risk perception and behaviour
38
38 I reasons individuals discovered they had received a falsified banknote
(n=44)
39
39 I what individuals did with a falsified euro banknote (n-44)
40
40 I perceived chance of having received a falsified euro banknote in the
past five years
41
41 I average perceived chance of having received a falsified euro banknote
in the past five years
42
42 I perceived chance of having received a falsified euro banknote in the
past five years at different locations
43
43 I did you do an authenticity check in the past five years?
45
44 I why did you do an authenticity check in the past five years?
46
45 I locations a banknote was received that was checked
47
46 I authenticity check: less or more often
48
47 I new euro banknotes arriving in the Netherlands and other European
countries
49
48 I new euro banknotes arriving in the Netherlands and other European
countries
50
49 I what respondents have heard, read or seen about the introduction of
new euro banknotes
50 I rating and impact knowledge introduction of new euro banknotes on
spontaneous awareness security features
51 I Positive and negative appreciation appearance euro banknotes,
dichotomic method
52 I Banknote considered to be beautiful according to the dichotomic
method (in %)
53 I Positive and negative appreciation, dichotomic method (in %)
50
52
59
60
61
Introduction
Background and purpose of the survey
Since the early eighties, every two years, De Nederlandsche Bank
conducts a survey on the awareness and recognition ofthe Dutch
currency. Since the beginning of 2002, the currency of 12 European
countries, including the Netherlands, was replaced by a new
instrument of payment: the euro. Today, 2013, 17 countries have
adopted the euro.
Just as before, De Nederlandsche Bank wants to follow the
development of the knowledge and appreciation ofthe euro banknotes
among its adult users.
To reach this goal, a survey was conducted by TNS NIPO, based on the
following issues:
• Spontaneous and prompted awareness ofthe euro banknotes
• Knowledge of security features
• Knowledge ofthe picture ofthe watermark on the 5 euro and 50
euro banknote
• Appreciation of all euro banknotes
• Appreciation ofthe appearance ofthe 5 and 50 euro banknotes, in
terms of cleanliness
This survey was conducted for the first time in 2002; since then, the
survey was repeated in 2003, 2005, 2007, 2009, 2011 and 2013.
In 2013 a number of new questions have also been asked about how
Dutch residents perceive the following issues:
• Functions: the importance of the different functions of a euro
banknote like value recognition, user friendliness, recognition of
a falcification, and clear communication message;
• Design: the correlation between the appreciation of the euro
banknotes as method of payment and the appreciation ofthe
design ofthe euro banknotes and coins and the influence on the
knowledge about the security features;
• Falsification: the importance of the opportunity to check the
authenticity of a banknote and the perceived chance of receiving
a falsified euro banknote and to what extent and on which
locations citizens actually check a euro banknote on this;
• Influence ofthe public campaign: the knowledge ofthe publicity
campaign about the new Euro banknotes and their new security
features and the influence on the general knowledge ofthe
security features.
Euro banknotes | G5567| © TNS NIPO | 09 April 2013 |
Target
The target group of this survey consists of Dutch citizens of 18 years
and older.
The sample size is 1,000 persons, just like in 2011 and 2009. In 2005
and 2007 the sample size was 1,500 persons. In 2002 and 2003 the
sample size was 2,000 persons.
Method
Just as in the previous studies, respondents were interviewed by CATI
(Computer Assisted Telephone Interviewing). But this time, just like in
2009 and 2011, we made use of TNS NIPObase as sample base
instead of generating phone numbers.
Finding people who want to participate in research becomes
increasingly difficult. That is why we used TNS NIPObase. Through TNS
NIPObase we can make sure that every target group in the sample is
represented. TNS NIPObase contains over 200,000 respondents, whom
regularly take part in research of TNS NIPO. These people can take
part in several research methods.
The new questions have been done following the CAWI method. First
the respondents took part in a telephone interview and then the same
respondents got an online questionnaire.
To prevent sequence effects, the telephone fieldwork was carried out
on a split-run basis. Half ofthe respondents were first asked about the
knowledge and appreciation ofthe 5 euro banknote and then about the
knowledge and appreciation of the 50 euro banknote. The other half of
the respondents were first asked about the 50 euro banknote and then
about the 5 euro banknote. In this report, the results of both versions
are reported.
Weighing procedure
The results are weighed on gender, age, geographical district and
social class. In the appendix there is an overview ofthe sample
distribution and the population distribution.
Period of fieldwork
The fieldwork by telephone took place from 28 January until 4 March
2013. In this period, 1,020 persons were interviewed. The online
fieldwork took place from 12 February until 11 March 2013. 791
persons were interviewed online.
In
•
•
•
•
Questionnaire
the questionnaire, the following topics were covered:
Spontaneous and prompted awareness of euro banknotes
Appreciation of several euro banknotes
Preference for euro banknote
Knowledge of several signs of authenticity of euro banknotes
2
•
•
•
Knowledge o f t h e watermark o f t h e 5 and 50 euro banknotes
Appreciation o f t h e appearance o f t h e 5 and 50 euro banknotes, in
terms of cleanliness
Appreciation guilder banknotes
A copy o f t h e questionnaire in Dutch is included in the appendix. Also
the tables during time are included. The other cross tables are not
included, but are delivered as separate PDF files.
Euro banknotes | G5567| © TNS NIPO | 09 April 2013
1 Awareness of euro banknotes stable
In this chapter the awareness ofthe several euro banknotes will be
discussed. First, we will look at the spontaneous awareness ofthe euro
banknotes, and then the prompted awareness of existing and nonexisting euro banknotes will be reported.
1.1
Spontaneous awareness of 5 and 500 euro
banknotes is slightly higher
The 10 euro, together with the 20 and 50 euro banknotes have the
highest spontaneous awareness. Just like previous years, high-value
euro banknotes (200 and 500 euro) are less known spontaneously
than lower-value euro banknotes. Although the spontaneous
awareness ofthe 500 euro banknote has increased significant in 2013.
Probably because it was in the Dutch news to abolish this
denomination. The same forthe 5 euro banknote.
1 I Spontaneous awareness of euro banknotes
€5
€ 10
€ 20
€ 50
€ 100
€ 200
€ 500
2002
%
94
96
94
93
74
49
62
2003
%
94
96
95
96+
82
52
55-
2005
%
9197
94
94
86+
53
57
2007
%
92
97
95
95
89 +
57 +
61 +
2009
%
92
97
97
97+
91
61 +
65+
2011
%
93
99
97
97
93
61
64
2013
%
96+
97
97
97
93
59
72+
Total
respondents
n = 2,0
02
n = 2,015
n = l,50
1
n = l 506
n=l,058
n=l,0
03
n=l,0
20
;
+ / - means a positive or negative significant difference compared to the results of the
previous survey
Source: TNS NIPO, 2013
The spontaneous awareness of low-value euro banknotes is almost the
same for men and women. However, men have a slightly higher
awareness of high-value euro banknotes (200 and 500 euro) than
women. Compared to 2 0 1 1 , women have become more aware o f t h e
200 and 500 euro banknotes. Awareness o f t h e 200 euro banknote has
decreased for men, awareness o f t h e 500 euro banknote has
increased.
2 j Spontaneous
awareness of euro banknotes for gender
%
100 j
9
7
96
5 euro
97 97
97 98
9798
10 euro
20 euro
50 euro
iman
100 euro
200 euro
500 euro
rwoman
Euro banknotes | G5567| © TNS NIPO j 09 April 2013
The spontaneous awareness of high-value euro banknotes (100, 200
euro) declines with age. The 500 euro banknote is better known
among people between the age of 18 and 34 than among people of an
older age.
3 I Spontaneous
awareness of euro banknotes
%
100 _-. 997 9 7
Q
9 5q
989797
^
9
9
9
5
989797
96
for age
93
90
90
80
80
70 60 50 40 30
20 10
0
5 euro
10 euro
20 euro
• 18-34 years old
50 euro
100 euro
•35-54 years old
200 euro
500 euro
• 55+ years old
People dealing with cash money because of their occupation are more
familiar with 100, 200 and 500 euro banknotes.
People who belong to a higher social class are more aware o f t h e
highest value euro banknote (500 euro).
The awareness o f t h e 500 euro banknotes is the highest in the south
of the Netherlands.
A little more than two out of five people spontaneously mention all
seven euro banknotes ( 4 2 % ) .
The average number of spontaneously known (real existing) banknotes
is slightly higher than in 2011 (6 in 2 0 1 1 , 6,1 in 2013).
4 I Number of spontaneously
and correctly named euro
banknotes
»one
•two
three
four
•five
'six
seven
2003
2005
2007
Just like in previous years, youngsters spontaneously recall more
banknotes than older people, and men can name more than women.
Some people think there are euro banknotes in values that do not
exist:
• From 2002 to 2005 the number of people who thought there was a
250 euro banknote increased. In 2007, the number of people
having this wrong idea has declined. In 2009 the number of people
fell back to the level of 2005 ( 1 4 % ) . But in 2011 the number of
people who mentioned a 250 euro banknote was back at the level
of 2007 (11%) again. In 2013 this percentage stays the same
(11%).
• For the 1000 euro banknote the 'spontaneous awareness' increased
from 2 % in 2002, 3% in 2003, to 1 0 % in 2009. With 1 1 % in 2011
it has remained fairly stable when compared to 2009. In 2013 this
percentage decreases to 6%.
1.2 Penetration of banknotes is also stable
Just like in previous years, consumers use the lower-value banknotes
more often than the high-value euro banknotes.
5 I Euro banknotes
that people held in their hands
sometimes
»5 e u r o b a n k n o te
»10 euro
ba n k n o t e
20 e u r o
ba n k n o t e
»5 0 e u ro ba n kn o t e
•10 0
euro banknote
•2 0 0
euro banknote
-5 0 0
euro banknote
2 0 0 3
2 0 0 5
2 00 7
2009
2 0 11
20 13
The respondents were asked whether or not they held any o f t h e highvalue banknotes in their hands last year. It turns out that the 100 euro
banknote was held by half o f t h e people ( 4 8 % ) last year, the 200 euro
banknote by less than one out of five ( 1 6 % ) and the 500 euro
banknote by less than one out of ten ( 7 % ) . For the 100 and 500 euro
banknotes the percentages are almost the same as in 2009. But for
the 200 euro banknote the number of people who actually held it in
their hands declined from 2 0 % in 2011 to 1 6 % in 2013.
Older people (55 + ) have held a 100 euro banknote in their hands less
often than people younger than 55.
2 Security features: knowledge and
confidence
Respondents were queried about their knowledge ofthe security
features that can be used to check the authenticity of a banknote.
Then, respondents were asked about their knowledge ofthe image of
the watermark on the 5 and 50 euro banknotes. Since 2005, some
additional questions have been asked about the confidence in and
security ofthe euro banknotes.
2.1
Spontaneous awareness of security features
increases
There are about 15 security features that are mentioned
spontaneously. Out of these 15 security features, the watermark
remains the best known security feature (79%), followed by the silvercoloured, shining foil stripe (41%). The security thread and hologram
follow at a distance.
Compared to 2011 the awareness for both the watermark as the
silver-coloured, shining foil stripe are increased. This year it has
reached the highest level ever! Also the familiarity with the feel ofthe
print and the features visible under infrared light are increased.
Compared to 2011 less people say now that they do not know any
security features; 1 1 % in 2011 versus 6% in 2013.
