Introduction of Legend Holdings & JOYVIO Group 2015.05.26

Introduction of Legend Holdings & JOYVIO Group
2015.05.26
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Introduction About Legend Holdings Corporation
Legend Holdings: A Diversified Global Company
 1984 founded in China
− 11 founding engineers
− US$30,000 seed money
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Introduction About Legend Holdings Corporation
 By 2014:
− Revenue: US$48 Billion
− Total Asset：US$34.5 Billion
− Employees:
E l
65
65,385
385
Legend Holdings Vision & Structure
 Year 2000, Lenovo and Digital China span off from Legend, start diversification
 Year 2009, Start to research agricurebusiness
 Year 2012, Founding of Joyvio Group
Year 2012 Founding of Joyvio Group
Core Asset Operation
p
Investment
IT
Legend Capital
Real Estate
Hony Capital
Modern Services
Modern Services
“Legend
Legend Star
Star”
Financial Services
Agribusiness
New Chemical Mat.
3
Introduction About Legend Holdings Corporation
Business Divisions & Structure
JOYVIO Group
Fresh Fruits
4
4
Tea
Wine
Processed Food
Overseas
Business
Nation-wide Network

The Largest Whole Value Chain Enterprise in China Fruit Industry

No. 1 Blueberry & Kiwi Grower in China

The Pioneer Chinese Fruit Company Going Global
Introduction About Legend Holdings Corporation
JOYVIO Vision and Strategy
Vision:
JOYVIO is to establish a trustworthy brand for foods and
i lt
l products
d t with
ith strong
t
t ti
f t and
d
agricultural
reputation
on safety
quality, to be a respected global corporation with leading
business in multiple modern agriculture industries
Target
Strategy
Business
Variety
Model
5
5
Trustworthy Brand Safe & Quality Products
End-to-end Operation Model
Technology
Introduction About Legend Holdings Corporation
Whole Chain Traceability
Service
Quality
Globalization
Sale&
Marketing
Financial Service
End to End Business Operation Model
TissueCulture
6
R&D Center
6
© 2013
JOYVIO.
All rights
reserved.
Introduction
About
Legend Holdings Corporation
Cultivation
Sorting Line Sorting Line
& Cool Chain
Sale Networks
Globalization – Global Network
Europe
USA
China
Mexico
India
Thailand
Indonesia
Philippine
Brazil
South Africa
Australia
Chile
New Zealand
7

Aggregate global premium agricultural produces and foods

Year round supply

I t d i global
Introducing
l b l leading
l di technology
t h l
& managementt practice
ti
Introduction About Legend Holdings Corporation
Globalization – In Chile
Invested in 5 plantation companies
Strategic partnership with leading
fruit company, Subsole & Hortifrut
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Introduction About Legend Holdings Corporation
End to End Business Operation Model - Technology
World Class Team
Top Standard Lab in China
Dr. Xixuan Jin
Claudio
Marchant
Marcelo
Aguila
Blueberry
and
Bl b
d Kiwi
Ki i R&D
8
9
© 2013
JOYVIO.
All rights
reserved.
Introduction
About
Legend Holdings Corporation
End to End Operation Model – Sale Network
Channel
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Whole Sales
Retailing
Supermarket
E-Commerce 10
© 2013
JOYVIO.
All rights
reserved.
Introduction
About
Legend Holdings Corporation
Chilean Fruit Festival
Looking Forward to Partner with You Have Looking
Forward to Partner with You Have
Win-Win Cooperation !
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Introduction About Legend Holdings Corporation