Anthony Cedrone

Anthony Cedrone 4 Elbow Lane, Sicklerville, NJ 08081 Email: [email protected] Phone: (856) 262-­‐0224 Website: http://www.anthonycedrone.com
PROFESSIONAL SUMMARY An accomplished art director/designer with 20+ years of progressive responsibility and experience in marketing, digital media, ecommerce, project management, and team building. Adept in both the creative and technical domains, with in-­‐depth knowledge of web technologies and a passion for usability. Highly skilled in creating and maintaining collaborative working relationships, providing concise communication to upper management, and mentoring peers. Possesses exceptional written and oral communication skills, as well as organizational, budget, and people management skills. TECHNICAL PROFILE
• Mac and Windows Proficient • Standards Compliant HTML5, and XHTML • CSS3, Bootstrap, 960 CSS Framework, and Skeleton CSS Framework • Basic JavaScript, jQuery, and ActionScript • Adobe CC (Photoshop, Illustrator, InDesign, Dreamweaver, and Flash) • Wordpress, Drupal, and Hubspot • Adobe Acrobat • MS Office EXPERIENCE Design Studio Manager (2013 to Present) All Around Creative, Inc., Medford, NJ Website and Graphic Design Consultant (2012 to Present) AnthonyCedrone.com, Sicklerville, NJ
Art direction, graphic design, project management, pre-press, website design, and logo creation for
various companies and ad agencies. Short list of clients includes: Elsevier, Mease Communications,
NetQuest Corporation, TechWRITE, Inc., Chauffeur Driven, and Ocean City Yacht Club.
Director of Global Website (2007 to 2012) Edmund Optics, Inc., Barrington, NJ Responsible for the design, development, and maintenance of the corporate ecommerce websites (edmundoptics.com and anchoroptics.com). Accomplishments: • Managed and motivated a technical and creative staff of application developers, content providers, and design professionals. Transitioned all development and maintenance from an inefficient outside agency to a more cost effective internal team. Grew from one person to an eight person global team, located strategically in Singapore, Germany, and the United States. • Migrated site development from ColdFusion to ASP.NET to align web resources with IS department, ease challenge of finding new talent, and enhance ability to integrate third party systems including SAP. • Partnered with global staff members and a Qualified Security Assessor (QSA) to bring sites up to Payment Card Industry (PCI) Compliance standards. Project required transition to a PCI compliant service provider, implementing Paymetric's tokenization solution, and writing the needed documentation to ensure a comprehensive and formal security program was in place. • Managed the process of building and testing a custom online cart; included adding functionality for seven different currencies, cross-­‐sell/up-­‐sell capabilities, QAS address verification, and customer feedback. Anthony Cedrone – (856) 262-0224
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• Launched refreshed edmundoptics.com site to align design with corporate brand standards, enhance navigation/search capabilities, provide additional messaging capacity, and promote Edmund Optics strong social media presence. • Increased conversion rates and online visibility with proven track record of year-­‐to-­‐year growth in online sales, accounting for 65% of all revenue generated for stock products within the United States; resulting in the website surpassing the established print catalog as primary sales channel for stock products. • Helped increase number of supported languages for the sites from six to nine languages. Instrumental in convincing core management to utilize a translation agency, easing the burden on internal resources. • Collaborated with Marketing Directors for the creation, testing and deployment of email campaigns and HTML newsletters for existing and prospective customers. • Liaised with all lines of business stakeholders (both domestic and overseas), regarding overall strategy, initiatives, and timelines for all web, multimedia, and interactive deliverables. • Established and maintained vendor relationships. Multimedia and Design Services Manager (2000 to 2007) Sycamore Networks, Inc., Moorestown, NJ (Formerly Eastern Research, Inc.) Responsible for the design, development, and maintenance of the Sycamore Networks corporate website (www.sycamorenet.com) and the company’s intranet site. Accomplishments: • Established and maintained a cohesive corporate brand identity for print and online visual assets. • Built Flash-­‐based tools for sales presentations, trade show demonstrations, and product simulations. • Conceptualized, designed, and prepared a variety of marketing and product support items including: departmental/corporate presentations, brochures, display ads, direct mailers, trade show graphics, technical bulletins, and product graphics. • Collaborated with Marketing Director to develop concepts for online advertising, HTML email, and landing pages. • Recruited, trained, and supervised multimedia staff. Lead Web Designer (1999 to 2000) Bridge Information Systems, Mount Laurel, NJ (Formerly ADP's Brokerage Processing Services Division) • Designed the structure and navigation tools for corporate web-­‐based training programs using HTML, graphics, layout and digital photography. • Created interactive testing elements for web-­‐based training modules. Senior Graphic Designer (1996 to 1999) ADP, Automatic Data Processing, Mount Laurel, NJ • Directed a team to design multimedia graphics, visual themes, and user interfaces for CD-­‐ROM computer-­‐
based training programs. • Managed production of brochures, newsletters, logos and promotional pieces. Associate Art Director (1988 to 1996) Farm Journal Publishing, Inc., A Subsidiary of Tribune Broadcasting, Inc., Philadelphia, PA Director responsible for the design and layout of the company's flagship magazine, Farm Journal. EDUCATION Philadelphia College of Art, Philadelphia, PA Bachelor of Fine Arts Degree, Illustration Anthony Cedrone – (856) 262-0224
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JOB TITLES •
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Creative Director
Creative Director - Web
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Hired to provide creative direction and team management for a full-service advertising agency.