The kind of paper is mentioned in 2013 more often compared to 2011.
6 I Spontaneous awareness security features
Watermark, light and dark shades in
paper
Silver-coloured, shining, foil stripe/seal,
foil on the front
Security thread
Hologram, a picture in the foil, on the
front side
Different colours of fluorescent fibres in
the paper
Feel of print on front side, intaglio relief
Micro text
See-through register
Features visible under infrared light
Front side: ink brightens under an
ultraviolet lamp (e.g. flag and signature)
Optic variable ink
Back side: ink brightens under an
ultraviolet lamp (e.g. bridge and map of
Europe)
Ultraviolet dull paper
Iridescent stripe (on the back of 5, 10,
and 20 euro banknotes)
Size of banknote, the higher the value,
the bigger the banknote
partly
incorrect:
Signs for the blind
Kind of paper
A series of numbers
Cannot be copied
Incorrect:
Signature
Do not know anything
2005
%
68
2007
%
65
2009
%
76+
2011
%
75
2013
%
79+
39
33-
41 +
36-
41 +
12
10
14
10
15
14+
16
13
13
16
12 +
7-
16+
8-
8
9+
4
5
3
54
3
33
8+
6+
8+
5+
5
8
6
6
4
3-
14+
4
8
9+
3
4
3
4
2
3
3
3
3
3
2
5+
3
4
4
3
2-
2
2
3
3
1-
1
1
1
2
12
10
3
0
11
7-
18+
14+
1+
1411
5
-
14
17+
5
-
0
15-
0
19 +
1
7-
1
11 +
1
6-
5+
5+
Total respondents
n = l,5
n = l,5 n = l,0
n = l , 0 n = 102
01
06
58
03
0
+/- means a positive or negative difference compared to the results of the previous survey.
The average number of security features that are mentioned this year
is 2.6. This average is slightly higher compared to 2011 (2.3).
Just like in previous years, men can mention more security features
than women (2.5 against 2.3). Men mention more significantly more
often security thread and hologram than women.
Looking at the different age groups, knowledge of security features
decreases with age. People in the age group 18-35 know 3 features on
average, while people in the age group 55+ know 2 features. The
10
youngsters more often mention watermark, silver-coloured stripe/seal,
hologram, optic variable ink and the iridescent stripe than older
people. The youngsters also mention the partly incorrect answer 'kind
of paper' more often than older people and the older people more
often say that they do not know any security features.
7 I Spontaneous awareness security features for gender and age
Gender
Watermark, light and dark shades in paper
Silver-coloured, shining, foil stripe/seal, foil
on the front
Security thread
Hologram, a picture in the foil, on the front
side
Different colours of fluorescent fibres in the
paper
Micro text
Front side: ink brightens under an
ultraviolet lamp (e.g. flag and signature)
Optic variable ink
Back side: ink brightens under an ultraviolet
lamp (e.g. bridge and map of Europe)
Iridescent stripe (on the back of 5, 10, and
20 euro banknotes)
Size of banknote, the higher the value, the
bigger the banknote
partly
incorrect:
Signs for the blind
Kind of paper
A series of numbers
Incorrect:
Signature
Do not know anything
Age
Men
Wome
18-34
35-54
55+
%
79
45
n
%
78
38
%
85 +
55 +
%
71 +
43
%
7830-
16+
21 +
1011-
16
18+
13
20
10
11-
8
8
10
9
5-
8
15
4
2
7
14
4
3
9
15
5
4
10+
18+
5
3
41121-
9
5
4
2
8
2
3
2
9
7+
3
3
9
2
5
3
8
23
1-
3
2
6+
1-
2
2
2
3
2
1-
13
17
4
14
16
6
1021 +
8+
13
20
6
16
102-
1
5
1
7
1
1-
1
4
0
11+
+/- means a positive or negative difference compared to the results.
As expected, the knowledge of security features is related to social
class and thus education. People belonging to the highest social class
mention 2.8 features on average; people ofthe lowest social class only
mention 1.8 features on average.
11
2.2
Knowledge of the watermark images on the 5
and 50 euro banknotes is very low
Most consumers do not know what is depicted in the watermarks of
the 5 and the 50 euro banknotes. This was also the case in previous
years.
8 I Awareness watermarks
0
0
p o r t re t E u r o p e
same picture
p r in t e d
as
é2
b rid g e
gate,
door
p a r t o f ) b u iid i n g
number
5/50
a n l m al
others
d o n't
r
_I 5 0 e u r o
2
• 5 e u ro
2
I 2
Vi
2
1 2
8 9
S9
know
I
20
40
60
80
10 0%
The awareness of the watermark images is still very low for everyone.
12
Compared to 2 0 1 1 , there are significantly less people who do not know
anything that is depicted in the watermarks on the 5 euro banknote
( 9 4 % in 2011 and 8 9 % in 2013). The percentage is back at the level
of 2009.
9 j /Awareness watermarks
s a m e p i c t u r e as p r i n t e d
(pa rt 0 f ) b u lld in (
number 5/5 0
of 5 euro
banknote
E 15
fi
Q / 0 1 :?
-2011
b rid ge
• 200 9
0200 7
gate, door
• 200 5
C200 3
animal
• 2 00 2
. (V
C
:
oth e rs
d 0 n't kn ow
-si
20
40
60
s0
.
10 0o
A
13
Compared to 2 0 1 1 , there are less people who do not know what is
depicted in the watermarks on the 50 euro banknote ( 9 5 % in 2011
and 8 9 % in 2013). In 2013 'gate, door', (part of) a building', 'number
5/50' and 'same picture as printed' are better known than in 2 0 1 1 .
4
10 j Awareness
s a m e p i c t u re as
printed
watermarks
•
of 50 euro
banknote
2
bridge
g ate, d o o r
• 2013
• 2011
5° 2,
( p a r t o f ) bu i l d i n g
number
5/50
animal
o th e rs
• 2009
p ^ 2
_I i
02007
a 2005
• u,
• 2003
• 2002
u
r
i
don't know
89
20
40
60
80
10 0
%
2.3
Confidence in the authenticity of euro banknotes
is good
The confidence in the authenticity of euro banknotes has been
measured by three questions:
- Confidence in genuineness of euro banknotes in general
- Confidence in genuineness of euro banknotes, when receiving
euro banknotes from someone else
- Confidence in protection against imitation and falsification
The confidence in protection against imitation and falsification
decreases compared to 2 0 1 1 .
14
11 I Confidence in the authenticity
of euro
banknotes
o r h ig h e r
Q6
15 o r
•
2005
2007
2009
Euro b a n k n o t e s
2011
in
general
Report mark for confidence in genuineness of
euro banknotes
Report mark for confidence in protection against
imitation and falsification
lower
Absolutely
don't know
2013
P ro t e c t io n a g a in st
i m i t a t i o n a n d fa I s i f i c a t i o n
2007
7.1
2009
7.2
2011
7.3
2013
7.3
7.2
7.2
7.1
Again men have a slightly higher confidence in the authenticity of euro
banknotes than women; this applies to all both aspects.
The younger age group (34-) has more confidence in the authenticity
of euro banknotes and in the protection of euro banknotes against
falsification than others.
The higher the social class the more confidence people have in the
authenticity of euro banknotes and in the protection of euro banknotes
against falsification.
People dealing with cash money because of their occupation have less
confidence in the authenticity of euro banknotes and in the protection
of euro banknotes against falsification.
15
3 Aesthetic appreciation of euro banknotes
3.1 5 euro banknote remains least appreciated
The 5 euro banknote remains the least appreciated banknote while
high-value euro banknotes (100, 200 and 500) are appreciated the
most, together with the 20 euro banknote.
The (relatively) low appreciation ofthe 100, 200 and 500 euro
banknotes is partly due to the unfamiliarity with these banknotes. Just
above two out of ten respondents cannot judge the 100 euro banknote
(22%). For the 200 euro banknote and the 500 euro banknote, these
percentages are 47% and 54%. These percentages are almost the
same as in 2009 and 2011, except forthe 100 euro banknote, the
percentage of respondents who cannot judge decreases from 3 1 % to
22%.
12 I Appreciation appearance euro banknotes
500 euro
banknote
200 euro
banknote
100 euro
banknote
31
50 euro
banknote
45
36
20 euro
banknote
=1
42
10 euro
banknote
B_
5 euro
banknote
I
0
34_
53
1«
56
20
40
60
• Very beautiful
Z Not beautiful, not ugly
• Very ugly
80
100 o/
0
Rather beautiful
Rather ugly
Don't Know
16
€5
%
€10
%
€20
%
€50
%
€100
%
€200
%
1
3
7
5
9
8
9
Rather beautiful
18
34
43
36
33
21
18
Not beautiful, not
ugly
Rather ugly
56
53
42
49
31
21
16
18
6
5
5
3
2
2
Very ugly
6
2
1
2
1
1
1
Don't know
2
1
1
3
22
47
54
Very beautiful
€500
%
In general, the people in age group 55+ more often do not have an
opinion about euro banknotes. This is especially true for the 100, 200
and 500 euro banknotes (with which they are less familiar).
When it comes to the high-value banknotes (200 and 500 euro), it
seems that women more often than men do not have an opinion about
the appreciation.
3.2
5 euro banknote considered more beautiful than
in 2011
The appearance ofthe 5 euro banknote is appreciated more, because
more people found the 5 euro banknote beautiful and less found it ugly
than in 2011. The appreciation ofthe appearance ofthe 10, 20, 50,
100, 200 and 500 euro banknotes is quite stable compared to 2011.
17
13 I Development of appreciation
the years 2002-2013
appearance of 5 euro banknote
over
100%
50% 39
48
53
50
53
55
56
0%
2002 2003 2005 2007 2009 2011 2013
• ugly • indifferent
IS
14 I Development
over the years
of appreciation
2002-2013
appearance
of 10 euro
banknote
100%
45
42
39
44
42
44
50%
0%
2002
2003
4
9
2005
4
53
6
2007
• ugly
54
2009
2011
2013
indifferent
15 I Development
over the years
of appreciation
2002-2013
appearance
of 20 euro
banknote
100%
53
55
57
50
49
5
1
50%
0%
2002 2003 2005
• ugly
2007 2009 2011 2013
indifferent
19
16 I Development
over the years
of appreciation
2002-2013
appearance
of 50 euro
banknote
100%
50%
0%
2002 2003 2005 2007 2009 2011 2013
• ugly J indifferent
17 I Development
over the years
of appreciation
2002-2013
appearance of 100 euro
banknote
100%
50%
0%
2002 2003 2005 2007 2009 2011 2013
• ugly -indifferent
20
18 I Development
over the years
of appreciation
2002-2013
appearance
of 200 euro
banknote
100%
50%
0%
2002
2003
2005 2007 2009 2011 2013
• ugly
I indifferent
19 I Development
over the years
of appreciation
2002-2013
appearance
of 500 euro
banknote
100%
50%
0%
2002 2003
2005 2007 2009 2011
• ugly
-indifferent
2013
21
3.3
50 euro banknote still most popular, but
popularity decreases
The respondents were asked which (known) euro banknote they
preferred. Just as in previous years, the 50 euro banknote turns out to
be the most popular, followed by the 20 euro banknote. The
preference for the 50 euro banknotes decreases compared to 2011,
the preference for the 20 euro banknote increases compared to 2011.
20 j Preference for euro banknotes
-5
euro
•10
euro
•2 0 e u r o
-5 0 e u r o
•10 0 euro
•2 0 0 e u r o
•500
•no
euro
preference
•don't
2002
2003
2005
2007
2009
2011
know
2 0 13
The 20 euro banknotes are preferred more by women than by men.
Older people (55 + ) prefer the 50 euro banknote more and the 10 euro
banknote less than younger people. Youngsters prefer the 100 euro
banknote and the 500 euro banknote more than older people.
People who deal with money because of their occupation prefer the
500 euro banknotes more than people who do not deal with money
professionally.
Euro banknotes | G5567| © TNS NIPO | 09 April 2013 j
22
3.4 50 euro banknotes are again cleaner than 5 euro
banknotes
Seven out often consumers (72%) consider the banknotes generally
clean. The 50 euro banknote is significantly more often considered
clean (89%) than the 5 euro banknote (40%), as one might expect
due to the circulation rate.
21 j How dean or dirty are euro banknotes?
5 euro
banknote R
20
40
• Very clean
CNot clean, not dirty
• Very dirty
Very clean
Rather clean
Not clean, not dirty
Rather dirty
Very dirty
Don't know
C5
3
37
29
26
4
1
L
29
37
60
SO
100 %
CRather clean
• Rather dirty
• Don't Know
€50
Banknotes in general
17
71
10
1
0
1
5
67
23
4
1
0
Women consider the 5 euro banknote to be less clean than men.
Youngsters (age 18-34) more often consider the 5 euro banknote to be
dirty, and older people (55 + ) more often consider the 5 euro banknote
to be clean.
People who deal with money because of their occupation consider the
euro banknotes in general less often as clean, compared to people who
do not deal with money professionally.
23
3.5 Cleanliness o f t h e 5 euro banknote increases
The opinion on the cleanliness ofthe 5 euro banknote declines over
time, but increases in 2013. The opinion on the cleanliness ofthe 50
euro banknote remains rather stable over time.
22 I Development of quality of 5 euro banknote over the years 20032011
100%
50%
0%
2003
2005
2007
2009
2011
2013
• dirty
24
23 I Development
2011
of quality of 50 euro banknote over the years 2003-
100%
50%
0%
J
2003
2005
2007
2009
• dirty
2011
2013
24 I Development
2011
of quality of euro banknotes over the years 2003-
100%
50%
0%
2003
2005
2007
2009
• dirty
2011
2013
25
4 Guilder banknotes still more appreciated
The respondents were asked which series of banknotes they like most:
the series of euro banknotes or the last series of Dutch guilder
banknotes.
Just as in previous years, the last series of guilder banknotes is more
popular than the euro banknotes.
25 I Which series of banknotes are most beautifui according to you?
2011
2009
2007
100 %
I last series of guilder banknotes
Dseries of euro banknotes
S o u r c e : TNS N I P O , 2 0 1 3
Euro b a n k n o t e s | G 5 5 6 7 | © TNS NIPO | 0 9 A p r i l 2 0 1 3
26
The popularity of the last series of guilder banknotes remains highest
among people between 34 and 54 years old.
26 j Which series of banknotes are most beautifui for age
55+ years
old
35-54 years
old
18-34 years
old
0
20
40
I last series of guilder banknotes
60
80
100 %
]series of euro banknotes
27
5 The additional online research on
functions of the euro banknotes
This year, a number of new questions have also been asked about how
Dutch residents perceive the following issues:
• Functions: the importance of the different functions of a euro
banknote such as value recognition, user-friendliness,
recognition ofa falsification, and clear communication message;
• Design: the correlation between the appreciation of euro
banknotes as a method of payment and the appreciation ofthe
design of euro banknotes and coins as well as the influence on
the knowledge about the security features;
• Falsification: the importance of the opportunity to check the
authenticity of a banknote and the perceived chance of receiving
a counterfeit euro banknote. To what extent and where do
citizens actually check a euro banknote?;
• Influence ofthe public campaign: the knowledge ofthe publicity
campaign about the new euro banknotes and their new security
features and the influence on the general knowledge ofthe
security features.
5.1 Functions of the euro banknotes
This chapter examines the importance of different functions of the euro
banknotes and how Dutch residents rate these functions. The impact
of these functions on the overall rating ofthe euro is also looked into.
5.1.1
Value recognition the most important and appreciated
function of the euro banknote
Dutch respondents were asked which ofthe following four functions of
euro banknotes are most important to them and how they would rate
these functions on a score from 1 to 10.
The ability to recognize the value of different euro banknotes
The ability to see if a euro banknote is falsified
The extent to which euro banknotes are user-friendly
The extent to which the message and the design/image is
communicated clearly
28
27 I most and least important
Value recognition
Recognition of
falsification
User-friendliness
Clear message
funtions ofthe
euro
Importance (1= high importance,
4 = low importance)
1.4
2.3
Rating
2.4
3.8
7.1
5.2
7.7
5.7
When asked directly the Dutch residents perceive value recognition as
the most important function o f a banknote. Seven out o f t e n
respondents find this the most important function out o f t h e four
functions mentioned previously. On average this function score is 1.4,
with 1 being the most important function and 4 being the least
important function. The ability to recognize value on existing euro
banknotes is rated relatively high (7.7). This function has the second
highest impact (correlation) on the overall rating o f t h e euro.
The ability to recognize a counterfeit banknote is the next most
important function, but this function o f t h e euro banknote is rated
negatively by the Dutch residents with a 5.7. User-friendliness is in
third place and is rated with a 7 . 1 . Communicating a clear message is
of least importance and is also rated negatively with a 5.2.
The ranking of these functions does not differentiate according to age,
gender or other background characteristics such as the extent of
appreciation o f t h e euro in general or its design (see figure 2).
28 I ratings of the euro
Gender
Total
Avg. rating
Overall
rating euro
As method
of payment
Design of
euro coins
Design of
euro
banknotes
Participation
in euro
2534
Age
35- 4544
54
5564
65+
Men
Women
1824
6.7
6.8
6.7
6.9
6.8
6.7
6.5
6.6
7.0
7.1
7.2
6.9
7.3
7.0
7.1
6.9
6.9
7.3
6.7
6.7
6.7
6.9
6.9
6.7
6.3
6.6
6.7
6.6
6.6
6.6
6.9
6.5
6.4
6.2
6.7
6.9
6.3
6.5
6.1
6.7
6.4
6.3
6.2
5.9
6.6
29
5.1.2
Recognition of falsification lowest impact on overall
appreciation of banknotes
By making use of correlation analysis we can conclude that the userfriendliness of the euro banknote is highly correlated with the overall
appreciation ofthe euro.
Value recognition has a lower level of impact on the overall
appreciation ofthe euro. The ability to recognize a falsification has the
lowest impact on the appreciation of the euro. The impact of the clarity
ofthe communication message is also relatively low.
29 I rating and impact of functions on overaii rating of euro (correlation
analysis)
Positive rating, high impact
Positive rating, low impact
if
User Mendly: 7.1
Recognition of falsifications:
5,7
Clear communication
message: 5.2
Negative rating, low impact
Impact
Negative rating, high impact
30
Looking at the impact o f t h e different functions on the appreciation of
the euro as a method of payment we see a slightly difference. In this
case the abilty to recognize a falsified banknote is of more importance
than that the design and/or visual of a banknote communicate a clear
message (see graphic below).
30 I rating and impact of functions on rating of euro as a method of
payment (correlation
analysis)
I Value recognition: 7,7
•
User friendly: 7.1
Recognition of laisilicat oris;
5,7
I
c
Clear communication
message: b.2
Impact
Euro banknotes | G5567| © TNS NIPO j 09 April 2013 |
31
5.1.3
Attitudes towards participation in euro influence the
appreciation of its functions
The Dutch residents were asked to what extent they appreciate the
participation ofthe Netherlands in the euro project.
Residents with a negative appreciation rate all functions ofthe euro
more negatively.
The higher the appreciation, the higher they appreciate the functions
of the euro.
31 I influence of attitude towards participation in euro on appreciation
of functions
Avg. rating
Overall rating
euro
As method of
payment
Design of euro
coins
Design of euro
bills
Value
recognition
Recognition of
falsification
Userfriendliness
Clear message
Participat! on of the Netherlands is a good
idea (:L = negative, 10 = positive)
Total
8-10
6-7
1-5
5.6
6.8
7.7
6.7
5.7
7.2
8.1
7.1
5.9
6.8
7.2
6.7
5.8
6.6
7.1
6.6
7.0
7.6
8.1
7.6
4.8
5.8
6.0
5.6
6.2
7.0
7.5
7.0
4.7
5.2
5.7
5.2
A striking fact is that residents from a higher social class are more
positive towards the euro participation than those from lower social
classes. Respondents from social class A rate the euro participation
with an average of 7.2 towards an overall average of 6.3. Residents
from social class D rate the euro participation with an average of 4.6.
No significant differences are distinguishable between gender and age.
32
5.2 I m p a c t of design
This chapter examines the influence of design on how the euro is rated
by the respondents and on the respondents' knowledge of security
features. The overall rating given by the respondents to the design of
euro banknotes and coins is also discussed.
5.2.1
Influence of design of the euro on overall rating of the
euro relatively low
By making use of correlation analysis we can conclude that the design
o f t h e banknotes has a relatively higher impact on the overall rating of
the euro as method of payment compared to the design o f t h e euro
coins.
The respondents rate the design of coins (6.7) slightly more highly
than the design of euro notes (6.6).
The design of euro banknotes and coins has a more significant impact
on the overall rating of the euro compared to the impact the four
functions o f t h e euro have.
32 I rating and impact of design on overaii rating method of
payment(correiation
analysis)
if
CO
Design of euro banknotes:
6,6
Impact
33
5.2.2
A clear communication message is important for
improvement of euro banknote design
In the figure below, the impact of the four different functions of the
euro on the overall rating ofthe design the design of euro banknotes,
is displayed. The most important finding is that the extent to which the
message and the design/image communicates clearly has a relatively
high impact on the rating given by the respondents to the design of
euro banknotes. The respondents are not satisfied with the clarity of
the communication message on euro banknotes: this function receives
a rating of 5.2. In order to improve the design of euro banknotes it is
important to pay attention to the clarity of the communication
message.
The user-friendliness ofthe euro banknotes has the most significant
impact on the rating the respondents give the design. Those who are
satisfied with the euro's user-friendliness also tend to be satisfied with
its design.
The outcome of the correlation analysis makes it clear that the ability
to recognize falsifications has a relatively low impact on the rating the
respondents give the design. This shows that, to a large extent, this
function is seen as a separate function ofthe euro banknotes apart
from the design.
33 I rating and impact of features on rating ofthe design ofthe euro
(correlation analysis)
t Value recognitioo: 7.7
•
Userfriendly: 7.1
SZ
ffl
Dl
I Recognition ollalsmcations: 5.7
-
Clear communication message;
Impact
34
5.2.3
Dutch residents give the euro design a moderate rating
Overall, the design of euro banknotes is rated with a 6.6. The rating
the respondents give the design of euro coins is slightly higher (6.7).
No significant differences are seen between gender, age, demographic
region or social class. Those who are dissatisfied with the design ofthe
euro in general (rating 1-5) also tend to be dissatisfied with the euro
in general and as a result rate the euro in general with a 5.3 compared
to a 6.6 on average.
As seen below those who are not satisfied with the design of euro
banknotes tend to have an overall negative opinion about different
aspects ofthe euro. On the other hand, those who rate the design of
euro banknotes with an 8 or higher tend to be more satisfied with the
euro in general.