Lead the creative development of interactive advertising and website development projects.
Successfully launched large interactive initiatives for major brands.
Lead creative development for online user experiences, ecommerce, touch-screen and mobile
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PRESENTED TO CLIENTS •
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Presented to clients in pitches and client meetings •
Represented design in new business pitches, business engagement growth, brand development, ideation and innovation. Support new business pitches by providing insight into current social and mobile entertainment
trends. MANAGED TEAM • Lead the San Francisco office in partnership with the Managing Director. Oversaw creative, design strategy and brand development. Built and lead Design, Production and Photographic studio teams. Staff of 16: Creative Directors, Production and Photography Directors and Designers. • Charged with managing a team of creatives and reviewing their work. • Managed/reviewed work of programmers, graphic designers • Design and create pixel-perfect mocks via: hand sketch > wireframes > PSD • Successfully scheduled, managed and tracked design and print jobs. • Interfaced with customers on a daily basis • Courteously responded to up to fifty clients each day, resolving client problems and managing
communication with company leadership • Developed wireframes • moodboards • create ui style guide and navigation standards. • develop iphone application • Build Interactive Prototypes and Wireframes • Develop User Flow diagrams • Produced wireframes, mock-ups, task flows, and design specifications as needed to assist with
business socialization and approval, as well as implementation and testing • Basecamp • Quality Assurance testing test all web applications, documented bugs, made suggestions (testing
documentation) Summary The creative director is charged with determining the best ways for us to visually represent our company’s identity online. It's very much a people-­‐oriented job, involving development of high-­‐level concepts for design projects. It also involves working with internal and external clients, pitching designs, and understanding client needs. At times, we require you to develop visual designs, and at other times, the Creative Director will be responsible for recruiting and managing third party design firms as well as internal design resources. Responsibilities • Lead creative sessions for project kick-­‐offs • Manage multiple projects from concept through completion • Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy Anthony Cedrone – (856) 262-0224
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Establish creative direction for the entire line of online services and programs Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project Work with the account team, strategy team, and copywriters to develop concepts and present to management Work with internal teams to generate ideas for pitching and proposals Manage team members Provide quality control over concepts and projects Effectively win pitches and gain client confidence as a leader who can be relied upon to manage
large-scale, cross channel deliverables
Required Skills • Undergraduate degree in Fine Arts or related field or equivalent visual design and management experience required; graduate degree preferred • At least 4 years management experience working with large-­‐scale web sites, e-­‐marketing, and advertising • Must possess a thorough understanding of interactive communications and delivery systems, processes, and user interface design as well as industry best practices • Knowledge of layouts, graphic fundamentals, typography & limitations of the web; must understand Flash and have the ability to storyboard or translate ideas to designers and develop innovative motion graphics solutions • A strong working knowledge of experience design, brand development, interactive commerce and creative process • Print and web design capabilities: must know how to work in both media for integrated campaigns • Ability to lead projects from concept to completion. Apply best practices in user interface and interactive design, including image optimization and site mapping • Experience with software such as Photoshop, Illustrator, InDesign & Flash • Experience with Adobe AfterEffects & video editing (a plus) needed for this position • Knowledge of HTML, DHTML CSS, Actionscript & Drupal • Ability to make evaluative judgments • Ability to communicate effectively, both orally and in writing • Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments • Passion, Integrity, and Energy! Anthony Cedrone – (856) 262-0224
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