We have already seen that the clarity ofthe communication message
has a relatively high impact on the satisfaction ofthe respondents with
the design of euro banknotes. It is striking to find that those who give
the design of euro banknotes a low rating (rating 1-5) are not satisfied
at all with the clarity ofthe communication message on the banknotes:
this function is rated with a 3.7. This confirms the impact the clarity of
the communication message on banknotes has on the satisfaction with
the design.
34 I rating and impact of design of euro banknotes on rating of euro
features
Rates on design of euro banknotes
(1-5 = negative, 6-7 = neutral, 8-10 = positive)
Avg. rating
Overall rating
euro
Design of euro
coins
Recognition of
falsification
Userfriendliness
Clear message
1-5
6-7
8-10
Total
5.3
6.8
7.7
6.7
5.2
6.7
7.6
6.7
4.6
5.6
6.4
5.6
5.7
6.9
7.9
7.0
3.7
5.3
6.2
5.2
35
5.2.4
Satisfaction with euro design does not have impact on
knowledge security features
No connection has been found between satisfaction with the euro
banknote design and the knowledge the respondents have when it
comes to the security features on banknotes. On average 2.6 security
features are mentioned. No significant differences are seen when
looking at different levels of satisfaction with regard to the design of
euro banknotes. The only striking fact is that the silver-coloured foil
and the hologram are mentioned more often by those who are
dissatisfied with the design of euro banknotes (rating 1-5).
35 I rating and impact of design of euro banknotes on spontaneous
awareness of security features
Design of euro banknotes
(1 = negative, 10 = positive)
1-5
6-7
8-10
Total
%
%
%
%
79
81
82
78
39
37
39
48+
Silver-coloured, shining foil stripe/seal, foil on
the front
14
14
14
13
Security thread
11
16
23
+
15
Hologram, a picture in the foil, on the front
side
8
8
7
9
Different colours of fluorescent fibres in the
paper
18
14
15
15
4
7
3
5
Microtext
8
8
9
6
5
9
12
9
4
3
2
3
Front: ink brightens under an ultraviolet lamp
(e.g. flag and signature)
4
2
4
3
Optical variable ink
2
2
2
3
Back: ink brightens under an ultraviolet lamp
(e.g. bridge and map of Europe)
3
5
2
4
3
4
4
2
Iridescent stripe (on the back of 5-, 10-, and
20-euro banknotes)
Size of banknote: the higher the value, the
larger the banknote
2
1
1
1
Avg. number of security features mentioned
Total respondents
2.7
n = 136
2.5
n=
460
2.6
n = 186
2,6
n=789
36
5.2.5
Connection between satisfaction with euro as method of
The respondents who are satisfied (rating 8-10) with the euro as a
method of payment are also more satisfied with the design of both
euro coins and euro banknotes compared to those who are less
satisfied about the euro as a method of payment.
When individuals are dissatisfied about the euro as a method of
payment (rating 1-5), they are less positive about the design of euro
banknotes and euro coins.
36 I connection between satisfaction with euro as a method of
Euro as method of payment
(1 = negative, 10 = positive)
Avg. rating
Design of euro
banknotes
Design of euro
coins
1-5
6-7
8-10
Total
5.1
6.5
7.0
6.6
5.1
6.7
7.1
6.7
5.3
Perceived risk of receiving a falsified banknote
and past/future behaviour
5.3.1 Overall risk perception and behaviour
On average, the chances of having received a counterfeit banknote in
the past five years are estimated at 15%. In the past five years 6% of
the Dutch residents received an actual counterfeit euro banknote. One
third (34%) have carried out an authenticity check on a euro banknote
in the past five years (at least once).
In the next chapters these results will be discussed more extensively.
37
37 I risk perception and behaviour
Counterfeit banknotes
I Risk perception of receiving a
counterfeit euro banknote in past five
years
: Received counterfeit euro banknote in
past five years
I Did an authenticity check in past five
years
Euro b a n k n o t e s | 6 5 5 6 7 ] © TNS NIPO | 0 9 A p r i l 2 0 1 3
38
5.3.2
Falsified banknotes are most often brought to residents'
own bank
6% ofthe Dutch residents have received a falsified euro banknote in
the past five years. 40% of them discovered the euro banknote was
counterfeit because of its different appearance (structure, no
watermark, different feel and so on). 30% found out when paying
and/or when an authenticity check was carried out in a shop. 6%
discovered it because someone told them.
38 j reasons individuals discovered they had received a falsified
banknote (n=44)
Why did you think you received a falsified euro banknote?
45% -i
I Discovered when paying/authenticity
check in shop
I Different appearance
I Someone told me
I Different reason
i Don't know
Most of those who discovered they had received a counterfeit euro
banknote handed the banknote in at their own bank (29%). 19% did
not do anything and used the banknote again. 17% did not accept or
returned the falsified banknote. For 13% the discovery ofthe
counterfeit euro banknote was related to work: they handled it at work
or gave it to their manager. Just 5% handed the falsified banknote
over to the police, and 2% handed it over to De Nederlandsche Bank.
39
39 I what individuals did with a falsified euro banknote (n=44)
What did you do with the falsified banknote?
35% n
30% • To my own bank
Spent it again
25% -
I Didn't accept it, returned it
20% -
• Handled it at work, gave it to my
manager
15% -
E Kept it
• To the police
10% -
• To De Nederlandsche Bank
5% -
• Other
• Don't know
0% - I -
Euro banknotes j G5567| © TNS NIPO | 09 April 2013 |
40
5.3.3
Perceived chance of receiving a falsified euro banknote
As mentioned previously the average chances of having received a
falsified euro banknote in the past five years are estimated at 15% by
the Dutch residents. This seems a high percentage, but this is due to a
minority who estimate the chances of receiving a falsified banknote far
above average. 74% ofthe Dutch residents estimate this chance at
10% or lower. 22% rate the chance at 0% and 10% rate the chance at
1%.
40 I perceived chance of having received a falsified euro banknote in
the past five years
Perceived chance of having received a falsified euro
banknote in the past five years
100% -|
90% -
• 51-100%
80% -
• 31-50%
70% -
• 21-30%
• 11-20%
60% 50% 40% 30% 20% -
• 6-10%
• 5%
• 4%
• 3%
• 2%
1%
• 0%
10% 0%
As seen in the table below no significant differences can be seen
regarding perceived chance of receiving a counterfeit euro banknote
when observing gender, age, social class and geographical district. The
only significant difference can be found in the age group 25- to 34year-olds. The chances of receiving a falsified euro banknote are
estimated significantly higher in this age group.
41
41 I average perceived chance of having received a falsified euro
banknote in the past five years
Avg. percentage %
Total
14.6
Men
15.6
Women
13.6
18-24
20.7
25-34
19.1 +
35-44
14.3
45-54
13.1
55-64
13.4
65 +
10.2
A (high)
13.4
Bl
16.9
B2
15.2
C
12.8
D (low)
11.0
3 main cities (Amsterdam,
Rotterdam, The Hague)
14.5
Gender
Age
Social class
Geographical
district
West (excluding 3 main
cities)
North
15.9
15.2
East
13.4
South
13.8
When looking at different locations where Dutch residents ran the risk
of receiving a counterfeit euro banknote, the ATM is considered the
safest place to obtain banknotes. 72% ofthe respondents estimate the
chances of receiving a falsified banknote at this location at 0%. On
average, the chances of receiving a counterfeit euro banknote at this
location are estimated at 3%. The department store is considered as
the second safest place (average chance 8.8%), followed by the petrol
station (average chance 9%) and the supermarket (average chance
9.8%).
42
The market is seen as a location where the chances of receiving a
falsified euro banknote are the highest relatively. On average, the
respondents estimate the chances of this happening at this location at
16.9%. Places to go out (bars, pubs and so on) are also considered as
locations where the chances of receiving a falsified banknote are
relatively high. On average, the respondents estimate a 16.6% chance
of this happening at this location. The third location which according to
the respondents has the highest risk of receiving a counterfeit
banknote is the smaller shop, with an average perceived chance of
11.2%.
42 I perceived chance of having received a falsified euro banknote in
the past five years at different locations
Perceived chance of having received a falsified euro banknote in the past five years at different locations
1
• 51-100%
131-50%
121-30%
111-20%
16-10%
15%
14%
3%
12%
1%
10%
ATM
Petrol station Supermarket Department
store
Restaurant
Smaller shop
(bakery,
butcher etc.)
Market
Places to go
out
43
5.3.4
Behaviour
More than half of the Dutch residents have not checked the
authenticity of a banknote in the past five years and have never
considered it. 13% have considered carrying out a check in the past
five years, but have not actually done it. 5% have have checked a
banknote once, 13% have done an authenticity check twice to ten
times. 18% have checked for authenticity more than ten times in the
past five years.
Those in the age group 18-44 answered significantly more often they
had checked more than ten times. Additionally, those in the age group
18-34 mentioned significantly less often they have not checked for
authenticity in the past five years, nor did they consider it. On the
other hand, a significantly higher percentage of respondents aged 45
and over have not checked for authenticity and have not considered
checking in the past five years.
Respondents in the age groups 45-54 and 65 and over mentioned
significantly less often they checked for authenticity more than ten
times in the past five years compared to the average.
A significantly higher percentage of respondents from social class D
(lowest) have not checked a banknote for authenticity in the past five
years and have not considered it.
It is also striking to see that a significantly higher percentage of
respondents in the three main cities (Amsterdam, Rotterdam and The
Hague) have not checked a banknote for authenticity in the past five
years and have not considered it.
Those who perceive the chance of having received a falsified banknote
in the past five years higher than 3 1 % , mention significantly more
often than average that they have done an authenticity check more
than ten times in the past five years. On the other hand, the
respondents who do not perceive any chances of having received a
falsified banknote in the past five years mentioned significantly more
often that they have not checked a euro banknote in the past five
years, nor did they consider it.
Those who have received a falsified euro banknote in the past five
years mention significantly more often that they have carried out an
authenticity check more than ten times in the past five years. They
mention significantly less often that they have never checked a
banknote, nor considered it.
44
43 ! did you do an authenticity
check in the past five years?
Checked authenticity of banknote in past 5 years
100%
90% H
80%
70% •
60% 50% •
40% 30% 20% 10% -
13
0% lYes, once
I Yes, more than ten times
Yes, two to ten times
I No, but I considered it
I No, and I didn't consider It
45
The most important reason for those who have carried out an
authenticity check in the past five years is out of curiousity or habit
(22%), followed by a different feel ofthe paper (19%) and a dirty,
pale, wrinkled or damaged banknote (17%). For 13% the reason for
carrying out an authenticity check was that it is or was part of their
job.
44 I why did you do an authenticity check in the past five years?
%
Out of curiousity or habit
22
Paper felt different, too nice, too new
19
Dirty, pale, wrinkled, damaged banknote
17
Part of my job
13
Circumstances: busy area, kind of person I
received it from, doubt
9
Appearance of banknote
5
High-value banknote
3
Publications about circulation of falsifications
3
Heard/read about security features
3
Colour seemed different
2
46
The most mentioned location where the respondents received a euro
banknote they have checked is the market. This is the location where
one third of those who carried out an authenticity check received the
banknote. Places to go out (bar, pub and so on) follows in second
place with 2 6 % . In third place the supermarket is mentioned with
2 2 % , followed by smaller shops ( 1 9 % ) .
45 j locations a banknote
was received that was checked
At what location did you receive the euro banknote you checked?
35%
n
30% •
25% -
• Market
• Places to go out
20% -
t- Supermarket
• Smaller shop (bakery, butcher etc.)
• Department store
15% -
• Petrol station
• At work
10% -
• ATM
Restaurant
At home
5% -
• From an Individual
• Other
0% +
• Don't know
More than half of the Dutch residents expect any future change in
behaviour when it comes to carrying out authenticity checks on euro
banknotes: they expect their behaviour will be the same as it has been
the past five years. 15% expect they will carry out a check more often
in the future, 1 1 % expect they will do this less often. 2 0 % do not
know what they will do in the future.
Respondents who estimate the chances of having received a
counterfeit euro banknote in the past five years higher than 3 1 % are
significantly more often planning to carry out more authenticity checks
in the future. Those who estimate the chances of having received a
counterfeit euro banknote in the past five years at 0% mention
significantly more often they do not know whether they will be carrying
out authenticity checks more often or less often in the future.
The percentage of respondents aged 25 to 44 who are planning to
47
keep their behaviour the same is significantly higher than average.
Respondents who have received a falsified euro banknote in the past
five years are significantly more often planning to carry out more
authenticity checks in the future.
46 j authenticity check: less or more often
Do you expect to do an authenticity check on banknotes
less or more often in the future?
5.4 Publicity around the new euro banknotes
5.4.1
One out of five respondents know about the introduction
of new euro banknotes
20% of Dutch residents have heard, read, or seen something about
new euro banknotes arriving in the Netherlands and other European
countries. 1 1 % have perhaps heard, read or seen something, and 67%
indicate they have not heard, read or seen anything about the topic.
Men have significantly more often heard something about new euro
banknotes than women (24% versus 15%). Respondents aged 55 and
over have also significantly more often heard, read or seen something
about it. Those who have a positive attitude towards the participation
ofthe Netherlands in the euro project are also significantly more often
up to date about the new euro banknotes.
48
47 j new euro banknotes arriving in the Netherlands
European countries
and other
New euro banknotes will be arriving in The Netherlands
and other European countries.
Have you recently heard, read or seen someting about this?
I Don't know
«No
• Perhaps
«Yes
Respondents were also asked if they had specifically heard something
about the introduction o f t h e new five-euro banknote. 1 4 % o f t h e
respondents indicate that they have heard, read or seen something
about the new five-euro banknote, 8 % have perhaps heard, read or
seen something about it. 7 6 % o f t h e respondents are not up to date
when it comes to the introduction o f t h e new five-euro banknote. Men
are also more up to date than women. Respondents aged 65 and over
are significantly more aware o f t h e introduction of the new five-euro
banknote and have heard, read or seen something about it.
49
48 I new euro banknotes arriving in the Netherlands and other
European countries
Have you recently heard, read or seen something
about the new five-euro banknote?
iDon'tknow
BNo
• Perhaps BYes
Dutch residents have little substantial knowledge about the
introduction of new euro banknotes
The respondents who have heard, read or seen something about the
new euro banknotes (or the five-euro banknote) have little substantial
knowledge about the introduction ofthe banknotes. 3 1 % indicate that
they only know about the fact that new euro banknotes (five-euro
banknote first) are being introduced. 16% mention they have heard,
read or seen information about better security, the euro banknote
being less susceptible to fraud or more difficult to falsify. 8% mention
another (new) appearance of the banknotes. A minority of 5% mention
they have heard, read or seen that the old banknotes need to be
replaced as a result of wear or dirt.
50
49 I what respondents have heard, read or seen about the
of new euro banknotes
introduction
What have you heard, read or seen about the new euro banknotes, or specifically about the
new five-euro banknote? What was/were the message(s)?
I The fact that new euro banknotes
are being introduced (five-euro
banknote first)
I Better security, less susceptible to
fraud, more difficult to falsify
i Other appearance/image/watermark
I Old banknotes need to be replaced
due to wear/dirt
I Other
I Don't know
5.4.2
Knowledge introduction of n e w euro banknotes does not
have impact on knowledge security features
No connection has been found between being up to date about the
introduction o f t h e new euro banknotes (or specifically the five-euro
banknote) and the knowledge the respondents have when it comes to
the security features included on banknotes. Currently there is no
extended knowledge about new security features that are being
introduced with the new euro banknotes. On average 2.6 security
features are mentioned. No significant differences are seen when
looking at the respondents' knowledge with regard to the introduction
o f t h e new euro banknotes.
Euro b a n k n o t e s | G 5 5 6 7 | © TNS NIPO | 0 9 April 2 0 1 3
51
50 I rating and impact knowledge introduction of new euro banknotes
on spontaneous awareness security features
Silver-coloured, shining, foil stripe/seal, foil on
the front
Security thread
Hologram, a picture in the foil, on the front side
Different colours of fluorescent fibres in the paper
Microtext
Front: ink brightens under an ultraviolet lamp
(e.g. flag and signature)
Optical variable ink
Back: ink brightens under an ultraviolet lamp
(e.g. bridge and map of Europe)
Iridescent stripe (on the back of five-, ten-, and
twenty-euro banknotes)
Size of banknote: the higher the value, the larger
the banknote
Knowledge introduction of new euro
banknotes (or specifically five-euro
banknote)
No/Perhaps/
Yes
Don't know
%
%
78
81
39
40
Avg. number of security features mentioned
Total respondents
17
20
9
15
5
8
12
5
13
14
8
15
4
8
8
2
4
3
2
2
4
6
4
2
2.7
n=171
2.6
n = 620
S o u r c e : T N S NIPO, 2013
52
6 Conclusions
6.1 Conclusions telephone trendresearch
T h e a w a r e n e s s of euro banknotes slightly i n c r e a s e s
The average number of spontaneously known (real existing) banknotes
is slightly higher than in 2011 in 2013. Just like in previous years and
not surprisingly, low-value euro banknotes are still better known than
high-value euro banknotes. The 10 euro banknote is best known.
More than 9 6 % o f t h e respondents spontaneously mention low-value
euro banknotes (5, 10, 20, 50). The spontaneous awareness o f t h e 5
euro banknote has increased this year. As might be expected, highvalue euro banknotes are mentioned significantly less often, which
means that the awareness of the 200 and 500 euro banknotes stays
behind. About six out o f t e n respondents are spontaneously aware of
these banknotes. The awareness of the 500 euro banknote has
increased significantly this year. Probably because it was in the news
several times. This banknote is much better known among men than
women. The 200 and 500 banknotes are better known among the
younger people (18-34). Not surprisingly because just like in previous
years, youngsters spontaneously recall more banknotes than older
people, and men can name more than women.
T h e average s p o n t a n e o u s a w a r e n e s s of existing banknotes is
slightly higher
An average of 6,1 banknotes is mentioned spontaneously in 2013 (6 in
2009).
C o m p a r e d to 2011 the s p o n t a n e o u s a w a r e n e s s of security
f e a t u r e s h a s increased and r e a c h e d its highest level e v e r !
The watermark remains the most familiar security feature. Compared
to 2009 the familiarity with a couple of security features has
increased: 'shining foil stripe', 'different colours fluorescent fibres in
the paper' and Mnk brightens under an ultraviolet lamp on the front
side'. The percentage of people who do not know any security features
has decreased compared to 2 0 1 1 .
A majority h a s no clue about the image of the w a t e r m a r k
Most consumers do not know what is depicted in the watermarks of
the 5 and the 50 euro banknotes. This was also the case in previous
years.
Almost nine out o f t e n respondents are not aware o f t h e picture o f t h e
watermark on both the 5 and 50 euro banknotes. This majority has
slightly declined for both the 5 and 50 euro banknote compared to
2011.
53
Confidence in the authenticity of euro b a n k n o t e s is good
The confidence in the authenticity of euro banknotes in general has
grown over time. The confidence in protection against imitation and
falsification has slightly decreased compared to 2 0 1 1 .
Appreciation of 5 euro banknote s t a y s behind
High-value euro banknotes are appreciated the most, the appreciation
o f t h e 5 euro banknote stays behind. The 5 euro banknote is
considered to be more beautiful than in 2 0 1 1 . After 10 years in
circulation people tend to be more indifferent to the note designs
(appreciation). Less people find the notes ugly. The appreciation o f t h e
appearance of other euro banknotes is stable compared to 2 0 1 1 .
50 euro banknote still most popular
When asked specifically for a favourite, the public prefers the 50 euro
banknote the most, just like in 2 0 1 1 . The 20 euro banknote is the
second most popular banknote. The popularity o f t h e 50 euro banknote
decreases in 2013, the popularity o f t h e 20 euro banknote increases.
T h e 50 euro banknote is considered to be c l e a n e r than the 5
euro banknote
The majority consider the euro banknotes in general as clean. The 50
euro banknote is significantly more often considered cleaner than the 5
euro banknote, as one might expect due to the circulation rate. The
opinion on the cleanliness o f t h e 5 euro banknote has increased this
year, but has declined in the years before. The opinion on the
cleanliness o f t h e 50 euro banknote has remained stable.
T h e last s e r i e s of guilder b a n k n o t e s a r e still far more popular
than the s e r i e s of euro b a n k n o t e s
Just as in previous years, the last series of guilder banknotes are more
popular than the euro banknotes.
Background v a r i a b l e s affect knowledge and appreciation of
euro b a n k n o t e s the s a m e a s before
In general, it still seems that the knowledge of euro banknotes is
highest among men, youngsters (18-34), people belonging to the
highest social class and people who deal with money for their
occupation.
54
6.2 Conclusions for the additional research
I m p o r t a n c e and appreciation of the different functions of a
euro banknote
When asked directly the most important and appreciated function of a
euro banknote is the ability to recognize the value of different euro
banknotes. The recognition o f a falsification and the user-friendliness
are, according to the Dutch residents, the next important functions.
The last function is appreciated rather well and is rated with a 7 . 1 . The
recognition o f a falsification is much less appreciated and is rated with
a 5.7.
Despite this low appreciation and the explicit high importance o f t h e
ability to see whether a euro banknote is falsified this function has a
low impact on the overall appreciation of the euro as method of
payment.
Of course the attitudes of Dutch residents towards the participation of
the Netherlands in the euro play a role in the way they rate the
different functions of euro banknotes. Residents with a negative
attitude rate all functions o f t h e euro more negatively.
I m p a c t of design on the overall rating of the euro ( b a n k n o t e s )
According to this study the influence of the design o f t h e banknotes
and - coins is rather high on the overall rating o f t h e euro. Not
surprisingly the influence of the design of the euro notes is higher than
the design of the euro coins.
At this moment Dutch residents rate the design o f t h e euro banknotes
with moderate satisfactory mark.
To improve the design o f t h e euro banknotes and the overall rating of
the euro (banknotes) it is very important that the design and/or visual
o f a banknote communicate a clear message!
However improvement o f t h e design will not lead to a higher
knowledge o f t h e security features. No correlation has been found
between the satisfaction with the euro banknotes design and the
extent of knowledge o f t h e security features.
Perceived risk of receiving a falsified banknote and p a s t / f u t u r e
behaviour
The chance of having received a falsified banknote in the past five
years is estimated at 15% on the average. The market is perceived as
the location with the highest chance of receiving a falsified banknote.
The ATM is considered as the safest location.
Only 6 % has experience with a falsified banknote. Two fifth o f t h e
residents discovered this because o f t h e different appearance
(structure, no watermark, different feel and so on) o f t h e banknote.
55
One third found out when paying and/or when an authenticity check
carried out in a shop. Most ofthe residents (29%) brought the falsified
banknote to their own bank. One fifth ofthe residents spent the
falsified banknote again!
More than one third of the residents say they have done an
authenticity check in the past five years, mostly at a market. Most of
the residents did this out if curiosity or habit and spotted something
was wrong with the feel ofthe paper and because ofa dirty, pale,
wrinkled or damaged banknote.
More than half of the Dutch residents never checked a euro banknote
in the past five years.
56
Appendix
57
Appendix 1 Weighting
The table below shows the sample distribution weighed according to
population distribution.
Gender
Male
Female
%
49
51
Age
18-24
25-34
35-44
45-54
55-64
65+
11
15
19
19
17
19
Geographical
district
3 big cities (the
Hague, Annsterdam,
Rotterdam)
West (excluding 3
big cities)
North
East
South
Social class
A (high)
BB
BO
C
D (low)
16
29
10
21
24
20
32
16
28
4
58
Appendix 2 Appreciation, dichotomic method
Because many respondents do not have an opinion, it makes more
sense to exclude these answers. In the past, De Nederlandsche Bank
applied the following dichotomic method: the results are divided into
two categories 'beautiful' (very beautiful and rather beautiful) and
'ugly' (very ugly and rather ugly). The results of respondents with no
opinion are ignored while the number of respondents who judge the
banknotes as 'not beautiful, not ugly' are divided into two categories.
One half is added to the 'beautiful' category, the other half is added to
the 'ugly' category.
In general, all banknotes are appreciated more or less the same.
However, the 5 euro banknote turns out to be least likeable. 67% find
the series of euro banknotes beautiful.
51 I Positive and negative appreciation appearance euro banknotes,
dichotomic method
., ^
5
euro
10
euro
20
euro
50
euro
• b eau i i f u 1
1 00 euro
•
200 euro
5 0 0 e u ro
ugly
Source: TNS NIPO , 2011
Beautiful
Ugly
€5
%
'47
53
€10
%
65
35
€20
%
72
28
€50
%
68
32
€100
€200
€500
%
%
%
74
74
76
24
26
26
Source: TNS NIPO , 2013
59
Series
%
68
32
Compared to last year, there are no significant changes in the
appreciation according to the dichotomic method, expect for the 5 euro
banknote, which is now considered to be more beautiful.
52 I Banknote considered to be beautifui according to the dichotomic
method (in %)
•"5 euro
» 1 0 euro
•^20 euro
' 5 0 euro
— 10 0 euro
« 2 0 0 euro
— 50 0 euro
2 002
2003
2005
2 00 7
200 9
20 11
20 13
S o u r c e : T N S NIPO, 2 0 1 3
60
According to the dichotomic method, over 9 out of 10 respondents
(94%) consider the 50 euro banknote to be clean. The 5 euro
banknote was judged clean by half of the respondents ( 5 5 % ) .
The opinion on the cleanliness is stable compared to 2011 for the 50
euro banknotes and the euro banknotes in general. However, the
opinion on the cleanliness o f t h e 5 euro banknote has increased
compared to 2 0 1 1 .
53 j Positive and negative appreciation,
dichotomic
method (in %)
100 - i —
90
80
70
60 50 40
30
20 1 0 0
2 003
2 005
200 7
2009
20 11
20 13
' b a n k n o t e s in uenera
61
Appendix 3 Questionnaire in Dutch
62
Appendix 4 Telefonische vragenlijst
Goeden..., u spreekt met ... van TNS NIPO. Wij doen momenteel een onderzoek naar
de Eurobankbiljetten en daarvoor zou ik graag enkele vragen stellen aan de jongst
aanwezige man van 18 jaar of ouder (indien niet
aanwezig, vraag naar jongst aanwezige vrouw van 18 jaar of ouder). Het onderzoek
duurt ongeveer 10 minuten, heeft u nu even tijd?
1 •
2 •
3 •
Ja, onderzoek kan nu plaatsvinden
Nee, maak afspraak
Nee, wil niet meedoen; noteer weigering
[QUESTION lëö
•
7rV.l~'MULTIPLE
We willen het met u hebben over de eurobankbiljetten, dus over het euro-papiergeld.
Welke waarden van de eurobankbiljetten kent u zoal? Van welke waarden europapiergeld weet u dat ze nu in Nederland in omloop zijn? En welke waarden europapiergeld kent u nog meer?
Enq: Niet oplezen, in dezelfde volgorde intikken zoals ze worden opgenoemd.
Eurobankbiljetten van:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
16 •
1 euro
2 euro
3 euro
4 euro
5 euro
10 euro
20 euro
25 euro
50 euro
100 euro
200 euro
250 euro
500 euro
1000 euro
Ander antwoord
Weet geen enkel biljet te noemen
63
QUESTION 70
MULTIPLE
Ik noem u zo meteen een aantal waarden. Kunt u aangeven of er volgens u
eurobankbiljetten bestaan in de genoemde waarden?
Bestaat er volgens u een eurobankbiljet van:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
•
•
•
•
•
•
•
•
•
•
•
•
•
•
16 •
1 euro
2 euro
3 euro
4 euro
5 euro
10 euro
20 euro
25 euro
50 euro
100 euro
200 euro
250 euro
500 euro
1000 euro
Kent geen van deze
QUESTION 80
1
"__T_.-1._.
~L
MULTIPLE
Welke van de voigende eurobankbiljetten heeft u al eens in handen gehad:
1
2
3
4
5
6
7
8
•
•
•
•
•
•
•
•
Biljet
Biljet
Biljet
Biljet
Biljet
Biljet
Biljet
Geen
van
van
van
van
van
van
van
van
5 euro
10 euro
20 euro
50 euro
100 euro
200 euro
500 euro
deze
[QUESTION 85 Nieuwe vraag 2009
MULTIPLE
1F[Q80, 5,6,7]
Heeft u het afgelopen jaar wel eens een biljet van 100, 200 of 500 in handen gehad?
1
2
3
4
•
•
•
•
Nee
Een biljet van 100 euro
64
PUT IN Teller [ 0 ]
IF [ RAN 2 ] PUT IN Teller [ 1 ]
ADD TO Q99 [ Teller ]
I F [ Teller = 1 ] CONTINUE AT QUESTION 120_
_
QUESTION 90 -» niet in 2007 gesteld, wel in 2009, niet in 2011, wel in 2013
(om de 4 jaar)
MULTIPLE
We willen het nu met u hebben over het eurobankbiljet van 5 euro. Wiit u zo uitvoerig
mogelijk uit uw hoofd vertellen wat er op het biljet van 5 euro te zien is aan
afbeeldingen, tekens, kleuren, enz? Het gaat niet om cijfers en andere teksten!
Kunt u nog meer noemen? Wat is er nog meer te zien afgezien van de teksten?
Enq: Niet oplezen, goed doorvragen.
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
24
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
25 •
(Deel van) gebouw\(oud) gebouw
Klassieke tijd\stroming
Poort, deur
Raam
Brug
Grijs\grijze kleuren
Blauw\blauw kleuren
Blauwgrijs\blauwgrijze kleuren
Groene kleuren
Noemt andere kleuren
Vlag\Europese vlag
Sterren\Europese sterren, cirkel met sterren
(Landen van) Europa\Kaart van Europa
Het eurosymbool
Glanzende baan\zilverkleurige streep
Watermerk\de poort in het watermerk
Dunne lijnen
Portret Europa
Anders, namelijk
Weet niets te noemen
QUESTION 100
(om de 4 jaar)
niet in 2007 gesteld, wel in 2009, niet in 2011, wel in 2013
_ MULTIPLE
65
Op het eurobiljet van 5 euro staan ook cijfers en andere teksten. Kunt u zo uitgebreid
mogelijk uit het hoofd vertellen welke cijfers, getallen, en teksten op dit biljet van 5
euro te lezen zijn?
Kunt u nog andere teksten noemen? Welke?
3
4
5
6
7
8
9
10
11
•
•
•
•
•
•
•
•
•
12
13
14
15
24
•
•
•
•
•
25 •
Het woord EURO
Het woord EYPO\( de tekst euro in het grieks)
Het eurosymbool
Het cijfer 'S'Xhet getal '5'
Handtekening (Duisenberg, Triebet, Draghi)
Bankbiljetnummer(s)
Het cijfer 5 in het watermerk
Auteursrechtaanduiding, copyright teken, kleine c met cirkeltje
BCE, ECB, EZB, EKT, EKP (afkorting Europese Centrale Bank in 5
varianten)
Jaartal, datum (2002, 2013)
Kleine lettertjes
De naam 'Europese Centrale Bank'
De naam 'European Central Bank'
Anders, namelijk
66
QUESTION 110
Hoe vindt u het eurobiljet van 5 euro eruit zien?
Vindt u het erg mooi, tamelijk mooi, tamelijk lelijk of erg lelijk, of zo'n beetje er
tussenin?
1
2
3
4
5
•
•
•
•
•
6 •
Erg mooi
Tamelijk mooi
Er tussen in, niet mooi
Tamelijk lelijk
Erg lelijk
Weet absoluut niet
[QUESTION 115
En wat vindt u van de kwaliteit van het biljet van 5 euro? Hoe vindt u dit biljet er in
het algemeen uitzien als u denkt aan vuil, kreukels, scheuren, schrift, plakband
etcetera?
Vindt u het 5-eurobiljet in het algemeen...
Enq: Lees 1-5 op
1
2
3
4
5
•
•
•
•
•
6 ••
Heel erg netjes uitzien
Redelijk netjes uitzien
Niet netjes maar ook niet vies uitzien
Vies uitzien
Heel erg vies uitzien
Weet niet\geen opgave
IF [ Teller s 1 ] CONTINUE AT QUESTION 150
_
'QUESTION 120 -> niet in 2007 gesteld, wel in 2009, niet in 2011, wel in 2013
(om de 4 jaar)
„
MULTIPLE
We willen het nu met u hebben over het eurobankbiljet van 50 euro. Wilt u zo
uitvoerig mogelijk uit uw hoofd vertellen wat er op het biljet van 50 euro te zien is aan
afbeeldingen, tekens, kleuren, enz? Het gaat niet om cijfers en andere teksten!
Kunt u nog meer noemen? Wat is er nog meer te zien afgezien van de teksten?
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
24
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
25 •
(Deel van) gebouw\(oud) gebouw
Renaissance tijd\stroming
Poort, deur
Raam
Brug
Oranje\oranje kleuren
Bruin\bruine kleuren
Noemt andere kleuren
Vlag\Europese vlag
Sterren\Europese sterren, cirkel met sterren
(Landen van) Europa\Kaart van Europa
Het eurosymbool
Glanzende baan\zilverkleurige streep
Watermerk\de poort in het watermerk
Dunne lijnen
Anders, namelijk
67
QUESTION 130 -» niet in 2007 gesteld, wel in 2009, niet in 2011, wel in 2013
(om de 4 jaar)
MULTIPLE
Op het eurobiljet van 50 euro staan ook cijfers en andere teksten. Kunt u zo uitgebreid
mogelijk uit het hoofd vertellen welke cijfers, getallen, en teksten op dit biljet van 50
euro te lezen zijn?
:
Kunt u nog andere teksten noemen? Welke?
3
4
5
6
7
8
9
10
11
•
•
12
13
14
15
24
•
•
•
•
•
•
•
•
•
•
•
•
25 •
Het woord EURO
Het woord EYPO\(de tekst euro in het grieks)
Het eurosymbool
Het cijfer 'SO'Viet getal '50'
Handtekening (Duisenberg, Triebet, Draghi)
Bankbiljetnummer(s)
Het cijfer 50 in het watermerk
Auteursrechtaanduiding, copyright teken, kleine c met cirkeltje
BCE, ECB, EZB, EKT, EKP (afkorting Europese Centrale Bank in 5
varianten)
Jaartal, datum (2002)
Kleine lettertjes
De naam 'Europese Centrale Bank'
De naam 'European Central Bank'
Anders, namelijk
[QUESTION 140
L
I
L
_
Hoe vindt u het eurobiljet van 50 euro eruit zien?
tussenin?
1
2
3
4
5
•
•
•
•
•
6 •
Erg mooi
Tamelijk mooi
Er tussen in, niet mooi,
Tamelijk lelijk
Erg lelijk
Weet absoluut niet
[QUESTION 145J
En wat vindt u van de kwaliteit van het biljet van 50 euro? Hoe vindt u dit biljet er in
het algemeen uitzien als u denkt aan vuil, kreukels, scheuren, schrift, plakband
etcetera?
Vindt u het 50-eurobiljet in het algemeen...
Enq: Lees 1-5 op
1
2
3
4
5
•
•
•
•
•
6 •
Vies uitzien
68
IF [ Teller = ]_]_ CONTINUE AT QUESTION 90
QUESTION 1 5 0
^
_ _
Hoe vindt u het biljet van 10 euro eruit zien?
tussenin?
1
2
3
4
5
•
•
•
•
•
6 •
Erg mooi
Tamelijk mooi
Er tussen in, niet mooi, niet lelijk
Tamelijk lelijk
Erg lelijk
Weet absoluut niet
QUESTION 160
I
T
_ I
„
L
"
tussenin?
1
2
3
4
5
•
•
•
•
•
6 •
Erg mooi
Tamelijk mooi
Tamelijk lelijk
Erg lelijk
Weet absoluut niet
Q U E S T I O N 170
tussenin?
1
2
3
4
5
•
•
•
•
•
6 •
Erg mooi
Tamelijk mooi
Tamelijk lelijk
Erg lelijk
Weet absoluut niet
[QUESTION 180
tussenin?
1
2
3
4
5
•
•
•
•
•
6 •
Erg mooi
Tamelijk mooi
Tamelijk lelijk
Erg lelijk
Weet absoluut niet
69
[QUESTION 190
Vindt u het erg mooi, tamelijk mooi, tamelijk lelijk of erg lelijk? Of zo'n beetje er
tussen in?
1
2
3
4
5
•
•
•
•
•
6 •
Erg mooi
Tamelijk mooi
Tamelijk lelijk
Erg lelijk
Weet absoluut niet
[QUESTION 2 0 0
^
In totaal zijn er 7 eurobankbiljetten. Welke van de 7 eurobankbiljetten, die u
kent, vindt u het mooist om te zien?
1
2
3
4
5
6
7
8
•
•
•
•
•
•
•
•
9 •
Het biljet van 500 euro
Het biljet van 5 Euro
Geen voorkeur
Weet absoluut niet
QUESTION 2001
De eurobiljetten zijn nu 11 jaar in gebruik. Daarvoor hadden we de Nederlandse
guldenbiljetten. Welke biljetserie vindt u mooier, de serie eurobankbiljetten o f d e
laatste serie gulden bankbiljetten?
1 •
2 •
3 •
Laatste serie gulden bankbiljetten zijn mooier
Eurobankbiljetten zijn mooier
Geen voorkeur, is om het even
4
Weet niet/ kan guldenbiljetten niet meer herinneren
•
Q U E S T I O N 201_
Nu even over iets anders. Bankbiljetten moeten betrouwbaar zijn en niet te vervalsen.
Als u een rapportcijfer moet geven voor het vertrouwen dat u heeft in de echtheid van
Eurobankbiljetten die u in handen krijgt, welk rapportcijfer geeft u dan?
1
2
3
4
5
6
7
8
9
10
•
D
D
D
D
D
D
D
D
D
11 D
1
2
3
4
5
6
7
8
9
10
Weet absoluut niet
70
[QÜESTIOrL202l _ r _ _ \
Z _
\
_ 1
"
_~_
Als u een rapportcijfer moet geven voor de beveiliging van Eurobiljetten tegen namaak
en vervalsing, welk rapportcijfer geeft u dan?
1 •
2
3
4
5
6
7
8
9
10
D
D
D
D
D
D
D
D
D
11 D
1
2
3
4
5
6
7
8
9
10
Weet absoluut niet
[QUESTION 220
H _
„
.
MULTIPLE
De Europese Centrale Bank probeert op zoveel mogelijk manieren het vervalsen van
euro-biljetten tegen te gaan. De biljetten bevatten dan ook een aantal kenmerken
waardoor publiek en banken kunnen controleren of een biljet echt is.
Kunt u van die echtheidskenmerken opnoemen? Aan welke dingen kunt u controleren
of een eurobiljet ECHT is? En waaraan nog meer?
Enq: Niet oplezen.
3 D
4 D
5
6
7
8
•
D
D
D
9 D
10 D
11
12
13
14
D
D
D
•
15 D
16
17
18
19
24
D
D
D
D
D
25 D
Watermerk, lichtere en donkere tinten in het papier
Draad, donker verticaal strookje in het papier, zichtbaar tegen het licht
(veiligheidsdraad)
Hologram, een beeld in de folie, voorzijde
Zilverkleurig, glanzende strook of zegel, folie, voorzijde
Glanzende goudkleurige strook op achterkant (iriserende baan)
Inkt die door lichtval van kleur verandert, van paars naar olijfgroen of
van groen naar blauw
Voelbare inktlaag, voorzijde
Doorzichtregister, controle of voor- en achterkant precies op elkaar
passen
Kleine lettertjes, mikrotekst, op meerdere plaatsen in het biljet
Papier blijft donker onder ultra-violet licht (UV-lamp)
Gekleurde vezeltjes lichten op onder ultra-violet licht (UV-lamp)
Voorzijde: inkten, kleuren lichten op onder ultra-violet licht (UV-lamp),
bijvoorbeeld vlag van EU en handtekening
Achterkant: inkten, kleuren lichten op onder ultra-violet licht (UVlamp), bijvoorbeeld brug en kaart van Europa
Onder infra-rood licht (IR) is een deel van het biljet zichtbaar
Afmetingen (hoe hoger de waarde, des te groter het biljet)
Blindenteken, voeltekens voor blinden
Soort papier
Anders, namelijk...
Weet helemaal niets te noemen
71
[QUESTION 230
MULTIPLE
In de bankbiljetten zitten watermerken. Nu nog even over het bankbiljet van 5 euro.
Weet u wat het watermerk van het biljet van 5 euro voorstelt? Wat beeldt het uit?
Enq: Niet oplezen.
1
2
3
4
5
6
•
•
•
•
•
•
7 •
Zelfde plaatje als gedrukt
Poort, deur
Portret Europa
Brug
Cijfer 5
Anders, namelijk
Weet niet
[QUESTION 240
MULTIPLE
In het bankbiljet van 50 euro zit ook een watermerk. Weet u misschien ook wat dat
watermerk voorstelt? Wat beeldt het uit?
Enq: Niet oplezen.
1
2
3
4
5
6
•
•
•
•
•
•
7 •
Zelfde plaatje als gedrukt
Poort, deur
Portret Europa
Brug
Cijfer 50
Anders, namelijk
Weet niet
72
QUESTION 245
I
I
I I
.
"i
.
.
Nu nog even over de eurobankbiljetten in het algemeen. Hoe vindt u de eurobiljetten
er in het algemeen uitzien als u denkt aan vuil, kreukels, scheuren, schrift, plakband
etcetera?
Vindt u de eurobiljetten er...
Enq: Lees 1-5 op
1
2
3
4
5
•
•
•
•
•
6 •
Vies uitzien
[QUESTION27p
Gaat u zelf in het dagelijks leven voor uw werkkring of beroep veel met bankbiljetten
om of niet?
1 •
2 •
Ja
Nee
[QUESTION 280
Wat voor soort werk of beroep oefent u dan uit?
1
2
3
4
5
6
•
•
•
•
•
•
10 •
IF [ Q270 , 1 ]
Verko(o)p(st)er, bijvoorbeeld in een bedrijf, winkel of warenhuis etc.
Cassièr(e), bijvoorbeeld in een bedrijf, winkel of warenhuis etc.
Op postkantoor, bank werkzaam
In horeca werkzaam (hotel, restaurant, café, bar, etc)
Bij benzinepomp werkzaam
Huisvrouw\huisman
Anders, namelijk...
73
[QUESTION 2 9 5 ( w ó r d t niet g e s t e l d , is be_kend)__
Mag ik de cijfers van uw postcode noteren?
[QUESTION^ 2 0 0 2 " O r o r d t n i e T g e s t e l d , " i s B e k e n d )
Enq: Noteer geslacht respondent
1 •
2 •
3 •
Man
Vrouw
[QUESTION 2 0 0 3 (wordt niet g e s t e l d , is b e k e n d )
Tot slot enkele vragen voor de statistiek.
Mag ik uw leeftijd noteren?
Enq: Indien geen opgave, gebruik button.
[QUESTION 2 0 0 4 ( w o r d t niet g e s t e l d , is b e k e n d )
Uit hoeveel personen bestaat uw huishouden?
Enq: Indien geen opgave, enter.
IF [ 291L2 = 1 ] ADD TO Q2010 [ IJ
[QUESTION 2010
_"_~__1_J
CONTINUE AT QUESTION 2005
Bent u de hoofdkostwinner?
Enq: De hoofdkostwinner is degene wiens inkomen de grootste bijdrage in het
inkomen van het huishouden levert.
1 •
2 •
Ja
Nee
QUESTION 2 0 0 5 ( w o r d t n i e t g e s t e l d , is b e k e n d )
Wat is uw hoogst genoten opleiding?
1
2
3
4
5
6
7
8
•
•
•
•
•
•
•
•
_~_
.
Lager onderwijs
Lager beroepsonderwijs
Middelbaar algemeen voortgezet onderwijs
Middelbaar beroeps onderwijs
Hoger algemeen en voorbereidend wetenschappelijk onderwijs
Hoger beroepsonderwijs en wetenschappelijk onderwijs (kandidaats)
Wetenschappelijk onderwijs (doctoraal)
Weet niet\wil niet zeggen
[ Q U E S T I O ^ 2 0 1 5 _ ( w p r d t niet g e s t e l d , is b e k e n d )
_
IF [ # Q2010 , 1 ]
Wat is de hoogst genoten opleiding van de hoofdkostwinner ?
1
2
3
4
5
6
7
8
•
•
•
•
•
•
•
•
Lager onderwijs
Lager beroepsonderwijs
Middelbaar algemeen voortgezet onderwijs
Middelbaar beroeps onderwijs
Hoger algemeen en voorbereidend wetenschappelijk onderwijs
Hoger beroepsonderwijs en wetenschappelijk onderwijs (kandidaats)
Wetenschappelijk onderwijs (doctoraal)
74
I . l
Bent u momenteel betaald werkzaam in beroep of bedrijf ?
Enq: Bijbaantjes tellen niet mee.
1 •
2 •
3 •
_
.
I
Ja, op dit moment werkzaam
Nee, niet werkzaam, geen werkkring
IF [ Q2016 , 2 ] ADD TO Q2006 [ 11 ] CONTINUE AT QUESTION 2018
[QUESTION 2 0 0 6 (wordt niet g e s t e l d , is b e k e n d )
IF[Q2016, 1 7
In welk beroep bent u momenteel werkzaam?
Enq: Lees op
1
2
3
4
5
6
7
8
9
10
•
•
•
•
•
•
•
•
•
•
Boer of tuinder
Eigenaar bedrijf
Vrij beroep (arts, advocaat, kunstenaar, etc.)
Hoger beroepsniveau
Middelbaar beroepsniveau
Lager beroepsniveau
Wetenschappelijk beroepsniveau
Minder dan 12 uur werkzaam
Niet van toepassing\niet werkzaam (geweest)
[QUESTION 2 0 1 8 (wordt niet gesteld, is b e k e n d )
Wat is op dit moment het meest op u van toepassing ?
Enq: Lees 1 t \ m 8 op
1
2
3
4
5
6
7
8
9
•
•
•
•
•
•
•
•
•
Zelfstandig ondernemer
Werkzaam in loondienst
Werkzaam bij de overheid
Arbeidsongeschikt
Werkloos \ werk-zoekend \ bijstand
Gepensioneerd of VUT
Studerend \ schoolgaand
Huisvrouw \ huisman \ anders
weet niet\wil niet zeggen
QUESTION 2020
IF [ #Q2Ö1Ö, 1 ]
Is de hoofdkostwinner momenteel betaald werkzaam in beroep of bedrijf ?
Enq: Bijbaantjes tellen niet mee
1 •
2 •
3 •
Ja, op dit moment werkzaam
Nee, niet werkzaam, geen werkkring
75
IF [ Q2020 , 1 ]
INDIEN [Q2020, 1]
In welk beroep is de hoofdkostwinner momenteel werkzaam?
Enq: Lees op
1
2
3
4
5
6
7
8
9
10
•
•
•
•
•
•
•
•
•
•
Boer of tuinder
Eigenaar bedrijf
Vrij beroep (arts, advocaat, kunstenaar, etc.)
Hoger beroepsniveau
Middelbaar beroepsniveau
Lager beroepsniveau
Wetenschappelijk beroepsniveau
Minder dan 12 uur werkzaam
Niet van toepassing\niet werkzaam (geweest)
[QUESTION 2 0 2 2 ( w o r d t n i e t g e s t e l d , is b e k e n d )
Wat is op dit moment het meest op de hoofdkostwinner van toepassing ?
Enq: Lees 1 t \ m 8 op
1
2
3
4
5
6
7
8
9
•
•
•
•
•
•
•
•
•
Zelfstandig ondernemer
Werkzaam in loondienst
Werkzaam bij de overheid
Arbeidsongeschikt
Werkloos \ werk-zoekend \ bijstand
Gepensioneerd of VUT
Studerend \ schoolgaand
Huisvrouw \ huisman \ anders
weet niet\wil niet zeggen
QUESTION 999
Dat was de laatste vraag die ik u wilde stellen.
Hartelijk dank voor uw medewerking en nog een prettige avond gewenst!
1 •
Druk hier om te stoppen
76
ONLINE QUESTIONNAIRE
Tl I
Text
Onlangs hebt u meegewerkt aan een telefonisch onderzoek naar euro's. Naar
aanleiding van dit onderzoek willen we u nog aanvullende vragen stellen. Het invullen
van deze vragenlijst zal ongeveer 7 minuten van uw tijd in beslag nemen.
Ql I
SingleCoded
Hoe beoordeelt u de euro in het algemeen? U kunt dit weergeven in een rapportcijfer.
1
2
3
4
5
6
7
8
9
10
11
•
•
•
•
•
•
•
•
•
•
•
1
2
3
4
5
6
7
8
9
10
weet niet
^Position fixed
77
Q2 I
SingleCoded
De euro is de munteenheid binnen de eurozone en ook in Nederland. De prijzen zijn in
euro en we betalen elkaar in euro, elektronisch en ook met cash. Hoe beoordeelt u de
euro als betaalmiddel? U kunt dit weergeven in een rapportcijfer.
Denkt u hierbij niet aan de vormgeving en het uiterlijk van de euro, maar puur aan de euro als
munteenheid en middel om te betalen.
1
2
3
4
5
6
7
8
9
10
11
• 1
• 2
• 3
• 4
• 5
• 6
• 7
• 8
• 9
• 10
• weet niet
Q3 I
*Position fixed
SingleCoded
In welke mate vindt u het een goed idee dat Nederland meedoet aan de euro?
1
2
3
4
5
6
7
8
9
10
11
•
•
•
•
•
•
•
•
•
•
•
1 - Zeer slecht idee
2
3
4
5
6
7
8
9
10 - Zeer goed idee
Geen mening
78
Q4 I
SingleCoded
Hoe beoordeelt u de vormgeving van de eurobilietten? U kunt dit weergeven in een
rapportcijfer.
1
2
3
4
5
6
7
8
9
10
11
•
•
•
•
•
•
•
•
•
•
•
1
2
3
4
5
6
7
8
9
10
Weet niet
Q5 I
SingleCoded
Hoe beoordeelt u de vormgeving van de euromunten? U kunt dit weergeven in een
rapportcijfer.
1
2
3
4
5
6
7
8
9
10
11
•
•
•
•
•
•
•
•
•
•
•
1
2
3
4
5
6
7
8
9
10
Weet niet
79
Q6 I
Matrix
Onderstaand ziet u een aantal functies van de eurobiljetten. Kunt u aan elk van deze
functies uw waardering geven door middel van een rapportcijfer?
Hoe beoordeelt u de mate waarin...?
Random
2
1
4
3
5
6
7
8
9
10
Weet
niet
u de waarde van de
•
.
•
•
:
•
•
,
•
•
•
•
•
•
;
verschillende
eurobiljetten kan
it
herkennen
u kunt zien of een
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
f
ieurobiljet vervalst is
de eurobiljetten
•
gebruiksvriendelijk zijn
De boodschap die het
•
•
•
•
ontwerp/de afbeelding
•
!
•
i
duidelijk is
i
Q7 I
SingleCoded
wil overbrengen
Hierna volgen dezelfde functies.
Kunt u aangeven welke van deze functies u het belangrijkste vindt, welke daarna het
belangrijkst, enzovoort? Klik eerst op de voor u belangrijkste functie, dit wordt dan 1.
De op een na belangrijkste een 2, enzovoort.
Random
1
•
Waarde kunnen herkennen
2
•
Op valsheid kunnen controleren
3
•
Gebruiksvriendelijkheid
5
•
De boodschap die het ontwerp/de afbeelding overbrengt
80
•
Q8 I
SingleCoded
We hebben hiervoor vier functies van een eurobiljet benoemd. Zijn er volgens u nog
andere functies die niet genoemd zijn?
Ja, namelijk:
1
•
Ja, namelijk:
2
•
Nee
3
•
weet niet
QU I
*Open
*Position
Numeric
max 100 I not back
Hoe schat u de kans in dat u de afgelopen vijf iaar zelf een vals eurobiljet in handen
hebt gehad?
... procent
Q10 j N A Q 1 1 PLAATSEN
SingleCoded
Bent u er in de afgelopen vijf iaar wel eens achter gekomen dat u een vals eurobiljet
in handen had?
1
•
Ja
2
•
Nee
Q13 I
not back
Hoe schat u de kans in dat u de afgelopen vijf iaar een vals eurobiljet in handen hebt
gehad, zonder dat u het zelf wist:
In een warenhuis?
In een kleinere winkel (bakker, slager, bloemenwinkel, sigarenboer etc.)?
In een uitgaansgelegenheid/bar/café?
Op de markt?
In een restaurant?
In een supermarkt?
Uit een geld-/pinautomaat?
Bij een tankstation?
81
fixed
Q14 I
SingleCoded
Zijn er volgens u in de afgelopen vijf jaar gelegenheden of locaties geweest (anders
dan hiervoor genoemd) waar u de kans op het ontvangen van een vals eurobiljet
relatief hoog schat?
1
2
3
•
•
•
*Open
Ja, namelijk:
Nee
^Position
weet niet
ASK ONLY IF Q 1 4 = l
Q15 I
Numeric
max 100 I not back
Hoe schat u de kans in dat u de afgelopen vijf iaar op de zojuist door u genoemde
locatie(s) een vals eurobiljet in handen hebt gekregen?
... procent
Q16 I
SingleCoded
•
not back
Hebt u in de afgelopen viif iaar wel eens een eurobiljet zelf op echtheid gecontroleerd?
1 •
Ja, 1 keer
2
•
Ja, 2 t / m 10 keer
4
•
Ja, vaker dan 10 keer
5
•
Nee, maar ik heb dit wel overwogen
6
•
Nee en ik heb dit ook niet overwogen
82
fixed
ASK ONLY IF Q 1 6 = l , 2 , 4
Q17 I
MultiCoded
Bij welke gelegenheid of locatie hebt u het gecontroleerde eurobiljet toen in handen
gekregen?
Indien u in de afgelopen v i j f j a a r op verschillende locaties een eurobiljet op valsheid heeft gecontroleerd
kunt u meerdere antwoorden aangeven.
Random
1
•
In een warenhuis?
2
•
In een kleinere winkel (bakker, slager, bloemenwinkel, sigarenboer etc.)?
3
•
In een uitgaansgelegenheid/bar/café?
4
•
Op de markt?
5
•
In een restaurant?
6
•
In een supermarkt?
7
•
Uit een geld-Zpmautomaat?
8
•
Bij een tankstation?
10 •
Antwoord invoegen van anders, namelijk Q12, 1
9
anders, namelijk...
•
*Open *Position
fixed
* Exclusive * Position
fixed
ASK ONLY IF Q 1 6 = l , 2 , 4
Q18 1
Wat was de reden dat u het eurobiljet/de eurobiljetten heeft gc ;controleerd?
1
•
weet niet
83
Q19 I
SingleCoded
Verwacht u dat u in de toekomst vaker of minder vaak eurobiljetten op echtheid zal
controleren?
1
•
Vaker
2
•
Even vaak
3
•
Minder vaak
4
•
weet niet
Q20 I
^Position
fixed
^Position
fixed
^Position
fixed
SingleCoded
Er komen nieuwe eurobiljetten in Nederland.
Heeft u hier onlangs iets over gehoord, gelezen of gezien?
1
•
Ja
2
•
Misschien
3
•
Nee
4
•
weet niet
Q21 I
SingleCoded
Onderstaand ziet u het nieuwe vijf eurobiljet.
Heeft u hier onlangs iets over gehoord, gelezen of gezien?
1
•
Ja
2
•
Misschien
3
•
Nee
4
•
weet niet
84
ASK ONLY IF Q 2 1 = l , 2 or Q 2 0 = l , 2
Q22 I
Open
Wat heeft u hierover precies gehoord, gelezen of gezien? Wat was/waren de
boodschap(pen)?
1
•
weet niet
^Exclusive ^Position
85
fixed

Euro banknotes report 2013 TNS NIPO

Transcription

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